| Class / Patent application number | Description | Number of patent applications / Date published |
|---|
| 705140610 | Based upon schedule | 81 |
| 20090276317 | DYNAMIC INVENTORY MANAGEMENT FOR SYSTEMS PRESENTING MARKETING CAMPAIGNS VIA MEDIA DEVICES IN PUBLIC PLACES - A dynamic inventory management system and method for the identification of available inventory on a network of media devices and the optimal scheduling of campaigns, treatments, and content items on the available inventory. To optimize performance of the system, the dynamic inventory management system receives input data from a variety of sources. For example, the dynamic inventory management system receives audience metrics and campaign performance data from analytics systems, event and trigger data from event and trigger systems, and network, content, and campaign metadata from network management systems. The data received from these sources, when used in conjunction with additional rules and parameters that are received from system users, allows the dynamic inventory management system to allocate marketing campaigns, treatments, and content items to available inventory in a manner that is advantageous to both advertisers and to the network operator. | 11-05-2009 |
| 20100023402 | SYSTEM AND METHOD FOR ESTABLISHING A MEDIA NETWORK - A method and system for establishing a media network may include establishing a relationship between a media network company and at least one retail chain business establishment to broadcast content to a network of electronic displays within retail stores of each respective retail chain business establishment. The media network company defines a national broadcast network and each retail chain business establishment defines a local affiliate of the national broadcast network. Available airtime may be apportioned for display of content between the media network company and each respective local affiliate. Each of the media network company and local affiliates may sell respective airtime to generate respective revenue. | 01-28-2010 |
| 20100023403 | METHOD FOR SELLING AIRTIME FOR A RETAIL MEDIA NETWORK - A method for selling airtime for a retail media network includes providing a network of electronic displays in a retail chain. A partition of airtime available on the network of electronic displays may be established, where the partition apportions national airtime available for use by a national network and local airtime available for use by the retail chain. An agency relationship may be established by an advertising agency with the retail chain to manage and sell the local airtime apportioned to the retail chain. A user interface may be provided for the advertising agency to book advertisements of advertisers to be displayed in the local airtime of the retail chain. Advertisements may be booked via the user interface by the advertising agency for display of the advertisements during the local airtime. | 01-28-2010 |
| 20100036738 | System and Method for Advertising Goods and Services in Print Media - This disclosure describes a hyper-targeted print media advertising system and method that utilizes a relatively new printing technology known as variable data presses. The systems and methods described herein utilize an on-line self-service platform that allows advertisers to design, target, schedule and pay for advertisements in print media (e.g., newspapers) allowing the print media to service handle a far larger number of advertisements than normal since different readers can receive a different set of advertisements. Further, advertisers using the system and methods described herein will be able to target their ads much more precisely geographically, demographically and/or psycho-graphically that has been possible heretofore. | 02-11-2010 |
| 20100057572 | WEB SERVICES AND METHODS FOR SUPPORTING AN ELECTRONIC SIGNBOARD - An advertising support system includes an operation center, numerous display systems and one or more client services systems. The operation center is a platform that provides a collection of services and capabilities. For example, the operation center is responsible for assuring that the content is displayed on the display systems at required times and locations. The system may accommodate multiple operation centers in multiple geographical locations to provide failure recovery and to provide services over geographically diverse locations. A variety of services are provided by the operation center to support its operations and the display systems. For example, the operation center populates and maintains a current and archival database, which includes status, content, fault and maintenance logs, and other data of display systems. Numerous services may be provided through the client services systems. The client services systems access the operation center through an operation center interface to obtain data necessary to support various application that can be provided under a web service. Applications include content information retrieval by client and customers, and the general public, and administrative services (e.g., accounting, maintenance and engineering). | 03-04-2010 |
| 20100063882 | SYNDICATED ADVERTISING AND COMMERCE THROUGH WIDGETS - An Internet host user posts, or embeds an advertising link, or widget into an interactive program located on a website. The advertising link is viewed by other users who visit the website and participate in the interactive program. A backend infrastructure provides servicing for the interactive program, and is also the source of the advertising links. A host user selects the advertising link from an inventory of advertising links provided by the infrastructure. The infrastructure provides free servicing of the interactive program to the host user in exchange for posting its advertising links. | 03-11-2010 |
| 20100169181 | METHOD OF NETWORKING REAL ESTATE AGENTS AND ADVERTISERS - A method of networking real estate agents and advertisers of products and services of interest to home buyers, with an illustrative embodiment including the steps of an independent intermediary identifying, possibly by computerized social networking, real estate agents willing to utilize promotional paper for hard-copies of real estate listings; contracts obligate the real estate agents to use or permit placement of the promotional paper; the intermediary identifies advertisers and executes contracts with them; the promotional paper is printed with a layout of advertisements and real estate listing data on opposing sides; the promotional paper is given to the real estate agents or placed by the intermediary; and the promotional paper is distributed to consumers. The method can be highly automated and executed with computers or other processors. Although one embodiment is configured for the residential real estate trade channel, others may relate to commercial real estate. | 07-01-2010 |
| 20100235240 | AUTOMATIC VENDING APPARATUS FOR PROVIDING ADVERTISEMENT AND METHOD THEREOF - An automatic vending apparatus and an advertisement method thereof are provided. The automatic vending apparatus receives advertisement content and an advertisement schedule through a network, stores the received information, and replays the stored advertisement content on a touch screen in accordance with the stored advertisement schedule. Since it is possible to provide advertisement through automatic vending apparatuses according to a predetermined, advertisement can be provided in a more systematic, various and efficient manner. | 09-16-2010 |
| 20100312647 | USER-DRIVEN DATA NETWORK COMMUNICATION SYSTEM AND METHOD - A system is disclosed for messaging over a data network, such as the Internet and interactive TV, which allows every registered user to generate and update one or more user portfolio(s) containing information relative to Providers and/or individuals of which the user is willing to view their messages. The messages are displayed inside the space of the webpage where usually banners are shown. The system may provided benefits to the user upon displaying messages with commercial value to him. The disclosed messaging system allows an easy and effective communication path between providers and users any time publicly or privately in the banner area of a web site, which does not occupy additional space on the user's browser, and does not require the user to load another application besides his browser. | 12-09-2010 |
