Entries |
Document | Title | Date |
20090313126 | LAYERABLE AUCTION MECHANISMS - Described herein is a method for executing a positional auction. The method includes acts of receiving a keyword and executing at least one multi-item single unit demand auction and at least one single-item auction, wherein a plurality of bidders submit bids in the at least one multi-item single unit demand auction and the at least one single-item auction. The method further includes an act of ranking the plurality of bidders based at least in part upon bids submitted in the at least one multi-item single-unit demand auction and the at least one single-item auction. The method additionally includes an act of allocating a subset of the plurality of bidders to particular positions on a search results page based at least in part upon the ranking. | 12-17-2009 |
20100004999 | Infrastructure for anonymous securities lending transactions - A stock loan contract is anonymously formed through a software program and sent to a central clearing party that performs a novation in which first and second contracts are substituted for the stock loan contract, the first contract being between the borrower and the central clearing party, the second contract being between the lender and the central clearing party. The central clearing party guarantees the delivery of the stock and the cash for the stock loan contract, so the parties for the contract can be anonymous to each other. The software program may provide price discovery via a batch auction, in which the software program determines an equilibrium price for the batch auction, the equilibrium price being selected to maximize the number of shares loaned in the auction. A list of orders available for loan formation is available to a user of the software program prior to the occurrence of the batch auction, and one of these orders can be selected by the user for formation of a stock loan prior to the batch auction. Alternatively, the price discovery can occur in negotiated trading occurring entirely by structured messages having values for predefined fields and associated terms selected from a predefined set of terms. | 01-07-2010 |
20100017298 | ADVERTISING INVENTORY ALLOCATION - A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SM mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks. | 01-21-2010 |
20100036740 | SELF SERVICE ADVERTISING METHOD AND SYSTEM - The invention relates to self service advertising method, which comprises: (a) displaying a web page in a normal mode, wherein the page comprises content and active advertisements that are displayed in specific advertising spaces within the web page; (b) providing the same web page in an advertiser mode, wherein the page is displayed with the same content and content placement as in said normal mode, while those advertising spaces that are offered for future advertising are shown without their active advertisements and in their exact same placement in the document as in said normal mode, and wherein each advertising space comprises at least a link for guiding an advertiser to a process for self placing an advertisement within said advertising space; and (c) a predefined virtual button or link within said web page in both said normal and advertiser modes for effecting switching between said normal and advertiser modes. | 02-11-2010 |
20100070373 | Auction System - Auction systems receive bids for items and select a winning item during each round of the auction. In an embodiment an automated on-line auction system for sponsored links is described. In the embodiment, for each advertisement a total expected utility is calculated over all advertisements and all anticipated future rounds of the auction. In an embodiment, an advertisement with the highest such total expected utility may be selected as the winner of the round of the auction and the advertiser is charged no matter whether the advertisement is clicked or not. In some embodiments the charge may be related to the externality that the winning advertisement imposes on the current round of the auction which can be thought of as the expected profits foregone by the other advertisers. | 03-18-2010 |
20100106604 | Multi-Stage Bidding System for Guaranteed Advertising Contracts in a Network of Networks - This patent discloses a system to host a multi-stage competition for an online advertisement opportunity in a network of networks. The online advertisement opportunity may be received in a second network from a first network as a result of a process where a first bid from a first software agent representing a guaranteed contract may be compared with a second bid from a second software agent representing one of a nonguaranteed contract and a guaranteed contract. A third bid for the online advertisement opportunity may be received in the second network from a third software agent representing a guaranteed contract. In addition, a fourth bid for that same online advertisement opportunity may be received in the second network from a fourth software agent representing one of a nonguaranteed contract and a guaranteed contract. | 04-29-2010 |
20100114716 | NETWORK PROXY BIDDING SYSTEM - Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back. | 05-06-2010 |
20100138307 | SYSTEM AND METHOD FOR AUCTIONING ADVERTISING PACKAGES - A system and method for auctioning multiple advertising units assembled as one or more advertising packages are provided. The method includes the steps of identifying at least one group of potential purchasers of at least one advertising package, notifying one or more potential purchasers about the advertising packages, receiving a bid from a potential purchaser for the advertising packages and indicating one or more winning bids. | 06-03-2010 |
20100145809 | APPLICATIONS FOR AUCTION FOR EACH INDIVIDUAL AD IMPRESSION - A method and system provide the ability to select media content and an advertisement to be displayed by a user/user device. In response to a received request for media content (e.g., by a broadcast programming provider or content provider) from a particular user device (e.g., a subscriber receiver station or thin client device), a real-time auction is conducted to select a winning advertisement. The auction includes the dynamic request and receipt of a bid, a determination of the winning bid, and the providing of the winning advertisement to be displayed with the media content. | 06-10-2010 |
20100153217 | ONLINE AD DETECTION AND AD CAMPAIGN ANALYSIS - Metrics for online ads are captured by parsing web pages to identify ad beacons containing information identifying whether the online ads are for a particular client. These metrics are used to determine key performance indicators for auditing and competitor analysis for an online ad campaign. | 06-17-2010 |
20100161427 | Preview My Photo Processing System (PMPPS) - The present invention includes a method for bidding for a banner on a web site which includes the steps of bidding for the banner during a first period of time by a first bidder at a fixed price, bidding for the banner during a second period of time by the first bidder and a second bidder. The first bidder and the second bidder bid at different increments. The present invention additionally includes a method for previewing a photo processing system for displaying a first photo which includes the steps of logging in at a first login point by a customer, paying a preview fee before viewing the first photo, viewing the first photo, paying for the first photo, returning the preview fee after the first photo has been paid for. | 06-24-2010 |
20100161428 | SYSTEM AND METHOD FOR ENABLING MULTI-ELEMENT BIDDING FOR INFLUENCING A POSITION ON A SEARCH RESULT LIST GENERATED BY A COMPUTER NETWORK SEARCH ENGINE - A system and method for enabling information providers using a computer network such as the Internet to influence a position for a search listing within a search result list generated by an Internet search engine. A database stores accounts for the network information providers. Each account contains contact and billing information for a network information provider. In addition, each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after authenticated login. A search term relevant to the content of the web site or other information source to be listed is first selected. A search listing includes the search term and a description. A bidding process occurs when the network information provider enters a new bid amount for a search listing. The system and method then compares the bid amount with all other bid amounts for the same search term, and generates a rank value for all search listings having that search term. The rank value determines where the listing will appear on the search results list page that is generated in response to a query of the search term by a searcher. | 06-24-2010 |
20100174609 | METHOD AND SYSTEM FOR CORRECTING BIAS INTRODUCED BY ESTIMATING OFFER VALUES - A system and method for improving online advertising auctions. The system includes an offer store configured to received offers from advertisers bidding do display advertisements to users. An estimator engine in communication with the offer store estimates values for each of the offers to produce estimated offer values. An adjustment engine in communication with the estimator engine adjusts the estimated offer values to correct for bias introduced by estimating values for the offers. An auction engine in communication with the adjustment engine selects one or more advertisements for display to a user based on the adjusted estimated offer values. | 07-08-2010 |
20100179879 | USE OF EXTENSIBLE MARKUP LANGUAGE IN A SYSTEM AND METHOD FOR INFLUENCING A POSITION ON A SEARCH RESULT LIST GENERATED BY A COMPUTER NETWORK SEARCH ENGINE - A database search apparatus and method for generating a search result list which responds to Extensible Markup Language (XML) requests from a client to a server of an on-line marketplace. A bid management tool is operable on a client computer to manage search listings and account information of one or more advertisers. The client application communicates with the server via an XML-based application program interface. The bid management tool provides functions for reporting account activity, modifying accounts and manual, timed or event-driven changes to search listings including listings of several advertisers. | 07-15-2010 |
20100198694 | Advertisement Slot Configuration - A slot configuration that defines a manner in which content items are presented in slots in a publishers property are selected based on bids that are received from content providers. The bids represent a relative value of the slots in the slot configurations to the content providers. An auction subsystem identifies an optimal slot configuration as the slot configuration that optimizes a value of the slots to the content providers to which the slots are allocated. The slots in the optimal slot configuration are allocated to content providers based on the providers' bids. The price paid by each provider for allocation of a slot is based on a minimum pay property for the provider. The minimum pay property is the minimum price that the provider must bid to maintain the allocation of slots in the optimal slot configuration. | 08-05-2010 |
20100198695 | Advertisement Slot Allocation - An item is allocated among two bidders that value the item very differently. The allocation is based on a probability that each of the bidders is allocated the item. The probability that each bidder is allocated the item is determined based on a non-linear function that is applied to bids that are received from the bidders. The item can be allocated semi-randomly subject to the probability that each bidder is allocated the item. A bidder can be required to pay its bid price only when allocated the item or each bidder can be required to pay an all-pay price regardless of which bidder is allocated the item. If the item is allocated in multiple auctions, the bidders can be ensured allocation of the item a minimum number of integer times based on the probabilities. | 08-05-2010 |
20100223141 | Differential Buying Channels for Online Advertising - Systems and methods for adjusting bids based upon differential buying channels. A first buying channel and a second buying channel for an advertisement can be compared. If a revenue share from the first buying channel and second buying channel differ, the bid for the advertisement on the buying channel with the higher revenue share can be discounted based upon the difference. A winning bid can be identified using the discounted bid and the bid associated with the lower of the two revenue shares. | 09-02-2010 |
20100223142 | COMMUNICATIONS SYSTEM PROVIDING CHANGEABLE MOBILE WIRELESS COMMUNICATIONS DEVICE APPLICATION SKINS BASED UPON BIDDING AND RELATED METHODS - A communications system may include a mobile wireless communications device which may in turn include a display and a processor cooperating therewith for running at least one application having a changeable skin. Additionally, a notification server may also be configured to select notification skin data based upon bids from notifiers, and push the selected advertising skin data to the mobile wireless communications device via a wireless communications network. Moreover, the processor may change the changeable skin based upon the pushed selected notification skin data. | 09-02-2010 |
20100228634 | Caching bids in an online advertisement bidding system - An online advertising system integrates third party agents to permit the third party agents to participate in auctions to bid on a per opportunity basis. An advertising exchange module receives requests for opportunities to serve online advertisements to users. In response, an advertising exchange module applies one or more business rules to determine third party agents that qualify to serve the online advertisement. A bid gateway module generates and transmits requests for bids to the third party agents. The bid gateway module then receives bids from the third party agents in response to the requests for bids. The advertising exchange module then selects an advertisement based on the bid. The online advertisement exchange system provides a unified marketplace to permit integrator networks to bid on both ads pursuant to guaranteed contracts and ads not subject to guaranteed contracts (e.g., non-guaranteed ads). The online advertisement system further includes traffic management to allow the third parties to regulate bid requests sent from the online advertisement system. In some embodiments, the online advertising system caches bids, to efficiently implement the per opportunity auction, and transmits information, such as targeting information, to the third party agents to aid in the third party agents' formulation of bids. | 09-09-2010 |
20100228635 | Unified Marketplace for an Online Advertisement Bidding System - An online advertising system integrates third party agents to permit the third party agents to participate in auctions to bid on a per opportunity basis. An advertising exchange module receives requests for opportunities to serve online advertisements to users. In response, an advertising exchange module applies one or more business rules to determine third party agents that qualify to serve the online advertisement. A bid gateway module generates and transmits requests for bids to the third party agents. The bid gateway module then receives bids from the third party agents in response to the requests for bids. The advertising exchange module then selects an advertisement based on the bid. The online advertisement exchange system provides a unified marketplace to permit integrator networks to bid on both ads pursuant to guaranteed contracts and ads not subject to guaranteed contracts (e.g., non-guaranteed ads). The online advertisement system further includes traffic management to allow the third parties to regulate bid requests sent from the online advertisement system. In some embodiments, the online advertising system caches bids, to efficiently implement the per opportunity auction, and transmits information, such as targeting information, to the third party agents to aid in the third party agents' formulation of bids. | 09-09-2010 |
20100235243 | Remnant Inventory Marketplace for Placement of Advertisements - The subject matter of this specification can be implemented in, among other things, a computer-implemented method for assigning remnant advertisement availabilities including receiving bids for a plurality of advertisement availabilities, each of the bids including an amount being bid for a specific advertisement availability among the advertisement availabilities. The method further includes auctioning the advertisement availabilities using the bids. The method further includes determining, as a result of auctioning the advertisement availabilities, a remaining advertisement availability from the advertisement availabilities that was not auctioned. The method further includes receiving offers for the remaining advertisement availability, each of the offers having corresponding budgets for non-specific advertisement availabilities. The method further includes selecting from the offers an offer having a remaining budget that is greater than or equal to a minimum charge incurred by the remaining advertisement availability. The method further includes assigning the remaining advertisement availability to the selected offer. | 09-16-2010 |
20100262497 | Systems and methods for controlling bidding for online advertising campaigns - A system is provided for managing bid prices of an online advertising campaign. The system includes a memory storing instructions for adjusting bid prices, and a campaign controller for generating a nominal bid price and a perturbation parameter, based on an ad request received from an advertiser. The system further includes a perturbation engine for generating a perturbed bid price based on the nominal bid price and the perturbation parameter, according to the instructions stored in the memory. The system further includes a serving unit for serving an ad impression based on the perturbed bid price. A computer-implemented method for managing bid prices of an online advertising campaign is also provided. | 10-14-2010 |
20100262498 | Advertising Platform Transaction Management - A computer-implemented method includes generating, using a transaction management computing subsystem of an advertising platform, a set of primary bid requests responsive to receipt of an advertising call. Each primary bid request includes information sufficient to characterize an impression consumer and information sufficient to characterize each of one or more impressions identified in the advertising call. The method also includes sending the set of primary bid requests from the transaction management computing subsystem to a first set of decisioning computing subsystems of the advertising platform. Each decisioning computing subsystem of the first set being operable to generate a bid response based on the information included in a primary bid request. The method further includes selecting, using the transaction management computing subsystem, a first bid response from among the bid responses generated by the first set of decisioning computing subsystems; and taking, by the transaction management computing subsystem, an action on the first bid response. | 10-14-2010 |
20100268609 | Advertising Platform Creative Approval - A system that provides an advertising platform includes a creative auditing computing subsystem including a processor that is coupled to computer readable media having computer readable instructions recorded thereon, wherein the processor is operable to execute the computer readable instructions to enable impression seller members to review and approve creatives to be served on impression inventory associated with respective impression seller members. | 10-21-2010 |
20100268610 | ONLINE ADVERTISING METHOD AND ONLINE ADVERTISING SYSTEM - The present invention relates to an online advertising method and an online advertising system, and more particularly, relates to an online advertising method and an online advertising system using a knowledge providing service system which enables knowledge to be provided through questions and answers between users. | 10-21-2010 |
20100280908 | Method and System for Providing Targeted Advertisements and Messages to a User of an Activity Item List - A method and system that delivers advertisements and messages to a user of an activity item list is described. The method includes associating advertisements and messages with one or more activity items in the activity item list and making the advertisement and messages available to the user at a time of user interest and need. The method includes allowing the user to select an activity item list from a library of pre-defined lists. The user may announce progress on an activity to friends and others on a social network. The method includes allowing businesses and others to obtain the rights to have advertisements and messages associated with activity items. | 11-04-2010 |
20100293060 | AUTOMATED PRICE MAINTENANCE FOR USE WITH A SYSTEM IN WHICH ADVERTISEMENTS ARE RENDERED WITH RELATIVE PREFERENCES - A cost maintenance scheme useful with an advertising system which orders ads in a manner that maximizes both their relevance and their economic value, and which provides a fair bidding process in which a winning bidder is assured of not having paid too much. Ordering may be done based on accepted maximum ad bid information and/or ad performance information. For example, this information may be used to determine a position value. Cost may be determined based on accepted maximum ad bid information and/or performance information. Billing the determined cost may be subject to a condition precedent. | 11-18-2010 |
20100299213 | System and method for providing internet based advertising in a retail environment - A system for providing information about an item to a customer. The system comprises a first processor effective to receive a first request from an electronic device regarding an item, the electronic device and the item both being disposed inside a store; a second processor connected to the first processor and effective to receive the first request and generate at least one keyword relating to the first request; and a third processor connected to the second processor and effective to receive the keyword, convert the keyword into a second request and forward the second request to a search engine. The third processor is further effective to receive least one advertisement from the search engine, the advertisement relating to the second request. A fourth processor is connected to the third processor and is effective to receive device information and the advertisement, the fourth processor effective to convert the advertisement based on the device information to produce a formatted advertisement; and wherein the first processor is effective to receive and forward the formatted advertisement to the electronic device. | 11-25-2010 |
20100299214 | TIME DIFFERENTIATION BASED ADVERTISING - Time differentiation based advertising. A method includes receiving bids for a content category from a first content provider and a second content provider. The method also includes determining a time difference between initiation of an action corresponding to the first content provider and corresponding to the second content provider based on the content category and the bids. Further, the method includes electronically initiating the action corresponding to the first content provider in response to an input associated with the first content provider. Furthermore, the method includes electronically initiating the action corresponding to the second content provider in response to an input associated with the second content provider after a time equivalent to the determined time difference has elapsed. | 11-25-2010 |
20100306064 | Method, system and apparatus for interactive billboard advertising at a live entertainment event - A system and method collects and processes data from attendants to a live entertainment event at a venue. The system and method employ a wireless interactive device that is capable of (i) receiving and transmitting messages, (ii) accepting input via a user interface, and (iii) displaying messages on an electronic display. The system includes a sign, which presents to one or more of the attendants, a message with a request to respond back via the user interface. The request is transmitted by the interactive device. A receiving device receives the responses at a central processing station or distributed processing stations. Received responses from one or more of the attendants at the venue are stored as attendant data by a storage device. A central processor is adapted to process the stored attendant data into efficacy data for the sign. | 12-02-2010 |
20100318432 | ALLOCATION OF INTERNET ADVERTISING INVENTORY - A method for allocating inventory in a networked environment includes receiving a request to purchase a number of display impressions, the request including targeting parameters and a frequency constraint corresponding to a maximum number of times the advertisement can be displayed to a user. The method also includes allocating the requested number of display impressions across a set of user samples, where the number of impressions allocated to any one user sample in the set of user samples is constrained by the frequency constraint. Allocation information that defines how the impressions are allocated among the user samples is stored to a user sample database. | 12-16-2010 |
20100318433 | System and Method For Attracting Motivated Bidders To On-Line Auction Site - A system for diverting motivated bidders from a publisher's webpage to an on-line auction site comprises an auction website server hosting an on-line auction and having an xml file with which a potential bidder's web browser can communicate via a banner ad displayed at a publisher's website to request a list of authorized domains having access rights to communicate with the on-line auction server. Means are provided for permitting the potential bidder's web browser to open a channel of communication to the auction website's webpage in http or https format to obtain a listing from the on-line auction website of at least one auction at the on-line auction website that is ending soon and which meets search criteria specific to the publisher's webpage as previously selected by one or both of the on-line website and the publisher. The listing is in http or https format and is displayed as real-time content within the banner ad. | 12-16-2010 |
20110016003 | Methods and systems for offering and selling advertising | 01-20-2011 |
20110035288 | Systems and Methods for Targeting Offers - In one aspect, a computing apparatus includes: a transaction handler to process transactions; a data warehouse to store transaction data recording the transactions processed at the transaction handler; a profile generator to identify a set of user clusters based on transaction data; and a portal to enroll users and identify preferred communication channels of the users, receive offers from a plurality of entities, present data identifying the set of user clusters to the entities, receive bids on the clusters from the entities in accordance with types of the offers, based on the bids determine winning entities for a predetermined time period, and provide offers of the winning entities to respective enrolled users in respective clusters during the predetermined time period, using preferred communication channels of the respective enrolled users. | 02-10-2011 |
20110040635 | DYNAMIC TARGETING ALGORITHMS FOR REAL-TIME VALUATION OF ADVERTISING PLACEMENTS - In embodiments of the present invention, improved capabilities are described for dynamically determining an anticipated economic valuation for each of a plurality of potential advertising placements for an advertisement in response to receiving a request to place an advertisement for a publisher, wherein the selection and presentation of an available advertising placement to the publisher is based at least in part on the economic valuation. The economic valuation may be a current valuation, an anticipated valuation, and/or a valuation that is selected from among a set of competing valuations. In embodiments, the request for the placement may be a time limited request. Further, the economic valuation model may evaluate performance information relating to each of the plurality of advertisement placements. In an alternate embodiment of the present invention, improved capabilities are described for dynamically determining an anticipated economic valuation of a placement of each of a plurality of potential ads for an available advertisement placement, and selecting and presenting to a publisher at least one of the plurality of available ads based on the economic valuation of its placement within the available advertising placement. | 02-17-2011 |
20110040636 | LEARNING SYSTEM FOR THE USE OF COMPETING VALUATION MODELS FOR REAL-TIME ADVERTISEMENT BIDDING - In embodiments of the present invention, improved capabilities are described for using a plurality of competing economic valuation models to predict an economic valuation for each of a plurality of advertisement placements, advertisements, and advertisement-advertisement placement combinations, in response to receiving a request to place an advertisement. The economic valuation model may be based at least in part on real-time event data, historic event data, user data, third-party commercial data historical advertisement impressions, advertiser data, ad agency data, historical advertising performance data, and machine learning. Further, a computer program product, based on the methods and systems of the present invention, may evaluate each economic valuation produced by each of the plurality of competing economic valuation models to select one as a current valuation of an advertisement placement, advertisement, and/or advertisement-advertisement placement combination. | 02-17-2011 |
20110055022 | MEDIA CONTENT DISTRIBUTION SYSTEMS AND METHODS - An exemplary method includes receiving end-user-provided media content with a first media content distribution platform subsystem, distributing the end-user-provided media content with the first media content distribution platform subsystem, receiving end-user-provided ratings of the distributed end-user-provided media content with the first media content distribution platform subsystem, selecting, by a platform linking subsystem, at least a subset of the end-user-provided media content based at least in part on the end-user-provided ratings, and distributing the selected at least a subset of the end-user-provided media content with a second media content distribution platform subsystem. In certain embodiments, the second media content distribution platform subsystem may comprise a subscriber television content distribution platform subsystem. In certain embodiments, the first media content distribution platform subsystem may comprise a World Wide Web media content distribution platform subsystem. Corresponding methods and systems are also disclosed. | 03-03-2011 |
20110066510 | Methods for valuing and placing advertising - Advertising segments are valued and placed on a platform based on competitive bidding. Publishers having available advertising space allow access to the space via an intermediary. The intermediary accepts bids from potential advertisers, ranks the bids and awards allocated segments to the bidders according to the rankings. Payments for the placement of advertising may be made on a per-display basis, on a per click-through or on a per transaction basis. Advertisers will have some level of access to the advertising space. The higher the bid amount, then the higher percentage of access is given to the advertising space for an advertiser's advertisements. | 03-17-2011 |
20110071908 | EXPRESSIVE BIDDING IN ONLINE ADVERTISING AUCTIONS - Methods and systems are provided that include expressive bidding techniques for use with online advertising auctions. Methods and systems are provided relating to bidding for display of an advertisement, where the bidding takes into account one or more externality conditions present upon display of the advertisement. An externality condition includes any condition associated with the presence or non-presence of other advertisements along with a subject advertisement, or associated with characteristics or circumstances relating to any such other advertisements. For example, whether an advertisement is displayed exclusively or with other advertisements is an externality condition. | 03-24-2011 |
20110071909 | EXPRESSIVE BIDDING ONLINE ADVERTISING AUCTION MECHANISMS - Methods and systems are provided that include online advertising auction mechanism with expressive bidding. Auction mechanisms are provided in which bidding takes into account one or more externality conditions present upon display of the advertisement. An externality condition includes any condition associated with the presence or non-presence of other advertisements along with a subject advertisement, or associated with characteristics or circumstances relating to any such other advertisements. Auction mechanisms are provided that deter or disincentivize over-bidding, while still retaining good revenue and efficiency properties. | 03-24-2011 |
