Entries |
Document | Title | Date |
20090265243 | System and method for creation, distribution and tracking of advertising via electronic networks - A system and method for creation, distribution and tracking of advertising via electronic networks, enabling creation of advertisements using licensed third party content and placement of said ads at desired network locations, utilizing an auction of ad spaces based on bids placed by advertisers to have their ads displayed at such locations. When a network user/ad viewer requests an ad by clicking or other action, an auction algorithm executes to select the ad to be displayed from those that bid for display at such ad space location and then the ad is composed and delivered to the ad space location by accessing a relational database storing commands that retrieve, assemble and dispatch the licensed ad content. Usage and display of licensed content on designated ad space is tracked to enable cost-per-use charging for both use of licensed content and ad display at the designated ad space. | 10-22-2009 |
20090276315 | MULTIMEDIA ADVERTISEMENTS IN A SPONSORED SEARCH ENVIRONMENT - A method and system for displaying advertisement listings in a sponsored search environment is provided. The method and system may include receiving at a server located within a network location a search term corresponding to a search request by a searcher via a user terminal, selecting at least one multimedia advertisement associated with the search term, generating a search result including links to websites associated with the search term and information corresponding to the selected at least one multimedia advertisement, and communicating the search result to the searcher via the user terminal. The multimedia advertisements may be selected based on the geographic location of the searcher. The multimedia advertisements may include rich graphical information, audio, and/or video information. The information may be embedded in the search result or a link to the information may be provided within the search result. The link may refer to first server or a different server at a different network location. | 11-05-2009 |
20090276316 | INTERACTIVE ADVERTISEMENTS IN A SPONSORED SEARCH ENVIRONMENT - A method and system for displaying advertisement listings in a sponsored search environment is provided. The method and system may include receiving at a server located within a network location a search term corresponding to a search request by a searcher via a user terminal; selecting at least one interactive advertisement associated with the search term, where the advertisement may include fields that enable specifying data; generating a search result web page with links to websites associated with the search term as well as the interactive advertisement; and communicating the data specified by the searcher to a processing server. The method may also include selecting interactive advertisements based on the geographic location of the searcher. The processing server may be located at the first or second network location and the interactive advertisements may be stored at the first or second network location. | 11-05-2009 |
20090287570 | E-commerce website - An Internet e-commerce website provides online content having incentives that motivate consumers to select affiliated vendors. After purchasing goods or services from the affiliated vendors, consumers view a purchase history and receive credit based on purchase amounts. Credits may be used to enter a sweepstakes. Consumers are also provided access to local vendors via website links to the local vendors' web pages. After completing their purchases, consumers receive scratch cards from the vendor. A consumer logs back onto the e-commerce website, and enters a promotion identifying number from the scratch card. A consumer's account is credited based on purchases made. The consumer uses the credits to enter a sweepstakes or other games offered through the website. The sweepstakes is a lottery-style play wherein the consumer picks a desired set of digits using a lottery play slip. The available numbers may correspond to a scheduled state drawing to ensure integrity. | 11-19-2009 |
20090287571 | Hypervisor and virtual machine ware - An apparatus, system and method for an instant-on environment. The apparatus, system and method may include a hypervisor instantiated by a BIOS, at least one application space instantiated by the hypervisor in parallel to, and prior to complete boot of, at least one main operating system, and a graphical user interface including at least one application software, which at least one application software includes at least one embedded content, launched within said at least one application space. | 11-19-2009 |
20090299855 | PREDICTING KEYWORD MONETIZATION - Embodiments of the claimed subject matter provide a method and system for predicting bidding keyword monetization. The claimed subject matter provides a method and system with which the value of a keyword for the purpose of relevant online advertisement may be evaluated according to various metrics to determine a bidding landscape for use in advertising campaigns. The value of the keyword considers certain attributes related to the monetization of the keyword. | 12-03-2009 |
20090313123 | System and method to shop by brands using an internet or online portal - A system and method allow a user to shop by brands using an Internet or online portal to search for and to find information on the Internet, to search for and find brand products, to search for the Internet Uniform Resource Locator (URL) addresses of businesses with the expectation of receiving a correct URL clearly displayed, in one embodiment, by itself without any other related and supported information, and to facilitate the reaching, by an online consumer, of a brand name website in fewer clicks with a greatly shortened list of search returns. | 12-17-2009 |
20090319370 | MULTIMEDIA SEARCH ENGINE - Described herein is a search engine that can include a receiver component that receives a query from a user that pertains to a multimedia item and an output component that outputs multiple choices for receiving an instance of the multimedia item to a user. The multiple choices may include a first choice for receiving a first instance of the multimedia item for no charge, wherein the first instance of the multimedia item includes a digital rights management restriction. The multiple choices may also include a second choice for receiving a second instance of the multimedia item for a fee, wherein the second instance of the multimedia item is free of digital rights management restrictions. The search engine can further include a transmitter component that transmits one of the first multimedia item or the second multimedia item to the user. | 12-24-2009 |
20090319371 | METHOD OF SHARING REVENUE IN AN INTERNET PRINTING SYSTEM - The present invention shares revenue in an Internet printing system comprising a search engine provider, a host computer capable of browsing the Internet, and an advertisement sponsor. A user of the host computer registers with the search engine provider as a participant in an Internet advertisement revenue sharing system managed by the search engine provider. The user of the host computer conducts a search utilizing a web page of the search engine provider and the search results in a search result page being displayed on a browser of the host computer. The user of the host computer selects an option to print the displayed search result page on a printer connected to the host computer. The host computer generates print data to print out the search result page together with advertisement data and submits the generated print data to the printer for printing. The host computer receives a confirmation message from the printer confirming that the printout of the generated print data, which includes the advertisement data, was successful. The host computer notifies the search engine provider that the printout of the print data, that included the advertisement data, was successful. The search engine provider then charges the advertisement sponsor for the printing of the advertisement data included in the printout. Finally, the search engine provider credits an account of the registered user a portion of the amount charged to the advertisement sponsor for the printing of the advertisement data. | 12-24-2009 |
20090327078 | METHOD AND SYSTEM FOR DISPLAYING INFORMATION BASED ON USER ACTIONS - A system and method is provided whereby a user's interest is inferred from a user's interaction with a map. An ad is then displayed based on the inferred interest. | 12-31-2009 |
20100010894 | SOFTWARE-AS-A-SERVICE AD CONTENT - Methods, systems and computer program products for providing software-as-a-service ad content. Exemplary embodiments include a software service ad content method, including providing a design module for creating the user interface and processing instructions for a dynamic document template, providing a deployment module configured to distribute the dynamic document template to a content repository, providing a retrieval module configured to retrieve the dynamic document template from the content repository, to instantiate a dynamic document from the dynamic document template, and to enable data entry into the dynamic document, and providing an ad content association module configured to select content to deliver with the retrieved dynamic document, wherein the selection comprises analysis of the content of the dynamic document. | 01-14-2010 |
20100010895 | PREDICTION OF A DEGREE OF RELEVANCE BETWEEN QUERY REWRITES AND A SEARCH QUERY - A predictor for determining a degree of relevance between a query rewrite and a search query is provided. The predictor may receive a search query from a user via a terminal and identify a set of candidate query rewrites associated with the search query. The predictor may then extract a set of features from advertisements associated with the query rewrites and the search query and determine a degree of relevance between the advertisements and the search query based on a prediction model. The predictor may then determine the degree of relevance between the rewrites and the search query based on the determined degree of relevance between the advertisements and the search query. | 01-14-2010 |
20100036732 | System for Email Advertising - A system for breaking down, collecting, and analyzing specific keywords included in sent emails where value is assigned to such keywords, which in turn compares the subject category that is most relevant to that email. From there, the advertisements are pulled from this subject category to include within the particular email. In this manner, the advertisements are tailored to individual sent emails based on the content contained within the email message. | 02-11-2010 |
20100036733 | METHOD AND SYSTEM FOR DYNAMICALLY UPDATING ONLINE ADVERTISEMENTS - A system and method for improving precision of online advertisement targeting. Upon receiving a search request including one or more search terms, a search engine may identify a list of search results and display the search results in a first portion of a result page. The search engine may also obtain a list of advertisements and display the list of advertisements in a second portion of the result page. If a user is interested in a part of the result page, which may be a search result or an advertisement, he may mouse over it or click on the link to open the web page and get more information. A user activity analyzing module may collect information about the user's browsing activities on the result page, analyze the user's interest, and send one or more supplemental search terms to the search engine, so that the search engine may dynamically update the advertisement list with the supplemental search terms. | 02-11-2010 |
20100049607 | METHOD AND SYSTEM FOR IMPRESSING KNOWLEDGE ADVERTISING - A method and system for displaying a knowledge advertisement which can provide a knowledge document that is retrieved in response to a knowledge search request, and also can provide paid advertisement information of an advertiser, and thereby can create advertising effect using a knowledge search and also can prevent the abusive registration of poor advertising questions/answers is provided. Therefore, there may be provided a method and system for displaying a knowledge advertisement which can develop questions and answers corresponding to advertisement knowledge and generate a construction where a system operator can optimally inspect the questions and the answers, and thereby can prevent the abusive registration of advertising questions and answers. | 02-25-2010 |
20100057567 | REAL-TIME SYSTEM AND METHOD TO DISSEMINATE INFORMATION - A system and method to disseminate information. The system ( | 03-04-2010 |
20100057568 | Method and Apparatus for Searching for Online Advertisement Resource - Embodiments of the present invention provide a method and apparatus for searching for an online advertisement resource. The method includes: setting at least one label for each of online advertisement resources; categorizing the at least one label according to a categorizing rule; categorizing a keyword inputted by a user when searching for an online advertisement resource according to the categorizing rule; and if a category to which the keyword belongs has a label, transmitting the online advertisement resource corresponding to the label to the user. The embodiments of the present invention increase success rate and accuracy for finding the online advertisement resource, and lower the requirement for searching conditions. Compared with the prior art, the problem that it is difficult to find a matching result and that a potential online advertisement resource may be missed is solved. | 03-04-2010 |
20100063881 | ALGORITHM FOR STORYBOARDING IN DISPLAY ADVERTISING - Methods and system for optimally allocating ad space to advertisers on a webpage viewed by a user in a single browsing session includes identifying a plurality of advertisement stories that match the content of the webpage. An advertisement pool is generated using the identified ad stories. Each ad story in the advertisement pool includes one or more advertisement pages and is associated with corresponding ad value. An ad story from the pool of ad stories is chosen by dynamically evaluating ad value associated with each ad story in the pool based on continued surfing by the user such that the identified ad story provides the maximum ad value when rendered on the webpage. The identified ad story is scheduled for rendering on the webpage while providing relevant ad content at the webpage. | 03-11-2010 |
20100070367 | WEB-BASED MARKETING SYSTEM - In one example, a method of computerized marketing via a catalog server system is described. The method typically includes receiving at the catalog server system, a uniform resource locator (URL) of a web page and user-created data from a first client device. The user-created data is stored and indexed by the URL of the web page in a database associated with the catalog server system. A second client device may request user-created data associated with the URL of the web page from the catalog server system. The catalog server system selects a subset of user-created data associated with the URL and transmits the subset of user-created data to the second client device. | 03-18-2010 |
20100082433 | Using A Threshold Function For Bidding In Online Auctions - One embodiment is a method that generates bids at an online search auction. The method uses a threshold function to decide which slot to obtain and bids accordingly. | 04-01-2010 |
20100094707 | METHOD AND PLATFORM FOR VOICE AND LOCATION-BASED SERVICES FOR MOBILE ADVERTISING - A platform is provided which enables advertisers to send targeted advertisements to a user of a mobile device based on the user's vocal commands at the mobile device and the location of the mobile device. The platform allows advertisers to specify keywords, locations and content that is to be delivered to the users, The platform also includes an application that resides on the mobile device that leverages components which help in determining the location of the mobile device as well as capture audio information. Upon capturing the user's voice query, it is sent to a server, where it is decoded into its text equivalent and returned. The resultant text is then combined with the location of the user and forwarded to an advertising server which directs delivery of multimedia components to a receiving device. | 04-15-2010 |
20100100443 | User classification apparatus, advertisement distribution apparatus, user classification method, advertisement distribution method, and program used thereby - It is an object to provide user classification apparatus, a user classification method, and a program used thereby, which classify users based on search log and support the analysis of customer trends, and advertisement distribution apparatus, an advertisement distribution method, and a program used thereby, which distribute advertisements based on the analysis of customer trends. The user classification apparatus is provided with a search log database, a user search log information extracting unit extracting search log information of a user, an analyzed keyword extracting unit extracting search keyword information contained in search log information, a search session dividing unit dividing the search log information of the user into a plurality of search sessions, a search session class extracting unit generating a class, a user belonging class calculation unit classifying the user into the class, and a user search log analysis result display unit displaying the classification result. | 04-22-2010 |
20100106599 | System and method for providing targeted content - An arrangement for providing targeted content includes data repositories storing information from which targeted content may be selected. The data repositories store at least one contextual relationship graph. The arrangement also includes an input/output interface through which a request for targeted content is made. The arrangement further includes a controller that receives the request for targeted content and selects targeted content using the contextual relationship graph. The controller further provides the selected targeted content through the input/output interface. An arrangement for determining the relative strength of a classification for a group of words includes memory for storing a contextual relationship graph for a given classification and a processor that receives the contextual relationship graph and a plurality of words to be analyzed by the processor, identifies occurrences of the relationships identified in the contextual relationship graph and determines the relative strength of classification based on the identified occurrences. | 04-29-2010 |
20100106600 | Publication Planning Based On Estimated Content Usage Parameters - Planning a publication includes receiving information about an event, accessing a database of profiles that relate in general to content usage, and using a search engine to match the profiles with the event information to estimate parameters for using content for the event. The publication is planned according to the estimated usage parameters. | 04-29-2010 |
20100106601 | System and method for distributing text content for use in one or more creatives - The present invention includes at least a creative composition engine, system and method. The creative composition engine includes at least one vault having media assets, wherein the media assets include at least one avatar and at least one environment for placement of the at least one avatar, and a receiver for receiving at least one request for a creative. The request for creative may include a composition request for the at least one avatar, and a request for at least one other of the media assets. The at least one avatar may be a composed creative responsive to the at least one request for a creative, and wherein the composed creative further includes the at least one other of the media assets. | 04-29-2010 |
20100114703 | System and method for triggering development and delivery of advertisements - A creative campaign placement engine for placing at least one creative campaign is described. The engine includes a vault, which includes a plurality of assets correspondent to one or more endorsers, a trigger assessment, where the trigger assessment monitors for occurrence of one or more offline triggers, and a creative campaign generator that modifies placement of the at least one creative campaign correspondent to the one or more endorsers in accordance with a detection by the trigger assessment, where the modification includes a variation in at least one of the plurality of assets. | 05-06-2010 |
20100114704 | System and method for brand affinity content distribution and optimization - An endorsed advertising engine, system and method, which includes at least one vault having media assets, a recommendation engine that matches the media assets from the vault with at least one requested creative, and a delivery engine that integrates the requested creative with the matched media assets from the vault. | 05-06-2010 |
20100114705 | METHOD OF REACTIVE TARGETED ADVERTISING - In one inventive aspect, a method of reactive targeted advertising provides for display of advertising, via the internet, to computers of users. In a particular example, a plurality of keywords are stored in a memory. The method comprises determining whether one or more of those keywords are used in a web page, and for any keywords determined to be used, an advertisement is selected using those keywords. The advertisement is for display on the computer of the user who is accessing the web page. A request is received for the selected advertisement, and the advertisement is provided, from an advertising server and over the internet, for display on the computer of the user. | 05-06-2010 |
20100121712 | DIVERSITY OF ADS DISPLAYED ON A PUBLISHER PAGE - A system for selecting advertisements for a web page. An advertisement request is received and the web page content is evaluated to identify a first advertisement query based on the content of the web page and a second advertisement query based on the content of the web page or a behavioral feature. A first set of advertisements is retrieved based on the first advertisement query and a second set of advertisements is retrieved based on the second advertisement query. The first set of advertisements is blended with the second set of advertisements to form a blended advertisement set. The blended advertisement set is provided for display with the web page. | 05-13-2010 |
20100125503 | ASTROLOGY BASED CONTENT SELECTION - Astrology based content selection. A method includes receiving a plurality of inputs associated with a user. An astrological profile of the user is determined electronically in a computer system based on the plurality of inputs. Further, contents are selected based on the astrological profile. The contents are then provided to the user. | 05-20-2010 |
20100131364 | TRUTHFUL PRICING SCHEME FOR SPONSORED SEARCH WITH RESERVE PRICES - Search engines and sponsored search auctions are provided that enable the use of different reserve prices corresponding to different advertisement slots on a search results page. In one implementation, a search engine includes a query processor and a sponsored search auction. The query processor is configured to receive a query from an electronic device associated with a user, to determine a plurality of reserve prices corresponding to a plurality of advertisement slots of a search results page, and to determine a plurality of bid prices for the advertisement slots of the search results page corresponding to a plurality of bidders. The sponsored search auction is configured to allocate a bidder or a null (e.g., no advertisement) to each advertisement slot of the search results page, taking into account click through rate information regarding the plurality of bidders. | 05-27-2010 |
20100161417 | Advertisement Server Device, Advertisement Display Method, and Advertisement Server Program - An advertisement server device | 06-24-2010 |
20100169178 | Advertising Method for Image Search - A method for advertising in response to an image search. One or more keywords may be received. The keywords may be for searching one or more images on the network. The images may be retrieved based on the keywords. One or more advertisements may be selected based on a first visual content of the images and a second visual content of the one or more advertisements. The one or more of the advertisements may be displayed. | 07-01-2010 |
20100169179 | Dynamic Bidding and Expected Value - A system for receiving data associated with a mobile content is configured to calculate an expected value of the mobile content based at least in part on the data received, and determine a bid amount for a sponsorship of the mobile content based at least in part on the expected value. | 07-01-2010 |
20100179875 | ADVERTISEMENT MATCHING SYSTEM BASED ON VIEWING HISTORY, PROGRAM, SERVER, AND ADVERTISEMENT PROVIDING METHOD - Advertisement attribute information extracted in an advertisement distribution server ( | 07-15-2010 |
20100179876 | COMPUTER-ACCESSIBLE MEDIUM, METHOD AND SYSTEM FOR ASSISTING IN NAVIGATING THE INTERNET - A computer-accessible medium, method and system is provided for availing hierarchal menus which can enhance and simplify the navigation of web sites. Such menus may permit improved access to web pages within a web site via a standardized interface that can be displayed as hierarchal menus. Such menus may be provided by receiving a request to browse a web site, obtaining the link structure and/or content of the web site, and generating menu data reflecting the link structure and/or other properties of the web site. The data may optionally be filtered or truncated to limit the size of the navigational menus. Exemplary menus may further be provided with menu items containing advertising links and/or labels within one or more levels. The generation and placement of these exemplary advertisement menu items can be context-sensitive and based, for example, on other menu labels or links. | 07-15-2010 |
20100198688 | METHOD, SYSTEM, OR APPARATUS FOR A TRUTHFUL PRICING SCHEME FOR A SELLER - Embodiments of methods, apparatuses, or systems relating to truthful pricing schemes for a seller. | 08-05-2010 |
20100198689 | METHOD, SYSTEM, OR APPRATUS FOR IMPLEMENTING A BUDGET BALANCED/SURPLUS SYNDICATED SPONSORED SEARCH MARKET - Embodiments of methods, apparatuses, or systems relating to implementing a budget balanced/surplus syndicated sponsored search market. | 08-05-2010 |
20100223133 | COMMUNICATIONS SYSTEM PROVIDING MOBILE WIRELESS COMMUNICATIONS DEVICE PREDICTED SEARCH QUERY TERMS BASED UPON GROUPS OF RELATED ADVERTISING TERMS - A communications system may include an advertising server for providing at least one group of related advertising terms, and a mobile wireless communications device comprising a display, a user input device, and a processor coupled to the display and the user input device. The processor may be configured to display a user search interface on the display, receive entry of search query characters, and match the entered search query characters to identify at least one predicted search query term. Moreover, if the at least one predicted search query term is among the at least one group of related advertising terms, then the processor may cause the display to display at least one other of the group that would otherwise not match the entered search query character data. | 09-02-2010 |
20100223134 | Metasearching A Client's Request By Sending A Plurality Of Queries To A Plurality Of Social Networks For Displaying Different Lists On The Client - A process and system for metasearching on a distributed network activated by a request executed on a client device to request a metasearch engine to send a plurality of search queries to a plurality of social network server devices, each of the plurality of search queries comprising a keyword phrase, each of the keyword phrases comprising at least one keyword, at least two of the keyword phrases of the plurality of search queries being different from each other, comprising incorporating, by the metasearch engine, received search results into at least two different display lists corresponding to the at least two different keyword phrases, communicating a response comprising the at least two different display lists to the client device, optionally incorporating at least one advertisement associated with at least one of the at least two keyword phrases into the response and/or means for inputting and ordering at least one item. | 09-02-2010 |
20100262495 | BUSINESS RULES FOR AFFECTING THE ORDER IN WHICH ITEM LISTINGS ARE PRESENTED - Methods and systems for evaluating business rules for the purpose of promoting or demoting an item listing are presented. Consistent with an example embodiment, a conditional statement of a business rule that includes one or more expressions involving an item attribute and/or a seller attribute for an item listing is evaluated. If the conditional statement evaluates true, an adjustment factor set forth in the business rule is applied to a ranking score assigned to the item listing. The item listing is then presented in a search results page in a position relative to other item listings based upon the adjusted ranking score. | 10-14-2010 |
20100268606 | TARGETED IMAGE ADS - Product information specifying products or services is received, each of the products or services being associated with an advertisement. Display criteria indicating display properties associated with the product information for displaying the product information, and one or more keywords are also received. The advertisement is identified in response to the one or more keywords. Advertisement display data for displaying the advertisement on the webpage is generated. Presentation data for displaying the product information according to the display properties separate from and proximate to the webpage is generated. The advertisement display data and the presentation data are provided to a client device. | 10-21-2010 |
20100280902 | SYSTEM AND METHOD FOR CREATING SOCIAL SERVICES BASED ON BUYING EXPERIENCE - A computer-implemented system and method for creating social services based on buying experience in a networked system are disclosed. A system embodiment includes an interface to receive merchandising information from a plurality of sources, the merchandising information being related to a plurality of buyers; and a social recommendation engine to process the merchandising information to identify related buyers, and to notify a user of a related buyer based on the merchandising information. | 11-04-2010 |
20100293054 | Method of Customizing Webpages for Content/Advertising by Using Cost perAction Fees and Rebates - A method for advertisers to promote their services or products on the Internet using a cost-per-action fee with a low to zero pay-per-click fee. A business method provides for an online search advertising company that dynamically customizes webpages for content and advertising based on searches performed by users and other important criteria. Advertisers can opt-in to an automated rebate system that automatically pays them and the user back for sales made through the system. | 11-18-2010 |
20100299205 | PROTECTED SERVING OF ELECTRONIC CONTENT - Third parties are prevented from obtaining proprietary information that a content provider might not want to expose. Targeting data used to enable a selection service to select targeted or supplemental content can be passed as an anchor in a uniform resource locator or stored in a parent file for a page. A second file can reside in an inline frame (iFrame) on the page that is able to pull the targeting data from the parent page, if in the same domain, or parse the parameters from the data in the anchor. The targeting data can be submitted to a selection service, which can return parameters specifying content or a type of supplemental content to be displayed. The request submitted to a supplemental content provider can come from a nested iFrame in a separate domain, such that the targeting data or source of the parent file cannot be obtained through the nested iFrame. | 11-25-2010 |