| 20110022470 | System and Method for Real-Time Ad Selection and Scheduling - Ads play an important role in enhancing the market reach of the products. Televisions are one of the major targets for advertising to reach mass market. With the advent of the Internet, video on demand mode of delivering content, to a variety of devices such as personal computers and mobile phones, has become a possibility. New ad targeting opportunities arise when the multitude of technologies are combined. One of the aspects of ad targeting, to keep the viewers' attention focused on ads, is to “beat the expectations.” A system and method to help in keeping viewers' attention focused on ads involves randomly selecting an ad to be displayed using a randomly selected ad display model at a randomly selected time interval during the course of watching of content. Further, a viewer's attention on ads gets enhanced when the randomly selected ads are appropriate from the point of view of the content being watched. | 01-27-2011 |
| 20110022471 | MESSAGING SERVICE FOR PROVIDING UPDATES FOR MULTIMEDIA CONTENT OF A LIVE EVENT DELIVERED OVER THE INTERNET - Messaging services for providing updates for multimedia content delivered over the Internet for a live event. In one embodiment, a messaging server provides real-time updates for multimedia content of a live event delivered over the Internet to multiple media players that request the multimedia content over the Internet. In one embodiment, the real-time updates indicate when the multimedia content is available for delivery over the Internet. In another embodiment, the real-time updates can be used to dynamically insert advertisement markers for advertisement breaks in the multimedia content. | 01-27-2011 |
| 20110055015 | METHOD AND NETWORK NODE FOR DEFERRING A TRANSMISSION OF A MESSAGE COMPRISING AN ADVERTISEMENT COMPONENT - The invention relates to a method and network node for deferring a transmission of a message comprising an advertisement (Ad) component. The method comprises the steps of detecting that a target device for the message is roaming and that a deferring option is active for the target device. The method also comprises a step of storing the message with the Ad component. After the step of storing, the method comprises a step of receiving a notification indicating that the target device is not roaming. If the Ad component is valid, a step of sending the message to the target device is executed and if the Ad component is not valid, the steps of retrieving a new Ad, updating the message with the new Ad and sending the message to the target device are executed. | 03-03-2011 |
| 20110131094 | Adding and Displaying an Advertisement Content in an Electronic Book Method and Apparatus Thereof - This invention discloses a method to add and display an advertisement content in an electronic book. The method comprises the following steps. First, a content of a book and a content of an advertisement is provided. Next, the content of the book and the content of the advertisement are digitalized to form an electronic book. Then, an order to advertise the content of the advertisement is set. Finally, a displaying condition is set for displaying the content of the advertisement when the electronic book is read in an electronic paper display. | 06-02-2011 |
| 20110145070 | SYSTEM AND METHOD FOR CREATING, DISTRIBUTING, AND MONETIZING USER-GENERATED CONTENT IN A RETAIL ENVIRONMENT - A system and method for monetizing user-generated content in a retail environment may include enabling users to upload respective user-generated content via a communications network. User-generated content may be selected from one of the uploaded user-generated content submitted by one of the users. Sponsor content may be received from a sponsor for displaying in association with the selected user-generated content. A sponsored advertisement inclusive of the selected user-generated content and sponsor content may be generated and an identifier associated with the sponsored advertisement may be inserted into a playlist of content segment advertisements for display on at least one electronic display in a retail store according to the playlist. The sponsored advertisement and playlist may be distributed to the at least one electronic display for display of the sponsored advertisement on the electronic display(s) according to the playlist. Payment may be collected from the sponsor for sponsoring the sponsored advertisement. | 06-16-2011 |
| 20110166939 | SYSTEMS AND METHODS FOR INTEGRATING DATA MINING AND OTHER MARKETING TECHNIQUES WITH FANTASY SPORTS CONTEST APPLICATIONS - Systems and methods are provided for integrating quantitative marketing techniques in fantasy sports contest applications and other contest applications to provide personalized advertisements and other marketing related communications and/or content. The fantasy sports contests application may create user profiles to store various information associated with users. Information associated with users may be provided by the users or automatically gathered by the application through various channels such as external consumer databases. The application may employ tests such as personality tests and other types of predictive games to collect additional user information. The application may also link user profiles to users clusters including other users having similar characteristics. | 07-07-2011 |
| 20110208591 | Forecasting Online Advertising Inventory of Day Parting Queries - Disclosed is a system to forecast a supply of online advertising demand contracts having day parting targets. The system may receive an online advertising demand contract having a flight duration and a day parting target. The received online advertising demand contract may be processed by converting the day parting target into an hour-of-week day parting target vector. If a first day of the flight duration would generate a conflict in view of the hour-of-week day parting target vector, then the system may generate a new first day contract for the first day of the flight duration. | 08-25-2011 |
| 20110213665 | Bank Based Advertising System - Embodiments of the invention include apparatuses, methods, and computer-program products that provide for a unique bank-based advertising system. In one embodiment, the bank-based advertising system receives an authentication request from a user. The system then compares information received with the authentication request to authentication information stored in a memory system to determine that the user is a customer of the bank and has access to a financial account maintained by a bank. The system then provides the user with access to a bank-based advertising system based at least partially on the determination that user is a customer of the bank and has access to the financial account. The system then allows the user to use the bank-based communication system to create an advertisement on behalf of an owner of the financial account for which the user was authenticated. The system then presents the advertisement through one or more banking outlets. | 09-01-2011 |
| 20110231260 | METHOD FOR PROVIDING AN ONLINE VIDEO ADVERTISING PLATFORM AND MARKETPLACE - An online video advertising platform and marketplace. The present invention enables sellers to enhance the way they market products by providing them with a platform that uses location, images, product information, and Internet video. Because images and text are static and videos are dynamic, a seller can better represent their product and receive a better price and quicker sale as a result of the dynamic presentation. The marketplace uses both a database and “cloud computing” file storage system. So when a new user is created, there is both an entry in the database, and file structure with the username or other unique identifier in the file system. The database then stores pointers to these files. All listings are tied to a central product (listing) Id (PID). Videos can be searched for by both video and product related metrics. Videos file themselves are tagged with product metadata. | 09-22-2011 |