20110087551 | DIGITAL ADVERTISING SYSTEM - An exemplary embodiment providing for one or more improvements includes an advertising auction system that has an administration server for managing available advertising space and advertising auctions. One or more publishers list their available advertising space at the administration server and one or advertisers bid on the available advertising space wherein a highest bidder at a close of an auction will have their advertisement placed at the available advertising space made available by the one or more publishers for a period of time. | 04-14-2011 |
20110093346 | Ranking Seach Results Using Social-Networking Information - Particular embodiments access a search query submitted by a first user; identify one or more sponsored web pages in response to the search query, wherein each sponsored web page is associated with a hyperlink; determine whether one or more of the sponsored web pages has been accessed by one or more second users, wherein the one or more second users are connected in a graph structure to the first user within a threshold degree of separation; and send a response comprising a hyperlink for at least one of the sponsored web pages in response to the search query, wherein the response further includes a visual tag or a reference to the visual tag for the hyperlink if the sponsored web page has been accessed by at least one of the one or more second users. | 04-21-2011 |
20110106630 | USER FEEDBACK-BASED SELECTION AND PRIORITIZING OF ONLINE ADVERTISEMENTS - Advertisements to be presented to a user are selected based on feedback responses received from other users where the feedback responses represent the level of interest to the advertisements expressed by the other users. In selecting which advertisements to be presented to a user, the online service takes into account feedback responses previously collected from a group of users and revenue expected for presenting certain advertisements to the user. An online service computing device computes a total value of an advertisement based on an estimated revenue value for presenting an advertisement and a modifier representing the user's estimated interest in the advertisements. The online service then selects or prioritizes the advertisements based on the total values. Advertisements with more positive feedback responses and/or less negative feedback responses tend to have higher total values, and therefore, such advertisements are more likely to be selected for presentation to the users. | 05-05-2011 |
20110119137 | Match engine marketing - Enabling advertisers using a computer network such as the Internet and a match engine to submit their offerings to product, service, benefit seeking entities. In some embodiments, a database having accounts for the providers is made available. Accounts contain contact and billing information for an advertiser; and at least one offering having at least a description, a criteria set comprising one or more criterion factors, and a bid amount. An advertiser influences a position of an offering in the advertiser's account by first selecting offering relevant criteria. The advertiser enters the criteria and the description into a listing; influencing at least in part the position for the listing within a results page through an online bidding process. This results page is generated in response to a seeking entity query of the match engine. Pay for performance demographic, geographic, psychographic criteria/characteristics targeted directly advertising (frictionless advertising) is enabled. | 05-19-2011 |
20110125590 | System and method for managing and optimizing advertising campaigns managed on the internet - The system of the present invention is used to optimize the returns of advertising campaigns on the internet. The system allows to create portfolios of keywords and to optimize these portfolios. Moreover, the system allows to classify the keywords in the portfolios according to their past data and to agitate the keywords which held a stagnant position over a pre-set period of time. | 05-26-2011 |
20110131099 | Method and Apparatus for Maximizing Publisher Revenue - A computer implemented method for maximizing publisher revenue for online advertising is provided. The computer implemented method includes determining a ratio of guaranteed ad impressions to expected remaining ad impressions. If the ratio is less than a threshold, the method includes, identifying a minimum bid value, the minimum bid value based on the ratio; comparing the minimum bid value to a received bid value for an ad impression; allocating the ad impression to an owner of the received bid when the received bid value is greater than or equal to the minimum bid value; and displaying an ad of the owner of the received bid. If the ratio is greater than the threshold, the method includes, allocating the ad impression to an owner of the guaranteed ad impressions. In one embodiment, the method operations are stored on a computer readable storage medium. | 06-02-2011 |
20110166942 | CONTRACT AUCTIONS FOR SPONSORED SEARCH - Example methods, apparatuses, and articles of manufacture are disclosed that may be used to provide or otherwise support contract auctions for sponsored search advertising for use in auction management systems. | 07-07-2011 |
20110173079 | BIDDING MANAGEMENT METHOD AND SYSTEM USING BIDDING ATTRIBUTE INFORMATION - Provided is a bid management method and system using bid attribute information. The bid management method may include receiving a bid request including bid attribute information of an advertisement listing, determining a display rank of the advertisement listing using the bid attribute information, and calculating a final bid amount of the advertisement listing based on the display rank of the advertisement listing. | 07-14-2011 |
20110184816 | RULE-BASED BIDDING PLATFORM - A computing system is configured to accept bid rules from merchants for the placement of ads for a plurality of products. The bid rules comprise a bid amount, a rule definition and a priority. The bid amount may be an absolute bid or it may be relative to base advertising rate. The rule definition comprises criteria for describing products to determine when the bid rule is applied to a product for sale. The priority indicates whether the bid rule applies to a particular product when the rule definition of more than one bid rule could be applied to a product. The computing system is also configured to generate a list of product offers based at least in part on the bids. The system may also generate reports for merchants. | 07-28-2011 |
20110191191 | PLACEHOLDER BIDS IN ONLINE ADVERTISING - Some embodiments of the invention provide techniques for placing “placeholder” bids in an auction associated with online advertising marketplace. Placeholder bids can include bids that are not actually entered or placed in the auction or marketplace. Rather, placeholder bids can include hypothetical bids. Impacts of placeholder bids, should the placeholder bids have been entered or placed as actual bids, can be assessed. An assessment can include assessing an impact on auction and marketplace parameters, an impact on bid or campaign performance, and an impact on downstream parameters such as user behavior, such as associated conversions or purchasing. | 08-04-2011 |
20110196746 | SEARCH AUCTION INSIGHTS FOR ADVERTISERS - Systems, methods, and computer storage media having computer-executable instructions embodied thereon that provide insight to advertisers that participated in online advertiser auctions. A system receives data from one or more advertiser auctions and stores the data in a log. The log is queried for a sample of the data from the advertiser auctions. Data is extracted from the sample regarding advertisements submitted by the advertisers that participated in the advertiser auctions. Based on the data extracted from the sample, a report is generated that summarizes statistics and feedback regarding the advertisements that participated in the advertiser auctions. The report is displayed to a user. In embodiments, the report is automatically generated and displayed to the advertisers that participated in the advertiser auctions. | 08-11-2011 |
20110196747 | FACILITATING ADVERTISEMENT SELECTION USING ADVANCEMENT BIDS - Systems, methods, and computer storage media having computer-executable instructions embodied thereon that facilitate advertisement selection using advancement bids. In embodiments, advertisement attributes in association with an advertisement are referenced. Such advertisement attributes might include an impression bid and a click bid. For a particular advertisement, it is determined if a satisfactory click rate is available. If it is determined that the satisfactory click rate is unavailable for the advertisement, an impression bid is utilized to compete with other advertisements in an advertisement-selection auction. On the other hand, if it is determined that the satisfactory click rate is available for the advertisement, the satisfactory click rate and the click bid are utilized (e.g., via an effective impression value) to compete with the other advertisements in the advertisement-selection auction. | 08-11-2011 |
20110208596 | METHOD AND SYSTEM FOR PROVIDING ADVERTISING IN WHICH THE BID PRICE PER UNIT TIME IS ADJUSTED IN ACCORDANCE WITH ADVERTISING TRAFFIC - A method and system for offering an advertisement by adjusting a bid price per unit time according to advertising traffic are provided. The advertisement offering method includes determining a bid price per unit time based on an average bid price input by an advertiser and advertising traffic, and determining a charge regarding the advertisement of the advertiser based on the bid price per unit time. | 08-25-2011 |
20110213669 | Allocation of Resources - Allocation of resources is described for example, where the resources are computers, communications network resources or advertisement slots. In an example a weighted proportional resource allocation mechanism is described in which a resource provider seeks to maximize revenue whilst users seek to maximize their satisfaction in terms of the utility of any resource allocation they receive minus any payment they make for the resource allocation. In an example, the provider determines discrimination weights (using information about resource constraints and other factors). For example, the discrimination weights are published to the users; the users submit bids for the resources in the knowledge of the discrimination weights and the provider allocates the resources according to the bids and the discrimination weights. In an example keyword auctions for sponsored search are considered where the resources are advertisement slots and where the constraints include the relative positions of the advertisements. | 09-01-2011 |
20110218864 | System and methods for searching based on a response to a plurality of both stimuli source types, and initiating stimuli types, without the need for a keyboard - A stimuli which is responsible for the initiation of a user request is utilized to identify and provide search results without the need for the user to enter a keyword or phrase. The initiating stimuli may be multidimensional: therefore, a stimulus which is not traditionally utilized as advertising or product placement can be commercialized. | 09-08-2011 |
20110218865 | Bandwidth Constrained Auctions - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selectively requesting bids from content item providers. In one aspect, a method includes selecting eligible content item providers that are eligible to respond to a next content request. Each of the eligible content item providers can be selected based, at least in part, on a response constraint that specifies a maximum rate at which the content item provider is able to receive content requests. Impression likelihood scores are determined for the eligible content item providers, and qualified content item providers are selected a set of the eligible content item providers are selected as qualified content item providers based on the impression likelihood scores. The impression likelihood score for each qualified content item provider meets a threshold impression likelihood score. The next content request is received, and bids are requested from the qualified content item providers in response to the request. A content item from at least one of the qualified content item providers is provided. | 09-08-2011 |
20110231264 | ADVERTISING BID PRICE MODIFIERS - Systems, methods, and apparatuses, including computer program products for receiving, at a transaction management computing subsystem of an advertising platform, a set of original bid responses from a set of decisioning computing subsystems of the advertising platform, each original bid response including an original bid price, generating, by the transaction management computing subsystem, a set of adjusted bid responses according to a yield management criterion, each adjusted bid response including an adjusted bid price; and selecting a winning bid response from among the set of bid responses based on the adjusted bid prices. | 09-22-2011 |
20110246310 | Systems and Methods for Providing a Demand Side Platform - The present invention is directed towards methods and systems for matching, by a demand side service, an advertisement with an impression from a plurality of impressions available across a plurality of impression opportunity providers. A demand side service executing on one or more servers may receive a request to bid for placement of an advertisement on one or more impression opportunities available across a plurality of impression opportunity providers. The demand side service may further determine an impression opportunity from the plurality of impression opportunities to bid on. In addition, the demand side service may communicate, via a network, one or more bids via an interface to an impression opportunity provider of the plurality of impression opportunity providers. The demand side service may complete a transaction to procure the impression opportunity from the impression opportunity provider responsive to a winning bid from the one or more bids. | 10-06-2011 |
20110251901 | METHOD FOR AUCTIONING AND BILLING FOR SEARCH ADVERTISEMENT, SYSTEM, AND COMPUTER-READABLE RECORDING MEDIUM - A method, system, and computer-readable recording medium for holding an auction and imposing a charge in relation to a search advertisement are provided. The method includes receiving bid information related to the search advertisement from an advertiser calculating device, the bid information including a search keyword, a posted time of the search advertisement, and a bid price for the search advertisement, determining a posting position and/or a posting order of the search advertisement with respect to a predetermined time slot of the posted time of the search advertisement, based on the bid price corresponding to the time slot, and posting the search advertisement according to the determined posting position and/or the posting order for the predetermined time slot. | 10-13-2011 |
20110251902 | Target Area Based Content and Stream Monetization Using Feedback - A system and method to increase monetization of event streams with relevant content such as advertising, games, puzzles, sensory output, etc. using target areas on a client device. The target area enables contextually relevant advertisement objects to be streamed in from a server device. The target areas enable the event streams and user generated content to be sold as cost-per-time, click-sale, click, impressions, etc. increasing monetization revenue, brand awareness and traffic. | 10-13-2011 |
20110264537 | METHOD FOR BILLING FOR SEARCH ADVERTISEMENT BASED ON PUBLICATION RATIO, SYSTEM AND COMPUTER-READABLE RECORDING MEDIUM - Disclosed herein are a method, a system, and a computer-readable recording medium for performing charging for a search advertisement based on a publication ratio thereof. The method for performing charging for a search advertisement based on a publication ratio thereof includes: calculating the publication ratio of the search advertisement to a plurality of users, the publication ratio substantially indicating a ratio between the number of search advertisement published to users recognized as belonging to a first group and the number of search advertisement published to users recognized as belonging to a second group; calculating each of the charging amounts for the search advertisement published to the users recognized as belonging to the first group and the search advertisement published to the users recognized as belonging to the second group; calculating a final charging amount based on the publication ratio and each of the calculated charging amounts; and performing charging for an advertiser of the search advertisement using the final charging amount. | 10-27-2011 |
20110264538 | AUCTION METHOD AND SYSTEM USING BIDS DEPENDING ON CLICKS OR VIEWS AND FIXED UNIT PRICE DEPENDING ON PERIOD, ADVERTISING METHOD AND SYSTEM, AND CHARGING METHOD AND SYSTEM - Disclosed are an auction method and system, an advertising method and system, and a charging method and system, based on a bid price depending on clicks or exposures, and a fixed unit price depending on a time period. The advertising method may include verifying an advertisement exposure priority determined with respect to an advertisement of an advertiser, based on a bid price per click (or a bid price per exposure) which may be input from the advertiser, and exposing the advertisement of the advertiser through an advertisement exposure region depending on the verified advertisement exposure priority, during a time period corresponding to a period-based flat rate unit price determined through an administrator system, wherein an advertising fee depending on the exposure of the advertisement may be calculated based on the bid price per click (or the bid price per exposure), a number of clicks (or a number of exposures) which may actually occur with respect to the advertisement during the time period, and the period-based flat rate unit price. | 10-27-2011 |
20110264539 | Paid Search Engine Bid Management - A method and apparatus (information processing system) for overcoming deficiencies and inefficiencies in the current paid search engine keyword bidding market, by providing keyword bidders with information they need to better optimize their use of paid search engines. The system accumulates bid amounts for a plurality of target keywords at one or more paid Internet search engines, and presents the bid amounts to a user, enabling the user to evaluate and optimize bids on those keywords. The system also presents bid amounts for a keyword at one or more paid Internet search engines, in a manner highlighting one or more selected bid amounts of interest to a potential bidder. This permits a bidder to identify the bidder's own bid, and/or to identify a differential in bid amounts that indicates an opportunity for bid optimization. The system further monitors keyword bids at one or more paid Internet search engines to identify bid changes of interest to a potential bidder. | 10-27-2011 |
20110264540 | Auctioning of Announcements - An announcement distributor distributes, or auctions an opportunity to distribute, an announcement to an announcement recipient such as a consumer, issuer, merchant, or acquirer within a payment processing system. The announcement when there has been a satisfaction of an announcement condition, such as the consumer being determined to be located within a predetermined spatial zone. The content of the announcement may, in turn, facilitate a subsequent cashless transaction for resources of merchants. Implementations describe various permutations of the content of the announcement, the announcement condition, and the announcement recipient. | 10-27-2011 |
20110270689 | DIGITAL ADVERTISING SYSTEM - An exemplary embodiment providing for one or more improvements includes an advertising auction system that has an administration server for managing available advertising space and advertising auctions. One or more publishers list their available advertising space at the administration server and one or advertisers bid on the available advertising space wherein a highest bidder at a close of an auction will have their advertisement placed at the available advertising space made available by the one or more publishers for a period of time. | 11-03-2011 |
20110276413 | METHOD AND SYSTEM FOR AUCTIONS USING TIME DEPENDENT BIDS AND FIXED UNIT PRICE DEPENDENT ON CLICKS OR VIEWS, AND ADVERTISING AND CHARGING METHODS AND SYSTEMS - Disclosed are an auction method and system, an advertising method and system, and a charging method and system, based on a bid price depending on a time period, and a fixed unit price depending on clicks or exposures. The advertising method may include verifying an advertisement exposure priority determined with respect to an advertisement of an advertiser, based on a period-based bid price which may be input from the advertiser, and exposing the advertisement of the advertiser during a time period corresponding to the period-based bid price, through an advertisement exposure region depending on the verified advertisement exposure priority, wherein an advertising fee depending on the exposure of the advertisement may be calculated based on the period-based bid price, a unit price per click (or a unit price per exposure) determined through an administrator system, and a number of clicks (or a number of exposures) which may actually occur during the time period. | 11-10-2011 |
20110282751 | METHOD AND SYSTEM FOR ADVERTISING USING MINIMUM INCREMENT BID - A method and system for providing an advertisement using a minimum incremental unit are provided. The advertisement providing method includes adjusting a minimum incremental unit based on an initial bid price, an input bid price, and a maximum bid price bid price during an auction. The minimum incremental unit includes a minimum value of increment to be included in a current input bid price in addition to a previously input bid price. | 11-17-2011 |
20110295700 | Auctioning Segmented Avails - Various embodiments enable auctioning of segmented advertisement insertion opportunities, e.g., segmented avails, associated with distributed content. In at least some embodiments, bids from advertisers to place advertisements in conjunction with a segmented avail are obtained. The bids that are obtained can have different durations (e.g., 60, 30, 15 seconds) that can be selectively enabled by a segmented avail in various combinations to fill a total duration of the segmented avail. Ranking criteria and/or logic can be applied to rank the bids one to another. In at least some embodiments, the bids are ranked within groups corresponding to different time durations. Bids can be allocated to the segmented avail by testing one or more combinations of the bids and selecting a winning combination based at least in part upon a sum of the ranks associated with bids in the combination. | 12-01-2011 |
20110320285 | Entropic Market Saturation System and Method - The disclosed subject matter relates to methods, systems, and computer-usable storage mediums for generating competitive advertising bids for smaller geographic markets within a larger geographic market, based on bids for the larger market. | 12-29-2011 |
20120005028 | AD AUCTION OPTIMIZATION - The present disclosure generally relates to ad auction optimization. In some examples, methods, systems, and computer programs for ad auction optimization using machine learning algorithms to estimate a likelihood that a consumer will purchase an advertised product and balance long term and short term goals to determine modeled data for a keyword in an auction are described. | 01-05-2012 |
20120005029 | SYSTEM FOR HANDLING MULTIPLE PRIORITIES IN AD EXCHANGE AUCTION - A method for handling priorities in an ad exchange auction includes: constructing an exchange graph including nodes representing publishers and advertisers and directed edges that represent bilateral business agreements connecting the nodes; receiving an opportunity for displaying an ad to a user from a publisher; receiving ads from which to choose to fill the opportunity, the ads including respective advertiser priorities (A) and bid amounts; receiving a publisher priority (P) the ads as assigned by the publisher; constructing a priority triple (P,A,M) for each of at least some of the plurality of ads, the triple including the publisher priority (P), the advertiser priority (A), and a money payable to the publisher (M); comparing the P, the A, and the M of respective priority triples for the ads according to at least one scoping rule and at least one precedence rule, to determine the ad with which to fill the opportunity; and delivering the ad determined to have the highest priority to a web page of the publisher. | 01-05-2012 |
20120016749 | CONSOLIDATED CONTENT ITEM REQUEST FOR MULTIPLE ENVIRONMENTS - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for consolidating content item request for multiple content item environments. In one aspect, a method includes consolidating content item requests for two or more content item environments in a webpage. A first content item environment is a primary content item environment and the remaining content item environments are secondary content item environments. The primary content item environments issues a content item request for itself and the secondary content item environments, and owns a process that distributes the received content items for the secondary content item environments to the secondary content item environments. | 01-19-2012 |
20120016750 | EXCLUSIVITY BIDDING FOR MOBILE SPONSORED CONTENT - A system for exclusivity bidding for mobile sponsored content includes one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of (a) receiving a bid for an exclusive sponsored content item to be presented on a mobile communication facility, the bid including an amount and at least one exclusivity characteristic relating to a transaction as recorded via use of the mobile communication facility by a user thereof; and (b) matching the at least one exclusivity characteristic with the exclusive sponsored content item based at least in part on a relevancy for presentation to the mobile communication facility. | 01-19-2012 |
20120016751 | EXCLUSIVITY BIDDING FOR MOBILE SPONSORED CONTENT - A system for exclusivity bidding for mobile sponsored content includes one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of (a) receiving a bid for an exclusive sponsored content item to be presented on a mobile communication facility, the bid including an amount and at least two exclusivity characteristics, wherein the exclusivity characteristics relate to (i) a usage history as recorded via use of the mobile communication facility by a user thereof; and (ii) a geography associated with the mobile communication facility, respectively; and (b) matching the at least two exclusivity characteristics with the exclusive sponsored content item based at least in part on a relevancy for presentation to the mobile communication facility. | 01-19-2012 |
20120030033 | Contextual advertisements within mixed-content page layout model - One or more text blocks, one or more images, and one or more contextual advertisements related to the text blocks are input into a mixed-content page layout model. One or more pages are generated by the mixed-content page layout model such that the text blocks, the images, and the contextual advertisements are displayed on the pages. For each contextual advertisement, a dynamic weight to a particular text block is determined. The mixed-content page layout model uses the dynamic weight for a contextual advertisement in determining where the advertisement is displayed within the pages in relation to the particular text block. | 02-02-2012 |
20120030034 | MANAGING BIDS IN A REAL-TIME AUCTION FOR ADVERTISEMENTS - A method and system conduct an auction for advertising across multiple markets. A first market conducts a first auction for a first advertising impression. A first bid is selected as the auction winner and a ratio is computed as the first bid plus a spread to the second highest bid. The price to be paid is the lower of the first bid or the first bid multiplied by the ratio. The first bid, second bid, and spread are transmitted to a second market for a second advertising impression auction. The second market respects the rules of the first market's auction where such that if the first bid is selected as the winner, a ratio is computed as the first bid plus the spread to the next highest bid. The price to be paid for the second impression is the first bid multiplied by the new ratio. | 02-02-2012 |
20120030035 | PAY-PER-ACTION SYSTEM FOR SELLING ADVERTISEMENTS - A system is disclosed for a pay-per-action (PPA) advertising model. An advertiser reports actions and pays an advertising provider for each action that is reported. The payment may be based on the rate at which the actions are reported. The action rate may be updated based on each reported action, which may modify the payment for that action and may modify the payment for previous actions. A one-time premium may be charged to advertisers and a minimum action rate may be established to encourage advertisers to accurately report actions. | 02-02-2012 |
20120036023 | SYSTEM FOR CONDUCTING DEMAND-SIDE, REAL-TIME BIDDING IN AN ADVERTISING EXCHANGE - A method for conducting demand-side, real-time bidding includes: constructing an exchange graph (G) of nodes representing publishers and third-party advertisers that provide third-party ads, the graph including directed edges connected between the nodes that represent bilateral business agreements; receiving an opportunity for displaying an ad to a user that is associated with a publisher node; exploring the graph to identify third-party ads reachable from the publisher node through a valid path of the exchange graph with which corresponding third-party advertisers are thereby eligible to bid on the opportunity; retrieving statistics from the memory associated with historical selectivity of demand predicates for the third-party ads; and initiating, before beginning graph exploration on at least some paths to the third-party ads, a call out for bids from at least some of the third-party advertisers for the corresponding third-party ads that are unlikely to be discarded during the graph exploration based on the historical selectively of the demand predicates corresponding thereto, thereby reducing latency in time to execute an auction to fill the opportunity. | 02-09-2012 |
20120036024 | MIXED AUCTIONS - In general, first bids associated with an ad request are identified, where the first bids have an auction value that is set at a bidding time. Second bids associated with the ad request are identified, where the second bids have an auction value that is unknown at the bidding time. One or more predicted auction values for the second bids are determined, and an auction is run to identify one or more winning bids from the first and second bids for satisfying the ad request. | 02-09-2012 |
20120041827 | Demand Driven Avails - Various embodiments enable demand driven allocation of advertisement insertion opportunities, e.g., avails, that are associated with television content or other media entertainment from a provider. In at least some embodiments, projections for an inventory of avails from a provider are obtained using an iterative projection model. Auctions are conducted using the projected inventory to allocate the avails to advertisers using bids from the advertisers. Offers to purchase avails from the providers can be formed based on these auctions and submitted to the provider on behalf of the advertisers. Based on a response from the provider to these offers, yield analysis can be performed to update the projection model to reflect results of the submitted offers. Projections for subsequent iterations can then make use of the updated projection model. | 02-16-2012 |
20120047025 | QUERY STEM ADVERTISING - Methods, systems, and apparatus, including computer program products, for serving advertisements responsive to partial queries. In an aspect, a method includes receiving stem bids for words stems, each stem bid being a bid for a corresponding word stem and corresponding to a price an advertiser pays for display of an advertisement targeted to the corresponding word stem, and wherein the targeting to the corresponding word stem is independent of keyword targeting; receiving a query stem from a client device; in response to receiving the query stem: identifying word stems that match the query stem, providing the corresponding stem bids of the matching word stems as bids to an advertisement auction for advertisement slots for displaying advertisements, and receiving selected advertisements that are determined to have won an advertisement slot in the auction; and providing the selected advertisements for display in the advertisement slots on the client device. | 02-23-2012 |
