| Entries |
| Document | Title | Date |
|---|
| 20090265245 | COMMUNICATIONS PLATFORM FOR ENABLING BI-DIRECTIONAL COMMUNICATION BETWEEN PROVIDERS CONSUMERS AND ADVERTISERS USING A COMPUTER NETWORK AND/OR MOBILE DEVICES USING DESKTOP AND OR MOBILETOP INTERACTIVE WINDOWLESS VIDEO - A system and method for enabling continuous, interactive, bi-directional communication between providers and consumers/recipients of information and advertisement in a Browser Free environment displayed on a computer desktop and mobile device utilizing traditional media, but with transparent borders with no visible video or media player. The platform provides entertainment, exchange of products, services and preference information with just people, cars, animals, etc. walking around and interacting with each other and the consumer/recipient, on the desktop but without the use of the Browser. The access point is a single dynamic icon that changes in look, shape, and media properties etc. when information is provided to consumers/recipients. The icon consolidates an unlimited number of provider accesses through the single icon, enabling the consumers/recipients to receive an unlimited number of provider access points consolidated into one icon. A commission accounting module calculates commissions where applicable. | 10-22-2009 |
| 20090292613 | Method for creating a user profile - In one aspect, the present invention is directed to a method for creating a user profile, the method comprising the steps of: while scanning a group of files of a user (an individual, a plurality of individuals, an organization, and so on): searching for keywords in the group of files; counting the number of instances of each of the found keywords in the files; and determining a user profile from the found keywords and/or the number of instances. The method may further comprise the step of providing information pertinent to the determined user profile. Such information may be ads while browsing a Web site. The method may further comprise the step of remunerating the user for allowing use of the determined profile for focusing information provision to the user, such as allowing the user to use an antivirus program free of charge. | 11-26-2009 |
| 20090299857 | SYSTEM AND METHOD FOR OBTAINING REVENUE THROUGH THE DISPLAY OF HYPER-RELEVANT ADVERTISING ON MOVING OBJECTS - A system for obtaining revenue through the display of advertising on fixed or moving objects id disclosed. Such objects receive, store, poll and extract data to present content based on the time of day, locations, and relative movements in a specific environment, where data and information stored in moving or mobile objects within that environment can be transmitted between those objects or to stationary objects, where it is then used to enable and control such displays for which the owners of those objects are then compensated. The system enables the display of hyper-relevant ad content with synchronized remote audio, personal messaging and public service alerts on surrounding objects and provides for the real-time logging and later downloading of data to confirm communications and content deliveries between objects, track and measure consumer engagement, verify consumer's direct responses to ad viewings with accountability systems. | 12-03-2009 |
| 20090307093 | METHOD FOR SELECTING AN ADVERTISING MESSAGE WITHIN A PLATFORM - In the method for selecting an advertising message to be sent to a user's ( | 12-10-2009 |
| 20090313125 | PRODUCT PROVIDING APPARATUS, DISPLAY APPARATUS, AND METHOD FOR PROVIDING GUI USING THE SAME - A product providing apparatus and display apparatus, and a method for providing a GUI using the same are provided. The product providing apparatus includes a display unit, a collecting unit and a control unit which controls an image based on user characteristic information to be displayed. | 12-17-2009 |
| 20090327081 | System to Correlate Online Advertisement - This patent discloses a method to display an online advertisement to a user. The online advertisement may include an object ad profile, at least one user ad profile, and a users personal profile. The method may determine whether to display the online advertisement to the user by comparing at least one of (i) a personal profile of the user and an ad profile of the user to at least one of (ii) the object ad profile, the at least one user ad profile, and the users personal profile. | 12-31-2009 |
| 20090327082 | METHOD AND SYSTEM FOR PROVIDING A VOICE E-MAIL MESSAGING SERVICE - A method of transmitting a multimedia file over a network includes receiving, from a user, a user contact and a recipient address which can be received though at least one of a SMS message, an e-mail message, an Internet form or an HTTP protocol message. The user inputs the information and transmits it to the system. Once the information is received, the system contacts the user at the user contact and the user is prompted to record a message. The message is recorded as a multimedia file and, once recorded, the system transmits the multimedia file to the recipient address. The system can send an e-mail to the recipient address attaching the multimedia file, provide a link to download or stream the multimedia file, provide a callback telephone number to play the multimedia file over a telephone, and send the multimedia file to a cellular telephone as a message. | 12-31-2009 |
| 20100004997 | METHODS AND APPARATUS FOR GENERATING USER PROFILE BASED ON PERIODIC LOCATION FIXES - Implementations relate to systems and methods for generating a user profile based on periodic location fixes. A cellular telephone or other mobile device captures location information via GPS or other capability. A location history can be generated from accumulated location fixes. The location history is then analyzed to detect the user's travel and dwell patterns. That information can be combined with business classification (e.g., SIC, etc.) or Point of Interest (POI) databases to identify a user's likely home, work, or other locations based on dwell-times, time of day, and other parameters. The user's age and gender can potentially be inferred based on types of locations visited, such as school locations. The user profile can be correlated with market segmentation databases to generate a marketing rating, such as a Nielsen or Claritas rating. Advertising, media, or other content can then be tailored to the user's individual location and demographic profiles. | 01-07-2010 |
| 20100017296 | Automated Dispensing System for Pharmaceuticals and Other Medical Items - A system for dispensing a plurality of customized doses of pharmaceuticals includes: a housing; a customer interaction station; a customized packaging station configured to selectively package individual doses of medication into customized packaging, the medications being selected responsive to input from the customer input station; and a controller connected to the customer interaction station and the customized packaging station, the controller configured to control the customized packaging based on customer input from the customer interaction station. | 01-21-2010 |
| 20100023405 | ADVERTISING BY TAGGING PREDEFINED KEYWORDS OR PHRASES ONTO CONTENT OR MEDIA - This invention introduces an advertising method that enables content or media (including but not limited to all contents or media on the internet, pictures, videos, radio, television, newspaper, magazines, and other forms of mediums that are capable of being related to products and services) to be tagged with predefined keywords or phrases (also including but not limited to videos, audios, pictures, and other methods of identifying content) advertisements, affiliate marketing advertisements, or additional information. Said predefined keyword tags are stored in a database and are associated directly to predefined advertisements (including but not limited to manufacturers, companies, product selling/distributing agencies, and any other form of stores or shops), affiliate marketing advertisements, or additional information. Said predefined keyword tags are inserted manually by users (individuals, agencies, organizations, or companies) in order to relate to said content or media and to specify which corresponding advertisements to deliver. The displayed advertisements will be shown as forms including but not limited to: lists of products/services, blended content, widgets with affiliated products/services, etc. There is also no limit as to where said tags and said advertisements can be sent to. Most importantly, this invention allows media to be tagged with related products or services so that the product manufacturer/distributor, the advertising, and the individual (media creator) all benefit from it. | 01-28-2010 |
| 20100023406 | SYSTEM AND METHOD FOR PRIORITIZATION OF RENDERING POLICIES IN VIRTUAL ENVIRONMENTS - A system and method implemented in a computer infrastructure having computer executable code, includes receiving one or more bids for at least one of an enhanced rendering quality and an enhanced rendering order of an object in a virtual universe (VU) and performing a bid resolution for the received one or more bids. Additionally, the method includes rendering one or more objects in the VU with the at least one of the enhanced rendering quality and the enhanced rendering order based on the bid resolution. | 01-28-2010 |
| 20100023407 | System and Method for Availability-Based Limited-Time Offerings and Transactions - System and method for availability based on limited-time offerings and transactions. One embodiment of the present invention provides a system and method that, based on a set of known preferences and historic transactions with customers, culls from a customer database those customers most likely to close a transaction in a short time. The selected customers are notified of the offer, and the system processes the customers responses in a timely manner, and thus allow fleeting inventories to be sold off before they expire. | 01-28-2010 |
| 20100030647 | ADVERTISEMENT SELECTION FOR INTERNET SEARCH AND CONTENT PAGES - Advertisements are selected for display on search results pages or web pages displaying requested content. A request associated with a user is received for an advertisement, such as for display on a search results page or a content-displaying web page. Profile information associated with the user is identified. An inverted index is queried based on the identified profile information. The inverted index includes a list of user attributes and a list of at least one advertisement and corresponding weight factor that correspond to each listed user attribute. A plurality of advertisements is determined in the inverted index based on the query. The determined advertisements are filtered to generate an advertisement presentation configuration that includes at least one of the identified advertisements. | 02-04-2010 |
| 20100030648 | SOCIAL MEDIA DRIVEN ADVERTISEMENT TARGETING - Techniques and systems for selecting one or more advertisements to target (e.g., send to, display to, etc.) a user are disclosed wherein the interests of the user are inferred based on current behaviors of social media. Social media is collected and categorized according to some predetermined criteria, such as keywords or outlinks in a post. As a function of the social media collected, current topics in the social media are identified and an advertisement, or advertisements, relating to the current topics is selected. Current topics may be those topics that are more popular, for example, in the social media at the instant a user enters an ad-enabled site. | 02-04-2010 |
| 20100030649 | METHOD AND SYSTEM FOR BATCH EXECUTION OF VARIABLE INPUT DATA - This invention relates generally to methods and systems for batch execution of variable input data, and more particularly to methods and systems for delivering enhanced event-based marketing products to customers using an open systems approach whereby non-developers may enter and/or select various input and output criteria in a GUI environment for batch processing. | 02-04-2010 |
| 20100049611 | SYSTEMS AND METHODS FOR CUSTOMIZING DIRECT MARKETING MAIL PIECES - Systems and methods for customizing direct marketing mail pieces are described. In one configuration, information relating to an advertiser is customized using demographic, psychographic, addressee, and/or individual profile data. In another configuration, environmental data is utilized to customize direct mail pieces using a two part printing process. | 02-25-2010 |
| 20100049612 | CONTENT PROVISION, DISTRIBUTION, REGISTRATION, MANAGEMENT, AND REPRODUCTION - The present invention provides methods, systems and apparatus for aggressive business content use and control purposes, using media properties that powerfully convey content. An example embodiment includes an advertisement and/or other content distribution system comprising: a content provider system, for providing for a user terminal content to which an identifier has been added; the user terminal, for receiving the content, via a network, from the content provider system, and for identifying and outputting, to the network, the identifier added to the content; an advertiser system, for the distribution to the user terminal, based on the identifier output by the user terminal, of a predetermined advertisement via the network; and an agent server system, for managing the identifier added to the content, and for employing the identifier, output by the user terminal, to transmit an advertisement distribution trigger to the advertiser system for the distribution of the predetermined advertisement. | 02-25-2010 |
| 20100049613 | SYSTEM AND METHOD FOR DELIVERING CUSTOMIZED ADVERTISEMENTS WITHIN INTERACTIVE COMMUNICATION SYSTEMS - The present invention is a system and method for delivering customized electronic advertisements in an interactive communication system. The customized advertisements are selected based on consumer profiles. and are then integrated with offerings maintained by different content providers. The preferred interactive communication system interconnects multiple consumer computers, multiple content provider computers and multiple Internet provider computers with an advertisement provider computer. Whenever a consumer directs one of the consumer computers to access an offering existing in one of the content provider computers, an advertising request is sent to the advertisement provider computer. Upon receiving the advertising request, the advertising provider computer generates a custom advertisement based on the consumer's profile. The custom advertisement is then combined with the offering from the content provider computer and displayed to the consumer. The advertisement provider computer also credits a consumer account, a content provider account and an internet provider account each time a consumer views a custom advertisement. Furthermore, the advertisement provider computer tracks consumer responses to the customized advertisements. | 02-25-2010 |
| 20100057574 | BUDGET ENVELOPE CREDIT CARD - Apparatus and methods for providing a budget envelope credit card are provided. An apparatus according to the invention may include a budget envelope credit card software engine and a rewards software engine that provides a reward scheme for use by the budget envelope credit card engine, the rewards scheme that defines a reward frequency. | 03-04-2010 |
| 20100057575 | Content Detection and Payment System - Systems and techniques for detecting presentations of sponsored content and identifying persons bearing the content. A set of sponsored content items is identified for which a bearer presenting the content item in qualifying ways may receive payment, and a group of participating users is established, with information being stored for the users so as to allow for identification of a user presenting a content item in order to direct proper credit to the user making the presentation. A plurality of video feeds are identified and monitored and any video feed in which a sponsored logo appears is further examined to identify a bearer of the content item. Upon identification of the bearer, presentation of the content item is evaluated and appropriate payment is calculated. Details of content item presentations and payments may be stored in connection with users and evaluated to provide insight into the circumstances surrounding and influencing presentations. | 03-04-2010 |
| 20100063883 | Financial donation system and method thereof - A financial donation method includes the steps of (a) providing a community platform for interactively linking among a plurality of supporters, a plurality of participating merchants, and a plurality of membership recipients, wherein each of the supporters is able to select one or more membership recipients as a designated recipient; (b) voluntarily changing a living habit of each of the supporters to have a financial transaction with one of the participating merchants; and (c) contributing a predetermined amount of affiliate commissions, based on an amount of the financial transaction, from the participating merchant to the designated recipient through the community platform. | 03-11-2010 |
| 20100063884 | Methods, Systems and Computer Program Products for Monitoring Service Usage - Monitoring criteria is received that corresponds to a usage quantity for a plurality of services. Each of the plurality of services is provided over ones of a plurality of different communication systems. Actual service usage information is received for the plurality of services. The actual service usage information and the monitoring criteria are compared. An electronic notification message is sent when the monitoring criteria for one or more of the plurality of services is satisfied. | 03-11-2010 |
| 20100076850 | Targeting Ads by Effectively Combining Behavioral Targeting and Social Networking - A method and system are provided for targeting ads by effectively combining behavioral targeting and social networking. In one example, the method includes receiving a behavioral targeting model to predict a propensity of each consumer in a network to select (e.g., click) an ad of a particular category based on a behavior of each consumer, training a social network model to predict a propensity of a particular consumer to select an ad of the particular category based on features derived from a social network of the particular consumer, and training an ensemble classifier to decide when to trust the behavioral targeting model and when to defer to the social model for predicting a propensity of the particular consumer to select an ad of the particular category. | 03-25-2010 |
| 20100082438 | METHODS AND SYSTEMS FOR CUSTOMER PERFORMANCE SCORING - Methods and systems for customer performance scoring are provided. In one embodiment a method and system for customer performance scoring can include receiving user identification information. Based at least in part on the user identification information, a customer performance score can be determined. Based at least in part on the customer performance score, an offer to extend to an online user can be determined. | 04-01-2010 |
| 20100088182 | Systems and Methods to Facilitate Social Media - Systems and methods to facilitate sharing of information and/or experiences among users within advertisements. For example, an advertisement can include a user interface to collect user content and to selectively present, within the advertisement, previously collected user content, while the advertisement presents advertiser content in a web page of a third party. | 04-08-2010 |
| 20100100447 | TOY SYSTEM AND EXTRAVAGANZA PLANNER - A customer may obtain an authorization which allows accessing a website that has prestored templates which are each associated with use by the customer. The authorization may be obtained by purchasing products. The prestored templates each represent an event that can be hosted at a place of business. The templates each include activities that can be hosted, days when the activities can be hosted, and times for the activities. The customer can select activities by the customer, and automatically produce pages and form an Internet webpage which advertises the activities based on said templates and information about the customer. | 04-22-2010 |
| 20100100448 | REFERRAL SYSTEM AND METHOD - A professional referral system on a website including a data base and server coupled thereto and further coupled into a publicly available website. The data base including a plurality of vertical business groups stored therein, each vertical business group including a plurality of ad-slots with each ad-slot including information relative to a member of the vertical business group, and each member of the vertical business group being identified by a unique referral code. The data base and server designed to retrieve a member's information stored with reference to at least one of the ad-slots in response to entering of the member's referral code and any request for information in the remaining ad-slots of the vertical business group. | 04-22-2010 |
| 20100114710 | SYSTEM AND METHOD FOR FORECASTING AN INVENTORY OF ONLINE ADVERTISEMENT IMPRESSIONS FOR TARGETING IMPRESSION ATTRIBUTES - An improved system and method for forecasting an inventory of online advertisement impressions for targeting profiles of attributes is provided. An index of advertisement impressions on display advertising properties may be built for a targeting profile of attributes from forecasted impression pools. Impression pools of advertisements sharing the same attributes and trend forecast data for web pages and advertisement placements on the web pages may be integrated to generate the forecasted impression pools. An index of several index tables may be generated from forecasted impression pools. A query may be submitted to obtain an inventory forecast of advertisement impressions for targeting profiles of attributes and the index may be searched to match forecasted impression pools for the targeted profile of attributes. Then the inventory forecast of advertisement impressions on display advertising properties may be returned as query results for the targeting profile of attributes. | 05-06-2010 |
| 20100114711 | Social-professional website system - A social-professional website Internet system for licensed or registered professionals which: a first website and at least one host server hosting the website and providing Internet access thereto, the first website having at least sufficient software to provide: a first level of use that is a professional member level that enables a professional to use the first website to become a verified member, and, once verified as a member, and, thus, a first level user, to input personal data and professional data; a second level of use for a second level user that includes viewing features and at least some read only features for a user who is not a verified member, and, thus, a second level user; a professional information center providing at least one feature selected from the group consisting of a knowledge base, a blog, a chat room, a one-on-one chat room within the first level, a one-on-one chat room that includes the first level and the second level; means for verifying professional members approval by matching a submitting professional's data with data from a second website; and, the second website, being independent of the first website, the second website having a list of all registered or licensed professionals. Instead of a second website, stored verification data from a third party source may be used. | 05-06-2010 |
| 20100138305 | SYSTEM AND METHOD FOR PRODUCT TRIALS IN A SIMULATED ENVIRONMENT - A system and method to enable product trials and, in particular, to dynamically collect information relating to the product trials. The system includes a tagging engine configured to tag one or more products, which are part of a product trial in a virtual universe. The system also includes a tracking engine configured to track information on the one or more products via a tag and a storage unit configured to collect the tracked information for marketing and/or advertising purposes. | 06-03-2010 |
| 20100145807 | DEVICE FOR MANAGEMENT OF PERSONAL DATA - A portable device which stores and transmits personal information relating to a person, to simplify transfer of such information in transactions. The device contains a first database, such as a medical history of a person, which is encrypted. Specific parties, such as medical personnel, are authorized to gain access to the first database, but not other parties. The device de-crypts the first database and transmits the data to the authorized parties. Similar procedures are undertaken with respect to other databases contained within the device. | 06-10-2010 |
| 20100145808 | DOCUMENT IMAGING WITH TARGETED ADVERTISING BASED ON DOCUMENT CONTENT ANALYSIS - A method and system for delivery of targeted advertisement via multifunction document imaging devices. Imaging devices used for copying, scanning, faxing and printing documents are used to deliver advertisements, coupons, and other promotional material to users. The imaging device is capable of delivering targeted promotional material based on analysis of the documents content passing through the device. Targeting is based on device history, user history or user demographics. Device history and user history are compiled from the contents of the documents processed respectively at a device and by a user. Demographics are inferred from a demographics model using user identity or document content input to the model. Advertisements may be delivered via paper, the device display, and other means. | 06-10-2010 |
| 20100161424 | TARGETED ADVERTISING SYSTEM AND METHOD - As an advertisement is presented to the user via a user terminal, the user terminal may generate voting information in response to a specific user input that bears on the user's interest in the advertisement or based on actions or behaviors of the user in association with the advertisement being presented. When specific user input is provided, the user is essentially providing direct feedback as to whether the advertisement is of interest. The voting information is provided to the targeted advertising system, which will update the preference information based on the voting information such that the user's interest in the various advertisements is reflected in the preference information. As new advertisements are selected for the user, the selection of the advertisements is based on the updated preference information, which is systematically updated as voting information is received from the one or more user terminals. | 06-24-2010 |
| 20100161425 | SYSTEM AND METHOD FOR TARGETED DELIVERY OF AVAILABLE SLOTS IN A DELIVERY NETWORK - A system and method is provided for outputting a media stream including advertisements to a user at a user terminal, where advertisements are requested at a user terminal from a server and may be selected based on user parameters corresponding to the user. | 06-24-2010 |
| 20100161426 | SYSTEM AND METHOD FOR PROVIDING TELEVISION PROGRAMMING RECOMMENDATIONS AND FOR AUTOMATED TUNING AND RECORDATION OF TELEVISION PROGRAMS - A system that is capable of receiving and interpreting a user's spoken commands is also coupled to a television interface device that controls video programming content displayed the user's television. The user can speak commands to cause certain programs to be played, and to control various functions of the television. The system can track and analyze a user's video viewing habits. In addition, the system is able to determine which of multiple users might be interested in a particular video program, and the system can play marketing messages regarding that video program to those users that might be interested in viewing the video program. | 06-24-2010 |
| 20100198693 | METHOD AND APPARATUS FOR PROVIDING SPECIFICALLY TARGETED ADVERTISING AND PREVENTING VARIOUS FORMS OF ADVERTISING FRAUD IN ELECTRONIC BOOKS - A method and apparatus for providing specifically targeted advertisements and preventing various forms of advertising fraud in electronic documents. In one embodiment, the method includes; receiving or having access to the contents of documents; receiving or having access to subscriber target criteria; receiving, creating, or having access to advertisements; receiving or having access to information from subscribers; receiving or having access to requests for electronic documents; determining or having access to whether subscriber target criteria for the advertisements is satisfied by the information from the subscriber requesting the electronic documents; selecting a set of advertisements for electronic documents by choosing advertisements having associated subscriber target criteria that are satisfied by the information from the subscriber requesting the electronic documents; inserting the selected advertisements for electronic documents into the electronic documents; and providing access to the electronic documents to the subscribers who requested electronic documents. | 08-05-2010 |
| 20100228630 | Advertising methods and system with improved media delivery platform - The present invention provides a method for delivering a multimedia data file, comprising advertising content and/or advertising visuals and/or copy from one or more servers to an electronic device or devices, comprising:
| 09-09-2010 |
| 20100228631 | Bidding on Users - In one implementation, a computer-implemented method includes receiving at a server a request from an advertiser to target an ad to users of a computer-implemented social network, the request comprising data representing characteristics of the users that the advertiser desires to target. The method further includes ranking the users based on how similar the users' characteristics are to the received characteristics and an influence score for each user that indicates how influential the user is within the social network. The method also includes scoring the advertiser's request based on a bid from the advertiser for an opportunity to display the ad to one or more of the users and assigning the opportunity to display the ad to the one or more users based on a correlation between a score of the advertiser's request and one or more rankings of the one or more users. | 09-09-2010 |
| 20100228632 | Narrowcasting From Public Displays, and Related Methods - A user with a cell phone interacts, in a personalized session, with an electronic sign system. In some embodiments, the user's location relative to the sign is discerned from camera imagery—either imagery captured by the cell phone (i.e., of the sign), or captured by the sign system (i.e., of the user). Demographic information about the user can be estimated from imagery captured acquired by the sign system, or can be accessed from stored profile data associated with the user. The sign system can transmit payoffs (e.g., digital coupons or other response data) to viewers—customized per user demographics. In some arrangements, the payoff data is represented by digital watermark data encoded in the signage content. The encoding can take into account the user's location relative to the sign—allowing geometrical targeting of different payoffs to differently-located viewers. Other embodiments allow a user to engage an electronic sign system for interactive game play, using the cell phone as a controller. | 09-09-2010 |
| 20100235241 | GENERATING USER PROFILES - Methods, systems, and apparatus, including computer program products, for generating user identifier profiles. A user identifier profile characterizes a user based on events that occurred during past user sessions for a user (e.g., past online activities). An event is an action that occurs during a user session, such as a web page view, an advertisement click-through, and a conversion. A user identifier profile can be used, for example, to select advertisements targeted to the user. A user identifier profile includes information about inferred user interests and inferred user demographics. | 09-16-2010 |
| 20100235242 | Computational systems and methods for health services planning and matching - Systems and methods are described relating to accepting an indication of at least one health-related status of an individual; determining a plurality of health service options for the individual based on the indication of at least one health-related status; and soliciting advertising for at least one selected health service option. | 09-16-2010 |
| 20100250370 | METHOD AND SYSTEM FOR IMPROVING TARGETING OF ADVERTISING - A method and system for improving targeting of advertisements allows guides to provide opinion information regarding advertisements responsive to targeting information associated with the advertisements. An advertiser selects a category, keyword and/or profile associated with an advertisement which may be used to select a guide who may express an opinion. Rating of an advertisement based on guide opinions are used to adjust a ranking of advertisements which may be used to determine if an advertisement will be provided to a user. | 09-30-2010 |
| 20100274671 | System and method for distributing contextual information in an electronic network - A system and method for distributing contextual information in an electronic network includes an information service that is configured to provide information distribution services through said information distribution network. User devices are provided for device users to communicate with the information service for receiving the information distribution services. A transport structure communicates with network entities in the information distribution network for collecting context metadata. A transport server then performs a context analysis procedure upon the context metadata to responsively generate the contextual information. | 10-28-2010 |
| 20100274672 | Systems And Methods For Tone Based Telephonic Advertising - Systems, methods and software products advertising over a telecommunication device. One or more audio advertisements are received from at least one advertiser, each audio advertisement having zero, one or more associated advertizing criteria. One or more user profiles defining advertisement options for a subscriber of a service provider are received. For each subscriber, zero, one or more of the audio advertisements are selected based upon the user profile and the advertizing criteria associated with the audio advertisements. The selected audio advertisements are installed as one or more of dial tone, ring tone, call tone and busy tone for the subscriber. | 10-28-2010 |
| 20100280906 | Economic Filtering System for Delivery of Permission Based, Targeted, Incentivized Advertising - A method to control advertising messages directed at a user is provided. Such control might include setting a filter to control advertisements directed at a user. Advertisements are sent to a user based on the filter settings. The user may accept the advertisements. If the user accepts the advertisements, the user is provided with a reward. In addition, a method using a quiz to determine if a user is human or an automated respondent is provided. The user is presented with a quiz. The user is advised of the acceptable manner for responding to the quiz. The user's response to the quiz is received. A determination based on the user's response as to whether the user is a human or an automated respondent is made. | 11-04-2010 |
| 20100287053 | METHOD, SYSTEM, AND COMPUTER PROGRAM FOR IDENTIFICATION AND SHARING OF DIGITAL IMAGES WITH FACE SIGNATURES - The present invention solves the problem of automatically recognizing multiple known faces in photos or videos on a local computer storage device (on a home computer). It further allows for sophisticated organization and presentation of the photos or videos based on the graphical selection of known faces (by selecting thumbnail images of people). It also solves the problem of sharing or distributing photos or videos in an automated fashion between ‘friends’ who are also using the same software that enables the invention. It further solves the problem of allowing a user of the invention to review the results of the automatic face detection, eye detection, and face recognition methods and to correct any errors resulting from the automated process. | 11-11-2010 |
| 20100293057 | Targeted advertisements based on user profiles and page profile - Targeted advertisements are provided to an advertisement consumer based on a user profile, a page profile, or a combination thereof. In embodiment where a user of a search engine is an advertisement consumer, the user utilizes a search engine to obtain search results relevant to a search query. A user profile of the user's interests is used to select advertisements for inclusion with search results. The user profile is evaluated by an advertisement server which determines which advertiser(s) offers a highest price for the user profile. Advertisements from these advertisers are then selected. In another embodiment, where the user is accessing a page on a third party website, the page may include a request for advertisements. A page profile is evaluated by an advertisement server that determines which advertiser(s) offers a highest price for the page profile. Advertisements from these advertisers are then selected, and provided to the user, where they are included in the retrieved page. | 11-18-2010 |
| 20100293058 | Ad Selection Systems and Methods - Systems and methods are described for dynamically selecting an advertisement for presentation to an end user in combination with an electronic content item. In one embodiment, a control associated with the electronic content item is evaluated to determine whether the advertisement is permitted to be presented in combination with the electronic content item. A control associated with the advertisement is also evaluated to determine an amount that the provider of the advertisement is willing to pay to have the advertisement presented to the end user in combination with the electronic content item. If this amount is greater than the amount bid by other advertisements, then the advertisement and the content item are presented together to the end user. | 11-18-2010 |
| 20100299209 | ADVERTISEMENT ALLOCATION BASED ON USER POPULATION FREQUENCY CAPPING - Systems and methods for providing advertisements in response to impression events (e.g., a request for a placement of an advertisement) corresponding to forecasted impressions (e.g., a forecast of a request for a placement of an advertisement). The advertisements are allocated according to solution data that respects frequency caps on the number of times the advertisement can be presented to a particular user population. | 11-25-2010 |
| 20100299210 | SYSTEM FOR SELECTIVELY COMMUNICATING PROMOTIONAL INFORMATION TO A PERSON - A system for selectively communicating promotional information to a person, includes a sensing system, a storage device, a controller, and a projection device. The sensing system measures a detectable feature associated with the person sensed by the sensing system and the storage device stores a plurality of promotional segments. The controller uses the measured detectable feature associated with the person for selecting one of the stored promotional segments and causing the projection device to project to the person at the predetermined location the selected promotional segment. | 11-25-2010 |
| 20100299211 | Method, Apparatus And System For Determining Behavior Attribute Of User And Method And System For Delivering Advertisement - A system and method for determining behavior attributes of a user and for delivering an advertisement. The behavior attributes of the user are determined by: obtaining, by the client, the transmission information of the user, matching the transmission information with preset matching words, determining the corresponding attributes of matching words which match the transmission information, obtaining the preset weights or accumulative weights of the corresponding attributes, reporting the user identity of the user, preset weights or accumulative weights, and attribute identities to the attribute server at the network side; respectively accumulating, by the attribute server, the reported preset weights or accumulative weights of the user according to the attribute identities, determining the attribute corresponding to the maximal weight as the behavior attribute of the user, or determining multiple attributes corresponding to weights with relatively large sums as the behavior attributes of the user. | 11-25-2010 |
| 20100299212 | SYSTEM AND METHOD FOR A COMMERCE WINDOW APPLICATION FOR COMPUTING DEVICES - A commerce window system includes a consumer computing device, a commerce window gateway server and a plurality of merchants. The consumer computing device comprises a commerce application player executable by the consumer computing device. The commerce window gateway server comprises a commerce application and a secure payment application and the commerce window gateway server communicates with the consumer computing device via a first network connection. The plurality of merchants provide product offers to the consumer computing device via the commerce application and receive payments via the secure payment application. The commerce application comprises a plurality of commerce offer managers and each commerce offer manager is associated with a specific merchant and comprises a commerce offer application that presents product offers for sale by the specific merchant. A specific commerce offer application of a specific merchant is downloaded and executed by the commerce application player in the consumer computing device and displays product offers from the specific merchant in the consumer computing device. Each commerce offer manager further comprises an offer management application used to generate product offers by the specific merchant. Each product offer is associated with a product offer identifier and a specific merchant identifier. | 11-25-2010 |
| 20100306061 | System and method for directing targeted advertisements in IP telecommunications - A Voice over Internet Protocol (VoIP) targeted advertisement delivery method that is operable in a processor coupled to a memory. The method includes monitoring all outgoing communications on a server in order to identify a VoIP telephony signal. Upon detection of a VoIP telephony signal indicating that a VoIP call setup is in progress, the method determines whether a caller identifier associated with the VoIP telephony signal identifies an associated caller as a candidate for a targeted advertisement delivery. If the caller is a candidate for a targeted advertisement delivery, identifying and retrieving a targeted advertisement for presentation to the caller during the call setup. | 12-02-2010 |
| 20100312648 | System and method for profile based search and correlation of customers, vendors, distributors, consultants and products - The invention relates to an automated system and method for profile based search and correlation of customers to vendors, distributors, consultants having information technology products, such as hardware, software and network solutions. The invention disclosed herein includes a system for correlating a customer having a project to a recommendation, which may include at least one of a vendor having a vendor product and/or a consultant having a consultant product, if available. The system preferably comprises means for inputting and displaying customer profile information, wherein an information database stores the customer profile information; means for inputting customer project information into the information database, the customer project information comprising project specification data detailing the project parameters; means for displaying vendor profile information to the vendor, the vendor profile information comprising vendor identity information, wherein the information database stores the vendor profile information; means for inputting at least one vendor product specification into the information database; means for displaying consultant profile information to the consultant, the consultant profile information comprising consultant identity information, wherein the information database stores the consultant profile information; means for inputting at least one consultant product specification into the information database. The system correlates each product specification information to comprise at least one product rating and the system processes project information in the information database to correlate the project information to at least one recommendation and displays each of the recommendations to the customer | 12-09-2010 |
| 20100318425 | SYSTEM AND METHOD FOR PROVIDING A PERSONALIZED SHOPPING ASSISTANT FOR ONLINE COMPUTER USERS - A system and method for providing a personalized shopping assistant for online computer users is disclosed. A particular embodiment includes prompting for personalized profile data related to a consumer; associating the personalized profile data with one or more item feature sets; using the one or more item feature sets to qualify a search performed on an item listing database to produce filtered search results; and presenting the filtered search results to a user. | 12-16-2010 |
| 20100318426 | METHODS AND SYSTEMS FOR PROCESSING AND DISPLAYING CONTENT - Methods and systems are described for processing and display content. Web page data for a first web page is received from a remote system, wherein the web page is to be displayed on a terminal associated with a user. An automatic identification is performed of a first content in the first web page data. A user-defined profile is accessed. A second content is automatically selected based at least in part on the user profile. The first content is replaced with the second content so that if the first web page is displayed on the terminal associated with the user, the second content is displayed and the first content is not displayed. | 12-16-2010 |
| 20100318427 | ENHANCING DATABASE MANAGEMENT BY SEARCH, PERSONAL SEARCH, ADVERTISING, AND DATABASES ANALYSIS EFFICIENTLY USING CORE-SET IMPLEMENTATIONS - A computerized method of reducing complexity of data analysis including an inverse search process over a plurality of multimedia content elements mapped to points in a d-dimensional space, and by that improves search, advertising and database analysis efficiency. The computerized method comprises the stages: (i) mapping the points to core-set points, comprising a weighted set of points that represents the points according to predefined geometrical relationships, such that the number of the core-set points is substantially smaller than the number of the points; (ii) inversely projecting the core-set points to receive weighted multimedia content elements, such that weighting is carried out in relation to the geometrical relationships among the core-set points; and (iii) applying at least one inverse search algorithm to the weighted multimedia content elements. | 12-16-2010 |
| 20100318428 | DYNAMIC PRIORITIZATION OF ADVERTISEMENTS AND CONTENT DELIVERY SYSTEM - A system and method dynamically rendering advertisements to consumers based upon a service level of a service center. When the service level is unacceptable, the rendering of the advertisements to the consumers maybe curtailed until the service level rises to an acceptable level. The service level may be considered unacceptable when the wait time in a call queue exceeds a predetermined threshold. Prior to rendering, the advertisements may be stored in a computer-readable memory local to an electronic device associated with each of the consumers such that the advertisements may be rapidly accessed and rendered to the consumers upon receipt of an appropriate command signal. The receipt of a command signal to render an advertisement at the next available opportunity may be indicative that the service level of the service center is at an acceptable level. | 12-16-2010 |
| 20100318429 | RELATIVE USAGE AND LOCATION OPTIMIZATION SYSTEM - A system and method for rendering advertisements on electronic devices to consumers based upon one or more delivery requirements. The delivery requirements may specify that advertisements be rendered within a specified criteria after a change of state of an associated electronic device. In this manner, the present disclosure is able to maximize the effectiveness of the advertisements. In particular, after a change of state of an electronic device, a content stream may be monitored for an advertisement placement opportunity that satisfies a predetermined delivery requirement. After the advertisement placement opportunity is determined, an advertisement, such as a targeted advertisement, may be inserted into the content stream. The present disclosure may further include a pricing structure based upon the delivery requirement such that advertising providers pay a premium for advertisements rendered just after a change of state of an electronic device. | 12-16-2010 |
| 20100324996 | ADVERTISING METHOD, SNS ADVERTISING SYSTEM AND RECORDING MEDIUM - Disclosed is an advertising method, and a Social Networking Service (SNS) advertising system and a recording medium for performing the same. The advertising method includes: analyzing a Call Data Records (CDR) system for storing therein phone call details of user terminals, and extracting groups; receiving advertising information; searching for a user profile matching with the advertising information, and selecting at least one particular person having the user profile; selecting a target group including the particular person; and providing an advertisement to the selected target group. Accordingly, it is possible to effectively provide advertisements to user terminals connected to a wired/wireless communication network. | 12-23-2010 |
| 20100332329 | Methods and Systems for Controlling Presentation of Media Content Based on User Interaction - An exemplary method includes monitoring an interaction of a user with a media content access subsystem to determine whether the user is actively or passively interacting with the media content access subsystem, maintaining an interaction profile associated with the user based on the monitored interaction, and controlling a presentation of media content to the user by the media content access subsystem in accordance with the interaction profile. Corresponding methods and systems are also disclosed. | 12-30-2010 |
| 20100332330 | PROPAGATING PROMOTIONAL INFORMATION ON A SOCIAL NETWORK - In one implementation, a method for providing information to computer users includes receiving at a server system an indicator of an action performed on a third-party website by a first user of a social network of users. The method can also include creating by the server system first promotional information based upon the received indicator and information associated with the first user of the social network. The method can further include persistently storing by the server system the created first promotional information in a repository of promotional information, wherein the repository stores promotional information associated with a plurality of third-party websites for display to users of a plurality of social networks. The method can additionally include receiving at the server system a request for promotional information to display to a second user of the social network, the second user having an acquaintance relationship with the first user. | 12-30-2010 |
| 20110010247 | Method and apparatus for generating a media plan - A method and apparatus for generating a media campaign from information about available units stored in a central database, including a set of first characteristic data and associated behavior information and a set of media formats for the available units and associated behavior information. Selective criteria is entered based on the first characteristic data at a remote computer coupled to the central computer database via a network and web server for a search of the information stored in the database, and a search is generated based upon the selective criteria, the search identifying the certain behavior information corresponding to the first characteristic data and media format information associated with that certain behavior information. Results of the search are displayed at the remote computer, the results constituting matching media format information and associated information. The user then selects among the media formats from the search results to constitute the media campaign. | 01-13-2011 |
| 20110010248 | INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD AND COMPUTER PROGRAM - An information processing apparatus includes: a receiving unit receiving operation logs of a first device possessed by a user; and a control unit determining critical points of the first device based on the operation logs and personalizing advertising information corresponding to a second device which is different from the first device based on the critical points of the first device. | 01-13-2011 |
| 20110010249 | METHODS AND APPARATUSES FOR PROVIDING A SLEEP SYSTEM HAVING CUSTOMIZED ZONED SUPPORT AND ZONED COMFORT - A sleep support member and a method for recommending a sleep support member to a person. The sleep support member includes: a support layer including a plurality of support zones; and a comfort layer including a plurality of comfort zones, wherein the comfort layer is disposed above the support layer. Each of the support zones is configured to provide customized support characteristics to a corresponding region of a person's body and each of the comfort zones is configured to provide customized comfort characteristics to a corresponding region of the person's body. | 01-13-2011 |
| 20110016001 | METHOD AND APPARATUS FOR RECOMMENDING BEAUTY-RELATED PRODUCTS - Disclosed is a method for recommending products to a potential customer, comprising obtaining an image of a customer, creating an image vector template of a customer, matching the image vector template of the customer with stored templates by local feature analysis template matching, performing skin color/texture analysis template matching process, and recommending products to the customer. | 01-20-2011 |
| 20110022474 | Secure Access Personal Entertainment Area with Advertising Based on Travel Destination - The technology disclosed herein provides methods and devices for providing advertising to travelers at travel points based on a destination of travel, the destination information gleaned from a user identification document such as a credit card, travel ticket, or the like. Embodiments of the disclosed technology provide a secure access personal entertainment area at a travel point comprising an electronically secured entrance user input receiving device to glean data from user access identification documents. Within the secure entertainment area is a plurality of entertainment activities. Further, within this area, advertisements exhibited to the user of the secure access personal entertainment area are based, at least in part, upon user interaction with the plurality of entertainment activities. | 01-27-2011 |
| 20110022475 | DISTRIBUTION OF PROMOTIONAL DATA AND RECEIPT OF CUSTOMERS' REACTIONS TO THE DATA - A system for evoking positive customer reactions to a promotional activity for advertising entities on demand. The system comprises an input unit for receiving a bid for a positive reaction to a promotional activity from an advertising entity, a customer-targeting unit for generating a promotion list that specifies potential customers based on the bid, and an output unit configured for outputting said promotion list. The generated promotion list is calculated to evoke a sufficient amount of positive customer reactions to the promotional activity from the plurality of potential customers to meet said bid. | 01-27-2011 |
| 20110022476 | MEDIA PROVIDING SERVICE - A server, said server configured to receive information from a user equipment regarding interaction of the user with media content by a user of said user equipment; using said information to define preferences for said users; using said defined preferences to determine media content to be provided to said user, and transmitting information on said determined media content to said user equipment. | 01-27-2011 |
| 20110029388 | Social Advertisements and Other Informational Messages on a Social Networking Website, and Advertising Model for Same - A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website. | 02-03-2011 |
| 20110029389 | METHOD FOR CLICK-STREAM ANALYSIS USING WEB DIRECTORY REVERSE CATEGORIZATION - In embodiments disclosed, information on a click stream associated with a user and meta tags commonly used by search engines can be used to profile a user. The click stream may comprise network addresses and timestamps and may be the only source of user information used for the profile. The meta tags may contain metadata that correspond to the network addresses in the click stream, including network address categorization for these network addresses. The profile obtained for the user may be an existing profile that represents a person or a theoretical individual having attributes similar to or most closely match the user. Based at least in part on the profile, information regarding an item may be provided to the user or the item may be offered to the user. In some embodiments, the information may be filtered before being displayed to the user. | 02-03-2011 |
| 20110035286 | ADVERTISEMENT SYSTEM BASED ON SMART CARD, A METHOD THEREOF, AND SMART CARD APPLIED TO THE SAME - Disclosed are a system and a method for providing an advertisement service and a smart card applied to the same. The system includes the smart card to extract meta data by searching for accumulated and processed personalized information according to the request for a personalized advertisement from a user terminal, and to provide the URL information for advertisement contents by searching for the advertisement contents, which are embedded based on the SCWS function, according to the meta data to provide the URL information of the advertisement contents. Personalized information is obtained based on the SCWS function and the USIM, and a messaging advertisement service is realized based on the personalized information, so that information focusing on a use extracted through personal behavior analysis is provided. | 02-10-2011 |
| 20110040629 | Behavior aggregation - After receiving a call from a caller, the identity of the caller is determined. A method determines at least one caller behavior associated with the caller. This caller behavior is determined based on the caller's association with a social network. Next, multiple available advertisements are identified. An advertisement is selected based on the caller behavior associated with the caller. | 02-17-2011 |
| 20110040630 | METHOD AND SYSTEM FOR MATCHING BORROWERS AND LENDERS - A computerized method for providing targeted offers to a subset of a plurality of users. The method comprises receiving offer data from an offerror, receiving a filtering parameter for the offer data, generating an offerror profile, which includes the offer data and the filtering parameter; comparing the offerror profile to a plurality of user profiles; determining a matching user profile from the plurality of user profiles; and forwarding an offer to a user account that is associated with the matching user profile, wherein the offer data includes the offer. | 02-17-2011 |
| 20110047031 | Targeted Advertising Based on User-Created Profiles - Systems and methods for targeted advertising based on user-created profiles are disclosed. A particular method includes receiving a file at a web server during an Internet session, where the file is created by a user and includes profile information that is associated with the user and that is input into the file by the user. A targeted advertisement is selected for transmission from the web server to the user based on the profile information. | 02-24-2011 |
| 20110047032 | PRIVACY-COUNSCIOUS ADVERTISING - Various exemplary embodiments relate to a method and related network element including one or more of the following: receiving a plurality of advertisement messages via the communications network, each advertisement message of the plurality of advertisement messages including a set of meta-information which describes the content of an advertisement associated with the advertisement message; determining whether each advertisement message is relevant to the user by comparing the set of meta-information to a set of user preferences associated with the user, the set of user preferences stored locally on the user node; when an advertisement message is determined to not be relevant to the user, discarding the advertisement message; and when an advertisement message is determined to be relevant to the user, providing the user with access to the advertisement associated with the advertisement message. | 02-24-2011 |
| 20110047033 | SYSTEM AND METHOD FOR MOBILE DEVICE REPLACEMENT - This disclosure describes a system and method for providing relevant offers for a user to replace a mobile communication device in the event that the device is lost, stolen, or otherwise in need of replacement, such as when a device has its SIM card removed or replaced, is inactive for a period of time, is unresponsive to a server monitoring the device, or when other customizable events occur. The disclosed system can determine if and when a mobile communication device may need replacement, and can generate relevant offers to replace the device based upon the user's current device and other factors. The system may also optimize offers to increase the likelihood of acceptance based upon previously accepted offers. In order to provide a comprehensive set of replacement options for a user, the system can aggregate offers from third parties. | 02-24-2011 |
| 20110055016 | METHOD AND APPARATUS TO DISTRIBUTE PROMOTIONAL CONTENT - A system that incorporates teachings of the present disclosure may include, for example, a computing device having a controller to receive descriptive information to customize an avatar presented by the computing device, transmit the descriptive information to a system, and receive from the system promotional content correlated to the descriptive information. Other embodiments are disclosed. | 03-03-2011 |
| 20110055017 | SYSTEM AND METHOD FOR SEMANTIC BASED ADVERTISING ON SOCIAL NETWORKING PLATFORMS - A system and method for semantic based advertising is provided. Information related to a social network may be obtained. Analysis of collected information may be performed to produce an analysis result. An advertisement may be selected based on the analysis result. Other embodiments are described and claimed. | 03-03-2011 |
| 20110055018 | DYNAMIC BID PRICING FOR SPONSORED SEARCH - A method for an online sponsored search system includes storing a database of items. At least some of the items include a keyword and a money amount associated with a respective advertiser. The method further includes receiving information about current user preferences within the online sponsored search system. When the received user information relates to a keyword of an item, the method includes automatically adjusting the money amount of the item based on the received user interest information. In response to a received user query, the method includes identifying items relating to the received user search query and generating a search result list including the related items. The method then includes ordering the related items according to the adjusted money amounts associated with the matching items. In response to the designation of a Web page to receive sponsored advertisements, the method includes identifying items relating to the subject matter of one or more portions of the Web page. In this instance, the method then includes determining which items are to be shown and their placement on the Web page according to the adjusted money amounts associated with the related items. | 03-03-2011 |
| 20110055019 | PRIVACY PROTECTION SYSTEM AND METHOD - A method and system for asserting control over and protecting the privacy of individuals' personal and transactional information, to prevent unauthorized use thereof, and permit limited use thereof, with compensation, to the extent permitted the individual. Privacy notices are given in printed and electronic form to other parties involved in the individuals' transactions. The individuals' own data are collected and maintained in a privacy trust database. On a voluntary basis, abstracted, anonymous profile information can be made available to advertisers, in exchange for compensation to the individuals. One use is in a content broadcasting system, where receipt of profile based viewer-specific commercial messages provide financial compensation for the cost of user-selected content received by the individual. | 03-03-2011 |
| 20110066506 | SOCIAL NETWORKING MONETIZATION SYSTEM AND METHOD - A monetization system to share in the revenue generated from advertisements associated with a social application generated by a user of a social network service. When another user of the social network service requests to access the social application, the monetization system responds to the request with an instance of the application that includes one or more advertisements. The monetization system determines an amount payable to the creator of the application based on the display of the advertisements and/or any actions taken with respect to a displayed advertisement. | 03-17-2011 |
| 20110066507 | Context Enhanced Marketing of Content and Targeted Advertising to Mobile Device Users - A content recommendation and targeted contextual advertising platform is provided that leverages social networking connectivity among users in order to identify content of potential interest of users, and to present recommendation and/or targeted advertisements for such content to users depending on the context of the content. | 03-17-2011 |
| 20110071906 | Advertisement Distribution System, Advertisement Distribution Device, and Advertisement Distribution Method - A travel support server ( | 03-24-2011 |
| 20110078026 | Prioritized Distribution of Offer Information - A computerized method is disclosed that includes automatically distributing first offer information to at least one first priority contact in a prioritized list of contacts. The first offer information is distributed in response to receiving a request to distribute an offer. The method also includes automatically distributing second offer information to at least one second priority contact in the prioritized list of contacts when a first time period expires. | 03-31-2011 |
| 20110082749 | System And Method For Template-Based Assembly Of Publications - A system, method, and computer readable medium for template-based assembly of an electronic publication are disclosed. The system may include a template provider that provides a template that specifies a markup for the electronic publication and having a plurality of content slots; a content provider that provides content; a publisher that formats the content according to the template and comprising a language processor that automatically traverses the template and applies the content to the content slots; and an electronic reading device that displays the formatted content. The method may include receiving at least one template from a template provider; traversing one of the template to identify a content slot; retrieving content for insertion into the identified content slot; applying a markup to a portion of the content; formatting the content by inserting the content into the identified content slot; and rendering the formatted content on an electronic reading device. | 04-07-2011 |
| 20110082750 | Multi-Channel Digital Targeted Video Advertising System and Method - A method and system for providing highly targeted advertising to remotely located viewers. The viewers are matched to an identifiable receiver on the system and, based on user preferences for products and services developed and stored on each user, targeted advertising for products and services each said user is likely to want, is substituted for the broadcaster advertising and communicated to the individual receivers matched with the user. | 04-07-2011 |
| 20110082751 | SYSTEM AND METHOD FOR ASSESSMENT OF HEALTH RISKS AND VISUALIZATION OF WEIGHT LOSS AND MUSCLE GAIN - The present system combines image morphing technology, exercise programming, supplement sales, and motivational techniques into one product. Users begin by entering their current measurements, measurement goals and current picture into the system, preferably via a Web site. The picture is segmented into body components, and each affected segment is morphed based upon the measurements, goals, and the segment's responsiveness to weight loss in order to create a modified image representative of the user in a post-regimen condition. This system helps health and fitness businesses obtain new members and retain existing members by showing the members how they will look after following a specific regimen of diet and/or exercise. The system also predicts health risks of diabetes, heart disease, and stroke associated with the user's pre-regimen and post-regimen conditions. | 04-07-2011 |
| 20110099073 | Systems and methods for electronic transaction management - Described herein are systems and methods for managing transaction records. In overview, consumers are issued respective tokens, which are presented to a supplier at the time an item is purchased. Rather than, or in addition to, issuing a paper receipt, the point of sale (POS) equipment scans the card and extracts an identifier. The point of sale equipment then formats an electronic receipt and sends the receipt to a predetermined location based on the extracted identifier. | 04-28-2011 |
| 20110099074 | System and Method for Providing Marketing Offers to Users of Financial Account Issuer Website - A system for providing a marketing offer to holders of financial accounts during a communication session with the financial account issuer includes a processor and an account maintenance module executable by the processor. The account maintenance module initiates a communication session with a user computer of an account holder over a computer network. Before the communication session ends, the account maintenance module determines whether the account holder's a financial account is a target for receiving the marketing offer and if so, transmits the marketing offer to the user computer over the computer network. | 04-28-2011 |
| 20110106627 | Physiological and Environmental Monitoring Systems and Methods - Systems and methods for monitoring various physiological and environmental factors, as well as systems and methods for using this information for a plurality of useful purposes, are provided. Real-time, noninvasive health and environmental monitors include a plurality of compact sensors integrated within small, low-profile devices. Physiological and environmental data is collected and wirelessly transmitted into a wireless network, where the data is stored and/or processed. This information is then used to support a variety of useful methods, such as clinical trials, marketing studies, biofeedback, entertainment, and others. | 05-05-2011 |
| 20110106628 | CONTROL SYSTEM AND METHOD FOR ADVERTISEMENT EXPOSURE - A control system and method of advertisement exposure are provided, in which the control system for advertisement exposure includes: a communication unit for communicating via a network with a multiplicity of client terminals, each including a web browser having a main area where a predetermined webpage is output and a sub area different from the main area; a storage unit for storing advertisement information and information about an incentive created to correspond to the advertisement information and offered to a user; and a control unit for outputting the advertisement information to at least one of the main are and sub area, and accumulating a corresponding incentive depending on an amount of viewing by plural users for the advertisement information to output information about the accumulated incentive to the sub area of the web browser. Accordingly, the advertisement information can be exposed more effectively through the web browser. | 05-05-2011 |
| 20110112909 | MULTICASTING PERSONALIZED HIGH DEFINITION VIDEO CONTENT TO CONSUMER STORAGE - Example embodiments provide methods of delivering content from a content provider to a plurality of users connected to a network. In one embodiment, an indication of available content items is received at a content management server from a content provider. An indication of the available content items is provided from the content management server to the plurality of users. The content items include at least one of programming content items and advertisement content items. A content item is selected from among the available content items for delivery. A group of users from among the plurality of users is determined to receive the selected content item. The selected content item is caused to be transmitted to the group of users via multicast streams. | 05-12-2011 |
| 20110125585 | CONTENT RECOMMENDATION FOR A CONTENT SYSTEM - A computer-implemented system and method for enabling content recommendation in a content browsing and recommendation system are disclosed. The system and method in an example embodiment includes: gathering available content information related to particular items of content from a plurality of content sources via a data network; receiving user behavior information from a user platform via a clickstream processing system; processing the content information, using a data processor, to provide a searchable database of processed content information, the processed content information including a recommendation for processed content information that is likely of interest to a user based on the user behavior information received from the user platform; providing a service, accessible via the data network, to enable the user platform to request the recommendation for processed content information and to identify a selected content item; and directing at least one content source to provide the selected content item directly to the user platform. | 05-26-2011 |
| 20110125586 | SYSTEM AND METHOD FOR COMPUTER-CREATED ADVERTISEMENTS - The invention relates to a computerized method for a user to create an advertisement by displaying a plurality of advertising formats for selection by a user; displaying a template corresponding to a selected advertising format; displaying a plurality of product references for selection by the user; displaying on the template a selected product reference to create a proposed advertisement; and creating a preview of the proposed advertisement, all of which may be implemented using the Internet. The invention further relates to a computerized system for creating an advertisement that comprises a template database for storing advertising formats; a product database for storing product references; and a computer to access the databases. Preferably, the user has a network interface such as Internet access that permits access via a remote location, software to permit a user to specify specifications such as quantity, printing information, ship date, paper type, pricing information, and payment information, and may be configured to receive images and text for new products. | 05-26-2011 |
| 20110131095 | Social network-driven cooperative characterization with non-social network sites - A system for cooperative characterization between a social network and computer systems outside the social network but operable within the social network system. Members of the social network are identified by a personal characteristic identifier readable by the outside computer systems. | 06-02-2011 |
| 20110131096 | TARGETED ENROLLMENT - Embodiments of the invention relate to apparatuses and methods for providing targeted product offers to customers. For example, in one embodiment, a first entity sends a targeted offer to certain customers. The first entity uses a second entity to perform a service related to the offer, such as an enrollment service. The first entity sends a candidate file to the second entity, where the candidate file includes a list of customers that qualify for the offer. The first entity authenticates the customer and, when the customer expresses interest in the targeted offer, the first entity forwards the customer to the second entity along with customer identifying information so that the second entity can perform the related service. The second entity then verifies whether the transferred customer qualifies for the offer by comparing the customer information to the candidate file. If verified, the second entity can perform the service related to the offer for the customer. | 06-02-2011 |
| 20110131097 | System and Method for Granting Promotional Rewards to Both Customers and Non-Customers - Systems and methods of attracting and retaining customers of a Banking institution through an incentive program is disclosed, comprising: operating a promotional program, comprising the dispensing of a indicia redeemable for a prize, and wherein the dispensing of the indicia is accomplished through the use of an automated teller machine (ATM); and operating a rewards program, wherein upon a customer completing a triggering behavior, a specified reward is granted to the customer. Systems and methods of operating a promotional program for customers of a Banking institution is also disclosed, wherein the method comprises dispensing a indicia redeemable for a prize, and wherein the dispensing of the indicia is accomplished through the use of an automated checking machine (ATM). | 06-02-2011 |
| 20110137732 | Broadcast messaging and feedback communications apparatus and method - A method and communication system for delivering first data to a plurality of recipients and obtaining and manipulating feedback information received from the plurality of recipients is provided. The communication system comprises a host computer, a network, one or more client devices and a plurality of recipients. The host computer includes a set of instructions for operating one or more modules. The network is coupled to the host computer and the one or more client devices are coupleable to the network for coupling to the host computer via the network to access some or all of the one or more modules. The host computer can couple to each of the plurality of recipients in one of a plurality of predetermined delivery modes, wherein the client is able to customize contact of the plurality of recipients from the host computer and collection of feedback data from the recipients at the host computer | 06-09-2011 |
| 20110145071 | Domestic Billboard Apparatus and Communication Method Using the Same - A domestic billboard apparatus, communication, and business methods using the same are disclosed. The apparatus provides for viewing of content of personal interest to a household member such as family photographs, and along with that enables communication of advertisement flyers and messages related to products and services. The apparatus further provides for alternate means of communication from public services with a household such as pictorial representation of emergency procedures. The business methods using the apparatus relate to sales promotion, advertisement of products and services, and goodwill. The disclosure has potential for reduction of paper flyers contributing to environmental protection. | 06-16-2011 |
| 20110145072 | System and Method for Producing And Displaying Content Representing A Brand Persona - A computer implemented method for producing and displaying content representing a brand persona, the method including the steps of providing at least one consumer database containing a plurality of consumer profiles with consumer preference identifying data stored on a data storage device, providing at least one brand database containing details of brand clients, each having one or more branding parameters stored on a data storage device, providing at least one content database containing a plurality of pieces of content provided by at least one content provider with each piece of content having one or more content profile identifiers stored on a data storage device, a brand specific interface accessible by at least one consumer, the brand specific interface generated by a data processor by matching at least one branding parameter of a brand client with one or more pieces of content and displaying the pieces of content on a branded interface presented to a consumer at no cost to the consumer whilst charging an advertising fee to the brand client and paying a content provision fee to the content provider, the content provided without the branding disrupting or interrupting the content. | 06-16-2011 |
| 20110145073 | MULTI-FUNCTION KIOSK SYSTEM - A kiosk includes a first display and a second display. An interactive interface is also included to allow a user to interact with the kiosk and select content for display on the second display. A computing device is operatively coupled to the first display, second display and interactive interface for storing content for display on the first and second displays and for responding to input by the user on the interactive interface. A connection, operatively coupled to the computing device, is provided for interacting with a user's portable device. The first display, second display, interactive interface, computing device, and connection are enclosed and supported in an enclosure. Advertising content is stored on the computing device for display on the first display, and interactive content is stored on the computing device for display on the second display. A network of the kiosks includes a central server and a plurality of the kiosks operatively connected to the central server to provide two-way data flow between the central server and a kiosk and between a kiosk and the central server. | 06-16-2011 |
| 20110145074 | APPARATUSES, METHODS AND SYSTEMS FOR AN ENVIRONMENTAL ADVERTISING, FINANCING AND MANAGEMENT PLATFORM - An advertising, financing and management platform (“ECO AD PLATFORM”) transforms pollution offset inputs via ECO AD PLATFORM components into carbon credit outputs. A pollution offset request may be obtained from a consumer for a specified environment-impacting activity. Environment-impacting activity parameters associated with the environment-impacting activity may be discerned. An environment impact purchase offset amount may be calculated using the discerned environment-impacting activity parameters. The calculated environment impact purchase offset amount may be provided to an offset paying target, and an offset payment may be obtained from the offset paying target. | 06-16-2011 |
| 20110153431 | APPARATUS AND METHOD FOR TARGETED ADVERTISING BASED ON IMAGE OF PASSERBY - Provided is an apparatus for targeted advertising based on images of passersby. A passerby image extraction unit extracts an image of a passerby. A trait information extraction unit extracts trait information regarding the passerby from the extracted image. A targeted advertisement obtainment unit obtains a targeted advertisement to be displayed based on the trait information. A targeted advertisement display unit displays the targeted advertisement. | 06-23-2011 |
| 20110153432 | TOOL IN SUPPORT OF CONTENT ADVERTISING - A system and method are provided for generating and deploying content advertisement modules (CAMs). One or more categories are defined that correspond to criteria relating to one or more publisher website users (PWUs). One or more PWUs are categorized into the categories based on one or more criteria and one or more tracking objects are generated to correspond to each of the categories. A generated tracking object is then embedded within website content data being delivered to one or more PWUs. Targeting requirements are received from an advertiser and one or more CAMs are generated, corresponding to the targeting requirements. The CAMs are then deployed to PWUs in response to a detection of a corresponding tracking object. | 06-23-2011 |
| 20110161175 | CUSTOMIZED PROMOTIONS FOR TELEVISION - A method is performed by one or more devices within a network to provide customized promotions. The method includes retrieving account profile information associated with a media client, where the account profile information includes information, obtained by the media client, about devices within customer premises associated with the media client. The method also includes retrieving a listing of candidate advertising components for a customized promotion and selecting, based on the account profile information, a particular advertising component from the listing of candidate advertising components. Instructions for presenting the selected advertising component are sent to the media client. | 06-30-2011 |
| 20110161176 | PRIVATE INFORMATION REQUESTS AND INFORMATION MANAGEMENT - Information management techniques for performing private information request are provided. Original information request entered on a personal computing device are obscured by a camouflaging engine. The obscured information request is then submitted to a search engine accessible over the Internet by the device. Subsequently, the search engine will generate search results based on the obscured information request. Upon completion of the search, a filtering engine on the device will filter the obscured search result based on the original entered information request, preferences or personal profile. The output of the filtering engine, reflecting the personalized result for the original information request, can be displayed on the device. The device could also include ways to receive advertisements from the search engine, or a third or an outside advertisement party. An advertisement filtering engine on the device filters the received advertisements and displays the filtered advertisements on the device. | 06-30-2011 |
| 20110161177 | Personalized Advertising in Messaging Systems - A method, system and graphical user interface for a chat system is disclosed. One aspect of certain embodiments includes identifying and sending advertisements to respective users based on the respective selection and filtering criteria selected by the respective users. | 06-30-2011 |
| 20110166940 | Micro-impulse radar detection of a human demographic and delivery of targeted media content - A micro-impulse radar (MIR) may be configured to provide information about at least one person in a region. A media output device may be driven responsive to the information to output media content to the at least one person. | 07-07-2011 |
| 20110173076 | Method and system for monitoring internet information for group notification, marketing, purchasing and/or sales - Consumers provide marketers with genuine interest in a particular product, content type or service thereby establishing opportunities to market. Thus, the invention provides a system and a method to produce consumer-defined alerts and notifications about Internet information including a method for modeling consumer interest by tagging such information and aggregating consumer demand for a specific item thereby allowing private one-to-one marketing and aggregated reverse auctions. A method for monitoring and tracking changes to web resources and for managing and tracking the performance of associated marketing programs up to the point of sale. A processes for selection, dynamically storing and aggregating associated alerts data in response to consumer demand, as well as a method of selecting a resource and creating dynamic data to be combined and/or shared with other users. | 07-14-2011 |
| 20110173077 | Personalized Interactive Network Architecture - A system for personalizing interaction between a user communicating over at least one communication channel and a provider of information/products/services, the user having a communication device for communication over the channel with the provider, the system comprising a channel interface for interfacing with the channel, an information/product/service interface for interfacing with an information/product/service provider; and a knowledge management system coupled to the channel and information/product/service interface, the knowledge management system comprising a knowledge management repository storing information concerning the user, the information obtained from interaction with the user over the channel including current interactions between the user and the knowledge management system, and further storing information concerning a plurality of information/products/services to offer to the user, and a personalization engine for making a decision as to which of the plurality of information/product/services to present to the user over the communication channel based on the stored information in the knowledge management repository. | 07-14-2011 |
| 20110173078 | INCREASING THE DIVERSITY OF ITEM RECOMMENDATIONS BY FILTERING - A recommendation system increases the diversity of item recommendations provided to a target user by using item similarity data to filter an initial recommendation set. In one embodiment, selected items are filtered from the initial recommendation set based on similarity scores that represent degrees of similarity between particular items. The similarity scores may be generated based on an automated comparison of item attributes or content, or based on another measure of item similarity. | 07-14-2011 |
| 20110178876 | SYSTEM AND METHOD FOR PROVIDING VIEWER IDENTIFICATION-BASED ADVERTISING - A system and method for providing viewer identification-based advertising, substantially as shown in and/or described in connection with at least one of the figures, as set forth more completely in the claims. | 07-21-2011 |