| 20110246307 | Mass-Based Approach for Serving Impressions in Guaranteed Delivery Advertising - A computer-implemented Internet advertising method for serving impression opportunities in a system for delivery of display advertising. The likelihood that a booked contract could be served by a future forecasted user visit is calculated as a probability mass, and associated with the booked contract. The relative sizes of the probability masses of a plurality of eligible contracts is used as a selector in conjunction with a selected pseudo-random number. In exemplary embodiments, a server is configured for receiving an event predicate as a result of a user visit to a web site. Based on the received event predicate, a set of eligible contracts is assembled. Each eligible contract is assigned to exactly one interval selected from a range, the size of the interval corresponding to the probability mass of the eligible contract. The generated pseudo-random number is used for selecting an interval, which operation selects an eligible advertisement for display. | 10-06-2011 |
| 20110282745 | System And Method For The Presentation Of Alternative Content To Viewers Video Content - According to certain embodiments of the present invention behavioral patterns are utilized in order to calculate a predicted level of interest of viewers in a specific video item at any given moment throughout the length of the video item. More specifically, according to certain embodiments, this calculation allows to identify instances of peaks of high and low interest throughout the length of the video item. This allows predicting the occurrence of critical moments throughout the video item when is likely that viewers would abandon the video item on one hand, and moments when viewers are most likely absorbed in the currently presented video, on the other hand. This information allows to capture viewers when their interest in the viewed content is low or decreasing, and to synchronize the presentation of alternative content to these instances. | 11-17-2011 |
| 20110302035 | ADVERTISING SYSTEM AND METHOD USING A POTENTIAL CUSTOMER'S VEHICLE INFORMATION - A system for targeted advertising is disclosed, which communicates advertisement messages to a potential customer based upon information regarding a vehicle owned and/or operated by the potential customer. A vehicle information obtainer obtains the potential customer's vehicle information, an advertising message generator generates an advertising message determined to be of interest to the potential customer, based on a projection of the potential customer's general purchasing mindset, and an advertising message communicator communicates the advertising message to the potential customer. The vehicle information can be obtained, and the advertising message generated and communicated, by a person, and/or through an automated system. The advertising message can be based on such vehicle information as make and model, luxury level, accessories, and model year. The advertising message can offer a product and/or service, or discounts or information pertaining thereto, and can also be informed by information other than the potential customer's vehicle. | 12-08-2011 |
| 20120016746 | Method And System For Computer-Based Network Advertising - A computer-based method of advertising products and services for communication to an electronic device user, the method includes the steps of receiving a message-value from an electronic device, matching the message-value to a staggered electronic marketing campaign, creating a subscriber data profile corresponding to the mobile electronic device associated with the staggered electronic marketing campaign, confirming receipt of the message value, and sending campaign advertisements to the electronic device. | 01-19-2012 |
| 20120253939 | METHOD AND APPARATUS FOR PROCESSING ADVERTISING CONTENT BASED ON POLICY DATA - An approach for enabling advertising content to be processed for use in connection with an application based on one or more policies is described. An advertising component determines one or more user interface state changes associated with one or more applications executing at a device. The advertising component then determines one or more policies for presenting advertisement information at the one or more applications, the device, or a combination thereof. Processing of the one or more policies is then performed to determine advertisement information for presentation at the one or more applications, the device, or a combination thereof based, at least in part, on the one or more user interface state changes. | 10-04-2012 |
| 20120316965 | DYNAMIC TARGETED ADVERTISING IN CLIENT-SERVER TOPOLOGY - A network device in a customer premises network collects profile data for a client device of multiple client devices in the customer premises network and sends the client profile data to a remote provider network. The network device receives, from the remote provider network, a group of advertisement files for targeted advertising to the client device and stores, in a memory, the group of advertisement files. The network device detects an advertisement insertion cue in linear program content being streamed to the client device, selects an advertisement file from the stored group of advertisement files, and inserts the selected advertisement file into the linear program content being streamed to the client device. | 12-13-2012 |
| 20120330754 | SYSTEM AND METHOD OF PROVIDING TARGETED ADVERTISEMENTS FROM SUBSCRIBERS OF DIRECTORY SERVICES - Disclosed are systems, computer-readable medium and a method for delivering advertisements to user devices. The method includes storing first data associated with online and physical activity of plurality of customers, storing second data associated with current status of plurality of advertisers, matching a customer with an advertiser based on analysis of the first data and the second data and delivering an advertisement to a device associated with the matched customers online and physical activity. The on-line and physical activity is captured by a plurality of devices including a mobile device via a plurality of sensors. | 12-27-2012 |
| 20130006774 | SYSTEM AND METHOD FOR PUSHING INFORMATION TO A MOBILE DEVICE - A system and method for pushing information to a mobile device are disclosed herein. A triggering event is detected, and information relevant to the detected trigger event is determined. The information is located in one of a plurality of memory location channels, wherein the information is stored in the one of the plurality of memory location channels based on a category of the information matching a pre-defined category of the one of the plurality of memory location channels. When the information relevant to the detected triggering event comprises content information, a meta tag is inserted to the content information. The meta tag relates to display of specific one or more advertisements with the content information. The content information that includes the meta tag is transmitted to the mobile device. | 01-03-2013 |
| 20130013412 | Methods and Systems for Displaying GEO-Based Offers on a Mobile Advertising Display Device - Various aspects include methods and devices for displaying advertisements on a mobile advertising display device (MADD). Advertisements may be selected for display by a device, such as the MADD or an advertising server, based on one or more of the MADD's geographic location, the time of day, or various types of user data from nearby mobile devices. Further aspects include systems and methods of responding to requests from mobile device users and assigning expenses based on user activities. | 01-10-2013 |