20120078730 | Automatic Internet Search Advertising Campaign Variable Optimization for Aiding Advertising Agency Efficiencies - A method, computer readable medium, and advertising server network for automatic internet advertising campaign variable optimization. The advertising server network comprises a module for receiving an advertising campaign specification containing a keyword template. The keyword template contains a plurality of keywords or bid phrases (which are selected to correspond to a particular business type). Then, based on one or more selected keywords, a module serves for collecting historical and/or forecasted keyword click data using a historical dataset. The keywords and click data are used as inputs into a linear programming optimization problem, which linear programming optimization technique is employed for calculating a bid amount for bidding on one or more display positions. The bid is optimized based an objective function subject to policy constraints. Given an optimized bid, a module places the bid using an auction server. A winning bid then secures a particular position on the internet advertising impression. | 03-29-2012 |
20120084157 | METHOD, SYSTEM AND APPARATUS FOR ASSOCIATING VENDOR DATA WITH KEYWORDS STORED IN A MOBILE ELECTRONIC DEVICE - According to embodiments described in the specification, a method, system and apparatus for associating vendor data with keywords in a wireless mobile communication device are provided. The method comprises: receiving an auction request comprising a keyword identifying a required offering and one or more parameters associated with the keyword, each parameter defining a required attribute of the offering; retrieving a plurality of vendor bids, each bid comprising one or more vendor parameters associated with the keyword, each vendor parameter defining an attribute of a vendor offering corresponding to the required offering; determining whether each of the vendor bids satisfies the required attributes defined by the parameters; and when the determination is affirmative for at least one vendor bid, transmitting vendor data for a vendor associated with the at least one vendor bid to the mobile electronic device for storage at the mobile electronic device in association with the keyword. | 04-05-2012 |
20120084158 | SYSTEM AND METHOD FOR PROVIDING COMMUNICATIONS - Embodiments of the system and method for providing communications are concerned with addressing a relevant communication to a recipient based on a message received from the recipient. At least one term of the message is compared to content keywords and a message content is selected for delivery based on a match between the term and a content keyword. | 04-05-2012 |
20120089465 | Activity based mobile ad system and internet business model - An activity based mobile application system and Internet business model is described. The ABMAS harnesses a diverse set of mobile device apps sensing mobile user activity with a sponsor ad auction engine. The disclosed mobile ad system allows sponsors to identify and bid on mobile ad placement to motivated buyers in need of sponsor products or services as perceived to exist from performance of specific activates. The bid winning ads are sent to mobile users located within a selected range from sponsor fulfillment station within an auction site region, whereby mobile app users in performance of some activity become motivated, triggering needs for vendor ad offerings while the user's need initiation and motivation is temporally and geographically proximate to the vendor for fulfillment of the mobile app user's needs. | 04-12-2012 |
20120089466 | Ranking and display of stackable mobile banner ads - A mobile device capable of receiving groups of ads for displaying, storing, and retrieving and from a mobile app, providing the app user to interactively navigate through, store, retrieve, view and select a received set of stackable banner ads in mobile apps. | 04-12-2012 |
20120095845 | Method and system for distributed marketing displays on highway signage - Marketing communications are delivered by advertising displays affixed to or surrounding highway signage, e.g., bridges, tunnels, and road signs. Lease arrangements are determined by a machine-based method providing equitable revenue sharing among governmental entities owning the highway signage and advertising bidders and the marketing communication entity while providing rapid, reliable deployment to advertisers via a machine-based method of RFID tracking and deployment. | 04-19-2012 |
20120109757 | SPONSORED STORIES AND NEWS STORIES WITHIN A NEWSFEED OF A SOCIAL NETWORKING SYSTEM - A social networking system generates socially-relevant stories for a user based on actions taken by other users to whom the user is connected. The social networking system may receive a request for a sponsored story for a viewing user and may select information about one or more actions performed by one or more users to whom the viewing user is connected to identify one of a plurality of candidate information for a sponsored story based on one or more criteria (e.g., affinity of the viewing user for the candidates, expected value for the candidates, etc.). The social networking system may also generate the sponsored story and generate a feed comprising the sponsored story and news stories (e.g., non-sponsored stories) about one or more users of the social networking system with whom the viewing user is connected. This feed may be provided for display to the viewing user. | 05-03-2012 |
20120116893 | AUCTION-BASED SHIPMENT ADVERTISING - A marketing system and method for interacting with existing commerce processes for delivering relevant, timely, and useful marketing information to a consumer. A method implemented using a computing system includes (a) obtaining, using the computing system, a set of shipment parameters for a shipment to be delivered to a receiver; (b) auctioning electronically a shipment addition responsive to the set of shipment parameters wherein the auctioning identifies a selected content provider from a plurality of content providers as a winning content provider; (c) acquiring, from the winning content provider, a particular shipment addition for the shipment addition; (d) producing a specified shipment addition including the particular shipment addition; and thereafter (e) associating the specified shipment addition with the shipment wherein the shipment and the specified shipment addition are to be shipped to the receiver. | 05-10-2012 |
20120116894 | SYSTEMS AND METHODS FOR OPTIMIZING MARKETING DECISIONS BASED ON VISITOR PROFITABILITY - Marketing is facilitated based on a profitability prediction. A merchant optimizes offers to a website visitor based on predicted profit for potentially offered items. The profitability predication can be deployed to determine incentives to marketing affiliates, and to determine bids for search terms when the merchant uses a paid search bid manager. Information specific to a site visitor is used to predict a profitability metric for specific items that can be offered to that visitor. | 05-10-2012 |
20120130828 | SOURCE OF DECISION CONSIDERATIONS FOR MANAGING ADVERTISING PRICING - Methods and systems for training predictive models for an advertising price management system. One method includes storing information to a database about a past price determined by the advertising price management system and a source used to set the past price, the source including at least one of a constraint-based optimizer, a testing routine, and a manual override; assigning a weight to the information about the past price based on the source used to set the past price; and using the stored information about the past price and the weight to train the predictive models for the advertising price management system. The method also includes using the predictive models to determine a price for an advertising placement and communicating the price. | 05-24-2012 |
20120130829 | Bidding for placement of advertisements in real time - An advertisement is selected when an advertising opportunity arises through a competitive bidding process. A computer system receives an indication of the advertising opportunity, and in response to receiving the indication, the computer system selects a bid from a plurality of bids. An advertisement associated with the selected bid is served to a browser to be viewed in conjunction with a web page. | 05-24-2012 |
20120136728 | NETWORKED ADVERTISEMENT EXCHANGE - A networked advertisement exchange system is described. The system includes a memory comprising a set of exchange rules, and a processor. The processor is configured to receive, from a client, an advertisement request, send, to each of a plurality of advertisement servers, a right-to-bid request, and receive, from each of the plurality of advertisement servers, a response to the right-to-bid request, each response comprising a bid price or a pass. The processor is also configured to select, based on the set of exchange rules, the winning response from the plurality of responses, and provide, to the client in response to the advertisement request, information for an advertisement associated with the winning response. The advertisement is a video. Methods and machine-readable media are also described. | 05-31-2012 |
20120143699 | METHOD AND SYSTEM FOR PRESENTING NON-LINEAR CONTENT BASED ON LINEAR CONTENT METADATA - A system and method may include receiving a non-linear content identifier request. The system and method may further include identifying linear content metadata associated with the non-linear content identifier request, the linear content metadata representing at least one metadata keyword. The system and method also may include identifying a relationship between the at least one metadata keyword and at least one non-linear content keyword. | 06-07-2012 |
20120158522 | RANDOMIZED AUCTIONS WITH PRIORITY OPTION - Randomized auctions with priority option may be applied in scenarios where a small number of bidders value an item much higher than other bidders. In an auction of an advertising impression, an advertising platform may compute a priority price to be paid by an advertiser who wins a priority auction for the impression. The advertising platform may collect bids from multiple advertisers, and may determine, based on the bids or on election indications from the advertisers, whether to enter any advertisers into the priority auction. In the priority auction, the impression may be allocated to the advertiser with the highest bid, who may be charged at least the priority price. If no advertisers enter the priority auction, the impression may be allocated randomly between the advertisers with the top d bids, and the advertiser winning the randomized secondary auction may be charged a payment amount equal to the (d+1)-th bid. | 06-21-2012 |
20120166291 | BID GENERATION FOR SPONSORED SEARCH - A system and method of generating bid values for sponsored search includes steps or acts of: receiving a bid phrase for an advertisement for an item, wherein the bid phrase specifies a search query for which the advertisement should be displayed; receiving first information at a first input/output interface, the first information related to a bidding behavior of the advertiser; receiving second information at a second input/output interface, the second information relating to a history of bids by other advertisers for the bid phrase; and generating a bid value for the bid phrase submitted for the advertisement for the search query, based on the information received. | 06-28-2012 |
20120166292 | Systems and Methods for Pricing Portfolio Allocations of Ad Deliveries to Online Ads Using a Vickrey-Clarke-Groves Mechanism - Systems and methods for pricing portfolio allocations of ad deliveries to a plurality of online ads are disclosed. A first set of values is determined, each value of the first set of values representing for an online ad of the plurality of online ads, a bid an advertiser has associated with the online ad. A second set of values is determined, the second set of values representing statistics on variability of payoffs from showing ads. A risk value associated with the publisher is determined. Using a portfolio allocation algorithm, a set of ad delivery allocations associated with the plurality of online ads is determined, and, using a Vickrey-Clarke-Groves mechanism, a set of prices associated with the plurality of online ads is determined, both of which are determined based on the first set of values, the second set of values, and the risk value. | 06-28-2012 |
20120166293 | FACILITATING BIDDING ON IMAGES - Techniques are described for facilitating bidding on images. The techniques may include receiving bids includes presenting a first image and a bid associated with the first image. The first image is similar to a second image for which a bid is to be submitted for presenting sponsored content based on the second image. A bid is received for presenting a sponsored-content item based on the second image. The received bid is stored in association with second image and a sponsored-content item based to be presented based on the bid and the second image. | 06-28-2012 |
20120173344 | ESTIMATING BID PRICES FOR KEYWORDS - Estimating bid prices for keywords is disclosed, including: receiving a request to estimate a bid price associated with a target keyword for a bidder; determining whether the bidder has previously bid on the target keyword; in the event that the bidder has not previously bid on the target keyword, determining an estimated bid price based at least in part on a plurality of historical bid prices associated with the bidder corresponding to keywords other than the target keyword and a plurality of historical bid prices associated with other bidders corresponding to the target keyword; and in the event that the bidder has previously bid on the target keyword, determining the estimated bid price based at least on revising a current bid price associated with the request; and returning the estimated bid price associated with the target keyword. | 07-05-2012 |
20120215645 | ADVERTISEMENT SYSTEM AND METHOD BASED ON TRAFFIC QUALITY - An advertisement system and method based on a traffic quality of a medium are provided. The advertisement system, in which an advertiser selects a medium on which an advertisement of the advertiser is to be displayed, may include an advertisement cost calculating unit to calculate an advertisement cost for the advertisement of the advertiser based on a quality indicator of the selected medium. | 08-23-2012 |
20120233000 | SYSTEMS AND METHODS FOR ANALYTIC DATA GATHERING FROM IMAGE PROVIDERS AT AN EVENT OR GEOGRAPHIC LOCATION - The invention relates to a system and method of gathering and analyzing data from device operators aiming their image capture devices and thereby creating a line of sight to an object of interest, for example through the process of obtaining photographs, videos or other digital images of an event or geographical location, where the real-time or embedded location, compass heading, and time data from each of a plurality of image providers are communicated from the plurality of image-capture devices to one or more servers for statistical analysis of the proportionate amount of providers focusing on each image target or sub-target at the event or location. | 09-13-2012 |
20120239508 | SYSTEMS AND METHODS FOR REAL-TIME ALLOCATION OF DIGITAL CONTENT - Systems, methods, and software products allocate digital content in real time. Real-time digital content allocation includes processing sign, sales and buying parameters for a digital sign in a sign database. Real-time digital content allocation also includes processing digital content in a submitted database; permitting access to the submitted database by a digital sign owner, for review of the digital content; saving digital content approved by the digital sign owner to an approved content database; processing bidding parameters for a time slot on the digital sign; auctioning the time slot to providers of the approved digital content; distributing digital content to the digital sign; and airing winning digital content during the time slot. | 09-20-2012 |
20120239509 | ONLINE MAP ADVERTISING - Systems and methods for selecting advertisements for presentation in a map space are disclosed. Map requests are received, map spaces identified, advertisement bids are received for advertisement space within the map spaces, and advertisements are selected for presentation in the map space based on the advertisement bids. The advertisement bids can be selected through an auction. | 09-20-2012 |
20120246013 | CLAIMING REAL ESTATE IN PANORAMIC OR 3D MAPPING ENVIRONMENTS FOR ADVERTISING - Techniques for identifying groups of features in an online geographic view of a real property and replacing and/or augmenting the groups of features with advertisement information are described. The techniques include providing a geographic view of a property within an online property management system, identifying a region of interest in the geographic view, analyzing the geographic view to locate one or more promotional features within the geographic view positioned upon a real property region, providing a user-selectable link associated with the region of interest in the geographic view, receiving a request for the region of interest in the geographic view via the user-selectable link, receiving data to alter at least one of the behavior or the appearance of the region of interest, storing the data in association with the geographic view, and updating the region of interest within the geographic view based upon the received data. | 09-27-2012 |
20120253945 | BID TRAFFIC ESTIMATION - Some implementations provide techniques for estimating impression numbers. For example, a log of advertisement bidding data may be used to generate and train an impression estimation model. In some implementations, an impression estimation component may use a boost regression technique to determine a predicted impression value range based on a proposed bid received from an advertiser. For example, the predicted impression value range may be determined based on a predicted estimation error. Additionally, in some instances, the predicted impression value range may be evaluated using one or more evaluation metrics. | 10-04-2012 |
20120253946 | PRICING METHOD AND SYSTEM BASED ON FRACTAL ANALYSIS - There are disclosed computerized systems and methods that provide recommended bid amounts to advertisers, information providers and the like, for example, for categories in which the advertisers and information providers have existing or current bids, based on time fractals. The time fractals are movable within a window to continuously provide the aforementioned recommended bid amounts, for the category. | 10-04-2012 |
20120253947 | METHOD AND SYSTEM FOR PROVIDING BIDS FOR IMPRESSIONS - Systems and methods are disclosed for placing bids for impressions on exchange servers, and ultimately supplying a creative for each impression to an intended recipient, for which a user of the system has bid on. The impressions, which are delivered to the intended recipient (the computer of the intended recipient), are supported by electronic communications, such as e-mails, banners and the like. | 10-04-2012 |
20120253948 | PRICING METHOD AND SYSTEM - Methods and systems are disclosed that keep conversions constant, by changing the price (based on the bid), that an advertiser or information provider pays for clicks. As a result, the advertiser's or information provider's campaign has a uniform cost per action (CPA) (or pay per click (PPC)) and conversion rate. Additionally, methods and systems are disclosed for keeping conversions constant, regardless of the publisher or source of the clicks, reducing volatility between various publishers or sources | 10-04-2012 |
20120265619 | SYSTEM AND METHOD FOR DISPLAYING ADVERTISING - A system and method for displaying advertisements on an advertising display computer (ADC) at a plurality of geographic locations. In one example, the method comprises acts of receiving a selection associated with a geographic location of the plurality of geographic locations, receiving a selection associated with the ADC at the geographic location, displaying, via the computer interface, at least one advertising time slot available on the ADC at the geographic location, receiving at least one bid on the at least one advertising time slot available on the ADC, determining at least one winning bid from the at least one received bid, and transmitting an indication of the at least one winning bid to the ADC for display of an advertisement associated with the winning bit at the at lease one advertising time slot. | 10-18-2012 |
20120278180 | METHODS AND ARRANGEMENTS FOR IMPROVING MONETIZATION OF TELECOM APP-STORES VIA COMBINATORIAL BIDDING ON TELECOM PARAMETERS - Methods and arrangements for facilitating the promotion of telecom applications. Promotion filter criteria is accepted, and bids on telecom information elements relating to promotion dissemination are accepted. A promotion is associated with a telecom customer based on matchmaking between the promotion and the customer, based on the filter criteria and on the bids on telecom information elements. | 11-01-2012 |
20120278181 | Advertising System and Method - An advertising system according to an exemplary embodiment of the present invention includes: an advertising selection unit that receives submission of an advertising bid including a reserved bid price and a desired ranking from each of the plurality of advertiser terminals and selects exposure candidate advertisements from the received bid submission advertisements; and a ranking determination unit that selects advertisements to be exposed, excluding the lowest ranking advertisement, from the exposure candidate advertisements, and determines an exposure ranking of the advertisements to be exposed. | 11-01-2012 |
20120284128 | ORDER-INDEPENDENT APPROXIMATION FOR ORDER-DEPENDENT LOGIC IN DISPLAY ADVERTISING - Methods, systems, and apparatuses for forecasting pricing for an advertisement campaign that covers a set of impressions. A dynamic cost per mille (dCPM) value is defined for the campaign. An effective bid price is determined for each of the impressions to generate a plurality of effective bid prices. A parametric distribution is determined based on the plurality of effective bid prices. A mean and a variance are determined for the determined parametric distribution. Bids for the impressions are determined based on the effective bid prices and a participation probability function. The bids are determined in a manner that is independent of an order in which the bids are processed. | 11-08-2012 |
20120290406 | SYSTEM AND METHOD FOR A DATA DRIVEN META-AUCTION MECHANISM FOR SPONSORED SEARCH - Apparatuses, methods, and systems directed to deriving optimal parameters of a learning algorithm to maximize an objective function of online keyword auctions for bidded terms. Some embodiments of the invention simulate online keyword auctions based on historical data for the bidded terms, wherein the parameters of the simulated auctions such as market reserve prices of the bidded terms are determined by an adaptive learning algorithm. The values of the parameters of the learning algorithm are optimized by a stochastic optimization method to maximize an objective function for the auctions of the bidded terms. | 11-15-2012 |
20120296749 | AUCTION-BASED SELECTION AND PRESENTATION OF POLLS TO USERS - A system and method for auction based polling is provided. Parameters related to a poll are received from a first user. Parameters related to a poll are received from a first user. A query is associated with the poll. A priority of the poll is determined based on the parameters. The poll is distributed to one or more second users according to the priority. Results to the poll are gathered. The results are reported to the first user. | 11-22-2012 |
20120303462 | MIXING FIRST AND SECOND PRICE BIDS IN AN AUCTION - In one aspect, methods include receiving one or more first bids that have associated fixed prices, receiving one or more second bids that have dynamic prices that are adjusted at a time of auction in consideration of other bids in the auction, conducting an auction including pricing the one or more first bids and the one or more second bids, the one or more first bids being priced at their respective fixed prices and the one or more second bids being priced at respective amounts that maintain each second bid in a position marginally above a next-highest bid in the auction, and serving content based on one or more winning bids from the auction. | 11-29-2012 |
20120303463 | ADCACHE SPACE AUCTIONS BASED ON DIFFERENTIAL CONTEXT - In some embodiments, in an exemplary advertising system multiple bidders compete for ad cache space on devices which display ads. The bidders are, e.g., advertisers, ad networks, and/or loyalty program providers. The devices which store and display the ads are, e.g., mobile and/or stationary wireless communications devices. An individual bidder is provided with contextual information that is of relevance to the individual bidder. The contextual information is about the device onto which ads may be loaded. Different bidders may be, and sometimes are, supplied with different restricted information. Various embodiments are directed to a methods and apparatus for operating an ad broker system. | 11-29-2012 |
20120303464 | UNIFIED YIELD MANAGEMENT FOR DISPLAY ADVERTISING - Systems and method can be provided for selecting advertising payloads for display in an available advertising impression location. The advertising payloads can be selected based on an auction between various types of hosted and third party campaigns, including hosted reserved advertising campaigns and hosted non-reserved advertising campaigns. The rules of the auction can be set and/or updated over time to allow hosted campaigns to meet desired goals, such as delivering a minimum number of impressions or spending an expect budget amount. | 11-29-2012 |
20120303465 | CUSTOM USER DEFINABLE KEYWORD BIDDING SYSTEM AND METHOD - A system and method allow a user or business entity to create customized rules for bidding on keywords to/from a search engine. A bid automation engine allows a user or business entity to specify a number of rules for bidding on keywords used in Internet advertising campaigns. The bid automation engine may be part of, or interface with, a web analytics tool and/or a bid management system to provide user-defined strategies for bidding on keywords. Accordingly, a user or business entity may set up a customized bidding strategy for keywords by building sets of bidding rules. | 11-29-2012 |
20120310748 | SYSTEM AND METHOD FOR MANAGING ADVERTISEMENTS BASED ON BENCHMARKING - Provided is a system and method for managing advertisements. The advertising management system may transfer information about advertising indices of other advertisers to be benchmarked to advertisers who are inexperienced in advertising management and may automatically modify bidding information of the inexperienced advertisers based on the advertising indices of the other advertisers, thereby preventing the inexperienced advertisers from leaving the search advertisement market. | 12-06-2012 |
20120323701 | IMPRESSION ALLOCATION SYSTEM AND METHODS USING AN AUCTION THAT CONSIDERS LOSING BIDS - A system and methods for allocating impressions using an auction comprises a delivery engine, a statistics collector, a forecasting module, and optimization engine and a direct demand source. The delivery engine receives indirect demand, direct demand and optimization information that it uses to allocate impressions and serve ads. The statistics collector is coupled to collect information from the delivery engine and input from the forecasting module. The forecasting module provides information to the optimization to smooth the rate at which direct demand is allocated. The optimization engine receives information from the statistics collector, the forecasting module and the direct demand source to produce optimization information that is used to generate bids for the direct demand. The present invention is particularly advantageous because it preserves the incentive for performance bidders to bid honestly; it eliminates adverse selection against the publisher; and it increases the efficiency and total value produced by the auction. | 12-20-2012 |
20120323702 | SYSTEM AND METHOD FOR CLIENT-SERVER COOPERATION IN SELECTING CONTENT FOR DISPLAY - A system and method is disclosed for selecting content for display in an electronic document. In one embodiment, a first machine generates instructions tailored for execution on a second machine and transmits the instructions to the second machine over a network. The generated instructions cause the second machine to select, for display in the electronic document, a particular content item from a list of potential content items specified in the instructions. | 12-20-2012 |
20130013421 | METHODS AND SYSTEMS FOR COLLABORATIVE ADVERTISING - Methods and systems are disclosed in which a guaranteed delivery advertisement may be appended with a non-guaranteed delivery advertisement. The guaranteed delivery advertisement may be, for example, a manufacturer or brand advertisement, and the non-guaranteed delivery advertisement may be, for example, a retailer advertisement. The guaranteed delivery advertisement may relate to a particular brand and/or product and the non-guaranteed delivery advertisement may relate to a purchasing opportunity for that particular brand and/or product. The guaranteed delivery advertisement may be selected based on targeting information and the non-guaranteed delivery advertisement may be selected based on factors such as, for example, the manufacturer name, the product name, the product type, a related product, price, availability of the product, discount, location of the retailer, etc. | 01-10-2013 |
20130013422 | SYSTEM AND METHODS TO CONNECT PEOPLE IN A MARKETPLACE ENVIRONMENT - Systems and methods to provide telephonic connections. In one embodiment, a method includes: providing a listing on a marketplace, the listing including an assigned reference to be used to initiate a real time communication connection; and billing for a real time communication lead generated from presenting the listing in response to a real time communication initiated via the reference. In one embodiment, a method includes: conducting online auction of telephonic leads; determining a way to present listings based at least partially on received price bids on the telephonic leads (e.g., the order of placement, the selection for placement, etc); and providing the listings with information to initiate a telephonic connection in a way trackable to measure a number of telephonic calls generated from presenting the listings. | 01-10-2013 |
20130013423 | SYSTEM AND METHOD FOR UTILIZING A WIRELESS COMMUNICATIONS DEVICE - A system and method for determining the identity of a product and then calculating an offer price for the product are disclosed. The identity of the product may be determined using near-field communication in one aspect. The system and method are operable to enable retailers to provide a lowest price for the product and conduct a series of offer calculations to determine an offer for a consumer. The offer is based, in part, on costs to the consumer in executing the transaction (e.g., travel time, fuel, etc.). The offer may be higher than the lowest price as determined by each retailer, respectively, while still providing a discount to the consumer to entice a purchase of the product. | 01-10-2013 |
20130013424 | CONSOLIDATED CONTENT ITEM REQUEST FOR MULTIPLE ENVIRONMENTS - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for consolidating content item request for multiple content item environments. In one aspect, a method includes consolidating content item requests for two or more content item environments in a webpage. A first content item environment is a primary content item environment and the remaining content item environments are secondary content item environments. The primary content item environments issues a content item request for itself and the secondary content item environments, and owns a process that distributes the received content items for the secondary content item environments to the secondary content item environments. | 01-10-2013 |
20130024296 | Optimizing Usage and Maximizing Revenue Generation of Digital Advertisement - Technologies for providing a digital advertising system and a method for controlling the same are provided. The method includes setting a price for each time unit in a target time slot of a digital sign at least with reference to a usage rate. Advertisers for the time units are selected in response to requests received therefrom via a communication network to advertise in the target time slot. Content segments are received from the selected advertisers via the communication network, and content packages, each including at least one content segment and metadata related thereto, are generated and transmitted to the digital sign via the same or a different communication network. The usage rate is a function of the time units being used for advertising and all the available time units in the target time slot, all the time slots, or a subset of all of the time slots. | 01-24-2013 |