20100324993 | PROMOTIONAL CONTENT PRESENTATION BASED ON SEARCH QUERY - In a computer-implemented method of providing digital content, a plurality of web pages is identified, where each of the identified web pages has an associated benefit to be accrued as a result of activity by a user on the identified web page. A search query that includes a search term is received, and one or more of the identified web pages is selected based on the benefits to be accrued as the result of the activity on the identified web pages and a relationship between the identified web pages and the search term. Representations of the selected one or more of the identified web pages are displayed on a display device. | 12-23-2010 |
20100332325 | MENU SEARCH - Exemplary embodiments of system, computer-accessible medium, method and procedure are provided herein for performing a search in a hierarchical structure of a plurality of information items. For example, an exemplary method according to the present disclosure can include, e.g., receiving user input representing a search term, and performing a search for information items corresponding to the search term in a file. The file can be residing and/or received from a server, and configured to describe a hierarchical structure of the information items. The information items can relate to web pages, and the hierarchical structure can relate to a link structure between the web pages. The exemplary procedure can further include displaying the information items in a menu-based and/or a hierarchical presentation. The displayed information items can be included in results of the search, and the presentation of the hierarchical structure of information items can include a parent item, for example. | 12-30-2010 |
20110004521 | Techniques For Use In Sorting Partially Sorted Lists - Methods and systems are provided for determining whether to use a full sort sorting technique or a merge sort sorting technique to sort a partially sorted list or data set. One or more tables may be utilized to allow such a determination to be made with regard to a first partially sorted list based on parameters associated with the list including a data distribution type, a number of data items in the list, and a ratio of sorted items to unsorted items in the list. | 01-06-2011 |
20110004522 | METHOD AND SYSTEM FOR PROVIDING CONTENT - A method for providing content, including: dividing brand content collected from a plurality of creators into objects; associating the divided objects with corresponding codes; storing the divided objects in a database, wherein the divided objects are associated with a creator of the respective brand content; receiving a brand selection from a user; outputting an electronic book including a page on which the user can view a brand store where goods related to the selected brand are displayed and a page on which the user can view content related to the selected brand classified according to the creator of the content; receiving an output selection from the user; combining the divided objects; and outputting, according to the output selection, the brand store, operator content, or advertiser content. In an embodiment, a content providing system, as described herein, is used to provide content. | 01-06-2011 |
20110022465 | System and Method for Managing Online Experiences Based on User Sentiment Characteristics and Publisher Targeting Goals - A computer-implemented method, apparatus, and computer readable medium product for presenting to a user, a message (for achievement of the message publisher's goal) in the form of one or more display pages based on combined user demographics and user sentiment-related relevance attribute values. The method includes receiving sentiment-related (that is, sentigraphic) vector data structures wherein the sentigraphic vector is configured to indicate one or more user-specific sentiment-related relevance attribute values, which values are correlated to demographic data structures. In embodiments, the method includes inferring sentigraphic attribute values based on the demographic data structure. Inferred sentigraphic attributes extend demographics in the sense that at least some sentigraphic attribute values are not present in the demographic data structure. The method implements techniques for performing automated layout of display pages before presenting to the user the message in the form of pages displayed on any sort of client system, computer, or mobile terminal. | 01-27-2011 |
20110035281 | Filter for displaying advertisements over a network - Systems and methods are provided for selling one or more advertisements and displaying the one or more advertisements on a web page within a website based on contextual relevance and further based on a matching of at least one keyword with text located on the web page or on the website. In some embodiments the matching results in the advertisement being displayed while in others the matching results in preventing the advertisement from being displayed. | 02-10-2011 |
20110060650 | METHOD OF FACILITATING THE VENDOR ADVERTISEMENT TO LOCAL CONSUMERS VIA DECENTRALIZED SELF-ADJUSTABLE INTERNET BASED APPARATUS - Proposed are a method and apparatus to improve the food market advertisement in a geo-spatial environment. The goal is achieved by a uniform inventory presentation of the local food store on a common Internet site. That in turn motivates the vendors to participate in a disclosed service, and attracts the customers by a competitive pricing layout. An embodiment determines “on-the-fly” some local gourmet preferences to facilitate the regional and ethnic food market advertisement. The goal is achieved by extracting the evocative product features from the food descriptions provisioned by vendors. Anticipating a massive network load, the proposal also includes an algorithm of allocating a distributed structure to optimize the system's load balance. | 03-10-2011 |
20110060651 | System and Managing Customized Advertisement Using Indicator on Webpage - The present invention relates to a system for managing a customized advertisement that uses an indicator, the system including: a layer that is stacked on a surface of a specific web page at a size corresponding to a web page and is output on a monitor; a layer forming module that activates the layer when the specific web page is activated and controls the size of the layer to the size of the web page; at least one indicator that is included in the layer and is associated with coordinate values corresponding to specific contents or space positions to be exposed on the surface of the specific web page; and indicator generating module that generates the indicator; an indicator establishing module that forms advertisement contents in the indicator and determines an advertisement progress by a bidding unit performing a bid for an advertiser target; and a calculation module that calculates advertisement costs according to the progress of the advertisement. In the system for managing the customized advertisement that uses the indicator in the web page according to the present invention, the layer is formed on the surface of the web page and the advertisement means referred to as the indicator is displayed on the layer, such that the advertisement can directly be implemented on the web page at low cost and still stimulate the user's curiosity, making it possible to create a new advertisement paradigm, which can stimulate the interest of advertisers and users pursuing various desires. | 03-10-2011 |
20110071903 | E-BUSINESS ADVERTISEMENT METHOD - An e-business advertisement method includes providing an advertisement word on an advertisement items page of an advertisement server of an e-business platform; allowing a manager of the e-business platform to buy the advertisement word from a portal based on the advertisement word; interconnecting the Internet and the e-business platform; allowing a seller to link an item description page of the blog to the Internet; and linking the advertisement items page of the advertisement server of the e-business platform to the blog of the seller. The method can increase advertisement effect with cost being reduced. | 03-24-2011 |
20110071904 | METHOD FOR TRANSMITTING ADVERTISEMENTS TO COMMUNICATION DEVICE - A method for transmitting advertisements to a communication device comprises the steps of: a communication device transmitting a search instruction to a content aggregating apparatus, wherein the search instruction comprises at least a keyword, the location of the communication device, a user account and a time stamp; performing an Internet search based on the given keyword and the location of the communication device; optimizing the search results; transmitting the optimized results in an XML format to the communication device; transmitting advertisements to the communication device according to the keywords and the location of the communication device; providing a short message to an inbox of the communication device according to the advertisement; and notifying a user of the incoming short message. | 03-24-2011 |
20110078022 | SYSTEMS AND METHODS FOR PROVIDING ADVERTISEMENTS IN A COMMUNICATIONS NETWORK - A system provides advertising links. The system may received a query and provide a number of advertising links in response to the query. The number of advertising links may be dynamically adjusted based at least in part on the commercial-ness of the query. The display format of the advertising links may also be altered based at least in part on the commercial-ness of the query. | 03-31-2011 |
20110093338 | INTELLIGENT AGENTS FOR ELECTRONIC COMMERCE - A system for electronic commerce ( | 04-21-2011 |
20110099068 | INFORMATION PROVIDING METHOD AND ADVERTISEMENT PROVIDING METHOD - This object is aimed to provide an advertisement providing system, etc. that defines a web API that contributes to the creation of an advertisement attached webpage for making it possible to distribute referral fees of the advertisement. A system carries out processing while taking a session ID generated by an advertisement intermediary service ( | 04-28-2011 |
20110125579 | Apparatus, Methods, and Computer Program Products for Facilitating Dynamic Search Engine Service Competition - Apparatus, methods and/or computer program products are provided that facilitate selecting a search engine for performing a search request by soliciting bids from a plurality of search engine services. The search request is awarded to a search engine service that submits a bid that best satisfies user criteria, such as search engine preference, search results format preference, and price. Apparatus, methods and/or computer program products also are provided that facilitate submitting a bid for the right to provide search results for a user search request. The search engine service with the winning bid performs a search using the search request, acquires advertising to be displayed with the search results, and provides the search results and advertising to the user. The search engine service pays the user and/or a network service provider a portion of advertising revenue. | 05-26-2011 |
20110125580 | METHOD FOR DISCOVERING CUSTOMERS TO FILL AVAILABLE ENTERPRISE RESOURCES - The provided contact center can locate customers that may be willing to buy goods or services, wherein those goods or services may have shelve lives or pending disposal dates. A profile for a customer is created in a dialog data structure; the customer is a likely purchaser of the goods or services. Social media messages are analyzed to determine if a poster is of a type that would be willing to buy a certain product. If the social media user is such a type, the contact center can contact the social media user and offer the product or service to that customer. As such, the enterprise receives a service that quickly locates customers that may be willing to products and allows them to dispose of the products that have certain shelve lives. | 05-26-2011 |
20110125581 | SYSTEM AND METHOD FOR IMPROVING E-COMMERCE WITH ON-DEMAND ADVERTISING - A system and method for the searching of electronic ads. The present invention pertains to a registry accessible to disparate ad entities to allow for the registration of their electronic ads. Additionally, the present invention pertains to a search module that an ad entity may employ to enable the searching of electronic ads maintained at an associated server. Furthermore, the present invention pertains to a mechanism for gathering advertising content data published via a network to enable the searching of published electronic ads. | 05-26-2011 |
20110145066 | GENERATING KEYWORD-BASED REQUESTS FOR CONTENT - Systems and methods are provided for dynamically ordering advertisements received from at least one advertisement supplier. In one embodiment, a method includes sending a request to at least a first advertisement supplier; receiving one or more advertisements from the at least first advertisement supplier; identifying a prioritizing parameter associated with each of the one or more advertisements; and dynamically ordering the one or more advertisements from the at least first advertisement supplier into two or more positions of a response based on the prioritizing parameter. | 06-16-2011 |
20110145067 | Associative Search Engine - This invention relates to an advertisement machine which provides advertisements to a user searching for desired information within a data network. The machine receives, from a user, a search request including a search argument corresponding to the desired information and searches, based upon the received search argument, a first database having data network related information to generate search results. It also correlating the received search argument to a particular advertisement in a second database having advertisement related information. The search results together with the particular advertisement are provided by the machine to the user. | 06-16-2011 |
20110153425 | KNOWLEDGE BASED SEARCH ENGINE - A system and method for searching a network such as the Internet based in part on relationships in a social network is described. Descriptive data and searching parameters associated with various users is collected and stored such that users can group themselves based on the descriptive data. Information that is deemed by users to be relevant to a particular group is collected and organized in a database to be used in information gathering for future searches by the users, in addition to other resources, such as other search engines. Through the system and method for searching a network, a group of users decide what information is highly relevant content information for the group. The system also allows a user to rank resources from which to gather information. | 06-23-2011 |
20110161171 | Search-Based Advertising in Messaging Systems - A method, system and graphical user interface for a chat system is disclosed. One aspect of certain embodiments includes identifying and sending advertisements to respective users based on the respective selection and filtering criteria selected by the respective users. | 06-30-2011 |
20110166935 | ANALYSIS AND MONETIZATION OF LOOKUP TERMS - The present invention provides systems for analyzing URL lookup requests that are malformed or otherwise fail to provide an adequate response, and providing content-relevant results for those requests. The systems and methods rely on analysis of URL requests and on logical assumptions based on common errors in submission of URL requests. A weighting system is applied to portions of failed lookup terms to provide improved relevancy for results based on those failed lookup terms. | 07-07-2011 |
20110173071 | MANAGING AND MONITORING DIGITAL ADVERTISING - A computerized system and techniques facilitate the monitoring and management of online behaviorally-targeted advertising. In certain embodiments, electronic notifications related to advertising practices of members of an online advertising ecosystem are presented to users based on the discovery of elements of online content aimed at delivering targeted advertising messages to viewers of the content. | 07-14-2011 |
20110178872 | KEYWORD ADVERTISING METHOD BASED ON COLLECTING OF USERS SEARCH INTENTION - An advertising method is disclosed. The method includes gathering a keyword of an http referrer in a uniform resource locator. The keyword is stored in a database. Then, a relationship between this uniform resource locator and the keyword is built. Finally, when this uniform resource locator is displayed again, the advertisements corresponding to these collected keywords are displayed together. | 07-21-2011 |
20110178873 | Electronic Advertising - The invention provides an electronic advertising system ( | 07-21-2011 |
20110191182 | System and Method for Managing and Optimizing Advertising Networks - The system of the present invention is used to execute data consolidation to combine data from Google, MSN and Yahoo, at least. The user does not need anymore to combine by himself data in spreadsheets. The system allows creating consolidated campaigns that span across search providers, letting the user effortlessly build reports that previously took hours to create each month. The system of the present invention is particularly suited for agencies. A tool designed for agencies needs to allow for management at the client level as well as the agency level. The system client center gives each member of the team a summary view of the client accounts that they're responsible for, along with emerging trend indicators for every major metric. | 08-04-2011 |
20110196742 | METHOD TO DRIVE A CAMPAIGN WORKFLOW BASED ON A SHORT MESSAGE SERVICE (SMS) MESSAGE RESPONSE - A method to generate and transmit appropriate Actions for different customers based on their response to a marketing Campaign in a CRM application includes receiving a communication event (via SMS message, email message, instant message and the like) from the customer with Internal ID (internal identifier) embedded inside the content of the communication event, searching for the Internal ID inside the communication event, extracting keyword and substring from the searched Internal ID, threading communication event to corresponding pre-existing Interaction Thread same Interaction ID wherein a new Interaction Thread is started, for which there is no pre-existing Interaction Thread with same Interaction ID, identifying Event ID, Interaction ID and Campaign Step Code from the keyword and the substring, linking interaction to identified Campaign Step with respect to which the customer has sent the communication event, generating appropriate reply action based on the campaign step, transmitting action to the customer. | 08-11-2011 |
20110202407 | SYSTEM AND METHOD FOR IMPROVING INTERNET SEARCH RESULTS USING TELECOMMUNICATIONS DATA - A method of displaying advertising to a user includes receiving a request including search terms from the user, receiving a mobile directory number associated with the user, requesting telecommunications data based on the mobile directory number, receiving the telecommunications data, determining advertising results based on the search terms and the telecommunications data, and displaying the advertising results to the user. | 08-18-2011 |
20110238500 | SYSTEM AND METHOD FOR EXPOSING ADVERTISEMENT BASED ON KEYWORD IN REAL TIME - Provided are a system and a method for exposing an advertisement based on a keyword in real time. The system may include an inventory determining unit to determine an inventory for each target keyword using a search log based on a keyword of a user, and an advertisement registering unit to register an advertisement into an inventory corresponding to a target keyword selected by an advertiser. The system may expose an advertisement while precisely reflecting a subject of interest of the user, thereby improving an advertising effect. | 09-29-2011 |
20110246301 | METHODS TO ACCESS PRODUCT PLACEMENT DATA - A method is provided to that allows product placement data of specific items to be conveniently accessed. A user may submit a request for a specific item or items via a client device (e.g., a mobile device, laptop, desktop, etc.) to a server. The server responds with product placement data for providers (e.g., retailers, stores, service providers, libraries, etc.) of the item or items that are close geographically to the user's location. Other data may be included with the response including pricing information of the item, distance or directions to the provider, and promotions. | 10-06-2011 |
20110246302 | METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENT USING OPENING BID PRICE - Disclosed herein are a method and a system for providing an advertisement using a bidding starting price. The method for providing an advertisement includes: determining a bidding starting price for each keyword based on a minimum cost per click for a keyword and the number of expected clicks for the keyword; determining an area in which an advertisement of an advertiser is to be exposed based on a bidding price per unit time input from the advertiser; and providing the advertisement of the advertiser through the area, wherein the bidding price per unit time has a value of the bidding starting price for each keyword or more. | 10-06-2011 |
20110246303 | SYSTEM AND METHOD FOR A MODULAR USER CONTROLLED SEARCH ENGINE - Method and system for delivery of personal search services and advertising. The method includes collecting information from the user about the users personal search engine, including, but not limited to digital content data sources, link crawl depth of those digital content data sources, and time interval to refresh the index of the digital content data sources created. In one embodiment of the present invention users do not pay a fee in return for allowing the provider to present advertising to the user as the user uses the invention. In another embodiment, advertisers purchase advertising display services from the provider to be displayed to specific users. | 10-06-2011 |
20110251893 | URL SHORTENING BASED ONLINE ADVERTISING - Methods of the present inventions allow for URL shortening based online advertising. An exemplary method may comprise the steps of receiving a URL that resolves to a first network resource, parsing the URL into keyword(s), transmitting the keyword(s) to an online advertisement provider, receiving online advertisement(s) from the online advertisement provider, generating a second network resource (comprising the first network resource and one or more online advertisements), and generating a shortened resource locator that resolves to the second network resource. | 10-13-2011 |
20110251894 | TOOLS ENABLING URL SHORTENING BASED ONLINE ADVERTISING - Systems of the present inventions allow for URL shortening based online advertising. An exemplary system may comprise a website hosted on a server computer and having a field configured to receive a URL that resolves to a first network resource. The system may further comprise software modules running on at least one server computer communicatively coupled to the website and may include: a keyword extraction module configured to parse the URL into keyword(s) and transmit keyword(s) to an online advertisement generation module configured to generate online advertisement(s) relevant to the keyword(s) and transmit them to a network resource generation module configured to generate a second network resource (comprising the first network resource and one or more online advertisements), and a shortened resource locator generation module configured to generate a shortened resource locator that resolves to the second network resource. | 10-13-2011 |
20110251895 | TARGET SPECIFIC URL SHORTENING BASED ONLINE ADVERTISING - Methods of the present inventions allow for URL shortening based online advertising. An exemplary method may comprise the steps of receiving a URL that resolves to a first network resource, parsing the URL into keyword(s), transmitting the keyword(s) to an online advertisement provider, receiving online advertisement(s) from the online advertisement provider, generating a second network resource (comprising the first network resource and one or more online advertisements), and generating a shortened resource locator that resolves to the second network resource. | 10-13-2011 |
20110264525 | SEARCHING A USER'S ONLINE WORLD - The present invention provides methods and systems for use in searching a user's online world, across independently provided applications including Web-based and desktop applications, which can include Web sites. Techniques are provided in which information is collected and indexed relating to activities and communications of a user, and of other users in association with activities and communications of the user, across independent Web-based applications. A graphical user interface is provided to allow user searching in association with the collected and indexed information. Search results are provided using a graphical user interface that can include Web results, personal results, and desktop results. | 10-27-2011 |
20110282741 | METHOD FOR OFFERING ADVERTISEMENT ACCORDING TO SEARCH INTENTION SEGMENTATION AND SYSTEM FOR EXECUTING THE METHOD - Disclosed are an advertisement providing method and system. The advertisement providing method, including: defining a search intention for each keyword and a content type for each search intention; and providing, when a user inputs the keyword, an advertisement content list based on a search intention of the inputted keyword. | 11-17-2011 |
20110282742 | Advertisement Displaying Browser and Advertisement System - An internet browser equipped in itself with a function to obtain and display video advertisement data along with an advertisement system that is connected to one or more advertisement data storing websites located on a communication network and the communication network itself, includes the user terminal equipped with the browser as described in embodiment 1, and displays to the user data obtained from the browser, according to the advertise management function. The browser is equipped with social functions, and is a system where the user can receive a reward for browsing advertisements. | 11-17-2011 |
20110295687 | Per-User Predictive Profiles for Personalized Advertising - Described is using per-user profile data (e.g., maintained in a browser cookie) as a factor in selecting advertisements to be presented to a user for a current context such as containing query keywords. For example, an advertiser may be willing to bid more if the current context's keywords match the user profile data that indicates a particular area of interest to the user and advertiser. Also described is updating the per-user profile data with the current context if doing so increases the expected utility of the per-user profile data, e.g., increases the predicted amount of revenue from advertisement clicking. Also described is other advertisement personalization based upon the per-user profile data, e.g., the ranking and/or appearance of the advertisements. | 12-01-2011 |
20110295688 | DEFINING USER INTENT - Methods and computer-readable media are provided for defining user intent so that user intent can be determined and advertisements and other information can be provided to a user based on that user's intent. A topical expression is identified and is associated with attributes and actions. Actions indicate steps that can be performed to achieve a task associated with the topical expression. An intent structure is then generated. The intent structure illustrates a relationship between the identified topical expression and other topical expressions. User data may then be received and mapped to the intent structures to determine present and future user intent. | 12-01-2011 |
20110295689 | METHODS AND SYSTEMS TO MODIFY ADVERTISING AND CONTENT DELIVERED OVER THE INTERNET - A method for presenting tailored content to a user, comprising: presenting a central coordinating interface to a client; Generating a portion of client specific computer code, including a unique site identification token for a client site and at least one operating parameter; Integrating the client specific computer code into the client site, serving at least one user the client site having integrated client specific computer code therein and giving the option to download an end-user application; Sending a request with at least one request parameter when a user selects to download the end-user application; Processing the request parameters and the operating parameters to dynamically generate an end-user application; providing the end-user application to the user, which presents tailored content to the user according to at least one of detail, request parameter and operating parameter. | 12-01-2011 |
20120005021 | SELECTING ADVERTISEMENTS USING USER SEARCH HISTORY SEGMENTATION - Techniques are described herein for selecting an advertisement using user search history segmentation. Instances of queries that are provided by a user are referred to collectively as the search history of the user. The search history is segmented into sessions that correspond to respective tasks of the user. Each of the sessions includes a respective subset of the query instances that are included in the user's search history. A weight is assigned to each session based on attribute(s) of the respective session. A session that includes a first subset of the query instances is selected based on the weight that is assigned to that session. Features are extracted from query instances that are included in the first subset. Weights are assigned to the extracted features based on attribute(s) of the first subset. An advertisement is selected to be provided to the user based on the extracted features and corresponding weights. | 01-05-2012 |
20120005022 | METHOD, SYSTEM, AND COMPUTER-READABLE RECORDING MEDIUM FOR FLEXIBLY PARTITIONING AND PROVIDING KEYWORD ADVERTISEMENT AREA - Disclosed herein are a method, a system, and a computer-readable recording medium for flexibly partitioning and providing a keyword advertisement area. The method for providing a keyword advertisement includes: receiving at least one bidding information for the keyword advertisement from at least one advertiser device; creating a combined advertisement slot by combining at least some of a plurality of advertisement slots of a keyword advertisement area based on the at least one bidding information; and providing at least one keyword advertisement using the combined advertisement slot and/or advertisement slots that are not combined among the plurality of advertisement slots. | 01-05-2012 |
20120010997 | SYSTEM AND METHOD FOR DERIVING INCOME FROM URL BASED CONTEXT QUERIES - A system and method for deriving income from URL based context queries. A URL based user context query is received over a network from a user, wherein the user context comprises at least one user context criteria. A query is formulated based on the context criteria so as to search for user profile data, social network data, spatial data, temporal data, topical data and context query bid data that is available via the network and relates to the context so as to identify entries in a context query bid database that relate to user context criteria. A dynamic webpage is generated having content relating to the query and advertisements associated with the selected bid are inserted into the webpage. The dynamic webpage is transmitted to the user. The advertiser associated with the selected bid is charged a fee when a user interface event relating to the dynamic webpage occurs. | 01-12-2012 |
20120010998 | System for Providing Localized Shopping Information - A localization service is provided that provides users with online information on local retailers that sell particular products. A user can perform a search using a web page associated with the localization service or by searching using an internet search engine. The user's search includes a search origin. The search origin may be defined in terms of location information such as a place name or a postal code. A search for a particular product at local retailers may be made using search parameters such as search origins, product names, model numbers, product categories, and product attributes. The localization service may provide the user with search results in the form of web pages that list which retailers sell the desired product in the vicinity of the search origin. A targeted advertisement server at the localization service may use display criteria to determine which targeted advertisements should be displayed for the user. | 01-12-2012 |