| 20110184811 | PROVIDING CONTEXTUAL ADVERTISEMENTS FOR ELECTRONIC BOOKS - Systems and methods for providing contextual advertisements to present to a user in association with electronic books are provided. Advertising entities may submit information to include in the contextual e-book advertisement. An advertisement manager identifies the e-book and content associated with each page therein. A target page to receive the advertisement is identified. The contextual e-book advertisement is generated using content associated with the target page as well as content associated with each page preceding the target page. Content associated with pages subsequent to the target page is analyzed to determine if the advertisement is appropriate for the target page. Additional sequential information and user profile information may be used to generate the contextual e-book advertisement. Based on the content of the e-book and the parameters of the information submitted by the advertising entity, a contextual e-book advertisement is generated for the target page and presented to a user. | 07-28-2011 |
| 20110184812 | SYSTEMS AND METHODS FOR TARGETED ADVERTISING ON FOOD AND BEVERAGE PREPARATION AND DISPENSING MACHINES - Providing targeted advertising on food/beverage preparation or dispensing machines may include electronically presenting selected targeted media on or in proximity to a food/beverage preparation or dispensing machine. This may involve automatically activating consumable item preparation or dispensing mechanisms of the food/beverage preparation or dispensing machine, or activating an item selection menu, in conjunction with electronically presenting the selected media. The targeted advertising may be based on receiving user input such as information identifying a particular user or consumer or menu selections and then selecting the selected media based on the received user input. User interface elements may also be provided enabling a user to request additional information regarding selected targeted media be electronically sent to them or an order be placed for a related product. Compensation to a user or another entity may be activated each time the selected media is played. | 07-28-2011 |
| 20110184813 | TARGETING OFFERS TO USERS OF A WEB SITE - A computer system for targeting offers to users of a web site comprises a memory and a processing circuit. The memory is configured to store a plurality of user attributes for a user and a plurality of rules defining when an offer is to be presented to a user. The processing circuit is configured to transmit a web page to a client device, to receive user interaction data from the client device representing interaction with the web page, to update the user attributes stored in memory in response to the received user interaction data, to determine whether the updated user attributes satisfy a rule, and based on whether the updated user attributes meet the rule to transmit an offer to the client device for display on the web page or a next web page. | 07-28-2011 |
| 20110191188 | METHOD AND A SYSTEM FOR DISSEMINATING DIGITAL DATA - The invention relates to a method and a system for the dissemination of digital data between a terminal and a digital data dissemination platform including the following steps: connection of the terminal to a server of the platform, —authentication of a user to his account by the transmission of an identifier to the server, —selection from means of selection of the terminal by user of: •the digital data to be downloaded, and • a video spot that the user wishes to see during the downloading of the digital data, display of the video spot on the screen of the terminal, wherein the downloaded digital data is validated, in order to be useable, by the user by actuating the means of selection during a time t of a countdown which is displayed on the screen at the end of the broadcasting of the video spot. | 08-04-2011 |
| 20110191189 | Telecommunication and Advertising Business Model and Method of Utilizing Same - A telecommunication and advertising business model and method of utilizing same ( | 08-04-2011 |
| 20110208592 | Apparatus and method for processing under data and electronic mail messaging - In an embodiment, a system server receives, from a plurality of advertiser devices, a plurality of advertisements, at least one corresponding personal information value, and a corresponding price. The system server calculates, for each of a plurality of personal information types, a corresponding price. The system server instructs the email device to display the plurality of personal information types and the corresponding prices. | 08-25-2011 |
| 20110213668 | METHOD FOR IDENTIFYING PROSPECTS FOR DIRECT MAIL MARKETING - A method and system for developing direct mailing lists for use by businesses and other organizations are disclosed. Existing customer records from the organization or a related organization or class of organizations are obtained and sorted according to mailing delivery routes. Delivery routes having high concentrations of existing customers are identified. Additional demographic information is used to further narrow desired delivery routes to qualified delivery routes to those having target customers. Target Customers on qualified delivery routes having the highest concentration of existing customers are included on the mailing lists. | 09-01-2011 |
| 20110225048 | GENERATING A USER PROFILE BASED ON SELF DISCLOSED PUBLIC STATUS INFORMATION - A method, device and/or medium for generating a user profile based on an online user's self disclosed public status information. An indication may be received of updates self-published by the user at one or more sites. At least one context regarding the user may then be determined based on the published updates, and the context(s) may be employed to infer at least one attribute of the user. A profile of the user may then be determined based at least on the inferred attribute(s). The determined profile may be employed to enable an advertisement to be provided to the user. In this way, a heuristic may be provided for predicting advertising content that may be of interest to the user based on self-published information about the user. Thus, relevant advertisements may be more accurately targeted to those users who may be most interested in their content. | 09-15-2011 |
| 20110225049 | EMOTICLIPS - Techniques are provided which include generating, providing or obtaining emoticlips. An emoticlip, which may be customizable or personalizable, can include a rich media segment designed at least to facilitate communication of an emotional state or an emotional experience. Particular emoticlips can be associated with emotional states of a set of emotional states. User association with, use of, or interaction with an emoticlip, as well as an emotional state associated with the emoticlip, can be used in classifying the user in an emotional state, or in targeting the user with an online advertisement or content, or both. | 09-15-2011 |
| 20110225050 | Intelligent Selection Based on Customized Palate Preferences - A system and process for intelligently selecting consumable goods, comprising a consumer palate preference device capable of indicating a consumer's palate preferences, a consumable good having attributes, whereby the consumer's palate preferences are compared against the attributes of the consumable good to determine selection. Another aspect of the present invention includes a method of intelligently selecting a consumable good, comprising the steps of using a consumer palate preference device having consumer's palate preferences, comparing the consumer's palate preferences to a consumable good having attributes, and selecting the consumable good based on the consumer's palate preferences. Another aspect of the present invention includes a method of labeling consumable goods, comprising the steps of creating attributes for the consumable goods, scoring the attributes for the consumable goods, and associating the scores of the attributes with the consumable goods. Another aspect of the present invention includes a method of intelligently pairing consumable goods, comprising the steps of creating attributes for at least two separate consumable goods, scoring the attributes for the separate consumable goods, obtaining a consumer's palate preferences, and pairing the separate consumable goods based on the consumer's palate preferences. Another aspect of the present invention includes a method of promoting consumable goods, comprising the steps of obtaining a consumer's palate preferences, scoring the consumer's palate preferences, creating attributes for a consumable good, scoring the attributes of the consumable good, and using the consumer's palate preferences to promote consumable goods suited to the consumer's palate preferences. | 09-15-2011 |
| 20110225051 | Method and stored program for accumulating descriptive profile data along with source information for use in targeting third-party advertisements - A descriptive-profile mercantile method, for use at a juncture in a data-communications topology having associated therewith a maintained databank of partial profiles, is disclosed. The method includes the steps of: from a user, receiving a transaction having therein a first partial profile; using the first partial profile, searching a databank having a plurality of second partial profiles, wherein is included in said databank at least one null profile so that said searching will always yield at least one proximate second partial profile to the first partial profile; and between the user and the databank, contracting: (I) for the databank to own or represent a right to a first mutually agreed portion of the first partial profile, and substantially thereafter said databank incorporating the agreed portion of the first profile into at least one second partial profile; or (II) for the user to own or represent a right to a second mutually agreed portion of at least one said proximate second partial profile, and substantially thereafter the databank transmitting to the user the second mutually agreed portion of the second profile. The present invention operates best on a brokerage representation model; and thereby provides a means for making viable the economic commerce in information attributes. | 09-15-2011 |
| 20110231261 | VOICE CUSTOMIZATION FOR VOICE-ENABLED TEXT ADVERTISEMENTS - Methods are provided for determining a customized voice to be used for an audio advertisement. Text of an advertisement is received, and it is determined that audio is to be generated from the text of the advertisement, and that the audio is to comprise a customized voice. The customized voice is selected by the advertiser. The audio is generated from the text of the advertisement, and the text, audio, and indications that the advertisement is voice-enabled and that a customized voice is to be used in association with the audio are stored in an advertisement storage. When a request is received for advertisements, at least one advertisement is communicated for presentation to the user, such that the text is visually presented to the user and audio comprising the customized voice is audibly presented to the user. | 09-22-2011 |
| 20110231262 | ADVERTISEMENT DELIVERY SYSTEM, ADVERTISEMENT DELIVERY METHOD, AND ADVERTISEMENT DELIVERY PROGRAM - A system for delivering advertisements is provided capable of effectively advertising companies or products to users through a game as well as attracting the users' interest by varying the game difficulty in real-time according to user's responses. The system for delivering advertisements comprises a registration unit ( | 09-22-2011 |
| 20110238503 | System and method for personalized dynamic web content based on photographic data - There is provided a system and method for providing personalized dynamic online content based on photographic data. There is provided a method comprising receiving photographic data of a user, determining user preferences by analyzing the photographic data, generating personalized dynamic online content using the user preferences and a profile associated with the user, and providing the personalized dynamic online content for output on a display of the user. In particular, the photographic data may be analyzed to identify creative properties, such as favored brands and characters. Through the immediate user preference feedback provided by the photographic content, a higher degree of optimal targeted content can be provided to the user without requiring conventional burdensome procedures such as manually completed user surveys or lengthy periods of behavioral monitoring. | 09-29-2011 |
| 20110246308 | Method and system for managing interactive communications campaigns with preference management - A preference management component for a hosted communications campaign system is shared among different types of permitted user roles (e.g., administrators, customer service representatives, and consumers) and enables those users to define and maintain a set of consumer preferences or attributes related to communication by the system. The platform uses a common database schema and display formats for the various users, but the user's ability to define, view and manage given preferences is role-based. Using the platform, permitted users define and manage consumer preferences and events and subscriptions associated therewith. To facilitate extensibility and customization, a service provider client can define and manage a set of extended preference data attributes. | 10-06-2011 |
| 20110246309 | Method, stored program, and system for improving descriptive profiles - A descriptive-profile mercantile method, for use at a juncture in a data-communications topology having associated therewith a maintained databank of partial profiles, is disclosed. The method includes the steps of: from a user, receiving a transaction having therein a first partial profile; using the first partial profile, searching a databank having a plurality of second partial profiles, wherein is included in said databank at least one null profile so that said searching will always yield at least one proximate second partial profile to the first partial profile; and between the user and the databank, contracting: (I) for the databank to own or represent a right to a first mutually agreed portion of the first partial profile, and substantially thereafter said databank incorporating the agreed portion of the first profile into at least one second partial profile; or (II) for the user to own or represent a right to a second mutually agreed portion of at least one said proximate second partial profile, and substantially thereafter the databank transmitting to the user the second mutually agreed portion of the second profile. The present invention operates best on a brokerage representation model; and thereby provides a means for making viable the economic commerce in information attributes. | 10-06-2011 |
| 20110258049 | Integrated Advertising System - In embodiments of the present invention improved capabilities are described for selecting advertisements to be delivered to mobile communication facilities using a monetization platform that may act as an advertising hub. The monetization platform may interact with an ad exchange to collect relevant advertisements for delivery to the mobile communication facilities. The monetization platform may also facilitate the selection of advertisements through the ad exchange by associating advertisement requests with user, user profile or other mobile communication type information. Methods and systems of the present invention are described for aggregating mobile communication facility user profile data, including user profile data obtained from a mobile communication facility, the user's Internet usage, offline user data, and settop entertainment facility data relating to the user. | 10-20-2011 |
| 20110258050 | SOCIAL ADVERTISING PLATFORM - Methods and systems for facilitating a social advertising platform are provided. According to one embodiment, a method is provided for enabling sharing of content by members of a peer-to-peer social advertising service that also promotes companies, products, services, organizations, charities and/or causes which they endorse. Profile information is maintained for each member and includes a list of brands, products, services, companies, organizations, charities or causes recommended or endorsed by the member. A shared link is generated corresponding to a destination link through which a member can share content associated with the destination link with third parties via social media. Responsive to receiving a click-through event for the shared link, the requestor is redirected to a social advertisement containing advertising content selected based upon the list of things endorsed by the member. After temporarily displaying the advertising content, the requestor is then redirected to the destination link. | 10-20-2011 |
| 20110258051 | Method, computer system, and stored program for causing delivery of electronic advertisements based on provided profiles - To improve monetization of electronic advertisement placement, a profile owner company operates an automatic system for identifying media properties that have interests in specific profiles or profiles of a specified category or kind. The profile owner recognizes a collected visitor profile as one that a media property has previously requested or one that is within a category that a media property has previously requested and arranges for the visitor to be tagged with a tag readable by the media property that requested such a profile. The media property can use the tag in displaying customized advertising to the visitor. Using information received from the media property, the profile owner company then records usage of the profile by the media property. | 10-20-2011 |
| 20110264531 | WATCHING A USER'S ONLINE WORLD - The present invention provides methods and systems for use in assessing sentiment of users associated with one or more Web-based activities or communications of a user, which can include messaging associated with one or more social networking applications. Furthermore, information or services are provided to the user, or another user, in connection with the assessed sentiment. For example, a user may be alerted, or action may be taken, if unforeseen or negative sentiment reaches or exceeds a designated threshold. | 10-27-2011 |
| 20110264532 | SOCIAL ADVERTISING PLATFORM - Methods and systems for facilitating a social advertising platform are provided. According to one embodiment, a method is provided for enabling sharing of content by members of a peer-to-peer social advertising service that also promotes companies, products, services, organizations, charities and/or causes which they endorse. Profile information is maintained for each member and includes a list of brands, products, services, companies, organizations, charities or causes recommended or endorsed by the member. A shared link is generated corresponding to a destination link through which a member can share content associated with the destination link with third parties via social media. Responsive to receiving a click-through event for the shared link, the requestor is redirected to a social advertisement containing advertising content selected based upon the list of things endorsed by the member. After temporarily displaying the advertising content, the requestor is then redirected to the destination link. | 10-27-2011 |
| 20110270683 | Method For Delivering Content To Receiver - A method is disclosed for delivering content to an internet capable receiver. The receiver is adapted to receive the content via a medium supported by a medium provider. The method includes the steps of appointing at least one content provider for supplying the content to the receiver and appointing at least one advertiser for supplying advertisements to the receiver. The method includes the steps of securing payments from the at least one advertiser for the advertisements supplied to the receiver; and disbursing at least a portion of the secured payments to the at least one content provider and to the medium provider. | 11-03-2011 |
| 20110270684 | DECISION-MAKING SYSTEM AND METHOD - A method and system for providing product recommendations to users. Attributes associated with one or more products for recommendation are displayed. Each attribute is selectable in a simple “drag-and-drop” manner. Along with the displayed attributes, user preference areas (e.g., preference drop zones) that allow users to indicate amounts of user inclination or disinclination for displayed attributes are displayed. Upon viewing the displayed attributes, users can then select at least one attribute for any user preference type. Thereupon, product recommendations are displayed on the basis of selected preferences over the selected product attributes. Potential product purchasers can express preferences in a simple manner from which specific product recommendations can be made. | 11-03-2011 |
| 20110270685 | SYSTEM AND METHOD FOR DISTRIBUTING MESSAGES TO AN ELECTRONIC DEVICE BASED ON COMMUNICATIONS BETWEEN DEVICES - The present disclosure described herein relates to a system and method for distributing messages to electronic devices. The method comprises: identifying a first device that is in communication with a second device; identifying an advertisement that matches at least one attribute associated with at least one of the first and second devices; transmitting the advertisement to the first device; and upon receipt of a notification of approval of the advertisement, transmitting the advertisement to the second device. | 11-03-2011 |
| 20110270686 | ONLINE PLATFORM FOR WEB ADVERTISEMENT PARTNERSHIPS - Embodiments of the present invention relate creating online advertising co-campaigns between multiple web advertisers. Users affiliated with different entities looking to advertise online can easily submit requests to form the co-campaigns. The partner advertisers the users request to form co-campaigns with can then be messaged and asked whether the partner advertisers will agree to the online advertising partnership. A co-campaign will be created and managed if the partner advertisers agree to take part in the co-campaign. Co-campaigns are possible for online one-to-one, many-to-one, and many-to-many advertising partnerships online. | 11-03-2011 |
| 20110270687 | APPARATUS AND METHOD FOR CONTROLLED DELIVERY OF DIRECT MARKETING MESSAGES - A system is provided for controlling delivery of direct marketing messages from marketers to subscribers. An aggregator (third-party intermediary) collects permissions from subscribers and acts as the enforcer of their preferences while allowing the marketers to connect with the subscribers on-demand. The benefits to the marketers include: on-demand access to consumers and corporate decision makers (subscribers); recipient (subscriber) defined preferences based upon delivery (e.g., time, frequency, channel) and profile (e.g., interests, hobbies, planned purchases); and automatic compliance with subscriber preferences. | 11-03-2011 |
| 20110276404 | Method of Anonymising an Interaction Between Devices - A method is provided of anonymising an interaction between a user entity and a service provider node wishing to provide a service to the user entity in dependence upon characteristics of the user entity determined or revealed as a result of the interaction, the method comprising: assigning the user entity to at least one set, each set comprising as members a plurality of user entities sharing a characteristic associated with that set; ensuring that the intersection of the at least one set comprises at least a predetermined minimum number of user entities; and providing to the service provider node information relating to the or each characteristic associated with the at least one set, the information being for use at the service provider node in providing a service to the user entity that is appropriate in view of the characteristics of the user entity but insufficient to identify the user entity. | 11-10-2011 |
| 20110276405 | COMBINATORIAL ADVERTISEMENTS - Combinatorial advertisements are provided based on textual advertisements and rich media advertisements. A textual advertisement and rich media advertisement are identified as matching. Based on identifying the textual advertisement and rich media advertisement as matching, a combinatorial advertisement is generated. The combinatorial advertisement includes a text portion derived from text from the textual advertisement. Additionally, the combinatorial advertisement includes a rich media portion derived from rich media from the rich media advertisement. | 11-10-2011 |
| 20110276406 | System and method for social product information sharing - An e-commerce system, comprising a portal server executing on a digital computer and coupled to a digital packet network and an analysis software executing on the server system or executing on another digital computer and adapted to communicate with the server across the digital packet network, wherein the portal server is adapted to receive information from a user via the digital packet network, said information including at least a plurality of data elements pertaining to products owned, used, or sought by the user, and wherein the received information is made available to the analysis software, and the analysis software computes a maturity score for the user based at least in part on the received information provided to the analysis software, said maturity score further being provided to the portal server, and wherein the portal server uses at least a maturity score to order a selection of information to be provided to the user, and wherein at least some of the received information is made available to a plurality of external systems based at least in part on privacy settings established by or for the particular user, is disclosed. | 11-10-2011 |
| 20110276407 | Method and apparatus for measuring the motion of a person - One or more micro-impulse radars (MIRs) are configured to determine the movement of at least one person. Media can be output to the person responsive to the movement. | 11-10-2011 |
| 20110276408 | Personality Profile Markers for Targeted Ads as a Method and a System - The ad delivery system delivers personality profile typed ads to a user's Internet enabled devices (IED) when the device has a personality type marker-cookie (Ph-M data) thereon. Ad databases store ads designated by Ph-M type. The Ph-M data is loaded onto the IED when the user takes a test, the system classifies user's personality, and uploads Ph-M data onto the EID. Thereafter, when the user employs the IED, web servers recognize the associated Ph-M cookie-marker and the operative website server presents a personality typed ad to the user. The testing server may have an id in the Ph-M data. A centralized or distributed database system may be used. The ad system may be operable on a social network and ties to the user's social network profile. The system delivers effective and relevant ads based upon the user's personality type. | 11-10-2011 |
| 20110276409 | SYSTEM AND METHOD FOR PROVIDING FEEDBACK ABOUT MERCHANTS USING PAYMENT TRANSACTIONAL INFORMATION - Information is analyzed from a user's financial account in order to identify one or more payment transactions between the user and a corresponding one or more merchants. The user is enabled to provide feedback, over a computer interface, about individual merchants, as identified from the information. Information about the merchant is published that incorporates or otherwise uses the feedback provided from the user. | 11-10-2011 |
| 20110276410 | Apparatus and Method for Advertising during Login Process - An apparatus for presenting a personalized advertisement in a login process for logging into a certain service by a user of a user terminal is provided. The apparatus includes a recognition unit configured to recognize the user terminal under the login process, an obtaining unit configured to obtain a user identity of the user using the recognized user terminal and an advertising unit configured to present to the recognized user terminal a personalized advertisement associated with the obtained user identity when the user identity is obtained by the obtaining unit. The advertising unit presents the personalized advertisement to the recognized user terminal before the user is authenticated. | 11-10-2011 |
| 20110276411 | METHOD FOR OPTIMUM PLACEMENT OF ADVERTISEMENTS ON A WEB PAGE - A method and system for placement of graphical objects on a page to optimize the occurrence of an event associated with such objects. The graphical objects might include, for instance, advertisements on a webpage, and the event would include a user clicking on that ad. The page includes positions for receipt of the object material. Data regarding the past performance of the objects is stored and updated as new data is received. A user requests a page from a server associated with system. The server uses the performance data to derive a prioritized arrangement of the objects on the page. The server performs a calculation regarding the likelihood that an event will occur for a given object, as displayed to a particular user. The objects are arranged according to this calculation and returned to the user on the requested page. The likelihood can also be multiplied by a weighting factor and the objects arranged according to this product. | 11-10-2011 |
| 20110276412 | SYSTEM AND METHOD FOR PORTABLE PROFILES - Embodiments of the present invention include improved communication system and methods. In one embodiment, the present invention includes a wireless communication method comprising, on a first wireless device, receiving one or more wireless device identifications associated with one or more other wireless devices, and transmitting at least one of the one or more wireless device identifications from the first wireless device to a remote computer system, and on the remote computer system, receiving the at least one wireless device identification, and accessing information associated with the at least one wireless device identification. Embodiments of the present invention may be used for electronic dating, social networking and other communication applications. | 11-10-2011 |
| 20110282749 | METHODS AND APPARATUS FOR PROVIDING ADVOCACY AS ADVERTISEMENT - Entities seeking to promote goods, services, offers, candidates, etc., may elect to use advocates in a social networking environments instead of advertising. Social networking user profile characteristics are analyzed to identify advocates for subjects of advocacy such as brands, products, services, offers, political candidates, etc. Profile characteristics may include the advocate's own profile information as well as profile information of those in the advocate's social network. An advocate may select a subject of advocacy and generate advocacy materials or customized advocacy materials may be created and/or combined with user materials. The advocacy materials may be analyzed using neuro-response data to generate effective and targeted materials for distribution using social networking channels. | 11-17-2011 |
| 20110282750 | SOCIAL NETWORK FOR MAPPING GRADATIONS TO TARGET INTENT - Systems and methods for social networking. Location-related data and other behavioral and exogenously generated characteristics are used to replace or supplement self-generated profiles in order to enhance the quality and trustworthiness of the matches made using the system and facilitate the inputting of profile information. | 11-17-2011 |
| 20110288937 | SCALING PERSONA TARGETED ADVERTISEMENTS - One embodiment of the invention includes a method for allocating an advertisement to a plurality of users within a social network ecosystem, wherein each user is associated with a user summary comprising a keyword describing a user attribute extracted from the social network, the method including the steps of selecting a user audience for each of the plurality of advertisements from the plurality of users by altering the advertisement summary based on the target audience and an audience restriction, associating the advertisement with each user of the user audience, prioritizing each the advertisement list of each user, and serving an advertisement to the user in response to an advertisement request for the user. | 11-24-2011 |
| 20110288938 | INTERACTIVE DISPLAY SYSTEM - The present disclosure is directed to a multiple security level display apparatus. The display apparatus may comprise a storage area; a display area adjoining the storage area; a product exhibit device for supporting at least one product, the product exhibit device being movable between a display position at least substantially within the display area, and a storage position within the storage area; a consumer-product interface for temporarily receiving at least one product removed from the product exhibit device; a movable storage area cover for separating the display area and the storage area; and a digital identification system configure for at least one of: controlling access to the display area; controlling a position of the product exhibit device; conducting an inventory including the at least one product; and monitoring a proximity of the at least one product. | 11-24-2011 |
| 20110295693 | Generating Tailored Content Based On Scene Image Detection - A method for generating tailored content for a user based on analyzing images of a scene is provided. Images from a scene captured by a capture device of a target recognition and analysis system are received. The images are analyzed to detect one or more brand identifiers in the images. In an embodiment, the brand identifiers include symbols or words identifying a brand, product or service associated with the brand identifier. The detected brand identifiers are compared to one or more known brand identifiers and user preference information is assigned to the detected brand identifiers based on the comparison. Tailored content is generated for the user based on the user preference information. The tailored content is rendered on a display device to the user. | 12-01-2011 |
| 20110295694 | SYSTEM AND METHOD FOR AN INDIVIDUAL DATA MARKETPLACE AND MONETIZATION - A platform or marketplace for individual users to store, control, maintain ownership over, and monetize data related to themselves and their activities. The platform or marketplace facilitates company offers, such as product offers from producers, to members on mutually agreeable contract terms, facilitating mass connection of individual users. The platform or marketplace facilitates protected communication, third part advertising, member payment, and various other functions related to user data ownership and individual monetization. | 12-01-2011 |
| 20110295695 | INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND IMAGE FORMING APPARATUS - An information processing apparatus includes a receiving unit configured to receive a utilization request for one of plural services provided by a computer; a service attribute information storage unit configured to store service attribute information of each of the services, the service attribute information including information indicating a type of the service and information indicating an evaluation of a content of the service; and a service recommending unit configured to search the service attribute information storage unit for the service attribute information corresponding to the type of the requested service, and determine a utilization-recommended service based on the evaluation information in the service attribute information retrieved from the service attribute information storage unit. | 12-01-2011 |
| 20110295696 | Personalized Advertising for Gesture Monitoring Systems - A computer-implemented personalized advertising system and method delivers dynamically generated advertisements to users of gesture-monitoring systems. The personalized advertisements are based, at least in part, on monitored behaviors, and personalization features of the advertisements include depicting the user in the context of promoted products, as well as including people and/or locales familiar to the advertisement recipient in the advertisement. Fees may be processed in accordance with advertiser selection of personalization features. | 12-01-2011 |
| 20110302037 | VIRTUAL GOODS HAVING MULTIPLE EXPRESSIONS - A given virtual good provided to users within a virtual environment may be expressed in a default state as a primary expression and, responsive to activation, the given virtual good may be expressed as a secondary expression. The primary expression and the secondary expressions may have some advantageous relationship. In some implementations, generic objects may be paired with branded objects such that a primary expression of a given virtual good represents a generic object and a secondary expression of the given virtual good represents a branded object. | 12-08-2011 |
| 20110302038 | System and Method for Delivering Customized Advertisements within Interactive Communication Systems - Customized electronic advertisements are delivered in an interactive communication system. The advertisements are selected based on consumer profiles and are then integrated with content. The communication system may interconnect multiple consumer computers, multiple content provider computers and an advertisement provider computer. Whenever a consumer directs one of the consumer computers to access content on one of the content provider computers, an advertising request is sent to the advertisement provider computer. Upon receiving the advertising request, the advertising provider computer selects an advertisement based on the consumer's profile. The advertisement is then combined with the content from the content provider computer for display by the consumer. A credit is requested from the advertisement provider computer. | 12-08-2011 |
| 20110302039 | Systems and Methods for Targeted Advertisement Delivery - In one aspect, a computing apparatus is configured to receive a request for a profile to customize information for presentation to a user identified in the request and, responsive to the request identifying the user, provide the profile that is generated based on transaction data of the user. The profile summarizes the transaction data of the user using a plurality of values representing aggregated spending in various areas. The information includes an advertisement selected, prioritized, adjusted, or generated based on the profile. The advertisement includes at least an offer, such as a discount, incentive, reward, coupon, gift, cash back, benefit, product, or service. | 12-08-2011 |
| 20110307339 | ADVERTISEMENT ROTATION - A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular primary content will receive. The type of primary and/or ancillary content delivered to the user will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary content notwithstanding the nature or date of the primary content. Feedback data concerning the viewing of the ancillary content may also be generated such that a provider of the advertisement and/or product may provide targeted advertisements and improved products and services. | 12-15-2011 |
| 20110313863 | Systems and Methods for Opportunity-Based Services - Systems and methods for presenting a user with one or more forms of data, including, systems and methods of interactively searching and/or matching a user to an opportunity as well as obtaining a related score, and other information related thereto, preferably where the user has the ability to manage, utilize tools and receive education related thereto. | 12-22-2011 |
| 20110313864 | Method and System for Presenting Targeted Advertisements - A method and system for presenting targeted advertisements to a subscriber includes extracting probabilistic information about subscriber activities from one or more source and processing the probabilistic information about subscriber activities to generate a subscriber characterization vector. | 12-22-2011 |
| 20120005027 | Image Content and Advertisement Data Providing Method, System, and Apparatus - To provide an image content providing method capable of promoting advertisement effect by dynamically inserting an advertisement image to a distributed image content, an image content reproducing apparatus requests an image content providing apparatus to distribute the image content. Then, the image content is distributed to the image content reproducing apparatus and a viewer can utilize the image content. At this occasion, the image content providing apparatus distributes the image content, detects an advertisement inserting position and requests an advertisement image providing apparatus to distribute an advertisement image. Then, the advertisement image providing apparatus selects the advertisement image to be inserted to the image content and transmits thereof to the image content providing apparatus. Thereafter, the image content providing apparatus inserts the advertisement image to a position of the image content for inserting the advertisement and distributes thereof to the image content reproducing apparatus. | 01-05-2012 |
| 20120011001 | SYSTEM AND METHOD FOR EMBEDDED ADDRESSABLE CONTENT WITHIN TEXT AND GRAPHICS FOR DIGITAL MEDIA - A system and method is provided for embedding variable advertising content into an electronic book including a receiver positioned about the electronic book and configured to receive information; a processor for determining whether one or more tags are present in the information received and a replacement module for replacing the one or more tags with the advertising content, the advertising content derived from profile data associated with a plurality of users. | 01-12-2012 |
| 20120011002 | SYSTEM AND METHOD FOR CONTEXTUAL VIRTUAL LOCAL ADVERTISEMENT INSERTION - A system and method for presenting advertising, the method including but not limited to presenting on a first end user device, a first personalized advertisement in a first avatar's view of a virtual world and presenting on a second end user device, a second personalized advertisement in a second avatar's view of the virtual world. | 01-12-2012 |
| 20120022949 | System and Method for Formulating a Life Plan - A method for formulating a life plan, the method steps including a user estimating how many years he or she has left before they believe they will become inactive; the user identifying desirable activities and goal; the user prioritizing desirable activities and consolidated goals in one-on-one comparisons; the computer ranking the consolidated goals highest to lowest based on the results of the one-on-one comparisons; the computer setting up a timeline to achieve the consolidated goals using the prioritized list and the estimated time left of question 1; the computer system placing the results in a project management and reminder system to assist the user in achieving his consolidated goals; the computer querying a life plan networking database to find other users whose timelines match the current users and presenting these matches for networking. | 01-26-2012 |
| 20120022950 | Systems and Methods for Targeted Advertising in Voicemail to Text Systems - Systems and methods are provided for a voice message to text system supporting targeted advertisements. Voice messages received from users are converted to raw text messages that are normalized to insert proper punctuation and extract entity information. The normalized text and entity information are processed to extract concepts, such as critical phrases, from the normalized text. Extracted concepts are then matched to advertisements on an advertisement database having user selection criteria. Advertisements having selection criteria matching the extracted concepts are transmitted to the users, and the advertisers that placed the advertisements are charged fees for the advertisements. User profile information and user context information can additionally be used to select advertisements for transmission to users. | 01-26-2012 |
| 20120030025 | Delivering Highly Targeted Advertisements to a User of a Computing Device by Statistically Analyzing of Key Words Used in a Communication Module - A method for delivering highly targeted advertisements to a user of a computing device is disclosed. Communication media files resulting from the user's interaction with communication modules of the computing device are utilized. The communication module may include voice communication, e-mail, Short Message Service (SMS), on-line chat, social network and web browsing. Key words related to categories and sub-categories of advertisements are extracted from the media files. Statistic trends of the usage of the key words are generated by a statistic processor. A significant increase or decrease in usage of anyone of the key words over a predetermined period time is employed to determine the user's most recent commercial interests. The highly targeted advertisements may be delivered without risking a leakage of the user's privacy. | 02-02-2012 |
| 20120030026 | Methods and Apparatus for Presenting Offers to Qualified Consumers - A system which allows identification of a consumer as belonging to a designated category and makes special offers available to consumers who are members of the designated category is described. The system comprises a database of offers accessible through connection by consumer operated computers upon authentication of consumer registration, an offer presentation module for controlling access to the database of offers and a consumer registration module allowing registration of a consumer for access to the database of offers. The consumer registration module allows registration of a consumer upon submission of identifying information provided to the consumer by a party who has identified the consumer as belonging to a designated category and used to identify the consumer as belonging to the designated category. | 02-02-2012 |
| 20120030027 | SYSTEM AND METHOD FOR PRESENTING TARGETED CONTENT - A method and system for presenting targeted content to users over the internet is provided. The method includes enabling a user to sign into a website. An identifier is generated for the user, if the user is signing into the website for the first time. Information corresponding to the user is mined and the information is linked to the user. Further, verification is made to determine whether the generated identifier matches with existing identifiers. If the generated identifier matches with an existing identifier, then existing information corresponding to the matched identifier is linked to the user. Targeted content is presented to the user by processing at least the information linked to the user. | 02-02-2012 |
| 20120030028 | System and Method for Adaptive Soundtracks - A system and method for computer-implemented adaptive soundtracks selects and arranges songs in media instances in accordance with inferred preferences based, at least in part, on usage behaviors. Variations of the system and method include automatically selecting and/or arranging the songs in accordance with the contents of the songs, the tagging of the songs, a physical location, and physiological responses. Information as to why songs were selected for inclusion in media instances may be provided to media instance recipients. | 02-02-2012 |
| 20120030029 | System and Method for Adaptive Videos - A system and method for computer-implemented adaptive videos selects and arranges video elements in media instances in accordance with inferred preferences based, at least in part, on usage behaviors. Variations of the system and method include automatically selecting and/or arranging the video elements in accordance with the contents of the video elements, physical location, and physiological responses. Soundtracks may be selected in accordance with selected video elements. Information as to why video elements were selected for inclusion in media instances may be provided to media instance recipients. | 02-02-2012 |
| 20120030030 | System and Method for Adaptive Media Instances - A system and method for computer-implemented adaptive media instances selects and arranges objects in media instances in accordance with inferred preferences based, at least in part, on usage behaviors, including subscriptions to objects representing people. Variations of the system and method include automatically selecting and/or arranging the objects in accordance with the contents of the objects, tagging of the objects, physical location, and physiological responses. Information as to why objects were selected for inclusion in media instances may be provided to media instance recipients. | 02-02-2012 |
| 20120030031 | USER-SPECIFIED ONLINE ADVERTISING - Methods, systems, and apparatus, including computer program products, for sponsoring content are disclosed. Input from a user is received, the input specifying one or more content items for inclusion in a respective space on each of one or more personal online properties associated with the user. The input is made accessible to a plurality of users through the one or more personal online properties, the plurality of users being associated with the user on a social network. One or more advertisements relevant to the input are provided to the plurality of users through the one or more personal online properties. | 02-02-2012 |
| 20120030032 | SYSTEMS AND METHODS USED FOR PUBLISHING AND AGGREGATING REAL WORLD AND ONLINE PURCHASES VIA STANDARDIZED PRODUCT INFORMATION - The present disclosure relates to enabling users to broadcast their purchases by means of a service provider. Service provider catalogs such purchases based on standardized product data, such as UPC or RFID, allowing for the aggregation and consequent utility of such data for commercial purposes. | 02-02-2012 |
| 20120036018 | DYNAMIC, INTERACTIVE ACTIVITY TRACKING VIA A SOCIAL MEDIA SYSTEM INTEGRATED WITH A PRODUCT MARKETING AND/OR ESTABLISHMENT ADVERTISING SYSTEM - A method, a system and a computer program product enables directed product advertising to users of an interactively-configured social environment/media that enables real time tracking and reporting of social activities and related information associated with usage/consumption of specific products or patronization of the social establishment by the user. An interactive stock exchange (ISE) utility pre-selects temporary target/bid prices to apply to a product during a “crash”/sales event and dynamically adjusts the standard item price towards the temporary target price, according to sales volume and/or other conditions. The ISE utility triggers an item price crash, and registered patrons are encouraged to use electronic devices to purchase items particularly at crash prices and to interact with other patrons. The ISE utility links transactions and interactions detected on the electronic devices to a member's account to track/report/advertise/market the patron's activities related to the consumption of specific products or promotion of the establishment. | 02-09-2012 |
| 20120036019 | PRIVACY CONSCIOUS QUALIFICATION OF OPT-IN ADVERTISER OPPORTUNITIES - In a system and method for flexibly offering on-line promotions to visitors of a website hosted by a server, when a user signs up with the website, the server collects a plurality of user data from the visitor. If a user's data matches predetermined criteria from an advertiser, then online promotions from this advertiser are included in an opt-in window displayed to the user. In some aspects, a bifurcated client/server scripting approach isolates personally identifiable information until or unless a user opts-into an offer or offers. The server dynamically generates pricing information for each advertiser according to a flexible algorithm. The flexible algorithm depends on the type and quality of user requested by the advertiser. | 02-09-2012 |
| 20120036020 | System and Method for Adaptive Games - A system and method for computer-implemented adaptive games selects and arranges game objects in game instances in accordance with inferred preferences based, at least in part, on usage behaviors. Variations of the system and method include automatically selecting and/or arranging the game objects in accordance with the contents of the game objects, physical location, and physiological responses. Soundtracks may be selected in accordance with selected game objects. Information as to why game objects were selected for inclusion in game instances may be provided to game instance recipients. | 02-09-2012 |
| 20120047020 | Contextual advertising with user features - Disclosed are apparatus and methods for apparatus and methods for facilitating contextual selection of advertisements for displaying online via a computer network. In general, user features in the form of text are provided in conjunction with web page content for contextual advertisement matching. In one embodiment, a request for an advertisement to be displayed in a current web page that has been requested by a current user is received. The current user is associated with one or more current user characteristics from a plurality of different user characteristics, and the current web page has an associated content. A mapping model and the one or more current user characteristics are used to obtain a plurality of user-relevant terms for each of the one or more current user characteristics. A combination of the content of the current web page and obtained user-relevant terms are provided for selecting an advertisement for displaying with the current web page based on such combination. | 02-23-2012 |
| 20120047021 | System and method for marketing business leads with white papers - A system for promoting business leads for authors of literature to a consumer by a document service provider (DSP) that stores and manages the literature via the Internet, where the consumer has a computer device for accessing product information via the Internet at a website of a product service provider (PSP). The system includes at least one computer device operable to receive, via the Internet, profile information of the consumer from the PSP while the consumer is reviewing product information from the website of the PSP; identify, at the DSP, a corresponding document associated with a product being viewed at the website of the PSP by the consumer; present, on the consumer computer device, a lead promotional web page that includes an offer by the DSP to the consumer for the corresponding document; and deliver the corresponding document to the consumer in response to receiving an acceptance of the offer. | 02-23-2012 |
| 20120047022 | Providing Individualized Advertisement Based on Collaboratively Collected User Information - A collaborative advertising computer system and method for providing targeted advertisements to user client devices. The collaborative advertising computer system receives user activity reports, including browsing and purchasing data, from merchant computing systems. These user activity reports are used to infer the purchasing intentions of the users operating the user client devices. Based on these purchasing intentions, targeted advertisements are generated, and the advertisements are placed on content web pages displayed on the user client devices. | 02-23-2012 |
| 20120059722 | SYSTEM AND METHOD FOR MONETIZING USER-GENERATED WEB CONTENT - A system and method for monetizing user-generated web content are provided. The system includes a tracking engine operable to track user activity taking place a plurality of social networks. The tracking engine is in communication with an branding engine, which is notified when a user publishes content on a social network. The ad branding engine is configured to analyze user-published content and select at least one advertisement contextually related thereto. The ad branding engine incorporates the advertisement with the user-published content, and in turn, the user is compensated. | 03-08-2012 |
| 20120059723 | SYSTEMS AND METHODS TO MERCHANDISE A PRODUCT BASED ON A COMPATIBILITY - Methods and systems to merchandise a product based on compatibility are disclosed. The system receives a request over a network from a user. Next, the system associates the request with a user profile that is associated with the user, retrieves an application listing from the user profile that describes a first item and associates the first item with a plurality of candidate items based on item cluster information that is generated based on content data information that is received from a content data provider. Next, the system selects a second item from the plurality of candidate items, the second item being a component of the first item. Finally, the system communicates the merchandising information over a network, to merchandize the second item. | 03-08-2012 |
| 20120059724 | SYSTEMS AND METHODS FOR PROVIDING A SAFE DRIVING AND VEHICLE RELATED ELECTRONIC COMMUNITY - An online safe driver community having driving and vehicle related information and services made available to members of the community. A method for covering costs associated with an insurance deductible. | 03-08-2012 |
| 20120066071 | INTELLIGENT ELECTRONIC INFORMATION DEPLOYMENT - An intelligent content deployment system (ICDS) is described that enables content filtering and delivery based on a variety of factors, known or assumed, about one or more targeted subscribers (“Members”) of a content delivery network (“Network”) and delivers targeted information and content to distribution points in the vicinity of the members. The ICDS comprises an infrastructure for the collection and communication of member information or data, the processing of the information, and the intelligent delivery of content targeted to particular members and/or groups of members based on the collected member information. The ICDS infrastructure of an embodiment includes one or more of satellite-based, web-based, cellular-based electric/satellite linked and driven communication or network infrastructure for the collection of member information and the distribution of the targeted information to the members. The members receive the targeted information in their current setting, regardless of whether they are mobile or stationary. | 03-15-2012 |
| 20120066072 | Recommendation Systems and Methods Using Interest Correlation - A search technology generates recommendations with minimal user data and participation, and provides better interpretation of user data, such as popularity, thus obtaining breadth and quality in recommendations. It is sensitive to the semantic content of natural language terms taken from user profiles at social networking and online dating applications and blogs. The profiles and blogs can include interests, eccentricities, age, gender, and location information associated with the user. The interest information can include music, movies, sports and personality traits. Based on the user's profile information, the system determines which ad from a stock of ads is best suited to a given profile and delivers that ad. The system can enable advertisers to create and manage online advertising campaigns using a campaign manager in which they attach descriptions to ads in their inventory, thereby generating a profile for each ad which is then compared to the profiles in the target online environment. A user interface can be provided to enable the user to fine-tune product and service recommendation results. The system can be used to match user profiles to provide mate-matching in an online dating environment. | 03-15-2012 |
| 20120066073 | USER INTEREST ANALYSIS SYSTEMS AND METHODS - A method and system analyze user interests. In some embodiments, the method identifies online social content associated with multiple users, and identifies a portion of the online social content associated with a first user. The method determines a first user interest based on the portion of the online social content associated with the first user. | 03-15-2012 |
| 20120072289 | BIOMETRIC AWARE CONTENT PRESENTATION - A content generation, presentation, and evaluation system identifies biometric factors to improve the effectiveness of content presented to subjects. Biometric factors include subject visual acuity ranges, color sensitivity spectrums, audio sensitivity spectrums, chemical sensitivity ranges, etc. Content is generated and/or modified to benefit from subject visual acuity ranges, spectral sensitivities, tactile sensitivities, etc. In particular examples, content is tailored and/or modified for particular individuals and groups based on acuity and sensitivity profiles of those individuals or groups. Neuro-response data can be analyzed to determine the effectiveness of biometric aware content and further enhance content generation. | 03-22-2012 |
| 20120072290 | MACHINE GENERATED DYNAMIC PROMOTION SYSTEM - A system generates a product promotion dynamically personalized to a customer in a retail store. The customer is identified with a device coupled to a computer processor. A product interest device, also coupled to the processor detects the customer's interest in a product. Transaction history data and current promotion data is retrieved from online storage media. The system determines the profitability of the customer, the profitability of the product, and the business intention at that point in time. Along with the transaction history data and current promotion data the system creates a promotion for the customer and presents the promotion on a digital media display. | 03-22-2012 |
| 20120072291 | RENDERING ADVERTISEMENTS WITH DOCUMENTS HAVING ONE OR MORE TOPICS USING USER TOPIC INTEREST INFORMATION - Ambiguities with respect to a user topic interest may be resolved so that useful topic-relevant ads can be presented. Such ambiguities may be resolved by monitoring user behavior, determining a user topic interest (e.g., from a plurality of different candidate topics) based on the monitored behavior, and serving ads relevant to the determined user topic interest. | 03-22-2012 |
| 20120078724 | System and method for utilizing a morphing procedure in an information distribution network - A system and method for implementing an information distribution network includes an information service that is configured to provide information distribution services through the information distribution network. User devices are utilized by device users to communicate with the information service for receiving the information distribution services. Transport structures are implemented for communicating with various network entities in the information distribution network to collect appropriate metadata for targeting selected information to the device users. The transport structures automatically and dynamically perform morphing procedures during which the transport structures are sequentially attached to a plurality of host entities on a one-by-one basis for collecting corresponding metadata. | 03-29-2012 |
| 20120078725 | METHOD AND SYSTEM FOR CONTEXTUAL ADVERTISEMENT RECOMMENDATION ACROSS MULTIPLE DEVICES OF CONTENT DELIVERY - The present invention includes a method and a system for recommending at least one advertisement to a user. The recommendation is provided based on the interaction with at least two devices. The user is identified when an interactive session is initiated by the user on a device of the at least two devices. Thereafter, a contextual profile of the identified user is selected from a database. The contextual profile is associated with one or more contextual sub-profiles. Further, each contextual sub-profile is associated with a corresponding device. Furthermore, one or more contextual attributes are dynamically captured from the interactive session. Thereafter, at least one of the contextual profile and the captured contextual attributes is mapped with a plurality of pre-stored advertisements. Subsequently, at least one advertisement is suggested on the device based on the mapping. | 03-29-2012 |
| 20120078726 | SYSTEM AND METHOD FOR PROVIDING ENHANCED LOCAL ACCESS TO COMMERCIAL ESTABLISHMENTS AND LOCAL SOCIAL NETWORKING - A system and method for mobile interactive communication on a local social networking platform is presented. In particular, the invention comprises a plurality of mobile user interfaces disposed in a communicative relation with at least one local network, such as WLAN, LAN, WIFI hotspot, etc. Each of the mobile devices or interfaces are structured to execute, access or run a social networking application which, in at least one embodiment, is capable of automatically receiving and displaying promotional media communicated by or on behalf of a nearby commercial establishment, wherein the commercial establishment is located within a user-selected promotional range. A number of mobile devices connected to either common or different local networks may also communicate to one another (via chat, voice or video chat, send images, data, etc.) so long as the mobile devices are disposed within a user-selected communication range. | 03-29-2012 |
| 20120078727 | Facilitation of user management of unsolicited server operations via modification thereof - A trust architecture, including an intermediary for use therewith, which may be referred to as a Personal Privacy Stronghold (“PPS”), is disclosed which facilitates user management, including control, enablement, extension and augmentation, of unsolicited server operations, allowing the user to control such operations without compromising their ability to use other functionality. Such stateful operations may be used, for example, to monitor and track the user's Internet activities. | 03-29-2012 |
| 20120078728 | SYSTEMS, DEVICES, AND METHODS OF SUBSIDIZING THE COST OF ELECTRONIC DEVICES BY ALLOWING THE DEVICE MANUFACTURER TO CONTROL DIGITAL ADVERTISING ON THE DEVICE - Systems, methods and devices for reducing a price of an electronic device by allowing a device manufacturer to control digital advertising on the electronic device are disclosed. Such systems, methods, and devices may include presenting content on a display, the content having an embedded commercial. Further, embodiments may include detecting the embedded commercial with a screening engine and a screening circuit and providing the screening engine and screening circuit with device advertisement (AD) content by the AD content engine. Additional embodiments may include replacing the embedded commercial with the device AD content by the screening engine and screening circuit. Moreover, selecting the device AD is based on user information by the AD content engine as well as tracking the viewing of the AD content by a tracking module. | 03-29-2012 |
| 20120084153 | SYSTEM, METHOD, AND COMPUTER-READABLE MEDIUM FOR DISTRIBUTING TARGETED DATA USING ANONYMOUS PROFILES - Aspects of the invention may involve systems, methods, and computer readable medium. In an embodiment of the invention, a computer-implemented method for targeting messages and advertisements may be provided. The method may include receiving user identification data from a user; retrieving user information based on the user identification data; filtering the user information to create an anonymous profile; ranking messages in a message database using best matching criteria from the anonymous profile to create a ranked list of messages; selecting by the computer, a targeted message from the ranked list of messages; and transmitting, by the computer, the targeted message to the user. | 04-05-2012 |
| 20120084154 | APPARATUS, SYSTEM AND METHOD FOR REAL-TIME CONTENT MANAGEMENT FOR PRINTING ON MEDIA - The present disclosure describes a networked system of printers capable of printing programming in real time. Particularly, one implementation involves a network of printers coupled with a network that may obtain programming from a network location and print that programming on a beverage sleeve. The programming may be pre-defined and scheduled, may be targeted based on characteristics associated with a transaction, such as the characteristics or demographics of the consumer, time of day, geographic location and the like, and may be based on other information. | 04-05-2012 |
| 20120089463 | Method and System for Inserting Advertisements in Unified Messaging Solutions - A method and an apparatus for inserting an included message into an e-mail message, wherein the e-mail message is transferred through a unified messaging solution have been provided. In one embodiment, the unified messaging solution detects transmission of a voice mail message as the e-mail attachment. The voice mail message is received by a system that facilitates the transfer of the e-mail message. The system associates the included message with the voice mail message. The included message is inserted into the e-mail message. The system sends the e-mail message along with the included message and the attached voice mail message to an intended user. In a preferred embodiment, the included message is an advertising message. | 04-12-2012 |
| 20120089464 | System and Method for Leisure & Entertainment Merchandising by Attraction Providers - An attraction provider, such as an attraction operator or attraction agency, is using a system for merchandising commercial attractions to a community of subscribers. The system includes an attraction provider server and an encounter generator server, both cooperating to merchandise the commercial attractions to subscribers, by presenting commercial attractions to subscriber terminals, picking ensembles of subscribers for encounters, assigning an attraction to each ensemble, and booking for the picked ensembles their assigned attractions. | 04-12-2012 |
| 20120095840 | System and method for providing endorsed electronic offers between communication devices - A system and method are disclosed for distribution of advertisements and electronic offers between communication devices. The system and method provides for accounting and distribution of incentives related to distribution of the advertisements and offers. A bi-directional selection between subscribers and advertisers using the system is created whereby both advertisers and subscribers agree to participate in the distribution of advertisements and offers. The system further provides for a means of redeeming offers utilizing points of sale and analytics associated to the redemption of electronic offers. | 04-19-2012 |
| 20120095841 | Electronic Marketplace for Energy - A computer-implemented system for consumers and suppliers of energy provides an on-line marketplace where energy consumers may learn about their options for obtaining energy and enter contracts with energy suppliers. Energy suppliers may use the system to learn about other suppliers as well as consumers, and to extend offers to consumers for the provision of energy. The system gathers data on suppliers and consumers from numerous reliable sources, and thus provides a content-rich environment that facilitates consumer choice in the selection of energy suppliers. | 04-19-2012 |
| 20120101903 | APPARATUS AND METHOD FOR MOBILE INTELLIGENT ADVERTIZING SERVICE BASED ON MOBILE USER CONTEXTUAL MATCHING - Disclosed are a method and an apparatus for mobile intelligent advertizing service based on mobile user contextual matching. An apparatus for mobile intelligent advertizing service based on mobile user contexts includes: a contextual information collecting unit collecting user contextual information under a mobile environment; a contextual information analyzing unit analyzing the collected contextual information and classifying and storing the analyzed contextual information for each category; a contextual information modeling unit comparing and mapping the analyzed contextual information with a previously built-up contextual information database to formalize the compared and mapped contextual information and generalizing the formalized contextual information by using a wired/wireless communication network; a user action analyzing unit analyzing a user's action on the basis of the modeled contextual information and predicting the user's next action; and an advertisement contents recommending unit recommending advertisement contents suitable for the predicted user's next action. | 04-26-2012 |
| 20120109755 | CONTENT RECOGNITION FOR TARGETED ADVERTISING CAPABILITY - A system and method for delivering targeted advertisements to consumers by inserting the targeted advertisements into a content stream. The content stream may be monitored for timing indicators, such that the system may synchronize with the content stream. Once synchronized with the content stream, the system may determine an advertisement placement opportunity in the content stream from a look-up table. At the occurrence of the advertisement placement opportunity, a portion of the content stream may be replaced with a replacement steam carrying a targeted advertisement. The targeted advertisement is then rendered to the targeted consumer. Once the targeted advertisement has been rendered, the system switches back to the original content stream. The system may also use confidence factors to increase the probability of detecting an advertisement placement opportunity. The system and method also can be utilized when no timing indicator is available in the content stream, including extracting data points from a content stream and identifying the content through a reverse lookup data based upon the data points. | 05-03-2012 |
| 20120109756 | ADVERTISING SERVICE CONTROL APPARATUS AND METHOD THEREOF - An advertising service control apparatus and method thereof. The advertising service control apparatus includes an intelligent switch to control packet data transmission/reception between a user terminal and a service server. The intelligent switch may be implemented to provide the user terminal with an advertisement which is found from the advertisement DB corresponding to advertising selection information. Accordingly, a network provider may obtain additional profit from advertising. | 05-03-2012 |
| 20120116888 | Advertising that is Relevant to a Person - A person is viewing a display. By evaluating tracked information about the person, the display and/or the content being viewed, a tracking system determines that an opportunity exists to present an advertisement that is relevant to the person in the context of the person currently viewing the display. The tracking system provides advertiser data for the advertisement and instructions for generating the advertisement to a synthesis system local to the viewer and the viewer's display system, which dynamically synthesizes the advertisement and provides it to the display. | 05-10-2012 |
| 20120116889 | METHOD AND APPARATUS FOR PROVIDING AUDIO ADVERTISEMENTS IN A COMPUTER NETWORK - A method and apparatus for providing audio advertisements in a computer network enables Web sites to deliver audio advertisements that cannot be bypassed by a visitor. More particularly, an advertising or sponsoring Web site receives a request from at least one user for delivery of a user-selected Web page associated with the Web site. The Web site selects at least one audio advertisement from a plurality of audio advertisements for delivery to the user in conjunction with the user-selected Web page. The Web site then delivers the audio advertisement to the user via the network in a format that precludes the user from controlling the manner of playback of the audio advertisement. | 05-10-2012 |
| 20120123870 | SYSTEMS AND METHODS FOR ENABLING PERSONALIZATION OF DATA SERVICE PLANS - Systems and methods for enabling personalization of data service plans are disclosed herein. According to an aspect, a method can include receiving profile and network usage data of a subscriber. Further, the method can include generating a personalized data service offer for the subscriber based on the profile and network usage data. The method can also include presenting the personalized data service offer to the subscriber. The subscriber may respond to accept the offer. | 05-17-2012 |
| 20120130819 | METHOD AND SYSTEM FOR PROVIDING CUSTOMIZED CONTENT USING EMOTIONAL PREFERENCE - A system and method for providing customized content using emotional preference is disclosed. In one embodiment, the system comprises a web analytics server, at least one website server and at least one user device all communicating through a network. The web analytics server collects a user's emotional preference and monitors a user's activity on a website. In one embodiment, the system further comprises an advertisement server that customizes advertisement using the information provided. In another embodiment, the system further comprises a recommendation engine and a product provider server. The recommendation engine recommends products from the product provider server and provides a link such that the user can purchase the product online. | 05-24-2012 |
| 20120130820 | PROVIDING ALTERNATIVE CONTENT IN A WINDOWED ENVIRONMENT - Embodiments of the invention relate to an architecture or extension to a window manager. In particular, the extension can provide for a window rotation feature that can be exposed as a rotate button. Additionally or alternatively, the rotation feature can be activated based upon a diverse set of conditions, events, and/or commands. Upon activation of the rotation feature, the window manager can rotate a window about an axis to expose a secondary surface that can be populated with alternative content that is distinct from the content of the primary surface of the window. In addition, the architecture provides techniques for identifying both double-sided graphical objects and potentially double-sided objects. | 05-24-2012 |
| 20120136725 | TARGETED MEDIA ADVERTISING OVER NETWORKS - Advertising on networks can include a three-step system in one embodiment of the disclosure. The first step can include the review of search requests, followed by a response linking to a media file containing an advertisement. The second step can be a delivery process. The advertising cannot be considered spam as the user can be redirected towards information that can directly correlate to the users search. The advertising can be done with the full cooperation and volition of the media company or companies involved. The advertisers' contract with the media companies can allow for payment and the media companies can then expose their product to potential buyers. The third step can be contacting an advertising server any time that media file is played. In this third step it can be determined what the optimal advertisement for this media file is. | 05-31-2012 |
| 20120136726 | METHOD AND APPARATUS FOR INTERACTING WITH A USER OVER A NETWORK - A method for a server to interact with a user machine over a network, the method comprising the server receiving user information from the user machine in response to injected content received by said user machine; validating the user information in real-time to produce a validation result; and writing a cookie to the user machine as part of a confirmation page for the user information, said cookie indicating said validation result. | 05-31-2012 |
| 20120143693 | Targeting Advertisements Based on Emotion - A computer system, a computer-implemented method, and computer readable media configured to target advertisements based on emotional states are provided. Advertisers specify desired emotional states of users they intend to target with advertisements. Advertisers also provide emotional tags having the desired emotional state of users that should see the advertisements linked to the emotional tags. Online activities for users are obtained and processed to assign emotional states to the users. An advertisement engine selects advertisements that are emotionally compatible based on the assigned emotional states and the desired emotional states provided by the advertisers. | 06-07-2012 |
| 20120143694 | USING BEHAVIORAL DATA TO MANAGE COMPUTER SERVICES - Some implementations provide techniques for managing features provided by a computer service. A service side framework may receive usage data relating to an application executed on a client device. One or more behavioral algorithms may be implemented to perform behavioral analysis on the received usage data to identify at least one behavioral trend associated with the application. At least one feature of the computer service may be modified based on at least some of the behavioral analysis performed on the usage data. In some implementations, location data may also be taken into consideration. | 06-07-2012 |
| 20120143695 | CONTENT COLLABORATION AMONG HETEROGENEOUS DISTRIBUTED MEDIUMS - A system, an arrangement and a method for tracking viewership of regional billboards to collaborate billboard displays. Viewership is tracked using triggers that may be displayed with content and/or ads. Execution of the triggers may provide feedback to collaborate content/ads across billboards on a single medium or a number of heterogeneous media types to maximize cumulative viewership and advertising effectiveness. Triggers may be tailored to track the physical location of the billboard (in any display media), the time the billboard is displayed, and the identity of the content and/or ad. Data relating to the executed triggers includes identifying information of the viewer that executes the trigger to determine the success of the trigger. Following a determination of the success of the trigger, cumulative viewership of content, ads and triggers may be managed across billboards distributed across a region and across heterogeneous media. | 06-07-2012 |
| 20120143696 | USER BASED SELECTION OF ADVERTISEMENTS - Techniques are described which allow users to control the nature of ads that are presented during a viewing session in real-time, i.e., depending on their current viewing situation. For example, users may dynamically specify certain preferences depending on their current viewing situation, such as “watching alone” or “with a child,” etc. Doing so allows consumers to make real-time selections of the nature and category of advertisements presented when consuming advertising-supported media content, e.g., when viewing media from video-streaming service using a set-top cable box or home theater PC. | 06-07-2012 |
| 20120143697 | DIGITAL DEVICE ADVERTISING SYSTEM AND METHOD - A system and method for allowing users to download modified software applications for digital devices, such as mobile phones, computers, electronic devices and mobile devices capable of wireless communication by the provision by the user of an authentication code that is validated to determine that the user is permitted to download and use a modified software application for the digital device. The system authorizes the user to download and use a modified software application and provides advertisements, directly associated with the campaign's authentication code(s), to the modified software application as it runs on the digital device, where the modified software application has been modified to accept and display advertisements on the digital device. The invention further includes allocating credits to authentication codes and deducting credits based on a credit value assigned to each modified software application and/or digital product, such as a digital song. The invention further includes the capability to track the usage of such modified software applications based on the authentication codes. | 06-07-2012 |
| 20120143698 | METHOD FOR PEOPLE TO GET ACQUAINTED WITH ONE ANOTHER - A method for people to get acquainted with one another comprises the following steps:
| 06-07-2012 |
| 20120150654 | Method And Apparatus For Interactive Media Control - A method and apparatus for controlling an interactive billboard. A billboard controller builds a UAP dataset, using the UAP dataset for audience estimation, and causing selected content to be displayed on one or more billboards based on the estimate. The UAP dataset preferably contain scored or ranked user association sets that associate users with content and other characteristics of detected interactions with the billboard. | 06-14-2012 |
| 20120150655 | INTRA-EBOOK LOCATION DETECTION TECHNIQUES - Techniques are provided in which usage information is obtained, regarding reading-related usage of an ebook by a reader. The usage information can include, for example, reading rate information, page-flip information, zooming information, highlighting information, read-along information, or read out-loud information. Based at least in part on the usage information, a determination or approximation is made regarding a portion of the ebook being read by the reader, such as a chapter, page, paragraph or sentence. Based at least in part on the portion, the reader is targeted with an advertisement to be presented at least in part via the ebook. | 06-14-2012 |
| 20120150656 | Integration of Reserved and Dynamic Advertisement Allocations - Systems, methods, and computer media for integrating requests for reserved allocations of advertisement impressions and requests for dynamic allocations of advertisement impressions are provided. A request is received from a first advertiser to purchase a reserved allocation of advertisement impressions. The request specifies a requested number of impressions that each have one or more requested attributes. One or more bids to dynamically purchase one or more impressions through a real-time bidding process are received from an external bidding agent. An internal bidding agent bids, on behalf of the first advertiser, to dynamically purchase one or more impressions through the real-time bidding process until the request from the first advertiser to purchase the reserved allocation of impressions is satisfied. | 06-14-2012 |
| 20120150657 | Enabling Advertisers to Bid on Abstract Objects - Computer-readable media, computer systems, and computing methods are provided for employing abstract objects to solicit bids from advertisers and to present ads submitted by the advertisers upon a user invoking the abstract objects while conducting an online search. The abstract objects include entities, entity classes, actions, and tasks, which are mined by crawling storage locations on the Internet. These abstract objects are monetized by building an index with entries referencing the abstract objects and maintaining the index in a location accessible to advertisers. Via the index, the advertisers target the abstract objects and place bids thereon. During a user-initiated online search, the abstract objects that are relevant to a task being carried out by the user are identified. Further, ads submitted by advertisers that placed bids upon the identified abstract objects are selected for presentation. Based on the bids, the winning advertiser's ad is presented to the user. | 06-14-2012 |
| 20120150658 | Systems, Methods and Apparatus for Valuation and Tailoring of Advertising - A system and method classifies advertising based on referencable attributes. An individual advertisement is classified by predefined referencable attributes. The advertisement and the predefined referencable attributes are linked using alphanumeric or digital codes. The advertisement and the linked codes are stored such that the advertisement and linked codes are accessible by a user. | 06-14-2012 |
| 20120158513 | Tool for Third-Party Creation of Advertisements for a Social Networking System - A third-party advertisement creator builds a template for an advertisement using a markup language provided by the social networking system. The template may include a function to call information from a user's profile as well as a function to perform an action in the social networking system and/or external to the social networking system. An advertiser selects a template, add content to the template to create an advertisement, and then requests that the advertisement be published by the social networking system to a viewing user. At runtime, the social networking system parses the markup language in the advertisement to use tags with the viewing user's personal and social information and/or function calls to perform the action (e.g., to make the user a “fan” of a page). This allows personalization of interactive advertisements generated by a third party while protecting the user's personal information maintained by the social networking system. | 06-21-2012 |
| 20120158514 | CONTENT PROVISIONING FOR USER DEVICES - A method including providing content for purchasing and viewing by users; providing at least one of an advertisement option, a replay option, or a content segment option pertaining to the purchasing and the viewing of a content; receiving a selection of content from a user; receiving a selection of the at least one of the advertisement option, the replay option, or the content segment option pertaining to the selected content; identifying a user device used by the user for viewing the selected content; sending the selected content to the user based on the identified user device; and displaying the selected content on the user device based on the selection of the at least one of the advertisement option, the replay option, or the content segment option. | 06-21-2012 |
| 20120158515 | DYNAMIC ADVERTISEMENT SERVING BASED ON AN AVATAR - Digital advertisements are provided based on avatar changes includes the step of displaying an avatar. The method also includes the step of receiving a change to a characteristic associated with the avatar. Further, the method includes the step of selecting an advertisement based on the characteristic change in relation to metadata associated with the advertisement. Furthermore, the method includes the step of displaying the selected advertisement. | 06-21-2012 |
| 20120158516 | SYSTEM AND METHOD FOR CONTEXT, COMMUNITY AND USER BASED DETERMINATIION, TARGETING AND DISPLAY OF RELEVANT SALES CHANNEL CONTENT - In some embodiments, a method includes providing a set of content items to a user and receiving, from the user, a signal representing an opinion associated with a content item from the set of content items. A signal representing a request to pull the content item to a content collection of the user based on the opinion is received from the user. The request indicates an endorsement of the content item. A status of the content item is modified based on the opinion and the endorsement such that a second user is presented with the content item based on the status and not with the remaining content items from the set of content items. | 06-21-2012 |