20130024297 | MARKETING MESSAGE PROVIDING SYSTEM AND METHOD - Disclosed are a marketing message providing system and method. The marketing message providing system is capable of providing a marketing message for inducing the user to access a service of a business owner. Through the marketing message, the user is able to receive targeted information and the business owner is provided with the opportunity in which the user can access the service of the business owner, thereby improving profits. | 01-24-2013 |
20130030929 | RESERVE PRICE RANDOMNESS IN ONLINE ADVERTISING - The present invention provides techniques that may be used in connection with or as part of an online advertising auction-based exchange. Techniques are provided in which reserve prices, which may set minimum amounts for winning bids, are randomized. For a set of one or more auctions during a time period to which a single reserve price would otherwise apply, one or more randomized reserve prices may instead be applied. Use of randomized reserve prices can smooth otherwise abrupt responses resulting from advertiser bid modifications, and lead to desirable marketplace characteristics or marketplace optimization. | 01-31-2013 |
20130060645 | GENERATING FEES AND REVENUES FROM MODIFIED LOGOS - Provided are methods and systems for creating and generating modified logo images. In one example embodiment, the method includes obtaining an original logo image associated with a first brand, wherein the original logo image has a corresponding recognition value, and identifying one or more areas of the original logo image for modification. The method further includes obtaining one or more replacement images associated with a second brand, wherein the one or more replacement images meet one or more predetermined criteria and replacing the one or more areas of the original logo image with at least a portion of the one or more replacement images to create a modified logo image. The method further includes displaying the modified logo image, wherein one or more parties selected from a party associated with the one or more replacement images or a party associated with the original logo image is receiving a fee or is generating a revenue that is directly associated with the modified logo from a third party. | 03-07-2013 |
20130066726 | METHODS AND SYSTEMS FOR BIDDING AND DISPLAYING ADVERTISEMENTS UTILIZING VARIOUS COST MODELS - A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user; decreasing loss or waste in advertisement space and opportunity for the publisher; and displaying advertisements only for an appropriate duration and being charged according to actual duration for the advertiser. In embodiments, the cost for a certain branding effect can be measured and used with higher accuracy. In embodiments where multiple advertisements are shown simultaneously or at various timings, the technology introduced here provides unique bidding models to allow an advertiser to bid for advertising space, of an advertisement display. The bidding models incorporate bidding based on CPS, a function of CPS and cost-per-click, effective CPS, etc. Conversion models for comparing advertising schema using traditional and newly introduced models are also disclosed. | 03-14-2013 |
20130080265 | AUCTION MODULES IN PRIVATE ONLINE ADVERTISING SYSTEMS - An auction module and one or more private bidding modules operate within a client system to select information items for presentation to users. Upon receiving content with space or opportunities for presenting information items to users, the auction module initiates an auction between the private bidding modules. Each private bidding module may use a user profile, information item attributes, and content attributes to select one or more previously stored information items for possible presentation to the user. The private bidding modules submit bids to the auction module for the selected information items. The auction module determines a winning bid and may provide the corresponding information item for presentation within the content. Users' privacy is protected because the auction module and private bidding modules operate autonomously in the client system in conducting auctions, selecting information items for possible presentation, and submitting bids, so that outside entities never access private user information. | 03-28-2013 |
20130085867 | Niche Keyword Recommendation - A computing device is described herein that is configured to select a subset of keywords from a plurality of keywords based at least on measures of competition associated with the keywords and to suggest the selected subset for bidding. The plurality of keywords is relevant to at least one advertising target. The computing device calculates a measure of competition for a respective keyword based on a number of bidders for the respective keyword and on a number of available advertisement slots in search results provided responsive to queries for the respective keyword. | 04-04-2013 |
20130085868 | SYSTEM AND METHOD FOR GENERATING AN EFFECTIVE BID PER IMPRESSION BASED ON MULTIPLE ATTRIBUTION OF PAY-PER-CONVERSION ADVERTISING - A system and method for calculating an effective bid per impression are disclosed. The system and method may receive a price per conversion bid of an advertiser and information from at least one user. The information may comprise a user state of the user. In some embodiments, the user state may comprise a number of times that the user has previously viewed the advertisement. The user state may be input into a user behavioral model to determine predictive values of the user behavior. An effective bid per impression may then be calculated based on the predictive values of the user and the advertiser's bid per conversion. | 04-04-2013 |
20130097027 | Task-Based Advertisement Delivery - A task guidance tool that displays instructional steps and associated advertisements may facilitate the accomplishment of a task by users who are otherwise unfamiliar with the task. The task guidance tool may be developed from input data mined from various sources. The task guidance tool may display a series of step pages in which each step page include instructions for accomplishing a corresponding step of the task. Further, one or more step pages of the task guidance tool may be provided with selected advertisements that are displayed with the step instructions. | 04-18-2013 |
20130097028 | Dynamic Floor Pricing for Managing Exchange Monetization - Systems and method are provided for conducting an auction to match an advertising payload to an available advertising impression. In the auction, a dynamic floor price is provided. The dynamic floor price provides a way for a publisher to incorporate the internal value of the available impression into the auction process, while still allowing the publisher to maximize the value of the available impression by exposing the impression to bids from outside parties. The dynamic floor price can be calculated based on both internal valuations of an available impression as well as external valuations derived from feedback from prior auctions. To facilitate determination of a dynamic floor prices, advertisers and available impressions can be categorized into various segments. | 04-18-2013 |
20130117130 | OFFERING OF OCCASIONS FOR COMMERCIAL OPPORTUNITIES IN A GESTURE-BASED USER INTERFACE - Methods, systems, and techniques for presenting commercial opportunities to be used in a gesture-based user interface are provided. Example embodiments provide a Gesture Based Content Presentation System (GBCPS), which enables a gesture-based user interface to offer occasions for an opportunity for commercialization related to a portion of electronic input that has been indicated by a received gesture to one or more sponsors of content. In overview, the GBCPS allows a portion (e.g., an area, part, etc.) of electronically presented content to be dynamically indicated by a gesture. The GBCPS examines the indicated portion in conjunction with a set of (e.g., one or more) factors to determine which opportunity for commercialization to present which is dynamically or has been previously associated with the content indicated by the gesture. Once the opportunity for commercialization is determined, it is then presented to the user in conjunction with the indicated product and/or service. | 05-09-2013 |
20130124339 | Providing Multiple Creatives for Contextual Advertising - Methods for providing multiple creatives in a display order are disclosed. A user may request a resource, and a request for an advertisement may be received. A plurality of advertisements responsive to the request are identified. Each advertisement may be associated with one or more creatives, and a display order for each of the one or more creatives. An advertisement from the plurality of identified advertisements is selected based on a bid amount associated with each identified advertisement. One of the creatives of the selected advertisement is then provided, based on the display order of the creatives associated with the selected advertisements. The user may make a request for a second resource, and a second request may be received. Advertisements responsive to the second request may be identified. A second creative, according to the display order, may be provided to the user from an advertisement selected based on bid amount. | 05-16-2013 |
20130124340 | Match engine marketing - Enabling advertisers using a computer network such as the Internet and a match engine to submit their offerings to product, service, benefit seeking entities. In some embodiments, a database having accounts for the providers is made available. Accounts contain contact and billing information for an advertiser; and at least one offering having at least a description, a criteria set comprising one or more criterion factors, and a bid amount. An advertiser influences a position of an offering in the advertiser's account by first selecting offering relevant criteria. The advertiser enters the criteria and the description into a listing; influencing at least in part the position for the listing within a results page through an online bidding process. This results page is generated in response to a seeking entity query of the match engine. Pay for performance demographic, geographic, psychographic criteria/characteristics targeted directly advertising (frictionless advertising) is enabled. | 05-16-2013 |
20130132207 | INFORMATION SERVICE FOR FACTS EXTRACTED FROM DIFFERING SOURCES ON A WIDE AREA NETWORK WITH TIMELINE DISPLAY - In one general aspect, a wide area network fact information service system is disclosed. It includes a real time database that stores information about facts on the network by recording at least an identifier and an occurrence timepoint for each fact, with the occurrence timepoint identifying a time at which the fact occurred. It also includes fact-based expression logic operative to interact with expressions that define relationships between facts based on both their identifiers and their timepoints, and a timeline display interface operative to display a timeline that shows a temporal relationship between facts. | 05-23-2013 |
20130132208 | ONLINE MAP ADVERTISING - Systems and methods for selecting advertisements for presentation in a map space are disclosed. Map requests are received, map spaces identified, advertisement bids are received for advertisement space within the map spaces, and advertisements are selected for presentation in the map space based on the advertisement bids. The advertisement bids can be selected through an auction. | 05-23-2013 |
20130138514 | ADVERTISEMENTS WITH MULTIPLE TARGETING CRITERIA BIDS - An advertising system may enable an advertiser to associate multiple targeting criteria bids with an advertisement. The targeting criteria bids include a bid amount and a targeting criteria defining a group of users who may be delivered the advertisement. The cost for the advertisement is the sum of the bid amounts associated with the targeting criteria that match the user profile of the viewing user. | 05-30-2013 |
20130151350 | GRANULAR CONTROL APPLICATION FOR DELIVERING ONLINE ADVERTISING - Ad segments on a Web page are filled with ads that are served by a service provider operating between a user computer and publisher on one end and multiple ad serving entities on the other. The service provider implements a bidding process for the ad segment. The winning ad serving entity (DSP, ATD, advertiser, etc.) has its ad delivered to the user browser by the service provider where it is displayed in the Web page. The floor e-CPM for the ad segment is determined by the publisher using data related to the user (demographic, geographic, socio-economic, etc.), information on the ad segment (e.g., location on page), and relationships the publisher (e.g., a DSP having a relationship with the publisher may be offered a lower e-CPM). The service provider provides tools and highly granular information for the publisher in order to create an appropriate floor e-CPM for the ad segment. | 06-13-2013 |
20130151351 | AD-HOC WEB CONTENT PLAYER - A system for dynamically playing information using conventional feeds and ad-hoc feeds to produce “playable” content includes a device that executes a player engine, the player engine collecting, combining and sequencing items to play based on selection criteria and device context, of text, image, video content by parsing selective tags, patterns, text, identifiers and resource types of interest on resources such as web pages to produce playable content, storing the playable contents results from parsing in a queue of playable feed items, selecting items from the queue to produce an ad-hoc feed and playing the ad-hoc feed. | 06-13-2013 |
20130159116 | METHOD FOR PREDICTING NEWS CONTENT - A news and/or search engine system predicts events and stories based on existing events, stories, etc., extracted from a knowledge domain. These predictions can be used for a number of different purposes, including locating new content and actual event outcomes. | 06-20-2013 |
20130198011 | REAL-TIME BIDDING OPTIMIZATION THROUGH UTILIZATION OF MOBILE CHARACTERISTICS - A method for optimizing real-time bidding utilizing mobile device characteristics in a computer system is disclosed. Digital media content, such as music, games and applications (“apps”) are widely available with the popularity of mobile computing. Advertisers of such digital media content that utilize real-time bidding would appreciate it if their advertisements were more closely related to users most likely to download their digital media content. In one method, an inference may be made through collected device characteristics that the same mobile device that has downloaded digital media had previously interacted with a real-time bidding advertisement for the digital media, and that through evaluation of an advertisement placement characteristic from the advertisement, new advertisement placements may be optimized based on the evaluation. | 08-01-2013 |
20130218690 | ANNOTATING CONTENT - Content can be annotated with indications that contextually-related content associated with the annotation is available to a user in order to allow a user to more easily locate and access contextually-related content, particularly where hypertext links are unsuitable, such as for graphic and/or audio content. The location of the annotation within the content can indicate the portion of the content to which the contextually-related content pertains, and can be associated with a summary of the contextually-related content, such as a summary of the content, a brief explanation of the relatedness of the related content, and/or an indication of the source or the contextually-related content. | 08-22-2013 |
20130226713 | BID DISCOUNTING USING EXTERNALITIES - Advertisers provide bids for the placement of one or more advertisements on web pages, along with a set of externalities. The externalities from an advertiser indicate discounts that can be applied to their bid based on information learned from a browse history of a user. The externalities may include externalities based on previous viewings of advertisements from the advertiser by the user, externalities based on previous viewings of advertisements from competitor advertisers viewed by the user, and externalities based on web pages or domains that have been visited by the user. When a request for an advertisement is received, the externalities are used to discount the provided bids based on the browse history of the user. An advertisement is then selected based on the discounted bids. | 08-29-2013 |
20130238448 | Guaranteeing Delivery of Ad Impressions - Various embodiments pertain to techniques for forecasting and providing guaranteed delivery of ad impression opportunities using real-time bidded platform inventories. In various embodiments, bid landscape data, such as information regarding a number of impression requests by a particular supply unit, a time of the impression requests, and an amount of a winning bid for the impression requests, is recorded for use in forecasting an available impression volume as a function of cost. The forecasted available impression volume represents a number of ad impression requests likely to be obtained through real-time bidding channels. In various embodiments, an advertiser can place an order for a number of ad impressions at a particular price, and the ad impressions ordered can be specifically allocated for that advertiser. The number of ad impressions ordered by an advertiser that are guaranteed vary depending on the price and the available volume forecasted at that price. | 09-12-2013 |
20130246191 | BID AGENT POOL - Techniques are provided which improve performance of bid agents on online advertising exchanges. Methods and systems elicit an advertiser's goals for an online advertising campaign. One or more bid agents are selected to be included in a bid program based at least in part on the goals. Each of the bid agents is matched to one or more goals, and each of the bid agents is configured to calculate a bid for an ad call based at least in part on predetermined rules. One or more parameters of the selected bid agents are set based at least in part on marketplace conditions in an online advertising exchange. | 09-19-2013 |
20130262240 | SYSTEM AND METHODS TO CONNECT PEOPLE IN A MARKETPLACE ENVIRONMENT - Systems and methods to provide telephonic connections. In one embodiment, a method includes: providing a listing on a marketplace, the listing including an assigned reference to be used to initiate a real time communication connection; and billing for a real time communication lead generated from presenting the listing in response to a real time communication initiated via the reference. In one embodiment, a method includes: conducting online auction of telephonic leads; determining a way to present listings based at least partially on received price bids on the telephonic leads (e.g., the order of placement, the selection for placement, etc); and providing the listings with information to initiate a telephonic connection in a way trackable to measure a number of telephonic calls generated from presenting the listings. | 10-03-2013 |
20130268374 | Learning Accounts - Techniques are provided for use in an auction in which selected content items, or advertisements, of content providers, or advertisers, are selected and served, and in which, for an item served in response to a serving opportunity, contingent upon occurrence of a specified user action, an associated provider's account is charged a first sum and an associated publisher's account is credited a second sum. Performance of particular content items may be explored, such as ones for which little or no historical performance information may be available. Content item selection may be based at least in part on an objective of acquiring learning information that can be used in prediction of future performance of the content item. The associated provider's account may be charged a sum that reflects a learning value component, but the associated publisher's account may be credited a sum that does not reflect a learning value component. | 10-10-2013 |
20130268375 | Identifying the Physical Location of Internet Service Providers - Apparatus and methods are provided for identifying the physical location of internet service providers. Requests for data are received from a plurality of locatable browsing clients that include the IP address of the internet service provider that each of the locatable browsing clients is connected to, and geolocation data identifying the physical location of each of the plurality of locatable browsing clients. These requests are stored in records in a first database. A query is then performed on the first database to identify records where the originating IP addresses match and the geolocation data match within a threshold range; the results of the query are then stored in records in a second database. The records in the second database can then be used to provide location-specific data to clients in a web server implementation, or make bids on advertising opportunities based upon a browsing client's location. | 10-10-2013 |
20130282495 | Auctioning Segmented Avails - Various embodiments enable auctioning of segmented advertisement insertion opportunities, e.g., segmented avails, associated with distributed content. In at least some embodiments, bids from advertisers to place advertisements in conjunction with a segmented avail are obtained. The bids that are obtained can have different durations (e.g., 60, 30, 15 seconds) that can be selectively enabled by a segmented avail in various combinations to fill a total duration of the segmented avail. Ranking criteria and/or logic can be applied to rank the bids one to another. In at least some embodiments, the bids are ranked within groups corresponding to different time durations. Bids can be allocated to the segmented avail by testing one or more combinations of the bids and selecting a winning combination based at least in part upon a sum of the ranks associated with bids in the combination. | 10-24-2013 |
20130297428 | System For And Method Of Automatic Optimizing Quantitative Business Objectives Of Sellers (Advertisers) With Synergistic Pricing, Promotions and Advertisements, While Simultaneously Minimizing Expenditures and Discovery and Optimizing Allocation Of Advertising Channels That Optimize Such Objectives - An Internet system for and method of automatic optimizing quantitative business objectives of sellers (advertisers) with synergistic pricing, promotions and advertisements, while simultaneously minimizing expenditure and discovery and optimizing allocation of advertising channels that optimize such objectives. | 11-07-2013 |
20130297429 | CONTENT DISTRIBUTION SYSTEM AND METHOD - Methods, systems, and articles of manufacture consistent with the present invention provide an electronic marketplace that matches units of content from secondary content providers with suitable vacancies from primary content providers. Vacancies may constitute, or be included in, any digital transmission containers, such as a television or radio programming, web pages, and the like. Specifically, the electronic marketplace automatically matches content offered by secondary content providers with vacancies offered by primary content providers thus filling the vacancies in these containers through a real-time content trading, placement, and distribution system. To do so, attributes associated with the vacancies and with units of secondary content are used to trade and match suitable vacancies with suitable content. This invention enables both secondary content owners and vacancy owners (primary content providers) to obtain the full commercial benefit of their secondary content and containers. | 11-07-2013 |
20130304589 | BIDDING ON TRANSACTION DATA - Transaction data of consumers is stored in a data store. Offer entries of merchants are received from a plurality of merchant computer systems and stored in the data store in association with respective merchant accounts. At least a representation of the transaction data is transmitted to the merchant computer system. A bid is received from each of the merchant computer system for the transaction data. The bids are compared and an activation level of one or more of the offer entries is set based on the comparison of the bids. The offer entry is transmitted to a consumer device based. The transmission of the offer entry is dependent on the activation level of the offer entry. | 11-14-2013 |
20130311303 | ADVERTISEMENT SYSTEM WITH AUCTION/BIDDING FOR ADVERTISEMENT PLACEMENT OPPORTUNITIES - Embodiments of the invention may include receiving a plurality of bids, wherein each bid corresponds to an advertisement placement opportunity in a plurality of video frames generated by a graphics processing system in response to instructions from a software application. In addition, a winning bid may be determined from the plurality of bids by evaluating the plurality of bids. Further, an advertisement corresponding to the winning bid may be provided to the graphics processing system, wherein the graphics processing system is operable to include the advertisement in the plurality of video frames for display. | 11-21-2013 |
20130311304 | Automated Channel Abstraction for Advertising Auctions - In a computer-implemented method of determining an abstraction of a plurality of differentiated goods available for exchange, data regarding each differentiated good is stored in a computer storage, wherein the data regarding each differentiated good includes an attribute value assigned to at least one attribute of the differentiated good. A processor of a computer determines a first abstraction of the plurality of differentiated goods based on the stored data. The first abstraction includes at least one abstract good. Each abstract good includes one or more differentiated goods. At least one abstract good of the first abstraction includes at least two distinct differentiated goods. The processor determines for each abstract good a specification for the abstract good based on the data regarding one or more differentiated goods forming the abstract good. The processor stores in the computer storage the specification determined for each abstract good. | 11-21-2013 |
20130325636 | Systems And Methods For Availability Based Computer Marketing Campaign Optimization - A method and system for availability based computer marketing optimization is presented. An advertiser maps product identifiers representing products and/or services for their respective business in a campaign management system. The product identifiers are mapped to keywords and/or advertisements in the campaign management system. Competitive bidding on the keywords determines placement of the advertisements in search engine results or websites accessed by an advertisement server, in some embodiments. Rules are implemented in a campaign management system to automatically determine modifications based on the availability of a particular product identifier representing a product or service. In some embodiments, the modifications are implemented at the search engine and/or advertisement server. | 12-05-2013 |
20130346218 | Bidding on Impression Opportunities Using Confidence Indicators - Various embodiments pertain to techniques for utilizing confidence indicators to adjust bidding values used to obtain impression opportunities. In various embodiments, a system clusters a plurality of ad impression opportunities according to received information regarding each of the ad impression opportunities. Information about the clusters, referred to as data spots, is calculated and utilized to classify the data spots into one or more categories. Bidding strategies are assigned to each category. When the system receives an ad impression opportunity from an impression provider, the system identifies a data spot to which the received ad impression opportunity corresponds and determines a bid for the ad impression opportunity according to the bidding strategy assigned to the category into which the identified data spot is classified. | 12-26-2013 |
20130346219 | BID ESTIMATION FOR CONTEXTUAL ADVERTISEMENTS - Methods and systems for estimating the value of a contextual ad impression are provided. Requests for value-based bids for ad impressions are received from bidders and the value of the ad impression is estimated based primarily upon leveraging sell-side data (user and publisher). The estimation is highly economized through a fast implementation of k-nearest-neighbor (kNN) regression. Embodiments of the present invention further address the cold-start problem or the exploration vs. exploitation requirement by Bayesian (hierarchical) smoothing using a beta prior, and adapt to the temporal dynamics using an autoregressive model to decay importance of certain data. | 12-26-2013 |
20140006170 | AUCTION TIERING IN ONLINE ADVERTISING AUCTION EXCHANGES | 01-02-2014 |
20140006171 | METHOD OF OFFLINE EXPERIMENTATION ENVIRONMENT AND APPARATUS CONDUCTING THE SAME | 01-02-2014 |
20140006172 | METHOD OF CALCULATING A RESERVE PRICE FOR AN AUCTION AND APPARATUS CONDUCTING THE SAME | 01-02-2014 |
20140006173 | INTERFACE FOR SPONSORING STORIES WITHIN A SOCIAL NETWORKING SYSTEM | 01-02-2014 |
20140012684 | Automated Exchange for the Efficient Assignment of Audience Items - An automated exchange system is provided which includes a smart electronic double auction for allocating audience items among prospective buyers and sellers and for calculating a set of prices for the audience items based on buyer bids from the buyers and seller offers from the sellers, including remote terminals for initiating and transmitting data including buyer bids and seller offers; and a central trade exchange system including a trading means for receiving buyer bids and seller offers from said remote terminals, simultaneously processing the buyer bids and the seller offers, identifying a set of trades in audience items between buyers and sellers which optimize gains obtained by buyers and sellers from the set of trades in audience items based on the bids and offers received by said trading means, and calculating a price for each audience item in the set of trades, and identifying rejected buyer bids and rejected seller offers. | 01-09-2014 |
20140019261 | SPONSORED ADVERTISEMENT RANKING AND PRICING IN A SOCIAL NETWORKING SYSTEM - A social networking system (SNS) provides sponsored stories and organic stories about actions taken by other SNS users to a viewing user. Organic stories are selected based on the likelihood the viewing user is interested in their content. While advertisers compensate the SNS for presentation of sponsored stories, the sponsored stories also include information about actions by other SNS users. To increase the likelihood the viewing user interacts with sponsored stories, a common communication channel is used to present both the sponsored stories and the organic stories. To simplify selection of organic stories and sponsored stories, the SNS determines a common unit of measurement for both and makes selections based on the common unit of measurement. | 01-16-2014 |
20140019262 | PREDICTING VISIBILITY OF CONTENT ITEMS - Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for predicting visibility of web pages. The method comprises identifying web pages that include slots for presenting content. The method further comprises, for each slot, creating a fingerprint based on a URL associated with the page and structural information associated with the slot's location on the page, determining a likelihood of the slot being visible when the web page is initially presented, the likelihood in the form of a predictive model, and saving the fingerprint and predictive model in a data structure. The method further comprises receiving a request for content from a web page, creating fingerprints associated with the web page, and comparing the fingerprints to fingerprints in the data structure. When a matching fingerprint is located, prediction data is used that is associated with a matching fingerprint for the web page. | 01-16-2014 |
20140019263 | METHOD AND SYSTEM FOR SELECTING ADVERTISEMENTS TO BE PRESENTED TO A VIEWER - A rules evaluation engine operable to select optimal content for presentation to the viewer at each presentation opportunity. The engine evaluates segmentation rules associated with each particular content item in parallel, and then selects the best content to be presented. Priorities determined during evaluation sort out which content items will be presented. Real time dynamic enrichment of the decision making context occurs by retrieving additional information required to evaluate the rules. Logging and administrative processes for managing the segmentation rules are also realized. | 01-16-2014 |
