| Class / Patent application number | Description | Number of patent applications / Date published |
|---|
| 705140600 | Based upon Internet or website rating | 29 |
| 20090240589 | STRUCTURED WEB ADVERTISING - A system for selecting a candidate information unit for linking to a given information unit based on the content of the given information unit. The content of the given information unit may be automatically determined and then compared to content of the candidate information unit to determine which unit of candidate information to select. When the unit of candidate information is selected, it bears a chosen given information unit and it is linked with the given information unit. The system can be used to implement a structured advertising system for the World Wide Web. Web pages (given information) are searched and indexed, producing indexed content data. This indexed content data is then ranked according to relevancy. The ranked content data are compared to content data of advertisements (candidate information) and an advertisement is selected. The advertisement is then copied onto (linked to) the Web page. | 09-24-2009 |
| 20100114682 | Systems and Methods for Advertising on Content-Screened Web Pages - According to one aspect of the present disclosure, a method is provided for advertising on a content-screened web page. The method includes receiving an impression request for a URL for which an advertising impression is desired; screening HTML content of a web page identified by the URL; generating a rating for the URL based on the HTML content of the web page; assigning the rating to the impression request; and serving an advertising impression on the web page based on the rating. | 05-06-2010 |
| 20110307312 | WEBSITE NETWORK AND ADVERTISEMENT ANALYSIS USING ANALYTIC MEASUREMENT OF ONLINE SOCIAL MEDIA CONTENT - Methods, apparatuses, and computer-readable media for generating a website network graph to model one or more networks of websites relevant to subject matter of interest in a category, wherein generating the website network graph includes performing one or more searches relating to the subject matter of interest in a search engine API using one or more relevant keywords in combination with the subject matter of interest, extracting search results from the one or more searches, and identifying online social media websites with content most relevant to the subject matter of interest based on the website network graph. | 12-15-2011 |
| 20130103467 | Real-Time Content Evaluation and Query Building Processes and Systems - A non-transitory computer readable storage medium includes executable instructions to evaluate a web page to derive a web page scoring schema that is contingent upon selected advertising campaign parameters that establish a unique scoring system of an advertiser. A bid on an advertisement opportunity in the web page based is generated based upon the web page scoring schema. | 04-25-2013 |
| 20130110594 | AD COPY DETERMINATION | 05-02-2013 |
| 20140032286 | Social Networking Advertising Campaign Management - A computer-based system enables categories to be associated with content in an online social networking system. For example, a user of such a system may post a unit of content to such a system and associate one or more categories with that unit of content. As a result, the user-specified categories are stored in the social networking system in association with the posted content. When the posted content is displayed to users of the online social networking system, the categories associated with the posted content may or may not be displayed in association with the posted content. The set of categories associated with the posted content may be modified after the content is posted. Users other than the user who posted the content may be enabled to post other content within the same categories, but may be prevented from modifying those categories. | 01-30-2014 |
| 20140032287 | Method and System for Providing Targeted Documents Based on Concepts Automatically Identified Therein - A system and method for providing a graphical document are provided. A graphical document is processed to identify one or more ideas associated with the graphical document. The identified ideas may be used to determine concepts to associate with the first electronic document and suggest those concepts for association with the first electronic document for use in a document distribution system that distributes documents based on a price parameter associated with concepts and a performance parameter. A request for a document associated with a concept is received. Responsive to the request, the graphical document is delivered if an association between the one or more ideas and the concept is determined. | 01-30-2014 |
| 20140136304 | AD RENDERING PARAMETERS, SUCH AS SIZE, STYLE, AND/OR LAYOUT, OF ONLINE ADS - Ad rendering parameters for a set of two or more ads may be determined by (a) accepting, for a set of two or more ads, ad information including at least one ad feature having a value that depends on ad rendering parameters, and (b) determining ad rendering parameters for at least one ad from the set of two or more ads using the accepted ad information. Ad rendering parameters may be determined using accepted ad rendering constraints. The ad rendering constraints may include space available and/or a maximum number of ads permitted to be rendered. The act of determining ad rendering parameters may include maximizing a value associated with serving at least one ad from the set of two or more ads with ad rendering parameters subject to the ad rendering constraints. The ad rendering parameters may include sizes of the served ads, and/or a layout of the served ads. | 05-15-2014 |