| 20130018730 | METHOD AND APPARATUS FOR DISTRIBUTING PROMOTIONAL MATERIALSAANM Morris; NadiaAACI DecaturAAST GAAACO USAAGP Morris; Nadia Decatur GA USAANM Basso; AndreaAACI MarlboroAAST NJAACO USAAGP Basso; Andrea Marlboro NJ USAANM Hines; TaraAACI New YorkAAST NYAACO USAAGP Hines; Tara New York NY USAANM Ivanov; AlekseyAACI Atlantic HighAAST NJAACO USAAGP Ivanov; Aleksey Atlantic High NJ USAANM Mikan; JeffreyAACI AtlantaAAST GAAACO USAAGP Mikan; Jeffrey Atlanta GA US - A system that incorporates teachings of the present disclosure may include, for example, computer instructions to identify a subscriber leader, identify a plurality of subscriber followers that track activities of the subscriber leader, detect from the activities of the subscriber leader a behavioral pattern that influences a consumption behavior of the subscriber followers, receive a request for media content from at least one of a plurality of devices of the subscriber followers, identify in the media content a substitutable product, select a promotional system to supply a promotional product according to at least one of a winning bid supplied by the promotion system and the behavioral pattern, substitute the substitutable product in the media content with the promotional product to generate updated media content, and transmit the updated media content to the at least one of the plurality of devices of the subscriber followers. Other embodiments are disclosed. | 01-17-2013 |
| 20130024286 | MULTIPLE SLACK VARIABLES FOR BALANCING AD CAMPAIGN RISKS - Systems and methods are provided for evaluating candidate orders relative to available inventory, such as evaluating candidate orders of advertising impressions relative to an estimated available inventor of advertising impressions. The evaluation can include matching orders with available inventors based on linear programs that include objective functions and constraints. At least one objective function can include multiple slack variables. | 01-24-2013 |
| 20130085862 | SYSTEM AND METHOD FOR DISTRIBUTING ADVERTISEMENTS ON A NETWORK IN ACCORDANCE WITH A TIERED PERIODIC DELIVERY GOAL - A system and method for selecting advertisement lines to serve advertisement requests on a network. According to some embodiments, a ranking system or methodology is implemented to select advertisement lines in a manner that paces the respective advertisement line for a successful outcome. | 04-04-2013 |
| 20130097023 | COMPUTING SYSTEM METHOD FOR ADVERTISING A FUTURE AD - A computer-implemented method of advertising an ad including data content or metadata associated with a time in the future to a plurality of users connected via computer network to a server includes the steps of: (a) receiving data including the ad content at a user interface of at least one of the plurality of users from the server via the network; (b) placing the ad content on a timeline of the user interface; and (c) displaying the ad content on the timeline in relation to its associated time and the current time. Moreover, disclosed herein is a computer-readable medium including computer-executable instructions that, when executed, cause a computer to perform such a method. | 04-18-2013 |
| 20130097024 | Caddie Apparatus with Display Capabilities - One embodiment comprises a method for conveying information to patrons in an establishment. The method comprises deploying a plurality of caddies at the establishment, wherein each of the plurality of caddies includes an electronic display and at least one compartment for storing items for use by patrons. The method further comprises obtaining, by a content server located remotely from the establishment, content from at least one third party, wherein the content comprises advertisements corresponding to at least one item sold by the establishment. The method further comprises transmitting, by the content server, the content to the plurality of caddies via a network according to at least one predetermined time interval allocated by the content server to the at least one third party. | 04-18-2013 |
| 20130103502 | Method and Apparatus for Ad Insertion in Cellular Networks - In one aspect, the present invention comprises a method or methods for introducing ad insertion and ad management into operator networks (Core Network or Radio Access Network), thereby improving ad management capabilities and avoiding the need for the operator to share internal network or UE information with third parties. In one or more embodiments, the contemplated method(s) and supporting apparatuses are applicable to scenarios where the network operator and a third-party ad provider have an agreement and where they do not. | 04-25-2013 |
| 20130117124 | System for Creating an Advertisement Strategy - Systems and methods for creating an advertisement strategy or advertisement campaign are provided. Also provided is an advertisement planning device, which comprises an advertisement creating module configured to enable a user to electronically organize elements of an advertisement. The advertisement planning device also comprises a run time module configured to enable the user to enter a time period when the advertisement is to be run and a location selection module configured to enable the user to select one or more predetermined locations where the advertisement is to be run. | 05-09-2013 |
| 20130138511 | METHODS AND SYSTEMS TO SCHEDULE ONLINE CONTENT DELIVERY - Methods and systems to schedule delivery of items of content selectively to online users are described. In various embodiments, a method of scheduling delivery of multiple items of content selectively to a plurality of online users is disclosed. The method includes determining expected values relating to each user being online during a given time period, and generating an ordered list of the multiple items of content to be selectively delivered to each of the plurality of online users based on the expected values. Other methods and systems are disclosed. | 05-30-2013 |
| 20130144723 | SYSTEMS, METHODS AND ARTICLES TO AUTOMATICALLY EXPOSE AND PLACE MATERIAL IN STREAMS OF PROGRAMMING - Content providers or media outlets may provide opportunities to place insertion or replacement material, for example, advertisements, into alternate streams or feeds of programming. A clearinghouse of such for various content providers may be automatically maintained and updated. Entities with insertion or replacement material may reserve, bid on or automatically place insertion or replacement material. An insertion system component may automatically insert material in an alternative feed of programming, for example, automatically replacing locally relevant advertisement in a broadcast with more general or even more specific advertisements in a Web feed of the programming. Organization of the insertions or replacement may be automatically determined based on various criteria. | 06-06-2013 |
| 20130151340 | COORDINATED AUTOMATIC AD PLACEMENT FOR PERSONAL CONTENT CHANNELS - The present invention relates to an apparatus, a method and a computer program product for automatically inserting advertisements into a media stream, wherein subscription information which specifies categories of advertisements to be scheduled for insertion is stored and a category of a target advertisement is determined. Based on the result of the determination those advertisements of a stored list of scheduled advertisements, which according to their subscription information are subscribed to the determined category, are triggered and subjected to a predetermined modification processing selected based on the result of the determination. | 06-13-2013 |
| 20130185156 | COMMUNICATION DEVICE AND MESSAGE MANAGEMENT METHOD - In a message management method of a communication device, a plurality of keywords relating to different commercial activities are preset and stored into a keyword database. Whether a received message of the communication device is an advertisement of a commercial activity is determined by comparing content of the message with each keyword of the keyword database. A starting time of the commercial activity is extracted from the message if the message is an advertisement. An pre-activity alarm time is determined according to the extracted starting time, and an alarm is given to a user when the alarm time is reached. | 07-18-2013 |
| 20130246180 | MEDIA PLAY OPTIMIZATION - Systems, methods, and a user interface for automatically scheduling a media play is disclosed. The user can specify criteria for play of the media play, including times, stations, and/or external criteria such as a weather condition or the occurrence of an event. Information relevant to the entered criteria is received and assessed against the criteria to determine if the criteria are met. Responsive to the received information meeting the criteria for play of the media play, an accessor accesses the media play inventory and inserts the media play into a media feed. | 09-19-2013 |