20140025509 | METHODS AND APPARATUS FOR BID OPTIMIZATION AND INVENTORY SCORING - Methods for bid optimization and inventory scoring are provided. The method comprises receiving a definition of a success event associated with a campaign that has a set of campaign parameters. The method also comprises calculating an impact estimate for a performance measure of the success event. The impact estimate is calculated based on a set of auction parameters and a set of historical data associated with a browser. The method further comprises defining a bidding function based on the impact estimate, a set of characteristics of the browser, and the set of campaign parameters. The method also comprises calculating, after calculating the impact estimate and defining the bidding function, a bid value using the bidding function. The method also comprises sending a signal having the bid value to a real-time bidding exchange. | 01-23-2014 |
20140032334 | PRICE AND INVENTORY PREDICTION FOR DISPLAY CONTENT - A computer-implemented method includes receiving a computer-implemented model to process parameters of a content delivery campaign and a bid price for delivery of content in content delivery slots. The price to be paid is based on a losing bid. Processing the parameters and bid price determines an estimated price to be paid for the delivery of content and a metric describing an estimated result of the content delivery campaign. The method also includes receiving parameters of the content delivery campaign and the price to be bid for delivery of content. The method also includes processing the model and the price to be bid to determine the estimated price to be paid and the metric describing the estimated result of the content delivery campaign. The method also includes providing information about the estimated price and the estimated result to a content provider to facilitate selection of a final bid price. | 01-30-2014 |
20140032335 | ADJUSTING AD COSTS USING DOCUMENT PERFORMANCE OR DOCUMENT COLLECTION PERFORMANCE - Documents or document sets may be scored to reflect a value of an action, such as a selection for example, when an ad is served with the document (or a document belonging to a document set). A cost associated with the action with respect to an ad that was served with a document may then be adjusted using the score. For example, ad scores may be accepted or determined, and a document may be scored using the ad scores when served with the document and ad scores across a collection of documents to generate a document score. Each of the ad scores may indicate a value of an action with respect to an ad, such as a conversion rate, or a return on investment for an ad selection for example. Document scores used in this way may help advertisers get a more consistent cost per conversion, or return on investment, without requiring them to enter and manage various offers for various documents and/or various ad serving systems having various conversion rates or returns on investment. | 01-30-2014 |
20140058848 | COOPETITIVE AD AUCTION SYSTEM AND METHOD - A single advertisement may provide benefits to multiple parties. The results discussed herein show that an ad auctioneer may improve both his own revenue and consumers' welfare by implementing an ad auction that allows cooperation among advertisers in a single ad while maintaining competition between ads. This may be called a “coopetitive” ad auction. An auction system may be configured to implement a coopetitive approach in which bids express complex preferences over ads. In particular, multiple bidders may be allowed to value a single ad, and a single bidder may be allowed to value multiple ads. Accordingly, an advertiser can derive value from clicks on multiple ads. | 02-27-2014 |
20140058849 | System and Methods for Generating Dynamic Market Pricing for Use in Real-Time Auctions - A system and methods for generating dynamic market pricing that is fair for both publishers and advertisers and the use of the pricing in real-time auctions. When a user views content over the internet, an online publisher provides content to the user with executable instructions, which notify an advertisement source that there is an impression for filling by an advertiser. The impression is submitted to a real-time bidding market for competing advertisers to bid to fill the impression with an advertisement. The system and methods generate dynamic pricing for the individual competing advertisers and use the dynamic pricing to compare advertiser bids to determine a highest or winning bid and a clearing price associated with the highest or winning bid. | 02-27-2014 |
20140074626 | INFORMATION PROCESSING APPARATUS AND METHOD, PROGRAM, AND INFORMATION PROCESSING SYSTEM - The information processing apparatus includes: an extracting unit configured to extract predetermined feature information from an image; an order-information generating unit configured to generate order information for ordering competitive bidding for selecting output information, by using the feature information extracted by the extracting unit; a competitive-bidding unit configured to conduct the competitive bidding to select output information on the basis of the order information generated by the order-information generating unit; and an output unit configured to output the output information selected in the competitive bidding conducted by the competitive-bidding unit. | 03-13-2014 |
20140081772 | COMPUTERIZED SYSTEMS AND METHODS FOR ANONYMOUS COLLABORATIVE AUCTIONS - A computerized auction system is used for collecting bids from a plurality of producers. The bids are placed on individual components of a multi-component ensemble. Bids from separate marketers are added and affect the rank of a single ensemble within a potential consumer's ensemble search result. The bids are cooperative as the separate bids on the components are added to form the single bid on the ensemble. The bids are anonymous such that each bidding marketer is kept unaware of whether another marketer's bid was combined with the bidding marketer's bid. | 03-20-2014 |
20140089106 | METHOD AND SYSTEM FOR FORMULATING BIDS FOR INTERNET ADVERTISING USING FORECAST DATA - A system and method for formulating a bid on an impression for an Internet advertising campaign using market forecast data are provided. The system and method comprise determining a bid policy using an advertiser goal type, an advertiser payment type, and a budget parameter. Historical impression data pertaining to the advertising campaign is sampled using any applicable sampling technique. The sampled data is used to derive forecast data that predicts the future state of the market. The bid policy and the forecast data are used to derive a spend curve, from which an optimal bid is formulated that results in a proper and efficient allocation of the advertiser's budget. | 03-27-2014 |
20140095323 | Method of Second Price Auction with Monopoly Reserve Price and Apparatus Conducting the Same - The present application relates to systems and computer-implemented methods for conducting a second price auction associated with an opportunity to realize an online advertisement. In some implementations, advertisers may be informed with the opportunity to realize the online advertisement, and may be provided with information associated with a user that may view the opportunity to realize the online advertisement; an individual reserve price may then be determined for each advertiser, based on the advertiser's individual bidding preference and the information associated with the user; and then the auction may be conducted to determine a winning bidder among candidate advertisers whose bidding price is higher than the individual reserve price associated therewith, using second price method. | 04-03-2014 |
20140095324 | Systems and Methods for Serving Secure Content - A method and system for maintaining and delivering secure online content includes facilitating registration of secure content with an online content placement auction system, auditing the registered content to ensure security requirements for the registered content are met, and holding an auction among bidders for placement of content in a secure online content space. The process of holding an auction for the content space includes receiving a call for secure content to be served in the content space, transmitting a bid request to bidders in response to the call, receiving bid replies having bid amounts and proposed content to be securely served in the content space, and determining a qualifying subset of the received bid replies having proposed content approved as secure. | 04-03-2014 |
20140095325 | OPTIMIZING MONETIZATION WITH BRAND IMPACT SCORING - Systems and methods for generating a bid for use in a content auction include providing brand-related content to a client device for presentation with first-party content. The method also includes receiving activity data indicative of online activity regarding the brand and analyzing the activity data to determine a brand impact score. The method further includes generating a content auction bid using the brand impact score. | 04-03-2014 |
20140100968 | DETERMINING BIDDER-AWARE VALUES FOR CONFIGURABLE AUCTION PARAMETERS - Systems, methods, and computer-readable storage media are provided for determining configurable auction parameters based upon historic auction information that includes identities of auction participants or bidders. Such configurable auction parameters specify values to be applied for particular auction parameters (e.g., floor price), at the time of an auction for available advertising space, when one or more of the auction participants are associated with specified identities. Further provided are systems and methods for, at the time of an auction for available advertising space, determining auction parameter values in accordance with configurable auction parameters. | 04-10-2014 |
20140100969 | BUCKETIZED AUCTION FOR ONLINE OFFERS - Methods, systems, and apparatuses, including computer programs encoded on computer-readable media, for computing a displayable size for a device, a default visible area for the device, and a number of pages of content based upon historical device click-through data and pagination data. A size of an advertising candidate set is determined. The advertising candidate set, containing one or more advertisements, is determined based in part upon a query. The advertising candidate set is categorized into two or more buckets. The advertisements within each bucket are ranked. Selected advertisements based upon the ranked advertisements to send to the device are determined. | 04-10-2014 |
20140108159 | SIMULATOR FOR A REAL-TIME BIDDING SYSTEM - A multistage online auction for electronic advertising is described including simulation. A first stage auction occurs internally within a demand-side platform where multiple advertiser clients compete to determine whose advertisement is submitted to at least one external auction site. Within the internal auction, an advertiser client optionally simulates their participation. All bidders enter a bid and campaign targeting parameters. A simulating bidder's campaign is processed in real time just as those of real bidders. Ad placement opportunities received from an external auction site are filtered for each campaign producing a list of targetable impressions. For each targetable impression, the client placing the highest real bid has their ad and bid submitted to the second stage external auction. A simulating bidder receives a report on targetable impressions for their campaign. A targetable impression for a simulated bid that is higher than any real bid is reported as a winnable impression. | 04-17-2014 |
20140108160 | PRESENTING SPONSORED AND UNSPONSORED CONTENT IN SEARCHES OF TRAVEL PRODUCTS - The disclosed embodiments provide a system that processes a query from a user. During operation, the system obtains a set of travel products matching the query. Next, the system provides a minimum bid for each of the travel products and enables additional bidding on the travel products by a set of suppliers associated with the travel products. The system then generates a ranking of the travel products based on the minimum bid, the additional bidding, and a set of quality scores associated with the travel products. Finally, the system provides the travel products to the user based on the ranking. | 04-17-2014 |
20140108161 | DRIVING DIRECTIONS WITH LANDMARK DATA - In one of many possible embodiments, an exemplary system includes a landmark data subsystem providing landmark data and a driving directions subsystem communicatively coupled to the landmark data subsystem. The driving directions subsystem is configured to generate driving directions in response to a request received from an access device. The driving directions include a least a subset of the landmark data, which is representative of one or more landmarks located along a route defined by the driving directions. The driving directions subsystem is further configured to provide data representative of the driving directions to the access device. In certain embodiments, the driving directions subsystem is configured to provide to the access device a selection tool enabling a user of the access device to select between displaying and hiding the landmark data. | 04-17-2014 |
20140114773 | ADVERTISING INVENTORY ALLOCATION - A simultaneous ascending price auction (“SAA”) can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots (“spots”). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SAA mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks. | 04-24-2014 |
20140122253 | SYSTEMS AND METHODS FOR IMPLEMENTING BID ADJUSTMENTS IN AN ONLINE ADVERTISEMENT EXCHANGE - A system and method for implementing bid adjustments in an online advertisement exchange are disclosed. A plurality of bids from a plurality of advertisers may be received for an online advertisement opportunity. A first advertiser may be associated with a first bid bias value. In some embodiments, if the first advertiser is associated with a first bid bias value, then the bid received from the first advertiser may be adjusted based on the first bid bias value. For example, an adjusted bid may be calculated based on the bid received from the first advertiser and the first bid bias value. The online advertisement exchange may conduct an online auction with the adjusted bid from the first advertiser. If the first advertiser wins the auction based on the adjusted bid, then the first advertiser may be charged the value of the bid received from the first advertiser instead of the adjusted bid value. | 05-01-2014 |
20140122254 | COMPOSITE BIDDING SYSTEM - Systems, methods, and computer-readable storage media that may be used to allow composite bidding in auctions are provided. One method includes receiving a plurality of initial bids. Each initial bid includes a bid amount for a content item to be displayed. The method further includes receiving one or more supplemental bids. Each of the supplemental bids is associated with one or more of the plurality of initial bids and comprises a supplemental amount. The method further includes determining, for each of the initial bids, a combined bid amount based on the bid amount of the initial bid and the supplemental amount of any supplemental bids associated with the initial bid. The method further includes determining one or more of the plurality of initial bids to win the auction based on the combined bid amounts. | 05-01-2014 |
20140129350 | ADVERTISEMENT DISTRIBUTION APPARATUS AND ADVERTISEMENT DISTRIBUTION METHOD - An advertisement distribution apparatus of the present application includes a storage unit, a calculating unit, a determining unit, and a distributing unit. The storage unit stores a value related to degree of association with content to which advertisement information is allowed to be distributed. The calculating unit calculates degree of association between content and advertisement information upon receiving a distribution request for advertisement information to be distributed to the content. The determining unit determines whether the degree of association calculated by the calculating unit is within a range determined by the value related to the degree of association stored in the storage unit. The distributing unit distributes the advertisement information as advertisement information to be distributed to the content when the determining unit determines that the degree of association is within the range. | 05-08-2014 |
20140129351 | Systems and Methods for Programmatically Arbitraging Viewable Ad Space - Systems and methods presented herein may programmatically predict that ad space will be in view on a user's screen upon a web page or other content loading, and arbitrage the ad space by selling it in a real-time viewable-only auction. The ad space may be located within content being loaded on a user computing device, such as a webpage, and the system may learn whether the ad space is in view by placing code (a self-monitoring ad tag) along with the advertisement. The self-monitoring ad tag may be executed by the user computing device to assist in determining the viewability of the ad space upon the content loading or shortly thereafter. This may allow an exchange to log known viewable ad space, and make correct decisions regarding whether to sell that ad space as viewable in the future. | 05-08-2014 |
20140129352 | Systems and Methods for Detecting and Reselling Viewable Ad Space Based on Monitoring Pixel Sequences - Systems and methods presented herein may programmatically predict that ad space will be in view on a user's screen upon a web page or other content loading based on monitoring for a sequence of pixels. The ad space may be located within content being loaded on a user computing device, such as a webpage, and the system may learn whether the ad space is in view by placing code (a self-monitoring ad tag) along with the advertisement. The self-monitoring ad tag may be executed by the user computing device to assist in determining the viewability of the ad space upon the content loading or shortly thereafter. This may allow an exchange to log known viewable ad space, and make correct decisions regarding whether to sell that ad space as viewable in the future. | 05-08-2014 |
20140136336 | FLOOR PRICE MANAGEMENT IN AN ONLINE AUCTION SYSTEM FOR ADS TO BE PLACED IN A DIVERSIFIED CONTENT INVENTORY - An auction for ad inventory to be placed in streaming video content is characterized by a floor (minimum) price. A seller component receives, via a real time auction exchange system, a request for a set of ad impressions meeting specified criteria to be delivered by an online video streaming system, sometimes referred to as an “auction lot”. The seller component determines a floor price based on an inventory pressure calculated for the auction lot in response to receiving the request. The seller component determines the inventory pressure based on an inventory pressure determined for an inventory segment identified by the auction lot. The auction lot may then be entered into a bidding process including at least one bidder wherein bids less than the floor price are not accepted. | 05-15-2014 |
20140136337 | Systems and Methods for Self-Monitoring Ad Tags that Solicit Real-Time Advertising Bids - Systems and methods presented herein may programmatically purchase ad space as part of a real-time bidding auction. The ad space may be located within content being loaded on a user computing device, such as a webpage, but instead of placing a traditional advertisement within the space, systems and methods herein may supply a self-monitoring ad tag. The self-monitoring ad tag may be executed by the user computing device to locally monitor events, causing the user computing device to request resale of the ad space at an optimal time. This may allow an exchange to purchase an ad space for a relatively low price and then resell it for a higher price once the ad space becomes visible at the user computing device. | 05-15-2014 |
20140136338 | Systems and Methods for Increasing Win Rates, Volume and Liquidity within an Internet Advertising Exchange - Systems and methods presented herein may facilitate the programmatic purchase of online advertising space as part of a real-time bidding auction. In particular, a second real-time bidding auction may be conducted during a first real-time bidding auction for the same advertising space. A winning bid in the second real-time auction may be modified and submitted as a bid to the first real-time auction in order to increase market participation, liquidity, win rates, and volume within an online advertising exchange. | 05-15-2014 |
20140136339 | Systems and Methods for Real-Time Auction Bid Modification in Conjunction with a Waterfall Environment - Systems and methods presented herein may facilitate the programmatic purchase of online advertising space as part of a real-time bidding auction. In particular, an offer price accepted in conjunction with a waterfall sales environment may be modified and submitted as a bid to the a real-time auction in order to increase market participation, liquidity, win rates, and volume within an online advertising exchange. | 05-15-2014 |
20140136340 | Systems and Methods for Programmatically Identifying and Marketing Instantly Viewable Ad Space in Real-Time - Systems and methods presented herein may programmatically predict whether ad space will be viewable on a user's screen upon a web page or other content loading, and programmatically purchase ad space based on the determined likelihood of view ability. The ad space may be located within content being loaded on a user computing device, such as a webpage, but instead of placing a traditional advertisement within the space, systems and methods herein may supply a self-monitoring ad tag. The self-monitoring ad tag may be executed by the user computing device to assist in determining the viewability of the ad space upon the content loading or shortly thereafter. This may allow an exchange to log known viewable ad space, and later purchase that ad space for resale a higher price based on the viewability. | 05-15-2014 |
20140136341 | Systems and Methods for Identifying In-View Ad Space and Performing Viewable-Only Sub-Auctions in Real-Time - Systems and methods presented herein may programmatically monitor ad space and predict whether ad space will be viewable on a user's screen upon a web page or other content loading. If an exchange is participating in a supply-side auction for ad space and determines the ad space is known to be viewable, the exchange may solicit bids in a viewable-only (i.e., in view only) real-time auction, and pass the winning bid or a modification thereof to the supply-side auction. The exchange may also place the advertisement with a client device and provide code along with the advertisement to verify the advertisement is in view. | 05-15-2014 |
20140136342 | Systems and Methods for Buying Viewable Ad Space Based On Synchronized User Information - Systems and methods presented herein may utilize multiple databases spaced geographically around the world to collect user information, the databases being in communication with one another to synchronize user information. At least in part by matching the synchronized user information to a user characteristic in a bid request, an exchange system may programmatically decide whether to purchase ad space for reselling once it becomes in view on a user's screen. The exchange system may provide a self-monitoring ad tag that may be executed by the user computing device to assist in determining the viewability of the ad space. This may allow an exchange to log known viewable ad space and user information, and later purchase that ad space for resale a higher price based on the viewability and user information. | 05-15-2014 |
20140136343 | Systems and Methods for Re-Auctioning Ad Space After Displaying an Advertisement - Systems and methods presented herein may include an exchange or server that may auction off ad space, place a first advertisement at the ad space on a computing device, and then re-auction the ad space after a period of time for placement of a second advertisement at the ad space on the computing device. An exchange may facilitate placement of the first advertisement along with code that gets executed by the computing device, causing the computing device to wait a period of time after displaying the first advertisement and then contact the exchange to perform a viewable-only (i.e., in view only) real-time auction. The winner of that auction may have its advertisement placed at the same ad space. | 05-15-2014 |
20140136344 | Systems and Methods for Selling An Ad Space On The Same Computing Device Multiple Times - Systems and methods presented herein may include an exchange or server that may sell the same ad space within content on a computing device a plurality of times before the computing device navigates away from the content. This may include programmatically selling the ad space, such as in a waterfall or real-time auction process, placing a first advertisement at the ad space, then receiving an indication that it is time to resell the ad space before the computing device has navigated away from the content. A second advertisement may then be placed at the ad space. Additionally, the programmatic reselling may include reselling the ad space as in-view. | 05-15-2014 |
20140136345 | Systems and Methods for Efficiently Evaluating Online Advertising Inventory Prior To Sale - Systems and methods presented herein may facilitate the programmatic purchase of online advertising space as part of a real-time bidding auction. In particular, online advertising inventory offered for sale may be evaluated to determine if the inventory satisfies predetermined criteria. Information associated with the inventory may be prioritized such that the inventory can be evaluated efficiently and undesirable inventory may be rejected quickly and without consuming additional resources. | 05-15-2014 |
20140143066 | METHOD FOR MAXIMIZING CONVERSION VALUE FOR CONTENT PROVIDED BY A CONTENT PROVIDER - A method for maximizing a conversion value for content provided by a content provider based on a fixed budget includes receiving a total budget of the content provider and a set of keywords for the content provider to bid on. The method further includes determining a conversion value and a cost for each keyword. The method further includes calculating a bid for each keyword based on a comparison of the conversion value for each keyword and the cost for each keyword. | 05-22-2014 |
20140143067 | ONLINE MARKETPLACE TO FACILITATE THE DISTRIBUTION OF MARKETING SERVICES FROM A MARKETER TO AN ONLINE MERCHANT - Methods and systems are provided for use, for example, in e-commerce. E-commerce data from a merchant may be received regarding interactions of customers with a website of the merchant. Characteristics of the e-commerce data may be identified. Based at least in part on the one or more identified characteristics, a plurality of marketing actions may be selected, or automatically selected, that are potentially effective for the merchant. The selected marketing actions may be ranked based at least in part on one or more of a quality score and one or more bids associated with each of the selected marketing actions. A ranked list of the selected marketing actions may be provided, or recommended, to the merchant. | 05-22-2014 |
20140149232 | Systems and Methods for Efficiently Identifying the Most Desirable Buyer of Online Advertising Inventory - Systems and methods presented herein may facilitate the programmatic purchase of online advertising space. In particular, information contained within a request transmitted by a seller of online advertising space may be extracted and used to cross-reference a database containing historical information associated with past transactions involving the sale of online inventory. The historical information may be used to generate a prioritized list of potential purchasers of the inventory and determine a customized offer price to be transmitted to each potential purchaser. The potential purchasers may then be serially contacted until a purchaser of the online advertising space is found. | 05-29-2014 |
20140156420 | SYSTEMS AND METHODS FOR CUSTOMER VALUATION AND MERCHANT BIDDING - A mediator system, which serves as a conduit between a customer and merchants, includes customer profile data. The mediator system analyzes the customer profile data, and assigns an indication to a customer represented by the customer profile data. The mediator system then provides the indication to the merchants, and then receives bids from the merchants. The bids are for establishing a connection between the merchants and the customer. The mediator system provides to a portion of the merchants, based on the bids, a connection to the customer. | 06-05-2014 |
20140164144 | SPONSORSHIP OF MEDIA DESCRIPTION TAGS - Systems and methods for managing and/or controlling tagged data in media content are disclosed herein. A tagging component assigns a tag to a content element in a media item. A bidding component determines a sponsor for the content element. A presentation component presents the tag with information regarding the content element. The information regarding the content element is determined by the sponsor. | 06-12-2014 |
20140164145 | SYSTEM AND METHOD FOR PROVIDING ADVERTISER AUCTIONS BASED ON SEGMENTATION INFORMED BY PURCHASE DATA - A system and method in accordance with exemplary embodiments may include advertiser auctions based on segmentation informed by purchase data, including a financial institution, one or more advertisers, and a bidding server to facilitate advertiser bidding. Additionally, a system and method in accordance with exemplary embodiments may pool customer and/or transaction information in one or more databases. The system and method in accordance with exemplary embodiments may also utilize a bidding server to permit advertisers to bid on access to information or the ability to present an advertisement and/or offer to a customer. | 06-12-2014 |
20140172587 | DYNAMIC FLOOR PRICES IN SECOND-PRICE AUCTIONS - Systems, methods, and computer storage media having computer-executable instructions embodied thereon that dynamically set floor prices in a second price auction for impressions or events. Advertiser bids for the impressions or events are received by the computer system and used to create a statistical distribution. The advertiser with the highest bid for an impression or event is identified. The statistical distribution excludes bids received from the advertiser having the highest bid. The computer system sets a floor price for the impression or event. The floor price is based on the statistical distribution. The advertiser is charged the maximum of the floor price or the second highest bid received from another advertiser for the same impression. The advertisement associated with the advertiser having the highest bid is selected for display in a webpage that corresponds to the impression or event. | 06-19-2014 |
20140180831 | SYSTEM FOR DETERMINING FEES FOR ONLINE AD IMPACT - An electronic device implemented method includes facilitating an auction for an ad space of an advertisement network. A bid and a creative are received from an advertiser for the ad space. An attribute of the creative is determined that is obtrusive to a viewer experience. An extent that the attribute is obtrusive is determined. An extent that the attribute is effective in obtaining a goal of the advertiser is determined. A correlation between the extent that the attribute is obtrusive and the extent that the attribute is effective in obtaining a goal of the advertiser is determined. | 06-26-2014 |
20140180832 | METHODS AND SYSTEMS FOR POPULATING CONTENT ON A WEB PAGE - Methods and apparatus for automatically placing products on a web page to recommend to individuals may include identifying key attributes in content from at least one web page and assigning one or more products to the key attributes. The methods and apparatus may also include assigning retailers to the one or more products. The methods and apparatus may include selecting at least one product associated with a selected key attribute and providing information on the web page about the selected product to allow a consumer to purchase the product from an associated retailer. | 06-26-2014 |
20140180833 | Path Queries - Data identifying a path between two or more geographic locations is received. Path information is identified along or near the path. A relevance is associated to the path information. A subset of the path information having a highest relevance is provided. | 06-26-2014 |
20140188630 | CONFIGURABLE CLEARING PRICE LOGIC FOR AD EXCHANGES - Systems, methods, and computer-readable storage media are provided for altering clearing price logic at auction time. Configurable parameters included in the clearing price logic make the logic configurable at run time based upon one or more of an ad size, the identity of the pages on which ads are presented, the content of the pages on which ads are presented, a targeting segment of which a user or browser ID is a member, or any combination thereof. This enables experimentation in the exchange and optimization of the logic without requiring alterations in the code and ensures that the price paid is at least equivalent to the minimum bid that would have been needed to win the auction. | 07-03-2014 |