| 20120158517 | SYSTEM AND METHOD OF MONITORING AND RECORDING USER ACTIONS AND TARGETING ADVERTISEMENTS TO RELATED USERS OF USER BASED ON ACTIONS - A system for transmission, reception and accumulation of the knowledge packets to plural channel nodes in a network operating distributedly in a peer to peer environment is disclosed. Role active Human Operating System (HOS) applications operate in a digital device of each channel node. A network controller registers and provides desired HOS applications. Subscribers exploit network resources by leveraging and augmenting taxonomically and ontologically classified knowledge classes expressed via search macros and UKID structures. Each of the channel nodes communicates with the unknown via domain specific supernodes, each facilitating social networking and relationship development, leading to a human grid which is searchable via a Universal Desktop Search by a black box search module. | 06-21-2012 |
| 20120158518 | SYSTEMS AND METHODS FOR AUTOMATICALLY GENERATING CAMPAIGNS USING ADVERTISING TARGETING INFORMATION BASED UPON AFFINITY INFORMATION OBTAINED FROM AN ONLINE SOCIAL NETWORK - Systems and methods for automatically targeting advertising on an online social network using affinity information collected concerning members of one or more online social networks in accordance with embodiments of the invention are disclosed. One embodiment of the invention includes a targeting server configured to obtain data from at least one server that forms part of an online social network, where the obtained data describes member profiles of members of the online social network and activities performed on the online social network associated with the member profiles. In addition, the targeting server is configured to detect affinities between a member profile and keywords based upon data describing activities associated with the member profile and to provide the targeting keywords to a server that is part of the online social network so that the online social network displays the specific offer to online social network members targeted using the targeting keywords. | 06-21-2012 |
| 20120166287 | WANT ADVERTISEMENT BASED ONLINE MARKETPLACE - A computing device to provide want advertisements (want ads) to a plurality of want ad responders in an online marketplace comprising a processor to execute instructions and a memory coupled with the processor. The memory stores instructions cause the processor to generate the online marketplace. The online marketplace includes a want ad responder interaction module, a want ad submitter interaction module, and a want tracker module. The want tracker module is configured to match want trackers with want ads based on details in the want ads and details in the want trackers, and automatically rank the matching want trackers. The want tracker module automatically grants marketplace privileges want ad responders having matching want trackers based, at least, on their respective want trackers' rankings, and charges a fee, that is at most an amount associated with each want tracker, to the want ad responders that were granted marketplace privileges. | 06-28-2012 |
| 20120166288 | SERVER AND SERVICE PROVIDING METHOD THEREOF - A service providing method is provided. The method for providing a wishlist service of a server includes having a wishlist uploaded by a user and updating a wishlist by communicating with a service provider that provides purchase information regarding at least one item included in the wishlist. | 06-28-2012 |
| 20120166289 | REAL-TIME MEDIA STREAM INSERTION METHOD AND APPARATUS - There is disclosed a system and method for real time server side per stream insertion of strategic media and per-stream delivery. In one aspect of the invention the system comprises a media server for modifying a plurality of live media sub-streams based upon the categorizations of a group of connected media clients. In a further aspect of the invention, the live source media sub-streams are modified by overlaying delimited media content segments within the plurality of sub-streams with media assets, inserting media assets into the plurality of sub-streams, removing one or more of the media content segments from the sub-streams, and adjusting encoded markers within the plurality of sub-streams to compensate for the modifications. | 06-28-2012 |
| 20120166290 | EVALUATING USER ACTIVITY IN SOCIAL ENVIRONMENTS - Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, are described for providing content. A method includes: receiving a request for an advertisement to be displayed in a slot associated with a third-party content site; identifying a relevant advertisement to be provided in the slot; determining information to be included in an annotation associated with the advertisement, the annotation including customized information related to a user or a group associated with the user that is to be presented along with the advertisement; providing the advertisement responsive to the request including providing the annotation along with a control for re-publishing the advertisement along with the relevant advertisement; receiving user input selecting the control and designating the advertisement for re-publishing; and targeting additional content to the user or a group associated with the user based on the received user input. | 06-28-2012 |
| 20120173340 | SYSTEM AND METHOD FOR EXECUTING A BUSINESS PROCESS WORKFLOW - A method for updating records associated with work items within a business process workflow according to embodiments of the invention, includes the steps of processing the work items according to the business process workflow, and updating a record associated with a group of work items as the group of work items transitions from a first state to a second state within the business process workflow. | 07-05-2012 |
| 20120173341 | INFORMATION PUBLISHING METHOD, APPARATUS AND SYSTEM - An information publishing method is provided in an embodiment of the present invention, including: receiving a response message that corresponds to a user request message, wherein the response message contains Web page content; obtaining a user behavior feature; determining a publishing position in the Web page content according to the obtained user behavior feature; adding content of information to be published to the publishing position to obtain a modified response message; and sending the modified response message to a terminal for display. In addition, a network device and an information publishing system are provided accordingly in embodiments of the present invention. | 07-05-2012 |
| 20120179552 | METHOD OF SHARING INFORMATION AND POSITIVE RATINGS OF PRODUCTS, SERVICES, INDIVIDUALS AND ORGANIZATIONS IN A SOCIAL NETWORK - Each user of the social network is prompted to list their favorite products (i.e., cell phones, computers, movies, cars, groceries, and others), services (i.e., accounting, carpet cleaning, legal, medical, landscaping, and others), people (i.e., celebrities, executives, consultants, specialist, and other people), and organizations (any business, non-profit organizations, and others). The data is then available for the member and other associated members to view and search. Members are allowed to only list items with positive ratings. Search results are organized based on the Search Criteria specified. The System is also utilizing a generic hardware/software interface that enables communication of the information directly from the place of business (Retail Store Interface). | 07-12-2012 |
| 20120179553 | PROVIDING A LOCAL DEVICE WITH COMPUTING SERVICES FROM A REMOTE HOST - Systems and methods for providing a local device with computing services are disclosed. One embodiment includes, identifying one or more file types of files stored on the local device which is not associated with a local application that is installed on the local device and detecting a request to access a file stored on the local device having one of the one or more file types. The remote host can generate an offer to provide access to a remote application which is able to open the file for a fee such that the file is accessible via the local device. A selected service model can determine the fee and whether the remote application is provided for use by the local device when offline. | 07-12-2012 |
| 20120185336 | PERSONALIZED ATTRACTORS - To distribute advertisements to interested audiences, each of a plurality of users is enabled to create a respective personalized attractor. The personalized attractors are used to learn fields of interest of the users, and the advertisements are distributed according to the attractors' fields of interest. The system that does this includes: a storage medium for storing program code for enabling the users to create the personalized attractors, for using the personalized attractors to learn the fields of interest of the users and for distributing advertisements according to the learned fields of interest. The system also includes a processor for executing the program code, and network interfaces for receiving inputs from the users for creating said personalized attractors, for sending the advertisements to the users and for receiving the advertisements from advertisers. | 07-19-2012 |
| 20120185337 | SYSTEM AND METHOD FOR STREAMLINING SOCIAL MEDIA MARKETING - A method and system for streamlining social media marketing continuous activities are provided for finding Potential Friends (PFs) on various social media avenues, gathering information about PFs' interests and activities on an going basis, creating attractive presences (APs) on various social media sites, befriending with PFs to turn them in Actual Friends (AFs), conversing with AFs to foster the relationship with them, creating Social Campaigns (SCs) to promote Desired Items (DIs), running SCs with the help of AFs, and measuring results of SCs and overall progress. | 07-19-2012 |
| 20120185338 | ESTIMATING THE SPEND CAPACITY OF CONSUMER HOUSEHOLDS - The spend capacity of a consumer typically increases as the number of consumers in the household increases, since the consumer can draw on the spending power of other consumers in the household. The size of wallet of the household is thus a better indicator of the consumer's spend capacity than an individual size of wallet. All consumers in a given household can be aggregated based on, for example, their address of record. Duplicate tradelines within each household are removed from consideration in a size of wallet estimate. A spend capacity is then estimated for each tradeline using calculations derived from a consumer behavior model. The spend capacities for all tradelines in the household are combined to determine a household size of wallet. Each consumer in the household is then tagged with the household size of wallet, rather than their individual size of wallet, | 07-19-2012 |
| 20120191544 | ARCHIVING AND RETRIEVING DATA RELATED TO A USER GOAL - A method and computer program product for archiving and retrieving data related to a users goals are described. Embodiments include receiving information related to the users goal, displaying a visual affirmation of the user's goal, receiving symbolualgraphic data, storing user data that includes the received information, the visual affirmation, and the symbolualgraphic data, for further action, and displaying a resource related to archiving the user's goal. | 07-26-2012 |
| 20120191545 | SYSTEMS AND METHODS FOR MANAGING A PROFILE OF A USER - Systems and methods of managing a profile of a user of at least one device having access to electronic content. The systems and methods may involve receiving a user identifier for a user of at least one device configured to access electronic content; storing a profile of the user in a memory, where the profile of the user comprises the user identifier; if a user activity meets at least one event definition, identifying the user activity as an event; receiving data associated with the event; and recording at least a portion of the data associated with the event in the profile of the user. | 07-26-2012 |
| 20120197732 | ACTION-AWARE INTENT-BASED BEHAVIOR TARGETING - Methods and computer-storage media having computer-executable instructions embodied thereon that facilitate classifying user intent with respect to an entity using intent-strength scores. A user query indicating a particular entity is received. The user's intent with respect to the particular entity is determined by assigning an intent-strength score to the user. The user's intent-strength score is determined using intent-strength scores assigned to seed patterns identified for entities in a category, as well as the received user query. In embodiments, a user's intent-strength score may be updated based on a subsequent query, or may be changed according to a function. A list of users having particular intent-strength scores for particular entities may be also be generated. | 08-02-2012 |
| 20120197733 | SKILL CUSTOMIZATION SYSTEM - Disclosed herein are methods and systems for customizing content for presentation via a social or business networking service. In some examples, a method may involve an automated mechanism for identifying a plurality of members (e.g., member profiles) to indicate a particular skill possessed by the respective members. Next, the method may involve ranking the plurality of tagged members relative to one another based on a calculated skill level of the particular skill using a computer processor and generating customization information based upon member profile information in the member profiles of the plurality of members with the particular skill and the rankings of the members who possess the particular skill and causing the customization information to be delivered to one of the plurality of members with a particular skill. | 08-02-2012 |
| 20120197734 | Product Based Advertisement Selection Method and Apparatus - The present disclosure selectively blocks advertisements to a user based upon recent purchases of the user. The selectively blocked advertisements may be chosen from a group of advertisements chosen for the user based upon monitored behaviour of the user. | 08-02-2012 |
| 20120197735 | METHOD AND APPARATUS FOR PROVIDING A MOBILE VIDEO BLOG SERVICE - A method and apparatus for providing a mobile video blog (vlog) service in a communication network are disclosed. For example, the method captures video content sourced from a mobile device used by a mobile user through a mobile vlog posting service portal, and provides a vlog viewing function accessible to a viewer through a vlog viewing service portal, wherein the vlog viewing function affords viewing of the video content and is provided in accordance with a user profile of the viewer, wherein the user profile comprises a viewing preference of the viewer. | 08-02-2012 |
| 20120197736 | System, method, and computer program product for selecting and presenting financial products and services - An apparatus and method use client information to automatically select products appropriate for the client. According to one aspect of the invention, client information, information about the products, ancillary data, and decision criteria pertaining to selection from among the products are stored in a storage device Decision-making logic circuitry use the stored data to select the products. An output device prepares a client communication identifying the selected products and incorporates a portion of the client information and a portion of the product information into the client communication. | 08-02-2012 |
| 20120197737 | TARGETED ADVERTISING SYSTEMS AND METHODS - Systems and methods for monitoring various physiological and environmental factors, as well as systems and methods for using this information for a plurality of useful purposes, are provided. Real-time, noninvasive health and environmental monitors include a plurality of compact sensors integrated within small, low-profile devices. Physiological and environmental data is collected and wirelessly transmitted into a wireless network, where the data is stored and/or processed. This information is then used to support a variety of useful methods, such as clinical trials, marketing studies, biofeedback, entertainment, and others. | 08-02-2012 |
| 20120203639 | TARGETING OFFERS TO USERS OF A WEB SITE - A computer system for providing an offer on a web page to a user comprises a memory and a processing circuit. The memory is configured store user registration data and user attribute data for a user registered to use a web site. The processing circuit is configured to receive a request from a client device to access a web page on the web site. The request is received during a session in which the registered user is not logged in to the web site. The processing circuit is configured to receive an anonymous user ID for the user, to match the anonymous ID with the user registration data for the registered user, to select an offer for the user based on user attribute data for the registered user, and to transmit the offer to the client device. | 08-09-2012 |
| 20120203640 | METHOD AND SYSTEM OF GENERATING AN IMPLICIT SOCIAL GRAPH FROM BIORESPONSE DATA - In one exemplary embodiment, an implicit social graph may be generated using eye-tracking data. Eye-tracking data associated with a visual component may be received from a user device. One or more attributes may be associated with a user of the user device based on the association between the eye-tracking data and the visual component. Based on these attributes, an implicit social graph may be generated. A suggestion, such as a suggestion of another user, a product, an offer, or a targeted advertisement may be provided to the user. | 08-09-2012 |
| 20120209718 | METHODS AND SYSTEMS FOR PROVIDING COMPENSATION FOR ELECTRONIC INTERPERSONAL ADVERTISING - Described herein are interpersonal electronic advertising systems and methods that compensate a first person who suggests or selects electronic advertisements for another person. The first person selects or suggests an electronic ad for an intended recipient. The interpersonal advertising systems and methods receive the electronic ad input from the suggester, and send an electronic advertisement to the intended recipient. When the recipient activates the advertisement, the interpersonal electronic advertising systems and methods attribute compensation to the suggester. | 08-16-2012 |
| 20120209719 | SYSTEMS FOR ELECTRONIC INTERPERSONAL ADVERTISING - Described herein are systems and methods that facilitate interpersonal electronic advertising. An intended recipient of an electronic advertisement gives consumer information relating to a potential consumer transaction to an electronic advertisement suggester. The suggester then selects or suggests an electronic ad for the intended recipient. The suggester input relates to the consumer information and helps determine the ad. The interpersonal advertising systems and methods receive the electronic ad input from the suggester. The systems and methods then send the electronic ad to the intended recipient. Activating the electronic ad, such as when the recipient purchases a product or service related to the ad, may lead to compensation for the suggester. | 08-16-2012 |
| 20120209720 | METHODS FOR ELECTRONIC INTERPERSONAL ADVERTISING - Described herein are systems and methods that facilitate interpersonal electronic advertising. An intended recipient of an electronic advertisement gives consumer information relating to a potential consumer transaction to an electronic advertisement suggester. The suggester then selects or suggests an electronic ad for the intended recipient. The suggester input relates to the consumer information and helps determine the ad. The interpersonal advertising systems and methods receive the electronic ad input from the suggester. The systems and methods then send the electronic ad to the intended recipient. Activating the electronic ad, such as when the recipient purchases a product or service related to the ad, may lead to compensation for the suggester. | 08-16-2012 |
| 20120209721 | METHOD AND SYSTEM FOR OFFERING FINANCIAL PRODUCTS BASED ON A CUSTOMER'S DETERMINED LIFE STATUS - A system and method to provide financial products throughout the life of a customer. The present invention determines the life status of a customer. The life status is determined by analyzing the customer information from a variety of sources. This information is filtered or inputted into an algorithmic model to identify appropriate financial products to offer to the customer. In addition, the customer's creditworthiness is used to determine or optimize the financial product offered to the customer. | 08-16-2012 |
| 20120215643 | METHOD AND PROCESS OF USING A MUSICAL COLLECTIVE TO DETERMINE PREFERENCES OF A SOCIAL GROUP AND TARGET ADVERTISEMENTS BASED UPON THAT GROUP - In various exemplary embodiments, a system and related method of determining group preferences from a group of end-users and targeting an advertisement to the end-users based on the group preferences is provided. The method includes electronically collecting information from electronic devices of the end-users; determining an overall preference of the plurality of end-users based on the collected information; and transmitting an advertisement to the electronic devices of the end-users based on the determination of the overall preference. | 08-23-2012 |
| 20120221416 | System and Method for Individual Sequential Campaign - Exemplary embodiments of the invention include the use of a guaranteed cognitive awareness coupled with an individualized sequential advertising campaign directed at a specific user. A user may be offered services such as: telecommunication services, video services, radio or other audio services (traditional radio or satellite radio services), television services (traditional cable or satellite television services), software services, electronic book services, etc. In return for the use of such services free of charge, the services may be periodically interrupted and a commercial message may be conveyed to the user. The commercial message may prompt the user to input a specific value, selection, or keystroke, or may require a response through voice input or selection with a device. Should the user provide the response, the provision of services may continue. Moreover, the commercial messages provided to the user may presented as an individual sequential advertising campaign. | 08-30-2012 |
| 20120221417 | SYSTEM AND METHOD FOR EMBEDDING A VIEW OF A VIRTUAL SPACE IN A BANNER AD AND ENABLING USER INTERACTION WITH THE VIRTUAL SPACE WITHIN THE BANNER AD - A system and method for providing a view of a virtual space to a user in a banner ad of a webpage. This enables an advertiser to provide content that is not merely static or scripted, but instead enabled provision of content through a web ad that represents activity within a virtual space (e.g., interactions of other users with the virtual space, content that changes based on current or recent events, etc.) in real time (or near real time). The provision of a virtual space in a web ad may be more effective than conventional web ad content. | 08-30-2012 |
| 20120226558 | Dynamic Advertising System - A real-time database system for creating and searching for advertisements, discounts and/or coupon offers. The system allows full dynamic control to merchants, which provides an ability to generate electronic advertisements, monitor competitor advertisements, and dynamically change existing advertisements in real-time, in response to changes in the marketplace, or in response to competitor activity. This will allow business owners to offer the best available price, and consumers to locate the best available price in one location. | 09-06-2012 |
| 20120226559 | AUTOMATIC CLASSIFICATION OF CONSUMERS INTO MICRO-SEGMENTS - A campaign is received, at a micro-segmentation system, from an offer provider. The micro-segmentation system is a third-party system. The campaign indicates a set of target attributes and one or more offers corresponding to the set of target attributes. A set of user attributes pertaining to each of the plurality of users is received at the micro-segmentation system. The set of attributes is defined by an attribute knowledge structure. Permission is received at the micro-segmentation system from each of the plurality of users to receive an offer from the micro-segmentation system. Data associated with the micro-segment classification is provided from the micro-segmentation system without user information to the offer provider. | 09-06-2012 |
| 20120226560 | MICRO-SEGMENT DEFINITION SYSTEM - A selection of one or more segment attributes from an offer provider campaign is received at a graphical user interface. The one or more segment attributes define one or more segments that correspond to one or more offers in the offer provider campaign. Further, an expression graph based on the one or more segment attributes is generated. In addition, a portable micro-segment object is generated based on the expression tree such that the portable micro-segment object lacks dependence on the offer provider campaign. | 09-06-2012 |
| 20120226561 | Aggregated Contextual Targeting Advertisements Using Instant Messaging Clients - A method, apparatus and computer program product for displaying to a user an aggregated contextual targeting advertisement using an instant messaging client having an ad line area within an instant messaging graphical user interface, and an ad pop-up area on the same display surface as the instant messaging graphical user interface. The method commences by receiving a user context profile and then selecting at least one advertisement based on characteristics of the user. The method continues by separating the advertisement into a first portion and a second portion for the purpose of displaying the first portion in an ad line area within an instant messaging graphical user interface, and for displaying the second portion in an ad pop-up area on the same display surface as the instant messaging graphical user interface. Some embodiments separate the first portion and the second portion by automatically selecting strings, and/or by automatically selecting images. | 09-06-2012 |
| 20120226562 | PERSISTENT METADATA FOR A USER-CONTROLLED POLICY OF PERSONAL DATA DISCLOSURE AND USAGE FOR ONLINE ADVERTISING - A user policy definition of a user policy is received. The user policy definition indicates a user is receptive to receiving an offer and a user-controlled criterion for disclosure of user information. Further, persistent metadata that includes the user policy is generated. A compliance engine sends the user information with the persistent metadata to an offer provider. Further, offer data for a user is received from an offer provider. The offer data indicates a description of content in the offer and an offer criterion indicating a targeting characteristic. In addition, the compliance engine validates that the offer criterion complies with the user-controlled criterion. The offer is sent to the user upon determining that the offer criterion complies with the user-controlled criterion. | 09-06-2012 |
| 20120226563 | SEGMENT OPTIMIZATION FOR TARGETED ADVERTISING - A system for generating behavior segments and serving targeted ads. The system generates variables based on data from targeted users, incorporates recency, frequency, and velocity for the variables; optimizes the variables; converts the variables into behavior segments; and saves the behavior segments to a database. The system updates the behavior segments in real time. When a publisher requests an ad call, the system generates a score for advertisements based on the user profile, multiplies the score by the amount each advertiser is willing to pay for serving their ad, selects the highest value, and serves the ad. | 09-06-2012 |
| 20120226564 | PROVIDING ADVERTISEMENTS ON A SOCIAL NETWORK - In one implementation, a computer-implemented method includes receiving, at a server system, a request for an advertisement to provide to a first user of a social network, and determining, for each of a plurality of advertisements, a probability that the first user will select the advertisement based, at least in part, on previous propagations of the advertisement by one or more second users of the social network. The method can further include scoring, by the server system, the plurality of advertisements based upon the determined probabilities of selection by the first user and bids associated with the plurality of advertisements, and providing one or more of the plurality of advertisements for presentation to the first user based upon the scoring of the plurality of advertisements. | 09-06-2012 |
| 20120232998 | SELECTING SOCIAL ENDORSEMENT INFORMATION FOR AN ADVERTISEMENT FOR DISPLAY TO A VIEWING USER - A social networking system provides an advertisement for display to a viewing user along with a social endorsement, which contains information about a friend of the viewing user in the social networking system. The social endorsement is selected from the social information maintained by the social networking system. To select the social endorsement, the social networking system identifies social networking system objects related to the advertisement as well as interactions between these objects and other users who are connected to the viewing user in the social networking system, where each interaction relates to a candidate social endorsement. An affinity score may be computed for each candidate social endorsement, where the affinity scores represent a measure of the viewing user's likely interest in each candidate social endorsement. The social networking system selects a social endorsement and provides it for display to the viewing user with the advertisement. In one embodiment, the selection is based upon the computed affinity scores. | 09-13-2012 |
| 20120232999 | CONTENT HOSTING AND ADVERTISING SYSTEMS AND METHODS - In an exemplary system, a data store includes at least a subset of media content, media content attribute data associated with the media content, user profile data associated with at least one consumer having access to the media content, advertising content, and content matching data associated with the advertising content. An access module is communicatively coupled to an access device and configured to receive a request sent by the access device, the request being for access to a media content instance included in the media content. A matching module is configured to match at least one advertising content instance included in the advertising content to the media content instance based on the media content attribute data, user profile data, and content matching data. The access module is configured to provide the matched advertising content instance to the access device for user presentation. | 09-13-2012 |
| 20120239504 | Virtual Shopping Assistance - On-premise virtual shopping assistance is provided via a mobile device and other networked user interface devices. The assistance can be based on various context parameters associated with the shopper, including without limitation location, past shopping behavior, shopping list content, store layout, inventory, social networking characteristics, in-store activity, perceived shopper intent, etc. Based on such context information, a retailer and/or a manufacturer can provide relevant information to an on-premise shopper, including without limitation product/service promotions (e.g., discounts), product/service specifications (e.g., nutritional information) and recommendations and on-premise routing information. Such information may be presented to the user through a mobile device or via on-premise displays that respond to the shopper's location within a store. In one implementation, on-premise virtual shopping assistance may be provided through a cross-retailer shopping platform that integrates shopper, product/service, and retailer information and presents relevant assistance to the shopper through one or more user interfaces. | 09-20-2012 |
| 20120239505 | USER INITIATED DEALS IN A SOCIAL NETWORKING SYSTEM - Social networking systems allow users to initiate a deal associated with a provider. A user sends a deal proposal to the social networking system and provides information describing connections of the user that are potential participants of the deal. The social networking system may propose potential participants of the deal to the user. The social networking system determines whether the proposal is acceptable to the provider. The social networking system may send a request to the provider to determine whether the deal is acceptable to the provider. If the proposal is acceptable to the provider, information indicating acceptance of the proposal is sent to the user. If the proposal is not acceptable to the provider, a modified deal proposal may be sent to the user. | 09-20-2012 |
| 20120246007 | PERSONALIZED AND DYNAMIC RESTAURANT INTERFACES AND SYSTEMS - A consumer profile can store consumer presence data and restaurant transaction data, as well as financial data and other secondary data. The consumer presence data can used to detect a consumer presence at a restaurant. A corresponding transaction between the restaurant and the consumer can be automatically initiated at the restaurant in response to the detected consumer presence at the restaurant and without requiring the consumer to explicitly request the transaction be initiated. A consumer can also be presented with a personalized interface for initiating a transaction at the restaurant in response to the consumer's presence being detected at the restaurant. | 09-27-2012 |
| 20120246008 | IMPLEMENTING COMPUTER INTERACTION RESPONSE TESTS - Embodiments of the present invention provide an approach for enhancing computer interaction challenge-response tests (e.g., Completely Automatic Public Turing Test to Tell Computers and Humans Apart, or CAPTCHA). Furthermore, embodiments of the present invention provide an approach for introducing advertising in such challenge-response tests, such that users are presented with opportunities to learn about or reinforce brands. In a typical embodiment, when a user attempts to access content (e.g., web content), the user will be presented with a CAPTCHA test. The CAPTCHA test typically includes an advertisement (e.g., logo, label, etc.) and an associated question for the user to answer. Along these lines, the advertisement is generally selected based on the user's demographics (e.g., interests, gender, age, etc.). If the user successfully responds to the question and/or responds within a certain amount of time, a reward can be determined (e.g., access to the content, preferred placement in a queue for computing resources, etc.). In one embodiment, a cumulative points total can be maintained for the user based on cumulative responses to CAPTCHA tests. In this embodiment, the CAPTCHA tests presented to the user can have increasing levels of difficulty with corresponding rewards. | 09-27-2012 |
| 20120246009 | Cross Marketing Tool Using a Customer Profile - The technology features a method and computer program product that can be used to provide a system and interface for generating a graphical representation on a mobile device such that consumers can view advertisements interspersed with other applications in a visually appealing fashion. The subject matter also includes a recommendation engine that will include specific content applications based on keywords associated with each specific content application. The recommendation engine can compare keywords associated with a content application to keywords associated with a customer profile. The recommendation can use matching keywords to associate a production list with content applications associated with the matching keywords. The production list can then be used to populate a graphical presentation on the mobile device with graphics associated with content applications on the production list. | 09-27-2012 |
| 20120246010 | METHOD AND SYSTEM FOR CREATING TARGETED ADVERTISING UTILIZING BEHAVIORAL ECONOMICS MARKETING EXPERTS - A system and method for generating targeted advertising that utilizes behavioral economics marketing experts to generate advertising. The system prompts the user for the nature of their business (business vertical), the product they wish to promote, and a target audience for the advertising. Using the business vertical, the product selected, and the personas selected, the system scans a list of pre-defined advertising templates, prepared by experts in behavioral economics marketing, for matches based on the business vertical, product selected, and personas. The list of matching advertising templates is presented to the user for modification, if desired. The user, after selecting and modifying a template, if necessary, can then select that finished advertisement to be produced and sent to the target audience. | 09-27-2012 |
| 20120246011 | Media properties selection method and system based on expected profit from profile-based ad delivery - An automatic system facilitates selection of media properties on which to display an advertisement, responsive to a profile collected on a first media property, where a behavioral-targeting company calculates expected profit for an ad correlated with the profile and arranges for the visitor to be tagged with a tag readable by the selected media property. The profit can be calculated by deducting, from the revenues that are expected to be generated from an ad delivered based on the collected profile, at least the price of ad space at a media property where the BT company might like to deliver ads to the profiled visitor. When the calculated profit is positive (i.e., not a loss), the BT company arranges for the visitor to be tagged with a tag readable by the selected media property through which the BT company expects to profit. | 09-27-2012 |
| 20120253941 | Method And Apparatus For Distributing Content - A targeted content distribution capability via a broadcasting mechanism is disclosed herein. The targeted content distribution capability enables the combining of meta-data with broadcast information to form the broadcast signal. The capability also enables linking the meta-data to the advertised content. By broadcasting content “by reference” instead of by the actual advertised content, receiving devices may be configured to filter content distribution requests based on any suitable criteria. For example, filtering may be based on the receiver's supported capabilities and/or user preferences. Advantageously, a user may then retrieve advertised content targeted at the specific end user and tailored specifically to that end user's preferences and device. | 10-04-2012 |
| 20120253942 | PROVIDING CONTENT TO USERS - Various embodiments are directed to methods for targeting content based on user interests. The methods may comprise providing a graphical user interface to a first user; displaying to the first user, and through the graphical user interface, a plurality of interest categories; and receiving from the first user, an indication of a first category selected from the plurality of interest categories. Upon receiving the indication of the first category, a plurality of sub-categories of the first interest category may be displayed to the first user through the graphical user interface. The methods may further comprise receiving from the first user, an indication of at least one selected sub-category chosen from the plurality of sub-categories; selecting a first plurality of content items based on the at least one selected sub-category; and providing the first plurality of content items to the first user through the user interface. | 10-04-2012 |
| 20120271719 | TARGETING ADVERTISING BASED ON TRACKING CONTENT SHARING - A facility for populating an advertising segment is described. For distinguished content, the facility accesses a data structure that, for each of two or more users, relates an instance of sharing of the distinguished content to the user with one or more instances of sharing the distinguished content from the user. The facility accesses a segment definition that specifies a test that, for each of the users, is either satisfied or not satisfied based upon the contents of the data structure. The facility selects the users for whom the test is satisfies, and constructs a list of identifiers identifying the selected users. | 10-25-2012 |
| 20120278176 | SYSTEMS AND METHODS UTILIZING FACIAL RECOGNITION AND SOCIAL NETWORK INFORMATION ASSOCIATED WITH POTENTIAL CUSTOMERS - According to some embodiments, an online connection may be established with a remote potential customer. Image information, including the potential customer's face, may be captured and used to obtain a social network identifier associated with the potential customer. Social network information may then be collected, and an offer to be provided to the potential customer may be automatically identified based at least in part on the collected social network information. According to some embodiments, customer relationship management information may also be used to identify to offer. | 11-01-2012 |
| 20120278177 | SYSTEMS AND METHODS FOR SPEND ANALYSIS - Various systems and methods for financial analysis are provided herein in various embodiments. A method is provided comprising building a consumer data cohort based upon first consumer data, wherein the consumer data cohort comprises internal data, deriving derived data based upon the consumer data cohort and determining a consumer data cohort attribute based upon the derived data. | 11-01-2012 |
| 20120278178 | Method for Delivering Highly Relevant Advertisements in a Friendly Way through Personal Robots - A method for delivering highly relevant advertisements in a friendly way through personal robots is disclosed. Internet has become ubiquitous and delivering advertisements through internet in the form of emails and Web contents is common. However, unsolicited advertisements are often considered annoying and ignored. Delivering highly relevant advertisements that users have a good chance of responding to them positively is challenging. Many personal robots are able to recognize the users through face recognition techniques and speech recognition techniques. Personal robots through frequent interactions with users gather data and preferences about users. The information gathered helps identifying the relevant advertisements specific to users. Also, the personal robots are able to deliver the advertisements in a friendly way that users may perceive positively. | 11-01-2012 |
| 20120284123 | Method of Producing and Distributing Copyrighted Content - The present disclosure teaches methods for producing and distributing content through a network in a way that is practicable and economical for both the owners of the content and the delivery service providers. The present disclosure teaches methods of using content to drive multiple revenue streams from a website that distributes such content. | 11-08-2012 |
| 20120284124 | BUILDING ENERGY PERFORMANCE/IMPROVEMENTS - A building energy improvement system and method for electronically collecting building energy profile data and auditing the building energy profile data to identify at least one building improvement to enhance building energy performance. | 11-08-2012 |
| 20120284125 | INTEGRATED QUALIFICATION AND MONITORING FOR CUSTOMER PROMOTIONS - A device receives, from a user device, a request for qualified offers for a particular customer, and retrieves, based on the request, profile information associated with the particular customer. The device generates a call to a backend database based on the profile information, and receives, from the backend database, offer qualification indicators based on the call. The device determines qualified offers based on the offer qualification indicators, and provides the qualified offers to the user device for display. | 11-08-2012 |
| 20120284126 | SYSTEM FOR SELECTIVELY COMMUNICATING PROMOTIONAL INFORMATION TO A PERSON - A system for selectively communicating promotional information to a person, includes a sensing system, a storage device, a controller, and a projection device. The sensing system measures a detectable feature associated with the person sensed by the sensing system and the storage device stores a plurality of promotional segments. The controller uses the measured detectable feature associated with the person for selecting one of the stored promotional segments and causing the projection device to project to the person at the predetermined location the selected promotional segment. | 11-08-2012 |
| 20120284127 | METHOD AND SYSTEM FOR TARGETED CONTENT PLACEMENT - A system for delivering targeted content to a device includes a database and a processor. The database stores anonymous identifications for a plurality of customers of at least one financial institution. Each anonymous identification is associated with financial information for a respective customer of the at least one financial institution. The processor includes software that is configured to classify consumers, create a targeted list of content viewers, and deliver a targeted advertisement over a network to a device used by a content viewer on the targeted list. The classifications can be based on the financial information associated with each anonymous identification. The target list of content viewers can be based on at least one selected classification. The advertisement can be delivered to a device used by a content viewer on the targeted list after the device has been used to log onto an application offered by the at least one financial institution. | 11-08-2012 |
| 20120290398 | Content Distribution Utilizing Customer Behavioral Characteristic Data - Systems and methods for providing content to a user at an account accessing device is described A first user input may be received at a first account processing device. A type of channel between the user and the account accessing device, a temporal parameter associated with the first access, user used financial entity services associated with at least one account of the user and current allowable actions on the first account by the user may be determined. A second user input may be received indicating an action, of the current allowable actions, of the user at the first account accessing device. Content for output to the user upon another occurrence of the user accessing the first account accessing device may be determined. The content may be based upon at least one behavioral characteristic of the user and may be an offer for at least one user unused financial entity service. | 11-15-2012 |
| 20120290399 | Web Optimization and Campaign Management in a Syndicated Commerce Environment - A method and system are disclosed for optimizing webpages and managing campaigns in a syndicated commerce environment. Social data associated with a first user is used to determine their user characteristics. These characteristics are then used to identify a set of second users that possess the same characteristics. The past online behavior of the set of second users is analyzed to identify online conversion actions they have performed. In turn, the online conversion actions are analyzed to identify campaign data associated with a campaign goal, which is then provided to the first user. | 11-15-2012 |
| 20120290400 | System and method for facilitating the onboarding of target vendors to an electronic payment system - A system for facilitating on-boarding of target vendors to an electronic payment system comprises a vendor community database with a group of target vendor records, each associated with identification of one or more payers. In association with each payer is identification of a payer aggregate spend value and a target transaction fee rate. The target transaction fee rate may be a fractional value which, when multiplied by the payer spend value, yields an aggregate transaction fee. Machine readable instructions determine, for each target vendor, a target vendor priority value as a function of the aggregate spend value for all payers and the transaction fee rate of each customer payer. The machine readable instructions further comprise generating a target vendor report which includes identification of each target vendor and, in association with the identification of the target vendor, the target vendor priority value. | 11-15-2012 |
| 20120296746 | TECHNIQUES TO AUTOMATICALLY SEARCH SELECTED CONTENT - Techniques to automatically search selected content are described. In some embodiments, a method to automatically search selected content may include receiving a user selection of one or more objects in a document, automatically performing a search of local content on one or more servers associated with the document based on the one or more selected objects and displaying results from the search in a window within the document wherein the user selection comprises a highlighting of the one or more objects and the search is performed automatically in response to the highlighting. Other embodiments are described and claimed. | 11-22-2012 |
| 20120296747 | METHOD, SYSTEM, APPARATUS, AND PROGRAM FOR DISPLAYING TARGETED ADVERTISEMENTS - A method, system, apparatus, and program for advertising in a web portal, such as an electronic document processing web portal, and displaying advertisements to users that are particularly tailored to the user. | 11-22-2012 |
| 20120296748 | SYSTEM AND METHOD FOR AUTOMATED GENERATION OF COMMUNICATIONS INVOLVING PRODUCTS OR SERVICES - Methods and systems for preparing combined communications having a plurality of client communication sections is presented. Initial interest in a product or service offer is received from a client at a computer system. The computer system generates a communications that combine host information and one or more client communication sections, wherein the client communication sections contain a second offer for the product or service. | 11-22-2012 |
| 20120310745 | SYSTEM FOR MANAGING ADVERTISEMENTS AND PROMOTIONS - A computer-implemented method of marketing includes identifying an opportunity to serve an advertisement or a promotion to a user. Information about the user is gathered. Through the use of at least one processor, an expected responsiveness of the user to advertisements is determined based on the gathered information. Through the use of the at least one processor, an expected responsiveness of the user to promotions is also determined based on the gathered information. The advertisement or the promotion is provided to the user based on the determined expected responsiveness of the user to advertisements and the determined expected responsiveness of the user to promotions. | 12-06-2012 |
| 20120310746 | LEARNED CONTEXT CORRELATION THROUGH NETWORK COMMUNICATION OBSERVATIONS - Establishing a correlation between a user's context and wireless signal observations from that context enables wireless computing devices to provide users with targeted information. Rather than performing an expensive calibration, mobile sensor data indicative of a user's context is bundled with wireless signal observations and transmitted to server computing devices that can obtain a context from the mobile sensor data, correlate that to the wireless signal observations, and store the same in a context/wireless correlations database. When other wireless computing devices request a context based on wireless signal observations made by those wireless computing devices, reference can be made to the database and a context correlated to those wireless signal observations is obtained and provided to them, enabling targeted information to be delivered to their users. To accommodate heterogeneity among wireless computing devices the database maintains correlations according to the wireless computing devices from which the data originated. | 12-06-2012 |
| 20120316968 | CULINARY FOOD AND RELATED CULINARY PRODUCTS METHOD AND EDUCATIONAL TEACHING SYSTEM - A method and educational teaching system to make interactive and customized culinary food and related culinary products demonstrations directly available to end users, including consumers and vendors. At the end user's convenience and choice of location the end user controls the interactive informational and educational demonstrations of culinary food and related culinary products via communication networks. | 12-13-2012 |
| 20120316969 | SYSTEM AND METHOD FOR ADVERTISEMENT RANKING AND DISPLAY - A system in communication with a viewer database having at least one viewer profile. The viewer profile including a plurality of scalars corresponding with preferential demographic data. The system also including an advertisements database having a plurality of scalars associated with advertisement content data and product data. The system further including a process for matching viewers with relevant advertisements by comparing the scalars of the viewer profile with the corresponding scalars of advertisement database data. The system is configured to operationally incorporate viewer behavior to refine a comparison of viewer profiles scalars with advertisement database data scalars. | 12-13-2012 |
| 20120316970 | SYSTEM AND METHOD FOR PROVIDING TARGETED CONTENT - An arrangement for providing targeted content includes data repositories storing information from which targeted content may be selected. The data repositories store at least one contextual relationship graph. The arrangement also includes an input/output interface through which a request for targeted content is made. The arrangement further includes a controller that receives the request for targeted content and selects targeted content using the contextual relationship graph. The controller further provides the selected targeted content through the input/output interface. An arrangement for determining the relative strength of a classification for a group of words includes memory for storing a contextual relationship graph for a given classification and a processor that receives the contextual relationship graph and a plurality of words to be analyzed by the processor, identifies occurrences of the relationships identified in the contextual relationship graph and determines the relative strength of classification based on the identified occurrences. | 12-13-2012 |
| 20120323694 | NON-INVASIVE SAMPLING AND FINGERPRINTING OF ONLINE USERS AND THEIR BEHAVIOR - A system, method, apparatus, and processor readable non-transitive storage media are described for matching items in large datasets based on non-invasive fingerprints of users so that collected metric data for advertisements (media) and behavioral data may be reconciled and analyzed. Since user fingerprints may not generate a unique one to one correspondence or mapping under certain constraints, the various embodiments employ a sampling method that optimally matches the output of a random sampling of non-invasive fingerprints. The use of non-invasive fingerprints and specialized sampling enables the various embodiments to provide advanced analytics for advertising content and metric data in targeted behavior advertising campaigns. To compare impressions with user profile data, the various embodiments employ in part the time stamp dimension of user profiles to generate temporally unique persistent non-invasive fingerprints. | 12-20-2012 |
| 20120323695 | Lead Generation Platform - Some embodiments provide a lead generation platform to promote lead generation on the basis reciprocity, whereby a business participating in the platform obtains access to the leads of other participating businesses that it has established network partnerships with and in return, makes its leads accessible to the other participating businesses. Leads can then be filtered to target a business' primary demographic and the filtered leads used to conduct a marketing campaign without intervening marketing service providers. As a result, a business identifies its primary demographic without engaging in costly market research. Also, by being able to control network partnerships, the business can gain access to a set of non-competing leads and valued existing customers of other businesses which is in contrast to the leads provided by other third party services, whereby one's competitors have access to the same sets of leads. | 12-20-2012 |
| 20120323696 | PROMOTION SYSTEM SUPPORTING WEB CONTENT AND PROMOTION SEARCHING - An online sales/automatic rebate and coupon redemption system provides online customers automatic retrieval and redemption of all applicable rebates and coupons during purchase. Purchase orders from customers are selectively fulfilled and products are shipped to the customers either by the system for online sales with automatic rebate and coupon redemption or by other merchant or manufacturer environments. The system purchases from merchants using applicable coupons and rebates and then sells the products to the customers, passing the savings to them. The system makes it possible to automatically retrieve coupons and rebates for items in a shopping cart during the activity of an online purchase at an electronic mall or an online merchant site. The system provides coupons to potential customers via email, based on customer profile, geographical information, etc. Manufacturers and merchants can update coupon value and content based on ongoing sales and volume of customer activity. | 12-20-2012 |
| 20120323697 | METHODS AND APPARATUS FOR ONLINE AUCTIONS AND MARKET-PLACES UTILIZING PROGRAM TERMS - An on-line market-place includes an auction wherein one or more predefined terms, qualities, incentives, or other such indicia (generally, “Program Terms”) are associated with the particular product and/or service which is the subject of the auction. Customers rank or otherwise designate their preference for these Program Terms (e.g., by selecting a “Preferred Program Term”), and the system then partitions the customers into “pools” in accordance with the selected Program Terms. Merchants then compete to obtain that pool of customers by bidding on the Preferred Program Term. Customers may be pooled according to demographic or other customer characteristics (“Characteristic Pooling”), or according to level of commitment to purchase (“Commitment Pooling”). | 12-20-2012 |
| 20120330755 | Communication Connectivity Via Context Association, Advertising Sponsorship and Multiple Contact Databases - Providing advertising sponsored messaging across multi-providers or multi-groups over a communication network, involving a subscriber database that stores profile listing information for each of targeted subscribers; an advertising center that manages selection of an advertiser and content of an advertisement to accompany a message sent to a targeted subscriber; an advertising database that stores, for each participating advertiser, profile listing information of targeted subscribers and targeted groups of subscribers of interest to the respective advertiser; and a caller network in communication with the above; whereby, upon receiving information from a caller identifying a targeted subscriber and providing content of a message to be sent to the targeted subscriber, the advertising center selects an advertiser, and content of an advertisement that accompanies the message to the targeted subscriber. The advertiser and/or the advertisement can be selected based upon a matching of the profile listing information of targeted subscribers and/or callers. | 12-27-2012 |
| 20120330756 | METHOD AND APPARATUS FOR TARGETED ADVERTISING - A system that incorporates teachings of the present disclosure may include, for example, a controller operable to determine a behavioral pattern of at least one of a subscriber leader and a plurality of subscriber followers who track activities of the subscriber leader. The controller can be further operable to detect a first request to transmit first media content from a first device of a first plurality of devices of the subscriber leader to a second plurality of devices of the plurality of subscriber followers, identify in the first media content a first substitutable advertisement product, substitute the first substitutable product in the first media content with a first advertisement product selected according to the determined behavioral pattern to generate updated first media content, and transmit the updated first media content to the second plurality of devices of the plurality of subscriber followers. Other embodiments are disclosed. | 12-27-2012 |
| 20130006777 | DETERMINATION AND MONETIZATION OF FUTURE LOCATION - A computer-implemented method for monetizing future location of users includes identifying indicator(s) retrieved from log data or an electronic declaration that indicate a possibility that a user will be at a specific location in the future; generating a probability that the user will be at the specific location in the future based on the indicator(s); and charging an advertiser a cost for an impression to which to serve a location-specific advertisement targeted to the user, the cost charged being greater when the probability is greater that the user will be at the specific location in the future. The method may be extended to targeting a group of users that expect to be at the same location at the future point in time. Monetization of future locations may depend on the quality and/or quantity of the log data and declarations of future locations and on a number of users in a group of users if monetized according to the group. | 01-03-2013 |
| 20130006778 | IDENTIFICATION OF USERS FOR ADVERTISING USING DATA WITH MISSING VALUES - A method and system for identifying users for advertising. Users, attributes, and first web sites provided by ISPs accessed by the users are identified. First data including content of the first web sites and user time spent thereon are received from ISPs and analyzed to determine first attribute values indicative of user interest. Second data received from ISPs include content of second web sites and user time spent thereon. Second attribute values, derived from questionnaires completed by the users, indicate interest in each attribute by each user. Third attribute values are determined by combining the first and second attribute values. The third attribute values are processed to identify users to which a product or service may be advertised. The identified users are communicated to a service provider or product provider. The first, second, or third attribute values may have missing values, which are determined by correlation and linear regression. | 01-03-2013 |
| 20130013416 | DISPLAYING ADVERTISEMENTS RELATED TO BRANDS INFERRED FROM USER GENERATED CONTENT - A method, system, and computer program product for displaying a digital advertisement within a digital context using brand name recognition from user generated content. The method commences by receiving an ad call, the ad call having at least a portion of a publisher digital context and the ad call having at least a portion of user generated content. Then, having the ad call, the method commences by parsing the user generated content, the user generated content being at least partially included in an ad call. Once parsed, then identifying at least one brand association using the portion of the user generated content, and scoring a match between the brand association and at least one candidate digital advertisement, the match determined using at least one matching algorithm. A matched candidate digital advertisement is displayed on a display device. | 01-10-2013 |
| 20130013417 | OPTIMIZING THE ACQUISITION OF GOODS - A facility is provided for adding, identifying, comparing, organizing, annotating, sharing and discovering goods to acquire. This facility provides users with the information and the ability to make informed goods acquisition decisions at the point of sale where they could not have done so previously. Through the system of goods organization, the user will be able to benefit from the identifiable information about the goods that they currently own when presented with new acquirable goods. Knowing the relations between the existing goods owned allows users to benefit from objective measurements of the likelihood of success or satisfaction when presented with a new acquisition target. | 01-10-2013 |
| 20130013418 | Selection And Presentation Of Related Social Networking System Content And Advertisements - A social networking system uses information that it obtains from and about its users to select social networking content and advertising for presentation to users in a way that optimizes for one or more optimization goals. Example optimization goals include monetization, user sharing, user engagement, system growth, and user communication. The social networking system may select social networking content and advertising based on their relevance to a particular user. The selected social networking content and advertising may be related to each other to provide a more interesting display to the user. The selected social networking content and advertising may be presented in a supplemental portion of a display, and be selected based on their relatedness to content in the main portion of the display. | 01-10-2013 |
| 20130018731 | DISPLAYING ADVERTISEMENTS IN A COMPUTER NETWORK ENVIRONMENT - A method of presenting advertising to viewers in a computer network environment includes monitoring a viewer's interactions with an associated computer system, and adjusting a timing of displayed advertisements on the viewer's associated computer system based on one or more of the viewer's monitored interactions. | 01-17-2013 |
| 20130024290 | METHOD AND APPARATUS FOR MANAGING SALES PROMOTIONS AND GENERATING CUSTOMER LEADS - A method and apparatus for managing business promotion and customer lead generation by providing for integration and synchronization of activities such as generation of promotional information such as business profiles, marketing elements and promotional communications, facilitating the optimization of promotional information for search, distributing promotional items through informational channels and media platforms, gathering and receiving information and data from viewers of these items via the informational channels and media platforms, providing for the sale of products and services, storing the promotional information and viewer information and providing for connectivity between the informational channels and media platforms so that the stored promotional and viewer information and data are easily transferable to the informational channels, media platforms, and providing for analysis of the effectiveness of the integrated and synchronized business promotion and lead generation. | 01-24-2013 |
| 20130024291 | Online ordering system and method - Systems and methods for facilitating an on-line purchase of at least one item on behalf of a consumer are disclosed. A consumer may shop and purchase at least one item on a consolidated shopping (CS) website displaying one or more items available for purchase on one or more different merchant websites. The CS website provides consumers with advanced searching that takes into consideration a personal profile of the consumer, the consumer's previous shopping history, transactional data relating to a group of similar consumers, and the like. A host computer providing the CS website may access a merchant website selling the requested item, and order the requested item on behalf of the consumer, and charging a transaction fee, listing fee, receiving a rebate and/or offering a rebate for performing such. One embodiment allows a consumer to purchase/order multiple items from multiple websites in a single purchase request to the CS website. | 01-24-2013 |
| 20130030921 | Serving advertisements based on user data - A method, system, and computer-readable storage device for serving advertisements based on user data using a computer network are provided. In at least one embodiment, a method may comprise receiving a request from a publisher for at least one advertisement, wherein the request comprises user context data. The method may also comprise receiving a permission profile from the publisher corresponding to the user context data, wherein the permission profile defines permissive use of the user context data. The method may also comprise supplementing previously stored data with the user context data and determining at least one advertisement based on the supplemented data and the permission profile. | 01-31-2013 |
| 20130030922 | SYSTEM AND METHOD FOR SYNDICATING A CONVERSATION - A system and method for syndicating comments received by a gadget that is embedded on different websites using a conversation application. The conversation application includes an authorization module, a code generator, an identity generator, a profile engine, a content parser, a syndication module, an analysis engine, an advertising engine and a newsletter engine. The content parser receives a comment posted by a user from a gadget embedded on a website and identifies the user and the website identifier. The syndication module identifies other websites that include the gadget. The syndication module then syndicates the content on the gadget embedded on the other websites. The analysis engine determines an interest of the user. The advertising engine provides advertisements to the website based on the interest of the user. The newsletter engine generates and sends newsletters to the user based on the interest of the user. | 01-31-2013 |
| 20130030923 | Method and System for Document Generation from Projected Financial Aid Award - A computer system and method that enables the customization and personalization of marketing material for potential students utilizing existing systems to provide students with net price information on the cost of attending an academic institution and supplements the financial information with marketing information that is customized and created for the potential student. The marketing material is unique to each potential student and is generated for each student based on their financial circumstances, personal interests and academic goals. | 01-31-2013 |
| 20130030924 | SYSTEMS AND METHODS FOR GENERATING AND USING A DIGITAL PASS - A system, method, and article of manufacture for generating a digital pass is disclosed. The method may comprise retrieving a plurality of identity attributes, and grouping a subset of identity attributes in the plurality of identity attributes to generate at least one digital pass. The method may further comprise grouping a subset of static identity attributes and a subset of dynamic identity attributes to generate a digital pass. | 01-31-2013 |
| 20130030925 | CONTEXT-AWARE MOBILE BANKING SOLUTION - A context-aware mobile banking system determines a location of a user of the mobile device, identifies at least one product of interest to the user based at least in part on the determined location of the user, determines based on the determined product of interest, information corresponding to the product of interest, and presents the information corresponding to the product of interest to the user. In some embodiments, the system retrieves user budgeting information including a plurality of budget categories each having an associated budget amount and an associated remaining amount indicating an amount remaining in from the budget amount, determines a budget category from the plurality of budget categories associated with the product of interest, and determines the budget amount and remaining amount associated with the determined budget category. The system then may present information corresponding to the remaining amount and the budget amount to the user. | 01-31-2013 |
| 20130036013 | METHODS AND APPARATUS FOR DYNAMICALLY PROVIDING ADVERTISEMENTS - In some embodiments, a non-transitory processor-readable medium stores code representing instructions to cause a processor to receive a user defined advertisement rule associated with a set of products listed within an inventory database. The user defined advertisement rule has at least one dynamic field associated with a field within the inventory database including a product title field, a brand name field, a website address field, a description field, etc. The code also represents instructions to cause the processor to resolve the at least one dynamic field for each product using a datum stored within the field to define a different advertisement for each product. The code further represents instructions to cause the processor to provide the different advertisement for each product to a search engine such that each advertisement can be displayed by the search engine in response to one or more search requests at the search engine. | 02-07-2013 |
| 20130036014 | SYSTEMS AND METHODS FOR DETERMINING AD IMPRESSION UTILITY - Various systems and methods for measuring ad impression effectiveness are provided. A method is provided comprising selecting, by an ad impression processor, a target consumer for an ad impression, delivering the ad impression to the target consumer, determining, by the processor, a behavior of the target consumer after a time period elapses, wherein the determining comprises analyzing internal data relating to the target consumer. | 02-07-2013 |
| 20130036015 | SYSTEMS AND METHODS FOR DETERMINING AD IMPRESSION UTILITY - Various systems and methods for measuring ad impression effectiveness are provided. A method is provided comprising selecting, by an ad impression processor, a target consumer for an ad impression, delivering the ad impression to the target consumer, determining, by the processor, a behavior of the target consumer after a time period elapses, wherein the determining comprises analyzing internal data relating to the target consumer. | 02-07-2013 |
| 20130041757 | DISAGGREGATION TO ISOLATE USERS FOR AD TARGETING - Targeting advertisements to a specific user includes steps or acts of: identifying an area of interest that includes a plurality of users using the Internet; logging each Internet request from the plurality of users; aggregating data regarding each Internet request to reveal use patterns; and disaggregating the data according to the use patterns to match the Internet use pattern with the specific user, thus identifying the specific user with each Internet request. | 02-14-2013 |
| 20130041758 | METHOD AND APPARATUS FOR SELECTING AN ADVERTISER - A system that incorporates teachings of the present disclosure may include, for example, a method for receiving a first radio frequency signal from a radio frequency identifier tag carried by a first item, retrieving from the first radio frequency signal information about the first item, and identifying at least one replacement item according to the retrieved information. The method can further include selecting at least one advertiser that promotes at least one product that is at least similar to the at least one replacement item, and selecting a presentation arrangement for the identified at least one advertiser to present the at least one product at a device of a user of the first item. Other embodiments are disclosed. | 02-14-2013 |
| 20130041759 | METHOD AND APPARATUS FOR PROMOTING PRODUCTS OR SERVICES - A system that incorporates teachings of the present disclosure may include, for example, a method for receiving a first radio frequency signal from a radio frequency identifier tag carried by a first item, retrieving from the first radio frequency signal information about the first item, identifying a need to replace the first item from the retrieved information, selecting according to a selection strategy at least one advertiser that promotes products, and selecting at least one product of the at least one advertiser that is at least similar to the first item. Other embodiments are disclosed. | 02-14-2013 |
| 20130041760 | Methods and Systems for Facilitating Added-Revenue OffSite Internet Advertising - A super-saturation method for information-media substantially relates to a three-body cooperation to direct information to an electronic media consumer (reader, surfer, viewer, listener, etc.). Embodiments of the present invention facilitate a first media entity substantially offering out of context information placement using a second media entity. A facilitator entity guarantees that a consumer of the second media is a known consumer of the first media. Accordingly, the second media entity presents an out of context information placement. For example, an Internet site “AAA” is oversubscribed with potential paying advertising content at $100 CPM. This site offers advertisers an option to present their advertisements to certified “AAA” viewers, albeit on a non-AAA Internet site, for $50 CPM. The facilitator locates certified AAA viewers at Internet site “BBB” that normally charges $30 CPM. Contracts between AAA, BBB, and the facilitator divide a new revenue stream of $20 CPM between them. | 02-14-2013 |
| 20130046637 | SYSTEM AND METHOD FOR INTERACTIVE PROMOTION OF PRODUCTS AND SERVICES - A method and system for interactively promoting the sale of a product or service are described. The method and system includes capturing an image of a consumer with a video camera. Next, a biometric scan of the image may be conducted to determine if at least one biometric has been recognized from the scan. The biometric scan usually comprises a facial recognition scan. If one biometric has been recognized from the scan, the system may access a database comprising biometrics associated with at least one of browsing history, purchase history, and preference data associated with a consumer. The system may then display advertising images on a display device comprising a product or service augmented with one or more images of the consumer and which correspond with data stored in the database. The system may convey options for initiating a sale and preserving the sale of the product or service. | 02-21-2013 |
| 20130054375 | PERSONALIZED TRAVEL EXPERIENCE WITH SOCIAL MEDIA INTEGRATION - Disclosed are systems and methods for providing a personalized travel experience by using information contained on social media sites. The system can analyze a plurality of transit characteristics for available transit. Disclosed embodiments collect and store, from social media sites, preference and profile information of potential customers and their friends, with their permission. The system then analyzes the customer's and the friends' information and develops personalized travel recommendations for the customer. Disclosed embodiments allow the travel system to post information on the customer's social media page, with the customer's permission. | 02-28-2013 |
| 20130054376 | SYSTEM FOR EXPANDING CUSTOMER RELATIONSHIPS - Embodiments of the invention relate to systems, methods, and computer program products for offering products or services to existing customers of a merchant based on the likelihood that the customer will purchase additional products or services of the merchant, wherein a computing device monitors data that is indicative of a customer's personal circumstances and a processor analyzes changes in the data and correlates the changes to opportunities for the merchant to offer products or services to the customer. A computing device then receives an indication that the customer is proximate in time to a change in data that correlates to an opportunity for the merchant to offer products or services to the customer and communicates the offers for the correlated products or services to the customer. | 02-28-2013 |
| 20130054377 | PERSON TRACKING AND INTERACTIVE ADVERTISING - An advertising system is disclosed. In one embodiment, the system includes an advertising station including a display and configured to provide advertising content to potential customers via the display and one or more cameras configured to capture images of the potential customers when proximate to the advertising station. The system may also include a data processing system to analyze the captured images to determine gaze directions and body pose directions for the potential customers, and to determine interest levels of the potential customers in the advertising content based on the determined gaze directions and body pose directions. Various other systems, methods, and articles of manufacture are also disclosed. | 02-28-2013 |
| 20130054378 | DATA USAGE PLAN ASSOCIATED WITH USER DEVICE - A method includes providing identifying application information associated with a user device in a network. The application information is information associated with at least one application running on the at least one user device. The method may further include identifying data usage information associated with the user device. The data usage information includes information associated with data used by the user device. In addition, the method may include associating the application information and the data usage information to determine application data usage for the user device. The method may also include identifying a data usage plan associated with the user device, and applying the data usage plan in the network based on the application data usage. | 02-28-2013 |
| 20130060641 | PROMOTIONAL CONTENT PROVIDED PRIVATELY VIA CLIENT DEVICES - Techniques are described for providing a promotional content server system for conditionally displaying promotional content to qualified users of client devices. In certain situations, advertising providers are enabled to remotely create and configure promotional offers via interactions with the promotional content server system. Information related to each offer is encoded as a promotional package and stored on client mobile devices of users, including in some situations to protect the stored packages to prevent unauthorized access to the offer or its associated terms and rewards. A client-side software module on a user's mobile device determines whether the user qualifies to receive the offer for a package based at least in part on private information stored on the client device, without making such information externally available. If the user is qualified, the client-side module displays an indication of the offer to the user on the mobile device. | 03-07-2013 |
| 20130060642 | Smart Electronic Roadside Billboard - There is provided a method for selecting an advertisement to be displayed on a smart electronic roadside electronic billboard. The method comprises capturing visual information of cars traveling on a road and using the visual information to extract identification characteristics about the cars, passengers in the cars, as well as items or pets that might be in the cars. The method further comprises using the identification characteristics to select an advertisement to be displayed on the smart electronic roadside electronic billboard, such that the selected advertisement maximizes the advertisement value. The method may further comprises using other general factors and timing considerations in selecting and displaying an advertisement. The method may be implemented by an apparatus comprising of at least one camera that captures the visual information and at least one control unit that extracts the identification characteristics from the visual information and use the identification characteristics to select the advertisement to be displayed on the smart electronic roadside electronic billboard. | 03-07-2013 |
| 20130060643 | CONTENT DISTRIBUTION PLATFORM - A system is adapted to manage the distribution of content to one or more cooperating media/substrates. The system receives data representative of environment conditions for one or more cooperating media/substrates adapted to display digital content. The media/substrates may be located in public spaces. The system compares the received data representative of environment conditions with selection criteria to identify content for distribution to the media/substrates. The selected content is distributed to the one or more cooperating media/substrates. | 03-07-2013 |
| 20130066724 | System and Method for Targeting Advertisements - Methods and systems for performing targeted advertising are described. Relative concentration of consumer types in the audience of particular media content is determined by measuring the coincidence of key values identifying certain consumer types, and other key values identifying audiences of particular media content, in a database. | 03-14-2013 |
| 20130066725 | METHODS AND SYSTEMS FOR ACQUIRING ADVERTISEMENT IMPRESSIONS - A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user; decreasing loss or waste in advertisement space and opportunity for the publisher; and displaying advertisements only for an appropriate duration and being charged according to actual duration for the advertiser. In embodiments, the cost for a certain branding effect can be measured and used with higher accuracy. In embodiments where multiple advertisements are shown simultaneously or at various timings, the technology introduced here provides unique bidding models to allow an advertiser to bid for advertising space, of an advertisement display. The bidding models incorporate bidding based on CPS, a function of CPS and cost-per-click, effective CPS, etc. Conversion models for comparing advertising schema using traditional and newly introduced models are also disclosed. | 03-14-2013 |
| 20130073395 | ADVERTISEMENT FUNDED TELEPHONE CALLS - A method for rendering a document is disclosed. The method includes identifying a phone number in the document. The sponsorship configuration of the phone number is then determined. A caller account configuration is also determined. The caller account configuration is associated with a user of a device and the device is configured to display the document. The document is amended to format the phone number according to the sponsorship configuration and the caller account configuration. | 03-21-2013 |
| 20130073396 | ADVERTISEMENT EXCHANGE USING NEURO-RESPONSE DATA - Example methods, systems and machine readable instructions are disclosed for assessing advertising effectiveness based on neurological data. An example method includes determining advertisement slot characteristics for a plurality of advertisement slots. The example advertisement slot characteristics include subject resonance measured by determining a first event related potential from neuro-response data gathered from multiple regions of a brain of a subject, determining a second event related potential from the neuro-response data and calculating a differential measurement of the first event related potential and the second event related potential, the subject resonance based on the differential measurement. The example method also includes matching the plurality of advertisement slots with a plurality of advertisements based on the advertisement slot characteristics. | 03-21-2013 |
| 20130080259 | SYSTEMS AND METHODS FOR TARGETING AD IMPRESSIONS - The present disclosure includes a system, method, and article of manufacture for targeting ad impressions. A list of customer records may be transmitted to a service provider system that identifies a matched customer and installs a cookie on a web client associated with the matched customer. The system may further receive a campaign request from a merchant and transmit the campaign request to the service provider system which may add a flag to the cookie based on the campaign request as well as instruct a media buyer system to bid on an ad impression for the matched customer based on the flag. The system may further receive an expenditure associated with the matched customer who received the ad impression and compare the expenditure to an expenditure associated with a customer who did not receive targeted ad impression but fits parameters associated with the campaign request. | 03-28-2013 |
| 20130080260 | Targeted Digital Media Content - Method and system is provided for targeted digital media content delivery. The method includes: receiving activation of the targeting service by a consumer; determining a first value of a human emotion metric corresponding to the mood of a consumer at a first time before or while consuming digital media content; determining a second value of that human metric at a second time while consuming the digital media content. The method also includes: comparing the first value of human emotion metric with the second value in order to determine a change in emotion of the consumer; and targeting the media content in accordance with the change in emotion of the consumer. | 03-28-2013 |
| 20130080261 | COMMUNICATION SYSTEM WITH COMMERCIAL TRANSACTION OVERLAY WINDOW AND RELATED METHODS - A communication system may include a server, and a computing device communicating with the server and including a display, and a processor cooperating with the display. The processor may be for receiving commercial transaction content from the server and presenting the commercial transaction content on the display, detecting a first trigger event causing a removal of the commercial transaction content from the display and presenting new content from the server on the display, and presenting the new content and an overlay window on the display, the overlay window including the commercial transaction content. | 03-28-2013 |
| 20130085864 | MOBILE CONTENT DELIVERY - Methods and apparatus, including computer program products, for mobile content delivery. A method includes, in a mobile network, maintaining a database of mobile subscriber information for mobile subscribers derived from the mobile network, receiving a request for content from a mobile subscriber, loading the requested content, processing the requested content in conjunction with mobile subscriber information in the database of mobile subscriber information, and delivering the processed requested content to the mobile subscriber. | 04-04-2013 |
| 20130085865 | CONTEXT-CONTINGENT TARGETING IN ONLINE ADVERTISING - An advertising exchange server for context-contingent targeting of online advertisements may include a processor, memory, a communication interface, and a database saved in system storage to store advertisements saved in relation to advertising attributes. The processor may be configured to work with the communication interface to provide an option for an advertiser to express a targeting profile using a freeform mixture of logical operations including a plurality of targeting attributes, the freeform mixture of logical operations excluding solely a series of conjunctive combinations. The processor may receive, and store in memory, the expressed targeting profile and at least one associated advertisement from the advertiser. The processor may receive and match an advertising opportunity with one or more targeting attributes of the targeting profile. The processor may deliver the advertisement associated with the targeting profile that substantially matches the advertising opportunity to fill the advertising opportunity. | 04-04-2013 |