| 20130275223 | FUTURE AD TARGETING - In one embodiment, the system obtains data from a plurality of user profiles associated with a plurality of users, where the data indicates one or more of a plurality of features pertaining to each of the plurality of users. The system predicts an action that a particular one of the plurality of users has or will have a high probability of intent, desire, or need to perform at a future time based, at least in part, upon the data that has been obtained from the plurality of user profiles. The system provides an advertisement or offer to the particular user based, at least in part, upon the action that the particular user has a high probability of intent, desire, or need to perform at a future time. | 10-17-2013 |
| 20130311293 | MOBILE MESSAGING ECOSYSTEM - RENDERED MESSAGE - This disclosure relates to the use of a content message layer or a mobile device edge technology to render and measure interactive impression messages to a mobile device during a specified time and place and with discretionary control. Furthermore, the disclosure describes a new mobile message delivery and measurement channel that joins the message sender and recipient in a closed-loop progressive conversation and where messages can be rolled over in time. | 11-21-2013 |
| 20130325617 | METHOD, SYSTEM AND FORMAT FOR PROVIDING DYNAMIC SINGLE FULL-PAGE MOBILE ADS - Among other disclosed subject matter, a computer-implemented method for displaying a mobile advertisement in a mobile device is disclosed. The method comprises selecting a media object of the mobile advertisement, where the media object is associated with a first media format of the mobile advertisement. The method further includes, determining compatibility between the first media format of the media object and a supported media format. Here, a given media object in the supported media format represents an associated mobile advertisement in one of the one or more mobile formats supported by the mobile device. When the first media format of the media object is compatible with the supported media format, converting the media object associated with the first media format into a second media object associated with the supported media format. The method further includes sending the second media object to the mobile device, where the mobile device utilizes the second media object to display the mobile advertisement. | 12-05-2013 |
| 20130325618 | SYSTEMS AND METHODS FOR MOBILE MARKETING - A method is disclosed for delivering content to a mobile device by receiving a content set consisting of campaigns, variation selections, and one or more targeting filters; enabling campaign access to content via a single access point and Variations specify which content is included in the content set and one or more predetermined times to deliver a particular content set; and targeting filters to select content from a particular content set to send to the mobile device. | 12-05-2013 |
| 20140040035 | METHOD AND SYSTEM OF USING SMARTPHONE LOCKSCREENS AS PERSONAL ADVERTISING BILLBOARDS - Method, system, and software product for displaying advertising media on the lockscreens of handheld computerized devices, such as smartphones. The invention comprises an advertising software app, and corresponding advertising internet server software. Merchants and other advertisers can transmit ads, along with corresponding ad display schedule information, and target ad recipient demographic information, to the server. The smartphone app software can collect user data, forward it to the server, and obtain from the server corresponding ad images that are displayed on the smartphone's lockscreen. The system may optionally keep track of usage and compensate smartphone users accordingly. Smartphone users, on seeing an ad of interest, can either use the ad image directly, transmit the ad image to a recipient, or jump to a web address corresponding to an ad associated URL. The method essentially allows a smartphone user to rent out his smartphone lockscreen as if it was a personal billboard. | 02-06-2014 |
| 20140122240 | RECURRING REVENUE ASSET SALES OPPORTUNITY GENERATION - A filtered set of service assets can be selected for use as a source population for opportunity generation in a recurring revenue management system. The selecting can include applying a filter to a data set comprising service asset data for a plurality of service assets. Each service asset in the plurality of the service assets can include an expiration date. The filter can include a range of expiration dates corresponding to a targeted selling period. Anew service offer can be created based on at least one specific rule defined for the commercial entity for service assets in the selected set. The creating Can include applying one or more offer creation parameters, determining reference information for expiring assets in the data asset model, and verifying a chosen service level. The new service offer can be assigned to at least one sales team. Related methods, systems, and computer program products are described. | 05-01-2014 |
| 20140149221 | SYSTEM AND METHOD FOR BILLBOARD CONTROL - A method for scheduling content for a digital billboard, including: receiving an advertisement schedule from a first user account, the schedule comprising advertisement media; identifying a billboard identifier associated with the user account, the billboard identifier associated with the billboard; controlling the billboard to display the advertisement media according to the advertisement schedule; and in response to receipt of an application request for the billboard from a user device, the application request identifying an application associated with the user account, interrupting advertisement media display and directing control of the billboard to the application. | 05-29-2014 |
| 20140156413 | Synchronized Advertiser Across Multiple eBook Titles - A method of predetermining the reading schedules of multiple eBooks to be read simultaneously and then applying those schedules to the distribution of advertising so each eBook displays the same advertiser at the same time. | 06-05-2014 |
| 20140164131 | APPARATUS AND METHOD FOR PROVIDING DIGITAL SIGNAGE RELATED TO MOBILE TERMINAL - Provided is a method of providing content in a digital signage providing device in association with a mobile terminal, the method including generating content to be played in a digital signage terminal and a schedule indicating a time at which the content is to be played, converting the generated content into content for the mobile terminal to additionally generate the content, transmitting, to the digital signage terminal, the generated content together with the schedule, requesting the digital signage terminal to transmit content that is being played to the mobile terminal, according to a request from the mobile terminal, and transmitting, to the mobile terminal, a mobile terminal version of the requested content in a multicast manner. | 06-12-2014 |
| 20140214544 | CUSTOMIZED ADVERTISEMENT SCHEDULING - There is disclosed a computerized system and method for scheduling advertising Events which utilizes a set of configurable instructions regarding booking an order which iterates through a series of broadening, configurable criteria and also implements a configurable scoring system for the purpose of comparing multiple Events to determine if one Event is more valuable than the other. | 07-31-2014 |
| 20140222578 | DIGITAL SIGNAGE MANAGEMENT SYSTEM - Generally, this disclosure describes a digital signage management system. The system may include a user device including processor circuitry coupled to communication circuitry, the communication circuitry configured to couple the user device to at least one of a digital sign and a management service, and the user device configured to manage display of user content on the digital sign, the user content configured to be displayed on the digital sign in a time slot. | 08-07-2014 |