20120030023 | Targeted Advertising System and Method - A targeted advertising server system for providing advertising material to a browser which is operatively coupled with an internet of interconnected computer networks via an internet service provider (ISP). The system includes a database containing a plurality of advertisements and a matching engine operatively coupled with the database. The matching engine includes computer-readable instructions adapted to receive browsing information transmitted to the targeted advertising server system via the ISP, where the browsing information pertains to one or more web pages requested by the browser and is obtained by a context reader applied from the ISP to operate on the requested web pages. The computer readable instructions are further adapted to select one of the plurality of advertisements from the database for delivery to and presentation at the browser, such selection being dependent upon the browsing information received from the ISP. | 02-02-2012 |
20120036014 | SYSTEM FOR AND METHOD OF LOCATION AWARE MARKETING - A system for and method of location aware retail may include receiving, via a network, a location of a mobile user device, generating, using at least one programmed processor, one or more search results based at least in part on the location of the mobile user device and price preference data and proximity preference data of a user of the mobile user device, and providing, via the network, information to the mobile user device based at least in part on the one or more search results. | 02-09-2012 |
20120036015 | RELEVANCY OF ADVERTISING MATERIAL THROUGH USER-DEFINED PREFERENCE FILTERS, LOCATION AND PERMISSION INFORMATION - The present invention provides methods to improve the relevancy of rendered advertising material to one or more consumers based on user-defined preferences, geolocation, and user-granted permission. The present invention achieves this through the presentation of exemplary methods for: i) the consolidation of advertisement information to include description, inventory, price, quantity and geolocation information of one or more merchants in a commerce network; ii) the delivery of relevant advertising material to one or more consumers using preference filters that can specify one or more merchants, merchant locations, products and services, and/or regions of interest at any time; and, iii) the presentation of location-based advertisements that are based on consumer-based permission and preference filters. These methods improve the user-targeting, geographic and time relevancy of advertisements by connecting merchants with relevant consumers who are looking to purchase items at that point in time. | 02-09-2012 |
20120047016 | USER CONTROL BASED ADVERTISING SYSTEM AND METHOD THEREOF - Disclosed are a user control-based advertising system and a method thereof. The user control-based advertising system provides an advertisement display region and an advertisement control region by discriminating the two regions from each other, and comprises: an advertisement region setup unit that sets up the advertisement display region for selectively displaying plural advertisements and the advertisement control region for controlling advertisements displayed therein by discriminating advertisement display and control regions from each other; a communication unit that receives a user command through the advertisement control region and communicates with the advertisement display region according to the received command; and an advertisement control unit that controls the animation function of the advertisement displayed in the advertisement display region according to the user command or controls the movement and selection of other advertisements displayed in the advertisement display region. | 02-23-2012 |
20120078719 | SYSTEMS AND METHODS FOR CLUSTER AUGMENTATION OF SEARCH RESULTS - Systems and associated methods for clustering a plurality of nodes based on connectivity among the plurality of nodes, determining relevant content of the clusters, and applying knowledge regarding the relevant content are described. The nodes can include for example web-based documents such as web pages. The clusters can include for example groups of web pages that are linked together, as via hyperlinks. The relevant content can include one or more topics associated with the web page, as for example determined via text mining. Applying the knowledge regarding the relevant content can include for example using the one or more topics associated with the web pages to augment search results and/or conduct contextual advertising. | 03-29-2012 |
20120084149 | METHODS AND SYSTEMS FOR ONLINE ADVERTISING WITH INTERACTIVE TEXT CLOUDS - A computer implemented method for interactive advertising can include displaying on a display a context-specific interactive text cloud containing a plurality of displayed topics that are topically associated with a common context. An advertisement can be displayed that is topically associated with one or more displayed topics of the plurality of displayed topics, with the common context of the context-specific interactive text cloud, or both. The step of displaying an advertisement can be initiated by an interaction by a user with a first displayed topic of the plurality of displayed topics. | 04-05-2012 |
20120095837 | Serving advertisements using user request information and user information - Ads are scored using, at least, user information and information associated with a user request, such as a search query or a document request. The scores may be used in determining whether to serve ads, how to serve ads, to order ads, to filter ads, etc. Items of user information, request-associated information, and/or ad information can be weighted based on previous uses of such information in the serving of ads and the performance of those served ads. | 04-19-2012 |
20120109750 | METHOD FOR REDUCING UNWANTED PAPER ADVERTISEMENTS IN COMMERCE - A method for reducing unwanted paper advertisement mailings includes offering an interface for presenting advertisements from businesses for products or services to consumers, presenting the advertisement to the consumers, and providing the consumers with information for opting out of paper advertisement mailings from the businesses. | 05-03-2012 |
20120116880 | Personalized Interactive Network With Knowledge Management System that Personalizes Content and Format for Presentation - Systems and methods are disclosed for personalizing interaction between an information/service/product provider using a knowledge management (KM) system that tracks data exchanged between users and the provider over multiple communication channels. User requests to an information/service/product provider can made via multiple different channels, such as by using ATMs, PDAs, cell phones, computers accessing web sites or other Web Devices, Voice Response Units (VRUs), and others. User requests submitted over these multiple channels are routed into an integrated KM system that services these requests. The user requests are serviced in such a manner that they are personalized in multiple dimensions, including but not limited to personalization of the content of the response and personalization of the format and presentation of the response | 05-10-2012 |
20120130813 | SELECTING ADVERTISEMENTS FOR USERS VIA A TARGETING DATABASE - A data processing system collects messages to create user profiles for users of user devices. The messages are collected from various systems and include data regarding user events on user devices. The user profiles are stored in a targeting database. In response to a request for information corresponding to a user device, a user profile is identified using data from the request and information from the profile is provided to the requester. | 05-24-2012 |
20120130814 | System and method for search engine result ranking - Search engine reliance on link-based ranking algorithms has been shown to delay the visibility of fresh content added to the World Wide Web (Web), relative to established content. Fresh content abstracts are randomly inserted into top ranked search results to achieve more even visibility coverage of the Web and improve overall search quality. Searcher behavior is monitored to infer a rank for the fresh content, and for established content. Rank that is so inferred is termed “ResultRank.” ResultRank is used to compliment link-based ranking schemes to improve web visibility and avoid a bias toward established links. Searcher satisfaction is monitored during this process since the quality of fresh content is unknown. A search engine extended enterprise metric (R metric) is introduced and designed to monitor aggregate searcher satisfaction. ResultRank and the R metric are used to complement existing ranking and pricing algorithms for sponsored results as well. | 05-24-2012 |
20120136722 | Using Clicked Slate Driven Click-Through Rate Estimates in Sponsored Search - A computer-implemented method and system for selecting a subject advertisement in a sponsored search system based on a user's commercial intent (pertaining to the subject advertisement), using techniques for determining intent-driven clicks from a historical database. The method includes steps for aggregating a training model dataset wherein the training model dataset contains a selected history of clicks. Then, selecting from the training model dataset, a clicked slate (further selection of clicks), the clicked slate comprising a set of clicked ads, and calculating an intent-driven click feedback value for the subject advertisement. The method includes techniques for selecting a clicked slate using features corresponding to clicks received within a particular time period (the time period determined statically or dynamically). A system for implementing the method includes aggregating data from a historical database using selectors such as a position selector, a click feature selector, an impression-advertiser-campaign-creative selector, and a commercial intent selector. | 05-31-2012 |
20120136723 | Systems and Methods for Targeted Advertising - Methods of generating recommendations may include obtaining social network data from one or more network resources. Word relationships may be created between selected words in the social network data to produce relationship data. Advertisement or other asset recommendations may be generated for a target user by analyzing browse information of the target user to identify one or more words. Other words in the relationship data may be identified that are related to the words in the target user's browse information. One or more advertisements may be identified having at least one keyword that corresponds to the other words. At least a portion of these advertisements may be selected from a data repository to provide to the target user. | 05-31-2012 |
20120143688 | MEDIA ADVERTISING OVER PEER-TO-PEER NETWORKS - Advertising on P2P networks can include a three-step system in one embodiment of the disclosure. The first step can include the review of search requests, followed by a response linking to a media file containing an advertisement. The second step can be a delivery process. The advertising cannot be considered spam as the user can be redirected towards information that can directly correlate to the users search. The advertising can be done with the full cooperation and volition of the media company or companies involved. The advertisers' contract with the media companies can allow for payment and the media companies can then expose their product to potential buyers. The third step can be contacting an advertising server any time that media file is played. In this third step it can be determined what the optimal advertisement for this media file is. | 06-07-2012 |
20120150645 | Real Time User Activity-Driven Targeted Advertising System - A system and method of delivering an advertisement to a target market, may comprise with at least one computing device, collecting data relating to consumer information gathering (accessing activity); analyzing the data relating to consumer information gathering, to determine a consumer interest trend; utilizing the consumer interest trend to define a target advertising market; and utilizing at least one communications channel delivering a selected advertisement related to the target advertising market to user devices within the target advertising market. | 06-14-2012 |
20120158507 | USE OF PERSONALIZED POINTS OF REFERENCE IN SELECTING ADVERTISEMENTS SHOWN TO USERS - Disclosed is a method and system for selecting targeted advertisements based on a user's personal points of reference. The personal points of reference identify user specific locations of interest based at least on geographic locations. In order to determine which advertisements are relevant to a user's personal point of reference, the advertisements served by an advertising server contain metadata appended therein. The ad metadata is correlated with locations, and provides geographical sensitivity to specific locations. Thus, advertisements are matched to points of reference based on geo-location data. When the advertising server is presented with a user's personal point of reference, the ad server compiles the point of reference's geo-location data against the ad metadata, and determines if there is a match. Upon a match being identified, the advertisement associated with the ad metadata is served to the user. | 06-21-2012 |
20120166281 | METHOD AND APPARATUS FOR DISPLAYING APPLICATIONS ON A MOBILE DEVICE - A method and a mobile device for displaying applications information on the mobile device. One or more applications in communication with corresponding servers are executed on the mobile device. One of the applications or a separate dedicated application provides graphical presentation on the mobile device overlaid on a single map. The single map is received and displayed on the mobile device. The output from another or more applications, based on user's choice, is displayed on the same single map and can interact with the user via application layer over the requested single map. | 06-28-2012 |
20120179543 | Targeted advertisement - The present invention provides a method and a system for providing targeted advertisements to a user. The method includes determining a set of signals corresponding to at least one online activity associated with the user and then analyzing the set of signals to identify one or more user interests. The set of signals includes at least one of a share signal, a view signal, a search signal, and a click signal. Further, the method includes tagging the user with at least one ad exchange cookie based on the identified user interests and an available advertisement pool. Lastly, the method includes displaying, by an advertisement network, an advertisement to the user based on the ad exchange cookie. | 07-12-2012 |
20120179544 | System and Method for Computer-Implemented Advertising Based on Search Query - Provided herein are systems and method for monetizing a search interface. In one embodiment, for example, there is provided a method comprising (a) receiving a search query from a user; (b) identifying a plurality of documents responsive to the search query; (c) identifying a creative relevant to the search query; and (d) providing the user with the plurality of documents and at least one relevant creative. The creative may be selected based on a subject tag and/or product tag present in the search query. In one embodiment, the systems and methods described herein are used in computer-implemented advertising. | 07-12-2012 |
20120179545 | System and Method for Computer-Implemented Advertising Based on Search Query - Provided herein are systems and method for monetizing a search interface. In one embodiment, for example, there is provided a method comprising (a) receiving a search query from a user; (b) identifying a plurality of documents responsive to the search query; (c) identifying a creative relevant to the search query; and (d) providing the user with the plurality of documents and at least one relevant creative. The creative may be selected based on a subject tag and/or product tag present in the search query. In one embodiment, the systems and methods described herein are used in computer-implemented advertising. | 07-12-2012 |
20120179546 | WEB ADVERTISING MANAGEMENT METHOD - The invention relates to a method, system and computer program for management of paid advertisements displayed in response to a search query entered into a search engine. A vendor's inventory is discovered by reading from an inventory database. Search terms are determined for item categories in the inventory database, reading from fields of the inventory database. A user can specify additional or replacement search terms to be associated with a particular item. Advertisement sets are then created for items which are currently available or “in stock,” each set containing an advertisement corresponding to an item, the associated search terms, and a landing page identifier. The landing page displays search results from the vendor's inventory database, relating to the corresponding item category for that advertisement. | 07-12-2012 |
20120185332 | Serving Advertisements Based on Article Availability - A computer-implemented method for serving advertisements based on article availability includes: receiving a first keyword submitted by a user for performing a search among articles offered by a merchant; determining, using information associated with the merchant, whether the merchant offers a first article for sale that corresponds to the first keyword; and forwarding at least one advertisement in response to the first keyword, the advertisement selected without using the first keyword if the merchant offers the first article, and selected using at least the first keyword otherwise. | 07-19-2012 |
20120191542 | Method, Apparatuses and Service for Searching - A method, devices, computer program products and systems for searching information are disclosed, where a search criterion based on input by a user and search criterion based on information on user attention are used in forming search results. The attention information is formed by gaze tracking or by following the user attention in another way, e.g. by EEG measurements. | 07-26-2012 |
20120203633 | PROMOTION INFRASTRUCTURE SUPPORTING TARGETED ADVERTISING HAVING VECTOR LINKS - An online sales/automatic rebate and coupon redemption system provides online customers automatic retrieval and redemption of all applicable rebates and coupons during purchase. Purchase orders from customers are selectively fulfilled and products are shipped to the customers either by the system for online sales with automatic rebate and coupon redemption or by other merchant or manufacturer environments. The system purchases from merchants using applicable coupons and rebates and then sells the products to the customers, passing the savings to them. The system makes it possible to automatically retrieve coupons and rebates for items in a shopping cart during the activity of an online purchase at an electronic mall or an online merchant site. The system provides coupons to potential customers via email, based on customer profile, geographical information, etc. Manufacturers and merchants can update coupon value and content based on ongoing sales and volume of customer activity. | 08-09-2012 |
20120203634 | PROMOTION INFRASTRUCTURE SUPPORTING PROMOTIONS WITH PURCHASE PRICE ADJUSTMENT - An online sales/automatic rebate and coupon redemption system provides online customers automatic retrieval and redemption of all applicable rebates and coupons during purchase. Purchase orders from customers are selectively fulfilled and products are shipped to the customers either by the system for online sales with automatic rebate and coupon redemption or by other merchant or manufacturer environments. The system purchases from merchants using applicable coupons and rebates and then sells the products to the customers, passing the savings to them. The system makes it possible to automatically retrieve coupons and rebates for items in a shopping cart during the activity of an online purchase at an electronic mall or an online merchant site. The system provides coupons to potential customers via email, based on customer profile, geographical information, etc. Manufacturers and merchants can update coupon value and content based on ongoing sales and volume of customer activity. | 08-09-2012 |
20120203635 | PROMOTION SYSTEM SUPPORTING RELATED WEB CONTENT AND ADVERTISING SEARCHING - An online sales/automatic rebate and coupon redemption system provides online customers automatic retrieval and redemption of all applicable rebates and coupons during purchase. Purchase orders from customers are selectively fulfilled and products are shipped to the customers either by the system for online sales with automatic rebate and coupon redemption or by other merchant or manufacturer environments. The system purchases from merchants using applicable coupons and rebates and then sells the products to the customers, passing the savings to them. The system makes it possible to automatically retrieve coupons and rebates for items in a shopping cart during the activity of an online purchase at an electronic mall or an online merchant site. The system provides coupons to potential customers via email, based on customer profile, geographical information, etc. Manufacturers and merchants can update coupon value and content based on ongoing sales and volume of customer activity. | 08-09-2012 |
20120203636 | PROMOTION INFRASTRUCTURE HAVING THIRD PARTY POSTING SERVICE - An online sales/automatic rebate and coupon redemption system provides online customers automatic retrieval and redemption of all applicable rebates and coupons during purchase. Purchase orders from customers are selectively fulfilled and products are shipped to the customers either by the system for online sales with automatic rebate and coupon redemption or by other merchant or manufacturer environments. The system purchases from merchants using applicable coupons and rebates and then sells the products to the customers, passing the savings to them. The system makes it possible to automatically retrieve coupons and rebates for items in a shopping cart during the activity of an online purchase at an electronic mall or an online merchant site. The system provides coupons to potential customers via email, based on customer profile, geographical information, etc. Manufacturers and merchants can update coupon value and content based on ongoing sales and volume of customer activity. | 08-09-2012 |
20120209712 | PROMOTION INFRASTRUCTURE HAVING USER SELECTION BASED TARGETED PROMOTIONS - An online sales/automatic rebate and coupon redemption system provides online customers automatic retrieval and redemption of all applicable rebates and coupons during purchase. Purchase orders from customers are selectively fulfilled and products are shipped to the customers either by the system for online sales with automatic rebate and coupon redemption or by other merchant or manufacturer environments. The system purchases from merchants using applicable coupons and rebates and then sells the products to the customers, passing the savings to them. The system makes it possible to automatically retrieve coupons and rebates for items in a shopping cart during the activity of an online purchase at an electronic mall or an online merchant site. The system provides coupons to potential customers via email, based on customer profile, geographical information, etc. Manufacturers and merchants can update coupon value and content based on ongoing sales and volume of customer activity. | 08-16-2012 |
20120226553 | AUTOMATED CONTENT SCHEDULER AND DISPLAYER - A method for providing content via a communications network on a user's computer, obtained from a plurality of resources in an organized arrangement is provided. The method includes creating a show structure of nodes, each node identifying a resource from a plurality of accessible resources, at least some of which are network accessible resources. Without requiring user input, a plurality of the network accessible resources, identified by a corresponding node, are automatically accessed. Content corresponding to each of the accessed resources is automatically presented through the user's computer in accordance with the show structure. Advertisement content is presented to the user in connection with the automatic presentation of the content through the user's computer. | 09-06-2012 |
20120246002 | MEDIA ADVERTISING OVER PEER-TO-PEER NETWORKS - Advertising on P2P networks can include a three-step system in one embodiment of the disclosure. The first step can include the review of search requests, followed by a response linking to a media file containing an advertisement. The second step can be a delivery process. The advertising cannot be considered spam as the user can be redirected towards information that can directly correlate to the users search. The advertising can be done with the full cooperation and volition of the media company or companies involved. The advertisers' contract with the media companies can allow for payment and the media companies can then expose their product to potential buyers. The third step can be contacting an advertising server any time that media file is played. In this third step it can be determined what the optimal advertisement for this media file is. | 09-27-2012 |
20120253933 | METHOD OF INTRODUCING ADVERTISEMENTS AND PROVIDING THE ADVERTISEMENTS BY USING ACCESS INTENTIONS OF INTERNET USERS AND A SYSTEM THEREOF - A system for determining an interested field of an Internet user, attracting advertisements from sponsors according to the user's interest, and providing advertisements to the user via the Internet includes a keyword database for recording multiple keywords, keyword type information, predetermined reference information for the type information, and advertisement list information including the number of advertisement files including the keyword. A use event is received and a keyword is recorded as history data corresponding to the event. Keyword type information is searched using a keyword database and reference information of the type information is searched. The keyword is determined an interested field of the user according to the reference information. An advertisement file is generated including the interested field keyword. The number of advertisement files is updated in the advertisement list information in the keyword database and advertisement information is generated including the keyword and the updated advertisement list information. | 10-04-2012 |
20120259702 | DETERMINING PLACEMENT OF ADVERTISEMENTS ON WEB PAGES - A system and method is described herein that selects advertisements for two or more regions of a web page based on rankings of the advertisements generated using different models. By ranking advertisements separately for each region of a web page, and choosing highest ranked advertisements for each region, advertisements can be selectively chosen such that a user is more likely to select an advertisement in each region of the web page. As a result, the user experience can be enhanced and the advertising revenue can be correspondingly increased. | 10-11-2012 |
20120259703 | Methods and Systems to Facilitate Keyword Bid Arbitrage with Multiple Advertisement Placement Providers - A system and method are directed towards identifying advertisement keywords within a variety of content types, identifying similarity rankings of advertisements based on the keywords, and to the guiding of keyword purchases. In one embodiment, a search is performed based in part on defined selection criteria, and/or scheduling rules. Content that may include advertisements is processed to identify advertisement keywords. A similarity ranking of different advertisements based on keywords therein may be determined. The similarity rankings may be used, with keyword pricing data, to identify instances of keyword arbitrage, guide purchase of keywords, and to control traffic flow to and from advertisements to obtain a benefit from price differentials between what one keyword seller charges for a keyword and what a click buyer will, pay for traffic directed to advertisements with the same or related keyword. In one embodiment, a three-dimensional representation is provided indicating relationships between advertisements across websites. | 10-11-2012 |
20120265614 | User-Based Segmentation and Selection of Offers - There is disclosed a method for user-based segmentation and selection of offers. The method includes aggregating user activity data based upon online activity of a user and generating user segment data in response to a web page request by the user and a segmentation request incorporating a plurality of user queries based upon the user activity data. The method then includes providing the user segment data to an offer server in response to a segment request from the offer server. | 10-18-2012 |
20120271716 | MULTI-SEARCH INFRASTRUCTURE SUPPORTING ADVERTISING & INTERNET SEARCH TERM REUSE - A system for online sales with automatic rebate and coupon redemption provides customers making online purchases to automatically retrieve and redeem all applicable rebates and coupons during an online purchase. Purchase orders from customers are selectively fulfilled and products are shipped to the customers either by the system for online sales with automatic rebate and coupon redemption or by other merchant or manufacturer environments. The system makes purchases from merchants or manufacturers using all applicable coupons and rebates and then sells the products to the customers, passing the savings to them. The system automatically retrieves coupons and rebates for items in a shopping cart during the activity of an online purchase at an electronic mall or an online merchant site and to retrieve manufacturer's and merchant's coupons prior to an online purchasing activity for subsequent submission to an online merchant during a subsequent purchasing activity. | 10-25-2012 |
20120296742 | ADVERTISING UTILIZING DEVICE-TO-DEVICE INTERACTIONS - Methods and systems for enabling an advertiser to utilize device-to-device interactions to track word-of-mouth advertising and to take advantage of differentiated pricing schemes based on a quantity of an item are provided. An advertisement is received on a first device, and the first device identifies a second device that is receptive to interaction. The first device interacts with the second device. Concurrently with the interaction, an advertisement identifier associated with the advertisement is communicated from the first device to the second device. The advertisement identifier enables the second device to receive the advertisement. | 11-22-2012 |
20120296743 | Method and System for Personalized Search Suggestions - Method, system, and programs for providing personalized suggest-as-you-type suggestions in response to a user search query wherein the personalized query suggestions are based on the user's past interactions with the system. The system is able to identify frequent queries issued by the user that result in the user clicking on the same universal resource locator. | 11-22-2012 |
20120316962 | SYSTEM AND METHOD FOR SOCIAL NETWORKING FOR MANAGING MULTIDIMENSIONAL LIFE STREAM RELATED ACTIVE NOTE(S) AND ASSOCIATED MULTIDIMENSIONAL ACTIVE RESOURCES AND ACTIONS - The present invention relates device, system and method for facilitating receiving active note(s) from active note(s) provider(s) from the client device and responding multidimensional active resources & actions(s) for said active note(s) by multidimensional active resources & actions(s) provider(s) to the client device. A real time and/or near real communication mechanism such as online, smart and mobile communication applications like web site, smart client, instant messaging, e-mail may be used to communicate with a client device and a community of responders or multidimensional active resources & actions(s) provider(s). One or more Active Note(s) are received from client devices, processed, and sent to responders. Responses from the responders are received, and response is sent to the client device. | 12-13-2012 |
20120330752 | SEARCH WORD LINK ADVERTISEMENT SYSTEM, METHOD FOR OPTIMIZING MATCHING PERIOD THEROF AND COMPUTER READABLE RECORDING MEDIUM THEREOF - Disclosed herein is a search word link advertisement system including: an advertisement executing unit determining a search word link advertisement based on search words input during a matching period and exposing the determined search word link advertisement to provide the advertisement; a log recording unit storing a history of the determined search word link advertisement; and a matching period adjusting unit determining a transmission amount of search word link advertisement at any point in time or periodically in a state in which the search word link advertisement is provided and optimizing and adjusting the matching period according to the determined transmission amount. | 12-27-2012 |