| 20130097026 | AD PLACEMENT - This invention concerns optimal ad selection for Web pages by selecting and updating an attribute set, obtaining and updating an ad-attribute profile, and optimally choosing the next ad. The present invention associates a set of attributes with each customer. The attributes reflect the customers' interests and they incorporate the characteristics that impact ad selection. Similarly, the present invention associates with each ad an ad-attribute profile in order to calculate a customer's estimated ad selection probability and measure the uncertainty in that estimate. An ad selection algorithm optimally selects which ad to show based on the click probability estimates and the uncertainties regarding these estimates. | 04-18-2013 |
| 20130103503 | AdHeat Advertisement Model for Social Network - In one implementation, a computer-implemented method includes receiving at a server information indicating activity levels of users of a computer-implemented social network or acquaintance relationships of the users on the computer-implemented social network. The method further includes generating by the server influence scores for the users based on the received information. The method also includes recursively propagating by the server an ad through the computer-implemented social network between users having an acquaintance relationship by transmitting the ad from a propagating user to a recipient user when a difference between a first influence score of the propagating user and a second influence score of the recipient user is greater than a threshold. | 04-25-2013 |
| 20130117126 | SYSTEM AND METHOD FOR SECURE MANAGEMENT OF CUSTOMER DATA IN A LOYALTY PROGRAM - Anonymous marketing is provided to participating customers in a loyalty campaign. | 05-09-2013 |
| 20130117127 | CONTEXTUAL AD STORIES - In one embodiment, a set of advertisements may be identified based, at least in part, upon a profile of a user. The set of advertisements may include a plurality of advertisements, where each of the plurality of advertisements corresponds to a different one of a plurality of contexts. A context of the user may be ascertained. One of the plurality of advertisements may be selected based, at least in part, upon the context of the user. The selected one of the plurality of advertisements may be provided. | 05-09-2013 |
| 20130117128 | SYSTEM AND METHOD FOR SECURE MARKETING OF CUSTOMER DATA IN A LOYALTY PROGRAM - Anonymous marketing is provided to participating customers in a loyalty campaign. Customer data is obtained from a customer via a mobile communication device of the customer and stored on a customer database. The customer data includes personal identification data which inherently reveals the identities or contact destinations of the participating customers. Without sharing personal identification data with a business interested in marketing to participating customers, marketing content and designated marketing criteria are obtained from the business entity. Target customers are then selected based on the designated marketing criteria. The marketing content is then be provided to the target customers on behalf of the business without ever having shared personal identification data with the business. | 05-09-2013 |
| 20130117129 | FIXED POSITION INTERACTIVE ADVERTISING - Computer-based systems and methods for an advertisement displayed on a fixed position on a web browser window displaying a visible portion of a web page. The fixed position advertisement remains in its fixed position in view of the user as the user scrolls the web page in various directions. The advertisement may be sized, shaped, or formatted based on the available space on the web page and on the content of the advertisement. The advertisement may include a variety of static and dynamic content, including interaction prompts and other elements, which may enable an engagement-based revenue generation model. | 05-09-2013 |
| 20130124328 | METHODS AND SYSTEMS FOR PROVIDING CHILD-ORIENTED COMPUTER NETWORK APPLICATIONS, ADVERTISING, AND USER FEEDBACK - Exemplary methods and devices in accordance with the disclosure relate generally to networked provisioning of content to young users such as children, as well as providing user monitoring and customized feedback and other information to parents and others. More particularly, but not exclusively, embodiments in accordance with the disclosure relate to systems, methods, devices, and computer media for receiving user input associated with provided or available content, processing the input, and providing information such as text, video, audio, other media, advertising, and feedback associated with user inputs and preferences to a person associated with the user. | 05-16-2013 |
| 20130124329 | VALIDATION OF DATA FOR TARGETING USERS ACROSS MULTIPLE COMMUNICATION DEVICES ACCESSED BY THE SAME USER - A system for validating user identifications is configured to perform the steps of: (a) receiving at a data management platform a plurality of first user identifications associated with a first communication device accessed by a first user, wherein the data management platform includes data relating to the first user; (b) receiving at the data management platform a plurality of second user identifications associated with a second communication device accessed by a second user; and (c) determining at the data management platform via a predetermined number of the plurality of receipts of the first and second user identifications that the first user accessing the first communication device is the second user accessing the second communication device. | 05-16-2013 |
| 20130124330 | SYSTEM FOR DETERMINING INTERESTS OF USERS OF MOBILE AND NONMOBILE COMMUNICATION DEVICES BASED ON DATA RECEIVED FROM A PLURALITY OF DATA PROVIDERS - A system for determining interests of users of mobile and non-mobile communication devices based on data received from a plurality of data providers, wherein the system is configured to perform the steps of: (a) obtaining multiple datasets, wherein each dataset comprises at least one user and at least one corresponding attribute for the at least one user; (b) creating a first cluster comprising a first user from at least one dataset and the at least one corresponding attribute for the first user; (c) creating a second cluster comprising a second user from the at least one dataset and the at least one corresponding attribute for the second user; (d) merging the first cluster with the second cluster; and (e) assigning values to previously unknown attributes based on probabilistic estimations. | 05-16-2013 |
| 20130124331 | IDENTIFYING A SAME USER OF MULTIPLE COMMUNICATION DEVICES BASED ON APPLICATION USE PATTERNS - A system for identifying a same user of multiple communication devices is configured to perform the steps of: (a) receiving first data relating to a first device operated by a user; (b) receiving second data relating to a second device operated by a user; (c) determining that the user of the first device is the user of the second device based on identifying that the first data is substantially the same as the second data; and (d) selecting and transmitting a sponsored content to the second device for display thereon, wherein the sponsored content has a relevance to the first and second data and/or a user characteristic datum associated with the user. | 05-16-2013 |
| 20130124332 | CREATION OF A UNIVERSAL PROFILE OF A USER BY IDENTIFYING A SAME DATUM ACROSS A PLURALITY OF USER PROFILES CORRESPONDING TO THE USER - A system for identifying a same user of multiple communication devices is configured to perform the steps of: (a) receiving first data relating to a first device operated by a user; (b) receiving second data relating to a second device operated by a user; (c) determining that the user of the first device is the user of the second device based on identifying that the first data is substantially the same as the second data; and (d) selecting and transmitting a sponsored content to the second device for display thereon, wherein the sponsored content has a relevance to the first and second data and/or a user characteristic datum associated with the user. | 05-16-2013 |
| 20130124333 | CREATION OF A UNIVERSAL PROFILE OF A USER BY IDENTIFYING SIMILAR USER-MANAGED ASSETS ON A PLURALITY OF DEVICES OF THE USER - A system for identifying a same user of multiple communication devices is configured to perform the steps of: (a) receiving first data relating to a first device operated by a user; (b) receiving second data relating to a second device operated by a user; (c) determining that the user of the first device is the user of the second device based on identifying that the first data is substantially the same as the second data; and (d) selecting and transmitting a sponsored content to the second device for display thereon, wherein the sponsored content has a relevance to the first and second data and/or a user characteristic datum associated with the user. | 05-16-2013 |
| 20130124334 | ORDER FULFILLMENT SYSTEM AND METHOD FOR PRINTING PRODUCTS INCLUDING INDIVIDUALIZED INFORMATION - Interactive custom printed order placement and fulfillment systems and methods for placing, selling, accepting, proofing, transmitting, producing, servicing, and delivering orders for printed products including individualized or personalized information in time-efficient ways. Video conferencing technicians can provide direct access to professional, expert, and knowledgeable help. The interactive custom printed order fulfillment systems and methods further provide opportunities for targeted up-sells, cross-promotion, advertising, marketing, and information management to benefit those placing orders, those facilitating or brokering orders, and those producing and delivering orders, thereby increasing information efficiency. | 05-16-2013 |
| 20130124335 | System for Delivering Advertisements to Wireless Communication Devices - An advertising system and method for a communication system that delivers advertisements to subscribers based on the respective subscriber data. The advertisers, through the provider of the system, have advertisements selected and delivered to the subscriber based on the subscriber data. The advertiser pays for advertisement delivery such that the provider can offer reduced rates or free communication services to the subscribers. The provider is capable through the system to update the subscriber data in real time including personal profile, purchase history, financial condition, and location. The provider through the system is capable of establishing advertisement delivery priority by evaluating the subscriber data in real time just prior to triggering advertisement delivery. The advertisement can fee delivered in place of ring tones, at the end of the conversation, and while waiting for the other party to answer. | 05-16-2013 |
| 20130124336 | DATA STORAGE AND RETRIEVAL - A method for data forwarding storage and retrieval in a network of interconnected computer system nodes may include directing data to a computer memory, continuously forwarding the data, from one computer memory to anther computer memory in the network of interconnected computer system nodes without storing on any physical storage device in the network, and retrieving the data in response to an activity. | 05-16-2013 |
| 20130132206 | SYSTEM AND METHOD FOR NON INTRUSIVE DELIVERY OF MESSAGES TO A DEVICE - A method for non intrusive delivery of messages to a device, characterized in that it comprises the steps of:—at a server:—identifying messages according to historical data received from at least the device and—sending the identified messages to the device through a network,—at the device:—receiving the messages,—filtering, in function of a user's profile stored in storage means of the device, retained messages to be stored in storage means of the device and messages to be removed from the device,—storing retained messages in storage means of the device,—detecting (1) an interstitial event,—determining (2) whether said interstitial event matches at least one interstitial event type defined by user's profile stored in the device,—if said interstitial event matches at least one interstitial event type defined by the user's profile, selecting (3) among said retained messages a message matching said user's profile,—displaying (4) on the device a message invitation, the message invitation comprising a request for a consent from the user (5),—in case the device receives a consent from the user, then displaying (5) on the device a main part of said selected message,—creating or updating locally a log tracing the user behaviour in regard to the request for consent,—updating on the device said user's profile with said log. | 05-23-2013 |
| 20130138512 | ELECTRONIC PROFILE DEVELOPMENT, STORAGE, USE, AND SYSTEMS THEREFOR - Examples of the present invention include profiling systems that store, manage, and utilize profile information to take predictive or deterministic action. Embodiments of the invention allow the profiling system to be used as a trusted intermediary where the profile owning entity controls access to their profile information across their network of devices and services. | 05-30-2013 |
| 20130138513 | Contextual Information - Methods, systems, and products provide contextual information for communications. A call, for example, is processed from an origination address to a destination address. A query is made for a brand of device associated with the origination address making the call. The brand of device is announced during the call. | 05-30-2013 |
| 20130144725 | PRESENTING CONTENT TO A USER IN ACCORDANCE WITH AN AGREED UPON CONTENT-PRESENTATION POLICY - Systems and methods are provided for presenting content to a user. An exemplary method involves establishing a relationship between a first device and the user, wherein, based on the relationship, one or more instances of secondary content are automatically excluded from display by the first device while primary content is displayed by the first device. The method continues by presenting an instance of secondary content to the user in a manner that is influenced by the relationship. | 06-06-2013 |
| 20130151345 | SOCIAL REPUTATION ADS - In one embodiment, a social authority score associated with a user is determined, where the social authority score indicates a level of social influence of the user. One of a plurality of advertisements is identified based, at least in part, upon the social authority score associated with the user. The one of the plurality of advertisements is then provided to the user. | 06-13-2013 |
| 20130151346 | REDACTING PORTIONS OF ADVERTISEMENTS DELIVERED TO UNDERAGE USERS - An advertising system provides online advertisements to users of an online system, where portions of the advertisements are redacted if served to users who are underage. The system includes a data store, which stores advertisements that have a plurality of components. When a user is to be served an advertisement, the system determines the user's age, and then redacts portions of the advertisement that the user is not old enough to view. | 06-13-2013 |
| 20130151347 | Structured Questions in a Social Networking System - A social networking system includes a question and answer system that allows questions to be associated with social networking system objects. A question is received from a questioning user. A question term is identified, and an object associated with the question term is identified. The identified object is then associated with the question, and this association is stored. Question terms can be identified by the questioning user, or automatically, using contextual information. Question objects may also be identified by using template questions or sample questions provided by the social networking system. The stored association may be used to collection information about answering users, to auto-populate answers, and to generate social networking system stories. The stored association may also be used to collect information about the object of the stored association, to recommend an object to a user, to target advertising to users, and to recommend answers to users. | 06-13-2013 |
| 20130151348 | METHOD AND SYSTEM FOR BUILDING AN INFLUENCE COMMERCE NETWORK AND USE THEREOF - A method for generating an influence commerce network that facilitates to identify targeted users for promotion of products is provided. The method enables generating a product network using data related to products in an ecommerce website. The generated product network represents product-product links which represent relationship between related products from amongst the products. The method further enables generating a user network using data related to users present in a social networking website. The user network represents community links which represent relationship between users. Furthermore, the method enables analyzing data related to the user network and the product network and connecting the product network and the user network based on the analyzed data to generate an influence commerce network. The influence commerce network represents community-product links that further represents relationship between users in the user network and products in the product network. | 06-13-2013 |
| 20130159110 | TARGETING USERS OF A SOCIAL NETWORKING SYSTEM BASED ON INTEREST INTENSITY - A social networking system may enable advertisers to target advertisements to users interested, in varying levels of intensity, in concepts, locations, pages, and other objects on the social networking system. Targeting criteria for advertisements may include explicit interest intensity levels in selected objects. Using past histories of user engagement, location information, and social graph information, a social networking system may generate a predictive model to estimate interest intensity levels of users in the selected objects. Advertisements may be targeted and provided to users based on interest intensity using the predictive model. | 06-20-2013 |
| 20130159111 | CUSTOMIZING BROWSING CONTENT BASED ON USER DATA INFERRED FROM TARGETED ADVERTISEMENTS - A system comprising a web server containing website content, where the web server is configured for receiving requests from IP addresses for the website content and delivering the requested website content from the web server to the requesting IP address. The system further comprises an inspector tool that is configured for inspecting an advertising feed targeted to a first IP address and inferring user data from the advertising feed, and also a supplemental content generator configured for generating supplemental content according to the user data inferred from the advertising feed and providing the supplemental content to the first IP address. | 06-20-2013 |
| 20130159112 | Advertisement Based on Application-Created Social Content - In one embodiment, a social-networking system accesses a social graph, identifies a first set of concept nodes associated with an application, connected to friends of a user, selects a second set of concept nodes from the first set of concept nodes based on edges connected to the concept nodes, and generates an advertisement for the application, where the advertisement includes information representing the concept nodes in the second set of concept nodes. | 06-20-2013 |
| 20130159113 | GROUP PERSONALIZATION - In one embodiment, a group of two or more individuals may be identified. A set of one or more features of the group of two or more individuals may be ascertained. An item may be selected from a plurality of items based, at least in part, upon the set of one or more features of the group of two or more individuals. The item may be recommended or presented to at least a portion of the two or more individuals. | 06-20-2013 |
| 20130159114 | CUSTOMIZING BROWSING CONTENT BASED ON USER DATA INFERRED FROM TARGETED ADVERTISEMENTS - Methods are provided for inferring user data based on a third-party advertising feed provided to a user while browsing a website hosted by a web server. One method includes receiving, at a web server, a request from a first user at a first IP address for content hosted on the web server, and delivering the requested content from the web server to the first IP address. An advertising feed targeted to the first IP address is inspected and user data from the advertising feed is inferred. The method then generates supplemental content according to the user data inferred from the advertising feed, and provides the supplemental content to the first IP address. | 06-20-2013 |
| 20130159115 | TARGETING ITEMS TO A USER OF A SOCIAL NETWORKING SYSTEM BASED ON A PREDICTED EVENT FOR THE USER - A social networking system predicts a life event (e.g., birthday, change in marital status, relationship status, etc.) for a target user based on information associated with the user. The social networking system identifies gift suggestions to provide to one or more friends of the user based on the predicted event. A gift suggestion may include an invitation to purchase or send an item, voucher, or other gift to the target user, wherein the gift may be determined based on information about the target user's interests obtained by the social networking system. The social networking system sends a gift suggestion to one or more friends of the target user, where the gift suggestion identifies the predicted life event and provides the gift suggestion to the target user's friend. The advertisement may require action by multiple of the target user's friends before the gift is sent to the target user. | 06-20-2013 |
| 20130166389 | LIST-BASED ADVERTISEMENT SERVING - A computer system and method for list-based advertisement serving are provided. In at least one embodiment, a computer system or method may comprise creating advertisement lists before runtime based on list generation data, wherein each of the advertisement lists is associated with a respective target audience definition. The computer system or method may also comprise allocating advertisements among the advertisement lists before runtime, based on the list generation data, to cause each advertisement list to include a prioritized sequence of advertisements. | 06-27-2013 |
| 20130166390 | CROWD-DETERMINED FILE SIZE UPLOADING METHODS, DEVICES AND SYSTEMS - Various embodiments include methods for uploading files to a social media website, including reformatting the selected files to reduce the amount of bandwidth required in the upload, uploading the reformatted files to a social media website server, receiving an indication of the popularity of certain identified files, and uploading from to the server the identified popular files in full or larger format. The social media website server may determine the popularity of files based on user interactions with the files, and request greater resolution versions of the files when the interactions exceed a popularity threshold. | 06-27-2013 |
| 20130166391 | CROWD-DETERMINED FILE UPLOADING METHODS, DEVICES, AND SYSTEMS - Various embodiments include methods for uploading files to a social media website, including receiving in a computing device a user input identifying files for upload to a social media website, selecting one or more files representative of the selected files, uploading the representative files to a social media website server, receiving in the computing device from the social media website server a request for upload of files similar to identified particular representative files, and uploading the additional files that are similar to the identified particular representative files. The social media website server may determine the popularity of files based on user interactions with the files, and request additional files similar to the particular uploaded files when the interactions exceed a popularity threshold. | 06-27-2013 |
| 20130173393 | CUSTOMIZING OFFERS BASED ON THE OPPORTUNITY COST OF THE USER - Embodiments of the present invention relate to systems, apparatus, methods and computer program products for providing users customized offers that reflect the user's opportunity cost associated with accepting the offer. In this regard, the customized offers may include additional savings, in terms of an additional discount, percentage-off or other incentive, to account for the user's specific transportation costs, time costs and the like. In additional embodiments the customization accounts for the user's propensity for accepting offers and adjusts the offer discount, percentage-off or other incentive based on their historical acceptance rates. By customizing the offers to account for opportunity costs, and in some embodiments historical offer acceptance rates, the present invention serves to increase offer acceptance, thereby benefiting the program provider and/or the merchants offering the offers/deals. | 07-04-2013 |
| 20130173394 | INTEGRATED AND SYNCHRONIZED CROSS PLATFORM DELIVERY SYSTEM - A system and method for delivering targeted advertisements to consumers by inserting the targeted advertisements into a content stream. The content stream may be monitored for advertisement placement opportunities, such that the targeted advertisements may be seamlessly inserted into the content stream to replace an advertisement in the content stream. The content stream's owner and/or provider may be identified such that revenues from the targeted advertisement may be shared with the owner's and/or providers. The system and method are further able to use a biometric recognition technique to verify that the targeted advertisement is actually delivered to the targeted consumer. Another aspect allows the targeted advertisements to be delivered across multiple platforms in accordance with an advertising campaign. | 07-04-2013 |
| 20130179268 | PRESENTING DEALS TO A USER OF SOCIAL NETWORKING SYSTEM - A social networking system suggests deals relevant to a user. The deals are selected for suggestion based on social information associated with the user. Social information used for selecting candidate deals for a user includes information describing other users connected to the user and their associations with the candidate deals or with related deals, for example, deals from the same provider. Associations of connections of the user with the candidate deals may be determined based on actions associated with the candidate deals performed by the connections. The actions performed by the connections may be weighted based on types of the actions to determine a measure of relevance of the candidate deal for the user. Candidate deals are selected from a set of deals by applying deal targeting criteria received from deal providers. The deal targeting criteria specify attributes describing users to be targeted for a particular deal. | 07-11-2013 |
| 20130179269 | ENTERPRISE MARKETING SYSTEM AND COMPUTER PROGRAM PRODUCT FOR FACILITATING RETAIL NEGOTIATION BETWEEN MERCHANTS AND CONSUMERS - A method, computer program product and system are disclosed for tracking and soliciting potential consumers of selected commercial offerings by third-parties who have subscribed to a marketing network. In some embodiments, a system forwards consumer requests for commercial offerings to merchants while also gathering information relevant to the geographic position of consumers in the marketing network. The system and method make use of mobile locator mechanism in consumer cellular phones to gather information about consumer proximity to retail business incorporated into a marketing network. Consumer requests are forwarded to a server capable of quickly identifying merchants near selected consumers, which merchants are subsequently prompted to craft commercial offerings specific to the consumer submitting the consumer request. Merchants and consumer are put into near real-time negotiations for products or services. | 07-11-2013 |
| 20130179270 | COMPUTER IMPLEMENTED ENTERPRISE MARKETING SYSTEM AND METHOD FOR FACILITATING RETAIL NEGOTIATION BETWEEN MERCHANTS AND CONSUMERS - A method, computer program product and system are disclosed for tracking and soliciting potential consumers of selected commercial offerings by third-parties who have subscribed to a marketing network. In some embodiments, a system forwards consumer requests for commercial offerings to merchants while also gathering information relevant to the geographic position of consumers in the marketing network. The system and method make use of mobile locator mechanism in consumer cellular phones to gather information about consumer proximity to retail business incorporated into a marketing network. Consumer requests are forwarded to a server capable of quickly identifying merchants near selected consumers, which merchants are subsequently prompted to craft commercial offerings specific to the consumer submitting the consumer request. Merchants and consumer are put into near real-time negotiations for products or services. | 07-11-2013 |
| 20130179271 | Grouping and Ordering Advertising Units Based on User Activity - A viewing user is provided with an ordered group of advertising units when accessing content associated with a social networking system. Each of the advertising units can be related to a user activity, where the user activity is performed at least by the viewing user or a friend of the viewing user. The advertising units can be ordered using a sales funnel. In particular, the sales funnel may include a number of different positions. Each advertising unit can be assigned to a position in the sales funnel. Based on each advertising unit's position in the sales funnel, an ordering for the advertising units can be determined. The ordering can be used to place the advertising units on a web page requested by the viewing user. | 07-11-2013 |
| 20130179272 | Communication Network System and Service Provider - In order to help system users organize the user data and communications, a service provider system organizes the user data according to a specific system data architecture using W | 07-11-2013 |
| 20130185159 | SYSTEM AND METHODS FOR MARKETING COMMUNICATIONS AND PROMOTION AUTOMATION - A system for integrating customer databases, the system including a merchant database received from a first merchant, the merchant database including a plurality of individual customer entries, a database provided by a promoter, an integration engine for integrating the merchant database with the promoter database, a promotion engine configured to obtain additional information relating to each of the plurality of individual customer entries and an extraction engine configured to extract an extraction database from the promoter database. The integration engine is configured to maintain a differentiation between the merchant database and the promoter database. The extraction database includes the merchant database and the additional information related to each of the plurality of individual customer entries obtained by the promotion engine. | 07-18-2013 |
| 20130185160 | SYSTEM, METHOD AND COMPUTER PROGRAM PRODUCT FOR ADVERTISING - A system, method and computer program product to provide content and information and track levels of interaction with provided content and information. Exemplary embodiments may include a server that provides variable content to one or more people in the form of a website. The website may be dynamic to allow for the targeting of people with certain interests or targeted towards individuals. The server may provide content to attract viewers to the website, retain viewers on the website and direct viewers to any other website, product offering or service offering through any of a variety of manners. | 07-18-2013 |
| 20130191222 | SOCIAL RELATIONSHIP-BASED TRADING SYSTEM - Techniques are disclosed relating to a marketplace service for a plurality of users that includes a first user and a second user. In one embodiment, a computer system determines whether to present item information from the first user to the second user within the marketplace service, wherein the item information relates to a transaction in an item. This determination may be based on accessed relationship information indicating a social relationship between the first and second users within an information sharing service. The information sharing service may be separate from the marketplace service in some embodiments. The determination whether to present information from the first user to the second user may also be based on credit relationship information pertaining to these users. In one embodiment, the presented item information may relate to a financial instrument. | 07-25-2013 |
| 20130191223 | SYSTEMS AND METHODS TO DETERMINE USER PREFERENCES FOR TARGETED OFFERS - A computing apparatus is configured to use a dynamic questionnaire, designed based on the spending patterns identified in the transaction data of a plurality of accounts, to determine the spending preferences of a user in accordance with the answers to the dynamic questionnaire and the spending patterns. Offers are customized for and targeted to the user based on the spending preferences of the user. | 07-25-2013 |
| 20130191224 | METHOD AND SYSTEM FOR RESERVING FUTURE PURCHASES OF GOODS AND SERVICES - A method and system for reserving future purchases of goods or services or events. Electronic options are provided for desired goods or services or events. Electronic option terms and electronic option fees for the plural electronic options are dynamically and periodically adjusted in real-time. This provides optimal electronic option use and optimal electronic term and optimal electronic option fee adjustment for plural different suppliers of good or services or events provided and used with electronic options. | 07-25-2013 |
| 20130198005 | SYSTEM, METHOD, AND INFRASTRUCTURE FOR REAL-TIME LIVE STREAMING CONTENT - Provided are systems and methods for using an existing management server infrastructure to deliver video-on-demand or streaming content, including real-time live streaming Existing client content playback devices, such as IPTVs, may be employed to stream content items, obtain advertisements, track user's viewing behaviors, and the like. By reusing existing client devices, there is no need for additional hardware purchases on the user side. By reusing existing management server infrastructures, capital expenses are also reduced. In such a system, a user can watch both video-on-demand and streaming audiovisual content. | 08-01-2013 |
| 20130198006 | PROVIDING TARGETED CONTENT FOR MULTIPLE USERS - Systems and methods for providing content are described. An image and a set of faces in the image are determined. Each face in the set of laces corresponds with a user of a display screen. For each face in the set, an identifier is determined, content targeted for the face is selected, a location of the face within the image is determined, and using the face location, a location on the display screen for providing a visualization of the targeted content is determined. | 08-01-2013 |
| 20130198007 | SYSTEM AND PROCESS FOR IMPROVING PRODUCT RECOMMENDATIONS FOR USE IN PROVIDING PERSONALIZED ADVERTISEMENTS TO RETAIL CUSTOMERS - A system and process for improving product recommendations for a first user includes receiving a request for one or more product recommendations for a first user, each product recommendation being associated with any one of a plurality of retailers, receiving a plurality of recommendation sets from one or more automated product recommendation systems, wherein the plurality of recommendation sets are generated using different selection models and using ensemble learning to select one or more most relevant product recommendation sets from the plurality of product recommendation sets. | 08-01-2013 |
| 20130198008 | Social Advertisements And Other Informational Messages On A Social Networking Website, And Advertising Model For Same - A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website generates socially relevant ads for the member based on the actions logged for other members on the website to whom the member is connected (i.e., the member's online friends). The advertiser associated with the social ad may compensate the social networking website for publishing the ad on the website. When presenting a member with a social ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the social ad. The expected value may be computed according to a function that includes the member's affinity for the ad content and the bid amount. The technique is also applied for providing socially relevant information off the social networking website. | 08-01-2013 |
| 20130198009 | METHOD AND SYSTEM FOR RESERVING FUTURE PURCHASES OF GOODS AND SERVICES - A method and system for reserving future purchases of goods or services or events. Electronic options are provided for desired goods or services or events on communications network and a cloud communications network. One or more graphical buttons are used to display electronic option information. A display appearance of the one or more graphical buttons are dynamically changed based on actions completed on the electronic options. The electronic options and the one or more graphical buttons are displayed on one or more client network devices and/or one or more server network devices for one or more retail sites, a social networking sites, social couponing sites, social virtual reality sites, social virtual gaming sites, or social fantasy sports gaming sites. | 08-01-2013 |
| 20130204707 | INTERACTIVE DIGITAL ADVERTISING SYSTEM - A interactive digital advertising system including a soft-copy display including at least an information display region and a command control region, a digital image capture system positioned to capture a time sequence of images of users located in a field-of-view of the soft-copy display, and a storage memory storing a library of advertisements. A time sequence of images is analyzed to detect a plurality of users, and at least one of the users is designated to be a controlling user. The captured images are displayed in the command control region, wherein the detected users are demarked using graphical elements. The captured time sequence of images is analyzed to determine one or more demographic attributes relating to the designated controlling user, and a particular advertisement from the library of advertisements is selected and displayed in the information display region responsive to the determined demographic information. | 08-08-2013 |
| 20130204708 | PROVIDING TARGETED OFFERS BASED ON DYNAMIC ATTRIBUTES OF USERS - A server device receives, from a third party device, a question about a behavior of a user. The server device identifies an attribute required to provide an answer to the question, determines whether a profile of the user includes the attribute, and determines the answer based on the attribute when the profile includes the attribute, where the answer does not include any information that identifies the user. The server device also transmits the answer to the third party. | 08-08-2013 |
| 20130204709 | METHOD AND APPARATUS FOR PROVIDING ADS ON WEBSITES TO WEBSITE VISITORS BASED ON BEHAVIORAL TARGETING - An ad server provides very narrowly targeted ads from an ad campaign to the visitor of a website. The visitor has a known characteristic parameter, based for example on his musical preference. The ad is then selected that pertains to an advertising segment of interest to other visitors sharing the characteristic parameter. | 08-08-2013 |
| 20130204710 | SEQUENCING DISPLAY ITEMS IN A SOCIAL NETWORKING SYSTEM - In one embodiment, the social networking selects a display item to display to a viewing user based on information about the viewing user and a display sequence tree associated with an ad campaign. The display items include advertisements, sponsored stories, and content objects created by users. The information about the user includes the viewing user's interactions, the viewing user's demographic information, and the viewing user's inferred characteristics. A display sequence tree associated with an ad campaign is a hierarchical arrangement of nodes that correspond to display items and represent possible sequences of display items. An ad campaign includes at least one request for a display item. | 08-08-2013 |
| 20130204711 | METHOD AND SYSTEM FOR CREATING DATA-DRIVEN MULTIMEDIA ADVERTISEMENTS FOR DYNAMICALLY TARGETED AUDIENCE - Method, system, and programs for creating data-driven multimedia advertisements for dynamically targeted audience. In one example, data feed from one or more sources is first received. Each source is associated with at least one product. The data feed from each source is analyzed to identify information related to any of the at least one product associated therewith. With respect to each product, a set of one or more campaign assembly packages (APs) are generated, each of which is directed to a target group, based on information characterizing the target group. With respect to each campaign AP, a pattern to be used for presenting the campaign AP to a target group is generated. The one or more campaign APs for each product and their corresponding patterns are stored in a storage for future use. | 08-08-2013 |
| 20130218685 | Offering an Object For Sale - A method performed by a network management node for offering an object for sale is disclosed. The network management node receives a sales offering request message from a user equipment, wherein the sales offering request message requests the network management node to offer a specific object for sale. In a subsequent step, information about the specific object is gathered from a unique network entity profile associated with the specific object, i.e. the object intended for sale. A sales ad is thereafter generated in step. The sales ad is generated on the basis of the gathered information about the object. Embodiments of the present invention presented herein also relate to methods, network management nodes, user equipments, systems, computer programs and computer program products for offering an object for sale. | 08-22-2013 |
| 20130218686 | Methods and Systems For Group Offers Within Group Chat - Techniques are provided which engage users and increase social interaction in group buying. Methods and systems may target a group of users if a group chat with one or more group offers based at least in part on the group chat information. The group offer may be displayed in the chat client. Users' responses to the proposed deal may be tracked. The group offer may be updated based at least in part on the users' responses to the group offer. The updated group offer may be displayed in the chat client. | 08-22-2013 |
| 20130218687 | Methods, systems and devices for determining a user interest and/or characteristic by employing a personalization engine - A user interest and/or characteristic may be determined when permission to access personal information associated with a user account stored in a database operated by a third party, such as a social media network or service, is received. Accessed personal information may be evaluated using different criteria and a concept graph relating a plurality of words and concepts to one another, and an interest and/or characteristic of the user may then be determined based on the evaluation. Accessed personal information may also be evaluated using different criteria, including proprietary algorithms, probabilistic distributions, and a generated concept graph, to determine a price recommendation for a given offer for the user, or the price sensitivity of the user generally. A user's response to personalized offerings and/or terms based upon this evaluation may then be used to determine more refined interests, characteristics, and/or pricing terms in an iterative process. | 08-22-2013 |
| 20130226706 | SYSTEMS AND METHODS FOR IDENTIFYING FINANCIAL RELATIONSHIPS - Improved systems and methods are provided for identifying financial relationships. In particular, financial relationships may be identified by associating tradelines with one or more people who sign or co-sign on the tradeline. In various embodiments a method is provided comprising, receiving, at a computer-based system for credit data analysis comprising a processor and a tangible, non-transitory memory, credit reporting data relating to a tradeline, parsing, by the computer-based system, the credit reporting data to yield primary debtor data and secondary debtor data, and linking, by the computer-based system, the tradeline with the primary debtor data and the secondary debtor data. | 08-29-2013 |
| 20130226707 | SYSTEMS AND METHODS FOR INTERACTIVELY DELIVERING ADVERTISEMENT UNITS TO A WEB BROWSER - A system for interactive delivery of advertisement units is disclosed. The system includes a client web browser, an advertisement unit database, and an advertisement unit server element. | 08-29-2013 |
| 20130226708 | SYSTEM AND METHOD FOR PROVIDING SOFTWARE TOOLS WITHIN AN ONLINE PLATFORM FOR ORGANIZING GROUPS AND COMMUNICATING WITH MEMBER CLIENTS OF GROUP - A system and method for providing software tools within an online platform for organizing groups and facilitating communications among member clients of the groups are disclosed. Sub-groups can be created hierarchically below an umbrella group, where information associated with a sub-group is automatically shared with the umbrella group. A standardized set of tools is provided to facilitate philanthropic efforts by volunteer organizations, groups, companies, schools, and individuals. | 08-29-2013 |
| 20130226709 | METHODS AND SYSTEMS TO PRESENT NETWORK NOTIFICATIONS IN CONJUNCTION WITH DISPLAY ADVERTISEMENTS - Some embodiments of the present invention provide a mechanism for displaying in conjunction with a display advertisement one or more social network notifications or business network notifications generated from an online or web-based social/business networking service. The social/business network notifications displayed to a particular user generally include content that is associated with persons to whom the particular user is connected via a person-to-person connection established via the social/business networking service, and content that has some nexus to the display advertisement. In some instances, the network notification may relate to an interaction that a user has had with one or more services provided by the business or social networking service. | 08-29-2013 |
| 20130238444 | System and Method For Promotion and Networking of at Least Artists, Performers, Entertainers, Musicians, and Venues - Methods and systems for promotion and networking of at least artist and fans which enable artist to upload media files to a web site which can be searched, played and rated by fans. Demographic information profiles of fans can be created from fan ratings for each artist which can then be used for various purposes including artist marketing and providing targeted advertising when fans plays or views an artist's media. | 09-12-2013 |
| 20130238445 | SYSTEM FOR CREATING AND DISTRIBUTNG INTERACTIVE ADVERTISEMENTS TO MOBILE DEVICES - A system for mobile devices that facilitates the creation and dissemination of interactive advertisements to a plurality of mobile devices. A computer or PC comprising an interactive media creator is used to generate interactive advertisements and communicate it to a distribution server. Mobile devices have an interactive media client component to receive and present interactive media, such as these interactive advertisements, to a user. User response is collected, user interaction is monitored and reported. Charging for distributing advertisements is supported. | 09-12-2013 |
| 20130238446 | NETWORK NODE AD TARGETING - A computer-implemented method for displaying advertisements to members of a network comprises identifying one or more communities of members, identifying one or more influencers in the one or more communities, and placing one or more advertisements at the profiles of one or more members in the identified one or more communities. | 09-12-2013 |
| 20130246184 | METHOD AND SYSTEM FOR DISPLAYING A CONTEXTUAL ADVERTISEMENT ON A WEBPAGE - A method for displaying an advertisement includes storing, in a database, a plurality of keywords wherein each keyword in the plurality of keywords corresponds to a product or service, assigning a priority value to each keyword in the plurality of keywords, analyzing a webpage to identify a plurality of words displayed by the webpage. selecting a word in the plurality of words based on the assigned weight value, comparing the selected word to the plurality of keywords to obtain at least one matched keyword, selecting at least one keyword from the at least one matched keyword based on the assigned priority value, and modifying the webpage such that when a user of the webpage interacts with the selected word displayed by the webpage, an advertisement for the product or service corresponding to the at least one keyword is displayed. | 09-19-2013 |
| 20130246185 | SYSTEM AND METHOD FOR SHARING INCENTIVES AMONG GROUPS - A system and method for sharing incentives, restricted price reductions, and stored value quantities among groups of persons, more particularly to support sharing transactions between members in a group. The system and method for sharing incentives includes receiving item information for at least one item associated with a friend, displaying the item information in a location viewable by at least one authorized friend, and receiving a request from the authorized friend to take the item, and removing from view the item information associated with the item. | 09-19-2013 |
| 20130246186 | SOCIAL SHOPPING PLATFORM PROVIDING RECOMMENDER DISPLAY AND ADVERTISEMENT PUBLISHING AND SHOPPING METHOD THEREOF - Proposed is a social shopping platform including a social shopping website operatively connected to users through a computer network for allowing users to buy products and share shopping experience with other through the social shopping website. The social shopping website includes a recommender display and selection system for displaying the recommender information of the product and allowing the user to select the recommender of the product when the user is logged into the social shopping website and enters the product shopping page. Also, the social shopping website includes an advertisement publishing system for displaying the users and the information thereof that own the product which is most relevant to the product of which the user desires to buy and displaying the users and the information thereof that reveal the interest to the product which is relevant to the product of which the user desires to buy. | 09-19-2013 |
| 20130246187 | Systems and Methods for Tailoring Marketing - The systems and methods described herein may be used to recommend an item to a consumer. The methods may comprise determining, based on a collaborative filtering algorithm, a consumer relevance value associated with an item, and transmitting, based on the consumer relevance value, information associated with the item to a consumer. A collaborative filtering algorithm may receive as an input at least one of: a transaction history associated with the consumer, a demographic of the consumer, a consumer profile, a type of transaction account, a transaction account associated with the consumer, a period of time that the consumer has held a transaction account, a size of wallet, a share of wallet, and/or the like. The method may further comprise generating a ranked list of items based upon a plurality of consumer relevance values, transmitting a ranked list of items to a consumer, and/or re-ranking a ranked list of items based upon a merchant goal. | 09-19-2013 |
| 20130246188 | SYSTEM AND METHOD FOR PROVIDING SOCIAL NETWORK SERVICE - Provided are a method and system for providing a social network service that is connected to at least one subscriber terminal over a network. According to the present invention, a user may set up a goal in his/her life and put activities into practice. The user may apply other subscribers' life contents to himself/herself while viewing them during setting up the goal or putting the activities into practice, as needed. Comments from other users may function as catalyst in changing subscribers' mind and behaviors to live happily and successfully. | 09-19-2013 |
| 20130254040 | SYSTEMS AND METHODS FOR PROVIDING PROMOTIONAL CONTENT DURING A CALL ATTEMPT - Systems and methods for call management for providing promotional content in a telecommunications network are described herein. A dialed telephone number is determined from a call request. The call request originates from a mobile device of a user. During a call attempt, promotional content that correlates with the dialed telephone number is provided. | 09-26-2013 |
| 20130262237 | METHOD OF MARKETING BASED UPON A SAVINGS GOAL - A method of marketing related to a saving goal that includes a goal saver program having a management console. The management console permits a financial institution to configure a saving goal account, generate reports related to the savings goal accounts, and send targeted messages through a customer engagement engine based upon selected criteria related to the savings goal information and selected distribution channels. | 10-03-2013 |
| 20130262238 | System and method for customer involvement - A computer-implemented method for a customer involvement, comprising: creating or obtaining from one or more external sources, on a first computer system, a one or more parameters dependent filter for further promo-campaign distribution, wherein the one or more parameters dependent filter comprises one or more parameters; linkage, on the first computer system, of the created one or more parameters dependent filter with one or more preliminary created promo-campaigns; wherein the promo-campaign comprising an advertising and/or promotion information about one or more goods and/or services; distributing the one or more promo-campaigns associated with linked set of parameters from the one or more parameters dependent filter to the one or more computer systems, which correspond with set of the parameters listed in the one or more parameters dependent filter. | 10-03-2013 |
| 20130262239 | PRIORITIZING POTENTIAL TRANSACTION COUNTER-PARTIES WITH SOCIAL NETWORK CONTENT - A user installs a Peer-to-Peer Payment Application (“PPA”) on their mobile device. The PPA transmits the location of the user device to a server located in a Peer-to-Peer Payment System (“PPS”). The PPS may search for other devices within a certain proximity to the user that may be active. The PPS may search the social network content of the user to determine if any of the proximate devices users are likely counter-parties. If more than one likely counter-party is identified, the PPS may rank the counter-parties according to a preconfigured set of factors that define the strength of the connection to the user. These factors may include their status in the user's social networks, frequency of contact, prior transactions, or other factors that further establish a relationship. The PPS may transmit the ranked list of likely counter-parties to the PPA for display to the user on the device. | 10-03-2013 |
| 20130268369 | INTERACTIVE SYSTEM FOR PROVIDING AN INDIVIDUAL WITH CONTROL OF THE COLLECTION/DISTRIBUTION AND CONTENT MANAGEMENT OF TRANSACTION AND ACTIVITIES DATA - A method, a system and a computer program product for providing an individual with management/distribution control of the individual's personal information and transaction information. A transaction data management (TDM) utility executes on a data processing system and receives transaction reports from internal/external applications based on member permissions. Based on user configuration/request, the TDM utility records/displays the transaction information as a public announcement and/or a private record within a dynamic transaction/activity information profile. The TDM utility enables the individual to provide supplemental information describing transactions for which reports are received. In addition, the TDM utility enables the individual to provide a schedule of previous/future transactions. The TDM utility rates the individual according to the quality of transactions and the reliability of the transaction schedule . . . . The TDM utility categorizes activities outlined in the transaction reports/schedules. The TDM utility serves targeted advertisements to the individual and/or performs transactions involving the individual's information, based on permissions and compensation agreements. | 10-10-2013 |
| 20130268370 | METHOD, SERVER AND COMPUTER-READABLE RECORDING MEDIUM FOR PROVIDING USER-CUSTOMIZED INFORMATION USING E-BOOK SERVICE - A method includes the steps of: (a) setting a relationship between users by referring to at least one piece of information on direction between the user who gives an e-book as a gift and the other user who receives it, information on the number of times the gift has been provided, and information on a price of the gift; (b) judging a first user and a second user whose degree of friendliness exceeds a preset value; and (c) acquiring information on a degree of involvement in reading that shows to which level the second user has read the gift, if the gift is provided from the first user to the second user; and (d) providing a service by referring to information on the gift, if the information on the degree of involvement in reading is judged to exceed a prefixed value. | 10-10-2013 |
| 20130268371 | PROFILING METHOD AND SYSTEM - The invention relates to a method and system for profiling recipients into recipient categories on the basis of responses to content items provided to users. The profiling is based on rankings that are assigned to the content items, recipient categories, links between the content items and links between the content items and recipient categories. In one embodiment the ranking of a given content item is calculated on the basis of rankings of other content items having a link to the given content item, together with the ranking of the link between the content items, while the ranking of a given respondent in respect of a given recipient category is calculated on the basis of rankings of content items and/or categories that have a link to that recipient category. The links between content items and to the recipient categories indicate a particular response, by the respondent, in respect of content items. The recipients are profiled with respect to the recipient categories on the basis of the rankings assigned to the recipient categories. | 10-10-2013 |
| 20130268372 | SYSTEM, METHOD, AND COMPUTER-READABLE STORAGE MEDIUM FOR CONSOLIDATING AND PERSONALIZING THE DELIVERY OF MARKETING COMMUNICATIONS - A system, method, and computer-readable storage medium for enabling the aggregation of electronic marketing communication data distributed to consumers via an electronic network, such as the Internet, thereby providing one or more convenient mechanisms by which an individual may access and manage marketing communication data from one or more marketing entities distributed via one or more communication channels, including an improved inbox designed for marketing communications and multi-channel communications. | 10-10-2013 |
| 20130275228 | SYSTEM AND METHOD FOR FILTERING ADVERTISING IN A NETWORKING DEVICE - A network appliance configured to optimize advertising content displayed on an internal network. The appliance includes a network appliance input connected at least indirectly to an internal network and configured to receive a plurality of data packets including a request for advertising content, a data packet analyzer configured to monitor the plurality of data packets and to detect the request for advertising content, an advertisement profile generator configured to generate a user profile and to modify the request for advertising content based on the user profile, and a network appliance output connected at least indirectly to an external network and configured to transmit the plurality of data packets including the modified request for advertising content. | 10-17-2013 |
| 20130275229 | APPARATUS AND METHOD FOR UNIVERSAL PERSONAL DATA PORTABILITY - A universal personal data portability capability is disclosed. The universal personal data portability supports automated porting of personal data of a user from a plurality of environments to a personal data store of the user. | 10-17-2013 |
| 20130275230 | METHODS AND SYSTEMS FOR TARGETED ADVERTISING BASED ON PASSIVELY COLLECTED SENSOR-DETECTED OFFLINE BEHAVIOR - Methods and systems are disclosed for targeted advertising based on passively collected sensor-detected offline user behavior. | 10-17-2013 |
| 20130275231 | METHOD AND SYSTEM FOR EMBEDDING A PORTABLE AND CUSTOMIZABLE INCENTIVE APPLICATION ON A WEBSITE - An incentive server provides incentives on a site coupled to the incentive server via a network. The server includes a database and a logic engine. The database stores site data of a site which provides offerings to viewer(s). The offerings include goods, services and/or information. The site data includes viewer actions related to the offerings. The logic engine provides a portable incentive application to the site. The portable incentive application includes incentive components derived from the site data. | 10-17-2013 |
| 20130282493 | NON-UNIQUE IDENTIFIER FOR A GROUP OF MOBILE USERS - Embodiments are directed towards collecting, aggregating and indexing unique and non-unique user data from a plurality of users. The result for a query of this indexed aggregation of user data is provided in a plurality of sub-sets of aggregated user data. Each subset of aggregated user data corresponds to a particular portion of the plurality of users. Also, each of these particular portions of the users is set at least large enough to provide general anonymity for the individual users. User data may be collected by one or more user data suppliers and provided to a user data aggregator. In some embodiments, user data may be collected as unique user data, non-unique user data, or any combination thereof. In some embodiments, user data may be aggregated by zip code, expanded zip code, and/or one or more attributes. | 10-24-2013 |
| 20130282494 | Process and system for active communication using social media - A computer based process that is adapted to work with a social media visual interface to provide active and real-time communication between users. The social media membership is made up of a plurality of members and the process collects and compares personal information pertaining to each member to identify common characteristics between members. The process also collects and compares information pertaining to one or more travel destinations and/or information relating to activities at a travel destination as provided by each member. The process subsequently uses the information provided by each member to associate each member with another member or with a group of members where each associated member has provided similar characteristics and interests. | 10-24-2013 |
| 20130290108 | SELECTION OF TARGETED CONTENT BASED ON RELATIONSHIPS - Techniques for selecting a targeted content item for playback are described in various implementations. A method that implements the techniques may include receiving, at a computer system and from an image capture device, an image that includes a plurality of potential users of a presentation device. The method may also include processing the image, using the computer system, to determine an indication of a relationship between two or more of the plurality of potential users. The method may further include selecting, using the computer system, a targeted content item for playback on the presentation device based on the indication of the relationship. | 10-31-2013 |
| 20130290109 | Eliciting A Customer's Product Preference Propensities Among Sub-Groups In A Social Network - A method to elicit a customer's product preference propensities among sub-groups, with each of the sub-groups having multiple members based on at least one common attribute, begins when customer action data is collected through the actions of the customer in the sub-group. The actions include the customer's propensities to purchase a product while within the sub-group and the customers' responses to displayed marketing messages or surveys while within the sub-group. The customer action data collected in the sub-group is analyzed to determine a customer's product preference propensities in the sub-group. The customer is targeted, when within the sub-group, with an electronic display that includes at least one product that corresponds to the customer's product preference propensities within the sub-group. | 10-31-2013 |
| 20130290110 | SYSTEMS AND METHODS FOR PERSONALIZED GENERALIZED CONTENT RECOMMENDATIONS - Users receive content recommendations from a personalized, generalized recommendation service that aggregates and selects content of high personal relevance to each individual user from a large pool of both personal and public content. The received content is filtered and the content determined to be relevant is cached. When a user request for content is received, the cached content is rescored and the content determined to be most relevant based on satisfaction of a relevance threshold is selected and forwarded to the user. Feedback methodologies are also implemented so that a user's actions are taken into consideration in real time and can affect subsequent recommendations to the user. | 10-31-2013 |
| 20130290111 | SYSTEM AND METHOD FOR DELIVERY OF MARKETING FOR MULITPLE ENTITIES - A system for collecting and distributing advertisements to customers based on an event or attribute of the customers includes a client interface and a client database for storing advertising content. A processor receives distribution parameters from the client regarding the distribution of advertisement data to any one of a plurality of subscribers. A subscriber interface and a subscriber database are connected to the processor for storing profile data for each of the subscribers, the profile data including at least one dated attribute associated with the subscriber. For each of the client advertisement content stored in the client database, a corresponding distribution attribute is stored including at least in part a distribution date. The processor reviews a present date and compare against shared distribution dates and to distribute the advertisement content having the present date as a distribution date to one or more subscribers according to the distribution parameters. | 10-31-2013 |
| 20130290112 | METHODS AND SYSTEMS FOR FACILITATING SHOPPING - A shopper is presented with a customized online store whose inventory is defined by the shopper. In one embodiment, specification of the inventory is conducted in a bricks and mortar store—either during checkout, or by the shopper walking the aisles and scanning items with a barcode scanner pen or the like. The inventory may be defined—at least in part—by scanning items in the shopper's home. A variety of other novel features are also disclosed. | 10-31-2013 |
| 20130290113 | DESIRABILITY BASED SALES SYSTEM - A system that connects consumers with marketers by allowing marketers to post offers with a minimum desirability score or ranking that are made available to consumers that use a mobile or other device to access those offers and qualify for them based on a desirability score that is calculated for the user. | 10-31-2013 |
| 20130297426 | INSERTION OF USER-GENERATED CONTENT (UGC) INTO ADVERTISEMENTS BASED ON CONTRIBUTOR ATTRIBUTES - User-generated content (UGC) may be dynamically inserted into an advertisement (such as a web advertisement) or other media. UGC may be selected for insertion based on attributes of a target user or viewer (e.g., a person who will view an advertisement in a web browser). UGC may also be selected based on attributes of a contributor of UGC. For example, UGC authored by an expert male video-game player may be selected for insertion in an advertisement that is targeted to users who may be likely to be influenced by such a person. Conversely, target users that may not be a good match with a given contributor may not have content from the given contributor presented to them in an advertisement or other media. Weighted scoring mechanisms may determine whether a contributor of UGC is considered to be a match for a target user. | 11-07-2013 |
| 20130304584 | METHOD AND APPARATUS FOR PROVIDING DATA TO A USER DEVICE - An apparatus and method for providing data to a user device. The method includes accessing at least one game application for providing game content to the user device. A management application is used to communicate with the game application to control operation of the game application. Execution of the management application provides game content assets to selected user device based on parameters of the management application. | 11-14-2013 |
| 20130304585 | ADVERTISING AND INCENTIVES OVER A SOCIAL NETWORK - A method whereby advertisers wish to deliver at least one of offerings and advertising messages relative to at least one of a product and a service to a target audience of users selected by a system operator during an advertising campaign. The method includes defining the users within the context of a social network, selecting the users from among the users of the social network, storing the information relevant to the defined users and utilizing the information stored/defined within the social network to deliver the messages to the users in an optimal manner. | 11-14-2013 |
| 20130304586 | SYSTEM AND METHOD FOR DELIVERING CUSTOMIZED ADVERTISEMENTS WITHIN INTERACTIVE COMMUNICATION SYSTEMS - The present invention is a system and method for delivering customized electronic advertisements in an interactive communication system. The customized advertisements are selected based on consumer profiles and are then integrated with offerings maintained by different content providers. The preferred interactive communication system interconnects multiple consumer computers, multiple content provider computers and multiple Internet provider computers with an advertisement provider computer. Whenever a consumer directs one of the consumer computers to access an offering existing in one of the content provider computers, an advertising request is sent to the advertisement provider computer. Upon receiving the advertising request, the advertising provider computer generates a custom advertisement based on the consumer's profile. The custom advertisement is then combined with the offering from the content provider computer and displayed to the consumer. The advertisement provider computer also credits a consumer account, a content provider account and an internet provider account each time a consumer views a custom advertisement. Furthermore, the advertisement provider computer tracks consumer responses to the customized advertisements. | 11-14-2013 |
| 20130311298 | TARGETED AUDIO STREAM - A system and method is configured to receive a single video stream, synchronized with multiple audio streams, from a content producer. In addition, viewer information is received from a client device; and viewer profile information is retrieved. The client device is provided instructions to switch to one of the multiple audio streams that closely correspond to the viewer profile information, while maintaining the same video stream and synchronization. | 11-21-2013 |
| 20130311299 | INTERACTIVE PROPERTY COMMUNICATION SYSTEM - Disclosed herein, among other things, are apparatus and methods for interactive property communication. In various embodiments, an interactive property communication system includes two or more property communication nodes (PCNs) each adapted for coupling to an electrical service. PCNs include a radio transceiver for communications with a broker service adapted for controlling communications with one or more PCNs. | 11-21-2013 |
| 20130317914 | Method and System of advertising using electronic communication - A system and method of advertising using electronic communication, such as SMS or MMS. A website provides consumers the ability to select vendors they are interested in hearing from as well as the products they are interested in. Subscribers will also be able to select the frequency of messages they wish to receive from their chosen vendors. When vendors send out messages about product specials, only ‘matched’ subscribers will receive those messages. | 11-28-2013 |
| 20130317915 | METHOD AND APPARATUS FOR GENERATING A SALE OFFER OVER AN ELECTRONIC NETWORK SYSTEM - Computer-implemented systems and methods are provided for presenting sale offers over an electronic network system. In one implementation, a system is provided that comprises at least one network-communications interface that receives at least one offer for a good or service from a third party and an acceptance of the at least one offer from at least one of a plurality of user devices over a communications network. The system also includes at least one processor that executes a set of instructions to electronically present, over a communications network, the at least one offer to the plurality of user devices, wherein the at least one offer is presented at a time unpredictable to each user of each of the plurality of user devices and can only be accepted before the expiration of a limited duration that is preset according to a length of time or a quantity of goods or services. | 11-28-2013 |
| 20130317916 | LOCATION BASED TECHNOLOGY FOR SMART SHOPPING SERVICES - A method can include a mobile device, of a user determining location information corresponding to the mobile device within an establishment and communicating with a smart shopping infrastructure. The communicating may include providing the smart shopping infrastructure with the location information. The method can further include cross-referencing the location information with inventory information to determine a first location within the establishment where the mobile device is currently situated, and providing the mobile device with at least one smart shopping service based at least in part on the cross-referencing. | 11-28-2013 |
| 20130325623 | METHOD AND APPARATUS FOR REAL ESTATE CORRELATION AND MARKETING - Methods and apparatus for matching a real estate listing to a buyer profile and creating a marketing campaign based on the buyer profile are disclosed. The presently disclosed correlation and marketing system processes a plurality of previously executed real estate transactions to create a knowledge database. The knowledge database stores correlations between real estate attributes, buyer attributes, advertiser attributes, and publisher attributes. When a new real estate listing is entered in to the correlation and marketing system, the system uses the knowledge database to determine a buyer profile for that real estate listing. The correlation and marketing system also automatically generates a recommended marketing plan, marketing activities or media buys for that buyer profile based on the associated attributes. The real estate agent may then adjust the marketing plan. Once the marketing plan is accepted, it is automatically executed. | 12-05-2013 |
| 20130325624 | ACTIVE AUDIENCE CONTROL - An active control of advertising is enhanced through the use of solicited information to gain knowledge about a desired population of users. In some examples, this knowledge about users provides a self-identification of target users, and this self-identification is used to select further users with similar characteristics, who would also be likely to self-identify themselves as target users. | 12-05-2013 |
| 20130325625 | Systems and Methods for Delivering Tailored Content Based Upon a Consumer Profile - The present disclosure includes a system, method, and article of manufacture for aggregating a consumer profile, identifying tailored content (e.g., in response to a trigger event and/or based upon a consumer profile), and/or tailoring a digital destination. For example, the systems may receive direct data indicating an interest in receiving specific content, aggregate that data into a consumer profile, compare the consumer profile to content, and/or identify tailored content based upon the comparison. Further, the systems may communicate the tailored content to a web client associated with a consumer, receive a transaction request from a web client, and/or receive bids associated with tailored content. In addition, these systems may prioritize tailored content comprising a plurality of tailored offers and/or forecast a budget for an upcoming experience. | 12-05-2013 |
| 20130325626 | Systems and Methods for Delivering Tailored Content Based Upon a Consumer Profile - The present disclosure includes a system, method, and article of manufacture for aggregating a consumer profile, identifying tailored content (e.g., in response to a trigger event and/or based upon a consumer profile), and/or tailoring a digital destination. For example, the systems may receive direct data indicating an interest in receiving specific content, aggregate that data into a consumer profile, compare the consumer profile to content, and/or identify tailored content based upon the comparison. Further, the systems may communicate the tailored content to a web client associated with a consumer, receive a transaction request from a web client, and/or receive bids associated with tailored content. In addition, these systems may prioritize tailored content comprising a plurality of tailored offers and/or forecast a budget for an upcoming experience. | 12-05-2013 |
| 20130325627 | SYSTEM AND METHOD FOR ELICITING INFORMATION - The disclosure relates generally to a system and a method for eliciting information from a user by reducing the dimensionality of an item preference data and computing user preferences based on question responses received from the user. The questions include information about pseudo-independent items based on the reduced dimensionality item preference data. The recommendation system and method are operable to make item recommendations to a group of users and for initiating a transaction involving at least one of the recommended items. | 12-05-2013 |
| 20130325628 | System And Method To Communicate Targeted Information - A method for targeted advertising is disclosed. The method includes accessing at least one piece of demographic information associated with a user of a portable device, selecting an advertisement to be delivered to the user based at least in part on the demographic information, and initiating communication of a version of the advertisement configured for presentation at the portable device. | 12-05-2013 |
| 20130325629 | Interactive Advertising Based On License Plate Recognition - Systems and methods to determine a demographic attribute of a likely occupant of a passing vehicle based on a license plate number and present interactive media content to the likely occupant are presented. Interactive media content targeted to the likely occupant of the passing vehicle is selected based on the demographic attribute. In some embodiments, the selected media content is presented within view of the likely occupant of the vehicle. In some other embodiments, the selected media content is presented to the likely occupant via electronic message. The interactive media content includes an invitation to respond to the interactive media content electronically. A response to the interactive media content is received from a likely occupant of the vehicle. The response includes an indication that the occupant specifically recognized the interactive media content and an indication of the identity of the occupant. | 12-05-2013 |
| 20130325630 | Systems and Methods for Providing Personalized Content Browsing Experience - A method, a system, and a computer program product for providing personalized content browsing experience are provided. An archetype of a user is determined. The archetype is associated with at least one attribute. Content is filtered based on at least one attribute associated with the determined archetype and at least one descriptor associated with the content. The filtered content is provided to the user. | 12-05-2013 |
| 20130325631 | CROWDSOURCED ADVERTISEMENTS SPONSORED BY ADVERTISERS IN A SOCIAL NETWORKING ENVIRONMENT - Users of a social networking system are provided with advertisements when accessing content associated with the social networking system. The content of such advertisement may be generated by other users of the social networking system. An advertiser may provide an advertising template containing an advertised message and fields wherein a user can input an endorsement. The social networking system generates an advertisement responsive to the advertisement content provided by the advertiser and the endorsement content provided by the endorsing user. The social networking user can provide the generated advertisements to viewing users who meet the advertisement's targeting criteria, and display criteria or subject to privacy settings provided by the endorsing user. | 12-05-2013 |
| 20130325632 | Method and System for Providing Notification of Publications - Improved approaches to notifying others of publications are disclosed. These improved approaches enable notifications to be timely and reliably made. In one embodiment, a notifor requests notification of certain publications be performed in an automated and controlled manner, and then notifications for such certain publications are automatically prepared and electronically transmitted to one or more notifees. | 12-05-2013 |
| 20130332284 | CROSS-DEVICE OFFERS PLATFORM - Provided is computer-implemented process, the process including: accessing an offers engine user profile associated with a user and an offers engine, the offers engine user profile comprising a plurality of attributes associated with customization of an offers interface, the offers interface configured to provide a plurality of merchant offers; receiving over a network from a first user device and a first session of the offers interface a modification to an attribute of the plurality of attributes of the offers-engine user profile; storing the modified attribute in the offers-engine user profile; receiving over a network a request to access the offers interface in a second session from a second user device; modifying, with a processor, the offers interface based on the modified attribute to produce a customized offers interface; and transmitting over a network the customized offers interface to the second user device for use in the second session. | 12-12-2013 |
| 20130332285 | USER VACILLATION DETECTION AND RESPONSE - An embodiment of the present invention automatically detects when a user is in a state of vacillation based on user on-line behavior, records relevant parameters regarding the vacillation event, and then responds accordingly. This response may include providing relevant and/or targeted information that can be used by the user to help remove the indecision. The response may also or alternatively include providing third-party businesses, such as retailers, marketers, and advertisers, with information about vacillation events and associated behaviors for a single user or groups of users so that such businesses can identify potential markets/customers or directly engage similar users to facilitate the decision-making process. | 12-12-2013 |
| 20130332286 | ACTIVITY TYPE DETECTION AND TARGETED ADVERTISING SYSTEM - A physical activity data collection system may include one or more accelerometers configured to provide an output indicative of movements of an individual. The system may also include a controller configured to analyze information relating to the movements of the individual, based on the output of the one or more accelerometers; determine a physical activity type associated with the analyzed information; and store the determined physical activity type in a memory. | 12-12-2013 |
| 20130339153 | CUSTOMIZATION OF MULTIMEDIA - Disclosed are methods and apparatus for providing customized multimedia content to a user. Multimedia content is provided to a further user. The multimedia content comprises non-customizable, non-advertisement primary content and a customizable advertising opportunity. The further user may customize the advertising opportunity to produce customized multimedia content, which may then be sent, or shared with the user (for consumption by that user). Customization may include selecting an advertisement and including the selected advertisement in the advertising opportunity or selecting an advertising policy for the advertising opportunity. The advertisements (or policies) may be based on preferences (e.g., likes, dislikes, hobbies, interests) of the user. | 12-19-2013 |
| 20130339154 | SYSTEM AND METHOD FOR ASSEMBLING PERSONALIZED OFFERS - System and methods for delivering personalized offers are provided. In particular, based on an identification of a user from a plurality of users associated with a portal, items and inducements for an offer can be generated and delivered to the user. This involves identifying other user associated with the item and the portal and projecting a degree of interest for the user in the item based on similarity data between the plurality of users. The similarity data can be utilized and generated using a collaborative filter engine. Once items and corresponding inducements are identified, a communication can be provided for the user that facilitates access to information regarding the item and the associated inducement. | 12-19-2013 |
| 20130339155 | USER ADVERTISEMENT SPACE - The disclosure relates to providing advertisements to users of an online service. A method for providing advertisements to users of an online service is provided, including receiving, from a user of the online service, information related to content of the user provided via the online service to other users of the online service; associating at least some of the information with an advertisement space related to the content; providing, by the online service, advertisements based on the information associated with the advertisement space; selecting at least some of the provided advertisements for display in the advertisement space; and displaying the advertisement space to one or more of the other users viewing at least some of the related content. Furthermore, a server for providing advertisements and an online service hosted by the server are defined. | 12-19-2013 |
| 20130339156 | Method and Apparatus for Selecting an Advertisement for Display on a Digital Sign According to an Approaching Object - Selecting when to display one of a plurality of advertisements on a digital sign. An embodiment of the invention gathers video analytics data from a plurality of objects that pass by a sensor, and analyze the gathered video analytics data to determine a type for each of the objects. The embodiment then trains advertising models based on the determined types and selects an advertisement from a plurality of advertisements for display on the digital sign based on the trained advertising models. | 12-19-2013 |
| 20130346213 | Brand Promotion in a Social Networking System - A social networking system enables brands to form relationships with each other and use these relationships when communicating content to social networking system users. The social networking system receives an endorsement request from a brand to establish a relationship with another brand in the social networking system. Responsive to an approval from the other brand, the relationship is formed by the social networking system, and may be used to distribute content to users connected to one of the brands. For example, a brand may endorse an advertising brand, allowing the advertising brand to target the endorsement to users connected to the endorsing brand. The advertising brand may provide content, such as an advertisement, as well as the endorsement. | 12-26-2013 |
| 20130346214 | INFORMATION PROVIDING APPARATUS, ADVERTISEMENT DELIVERY SYSTEM, INFORMATION PROVIDING METHOD, AND INFORMATION PROVIDING PROGRAM - There is provided an information providing apparatus including a reception unit, a provision determining unit, and a request reply unit. The reception unit receives provision availability information indicating whether provision of user information for an advertisement delivery apparatus is permitted from a user terminal accessing any one of a plurality of site providing apparatuses or the like. The provision determining unit determines whether the provision availability information corresponding to the user terminal represents a provision permission in a case where an acquisition request for the user information relating to the user terminal is received from the advertisement delivery apparatus. The request reply unit replies to the advertisement delivery apparatus with the user information of the user terminal in a case where the provision permission is determined to be represented by the provision determining unit. | 12-26-2013 |
| 20130346215 | ADVERTISEMENT DISTRIBUTION APPARATUS, DISTRIBUTION METHOD, AND DISTRIBUTION PROGRAM - An advertisement distribution apparatus according to an embodiment includes a user information table, a determining unit, a request unit, and a distribution unit. The user information table stores user information about a user. When the advertisement distribution apparatus is accessed by a user terminal, the determining unit determines whether the user information of the user of the user terminal has been stored in the user information table. When the determining unit determines that the user information has not been stored in the storage unit, the request unit requests an information provision apparatus to transmit the user information. When the determining unit determines that the user information has not been stored in the storage unit, the distribution unit distributes advertisement content to the user terminal using the user information which is acquired from the information provision apparatus by the request unit. | 12-26-2013 |