| 20140297417 | METHOD AND SYSTEM OF USING SMARTPHONE LOCKSCREENS AS PERSONAL ADVERTISING BILLBOARDS - Method, system, and software product for displaying advertising media on the lockscreens of handheld computerized devices, such as smartphones. The invention comprises an advertising software app, and corresponding advertising internet server software. Merchants and other advertisers can transmit ads, along with corresponding ad display schedule information, and target ad recipient demographic information, to the server. The smartphone app software can collect user data, forward it to the server, and obtain from the server corresponding ad images that are displayed on the smartphone's lockscreen. The system may optionally keep track of usage and compensate smartphone users accordingly. Smartphone users, on seeing an ad of interest, can either use the ad image directly, transmit the ad image to a recipient, or jump to a web address corresponding to an ad associated URL. The method essentially allows a smartphone user to rent out his smartphone lockscreen as if it was a personal billboard. | 10-02-2014 |
| 20140304077 | QUICK RESPONSE INFORMATION MANAGEMENT SYSTEM AND METHOD - A quick response information management system and method is disclosed. Embodiments of the present invention provide for associating multiple alphanumeric tags into groups, and editing attributes of the tags on a group basis. Banner advertisements, quick response codes, and contact information are manageable elements that may be associated with a tag. A scheduling feature allows in-advance scheduling of temporary banner advertisements. A print scheduling feature allows convenient printing of a consumer content display corresponding to new inventory items. | 10-09-2014 |
| 20140304078 | SYSTEMS AND METHODS FOR POWER EFFICIENT DISCOVERY OF INFRASTRUCTURE SERVICES ON A NETWORK - Systems, methods, and devices for power-efficient discovery of infrastructure services on a network are disclosed. In one aspect, a method for using advertising windows to transmit service information on a network is disclosed. The method includes transmitting timing information regarding an advertising window during which information on services offered by one or more nodes on the network will be advertised. The method further includes during the advertising window, transmitting information on services offered by one or more nodes on the network. | 10-09-2014 |
| 20140304079 | CONTENTS AND ADVERTISEMENT PROVIDING METHOD AND CONTENTS PROVISION APPARATUS - Disclosed is a method of providing contents requested by a user and an advertisement through an application by a contents providing apparatus, including: exposing the contents through a user terminal; stopping the exposed contents at a specific time set based on log-in information of the user, and exposing one or more advertisements; and exposing the stopped contents through the user terminal again. | 10-09-2014 |
| 20140316899 | LIVE AD PROCESSING ENGINE SERVICE - Techniques described herein provide for a live advertising processing engine service to act as an intermediary between client applications and advertising networks. The live advertising processing engine service can provide an interface with which the client can interact, via an application programming interface (API) or directly through the use of a standardized language, thereby allowing client applications to receive advertisement data without the need to be customized to communicate with specific advertising networks. The live advertising processing engine service can further track where, in playback the live content, a client currently is, to indicate to the client—or other application—when advertisement breaks are and/or provide supplemental advertisement information to enable the client to provide a rich user experience. | 10-23-2014 |
| 20140330648 | STORED VALUE CARD DISPLAY ADVERTISING SYSTEM AND METHOD - A retail display advertising system includes a central management computing device in communication with a retailer computing device. The central management computing device selectively downloads advertising content associated with one or more stored value cards to a retailer computing device, and selectively download a specified schedule to each of the retailer computing devices. The retailer computing device, which is configured in a retail display structure that displays the stored value cards, manages output of each instance of advertising content according to the specified schedule. | 11-06-2014 |
| 20140337137 | Digital Billboard Advertising - An advertising campaign is provided for display on one or more digital billboards. Information about a geographic location of the digital billboard and an available inventory of time intervals for display of digital content is established. Pricing guidelines for the available inventory are defined, and digital content campaigns are created that identify a particular digital billboard or billboards, and specify pricing information indicating prices for displaying digital content on the billboard. A contract is executed for the digital content campaign, and the digital content associated with the campaign is displayed on the digital billboard based on a play schedule defining a time interval and number of times that the digital content will be displayed for the time interval. | 11-13-2014 |
| 20140358686 | SELECTING A DISPLAY OF AN ADVERTISEMENT BASED ON AVAILABILITY - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting displays of advertisements based on availability of a user. A computing system receives a request to provide an advertisement for display by a first computing device. The computing system identifies that a particular user of a second computing device is presently available to participate in an interactive session. The computing system selects, for display by the first computing device, a first display for the advertisement, from a plurality of displays for the advertisement, based on the computing system having identified that the particular user is presently available. The computing system transmits for receipt by the first computing device, first information so as to cause the first computing device to display the first display for the advertisement. | 12-04-2014 |
| 20150032546 | USE OF SKU LEVEL E-RECEIPT DATA FOR FUTURE MARKETING - Embodiments of the invention relate to systems, methods, and computer program products for determining and providing an offer to a customer based at least in part on product level data associated with a transaction. The system, method, and computer program product are configured to receive unstructured data from a customer account, wherein the unstructured data comprises product level data for a transaction; convert the unstructured data into structured data; determine a transaction at a financial institution corresponding to the structured data; determine an offer for a customer based on the product level data and the transaction; and provide the offer to the customer. Typically, product level data related to transactions is not available to financial institution. This disclosure describes a system and method for identifying and using product level data. | 01-29-2015 |
| 20150039437 | Method of Coordinating Pre-scheduled Sales With Sellers and Buyers - A method of buyer-seller interaction wherein multiple sellers agree to coordinate their individual sales in a coordinated sale is disclosed using a internet-based service. The individual sales within a coordinated sale are scheduled to start in succession. Sellers log onto a website interface for the service, and create a profile, including a listing of featured items for sale. A forum is available on the website where sellers may interact with each other to agree to establish a coordinated sale. The individual sellers desiring to participate in the coordinated sale coordinate the start times of the individual sales. Buyers may access the website to view the coordinated sale announcements, and view location, times and items for sale. | 02-05-2015 |