20130006769 | Criteria-Based Audio Messaging In Vehicles - A method for providing marketing materials from a marketing and information service platform to a vehicle telematics system comprises the steps of receiving route information at an integral telematics system of a vehicle and delivering personalized messages to the telematics system for transmission to a user of the vehicle based on at least one of location and pre-defined preference information corresponding to the route information. A method for providing marketing materials from a marketing and information services platform to a vehicle telematics system comprises the steps of sending route information from the vehicle telematics system integral with a vehicle to the marketing and information service platform remote from the vehicle and receiving personalized messages at the vehicle telematics system from the marketing and information service platform based on at least one of location and pre-defined preference information corresponding to the route information. | 01-03-2013 |
20130006770 | PAY-FOR-VISIT ADVERTISING BASED ON VISITS TO PHYSICAL LOCATIONS - A method and system for providing a pay-for-visit billing model for advertisements is provided. The advertisement system provides advertisements that have associated physical visit locations. The advertisement system provides advertisements to a mobile device or fixed of a user when the user is in the vicinity of or examining locations in the vicinity of the visit location. If the user subsequently visits the visit location of the advertisement by physically going to the location, the advertisement system then bills the advertiser for the advertisement. The advertisement system bills the advertiser under the assumption that but for the advertisement, the user would not have visited the visit location. | 01-03-2013 |
20130013407 | SYSTEM AND METHOD FOR DISTRIBUTING INFORMATION THROUGH COOPERATIVE COMMUNICATION NETWORK SITES - Information pertaining to products made by manufacturers and sold to consumers through retailers, is distributed to consumers through a communication network that connects consumer communication nodes to a cooperative network site having an accumulation of information about manufacturer product offers and retailer special deals. A consumer can obtain selected items of this information without knowledge of how to reach the cooperative network site, by simply logging in to a manufacturer network site or to a retailer network site. At a manufacturer site, the consumer can obtain a list of local retailers carrying the manufacturer offers and can then select from among the offers and receive complete details of the selected offers. At a retailer site, the consumer can obtain a list of manufacturer offers available at the retailer stores in the consumer's area, and can then select from among the available offers and receive their complete details. | 01-10-2013 |
20130013408 | Method and Arrangement for Network Searching - A method and arrangement for supporting network searches for information or content using one or more web-based search engines. When a search query is received ( | 01-10-2013 |
20130013409 | Storage of Advertisements in a Personal Account at an Online Service - A system for use in storage of advertisements in a personal account at an online service is provided. The online service may be configured to serve data to a client device to cause the client device to display a graphical user interface. The system may include a search interface to receive a search query input by a user and to display search results and one or more advertisements generated from a search engine of the online service in response to the search query, a selector configured to receive a user command to save a selected advertisement in the personal account for later viewing and/or traversal of a hyperlink embedded in the advertisement, and a personal account interface to display a saved advertisement in the personal account. | 01-10-2013 |
20130013410 | METHOD OF REACTIVE TARGETED ADVERTISING - In one inventive aspect, a method of reactive targeted advertising provides for display of advertising, via the internet, to computers of users. In a particular example, a plurality of keywords are stored in a memory. The method comprises determining whether one or more of those keywords are used in a web page, and for any keywords determined to be used, an advertisement is selected using those keywords. The advertisement is for display on the computer of the user who is accessing the web page. A request is received for the selected advertisement, and the advertisement is provided, from an advertising server and over the internet, for display on the computer of the user. | 01-10-2013 |
20130018728 | CONCURRENT SEARCHING FOR PRODUCTS AND ASSOCIATED BUYER GROUPS IN A DEMAND DRIVEN PROMOTION SYSTEM - A system and method for providing a demand driven promotion system supporting social networking and searching, substantially as shown in and/or described in connection with at least one of the figures, as set forth more completely in the claims. | 01-17-2013 |
20130018729 | SYSTEM AND METHOD FOR ADVERTISEMENT PLACEMENTAANM Liu; XinzheAACI HangzhouAACO CNAAGP Liu; Xinzhe Hangzhou CN - Advertisement placement includes: obtaining one or more advertisement query keywords; determining, using one or more computer processors, in a multi-level advertisement information store, a selection of advertisement information for placement; and presenting the selection of advertisement information to be placed at a client. The multi-level advertisement information store comprises advertisement information organized into a plurality of first-level categories, and each first-level category is associated with a respective plurality of subordinate levels of categories. | 01-17-2013 |
20130024283 | Using per document or document type performance of ad configurations in ad serving decisions - An ad configuration that works well (or best) for a given document or a given type of document is determined and/or used. For example, advertisements having different advertisement configurations may be served with different instances of a given document of a document type. Performance of the different advertisement configurations for at least one of the given document and document type may be tracked. A preferred advertisement configuration for at least one of the given document and document type may then be determined using the tracked performance of the different advertisement configurations. Finally, the determined preferred advertisement configuration may be associated with the at least one of a given document and document type. Once such an association has been determined (or accepted), document information of a document to be provided with advertisements may be accepted, and a document type of the document may be determined using the document information. The preferred advertisement configuration associated with the determined document type may then be determined, and advertisements may be served with the document in accordance with the determined preferred ad configuration. | 01-24-2013 |
20130030915 | APPARATUS AND METHOD FOR ENHANCED IN-STORE SHOPPING SERVICES USING MOBILE DEVICE - Apparatus and methods are provided for offering shopping assistance tools. The tools may be used by developers to create enhanced in-store customer shopping applications. The shopping assistance tools provide in-store navigation, customer assistance, and inventory management services. | 01-31-2013 |
20130046630 | AD PLACEMENT - This invention concerns optimal ad selection for Web pages by selecting and updating an attribute set, obtaining and updating an ad-attribute profile, and optimally choosing the next ad. The present invention associates a set of attributes with each customer. The attributes reflect the customers' interests and they incorporate the characteristics that impact ad selection. Similarly, the present invention associates with each ad an ad-attribute profile in order to calculate a customer's estimated ad selection probability and measure the uncertainty in that estimate. An ad selection algorithm optimally selects which ad to show based on the click probability estimates and the uncertainties regarding these estimates. | 02-21-2013 |
20130054363 | METHOD AND SYSTEM FOR DELIVERING ADVERTISEMENTS IN A STORE - A method of delivering promotional content to a navigation application in a mobile device is provided. Knowledge of user interest inferred from a query and expected future location is used to render an advertisement in the navigation application. The advertisement is selected based on a location associated with a query received at the mobile device. In one design, advertisements are selected and rendered in a product-navigation application in a mobile device, which is used to determine the location of a product-choice. The advertisement for a promoted product is preferably rendered such that it represents the actual physical location of the promoted product in the store. | 02-28-2013 |
20130054364 | OFFER SELECTION SYSTEM - A computer system for generating a message for a user has a memory configured to store a tree structure of product categories representing products presented on a web site, the tree structure having a plurality of nodes, each node representing a product category. The system is configured to select a message to be sent to the user, identify a product category for the message, determine weighting data for a plurality of the nodes based on distance of the nodes to the identified product category, select an offer from a database based at least in part on the weighting data, and generate the message using offer data associated with the selected offer. | 02-28-2013 |
20130073389 | SYSTEM AND METHOD FOR PROVIDING SPORTS AND SPORTING EVENTS RELATED SOCIAL/GEO/PROMO LINK PROMOTIONAL DATA SETS FOR END USER DISPLAY OF INTERACTIVE AD LINKS, PROMOTIONS AND SALE OF PRODUCTS, GOODS, GAMBLING AND/OR SERVICES INTEGRATED WITH 3D SPATIAL GEOMAPPING, COMPANY AND LOCAL INFORMATION FOR SELECTED WORLDWIDE LOCATIONS AND SOCIAL NETWORKING - A technique, method, apparatus, and system to provide sports and sporting events related, integrated social networking, real time geospatial mapping, geo-target location based technologies including GPS and GIS and multiple points of interest, receiving current location of user's electronic or mobile device and multiple points of interest, cloud-type configuration storing and handling user data across multiple enterprises, generating user behavior data and ad links, promotions (“social/geo/promo”) links on a website for sports and sporting events related products, goods, gambling, and/or services, including sports related social/geo/promo data sets for user customized visual displays showing 3D map presentations with correlated or related broad or alternative categories of social/geo/promo links to be displayed with web page content for view and interaction by an end user. | 03-21-2013 |
20130073390 | AUTOMATIC, PERSONALIZED ONLINE INFORMATION AND PRODUCT SERVICES - A method for providing automatic, personalized information services to a computer user includes the following steps: transparently monitoring user interactions with data during normal use of the computer; updating user-specific data files including a set of user-related documents; estimating parameters of a learning machine that define a User Model specific to the user, using the user-specific data files; analyzing a document to identify its properties; estimating the probability that the user is interested in the document by applying the document properties to the parameters of the User Model; and providing personalized services based on the estimated probability. Personalized services include personalized searches that return only documents of interest to the user, personalized crawling for maintaining an index of documents of interest to the user; personalized navigation that recommends interesting documents that are hyperlinked to documents currently being viewed; and personalized news, in which a third party server customized its interaction with the user. | 03-21-2013 |
20130073391 | SYSTEMS AND METHODS FOR SHARING REVENUE IN AN INTERNET PRINTING SYSTEM - Systems and methods share revenue in an Internet printing system comprising a search engine provider, a host computer, and an advertisement sponsor. A user of the host computer registers with the search engine provider. The user of the host computer conducts a search utilizing the search engine provider and selects an option to print a displayed search result page. The host computer generates print data to print the search result page together with advertisement data, submits the generated print data to the printer, and receives a confirmation from the printer confirming the successful printout of the generated print data, which includes the advertisement data. The host computer notifies the search engine provider of the successful printout. The search engine provider charges the advertisement sponsor for the printing of the advertisement data and credits an account of the registered user a portion of the amount charged to the advertisement sponsor. | 03-21-2013 |
20130091014 | SYSTEM, METHOD AND COMPUTER PROGRAM PRODUCT FOR INTERFACING SOFTWARE ENGINES - A system, method and computer program product for interfacing a decision engine and a marketing engine in order to provide vendor-related data in response to decision-related data is disclosed. In at least one embodiment, the system and method may include providing a decision engine on a user-accessible network; interfacing a marketing engine with the decision engine on the network; receiving a plurality of user inputs with the decision engine; processing decision-related data with the decision engine in accordance with the plurality of user inputs; sharing the decision-related data with the marketing engine; processing the decision-related data with the marketing engine; and transmitting vendor-related data via the network. | 04-11-2013 |
20130097021 | METHODS AND SYSTEMS FOR CREATING AN ADVERTISING DATABASE - Systems and methods for applications of orthogonal corpus indexing (OCI), such as selecting ad words for purchase and improving visibility of web pages in search engines, are described. In one aspect, the systems and methods described herein employ OCI for creating an advertising database. The described systems and methods process an information database using orthogonal corpus indexing and a seed topic to derive keywords. The described systems and methods query a search engine with a first keyword of the keywords, and process the provided results page to determine content relating to a classification such as an advertiser, an advertisement, an ad word, and an advertising link page. The described systems and methods insert the determined content with respective classification in the advertising database. | 04-18-2013 |
20130103497 | Method of Creating, Cataloging, and Retrieving Commercial Advertising Wiki Pages with Keywords through an Online Software Application - A online software application allows users to create, catalog, and retrieve commercial advertising wiki pages with keywords. The software can be accessed by three kinds of accounts: admin accounts, first tier accounts, and second tier accounts. An admin account is used to manage the first tier accounts and the second tier accounts. The second tier accounts are also managed by the first tier accounts and are used by wholesalers of advertisements and sponsors to create an wiki page. The wiki page is allows the wholesaler to promote its collection of advertisements and sponsors. The software is implemented into common search engines so that a random client of a search engine can click on a link to the wiki page when a random client searches for a specific keyword. The software is used to view, purchase, and manage keywords, each of which is linked to only one wiki page. | 04-25-2013 |
20130117110 | DYNAMIC DETERMINATION OF NUMBER OF SERVED ADVERTISEMENTS - Various embodiments pertain to serving a number of advertisements in view of browser information and a user's interaction with the web page containing the advertisements. In at least some embodiments, information regarding the size of a browser user interface in which a browser renders the web page, visibility of the browser user interface, or status of the browser can be obtained and utilized to determine a number of slots available for advertisements. For example, if a browser is being used to render a web page on a screen of a mobile device, fewer advertisements can be served compared to when the same web page is rendered by a browser on a desktop monitor. In some embodiments, page script can be used to obtain information regarding the size of a browser user interface, visibility of the browser user interface, or status of the browser. | 05-09-2013 |
20130117111 | COMMERCIALIZATION OPPORTUNITIES FOR INFORMATIONAL SEARCHING IN A GESTURE-BASED USER INTERFACE - Methods, systems, and techniques for presenting sponsor supplied content associated with commercial opportunities in a gesture-based user interface are provided. Example embodiments provide a Gesture Based Content Presentation System (GBCPS), which enables a gesture-based user interface to determine and present sponsor supplied content associated with an opportunity for commercialization related to a portion of electronic input that has been indicated by a received gesture. In overview, the GBCPS allows a portion (e.g., an area, part, etc.) of electronically presented content to be dynamically indicated by a gesture. The GBCPS examines the indicated portion in conjunction with possibly a set of (e.g., one or more) factors to determine which sponsor supplied content associated with an opportunity for commercialization to present. Once the sponsor supplied content associated with an opportunity for commercialization is determined, it is then presented to the user in conjunction with the indicated topic, object, and/or action. | 05-09-2013 |
20130117112 | METHOD AND SYSTEM FOR PLACING TARGETED ADS INTO EMAIL OR WEB PAGE WITH COMPREHENSIVE DOMAIN NAME DATA - An engine, system and method for a domain social network that interconnects Internet users with at least domains owned by or of interest to those Internet users, and that may obtain and/or forward obtained dynamic data regarding those domains automatically, such as by web service or email service. The dynamic data may be used to filter and protect content and data of the respective domains, to protect users by identifying low quality web pages or malicious software or pages, to isolate or improve search results regarding the domain, and/or to improve Internet-based transaction flow, such as the creation of advertising. | 05-09-2013 |
20130117113 | ASSOCIATIVE SEARCH ENGINE - This invention relates to an advertisement machine which provides advertisements to a user searching for desired information within a data network. The machine receives, from a user, a search request including a search argument corresponding to the desired information and searches, based upon the received search argument, a first database having data network related information to generate search results. It also correlates the received search argument to a particular advertisement in a second database having advertisement related information. The search results together with the particular advertisement are provided by the machine to the user. | 05-09-2013 |
20130117114 | ASSOCIATIVE SEARCH ENGINE - This invention relates to an advertisement machine which provides advertisements to a user searching for desired information within a data network. The machine receives, from a user, a search request including a search argument corresponding to the desired information and searches, based upon the received search argument, a first database having data network related information to generate search results. It also correlates the received search argument to a particular advertisement in a second database having advertisement related information. The search results together with the particular advertisement are provided by the machine to the user. | 05-09-2013 |
20130117115 | ASSOCIATIVE SEARCH ENGINE - This invention relates to an advertisement machine which provides advertisements to a user searching for desired information within a data network. The machine receives, from a user, a search request including a search argument corresponding to the desired information and searches, based upon the received search argument, a first database having data network related information to generate search results. It also correlates the received search argument to a particular advertisement in a second database having advertisement related information. The search results together with the particular advertisement are provided by the machine to the user. | 05-09-2013 |
20130117116 | ASSOCIATIVE SEARCH ENGINE - This invention relates to an advertisement machine which provides advertisements to a user searching for desired information within a data network. The machine receives, from a user, a search request including a search argument corresponding to the desired information and searches, based upon the received search argument, a first database having data network related information to generate search results. It also correlates the received search argument to a particular advertisement in a second database having advertisement related information. The search results together with the particular advertisement are provided by the machine to the user. | 05-09-2013 |
20130117117 | ASSOCIATIVE SEARCH ENGINE - This invention relates to an advertisement machine which provides advertisements to a user searching for desired information within a data network. The machine receives, from a user, a search request including a search argument corresponding to the desired information and searches, based upon the received search argument, a first database having data network related information to generate search results. It also correlates the received search argument to a particular advertisement in a second database having advertisement related information. The search results together with the particular advertisement are provided by the machine to the user. | 05-09-2013 |
20130117118 | ASSOCIATIVE SEARCH ENGINE - This invention relates to an advertisement machine which provides advertisements to a user searching for desired information within a data network. The machine receives, from a user, a search request including a search argument corresponding to the desired information and searches, based upon the received search argument, a first database having data network related information to generate search results. It also correlates the received search argument to a particular advertisement in a second database having advertisement related information. The search results together with the particular advertisement are provided by the machine to the user. | 05-09-2013 |
20130117119 | ASSOCIATIVE SEARCH ENGINE - This invention relates to an advertisement machine which provides advertisements to a user searching for desired information within a data network. The machine receives, from a user, a search request including a search argument corresponding to the desired information and searches, based upon the received search argument, a first database having data network related information to generate search results. It also correlates the received search argument to a particular advertisement in a second database having advertisement related information. The search results together with the particular advertisement are provided by the machine to the user. | 05-09-2013 |
20130124318 | Providing Multiple Creatives For Search Queries - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing multiple creatives in a display order are disclosed. A user may submit a search query. Advertisements responsive to the search query are identified, and an advertisement with one or more creatives is identified based on a bid amount associated with the advertisement. One of the creatives is provided to the user based on a display order of the creative. The user may submit a second search query, and advertisements responsive to the second search query may be identified. A second creative, according to the display order, may be provided to the user from an advertisement identified based on bid amount. | 05-16-2013 |
20130124319 | PAYMENT OPTIONS BASED ON LOCATION - Systems and methods are provided that allow for a portable electronic device to provide smart menus to a user based on a context of a transaction. Specifically, the method of using a portable electronic device may include opening a near field communication (NFC) channel with a point-of-purchase device and providing a smart menu based on a determined context. The portable electronic device may be configured to determine the context based at least in part upon acquiring sales transaction information for the point-of-purchase device. Additionally, the portable electronic device may be configured to determine the context based at least in part upon acquiring vendor identification information. | 05-16-2013 |
20130124320 | SYSTEM FOR ADVERTISING AND COMMUNICATING AT A VEHICLE CHARGING STATION AND METHOD OF USING THE SAME - In some embodiments, a system for advertising and communicating at a vehicle charging station and method of using the same as disclosed herein. Other embodiments of related systems and methods are also disclosed. | 05-16-2013 |
20130132198 | ADVERTISING SYSTEMS AND METHODS USING EMBEDDED MAP - One aspect of the invention provides an advertisement system using an embedded map. The system includes: a space of interest (SOI) server for generating location based data using an SOI object; and an advertisement server for providing advertisement content information to an advertisement region of the embedded map using the location based data. | 05-23-2013 |
20130132199 | OPTIMIZING THE RELEVANCE OF MOBILE CONTENT BASED ON USER BEHAVIORAL PATTERNS - A method and system selects advertisements based on data regarding a user's behavioral patterns, such as the user's broadcast viewing history, current state of motion, and location, interests, and intentions. | 05-23-2013 |
20130132200 | SYSTEMS AND METHODS FOR CONTENT AND ADVERTISING INSERTION IN VISUAL COMMUNICATIONS - A method of ad or content insertion and a visual communication system includes communicating, by a server, with a plurality of users; creating a visual talking message by a user of the plurality of users comprising a sender, the message being for one or more recipients comprising users of the plurality of users; adding advertisements or other content within or around the visual talking message, wherein the advertisements or other content comprises one or more of an image forming part of the visual talking message and content around the visual talking message; sending the visual talking message with the advertisements or other content to the one or more recipients comprising; and tracking the advertisements or other content through the server. The advertisements or other content can be selected based on a substantially real-time bidding process or as part of existing images supplied to senders via content creators. | 05-23-2013 |
20130132201 | MANAGING REVENUE SHARING BIDS - A bid for a content slot from a content provider is received. The bid includes a revenue-sharing bid. It is determined that the bid is a winning bid and content is presented from the content provider in the content slot. Presentation details are logged that include a time when the content was presented. At a later time, an indication is received of an action, the indication including an indication that the action is responsive to the content having been presented previously. Based on the action, the content provider is charged an appropriate amount based on the revenue sharing bid. | 05-23-2013 |
20130138507 | PREDICTIVE MODELING FOR E-COMMERCE ADVERTISING SYSTEMS AND METHODS - Systems and methods for facilitating a predictive advertising campaign are disclosed herein, in one embodiment an advertising analytics server is programmed with a predictive advertising engine and an advertisement personalization engine. The advertising analytics server is communicatively coupled to one or more e-commerce sites, search engines, Web browsers or other Web sites. The advertising analytics server and its constituent components are capable of implementing predictive advertising models and rules that automatically generate advertisements on behalf of e-commerce sites by analyzing data (analytics) from the e-commerce sites or individual consumers. Advertisements are optimally generated for e-commerce businesses based on statistical models that predict consumer behavior, preferences, and likelihood of purchases. Using these models, e-commerce businesses are able to advertise their products and services, bid on key words and target a variety of consumers in a personalized, targeted and cost effective manner, resulting in increased revenue and efficient allocation of marketing resources. | 05-30-2013 |
20130144719 | USING IMAGE MATCH TECHNOLOGY TO IMPROVE IMAGE ADVERTISEMENT QUALITY - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, providing advertising content to a user in response to an image search request to be performed on the Internet. A search phrase is input to be used to perform the image search on the Internet. Searching of Internet content is performed to identify content matching the received search phrase. Images associated with each of the matching content are compared with images associated with advertisements stored in an advertisement database, to determine which advertisements have associated images related to any of the images associated with the matching content. Based on display data provided to the client computer, each of the matching content can thus be displayed at a client computer with associated images, along with an advertisement having an associated image related to any of the matching content. | 06-06-2013 |
20130151336 | Method, System and Program Product for Presenting Advertisement - A method, system and program product comprises capturing a conversation in an electronic format. At least one individual, engaged in the conversation, possesses an electronic device being configured to be operable for listening to the conversation. The captured conversation is converted into a representation of words comprised in the conversation. At least one word in the representation is searched for that matches a word in a stored list of keywords. An advertisement associated with a matched keyword is displayed to at least the one individual. | 06-13-2013 |
20130151337 | SYSTEM AND METHOD FOR IDENTIFYING AND RETRIEVING TARGETED ADVERTISEMENTS OR OTHER RELATED DOCUMENTS - A computer system, computer program, and related methods product for selecting one or more targeted advertisements to be displayed along with a set of search results. In general, a computer system and database storage system store one or more campaigns associated with a set of documents and at least one advertisement. The computer system is programmed with an ad targeting module to: identify all campaigns that have at least one document relating to a search result set; analyze the search results set to calculate at least one intersection score between the search result set and at least one of the one or more campaigns; select a matching campaign from the one or more campaigns based on the at least one intersection score, select at least one advertisement from the matching campaign; and cause the at least one advertisement selected from the matching campaign to be displayed with the search result set. | 06-13-2013 |
20130151338 | THIRD PARTY AUTHORED WEB ASSETS WITHIN WEBPAGE IMPLEMENTATION SERVER SYSTEM - A method, within a computer hardware system, includes the following. A first functional marketing element associated with a second entity is inserted within a first website associated with a first entity. A second functional marketing element associated with the first entity is reciprocally inserted within a second website associated with the second entity based upon the first functional marketing element being inserted within the first website. A list of web assets is provided to the first entity in response to a search request, and a selected one of the web assets is inserted within the first website. The second functional marketing element, within the second website, includes a link to the first website, and the first functional marketing element, within the first website, includes a link to the second website. | 06-13-2013 |