| 20130346216 | TECHNIQUES FOR ASSIGNING PROMOTIONS TO CONTACT ENTITIES - A computer implemented method for target group management is described. The method includes producing a table including one or more group entries corresponding to one or more defined contact group entities with each of the entries having a first set of group attributes, and producing a visual representation of a marketing campaign, the representation including one or more instances of defined contact group entities, with the one or more instances having a second set of group attributes and with the representation linked to the table according to the second set of group attributes. | 12-26-2013 |
| 20140006168 | DETERMINING THE RELEVANCE OF OFFERS | 01-02-2014 |
| 20140012680 | Directed Advertising and Educational Information Systems - Directed advertising and educational information systems according to particular embodiments include an academic portion and a token portion. In various embodiments, the academic portion is configured to display educational information to a user. The educational information may include grade information, information about homework assignments, school news, and other educational information. In particular embodiments, the token portion is configured to display offers to the user based at least in part on the educational information. In various embodiments, the offers may include a donation to a particular organization such as an educational institution. In particular embodiments, the system is configured to receive an indication of products be purchased by a user from a particular business and automatically adjust the price of those products to reflect a discount to which the user is entitled based on the user's association with an organization or based on offers available from the system's token portion. | 01-09-2014 |
| 20140012681 | REMOTELY CACHEABLE VARIABLE WEB CONTENT - A method for caching targeted webpage content is disclosed. In one embodiment, such a method includes dividing a cacheable content pertaining to a website into a static portion and a dynamic frame for displaying visitor targeted content. The method determines a result for one or more targeting rules applied to a visitor's activity on a portion of the website and provides the result to the visitor's browser. The method further includes loading the dynamic frame of the cacheable content with visitor targeted content based on the provided result. A corresponding apparatus and computer program product are also disclosed. | 01-09-2014 |
| 20140012682 | DIRECT MARKETING SYSTEM FOR MATCHING CALLER VALUE TO RISK AND REVENUE - A method for direct marketing comprising establishing a first communications link between a prospective customer using a device having a unique identification number and a communications device, automatically transmitting the unique identification number associated with the prospective customer's device to a service provider's communications device, establishing a second communications link between the service provider's communications device and a computer operably connected to a database comprising prospective customer information associated with the unique identification number of the prospective customer's device, in which the information in the database determines prospective customer value and risk which can be used to determine subsequent marketing actions with the prospective customer. | 01-09-2014 |
| 20140012683 | Personalized Interactive Network for Debt Management - Systems and methods are disclosed for personalizing interaction between an information/service/product provider using a debt management system that tracks data exchanged between users and the provider over multiple communication channels. User requests to an information/service/product provider can made via multiple different channels, such as by using ATMs, PDAs, cell phones, computers accessing web sites or other Web Devices, Voice Response Units (VRUs), and others. User requests submitted over these multiple channels are routed into an integrated debt management system that services these requests and selects personalized offers and/or personalized content and/or personalized format presentation to be provided to the users. | 01-09-2014 |
| 20140019257 | METHOD, SYSTEM AND APPARATUS FOR AUTOMATIC REAL-TIME ITERATIVE COMMERCIAL TRANSACTIONS OVER THE INTERNET IN A MULTIPLE-BUYER, MULTIPLE-SELLER MARKETPLACE OPTIMIZING BOTH BUYER AND SELLER NEEDS BASED UPON THE DYNAMICS OF MARKET CONDITIONS - A method of communications network shopping by buyers of products and services for purchasing such from sellers in which buyers request an automatic reverse auctioneer or auction controller to initiate a reverse auction in real time amongst willing sellers and to it their automatic real-time iterative bidding price quotations for such products and services to be returned automatically over the network back to the controller under the iterative processing guidance of the controller to assure a best bid price quotation for the buyer; and automatically effecting buyer notification or purchase at such best price, all while the buyer may remain online, and without any manual intervention. | 01-16-2014 |
| 20140019258 | ADVERTISEMENT DELIVERY - Advertisement delivery capable of providing data to satisfy advertising requests for displaying information to a user accessing an online computer system, generally includes using a first server that is structured and arranged to deliver advertisements to a first region of a display, and a second server that is structured and arranged to deliver advertisements to a second region of a display that is different from the first region. Advertisement delivery may also include a display server that sends input based on demographic data to the servers, where the display server receives instructions from at least one of the first and second servers based on the region controlled by the server, and a configuration system that generates and sends a first configuration file to the first server and a second configuration file to the second server, where the first configuration file includes instructions for displaying advertisements to the first region, and the second configuration file includes instructions for displaying advertisements to the second region. | 01-16-2014 |
| 20140025506 | METHODS AND SYSTEMS FOR PROVIDING ADDITIONAL ADVERTISING INFORMATION TO A USER - Techniques are provided which allow users to receive additional information relating to advertisements. Login information is received from a user. An advertisement is displayed in a browser application. A user interface action indicating interaction with the user interface element may be received. The user's contact information may be retrieved based on the login information. In response to the user interface action, additional information relating to the advertisement may be transmitted to the user in accordance with the contact information. | 01-23-2014 |
| 20140025507 | REAL-TIME ELECTRONIC DISPLAY SYSTEM - A real-time electronic, public display system, offered by a company, that is portable and mountable on a stanchion that can provide immediate and dynamic, 2-way communication that is useful to customers as well as the company. The system comprises a terminal, a housing, a processor located inside the housing, a solar power panel, a digital screen for displaying information, one or more external speakers, a power line harness conduit and a stanchion insert connector connected to the power line harness conduit. The invention describes how any paired technology, including any combination of NFC, WiFi, or Bluetooth NFC can facilitate wireless, targeted, and customized interaction for customers waiting in queues, while providing the company with a dashboard that controls offerings and communications. | 01-23-2014 |
| 20140032331 | METHOD FOR INTERACTING WITH CUSTOMERS AT A POINT OF SALE FOR GOODS OR SERVICES - A system for product promotion made up of an administrator subsystem that provides input by way of various modules, an agent subsystem that provides input by way of various modules, and a customer subsystem that provides input by way of various modules where the product promotion output is determined by the modules of the three subsystems and data provided to or generated from the system is stored on a non-transitory computer readable medium. | 01-30-2014 |
| 20140032332 | PROMOTING PRODUCTS ON A SOCIAL NETWORKING SYSTEM BASED ON INFORMATION FROM A MERCHANT SITE - To promote a merchant's products on a social networking system, a promotion engine receives data from a merchant site regarding the merchant site's users' activities. The users' purchases of a promoted product are correlated with the user's activities performed in connection with a related product. An automated process running on a computer system then determines promotion criteria for the promoted product, based at least in part on the activities performed in connection with the related product. A promotion for the promoted product is generated and communicated to a social networking system, which displays the promotion to one or more users of the social networking system based on the determined promotion criteria. | 01-30-2014 |
| 20140040038 | Consumer oriented method and system for preference management - A consumer oriented method and system for product preference management is disclosed where the consumer explicitly communicates product preferences and reasoning for such preferences allowing marketers, advertisers, distributors and manufacturers to directly understand said consumer desires. The data provided by such system being invaluable to marketers, advertisers, distributors and manufacturers allows them to modify their products to make them more attractive to the specific tastes of the consumer and to build consumer loyalty. The preference management system allows, if a consumer desires, to filter undesired advertising communication from the other parties. | 02-06-2014 |
| 20140040039 | METHODS AND SYSTEMS FOR VIEWING DYNAMICALLY CUSTOMIZED ADVERTISING CONTENT - Systems and methods for dynamic customization of advertising content are described. In some implementations, a process may include providing at least one selection signal indicative of a viewer preference, receiving a dynamically customized audio-visual content including a dynamically customized advertising content portion having at least one revised content portion customized in accordance with the at least one selection signal, and displaying the dynamically-customized audio-visual content. | 02-06-2014 |
| 20140040040 | SYSTEMS AND METHODS FOR DELIVERING MESSAGE-BASED ADVERTISING AND PROVIDING CHARITABLE FUNDRAISING - A system for distributing messages to consumers. A consumer may opt-in to receive messages by sending a text message with a keyword to an aggregator. The aggregator is a message distributor and the opt-in message opts in for a particular advertiser and other advertisers. The advertiser may send messages to the consumer and other consumers who specifically opt in for the advertiser. Other advertisers may send messages to the consumer if sufficiently nearby or related to the advertiser, or if sharing a consumer cloud of the advertiser. The advertisers may manage all messages using a mobile or other interface. Messages are sent for a fee. A portion of the fee is remitted to charitable organizations identified for such purpose by recipient consumers receiving the messages. Messages sent by advertisers may include text messages, emails or instant messages. | 02-06-2014 |
| 20140040041 | GARMENT FITTING SYSTEM AND METHOD - A system and method are disclosed for representing fitting of clothing for a plurality of users. At least one database is accessed that includes at least personal size information representing measurements respectively associated with at least one person. Clothing information is received that represents at least one of the plurality of articles of clothing. The received clothing information is processed to associate the clothing information with at least some of the personal size information associated with one of the plurality of persons. Thereafter, a value is determined, as a function of the processed clothing information, that represents the fit of the one of the articles of clothing with at least one person. Information associated with the information is displayed. | 02-06-2014 |
| 20140040042 | MONITORING ACTIVITY STREAM FOR SPONSORED STORY CREATION - A method includes monitoring an activity stream to identify actions that match stored sponsored story specifications, for providing one or more sponsored stories to a viewing user. The sponsored story specifications include a visual specification for the sponsored story, and matched sponsored stories are ranked for a viewing user. Users can set privacy preferences related to sponsored stories. The ranking and privacy settings contribute to which sponsored stories are provided for display to the viewing user. | 02-06-2014 |
| 20140040043 | System and Method for Remote Acquisition and Delivery of Goods - A system and method for remote acquisition and delivery of goods provides for potential customers, having computers in communication via the internet, to be able to contact an agent for the purchase and potential delivery of one or more goods for the customers. An agent is able to contact an original or secondary customers, which could be friends, family, co-workers or the like, through either a social or business network to inquire about obtaining goods on behalf of the customers. In any case, the agent provides the customer with at least real-time image data to assure the exact good desired by the customer is acquired. | 02-06-2014 |
| 20140040044 | Personalized Interactive Network with Knowledge Management System - Systems and methods personalize interaction between an intermediary system, a plurality of consumers, and a plurality of third party providers of products and services. For each consumer, a plurality of personalized value propositions may be generated for various products and/or services. The value propositions have personalized terms such that the same good or service offered to one consumer may be offered on different terms to another consumer. The system may generate a list of personalized value propositions for each consumer corresponding to various products and/or services to promote to that consumer. When a consumer interacts with the intermediary system, one value proposition from the list may be selected for presentation. In other embodiments, a plurality of value propositions from the list may be selected for presentation to a consumer as a package. Consumers can interact with the system over a variety of communication channels and user devices, including ATMs, PDAs, cell phones, computers accessing web sites or other Web Devices, Voice Response Units (VRUs), and others. | 02-06-2014 |
| 20140046772 | Cross-Browser, Cross-Machine Recoverable User Identifiers - Methods and systems to identify a user across multiple browsers and machines are described. In some embodiments, a web request is received at a retrieval service from a browser. The web request may include a request to access a retrieval service website of the retrieval service and may be initiated by a redirection of the browser from a requesting service to the retrieval service. A unique identifier associated with a user logged in to an account of the retrieval service may be determined. The user may be logged in to the account via the browser. A redirect request is sent from the retrieval service to the browser. The redirect may include the unique identifier and may redirect the browser from the retrieval service website to the requesting service. The unique identifier may be used by the requesting service to perform additional functionality specific to the user. | 02-13-2014 |
| 20140046773 | METHOD AND SYSTEM FOR DISPLAYING RELEVANT ADVERTISEMENTS BASED ON CHARACTERISTIC TAGS - A method and system for displaying relevant advertisements based on characteristic tags. The method includes displaying an article on a webpage for a first user. The method also includes receiving, from the first user, a recommendation of the article for a second user. The method further includes enabling characteristic tagging of the second user to a category associated with the article. Further, the method includes creating a characteristic map for the second user based on one or more characteristic tags. Moreover, the method rendering a relevant advertisement to the second user along with the recommendation based on the characteristic map. The system includes a plurality of electronic devices, a communication interface, a memory, and a processor. | 02-13-2014 |
| 20140046774 | SERVER AND SYSTEM FOR STREETLIGHT ADVERTISING - A server includes a communicating unit, a storage unit, and a control unit. The communicating unit communicates with a plurality of clients and a plurality of streetlights, receives advertisements from the plurality of clients, and information of a user's personal consumption preference sent by and from each of the streetlights. The storage unit stores the advertisements provided by the plurality of clients. The control unit obtains the advertisements from the storage unit according to the information of the user's personal consumption preference transmitted by and from a streetlight, and controls the communicating unit to transmit the obtained advertisements to the streetlight. A related system is also provided. | 02-13-2014 |
| 20140046775 | METHOD, SYSTEM AND APPARATUS FOR SYNCHRONIZING RADIO CONTENT AND EXTERNAL CONTENT - Method and device for: receiving station identified content data, receiving a request for synchronized content from a user device, identifying station identified content identifiers in the station identified content data, identifying and retrieving content associated with the identifiers from an external repository, synchronizing retrieved content with station identified content data, and sending synchronized content to the user device. | 02-13-2014 |
| 20140046776 | Recommendation Systems and Methods Using Interest Correlation - A search technology generates recommendations with minimal user data and participation, and provides better interpretation of user data, such as popularity, thus obtaining breadth and quality in recommendations. It is sensitive to the semantic content of natural language terms taken from user profiles at social networking and online dating applications and blogs. The profiles and blogs can include interests, eccentricities, age, gender, and location information associated with the user. The interest information can include music, movies, sports and personality traits. Based on the user's profile information, the system determines which ad from a stock of ads is best suited to a given profile and delivers that ad. The system can enable advertisers to create and manage online advertising campaigns using a campaign manager in which they attach descriptions to ads in their inventory, thereby generating a profile for each ad which is then compared to the profiles in the target online environment. A user interface can be provided to enable the user to fine-tune product and service recommendation results. The system can be used to match user profiles to provide mate-matching in an online dating environment. | 02-13-2014 |
| 20140046777 | METHODS AND SYSTEMS FOR USING CONSUMER ALIASES AND IDENTIFIERS - Systems and methods are disclosed for creating a digital consumer profile that may be dynamically and transiently generated, drawing upon attribute data that is available at time of the digital consumer profile creation. The digital consumer profile may further provide for dynamic and transient generations of a plurality of user profiles to fit definitions and use cases not anticipated at the outset of targeting or attribution efforts and attribute data collection. Regulatory conditions, privacy policies, enterprise rules and the like may determine, at least in part, the collection, analysis, and auditing of attribute data, and the merging of such data to form aliases that may be associated with consumers. The digital consumer service may comprise binding expression syntax to dynamically, and transiently, identify profiles to give flexibility and extensibility beyond having a flat match table. | 02-13-2014 |
| 20140052538 | System and Method for Avatar Tethering To A User On A Social Networking Website - A system for tethering a plurality of avatars to a user on a social networking website having a first avatar association to the user accessing the social networking site which is held in a database, and a second avatar association to the same user. The first avatar association connects the user to an avatar image that the user wishes to project, and the second avatar association connects the user to a third party advertiser that has its own avatar. Optionally, the user has a third avatar association connecting the user to the avatar of the website sponsor. A webserver generates web pages for the social networking website in response to a remote PC's request and, relying upon the stated avatar associations, delivers a webpage having the two or three avatars adjacent to a one another and adjacent to a communicative activity of the first user on the social network website. | 02-20-2014 |
| 20140052539 | Aggregating Connections Of Social Networking System Users For Targeting Or Display Of Content - A social networking system determines social statistics for users of the social networking system, where the social statistics are based on connections associated with the users by the social networking system. The social statistics may include aggregations of custom connections with an object in the social networking specified by entity third party system. Connections having a particular connection type are aggregated, and the aggregated connections are used to derive a social statistic. Social statistics may then be used as targeting criteria for an advertisement and/or as content included in the advertisement. | 02-20-2014 |
| 20140052540 | PROVIDING CONTENT USING INFERRED TOPICS EXTRACTED FROM COMMUNICATIONS IN A SOCIAL NETWORKING SYSTEM - A social networking system may infer interests based on extracted topics from content items on the social networking system. A user's comments and page likes in a social networking system are used to infer topics in which the user is interested. Topics may also be automatically extracted from users' posts, and the extracted topics may be generalized using a category tree to identify additional topics for the user. The social networking system may target content such as advertisements to users based on these extracted topics. For example, the social networking system may boost stories related to the extracted topics in the user's content feeds, append stories about the extracted topics to advertisements that are also related to the topics, append advertisements to stories about the extracted topics, or use the extracted topics as targeting criteria for an advertisement. | 02-20-2014 |
| 20140052541 | METHOD AND APPARATUS FOR PROVIDING AN ADVERTISEMENT ON AN IMAGE TRANSLATION DEVICE - Some of the embodiments of the present disclosure provide a method comprising performing, by a peripheral device, an image translation operation on an image; in response to performing the image translation operation on the image, detecting, by the peripheral device, an attribute associated with the image; transmitting, by the peripheral device, the attribute to a server over a network; in response to transmitting the attribute to the server over the network, receiving, by the peripheral device, an advertisement that is generated based on the attribute; and providing, by the peripheral device, the advertisement to a user of the peripheral device. | 02-20-2014 |
| 20140052542 | METHOD, CLIENT AND SYSTEM FOR RECOMMENDING SOFTWARE - An electronic device with one or more processors, memory, and a display obtains, from a server, a software recommendation notification, where the software recommendation notification at least comprises a name of recommended software. The device also displays, on the display, the software recommendation notification in a notification bar, where the notification bar is in a peripheral region of the display. The device: detects a first user interaction with the software recommendation notification; and upon detecting the first user interaction with the software recommendation notification, displays descriptive information corresponding to the recommended software. | 02-20-2014 |
| 20140058844 | DEMOGRAPHICS WEBSITE - An information portal and method is provided. The portal comprises a computing apparatus that stores user information, the computing apparatus being connected to a data network, and a plurality of user accounts stored in computing apparatus memory and accessible through the data network, each user account being linked to a corresponding user's information. The computing apparatus supports an interface that facilitates user interaction with the information portal, the interface enabling users to enter their own user information and assign a disclosure rule to individual information entries comprising the user information, and the computing apparatus applies the disclosure rules to govern access by third parties to the user information. | 02-27-2014 |
| 20140058845 | ESTIMATING ON-LINE ADVERTISING INVENTORY VALUE BASED ON CONTRACT ELIGIBILITY INFORMATION - Disclosed are apparatus and methods for apparatus and methods for pricing on-line advertisement inventory. In one embodiment, a method for pricing on-line advertisement inventory includes (i) receiving a request for a price of a new product, wherein the new product includes a plurality of specified characteristics of a type of on-line advertisement display, (ii) providing a sample of new impressions that are predicted to be delivered for such new product, (iii) for each new impression, determining which bookings could be served by such new impression so as to define a set of overlapping bookings, (iv) determining the price of each new impression based on a weighted average of a plurality of prices of such each new impression's corresponding overlapping bookings, (v) determining the price of the new product based on an average of the prices of the new impressions, and (vi) returning the price of the new product for use in a booking negotiation with a potential buyer of such new product. | 02-27-2014 |
| 20140058846 | System and Method for Targeted Advertising - Disclosed is a method of receiving an audio stream containing user speech from a first device, generating text based on the user speech, identifying a key phrase in the text, receiving from an advertiser an advertisement related to the identified key phrase, and displaying the advertisement. The method can include receiving from an advertiser a set of rules associated with the advertisement and displaying the advertisement in accordance with the associated set of rules. The method can display the advertisement on one or both of a first device and a second device. A central server can generate text based on the speech. A key phrase in the text can be identified based on a confidence score threshold. The advertisement can be displayed after the audio stream terminates. | 02-27-2014 |
| 20140067544 | PROVIDING OFFER(S) TO USERS IN A SOCIAL NETWORKING SYSTEM BASED ON COMPATIBILITY OF THE USERS WITH THE OFFER(S) - Techniques are described herein for, among other things, providing relevant offers to group(s) of users in a social networking system. The offers may specify discounted prices (a.k.a. discounted offers) for good(s) and/or service(s). Each of the offers may be represented as a coupon, a gift certificate, etc. Users having at least one first attribute in common are assigned to a group. A measure of compatibility between the users in the group and each of a plurality of offers is determined. Each measure of compatibility may be determined by comparing at least one second attribute of the users in the group and at least one third attribute of the respective offer. The offer that has a highest measure of compatibility among the plurality of offers is deemed to be the most relevant offer for the group of users and is presented to the users (or a subset thereof) in the group. | 03-06-2014 |
| 20140067545 | Social Context for Offsite Advertisements - A social networking system associates one or more objects in the social networking system with a link to content external to the social networking system. This allows information about the object to be used as a proxy for information about the external content. An index associating objects in the social networking system with links to content external to the social networking system is maintained. A received link to external content are parsed into components, such as a domain name, a path, and a query string, and the components are compared to the index to identify an object associated with one or more of the comments of the received link. One or more rules may be applied to increase the likelihood of the identified object having similar subject matter as the external content. | 03-06-2014 |
| 20140067546 | Determining User Preference Of An Object From A Group Of Objects Maintained By A Social Networking System - A social networking system identifies a user's relative preference for objects maintained by the social networking system, such as pages associated with movies, restaurants, businesses, or other content. To obtain the user's preferences, the system provides pairs, or groups, of objects to a user and prompts the user to indicate a preference between the objects in each pair. This obtained information about the user's relative preferences is stored in conjunction with the user's profile, which can then be used to select content subsequently presented to the user. | 03-06-2014 |
| 20140067547 | SYSTEMS AND METHODS FOR USING TECHNOLOGY TO ENABLE CONSUMERS' PURCHASING POWER IN THE MARKETPLACE - Systems and methods can enable individuals to become highly informed consumers with regard to their purchases, including directly at the point of purchase, and can allow them to fully assert their powers of consumer choice on each product or service purchase they consider. Various embodiments also enable consumers to provide individual companies and entire industries direct and clear feedback on why consumers purchased certain products or services and avoided others. Additionally, various embodiments may enable consumers with similar purchase decision criteria to consolidate and summarize their feedback without ever having to organize, meet each other, or interact in any way. Companies can be presented with organized and structured data from regarding consumers' purchasing decisions. In some embodiments, disclosed systems and methods can serve as a marketplace for like-minded consumers and companies to find each other with a reduced effort, thereby substantially empowering consumers and lowering the companies' customer acquisition costs. | 03-06-2014 |
| 20140074620 | ADVERTISEMENT SELECTION BASED ON USER SELECTED AFFILIATION WITH BRANDS IN A SOCIAL NETWORKING SYSTEM - A social networking system allows users that are people to partner with users that are non-person entities. A partnership allows the entity participating in the partnership to personalize an associated page with content from the person participating in the partnership and similarly allows the person to include certain content from the entity, made available because of the partnership, in the person's user profile. The entity may provide additional benefits, such as enrollment in a rewards program or access to new products, to a user participating in a partnership. The partnership is bidirectional, and is separate from other unidirectional connection mechanisms provided by the social networking system such as indications of affinity (e.g., “likes”), friendships, and subscriptions. | 03-13-2014 |
| 20140074621 | PUSHING CONTENT TO SECONDARY CONNECTED DEVICES - Systems and methods of pushing content to secondary connected devices include pushing targeted content such as interactive advertisements, banners, games or application to secondary connected devices in a household. The targeted content may reflect user preferences associated with the secondary connected devices, including user behaviour and previous interaction with various forms of content viewed on the secondary connected devices. The targeted content may be either locally cached or retrieved from an advertisement server at the time of pushing to the secondary connected devices. | 03-13-2014 |
| 20140074622 | SYSTEMS AND METHODS FOR RULE BASED INCLUSION OF PIXEL RETARGETING IN CAMPAIGN MANAGEMENT - The present solution provides a configurable, dynamic and flexible mechanism to define and use pixel rules to identity and select campaigns for the user based on the user's pixel history as well as other behavior data. The pixel rules can be configured to identify one or more mandatory pixels that have to be present or tracked for the user in order to include or exclude a campaign in a campaign selection process. The pixel rules can be configured to identify weighted pixels that have to be present or tracked for the user in order to include or exclude a campaign in a campaign selection process. The pixel rules may identify any combination of mandatory and weighted pixel rules. These pixel rules may be configured via a user interface of a development tool and during run-time campaign management applied to the user pixel history to select and deliver campaigns. | 03-13-2014 |
| 20140074623 | TARGETED MESSAGING - A method, computer apparatus and non-transitory computer-readable storage medium implementing a method for sending targeted promotional messages to subscribers to a telecommunications service for execution by at least one network element of a service provider. The at least one network component determines profiling criteria and an advertisement timing associated with an advertising campaign. The at least one network component consults a context awareness engine that stores time-varying user data for a plurality of subscribers. At a time which satisfies the advertisement timing, the at least one network component sends a message to a subscriber whose user data match the profiling criteria. The at least one network component repeats the steps of consulting and sending after a change in the user data has occurred during the advertising campaign. | 03-13-2014 |
| 20140074624 | Interactions for Viewing Content in a Digital Magazine - A digital magazine server user interacts with a client device presenting one or more content items from the digital magazine server to access various content items identified by the digital magazine server. For example, the user interacts with a portion of a display device of the client device and traverses to an additional portion of the display device to view additional content items on the display device. Based on a rate at which the user traverses from the portion to the additional portion, a content update rate is determined and used to select an indication of modification that is presented. The indication of modification provides the user with a visual indication that the content items presented by the display device are modified, and may include a subset of content items from the digital magazine server if the content update rate does not exceed a threshold. | 03-13-2014 |
| 20140081767 | ESTIMATING UNIQUE IMPRESSIONS IN AN ONLINE VIDEO DISTRIBUTION SYSTEM - Estimating a number of unique ad impressions in a streaming video system includes defining parameters of an ad campaign and a desired number of ad impressions for the campaign. A computer system determines a discrete probability distribution of video advertising segments per unit time per client device in a population of video advertising segments streamed to a plurality of client devices, based on historical data. The system randomly samples the probability distribution without replacement, based on the defined number of desired ad impressions. An enhanced binary search algorithm may be used for the sampling. Each sample of the probability distribution identifies a number of ads streamed to a different client device in the probability distribution. The system determines, based on the sampling, a number of unique client devices included the samples, thus obtaining an estimate of unique ad impressions for the defined ad campaign. | 03-20-2014 |
| 20140081768 | RECOMMENDATION MACHINE - A machine may be configured as a recommendation machine that makes one or more recommendations to one or more users. The machine may provide a recommendation based on one or more psychometric profiles that correspond to a user, a product, a manager for the product, or any suitable combination thereof. The user may be a potential buyer of the product, and the manager for the product may fully or partially manage the product and consequently affect the value of the product. The user's psychometric profile may describe market understanding and risk tolerance possessed by the user, and the manager's psychometric profile may describe market understanding and risk tolerance held by the manager. Such psychometric profiles may be used to make recommendations of products. In addition, a psychometric profile for the product itself may be used in the making of such recommendations. | 03-20-2014 |
| 20140081769 | Customizable Interactive Gifting and Advertising System and Method - A method and system is provided for gifting using interactive multimedia and a gifting system. The gifting system can include a gift card, a website for redeeming the gift card, a plurality of gift representations corresponding to actual gift items, and means for advertising additional retail products or services to consumers. The gift card can also include a greeting card and a unique card identifier associated with the user. The gift card may be viewable through a window on the greeting card. The methods and systems can be used to advertise products to consumers, which can be purchased for personal use or for gifting. The system can be used to direct consumers to a card issuer's website. The gift card may be physical and/or virtual, and may be translated between physical and virtual forms. | 03-20-2014 |
| 20140081770 | Location Calendar Targeted Advertisements - A method and system is described for targeting advertisements to a targeted travel habit. A targeted travel habit is comprised of a derived travel habit and associated values for any variables relevant to the derived travel habit. A derived travel habit allows targeting an advertisement towards a specific travel habit of a traveler, and utilizes the raw data entered by a traveler into a location calendar system. This raw data includes the traveler's home locations and travel plans. Raw data may be for the past, present, or future. | 03-20-2014 |
| 20140089099 | INTERACTIVE SOCIAL MEDIA TICKER - Systems, programs, non-transitory computer readable media, and methods of providing gift recommendations to a user of a social media website hosted by a social media server are described. For example, the user may grant an administrator server authorization to interface with the social media server such that the administrator server can identify important life events of the user's social media contacts, such as birthdays, anniversaries, weddings, and other events. If a social media contact of the user is determined to have an upcoming life event, then the administrator server generates a post containing (i) an advertisement that invites the user to review gift recommendations, and (ii) a link to a product page of an e-commerce website. Once generated, the post with the advertisement is streamed to a user device where it is displayed to the user in a ticker format along with other social media content. | 03-27-2014 |
| 20140089100 | METHOD FOR CONSUMER-CONTROLLED DIRECT MARKETING AND CONSUMER-CONTROLLED TARGETING OF ADVERTISING - A method of consumer-controlled direct marketing and consumer-controlled targeting of advertising comprises the steps of user storing an interest or need into the system in context of consuming web content, possibly with related additional information implicitly or explicitly, the business owner searching for potentially commercially relevant interests, and after selecting and defining the target group via user interface keeping consumers anonymous, sending personal offers based on the explicit needs directly to the users. User receives the offer and whenever desired, opens the offer for reading. Opening the offer triggers charging the business owner based on for example click, view or the value of the offer. Charging can be also based on for example call to action or percentage of the purchase value. | 03-27-2014 |
| 20140089101 | INFERRING USER RISK PROFILE FROM TRAVEL PATTERNS - A method for estimating a risk profile of a user of a personal digital assistant (PDA) includes collecting, using the PDA, data indicative of a travel pattern of the user of the PDA. The risk profile of the user of the PDA is inferred from the travel pattern. The risk profile to is output an external system, so as to enable the external system to provide to the user a commercial offer based on a risk level which is indicated by the risk profile. | 03-27-2014 |
| 20140089102 | REVERSE SEARCH DATABASE SYSTEM - Disclosed herein are methods useful for reverse-searching, and categorizing consumer markets and preferences according to consumer and/or viewer interaction, in any type of display format, which in turn creates consumer and/or viewer interaction data. The data is then used to process the reverse-search within a database. The methods generally can be utilized for commercial purposes, by a business, such as for advertising or solicitation to the viewer. Also disclosed herein is the incorporation of the Pre-Search Query Label Stack into the reverse-search which improves the quality and reliability of the reverse-search. The methods can provide new and improved commercial success in advertising, education, training, branding, promotional activity, notice, offer and solicitation by the business to the consumer or viewer. | 03-27-2014 |
| 20140089103 | Methods For Presenting Online Advertising At A Social Network Site Based on User Interests - An advertising system generates customized advertising for social network members. The ads results are personalized based on members' explicit and implicit interests derived from user actions, content selections, etc. | 03-27-2014 |
| 20140089104 | ADVERTISEMENT PROVIDING SYSTEM AND ADVERTISEMENT PROVIDING METHOD - The present invention relates to an advertisement providing system that takes advantage of the comment function of an SNS to expand Internet advertising, such as affiliate advertising, between members. Upon receiving a predetermined notification from an advertiser server, an SNS site control unit identifies a first user identifier associated with a second user identifier included in the notification and transmits, as content data, comment data including user information pertaining to a user of a second communication terminal and link information for a commercial website to a first communication terminal to which is allocated the identified first user identifier. | 03-27-2014 |
| 20140095319 | Text-Based Communication Services Based On User-Specified Privacy Settings - A text-based communication service executes a collaborative data security protocol and/or pricing of services based at least in part on a user-specified privacy policy. The user-specified privacy policy may dictate, for example, a manner of filtering or encryption of user text and may be implemented in text-based communication services including, without limitation, webmail, social networking, web search and Instant Messaging services. | 04-03-2014 |
| 20140095320 | System and Method for Determining Related Digital Identities - Internet advertising to users of web browser personal computer systems is a very large and mature industry. However, many new digital devices such as cellular telephones, table computer systems, and video game console are now presenting an even larger internet advertising market. Although the techniques used for targeting advertisements to web browsers on personal computers are sophisticated, the techniques for accurately targeting internet advertisements to these new digital devices are limited. To improve the quality of targeting advertisements on new digital devices a set of techniques for accurately pairing digital identities is disclosed. Once various digital identities are linked, all of the accumulated digital profile information from these linked digital identities may be used to accurately select advertisements for all of the linked digital devices. | 04-03-2014 |
| 20140100964 | METHODS AND SYSTEMS FOR CREATING MARKETING CAMPAIGNS - A computer-implemented method is provided. The method includes providing a plurality of contacts, wherein each contact is associated with at least one attribute, and filtering the plurality of contacts based on the at least one attribute. The method also includes generating, using a processor, a production for each contact in the filtered plurality of contacts, wherein the production includes at least one collateral item selected from a plurality of collateral items, wherein the at least one collateral item is selected based on a variable content replacement. The method further includes transmitting the production using at least one outbound channel. A graphical user interface is also provided for creating, managing, and monitoring the marketing campaign. | 04-10-2014 |
| 20140100965 | ADVERTISING PERMISSIONS IN A CLAIMS-BASED SOCIAL NETWORKING SYSTEM - A social graph, which records the actions of users in a social networking system platform, may be modeled at least in part as a collection of claims that may be used for advertising purposes, such as targeting advertisements, based on permissions granted by users and entities. The social networking system may also act as a publisher, enabling web applications and mobile applications to publish claims to a variety of audiences based on the permissions granted by users and entities, or agents of the social networking system. Permissions may be granted based on agreed-upon terms of service between agents, agents and publishers, agents and the social networking system platform, and publishers and the social networking system. | 04-10-2014 |
| 20140100966 | SYSTEMS AND METHODS FOR INTERACTIVE ADVERTISEMENTS WITH DISTRIBUTED ENGAGEMENT CHANNELS - The present invention relates to systems and methods for generating interactive advertisements which include an interactive bridge control. The interactive bridge control may include live statistics that are collected from other distribution channels. The content is optimized for each distribution channel and each advertisement network that the advertiser wishes to interact with. Distribution channels may include any of social networks, blogs, media sources, news outlets, and retailers, for example. The optimized content is published on each distribution channel and each advertisement network. When published on an advertisement network the ad includes the interactive bridge control. The system then monitors for user interaction with the interactive bridge control. When user interaction is detected with the interactive bridge control a distributed engagement channel may be displayed. These user interactions may also be tracked. | 04-10-2014 |
| 20140100967 | SYSTEMS AND METHODS FOR AUTOMATED CHANNEL ADDITION - The present invention relates to systems and methods for automated channel addition. A content management system receives a request for channel assessment from the channel. The request may include a JSON file. The system then scores the channel by at the number of users, topics of conversations, sentiment of the topics, and level of engagement for the users. The channel is then cataloged for access by a client (advertiser). Next the system receives approval of the channel from the client. Next the system selects content for the channel. Content selection may be in response to a channel request for particular content, in response to a client request for the particular channel, or through sentiment based matching. After content selection it may be published to the channel. This publishing uses the JSON file to modify the content to be compatible with the channel application programming interface. | 04-10-2014 |
| 20140108152 | Managing Social Network Relationships Between A Commercial Entity and One or More Users - Systems and methods for managing relationships between a commercial entity and one or more of a plurality of users is described. One of the methods includes receiving data regarding a first opinion of one of the users. The first opinion is concerned with a first product/service. The user has a user identity (ID), the commercial entity has a commercial entity ID, the first product has a first product ID, and the first service has a first service ID. The method further includes mapping the first opinion data with the user ID and the commercial entity ID and the first product ID or the first service ID. The method includes creating data regarding a first sentiment group within a social network account of the commercial entity based on the mapped first opinion data. The method includes assigning the user ID to the first sentiment group data. | 04-17-2014 |
| 20140108153 | Sponsored Stories in Notifications - Particular embodiments receive a request from a user of the social networking system to view notifications. One or more notifications for the user may be assessed based on advertisement criteria for target social actions. Advertisements and corresponding criteria may be provided by a third party. Relevance scores may be determined for at least one of the one or more advertisements with respect to the user. At least one advertisement may be selected for delivery to the user in a notification interface. Advertisement(s) may be selected when corresponding relevance score(s) exceed a pre-determined threshold score. Finally, the selected at least one advertisement may be provided to a notification controller for delivery to the user. | 04-17-2014 |
| 20140108154 | DISPLAY OF CROSS-SELL ADVERTISEMENTS TO A USER BASED ON GENETICS - Display of cross-sell advertisements to a user, including, but not limited to, in a social genetics network includes: associating genetic data with product and service categories; accessing specific genetic data of a user to obtain a set of product and service categories associated with the genetic data of the user; analyzing non-genetic data of the user, including past purchase history, and analyzing the genetic data of the user to discover correlations in preferences of the user; selecting one or more desired product and service categories from the set of the product and service categories that match the correlations in the preferences of the user; sending a product or service request to at least one advertiser for a cross-sell advertisement relating to the desired product and service categories; and responsive to receiving the cross-sell advertisement from the advertiser, displaying the cross-sell advertisement on an electronic device of the user. | 04-17-2014 |
| 20140108155 | COMMUNICATION OF PROMOTIONS BASED ON DATA ASSOCIATED WITH A VEHICLE - A computer can receive diagnostics data and location data associated with a vehicle. The diagnostics data identifies a condition of the vehicle and the location data identifies a location of the vehicle. Further, the computer can receive promotional data that includes a plurality of promotions. Each promotion promotes a purchase transaction or offers products and/or services. Upon receiving the diagnostics data and the location data, the computer can determine if the condition of the vehicle satisfies a threshold condition. If the threshold condition is satisfied, the computer can select one or more promotions from the plurality of promotions based on the location of the vehicle and the condition of the vehicle. In addition, the computer can select the one or more promotions based on situational data. Further, the computer can transmit the selected one or more promotions for presentation to a driver or a user associated with the vehicle. | 04-17-2014 |
| 20140108156 | METHODS AND SYSTEMS FOR EXTRACTING AND MANAGING LATENT SOCIAL NETWORKS FOR USE IN COMMERCIAL ACTIVITIES - A system and method for extracting and managing latent social networks is described. The system generally comprises a network modeling component, a digital information component coupled to the network modeling component, and at least one third party computer system coupled to the network modeling component over a first network. The method operates to process user data to identify and extract at least one latent social network, and identify user needs within the network. The method also allows communications between a first entity (such as a brand or advertiser) and the user, such that information relating to the identified user needs may be delivered directly to the user. | 04-17-2014 |
| 20140114769 | Digital Memories for Advertising - A method for digital advertising includes steps or acts of: using a memory device with computer-executable instructions stored therein, the instructions including: accessing a profile identifying a user, the profile providing the user's preferences for interaction with digital advertisements; receiving a selection of a digital advertisement viewed by the user; and storing at least a portion of the digital advertisement in a digital ad repository linked with the user's profile, the storing being executed according to the user's preferences. The method further includes using a processor device operably coupled with the memory device for executing the computer-executable instructions from memory. | 04-24-2014 |
| 20140114770 | ONLINE TECHNIQUES FOR PROVIDING OFFERS BASED ON SOCIAL ACTIVITY - Techniques for providing offers for products/services associated with a topic to users based on a measure of conversion determined for the users are described. The measure of conversion for each user may be indicative of a probability that the user will purchase item(s) associated with a particular topic. The measure of conversion may be based on social activity associated with the user and social activity associated with other users that have formed a social connection with the user. Offers associated with the particular topic are presented to the user in response to determining that the measure of conversion of the user for the topic reaches a predetermined threshold and/or matches further criteria. | 04-24-2014 |
| 20140114771 | APPARATUS AND METHOD FOR PROVIDING DIGITAL SIGNAGE SERVICE REFLECTING USER'S PREFERENCE - Provided is a method for providing a digital signage service reflecting a user's preference in a digital signage service providing server, the method including receiving user memo data from a mobile terminal through a specific digital signage terminal; generating a tailored content item corresponding to a shopping list contained in the user memo data; and outputting the generated tailored content item to the digital signage terminal. | 04-24-2014 |
| 20140122245 | METHOD FOR AUDIENCE PROFILING AND AUDIENCE ANALYTICS - Embodiments of a method for generating reports are illustrated. In an embodiment, the method includes receiving a log record from a tracking component that is located on a plurality of web pages. The method includes extracting a plurality of user features for a plurality of users based on the at least one log record. The method further includes determining a first mapping between the plurality of users and a plurality of user features, and a second mapping between the plurality of users and a plurality of advertisement campaign descriptors. The method also includes merging the first mapping and the second mapping to create a merged data model, and analyzing the merged data model to generate reports. | 05-01-2014 |
| 20140122246 | SYSTEM AND METHOD FOR MANAGEMENT OF EMAIL MARKETING CAMPAIGNS - Systems, programs, non-transitory computer readable mediums, and methods of managing multiple and concurrent online advertising campaigns to eliminate user fatigue are disclosed. In particular, a campaign management server generates multiple target lists of users from a data warehouse for a plurality of pre-defined online advertising campaigns. The users on the target lists are selected to receive electronic communications, such as email or text, containing advertisements based upon target profiles associated with the campaigns as determined by marketing objectives. The advertising campaigns are prioritized such that users on a target list of a higher prioritized campaign are suppressed from lower prioritized campaigns in order to insure that the users receive a predetermined number of electronic communications within a set time frame. | 05-01-2014 |
| 20140122247 | METHOD AND SYSTEM FOR ORDERING PRODUCTS - The present invention relates to a system for product ordering in a communications network ( | 05-01-2014 |
| 20140122248 | Digital Advertising System - A digital advertising system includes an advertisements module that provides a number of digital advertisements for display on a digital display device. A digital al sign module including the digital display device displays digital advertisements provided by the advertisements module, and captures video analytics data relating to previous viewers of the digital advertisements displayed by the digital sign module. A data mining module retrieves the video analytics data from the digital sign module and generates trained advertising models based thereon using a data mining algorithm. A content management system module coupled to the advertisements module and the data mining module receives the digital advertisements and the trained advertising models and generates a subset of the advertisements for display based on the trained advertising models. | 05-01-2014 |
| 20140122249 | SPONSORED STORY CREATION USING INFERENTIAL TARGETING - A method includes monitoring an activity stream to identify actions that match stored sponsored story specifications, for providing one or more sponsored stories to a viewing user. The sponsored story specifications include a visual specification for the sponsored story, and matched sponsored stories are ranked for a viewing user. Users can set privacy preferences related to sponsored stories. The ranking and privacy settings contribute to which sponsored stories are provided for display to the viewing user. | 05-01-2014 |
| 20140129342 | DYNAMICALLY ADJUSTING INVITATIONAL CONTENT PLACEMENT OPPORTUNITIES IN INTERACTIVE ENVIRONMENTS - A potential source of revenue for the developer of an interactive environment can be to offer sponsorship opportunities within the interactive environment. These sponsorship opportunities can take the form of sponsoring virtual placement items within the interactive environment by displaying invitational content in conjunction with a virtual placement item. The sponsored placement opportunities can be pre-defined. However, to improve the success of the invitational content, the placement opportunities can be adjusted in real-time based on one or more invitational content placement rules. Additionally, each placement opportunity can specify one or more virtual placement item characteristics from a virtual placement item classification hierarchy. A virtual placement item classification hierarchy can be a semantic hierarchy specifying various characteristics for virtual placement items where the characteristics have telescoping specificity. The classification hierarchy can be used to aid in selecting invitational content for a placement opportunity and in determining a cost of the placement. | 05-08-2014 |
| 20140129343 | DYNAMIC TARGETED ADVERTISING AVATAR - A dynamic, personalized advertising avatar based on a user's own avatar used in an online service is used to provide branded advertising in a virtual context. A definition of a user avatar with user attributes is acquired, and custom attributes for a dynamic user-based avatar are received from an advertiser. Dynamically generated user-based avatars are created having at least a portion of user attributes of the user avatar and a portion of the custom attributes, so that the resulting custom avatar is recognizable to the user but represents a product brand or service. Information is then acquired regarding user activity on a device capable of displaying the dynamically generated user-based advertising avatar and advertisements generated based on the dynamically generated user-based advertising avatar and the targeting information. The advertisement is then rendered on the user device using the dynamically generated user-based advertising avatar. | 05-08-2014 |
| 20140129344 | BRANDED PERSONA ADVERTISEMENT - Technology is described for providing an engaging and interactive advertising experience to a user. In one embodiment, an advertising avatar (also known as “advertar”) is created based on information provided for a product or service. An advertisement may be generated and provided to the user that employs the advertising avatar as a digital spokesperson to promote a certain brand of product and/or service. Upon receiving the advertisement, the user can interact with the advertisement by clicking on the advertising avatar or via voice and/or gesture control. A user may be presented with additional information about the brand in response to the user interaction. | 05-08-2014 |
| 20140129345 | PRESENTING VARIED PRODUCT OR SERVICE CONTENT, BASED ON MEMBER TARGETING CRITERIA - Techniques for generating leads for a company's products and/or services are presented. A message publishing module provides a means for specifying different member-interest buttons to be presented in connection with messages published to the activity or content streams of members of a social network service, where such messages relate to specific products and/or services of a company. The social network service detects which members interact or select the various member-interest buttons, and in connection with which specific products and services. This information is then provided to authorized administrators or representatives of the company, and made available as member-targeting criteria for targeting members with subsequent content, including information provided via a product or service page. | 05-08-2014 |
| 20140129346 | METHOD OF NOTIFICATION BY AN INVITER OF AN INFORMATION ON A PAGE OF AN ADVERTISER'S SERVER - The invention concerns a method of notification by an inviter of information on a page of an advertising server to at least one contact of the inviter. A sharing server:
| 05-08-2014 |
| 20140129347 | INTELLIGENT AND INFORMED ADVERTISEMENT CREATION - Mechanisms are provided for intelligently creating advertisements in a neurologically informed manner. A framework is provided for intelligently generating an advertisement and optimizing the advertisement for particular contexts including display characteristics, viewer emotions, and biorhythms. Multiple versions or variations of an advertisement may be manually or automatically generated to suit particular environmental and viewer characteristics. Advertisements can also be provided with wrappers to allow improved connectivity and flow with surrounding media. | 05-08-2014 |
| 20140129348 | SYSTEM FOR TARGETED ADVERTISING - The system comprises a client computing device having Internet connectivity and at least one display, a browser adapted to run on said client computing device for accessing content on Internet, an advertising software adapted to run on said client computing device for accessing advertisements and comprising means for obtaining information about user-relevant categories of advertisements, and means for down loading image advertisements according to user-relevant categories. The advertising software is adapted to display an image advertisement on the display, comprises means for detecting a triggering event initiated by the user activating a user input interface of the client computing device, allows the user to choose whether or not to display an advertisement downloaded upon detection of the triggering event. If the user has chosen to display an advertisement downloaded, the advertising software is adapted to at least temporarily block access to content on a communication network while displaying one advertisement. | 05-08-2014 |
| 20140129349 | Building a Social Graph with Sharing Activity Between Users of the Open Web - A social graph is built which includes interactions, sharing activity, and connections between the users of the open Web and can be used to improve ad targeting and content personalization. Sharing activity between two users will affect ads or content that both users will be presented while surfing the Web. This sharing activity includes sending of links, sending of videos, sending of files, cutting and pasting of content, sending text messages, and sending of e-mails. | 05-08-2014 |
| 20140136332 | PROVIDING SOCIAL CONTEXT FOR PRODUCTS IN ADVERTISEMENTS - A social networking system provides a social plug-in that enables advertisers to utilize relevant social context information available for advertising purposes. An advertiser adds the social plug-in next to an ad, where the plug-in is provided with a list of items that are relevant to the ad. The social plug-in communicates with the social networking system to retrieve social context information to provide to a particular viewing user based on the list of items relevant to the ad. The social plug-in also communicates with the social networking system to determine placement of an overlay of the social context information over the ad. A social plug-in may also enable web publishers to allow the social plug-in to serve advertisements alongside other social networking system features, such as recommendations, comments and content sharing. | 05-15-2014 |
| 20140136333 | Cross Device Identity Generator - Systems and methods for providing effective and targeted advertisements to consumers through the generations and use of personas and family identities. A persona relates to a user and a contextual environment associated with the user. The personas allow advertisers to provide advertisements related to the contextual environment of a persona. A family identity relates to a set of users associated with at least one device. The family identities allow advertisers to provide advertisements applicable to a set of users. | 05-15-2014 |
| 20140136334 | SYSTEM AND METHOD FOR MARKETING OVER AN ELECTRONIC NETWORK - A method, and system for implementing the method, comprising the steps of providing an object browser user supporting at least speech communication with the user, permitting user-controlled browsing of objects received through a computer communication network; downloading an object through the computer communication network in dependence on a user input, the object having an associated data file defining a predetermined vocabulary and a predetermined grammar; presenting the downloaded object through the object browser, wherein speech information received from the user is interpreted in conjunction with both the predetermined vocabulary and the predetermined grammar; and selectively generating at least one communication through the computer communication network, in dependence on the interpreted speech information. | 05-15-2014 |
| 20140143063 | METHODS AND SYSTEMS FOR PRESENTING GOODS AND SERVICES - A method of presenting a seller's goods or services to a consumer is provided. The method includes engaging the consumer in conversation with a representative of the seller while the consumer is accessing a webpage of the seller on an Internet browser of a consumer computing device. The method further includes directing the Internet browser to a presentation at a time selected by the representative using a representative computing device, wherein the presentation is configured to provide the consumer with information about at least one of goods and services of the seller. | 05-22-2014 |
| 20140143064 | PERSONAL MONITORING SYSTEM - A system includes a processor; a cellular, WiFi, or Bluetooth transceiver coupled to the processor; an accelerometer or a motion sensor coupled to the processor; and a sensor coupled to the processor to sense mood, wherein text, image, sound, or video is rendered in response to the sensed mood. | 05-22-2014 |
| 20140149225 | Systems and Methods for Determining Advertisements for Display on an Electronic Publishing System - A method for operating an electronic publishing system to display one or more advertisements, comprising the steps of: receiving user content to be displayed on the electronic publishing system; determining the one or more advertisements as a function of the user content and the user's behavior on the electronic publishing system; displaying the user content on the electronic publishing system in a specific format conducive for display of such user content; and displaying the determined advertisements on the electronic publishing system using the specific format to resemble the user content. | 05-29-2014 |
| 20140149226 | ADVERTISEMENT DELIVERY MANAGEMENT APPARATUS AND ADVERTISEMENT DELIVERY MANAGEMENT METHOD - An advertisement delivery management apparatus according to the present disclosure includes a predictive information storage, a counting unit, and an allocating unit. The predictive information storage unit stores information including user attributes of a plurality of delivery target users predicted as a future advertisement delivery destination. The counting unit counts a total of the number of user attributes of delivery target users which are not allocated on an advertisement delivery order request among the plurality of delivery target users. The an allocating unit allocates the delivery target user on the advertisement delivery order request so that a decrease in a total of the number of user attributes counted by the counting unit is minimized before and after the delivery target user is allocated on the advertisement delivery order request. | 05-29-2014 |
| 20140149227 | TARGETED ADVERTISING SERVICES METHOD - A method and apparatus for providing an automatically upgradeable software application includes targeted advertising based upon demographics and user interaction with the computer. The software application includes a display region used for banner advertising that is downloaded over a network such as the Internet. The software application is accessible from a server via the network and demographic information on the user is acquired by the server and used for determining what advertising will be sent to the user. The software application further targets the advertisements in response to normal user interaction with the computer. Data associated with each advertisement is used by the software application in determining when a particular advertisement is to be displayed. This includes the specification of certain programs that the user may have so that, when the user runs the program (e.g., a spreadsheet program), a relevant advertisement will be displayed (e.g., an advertisement for a stock brokerage). This provides two-tiered, real-time targeting of advertising—both demographically and reactively. The software application includes programming that accesses the server to determine if one or more components of the application need upgrading. If so, the components can be downloaded and installed without further action by the user. A distribution tool is provided for software distribution and upgrading over the network. Also provided is a user profile that is accessible to any computer on the network. Furthermore, multiple users of the same computer can possess Internet web resources and files that are personalized, maintained and organized. | 05-29-2014 |
| 20140149228 | SUPPORTING 3-SCREEN USER EXPERIENCE IN THE CONTEXT OF A SERVICES MARKETPLACE - The present invention is directed to sharing access to end user information in a multi-screen environment for the purpose of enhancing application functionality and end user experience including advertising functionality and experience. The invention includes storing end user information obtained from a first screen environment in an end user context database (ECD), and accessing the end user information in the ECD for use in a second screen environment. The multi-screen environments include a television, a network access device, such as a personal computer configured to provide access to the Internet, a telephone and other mobile and home devices such as PDAs. The first screen environment is different from the second screen environment. Use of an application associated with any of the first and second screen environments by an end user generates an event with end user information, and includes publishing the event to the ECD and forwarding or making the event information usable by, or accessible to, other applications serving the end user, including advertising applications. The invention further controls access to the ECD by other applications serving the end user, including advertising applications. The end user information includes information about the end user's context, desires or preferences. | 05-29-2014 |
| 20140156415 | TECHNIQUES FOR DETERMINING THE AGE AND GENDER OF A CONSUMER - A computer-implemented method is disclosed herein. The method includes the step of receiving, at a processing device of a commerce server, at least one of a video signal and an audio signal from a head mountable unit. The method also includes the step of deriving, at the processing device, a demographic value in response to the at least one of the video signal and the audio signal. The demographic value is indicative of at least one of a gender and an age of a user of the head mountable unit. The method also includes the step of obtaining, at processing device, an advertisement in response to the demographic value. The method also includes the step of transmitting the advertisement to the head mountable unit with the processing device of the commerce server. | 06-05-2014 |
| 20140156416 | PREVIEWING, APPROVING AND TESTING ONLINE CONTENT - Methods and systems for previewing, approving and testing online content, particularly dynamically-created content, are provided. The methods and systems described herein enable a reviewer to access an online content management system through a user interface and view a dynamically-created item of online content as it would be viewed by an online user. In addition, a reviewer is able to create and view a plurality of similar but non-identical items of dynamically-created online content, and then save the underlying build data so that the plurality of items can be regenerated together at a later time. In addition, the build data may be saved to permit it to be transmitted to a third party to enable the third party to regenerate and view the items of online content. | 06-05-2014 |
| 20140156417 | Generating a Description of User Interaction With a Brand Based on Social Networking System Data for the User - A social networking system user interacts with a terminal associated with a brand, such as kiosk included in a retail location associated with the brand. The terminal provides authorization information to a user device that identifies the terminal and the brand associated with the terminal. Information identifying the user and the authorization information is communicated to the social networking system, which retrieves interactions between the user and objects associated with the brand in the social networking system. The retrieved interactions are communicated to the terminal, which generates content describing the user's interactions with the objects and presents the generated content to the user. A description of the user interaction and/or of the generated content may be communicated to the social networking system for distribution to additional users. | 06-05-2014 |
| 20140156418 | TRADING COMMUNITY PLATFORM AND METHOD - A trading community platform, method and system is provided, comprising a monitoring module to monitor the behavior of at least one user both off-line and on-line, wherein the user is a member of a community; a profiling module, wherein the profiling module uses data collected from the user monitoring module and generates an enhanced user profile; and a matching module, configured to use data from the monitoring module and profiling module to suggest possible matches between at least a first member of the community and at least a second member of the community or to at least one content item or to at least one prospective service. | 06-05-2014 |
| 20140164136 | BROAD MATCHING ALGORITHM FOR DISPLAY ADVERTISEMENTS - A method of matching advertisements to users is disclosed. A plurality of attributes of a population of users is identified. A selection is received of an attribute of the plurality of attributes to which a target value is to be broadly matched. A correspondence of an advertisement to a user is determined based on a broad matching of the target value to the attribute. The advertisement is matched to the user based at least in part on the determining of the correspondence. | 06-12-2014 |
| 20140164137 | PRICING SYSTEM FOR ON-LINE ADVERTISEMENTS - Based on a request for an advertisement, a social networking system retrieves information about a user and identifies candidate advertisement (“ad”) objects having targeting criteria satisfied by the information about the user. The social networking system selects a candidate ad object based on associated bid prices and sends a description of the selected candidate ad object to an external system including a bid price for the candidate ad object. Based on bid prices of advertisements stored by the external system and bid price from the description, the external system determines an external clearing price for the candidate ad object and communicates the external clearing price to the social networking system. The social networking system determines a fee for serving an advertisement from the selected candidate ad object based on an internal clearing price for the selected candidate ad object and the external clearing price. | 06-12-2014 |
| 20140164138 | MANAGING ADVERTISING ASSOCIATED WITH DYNAMICALLY-EXPANDING CONTENT - A method of managing advertising associated with dynamically expanding content is disclosed. A request for a dynamic expansion of content is detected. The dynamic expansion includes adding additional content to content presented in a user interface. It is determined that a set of advertisements associated with the user interface is to be updated based on an updating criterion. The updating includes replacing an advertisement of the set of advertisements with an additional advertisement. The updating of the set of advertisements is performed. | 06-12-2014 |
| 20140164139 | METHODS AND SYSTEMS FOR TARGETING USERS WITH AUDIO ADVERTISEMENTS - Methods and systems for providing audio advertisements to client devices are disclosed. A request for an advertisement may be received at a server computer from a software library on a client device. The request may include one or more targeting criteria. An advertisement may be selected based at least in part on the one or more targeting criteria. The advertisement may be configured as text data. The text data may be encoded using speech synthesis markup language (SSML). The advertisement may be transmitted to the client device from the server computer. The software library may be configured to convert the text data to synthesized sound, and output the sound from the client device. The software library may include a text-to-speech (TTS) software module, which may convert the text data into synthesized sound, and output the sound from the client device. | 06-12-2014 |
| 20140164140 | METHOD AND APPARATUS FOR PRESENTING ADVERTISEMENTS - A system that incorporates teachings of the present disclosure may include, for example, a controller to determine a behavioral profile of an end user from packet traffic generated by activities of the end user, and share the behavioral profile with a network element for distributing targeted advertisements to the end user according to the behavioral profile. Additional embodiments are disclosed. | 06-12-2014 |
| 20140172579 | SYSTEMS AND METHODS FOR MONITORING USERS VIEWING MEDIA ASSETS - Methods and systems are described herein for monitoring a user accessing a media asset, determining an attentiveness level of the user, and in response to determining that the attentiveness level is above a threshold level, transmitting an instruction to display an advertisement on a display device. By transmitting the advertisement only when a user meets a threshold level of attentiveness, a media application may guarantee to a content/advertisement provider that an advertisement was viewed by the user. | 06-19-2014 |
| 20140172580 | SYSTEM AND METHOD FOR PROVIDING INFORMATION ON ADVERTISED GOODS - A system for providing information on an advertised product includes an advertised product information processing unit for comparing a dominant frequency of the advertised product with user's eyes movement frequency, and, if the frequencies coincide with each other, determining that the user is gazing at the advertised product, extracting information on the advertised product from a storage unit and outputting the extracted information through an output unit. | 06-19-2014 |
| 20140172581 | SYSTEMS AND METHODS TO COMMUNICATE INFORMATION RELATED TO AN ITEM DESCRIBED IN A USER PROFILE - Systems and methods to communicate information related to an item described in a user profile are described. The system receives a request over a network from a computer system and associates the request with a user profile that is associated with a user. Next, the system retrieves a description of a first item from the user profile, selects a second item from candidate items, the second item being related to the first item. Finally, the system communicates, over the network, information that is related to the second item. | 06-19-2014 |
| 20140172582 | METHODS AND APPARATUS FOR ADVERTISING VIA COMPUTER NETWORKS AND WEBSITES - Systems and methods for facilitating advertising for an advertiser are disclosed. In one example, a method comprises collecting retargeting information for the advertiser, the retargeting information comprising user-behavior information, assigning multiple identifiers for multiple publisher systems to be selectively authorized by the advertiser as retargeting channels in an advertising campaign, receiving a selection of an authorization of at least one publisher system from the advertiser, assigning an advertiser identifier to identify the advertiser, and identifying an advertisement, corresponding to the advertiser identifier, to be served to the user via at least one publisher system, conditioned on the at least one publisher system being an authorized publisher system. | 06-19-2014 |
| 20140180826 | CONSUMER IDENTITY RESOLUTION BASED ON TRANSACTION DATA - According to an embodiment, a data processing system for facilitating consumer identity resolution comprises: a first logic module adapted to receive at least two collections of consumer records from at least two different sources; a second logic module adapted to compute first trust scores for first data fields of the first collection and second trust scores for second data fields of the second collection; a third logic module adapted to generate a master collection of consumer records comprising at least one master consumer record that is correlated to a record from the first collection and a record from the second collection, the correlation being based on at least on the trust scores; and a fourth logic module adapted to receive a set of contextual transaction data. The data processing system is adapted to identify a consumer based on the contextual transaction data and the master collection of consumer records. | 06-26-2014 |
| 20140180827 | METHODS AND COMPUTER-READABLE MEDIA FOR CARRYING OUT PROMOTIONAL CAMPAIGNS - A method and computer-readable medium for carrying out a promotional campaign, comprising: identifying at least one influencer of at least one target of the promotional campaign; identifying at least one indicator of association between the influencer and a brand associated with the promotional campaign; and releasing towards the target a data element derived from the indicator of association. | 06-26-2014 |
| 20140188623 | ADVERTISEMENT GENERATION BASED UPON SOCIAL MEDIA POSTING - A method, computer program product, and system for: (i) SBTA processing of an SMW posting, made by a first user, to determine whether a potential commercial transaction, somehow related to the SMW posting, is likely; and (ii) on condition that a likely potential commercial transaction has been determined by the SBTA processing, placing an advertisement to help facilitate the potential commercial transaction. Software-based natural language processing type text analytics (SBTA) is the derivation of high-quality information from the subject natural language text using software based dictionaries and rules which are applied to the subject natural language text. | 07-03-2014 |
| 20140188624 | Super-saturation method for information-media - A super-saturation method for information-media relates to directing information to an electronic media consumer (reader, surfer, viewer, listener, etc.). Embodiments of the present invention facilitate a first media entity substantially offering out of context information placement using a second media entity. A facilitator entity guarantees that a consumer of the second media is a known consumer of the first media. Accordingly, the second media entity presents an out of context information placement. For example, an Internet site “AAA” is oversubscribed with potential paying advertising content at $100 CPM. This site offers advertisers an option to present their advertisements to certified “AAA” viewers, albeit on a non-AAA Internet site, for $50 CPM. The facilitator locates certified AAA viewers at Internet site “BBB” that normally charges $30 CPM. Contracts between AAA, BBB, and the facilitator divide a new revenue stream of $20 CPM among them. | 07-03-2014 |
| 20140188625 | METHOD AND SYSTEM FOR IMPLEMENTING A VIRTUAL GAME - The computer-implemented virtual game-based method and system of the present invention allow participants to play incentive-based virtual games and accept or decline offered prizes. Declining an offered prize allows a participant to play for a more desirable price and accepting a prize prohibits the participant from accepting another prize for the duration of a temporal lock out period. Individual single use virtual games are issued electronically to participants requesting to play a virtual game. Prizes are offered by each single use virtual game in accordance with pre-generated single use virtual game tickets commanding the presentation of an offered prize or non-offered prize. Some embodiments of the present invention deliver branded advertising to consumers participating in game play. In these embodiments, virtual game elements comprise branded advertising impressions as part of the interactive virtual game. | 07-03-2014 |
| 20140188626 | METHOD AND APPARATUS FOR SECURE ADVERTISING - A method, apparatus, and computer program product are provided to serve advertisements based upon the current context of the user in a manner that both ensures the relevancy of the advertisements and maintains the privacy of the contextual information of the user. In this regard, a method, apparatus and computer program product are provided to receive encrypted context data from one or more users including one or more trapdoors associated with one or more keywords and to receive advertisement information from one or more advertisers including a searchable encryption. Further, the method, apparatus and computer program product are provided to cause an advertisement to be provided to a first user based upon the encrypted context data of the first user and the advertisement information from one or more advertisers. | 07-03-2014 |
| 20140188627 | METHOD AND SYSTEM FOR CREATING USER BASED SUMMARIES FOR CONTENT DISTRIBUTION - A method and system for serving advertisements to a user of a social network, the social network being an internet based web platform with a plurality of user accounts, including creating a user summary by extracting implicit user attributes from a user account of the social network; creating a plurality of advertisement summaries composed in a format shared by the user summary; comparing the user summary to an advertisement summary to calculate a similarity score; and serving an advertisement to the user based on criteria related to the similarity score. | 07-03-2014 |
| 20140201007 | SYSTEMS AND METHODS FOR PROVIDING ANONYMIZED USER PROFILE DATA - Embodiments facilitate confidential and secure sharing of anonymous user profile data to improve the delivery of customized content. Embodiments of the invention provide a data appliance to an entity such as a business to convert profile data about the business's customers into anonymous identifiers. A similar data appliance is provided to a content provider in one embodiment to generate identifiers for its user profile data. Because the anonymous identifiers are generated with the same anonymization method, identical identifiers are likely generated from profile data of the same users. Therefore, the identifiers can be used to anonymously match the customers of the business to the users of the content provider. Therefore, data can be shared to improve customized content such as advertisements that the business wishes to place with the content provider without requiring the business to disclose customer data in an unencrypted form, and any non-matched data can remain confidential. | 07-17-2014 |
| 20140207579 | SYNDICATION OF ONLINE MESSAGE CONTENT USING SOCIAL MEDIA - A computer-based system and related operating method is presented here. The begins by sending a request to a user, the request identifying an action related to a social media account of the user. The method continues by receiving a confirmation for the request sent to the user, wherein the confirmation represents an authorization to take the action on behalf of the user. In response to receiving the confirmation, the system performs the action using a social handle of the user. The system can intelligently determine a distribution list for the request by identifying and analyzing a target community, along with the social media contacts of a group of users. In this regard, users having social media contacts that reach the target community are considered to be candidates for the distribution list. | 07-24-2014 |