| 20140180778 | Auction-Based Application Launching - Methods and systems for providing applications are provided. A method for providing applications may include determining a ranking for each of a plurality of applications based on an auction value of each corresponding application. In some cases, auction values may be determined by application provider bids. The method may also include determining a ranked placement of the applications based on the application rankings. The method may further include displaying the ranked placement according to a first user selection associated with the applications. The method may then include launching a selected application of the ranked placement in response to a second user selection. A system for providing applications may include an application ranker, an application placer and an application launcher. | 06-26-2014 |
| 20140188582 | SYSTEM AND METHOD FOR LOGGING WEBSITE INTERACTIONS - The present disclosure relates to computer-implemented systems and methods for logging website interactions. An example non-transitory computer-readable medium may have embodied thereon instructions executable by one or more processors. The instructions may cause the one or more processors to identify a page tag identifier associated with a web page received from a server. Additionally, the page tag identifier may be further associated with a user and a particular time the web page is received. The instructions may further cause the one or more processors to identify one or more advertisements associated with the web page, the one or more advertisements to be received from an advertisement server. Furthermore, the instructions may cause the one or more processors to associate one or more sub-tags with the one or more advertisements and associate the page tag identifier with the one or more sub-tags. The instructions may further cause the one or more processors to communicate one or more associations, between the page tag identifier and the one or more advertisements, to the advertisement server. | 07-03-2014 |
| 20140200971 | SYSTEM AND METHOD FOR MATCHING INFORMATIVE CONTENT TO A MULTIMEDIA CONTENT ELEMENT BASED ON CONCEPT RECOGNITION OF THE MULTIMEDIA CONTENT - A method and system for matching informative content to a multimedia content element are provided. The method comprises identifying the multimedia content element in a web-page displayed on a user node; generating at least one signature for the multimedia content element; determining a user impression respective of at least one multimedia content element; determining at least one matching concept based on the at least one generated signature and the determined impression; searching for matching informative content based on the matching concept; and determining a display area within the multimedia content element over which the matched informative content can be displayed. | 07-17-2014 |
| 20140297378 | CONTENT, TRAFFIC AND ADVERTISING ENGINE, SYSTEM AND METHOD - An engine, platform, system and method of interconnecting content generation, advertisement relevance, and traffic stimulation. The present invention may include the generation of one or more content items into a primary content window, the presentation of one or more content items in a secondary content window, a repeated crawl of the one or more content items in the primary content window, the presentation of a first plurality of advertisements relevant to the repeated crawl, the maintenance of a viewer of the primary content window at least partially based upon the one or more content items in the secondary content window, at least until the presentation of a second plurality of advertisements relevant to the repeated crawl, a targeting of at least one subset of traffic in accordance with the generation of the content in the primary content window, and a tracker that increases proportionally with the relevance of the first plurality of advertisements. | 10-02-2014 |
| 20140316866 | SYSTEM FOR REPLACING A CURSOR IMAGE IN CONNECTION WITH DISPLAYING ADVERTISING CONTENT - A system for displaying advertising content includes a client computer having a display device, a processor, a network interface, and a graphical user interface including a cursor. The client computer is arranged to receive advertising content data from a remote computer via the network interface. The advertising content data includes cursor display data for displaying a promotional image. The processor is coupled to the display device and modifies the cursor in accordance with the promotional image in response to a predetermined event. The promotional image may include elements such as animation, a satellite image, a sprite image, promotional text, and a combination thereof. | 10-23-2014 |
| 20140316867 | SYSTEM FOR REPLACING A CURSOR IMAGE IN CONNECTION WITH DISPLAYING ADVERTISING CONTENT - A system for displaying advertising content includes a client computer having a display device, a processor, a network interface, and a graphical user interface including a cursor. The client computer is arranged to receive advertising content data from a remote computer via the network interface. The advertising content data includes cursor display data for displaying a promotional image. The processor is coupled to the display device and modifies the cursor in accordance with the promotional image in response to a predetermined event. The promotional image may include elements such as animation, a satellite image, a sprite image, promotional text, and a combination thereof. | 10-23-2014 |