20140188631 | BID SYSTEM FOR ADVERTISEMENT OFFERINGS - Systems and methods for a proposal system for advertisement offerings are provided. In an embodiment, the system and method receive at least one criteria for an advertisement from a user; determine a subset of advertisers from a plurality of advertisers stored in a database, wherein the subset of advertisers are determined based on the at least one criteria; request proposals from the subset of advertisers to provide the advertisement; receive proposals from the advertisers in response to the request for proposals; and provide the proposals to the user. The system and method provides for a bidding system that allows users to specifically target advertisements and receives proposals from advertisers capable of meeting the user's requirements. In some embodiments, the system assists in evaluation of the proposals and/or facilitates implementation of an advertisement once a proposal is selected by the user. | 07-03-2014 |
20140188632 | ALLOCATION OF CONTENT INVENTORY UNITS - This specification describes technologies relating to selection and delivery of online content. In general, one aspect of the subject matter described in this specification can be embodied in methods that include receiving a request for allocation of a content inventory unit and a first reserve price. A second price may be determined based in part on the first reserve price and a difference between a highest sharing fraction in a range and a lowest sharing fraction in the range. Adjusted bids may be determined based on received bids and the highest sharing fraction. The methods may further include allocating the content inventory unit to a buyer based on the adjusted bids and the second price, determining a payment to the seller as a maximum of an auction price and the first reserve price, and determining a payment from the buyer based on the auction price and the highest sharing fraction. | 07-03-2014 |
20140188633 | Allocation of Content Inventory Units - This specification describes technologies relating to selection and delivery of online content. In general, one aspect of the subject matter described in this specification can be embodied in methods that include receiving data specifying a set of rules. A rule in the set of rules may include information identifying a set content inventory units and information specifying an action for controlling allocation of content inventory units. The methods may further include receiving a request for allocation of a content inventory unit, identifying a first rule in the set of rules that applies to the content inventory unit, and performing an action specified by the first rule for controlling the allocation of the content inventory unit. The methods may further include receiving bids and allocating the content inventory unit to a buyer based in part on the bids and a result of the action specified by the first rule. | 07-03-2014 |
20140188634 | Sponsorship System - A sponsorship method that includes the steps of: a) providing an electronic database including sponsorship opportunity information; b) allowing one or more potential sponsors to gain access to the sponsorship opportunity information, c) enabling the one or more potential sponsors to offer to purchase a sponsorship opportunity; d) using a data processor to determine, using one or more selection criteria, the suitability of the one or more potential sponsors to the sponsorship opportunity; and e) if the offer to purchase the sponsorship opportunity is accepted, using the data processor to generate a sponsorship agreement based on information in the electronic database and/or information entered into the electronic interface by the one or more potential sponsors. | 07-03-2014 |
20140188635 | ONLINE MAP ADVERTISING - Systems and methods for selecting advertisements for presentation in a map space are disclosed. Map requests are received, map spaces identified, advertisement bids are received for advertisement space within the map spaces, and advertisements are selected for presentation in the map space based on the advertisement bids. The advertisement bids can be selected through an auction. | 07-03-2014 |
20140214555 | EXTERNALITIES IN AN AUCTION - Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for reporting an externality effect. A method includes: identifying an auction associated with a content item request, the auction including one or more eligible inventory items for presentation responsive to the content item request and including a first inventory item associated with a first entity; evaluating results of the auction including determining an externality effect of another eligible inventory item in the auction on the first inventory item; and reporting the externality effect. | 07-31-2014 |
20140222586 | BID ADJUSTMENT SUGGESTIONS BASED ON DEVICE TYPE - Systems and methods for suggesting a bid adjustment value based on device type include receiving parameters for a third-party content provider's campaign to present third-party content on a first type of device. Based on the campaign's parameters, bids from peer providers that use similar campaign parameters for both the first type of device and another type of device may be identified. For example, bids from providers that use similar parameters as the campaign for both mobile and desktop devices may be identified. The identified bids from the peer providers may be used to calculate a bid adjustment value. The bid adjustment value can be provided for presentation to the third-party content provider as a suggested change to his or her bid for the first type of device, to establish a bid for the second type of device. | 08-07-2014 |
20140222587 | BID ADJUSTMENT SUGGESTIONS BASED ON DEVICE TYPE - Systems and methods for suggesting a bid adjustment value based on device type include receiving parameters for a third-party content provider's campaign to present third-party content on a first type of device. Based on the campaign's parameters, bids from peer providers that use similar campaign parameters for both the first type of device and another type of device may be identified. For example, bids from providers that use similar parameters as the campaign for both mobile and desktop devices may be identified. The identified bids from the peer providers may be used to calculate a bid adjustment value. The bid adjustment value can be provided for presentation to the third-party content provider as a suggested change to his or her bid for the first type of device, to establish a bid for the second type of device. | 08-07-2014 |
20140222588 | ADVERTISEMENT SYSTEM, CONTROL METHOD FOR ADVERTISEMENT SYSTEM, ADVERTISEMENT CONTROL DEVICE, CONTROL METHOD FOR ADVERTISEMENT CONTROL DEVICE, PROGRAM, AND INFORMATION STORAGE MEDIUM - Provided is an advertisement system capable of selecting, for example, advertisements with a high bid price as advertisements to be shown in an advertisement area, without executing processing for sorting advertisements by a bid price as a key. A storage unit stores a bid price designated by an advertiser so as to be correlated to each of a plurality of advertisements that are candidates for the advertisements to be shown in the advertisement area set in content. A determination unit determines whether or not a bid price of an advertisement is higher than a threshold. An advertisement selection unit selects advertisements with a bid price higher than the threshold among the plurality of advertisement as the advertisements to be shown in the advertisement area, based on the result of determination by the determination unit. | 08-07-2014 |
20140222589 | System For And Method Of Automatic Optimizing Quantitative Business Objectives Of Sellers (Advertisers) With Synergistic Pricing, Promotions and Advertisements, While Simultaneously Minimizing Expenditures and Discovery and Optimizing Allocation Of Advertising Channels That Optimize Such Objectives - A system for and method of automatic optimizing quantitative business objectives of sellers (advertisers) with synergistic pricing, promotions and advertisements, while simultaneously minimizing expenditure and discovery and optimizing allocation of advertising channels that optimize such objectives. | 08-07-2014 |
20140222590 | System For And Method Of Automatic Optimizing Quantitative Business Objectives Of Sellers (Advertisers) With Synergistic Pricing, Promotions and Advertisements, While Simultaneously Minimizing Expenditures and Discovery and Optimizing Allocation Of Advertising Channels That Optimize Such Objectives - A system for and method of automatic optimizing quantitative business objectives of sellers (advertisers) with synergistic pricing, promotions and advertisements, while simultaneously minimizing expenditure and discovery and optimizing allocation of advertising channels that optimize such objectives. | 08-07-2014 |
20140244403 | ADVERTISING CHARGE ADJUSTING DEVICE - An advertising charge adjusting device is configured to set a minimum delivery price which determines a lower limit of a bid price. The advertising charge adjusting device includes a minimum delivery price calculating unit configured to calculate the minimum delivery price for each targeting element, based on bid information for using a targeting function and bid information for not using the targeting function, pieces of bid information being submitted by a plurality of advertisers. | 08-28-2014 |
20140249933 | METHOD AND SYSTEM FOR DETERMINING A POSITION OF INFORMATION BASED ON AN INTENTION OF A PARTY CONCERNED - A method and system for providing a media or data content and information related to the content to a client are provided. The method includes transmitting the content to the client, determining the position of the information based on the intention of the client, transmitting the determined position of the information to the client, and displaying and providing the content and the information having the determined position for the client. The system includes a content server providing the content to the client, an account management server managing an account of the client and generating a bid value submitted by the client for providing the information to the client, and a service management server receiving the bid value from the account management server, positioning the information according to the bid value, and providing the information to the client. | 09-04-2014 |
20140257999 | IDENTIFYING USERS FOR ADVERTISING OPPORTUNITIES BASED ON PAIRED IDENTIFIERS - An online system facilitates auctions for advertising presentation opportunities by identifying users associated with the presentation opportunities. The online system stores mappings between user identifiers and a plurality of partner identifiers used by advertisers to identify browsers. Partner identifiers are received from an advertising exchange and used to identify a user identifier corresponding to the received partner identifier. Using the identified user identifier, the online system identifies an alternative partner identifier associated with the user identifier and sends the alternative user identifier to an advertiser for use in selecting and bidding on advertisements. The online system returns the advertisers' bids to the advertising exchange with the partner identifier received from the advertising exchange. Converting a partner identifier to another allows advertisers to target a particular user while the online system protects the user's identify. | 09-11-2014 |
20140258000 | DYNAMIC FLOOR PRICING SYSTEM AND ASSOCIATED METHODS - A computer-implemented method for increasing publisher revenue for targeted online advertising includes retrieving buying data from an ad network report. Ad impression counts and bid amounts from winning bids may be used to determine a true cost per thousand impressions (CPM) value of an ad request. Price floors for the ad request may be set to equal the true CPM value either automatically or manually by the publisher. Monitoring periods for purchase data reporting from participating ad networks may provide true CPM values in real-time. | 09-11-2014 |
20140279052 | SYSTEMS AND METHODS FOR ONLINE AUCTION OF DIVERSE ELECTRONIC ADVERTISEMENTS - Systems and methods are disclosed for executing an online auction of diverse online advertisements. One method includes receiving inventory information for serving ads on a publisher web page, the inventory information including at least a first ad configuration different from a second ad configuration, each of the first and second ad configurations defining one or both of an ad size and an ad attribute; receiving or generating a plurality of ad bids to serve ads in the first ad configuration and to serve ads in the second ad configuration; and awarding impressions to one or both of the bids to serve ads in the first ad configuration and the second ad configuration, in a proportion based at least in part on a revenue amount associated with the bids to serve ads in the first ad configuration and bids to serve ads in the second ad configuration. | 09-18-2014 |
20140279053 | SYSTEM AND METHOD FOR APPLYING SPATIALLY INDEXED DATA TO DIGITAL ADVERTISING BIDS - A method for modifying bids on keywords used in targeted advertising including generating by one or more computers a data map made up of data representing spatially sorted information related to attributes of a plurality of users of electronic devices each located at a respective location within a space and used to access electronic media, receiving from a user computer a bid amount on an opportunity to display an advertisement through the electronic media, and automatically adjusting by the one or more computers the bid amount for each location so that display of the advertisement through the electronic media is spatially optimized based on the spatially sorted information provided by the data map. | 09-18-2014 |
20140279054 | AUCTIONING IN-MAP AD PLACEMENT - A system and machine-implemented method is provided for multi-party auctioning of map content, the method including identifying a first region on a map, determining one or more special bids for one or more map features associated with a location within the first region, determining one or more bids for one or more contents to be placed on the first region, the one or more contents comprising one or more of one or more advertisements or one or more map features, selecting a set of content to be displayed on the first region of the map based at least in part on the one or more special bids and one or more bids, the set of content including one or more of one or more advertisements or one or more map features and rendering the first region of the map including the set of content. | 09-18-2014 |
20140279055 | RULE-BASED BIDDING PLATFORM - A computing system is configured to accept bid rules from merchants for the placement of ads for a plurality of products. The bid rules comprise a bid amount, a rule definition and a priority. The bid amount may be an absolute bid or it may be relative to base advertising rate. The rule definition comprises criteria for describing products to determine when the bid rule is applied to a product for sale. The priority indicates whether the bid rule applies to a particular product when the rule definition of more than one bid rule could be applied to a product. The computing system is also configured to generate a list of product offers based at least in part on the bids. The system may also generate reports for merchants. | 09-18-2014 |
20140279056 | INTELLIGENT PLATFORM FOR REAL-TIME BIDDING - An intelligent platform for real-time bidding (RTB) includes a bidder that allows for the association of additional private or proprietary information with each bid it receives, and allows advertisers to filter impressions based on a rich set of attributes. The bidder can be used to bid across many ad exchanges using the same augmented bidding criteria. The system can have crawlers that include virtual web browser rendering for analysis to allow the system to determine location on a page, a size of the video, how it is played, and information about content in the video. The crawlers can include a browser-specific rendering crawler, which can determine browser-specific behavior. | 09-18-2014 |
20140297427 | Method of online national and local text, banner and video advertisement self-creation - The present invention relates to online national and local text, banner and video advertisement self-creation. The method is developed for the business to design and post either text, banner or video at the level which the business choose. There nine different levels. The business follow the created steps which include logging on to the internet, assessing the service provider's website, creating an account, selecting a level, selecting advertisement format, choosing an advertisement location or a service, designing text, banner or video advertisement, uploading advertisement content, choosing posting period, previewing the created advertisement, making online payment, and submitting. The present invention is web-based. It is built by Java. The compiled programs enable the user to access the web server application, create and manage advertisement by themselves. They are logically related set of language statements that perform a specific task. The programs are called by triggering. They include procedures, functions and packages, and are stored in the data dictionary. | 10-02-2014 |
20140304086 | METHODS AND SYSTEMS FOR MODELING CAMPAIGN GOAL ADJUSTMENT - A bid determination platform receives specifications for advertisements, each associated with a model configured to adjust a parameter value of a bid based on different combinations of user and/or media content characteristics associated with different advertisement requests. The platform also receives an advertisement request for placement of an advertisement on an advertisement space of a publisher's media content that has been requested by a user, and the advertisement request is associated with a set of user and media content profile data. For each of the advertisements, all or a subset of the set of user and/or media content profile data is input to each model so as to determine an associated parameter value. Bids for each advertisement are determined, with at least some bids being based on the associated parameter value. An optimum bid is sent with a location of its advertisement to the advertisement request sender. | 10-09-2014 |
20140304087 | SYSTEM AND METHOD FOR APPLYING TARGETED AUDIENCE BID MODIFIERS - Method and system for modifying bids for impressions in an online advertising platform. A target audience definition and a bid modifier value are received from a user of the advertising platform using a platform interface, and the bid modifier value is associated with the target audience definition. A call for an advertisement to be served to an impression consumer is received, and the impression consumer is determined to be included in the target audience definition. The bid modifier is then applied to a bid price generated in response to the call. | 10-09-2014 |
20140304088 | AUTOMATIC BID ADJUSTMENTS FOR ELECTRONIC ADVERTISING - The accuracy of bid amounts for electronic advertising is improved by accounting for factors such as the cost-per-click (CPC) ratio for each ad. When a provider such as a search engine selects advertisements using automated auctions, it can be desirable for an advertiser to avoid underbidding for ads when the ads generate a significant amount of revenue or profit, or are otherwise performing well. Various algorithms can be used to generate a bid adjustment factor that allows bid values to be increased (or decreased) as appropriate, based on information such as CPC information. By calculating a separate adjustment factor, the amount of adjustment can be monitored and/or capped to avoid overspending. The algorithms also can utilize information at various levels of categorization, and at different time intervals, depending on the amount and type of information available, in order to provide an accurate and significant result. | 10-09-2014 |
20140304089 | System and Method for Conducting a Recurring Auction Using a Participant Retention Mechanism - The present invention includes a method and system for trading goods and services through recurring auctions. Recurring auctions are increasingly popular form of markets for perishable and time-sensitive resources. Traditional auctions strive to motivate bidders to bid their true valuation of the resources traded. Yet, when successful, they also quickly divide the recurring auction bidders into permanent winners and permanent losers. The latter have no incentive to stay in the market, so they leave, decreasing the competitive pressure and depressing pricing. The present invention introduces a novel winner selection method to maintain customers' interest in auction participation that employs participant retention mechanism in assigning traded resources to bidders. The winners are selected from a wider range of bidder ranks than in traditional auction mechanisms. For a group of bidders, winner selection takes into account bid values, and winnings and participation of each bidder in the previous auction rounds. | 10-09-2014 |
20140316904 | E-commerce advertising method with dynamic bid decrease and concealed bid time frame - An e-commerce advertising method is provided with creating an e-commerce advertising website having web pages each including a product and service advertising region and a promotional product bidding region. The promotional product bidding region includes a graphical and textual overview of a promotional product, a supplier hyperlink, and a predetermined bid displayed in the promotional product bidding region, and a bid time frame of the promotional product is set. With the concealed bid time frame, dynamic bid decrease is performed so that network users cannot predict the price decrease time of the promotional product, but need to browse the e-commerce advertising website all the time to monitor the price change in order to bid the promotional product with a lower price. | 10-23-2014 |
20140324602 | MANAGING DISTRIBUTION PARAMETER UTILIZATION - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for managing utilization of distribution parameters are disclosed. In one aspect, a method includes a restrictive distribution parameter that is different from any distribution parameters in a first set of distribution parameters. An acceptable peak bid for a second set of distribution parameters that includes the restrictive distribution parameter is determined based on a first bid for the first set of distribution parameters. A determination is made that a second bid received from the content item provider does not exceed the acceptable peak bid, and the second bid is associated with the second set of distribution parameters based on the determination. | 10-30-2014 |
20140324603 | COMPACT DATA INTERFACE FOR REAL TIME BIDDING IN DIGITAL VIDEO ADVERTISEMENT SYSTEMS - A digital media advertisement delivery system comprising a real time bidding (RTB) platform and a plurality of bidder computers. The RTB platform is configured to receive an indication of an opportunity to display a digital media advertisement to a consumer, and generating a bid request for auctioning the opportunity to a plurality of bidders, the bid request comprising a plurality of fields including information about the opportunity. The plurality of bidder computers are configured to receive the bid request comprising a first plurality of fields including information about the opportunity, decide, based on the received information in the plurality of fields, whether or not to bid, and send a bid response, when decision is to bid, comprising a second plurality of response fields, at least some of which include information in direct response to the first plurality of fields. | 10-30-2014 |
20140337143 | DIGITAL ADVERTISING BID OPTIMIZATION - A plurality of outcomes resulting from display of a digital advertisement are defined. A score is assigned to each of the outcomes. Outcomes are tracked from the display of the digital advertisement, thereby generating a set of tracked outcomes. The outcomes are aggregated according to a group of attributes associated with the display of the digital advertisement. A group-specific bid modifier for the digital advertisement is determined. | 11-13-2014 |
20140344073 | REAL-TIME ADVERTISEMENT BIDDING - Embodiments of the present invention are directed to systems and methods for facilitating real-time bidding in paid search. In some implementations, a real-time bidding agent receives advertisement context data that is related to presentation of an advertisement in response to a search query. Thereafter, a determination is made as to providing a real-time bid and a real-time advertisement for participation in an advertisement auction associated with the search query using the advertisement context data. A desired real-time bid and real-time advertisement can then be provided to an advertisement selection server for participation in the advertisement auction associated with the search query. | 11-20-2014 |
20140344074 | NETWORK CONTENT MESSAGE PLACEMENT MANAGEMENT - A network content message placement management process is directed to the processing and management of messages in content displayed at a client computing device. A client computing device provides message placement configuration information to a network computing and storage provider. The network computing and storage transmits message placement requests to a content provider based on the message placement configuration information. The client computing device may subsequently directly or indirectly request content from the content provider. The content provided from the content provider may include one or more of the alternative messages provided in the message placement configuration information. Illustratively, the alternative messages may be included in place of other messages, such as advertisements, from third party message providers. | 11-20-2014 |
20140351062 | AUTOMATED PRICE MAINTENANCE FOR USE WITH A SYSTEM IN WHICH ADVERTISEMENTS ARE RENDERED WITH RELATIVE PREFERENCE BASED ON PERFORMANCE INFORMATION AND PRICE INFORMATION - A cost maintenance scheme useful with an advertising system which orders ads in a manner that maximizes both their relevance and their economic value, and which provides a fair bidding process in which a winning bidder is assured of not having paid too much. Ordering may be done based on accepted maximum ad bid information and/or ad performance information. For example, this information may be used to determine a position value. Cost may be determined based on accepted maximum ad bid information and/or performance information. Billing the determined cost may be subject to a condition precedent. | 11-27-2014 |
20140358696 | ADVERTISEMENT SYSTEM USING RETAILER INVENTORY - An advertisement system which uses a retailer inventory is described, for example, to dynamically generate advertisements with data from the retailer inventory. In various examples product data from a retailer inventory such as numbers of remaining units of a product, is available to an advertising server by querying a retailer inventory. In various examples a retailer is able to create an advertisement design for a selling period; the design is used to dynamically generate advertisements in response to advertisement impression requests from information retrieval systems, dedicated sales sites, and other entities. In various examples, prices, minimal bids and other data is calculated using data retrieved from a retailer inventory and input to advertisements generated for display at end user devices. In an example group buying is facilitated by generating advertisements stating a current number of participants out of a target number of participants. | 12-04-2014 |
20140358697 | AUTOMATED SUPPRESSION OF CONTENT DELIVERY - Automated bidding for advertisement suppression is described, for example, to enable a user to pay to skip advertisements by using a bidding agent to act on behalf of the user in an auction for advertisement opportunities. In various examples, where the bidding agent wins the auction on behalf of the user, no advertisement, or an unobtrusive blank advertisement, is presented. In some examples the bidding agent is a web service with access to data about pre-registered end user devices and associated bid configurations and histories. In examples the bidding agent receives a bid request, identifies an associated registered end user device and bid configuration, and places a bid in an auction for an advertisement opportunity. In some examples, when the bidding agent wins the auction, the bidding agent enables either a publisher or the end user device to skip advertisements. For example, by providing a decryption key. | 12-04-2014 |
20140358698 | CONCEPTS FOR ADVERTISING OPPORTUNITIES - Methods, systems, apparatus, and computer program products are provided for providing advertising opportunities. The concepts for providing advertising opportunities may comprise (i) receiving information associated with an advertising opportunity; (ii) receiving one or more bids associated with the advertising opportunity, wherein each of the one or more bids is associated with an influencer profile; (iii) providing a notification that the one or more bids have been received, the notification provided in accordance with the advertiser profile; and (iv) receiving input indicating advertiser approval of at least one of the one or more bids. | 12-04-2014 |
20140365317 | SYSTEM AND METHOD FOR IMPROVED ADVERTISEMENT REASSIGNMENT AND BID PRICING - This specification describes technologies relating to content presentation. One aspect of the subject matter described herein can be embodied in methods that include: selecting an auction including a first bid from a first advertiser that is associated with a first advertisement, and a second bid from a second advertiser that is associated with a second advertisement, computing respective effective bids that reflecting a product of the respective bids and a respective randomly selected values, comparing the respective effective bids to identify a winning bid, based on an identification of the second effective bid as the winning bid, charging the second advertiser a final auction price reflecting the first effective bid divided by the second value, and charging the first advertiser a baseline price, and providing, based on the winning bid, the first advertisement and/or the second advertisement. Other embodiments include corresponding systems, apparatus, and computer program products. | 12-11-2014 |
20140365318 | VIEW-BASED PRICING OF ADVERTISEMENTS IN SCROLLABLE ADVERTISEMENT UNITS - An online system determines the pricing of an advertisement included in a scrollable advertisement unit including multiple advertisements and a display area presenting one or more advertisements. When an advertisement is included in a scrollable advertisement unit, a price for presentation of the advertisement is determined based on bid amounts of advertisements evaluated for inclusion in the scrollable advertisement unit and a scaling factor. The scaling factor is based on the probability of the advertisement being presented to a user based on the position in the scrollable advertisement unit associated with the advertisement. Advertisement characteristics affecting the likelihood of an advertisement being presented to a user may also be considered in the scaling factor. | 12-11-2014 |
20140372230 | SYSTEMS AND METHODS FOR SELECTING AND SERVING CONTENT ITEMS BASED ON VIEW PROBABILITY - A system may select and serve content items based on a view probability. The view probability may be determined using a view probability predictive model and one or more current viewability variables. Based on the determined view probability output by the view probability predictive model, a content item may be selected and served. A script may be included with or otherwise associated with the data output to effect presentation of the selected content item. The script outputs data indicative of whether the served content item is viewed on a display of a device. The script may output data indicating that the served content item is viewed when at least a predetermined percentage of the pixels of the served content item are within a viewable region for a period of time. A served content item may be determined to not have been viewed if a predetermined period of time elapses. | 12-18-2014 |