| 20140207580 | System for Creating Customized Web Content Based on User Behavioral Portraits - A method is provided for determining a website user behavioral portrait based on navigation on the website and dynamically reconfiguring web pages based on those portraits. In accordance with the method, data relating to the progress of a user through a website is recorded, and an ongoing behavioral portrait of the user is built based on the data. The portrait is then used to dynamically reconfigure web content. | 07-24-2014 |
| 20140207581 | System And Method To Communicate Targeted Information - A method for targeted advertising is disclosed. The method includes accessing at least one piece of demographic information associated with a user of a portable device, selecting an advertisement to be delivered to the user based at least in part on the demographic information, and initiating communication of a version of the advertisement configured for presentation at the portable device. | 07-24-2014 |
| 20140207582 | ADAPTIVE AND RECURSIVE SYSTEM AND METHOD - A system and method of advertising based on the automatic determination of an advertising recipient's location and inferences of preferences derived from usage behaviors is disclosed. The advertising recipient's location that is considered in delivering a specific advertisement may be the current location or one or more historical locations. Proximity considerations with regard to other people, locations, or physical objects may influence the advertisement that is to be delivered. The advertisement may be delivered to a mobile device that has location-aware capabilities such as a Global Positioning System-based system. | 07-24-2014 |
| 20140214548 | User Profiling Using Submitted Review Content - A computer-implemented method for generating a user profile of a user of an online platform, a computer-implemented method for providing a first user with targeted information and a computer-implemented method for providing a user of an online platform with targeted advertisements. | 07-31-2014 |
| 20140214549 | Method and Apparatus Selling Internet Products and Services Via Retail Locations - A method of enabling the sale of products or services which are available on the internet which comprises selecting a retail location, providing the retail location with information about products or services available on the internet which includes a website address at which the products or services may be purchased and a code for use in making purchases which is correlated with the identity of the retail location, storing the code in a computer which is not located at the retail location, programming the computer to monitor incoming signals received from purchasers and after a code which is the same as the stored code is received, provide an indication of the identity of the retail location which is correlated with the code, and paying a finder's fee to the retail location. | 07-31-2014 |
| 20140214550 | System and Method for Communicating Targeted Health Related Data - The present invention provides a system and a method for communicating targeted health related data. The method includes targeting the consumers with an advertisement content and registering the consumers upon the selection of the advertisement. The registering includes capturing and storing the personal profile and health related data of the consumer and/or member(s) of this household. The method further includes processing the stored data to provide the consumer with the targeted content relevant to the consumer. The method further includes retrieving additional healthographic profiling of the consumer and the activity of the consumer to and further processing with the stored data to provide the consumer with an advertisement content targeted to the consumer and/or member(s) of his/her household. | 07-31-2014 |
| 20140214551 | GENERATING AND/OR SERVING LOCAL AREA ADVERTISEMENTS, SUCH AS ADVERTISEMENTS FOR DEVICES WITH CALL FUNCTIONALITY - Sets of local, (e.g., online) ads may be generated by obtaining sets of information about (e.g., local) establishments, each set including a business address information and/or a telephone number, (b) determining, for each of the sets, a location using at least one of at least a portion of the business address information and at least a portion of the telephone number, and (c) generating, for each of the sets, an ad that includes targeting information that targets the serving of the ad to queries related to the determined location. A query, including information about a location of a client device, may be accepted and at least one of the generated ads that includes targeting information that targets the location of the client device may be determined. | 07-31-2014 |
| 20140222581 | Third-Party Sourcing Advertisements From A Social Networking System - A social networking system selects advertisements for presentation to its users on third-party websites. The social networking system receives a request for content from a widget or plug-in on the third-party website and provides content including one or more advertisements for presentation along with content from the third-party website. The third-party website may use revenue generated from users accessing advertisements presented via the social networking system to supplement or eliminate revenue from typical banner ads. | 08-07-2014 |
| 20140222582 | ADVERTISEMENT BIDDING SYSTEM AND METHOD - A system and method for electronic advertisement bidding based on a plurality of electronic display devices mounted in at least two different categories of locations. The invention includes a server operable to receive from an advertiser a selection of one of the at least two different categories of locations. The invention further selectively display of advertising content only on the selected one of the at least two different categories of locations. An alternate location for advertisement space may be provided for displaying an advertisement that is associated with a losing bid. | 08-07-2014 |
| 20140222583 | DETERMINING VALUES FOR A CHARACTERISTIC OF AN ONLINE SYSTEM USER BASED ON A REFERENCE GROUP OF USERS - An online system predicts values of a target characteristic for users in a set of users based on a reference set of users having known values for the target characteristic. Using descriptive characteristics of users in the reference set of users and target characteristic values for users in the reference set, the online system generates a model predicting values of the target characteristic based on user descriptive characteristics. The online system applies a global constraint on the target characteristic when generating the model, so the model extrapolates from the reference data while achieving aggregate results for values of the target characteristic that are consistent with the global constraint. The global constraint may be obtained from census data or another suitable global aggregate survey. Using the global constraint in the model avoids inaccuracies in reporting of user metrics. | 08-07-2014 |
| 20140222584 | ADVERTISEMENT DISTRIBUTION MANAGEMENT APPARATUS AND ADVERTISEMENT DISTRIBUTION MANAGEMENT METHOD - An advertisement distribution management apparatus according to an embodiment includes a detection unit, a storage unit, and an acceptance unit. The detection unit detects information on a wireless terminal which exists in a communication area of a wireless LAN access point and which satisfies a predetermined condition. The storage unit stores information on the wireless terminal detected by the detection unit and attribute information set to the wireless LAN access point in association with each other. The acceptance unit accepts an order request of an advertisement distribution that specifies the attribute information on the basis of the information on the wireless terminal stored in the storage unit in association with the specified attribute information. | 08-07-2014 |
| 20140236731 | Using Interaction Data of Application Users to Target a Social-Networking Advertisement - Techniques for using interaction data of application users to target a social-networking advertisement are described herein, as well as other techniques. Interaction data of application users is received through applications associated with the social-networking platform. This interaction data can provide additional information about users to better enable marketers to target users of a social-networking platform. This improved targeting potentially saves advertising resources, increases effectiveness of advertisements, or improves users' impressions of a maker or brand associated with the advertisement. | 08-21-2014 |
| 20140236732 | PET MANAGEMENT AND PET GROUPS IN A GEO-SPATIAL ENVIRONMENT - A method, apparatus, and system of pet management and pet groups in a geospatial environment are disclosed. In one embodiment, a method includes generating a community network of user profiles, each user profile associated with a specific geographic location, procuring pet data, providing categories of the pet data, automatically generating, within the community network, groups of user profiles, each group of user profiles based on at least one category of the pet data, and generating a display view to include a map view embodied by the community network, a first group of user profiles, each user profile of the first group represented at a location in the map view corresponding to the specific geographic location with which each user profile is associated. | 08-21-2014 |
| 20140236733 | INTERACTIVE MULTILINGUAL ADVERTISEMENT SYSTEM, AND METHOD FOR DRIVING SAME - Provided is an interactive multilingual advertisement system and method for driving same using a social network service which does away with the modification of a social network service server or with the use of personal information on users and social network groups, determines a used language only from information selectively provided by a user terminal, and effectively provides related advertisements. The present invention relates to an interactive multilingual advertisement system and to a method for driving same using a social network service which determines a used language only from information selectively provided by a user terminal, provides related advertisements in a corresponding language, and provides advertisement information that a user can block or use to connect to an advertisement service. | 08-21-2014 |
| 20140244398 | TARGETING OFFERINGS TO A CUSTOMER BASED ON PSYCHOGRAPHIC INFORMATION - Transmitting entertainment information for presentation to a user and receiving, on behalf of the user, user response information responsive to the entertainment information is disclosed. The entertainment information may include a set of questions such as trivia-related questions or polling questions. The user response information may indicate a set of corresponding responses provided by the user in response to the set of questions. The entertainment information may be identified based on available historical preference data associated with the user, demographic data associated with the user or may be randomly selected to gauge user interest. User psychographic data associated with the user may be generated based at least in part on the user response information. At least one offering for targeting to the user such as a product or service offering or a targeted advertisement may be identified based on the user psychographic data and may be transmitted for presentation to the user. | 08-28-2014 |
| 20140244399 | SYSTEM FOR CONTROLLING USE OF PERSONAL DATA - The invention relates to a system configured to enable a user to track how his or her personal data is being used, and to control its collection, storage, and/or use, and delete certain personal data across information providers. A user may establish criteria regarding such collection, use, and storage of personal data generated by a security system device, capture the personal data at a control gateway before it is provided to an information provider; and applying the criteria to the personal data. The invention also relates to a system to present additional information to the user that is relevant to both the user and at least one marketing partner (such as targeted advertising); and to provide data to enable at least one marketing partner to provide value (a “reward”) to the user in exchange for the user allowing an information provider to collect and use personal data of the user. | 08-28-2014 |
| 20140244400 | SYSTEMS AND METHODS FOR SOCIAL ADVERTISEMENT SYNDICATION - Systems and methods for syndicating advertising content are described. In one embodiment, a method of syndicating relevant user activities includes obtaining a first advertising bid from a first advertising site, obtaining a second advertising bid from a second advertising site, recording user activities with a first participating site, classifying the recorded user activities describing at least one category associated with the recorded user activity, determining an auction strategy based on the first advertising bid, the second advertising bid, the first advertising site, and the second advertising site, where the auction strategy selects at least one winning advertising site, generating an ad unit ad unit including metadata describing the recorded user activity and the at least one winning advertising site, and syndicating the generated ad unit to at least one participating site within an advertisement network. | 08-28-2014 |
| 20140244401 | Creation of a Universal Profile of a User By Identifying Similar User-Managed Assets On a Plurality of Devices of the User - A system for identifying a same user of multiple communication devices is configured to perform the steps of: (a) receiving data corresponding to a first user-managed asset from a first communication device operated by a user, wherein the first user-managed asset is a plurality of applications and their placement within a graphical user interface of the first communication device; (b) receiving data corresponding to a second user-managed asset from a second communication device operated by a user, wherein the second user-managed asset is a plurality of applications and their placement within a graphical user interface of the second communication device, wherein the first user-managed asset is substantially the same as the second user-managed asset; and (c) determining that the user of the first communication device is the user of the second communication device based on identifying that the first user-managed asset is substantially the same as the second user-managed asset. | 08-28-2014 |
| 20140249931 | Apparatus and Method for Managing Marketing - A method that incorporates teachings of the present disclosure may include, for example, the steps of transmitting media content to a group of set top boxes for presentation with an overlay superimposed onto the media content, receiving a first comment from a first set top box of the group of set top boxes where the first comment is presentable with the overlay and the media content by the group of set top boxes, determining a first advertisement based on the first comment, and transmitting the first advertisement to the first set top box for presentation with the overlay and the media content. Other embodiments are disclosed. | 09-04-2014 |
| 20140249932 | SHIPPING LABEL ADVERTISING SYSTEM AND METHOD - A web portal residing on a computer server coupled to a worldwide computer network is configured to receive advertising campaign specifications from an advertiser, including merchandise offerings and customer demographics, identify at least one retailer having characteristics that match the advertising campaign specifications, receive a selection of at least one retailer from the advertiser, receive an advertising image file from the advertiser, receive printer specifications specifying printer and shipping label characteristics from the selected at least one retailer. The web portal is further configured to transmit the advertising image file to a printing vendor to pre-print the advertising image onto a plurality of blank shipping labels that satisfy the printer specifications, the plurality of pre-printed shipping labels to be supplied to the retailer for printing shipping information and application to shipping containers containing outgoing merchandise. | 09-04-2014 |
| 20140257990 | METHOD AND SYSTEM FOR DETERMINING CORRELATIONS BETWEEN PERSONALITY TRAITS OF A GROUP OF CONSUMERS AND A BRAND/PRODUCT - A computer implemented system and method determines correlations between one or more personality traits of a group of consumers and one or more brand/product. A first collection of consumer motivations of the group of consumers are determined based on associations between possible consumer motivations and the one or more personality traits. A second collection of consumer motivations are derived from the first collection of consumer motivations, where each consumer motivation of the second collection has a correlation with the one or more brand/product. Correlations between the personality traits and the brand/product are determined and output by identifying which of the one or more personality traits contributed to each of the consumer motivations of the second collection based on the associations between the possible consumer motivations and the one or more personality traits from the group of consumers. | 09-11-2014 |
| 20140257991 | SYSTEM AND METHOD FOR REAL-TIME PRIORITIZED MARKETING - Computer-implemented methods are provided for the delivery and/or prioritization of electronic marketing and promotional offers to a client device. In some embodiments, user context information associated with a user, and/or extrinsic context information, is employed to identify matching offers for a user, and to prioritize and optionally rank a subset of the matching offers. In other embodiments, user context information, and optionally extrinsic context information, is employed to dynamically trigger the activation and optional customization of offers for users, according to triggering logic and trigger parameters. In other embodiments, extrinsic context information is employed for triggering the availability of offers to one or more users, according to triggering logic and trigger parameters. | 09-11-2014 |
| 20140257992 | METHOD AND SYSTEM FOR EMBEDDING A PORTABLE AND CUSTOMIZABLE INCENTIVE APPLICATION ON A WEBSITE - An embodiment of the present invention is described that includes an incentive application for providing incentives to a visitor of a site. The incentive application is both portable onto other sites and is customizable on each site to the information provided on the site. | 09-11-2014 |
| 20140257993 | CONSUMER REPRESENTATION RENDERING WITH SELECTED MERCHANDISE - A rendering constraint is detected for a maximum time between capture of each a plurality of frames of a captured video stream of a consumer and a rendering of each corresponding frame of a consumer representation comprising a rendered three dimensional model rendered to depict a consumer appearance and a movement wearing a particular merchandise item. Processor elements accessible to the at least one computing system are selected that are able to generate the rendered three dimensional model within the time period specified in the rendering constraint. At least one processing task is directed to the selected processor elements to build the consumer representation comprising the three dimensional model and generate a rendering of the three dimensional model wearing the particular merchandise item as the captured video stream is received in real time at the at least one computer system. | 09-11-2014 |
| 20140257994 | METHODS AND APPARATUS FOR SENDING CONTENT TO A MEDIA PLAYER - The present disclosure provides methods and apparatus for sending content to a media player. In general, a user of the disclosed system consumes a plurality of media content (e.g., audio content, visual content, audiovisual content, etc.) distributed from a media server. The content preferably include advertising content and non-advertising content. Some or all of the content is selected by the system based on the user's specific requests, profile, preferences, and/or feedback, in conjunction with the profiles, preferences, requests, and feedback of other users, (e.g. using social media, social matching and/or collaborative filtering techniques). Preferably, the feedback includes statistical data indicative of partial experiences (e.g., user listened to 50%) of the content by one or more media consumers. | 09-11-2014 |
| 20140257995 | METHOD, DEVICE, AND SYSTEM FOR PLAYING VIDEO ADVERTISEMENT - Embodiments of the present invention provide a method, a device, and a system for playing a video advertisement. The method includes: receiving at least one of image feature data, a subtitle text, and an audio text of a video file sent by a client; obtaining a feature fusion result vector of the video file according to the at least one of the image feature data, subtitle text, and audio text of the video file; performing similarity matching calculation on feature fusion result vectors of advertisement files to be placed and the feature fusion result vector of the video file and determining one or more advertisement files of maximum similarity as a matching advertisement file; and sending the matching advertisement file to the client. With the embodiments of the present invention, an advertisement played on a client is more adaptable to a scene being played on the client. | 09-11-2014 |
| 20140279036 | AD TARGETING SYSTEM - An ad targeting system may provide for determining a prime target based on one or more prime target parameters. The one or more prime target parameters may include criteria for determining a prime target. The criteria for determining a prime target may include one or more of a minimum amount of interactions or associations with individuals and organizations, a minimum amount of notoriety, or a minimum amount of conversions. The system may also provide for deriving a graph data structure based on the prime target and one or more social graph generation parameters. The one or more social graph generation parameters may include criteria for determining targets to link to the prime target. The criteria for determining targets to link to the prime target may include a minimum amount of interactions or associations with prime target. | 09-18-2014 |
| 20140279037 | Systems and Methods for Creating Product Advertising Campaigns - Systems and methods for creating product advertising campaigns in accordance with embodiments of the invention are disclosed. In one embodiment, a product target generation server system includes a processor, product data including a plurality of attribute-value pairs describing a set of products, semantic models including data describing relationships between product targets, concepts described using categories and attribute-value pairs, and target grouping data constituting a set of groupings of product targets, global performance data including performance data, wherein the processor is configured to identify at least one category in a portion of the product data, determine a product advertising structure based on the product data and the identified at least one category, match a portion of the groupings of product data with the product targets within the global performance data, identify performance data, and generate at least one product target using the identified performance data and the product data. | 09-18-2014 |
| 20140279038 | MULTI-PLATFORM MARKETING, PUBLISHING, DATA COLLECTION, AND ANALYSIS - A social and mobile business tool is provided for managing multi-platform marketing, publishing, and analysis. The marketing and publishing software program provides an intuitive campaign management system and graphical user interface with in-depth, real-time analytics for conducting social, mobile, and digital targeted campaigns. The social and mobile business software program improves how social, mobile and digital campaigns work, by syncing the multi-platform based campaigns together. Simultaneous and full synchronization means a campaign can be launched at the same time across mobile, social and Web platforms, and are fully synchronized so changes to a campaign are reflected across the other platforms immediately. The pairing of simultaneous synchronization with mobile integration and detailed interest and attribute data about what's important to a brand or agency's customers and prospects equates to more intelligent marketing with the ability to react and adjust a campaign thereby leading to stronger sales, and more satisfied, loyal buyers. | 09-18-2014 |
| 20140279039 | METHOD FOR SELECTIVELY ADVERTISING ITEMS IN AN IMAGE - One variation of a method for selectively advertising items in an image includes: loading an image to a social feed; receiving a first tag and a second tag including identification of a first item and a second item visible in the image, respectively; based on the first tag and the second tag, correlating the first item with a first product and the second item with the second product; based on the first product and the second product, sourcing a first link to a first electronic storefront and a second link to a second electronic storefront that facilitate purchase of the first product and the second product, respectively; and selectively displaying a first visual cue of the first link and a second visual cue of the second link to a first user and to a second user, respectively, according to demographics of the first user and the second user. | 09-18-2014 |
| 20140279040 | SYSTEM AND METHOD FOR CREATING AND TARGETING MARKETING MATERIALS TO GROUPS ON THE BASIS OF GROUP COMPOSITION - A method of marketing by delivering advertisements and promotional offers to groups comprises preparing promotional offers to be redeemed by groups meeting predetermined conditions related to number of group members, group members' ages and gender, location and anticipated time for promotional offer to be redeemed, and delivering such offers to groups meeting such conditions. Delivery of promotional offers is done via any combination of the internet, a proprietary group server, an advertising exchange, merchants' and publisher's web sites, and cellular communications networks. Redemption of offers is reported to participating entities so that an accounting for revenues may be completed. | 09-18-2014 |
| 20140279041 | SYSTEM AND METHOD FOR PAYMENT ACCOUNT FEE PREVENTION - Disclosed herein are systems, methods, and non-transitory computer-readable storage media for payment account fee prevention. A system monitors purchases made by a payment account, the account having a penalty fee that is applied due to purchase inactivity during a period of time and withdraws an amount of money from the payment account prior to the end of the period of time when the system indicates purchase inactivity to avoid the penalty fee application. The amount of money is calculated as a percentage of the penalty fee, such that a user is charged a lesser fee by the system than an entity collecting the penalty fee for account inactivity. In one embodiment, the system presents an interactive notice with an optional product advertisement, as a reminder to the user via a device, enabling a payment to an entity prior to the end of the period of time. | 09-18-2014 |
| 20140279042 | Social Media Purchase Offers - Methods, systems and computer-readable storage mediums encoded with computer programs executed by one or more processors for providing social media purchase offers are disclosed. An offer strategy construct including: a markup tag associated with a social media platform (SMP), a purchase offer, and criteria for providing the purchase offer in response to a post to the SMP is received. The SMP is monitored for posts corresponding to the markup tag. User info is extracted from the SMP upon a detection that a particular post corresponds to the markup tag. It is determined whether the user info satisfies the criteria. The purchase offer is provided to the user associated with the post as determined from the user info upon a determination that the user info satisfies the criteria. | 09-18-2014 |
| 20140279043 | PAGE PERSONALIZATION BASED ON ARTICLE DISPLAY TIME - A method for page personalization is provided, including the following method operations: identifying a user operating a client; receiving a request for page data from the client; determining a user profile associated with the user; for each of a plurality of articles, predicting a display time of the article when presented to the user, based on the user profile and features of the article; determining selected articles from the plurality of articles based on the predicted display times; assembling the page data, the page data defining a page when rendered by the client, the rendered page defining references to the selected articles; sending the page data to the client; wherein the method is executed by a processor | 09-18-2014 |
| 20140279044 | SYSTEM AND METHOD FOR OMNI-CHANNEL IDENTITY MATCHING - In various example embodiments, a system and method for omni-channel identity matching is provided. In example embodiments, identifiers from online and offline communication channels are obtained. A user that corresponds to at least one of the identifiers is identified. An identity profile is created for the user that contains the at least one of the identifiers corresponding to the user. The identity profile is maintained in an identity profile store. A communication, such as an ad request, containing an identifier is received. The identity profile that matches the identifier received in the communication is determined. In some embodiments, an advertisement may be determined to be returned to the user based on the identity of the user. | 09-18-2014 |
| 20140279045 | CROSS-DOMAIN ID SYNCHRONIZATION IN ONLINE ADVERTISEMENT - Disclosed is a computer-implemented method for audience ID synchronization in a data management platform. In one embodiment, the method includes receiving a first redirect traffic from a first domain during a first browser session, in response to a web browser loading an embedded web object on a web page of the first domain; identifying a consumer user by searching through a cookie cache of the web browser to determine whether an unity identifier has been assigned in the cookie cache by the data management platform; in response to determining no unity identifier has been assigned to the consumer user, generating a cookie containing a new unity identifier and dropping the cookie in the cookie cache of the web browser; and synchronizing identifiers for the consumer user with a partner platform by updating a matching table of the identifiers with either the identified unity identifier or the new unity identifier. | 09-18-2014 |
| 20140279046 | ADVERTISEMENT PROVIDING APPARATUS AND ADVERTISEMENT PROVIDING METHOD - An advertisement providing apparatus includes a first advertisement providing unit, a friend list acquisition unit, a score calculation unit, and a second advertisement providing unit. The first advertisement providing unit is configured to provide a first advertisement to a user group including one or a plurality of users. The friend list acquisition unit is configured to acquire a friend list of a user who clicked on the first advertisement among the users included in the user group. The score calculation unit is configured to calculate, for each friend user included in the friend list, a score in which a click tendency of the friend user is reflected. The second advertisement providing unit is configured to provide a second advertisement that is the same as the first advertisement, to a friend user having a score that satisfies a certain condition. | 09-18-2014 |
| 20140279047 | ENHANCING TARGETED ADVERTISING IN A HOME NETWORK GATEWAY DEVICE - Advanced set top devices are beginning to merge with home network gateway devices and will soon become the major single entry point into the home. A growing trend and implementation of home gateways is to provide a centralized data entrance point to end user home. Behavioral information may be compiled from each individual device in the home network, and the home network gateway device determines advertisements to insert specifically to each device based on the entirety of the behavioral information compiled from within the home network. The advertisements provided to individual users within the home network may be determined by the home network gateway device, transparent to entities outside the home network. For example, a headend that delivers content to a home network may not know how many devices are connected to a home network gateway device, the type of devices connected, or which devices are receiving content. | 09-18-2014 |
| 20140279048 | SYSTEMS AND METHODS FOR PROVIDING RELEVANT PATHWAYS THROUGH LINKED INFORMATION - Systems and methods for predicting and monetizing information pathways. An indication is received that a user has visited a webpage and, based on information associated with the visit, a predictive model is used to predict a plurality of webpages that are likely to be visited by the user. The user is then provided with a subset of the predicted webpages as a traversable pathway of webpages. Information relating to the user's traversal of the pathway can be collected and used to facilitate the provision of an advertisement to the user. | 09-18-2014 |
| 20140279049 | SOCIAL PRODUCT REVEAL - A system comprising a computer-readable storage medium storing at least one program and a computer-implemented method for providing a social product reveal. Consistent with some embodiments, the method may include presenting content to a first user with a reference to an interaction with the content by a second user. The reference to the interaction conceals the identity of the second user from the first user. The method may further include receiving a request from the first user to reveal the identity of the second user. In response to receiving the request to reveal, a communication is sent to the second user requesting the reveal of his or her identity. Upon receiving a confirmation to reveal from the second user, the identity of the second user is revealed to the first user. | 09-18-2014 |
| 20140279050 | DYNAMIC CHATBOT - Disclosed is a novel system and process for presenting a customized chatbot. The transaction in one example is a sales transactions. Information is retrieved that is associated with the user or customer. The information includes demographic information of the user or behavioral information of the first party, or a combination of both. A chatbot is presented on the system of the user as of a messaging window of a web page document of an entity selling a good or a service. The messaging window is customized to the end user based on the demographic information of the first party, or the behavioral information of the first party or a combination of both. The messaging window is customized to include one or more of an initial greeting, an appearance of the messaging window, and a picture of an agent. | 09-18-2014 |
| 20140289052 | Advertisement Based on Application-Created Social Content - In one embodiment, a social-networking system accesses a social graph, identifies a first set of concept nodes associated with an application, connected to friends of a user, selects a second set of concept nodes from the first set of concept nodes based on edges connected to the concept nodes, and generates an advertisement for the application, where the advertisement includes information representing the concept nodes in the second set of concept nodes. | 09-25-2014 |
| 20140289053 | Interactive Financial Tool - Discussed herein is an evaluation and scoring system that may be used to quickly assess and guide financial decisions, facilitate or create communities of interest, and assist in accessing markets and/or consumers that may not have been sufficiently considered before. | 09-25-2014 |
| 20140289054 | BEHAVIORAL TRACKING SYSTEM AND METHOD IN SUPPORT OF HIGH-ENGAGEMENT COMMUNICATIONS - Disclosed is a system and method to measure a first customer's interest and transmit a targeted communication to the first customer as a function of the measured customer interest. Various customer actions are determined, including actions associated with: a plurality of customers on a plurality of destination sites; the first customer on the plurality of destination sites; the plurality of customers on each of at least some of the plurality of destination sites; and the first customer on the at least some sites. At least one processor can be used to determine respective values associated with each of the respective actions, and process the respective values to measure the first customer's interest, and generate the targeted communication to send to the first customer. The targeted communication is transmitted using the at least one processor to the first customer. | 09-25-2014 |
| 20140297423 | USER CREATED TAGS FOR ONLINE SOCIAL NETWORKING - The present invention provides a social networking system and method by which customized tags can be created by a registered user in an online social networking environment and distributed to facilitate social networking. The tags represent personal characteristics and preferences associated with users of the online social networking environment. A graphical user interface (GUI) is provided in the online social networking website that enables a specific user to create and customize tags. Tags can be embeddable in that a user can insert the tag in a website GUI for display. Also, tags may have embedded content, e.g. a photo, a song, a profile page location, etc and may be sponsored or traded in the social networking website. Also a skin that shows the personal profile page GUI style may be customized, sponsored, or traded. | 10-02-2014 |
| 20140297424 | Providing Offers to Customers - Method and apparatus for selecting customers to receive offers comprising: obtaining a set of transactions for a group of customers. Assigning transaction categories to the transactions within the set of transactions. Determining for each customer in the group of customers, a distribution of their transaction categories. Selecting the one or more customers to receive an offer based on their determined distribution of transaction categories. | 10-02-2014 |
| 20140297425 | APPARATUS AND METHOD FOR PROVIDING PRODUCT-RELATED INFORMATION USING COMMUNICATION SERVICE - Provided are an apparatus and method for providing product-related information using a communication service. The method of providing product-related information using a communication service includes receiving product-related information from a terminal of a purchaser who has purchased a product, detecting information about a user who has an acquaintanceship with both the purchaser and a seller of the product by using the received product-related information, and transmitting a message for notifying the product-related information to a terminal corresponding to the detected user information. | 10-02-2014 |
| 20140304084 | DYNAMIC PRODUCT BUNDLING - Systems for generating dynamic primary product bundles. The dynamic primary product bundles can be generated to include a requested primary product and a second primary product. The primary products can be represented as static elements in a product array. The product bundle can include conditions that must be met in order for the second primary product to be displayed on a requestors device. At runtime the bundle can be dynamic in that the second primary product can not be displayed unless the conditions are met. | 10-09-2014 |
| 20140304085 | METHOD AND APPARATUS FOR PROVIDING CONTEXT-BASED COUPON SHARING - An approach is provided for context-based coupon sharing. A coupon management platform receives a request specifying an exchange of one or more coupons. The request includes, at least in part, one or more attribute-condition pairs associated with the one or more coupons, one or more participants of the exchange, or a combination thereof. The coupon management plat form determines context data associated with a first user, at least one device associated with the first user, at least one second user, at least one other device associated with the at least one second user, or a combination thereof. The coupon management platform then causes, at least in part, processing of the one or more attribute-condition pairs, the context data, or a combination thereof for initiating the exchange between the first user and the at least one second user. | 10-09-2014 |
| 20140310105 | SYSTEMS, METHODS, AND DEVICES TO DETERMINE AN INDIVIDUALS MOOD BASED ON SENSED DATA AND THE INDIVIDUALS PREDICTED TYPE - The methods and systems described herein may involve determining at least one lifeotype of at least one individual, analyzing the at least one lifeotype, and delivering content to at least one individual based on the analysis. The methods and systems described herein may involve providing a game, determining at least one lifeotype of at least one player of the game, analyzing the at least one lifeotype, and affecting the game play based on the analysis. The methods and systems described herein may involve providing an interactive space, determining at least one lifeotype of at least one individual in the space, analyzing the at least one lifeotype, and modifying at least one attribute of the space based on the analysis. | 10-16-2014 |
| 20140310106 | METHOD AND APPARATUS FOR PRESENTING AND AGGREGATING INFORMATION RELATED TO THE SALE OF MULTIPLE GOODS AND SERVICES - A computer-implemented method can automatically present a plurality of selectable rich media video clips associated with goods and/or services offered for sale via an interactive networked communication system including at least one client and at least one server. A request to the server can be initiated at the client via the interactive networked communication system to select a plurality of rich media video clips from a database of rich media video clips associated with corresponding goods and/or services. A static descriptor can be displayed on the client for each of the plurality of rich media video clips as selected and received from the server. The plurality of rich media video clips can automatically be presented on the client in a concatenated sequence in a continuous rich media video stream. | 10-16-2014 |
| 20140316902 | Systems and Methods for Online Advertising Using User Preferences - Various implementations described herein provide systems and methods for online advertising and, more particularly, systems and methods that utilize user preferences in providing online advertising. In various implementations, systems or methods described herein facilitate user control of user-related data with respect to online advertisement systems, which can include supply-side platforms (SSPs), advertisement exchanges, demand-side platforms (DSPs), content delivery networks (CDNs), ad networks, or adservers. In some implementations, the system and methods implement or otherwise facilitate a user advertisement preference service that enables online users to manage one or more user advertisement preferences and selectively provide those user advertisement preferences to online advertisement systems. | 10-23-2014 |
| 20140316903 | CONSUMPTION PROFILE FOR MOBILE MEDIA - Targeting advertising content via a media management platform includes taking at least one consumption profile for content items of the media management platform, wherein the at least one consumption profile includes a profile of devices on which a corresponding content item can be accessed, a profile of networks on which the corresponding content item can be delivered, and attributes of the corresponding content item. Further a targeting input is produced by processing at least a portion of the consumption profile for a content item. Lastly, the targeting input is provided to an advertising fulfillment engine that targets advertising content to media management platform content item recipients. | 10-23-2014 |
| 20140324594 | METHOD AND SYSTEM FOR CUSTOMIZING A NETWORK-BASED TRANSACTION FACILITY SELLER APPLICATION - According to the present invention, there is provided a method of customizing a seller application that facilitates communication of listings to a network-based transaction facility. The method includes facilitating selection of at least one targeted site from a plurality of targeted sites presented to a user, wherein the plurality of targeted sites are supported by the network-based transaction facility. The method further includes configuring the seller application according to the at least one targeted site selected. | 10-30-2014 |
| 20140324595 | METHODS AND SYSTEMS FOR PROVIDING CONTEXTUAL INFORMATION - Methods for providing contextual information about communication devices and/or services. Profile information indicating a user's communication devices and/or services is stored. When profile information or a message log is displayed, the user may identify a communication device and/or service. A query inquires whether the user would like contextual information. The contextual information may be obtained from a gateway in a data network or a telecommunications manager in a telecommunication network. The contextual information is displayed. Profile information about a user's communicating partner may be stored. When the user makes an effort to communicate with the partner, a check may be made of the partner's profile information for a preferred communication device and/or service. If the user does not have a communication device and/or service corresponding to that of the communicating partner, a query may inquire whether the user would like contextual information. If so, the contextual information is presented. | 10-30-2014 |
| 20140324596 | SMARTPHONE-BASED METHODS AND SYSTEMS - Arrangements involving portable devices (e.g., smartphones and tablet computers) are disclosed. One arrangement enables a content creator to select software with which that creator's content should be rendered—assuring continuity between artistic intention and delivery. Another utilizes a device camera to identify nearby subjects, and take actions based thereon. Others rely on near field chip (RFID) identification of objects, or on identification of audio streams (e.g., music, voice). Some technologies concern improvements to the user interfaces associated with such devices. Others involve use of these devices in connection with shopping, text entry, sign language interpretation, and vision-based discovery. Still other improvements are architectural in nature, e.g., relating to evidence-based state machines, and blackboard systems. Yet other technologies concern use of linked data in portable devices—some of which exploit GPU capabilities. Still other technologies concern computational photography. A great variety of other features and arrangements are also detailed. | 10-30-2014 |
| 20140324597 | SOCIAL NETWORKING SYSTEM DATA EXCHANGE - An online publisher provides content items such as advertisements to users. To enable publishers to provide content items to users who meet targeting criteria of the content items, an exchange server aggregates data about the users. The exchange server receives user data from two or more sources, including a social networking system and one or more other service providers. To protect the user's privacy, the social networking system and the service providers may provide the user data to the exchange server without identifying the user. The exchange server tracks each unique user of the social networking system and the service providers using a common identifier, enabling the exchange server to aggregate the users' data. The exchange server then applies the aggregated user data to select content items for the users, either directly or via a publisher. | 10-30-2014 |
| 20140330649 | Displaying Targeted Advertisements to Users - A targeted advertisement is retrieved for a first user, and a targeted advertisement is retrieved for a second user. The targeted advertisements are switched such that the targeted advertisement intended for the first user plays on a display of an electronic device of the second user, and the targeted advertisement intended for the second user plays on a display of an electronic device of the first user while the first and second users communicate. | 11-06-2014 |
| 20140330650 | SETTING COMPUTING DEVICE FUNCTIONALITY BASED ON TOUCH-EVENT PROPERTIES - In one example, a computer-implemented method can include the step of receiving a finger-contact patch attribute from a user of a touch screen system. A user's age group can be determined according to a finger-contact patch attribute. The user's age group can be provided to a server. A pixel width of the finger-contact patch of less than thirty pixels can be measured. A historical mean finger-contact patch area of a historical user of the touch screen system can be calculated. The finger-contact patch attribute from the user can be determined to be substantially less than the historical mean finger-contact patch area of the historical user. An advertisement to display on a computing device of the touch-screen system can be received. An appropriate age group appropriate of the advertisement can be determined. The advertisement can be filtered when a current user is in the child-age group and the appropriate age group appropriate of the advertisement is an adult age group. | 11-06-2014 |
| 20140330651 | SYSTEM AND METHOD FOR SOCIAL MEDIA-AWARE ADVERTISEMENT BROKERING - An advertisement brokering system for social media-aware advertisement brokering is provided. The advertisement brokering system includes a processor and a memory, wherein the memory comprises a rules database and plurality of modules. The memory further comprises a data mining module for mining data from predetermined resources based upon predefined characteristics and behavioral traits of users. The memory further comprises an analysis module for identifying users based on match of the mined data with the predefined characteristics and/or behavioral traits. The memory further comprises a brokering module for offering advertising services to the identified users. The memory further comprises a feedback module for notifying an advertiser corresponding to change in behavioral activities of the identified users after offering advertising services. The memory further comprises a calibration module for calibrating advertising services based on change noticed in behavioral activities of the identified users. | 11-06-2014 |
| 20140330652 | ONLINE ADVERTISING MODEL - An advertising system and method is used to advertise services to users of a network depending on identified circumstances of the user. The advertising may be interactive, intervening, passive or requested by the user. The users are part of a network and the advertising system tailors the advertisements towards the needs of a user based on the user's information such as location, future location, career, future career, education or future education. | 11-06-2014 |
| 20140330653 | Information Recommendation Method and Apparatus - An information recommendation method and apparatus are provided. The method includes: acquiring, by using an open interface of a first network platform, relational data information of a user associated with a user of a second network platform; dividing, according to the relational data information of the user, each friendship circle obtained by dividing according to a preset division policy, so as to divide one friendship circle into a plurality of different social circles; and recommending, by using a preset recommendation policy, information in each of the social circles according to an acquired behavior record of each user on the second network platform. The embodiments of the present invention further provide an information recommendation apparatus. In the embodiments, information can be recommended by using an interface and user data that are open on a social website to increase accuracy of information recommendation. | 11-06-2014 |
| 20140337139 | CHANNEL-LEVEL ADVERTISING ATTRIBUTES IN AN INTERNET-BASED CONTENT PLATFORM - An internet-based content platform for providing subscription levels for channels is described. The internet-based content platform receives a user request for one of a plurality of media items of a channel. The internet-based content platform determines whether the user is subscribed to the channel. When the user is subscribed to the channel, the internet-based content platform presents the requested media item according to a subscriber set of advertising attributes. When the user is not subscribed to the channel, the internet-based content platform presents the requested media item according to a non-subscriber set of advertising attributes. | 11-13-2014 |
| 20140337140 | Method and system for providing individually-tailored advertising analysis and motivation based on a user's personal financial management data - An advertising engine is used to compare a user's current financial transaction with offerings from a variety of advertisers. This comparison is made from the user's personal financial management data. The user is informed of benefits to the user from taking advantage of an advertisement. The user can be electronically assisted in taking advantage of the advertisement. | 11-13-2014 |
| 20140337141 | ADVERTISING BASED ON INFLUENCE - Advertising based on influence is provided. In some embodiments, advertising based on influence includes determining an influence score (e.g., based on a given dimension) for a subject (e.g., a user), in which the subject is a potential target for an advertisement; and determining targeting of the advertisement based on criteria including the influence score of potential recipients of the advertisement. In some embodiments, the influence score is a directly estimated objective measure of influence (e.g., estimated using a social graph). In some embodiments, advertising based on influence also includes determining pricing of advertisements based on criteria including the influence score of potential recipients of one or more advertisements. In some embodiments, advertising based on influence further includes sharing advertising revenue with the subject based on criteria including the influence score of the first subject (e.g., as an incentive for the subject to view the advertisement). | 11-13-2014 |
| 20140337142 | Sponsored Stories Application Programming Interface (API) - To provide a sponsored story unit, the social networking system receives a story request from an advertiser. The story request specifies properties of content used to generate the sponsored story. When the social networking system stores an object or an action performed on an object, properties associated with, and describing, the object or the action are also stored. For example, properties of an object include an object type, an object identifier, metadata describing the object or other suitable information. The social networking system identifies actions or objects associated with users connected to a viewing user having one or more properties included in a story request. A sponsored story is generated from the identified actions or objects and presented to a viewing user. | 11-13-2014 |
| 20140344066 | METHOD AND SYSTEM FOR TARGETED CONTENT PLACEMENT - A system for delivering targeted content to a device includes a database and a processor. The database stores anonymous identifications for a plurality of customers of at least one financial institution. Each anonymous identification is associated with financial information for a respective customer of the at least one financial institution. The processor includes software that is configured to classify consumers, create a targeted list of content viewers, and deliver a targeted advertisement over a network to a device used by a content viewer on the targeted list. The classifications can be based on the financial information associated with each anonymous identification. The target list of content viewers can be based on at least one selected classification. The advertisement can be delivered to a device used by a content viewer on the targeted list after the device has been used to log onto an application offered by the at least one financial institution. | 11-20-2014 |
| 20140344067 | PURCHASE SHARING SYSTEMS - A purchase sharing system, comprising: a processor; a camera controlled by the processor; a user interface controlled by the processor; a wireless communications module controlled by the processor; and tangible non-transitory computer-readable media having instructions, that when executed by the processor, cause the processor to perform the steps of: receive, from the camera, an input of media; receive, from the user interface, customer information; generating a message to the customer, wherein the message includes media, and a prepopulated status message, wherein the prepopulated status message include a reference to a product, a reference to a salesperson, and a reference to a business at which the product was purchased, and a link to a URL that when visited posts the prepopulated status message on the social network; transmitting, via the wireless communications module, the message to the customer. | 11-20-2014 |
| 20140344068 | SYSTEMS AND METHODS FOR TARGETED ADVERTISEMENT DELIVERY - In one aspect, a computing apparatus is configured to receive a request for a profile to customize information for presentation to a user identified in the request and, responsive to the request identifying the user, provide the profile that is generated based on transaction data of the user. The profile summarizes the transaction data of the user using a plurality of values representing aggregated spending in various areas. The information includes an advertisement selected, prioritized, adjusted, or generated based on the profile. The advertisement includes at least an offer, such as a discount, incentive, reward, coupon, gift, cash back, benefit, product, or service. | 11-20-2014 |
| 20140344069 | METHOD AND APPARATUS FOR TARGETING BEST CUSTOMERS BASED ON SPEND CAPACITY - Share of Wallet (“SOW”) is a modeling approach that utilizes various data sources to provide outputs that describe a consumers spending capability, tradeline history including balance transfers, and balance information. These outputs can be appended to data profiles of customers and prospects and can be utilized to support decisions involving prospecting, new applicant evaluation, and customer management across the lifecycle. A SOW score focusing on a consumer's spending capability can be used in the same manner as a credit bureau score. | 11-20-2014 |
| 20140344070 | CONTEXT-AWARE VIDEO PLATFORM SYSTEMS AND METHODS - A video-platform server may obtain and provide context-specific metadata to remote playback devices, including identifying advertising campaigns and/or games that match one or more assets (e.g., actors, locations, articles of clothing, business establishments, or the like) that are depicted in or otherwise associated with a given video segment. | 11-20-2014 |
| 20140344071 | CROSS-PROMOTION API - A system and computer-implemented method for promoting an electronic game of electronic games is provided. A user interface module is configured to receive an input from a user relating to playing a first and second electronic game. A processor-implemented association engine, operatively coupled to the user interface, is configured to associate user attributes of the first and second electronic games to the user based on the input. An application programming interface (API) is configured to associate a user attribute of a third electronic game different from the first and second electronic games, the API configured to associate based, at least in part, on rule engine implemented by the API and at least one of the user attributes of the first and second electronic games and game data of the third electronic game. | 11-20-2014 |
| 20140351059 | INTERACTIVE ADVERTISING - A method for multi-device advertising. The method can include: identifying media content served to a television client; determining an identifier associated with the television client; identifying advertising content relevant to the media content; submitting, by a computer processor and to an advertising exchange service, a request to provide the advertising content for a client computing device identified based on at least a portion of the identifier; and providing the advertising content for the client computing device. | 11-27-2014 |
| 20140351060 | CONTEXTUAL INFORMATION - Methods, systems, and products provide contextual information for communications. A call, for example, is processed from an origination address to a destination address. A query is made for a brand of device associated with the origination address making the call. The brand of device is announced during the call. | 11-27-2014 |
| 20140351061 | Providing A Multi-Column Newsfeed Of Content On A Social Networking System - News feed stories are ranked so that some stories appear above other stories for users of a social networking system. These “top” news stories are selected based on a ranking algorithm that incorporates an analysis of affinities for interests, users, and entities in the social networking system based on user interactions as well as story layout dimensions. The top news stories are presented in a multiple-column format, such as a grid format. Top news stories may be presented higher or in a more prominent placement among one or more columns in the story layout as compared to other news stories. The ranking of the top new news stories may change after a top news story is viewed. The multiple-column newsfeed enables a more visually pleasant placement of targeted advertisements on the social networking system. | 11-27-2014 |
| 20140365310 | PRESENTATION OF MATERIALS BASED ON LOW LEVEL FEATURE ANALYSIS - A computer system obtains an image or video of a person, such as a shopper. The image or video includes the face of the person. The system extracts low level features from the image or video. The low level features may be Gabor features. The system examines the low level features to designate stimuli that are likely to result in preferred behaviors associated with the person. The system analyzes the plurality of designated stimuli based on predetermined criteria to select one or more selected stimuli, and then causes the selected stimuli to be rendered to the person. The predetermined criteria may be economic criteria, such as a requirement to select the stimulus with the highest expected economic benefit from among the various designated stimuli. | 12-11-2014 |
| 20140365311 | Associating Advertisements with Events - In one embodiment, a method includes receiving a notification identifying the occurrence of a user-initiated event associated with a software application that complies with the specifications of a software development kit. The user is identified based at least in part on the information included the notification. The method includes determining whether the event is attributable to an electronic advertisement, and when the event is attributable to the advertisement, the method include determining whether the electronic advertisement is associated with information identifying the advertisement or an advertising campaign that the advertisement is a part of When the electronic advertisement is associated with the information, the method includes notifying an advertiser associated with the electronic advertisement or a developer associated with the software application that the information identifying the advertisement is associated with the event. | 12-11-2014 |
| 20140365312 | MOBILE DEVICE GROUP APP PROVIDING CUSTOMIZED INTERACTIVITY - Disclosed is a system that may be used by a parent organization or group that allows local entities who are part of the group or parent organization to customize and distribute messages to local customers or other users of a software application provided by the parent organization that may be preloaded with generic messages. Also disclosed are examples of processes and systems providing local members of the group with options controlling how input or data is processed when it is received from customers responding to the customized messages. | 12-11-2014 |
| 20140365313 | PROVIDING PERSONALIZED RECOMMENDATIONS RELATING TO GROUP ACTIONS - A recommendation engine provides a plurality of users with a recommendation for a common group action. The recommendation engine can take into user information such as explicit or implicit preferences of the participant of the group action in recommending a group action, such as shopping together, buying together, going to an event together, engaging in an activity together, etc. By considering the group, as well as the individuals, the recommendation engine can make recommendations optimized for a goal of one or more of the individuals, or for a group goal, which might not have been a recommendation made for any one of the individuals if considered in isolation. Additionally, in certain embodiments, the recommendation engine recommends an item related to a planned group activity for a group including a plurality of individuals based on information relating to each of the plurality of individuals. | 12-11-2014 |
| 20140365314 | MACHINE LEARNING SYSTEM TO OPTIMIZE TARGETING CAMPAIGNS IN ON-LINE BANKING ENVIRONMENT - Computer-implemented methods leverage internal data accumulated by a banking institution including merchant sales data and customer purchasing data, in order to best implement merchant offer campaigns by computing a set of “good campaigns” for a given user in real time, while maximizing the success of all active campaigns. (FIG. | 12-11-2014 |
| 20140365315 | SYSTEMS AND METHODS FOR CUSTOMIZING SERVICES TO USERS ON MOBILE TECHNOLOGY PLATFORMS USING PERSONAS - A method and system are provided for customizing a service to a user on a mobile technology platform. The method include determining which of a plurality of personas defined in the mobile technology platform is an active persona, wherein each persona of the plurality of personas is defined as a set of user preferences associated with an operating system of the mobile technology platform; and customizing a service to the user based on the active persona. | 12-11-2014 |
| 20140372224 | MULTI-PROFILE TRACKING IDENTIFICATION OF A MOBILE USER - Embodiments are directed towards employing multiple profiles to track identification of users across multiple domains. Multiple application-domain profiles and multiple web-domain profiles may each include a statistical identifier. A profile enrichment store may be generated from the application-domain profiles and web-domain profiles, where each entry in the profile enrichment store may be based on statistical identifiers. The profile enrichment store may be utilized to determine categories associated with a statistical identifier for a request from a client device. A targeted advertisement may be determined based on the determined category and may be provided to the client device. A client caching identifier may be used in a mobile web domain, in combination with the statistical identifier, to track mobile web users. If a request is associated with a profile that includes an affirmative opt-out flag, categories in the profile enrichment store for a corresponding statistical identifier may be cleaned up. | 12-18-2014 |
| 20140372225 | CLIENT CACHING IDENTIFICATION TRACKING - Embodiments are directed towards employing multiple profiles to track identification of users across multiple domains. Multiple application-domain profiles and multiple web-domain profiles may each include a statistical identifier. A profile enrichment store may be generated from the application-domain profiles and web-domain profiles, where each entry in the profile enrichment store may be based on statistical identifiers. The profile enrichment store may be utilized to determine categories associated with a statistical identifier for a request from a client device. A targeted advertisement may be determined based on the determined category and may be provided to the client device. A client caching identifier may be used in a mobile web domain, in combination with the statistical identifier, to track mobile web users. If a request is associated with a profile that includes an affirmative opt-out flag, categories in the profile enrichment store for a corresponding statistical identifier may be cleaned up. | 12-18-2014 |
| 20140372226 | SYSTEMS AND METHODS FOR PROVIDING AND USING AN INTERNET SENTIMENT INDEX - Systems and methods are disclosed for online distribution of content based on a user sentiment index. The method may include receiving, over a network and from a user device, one or more user generated inputs and calculating the user sentiment index based on the one or more user generated inputs. The method may also include receiving, over the network, from a content or advertising provider, instructions on publishing content or advertising to a webpage based on the calculated user sentiment index, and publishing content for display on user devices over the network based on a comparison of the calculated user sentiment index and the received instructions. | 12-18-2014 |
| 20140372227 | FOCUSED ADVERTISING ACROSS MULTIPLE COMMUNICATION CHANNELS - This document describes, among other things, systems and methods for generating advertising campaigns or listings utilizing catalog information. A method comprises receiving, by an online publication system, a product catalog; accessing, by the online publication system, a merchant profile; and using the product catalog and the merchant profile to develop advertising data, wherein the advertising data includes at least one of an advertising campaign, a marketplace listing, or a store listing. The advertising campaign is published across multiple communication channels and focuses on the merchant's identity in at least one of the communication channels and specific products sold by the merchant in at least one other communication channel. | 12-18-2014 |
| 20140379481 | METHOD AND APPARATUS FOR TARGETING MESSAGES IN DESKTOP AND MOBILE APPLICATIONS - A computer implemented method and apparatus for targeting messages in desktop and mobile applications. The method comprises retrieving, on a user device, one or more policies for a software application; recording user behavior and application usage data during operation of the software application on the user device; determining whether one or more of said policies has been satisfied based on the recorded user behavior and application usage; and performing an action on the user device when it is determined that one or more of said policies has been satisfied. | 12-25-2014 |
| 20140379482 | SYSTEMS AND METHODS FOR CROSS-BROWSER ADVERTISING ID SYNCHRONIZATION - Systems and methods are for identifying online advertisements to display to a user based on historical user data collected across the user's use of a plurality of Internet devices. One method includes receiving, over a network, a request for an advertisement to display at a first device of the user, the request including a unique identifier stored on the user's first device; accessing, in a database, a demographic or browsing history information generated from the user's use of a second device, the demographic or browsing history information being stored in the database in relation to the unique identifier; and identifying, based on the demographic or browsing history information, an advertisement to display at the user's first device. The demographic or browsing history information is synchronized based on the unique identifier being stored on the user's first device and the user's second device. | 12-25-2014 |
| 20140379483 | USER-SPECIFIED DISTRIBUTION OF STORIES DESCRIBING USER ACTIONS IN A SOCIAL NETWORKING SYSTEM - A social networking system receives a sponsored story request identifying a story describing an action performed by a social networking system user and generates a sponsored story accordingly. The sponsored story request may also include a bid amount and other information for generating a sponsored story from the sponsored story request. When an action is included in a sponsored story presented to a social networking system user, the social networking system notifies the user associated with the action and provides one or more settings regulating inclusion of actions associated with the user in sponsored story requests. For example, settings allow a user to prevent generation of sponsored stories including a specified type of action, a specific action, or multiple actions associated with the user. Hence, the settings allow a user to limit or prevent generation of sponsored stories describing actions associated with the user. | 12-25-2014 |
| 20140379484 | Visually Generated Consumer Product Presentation - A personalization enhancement method and system. The method includes retrieving and analyzing digital content associated with a user. Characteristics describing the digital content are tagged and transferred to a profile of said the user. The profile includes additional characteristics generated during previous analysis of data from the digital content and additional digital content associated with the user. User information associated with products, a location, and a time profile is assigned. The profile is analyzed based on selection and interaction of the user with respect to a consumer Website. The profile includes the characteristics and the additional characteristics with respect to products and services of the consumer Website. A presentation color setting and a group of products and services of are determined for presentation to the user. The group of products and services are presented to the user using the presentation color setting. | 12-25-2014 |
| 20140379485 | Method and System for Gaze Detection and Advertisement Information Exchange - Disclosed is a method and system for displaying a content published on a broadcasting device to a user. The system comprises a plurality of sensors deployed around the user. The system further comprises an image capturing module to capture the content along with a first metadata. An activity capturing module is configured to capture one or more behavioral activity data along with a second metadata. In one aspect, the one or more behavioral activity data is indicative of interest of the user in the content and the second metadata is associated with the one or more behavioral activity data. An analytics engine is configured to analyze the first metadata and the second metadata to determine a subset of content of the content that may be relevant to the user. A display module is configured to display the subset of content on a display device for reference of the user. | 12-25-2014 |
| 20140379486 | METHOD AND SYSTEM FOR FACILITATING A TRANSACTION - Provided is a system for facilitating a transaction between at least one merchant and at least one consumer. The system includes at least one transaction portal located in a network environment, where the at least one transaction portal associated with at least one consumer affinity. The consumer affinity is an entity, a cause, an affiliation, an organization, a concept, a benefit, an association and/or a sponsor or any combination thereof. The system further includes a communication system for facilitating the transmission of data between the transaction portal, the at least one merchant, the at least one consumer, an entity associated with the consumer affinity or any combination thereof. Also provided is a matching system, a method for facilitating a transaction between at least one merchant and at least one consumer and a method for facilitating a credit-based transaction between at least one merchant and at least one consumer, | 12-25-2014 |
| 20140379487 | SOCIAL NETWORK SYSTEM AND METHOD - A social network system includes one or more participant terminals operable to act as a client on a social network and a computer operable to act as a server on the social network and to communicate with each of the participant terminals over the social network. The computer includes: a memory configured to store a set of instructions; and a processor configured to execute the set of instructions. The set of instructions cause the processor to computer instructions cause the processor to display a plurality of examples of content, to update the plurality of examples of content, and to redirect a user who has clicked on one of the plurality of examples of content to another home page. | 12-25-2014 |
| 20150012362 | SYSTEMS AND METHODS FOR RECOMMENDING PRODUCTS VIA CROWDSOURCING AND DETECTING USER CHARACTERISTICS - A computer-implemented method for recommending products based on crowdsourcing and detecting user characteristics. A characteristic of a first user is detected from an image of the first user. A plurality of products are ranked based on crowdsourced data received for a plurality of images depicting the first user in relation to the plurality of products. One or more relatively higher ranked products from the ranking of the plurality of products are associated with the detected characteristic of the first user. | 01-08-2015 |
| 20150012363 | METHODS AND SYSTEMS FOR PROCESSING AND DISPLAYING CONTENT - Methods and systems are described for processing and displaying or playing content. Web page data for a first web page is received from a remote system, wherein the web page is to be displayed on a terminal associated with a user. An automatic identification is performed of a available content space in the first web page data. A user-defined profile is accessed. Content is automatically selected based at least in part on the user profile. The selected content is then inserted into the available content space so that if the first web page is displayed on the terminal associated with the user, the selected content is displayed. | 01-08-2015 |
| 20150012364 | SOCIAL NETWORK SYSTEM AND METHOD - A social network system includes one or more participant terminals operable to act as a client on a social network and a computer operable to act as a server on the social network and to communicate with each of the participant terminals over the social network. The computer includes: a memory configured to store a set of instructions; and a processor configured to execute the set of instructions. The set of instructions cause the processor to: receive a user generated advertisement; display the advertisement on a user profile related to the user advertisement; receive an offer related to the displayed advertisement from a buying user; and transfer revenue to the user from the buying user. | 01-08-2015 |
| 20150012365 | CONCIERGE-SHOPPING WIDGET-METHOD FOR USER MANAGED PROFILE AND SELECTIVE TRANSMISSION THEREOF - A method for managing user-interest information implemented by a data processing device. A set of user-provided conditions are accessed, which are based either on content of released information, on limitations on use of released information, or on both. The user-interest information or a derivative thereof is transmitted to a recipient, subject to the user-provided conditions. | 01-08-2015 |
| 20150019342 | REAL-TIME CONTEXT AWARE RECOMMENDATION ENGINE BASED ON A USER INTERNET OF THINGS ENVIRONMENT - The disclosure relates to a recommendation engine that may monitor, aggregate, filter, and otherwise process relevant information associated with a user Internet of Things (IoT) environment to provide personal and context-aware recommendations based on relevant real-time knowledge about various IoT devices and other items in the IoT environment. For example, the recommendations may be generated based on ranked associations between the user and the various items in the IoT environment, which may be determined from profiles, states, usage patterns, proximities, and other contextually relevant information about the IoT environment. Furthermore, the recommendations may be uploaded to a recommendation data server, shared with friends, or otherwise used to provide similar recommendations to other users, and in a similar respect, the recommendations may be based on information stored on the recommendation data server and/or recommendations provided to friends or other users having similar profiles to the user. | 01-15-2015 |
| 20150019343 | Method and System for Student Information Data Collection and Student Marketing Material Generation - A method and system for generating targeted marketing materials or presentations (e.g., marketing packets) is disclosed. The system utilizes a series of surveys used to identify areas of interests (e.g., academic, sports, location), concerns (e.g., student loans, making friends, paying for school), and also acquire background information of the potential students. This acquired information is then used to generate targeted marketing presentations such as packets that address each student's particular interests and concerns. | 01-15-2015 |
| 20150019344 | Flyer Approval and Distribution System - An entity of a plurality of entities with a flyer recipient account of a plurality of flyer recipient accounts with flyer-to-recipient matching attributes. A data structure that includes an electronic version of a flyer with flyer-to-recipient matching attributes is received. At least a portion of the flyer is provided to a flyer approver according to approval rules for the flyer. The flyer is distributed to a flyer recipient with the flyer recipient account through flyer reception channel for the flyer recipient if it is determined that the flyer is approved by the flyer approver and the flyer-to-recipient matching attributes of the flyer correspond to flyer-to-recipient matching attributes of the flyer recipient account. | 01-15-2015 |
| 20150019345 | INFORMATION PROVISION DEVICE - An information provision device includes a reception unit that receives a display request for a product from a terminal of a user; a body-information acquisition unit that acquires physical characteristics of the user; a search unit that extracts, from a content storage unit that stores therein product content including information on physical characteristics, content that is related to the product indicated by the display request and indicates a state in which the product is worn by a model having physical characteristics that are the same as or similar to the physical characteristics of the user; and a transmission unit that transmits the content extracted by the search unit to the terminal. | 01-15-2015 |
| 20150019346 | INFORMATION PROVISION DEVICE - An information provision device includes a reception unit that receives a display request for a product from a terminal of a user; an access-history acquisition unit that refers to an access-history storage unit that stores therein an access history indicating a purchase history or a viewing history of a product, and identifies a product that the user has ever purchased or viewed; an image extraction unit that extracts an image containing the product indicated by the display request and the product identified by the access-history acquisition unit from an image storage unit that stores therein a product combination image; and a transmission unit that transmits information including the image extracted by the image extraction unit to the terminal. | 01-15-2015 |
| 20150025977 | SYSTEM AND METHOD FOR AGGREGATING SOCIAL NETWORK FEED INFORMATION - In accordance with disclosed embodiments, there are provided methods, systems, and apparatuses for aggregating social network feed information including, for example, means for receiving user activity data from one or more social networks; parsing the user activity data to render a plurality of targeting parameters culled from the user activity data; matching one or more of the plurality of targeting parameters with advertising conditions for a social media campaign, wherein the advertising conditions of the social media campaign are contextually relevant to the one or more targeting parameters matched; recommending the social media campaign via a user interface; receiving authorization to launch the social media campaign via input received at the user interface or automatically launching the social media campaign based on pre-defined parameters; and deploying the social media campaign to one or many social media networks. Other related embodiments are disclosed. | 01-22-2015 |
| 20150025978 | MARKETING ACKNOWLEDGEMENT SYSTEM FOR REAL-TIME EVENTS - Disclosed herein is a method for marketing for use with a real-time event that includes: receiving data indicative of demographic information from a plurality of users devices, each user account associated with at least one user; generating a promotional communication associated with the real-time event; receiving a plurality of responses to the promotional communication from at least some of the user devices; providing an offer to the user devices that have responded to the promotional communication; receiving a plurality of responses to the offer from at least some of the user devices; and transmitting, to a third party promoter or one or more content partners, data indicative of demographic information associated with users that have given at least a promotional communication response or an offer response. | 01-22-2015 |
| 20150025979 | TARGETED MARKETING BASED ON SOCIAL MEDIA INTERACTION - A system and method for providing targeted marketing to a user based on the user's social media interaction. The system includes one or more computing platforms providing computer-automated functionality performing method steps for accepting a digital media and digital media related data from a publisher, generating associated information unique identifiers, monitoring social media networks for member-user rankings of the digital media after it is posted, and communicating to a member-user targeted marketing information based on the user rankings. A data storage device persists the digital media, digital media related data, and information unique identifier, which may include a linking hash character, a unique identifier, an account identifier, and/or social media network system-defined elements. The publisher selects digital media and information representing digital media elements, and posts the digital media on the social media network website. Edits, if applied to the selected digital media, are persisted in the data storage. | 01-22-2015 |
| 20150032548 | SYSTEM AND METHOD FOR ENHANCING OEM PARTS SHOPPING - A system and method for enhancing OEM parts shopping are provided. In example embodiments, a user interface presents a diagram of a product to a user on which the user drills down into to view one or more schematic from the schematics database. A selection of a portion of the product displayed on the user interface is received. A schematic corresponding to the selected portion on the user interface is presented. The schematic indicates selectable items. A selection of an item of the selectable items on the schematic is received. An option to purchase the selected item is presented in response to the selection of the item. | 01-29-2015 |
| 20150032549 | System And Method For Urgency Based Resource Distribution - A method of organizing media content is disclosed. The method for distributing resources includes a plurality of resources, generated in accordance with consumer-directed attributes of at least two consumers, at least one desired criteria limiting the ones of said plurality of resources available for each of the at least two consumers, an urgency rate, generated in accordance with the consumer-directed attributes and provider preferences related to the plurality of resources, and a distributor that distributes to one of the at least two consumers certain of the plurality of resources according to said urgency rate. | 01-29-2015 |
| 20150032550 | METHOD AND APPARATUS FOR TAGGING NETWORK TRAFFIC USING EXTENSIBLE FIELDS IN MESSAGE HEADERS - Embodiments within describe a system and method of tagging network traffic with relevant user information for facilitating the delivery of directed media. In an embodiment, a user identifier is generated from user information. Network traffic from the user and bound for a destination site is tagged within a network routing device. The tagged traffic is tagged with a request identifier that has the user identifier encrypted in an alphanumeric string. The tagged network traffic is transmitted to the destination site. A request is received from the destination site to decode the tagged network traffic, retrieve stored user information, and transmit the stored user information to the destination site. | 01-29-2015 |
| 20150039442 | Multiple-Resolution, Information-Engineered, Self-Improving Advertising and Information Access Apparatuses, Methods and Systems - The MULTIPLE-RESOLUTION, INFORMATION-ENGINEERED, SELF-IMPROVING ADVERTISING AND INFORMATION ACCESS APPARATUSES, METHODS AND SYSTEMS (“MISAIA”) transforms content and content identifier inputs via MISAIA components into self-engineered, self-improving advertisements and information accessing unique persistent universal name identifier (UPUNI) outputs. MISAIA receives a request for a unique persistent universal name identifier (UPUNI) from a requesting client accessing content, obtains an UPUNI menu specification, if the UPUNI menu specification exists, obtains UPUNI record information from an UPUNI directory, generates an UPUNI menu specification from metadata in the UPUNI directory, if one is unavailable, stores the UPUNI menu specification, in the UPUNI directory, in an UPUNI syndicator, generates an UPUNI menu from the UPUNI menu specification, and provides via a processor the UPUNI menu to the requesting client that is responsive to the request. | 02-05-2015 |
| 20150039443 | ENGAGEMENT POINT MANAGEMENT SYSTEM - Engagement point management systems are presented. A consumer's behavior can be observed via one or more digital representations. The observed behaviors can be mapped to an expected behavior pattern constructed from individual engagement points. Each engagement point represents a possible communication channel between a third party content provider and the consumer. When a consumer is found within an engagement point, context information associated with the consumer can be matched with contexts of the third party's content. | 02-05-2015 |