20130159104 | HIERARCHICAL FOLDERS FOR KEYWORD MANAGEMENT - A first indicator associated with a first group modification request to modify a first attribute value associated with each one of a plurality of keyword phrases that are stored as a first group indicating that the first group is included in a first hierarchical entity may be obtained. The first request may specify the first hierarchical entity as a target of the first group modification request. A first group modification of the first attribute value may be initiated, based on a first group modification of the first attribute value representing the first attribute value associated with each one of the plurality of keyword phrases, in response to the first group modification request. | 06-20-2013 |
20130159105 | EXTENDED DURATION ADVERTISING BASED ON INFERRED USER CATEGORIZATION - Advertisements are provided to users for an extended period of time based on a categorization of those users into one or more audiences. A user is being offered credits in exchange for the display such advertisements, which can be utilized to purchase items of value. The advertisements are selected based on which audience a user belongs to and a user is categorized as a member of one or more audiences based on a user profile that is informed by information explicitly provided by the user, information generated by the user to which the user has granted permission and contextual information, such as location. An audience taxonomy is centrally maintained and provided to enable categorization without transmitting users' information off of their computing devices. Advertisers bid on advertisements, not by bidding on keywords, but rather by bidding on the duration for which advertisements are displayed to selected audiences. | 06-20-2013 |
20130159106 | METHOD FOR PROVIDING SEARCH RESULTS INCLUDING RELEVANT LOCATION BASED CONTENT - A search engine considers events and stories described in electronic documents, a location of a searcher/reviewer, and a situs associated with a query and content of the document to determine how/if they should be presented to users as part of relevant search results. | 06-20-2013 |
20130173388 | METHODS AND SYSTEMS FOR SERVICE DISCOVERY AND SELECTION - A systems and method are proposed that address the task of locating advertised services satisfying specific requirements described by a service request, and ranking discovered services so as to enable selection of best services among them. Real life scenarios often involve services described with complex pre- and post-conditions, and have Quality of Service (QoS) associated with them. The proposed method and apparatus support a unified matching of functional as well as non-functional service properties: input-output, complex constraints, and QoS. A novel service discovery and selection algorithm can adaptively locate advertised services by performing a flexible matching of the three service properties. The algorithm is capable of returning partially matched services should there be no exact match. | 07-04-2013 |
20130179262 | ADVERTISEMENT DISPLAY PROGRAM, ADVERTISEMENT DISPLAY APPARATUS, ADVERTISEMENT DISPLAY METHOD, RECORDING MEDIUM, AND ADVERTISEMENT DISPLAY SYSTEM - Advertisement information ( | 07-11-2013 |
20130185155 | SYSTEMS AND METHODS FOR PROVIDING CONTRIBUTIONS FROM THIRD PARTIES TO LOWER A COST OF A TRANSACTION FOR A PURCHASER - Systems and methods of enabling cross-promotion of products and services during a purchase transaction are provided. An offer management system provides contribution offers to a purchaser in response to a request for discounts for a product. Upon acceptance of the offers by the purchaser, the offer management system causes funds to be transferred from one or more contributor payment accounts to a retail point-of-sale system. These funds are combined with funds from the purchaser to provide the full price to the retailer for the product. The offer management system monitors purchaser activity to determine if the purchaser later complies with conditions of the offers. In some embodiments, the offer management system may be used by traditional point-of-sale systems without requiring special configuration to work with the offer management system. | 07-18-2013 |
20130198000 | SPONSORED SEARCH COVERAGE EXPANSION - An embodiment is provided wherein a search query is received from a user. It may then be determined if the search query would ordinarily result in a results page having no sponsored search advertising. If the search would ordinarily result in a results page having no sponsored search advertising, then advertising that would ordinarily be displayed in response to each of two or more search terms making up the search query individually may be aggregated. Then one or more advertisements may be selected from the aggregated advertising. Then the selected advertisements may be displayed on a results page responsive to the search query. | 08-01-2013 |
20130204702 | Advertising Medium Determination Device and Method Therefor - It is also an object of the present invention to provide objective advertisement plan(s). The target specifying information storage part | 08-08-2013 |
20130211914 | Realtime advertising for search results - Architecture that enables the realtime selection and application of advertisements to search results of a user based on the user intent. The architecture enables information exchange between the search engine and advertisement frameworks to provide significant input for realtime advertising decisions. Each query processed in the search engine is analyzed and classified for user intent. Realtime intent classification enables merchants to choose to place or not to place advertisements based on a given query from the end user, with a much higher degree of relevance. This also exposes the ability to provide dynamic pricing for advertisement monetization based on realtime query signals. | 08-15-2013 |
20130211915 | Advertising Based on Customized User Dictionary - In one embodiment, constructing one or more customized dictionaries for a particular user, each customized dictionary comprising a different blending of one or more frequently used words collected from texts submitted by one or more users; determining one or more customized advertisements for the particular user based on the customized dictionaries; and presenting the customized advertisements to the particular user. | 08-15-2013 |
20130232006 | Filtered Search Query Data for Context and User Intent within a Location-Based Search Engine - A single search system that returns relevant search results for a user search query by identifying user intent and context implied therein. The inventive system supports POI and address searches initiated from a single search box only. Search query data is input in to a single search box on a single search client to initiate a search for an arbitrary piece of data. Meta-data concerning a nature of a search is not provided to the single search system. A search servlet on a single search server uses an ordered series of filter methods to progressively extract specific aspects of user intent from a freeform search query, and accumulate intent information within a context shared by all filters. The single search system determines a data corpus to search based on context provided in a user search query. Relevant search results are returned to the single search client in a search response. | 09-05-2013 |
20130238437 | VARIABLE KEYWORD BIDDING BASED ON SEARCH RESULTS POSITION - Embodiments for providing a search results page that includes at least one advertisement responsive to a search request are presented. A search request is received from a user. The search request is associated with a query term upon which advertisers have bid. A set of search results is obtained responsive to the search request. Bids from multiple advertisers are identified. Identifying bids from advertisers includes dynamically determining a present bid amount of a first bid according to the position of a search result in the set of search results. After determining the bid value of each bid, a winning bid is selected from the identified bids. A search result page is generated a portion of the search results and the advertisement corresponding to the selected bid. The generated search results page is returned to the user for display responsive to the search request. | 09-12-2013 |
20130254029 | SYSTEMS AND METHODS FOR SEARCHING CLOUD-BASED DATABASES - Systems and methods for searching cloud-based databases are provided herein. A service provider may have a need to make their database(s) searchable through search technology. However, the service provider may not have the resources to implement such search technology. The search technology may allow for search queries against these cloud-based databases. The technology described herein provides a solution addressing the service provider's need, by giving a search technology that furnishes search results in a fast, accurate manner. In further embodiments, systems and methods to monetize those search results are also described herein. | 09-26-2013 |
20130254030 | KEYWORD-BASED CONTENT SUGGESTIONS - A system and related methods suggest content based on user input and another metric. In one implementation, web-sites are suggested to advertisers in response to keyword input and by factoring in how often such web-sites were selected or “clicked on” as a result of corresponding search queries. Search logs are processed to determine how often certain query terms led to web-sites being selected. Web-sites are ranked accordingly. Keywords from advertisers are matched to the web-site rankings to present the top web-sites. | 09-26-2013 |
20130254031 | Dynamic Modification of Advertisements Displayed in Response to a Search Engine Query - A computer implemented method, apparatus, and computer program product for modifying advertisements. A set of keywords is received from a user. A query is performed in a search engine with the set of keywords. A set of websites comprising ranked search results and ranked advertisements is displayed. Responsive to detecting a user input selecting a first website in the set of websites, modifying the ranked advertisements, based on the content of the first website, to form modified advertisements. | 09-26-2013 |
20130262230 | Providing Contextual Information to Search Results Targets - According to the disclosed subject matter, various embodiments for generating a search results page that provides contextual information to an entity/target site associated with a search result are presented. In response to receiving a search query from a user, a set of search results is obtained. Each search result in the set of search results comprises a hyperlink to content at a target site. From the set of identified search results, a search results page is generated. The generated search results page includes at least one search result that is encoded with data for providing contextual information of the user's current query context to the corresponding target site upon user selection of the at least one search result. The generated search results page is then provided to the user in response to the search query. | 10-03-2013 |
20130268360 | AUTOMATIC POSITIONING OF ELEMENTS IN A COMPUTER-BASED DOCUMENT - Positioning an element in a computer-based document by determining, for each of a plurality of positions of a target element displayed in a plurality of computer-based documents, a first performance value associated with the target element, and a second performance value associated with a non-target element displayed in the plurality of computer-based documents, selecting one of the positions that meets predefined selection criteria as applied to the performance values, determining, for a position factor associated with the target element, a position factor value associated with the selected position, and assigning the position factor value to the position factor. | 10-10-2013 |
20130268361 | SYSTEMS AND METHODS FOR IMPLEMENTING A USER-DIRECTED LANDING PAGE FOR GENERATING ENHANCED USER CONTACT INFORMATION BASED ON USER INTERACTIVE COMPUTER SEARCHES - This disclosure relates to a system and method for providing users and/or goods or services providers and/or social contacts with an interactive scheme for generating enhanced business contacts and/or enhanced social contacts in an automated manner while the user gains the benefit of being provided directed information responsive to user-initiated and directory-based automated information requests and searches. The disclosed scheme provides a streamlined method by which enhanced contact information may be generated with the search engine based on basic contact information provided by the user once in a search session and then used to search related data sources and databases for the user that relates to the user basic contact information.. | 10-10-2013 |
20130290100 | REPRESENTATIVE KEYWORD SELECTION - This disclosure describes systems and methods for serving one or more contextually-relevant advertisements to an initial web page. Terms are selected from the initial web page that may later be used as representative keywords to select advertisements that are contextually relevant to the initial web page. In order to reduce the number of keyword candidates to a manageable number and to improve accuracy, keyword candidates are filtered via a series of operations that include: querying a network for web pages where the one or more keyword candidates are found, filtering the web pages based on time/date characteristics and a pre-defined number of web pages, analyzing the web pages using the one or more keyword candidates, and selecting certain keyword candidates to be representative keywords based on the analysis. The one or more representative keywords may be used to select one or more advertisements that may then be served with the initial web page. | 10-31-2013 |
20130297419 | TAXONOMY BASED TARGETED SEARCH ADVERTISING - Campaign creation systems and methods for building taxonomy based targeted search advertising campaigns in accordance with embodiments of the invention are disclosed. One embodiment of the invention includes obtaining source data describing a plurality of landing pages, obtaining a list of keywords using the campaign creation server system, where the list of keywords comprises keyword component, building a taxonomy using the source data and the initial list of keywords, where the taxonomy uniquely maps the plurality of landing pages to categories and attributes and maps the keyword components to the categories and attributes, mapping keywords to relevant offers based on the taxonomy, automatically generating adgroups based on the offers and relevant keywords, where each adgroup includes a landing page, at least one creative and at least one keyword, and deploying the adgroups to a search engine provider. | 11-07-2013 |
20130304577 | ADVERTISING SYSTEMS AND METHODS - A method of managing advertisements includes obtaining, by a server, a set of keywords for an advertisement campaign of an advertisement network; performing a search using at least one of the set of keywords as a search query on one or more search engines; receiving search results based on the search query from the one or more search engines, the search results comprising a plurality of pages; identifying a set of pages that participate in the advertisement network from the plurality of pages; and associating the advertisement campaign with each page of the identified set of pages. | 11-14-2013 |
20130304578 | METHOD AND APPARATUS FOR ENHANCED IN-STORE RETAIL EXPERIENCE USING LOCATION AWARENESS - Embodiments of the invention provide a nexus between a user's presence within or proximate to a brick and mortar store outside of an explicit user transaction within the store, that is based solely upon the user's presence within the store, and not on any affirmative actions taken by the user by maintaining location awareness of the user and by communicating this awareness in real time, as the user moves from location to location, to brick and mortar stores at or near to the user's location. In this way, embodiments of the invention link the user's virtual presence, for example via the Internet, and all of the user-related information that is available for data mining, for example using big data techniques, to the user's physical presence at a physical location to create an enhanced user experience within the physical location in real time. | 11-14-2013 |
20130311285 | APPS IN ADVERTISEMENTS - Systems and methods for responding to a search query from a user are presented. In responding to a search query from a user, the user is presented with a search results page. The search results page includes both search results (relevant to the search query) and one or more advertisements. At least one of the advertisements is a specially configured advertisement that includes a corresponding app. Execution of the app is initiated through a user-actionable control in the advertisement. Unlike other advertisements that cause navigation to an advertisers landing page, the corresponding app executes within the context of the browser view/search results page. The corresponding app may be designed so that a transaction may be completed through its execution (the particular transaction depending upon the design of the app.) | 11-21-2013 |
20130311286 | SYSTEMS AND METHODS FOR FACILITATING DETERMINATION OF MARKETING INFORMATION FOR ONLINE CONSUMERS BASED ON A LOCATION CHARACTERISTIC OF THE ONLINE CONSUMER - In accordance with some embodiments, a location based marketing service is operable to select and output to a user device a marketing offer (e.g., a coupon or price matching certificate) based on (i) a location characteristic of at least one of the user device and a user associated with the user device; and (ii) online activity of the user (e.g., a key word search performed by the user or a product web page visited by the user). In accordance with some embodiments, the marketing offer is redeemable at a merchant within a predetermined distance of the user, as determined by the location characteristic of the user. In accordance with one embodiment, the location characteristic of the user is determined based on an IP address of a user device associated with the user. | 11-21-2013 |
20130311287 | CONTEXT-AWARE VIDEO PLATFORM SYSTEMS AND METHODS - A video-platform server may obtain and provide context-specific metadata to remote playback devices, including identifying advertising campaigns and/or games that match one or more assets (e.g., actors, locations, articles of clothing, business establishments, or the like) that are depicted in or otherwise associated with a given video segment. | 11-21-2013 |
20130311288 | ONLINE ADVERTISING VALUATION APPARATUS AND METHOD - A method comprising for determining the value provided to an advertiser through the advertiser's online advertisements. The method may begin with providing an online advertisement linked to content. A macro-context may be obtained that quantifies the affinity of the content for a plurality of domains corresponding to a semantic space. A personalization vector may be obtained that quantifies the affinity of at least one aspect of a user for the plurality of domains. The user may then select the online advertisement. A match value may be calculated that quantifies the similarity between the personalization vector and the macro-context. The advertiser may then be charged a monetary amount for the user's “click.” The monetary amount may be based, at least in part, on the match value. | 11-21-2013 |
20130311289 | DISPLAY DEVICE, IMAGE DISPLAY SYSTEM, AND METHOD FOR DISPLAYING IMAGE - Provided is a system whereby improved effects of advertisement are anticipated. An advertising system ( | 11-21-2013 |
20130325609 | MANAGEMENT OF MEDIA CONTENT AVAILABILITY - Various embodiments relating to managing media content availability in a playlist are provided. In one embodiment a playlist including a plurality of media content items may be received. Media content items included in the playlist that are not accessible due to a lack of access rights may be identified as inaccessible media content items. For each inaccessible media content item, if a different version of that inaccessible media content item is available as an accessible media content item, that inaccessible media content item may be replaced with the accessible media content item in the playlist. | 12-05-2013 |
20130325610 | MOBILE DYNAMIC ADVERTISEMENT CREATION AND PLACEMENT - A system for targeted delivery of advertising including the steps of: (a) receiving a navigation request from a mobile communication facility; (b) receiving an indicator input comprising (i) a geographical location in which the user is situated and (ii) queries or accesses to content associated with a plurality of other mobile communication facilities within the geographical location; (c) receiving a business rule; (d) receiving rendering capability data corresponding to a rendering capability of the mobile communication facility; (e) dynamically creating an advertisement based at least in part on the navigation request, the indicator input, the business rule, and the rendering capability data; and (f) transmitting the advertisement to the mobile communication facility for display thereon. | 12-05-2013 |
20130332277 | INTENTS FOR OFFER-DISCOVERY SYSTEMS - Provided is a process of identifying an offers engine configured to provide information about offers to users, the method including: receiving, at an offers engine, a request for an offers interface website from a mobile computing device; and in response to the request, transmitting to the mobile computing device a website configured to cause a browser of the mobile computing device to perform steps, including: detecting an offers intent in the transmitted website; retrieving from memory of the mobile computing device an identifier of a native application offers interface mapped to the offers intent; and in response to retrieving the identifier of the offers engine, launching the native application, the native application being stored in memory of the mobile computing device and configured to provide an offers interface to the offers engine. | 12-12-2013 |
20130332278 | OPPORTUNITY IDENTIFICATION AND FORECASTING FOR SEARCH ENGINE OPTIMIZATION - A method of optimizing placement of references to an entity includes identifying at least search term to be optimized, determining a score for results of a search of a network with respect to the entity, determining costs associated with improving the score, and determining values associated with improving the score. | 12-12-2013 |
20130339147 | CUSTOM CONTENT AND ADVERTISING - A device may select an advertisement in response to a search query, where the advertisement is selected based on a custom content search index. The device may further provide the selected advertisement for display with custom content search results generated based on the custom content search index. | 12-19-2013 |
20130339148 | GEOGRAPHIC AND KEYWORD CONTEXT IN EMBEDDED APPLICATIONS - A computer-implemented method includes generating, using an embedded client application, a keyword context for a container document holding the embedded client application; generating, using the embedded client application, a geographic context associated with a device on which the container document is displayed; submitting the keyword context and the geographic context to a remote server; and displaying an interactive application using information obtained in response to the submission of the keyword context and geographic criteria. | 12-19-2013 |
20130339149 | CONTENT DISTRIBUTION SYSTEM AND METHOD - Methods, systems, and articles of manufacture consistent with the present invention provide an electronic marketplace that matches units of content from secondary content providers with suitable vacancies from primary content providers. Vacancies may constitute, or be included in, any digital transmission containers, such as a television or radio programming, web pages, and the like. Specifically, the electronic marketplace automatically matches content offered by secondary content providers with vacancies offered by primary content providers thus filling the vacancies in these containers through a real-time content trading, placement, and distribution system. To do so, attributes associated with the vacancies and with units of secondary content are used to trade and match suitable vacancies with suitable content. This invention enables both secondary content owners and vacancy owners (primary content providers) to obtain the full commercial benefit of their secondary content and containers. | 12-19-2013 |
20130339150 | Methods for information transformation and exchange - Methods for sellers of goods and services for providing information relating to existence and features of what they provide, to buyers using a system as herein described that enables a buyer to identify and obtain collections of information that comprise a subset of the contents of a database having multiple records provided by a plurality of sellers. A seller may use a conventional home or office computer including without limitation PC's and MACINTOSH™ computers to transmit information to a system as provided, which is accessible to users also via a conventional home or office computer. A user specifies desired criteria and the system provides the user a subset of information upon which further decisions by the user can be made. In some embodiments, systems and methods provided relate to information concerning the inventory of new home construction in a selected region, which region may include a general metropolitan area. | 12-19-2013 |
20130346201 | METHOD FOR IN-STORE COMPETITION WITH INTERNET SALES PRICING - Methods and systems for intercepting Internet product searches conducted by a consumer within a store enable a merchant to initiate in-store actions, such as presenting counteroffers, to compete for the consumer's business and recover sales that otherwise might be lost to online competitors. The merchant system may employ a variety of technologies to monitor Internet product searches conducted by consumers. In response to determine that an Internet product search has been conducted by the consumer, a merchant server may determine whether any in-store action is warranted to compete. If the merchant server concludes that an in-store counteroffer should be generated, the server may generate an in-store display, announcement or sale agent action to present a counteroffer to the consumer. | 12-26-2013 |
20140006155 | INSTANT FLOOR PLAN AND MOBILE MARKETING MAP | 01-02-2014 |
20140012670 | SYSTEM AND METHOD FOR ACQUIRING DOMAIN VISITORS ON A PARKING SERVICE AND REDIRECTING TO OPTIMAL ADVERTISERS - A system and method for acquiring domain visitor on a parking service and redirecting the visitor to two or more optimal advertisers is disclosed. The system comprises a processor, and a partner module comprising a first set of software instructions executing on the processor, wherein said first set of instructions are configured to determine a computed bid to acquire a domain visitor for a domain at a rate of profitability. The first set of instructions are further configured to break down the domain into a keyword cloud, and to select at least one of said advertisers based on the computed bid and the keyword cloud. The first set of instructions are further configured to redirect the visitor to a uniform resource locator for the selected advertiser. | 01-09-2014 |
20140012671 | CONTENT-BASED TARGETED ONLINE ADVERTISEMENT - A method of providing targeted online advertisement includes receiving a request for an ad impression to be provided to a user in a network environment. The request includes a first content and a second content. The method also includes, using a processor, determining a context of the first content and a context of the second content, determining a correlation between the context of the first content and the context of the second content, and identifying a plurality of ads as candidates for consideration. The method further includes, using the processor, ranking the plurality of identified ads, selecting an ad among the plurality of identified ads based at least in part on a result of the ranking, and providing the selected ad as the ad impression to be displayed to the user in response to receiving the request. | 01-09-2014 |
20140012672 | CONTENT-BASED BIDDING IN ONLINE ADVERTISING - A method of providing targeted online advertisement includes receiving a request for an ad impression. The request includes a first content and a second content. The method also includes determining information related to (i) a context of the first content, (ii) a context of the second content, and (iii) a correlation between the context of the first content and the context of the second content, and providing the determined information to a bidding service, thereby enabling one or more advertisers to place one or more bids on the ad impression based on the provided information. Each of the one or more bids includes a bid price. The method further includes receiving the one or more bids for the ad impression, selecting one of the one or more received bids based at least in part on the bid prices, and providing an ad impression associated with the selected bid. | 01-09-2014 |
20140012673 | Systems and Methods for Targeted Advertising - Methods of generating recommendations may include obtaining social network data from one or more network resources. Word relationships may be created between selected words in the social network data to produce relationship data. Advertisement or other asset recommendations may be generated for a target user by analyzing browse information of the target user to identify one or more words. Other words in the relationship data may be identified that are related to the words in the target user's browse information. One or more advertisements may be identified having at least one keyword that corresponds to the other words. At least a portion of these advertisements may be selected from a data repository to provide to the target user. | 01-09-2014 |
20140019243 | Matching Audio Advertisements to Items on a Shopping List in a Mobile Device - Methods and apparatus are provided for matching audio advertisements to items on a shopping list in a mobile device. Audio advertisements are matched to items on a shopping list by obtaining the shopping list from a mobile device of the user; applying a speech recognizer to at least one audio advertisement detected on a microphone of the mobile device; identifying one or more key words in the at least one audio advertisement; comparing the one or more identified key words to one or more items on the shopping list stored on the mobile device; and storing the information related to the at least one advertisement if the one or more identified key words match the one or more items. | 01-16-2014 |
20140019244 | Generating A Ranked List of Offers in A Shopping Query - An improved offer ranking system can provide a computer-implemented method for ranking offers in an online shopping search. The method comprises receiving one or more offers for a product; associating the offers with the product in a database; assigning cash values for any segments of the offer that are not monetary; determining an equivalent value for the offer; receiving a shopping query from a user network device; accessing the offers for the product; ranking the offers for the product based on the equivalent values of the offers; presenting the ranked offers to the user network device. | 01-16-2014 |
20140025496 | SOCIAL CONTENT DISTRIBUTION NETWORK - A social content distribution network (SCDN) allows content producers to search over content sponsors to learn about demand in content sponsor sub-networks. Audience tracking tools are provided for the content sponsor to learn about demand for content within different audiences (content consumers) in any of the content destinations and within different audiences in any of the content destinations. Content sponsors are also provided facilities to search over an index of content producers to find relevant content to push. Having discovered content the sponsor wishes to push into a particular audience, the sponsor may use the SCDN platform to create a payload that includes a link to the selected content and a creative that annotates the link, deliver this payload, and track its performance in the content destination. | 01-23-2014 |