| 20140316868 | SYSTEM FOR REPLACING A CURSOR IMAGE IN CONNECTION WITH DISPLAYING ADVERTISING CONTENT - A system for displaying advertising content includes a client computer having a display device, a processor, a network interface, and a graphical user interface including a cursor. The client computer is arranged to receive advertising content data from a remote computer via the network interface. The advertising content data includes cursor display data for displaying a promotional image. The processor is coupled to the display device and modifies the cursor in accordance with the promotional image in response to a predetermined event. The promotional image may include elements such as animation, a satellite image, a sprite image, promotional text, and a combination thereof. | 10-23-2014 |
| 20140351029 | METHODS AND APPARATUS FOR SERVING RELEVANT ADVERTISEMENTS - The relevance of advertisements to a user's interests is improved. In one implementation, the content of a web page is analyzed to determine a list of one or more topics associated with that web page. An advertisement is considered to be relevant to that web page if it is associated with keywords belonging to the list of one or more topics. One or more of these relevant advertisements may be provided for rendering in conjunction with the web page or related web pages. | 11-27-2014 |
| 20140372186 | On-Demand Generating E-Book Content with Advertising - A method of providing fixed computer-displayable content in response to a consumer request for content is presented. Upon obtaining a digital image corresponding to the requested content, an advertisement is selected. The advertisement is to be included in an on-demand electronic content corresponding to the requested content. The advertisement is included with the digital image corresponding to the requested content. A fixed computer-displayable content corresponding to the requested content is generated. The fixed computer-displayable content is then provided to the consumer. | 12-18-2014 |
| 20140379443 | METHODS, SYSTEMS, AND MEDIA FOR APPLYING SCORES AND RATINGS TO WEB PAGES,WEB SITES, AND CONTENT FOR SAFE AND EFFECTIVE ONLINE ADVERTISING - Systems, methods, and media for rating websites for safe advertising are provided. In accordance with some embodiments of the disclosed subject matter, the method comprises: extracting one or more features from a piece of web content; applying a plurality of statistical models to the extracted features to generate a plurality of ordinomial estimates, wherein each ordinomial estimate represents a probability that the web content is a member of one of a plurality of severity groups; determining a posterior ordinomial estimate for the web content by combining the plurality of ordinomial estimates; generating a risk rating that encodes severity and confidence based on the determined posterior ordinomial estimate, wherein the risk rating identifies whether the web content is likely to contain objectionable content of a given category; and providing the risk rating for determining whether an advertisement should be associated with the web content. | 12-25-2014 |
| 20140379444 | Method and Apparatus for Targeted Advertisement Selection and Delivery - A system includes one or more processors configured to receive content, including a product-designation association, for display on a website. The processor(s) are further configured to send a request to an advertisement-providing computer for one or more advertisements relating to the product-designation. Also, the processor(s) are configured to receive the requested one or more advertisements and designate the received one or more advertisements for display in one or more available advertisement slots on the website. | 12-25-2014 |
| 20140379445 | Systems for Associating Advertising with Internet Content - The present invention provides method and system for associating an advertisement with one or more content on Internet. The method comprising gathering one or more feeds associated with the one or more content from a plurality of content. The method further comprises categorizing the one or more content into at least one general web-based category belonging to a set of general web-based categories based on the one or more feeds. Thereafter, the set of general web-based categories is translated to a set of pre-defined categories, such that one or more general web-based categories are translated to a pre-defined category. Finally, the advertisement is associated with the one or more content in one or more pre-defined categories based on at least one predetermined criterion. | 12-25-2014 |
| 20150058102 | GENERATING CONTENT FOR A VIRTUAL REALITY SYSTEM - The disclosure includes a system and method for generating virtual reality content. For example, the disclosure includes a method for generating virtual reality content that includes a stream of three-dimensional video data and a stream of three-dimensional audio data with a processor-based computing device programmed to perform the generating, providing the virtual reality content to a user, detecting a location of the user's gaze at the virtual reality content, and suggesting an advertisement based on the location of the user's gaze. Another example includes receiving virtual reality content that includes a stream of three-dimensional video data and a stream of three-dimensional audio data to a first user with a processor-based computing device programmed to perform the receiving, generating a social network for the first user, and generating a social graph that includes user interactions with the virtual reality content. | 02-26-2015 |