| 20150088655 | SOCIAL MEDIA PRODUCT RESERVATION - Systems and methods for reserving products that have limited availability are provided. A social networking service may be used to announce the availability of reservations for limited availability products. The announcements may be at times unknown to consumers. Consumers may respond to the announcements via the social networking service and create virtual lines for the limited availability products. | 03-26-2015 |
| 20150112810 | METHOD AND APPARATUS FOR PROCESSING INTERACTIVE SERVICE IN DIGITAL SIGNAGE SYSTEM - A method and digital signage terminal for processing an interactive service using a digital signage system are disclosed. The digital signage terminal includes a device controller, a configuration manager, a device event receiver, an event data analyzer, and a registered event dispatcher. The device controller performs control so that the auxiliary device receives at least one event. The configuration manager receives a client configuration message, and extracts first event request information. The device event receiver receives raw data related to a first event. The event data analyzer converts the raw data into information related to the first event. The registered event dispatcher registers a second event based on the extracted first event request information, receives the information related to the first event, determines whether the first event corresponds to the registered second event, and generates determination information indicating that the first event corresponds to the second event. | 04-23-2015 |
| 20150120459 | INTERCONNECTED PLATFORMS FOR PROVIDING ADVERTISEMENTS - Systems and methods for selling unsold ad (advertisement) avails as individual ad avails or as bundled with other unsold ad avails in a demographic bin. Ad avails and ad demographic bins may be sold to an ad buyer and may represent a variety of parameters and/or terms to which the ad demographic bin seller may have to perform. The ad demographic bins may specify a number of views, a targeted geography of those views, and/or a targeted demographic of those views. The unsold ad avails may be offered for sale without indicating the content, content providers, or the time slot associated with the ad avail. These ad avails may be offered for sale if it is determined that the ad avails are about to expire, such as within a threshold number of days. In the cases, where the ad avails are sold as a demographic bin (i.e. bundled with other ad avails), the aggregate demographic parameters associated with the demographic bin may be indicated when offering the ad avails for sale. Once an ad demographic bin is sold, one or more ad avails, spots, and/or other ad assets may be acquired, such as from media and/or content providers for the purpose of rendering one or more ads on behalf of the ad buyer. The ad avails, spots, and/or other ad assets may be selected and/or acquired in a manner as to perform to the parameters of the ad demographic bin. | 04-30-2015 |
| 20150127461 | USING CHRONOLOGY AS THE PRIMARY SYSTEM INTERFACE FOR FILES, THEIR RELATED META-DATA, AND THEIR RELATED FILES - Methods, Apparatuses, and Storage Medium associated with chronology based file management are disclosed herein. In embodiments, a method may include receiving a selection of a plurality of files or the plurality of files, and generating association data selectively associating the plurality of files with a plurality of events scheduled in a calendar of a user or time periods of the user. The method may further include storing the association data to facilitate subsequent selectively retrieval of the plurality of files in response to retrieval requests for files associated with selected ones of the plurality of events scheduled in the calendar of the user or the time periods of the user. Other embodiments may be described and claimed. | 05-07-2015 |
| 20150149289 | PROVIDING CONTENT IN A TIMESLOT ON A CLIENT COMPUTING DEVICE - In particular embodiments, a client computing device identifies an available timeslot for displaying content on a screen. The client computing device notifies one or more applications of the available timeslot and receives from each of one or more applications a bid to fill the available timeslot with content associated with the application. Each bid indicates the application, indicates a format of the content associated with the application, and provides at least a portion of the content associated with the application. The client computing device selects one of the bids and displays in the available timeslot on the screen the content associated with the selected bid with the format indicated by the selected bid. | 05-28-2015 |
| 20150332331 | INTELLIGENT AD AUCTION AND SLA COMPLIANCE TECHNIQUES - Various types of Intelligent Ad Auction and Response Latency Timeout compliance techniques are described which may be implemented at Advertising Service Provider Systems and ad servers for intelligently handling ad requests in online and mobile electronic data networks. | 11-19-2015 |
| 20150348111 | SYSTEMS AND METHODS FOR PROVIDING AN ONLINE PUBLISHING PLATFORM - Systems and methods are disclosed for providing an online publishing platform. The online publishing platform may host publications for a plurality of publishers. The publications may include a front-end portion that includes one or more articles and an advertiser marketplace. The front-end portion may be made accessible to end-users who access the publications. The publications may also include a back-end portion that can be accessed by publisher personnel. The back-end portion may include tools for managing the advertiser marketplace, as well a reverse publishing system that provides an end-to-end solution for creating and publishing articles. | 12-03-2015 |
| 20150348126 | PERSONALIZED USER ENGAGEMENT SYSTEM USING OPERATING SYSTEM NOTIFICATION SCRIPT - Systems and methods for user engagement are provided. The methods may include retrieving user information of a user from a local registry on a user computing device; delivering a notification of personalized content to the user using an interface of the user computing device, wherein the notification is generated based at least on the user information retrieved from the local registry; and delivering the personalized content to the user based on an interaction of the user with the notification. The systems may include a user computing device including a user interface configured to interact with a user, a storage device configured to store thereon a local registry, and a user engagement software module configured to retrieve user information of a from the local registry; and a content server configured to store a personalized content. | 12-03-2015 |
| 20150356612 | Multiple Playback Local Ad Rotation - According to some aspects, disclosed methods and systems may include storing, in a local storage of a device, a plurality of advertisements; and outputting for display first content comprising a first portion of a first set of advertisements associated with a first campaign period. The disclosed methods and system may also include, in response to an expiration of the first campaign period, outputting for display second content comprising a second portion of the first set of advertisements based on a first set of one or more advertising rules. | 12-10-2015 |
| 20150363837 | METHODS, SYSTEMS, AND MEDIA FOR PRESENTING ADVERTISEMENTS DURING BACKGROUND PRESENTATION OF MEDIA CONTENT - In accordance with some embodiments, methods for presenting advertisements during video presentation are provided, the methods comprising: receiving a media content item to be presented, wherein the media content item comprises video content that includes audio data to be presented during presentation of the video data; determining that a video presentation application is in a presentation mode that inhibits video data; receiving an advertisement to be presented during presentation of the media content item; causing the media content item to be presented in the presentation mode; causing the advertisement to be presented during presentation of the media content; detecting a user action indicative of user attention to at least a portion of the presented advertisement; and performing a further action in response to detecting the user action, which causes information other than the advertisement to be presented by the user interface. | 12-17-2015 |