| 20150046265 | SYSTEM AND METHOD FOR TAILORING CONTENT WITHOUT PUBLISHER ACCESS TO CONSUMER DATA - In some embodiments, dynamically generated, individually tailored content from a content producer may be provided through a content distributor to a consumer without revealing the consumer's identity or exposing any of the consumer's data profile directly to the distributor or producer. | 02-12-2015 |
| 20150046266 | METHOD AND SYSTEM OF DETERMINING TARGETING DATA - A system and method for targeting of content is based on indirect gathering of information of users. Activities of a user are recorded and may be aggregated to determine a profile of a user. When a request for content which indicates a publisher is received, a profile of a user and/or a publisher is determined and used to target content to a user. | 02-12-2015 |
| 20150046267 | LIVE MEDIA STREAM INCLUDING PERSONALIZED NOTIFICATIONS - A live media broadcast includes core content streamed to multiple users. While all consumers can be presented with the same core content, each individual consumer can be provided with individually customized content from various notification services during commercial breaks. For example, while one consumer can be provided with customized banking updates from her bank account during part of a commercial break, during that same commercial break another user might be provided with social media notifications or reminders from his calendar. Notifications or updates can be received in a text format and converted to an audio or other suitable format at an ad server, and delivered to a media automation system for insertion into a media stream in a way that integrates notifications into the listening or viewing experience without interrupting presentation of the core content. | 02-12-2015 |
| 20150046268 | SYSTEMS AND METHODS FOR SELECTING ADVERTISEMENTS FOR DISPLAY OVER A COMMUNICATIONS NETWORK - Systems and methods are provided for selecting advertisements for display over a communications network and, more particularly, to systems and methods for selecting video advertisements for display within internet web pages based on relevance, bid price, past performance, or a combination thereof. | 02-12-2015 |
| 20150051978 | SYSTEM AND METHOD FOR OPTIMIZING PROMOTION OF A SOCIAL EVENT IN A NETWORK ENVIRONMENT - A method is provided in one example embodiment and includes determining a score for at least one parameter associated with an event and a user and applying to the score a filter associated with the at least one parameter to determine whether the score falls within a range defined by the filter. The method also includes displaying the event to the user if the score falls within the range defined by the filter and hiding the event from the user if the score falls outside of the range defined by the filter. | 02-19-2015 |
| 20150051979 | SYSTEM AND METHOD OF PERSONALIZING ONLINE MARKETING CAMPAIGNS - Personalized electronic content is generated for display on a user computer. The content is generated by first matching a targeted user online identifier to one of a plurality of user online identifiers associated with a master ID in a database. Using online user behavior associated with the user online identifiers of the master ID, a preliminary set of personalized electronic content is generated. A set of content usage parameters is applied to the preliminary set of personalized electronic content to define the personalized electronic content, which is then transmitted and displayed on a user computer. The personalized electronic content may comprise targeted advertisement utilized to populate a webpage or an email template defined by an online marketing campaign. | 02-19-2015 |
| 20150051980 | PRICING ADVERTISEMENTS PRESENTED BY A CLIENT DEVICE IN A LIMITED FUNCTIONALITY STATE - A social networking system prices advertisements presented to a user of a social networking system via a client device in a state that provides the user with limited functionality by applying discount factors to bid amounts associated with advertisements selected for presentation. A discount factor is based on the likelihood of the user viewing or interacting with an advertisement via the social networking system presented while the client device is in the state providing the user with limited functionality. This likelihood is determined based on information including a history of user interaction with the client device and contextual information indicating whether the client device is in use. | 02-19-2015 |
| 20150051981 | SELECTING ADVERTISEMENTS FOR PRESENTATION BY A CLIENT DEVICE IN A LIMITED FUNCTIONALITY STATE - A social networking system selects advertisements for presentation to a user while a client device used by the user is in a state that provides limited functionality to the user, such as a locked state. Based on objectives associated with various advertisements, the social networking system determines interactions associated with advertisements and selects advertisements associated with interactions capable of being performed while the client device is in the state that provides limited functionality to the user or associated with no interaction. The social networking system sends the advertisements to the client device for display to the user while the client device is in the state of limited functionality. | 02-19-2015 |
| 20150051982 | APPLICATION AND METHOD FOR CREATING AND MANAGING A DATABASE CONTAINING MAILING ADDRESSES - An apparatus and method for capturing pictures and corresponding information and storing the picture and information in an accessible database. An interface, specifically a map overlay enable one to access information in the database based on geographic preferences. From the interface, direct mailings can be sent from a remote location. | 02-19-2015 |
| 20150058131 | System and Method for Management and Delivery of Content and Rules - A system and methods for management and delivery of content and rules is disclosed. An exemplary method may comprise managing, for an organization, a plurality of data and a plurality of content in separate database entities, wherein the plurality of content is associated with the plurality of data based on a plurality of rules; packaging the plurality of rules with the plurality of content in a carrier that is independent from one or more presentation channels, wherein at least part of the plurality of content is integrated with at least part of the plurality of data; delivering the plurality of data and the carrier to the one or more presentation channels; integrating, at the one or more presentation channels, the plurality of data with the plurality of content based on the plurality of rules; and distributing the integrated data and content through the one or more presentation channels. | 02-26-2015 |
| 20150058132 | METHODS AND SYSTEMS FOR COLLECTING, CATEGORIZING, AND TARGETING SMS MARKETING RECIPIENTS - A computerized system can be configured to gather data about customers and create targeted advertisements. To do so, the system can receive characteristics of a customer that are provided from a source other than the customer, such as another human source located at a point of sale. Additionally, in at least one implementation, a user (e.g., the user at the point-of-sale, an owner of a retail establishment) can create a marketing message that is directed to customers that are associated with specific characteristics. | 02-26-2015 |
| 20150058133 | PERSONAL PROFILE RECEIVING APPARATUS AND METHOD OF USE THEREOF - The invention comprises a profile system and/or a profile matching system. In the profile matching system, a profile of an individual is received by an external system, such as a company. The received profiled is matched with any of: (1) a second individual, (2) a group, (3) a piece of property, (4) a cluster of property, (5) an event, and (6) a company. A determined match is communicated back to the individual, such as directly to a device worn by the individual and/or indirectly, such as through a phone or tablet of the individual. | 02-26-2015 |
| 20150058134 | SYSTEMS, METHODS, AND ARTICLES OF MANUFACTURE FOR TARGETED MARKETING VIA IMPROVED CARD EMBOSSING - Systems, methods, and articles of manufacture are disclosed for generating marketing targeted to individual cardholders of shared credit card accounts. A financial service provider may configure a credit card account to be shared by two or more cardholders. The credit card provided to each particular cardholder is embossed with identifying information unique to that individual. The financial service provider reviews purchase transactions associated with the credit card account, and determines the transactions associated with each particular cardholder on the shared account based on the embossed information. Targeted marketing is generated and provided to the particular cardholder based on the purchase transaction information specific to that cardholder. | 02-26-2015 |
| 20150058135 | OPTIMIZING AN ASSORTMENT AND ALLOCATION OF GROUPS OF ITEMS - A server computer system determines an initial configuration of group types of items based on an initial set of constraints. The initial set of constraints pertains to item data for the items and user data for a plurality of users. The system modifies the initial configuration to satisfy one or more rules pertaining to the initial set of constraints to create an optimal configuration of group types. The one or more rules include at least one rule pertaining to eligibility of individual users of the plurality of users to be assigned to one of the group types. The system allocates one of the group types of the optimal configuration of group types to corresponding individual users of the plurality of users and provides data describing the optimal configuration of group types and the allocating of one of the group types to the corresponding individual users to a system. | 02-26-2015 |
| 20150058136 | ATTRIBUTE BASED COUPON PROVISIONING - Techniques for ranking electronic coupons include associating a product category and coupon attributes with a coupon. A coupon request, including request attributes, is received and a product category of the coupon request is determined from a first attribute subset of the request attributes. The coupon is retrieved based on the product category of the request. A second attribute subset of the request attributes is identified that is unique from the first subset, and each attribute in the second subset has a respective coupon attribute. For each attribute in the second subset, a weight is assigned and the attribute is compared to its respective coupon attribute. A relevancy rank is determined for the retrieved coupon based on the weight and the comparison of attributes. If it is determined that the relevancy rank is greater than or equal to a threshold, the coupon is transmitted as a response to the request. | 02-26-2015 |
| 20150058137 | Building a Social Graph Using Sharing Activity of Users of the Open Web - A social graph is built which includes interactions, sharing activity, and connections between the users of the open Web and can be used to improve ad targeting and content personalization. Sharing activity between two users will affect ads or content that both users will be presented while surfing the Web. This sharing activity includes sending of links, sending of videos, sending of files, cutting and pasting of content, sending text messages, and sending of e-mails. | 02-26-2015 |
| 20150066652 | SYSTEM AND METHOD FOR DYNAMIC CROSS-PLATFORM ALLOCATION OF THIRD-PARTY CONTENT - A system and method for allocating third-party content impressions among online media formats is provided. An allocation system normalizes the number of impressions of each format so that the durations of each format may be determined so that the expected revenue of the impressions on each format is approximately equal. The allocation system assigns an optimal number of third-party content impressions to a user based on the amount of content the user consumes. The allocation system determines the probabilities of third-party contents of differing durations and formats being served to the user as a function of the user's preferred format and of an optimal amount of third-party contents to be viewed by the user. The allocation system determines whether a given third-party content should be served as a function of the probability. | 03-05-2015 |
| 20150066653 | STRUCTURED INFORMATIONAL LINK ANNOTATIONS - Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium. A method includes: for each of a plurality of content items in an inventory of content items: identifying an entity associated with the content item and a plurality of page types for a vertical associated with a product or service described in the content item; locating a plurality of informational pages associated with the entity; classifying each informational page based on the page types; identifying queries associated with the entity, wherein a query is used as a selection criteria for delivering one or more content items associated with the entity; for each informational page of the plurality of informational pages determining relevant queries from the identified queries; and storing in a data structure an association between the content item, data associated with the relevant queries and associated informational pages. | 03-05-2015 |
| 20150066654 | TECHNIQUES FOR FACILITATING CONTENT RETARGETING - Techniques for facilitating retargeting of content are described. According to various embodiments, a user specification of a first set of content items and a second set of content items may be received. Moreover, a user specification of flow logic information may be received. The flow logic information may specify a user trigger action, and an instruction that a second content item in the second set is only to be displayed to a particular user after it is determined that the particular user has performed the user trigger action on the first content item. Thereafter, it may be determined that the particular user has performed the user trigger action on the first content item, and the second content item may be displayed to the particular user, based on the flow logic information. | 03-05-2015 |
| 20150073912 | SYSTEM AND COMPUTER PROGRAM PRODUCT FOR PROVIDING TARGETED MARKETING AND SALES - A system and computer program product for providing targeted marketing. The system includes a plurality of remote computers, a central server, a network interface in communication with the central server and the plurality of remote computers over a network, and a shared database in communication with the central server. The network interface is configured to provide targeted marketing. The central server is configured to collect user product data in a user profile from a user, collect vendor product data in a vendor profile from one or more vendors, compare the user profile, including information derived from the user product data, to the vendor product data, and present the user with content based on the comparison. The user product data includes one or more categories of products of interest defined by the user. The vendor product data includes one or more categories of products offered for sale by the one or more vendors. | 03-12-2015 |
| 20150073913 | SYSTEM AND METHOD OF IDENTIFYING AND SENDING CONTENT - A system, method, and computer-readable storage medium configured to locate and send content to a consumer based on the consumer's interest in certain products or services. | 03-12-2015 |
| 20150073914 | PLAYING METHOD AND ELECTRONIC APPARATUS INFORMATION - A playing method and an electronic apparatus are provided. The method includes analyzing an image captured from an image capturing unit to detect whether the image includes a body image; when the image including the body image is detected, calculating a relative distance between the body image and a display unit; when the relative distance is less than or equal to a preset distance, playing a special effect object in the display unit; and transforming a dynamic effect of the special effect object according to a movement information of the body image. | 03-12-2015 |
| 20150073915 | PROCESS AND DEVICE FOR MANAGING THE EXECUTION OF AN ADMINISTRATIVE OPERATION - The present invention refers to a process and a device for managing the execution of an administrative operation to which the issuing of an administrative document is associated. | 03-12-2015 |
| 20150073916 | CONTENT/ADVERTISING PROFILING - A method for providing data indicative of user engagement with content commences by first collecting data measuring user engagement with the content. The data is then aggregated in accordance with user-designated privacy constraints. Thereafter, a content profile is created for the user in accordance with the aggregated user engagement data. The content profile is then either provided to a provider of content, or used to sell services based on that content profile to the content provider | 03-12-2015 |
| 20150073917 | Rules-Based Targeted Content Message Serving Systems and Methods - A method of serving targeted content messages for display in a website accessed in a browser program of a networked computer communicatively connected to a network at a network address for communications, delivers uniquely targeted content messages displayed in websites viewed in web browsers. The method includes placing a script device in a website file, processing the website file, together with the script device by a particular web browser on download of the website file, including by determining the network address of the networked computer, determining an identifier of the website file, and sending an artifact representing the network address and the identifier over the network to a server computer. The method also includes detecting the network address and the identifier by the server computer, querying a database for a database article related to the network address and the identifier, constructing a script program stored in memory of the server computer for the particular browser and website file, and constructing an ad device stored in memory of the web browser device from the script program. The method further includes calling the server computer by the ad device by communication of an identifier representing an action of the web browser device, receiving the identifier by the server computer, querying the database for a select message artifact related to the script program, the identifier, the website file, and the web browser, and responding by the server computer to the web browser with the select message artifact. A message represented by the select message artifact is displayed in the website then viewed in a browser window of the web browser. Messages can be prioritized and are uniquely targeted in content, based on real-time activities of the web browser. | 03-12-2015 |
| 20150073918 | System and Method for Handling and Distributing Identification Indicia and Contact Information - A system and method for handling and distributing identification indicia and contact information comprising the steps of: providing a program on a non-transitory computer readable medium; selectively providing access to said program to a customer; collecting input by the customer, said input received and compiled by the program; storing said input, said storing being on at least one database operatively associated with said program; and selectively providing output of said input, wherein said consumer selects the destination, output, and content of said output. | 03-12-2015 |
| 20150073919 | DYNAMIC BINDING OF CONTENT TRANSACTIONAL ITEMS - A method of dynamically binding supplemental content to a content transactional item includes identifying the content transactional item at a device and identifying a description related to the content transactional item. The method also includes obtaining the supplemental content based on the description, where the supplemental content provides additional information about the content transactional item. The method further includes dynamically binding the supplemental content to the content transactional item and positioning the supplemental content in association with the content transactional item using a supplemental interactive display. | 03-12-2015 |
| 20150081448 | NON-INTRUSIVE ADVERTISEMENT MANAGEMENT - Architecture that advertisements enables advertisements related to user intent to be pre-staged on a z-axis, out of view of an application content layer in the x-y axis until triggered for partial or entire presentation in the content layer. The advertisement content architecture utilizes a modular, device-specific approach based upon the z-axis of the device(s) with which the user is interacting. Advertisement content is targeted (personalized) based on the user's personal preferences gathered via personal data, search history, and personal cloud data. The advertisement content and metadata are combined in a visually interesting z-axis presentation across multiple user devices. Advertisement content is mapped to the consumer decision journey to produce the desired advertisement at the right time. | 03-19-2015 |
| 20150081449 | Selecting Content Items For Presentation To A Social Networking System User In A Newsfeed - To increase the likelihood of a user viewing content items previously identified for presentation but not viewed by the user, a social networking system accesses a view state associated with the user that identifies content items provided to the user and provided content items viewed by the user. Based on the view state, content items previously provided to the user but not viewed by the user are identified. Additional content items whose state has changed since presentation of the content items to the user are also identified. Content items previously presented to the user but not viewed with at least a threshold relevance to the user are ranked along with the additional content items. Based on the ranking, content items are selected for presentation to the user. | 03-19-2015 |
| 20150081450 | SYSTEM AND METHOD FOR SOCIAL NETWORK AND E-COMMERCE SUPPORTING USER GOALS - A system and method that creates a list of life goals for each individual user based on user-specific inputs including desires, geography, demographics, interests, community, relationships, lifestyle, and personal background, and matches the user to pertinent information including friends, other users, and merchants that have similar interests, experiences, or services to facilitate the desired accomplishment of user fulfilling their life goals. System and method provides merchant opportunities for user to act on, purchase, sign up for or participate in activities and products related to the user's life goals. System and method enables users to share their experiences, recommendations, opinions, photographs, and videos of the life goals they have achieved or are working to achieve in a social network environment where other users benefit from each other's experience and may support each other in the fulfillment of life goals. | 03-19-2015 |
| 20150081451 | METHOD AND SYSTEM FOR IMPLEMENTING CLOUD BASED MARKETING INTEGRATION WITH EXTERNAL CONTENT - Disclosed is an approach for implementing an improved system, method, and computer program product for a marketing automation product, where an external content service is integrated with the marketing automation tool. | 03-19-2015 |
| 20150088661 | METHOD AND SYSTEM FOR GESTURE-BASED CROSS CHANNEL COMMERCE AND MARKETING - A computing device (e.g., a server) coupled to a digital signage device may receive characteristic information associated with a visitor of the digital signage device. The received characteristic information may be analyzed, and based on a result of the analysis, advertisement attributes may be determined. The computing device may select, based on the determined advertisement attributes, a particular advertisement from a plurality of advertisement bids. The computing device may cause display of the selected particular advertisement on the digital signage device for the visitor. The characteristic information may be generated by the digital signage device utilizing a video analytics. The computing device may receive particular gesture information associated with a mobile device of the visitor who responds to the displayed particular advertisement. The computing device may cause a cloud computing platform to push content associated with the particular advertisement into the mobile device for the visitor to place an order. | 03-26-2015 |
| 20150088662 | Predictive Behavioural Targeting - It is inter alia disclosed a method, a computer program, an apparatus and a system for predictive behavioural targeting. Information on an access behaviour of a current user accessing content is obtained. At least one characteristic of the current user is predicted by a prediction module of the apparatus in response to the obtaining of the information on the access behaviour of the current user, the prediction at least being based on a model for the characteristic and on the obtained information on the access behaviour of the current user. The model is at least based on a set of parameters determined by a training module at least based on information from a plurality of training sets and provided to the prediction module from time to time for updating purposes. | 03-26-2015 |
| 20150095162 | Method and systems for online advertising to users using fictitious user idetities - Various methods, systems and apparatus for associating fictitious user identities (e.g. screen names, user names, email addresses, handles, etc.) used in electronic communications (e.g. over the internet or mobile network via instant messenger, e-mail, social networks, ecommerce, auction websites, etc.) with real personal information (e.g. the true identity of an individual such as their name, address, credit score, driving record, mobile number, etc.) are disclosed. One such method may include discovering, verifying and storing real personal information, associated with fictitious user identities and email addresses. The method may further include allowing a remote user or service to submit a fictitious user identity and a query requesting real-user information associated with the submitted fictitious user identity. In one possible embodiment, a targeted-advertising service may utilize real user information, associated with a fictitious user name, to target advertisements at the user of the fictitious user name. | 04-02-2015 |
| 20150095163 | Electronic Apparatus and Display Method - According to one embodiment, an electronic apparatus includes a processor and a display processor. The processor acquires a target value about health of a user and acquires behavioral information related to the target value from a recorder configured to record a behavior of the user and to acquire physiological information of the user. The display processor displays a first screen includes a performance value according to the behavioral information, the target value, and an advertisement selected according to the physiological information on a display. | 04-02-2015 |
| 20150095164 | INTERACTIVE HOST-AWARE CONTENT - Embodiments of the invention provide a method and system, for enabling an advertisement to interact with a software application. This can include receiving advertising content that is to be hosted by a software application. The advertising content can include an advertisement to be presented as well as an object that includes product information. The object can be interacted with by the software application. The product information relates to a product offering that is being promoted by the advertisement. The method further includes presenting the advertisement within the software application, and enabling the software application to utilize the product information in a presentation that becomes part of a work of the software application. The software application can be used to modify imported product information. Links to the outside world enable dynamic updating of even the imported product information, and also enable transactions to be performed that are associated with the advertisement. | 04-02-2015 |
| 20150100430 | LEAD OR CONSUMER RELATIONSHIP DEVELOPMENT - An example method comprises monitoring actions of a user of an online service; detecting a triggering of an event; identifying information relevant to the event and associated with the user, the identifying being based at least in part on the monitored actions of the user; and generating an auto-message to the user providing the user with the information. | 04-09-2015 |
| 20150100431 | SOCIAL NETWORKING SYSTEM DATA EXCHANGE - An online publisher provides content items such as advertisements to users. To enable publishers to provide content items to users who meet targeting criteria of the content items, an exchange server aggregates data about the users. The exchange server receives user data from two or more sources, including a social networking system and one or more other service providers. To protect the user's privacy, the social networking system and the service providers may provide the user data to the exchange server without identifying the user. The exchange server tracks each unique user of the social networking system and the service providers using a common identifier, enabling the exchange server to aggregate the users' data. The exchange server then applies the aggregated user data to select content items for the users, either directly or via a publisher. | 04-09-2015 |
| 20150106208 | Social Parameter-Based Application Audiences - Techniques for social parameter-based application audiences are described. In one or more embodiments, an audience is defined based on one or more social parameters. The audience can be associated with one or more objects in an application. A layout of content in the application can be defined based on the audience. The content can include the one or more objects that are associated with the audience, and the layout of content can be configured to be presented for display to a user of the application that has a social parameter that corresponds to the audience. | 04-16-2015 |
| 20150106209 | SYSTEM AND METHOD FOR DISTRIBUTION OF TARGETED CONTENT BETWEEN MOBILE COMMUNICATION DEVICES - Disclosed are a method and system for distribution of targeted advertising between mobile communication devices. An endorsement program is set up based on a profile of an advertiser having at least one advertising media. A qualified subscriber is identified for the advertiser based on a profile of a subscriber. One or more advertisers and endorsement programs for the qualified subscriber are selected. In addition, when a communication transmission is received from a source communication device, at least one advertising media is associated with the communication transmission and the communication transmission is transmitted from a source communication device to a destination communication device. | 04-16-2015 |
| 20150112812 | METHOD AND APPARATUS FOR INFERRING USER DEMOGRAPHICS - A method to determine demographic information of a new user utilizing only ratings includes training an inference engine informed with a training data set which includes ratings and demographic information from a plurality of other users. The new user inputs ratings, such as movie ratings, and an inference engine determines demographic information of the new user. The demographic information of the new user can then be used to provide recommendations or to provide targeted advertisements to the new user. | 04-23-2015 |
| 20150112813 | SYSTEM AND METHOD FOR PROVIDING A PRODUCT INVENTORY INFORMATION PLATFORM WITH STANDARDS VALIDATION - A system and method for providing a product inventory information platform with standards validation are disclosed. A particular embodiment is configured to: receive a first set of information from a plurality of product sources, the first set of information indicative of product availability from the plurality of product sources; receive a second set of information from a plurality of product consumers, the second set of information indicative of products obtained or needed by the plurality of product consumers; generate a plurality of profiles based on the first and second sets of information, the plurality of profiles including product source profiles and consumer profiles; perform at least one analysis operation on the plurality of profiles, the at least one analysis operation including comparing the product source profiles and consumer profiles to an applicable standard to identify gaps or conflicts between the product source profiles and consumer profiles relative to the applicable standard; and present results of the at least one analysis operation to a user. | 04-23-2015 |
| 20150112814 | SYSTEM AND METHOD FOR AN INTEGRATED CONTENT PUBLISHING SYSTEM - Systems and techniques are disclosed for searching content on a social network computer system for a data item of interest and determining when the content on the social network computer system related to the data item of interest exceeds a relevancy threshold. An electronic media item object (e.g., a video, image, text) associated with the data item of interest may be obtained based on the determination. The electronic media item object may be modified to generate a modified electronic media item object. The modified electronic media item object may be approved and be provided to one or more targeted recipients. | 04-23-2015 |
| 20150112815 | DEVICE, METHOD AND NON-TRANSITORY COMPUTER READABLE STORAGE MEDIUM FOR DETERMINING A MATCH BETWEEN PROFILES - Controlling an electronic device to acquire a personal profile for a person. The electronic device acquires a personal profile for a person identified by a unique identifier. The personal profile is a profile generated by applying big data analytics to personal data collected for the person identified by the unique identifier. Responsive to reception of at least one candidate profile, the electronic device is controlled to perform a match between the personal profile and the at least one candidate personal profile. The electronic device is controlled to provide at least one user-perceivable indicator that indicates a result of the match. The unique identifier of the person is a fingerprint received via a fingerprint scanner. The personal profile is generated and stored by a data processing system prior to receipt of the unique identifier. | 04-23-2015 |
| 20150120464 | INTERCONNECTED PLATFORM FOR PROVIDING ADVERTISEMENTS - Systems and methods for generating, selling, executing terms of ad demographic bins are disclosed. Ad demographic bins may be sold to ad buyer and may represent a variety of parameters and/or terms to which the ad demographic bin seller may have to perform. The ad demographic bins may specify a number of views, a targeted geography of those views, and/or a targeted demographic of those views. Once an ad demographic bin is sold, one or more ad avails, spots, and/or other ad assets may be acquired, such as from media and/or content providers for the purpose of rendering one or more ads on behalf of the ad buyer. The ad avails, spots, and/or other ad assets may be selected and/or acquired in a manner as to perform to the parameters of the ad demographic bin. | 04-30-2015 |
| 20150127464 | SYSTEMS AND METHODS FOR AUTOMATICALLY GENERATING CAMPAIGNS USING ADVERTISING TARGETING INFORMATION BASED UPON AFFINITY INFORMATION OBTAINED FROM AN ONLINE SOCIAL NETWORK - Systems and methods for automatically targeting advertising on an online social network in accordance with embodiments of the invention are disclosed. One embodiment of the invention includes detecting affinities between a member profile and one or more keywords based upon data describing activities associated with the member profile, generating a database containing the member profiles and associating detected affinities between member profiles and keywords, identifying member profiles that are associated with an affinity to at least one offer keyword and other keywords for which the identified member profiles have an associated affinity, weighting the importance of the identified member profiles in accordance with an advertising strategy, selecting a set of targeting keywords for which the identified member profiles have an associated affinity, and providing the targeting keywords so that an online social network displays the specific offer to its members. | 05-07-2015 |
| 20150127465 | Communication Network System and Service Provider - In order to help system users organize the user data and communications, a service provider system organizes the user data according to a specific system data architecture using W | 05-07-2015 |
| 20150127466 | METHOD AND APPARATUS FOR DETERMINING CONTEXT-AWARE SIMILARITY - An approach is provided for determining the context-aware similarity between applications. A similarity platform processes one or more context logs associated with one or more devices to determine one or more context intents. The similarity platform further determines one or more distributions of one or more applications executed at the one or more devices with respect to the one or more context intents. The similarity platform also determines a context-aware similarity between two or more applications based, at least in part, on the one or more application distributions. | 05-07-2015 |
| 20150127467 | TARGETED ADVERTISING SERVICES METHOD - A method and apparatus for providing an automatically upgradeable software application includes targeted advertising based upon demographics and user interaction with the computer. The software application includes a display region used for banner advertising that is downloaded over a network such as the Internet. The software application is accessible from a server via the network and demographic information on the user is acquired by the server and used for determining what advertising will be sent to the user. The software application further targets the advertisements in response to normal user interaction with the computer. Data associated with each advertisement is used by the software application in determining when a particular advertisement is to be displayed. This includes the specification of certain programs that the user may have so that, when the user runs the program (e.g., a spreadsheet program), a relevant advertisement will be displayed (e.g., an advertisement for a stock brokerage). This provides two-tiered, real-time targeting of advertising—both demographically and reactively. The software application includes programming that accesses the server to determine if one or more components of the application need upgrading. If so, the components can be downloaded and installed without further action by the user. A distribution tool is provided for software distribution and upgrading over the network. Also provided is a user profile that is accessible to any computer on the network. Furthermore, multiple users of the same computer can possess Internet web resources and files that are personalized, maintained and organized. | 05-07-2015 |
| 20150134460 | METHOD AND APPARATUS FOR SELECTING AN ADVERTISEMENT FOR DISPLAY ON A DIGITAL SIGN - Selecting when to display one of a plurality of advertisements on a digital sign, including receiving information regarding the displaying of advertisements on the digital sign, applying the information to a plurality of advertisement selection rules, and selecting when to display the advertisement on the digital sign in accordance with the advertisement selection rules based on the application of the received information. | 05-14-2015 |
| 20150134461 | REFERRAL MANAGEMENT METHODS AND APPARATUS - A system, method, and apparatus for providing referral management are disclosed. An example method includes receiving a request message from a consumer device of a first member, the request message identifying a service type, determining a group of members that are trusted connections of the first member, determining a subset of the trusted connections that includes trusted connections that have experience with the service type, transmitting a referral request message to consumer devices associated with the trusted connections of the subset, receiving a referral response message including an identifier of a provider of the requested service type from at least one of the client devices that received the referral request message, and transmitting a request response message to the consumer device of the first member including the identifier of the provider. | 05-14-2015 |
| 20150142580 | HEURISTIC CUSTOMER CLUSTERING - Methods and apparatus are disclosed regarding an e-commerce system that places customers into a plurality of clusters and tailors services provided to a customer based on the cluster in which the customer is placed. In one embodiment, the e-commerce system defines the clusters based on purchase history data for customers having sufficient purchase history data. The e-commerce system then places customers without sufficient purchase history data into one of the defined clusters based on demographic data for the customer and demographic data for the customers in the cluster. | 05-21-2015 |
| 20150142581 | Providing Ratings Using a Rating Service - Concepts and technologies are disclosed herein for providing ratings using a rating service. A server computer can execute a rating service. The rating service can be configured to detect an activity associated with a user device and to identify a rating associated with the activity. The server computer can determine if the rating is to be provided to the user device and, if a determination is made that the rating is to be provided to the user device, provide the rating to the user device. | 05-21-2015 |
| 20150142582 | GENERIC CONTENT COLLECTION SYSTEMS - The invention generally relates to a universal, generic content collection method and system for collecting, storing, and sharing content on the Internet using computers, mobile and/or electronic devices. In one aspect, the invention relates to methods and systems for collecting multiple types of content using a user interface. The method includes activating the user interface associated with the content, wherein the user interface is configurable to be associated with at least two types of content; optionally, providing a list of one or more content collections services, wherein a first content collection service is configured to collect a first type of content and a second content collection service is configured to collect a second type of content; and directing the content to one or more content collection services. The user interface may be a virtual button on a webpage, browser or other screen device, or a physical button on a piece of hardware such as a PDA, mobile phone, watch, etc. | 05-21-2015 |
| 20150149294 | PRESENCE-BASED CONTENT RECOMMENDATIONS AND ADVERTISING - Systems and methods for providing content recommendations or advertisements based at least in part on the identity of users that are within an experiential range of a primary device for rendering the content recommendation or advertisement are disclosed. A home service gateway may be configured to identify users within the experiential range of the primary device and generate a content recommendation request and/or an advertisement request identifying the users within the experiential range. A content delivery system may receive the recommendation request and/or ad request and provide content recommendations and/or advertisements to the home service gateway based at least in part on the identity of the users that are within the experiential range of the primary device. | 05-28-2015 |
| 20150149295 | METHOD AND SYSTEM FOR GENERATING RECOMMENDATIONS BASED ON MEDIA USAGE AND PURCHASE BEHAVIOR - A server generates item recommendation lists for users, whose behaviors are registered related to user library items and assigned relevance in relation to available inventory items. First, similarity computed between any pair of inventory items based on user-specific relevance factors. Second, similarity is measured between inventory items by over content and/or metadata corresponding to the inventory items. Overall similarity is computed between the library and the available inventory items based on a sum of the first and second measured similarities. Available inventory items are recommended based on the computed overall similarity score. Relevance, which may diminish over a time, may be assigned based on behavior type and duration. | 05-28-2015 |
| 20150149296 | TARGETED CONTENT FOR ULTIMATE FANS - Methods and systems for providing targeted content to a user, such as an ultimate fan, are described. A user is able to attend a current event and have behavior information associated with the current event collected. Based on the behavior information, the user can be identified as an ultimate fan. Once the user is identified as an ultimate fan, targeted content can be delivered to the user. Targeted content includes discounts, promotions, marketing offers, and advertisements. | 05-28-2015 |
| 20150149297 | METHOD AND APPARATUS FOR SCALABLE DATA BROADCASTING - A data-publishing system facilitates broadcasting a data stream so that each client device obtains a personalized data stream. During operation, a publisher can generate an encoded data stream that does not include a reproducible version of the data stream's contents, and generates an encoding sauce to provide to at least one data-brokering system. When a broker receives a request from a client device for access to the data stream, the broker validates the client device's access to the data stream, and uses the encoding sauce to generate a secret sauce for the client device. The client device can process the encoded data stream using instructions in the secret sauce to produce a personalized data stream that includes a reproducible version of the data stream's contents. | 05-28-2015 |
| 20150149298 | DYNAMIC LIST CREATION - In various example embodiments, a system and method for dynamically creating an aggregate list are presented. For one embodiment, sensor data associated with a first data source type is received from a network. The sensor data represents at least one item to be added to the aggregate list from the first data source type representing a connected appliance. The aggregate list is associated with at least one user. The sensor data is processed based on predictive modeling associated with consumption of the at least one time to be added to the list to automatically generate learning data. The learning data is associated with a second data source type and representing at least one item to be added to the aggregate list from the second data source type. The non-sensor data associated with a third data source type is received from a network. The non-sensor data represents at least one item to be added to the aggregate list from the third data source type. An aggregate list is generated including a list of items from each of the first data source type, the second data source type and the third data source type. | 05-28-2015 |
| 20150149299 | System and Method for Providing Relevant Advocate Endorsements in Digital Media - A system and method are disclosed for displaying relevant advocate endorsements in paid or other digital media. | 05-28-2015 |
| 20150149300 | IMAGE CONTENT AND ADVERTISEMENT DATA PROVIDING METHOD, SYSTEM, AND APPARATUS - To provide an image contest providing method capable promoting advertisement effect by dynamically inserting an advertisement image to a distributed image content, an image content reproducing apparatus requests an image content providing apparatus to distribute the image content. Then, the image content is distributed to the image content reproducing apparatus and a viewer can utilize the image content. At this occasion, the image content providing apparatus distributes the image content, detects an advertisement inserting position and requests an advertisement image providing apparatus to distribute an advertisement image. Then, the advertisement image providing apparatus selects the advertisement a image to be inserted to the image content and transmits thereof to the image content providing apparatus. Thereafter, the image content providing apparatus inserts the advertisement image to a position of the image content for inserting the advertisement and distribute thereof the image content reproducing apparatus. | 05-28-2015 |
| 20150293678 | STORY BOARD SYSTEM AND METHOD - A story board system and method are provided that may be implemented as a feature of a social networking system and method. | 10-15-2015 |
| 20150294365 | Systems and Methods for Creation and Transmission of Emails with Integral Advertisements via an Email Marketing System - Systems and methods for creation and transmission of emails with integral advertisements via an email marketing system, wherein advertisements are selected based on a variety of factors including, without limitation, rate information and geographical location. | 10-15-2015 |
| 20150294368 | ADVERTISEMENT ROTATION - A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary content (e.g., an advertisement). The ancillary content may further be classified as universal ancillary content that all users of the present system will receive; targeted ancillary content that particular users of the present system will receive; and context-specific ancillary content that users of the present system and viewing particular primary content will receive. The type of primary and/or ancillary content delivered to the user will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary content notwithstanding the nature or date of the primary content. Feedback data concerning the viewing of the ancillary content may also be generated such that a provider of the advertisement and/or product may provide targeted advertisements and improved products and services. | 10-15-2015 |
| 20150294370 | Target Area Based Monetization Using Sensory Feedback - A system and method to engage the user mind by communicating sensory feedback from a client device to a server device, responding with output that is semantically related to the sensory input feedback and rendering the responded output contextually so as to engage the user mind. The sensory input feedback can be visual input while the responded output can be as simple as an advertisement. | 10-15-2015 |
| 20150302482 | System, apparatus and method for interactive product placement - A system for interactive product placement is comprised of a media-commerce server; and a media-commerce application, and can allow a consumer easy access to information about products seen on television, in movies, and other media, and can further allow the consumer to purchase the products in a single transaction executed across multiple external e-commerce systems. A media-commerce server comprises a processor, a non-transitory memory, an input/output component, a content accumulator, a content repository, a content matcher, an aggregated shopping cart, a social media API, and an external web portal. Also disclosed is a method for interactive product placement, comprising: watching media content, matching media content, selecting category, browsing category, selecting product items, and purchasing product items. | 10-22-2015 |
| 20150302484 | TECHNIQUE FOR EFFECTIVELY PROMOTING GOODS FOR SERVICE THROUGH AN INFORMATION ASSISTANCE SERVICE - A method for providing an information assistance service includes receiving a call from a caller, the call including a request for a suggestion of one or more suppliers of desired goods or service, searching at least one database in response to the request and obtaining search results responsive to the request. The search results including connection data associated with at least one supplier of the desired goods or service, and a promotional offer made by the at least one supplier. A profile associated with the caller is received. The promotional offer is conveyed to the caller via a communication, the format of which is specified in the profile as defined by the caller. The method includes offering to connect the caller to a communication device based on the connection data. | 10-22-2015 |
| 20150302485 | ON-SITE SALES PRESENTATION SYSTEM - An on-site construction sales presentation system assists salespersons in delivering construction sales presentations to target customers with mobile computing devices at customers' sites. The system operates to prompt a salesperson to take at least one photograph of a subject building located at a site through the camera module, capture the at least one photograph of the subject building, generate a customized sales presentation to assist the salesperson in making the customized sales presentation to a target customer, and present the sales presentation to the target customer. | 10-22-2015 |
| 20150310496 | AUTOMATED MARKETING OFFER DECISIONING - Techniques train a tree to identify offers to send to a particular customer. Messages that include offers and having attributes are sent to a target user group. Feature measure results from the messages on the target user group, is used with feature measure results for a control user group, to train the tree with branch splits being identified based on maximizing an information gain from the feature measure results for a message/user attribute, where each node within the tree includes target and control distributions for the feature measure. The tree is traversed for a given marketing message/user, drawing randomly from feature measure distributions in the tree to determine whether to send the given marketing message to the user. By drawing randomly from the feature measure distributions, exploration and exploitation of various messages may be performed to minimize ignoring of messages that may have an information gain for particular customers. | 10-29-2015 |
| 20150310497 | Method and process for registration, creation and management of micro shares of real or intangible properties and advertisements in a network system - A method for real or intangible divided and transformed property or properties or advertising sponsor user, using a client computer, or mobile device to be able to register, login and create zip code related local sponsor real or intangible divided and transformed property or properties or advertisements, with small real or intangible divided and transformed property or properties or advertisements for creating interest in the offers, that link to bigger real or intangible divided and transformed property or properties or advertisements with an embedded shopping cart. When a user creates the real or intangible divided and transformed property or properties or advertisements, they can upload their images, and create their type for the offers in the same interface form and the real or intangible divided and transformed property or properties or advertisements are instantly created and able to be published immediately throughout a network. | 10-29-2015 |
| 20150310498 | Computer-Implemented Systems and Methods for Generating Media Content Recommendations for Subsequent Works - Systems and methods are provided for continuing engagement of or growing an audience for a first item of media content and evaluating a recommendation for generation of a second item of media content after release of the first item of media content. An activity level associated with a first item of media content is tracked. An interstitial content item associated with the first item of media content is provided, and an activity level associated with the interstitial content item is tracked. The activity level associated with the first item of media content and the activity level associated with the interstitial content item are evaluated using a computer-implemented scoring model to generate a recommendation score. A recommendation is generated as to whether the second item of media content should be generated based on the recommendation score, where the recommendation is stored in a computer-readable medium. | 10-29-2015 |
| 20150310499 | DIGITAL-MEDIA ADVERTISING OPTIMIZATION PLATFORM - This invention provides a model and architecture that allows databases from diverse advertisers/brands and databases from diverse digital content providers to be virtually intertwined without compromising privacy and without actually comingling any of information any the databases. A trusted third party establishes relationships with advertisers/brands on the one hand and digital content providers on the other hand. If desired, additional demographic information about individuals who have established relationships with the advertisers/brands and the digital content providers may also be utilized to further target the advertising. As described in more detail below and in connection with the drawings and attachments hereto, using the method and architecture of the present invention, advertising can be targeted precisely and in accordance with strategic concerns, rather than using a best estimate as to the optimality of the advertising based on the opinions and gut-instincts of an advertising executive or advertising campaign management-team. | 10-29-2015 |
| 20150310500 | ADVERTISING PLATFORM USER DATA STORE MANAGEMENT - A computer-implemented method includes receiving, at a transaction management computing subsystem of an advertising platform, a call for an advertisement creative to be served to an impression consumer; generating, using the transaction management computing subsystem, a set of bid requests, at least two bid requests of the set including respective subsets of user data store information associated with the impression consumer; and sending, by the transaction management computing subsystem, the set of bid requests to a set of bidding computing subsystems, each bidding computing subsystems being operable to generate a bid response based on the information included in its bid request. | 10-29-2015 |
| 20150310501 | System and Method for Managing a Telemarketing Campaign - A system and a method for managing a solicitation campaign are disclosed. A solicitor provides a solicitation center with pages of personalized script, which are generated using a first script template. The solicitor receives solicitee responses, analyzes the solicitee responses, and determines whether to continue the solicitation campaign using the current script template or using a second script template for subsequent solicitations. | 10-29-2015 |
| 20150310504 | Automated Method To Match And Initiate Online Social Influencers - A system and computer implemented method where Advertisers can request that a promotional Message, which can be manually crafted or an Automated Promotional Message from their computer systems, be promoted and distributed to users by Social Influencers in online social networks in a unique and novel manner. Without the need for Advertiser knowledge of, review or approval of the Social Influencers, the automated process receives the Message, determines the appropriate Social Influencers to promote the Message, obtains Social Influencer approval, automatically posts the Message to online social networks on behalf of the Social Influencers and manages the settlement of funds with the Advertiser. | 10-29-2015 |
| 20150310541 | VIRTUAL CONCIERGE SERVICE - Technologies are generally described for systems, devices and methods effective to generate data associated with a rented room. The methods may include receiving authentication credentials related to a profile at a computing device. The methods may further include identifying information related to the profile. The methods may further include displaying, on the computing device, images of goods or services based on the information. The methods may further include receiving a selection of at least one of the goods or services at the computing device. The methods may include generating data to be added to a document relating to the rented room, the data effective to identify the selected goods and/or services. The methods may further include recommending a service, based on the information. The methods may further include sending an advertisement to the computing device, based on the profile. | 10-29-2015 |
| 20150312348 | METHODS, APPARATUS, AND SYSTEMS FOR HOME INFORMATION MANAGEMENT - Methods and apparatus for home information management comprise receiving at an inventory manager, inventory information for a first user of multiple users supported by the inventory manager. The inventory information may correspond to one or more devices (e.g., household appliances) associated with the first user. One or more third-party services may be identified that are associated with the first user and at least a portion of the inventory information may be provided to the one or more third-party services. Services information may be received from the one or more third-party services in response to the at least a portion of the inventory information provided, and the services information may be provided for transmission to a device (e.g., wireless device) associated with the first user for the services information to be accessed by the first user. The services information may be associated with recipes, coupons, products, health, and fitness information. | 10-29-2015 |
| 20150317686 | METHODS AND SYSTEMS FOR PLACING ADVERTISEMENTS BASED ON SOCIAL MEDIA ACTIVITY - Systems and methods for placing advertisements based on social media activity are provided. Control circuitry may retrieve a user profile for the first user and determine whether the media asset matches characteristics of the user profile. The control circuitry may detect that the first user has transmitted a communication to a remote server, which in turn transmits the communication to a plurality of other users associated with the first user on the remote server. The control circuitry may then determine whether the content of the communication is related to the media asset. In response to determining that the content of the communication is not related to the media asset and that the media asset matches characteristics of the user profile, the control circuitry may cause an advertisement to be presented to the user. The control circuitry may responsively present an advertisement. | 11-05-2015 |
| 20150317687 | SYSTEM AND METHOD FOR ANALYTICS-BASED ADVERTISING - Various systems and methods for analytics-based advertising are described herein. A system for analytics-based advertising comprises a processing module to receive vehicle traffic data; obtain a vehicle identification of a vehicle from the vehicle traffic data, use the vehicle identification to classify the vehicle into a demographic profile, and calculate a demographic model from the demographic profile. The system includes an advertising module to access a group of advertisements and select an advertisement from the group of advertisements based on the demographic model. The system includes a presentation module to cause the advertisement to be displayed on an outdoor advertising apparatus. | 11-05-2015 |
| 20150317688 | OPTIMIZING A CONTENT CAMPAIGN TO ACHIEVE A DESIRED OBJECTIVE - Techniques to facilitate recommendations for sponsored content campaigns are described. Consistent with some embodiments, subsequent to a member of a social networking service specifying a desired objective to be achieved with a content campaign (e.g., increasing follower acquisition rate, or increasing a click-to-convert rate), a campaign optimization module provides, for a member-specified content posting, a recommended target audience that is most likely to react to the content posting in a manner that will enable the member to achieve the desired objective. Alternatively, a member may specify a desired objective and a target audience, and the campaign optimization module provides a recommendation as to the particular content posting that the member should promote or sponsor in order to achieve the desired objective. | 11-05-2015 |
| 20150317689 | OPTIMIZING A CONTENT CAMPAIGN TO ACHIEVE A DESIRED OBJECTIVE - Techniques to facilitate recommendations for sponsored content campaigns are described. Consistent with some embodiments, subsequent to a member of a social networking service specifying a desired objective to be achieved with a content campaign (e.g., increasing follower acquisition rate, or increasing a click-to-convert rate), a campaign optimization module provides, for a member-specified content posting, a recommended target audience that is most likely to react to the content posting in a manner that will enable the member to achieve the desired objective. Alternatively, a member may specify a desired objective and a target audience, and the campaign optimization module provides a recommendation as to the particular content posting that the member should promote or sponsor in order to achieve the desired objective. | 11-05-2015 |
| 20150317690 | SYSTEM AND METHOD FOR DELIVERING MEDIA CONTENT WITH MUSIC-STYLED ADVERTISEMENTS, INCLUDING USE OF LYRICAL INFORMATION - Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for providing music-styled advertisement or other sponsor-directed content. Metadata describes media content that can be streamed or otherwise provided to a user's media device. A media streaming logic and targeting service analyzes a playing media content, and selects advertisements for delivery in conjunction with that content. For example, the system can determine a genre, tempo, or mood of music being streamed during a session, and select advertisements targeted to a style of music. Information associated with the user, for example their location, can be used to predict their mood, and select appropriate advertisements. Advertisements can also be selected based on an analysis of, for example, a playlist description or a song lyrics. | 11-05-2015 |
| 20150317691 | SYSTEMS AND METHODS FOR DELIVERING MEDIA CONTENT WITH ADVERTISEMENTS BASED ON PLAYLIST CONTEXT, INCLUDING PLAYLIST NAME OR DESCRIPTION - Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for selection of targeted advertisement or other sponsor-directed content based on a playlist context. A media device enables access by a user to one or more playlists of media content at a media server. Advertisements can be selected for providing to the user, based on one or more characteristics of a playlist, such as the playlist's description, or the playlist being part of an advertisement campaign. For example, a playlist bearing a particular descriptive title can be used to trigger advertisements that may be relevant to that descriptive title. Adding a particular song to a playlist can be used to trigger advertisements that may be relevant to that song. | 11-05-2015 |
| 20150317693 | AUDIENCE TARGETING WITH UNIVERSAL PROFILE SYNCHRONIZATION - Universal synchronization of profiles of audience members targeted for the delivery of content. A unique global identifier may be assigned to and used to manage a profiled audience member. This identifier may also be associated to an authoritative identifier and cookie information used in connection with the collection of profile data. An authoritative identifier may be received in connection with activity, and might not be accompanied by a global identifier. The authoritative identifier may then be used to identify the global identifier, which in turn may be used to identify the cookie related information of record for the profiled audience member. Comparing the cookie related information to previously retained cookie information may be used to determine that the cookie information for a particular, profiled audience member has changed, so that it can be restored. | 11-05-2015 |
| 20150324859 | NOTIFYING A USER ABOUT RELEVANT DATA FOR OPPORTUNITIES - Notifying a user about relevant data for opportunities includes obtaining, from a database, opportunities, the opportunities representing a complex record structure in the database, in which each of the opportunities captures a number of fields of metadata, analyzing the metadata associated with the opportunities to identify patterns for the opportunities, identifying, based on the patterns, correlations for the opportunities, and notifying, based on the correlations, the user about relevant data for the opportunities. | 11-12-2015 |
| 20150324860 | REAL-TIME SOCIAL GROUP BASED BIDDING SYSTEM - There are provided a system, a method and a computer program product for creating the social group whose participants are involved in an online conversation. The system aggregates data associated with the online conversation and a group profile, of the social group. The system determines, based on the online conversation data and the group profile, a context of the online conversation and a goal of the social group. The system receives, based on the determined context and the goal, a first bidding from each provider, the first bidding associated with the determined context and the goal, the each provider providing one or more of: goods, services or discounts associated with the context and the goal. | 11-12-2015 |
| 20150324861 | METHOD AND DEVICE FOR OPTIMIZING INFORMATION DIFFUSION BETWEEN COMMUNITIES LINKED BY INTERACTION SIMILARITIES - A device (OD), intended for optimizing diffusion of information into communities of social network(s) represented by a graph, comprises: —an analysing means (ICE) for analysing this information to determine at least one meaningful concept defining it, —a building means (IRE) for building an ordered list of communities according to numbers of determined meaningful concepts matching respectively concepts associated to the communities of the list, —a filtering means (FM) for defining a group of target communities as entry points for initiating the diffusion of the information, by filtering this built ordered list, —a simulation means (DGCIS) for simulating the information diffusion on the graph (G), and —a processing means (PM) for allowing the choice of at least one target community into the defined group from at least the simulated information diffusion, and then for diffusing the information in each chosen target community. | 11-12-2015 |
| 20150324862 | METHODS AND APPARATUS FOR INITIATING COMMUNICATION BETWEEN PARTIES - The present disclosure relates to methods and apparatus for safely and securely initiating communication between parties. More particularly, the present disclosure relates to utilizing a logo as an indication of availability and as a means for a second party to show interest without requiring an exchange of personal information. | 11-12-2015 |
| 20150324939 | REAL-ESTATE CLIENT MANAGEMENT METHOD AND SYSTEM - In one aspect, a computer-implemented method of real-estate entity segmentation includes classifying a set of property attributes of one or more real-estate entities using a logistic regression method. The real-estate entities are taken from a realtor's client contact list. A probability of a real-estate transaction occurring for each of the one or more real-estate entities is determined based on the set of property attributes of the one or more real-estate entities. A step includes identifying that a real-estate entity is more likely being sold or listed when the probability of a real-estate transaction occurring is above a specified threshold. The real-estate entity that is more likely being sold or listed is included in a clustering data set. A step includes implementing a fuzzy-C means clustering algorithm on all or a portion of the clustering data set to obtain a cluster center for a specified set of the property attributes. The real-estate entity is classified to a real-estate segment based on a location of the real entity in the cluster. The real-estate entity is added to the real-estate segment. | 11-12-2015 |
| 20150332336 | RUNTIME EXPANSION OF TARGETING CRITERIA BASED ON USER CHARACTERISTICS - A social networking system selects advertisements for a user based on user characteristics of the user in response to a request to present an advertisement to the user. To increase the number of advertisements eligible for presentation to the user, the social networking system associates the user with one or more cluster groups associated with targeting criteria that are not satisfied by the user's characteristics. To determine whether to associate a user with a cluster group, the social networking system determines a cluster score for the cluster group based on the user's characteristics. If the cluster score equals or exceeds a cluster cutoff score for the cluster group, the user is associated with the cluster group. The cluster cutoff score may be determined based on an estimated distribution of users so that a target number or percentage of users have cluster scores less than the cluster cutoff score. | 11-19-2015 |
| 20150332337 | TECHNOLOGY OF ASSISTING CONTEXT BASED SERVICE - A method of providing a context based service is performed by a user terminal. The method includes: generating a user profile about at least one entity; providing user profile characteristic information obtained or inferred from the user terminal associated with the at least one entity; and controlling to provide a user description generated based on the user profile and the user profile characteristic information to a recommendation engine for a required service if a recommendation of a context based service is required to the at least one entity, the recommendation engine performing a service recommendation according to a situation of the at least one entity. | 11-19-2015 |
| 20150332339 | ONLINE ADVERTISING E-CPM GOAL WITH IMPROVED FILL RATE - Ad segments on a Web page are filled with ads that are served by a service provider operating between a user computer and publisher on one end and multiple ad serving entities on the other. The service provider implements a bidding process for the ad segment. The winning ad serving entity (DSP, ATD, advertiser, etc.) has its ad delivered to the user browser by the service provider where it is displayed in the Web page. Rules are provided that define conditions for accepting bids below a goal e-CPM. Bids are filtered out if they would reduce an average e-CPM below the goal e-CPM. Additionally, bids may be filtered out based on a minimum floor e-CPM. | 11-19-2015 |
| 20150332340 | METHOD OF CREATING DYNAMIC CUSTOM-TARGETED ADVERTISEMENT CONTENT - A method of dynamically generating an advertisement includes collecting information data associated with a viewer, processing the information data to generate a viewer profile, obtaining an intended action from the viewer, generating an advertisement content based on the intended action and the viewer profile, and transmitting the advertisement content to the viewer. | 11-19-2015 |
| 20150332341 | SYSTEM AND METHOD FOR CUSTOMIZING AUDIO ADVERTISEMENTS - A system and method for streaming customized audio is disclosed. The system and method allow for the selection of advertisements based on at least one feature of a listener and insertion of the selected advertisements into a customized digital audio stream subsequently transmitted to a particular listener. In a particular embodiment, the advertisement is provided as a text string which is converted into audio for insertion into customized digital audio stream. | 11-19-2015 |
| 20150332342 | SYSTEM AND METHOD FOR PROVIDING CONTENT ITEMS TO USERS RESPECTIVE OF PRODUCTS OR SERVICES - A method and system for searching for content items of an interest to a user are provided. The method includes receiving a request including at least one multimedia content element from a user device associated with the user; identifying at least one identifier related to the user device; generating at least one signature for the at least one multimedia content element; searching for at least one concept matching the at least one generated signature; searching for content items based on the at least one matching concept and the at least one identifier, wherein each content item found through the search is related to at least a product of interest to the user; and providing the content items to the user device. | 11-19-2015 |
| 20150332374 | System For Individualized Customer Interaction - A method and system for using individualized customer models when operating a retail establishment is provided. The individualized customer models may be generated using statistical analysis of transaction data for the customer, thereby generating sub-models and attributes tailored to customer. The individualized customer models may be used in any aspect of a retail establishment's operations, ranging from supply chain management issues, inventory control, promotion planning (such as selecting parameters for a promotion or simulating results of a promotion), to customer interaction (such as providing a shopping list or providing individualized promotions). | 11-19-2015 |
| 20150332386 | METHOD AND SYSTEM FOR RESERVING FUTURE PURCHASES OF GOODS AND SERVICES - A method and system for reserving future purchases of goods or services or events. Electronic options are provided for desired goods or services or events on communications network and a cloud communications network. One or more graphical buttons or a text interface is used to display electronic option information. A display appearance of the one or more graphical buttons or text interface are dynamically changed based on actions completed on the electronic options. The electronic options and the one or more graphical buttons are displayed on one or more client network devices and/or one or more server network devices for one or more retail sites, airline ticketing sites, travel sites, entertainment ticketing sites, sports ticketing sites, social networking sites, social couponing sites, social virtual reality sites, social virtual gaming sites, or social fantasy sports gaming sites. | 11-19-2015 |
| 20150339725 | SYSTEMS AND METHODS FOR ADVERTISING BASED ON A CONTEXT OF USE OF A COMPUTING DEVICE - Systems and methods for advertising based on a context of use of a computing device are disclosed herein. According to an aspect, a method includes receiving advertisement content for presentation on a computing device. The method also includes determining a context of use of the computing device by a user. Further, the method includes determining supplemental content for presentation with the advertisement content based on the context of use. The method also includes presenting the advertisement content and the supplemental content via the computing device. | 11-26-2015 |
| 20150339732 | METHOD FOR PROVIDING ADVERTISEMENT, DISPLAY DEVICE, MOBILE DEVICE, AND NON-TRANSITORY RECORDABLE MEDIUM - A method for providing an advertisement for a display device is provided, which includes generating a color identification code which includes a plurality of pieces of advertisement information, encoding the generated color identification code into an advertisement image, and displaying the advertisement image encoded with the color identification code. | 11-26-2015 |
| 20150348064 | SYSTEMS AND METHODS FOR TAKE-OUT ORDER ANALYTICS - Systems and methods for take-out order management and analysis. In an embodiment, for each of a plurality of restaurants, an interactive menu associated with the restaurant is provided to a plurality of users, a plurality of orders are received from the plurality of users, and the plurality of orders are sent to the restaurant. Order information related to the plurality of orders and the plurality of users is stored in at least one database, and analyzed. | 12-03-2015 |
| 20150348118 | PROTOCOL TRACKLISTING FOR DELIVERY OF INVITATIONAL CONTENT - Methods and arrangements are provided for placing invitational content within a tracklist in an online media service. During a user session on an online media service, a user device is configured to play back a tracklist of one or more media items. Invitational content is interspersed within the tracklist, either between two media items, or within a single media item. A tracklist engine determines appropriate slots for invitational content to run, based on a set of tracklist rules for the best times within a tracklist for invitational content to appear. The tracklist engine then sends this invitational content slot information to an invitational content engine, which determines the most appropriate invitational content items to fit into each invitational content slot. The client device receives the invitational content from the invitational content engine, and the invitational content is played back within the corresponding invitational content slots of the current tracklist. | 12-03-2015 |
| 20150348123 | TRACKING THE INFLUENCE OF GIFT GIVING WITHIN A SOCIAL NETWORK - Exemplary methods, apparatuses, and systems receive a gift giving event characteristic. A first set of one or more gift giving events within a first period of time that meet the received gift giving event characteristic are identified. Each of the gift giving events result in a narrative being published to a social network and are viewable by a group of one or more users of the social network. A second set of one or more gift giving events within a second period of time are identified. The second period of time is subsequent to the first period time. The second set of gift giving events are initiated by the group of one or more users. An amount of influence of a first user that initiated a gift giving event in the first set of gift giving events is determined based upon the second set of gift giving events. | 12-03-2015 |
| 20150348124 | Interactive Tool for Exploring Target Group - Embodiments relate to methods and apparatuses creating and analyzing target groups, for example as relied upon in conducting marketing campaigns. Certain embodiments allow predictive definition of a target group based upon an underlying complex mathematical model, which may reference large data volumes regarding individual targets in an underlying database. An interface affords simplified visualizations of the target group, for example circles of varying diameter representing target group size. Adjustable graphic elements (e.g., sliders) in dashboard views may allow predictive definition of the target group based upon inputs such as marketing cost, target group size, and/or expected revenue, etc. Once defined and stored, target groups may be explored in an interactive manner through application of filter criteria, thereby promoting familiarity with target group characteristics. Embodiments allow users who are not modeling experts, to nevertheless interact efficiently with large data volumes in order to intuitively define and/or explore a target group. | 12-03-2015 |
| 20150348129 | ADVERTISEMENT SELECTING APPARATUS, ADVERTISEMENT SELECTING METHOD, AND STORAGE MEDIUM - An advertisement selecting system is disclosed providing, when selecting advertisements to be exposed to subscribers over the Internet, exposure control reflecting the inventory of advertisements by taking into account results of past exposure of each of the advertisements. When subscribers with a particular profile biased to specific tastes or preferences gain access to contents carrying advertisements, the first-ranked advertisement, i.e., the one best targeted for the subscribers in question, is exposed repeatedly but in a manner also making way for the advertisements in second and subsequent places which would be less likely to be exposed if handled conventionally, so that the stocked advertisements are exposed in fairly averaged fashion. Advertisement exposure is thus controlled in a manner averting lopsided exposure of certain (or partial) advertisement information by giving consideration to the advertisement inventory. | 12-03-2015 |
| 20150356621 | Advertisement Management - Aspects of the disclosure relate to advertisement management that can permit, among other things, administration of delivery of advertisement assets. In one aspect, based at least on a scheduling rule, an advertisement asset associated with a promotional campaign directed to a target audience can be excluded from a delivery queue associated with a media conduit configured to convey content to the target audience. In another aspect, a second media conduit can be identified based at least on the promotional campaign in response to such exclusion. For instance, the second media conduit can be configured to convey content to an alternative audience satisfactorily similar to the target audience. In addition, if open inventory is available at the second media conduit, then the advertisement asset can be automatically scheduled in a delivery queue associated with the second media conduit. The advertisement asset so scheduled can be delivered via the second media conduit. | 12-10-2015 |
| 20150356622 | TARGETED MARKETING USING DYNAMICALLY VARIED RECOMMENDATIONS - Techniques are disclosed for presenting recommended marketing content that can be dynamically varied (e.g., in real time or near-real time) based on the particular content of a web page that a user is currently reading, the content that the user has previously read, or a combination of these factors. For example, the current interactions of a user with content of a web page, such as scroll position or eye fixation, can be used to identify which portion or portions of the web page content the user is currently reading and which portions of the web page content the user is skimming or skipping over. Keywords can then be generated based on the content in those portions of the web page that the user is currently reading. Next, recommended marketing content corresponding to the keywords can be retrieved and presented to the user. | 12-10-2015 |
| 20150356626 | Cognitive Media Commerce - A method, system and computer-usable medium for providing composite cognitive insights comprising receiving streams of data from a plurality of data sources; processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching and generating a sub-graph for incorporation into a cognitive graph; processing the cognitive graph, the processing the cognitive graph providing a plurality of individual cognitive insights; generating a composite cognitive insight, the composite cognitive insight being composed of the plurality of individual cognitive insights; and, providing the composite cognitive insight to a user via a set of cognitive media content, the set of cognitive media content comprising a commercial offer content element. | 12-10-2015 |
| 20150356627 | SOCIAL MEDIA ENABLED ADVERTISING - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for social media advertising. In one aspect, a method includes associating keywords with a social media network property of an advertiser, periodically obtaining from the social media network property content on the social media network property of the advertiser, receiving a keyword for an advertisement request for a user device, determining that the received keyword is one of the keywords associated with the social media network property and in response to the determination generating an advertisement responsive to the request, the advertisement including at least some of the content obtained from the social media network property, providing the advertisement for display on a user device. | 12-10-2015 |
| 20150356628 | Updating Weights of Edges of a Social Graph Based on Sharing Activity of Users of the Open Web - A social graph is built which includes interactions, sharing activity, and connections between the users of the open Web and can be used to improve ad targeting and content personalization. Sharing activity between two users will affect ads or content that both users will be presented while surfing the Web. This sharing activity includes sending of links, sending of videos, sending of files, cutting and pasting of content, sending text messages, and sending of e-mails. The system includes receiving activity information, identifying nodes in a social graph related to the activity information, and updating weights of edges based on the activity information. | 12-10-2015 |
| 20150371277 | INFERRING AN INDUSTRY ASSOCIATED WITH A COMPANY BASED ON JOB TITLES OF COMPANY EMPLOYEES - A social networking system infers an industry associated with a company identified as an employer of a social networking system user. Job titles associated with employees of companies are identified and a value is associated with various companies based on the distributions of job titles of each company's employees. For various industries, an industry value is determined based on the values determined for companies associated with an industry. A company that is not associated with an industry is identified and a value is determined for the company based on a distribution of job titles of the identified company's employees. The social networking system applies a model to the value for the identified company to determine an industry value associated with the identified company, and an industry associated with the determined industry value is associated with the identified company. | 12-24-2015 |
| 20150371278 | TARGETED SOCIAL CAMPAIGNING BASED ON USER SENTIMENT ON COMPETITORS' WEBPAGES - Automatic social campaigning is provided based on the user sentiment in user posts on competitor webpages. User posts on competitor webpages are analyzed to determine the user sentiment of the posts. Promotional messages promoting a product or service of a company are generated and provided to the users based on the user sentiment. In some instances, promotional messages may only be generated and provided for user posts with negative sentiment. The content of the promotional messages may also be selected based on the user sentiment. | 12-24-2015 |
| 20150371279 | METHOD AND SYSTEM FOR TARGETED ADVERTISING ON PRODUCT PACKAGING - A method for customizing product packaging based on consumer behavior includes: reading, by a reading device, payment card data corresponding to a payment card associated with a specific consumer, wherein the payment card data includes at least a specific consumer identifier associated with the specific consumer; transmitting, by a transmitting device, a content request, wherein the content request includes at least a package type associated with a product being purchased and the specific consumer identifier; receiving, by a receiving device, a printable content item, wherein the printable content item is based on at least the package type and consumer behavioral data associated with the specific consumer; and printing, by a printing device, packaging for the product being purchased, wherein the printed packaging is and/or includes the received printable content item and is configured to house the product being purchased. | 12-24-2015 |