| 20150088623 | METHOD AND APPARATUS FOR IDENTIFYING HIGH PERFORMING AD PLACEMENT PAGES - A non-transitory computer-readable medium that stores instructions executable by one or more processors to perform a method for identifying a high performing website for placement of an advertisement is provided. The non-transitory computer-readable medium includes, but is not limited to, instructions for compiling a list of N number of existing high performing websites for which a preselected advertisement performs well, instructions for compiling a list of websites which appear together along with any existing high performing website in a search result, instructions for flagging any website which appears together along with an existing high performing website in a statistically significant number of search results as a statistically significant website, and instructions for determining a co-occurrence rate for each statistically significant website and each existing high performing website. | 03-26-2015 |
| 20150142538 | USING MULTIPLE MEDIA PLAYERS TO INSERT DATA ITEMS INTO A MEDIA STREAM OF A STREAMING MEDIA - Playback of a tagged audio stream at mobile communications device, or other processing device, can be controlled transparently to a user of the device by implementing multiple instances of a media player. A Spot Caching Instance of the media player can receive and cache an untagged content stream from an advertisement server. A Content Playback Instance of the media player can be used to play back and process a tagged content stream from a radio station to identify tags. When the Content Playback Instance detects a tag, it transfers control to an Ad Spot Playback Instance of the media player, which can play back part or all of the untagged content stream from cache. When playback of the untagged content stream is completed, the Ad Spot Playback Instance transfers control back to the Content Playback Instance. | 05-21-2015 |
| 20150310491 | DYNAMIC TEXT ADS BASED ON A PAGE KNOWLEDGE GRAPH - In one embodiment, location information indicating a region of a web page with which a user is interacting may be obtained. Contextual information pertaining to the region of the web page with which the user is interacting may be ascertained. Content may be obtained based, at least in part, upon the contextual information pertaining to the region of the web page with which the user is interacting. The content may then be provided for presentation to the user. | 10-29-2015 |
| 20160012485 | BROWSING CONTEXT BASED ADVERTISEMENT SELECTION | 01-14-2016 |
| 20160027057 | Ensemble-Based Multimedia Asset Recommendation System - An asset to be displayed during an online engagement is identified. A mixture of multimedia assets that include any combination of: audio, video, text, or image, are selected to be displayed simultaneously with the asset. Each multimedia asset selected based at least on a relationship between the multimedia asset and the asset to be displayed during the online engagement. A presentation screen is created that includes the selected multimedia assets and the asset to be displayed during the online engagement based on display parameters of a receiving device. | 01-28-2016 |
| 20160042397 | INFORMATION PROCESSING DEVICE, INFORMATION PROCESSING METHOD, AND INFORMATION PROCESSING PROGRAM - Provided are an information processing device, an information processing method, and an information processing program capable of determining advertisements according to the intention of a person registering an article as advertisements to be displayed on a page supplied from a web site. The information processing device specifies a commodity classification of a commodity and an attribute value of an attribute of a commodity belonging to the commodity classification, based on an article described on a web page, and decides an evaluation made by a page supervisor for the attribute value based on the article. Then, the information processing device selects commodities that belong to the specified commodity classification and satisfy a selection condition according to the decided evaluation, as display target candidates. From among the selected commodities, a commodity of which an advertisement is to be displayed in an advertisement display area of the web page is determined. | 02-11-2016 |
| 20160088036 | Playback Updates - Embodiments are described herein that involve receiving, by a social-media computing system from a media playback system, playback data indicating media that is being played back by the media playback system, where the playback data comprises an indication of at least one zone of the media playback system in which the media is being played back; and based on the received playback data, updating social-media data in a social-media account, where the updated social-media data comprises an indication of the at least one zone in which the media is currently being played back. | 03-24-2016 |
| 20160171549 | SYSTEM AND METHOD FOR EXTRACTING AND PUBLISHING INFORMATION CAPTURED BY POINT OF SALE, POINT OF SERVICE, AND OTHER ORDER MANAGEMENT AND SALES TRANSACTIONS RECORDING SYSTEMS FOR POSITIVELY INFLUENCING INTERNET SEARCH ENGINE RESULTS | 06-16-2016 |