20140379490 | Attribution Marketing Recommendations - The present disclosure includes systems and techniques relating to identifying value marketing activities. In some implementations, an apparatus, systems, or methods can include receiving conversion path information including data relating to user interactions with a content item associated with a marketing activity, determining a first attribution credit by applying a first attribution model to the received information, and a second attribution credit by applying a second attribution model to the received information, determining an attribution contrast ratio based on the first and second attribution credit, identifying an opportunity based on the determined attribution contrast ratio, and presenting a recommendation for the marketing activity based on the identified opportunity. | 12-25-2014 |
20140379491 | AUCTION APPARATUS AND AUCTION METHOD - An auction apparatus according to the application includes a plan receiving unit and an auction providing unit. The plan receiving unit receives plan information indicating a plan of content from a content creator who creates the content. The auction providing unit presents the plan information received by the plan receiving unit and provides an auction service in which a bid target is a right to display an advertisement in an advertising space that is set to the content by the content creator. | 12-25-2014 |
20140379492 | AUCTION APPARATUS AND AUCTION METHOD - An auction apparatus according to the application includes a plan receiving unit and a providing unit. The plan receiving unit gradually receives plan information indicating a plan of content from a content creator who creates the content a plurality of times. The providing unit additionally presents the plan information which is gradually received by the plan receiving unit and provides an auction service in which a bid target is a right to display an advertisement in an advertising space set to the content. | 12-25-2014 |
20140379493 | AUCTION APPARATUS AND AUCTION METHOD - An auction apparatus according to the application includes a plan receiving unit and an auction providing unit. The plan receiving unit receives plan information indicating a plan of content from a content creator who creates the content. The auction providing unit presents the plan information received by the plan receiving unit and provides an auction service in which bid targets are a right to display an advertisement in an advertising space that is set to the content and a right to replace the advertisement displayed in the advertising space. | 12-25-2014 |
20140379494 | AUCTION APPARATUS AND AUCTION METHOD - An auction apparatus according to the application includes a communication unit and an auction providing unit. The communication unit communicates with a communication network. The auction providing unit presents a portion of plan information indicating a plan of content which is created by a content creator, presents the other plan information when a request is received from an advertiser who has browsed the portion of the plan information, and provides an auction service in which a bid target is a right to display an advertisement in an advertising space set to the content. | 12-25-2014 |
20150012367 | FIXED-PRICING FOR GUARANTEED DELIVERY OF ONLINE ADVERTISEMENTS - An online system sells fixed-price advertising guaranteeing a number of impressions or a number of actions associated with an advertisement by users of the online system. The price for an advertisement associated with a guaranteed number of impressions or actions is based on a target bid amount for selecting the advertisement from a group of advertisements using a conventional pricing scheme and a predicted likelihood that the guaranteed number of impressions or actions occur. The price may be further adjusted by a premium that accounts for a risk of revenue lost by the online system for displaying an advertisement associated with a guaranteed number of impressions or a number of actions rather than conventionally-priced advertisements. | 01-08-2015 |
20150019347 | VIEWPORT BASED DISPLAY OF ADVERTISEMENTS - A viewport based advertising auction is used to determine and provide advertisements to a user on a display device along with a map. The viewport based advertising auction is performed in response to a user selecting a geographical region of a map to view, and is limited to advertisers who have physical stores in the geographic region defined by the map being displayed on the display device. The winner of the advertising auction may be determined based on the price per click entered by the various advertisers in an auction, a predicted click through rate for the advertisers in the auction, and the distance from the user of the display device to one or more of the physical locations of the advertisers within the geographic region. In this manner, advertisers can elect to participate in advertising auctions limited to advertisers who have physical stores a region being viewed. | 01-15-2015 |
20150019348 | DETERMINING WHETHER TO SEND A CALL-OUT TO A BIDDER IN AN ONLINE CONTENT AUCTION - An example process includes: obtaining information about call-outs from at least one bidder of an online content auction, where the information spans a time period and the information identifies which call-outs, within the time period, did not result in a response; identifying, based on the information, one or more features that are common to call-outs that did not result in at least a threshold number of responses from the at least one bidder; generating a model for the at least one bidder that predicts whether the at least one bidder will respond to a call-out associated with the one or more features; using the model to determine a percentage of additional call-outs having the one or more features to send to the at least one bidder; and sending the percentage of additional call-outs to the at least one bidder. | 01-15-2015 |
20150019349 | PACKS OF INVENTORY - A method includes receiving, from one or more publishers having an associated inventory of one or more content item slots, (i) a first identifier specified by the one or more publishers and associated with the one or more publishers and (ii) a second identifier specified by the one or more publishers and associated with the inventory of content item slots, wherein the first identifier is associated with a branding tier. The method includes receiving a request for a content item associated with the inventory of content item slots; and in response to the request, performing a content auction, including providing the first identifier, the second identifier, or both, based on the branding tier. | 01-15-2015 |
20150019350 | LOCALLY AND AUTOMATICALLY ARTICULATED CONTENT REQUESTER TECHNOLOGY - Certain embodiments of locally and automatically articulated content requester technology (LAACRT) may enable bandwidth/internet access providers and premise operators to provide improved opportunities for advertising and content to be delivered to an end user. Advertising content may be identified by the system and, optionally, blocked and/or replaced prior to being transmitted to a user terminal. Bids may be solicited from advertising publishers for replacement ads to be displayed in place of the blocked advertising content. | 01-15-2015 |
20150025980 | COMPUTER-BASED SYSTEMS, APPARATUSES AND METHODS FOR A SOCIAL MEDIA PLATFORM FOR PROCESSING INTERNET TRAFFIC THROUGH ADVERTISING REVENUE - Integrated ad serving technology for utilizing real-time bidding to maximize revenue for each ad impression, based on cost-per-thousand (CPM), cost-per-click (CPC), or other factors. The ad serving technology may communicate in real-time with various ad networks, ad exchanges, real-time bidding platforms, and direct advertisers simultaneously, and selects the highest paid advertisements to display to the visitor. An analytics engine provides detailed statistics and insight about audience engagement. Analytics provides discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics may be applied to business data, to describe, predict, and improve business performance, such as optimizing audience engagement, marketing optimizations, price and promotion modeling, predictive science, and fraud analytics. | 01-22-2015 |
20150039448 | INCENTIVIZED AUCTION STYLE MESSAGING - A system for incentivization of communications, comprising an incentivization engine and an auction service, and a method for using such a system for providing incentivization of user communications and user competition for incentives. | 02-05-2015 |
20150046269 | Systems and Methods for Providing Interaction with Electronic Billboards - Systems and methods deliver advertisements to electronic billboards, additionally deliver social media content relevant to the advertisements, control content of the electronic billboards, including through social media interactions, and deliver interactive applications to the electronic billboards and control the interactive applications. An advertisement is delivered to an electronic billboard for display, and social media content relevant to the advertisement is also delivered to the electronic billboard for display in real time. The social media content is used to update the display of the electronic billboard in temporal proximity to a time of posting of social media content. Content and applications are received at the electronic billboard by push, and may be removed from storage of electronic billboard after display to make storage room available for additional interactive applications and to ensure that updated content is always displayed. | 02-12-2015 |
20150046270 | System and Method of Using Artificial Intelligence to Valuate Advertisements Embedded Within Images - In an embodiment of the disclosed technology, advertisements are embedded on specific regions within already displayed images on websites, and valuated based on characteristics of the region with respect to the image as a whole and the corresponding web page. A method involves detecting a particular region of an image which primarily contains a particular item or type of content. The detected region of the image is analyzed pursuant to a number of factors. The factors are generally indicative of the value of the region in the context of the image as a whole, and the value of the image in the context of the page as a whole. The factors may include determining the prominence, position, relevance and size of the region within the image, as well as the image within the page. The particular regions of the image may then be assigned a value. | 02-12-2015 |
20150051984 | Value-Based Content Distribution - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content are disclosed. In one aspect, a method includes identifying a sponsor value that was used to select a content item for presentation in the first presentation position. The sponsor value can be determined based on a current bid associated with the content item and one or more previous bids that were previously associated with the content item. A first lower value of the sponsor value that will result in the content item being presented at a different presentation position of the resource is identified. A price to be charged for presentation of the content item is determined based on a bid value corresponding to the sponsor value and a difference in performance of the content item at the first presentation position and the different presentation position. | 02-19-2015 |
20150051985 | VALUE-BASED CONTENT DISTRIBUTION - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content are disclosed. In one aspect, a method includes receiving a content item request specifying that at least two presentation positions are available for presentation of content items. Current bids specifying amounts that two or more content sponsors are willing to pay to provide a content item in response to the content item request are identified. For each of the two or more content sponsors, a sponsor value is determined based, at least in part, on the current bid received for the content sponsor and one or more previous bids that were previously received for the content sponsor. At least one content sponsor is selected to provide a content item based at least in part on the sponsor values. | 02-19-2015 |
20150051986 | System Architecture and Methods for Facilitating Client-Side Real-Time Auctions of Advertising Inventory - System architecture and methods for enabling a client-side real-time auction of advertising inventory that works in conjunction with ad serving technologies. The method according to some embodiments of the present invention comprise: (i) an end-user visiting a web page wherein multiple advertisements are displayed, (ii) for each ad unit on the page, multiple parallel requests are sent from the end-user's browser client to multiple real-time bidders who respond with a bid & advertisement for each unit, (iii) the bids are compared within the end-user's browser and the winning bid is sent to an ad serving system to be compared with other statically priced advertisements and exchange demand to determine the winning advertisements that will be displayed to the end-user and (iv) data is aggregated for each bid and price limits are set based on the aggregations. | 02-19-2015 |
20150058138 | REAL-TIME BIDDING SYSTEM AND METHOD THEREFORE FOR PLACING A VIDEO ADVERTISEMENT IN AN ADVERTISEMENT SLOT - A system and method for bidding on placement a video advertisement in an advertisement slot. The method includes receiving a bid request for placing an advertisement in an advertisement slot is received from a broadcaster, wherein the bid request is received immediately prior to a timing of the advertisement slot in a broadcast content; matching the bid request against different sets of bidding rules, wherein each set of bidding rules is defined by a different advertisement agency; computing a bidding score for each advertisement agency based on the matching to the bidding rules; selecting a winning bid based, in part, on bidding scores computed for each advertisement agency; and responding with the winning bid from the broadcaster. | 02-26-2015 |
20150066658 | PROVIDING ONLINE CONTENT FOR INTERIOR IMAGERY - Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage device, including a method for providing content. The method comprises identifying imagery associated with an interior of a structure. The method further comprises identifying one or more products or services that are shown in the imagery. The method further comprises receiving a request to provide a panorama of the interior of the structure. The method further comprises providing the panorama including providing the imagery. The method further comprises providing content responsive to the request based at least in part on the identified one or more products or services. | 03-05-2015 |
20150066659 | Ranking Content Items Based on a Value of Learning - Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for ranking content. A request for content is received. Eligible content items are identified, including a first eligible content item for which an uncertainty level of an associated expected click-through rate is above a predefined threshold. A subset of the eligible content items is evaluated, including the first eligible content item including producing a score. The score is a product of an associated bid and click-through rate for a given eligible content item. Producing the score includes adjusting a product of a bid times an expected click-through rate for the first eligible content item by a value of learning that represents a value for exploring the first eligible content item as a response to the request. The subset of eligible content items is ranked based on the produced scores. | 03-05-2015 |
20150066660 | Dynamic Placement Opportunity Pricing - A computer system dynamically generates pricing data, such as bid floor prices and/or bid prices, for advertisement placement opportunities based on attributes of inventory sources (e.g., televisions and computers) and of the environment associated with the instance of viewership for delivery of advertisements to those advertisement placement opportunities. An example of such attributes are attributes of the content currently being delivered by the inventory sources. The computer system enables such pricing data to more accurately reflect the value of the environment for placing advertisements. | 03-05-2015 |
20150066661 | SYSTEM FOR SCALABLE KEYWORD BID OPTIMIZATION - A system and method of providing highly scalable optimization of keyword bids are disclosed. In some embodiments, for each keyword in a plurality of keywords associated with a user, an initialization operation can be performed to initialize a corresponding bid for the keyword at a corresponding initialization value using a cluster of nodes. Each node in the cluster of nodes can correspond to a different keyword in the plurality of keywords. The corresponding bids for the keywords can be initialized in parallel by the cluster of nodes. For each keyword in the plurality of keywords, an update operation can be performed to update the corresponding bid for the keyword to a corresponding updated value different from the corresponding initialization value using the cluster of nodes. The corresponding bids can be updated in parallel by the cluster of nodes. | 03-05-2015 |
20150066662 | UPFRONT ADVERTISEMENT PURCHASING EXCHANGE - A method, apparatus, system, and computer program product provide the ability to bid for an advertising impression. Via input from an advertising purchaser, a publisher specification is defined. The publisher specification provides impression information regarding impressions desired by the advertising purchaser. An auction is conducted by receiving one or more bids (that comply with the specification) from one or more publishers. A determination is made regarding which of the one or more publishers has provided a successful bid. The advertising purchaser is enabled to provide one or more advertisements to the one or more successful bidding publishers. | 03-05-2015 |
20150066663 | Building a Social Graph Using Sharing Activity of Users of the Open Web - A social graph is built which includes interactions, sharing activity, and connections between the users of the open Web and can be used to improve ad targeting and content personalization. Sharing activity between two users will affect ads or content that both users will be presented while surfing the Web. This sharing activity includes sending of links, sending of videos, sending of files, cutting and pasting of content, sending text messages, and sending of e-mails. Building of the social graph can include creating an edge in the social graph that is representative of a particular category type. | 03-05-2015 |
20150073920 | Allocating Information For Content Selection Among Computing Resources Of An Online System - When an online system receives a request to present content items to a user, a content selection system included in the online system selects content items for presentation to the user during a latency period from the time the request was received until the time when the content items are sent. A feedback control mechanism communicates with each computing device of the content selection system to determine the latency period of each computing device. The feedback control mechanism also determines a target latency period in which content items are selected. By comparing the latency period of each computing device to the target latency period, an amount of information to be evaluated by each computing device is determined based on whether a computing device's latency period is greater than or less than the target latency period. | 03-12-2015 |
20150081455 | SERVICE PROVIDING APPARATUS AND SERVICE PROVIDING METHOD - A service providing apparatus includes a calculating unit, a plan receiving unit, and a service providing unit. The calculating unit calculates an evaluation value for a content creator that creates content. The plan receiving unit receives plan information indicating a plan of the content planned by the content creator. The service providing unit presents the evaluation value calculated by the calculating unit and the plan information received by the plan receiving unit, and provides an auction service in which a bid target is a right to display an advertisement on the content. | 03-19-2015 |
20150081456 | SERVICE PROVIDING APPARATUS AND SERVICE PROVIDING METHOD - A service providing apparatus has a plan receiving unit and a service providing unit. The plan receiving unit receives advertising space information relating to an advertising space set to content by a content creator who creates the content and a targeting condition set to the advertising space by the content creator. The service providing unit provides an auction service in which a bid target is a right to display an advertisement in the advertising space for each targeting condition on the basis of the advertising space information received by the receiving unit. | 03-19-2015 |
20150088665 | COMPUTERIZED SYSTEMS AND METHODS RELATED TO CONTROLLED CONTENT OPTIMIZATION - Systems, methods, and computer-readable media are disclosed for controlling the display of digital content to users over an electronic network, such as the Internet. In accordance with one implementation, a computer-implemented method is provided that includes receiving at least one partition and at least one associated candidate promotion and receiving control data and previous engagement data associated with the at least one partition. The method further comprises, for each partition, generating an adjusted model of the control data over a first time period, generating a bid price control adjustment value and a bid price value associated with an earlier time period, and generating a bid uncertainty control adjustment value and a bid uncertainty value associated with an earlier time period. The method further comprises generating a bid price and a bid uncertainty for each candidate promotion, performing a market clearing process using at least one candidate promotion, and serving at least one of the candidate promotions. | 03-26-2015 |
20150095166 | SYSTEM, METHOD AND COMPUTER PROGRAM FOR PROVIDING QUALITATIVE AD BIDDING - A computer network implemented method and a computer system is provided that improves the effectiveness of buying and selling of online or mobile advertising units. A planning utility is provided for improving the effectiveness of buys of online or mobile media properties, the planning utility including a media buying dashboard. An analyzer is provided, which is part of or linked to the planning utility, which when executed analyzes a series of attributes for each media property, including the one or more qualitative attributes, and receives information regarding the marketing objectives of a buyer, and generates advertising buying recommendations or suggestions, and present these buying recommendations or suggestions to the buyer. The method and system can use static or dynamic information for rating different publishers and their media properties to improve advertising unit buying/selling. | 04-02-2015 |
20150100435 | METHODS AND SYSTEMS FOR MANAGING BIDS FOR ONLINE CONTENT BASED ON MERCHANT INVENTORY LEVELS - A method for managing bids for online content item for display to a consumer based on merchant inventory levels. The method includes receiving a plurality of bidding levels associated with a merchant's product. Each bidding level includes an inventory level and a bid price. The method also includes receiving, by the computing device, a first inventory value associated with the product. The first inventory value represents the quantity of the product that the merchant has in inventory. The method further includes identifying a current bidding level from the plurality of bidding levels based at least in part on comparing the first inventory value to the plurality of bidding levels, the current bidding level including a current bid price. The method also includes selling an online content space to the merchant at the identified current bid price. The online content space is for displaying the online content item to the consumer. | 04-09-2015 |
20150100436 | SYSTEM AND METHOD FOR COMBINING PAST USER EVENTS WITH REAL-TIME USER EVENTS TO RAPIDLY RESPOND TO ADVERTISING OPPORTUNITIES - A system and method for combining past user events with real-time user events to respond to advertising opportunities is disclosed. According to one embodiment, a computer-implemented method includes receiving a first plurality of user events that occurred within a first prior time period, receiving a second plurality of user events that has occurred within seconds of real-time, and providing a plurality of desirable user events for consideration of a real-time bidding request based on processing the first plurality of user events and the second plurality of user events. | 04-09-2015 |
20150106210 | INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND INFORMATION PROCESSING PROGRAM - An apparatus, method, and a recording medium for presenting auction information to users who have a strong desire to purchase an item at an appropriate point in time. An information processing server specifies an advertising target auction in which at least one the item name and the item code of a specific item exhibited on an auction is identical, and in which an immediate successful bid is possible at a bid price which has been bid for the auction of the specific item, when a bidder who tries to bid for the auction of the specific item via a web page for receiving bids for an auction is a bidder who has lost the right to win the specific item due to a bid of another bidder, and presents the information on the specified advertising target auction, to bidders who try to bid for the auction of the specific item. | 04-16-2015 |
20150120467 | COOPERATIVE OFFERING METHODS AND SYSTEMS - This disclosure relates generally to advertising, and more particularly to cooperative offering methods and systems. In one embodiment, a cooperative offer generating system is disclosed, comprising: a processor; and a memory storing processor-executable instructions comprising instructions for: obtaining one or more parameters; identifying an item related to the one or more parameters; determining a plurality of offerors corresponding to the item; obtaining cooperative offer parameters for the offerors; generating a cooperative offer related to the item, including: determining a cooperative offer value, and determining a cooperative offer value share for at least one of the offerors; and providing the generated cooperative offer. In some embodiments, the cooperative offer is an online advertisement bid to advertise the item. | 04-30-2015 |
20150120468 | MANAGING BIDS IN A REAL-TIME AUCTION FOR ADVERTISEMENTS - A method and system conduct an auction for advertising across multiple markets. A first market conducts a first auction for a first advertising impression. A first bid is selected as the auction winner and a ratio is computed as the first bid plus a spread to the second highest bid. The price to be paid is the lower of the first bid or the first bid multiplied by the ratio. The first bid, second bid, and spread are transmitted to a second market for a second advertising impression auction. The second market respects the rules of the first market's auction where such that if the first bid is selected as the winner, a ratio is computed as the first bid plus the spread to the next highest bid. The price to be paid for the second impression is the first bid multiplied by the new ratio. | 04-30-2015 |
20150127469 | RESERVE PRICE MODELING FOR ONLINE ADVERTISING AUCTIONS - The disclosed embodiments provide a system that manages online advertising. During operation, the system calculates an intrinsic value of an online advertisement slot from at least one of a user engagement value and a cannibalization value. Next, the system obtains a reserve price for the online advertisement slot from at least one of the intrinsic value and an advertiser value. Finally, the system uses the reserve price to manage serving of online advertisements from a set of advertising campaigns in the online advertisement slot. | 05-07-2015 |
20150127470 | BID SUGGESTIONS FOR ONLINE ADVERTISING AUCTIONS - The disclosed embodiments provide a system that manages online advertising. During operation, the system identifies a user segment for targeting using an online advertisement slot. Next, the system obtains a distribution associated with winning bids for online advertisements shown to the user segment in the online advertisement slot. Finally, the system uses one or more points from the distribution as bid suggestions for advertising campaigns associated with the user segment. | 05-07-2015 |
20150127471 | Social Media Marketing Auction - The instant application discloses, among other things, a social media marketing auction. According to one embodiment, it may comprise an online auction site or mobile application wherein businesses can bid on offers by social media users to promote certain types of products or services. Users may also be able to utilize a filtered search feature and to sort results based on factors such as a seller's number of followers, interests, age, and geographic location, for example. | 05-07-2015 |
20150127472 | FUTURE DECISIONING FOR CREATIVE SLOTS - A future decisioning module receives, from a user agent, a call requesting a creative for a first slot of the plurality of slots in a template. The future decisioning module generates bid requests for each of the plurality of slots and receives, from one or more bidders, responses to the bid requests, the responses comprising prices for the plurality of slots. The future decisioning module performs a yield optimization based on the responses to the bid requests to determine creatives for each of the plurality of slots that will optimize a payout (or value) for the template and serves, to the user agent, the determined creatives for each of the plurality of slots. | 05-07-2015 |
20150127473 | SYSTEM AND METHOD FOR PROVIDING A BIDDING PLATFORM RESPECTIVE OF A USER INTENT - A system and method for generating real-time bids based on a user intent. The system comprises: receiving at least one variable from a user device; determining a user intent of a user of the user device at least based on the at least one variable; selecting a plurality of resources of information respective of the user intent; generating, in real-time, an opening bid to purchase at least one display segment on a display of the user device at least based on the user intent; and sending the opening bid to a plurality of operators of the plurality of resources of information. | 05-07-2015 |
20150134462 | DYNAMIC BID PRICE SELECTION - Techniques and mechanisms described herein facilitate the dynamic selection of bid price. According to various embodiments, a base bid price may be determined for an advertising opportunity bid request received at a communications interface during a designated time period. A designated bid price may be for the advertising opportunity bid request. The designated bid price may be determined at least in part by applying a bid multiplier value to the base bid price. The bid multiplier value may reflect a target pacing rate associated with the designated time period. A bid placement message may be transmitted via the communications interface. The bid placement message may identify the advertising opportunity bid request and the designated bid price. | 05-14-2015 |
20150134463 | PERFORMANCE METRIC BASED BID PLACEMENT - Techniques and mechanisms described herein facilitate the performance metric based placement of bids. According to various embodiments, a first threshold value for bid placement may be identified. The first threshold value may designate a first threshold performance metric level for advertising opportunity bid requests received during a designated time period. An estimated performance metric may be determined for a designated advertising opportunity bid request received during the designated time period. A bid placement message may be transmitted via a communications interface when the estimated performance metric is greater than the first threshold value. The bid request may identify the designated advertising opportunity bid request and a bid placement value. | 05-14-2015 |
20150134464 | ADVERTISEMENT INFORMATION AND BIDDING SYSTEM - A method, system, apparatus, advertising exchange system, and computer program product for acquiring advertisement impressions through an advertisement auction. A first maximum bid price to acquire an impression is defined. An entity set of one or more entities is identified. A second maximum bid price (that is higher than the first maximum price) to acquire the impression is defined. The first max bid price is used to bid for the impression during the advertisement auction. If the auction is being lost to the entity set, the bidding continues using the second maximum bid price. | 05-14-2015 |