20140025497 | SYSTEM, METHOD AND COMPUTER PROGRAM PRODUCT FOR PRESENTING DIRECTED ADVERTISING TO A USER VIA A NETWORK - A system, method and computer program product for presenting an advertisement is described. A request to access a web page may be received from a requester via a network. The request may be generated in response to selection of a link to the web page on another web page. A response may be transmitted back to the requester. The response may include the requested web page as well as an ad script that may be executed after receipt of the response by the requester. The ad script may generate an ad request that includes one or more ad parameters extracted from the response. These ad parameters may include information about a network address of the other page. The generated ad request may then be received via the network. One or more advertisements may then be selected for presentment to the requester utilizing the ad parameters of the ad request. | 01-23-2014 |
20140032320 | Right Click Electronic Commerce Transactions - Embodiments of the present disclosure provide a right click transaction option and enhance the e-commerce experience In an embodiment, a system comprises a processor(s) and one or more memories in communication with the processor(s) and adapted to store a plurality of machine-readable instructions which when executed by the processor(s) are adapted to cause the system to: provide a right click transaction option as part of a right click context menu when a user of a client device right clicks on content associated with a selected item as presented on an entity's site; receive search information associated with the selected item from the user device when the user selects the right click transaction option; store the search information; and redirect the user to a service provider site of a server provider showing one or more items displayed from service provider supported business entities based on the received and stored search information. | 01-30-2014 |
20140032321 | VALUING AUDIENCE DATA - Systems, apparatus, and methods allow for revenue sharing between data providers and web page publishers. In one aspect, a computer-implemented method includes: receiving a request for alternative content based on a request for content; receiving user identifier data from at least one data provider; selecting at least one first alternative content from a first pool of alternative content that is contextually related to the requested content; determining a first cost of the at least one first alternative content; selecting, by at least one processing circuit, at least one second alternative content from the first pool, and from the second pool of alternative content that is related to the user identifier data; determining a second cost of the at least one second alternative content; and determining a pricing value of the user identifier data based on a difference between the second and the first costs. | 01-30-2014 |
20140040029 | SYSTEMS AND METHODS FOR ORGANIZING AND DISPLAYING SOCIAL MEDIA CONTENT - A system for dynamically presenting and organizing social media by subject matter includes: a posting database including a plurality of posts, wherein each post includes post content and one or more post tags; and a display engine posting the plurality of posts to a client machine, wherein the plurality of posts are posted in response to receiving a post tag selection from the client machine. | 02-06-2014 |
20140046763 | USING SEARCH QUERY INFORMATION TO DETERMINE RELEVANT ADS FOR A LANDING PAGE OF AN AD - Advertisers can generate revenue (or credits) from an advertising network by allowing relevant ads to be shown with their properties (e.g., a document such as a Web page), and allow an ad delivery system to serve relevant ads. For example, the advertiser document may include at least one supplemental advertisement determined using search query information entered earlier by a user device. As another example, the advertiser document may include at least one supplemental advertisement determined using a correlation or association of the advertiser's advertisement and the supplemental advertisement. | 02-13-2014 |
20140052533 | DISCOUNTS IN A MOBILE DEVICE - A buying group discount system includes a universal discount card to provide discounts, rewards and/or offers to consumers participating in a buying group. Consumer purchases are aggregated with transactions of the entire buying group. Rewards and discounts are released to the buying group when the aggregated purchases satisfied criteria specified in a reward policy established by sellers. Furthermore, mechanisms are provided to enable the universal discount card to be positioned to provide contextual flash offers or advertisements. | 02-20-2014 |
20140058838 | PROVIDING CONTENT IN MULTIPLE LANGUAGES - Systems, methods, and computer-readable storage media that may be used to provide advertisements to multilingual users are provided. One method includes receiving a search query in the first language entered by the user into a search engine. The method further includes determining a plurality of languages understood by a user based on one or more inputs received from the user. The plurality of languages includes a first language and a second language. The method further includes identifying, using at least one processing circuit, first advertising content in the first language based on the search query. The method further includes identifying, using the at least one processing circuit, second advertising content in the second language based on the search query. The method further includes providing the first advertising content and the second advertising content to the user. | 02-27-2014 |
20140058839 | SYSTEM AND METHOD FOR DISPLAYING INFORMATION IN RESPONSE TO A REQUEST - Embodiments of the present invention provide a method and system for generating an online listing, such as a yellow pages listing, that includes information about an object, such as a business, and also includes at least one image of the structure containing the object. For example, the image may be a digital image of the store front of a business taken at a street view. Additionally, a user may select an image from a plurality of images that the user perceives as being an appropriate representative image for the business. Based on votes received a default representative image may be identified that is provided in response to a request for information about the business. | 02-27-2014 |
20140067534 | Method and System for Generating Commercial Information in Response to a Query - In a method for providing to a user commercial information regarding at least one of a product or a service, at least one of 1) a query of the user, or 2) an answer to the query is analyzed, and an activity of the user is inferred based on the analysis of the query and/or the answer. A general product or service to support the activity is determined, and a vendor that provides the general product or service is determined in response to determining the general product or service. Information regarding a specific product or service provided by the vendor is obtained, wherein the specific product or service corresponds to the general product or service. Commercial information corresponding to the specific product or service provided by the vendor is generated, wherein the commercial information is for electronic transmission to the user. | 03-06-2014 |
20140067535 | Concept-level User Intent Profile Extraction and Applications - Methods and systems for extracting intents and intent profiles of users, as inferred from the different activities they execute and data they share on social media sites, and then (i) monetization of such intents via targeted advertisements, and (ii) enhancement of user experience via organization of their contact lists and conversations and posts based on their content and conceptual context. | 03-06-2014 |
20140074608 | RAPID IDENTIFICATION OF SEARCH TERMS THAT SURGE IN RESPONSE TO CURRENT EVENTS - A method has steps of receiving a feed containing words relating to current event; identifying selected ones of the words as being in a category of words relating to the current event; matching the selected ones of the words to an advertising buyer based on a predetermined ad terms for the advertising buyer; and acquiring, in response to the matching, an ad word for the advertising buyer based on the predetermined ad terms for the advertising buyer. | 03-13-2014 |
20140074609 | PRESENTING OFFERS TO USERS OF WIRELESS DEVICES - A system and method facilitating the management of current and prospective customers and customer information is provided. The invention includes an aggregation system adapted to provide management and generation of current and prospective customers. The invention further provides management of current and prospective customer information. Additionally, the aggregation system provides for generating advertisements based at least in part upon market information. Finally, the present invention also includes a printstream aggregation method facilitating the printing of print orders. | 03-13-2014 |
20140081753 | PROMOTING OFFERS THROUGH SOCIAL NETWORK INFLUENCERS - Mechanisms are provided to facilitate buying and selling products utilizing social pricing. Sellers initiate sale of a product with volume discounts for a limited time. In other words, the more people that buy a product, the lower the price for the group. Buyers have a real incentive to become prosumers that not only purchase a product but also promote purchase by others. A social pricing system brokers interaction between sellers and buyer groups, and provisions mechanisms to aid promotion of products by consumers utilizing social networks and other online activities. | 03-20-2014 |
20140081754 | Methods For Presenting Online Advertising At A Social Network Site Based on Tracking User Actions At Other Websites - An advertising system generates customized advertising for social network members. The ads results are personalized based on member actions taken at third party websites, including content reviews, selections, etc. | 03-20-2014 |
20140081755 | Methods For Presenting Online Advertising At A Social Network Site Based on Correlating Users and User Adoptions - An advertising system generates customized advertising for social network members. The ads results are personalized based on members' explicit and implicit interests derived from user actions, advertising and content selections, friend designations, etc. | 03-20-2014 |
20140081756 | Methods For Presenting Online Advertising At A Social Network Site With Recommended Content - An advertising system generates customized advertising for social network members. The ads results are personalized based on content presented to members. | 03-20-2014 |
20140081757 | Methods For Presenting Online Advertising At A Social Network Site Based on Search Results - An advertising system generates customized advertising for social network members based on search queries. The ads results are personalized based on member actions taken, content reviews, selections, etc. | 03-20-2014 |
20140089090 | SEARCHING DATA STORAGE SYSTEMS AND DEVICES BY THEME - The invention teaches systems, methods and devices for searching data storage systems and devices by a topical category known as a theme. It is emphasized that this abstract is provided to comply with the rules requiring an abstract that will allow a searcher or other reader to quickly ascertain the subject matter of the technical disclosure. It is submitted with the understanding that it will not be used to interpret or limit the scope or meaning of the claims. 37 CFR 1.72(b). | 03-27-2014 |
20140095310 | Methods and Apparatus for Advertising and Sale Promotion - A method for advertising and sales comprising: a first electronic device which is carried by an ad agent, wherein said first electronic device contains a list of ad products used by said ad agent and wherein when first electronic device inquired by a second electronic device which is carried by a potential buyer that is located within proximity to said ad agent, first electronic device provides information about said ad products to said second electronic device. The method further comprises servers which receive and store information on the inquiries performed between said first and second electronic devices and enables on-line purchasing of the ad products. Ad products are typically consumer products including shoes, clothes, bags, apparel, watches, glasses, luggage cases, accessories, mp3 players, cellular phones, tablets and laptops. | 04-03-2014 |
20140100954 | Geographic and Keyword Context in Embedded Applications - A computer-implemented method includes generating, using an embedded client application, a keyword context for a container document holding the embedded client application; generating, using the embedded client application, a geographic context associated with a device on which the container document is displayed; submitting the keyword context and the geographic context to a remote server; and displaying an interactive application using information obtained in response to the submission of the keyword context and geographic criteria. | 04-10-2014 |
20140108144 | METHODS AND SYSTEMS FOR USING VOICE INPUT IN DISPLAY ADVERTISEMENTS - Methods and systems for using voice input in display advertisements are disclosed. A default display advertisement is selected based at least in part on targeting criteria. The default advertisement is transmitted to a user device and displayed in a browser application on the user device. A command based on voice input provided by a user for interacting with the default display advertisement is received from the browser application. One or more keywords are extracted from the command, and at least one advertisement for a product is selected based at least in part on the extracted keyword(s). The advertisement is transmitted to the user device, and the default advertisement is modified to display the advertisement. | 04-17-2014 |
20140108145 | DYNAMIC CONTENT ITEM CREATION - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating advertisements are disclosed. In one aspect, a method includes receiving an advertisement request that includes user context data. An advertisement having distribution parameters matching the user context data is identified. The identified advertisement can include one or more variables that are resolved based on the user context data. A proper subset of feed data to which the one or more variables for the advertisement will be resolved can be selected based on the user context data and performance measures for portions of the feed data that have been previously used to resolve the one or more variables. The advertisement is modified, at least in part, by including, in place of the one or more variables, the selected modifying data. The modified advertisement is provided in response to the advertisement request. | 04-17-2014 |
20140108146 | System And Method For Accessing Electronic Data Via An Image Search Engine - The present invention provides a system and method for accessing electronic data through entry of images as queries in search engine. The system uses various image capturing devices and communication devices to capture images and enter them into image database. Image recognition techniques encode images in a computer readable format. The processed image is then entered for comparison into at least one database populated with images and associated information. Once the newly captured image is matched with an image in the database, the information linked with that image is returned to the user. | 04-17-2014 |
20140108147 | SYSTEM FOR CREATING SEPARATE DATA SERVING SPACES FOR EACH MOBILE CARRIER IN A PLURALITY OF MOBILE CARRIERS - A system is described for creating a separate data serving space for each mobile carrier in a plurality of mobile carriers. The system may include a processor, a memory and an interface. The memory may store a keyword, a plurality of mobile data items corresponding to the keyword and a plurality of mobile carriers, and a search request. The interface may communicate with a user through a mobile device. The processor may be operatively connected to the interface and the memory and may store the plurality of mobile data items in the memory. The processor may receive a mobile search request from a user via the interface, and may determine the mobile carrier in communication with the interface. The processor may then retrieve the mobile data item corresponding to the keyword and the determined mobile carrier and may serve the retrieved mobile data item to the user. | 04-17-2014 |
20140114760 | USING RELEVANT REAL-TIME INFORMATION TO ADAPT ADS - Methods, systems, and computer-readable media for generating a real-time advertisement are provided. An advertisement candidate that accepts one or more items of real-time data is generated, having one or more advertiser extensions associated with the advertisement candidate. The advertisement extensions accept items of real-time data that are retrieved from an advertiser data provider, according to a mechanism for retrieval of real-time data items. A real-time advertisement is generated, having at least one of the retrieved items of real-time data and the advertisement candidate. Upon receiving a search request from a user, a real-time advertisement may be presented. The real-time advertisement may include items of real-time information incorporated into the advertisement candidate, as well as other advertisement content responsive to parameters of the advertisement API call. Accordingly, the real-time advertisement includes up-to-date, real-time data retrieved from an advertiser data provider, as well as static content of the advertisement candidate. | 04-24-2014 |
20140114761 | PROVIDING PREVIOUSLY VIEWED CONTENT WITH SEARCH RESULTS - Methods for providing sponsored content on a web page include receiving a plurality of keywords of a search query issued by a user. The methods further include receiving a first identifier and second identifier that identifies a product the user has previously viewed content for and the content provider of the content. A previously stored first sponsored content item associated with the product and content provider may be selected for participation in an auction. A second sponsored content item may be selected for participation in the auction, based on the plurality of keywords. If the first sponsored content item is selected based on the auction, the first sponsored content item is selected for inclusion on the web page. | 04-24-2014 |
20140114762 | SYSTEM FOR PROVIDING MOBILE ADVERTISEMENT ACTIONS - A system for providing mobile advertisement actions may include a memory to store a request, mobile carrier data, mobile advertisement data, and mobile advertisement action data. The system may include an interface operatively connected to the memory to communicate with a mobile device. The system may include a processor operatively connected to the memory and the interface. The processor may receive information and a request from the mobile device via the interface and may determine the mobile carrier data relating to a mobile carrier associated with the mobile device. The processor may identify the mobile advertisement data and the mobile advertisement action targeted to the request and the mobile carrier data. The processor may append the mobile advertisement action data to the mobile advertisement data. The processor may provide the mobile advertisement data with the appended mobile advertisement action data to the mobile device via the interface. | 04-24-2014 |
20140122232 | DYNAMIC ADVERTISING - Embodiments of the present invention dynamically generate customized online advertisements. A dynamic advertisement may take the form of a paid search result. The advertisement is dynamic in the sense that all of or portions of the advertisement are generated using content from a web page operated by an entity associated with the advertisement. The web page used to generate the dynamic ad may be the entity's most responsive web page within normal search results. Embodiments of the invention use content from the most responsive web page to generate one or more dynamic ad features. Possible dynamic ad features include the title of the advertisement, a landing page of the advertisement, a caption on the advertisement, and a dynamic annotation of the advertisement. | 05-01-2014 |
20140122233 | USER-ADVERTISER BARGAINING IN SEARCH RESULTS - As disclosed in this document, various methods, computer-readable media, and/or computer systems are described for providing search-related services. These search-related services include providing an item list to one or more computer users in which a computer user can add an item for monitoring and/or bargaining with an advertiser. In responding to a search query, a search results page is generated that includes responsive search results. The search results page further includes one or more advertised items. Proximate to at least some of these advertised items is a user-actionable control which, when activated by a computer user, causes the advertised item to be placed on an item list corresponding to the computer user. | 05-01-2014 |
20140122234 | ENTITY BASED ADVERTISEMENT TARGETING - Various aspects of the subject technology relate to systems, methods, and machine-readable media for targeting an advertisement based on an entity. A system is configured to receive a search query submitted by a user, identify an entity in a concept entity graph based on the search query, determine whether an advertisement corresponds to the identified entity, and provide, if the advertisement corresponds to the entity, the advertisement for display to the user. | 05-01-2014 |
20140122235 | DETERMINING AD TARGETING INFORMATION AND/OR AD CREATIVE INFORMATION USING PAST SEARCH QUERIES - Ad information, such as ad targeting keywords and/or ad creative content for example, may be determined using aggregated selected document-to-query information associations. For example, popular terms and/or phrases also associated with a selected document may be used as ad targeting keywords and/or ad creative content for an ad having the document as a landing page. Query information may be tracked on a per document level, a per domain level, etc. The determined ad information may be used to automatically populate an ad record, or may be provided to an advertiser as suggested or recommended ad information. | 05-01-2014 |
20140129333 | ADVERTISING SYSTEM, ADVERTISING SYSTEM CONTROL METHOD, PROGRAM, AND INFORMATION STORAGE MEDIUM - An advertising system capable of efficiently providing an advertisement is provided. An information list acquisition unit ( | 05-08-2014 |
20140143053 | Device, System and Method for Traffic Prediction - A method is provided for predicting load of traffic of vehicles that are travelling according to non reference route plan, provided with Dynamic Route Guidance capability of their PMS, in a Forward Time Interval related Route Segment and according to a predetermined protocol between mobile systems and a non mobile system platform of a SODMS. Using mobile units, a traffic prediction query is receiving according to a predetermined differential traffic load match process. A match process is performed by each of the mobile units and, according to a match, a predetermined response procedure is enabled, wherein a response procedure in each mobile unit uses a predetermined random process to select an allocated slot in which to transmit a predetermined signal, which provides an improved way to predict traffic in conjunction with off line database statistics, preferably with such that are being adaptively corrected by prior data and method to predict traffic which do not include, or lack sufficient erratic traffic information. | 05-22-2014 |
20140143054 | SYSTEM FOR IDENTIFYING AND SELECTING ADVERTISING CATEGORIES - A method is disclosed for providing advertising content for display in a page over a network. The advertising content is displayed based on a category assigned to the advertising content and an identified geographic location of a search query. The category correlating to a given search may be based on the search results. The search results may be associated with one or more categories and the category for selecting advertising content is determined in accordance with the amount of search results each category is correlated to. The provided advertising content may be selected from an available inventory of advertising content within the geographic location of the search query or the geographic location of an advertiser location associated with the geographic location of the search query. | 05-22-2014 |
20140149215 | DETERMINING KEYWORDS FOR CONTENT ITEMS - A social networking system receives a request to generate a post including a content item from a user and extracts a topic from the content item. Using the extracted topic, the social networking system identifies candidate keywords, each associated with one or more expected values. The social networking system may use information associated with the user to determine the expected values associated with the candidate keywords. Using the expected values, the social networking system ranks the candidate keywords and selects a keyword from the candidate keywords based on the ranking. Based on the selected keyword the social networking system generates a link to content and includes the link to content and the generated content item in the post that is presented to the user. | 05-29-2014 |
20140156402 | SYSTEM, METHOD AND COMPUTER PROGRAM PRODUCT FOR PRESENTING DIRECTED ADVERTISING TO A USER VIA A NETWORK - A system, method and computer program product for presenting an advertisement is described. A request to access a web page may be received from a requester via a network. The request may be generated in response to selection of a link to the web page on another web page. A response may be transmitted back to the requester. The response may include the requested web page as well as an ad script that may be executed after receipt of the response by the requester. The ad script may generate an ad request that includes one or more ad parameters extracted from the response. These ad parameters may include information about a network address of the other page. The generated ad request may then be received via the network. One or more advertisements may then be selected for presentment to the requester utilizing the ad parameters of the ad request. | 06-05-2014 |
20140156403 | Apparatus and Methods for Providing Route-Based Advertising and Vendor-Reported Business Information Over A Network - A method of providing advertising to a user or community of users over a network includes receiving from the user a query identifying a contemplated route, accessing a computer database of self-reported business information from vendors, each vendor having an identified geographic location, wherein the self-reported business information has been previously supplied by the vendors through an interface and stored in the database, wherein the interface is configured so that each vendor can also specify an advertising budget, providing to the user or community information from the database concerning the business information of a set of vendors extracted from the database on the basis of geographic proximity to the route identified by the user, and providing to the user or community advertising from the set of vendors based, at least in part, on data retrieved from the database and on advertising budgets supplied by the set of vendors. | 06-05-2014 |
20140164115 | SYSTEMS FOR FACILITATING THIRD-PARTY ART SUBMISSIONS - A method and for submitting third-party prior art submissions in a patent application to a patent office. The method including receiving a request from a third-party. The request identifies a target patent application. The method further includes publishing an advertisement for a prior art search relating to the target patent application. The method includes receiving an indication from a search party that the search party will perform the prior art search. The method includes receiving a first prior art document from the search party. The method includes submitting a package of documents to the patent office, wherein the package of documents includes the first prior art document and a statement of relevance. | 06-12-2014 |
20140164116 | SEARCHING FOR AND CREATING AN ADAPTIVE CONTENT - The invention consists of a set of methods and systems, which comprise a unified approach for an identification and/or searching for information and/or content in data bases and/or the Internet on the basis of direct or indirect characteristic features of the users of the information and the content which are being searched for and/or used as well as an automatic generation of electronic content conforming to the characteristics of its future users. | 06-12-2014 |
20140172562 | QUERY-REFINEMENT ADVERTISEMENTS BASED ON QUERY-COMPLETION SUGGESTIONS - Methods, computer systems, and computer storage media are provided for presenting query-refinement advertisements based on query-completion suggestions. At least a portion of a search query is received, and one or more query-completion suggestions are provided. An indication of interaction with at least one of the query-completion suggestions is received. Based on the interaction, a query-refinement advertisement is provided. | 06-19-2014 |
20140172563 | Targeting Objects to Users Based on Search Results in an Online System - Advertisements in a social networking system may be targeted to searching users in relation with a real-time search engine operated by a social networking system. Ads are targeted to users based in part on social information included in a structured search query and/or search results on a page. In a typeahead search, a user of the social networking system may receive prefix search results of objects in the search box. The prefix search results are ranked by relevance to the user, and advertisers may bid for particular objects to increase their ranking in the results list. An option may be provided to a viewer of search query results to buy an ad that would be seen by other users who performed the same search query, received a targeted search result, or based on targeting criteria as determined by the viewer bidding on the ad. | 06-19-2014 |
20140172564 | TARGETING OBJECTS TO USERS BASED ON QUERIES IN AN ONLINE SYSTEM - Advertisements in a social networking system may be targeted to searching users in relation with a real-time search engine operated by a social networking system. Ads are targeted to users based in part on social information included in a structured search query and/or search results on a page. In a typeahead search, a user of the social networking system may receive prefix search results of objects in the search box. The prefix search results are ranked by relevance to the user, and advertisers may bid for particular objects to increase their ranking in the results list. An option may be provided to a viewer of search query results to buy an ad that would be seen by other users who performed the same search query, received a targeted search result, or based on targeting criteria as determined by the viewer bidding on the ad. | 06-19-2014 |
20140172565 | BIDDING ON SEARCH RESULTS FOR TARGETING USERS IN AN ONLINE SYSTEM - Advertisements in a social networking system may be targeted to searching users in relation with a real-time search engine operated by a social networking system. Ads are targeted to users based in part on social information included in a structured search query and/or search results on a page. In a typeahead search, a user of the social networking system may receive prefix search results of objects in the search box. The prefix search results are ranked by relevance to the user, and advertisers may bid for particular objects to increase their ranking in the results list. An option may be provided to a viewer of search query results to buy an ad that would be seen by other users who performed the same search query, received a targeted search result, or based on targeting criteria as determined by the viewer bidding on the ad. | 06-19-2014 |