| 20150379577 | ADVERTISEMENT DELIVERY SYSTEM AND METHOD THEREOF, AND APPARATUS APPLIED TO THE SAME - The present invention discloses an advertisement providing system, a method therefor, and an apparatus applied for the same. That is, for each of two or more advertisement media, advertisement content corresponding to assigned advertisement content allocation quantities is provided, the advertisement content is received on each of the two or more advertisement media and whether the advertisement content allocation quantities are exhausted is acknowledged, and, for each of the two or more advertisement media, the advertisement content allocation quantities for each of the two or more advertisement media are assigned based on the advertisement content exhaustion quantities acknowledged in two or more correlated time intervals, thereby guaranteeing the advertisement content quantities required differently by the advertisement media, and guaranteeing the quantities agreed on by an advertiser related with the provision of the advertisement content. | 12-31-2015 |
| 20160005081 | TRIGGERED CONTENT MODIFICATION - Triggered content can be broadcast, streamed, displayed, or otherwise presented to consumers in response to identifying triggering content in a media programming log, or through analysis of content that is currently being, or has recently been, broadcast to identify topics or events of interest to an advertiser or broadcaster. Triggered content, which is related to the triggering content, can be provided to consumers via one or more different media platforms. Insertion points for the triggered content can be determined, at least in part, based on a proximity of the triggering content to an available insertion point, such as a commercial set. Previously scheduled content can be bumped in favor of triggered content, such as an ad-song advertisement that includes at least part of an ad song. A traffic system is notified if previously scheduled spots are bumped in favor of triggered content. | 01-07-2016 |
| 20160019593 | COMPUTER-IMPLEMENTED METHOD AND SYSTEM FOR EPHEMERAL ADVERTISING - Systems and methods for presenting ephemeral promotions to consumers are described, in which a time-limited promotion is displayed alongside consumer-directed content on a computing device used by a consumer. The time-limited promotion is ephemeral and disappears if the computing device does not detect customer engagement of the promotion within a time limit for the promotion. An advertising server transmits an advertisement, a promotion, a time limit setting and instructions over a network to the computing. The instructions are configured to cause the computing device to display the advertisement near the consumer-directed content, to display the promotion upon the computing device detecting consumer engagement with the advertisement within the time limit and to terminate display of the advertisement if the computing device does not detect the consumer engagement within the time limit. Further systems and methods are set out. | 01-21-2016 |
| 20160063560 | ACCELERATING ENGAGEMENT OF POTENTIAL BUYERS BASED ON BIG DATA ANALYTICS - A machine may be configured to accelerate the engagement of a user in a buying cycle. For example, the machine determines a level of engagement of particular member of a social networking service (SNS) with a seller entity that offers a product or service for sale. The machine selects an item of digital content that is determined to have a high likelihood of increasing the level of engagement of the particular member. The machine identifies an optimal communication channel for presenting the item of digital content to the particular member. The machine determines an optimal time to present the item of digital content to the particular member. The machine causes a display of a particular device associated with the particular member to present the item of digital content in a user interface of the particular device via the optimal communication channel at the optimal time. | 03-03-2016 |
| 20160071169 | ADVERTISEMENT PLATFORM APPARATUS - Provided are an advertisement platform apparatus and a method of operating the same. In other words, a total quantity of advertisements may be smoothly and completely exhausted by suitably distributing total quantity of advertisements registered by advertisers over a total advertisement period by reflecting an actual quantity of advertisements received and exhausted by a terminal apparatus. | 03-10-2016 |
| 20160092925 | TIME INTERVAL-BASED STATISTICALLY-INFERRED RESPONSE ATTRIBUTIONS - A time interval-based stimulus is created based upon a statistically-inferred time interval-based response rate. The time interval-based stimulus accounts over time for a proportion of responses that occur without being attributable to other stimuli. A response is retrieved. A time-interval response attribution value is calculated using the time interval-based stimulus and the response by applying a combination of a first response rate model and a second time delay model that weights output of the first response rate model based upon a continuous range of time delays between a minimum and maximum difference in time that separate the time interval-based stimulus and the response. | 03-31-2016 |
| 20160098764 | MITIGATION OF FAILURES IN AN ONLINE ADVERTISING NETWORK - Access requests to a database are monitored for average time taken to fulfill the requests and whether a queue of unfulfilled requests is building up beyond an acceptable threshold. When the queue has built up beyond the acceptable threshold and/or when the average time taken to fulfill the requests has exceeded a delay threshold value, database access requests may be rejected. In one advantageous aspect, a graceful degradation in performance may be achieved by selectively rejecting access requests of a lower priority and favoring access requests of a higher priority for execution. | 04-07-2016 |
| 20160104199 | CARD-LINKED OFFER TRAFFICKING - A system and machine-implemented method for providing flighting of card-linked offers to card holders is provided. A flighting priority for each card-linked offer deal may be determined based on flighting parameters. A flighting schedule may automatically schedule flighting of a card-linked offer deals based on the flighting priorities and using all available budget allocated to each card-linked offer deal without going over the allocated budget. | 04-14-2016 |
| 20160125468 | SYSTEM, METHOD, AND APPARATUS FOR PROVIDING CONTENT IN A NETWORK ENVIRONMENT - System, methods and apparatus for displaying content in an automated teller machine (ATM) network are provided. The systems and methods include ways to maximize content impressions on displays in an ATM network that are not always accessible to the general public. The methods and systems compute the maximum possible content impressions and then time shift content when there is a conflict in content display timing, ensuring an even distribution of content impressions across a series of networked displays. | 05-05-2016 |
| 20160140612 | Method And Apparatus For Transmitting Frequency Division Multiplexed Targeted In-Store Advertisements - A method, computer-readable storage device and apparatus for transmitting frequency division multiplexed targeted in-store advertisements are disclosed. For example, the method receives a plurality of advertisements from a third party entity, wherein each one of the plurality of advertisements targets one of a plurality of different demographics of customers for a retailer, frequency division multiplexes the plurality of advertisements into the electronic media package, identifies each one of the plurality of different demographics of customers is at the retailer for each one of a plurality of different time periods, and transmits the electronic media package and an instruction regarding which frequency to tune to for each one of the plurality of different time periods based on one of the plurality of different demographics of customers who is at the retailer during the each one of the plurality of different time periods. | 05-19-2016 |
| 20170236164 | SYSTEM AND METHOD FOR GENERATING MULTIMEDIA ACCOMPANIMENTS TO BROADCAST DATA | 08-17-2017 |