20150294371 | METHOD AND SYSTEM FOR BIDDING OF ADVERTISEMENT SLOTS - The present invention provides a method and system for determining revenue margin for a bidder for an advertisement slot. The method and system include receiving a candidate set of inputs associated with an advertisement impression and a specified advertisement campaign from an advertiser. Further, the method and system include computing a probable amount of money to be paid to a publisher of the advertising slot and calculating a probable amount of money to be received from the advertiser. In addition, the method and system include determining the revenue margin for the advertisement slot based on difference of the probable amount of money to be paid to the publisher and the probable amount of money to be received from an advertiser for the candidate set of inputs. The probable amount of money to be received from the advertiser is based on an analysis of historical data for the advertising slot. | 10-15-2015 |
20150294372 | MANAGEMENT OF ALLOCATION OF ONLINE RESOURCES - In some example embodiments, for each one of a plurality of advertisements, receiving a corresponding original bid for an online resource is received, with each one of the plurality of advertisements corresponding to a different advertiser. For each one of the plurality of advertisements, a corresponding handicap value is determined independent of the corresponding original bid. For each one of the plurality of advertisements, a corresponding effective bid for the online resource is determined based on the corresponding original bid and the corresponding handicap value. One of the plurality of advertisements is selected based on the effective bids of the plurality of advertisements. The selected one of the plurality of advertisements is assigned, in a database, to the online resource. The selected one of the plurality of advertisements is caused to be displayed on a computing device in response to a user-generated interrupt received from the computing device. | 10-15-2015 |
20150310502 | SYSTEMS AND METHODS FOR SELECTING, SERVING, AND DISPLAYING ADVERTISEMENT CONTENT BASED ON A POINT OF INTEREST - A computer-implemented method that includes obtaining a bid-parameter-set specifying a point of interest group indicative of one or more geographic points of interest, receiving a request for an advertisement corresponding to a geographic point of interest, the request generated in response to user interaction with graphically displayed content corresponding to a geographic point of interest, determining, using a computer, whether the geographic point of interest corresponds to at least one of the one or more geographic points of interest of the point of interest group, and submitting to an auction for selecting an advertisement to serve the request for an advertisement, in response to at least determining that the geographic point of interest corresponds to at least one of the one or more geographic points of interest, an auction bid corresponding to the bid-parameter-set. | 10-29-2015 |
20150310503 | CONCEPTS FOR ADVERTISING OPPORTUNITIES - Methods, systems, apparatus, and computer program products are provided for providing advertising opportunities. The concepts for providing advertising opportunities may comprise (i) receiving information associated with an advertising opportunity; (ii) receiving one or more bids associated with the advertising opportunity, wherein each of the one or more bids is associated with an influencer profile; (iii) providing a notification that the one or more bids have been received, the notification provided in accordance with the advertiser profile; and (iv) receiving input indicating advertiser approval of at least one of the one or more bids. | 10-29-2015 |
20150332348 | ONLINE ADVERTISING E-CPM GOAL WITH IMPROVED FILL RATE - Ad segments on a Web page are filled with ads that are served by a service provider operating between a user computer and publisher on one end and multiple ad serving entities on the other. The service provider implements a bidding process for the ad segment. The winning ad serving entity (DSP, ATD, advertiser, etc.) has its ad delivered to the user browser by the service provider where it is displayed in the Web page. Rules are provided that define conditions for accepting bids below a goal e-CPM. Bids are filtered out if they would reduce an average e-CPM below the goal e-CPM. Additionally, bids may be filtered out based on a minimum floor e-CPM. | 11-19-2015 |
20150332349 | System and Method for Controlling Purchasing Pace in a Real-Time Bidding Environment Using Proportional-Integral-Derivative (PID) Control - A computer-implemented method includes receiving a series of bid requests from a real-time bidding exchange, each corresponding to an available advertisement placement, determining whether to bid on each bid request based on a current value of a pacing threshold, and dynamically adjusting the value of the pacing threshold over time using a control loop feedback algorithm, such as a PID controller, a PI controller, or a PD controller, for example. The method may also include determining a score for each received bid request that represents an attractiveness of the advertisement placement associated with that bid request for a particular advertising campaign, and determining whether to bid on that bid request based at least on the determined bid request score and the current value of the pacing threshold. The control loop feedback algorithm may be designed to produce actual advertisement purchase results that track a defined setpoint profile over time. | 11-19-2015 |
20150339729 | ONLINE ADVERTISING CAMPAIGN CONTROLLER TO ORCHESTRATE ALLOCATION OF ADS - Ad segments on a Web page are filled with ads that are served by a service provider operating between a user computer and publisher on one end and multiple ad serving entities on the other. The ads include those served by publisher ad server and also real time bidding. An offline campaign controller orchestrates the allocation of guaranteed and real time bidding by monitoring performance of the direct sold campaigns and generating updates to targeting parameters of UOE ad campaign and rules for an edge server. When a direct sold campaign is on track, the updates on UOE campaign permits an ad segment to be considered for real time bidding. | 11-26-2015 |
20150339730 | REAL TIME DEBUGGING IN ONLINE VIDEO ADVERTISEMENT SYSTEM - Techniques for monitoring an online video advertisement system include receiving a request for insertion of an online video advertisement, determining, selectively based on presence of a debug suffix, whether the request includes a debug request, performing a bidding auction to select a winning bid, and sending debug information, in response to the request, upon determination that the request includes the debug request. The debug data includes bid data received during the bidding auction. In one advantageous aspect, the use of hypertext transfer protocol headers to communicate debug information allows for activation and deactivation of the debugging operation transparently, e.g., without changing the underlying application layer workflow. | 11-26-2015 |
20150348133 | APPLYING CONSTRAINTS TO METRICS ASSOCIATED WITH ONLINE ADVERTISING - The disclosed embodiments provide a method and system for managing online advertising. During operation, the system obtains a constraint on a first metric associated with an online advertising auction. Next, the system uses a computer to generate a tradeoff curve of the first metric and a second metric associated with the online advertising auction and use the tradeoff curve to obtain a value for the second metric that meets the constraint on the first metric. The system then uses the value to manage the online advertising auction. | 12-03-2015 |
20150348134 | Predicting the Performance of an Advertising Campaign - An advertiser specifies an advertising campaign including one or more targeting criteria for presentation to users of an online system, which retrieves information describing previously completed advertisement auctions for presenting advertisement to users of the online system satisfying one or more of the targeting criteria. Based on the retrieved information, the online system associates various bid amounts with the advertising campaign and determines the advertising campaign's estimated performance for various bid amounts. For each bid amount, the online system determines a number of previously completed advertisement auctions that would have selected an advertisement from the advertising campaign, an amount that would have been charged to the advertiser if an advertisement campaign was selected, and a number of distinct users that would have been presented with an advertisement from the advertising campaign. | 12-03-2015 |
20150348135 | BIDDING FOR POSITION OF INSTALLED APPLICATION IN AN INTERFACE OF A MOBILE DEVICE - A client device or an online system determines a position in an interface presented by a client device for presenting content associated with an application installed on the client device based in part on a bid amount associated with the application. Scores are determined for the application and other applications installed on the client device based on an expected amount of user interaction with each application and bid amounts associated with one or more of the applications. Based on a score associated with an application, a position in the interface for presenting content associated with the application is determined. If the determined position satisfies a position specified by the bid amount and content associated with the application is presented in the determined position for at least a threshold amount of time, an online system charges a third party system associated with the application an amount. | 12-03-2015 |
20150348136 | Calculating Bids for Advertisements Based on Conversion Value - An advertising platform calculates bids for advertisements based on the value of a conversion for the advertisement. The advertising platform identifies an impression opportunity for an advertisement request and computes an expected value of the conversion as well as a likelihood of the conversion. The advertising platform computes a bid amount based on the expected conversion value and the likelihood of the conversion. Bids based on the value of the conversion allow advertisers to optimize for the value of each conversion instead of simply the conversion rate. | 12-03-2015 |
20150348137 | DYNAMIC ADVERTISEMENT PRICING SYSTEM - A business management platform (BMP) for dynamically adjusting advertisement bid prices. The BMP receives an advertisement campaign from a marketer, the advertisement campaign being associated with a plurality of advertisements, and including targeting information for those advertisements, and receives segment membership data from a marketing management platform, segment membership data including a mapping of a user to a corresponding segment. The BMP associates the user with an advertisement, of the plurality of advertisements, using the segment membership data and the targeting information. The BMP determines one or more bid factors using the segment membership data, and determines a bid price for displaying the advertisement to the user using the one or more bid factors. The BMP updates the advertisement campaign with the determined bid price. | 12-03-2015 |
20150348139 | RISK PREMIUMS FOR CONVERSION-BASED ONLINE ADVERTISEMENT BIDDING - An advertiser specifies a conversion-based bid for a conversion event associated with an ad. If a conversion event occurs for the ad, an effective conversion-based bid can be adjusted by a risk premium associated with the ad. An account associated with the advertiser can be debited based upon the adjusted effective conversion-based bid. | 12-03-2015 |
20150356631 | SEGMENT-BASED FLOORS FOR USE IN ONLINE AD AUCTIONING TECHNIQUES - Various aspects described herein are directed to different techniques for enabling ad server systems to dynamically determine minimum floor prices for individual incoming impressions, in which the determination of the minimum floor value for a given incoming impression may be based upon the value(s) of specifically identified impression parameters associated with that particular impression. Additional aspects are directed to various feedback techniques for measuring the effectiveness of the various Entity-based and/or Segment-based floors, and for dynamically adjusting various floor computation parameter values based on measured floor metrics and heuristics. | 12-10-2015 |
20150356632 | SEGMENT-BASED FLOORS FOR USE IN ONLINE AD AUCTIONING TECHNIQUES - Various aspects described herein are directed to different techniques for enabling ad server systems to dynamically determine minimum floor prices for individual incoming impressions, in which the determination of the minimum floor value for a given incoming impression may be based upon the value(s) of specifically identified impression parameters associated with that particular impression. Additional aspects are directed to various feedback techniques for measuring the effectiveness of the various Entity-based and/or Segment-based floors, and for dynamically adjusting various floor computation parameter values based on measured floor metrics and heuristics. | 12-10-2015 |
20150363835 | UTILIZING HEURISTIC BIDDING TO DETERMINE INVENTORY BID LANDSCAPE OF AN ACTIVE REAL-TIME DISPLAY CAMPAIGN - Systems and methods for determining a bid landscape for a content placement campaign are provided. A system identifies, for a content placement provider, serving parameters that define an inventory of content serving opportunities. The system creates bid buckets that have bid ranges. The system identifies a portion of the inventory to participate in bid discovery. The system selects, for each opportunity identified to participate, a bid value from within a bid bucket of the bid buckets. The bid value is provided as a bid for an auction to serve content in the opportunity. The system stores, for each of the identified content serving opportunities, the selected bid value and a result of the auction in which the selected bid value was provided as a bid. The system then determines an impression rate for each identified bid bucket and generates, from the determined impression rates, a bid landscape for the inventory. | 12-17-2015 |
20150370417 | AD-HOC WEB CONTENT PLAYER - A system for dynamically playing information using conventional feeds and ad-hoc feeds to produce “playable” content includes a device that executes a player engine, the player engine collecting, combining and sequencing items to play based on selection criteria and device context, of text, image, video content by parsing selective tags, patterns, text, identifiers and resource types of interest on resources such as web pages to produce playable content, storing the playable contents results from parsing in a queue of playable feed items, selecting items from the queue to produce an ad-hoc feed and playing the ad-hoc feed. | 12-24-2015 |
20150379584 | Advertising Platform for Ad Placement - A digital advertising system for displaying and optimizing revenue of at least one advertisement having bidding and rating information comprising at least one display device with a processor, a memory, and a profile containing attributes of the at least one display device, an advertising platform adapted to receive said bidding and rating information associated with the at least one advertisement and to use the profile and the bidding and rating information to determine the placement of the at least one advertisement on the at least one display device, and an exchange adapted to securely access the advertising platform and the at least one display device to govern the flow of data and control between the advertising platform and the at least one display device. | 12-31-2015 |
20160019597 | ADVERTISEMENT SNAPSHOT RECORDER - According to various embodiments, techniques and mechanisms described herein facilitate the storage of an image of a rendered webpage on a storage medium. A first message including a request for a webpage may be transmitted to a web server via a communications interface. The webpage request may generate an advertising opportunity bid request for bids to place an advertisement on the requested webpage. A second message to place a bid on the generated advertising opportunity bid request may be transmitted. Information for rendering the webpage is received in response to the webpage request, and an image of the rendered webpage may be stored on a storage medium. | 01-21-2016 |
20160019598 | TARGETED ADVERTISING AND ATTRIBUTION ACROSS MULTIPLE SCREENS BASED ON PLAYING GAMES ON A GAME CONSOLE THROUGH A TELEVISION - Disclosed are a method and/or a system of targeted advertising and attribution across multiple screens based on playing games on a game console through a television. A method of a game identification server includes comparing a game identifying data received from the television through an Internet network with a game identification database to determine a game identifier. The game identifying data is generated using a game identification algorithm of the television. The game identifying data is communicated to the game identification server. The game identifier is associated with a public IP address of the television. At least one client ID associated with the public IP address using a device map table is determined. The client device associated with a particular client ID associated with the game identifier provides an advertising spot to an advertising exchange that provides an opportunity to a real time bidder to place a bid for advertisement. | 01-21-2016 |
20160027066 | MECHANISM FOR FACILITATING DYNAMIC USER-BASED CUSTOMIZATION OF ADVERTISEMENT CONTENT AT COMPUTING DEVICES - A mechanism is described for facilitating dynamic user-based customization of advertisement content at computing devices according to one embodiment. A method of embodiments, as described herein, includes receiving an advertiser content to be published on an avatar list, where the advertiser content is associated with an advertising entity, and verifying the advertiser content for publication, where verifying further includes assigning a ranking to the advertiser content. The ranking represents a position on the avatar list. The method may further include transmitting a publication notification identifying the ranking assigned to the advertiser content, and facilitating an auction for bidding to allow the advertising entity to obtain a higher ranking for the advertiser content than the assigned ranking, if the assigned ranking is rejected by the advertising entity. | 01-28-2016 |
20160034972 | GENERATING AND USING AD SERVING GUARANTEES IN AN ONLINE ADVERTISING NETWORK - An ad serving system accepts a request for one or more ads, determines a set of eligible ads from among ads having a guaranteed serving reservation and ads with uncommitted serving. This may be done using information from the accepted request, wherein the set of eligible ads may include at least one ad having a guaranteed serving reservation and at least one ad with uncommitted serving. A set of ads to serve is determined from the set of eligible ads using an arbitration process, and the determined set of ads is served. Ad serving guarantees may be generated and/or desired ad serving guarantees may be checked using an inventory test and/or a price test. | 02-04-2016 |
20160042407 | System and Method for Controlling Purchasing Online Advertisements in a Real-Time Bidding Environment Using a Modified Delivery Profile - A computer-implemented method for managing purchasing of online advertisements in a real-time bidding system is provided. A setpoint profile defining one or more changes in a setpoint value over time is accessed, wherein the setpoint value indicates a target number of advertisement purchases in a particular time period. A controller executes a control loop feedback algorithm intended to produce actual advertisement purchase results that track the setpoint profile over time. The actual advertisement purchase results may experience time lags when encountering changes in the setpoint value due to the operation of the control loop feedback algorithm. Thus, the method further includes executing a profile modification algorithm to modify the setpoint profile to account for such time lags associated with the actual advertisement purchase results. | 02-11-2016 |
20160055545 | INFORMATION PROCESSING DEVICE, INFORMATION PROCESSING METHOD, AND INFORMATION PROCESSING PROGRAM - An information providing device acquires a keyword specified from a page on which an advertisement display area used for displaying an advertisement is arranged, selects advertisements corresponding to the keyword from a storing means storing information of each of a plurality of advertisements as display target candidates, and specifies a display target advertisement to be displayed in the advertisement display area of the page from among the display target candidates. Then, the information providing device, in a case where the display target candidate that is not specified among the display target candidates of a same advertiser as that of the specified display target advertisement satisfies a predetermined condition, determines the display target candidate and the display target advertisement as display target advertisements to be displayed in the advertisement display area. | 02-25-2016 |
20160063572 | CONTROLLING EFFECTIVENESS OF ONLINE VIDEO ADVERTISEMENT CAMPAIGN - The disclosure provides technology for managing the placement of advertisements. An ad insertion platform contains one or more lists that allow the ad insertion platform to filter advertisement placements and manage placing advertisement opportunities to the appropriate buyers. The disclosure also provides a database and monitoring software to allow faster querying and management of data for the real time bidding system. | 03-03-2016 |
20160063574 | OPTIMIZING ONLINE ADVERTISING CAMPAIGN ALLOCATIONS - A method of optimizing online advertising campaign allocations is disclosed. It is determined that an auction for a set of advertising slots has been triggered. It is identified that the advertising campaigns are configured to bid on the set of advertising slots. A ranking score for each of the advertising campaigns is determined. The ranking scores are adjusted for each cost-per-click advertising campaign of the set of advertising campaigns by an adjustment factor specific to a context of the auction. The set of advertising slots is allocated to the winners of the auction. The winners of the auction are communicated for integration into a content page. | 03-03-2016 |
20160071167 | SYSTEM AND METHOD FOR SELLING AND PURCHASING ADVERTISING SPACE ON OUT OF HOME ELECTRONIC DIGITAL MEDIA DEVICES - The present disclosure relates to the ability to perform online auction and purchase of advertising space on out of home electronic, digital media devices over the Internet. The buyer end user will look for, bid through auction or buy now, and purchase won advertising space through the Internet via the present disclosure. Professional media buyers, such as marketing agencies and/or brands will create a buy plan, query for matching advertising space based upon plan criteria, and make a bulk buy of that matching space through the Internet via the present invention. The owner/operator of indoor or outdoor electronic, digital media device will offer up through the present disclosure their available advertising space. | 03-10-2016 |
20160078496 | Determining to Provide Content Based on Location of the Content - An example method may include the following operations: receiving a request from a content provider for a content item to incorporate into an output to a computing device, where the request includes one or more elements; identifying candidate content items based on relevance of the one or more elements to the candidate content items; identifying which of the candidate content items are at least partly stored in computer memory; and selecting a candidate content item to satisfy the request, where the selecting is based on relevance of the one or more elements to the candidate content items and on whether the candidate content items are at least partly stored in the computer memory. At least some advantage is given to candidate content items that are at least partly stored in the computer memory when selecting a candidate content item. | 03-17-2016 |
20160078497 | Setting Allocations and Prices in Auctions with Occasional Remarketing Ads - A method for setting allocations and prices for an auction including receiving a request for content for presentation in association with one or more presentation opportunities on a publisher site, determining one or more eligible content items based on the received request, determining bids associated with each eligible content item, determining a historical bid distribution for bids that have been identified when selecting content for presentation on the publisher site, determining a risk adjustment parameter that reflects a measure of confidence in the accuracy of the historical bid distribution, conducting an auction including scoring the determined eligible content items based on the historical bid distribution, their respective bids, and the risk adjustment parameter, selecting a winning content item from the eligible content items based on the auction, setting a price for the winning content item, and providing the winning content item in response to the request. | 03-17-2016 |
20160086233 | DISTRIBUTION APPARATUS, DISTRIBUTION METHOD, AND NON-TRANSITORY COMPUTER READABLE STORAGE MEDIUM - A distribution apparatus according to the present application includes an accepting unit, a determination unit, and a distribution unit. The accepting unit accepts submission of video content to be displayed in a predetermined content display frame. The determination unit determines display order of the video content based on information indicating users' reactions to the video content accepted by the accepting unit. The distribution unit distributes the video content such that the video content are displayed in the display order determined by the determination unit. | 03-24-2016 |
20160092933 | ADVERTISEMENT OPPORTUNITY BIDDING - A demand-side platform (DSP) may bid on advertising opportunities (e.g., provided by a supply-side platform (SSP)) on behalf of an advertiser wishing to place an advertisement, such as part of an advertisement campaign. A target advertisement may be selected based upon various criteria, and a bid for the target advertisement to run during the advertising opportunity is made in a manner that satisfies one or more goals of the advertisement campaign while also being beneficial to the DSP. For example, the target advertisement may be selected from a reduced problem space where merely advertisements corresponding to a target advertising opportunity class are evaluated, where the target opportunity class corresponds to an opportunity class of the advertising opportunity. Win rate modeling data, inventory cost modeling data, user response modeling data, and/or other information may be used to select the target advertisement. | 03-31-2016 |
20160098765 | Information Processing System and Information Processing Method - There are provided an information processing system and an information processing method capable of distributing an advertisement properly. The information processing system includes: a cookie setting unit | 04-07-2016 |
20160104207 | ADVERTISING CAMPAIGN CONVERSION SYSTEMS AND METHODS - Aspects described herein are directed towards methods, systems, and non-transitory computer-readable mediums for converting advertisement pricing and tracking advertisements between different advertising models or campaign types. Aspects of the disclosure include receiving a request for an advertisement to display on a first computing device in a first campaign type where the request includes information about the potential viewer. In response to request, an estimated advertisement value in a second campaign type for an advertising campaign can be determined based on at least one advertisement value in the first campaign type and an advertisement history of the advertising campaign. A bid price for displaying an ad to the potential viewer may be determined based on the estimated advertisement value in the second campaign type. Once the bid price is accepted, an advertisement from the advertising campaign may be transmitted to the first computing device. | 04-14-2016 |
20160104208 | AD SLOT OWNERSHIP FOR PERSISTENT CREATIVES - An ad slot ownership module receives, from a user agent, a call requesting a creative for a first slot of a plurality of slots in an email and determines whether an ownership period associated with the first slot has expired. When the ownership period associated with the first slot has not expired, the ad slot ownership module selects a creative from a campaign associated with an advertiser that owns the first slot for the ownership period and serves the selected creative for the first slot to the user agent. | 04-14-2016 |
20160104209 | REAL TIME BIDDING SYSTEM FOR APPLICATIONS - Embodiments relate to a method executed by a system comprising a real time bidding sell side server ( | 04-14-2016 |
20160155157 | BROKER EXTENSIONS TO REAL-TIME BIDDING IN DIGITAL MEDIA | 06-02-2016 |
20160162955 | MODULATING BUDGET SPENDING PACE FOR ONLINE ADVERTISING AUCTION BY ADJUSTING BID PRICES - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for identifying a plurality of auction elements, each auction element comprising one or more ad spaces on web pages, identifying an advertising element, the advertising element comprising an advertiser and one or more campaigns, each campaign comprising one or more creative elements, submitting the advertising element to bid on available ad spaces of the auction elements during a first time period, using a respective first bid price for each particular auction element, determining a first budget spending pace of the advertising element for the first time period based on a number of impressions served by one or more creative elements of the advertising element on the auction elements during the first time period, determining a target budget spending pace of the advertising element for a second time period after the first time period, and determining a second bid price for each particular auction element for the second time period, based on the target budget spending pace, the first budget spending pace, and the first bid price for the particular auction element. | 06-09-2016 |
20160189247 | USER INTERFACES FOR MANAGING ADVERTISING CAMPAIGNS - An online advertising system enables advertisers to create a new advertisement campaign and then upload a plurality of advertisement sets and rules for targeting, prioritizing, and frequency capping the advertisement sets. Within each advertisement set, the advertiser provides one or more creative groups of advertisements along with weightings or sequencing among the creative groups in the advertisement set. The online advertising system provides a summary user interface that presents the advertiser's purchased advertisement placements across all publishing sites. From the summary user interface, the advertiser can select an advertisement placement, which results in an editor user interface being presented that presents the details of the selected advertisement placement. The advertiser can then modify the selected advertisement placement, which is automatically updated in the summary user interface. | 06-30-2016 |
20160379275 | SYSTEM AND METHOD FOR BUYING ADVERTISING INVENTORY - The embodiments herein provide a system and computer-implemented method for buying an advertising inventory. The method includes receiving at least one rule book from a plurality of Demand Side Platform's (DSPs) when a user visits a web page. Further, the method includes selecting a DSP from the plurality of DSPs to buy the advertising inventory based on the at least one rule book. | 12-29-2016 |
20160379276 | ELECTRONIC ASSET DELIVERY AND EVENT TRACKING SYSTEM - An asset server receives electronic asset data from electronic asset data sources. The electronic asset server receives a request to provide a client with an electronic asset. Based on the request, and optionally using a bidding system, the electronic asset server selects a particular asset described by the electronic asset data, from a particular asset data source, to provide to the client. The electronic asset server stores a delivery record in a repository of delivery records, indicating the sending of data for the particular asset to the client. The electronic asset server receives an event message from the client describing an event that occurred at the client with respect to the particular asset. A correlation component correlates the event message to the corresponding delivery record, if possible. Based on the correlation, a notification component sends a notification message indicating the occurrence of the event to the particular asset data source. | 12-29-2016 |
20170236165 | TECHNIQUES FOR TARGETED REAL-TIME BIDDING ON ON-LINE ADVERTISEMENTS | 08-17-2017 |
20170236171 | RELATIVE PRICING INDICATION ESTIMATION OF CONTENT ITEM CRITERIA | 08-17-2017 |
20180025390 | ACCOUNTING FOR ONLINE SYSTEM USER ACTIONS OCCURRING GREATER THAN A REASONABLE AMOUNT OF TIME AFTER PRESENTING CONTENT TO THE USERS WHEN SELECTING CONTENT FOR USERS | 01-25-2018 |
20190147498 | INCREASING FILL RATE WHILE MAINTAINING AVERAGE MARGIN | 05-16-2019 |