20140172566 | MATCHING OF ADVERTISING SOURCES AND KEYWORD SETS IN ONLINE COMMERCE PLATFORMS - Online advertising includes: selecting, among a plurality of advertising sources provided by a seller, a selected plurality of advertising sources that meet a predefined condition; generating a plurality of keyword sets that correspond to the selected plurality of advertising sources; establishing a programming model according to a set of predefined constraints, wherein the programming model represents matches of the selected plurality of advertising sources and the plurality of keyword sets; and determining a substantially optimal match between at least some of the plurality of advertising sources and the plurality of keyword sets by finding a solution for the programming model; wherein the programming model includes an objective function subject to the set of predefined constraints, and finding a solution for the programming model includes searching to find a solution to the objective function. | 06-19-2014 |
20140172567 | SCALING PERSONA TARGETED ADVERTISEMENTS - One embodiment of the invention includes a method for allocating an advertisement to a plurality of users within a social network ecosystem, wherein each user is associated with a user summary comprising a keyword describing a user attribute extracted from the social network, the method including the steps of selecting a user audience for each of the plurality of advertisements from the plurality of users by altering the advertisement summary based on the target audience and an audience restriction, associating the advertisement with each user of the user audience, prioritizing each the advertisement list of each user, and serving an advertisement to the user in response to an advertisement request for the user. | 06-19-2014 |
20140180815 | Real-Time Bidding And Advertising Content Generation - In one embodiment, a method includes receiving, in real-time, user information associated with a user of a client computing device. One or more user features are derived from the user information associated with the user. The one or more user features include one or more user intents. The one or more user intents are matched with one or more of a plurality of advertiser intents. The user information is determined to be accepted. In response to accepting the user information, an advertisement is generated based on the matching of the one or more user intents and the one or more of the plurality of advertiser intents. | 06-26-2014 |
20140188608 | RECOMMENDING LINK PLACEMENT OPPORTUNITIES - Techniques for recommending Web pages or other content sources as candidates for link placement are described. Some embodiments provide a marketing activity support system (“MASS”) configured to recommend candidate Web pages for link placement. Recommending candidate Web pages may include determining multiple Web pages that include or reference one or more keywords that describe some subject matter domain. Recommending candidate Web pages may then further include ranking or ordering at least some of the multiple Web pages based on how many times each of the at least some Web pages references another one of the multiple Web pages. The ordered Web pages may then be presented as recommended candidate sites for link placement. | 07-03-2014 |
20140188609 | DETERMINATION OF RECOMMENDATION DATA - Determining recommendation data is disclosed, including: extracting a first set of keywords from a set of user action logs that occurred prior to a predetermined time point and determining a weight value for at least one of the first set of keywords; extracting a second set of keywords from a set of user action logs that occurred subsequent to the predetermined time point and determining a weight value for at least one of the second set of keywords; merging at least a portion of the first set of keywords and at least a portion of the second set of keywords to obtain a third set of keywords and determining a weight value for at least one of the third set of keywords; matching the third set of keywords to a database of data that can potentially be recommended to a user; and in the event that a piece of data is determined to match at least one keyword from the third set of keywords, determine that the piece of data is to be recommended to the user. | 07-03-2014 |
20140188610 | Advertising System and Method - An advertising and content provision system is provided. The advertising system automatically matches brand clients, content, and consumers based on certain parameters. The system enables a user to select a brand client and corresponding advertising prior to being provided with the matched content. A brand database includes brand clients having brand parameters, which when associated with content, allows the brand client to convey their brand personality through the associated content. Content is associated with a genre, a mood, a style, or a theme, such as fun, cheerful, humorous, gentle, comforting, and relaxing. | 07-03-2014 |
20140195348 | METHOD AND APPARATUS FOR COMPOSING SEARCH PHRASES, DISTRIBUTING ADS AND SEARCHING PRODUCT INFORMATION - The present disclosure provides a method and an apparatus for composing search phrases, distributing searchable advertisements and searching for product information using a computer. The computer acquires a search behavioral data, and composes a search phrase based on an original search phrase, a product category selection and a product attribute found in the search behavioral data. The composed search phrase is comprehensive and includes not only the original search phrase, but also information related to the product category selection and the product attribute. The computer distributes advertisements associated with a bid phrase composed in the same manner, and allows searching for distributed advertisements by matching a composed search phrase and a composed bid phrase. The technique enables a product information search, especially a structured search, to be better performed, and its results better indexed and tracked with more precise and relevant statistics. | 07-10-2014 |
20140200999 | GRANULAR DATA FOR BEHAVIORAL TARGETING - A method of targeting receives several granular events and preprocesses the received granular events thereby generating preprocessed data to facilitate construction of a model based on the granular events. The method generates a predictive model by using the preprocessed data. The predictive model is for determining a likelihood of a user action. The method trains the predictive model. A system for targeting includes granular events, a preprocessor for receiving the granular events, a model generator, and a model. The preprocessor has one or more modules for at least one of pruning, aggregation, clustering, and/or filtering. The model generator is for constructing a model based on the granular events, and the model is for determining a likelihood of a user action. The system of some embodiments further includes several users, a selector for selecting a particular set of users from among the several users, a trained model, and a scoring module. | 07-17-2014 |
20140214540 | RETARGETING IN A SEARCH ENVIRONMENT - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. In one aspect, a method includes receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each of the retargeted content items is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided. | 07-31-2014 |
20140236719 | SYSTEMS AND METHODS FOR PROVIDING AN ONLINE MARKETPLACE FOR ROUTE GUIDANCE - Customized route guidance presentations associated with various routes may be generated based on data reflective of anecdotal knowledge and preferences associated with travelers. A marketplace may be provided for searching and purchasing the route guidance presentations. Providers of the data may be compensated upon purchase of the route guidance presentations. | 08-21-2014 |
20140236720 | System And Method For Annotating Images - A method and system for electronically annotating an image, or preferably, specific portions of an image, with information. In one aspect, a user may generate an image, annotate the image, and upload or otherwise disseminate the annotated image to a web page or the like. Annotations are provided as labels that provide information about the image or items therein. Further users may access the labels to access the information. The labels further enable searching and contextual advertising. | 08-21-2014 |
20140236721 | APPARATUS, SYSTEM AND METHOD FOR DISAMBIGUATING A REQUEST FOR A MEDIA ENHANCEMENT - The present invention is and includes a device, system and method for providing an image enhancement widget. The device, system and method include a javascript component that, upon execution, obtains at least one subject of primary content on a networked page, and at least one permission for enhancement of the primary content, ones of a plurality of content produced remotely from the javascript component and according to the javascript component, and an enhancement widget. The enhancement widget may be a flash widget. | 08-21-2014 |
20140236722 | System And Method For Accessing Electronic Data Via An Image Search Engine - The present invention provides a system and method for accessing electronic data through entry of images as queries in search engine. The system uses various image capturing devices and communication devices to capture images and enter them into image database. Image recognition techniques encode images in a computer readable format. The processed image is then entered for comparison into at least one database populated with images and associated information. Once the newly captured image is matched with an image in the database, the information linked with that image is returned to the user. | 08-21-2014 |
20140249923 | CLASSIFYING LOCATIONS FOR AD PRESENTATION - This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving data from a plurality of users within a geographic region associated with a location; analyzing the received data to derive a category for the location; annotating the location with the category; and using the category to boost candidate content items for delivery to users in the location in response to future content item requests. | 09-04-2014 |
20140278982 | CLUSTERING OF ADS WITH ORGANIC MAP CONTENT - A system and method for facilitating clustering of ads and map content, the method including receiving a request associated with a target region on a map from a user device, identifying an ad for display to a user based at least in part on the received search request, determining a location associated with an ad of the one or more ads, determining a region criteria based on the location of the ad, retrieving, one or more map content items having a location meeting the determined region criteria, comparing the ad and the retrieved one or more map content items to identify a map content item associated with the same entity as the ad and providing the ad and the identified map content item to the user at the user device, wherein the map content item is displayed as a single entity with an identifier of the map content item. | 09-18-2014 |
20140278983 | USING ENTITY REPOSITORY TO ENHANCE ADVERTISEMENT DISPLAY - In various embodiments, systems and methods are provided for facilitating enhanced advertisement display. In embodiments, an indication of an entity preference and a corresponding entity bid in association with an advertisement are received. Thereafter, the entity preference and the corresponding entity bid associated with the advertisement are provided for use in an advertisement auction when at least one search result for a query is associated with the entity preference. In such a case, the entity bid is used to participate in the advertisement auction. | 09-18-2014 |
20140278984 | Dynamic Pricing in Online Content - Systems and methods for presenting dynamic offers to a computer user are presented. In one embodiment, in response to a request for content, one or more items in the content are identified. For each of the items, a determination is made as to whether to offer a dynamic offer for the item is made. For those items where it is determined to make a dynamic offer, the dynamic offer is incorporated into the content. The content is then presented to the computer user. Alternative, a component on the user computer identifies one or more items in content to be displayed to the computer user. The user computer then obtains dynamic offers corresponding to at least some of the identified items and incorporates the dynamic offers into the displayed content. | 09-18-2014 |
20140278985 | SYSTEMS AND METHODS FOR THE ENHANCEMENT OF SEMANTIC MODELS UTILIZING UNSTRUCTURED DATA - Campaign creation systems and methods for enhancing semantic models using unstructured data in accordance with embodiments of the invention are disclosed. In one embodiment, a campaign creation server system a semantic model enhancement application configuring a processor to obtain unstructured data, parse the unstructured data into parsed data, where the parsed data includes at least one piece of token data including at least one word and at least one relationship, identify at least one token not present in a semantic model, when the token is determined to be a value, identify relevant attributes within the token based on the at least one relationship in the token, when the token is determined to be a category, identify at least one parent category in the semantic model based on the at least one relationship, and update the semantic model based on the identified at least one token. | 09-18-2014 |
20140278986 | TAGGING AND RANKING CONTENT - Among other things, information is received that represents tags and tag relationships associated by users of content with items of content, and rankings of items of content are derived based on the tags and tag relationships. | 09-18-2014 |
20140278987 | Systems and Methods to Provide an Advertisement Relating to a Recommended Business to a User of a Wireless Device Based on a Location History of Visited Physical Named Locations Associated with the User - In general, the invention relates to methods and systems that record the location of a user and determine the corresponding physical named location (e.g. business location) visited by the user. The system further provides suggested or recommended destinations and targeted content, which may include advertisements, to the user. A network includes a server programmed with a database of location information, a database of user information, payment account information, and a wireless communication system capable of communicating with the user's mobile device. The location of the mobile device is ascertained and recorded. The system determines the physical named location (e.g. business location) visited by the user and stores the information in a location history including specific businesses visited by the user. The system further provides suggested or recommended businesses of interest, and may also additionally provide advertisements, based on the user's current location and location history. | 09-18-2014 |
20140278988 | PRODUCT-BASED ADVERTISING - A method and a system that identify seller ads to potential buyers within a network-based commerce system are provided. The method and system may operate to receive a request including a product identification from a seller, and assign to the seller, based on a distance function and the product identification, a matching identification entry included in a set of identification entries. The request may also include financial metrics. The method and system may further include operations to identify one or more seller ads associated with the matching identification entry, as determined by a distance measured between the matching identification entry and at least one extracted identification entry extracted from a selected content page and included in the set of identification entries. The identification of the one or more seller ads may also be determined by a relevance function based on the financial metrics. | 09-18-2014 |
20140289044 | METHOD AND SYSTEM FOR DELIVERING CURSOR-BASED CONTENTBASED ON USER INPUTS - A client side computer system for receiving and displaying advertising content in a computer network includes a user input device, a display device, a keyword capture module extracting keyword data from user input, an ad invocation module, and an ad deployment module. The ad invocation module is responsive to the keyword capture module and generates an advertising call request to an advertising server. The ad deployment module receives an advertisement from the advertising server and displays the advertisement on a requested webpage displayed on the display device. | 09-25-2014 |
20140289045 | SYSTEM AND METHOD FOR A MODULAR USER CONTROLLED SEARCH ENGINE - Method and system for delivery of personal search services and advertising. The method includes collecting information from the user about the user's personal search engine, including, but not limited to digital content data sources, link crawl depth of those digital content data sources, and time interval to refresh the index of the digital content data sources created. In one embodiment of the present invention users do not pay a fee in return for allowing the provider to present advertising to the user as the user uses the invention. In another embodiment, advertisers purchase advertising display services from the provider to be displayed to specific users. | 09-25-2014 |
20140297410 | SYSTEMS AND METHODS FOR ADVERTISEMENT LEAD CALLING - Methods of allowing an advertiser to contact a remote user are disclosed. As a user interacts with a search engine, the search engine obtains advertisement data related to the user's search requests. The advertisement data can include an advertiser's contact information associated with one or more contact mechanisms, which can be correlated to the mechanisms available to the remote user. Once a common set of mechanisms has been identified; call request links are instantiated for each of the commonly available mechanisms. The remote user can select one of the call request links near an advertisement and submit their contact information for the corresponding contact mechanism. The search engine can send a call request, including the user's contact information, to the advertiser to enable the advertiser to call the remote user back. | 10-02-2014 |
20140304074 | ENDORSING LOCAL SEARCH RESULTS - Methods and systems for improving user search experience with a search engine by providing a way for associated users to create and share personalized lists of local search results and/or advertisements through endorsements of such local search results and/or ads. Local search endorsements can be used to personalize the search engine's ranking of local search results by offering a way for users to re-rank the results for themselves and for those who trust them. | 10-09-2014 |
20140310099 | DEVICE AND SYSTEM FOR SEARCHING, DISPLAYING AND OPERATING WEBSITES AND OTHER ELECTRONIC CONTENT - Disclosed is a system for searching a web based content source and displaying the results. The system includes a display device; a user input device; a data storage device; an application controller; and a plurality of gadgets that search a web based content source by receiving a search query, submitting the search query to a search mechanism adapted to search the web based content source, receiving the result, and displaying the result in an operative window. The system accepts input in the form of a search term from a user via the user input device and passes the search term to the application controller; and the application controller determines which gadgets are to be searched, formulates the search term into a search query appropriate for each gadget to be searched, and passes each search query to its corresponding gadget for searching and display of the results. | 10-16-2014 |
20140310100 | METHODS OF DYNAMICALLY CREATING PERSONALIZED INTERNET ADVERTISEMENTS BASED ON CONTENT - Advertising is used to generate awareness of commercial Internet web sites. To greatly simplify the marketing of a commercial Internet web site, the automatic creation of an advertising campaign would be desirable. A method of automatically creating an Internet web site may be performed by first crawling through the Internet web site to identify products and services offered by the Internet web site. Information about the identified products and services is stored. The system then creates advertisements for the identified products and services. The advertisements may include images, text, a link to the web page where the product or service was found, and keywords associated with the product or service. The automatically created advertisements may then be placed into an advertisement pool for use with advertising supported web sites. The automatic Internet advertisement campaign creations system of the present invention may be used to create free trial advertisement campaigns for potential advertising clients. | 10-16-2014 |
20140316890 | Entity Bidding - A method includes generating preliminary search results based on a search query received from a user device. The preliminary search results include search-result links to a plurality of native applications. Additionally, the method includes identifying a plurality of entity records that each include an association with one of the native applications of the preliminary search results. Each of the entity records includes an entity name and an entity link. Each entity link includes a reference to a state of a native application associated with the entity name of the entity record in which the entity link is included. Additionally, the method includes selecting one of the entity records based on an advertiser bid price associated with the entity record, retrieving the entity link from the selected entity record, and transmitting the search-result links and the retrieved entity link to the user device. | 10-23-2014 |
20140316891 | INTERACTIVE ADVISORY SYSTEM - A method for providing information to a plurality of vendors located remotely from a broadcast network. A plurality of user-defined parameters are received by a user input database with at least one of the user-defined parameters including a user profile. Each of the user profiles includes a user identifier code identifying a communicator device associated with a particular user. Real-time data indicative of the spatial locations of the communicator devices is received by a communicator location database. Search information is received independently from a plurality of vendors and a data set is generated for each vendor. | 10-23-2014 |
20140324581 | Providing Task-Based Information - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing task-based information are disclosed. In one aspect, a method includes identifying a set of previous interactive sessions for a particular task. For each identified interactive session in the set of previous interactive sessions, a set of implements used during the interactive session are identified based on content of the interactive session. At least one implement in the identified set of implements is classified as a required implement for the particular task. The classification is based, at least in part, on a portion of the previous interactive sessions in which the implement was identified. Classified implements are indexed according to the particular task. Data identifying the indexed implements are provided in response to receipt of a search query referencing the particular task. | 10-30-2014 |
20140324582 | SOCIAL NETWORK ENHANCED CONTENT ITEMS RESPONSIVE TO SEARCH QUERIES - Methods for identifying social network users to display with an advertisement in response to a search query are provided. In one aspect, a method includes receiving a search query from a user, the user having a user presence on a social network, and identifying at least one advertisement responsive to the search query, the at least one advertisement associated with an entity having a social presence on the social network. The method also includes identifying another user of the social network that has a mutual user connection with the user on the social network and has interacted with the social presence on the social network, and providing, for display and in response to the search query, the at least one advertisement responsive to the search query, an identification of the other user, and an indicator of the interaction of the other user. Systems and machine-readable media are also provided. | 10-30-2014 |
20140324583 | SUGGESTION BOX FOR INPUT KEYWORDS - A method and a system for distributing content are provided. In the method, an input regarding an advertising keyword is received from a user. The advertising keyword is associated with one or more advertisements. Related keywords are identified from among candidate keywords based on a determined relationship of the related keywords to the advertising keyword received from the user. Reference information associated with each of the related keywords is identified. The related keywords and the reference information associated with the related keywords to the user are automatically provided. A selection of at least one of the related keywords is received from the user. The at least one selected related keywords are associated with the one or more advertisements for distribution. | 10-30-2014 |
20140330646 | SYSTEM AND METHOD FOR ACTIVATION OF MARKETING ALLOCATIONS USING SEARCH KEYWORDS - A system and method for automatically assigning marketing allocations, including advertisements and coupons, for a business to marketing channels. An investment engine and recommendation engine uses input data to assign marketing allocations to marketing channels. Consumer activity is generated that produces corresponding output data. The investment engine calculates a return-on-investment (ROI) metric, and the recommendation engine generates a report related to the input and output data. The input data, marketing allocations or channels are adjusted to optimize the ROI metric and recommend marketing campaign strategies. The system also automatically determines which keywords the business should assign their marketing allocations to when a consumer utilizes similar keywords on a search engine. Targeted keywords are determined by applying budget weights to keywords related to the business and monitoring output data, such as a click through rate of the marketing allocations. Keywords with higher click through rates receive higher budget weights. | 11-06-2014 |
20140337132 | DYNAMIC TEXT REPLACEMENT IN E-BOOKS FOR ADVERTISING - Techniques are provided in which advertisements are presented to a user via access to electronic reading content. A first set of information is obtained regarding electronic reading content evidenced as being accessed by the user. A second set of information is obtained pertaining to a particular user. Using both sets of information, advertising targeting parameters are generated to target the user with one or more advertisements by inserting the advertisements within Based at least in part on the targeting parameters, the user is targeted with at least one advertisement via inserting the advertisement within the electronic reading content. | 11-13-2014 |
20140337133 | SINGLE CONVERSION ADVERTISEMENTS - This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving ad information from a seller; generating, using one or more processors, a single conversion ad using the received ad information, where the single conversion ad has an available inventory of one such that only a single conversion of the ad can be performed; transmitting the single conversion ad to one or more potential buyers; receive an input from one of the one or more potential buyers; and notifying the seller of the user input. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products. | 11-13-2014 |
20140351049 | SYSTEMS AND METHODS TO SEARCH WITH A MOBILE DEVICE - Systems and methods to search with a mobile device are described. The system may receive a request, over a network, from a device. The request may include search information to search a database and location information including a first location that identifies a location of the device. The system may further generate search results based on the search information that describes items and arranges their descriptions based on the search information, the first location, and a current event corresponding to the location of the device. The system may further arrange the descriptions of the items as a first arrangement based on an order associated with a second location that is associated with a historical event that matches the current event. The system may further communicate a user interface, over the network, to the device. The user interface include the descriptions of the items in accordance with the first arrangement. | 11-27-2014 |
20140365303 | INFORMATION FILTERING AT USER DEVICES - Various techniques for selecting electronic messages based on user data residing on user devices are described herein. In one embodiment, a method performed by a computing system includes receiving a search query via an input device of the computing system, transmitting the received search query to a server, and receiving a set of electronic messages from the server in response to the transmitted search query. The method also includes selecting a subset of the received electronic messages at the computing system based on user data residing on the computing system. The selected subset of electronic messages are then displayed via an output device of the computing system. | 12-11-2014 |
20140372215 | SYSTEM AND METHOD OF ADVERTISING USING RELATED SEARCH SITE LINKS - An advertiser computer system is described. A key phrase advertising index includes a plurality of key phrases. A relational data generator generates a set of related suggestions for each key phrase. An advertisement construction module stores an advertisement for each respective key phrase and inserts the related suggestions for the respective key phrase in the advertisement. A bidding engine is used for bidding on a key phrase on a search engine computer system. A user at a user computer system selects one of the related suggestions and a related suggestion execution engine receives the request signal from the user computer system. | 12-18-2014 |
20140372216 | CONTEXTUAL MOBILE APPLICATION ADVERTISEMENTS - Aspects of the subject disclosure are directed towards retrieving advertisements relevant to application content based upon keywords extracted from the application content. In one aspect, a client-side component scrapes application page content to obtain keywords and feature-based weights for those keywords. The keywords are sent to an advertisement server, which returns an advertisement based upon one or more of the keywords. Also described is the hashing of keywords before sending to the advertisement server to protect client privacy, and the use of a Bloom filter to avoid sending keywords to the advertisement server that do not correspond to (e.g., popular) advertisement keywords. | 12-18-2014 |
20140372217 | OPTIMAL ZOOM INDICATORS FOR MAP SEARCH RESULTS - A system, method and computer program product for indicating an optimal magnification level for displaying search query results in a mapping application running in a computer device. The method comprises: obtaining search results for a business or category of interest in a geographical area; determining the search results to be displayed within a mapping application; determining an optimal magnification level corresponding to a search result; generating a magnification indicator for indicating an optimal magnification level for the search result to be displayed within the mapping application; and adjusting the display within the mapping application to change to the determined optimal magnification level responsive to selecting the magnification indicator for that search result. | 12-18-2014 |
20140372218 | SELECTIVE PLACEMENT OF PROMOTIONAL ELEMENTS WITHIN SEARCH RESULT LAYOUT - One or more techniques and/or systems are provided for selective placement of promotional elements within a search result layout. For example, a search result layout may be constructed with one or more search results relevant to a search query (e.g., images, websites, and/or other content associated with a “vacation” search query). Promotional elements may be retrieved based upon the search query, and display ranks may be assigned to such promotional elements based upon various ranking factors, such as user engagement, search result correlation, and/or relevancy, etc. In this way, promotional elements may be interspersed amongst search results within the search result layout based upon display ranks (e.g., a download vacation app promotional element may be assigned to a layout portion between a first search result and a second search result). Because promotional elements may be interspersed with search results, visual labels may be assigned to promotional elements (e.g., “AD”). | 12-18-2014 |