| 20150371280 | TRACKING AD PREFERENCES IN ADAPTIVE BIT RATE SYSTEMS - An adaptive bit rate system uses adaptive streaming to deliver content to client devices capable of adaptive bit rate streaming. Techniques for advertisement management include monitoring ad skipping by an adaptive bit rate client device that receives media chunks from the adaptive bit rate system. Techniques include monitoring a client action or inaction as it relates to advertisement skipping for future advertisement selections. | 12-24-2015 |
| 20150371281 | ADVERTISEMENT TRANSPARENCY - A method of identifying targeted advertisement to provide advertisement transparency comprises receiving a set of content items having at least one advertisement element embedded within each of the content items and extracting the one or more advertisement element embedded within each of the content items. The method further includes determining a second content item associated with the advertisement element and a semantic category for the first content item and the second content item. The semantic categories of the first content item and the second content item are matched to determine if the advertisement is contextually related with the first content item. | 12-24-2015 |
| 20150371282 | SERVING TARGETED ONLINE ADVERTISEMENT TO USERS WHO OWN AND LICENSE THEIR PROFILE INFORMATION - Personal information provided by a user may be stored in a secure data store or retrieved from a user's device for processing. The personal information may be homogenized to produce metadata indicating their interest in products or categories of products and services, their ability to buy, degree of need, and urgency of need to buy the product or service. The metadata may be free of all personal identifiable information. A unique identifier may be distributed to the user, e.g. to the user device, and in response to distribution of the unique identifier by the user, a third party advertisement server may present the unique identifier. In response to presentation of the unique identifier, the metadata may be provided to the third party advertisement server to generate a targeted advertisement for the user. | 12-24-2015 |
| 20150371283 | SYSTEM AND METHOD FOR MANAGING OR DISTRIBUTING PROMOTIONAL OFFERS - A system is provided for managing or distributing promotional offers to one or more users, each with one or more characteristics, comprising: one or more utilities configured to track the distribution of one or more promotional offers to one or more eligible users; one or more utilities configured for defining one or more sets of rules; one or more utilities configured for applying one or more sets of rules; wherein the one or more sets of rules define various properties of the one or more promotional offers; and wherein the one or more eligible users are a subset of the one or more users. | 12-24-2015 |
| 20150379580 | DYNAMICALLY SYNCHRONISING MEDIA CONTENT RELATED DATA - Embodiments of the present disclosure aim to improve upon systems for dynamically adjusting and synchronising online content with offline content. In particular, embodiments of the present disclosure allow for the detection of transmission or broadcast of media content via media channels, and the real-time application of altered online strategy based on factors including the nature of the media content transmitted, the media channel upon which it was transmitted or broadcast, or the location in which it was transmitted or broadcast. Attributes of online content which may be dynamically aligned with the broadcast or transmission of media content include keywords associated with a particular product, or the maximum bid amounts which are to be used in a Pay Per Click (PPC) auction. | 12-31-2015 |
| 20150379582 | Recommending Shared Electronic Content via Online Service - Systems and methods are disclosed for recommending shared electronic content via an online service. In some embodiments, a server can identify a first subscriber and a second subscriber to an online service that have access via the online service to an application for using or editing electronic content. The server can also determine a correspondence between usages of the application by the first and second subscribers via the online service with respect to at least one attribute of the application. The server can also identify an electronic content item generated with the application by the first subscriber. The server can also provide, via the online service, a recommendation for the electronic content item to the second subscriber based on the correspondence between the first usage and the second usage with respect to one or more attributes of the application. | 12-31-2015 |
| 20160005082 | ADVERTISING ACCESSORIES FOR A DIGITAL IMAGING DEVICE - Advertising accessories for a digital imaging device, including: receiving, by an accessory recommendation module, a digital image captured by the digital imaging device; identifying, by the accessory recommendation module, imaging accessories used by the digital imaging device to capture the digital image; identifying, by the accessory recommendation module, an additional imaging accessory not used by the digital imaging device to capture the digital image; and recommending, by the accessory recommendation module, the additional imaging accessory to a user of the digital imaging device. | 01-07-2016 |
| 20160005083 | Business Lead Generation System and Method Using Structured Social Media Content - This invention relates to a business lead generating system and method using structured social information. An intent capturing platform captures at least one structured activity including, but not limited to, planning a vacation, a house move, a birthday party etc. to generate at least one user intent with respect to the user. An intent driven computing application is provided for processing the captured user intents in order to thereby provide offers and coupons to the user/consumer. There is provided a plurality of information queues having relevant user intents which are categorized based on the nature of the intent for providing product/service information to the relevant companies and businesses in a social network environment. Such a business lead generation can be effectively adapted by a wide range of companies and business networks to leverage the business leads, targeting their advertisements to users whose interest best align with the products/services of a company/business. | 01-07-2016 |
| 20160012492 | METHODS AND APPARATUS FOR USER-BASED TARGETED CONTENT DELIVERY | 01-14-2016 |
| 20160019595 | EXPANSION OF TARGETING CRITERIA USING AN ADVERTISEMENT PERFORMANCE METRIC TO MAINTAIN REVENUE - An online system selects advertisements for a user based on characteristics of the user. The online system presents advertisements to the user having targeting criteria satisfied by the characteristics of the user. To increase the number of users eligible to be presented with an advertisement, the online system increases the users eligible to be presented with the advertisement to include users that do not meet targeting criteria included in the advertisement. The online system obtains a percentile of users based on a performance metric associated with the advertisement and determines a cutoff measure of affinity based on the percentile and measures of affinity between various users and the advertisement. A user is eligible to be presented with the advertisement if a measure of affinity between the user and the advertisement is greater than the cutoff measure of affinity for the advertisement. | 01-21-2016 |
| 20160019596 | REVERSE SEARCH DATABASE SYSTEM - Disclosed herein are methods useful for reverse-searching, and categorizing consumer markets and preferences according to consumer and/or viewer interaction, in any type of display format, which in turn creates consumer and/or viewer interaction data. The data is then used to process the reverse-search within a database. The methods generally can be utilized for commercial purposes, by a business, such as for advertising or solicitation to the viewer. Also disclosed herein is the incorporation of the Pre-Search Query Label Stack into the reverse-search which improves the quality and reliability of the reverse-search. The methods can provide new and improved commercial success in advertising, education, training, branding, promotional activity, notice, offer and solicitation by the business to the consumer or viewer. | 01-21-2016 |
| 20160026632 | SENIORITY STANDARDIZATION MODEL - Method and system to infer seniority level of a social network member is provided. The system includes a transition data extractor, a token extractor, a transition data analyzer, and a storing module. The transition data extractor extracts transition data from member profiles maintained in an online social network system. The token extractor extracts a plurality of tokens from title strings in the transition data. The transition data analyzer analyzes the transition data to generate a weight for each token in the plurality of tokens. A weight for a token in the plurality of tokens indicates a contribution of the token to a seniority rank of a title string that includes the token. The storing module stores the plurality of tokens and their associated weights in a database. | 01-28-2016 |
| 20160027061 | Repositioning Previously Presented Content Items For Presentation To A User Via An Updated News Feed - A social networking system presents content items, such as news feed stories and advertisements, to a user of the social networking system via a news feed. The social networking system determines to again present a content item via the news feed or to present a previously presented content item in a different position of the news feed. The social networking system identifies additional content items to present to the user as well as content items previously presented to the user. The social networking system scores the additional content items and the previously presented content items, accounting for a cost of removing the previously presented content item from its original position for presentation in the alternative position. Based on the score the social networking system ranks the content items selects, based on the rank, content items to present to the user. | 01-28-2016 |
| 20160027063 | TARGETED ADVERTISEMENTS BASED ON ANALYSIS OF IMAGE INFORMATION FROM A WEARABLE CAMERA - A system provides advertisements to users of a wearable camera system. In one implementation, the system includes a memory storing executable instructions and at least one processing device programmed to execute the instruction. The instructions may include instructions to receive, from a wearable camera system, data related to at least on characteristic identified in image data captured by the wearable camera system from an environment, select, based on the at least one characteristic, an advertisement, and transmit the advertisement to a device associated with a user the wearable camera system. | 01-28-2016 |
| 20160027064 | BRAND MATCHING SYSTEMS FOR EMBEDDED MARKETING - Systems for automatically matching brands and mass media items for product placement within the mass media items. The systems including a computer having at least a processor and a non-transitory computer-readable storage medium, the non-transitory computer-readable storage medium having computer-readable instructions for receiving brand parameters for a brand, receiving mass media parameters for a mass media item, and calculating a match suitability index by comparing the brand parameters with the mass media parameters. In some examples, the system includes a brand database. In some further examples, the system includes a mass media item database. | 01-28-2016 |
| 20160034967 | NOTIFYING A USER OF AN INSTANT MESSAGING (IM) SERVICE ABOUT A MODIFICATION MADE TO AN OPPORTUNITY - Notifying a user of an instant message (IM) service about a modification made to an opportunity includes receiving at least one modification to an opportunity stored in a customer relationship management (CRM) system, the opportunity representing a complex record structure in the CRM system, identifying a first user associated with the modification made to the opportunity stored in the CRM system, determining, from a list of users associated with the opportunity, a second user associated with the first user through an IM service, and sending an alert to the second user on the IM service, the alert indicating to the second user the modification made to the opportunity by the first user. | 02-04-2016 |
| 20160034968 | METHOD AND DEVICE FOR DETERMINING TARGET USER, AND NETWORK SERVER - A method for determining a target user, includes: for any target service, acquiring historical data of multiple behavior objects that belong to a same service type as the target service; establishing a correspondence between user identifiers of different users and behavior object identifiers of different behavior objects of the same type; based on multiple established correspondences, constructing a data model that includes a user identifier and a behavior object identifier; using a value update rule to obtain, by means of calculation, a value of a probability that a user corresponding to each user identifier becomes a target user of the target service; and further using the value of the probability to select a target user of the target service, which can not only determine a target user group in a relatively open manner, but also effectively improve accuracy of and efficiency in determining a target user. | 02-04-2016 |
| 20160034969 | METHOD OF AND SYSTEM FOR PROVIDING A CLIENT DEVICE WITH PARTICULARIZED INFORMATION WITHOUT EMPLOYING UNIQUE IDENTIFIERS - Method of providing a client device with particularized information in respect of a group of persons to which a user of the client device belongs, without employing a unique identifier with respect to the user or the client device, comprising: receiving by at least one server from the client device a request for first information from at least one network resource; receiving by the at least one server from the client device a user profile in respect of the user of the client device, the user profile including no unique identifier with respect to the user or the client device; and sending by the at least one server to the client device second information particularized in respect of the group of persons to which the user of the client device belongs, the second information being based at least in part on the user profile. | 02-04-2016 |
| 20160034970 | USER-GENERATED QUICK RECOMMENDATIONS IN A MEDIA RECOMMENDATION SYSTEM - A method of operating a recommendation system comprises receiving an indication that a first user has knowledge of a first media item, and receiving an indication that a second user has expressed interest in the first media item, wherein the first user and the second user are associated. The first user is prompted to recommend the first media item to the second user, based on the first user's knowledge of the media item and the second user's indication of interest in the media item. | 02-04-2016 |
| 20160034971 | MONETIZING FINANCIAL BROKERAGE DATA - Method and systems for monetizing financial brokerage accounts are disclosed. One aspect for certain embodiments includes mining data from financial brokerage accounts and providing to the customer an unlimited number of free trades for an unlimited period of time and not advertising to the customer on items or services that are identical or similar to items or services already purchased by the customer. | 02-04-2016 |
| 20160034973 | Systems and Methods for Providing Real-Time Marketing Campaigns - Systems and methods for providing real-time marketing campaigns are disclosed. One disclosed method includes steps of identifying, by a marketing system, a target product for a marketing campaign; executing a real time capture system to requesting and receiving, by a real-time capture system, user comment information from one or more social media sites; determining, by a sentiment engine, sentiments associated with the user comment information about the target product; and identifying, by the marketing system, one or more features of the target product associated with the sentiments and a target population for the marketing campaign based on the user comment information. | 02-04-2016 |
| 20160042402 | EVALUATING DIGITAL INVENTORIES - Disclosed are a system comprising a computer-readable storage medium storing at least one program, and a computer-implemented method for digital inventories. A database management module provides access to item records and user accounts. The user accounts include respective inventory items. The item records and the inventory items include respective attribute data. An inventory engine accesses an item record corresponding to the target item and a user account corresponding to the target user. The inventory engine, based on the attributes of the item record and the attributes of the inventory items of the user account, analyzes the inventory items of the first user account to determine a compatibility characteristic of the target item relative to the inventory of the target user. The application interface module provides data indicative of the compatibility characteristic for display on the client device. | 02-11-2016 |
| 20160042403 | EXTRACTION DEVICE, EXTRACTION METHOD, AND NON-TRANSITORY COMPUTER READABLE STORAGE MEDIUM - The extraction device according to the present application includes an acquisition unit and an extraction unit. The acquisition unit acquires behavior histories of users being candidates to whom content is to be distributed. The extraction unit extracts target users expected to perform specified behavior, based on a behavior history designated by a content provider, of the behavior histories acquired by the acquisition unit. For example, the extraction unit uses a model for determining the degree of similarity between a user performing the specified behavior and a target user expected to perform specified behavior based on the behavior history designated by the content provider in order to extract the target users. | 02-11-2016 |
| 20160048879 | METHOD AND APPARATUS FOR SENDING PROMOTIONAL OFFERS - An apparatus including a server computer processor, and a server computer memory, in which the server computer processor is programmed by a computer program to collect user data from a plurality of users, concerning calendar dates which are special to one or more users, store the user data in the server computer memory, and provide merchant promotional deals to one or more users based on the user data. The merchant promotional deals may be provided via a client user interface to one or more users. The users may be notified about readiness of the merchant promotional deals by computer software application notifications which provide a link to a list of the merchant promotional deals. A method is also provided which includes preparing targeted merchant deals for a specific group of people using a computer processor based on user criteria, such as age, gender, language. nationality, and user's interests. | 02-18-2016 |
| 20160048880 | EXPANDED TRACKING AND ADVERTISING TARGETING OF SOCIAL NETWORKING USERS - The present disclosure relates, in part, to an advertisement system that provides for the augmentation of social networking profiles with information derived from user activity associated with third-party content outside of a social networking system. The augmented profiles of users may be analyzed and compared to identify targeted advertisement opportunities for one or more users. The advertisement system can analyze the augmented profiles of one or more users to identify look-alike product advertisement opportunities, look-alike user advertisement opportunities, as well as various remarketing, reminders, and cross-device marketing opportunities. | 02-18-2016 |
| 20160048881 | Maintaining Information Describing A Group Of Online System Users Specified By A Third-Party System - An online system receives information describing a target group of online system users from a third party system and determines whether to store the information describing the target group. Online system users included in the target group are identified and scores are determined for each of the identified user. A score associated with a user represents the online system's effectiveness in targeting content to the user via targeting criteria maintained by the online system. Based on the scores, the online system determines a group score associated with the target group and stores the information describing the target group if the group score satisfies one or more criteria. If the information describing the target group is stored, the online system may determine whether to continue storing the information describing the target group based on revenue obtained by the online system from presenting content based on the target group. | 02-18-2016 |
| 20160048883 | System and Method for Distributed Advertising - A server computer coupled to a distributed advertising system network has a web server adapted for running a web application having access to advertiser metadata and other advertiser data. A client computer coupled to the network includes first software configured to collect and save in first memory user data locally in a user device, but not send that data to the server computer, second software configured to download via the network from the web server and save in a first memory advertiser metadata in a manner where the entire advertiser metadata file needs to be downloaded every time, and third software configured, when accessing a website or social network, to match local data against the local copy of advertiser metadata residing at the user's device, and if there are desirable advertisers to display, to download parts of the other advertiser data related to those advertisers and display targeted ads. | 02-18-2016 |
| 20160048884 | CLIENT-BASED DEAL FILTERING AND DISPLAY - Various implementations relate to a system that provides a collection of deals to a mobile application on a client device. The mobile application then filters the deals based on relevance using a user profile within the client device, and displays the deals to a user. The display of the deals may be governed by the relevance of the respective deals as determined by matching of the deals with the user profile within the client device. | 02-18-2016 |
| 20160048885 | Offer Matching for a User Segment - User data and a plurality of micro-segment definitions are received. Each micro-segment definition in the plurality of micro-segment definitions corresponds to one or more offers in an offer provider campaign. Further, a each micro-segment definition from the plurality of micro-segment definitions is parsed into a plurality of parsed expression segments that indicate a plurality of micro-segment condition rules. The plurality of parsed expression segments are compiled into an executable object that indicates a plurality of instructions to determine if the user data matches the plurality of micro-segment definitions. Each micro-segment definition is processed to apply the plurality of micro-segment condition rules to the user data to determine a match of a user belonging to a micro-segment. Further, a score is assigned to indicate the strength of each match. In addition, each match is ranked according to the score for each match. | 02-18-2016 |
| 20160048886 | SYSTEM AND METHOD FOR PRESENTING TARGETED CONTENT - A method and system for presenting targeted content to users over the internet is provided. The method includes enabling a user to sign into a website. An identifier is generated for the user, if the user is signing into the website for the first time. Information corresponding to the user is mined and the information is linked to the user. Further, verification is made to determine whether the generated identifier matches with existing identifiers. If the generated identifier matches with an existing identifier, then existing information corresponding to the matched identifier is linked to the user. Targeted content is presented to the user by processing at least the information linked to the user. | 02-18-2016 |
| 20160048888 | System and Method for Media Buying - A media purchase system. In the system a user receives a brief description of service at landing page, chooses a media option, selects a basic demographic, then a narrow demographic. The user views media units ranked in the order of the media unit's ability to deliver the selected demographic and user is provided the opportunity to request a reservation from the media company that operates the media unit of interest by interacting with a booking calendar. | 02-18-2016 |
| 20160055540 | TUNABLE STATISTICAL IDS - A method, system, and computer program product for managing user identification codes in an internet advertising environment. One aspect implements a system including a database engine to store a plurality of signals comprising characteristics and/or values received from a user device. A user ID generator calculates collision statistics and/or fragmentation statistics to form a first mapping function that is in turn used to generate a plurality of identification codes based at least in part a first set of selected signals. A calibration module produces measurements determined from collision quantities and/or fragmentation quantities using the first mapping function, wherein the measurements are determined by comparing the plurality of identification codes to entries in a known ID database. A sequencing module generates updated sequences of mapping functions. | 02-25-2016 |
| 20160055541 | PERSONALIZED RECOMMENDATION SYSTEM AND METHODS USING AUTOMATIC IDENTIFICATION OF USER PREFERENCES - A method and system are disclosed for identifying, quantifying, and acting on user preferences. The preferences are calculated from reported data, observed data, inferred data, or any combination of any or all of these sources. The preferences are then used to make various personalized recommendations to suggest that the user take certain actions such as reading an article, purchasing an item, or performing an activity. The preferences can also be used to choose among various communication choices such as message medium, format, level of detail, time of delivery, or others. | 02-25-2016 |
| 20160055542 | EXTENDING AUDIENCE REACH IN MESSAGING CAMPAIGNS USING SUPER PROFILES - A server receives incoming data records comprising an ID value and respective user attributes corresponding to a user activity that originates at a user device. Characteristics of the activity and/or characteristics of the user device are considered in order to assign a probabilistic confidence value, which is in turn used to generate links from an incoming data record to other previously-received data records, and in so doing, generates a probabilistic link between one set of user attributes from the incoming data record and another set of user attributes from previously-received data records. A messaging campaign specification that describes target user attributes is used to identify a matching set of target audience member records. The determination of a match or not is based on the probabilistic confidence value and a threshold can be varied to extend audience reach. The identified set of target audience member records are transmitted over a network. | 02-25-2016 |
| 20160057238 | GENERATING A PROXIMITY SOCIAL NETWORK - The present application relates to a system for proximity-based social networking, wherein the system comprises: two or more computing devices, wherein each of the two or more computing devices comprises a storage device storing a social networking application and a user profile; a connectivity device that connects to each of the two or more computing devices, at the same time, when each of the two or more computing devices are within a defined proximity of the connectivity device, wherein via the connectivity device a social networking session is established between the two or more computing devices using the social networking application that is stored on the storage device of each of the two or more computing devices. | 02-25-2016 |
| 20160063565 | MARKETING PLATFORM THAT DETERMINES ADVERTISEMENTS FOR THIRD PARTY USERS - A device receives user information associated with users of user devices of a network, and receives marketing information associated with products or services. The device generates user profiles, associated with the users, based on the user information, and receives information relating to a third party user. The third party user is associated with a third party user device, the third party user device is associated with a third party network, and the third party network is different than the network. The device determines, based on the information relating to the third party user and the user profiles, a third party user profile for the third party user, and determines an advertisement to provide to the third party user device based on the third party user profile and the marketing information. The device causes the advertisement to be provided to the third party user device, via the third party network. | 03-03-2016 |
| 20160063567 | MARKETING PLATFORM THAT IDENTIFIES PARTICULAR USER ATTRIBUTES FOR MARKETING PURPOSES - A device receives user information associated with users of user devices, and receives marketing information associated with advertisements for products or services. The device generates user profiles, associated with the users, based on the user information, and determines one or more particular attributes associated with at least one of the advertisements. The device identifies a particular user profile, of the user profiles, that includes the one or more particular attributes. The particular user profile is associated with a particular user, and the particular user is associated with a particular user device. The device determines a particular advertisement to provide to the particular user device based on the particular user profile and the marketing information, and causes the particular advertisement to be provided to the particular user device. | 03-03-2016 |
| 20160063568 | USER MODIFICATION OF CHARACTERISTICS USED FOR CONTENT SELECTION BY AN ONLINE SYSTEM - Advertisement content presented to a user of an online system is presented along with an option allowing the user to view one or more reasons for presentation of the advertisement content to the user. If the user selects the option, based on targeting criteria associated with the advertisement content and characteristics associated with the user, the online system selects one or more characteristics of the user satisfying the targeting criteria and presents a description to the user identifying the selected one or more characteristics satisfying the targeting criteria. The online system may apply one or more rules based on user perception of characteristics when selecting the one or more characteristics included in the description. An option for the user to prevent use of the selected one or more characteristics when the online system subsequently selects advertisement content for the user is also presented with the description. | 03-03-2016 |
| 20160063618 | INTERCEPTION OF DIGITAL INTERACTION TO DRIVE DESIRED OUTCOMES - Method, system and computer program product for transaction evaluation based on a potential impact of the potential transaction on defined plans. In one embodiment, the method comprises receiving at a financial analysis computer system specified interactions intercepted when a person uses a client computing device to identify a potential transaction, and the analysis computer system processing these interactions for determining a potential impact of said transaction on one or more defined goals of the person. Before the person commits to the transaction, the analysis computer system generates a client guidance signal based on this determining, and sends the client guidance signal to the client computing device to instruct that device to convey guidance to the specified about the transaction. The specified interactions received at the financial analysis computer system data may identify a transaction context and activity of the person. | 03-03-2016 |
| 20160070276 | ECOSYSTEM WITH DYNAMICALLY AGGREGATED COMBINATIONS OF COMPONENTS - An interface mechanism in a system receives sensor data from at least one environmental monitoring device that represent an environmental condition in an environment. Then, a control mechanism in the system identifies, based on the sensor data, a combination that provides a service related to the environment, where the combination includes one or more environmental monitoring devices in the environment and one or more: partner electronic devices in the environment and/or service providers. Note that the one or more of the environmental monitoring devices and the one or more of the partner electronic devices and the service providers may be associated with different entities. Next, an interface mechanism in the system communicates configuration information specifying the combination and functions in the service to the one or more of the environmental monitoring devices and the one or more of the partner electronic devices and/or service-provider electronic devices. | 03-10-2016 |
| 20160071158 | DATA PROCESSOR, CONTENT DISTRIBUTION SYSTEM, AND COMMUNICATION APPARATUS - According to one embodiment, a storage unit, a management unit that acquires attributes of communication apparatuses from a plurality of the communication apparatuses and stores identifiers of the communication apparatuses and the attributes in the storage unit in association with each other as communication apparatus information, and a selection unit that selects a distributor apparatus that is the communication apparatus distributing a content to the other communication apparatuses as a radio signal based on the communication apparatus information are included. | 03-10-2016 |
| 20160071159 | INFORMATION PROCESSING APPARATUS AND NON-TRANSITORY COMPUTER READABLE MEDIUM - A non-transitory computer readable medium stores a program causing a computer to execute a process for presenting information. The process includes extracting text information for each of multiple shops from introductory information about the shops from a predetermined viewpoint; calculating a feature value for each of the shops from the extracted text information; and presenting information about the shops in accordance with presentation order based on the calculated feature values. | 03-10-2016 |
| 20160071161 | Systems and Methods for Identifying a Target Audience in a Social Data Network - System and methods performed by a server for determining a target group of users in a social data network, including: obtaining identities of friends from an initial group of users, where a user in the group follows one or more of the friends; determining N number friends that are most frequently occurring amongst the identities of friends from the initial group; for each of the N number friends, obtaining identities of followers following a given one of the N friends; filtering out one or more followers from the identities of the followers that follow less than X number of the N number of friends, where X≦N; and including remaining ones of the identities of the followers in the target group of users | 03-10-2016 |
| 20160071162 | Systems and Methods for Continuous Analysis and Procurement of Advertisement Campaigns - A system and a method are provided for continuously analysing and procuring advertisements. Social data is obtained and is used to identify one or more relationships. The operations further include: modifying or determining a target set based on the one or more relationships, the target set comprising a combination of inputs and a target audience, the inputs comprising a search algorithm for identifying the target audience; presenting the target set when a proposed advertising campaign is detected; procuring the proposed advertising campaign using the target audience to generate a procured advertisement; obtaining feedback about the procured advertisement; and further modifying the target set based on the feedback. | 03-10-2016 |
| 20160071164 | SELECTING CONTENT ITEMS FOR DISPLAY IN A CONTENT STREAM - A method for selecting content items, comprising: receiving, using one or more processing devices, a request for content items for display in a content stream; retrieving, using the one or more processing devices, in response to the request, a condition for targeting a content item for display in the content stream; detecting, using the one or more processing devices, that the condition is satisfied; adjusting, using the one or more processing devices, the bid price in accordance with the condition; executing, using the one or more processing devices, an auction, based on the bid price adjusted and other bid prices for other content items in the auction; and selecting, using the one or more processing devices, based on the auction, the content items for display in the content stream. | 03-10-2016 |
| 20160071165 | SYSTEM AND METHOD TO EVALUATE, PRESENT, AND FACILITATE THE ADVERTISEMENT AND PURCHASING OF PRODUCTS AND SERVICES BASED ON THE EMOTION EVOKED IN A RECIPIENT UPON RECEIPT OF THE PRODUCT OR SERVICE - A method of quantifying and attaching the emotional state of receiving a product or service purchased online so that a buyer who lacks history with a particular product or service can be assured of satisfaction with by that product or service because of emotional satisfaction ratings from all purchasers of the same demographic, which also provides advertisers great feedback on the likelihood of advertising of that product to that demographic leading to a product purchase so therefore generating an advertising fee based on the ranking of emotional state change each product/service provides the end user. | 03-10-2016 |
| 20160078488 | Determining a Prompt for Performing an Action Presented to a User in Association with Video Data - An online system provides an advertisement (“ad”) request including ad content and a prompt to perform an action presented in association with the ad content. For example, the ad content is video data and the prompt for performing an action is presented after the video data is presented or after a portion of the video data is presented. An advertiser may include a custom prompt in the ad request that includes text information and instructions associated with the text information that perform an action when executed. Multiple prompts may be included in the ad request, and the online system selects a prompt based on information maintained by the online system and associated with a user to be presented with the ad content. The selected prompt is communicated to a client device for presentation in association with the ad content. | 03-17-2016 |
| 20160078489 | Systems and Methods of Using Social Media Data to Personalize Media Content Recommendations - In an exemplary method, a media content recommendation system determines that a media service account of an end user of a media service is linked to a social media account of the end user, accesses social media data from the social media account of the end user of the media service, generates a media content recommendation personalized to the end user of the media service based on the social media data, and provides the media content recommendation to an access device for presentation to the end user of the media service. | 03-17-2016 |
| 20160078490 | Systems and Methods for Monetizing Online Advertising by Users - A user-controlled advertising system including a user data storage including a user profile associated with the user device; a controller in communication with a network interface and a user data storage; memory instructions that cause the controller to: receive a request from the user device identifying content from a content provider; retrieve the content from the content provider; identify first advertising in the content; send an advertising request to the one or more advertiser systems, the advertising request identifying demographic information from the user profile; receive, from the one or more advertiser systems, a set of prospective advertisements, wherein each prospective advertisement is associated with a rate; select an advertisement from the set of prospective advertisements associated with a highest rate; when the selected advertisement exceeds a reserve rate defined by the user profile; replace the first advertising with the selected advertising; and provide the content to the user device. | 03-17-2016 |
| 20160078492 | METHOD AND DEVICE FOR ADAPTING AN ADVERTISING MEDIUM TO AN AREA SURROUNDING AN ADVERTISING MEDIUM - The invention pertains to a method and a device for adaptation of the advertising content of an advertising medium to an advertising medium environment,
| 03-17-2016 |
| 20160078493 | CONFERRING HEALTH RELATED SERVICES OR ITEMS IN EXCHANGE FOR PARTICIPATION IN OPT-IN ADVERTISING - A method for managing network-based electronic commerce digital communications and associated user-health information can comprise accessing health related information for a user of an electronic payment system. The method can also comprise determining based upon the health related information, a particular health attribute of the user. The method can further comprise matching the metadata associated with an advertisement campaign indicator with the particular health attribute of the user. Additionally, the method can comprise matching information associated with an interactive object with the particular health attribute of the user. The method can comprise generating a benefit data structure that comprises a user-interaction tracking metric. Further, the method can comprise detecting a user interaction with the interactive object within the mobile wallet application. Based upon the detecting interaction, the method can comprise updating the user-interaction tracking metric. | 03-17-2016 |
| 20160078494 | ELECTRONIC BOOK SELECTION AND DELIVERY SYSTEM WITH TARGETED ADVERTISING - The invention, an electronic book selection and delivery system, supports the inclusion of advertisements targeted based on subscriber likes and dislikes text. The system includes a targeted advertising management system that compiles information about electronic book subscribers, electronic books, and advertisements and optimally selects advertisements to be placed in electronic books customized for an individual subscriber. The system contains an operations center, a distribution system, a home system, and a billing and collection system. The operations center, in conjunction with the targeted advertising management system performs the functions of manipulation of text data, security and coding of text, cataloging of electronic books, message center, advertising selection, insertion and delivery functions. The home system connects to a distribution system, generates menus and stores text, and transacts through communicating mechanisms. A portable electronic book-shaped viewing device is used for viewing the text and advertisements. Advertisements may be targeted to individual home systems based on common characteristics of subscribers, including area of dominant influence, age, reading habits and income. | 03-17-2016 |
| 20160078571 | Hotel Room Restaurant Delivery System - A computer implemented method and a hotel room restaurant delivery system (HRRDS) for ordering food from a restaurant for delivery to a hotel room via an electronic device in the hotel room are provided. The HRRDS determines and renders information, advertisements, and promotions of restaurants proximal to the hotel room from a restaurant network on the electronic device based on a food urgency level and predetermined user criteria. The HRRDS receives a restaurant selection and a food selection of food items from an associated food menu through one or more interface elements. The HRRDS generates a sale order with user information and a net payable amount for the selected food items and performs one or more actions associated with the sale order, in communication with a restaurant management and delivery system of a selected restaurant via a communication network, for delivering the selected food items to the hotel room. | 03-17-2016 |
| 20160085802 | Contextual Inference of Non-Verbal Expressions - Contextual awareness is used to reveal non-verbal expressions. A current context of a device is evaluated to infer a user's body posture and emotional state. The user's body posture and emotional state may then be used for improved services and targeted advertising. | 03-24-2016 |
| 20160086232 | ADVERTISING WITHIN SOCIAL NETWORKS - An online social network is provided. A sentiment is determined for each of a plurality of users of an online social network (OSN) in relation to a first product. A category is determined for each of the plurality of users based, at least in part, on the sentiment of each of the plurality of users, respectively. A group including a first user and a second user of the plurality of users is generated based, at least in part, on the category of each of the first user and the second user and a relationship within the OSN between the first user and the second user. An advertisement is presented to the first user. An indication is presented to the first user that the advertisement is also presented to the second user. | 03-24-2016 |
| 20160092066 | DISPLAY APPARATUS AND SYSTEM FOR PROVIDING UI, AND METHOD FOR PROVIDING UI OF DISPLAY APPARATUS - A display apparatus is disclosed. The display apparatus includes: a display; a transceiver configured to perform communication with a plurality of electronic devices so as to receive information on a usage of the plurality of electronic devices; a storage configured to classify and store information on a pattern of usage generated according to the information on the usage of the plurality of electronic devices and information on a time period of the usage of the plurality of electronic devices; and a controller configured to detect the pattern of usage corresponding to an arbitrary event when the arbitrary event occurs and configure a variable user interface (UI) screen to be displayed on the display based on the pattern of usage. | 03-31-2016 |
| 20160092929 | SCALING USER AUDIENCE GROUPS TO FACILITATE ADVERTISEMENT TARGETING - An online system receives a plurality of business rules from a third party system, each of which includes one or more conditions for associating a user of the online system with an audience group. The online system generates a decision tree including the business rules. Contextual information describing an interaction between a user of an online system and content of the third party system is received from a client device of the user. The online system determines, using the decision tree, one or more audience groups associated with the user based on a portion of the received contextual information. An advertisement is selected for presentation to the user based on the one or more audience groups associated with the user, and the selected advertisement is provided to the client device of the user. | 03-31-2016 |
| 20160092930 | METHOD AND SYSTEM FOR GATHERING DATA FOR TARGETED ADVERTISEMENTS - The present disclosure provides a method and system for collecting data for targeted advertisements. The method includes detecting a stare at a first set of products of one or more products for a user wearing an interactive wearable device with an integrated processor based on a plurality of pre-defined conditions; capturing an image of each of the stared first set of products of the one or more products; collecting a real time location coordinate of the user from the worn interactive head mounted optical device with an integrated processor; and storing the real time location coordinate of the user, a plurality of attributes of each of the captured image of each of the first set of products, and a profile information of the user. | 03-31-2016 |
| 20160092931 | DISTRIBUTED PROMOTION MANAGEMENT - Technologies are provided herein for distributed promotion management. According to a method for distributed promotion management, a device identification may be provided by a consumer electronic device that may comprise a dispensing device. An event notification may be received at the consumer electronic device. The event notification may be based upon the provided device identification. A promotional screen may then be displayed. The promotional screen may comprise a limited time offer section displaying a limited time offer. The limited time offer may be based on the received event notification. | 03-31-2016 |
| 20160092936 | Dynamically Selected Background Music for Personalized Audio Advertisement - A content server system provides a client device with content including an audio advertisement with personalized background music. The content server selects a vocal advertisement received from an advertiser for presentation to a user of a client device. The content server obtains content data describing audio content provided to the client device as part of the stream of audio content. The content server obtains content data describing audio content provided to the client device as part of the stream of audio content. The content server identifies candidate background music items and selects background music from the candidate background music items based on the obtained content data. The client device is provided with the selected background music and the selected vocal advertisement. The client device plays an audio advertisement comprising the background music played concurrently with the vocal advertisement. | 03-31-2016 |
| 20160092939 | Enhanced Shared Media Experiences - Enhanced shared media experiences allow viewer's personal devices to receive targeted content. Targeting advertisements and other content to personal devices is cheaper and more effective than broadcast delivery. Advertisers may still target their advertisements during popular programming with purchasing expensive broadcast advertising slots. | 03-31-2016 |
| 20160098762 | Systems and Methods for Identifying and Delivering Tailored Content Based Upon a Service Dialog - The present disclosure identifies and/or delivers tailored content based upon a service dialog. For example, the systems may receive a request for tailored content, facilitate a service dialog to obtain information related to the request, and communicate a plurality of tailored content based upon the information related to the request. Further, the systems may identify tailored content based upon a consumer profile, communicate the tailored content to a web client, and/or receive a selection of the tailored content. Further still, the systems may modify a magazine (e.g., content that is presented electronically) based upon tailored content. | 04-07-2016 |
| 20160098763 | Systems and Methods for Identifying and Delivering Tailored Content Based Upon a Service Dialog - The present disclosure identifies and/or delivers tailored content based upon a service dialog. For example, the systems may receive a request for tailored content, facilitate a service dialog to obtain information related to the request, and communicate a plurality of tailored content based upon the information related to the request. Further, the systems may identify tailored content based upon a consumer profile, communicate the tailored content to a web client, and/or receive a selection of the tailored content. Further still, the systems may modify a magazine (e.g., content that is presented electronically) based upon tailored content. | 04-07-2016 |
| 20160104203 | METHODS AND APPARATUS FOR CROSS PLATFORM MONITORING AND CUSTOMER TARGETING - Methods and apparatus for detecting and correlating content consumption, e.g., viewing of programs and/or accessing websites, across platforms of different types are described. Content consumption, e.g., requests and/or streaming is monitored and recorded on a per subscriber basis for a wide variety of platforms, e.g., set boxes, IP content playback devices such as cell phones or pad devices with IP streaming support, and/or other devices. Web site access and corresponding content consumption is determined based on DNS requests thereby avoiding the need for monitoring at web site servers and allowing centralized monitoring of web site access operations in the form of DNS requests to be detected by a Web service provider who, at least in some embodiments, is also a content provider. | 04-14-2016 |
| 20160110537 | RELEVANCY IMPROVEMENT THROUGH TARGETING OF INFORMATION BASED ON DATA GATHERED FROM A NETWORKED DEVICE ASSOCIATED WITH A SECURITY SANDBOX OF A CLIENT DEVICE - A method, apparatus, and system related to relevancy improvement through targeting of information based on data gathered from a networked device associated with a security sandbox of a client device are disclosed. In one embodiment, a system may comprise a networked device, a relevancy-matching server, and a client device. The networked device may be configured to generate a preliminary data and/or a primary data associated with a user and automatically announce a sandbox-reachable service of the networked device to a discovery module. The relevancy-matching server may be configured to match a targeted data with the primary data based on a relevancy factor associated with the user. The client device may be configured to automatically process an identification data of the networked device and/or the sandbox-reachable service of the networked device from the discovery module and to automatically associate with the networked device based on the identification data. | 04-21-2016 |
| 20160110770 | GENERATING METRICS FOR CONTENT ITEMS PRESENTED IN AN ONLINE SYSTEM - An online system allows creators and owners of content items presented within the system to view real-time metrics related to the content items. The online system stores data describing user interactions with content items in one or more activity logs and processes the activity logs in a distributed manner activity to identify user interactions with content items. For example, activity logs are divided into several portions that are processed in parallel using aggregation operators to generate user interaction aggregations. An aggregation includes one or more user interactions associated with the same content item and sharing certain criteria. From the user interaction aggregations, the online system determines one or more requested metrics, and may combine user interaction aggregations related to different content items when computing metrics. | 04-21-2016 |
| 20160110772 | METHOD, COMPUTER PROGRAM PRODUCT, AND SYSTEM FOR PROVIDING A SENSOR-BASED ENVIRONMENT - Method, computer program product, and system to trigger one or more events during an interaction of a person with an item and within an environment having a plurality of items. The method includes acquiring, using a first visual sensor disposed within the environment, image information including the item and identifying the item using the image information. The method further includes acquiring, using a second visual sensor disposed within the environment, behavior information for the person relative to the identified item, analyzing the behavior information to identify at least a first behavior of the person, and classifying the first behavior into one of a number of predefined behavior types. The method further includes performing, based on the identified item and the classified first behavior, one or more predefined events. | 04-21-2016 |
| 20160110773 | SYSTEMS AND METHODS FOR STRUCTURED VALUE PROPOSITIONS - Systems, apparatus, interfaces, methods, and articles of manufacture that provide for structured value proposition objects. | 04-21-2016 |
| 20160117736 | METHODS AND APPARATUS FOR IDENTIFYING UNIQUE USERS FOR ON-LINE ADVERTISING - Methods and apparatus for finding detecting unique on-line users for advertisement or content targeting are disclosed. A bid request with initial fingerprint context data for a user and for content that is requested by such user is received at a bid management system, and the bid request is received with or without a user identifier. At the bid management system, an optimum bid for the bid request is determined based on the initial fingerprint context data for the user and the content. The optimum bid with a reference to an advertisement and a script for obtaining additional fingerprint context data from a device of the user is sent from the bid management system. The additional fingerprint context data is received and a unique user identifier is assigned in association with a combination of the initial and additional fingerprint context data. | 04-28-2016 |
| 20160117740 | REMARKETING PRODUCTS TO SOCIAL NETWORKING SYSTEM USERS - The present disclosure relates, in part, to an advertisement system that provides for the remarketing of products to a user within a social networking system. More specifically, the advertisement system can analyze a user's social networking profile, which can include information derived from user activity related to third-party content, to identify the user's interest in and/or association with a product previously marketed to the user. Using the user's social networking profile, the advertisement system can create a customized advertisement for the user for a product previously, marketed to the user and serve the customized advertisement to the user within the social networking system. | 04-28-2016 |
| 20160117757 | AUTOMATED ASSISTANCE IN RETAIL DECISIONS - User-defined criterion defines goods and services of interest to a user. An aggregated listing of the goods and services is generated that spans multiple retailers within a geographic range of a current location of the user. The aggregating listing is presented to the user for making a retail decision. | 04-28-2016 |
| 20160117863 | AUGMENTED REALITY VIEW OF PRODUCT INSTRUCTIONS - In a system for presenting augmented reality views of product instructions a method may include receiving a request from a client device, the request including image data. The method may further includes identifying an object in the image data and generating an augmented reality view of the identified object. The method may further include transmitting the augmented reality view to the client device. | 04-28-2016 |
| 20160125470 | Method for Marketing and Promotion Using a General Text-To-Speech Voice System as Ancillary Merchandise - A method for marketing and promotion by marketing & purveying a general Text-To-Speech (TTS) voice system, which uses the voice of a famous person, as ancillary merchandise. First, procure a general-TTS voice system that uses the voice of a famous person known for something. In one embodiment, this system is a product that itself is marketed to customers; in another embodiment, the TTS voice system is incorporated into an other product to form a composite product, then the composite product is marketed to customers. Second, market & purvey the TTS to fans and customers as ancillary merchandise featuring the famous personality. This thus enables a wide range of venues, such as concerts, movie launches, charity auctions, sports events, etc. In one aspect, the act of marketing & purveying the ancillary TTS system thus creates or augments an overall marketing/sales promotion campaign. In another aspect, since a general TTS system is useful, it will likely be received favorably and used indefinitely. So the customer will continue to hear the famous personality's voice during everyday usage, and thus receive potentially hundreds of personal, favorable, high-quality marketing impressions over years of enjoyment. Costly marketing is thus reversed into a profit center when a TTS is marketed as ancillary merchandise using this method. | 05-05-2016 |
| 20160125471 | REAL-TIME CROSS-DEVICE USER CATEGORY SYNCHRONIZATION IN AN ADVERTISING CAMPAIGN - The present disclosure provides systems, methods, and computer program products for real-time cross-device user category synchronization. Embodiments commence upon allocating or identifying user data records comprising two user profiles. The user profiles are populated with information by receiving electronic communications over a network, where the information comprises user category information and device attributes found in data records that originate from user devices. Steps are taken to associate a first device data record with a second device data record, wherein the association is based at least in part on a match between selected attributes among the user devices. User category information within the user profiles are synchronized to form updated user profiles. Some embodiments further execute steps for forming a cross-device map that identifies an association between an updated first user profile and a second user profile. | 05-05-2016 |
| 20160125472 | GESTURE BASED ADVERTISEMENT PROFILES FOR USERS - The present principles are directed to gesture based advertisement profiles for users. A system includes an advertisement reaction gesture capture device ( | 05-05-2016 |
| 20160132935 | SYSTEMS, METHODS, AND APPARATUS FOR FLEXIBLE EXTENSION OF AN AUDIENCE SEGMENT - Systems, methods, and devices are disclosed herein for identifying, analyzing, and extending audiences associated with online advertising. Systems include a first processing node configured to generate a first plurality of data categories that includes a plurality of seed data categories. Systems include a query node configured to retrieve a second plurality of data categories that includes a plurality of candidate data categories. Systems include a second processing node configured to generate a plurality of relevance metrics including a relevance metric for each candidate data category based on a comparison between each of the plurality of seed data categories and each of the plurality of candidate data categories. Systems include a third processing node configured to generate a third plurality of data categories that includes at least some of the seed data categories and at least some of the candidate data categories based on the generated plurality of relevance metrics. | 05-12-2016 |
| 20160132936 | Platform for Providing Customizable User Brand Experiences - A computer-readable medium encoded with instructions that, when executed by a server, establish processes, for performing a computer-implemented method of providing customizable brand experiences that include end-user physical world interaction that is defined by a brand using a programmable configuration. The processes include receiving and storing at a given one of at least two modules at the server, each module associated with at least one brand, a programmable pattern defining, on behalf of the at least one of the brands with which the module is associated, conditions upon which a potential set of trigger messages when received would cause a change in end-user data, from one state to another state, pertinent to a specific one of the end-users, such conditions defining customization of the given one of the modules. | 05-12-2016 |
| 20160132937 | ONLINE MARKETING AND ADVERTISING ON E-MAIL SYSTEMS - An online direct marketing and advertising system is presented in which advertisers have an opportunity to send targeted promotions, coupons and offers that are placed in a user's web-based email account without the drawbacks of sending conventional email. The promotions do not take up disk quota space and, at the same time, the system does not need to divulge private user information to the advertiser. This system provides a means to free web-based email providers from the need to obtain opt-in permission to send offers to their users as providers are frequently prohibited from sharing the user's email address and personal information with merchants. | 05-12-2016 |
| 20160132938 | EXTENDING AUDIENCE REACH IN MESSAGING CAMPAIGNS USING PROBABILISTIC ID LINKING - A server receives incoming data records comprising an ID value and respective user attributes corresponding to a user activity that originates at a user device. Characteristics of the activity and/or characteristics of the user device are considered in order to assign a probabilistic confidence value, which is in turn used to generate links from an incoming data record to other previously-received data records, and in so doing, generates a probabilistic link between one set of user attributes from the incoming data record and another set of user attributes from previously-received data records. A messaging campaign specification that describes target user attributes is used to identify a matching set of target audience member records. The determination of a match or not is based on the probabilistic confidence value and a threshold can be varied to extend audience reach. The identified set of target audience member records are transmitted over a network. | 05-12-2016 |
| 20160134720 | USING DATA FROM SOCIAL NETWORKS TO BUILD ACCOUNT HOLDER PROFILES - The present disclosure relates to a computer implemented method of building a profile for an account holder | 05-12-2016 |
| 20160140618 | TARGETING ADS ENGAGED BY A USER TO RELATED USERS - The present disclosure is directed toward targeting advertisements to a close-knit group of users. Methods and systems of the present disclosure identify a close-knit group of users or devices based on the use of a concurrent streaming account. The methods and system further include providing an advertisement in conjunction with the content streaming to the devices of the close-knit group to increase the likelihood of a conversion. Optionally, the methods and systems tailor these advertisements based on an age segment of targeted users or based on features engaged by another user of the close-knit group. | 05-19-2016 |
| 20160140619 | MONITORING AND RESPONDING TO SOCIAL MEDIA POSTS WITH SOCIALLY RELEVANT COMPARISONS - The present disclosure is directed toward systems and methods for leveraging social media. For example, systems and methods described herein involve monitoring social media posts and determining socially relevant competitors. Systems and methods described herein also involve identifying the features of the products that form a basis of comparison between the product and competitors. Systems and methods described herein may identify relevant social media discussions and reply to social media posts so as to influence the notions expressed therein. | 05-19-2016 |
| 20160140620 | Using Audience Metrics with Targeting Criteria for an Advertisement - A social networking system receives a selection of user characteristics defining a benchmark audience and a target audience, and generates audience metrics that compare the audiences across a set of user characteristics. These user characteristics include demographics, interests, purchasing activity, and actions on the social networking system. The audience metrics are provided to an advertiser who may select additional user characteristics to refine the benchmark or target audiences. The audience metrics may include an affinity score that compares the audience metrics for a particular type of interaction, and may normalize the frequency of interactions relative to interactions of the audience as a whole. Advertisers may use the defined audiences to establish targeting criteria for an advertisement, and may use existing targeting criteria to seed the selection of an audience. | 05-19-2016 |
| 20160140621 | SYSTEMS AND METHODS FOR PROVIDING NON-INTRUSIVE ADVERTISING CONTENT - Systems and methods are disclosed for providing non-intrusive advertising content to users. The method includes receiving user input reflecting user content preferences for receiving desired content related to specific topics in lieu of standard advertising content. The method may further include receiving a web request for electronic and then retrieving desired content based on user content preferences. Thereafter, the method may include choosing non-intrusive advertising content and generating one or more datagrams including the desired content and the non-intrusive advertising content. The requested electronic content along with generated datagrams content may then be provided for displaying. | 05-19-2016 |
| 20160140622 | USER SPECIFIC MERCHANT PAGE CUSTOMIZATION - One or more embodiments of the disclosure include methods and systems that allows for improved product presentation on a social networking page on a per user basis. For example, a social networking system can assist a merchant using a social networking system to provide a customized product viewing experience to each user of the social networking system that visits the merchant's social networking page. In some embodiments, the social networking system can provide the customized product viewing experience to each user based but determining and apply a product affinity score for each user. | 05-19-2016 |
| 20160140623 | Target Audience Content Interaction Quantification - Target audience content interaction techniques are described. In one or more implementations, a plurality of content is quantified by one or more computing devices as a content feature representation for each of the plurality of content. A plurality of content feature clusters are generated by the one or more computing devices based at least in part on similarity of the content feature representations, one to another. Content cluster interaction data is also created by the one or more computing devices that describes interaction of each of a plurality of users with the plurality of content. A plurality of user interaction clusters are calculated from the content cluster interaction data by the one or more computing devices based at least in part on similarity of the content cluster interaction data of the plurality of users, one to another. The calculated plurality of user interaction clusters are employed by the one or more computing devices to determine content preferences of a target audience. | 05-19-2016 |
| 20160140624 | TRANSMITTING DEVICE, TRANSMITTING METHOD, NON-TRANSITORY INFORMATION RECORDING MEDIUM, AND PROGRAM - In an electronic mail transmitting device ( | 05-19-2016 |
| 20160148271 | Personalized Marketing Based on Sequence Mining - Techniques to personalize a sequence of marketing actions and/or marketing channels used to contact individuals are described herein. Marketing data may be analyzed to select a sequence of marketing actions to employ for targeted marketing to an individual user. The analysis involves a comparison of sequence data obtained from collected marketing data that describes sequencing for the marketing offers provided to consumers to one or more potential sequences for the individual user. The potential sequences may be ranked based on similarities in characteristics of consumers associated with sequences that achieved a designated objective and the individual user's marketing sequence. Characteristics used for the ranking may further include demographic details and behavioral information regarding the consumers and individual user. One or more top ranking sequences are identified and employed to determine one or more marketing actions to perform next to provide targeted marketing offers to the individual user. | 05-26-2016 |
| 20160148272 | SYSTEM AND METHOD FOR SELECTING SPONSORED IMAGES TO ACCOMPANY TEXT - A system for selecting an image to accompany text from a user in connection with a social media post. The system includes receiving text from the user; identifying one or more search terms based on the text; identifying candidate images from images in one or more image databases using the search terms, where the candidate images comprise a sponsored image; presenting one or more candidate images to the user, where the sponsored image is presented preferentially compared to other candidate images; receiving from the user a selected image from the one or more candidate images; generating the social media post comprising the selected image and the user-submitted text; and transmitting the social media post for display. | 05-26-2016 |
| 20160148325 | METHOD AND APPARATUS FOR PROVIDING A RESPONSE TO AN INPUT POST ON A SOCIAL PAGE OF A BRAND - A method for providing a response to an input post on a social page of a brand is provided. The input post is detected upon posting of the input post on the social page of the brand. The social page is present on a social channel. An inquiry regarding the brand is identified from content of the input post. At least one social post is determined from already posted posts on one or more social channels based on the inquiry. The at least one social post is associated with the brand. A response post is created using the at least one social post. The response post addresses the inquiry. The response post is then posted on the social page of the social channel as a reply to the input post. An apparatus for performing the method as described herein is also provided. | 05-26-2016 |
| 20160155154 | SYSTEM AND METHOD FOR DYNAMIC PRICING IN A NETWORK ENVIRONMENT | 06-02-2016 |
| 20160155155 | SYSTEM AND METHOD FOR MANAGING SHARED/FORWARDED ADVERTISEMENT | 06-02-2016 |
| 20160155156 | Systems and Methods for Presenting Real Time Customized Data to a User | 06-02-2016 |
| 20160162952 | ENTITY RELATIONSHIP MANAGEMENT SYSTEM - Methods, non-transitory computer readable media and devices are disclosed for recommending an alteration to a second relationship based upon an event relating to a first relationship. For example, a method includes a processor for receiving an authorization to manage a plurality of relationships of a user, for detecting an event relating to a first relationship of the plurality of relationships, and for providing a recommendation to alter a second relationship of the plurality of relationships based on the event. | 06-09-2016 |
| 20160162953 | MODIFYING ADVERTISING POLICIES ENFORCED BY AN ONLINE SYSTEM BASED ON LIKELIHOOD OF USER INTERACTION WITH CONTENT ITEMS - An online system presents advertisements and content items to its users in a feed of content items (e.g., a newsfeed). The online system enforces one or more advertising policies regulating insertion of advertisements into the feed. For example, an advertising policy specifies a minimum distance between advertisements in the feed. Based on a likelihood of the user interacting with an advertisement, the online system may modify one or more of the advertising policies to increase a likelihood of the advertisement being included in the feed. For example, an advertising policy is modified if the user has at least a threshold likelihood of interacting with the advertisement. To modify an advertising policy, the online system may ignore the advertising policy when selecting content for the feed or may modify conditions limiting inclusion of advertisements in the feed specified by the advertising policy. | 06-09-2016 |
| 20160171113 | Systems and Methods for Controlling Crawling Operations to Aggregate Information Sets With Respect to Named Entities | 06-16-2016 |
| 20160171228 | METHOD AND APPARATUS FOR OBFUSCATING USER DEMOGRAPHICS | 06-16-2016 |
| 20160171554 | SPONSORED AD-EMBEDDED MESSAGING | 06-16-2016 |
| 20160171555 | Method and System for Customer Evaluation and Development/Provision of Multiple Types of Varied and Pre-Approved Customized Product Offers to Evaluated Customers for On-Demand Acceptance and Fulfillment | 06-16-2016 |
| 20160171556 | SYSTEMS AND METHODS FOR NOTIFYING A USER OF LIFE EVENTS EXPERIENCED BY CONTACTS OF THE USER | 06-16-2016 |
| 20160171557 | Customer Insight System Architecture | 06-16-2016 |
| 20160171558 | METHOD, APPARATUS AND COMPUTER PROGRAM PRODUCT FOR PROVIDING INDICATIONS REGARDING RECOMMENDED CONTENT | 06-16-2016 |
| 20160171559 | METHODS AND APPARATUS FOR SENDING CONTENT TO A MEDIA PLAYER | 06-16-2016 |
| 20160171561 | ACCOUNTING FOR FEATURES OF PREVIOUSLY-PRESENTED CONTENT ITEMS WHEN SELECTING CONTENT ITEMS FOR AN ONLINE SYSTEM USER | 06-16-2016 |
| 20160180398 | PROMPTING A USER TO PURCHASE ITEMS FOR USE IN AN APPLICATION IN A FEED OF CONTENT PROVIDED BY AN ONLINE SYSTEM | 06-23-2016 |
| 20160180399 | ADAPTING USER TERMINAL ADVERTISEMENTS RESPONSIVE TO MEASURED USER BEHAVIOR | 06-23-2016 |
| 20160180400 | SYSTEMS AND METHODS FOR CREATING, SELECTING, PRESENTING, AND EXECUTING CALLS TO ACTION | 06-23-2016 |
| 20160180402 | METHOD FOR RECOMMENDING PRODUCTS BASED ON A USER PROFILE DERIVED FROM METADATA OF MULTIMEDIA CONTENT | 06-23-2016 |
| 20160180403 | SYSTEM AND METHOD FOR CREATING COMPREHENSIVE PROFILE OF ONE OR MORE CUSTOMERS OF AN ORGANIZATION | 06-23-2016 |
| 20160180405 | GENERATING CUSTOMIZED CONTENT | 06-23-2016 |
| 20160180409 | METHOD AND SYSTEM FOR ONLINE ADVERTISING BASED ON DYNAMIC ADVERTISEMENT PLACEMENT | 06-23-2016 |
| 20160189234 | SELECTING CONTENT ITEMS FOR PRESENTATION TO A SOCIAL NETWORKING SYSTEM USER BASED IN PART ON CONTENT ITEM APPEARANCE - A social networking system selects content items for presentation to a user. To promote user interaction with selected content items, the social networking system scores content items based at least in part on similarity in appearances of the content items to an appearance of a content item for which the social networking system is compensated for presentation (a “sponsored content item”). For example, a model is applied to features describing appearance of a content item to generate the score for a content item. When selecting content items for presentation, a score associated with a content item may modify the likelihood of the content item being selected. A content item with a score indicating greater than a threshold similarity in appearance to an appearance of a sponsored content item may be penalized when the social networking system selects content for presentation. | 06-30-2016 |
| 20160189235 | CREATIVE AD GROUP MANAGEMENT SYSTEM - An online advertising system stores advertisement placements and an advertisement campaign that is associated with the advertisement placements. The advertisement campaign includes a plurality of advertisement sets that each are associated with a respective set of selection rules. A request for an advertisement is received from a publishing system, the request specifying an advertisement placement and including advertisement selection information. The advertisement campaign is identified based in part on the advertisement placement, and an advertisement set is selected based in part on the selection information and a set of selection rules associated with the advertisement set. A creative group within the selected advertisement set is selected based on the selection rules, and an advertisement within the selected created group is selected using portions of the advertisement selection information and asset parameters associated with the advertisements in the selected creative group. The selected advertisement is provided to fill the advertisement placement. | 06-30-2016 |
| 20160189236 | TECHNIQUES FOR REDUCING IRRELEVANT ADS - Techniques are described for identifying advertising content that should not be shown to users. Information representing characteristics of a user, behavior of the user, and/or events in the life of that user is used to filter out or negatively bias selection of inappropriate or irrelevant ads. | 06-30-2016 |
| 20160189238 | SYSTEM AND METHOD FOR BUILDING A CAMPAIGN QUEUE WITH CONTEXTUALIZATION - A system for building a messaging campaign queue with contextualization includes a processor, an interactive display, and a memory module. The memory module includes stored computer-executable program code that, along with the memory module and the processor is configured to carry out a number of operations to create and customize a set of campaign interactions. One such operation involves creating a campaign queue based on a campaign type and a set of campaign parameters. The campaign queue includes a set of campaign interactions, each of which is associated with an intended recipient. Another such operation involves providing, via the interactive display, interaction context associated with the campaign interactions. An additional operation involves customizing the campaign interactions based on customization input received via the interactive display. | 06-30-2016 |
| 20160189239 | ADVERTISEMENT GENERATOR - One or more methods and/or techniques for providing an advertisement to a user are provided herein. Message communication associated with a user may be evaluated to identify message content (e.g., a forum post soliciting a recommendation for vacuum cleaners). The message content may be evaluated to identify recommendation content (e.g., a vacuum cleaner recommendation). The recommendation content may comprise a recommendation request and/or a recommendation for the recommendation request. An advertisement corresponding to the recommendation content may be identified (e.g., a vacuum cleaner advertisement). The advertisement may be displayed to the user. | 06-30-2016 |
| 20160189240 | Deal Based Communications Via Multiple Channel Options - Architectures and techniques are described to provide a number of options to exchange information related to deals via a plurality of channels. Each of the communication channels may be utilized to exchange communications about different aspects of acquiring and redeeming deals. The channel options may be related to categories of computing devices, operating systems executed by computing devices, one or more sites, various forms of communication, client device applications, etc. A service provider that offers deals on behalf of merchants may determine one or more options for each communication channel with respect to merchants offering deals and with respect individuals that may participate in deals offered by the service provider. After determining the channel options for a deal offered by a particular merchant and for individuals designated to receive information about the deal, communications with respect to the deal may be exchanged over the channels via certain channel options. | 06-30-2016 |
| 20160189246 | SYSTEMS AND METHODS FOR DEVELOPMENT OF AUDIENCE-CENTRIC MESSAGING TEMPLATES AND MESSAGE CONTENT FOR USE IN BUSINESS-TO-BUSINESS SALES AND MARKETING - The present invention provides a repeatable, sequential approach for portfolio marketers to originate messaging that is highly relevant to buyers by replacing internally focused perspectives and vernacular with topics, language and value propositions that reflect market trends and buyer needs. A sequence of eight automated or semi-automated processes brings order and precision to the creative process of b-to-b messaging. Like the chambers of a nautilus shell, the progression of activities provided by the present invention is arranged in an expanding sequence of arcs, each of which represents a step in the messaging process. | 06-30-2016 |
| 20160189249 | SYSTEM AND METHOD FOR DELIVERING MEDIA CONTENT AND ADVERTISEMENTS ACROSS CONNECTED PLATFORMS, INCLUDING USE OF COMPANION ADVERTISEMENTS - Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for delivery of media content and advertisement or other sponsor-directed content across a connected media environment. Playback can selectively follow a user from one location to another location, or from one media device to another media device, either maintaining a same session or switching sessions depending on the user's location, media device used, and user activity. Playback of advertisement or other sponsor-directed content can be synchronized between different areas of the connected media environment, or between different media devices, for example between a secondary device such as an audio speaker in a particular room, which is being controlled by a primary device such as a smartphone in another room. | 06-30-2016 |
| 20160203523 | DOMAIN GENERIC LARGE SCALE TOPIC EXPERTISE AND INTEREST MINING ACROSS MULTIPLE ONLINE SOCIAL NETWORKS | 07-14-2016 |
| 20160253708 | METHOD AND SYSTEM FOR EFFICIENTLY SERVING UPSELL CONTENT BASED ON COMPLEX USER ARCHETYPES | 09-01-2016 |
| 20160253710 | PROVIDING TARGETED CONTENT BASED ON A USER'S MORAL VALUES | 09-01-2016 |
| 20160253711 | METHODS AND SYSTEMS FOR NETWORK TERMINAL IDENTIFICATION | 09-01-2016 |
| 20160253712 | System and Method for Communicating Information | 09-01-2016 |
| 20160379265 | ACCOUNT RECOMMENDATIONS FOR USER ACCOUNT SETS - New account recommendations for user account sets are described. A system creates an accounts profile for a set of accounts based on multiple attributes associated with each account of the set of accounts. The system calculates an account score for an account based on comparing multiple attributes associated with the account against the accounts profile, wherein the account is not in the set of accounts. The system determines whether the account score satisfies an account score threshold. The system recommends the account to a user associated with the set of accounts if the account score satisfies the account score threshold. | 12-29-2016 |
| 20160379266 | PRIORITIZING ACCOUNTS IN USER ACCOUNT SETS - Prioritizing accounts in user account sets is described. A system creates an accounts profile for a set of accounts based on multiple attributes associated with each account of the set of accounts. The system calculates multiple account scores corresponding to multiple accounts, based on comparing multiple attributes associated with each of the multiple accounts against the accounts profile, wherein the set of accounts includes the multiple accounts. The system orders the multiple accounts based on the corresponding multiple account scores. The system recommends for a user associated with the set of accounts to prioritize work on the multiple accounts based on the order of the multiple accounts. | 12-29-2016 |
| 20160379267 | TARGETED E-COMMERCE BUSINESS STRATEGIES BASED ON AFFILIATION NETWORKS DERIVED FROM PREDICTIVE COGNITIVE TRAITS - Embodiments are directed to a computer implemented business campaign development system. The system includes an electronic tool configured to hold data of a user, and an analyzer circuit configured to derive a cognitive trait of the user based at least in part on the data of the user. The system further includes a targeted business strategy development system configured to derive a targeted business strategy based at least in part on the cognitive trait of the user. | 12-29-2016 |
| 20160379270 | SYSTEMS AND METHODS FOR CUSTOMIZED INTERNET SEARCHING AND ADVERTISING - A system and method that provides contextualized content to a user is disclosed. The system receives content pieces such as text, audio, or video, and generates a jott for each received content piece. Each generated jott includes a taxonomical classification or a named entity, and a corresponding relevancy score. The system generates a core data structure for a user, which includes one or more taxonomical classifications or named entities in which the user has expressed an interest, and which also includes a corresponding weight value. The system determines matching jotts based on a comparison of the generated jotts to the generated core data structure for the user, and the system displays an indication of the matching jotts in a fashion that allows the user to select a jott for display. In addition, the system allows the user to view, modify, and control the dissemination of information that the system maintains regarding the user. | 12-29-2016 |
| 20160379271 | SYSTEM AND METHOD FOR DETERMINING A PUPILLARY RESPONSE TO A MULTIMEDIA DATA ELEMENT - A system and method for determining a pupillary response to a multimedia data element. The method includes receiving a first image including a pupil; receiving a second image including the pupil, wherein the second image is captured after a display of a MMDE; generating, for each of the first image and the second image, a signature; comparing the signature of the first image and the signature of the second image; determining, based on the signature comparison, a user attention to the displayed MMDE; and associating the displayed MMDE with the determined user attention. | 12-29-2016 |
| 20160379273 | PROPAGATING PROMOTIONAL INFORMATION ON A SOCIAL NETWORK - In one implementation, a method for providing information to computer users includes receiving at a server system an indicator of an action performed on a third-party website by a first user of a social network of users. The method can also include creating by the server system first promotional information based upon the received indicator and information associated with the first user of the social network. The method can further include persistently storing by the server system the created first promotional information in a repository of promotional information, wherein the repository stores promotional information associated with a plurality of third-party websites for display to users of a plurality of social networks. The method can additionally include receiving at the server system a request for promotional information to display to a second user of the social network, the second user having an acquaintance relationship with the first user. | 12-29-2016 |
| 20170236160 | SYSTEM AND METHOD FOR SPECIFYING TARGETED CONTENT FOR CUSTOMERS | 08-17-2017 |
| 20170236161 | INFORMATION PROCESSOR, METHOD, AND NON-TRANSITORY COMPUTER READABLE STORAGE MEDIUM FOR PRESUMING ATTRIBUTE BASED ON FLOW OF PHYSICAL UNIT AND APPEALING | 08-17-2017 |
| 20170236162 | GENERATING CONTENT FOR A VIRTUAL REALITY SYSTEM | 08-17-2017 |
| 20180020963 | Recommendations Based On Biometric Feedback From Wearable Device | 01-25-2018 |
| 20180025386 | ASSOCIATING TASTE WITH CONSUMABLE RECORDS | 01-25-2018 |
| 20180025387 | METHOD AND SYSTEM FOR EMBEDDING A PORTABLE AND CUSTOMIZABLE INCENTIVE APPLICATION ON A WEBSITE | 01-25-2018 |
| 20180025417 | Method and system for managing integrated online logistics | 01-25-2018 |
| 20190147495 | SYSTEMS AND METHODS FOR PROTECTING INTERNET ADVERTISING DATA | 05-16-2019 |