20140372219 | SYSTEM AND METHOD FOR COMBINING ELECTRONIC SEARCHES WITH A PLATFORM FOR FULFILLING CONSUMER REQUESTS - In some embodiments, a method of combining search and ecommerce includes receiving a search request from a consumer for a product and/or service. The method further includes executing the search request to yield one or more search results from a provider of the product and/or service. In some embodiments, the search results can include different response types from a provider to a consumer that can include an offer to fulfill the search request, a counter offer to the search request, or an executed purchase against the search request. The method also includes transmitting the one or more search results to the consumer. | 12-18-2014 |
20140379473 | SPONSORED ONLINE CONTENT MANAGEMENT USING QUERY CLUSTERS - Aspects of the subject disclosure are directed towards managing sponsored online content based upon advertiser behavior. Defining mini-markets to represent such advertiser behavior may be accomplished by clustering queries that generate revenue from one or more campaigns. Query revenue data between queries and a set of campaigns may be used to determine such mini-markets. To illustrate, a query whose highest revenue is attributed to a campaign may be selected for that campaign's mini-market. When that query is entered as a search term, the campaign's mini-market helps allocate space for advertisements. | 12-25-2014 |
20140379474 | Metasearch Engine for Ordering At Least One Travel Related Item Returned in Combined Search and Database Results Using At Least One Query on Multiple Unique Hosts and At Least One Database - A process for metasearching, comprising: receiving a request from a client device by a metasearch engine to send at least one search query to a plurality of unique hosts, the request associated with at least one travel related item that may be ordered; sending the at least one search query to the plurality of unique hosts and at least one database query to at least one storage device; receiving and combining search results from the plurality of unique hosts and at least one database result from the storage device; incorporating the combined search results into a response; causing at least one advertisement associated with the at least one item that may be ordered to be displayed in the response; communicating the response from the metasearch engine to the client device; receiving another request from the client device for placing an order for the at least one item; processing the order. | 12-25-2014 |
20150012356 | Suggesting and/or Providing Ad Serving Constraint Information - Targeting information (also referred to as ad “serving constraints”) or candidate targeting information for an advertisement is identified. Targeting information may be identified by extracting topics or concepts from, and/or generating topics or concepts based on, ad information, such as information from a Web page to which an ad is linked (or some other Web page of interest to the ad or advertiser). The topics or concepts may be relevant queries associated with the Web page of interest, clusters, etc. | 01-08-2015 |
20150019334 | SYSTEMS AND METHODS FOR PROVIDING TARGETED MESSAGING WHEN TARGETING TERMS ARE UNAVAILABLE - Systems and methods for providing a targeted message based on at least one targeting term are provided herein. Some embodiments may include a machine having circuitry configured to receive a request to present a targeted message. In response to receiving the request, the circuitry can be configured to determine whether one or more targeting terms are included in the request and are available. In response to determining that the targeting terms are unavailable, the circuitry may access historical information associated with available targeting terms and provide a targeted message based on the historical information. | 01-15-2015 |
20150019335 | SELECTING CONTENT ASSOCIATED WITH A COLLECTION OF ENTITIES - Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. An indication is received from a content sponsor of a first collection of entities, sharing common characteristics, to be used for selection criteria for presenting a first content item. References to the first content item and selection criteria are stored. A query is received including terms or phrases associated with a first entity. It is determined that the first entity is included in the first collection of entities, wherein the terms or phrases do not include the first collection. Eligible content items are identified, each being associated with selection criteria including criteria specifying the first collection of entities. At least a portion of the first collection of entities is provided for presentation along with search results, including providing one or more of the eligible content items and the first content item. | 01-15-2015 |
20150019336 | COMPUTERIZED SYSTEM AND METHOD FOR ADVANCED ADVERTISING - The invention provides an improved algorithm for selecting paid advertisements for inclusion with search engine results or with any resource retrieved from the Internet. The algorithm collects personalized data of each user and feeds the collected personalized data into search queries of search engines, to retrieve paid advertisements. The advertisements are retrieved based not only on search keywords input by the user, but also based on personal preferences, interests and demographics of the user, as well as the location of the user and the time when the search is performed. In other words, the inventive technology enables each user to receive very targeted, localized and personalized advertising materials. | 01-15-2015 |
20150019337 | Affiliate-Driven Benefits Matching System and Methods - Methods and systems for matching a consumer to benefits offered by enabling organizations provide flexibility and utility to consumers in the marketplace for various products. Information about benefits and enabling organizations are provided and stored in a memory of a computer system. A search query including consumer interest data of a consumer, or results of such a search query, are received. The enabling organization information, benefit information, and search query or information related to the search query results are analyzed automatically in the computer system to provide analysis results, to determine whether any enabling organization to which the consumer is affiliated is offering a benefit for the consumer that is applicable to the said consumer interest data. A message is sent to the consumer including the analysis results based on the query or query results, to inform the consumer of an available benefit applicable to the consumer interest data. | 01-15-2015 |
20150025970 | Real Time Advertising Campaigns Utilizing Streaming Analytics Engines - The disclosure provides methods and systems for use in real time advertising campaigns and advertisement targeting. The systems sample streams of electronic data in real time. Sampled data may be analyzed and used to determine topics of interest. Sampled data may be analyzed or filtered to determine targeting data that includes a targeting keyword and a targeting user character. The systems may then launch a real time advertising campaign using the targeting data. | 01-22-2015 |
20150039431 | METHOD AND SYSTEM FOR CLUSTERING SIMILAR ITEMS - A method and system for selecting a product to advertise. The method includes receiving an advertisement request from an application, generating a plurality of nodes corresponding to a plurality of user-entered text strings received from a user by the application, sending, to a marketplace system, a plurality of search queries for the plurality of user-entered text strings, and receiving a plurality of product identifier in response to the plurality of search queries. The method further includes determining a plurality of edges corresponding to the plurality of product identifiers, generating a cluster using the plurality of nodes and the plurality of edges, selecting a product identifier of the plurality of product identifiers to obtain a selected product identifier, and providing, to the application, the selected product identifier, wherein the application displays, to the user, an advertisement for the product identified by the product identifier. | 02-05-2015 |
20150039432 | KEYWORD RECOMMENDATION - An example system can include a server that includes or is associated with a keyword recommendation module. The keyword recommendation module can be configured to select keywords for a search engine for use in a search engine marketing campaign, wherein the search engine provides more traffic to Internet content of a publisher than other search engines, for the keywords. The module can also be configured to determine, per keyword, user engagement with the Internet content resulting from the traffic provided by the search engine for the keywords, according to one or more of time spent viewing the Internet content, page views of the Internet content, and dwell times. The module can also be configured to score, per keyword, the keywords according to the determined user engagement with the Internet content, and generate keyword recommendations according to the scoring of the keywords. | 02-05-2015 |
20150046259 | SYSTEMS AND METHODS FOR PERSONALIZED ORCHESTRATION OF BUSINESS INFORMATION - Systems and methods for personalized orchestration of business information are provided. Responsive to a request, personalized curation information for an identified end user may be accessed and may include geo-relevant graph information, collection information specifying collection characteristics corresponding to collections associated with the identified end user, and/or window information specifying window characteristics corresponding to business participants in a listing directory service and having been previously associated with the identified end user consequent to indications of end-user interest. A set of business information related to the one or more business participants may be accessed, may include business listing information, and may be windowed as a function of the window information. The windowing may include processing the set of business information based on the personalized curation information to form a windowed set of information, and may further include transmitting the windowed set to facilitate display of the personalized business information. | 02-12-2015 |
20150046260 | USING ENTITIES IN CONTENT SELECTION - Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for comparing a request entity to a campaign entity. A method includes: identifying a campaign associated with a content sponsor, the campaign having an associated creative for presentation to users and selection criteria for use in evaluating when to present the creative in response to received requests for content; receiving at least one keyword from the content sponsor to be used as selection criteria; identifying an entity from a plurality of entities to associate with the keyword; storing the identified entity along with the keyword in association with the campaign; and using the keyword and the identified entity when evaluating the received requests for content. | 02-12-2015 |
20150058122 | Exhaust Retention System and Method of Merchandising - An apparatus and method for an exhaust retention system is disclosed. | 02-26-2015 |
20150066645 | Enhancing Marketing Funnel Conversion Through Intelligent Social Tagging and Attribution - An embodiment of the invention provides a method and system for enhancing marketing funnel conversion through intelligent social tagging and attribution. A processor identifies search terms entered into a search engine and websites visited in response to web searches for the search terms. A compiler extracts consumer annotations from the websites visited, wherein the consumer annotations are generated by individuals who previously visited the websites and reviewed products on the websites. The compiler also extracts product specifications from the websites visited, wherein the product specifications are created by a seller and/or manufacturer of a product. The search terms, the websites visited, the extracted consumer annotations, and the product specifications are saved in an electronic database. An access controller permits access to the search terms, the websites visited, the extracted consumer annotations, and the product specifications to potential consumers. | 03-05-2015 |
20150066646 | SPARK SATELLITE CLUSTERS TO HADOOP DATA STORES - An advertising and data analysis platform may need to mine through vast amounts of data to come up with insights into advertising effectiveness, and measure and improve the effectiveness of advertising reach. Distributed network data analytics may be applied to ad matching/targeting, such that an in-memory cluster computing environment may be used with advertising data. For example, HADOOP may be utilized for distributed processing of the vast amounts of data and the HADOOP distributed file system (HDFS) is used for organizing communications and storage of that data. Satellite clusters or nodes may be generated that also utilize HDFS. For example, a SPARK or SHARK satellite cluster may be arranged to further utilize the HDFS of the HADOOP clusters. | 03-05-2015 |
20150073904 | Graphical User Interface for a Search Engine Including User Selectable Advertisement Categories - A graphical user interface of a personal computing device includes a search box and a search button. An advertising selection menu including a plurality of user selectable advertising categories is displayed after a user actuates the search button while the search box is blanket. A content provider receives the user's selection of the advertising categories. Targeted advertisements are rendered to the user by the content provider when contents based upon a subsequent search query are delivered to the user through the personal device. | 03-12-2015 |
20150073905 | SYSTEM FOR PROVIDING FOR A REVENUE GENERATOR TO BID EXCLUSIVELY ON MOBILE SEARCH TRAFFIC - A system is described for providing for a revenue generator to bid exclusively on mobile search traffic. The system may include a processor, a memory and an interface. The memory may store a plurality of bids, a keyword, a mobile search request and a mobile advertisement associated with a revenue generator. The interface may communicate with a user and a plurality of revenue generators. The processor may receive bids on the keyword from the revenue generators. The bids may apply to the keyword when the keyword is searched for through the mobile carrier. The processor may receive the mobile search request from the user. The processor may determine if the mobile search request originated from the mobile carrier. The processor may serve the user the advertisement if the mobile search request originated from the mobile carrier, otherwise the mobile advertisement is not served for the keyword. | 03-12-2015 |
20150081440 | METHODS AND SYSTEMS FOR GENERATING DOMAIN NAME AND DIRECTORY RECOMMENDATIONS - A system receives an indication that an entity has obtained a first domain name. The system receives an indication as to an industry type associated with a website associated with the first domain name. Based on the received industry type, a set of keywords is selected which are related to products and/or services. An entity selection of one or more keywords from the set is received. Using the keyword selections, a keyword directory is identified and associated domain names identifying a product or service is identified. A domain recommendation is generated based at least in part on the identified domain names, wherein the respective second level domains include the identity of the entity. The domain recommendation is transmitted to the entity terminal. At least partly in response to an indication that the entity obtained the first recommended domain name, the first recommended domain name is included the identified keyword directory. | 03-19-2015 |
20150081441 | Dynamic Determination of Number of Served Media Content - Various embodiments pertain to serving a number of advertisements in view of browser information and a user's interaction with the web page containing the advertisements. In at least some embodiments, information regarding the size of a browser user interface in which a browser renders the web page, visibility of the browser user interface, or status of the browser can be obtained and utilized to determine a number of slots available for advertisements. For example, if a browser is being used to render a web page on a screen of a mobile device, fewer advertisements can be served compared to when the same web page is rendered by a browser on a desktop monitor. In some embodiments, page script can be used to obtain information regarding the size of a browser user interface, visibility of the browser user interface, or status of the browser. | 03-19-2015 |
20150088648 | DETERMINING COMMERCIAL INTENT - Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing content. A query is received that includes a plurality of terms or phrases. Entities associated with the plurality of terms or phrases are identified. For each identified entity, one or more collections of entities are determined. A determined collection of entities includes a respective identified entity as a member. A commercial intent of a user that submitted the query is determined, including evaluating the determined one or more collections of entities. Based on the determined commercial intent, a decision is made when to deliver additional content items along with search results that are responsive to the query. | 03-26-2015 |
20150088649 | Quick Audience Search and Recommendation Apparatus and Method - A system and method for facilitating searching and recommendation for reaching a particular consumer audience with a marketing message operates across multiple media channels. Syndicated survey data for consumer behaviors is combined with consumer segmentation schema to create a subset of segments best associated with the product or service that is the subject of the marketing message. An average propensity index is calculated for that subset of best segments, and displayed for a user along with the total number of consumers in that subset of segments across multiple possible media channels. | 03-26-2015 |
20150088650 | SYSTEM AND METHOD FOR PURCHASING BY SOCIAL NETWORK STATUS UPDATE OR POST - A system and method facilitating online purchases within social network environments comprises posting or re-posting a string of characters affiliated with a product on a social network newsfeed, page, or as a status update. The system includes a search engine monitoring posts for the string of characters indicating intention to purchase and a payment processing component. The purchase is completed without further entry of information by the user if the user's financial data is previously available. The system may include a customer validator, payment information validator, electronic receipt generator, error detection components, and may communicate with an external merchant account. The method allows an internet merchant or marketer to offer a product for sale by posting a string of characters that can be purchased by users of a common social networking platform by posting or re-posting the string of characters. | 03-26-2015 |
20150088651 | CONTEXT-BASED ADVERTISING - A method and a system for context-based real-time advertising are provided. In example embodiments, a document content that is displayed to a user may be analyzed and keywords may be identified. Selected listings from a publication system may be received; the selected listings may he selected using the keywords. The system may detect user events associated with the keywords and, in response to the detection of the user events, display information related to the listings while maintaining the displaying of the document content. | 03-26-2015 |
20150095153 | PLATFORM FOR ARRANGING SERVICES BETWEEN GOODS MANUFACTURERS AND CONTENT OR SERVICE PROVIDERS AND USERS OF VIRTUAL LOCAL COMMUNITY VIA AUTHORIZED AGENTS - A social networking platform having users grouped into multiple groups of residents based on users' geographical areas, each group representing a virtual local community representing the corresponding geographical area. Each resident is identified by a resident identifier having a common local community identifier that uniquely identifies the corresponding geographical area in which the residents actually reside. Each resident is provided a three-dimensional (3D) homepage having items resembling items owned by the resident in an actual resident home. Some of the items decorated in the 3D homepage can be activate to invoke an authorized agent which will access a goods/service provider on behalf of the resident for purchasing further items. An authorized agent can be installed and available to a virtual community only if the residents allow. Based on the purchase, a resident is rewarded with credits for future purchases and ownership shares of the authorized agent. | 04-02-2015 |
20150100422 | SYSTEM AND METHOD FOR PROMOTING A PROFILE OF A PARTICULAR USER IN A NETWORK ENVIRONMENT - A method is provided in one example embodiment and includes identifying a user in a computer-implemented matching system as having paid a fee for additional promotion of the identified user during a promotional period; and, during the promotional period, providing impressions for the identified user in accordance with an impression probability calculated to achieve a promotional target with respect to the user, wherein the impressions comprise presenting the identified user to other users in the computer-implemented matching system. In one embodiment, the promotional target comprises a target number of visits by other users to a profile of the identified user during the promotional period. In another embodiment, the promotional target comprises a target number of impressions for the identified user during the promotional period. | 04-09-2015 |
20150100423 | DELIVERING AND PRICING SPONSORED CONTENT ITEMS - This specification describes methods, systems, and apparatus, including computer programs encoded on a computer-readable storage device, for providing a content item. The subject matter of the specification is embodied in a method that includes receiving a bid price associated with displaying a sponsored content item, and using the one or more processing devices to estimate a parameter representing a likelihood of conversion resulting from displaying the sponsored content item on a particular content page. The method also includes outputting data to display the sponsored content item on the particular content page upon determining that the estimated parameter satisfies a threshold condition, and determining a charge for displaying the content item based on the bid price and the estimated parameter. | 04-09-2015 |
20150100424 | SYSTEM AND METHOD FOR PROMOTING AND TRACKING PROMOTION OF A USER IN A NETWORK ENVIRONMENT - A method is provided in one example embodiment and includes identifying a user in a computer-implemented matching system as having paid a fee for additional promotion of the identified user during a promotional period; and, during the promotional period, providing an increased number of impressions for the identified user to achieve a promotional target with respect to the user, in which the impressions comprise presenting the identified user to other users in the computer-implemented matching system. The method further includes providing evidence to the identified user of each of the impressions during the promotional period; and providing at least one premium service to the identified user to enable the identified user to optimize use of the computer-implemented matching system. | 04-09-2015 |
20150100425 | System & Method of Delivering Collective Content Based Advertising - A system and method is disclosed for presenting relevant advertising to user search queries. The ads are based on content which is derived from a set of documents/pages from websites forming a collective. | 04-09-2015 |
20150106201 | METHOD OF DELIVERING A SEARCH ENGINE ADVERTISEMENT - The present invention relates to a method of delivering advertising content on search engines. The present invention provides a method of delivering a search engine advertisement on a user's computer. The method comprises steps of loading the search page with a search query field on a display of the user's computer, receiving one keyword from the user into the search query field, executing a search for the keyword and generating search result, displaying the search result in a Search Engine Result Page on the user's computer and replacing the pointer image on the display of the user's computer with a customized image. | 04-16-2015 |
20150112806 | SYSTEMS AND METHODS FOR FACILITATING BRAND INTEGRATION WITHIN ONLINE CONTENT AND PROMOTING THAT ONLINE CONTENT - Brand integration within online content and promoting that online content may be facilitated. A user may define search queries specifying parameter values of one or more parameters. In response to the user defined search queries, the system may identify sets of content producers having parameter values that satisfy the user defined search queries. The user may specify tasks for the identified sets of content producers. A first task may be related to creating online content and/or integrating an advertisement into online content. A second task may be related to promoting and/or endorsing the online content from the first task. The system may effectuate presentation of the user specified tasks to sets of content producers. | 04-23-2015 |
20150120445 | USER SUSCEPTIBILITY PROFILES IN MARKETPLACE ENVIRONMENTS - Systems, methods and media for susceptibility profiles in a marketplace environment are disclosed. In one example, a method comprises collecting transaction data relating to a plurality of participants performing transactions in a marketplace environment and identifying at least one transaction driver associated with an identified section of the transactions. Based on the identified at least one transaction driver, a susceptibility profile is created for a participant in the marketplace environment, the susceptibility profile including participant-related data pertaining to the at least one identified transaction driver. A request may be received from the marketplace participant to search for an item for sale in the marketplace environment. A presentation to the participant of items for sale satisfying the susceptibility profile of the participant may be made. | 04-30-2015 |
20150120446 | ADVERTISEMENT VOTING-BASED CAMPAIGNS IN SEARCH - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for determining that a voting user interface (VUI) is to be provided to a user, the VUI enabling a user to submit one or more votes in a voting-based campaign; receiving an advertisement; receiving search results that are responsive to a search query; and transmitting instructions to display the search results and the advertisement, the advertisement providing the VUI. | 04-30-2015 |
20150120447 | METHODS AND SYSTEMS FOR GENERATING DOMAIN NAME AND DIRECTORY RECOMMENDATIONS - A system receives an indication that an entity has obtained a first domain name. The system receives an indication as to an industry type associated with a website associated with the first domain name. Based on the received industry type, a set of keywords is selected which are related to products and/or services. An entity selection of one or more keywords from the set is received. Using the keyword selections, a keyword directory is identified and associated domain names identifying a product or service is identified. A domain recommendation is generated based at least in part on the identified domain names, wherein the respective second level domains include the identity of the entity. The domain recommendation is transmitted to the entity terminal. At least partly in response to an indication that the entity obtained the first recommended domain name, the first recommended domain name is included the identified keyword directory. | 04-30-2015 |
20150120448 | METASEARCH ENGINE FOR ORDERING AT LEAST ONE TRAVEL RELATED ITEM RETURNED IN COMBINED SEARCH RESULTS AND DATABASE RESULTS USING AT LEAST ONE UNSTRUCTURED QUERY AND AT LEAST ONE STRUCTURED QUERY ON MULTIPLE UNIQUE HOSTS AND AT LEAST ONE DATABASE QUERY ON AT LEAST ONE - A process for metasearching, comprising: receiving a request from a client device by a metasearch engine to send at least one search query to a plurality of unique hosts, the request associated with at least one travel related item that may be ordered; transforming the request into at least one unstructured query, at least one structured query, and at least one database query; sending each, respectively, to at least one unstructured data host, at least one structured data host, and at least one storage device comprising at least one database; receiving and combining search results from the plurality of unique hosts and at least one database result from the storage device; incorporating the combined results into a response; communicating the response from the metasearch engine to the client device; receiving another request from the client device for placing an order for the at least one item; processing the order. | 04-30-2015 |
20150120449 | SYSTEM AND METHOD FOR PRESENTING SEARCH RESULTS - System and method for presenting search results. Search results may be mixed and/or prioritized based on one or more criteria. Search results may be mixed and/or prioritized based on user profile data, preferred advertiser/merchant rankings or a combination thereof. Search results may presented to a viewer on a display device simultaneously along with broadcast and/or streaming content. The search results may be “pushed” to a client-side device and presented along with related broadcast content. Alternatively, the search results may be based on one or more user-provided search criteria. | 04-30-2015 |
20150127458 | MULTIMEDIA COMMUNICATION SYSTEM AND METHOD - Systems and methods are disclosed for creating, editing, sharing and distributing high-quality, media-rich web-based communications. The communications are created in a layered fashion that integrates user-selected text, colors, background patterns, images, sound, music, video, or other media. The systems and methods are used to generate, edit, broadcast, and track electronic presentations, brochures, advertisements (such as banner advertisements on highly trafficked media websites), announcements, and interactive web pages, without the need for the user to understand complex programming languages. | 05-07-2015 |
20150142565 | Targeting Content Based On Local Queries - Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for determining content based on a location. The method comprises: receiving a query; determining the query is a local query including determining a location associated with the query; when the query is a local query, determining one or more categories associated with the query; and using the query, the location, and the one or more categories to determine content responsive to the query. | 05-21-2015 |
20150142566 | Surfacing Product Listing Ads for Fresh Items - Systems, methods, and computer-readable media for providing fresh product listing advertisements in response to a search query are presented. More particularly, in response to receiving a search query, a plurality of search results are identified, which search results are relevant to the search query. Additionally, a first set of product listing advertisements is identified. A second set of product listing advertisements, which are fresh product listing advertisements, are also identified and combined into the first set. Upon generating the search results page, at least some of the identified search results and some of the product listing advertisements are included. At least one of the fresh product listing advertisements is included in the generated search results page. The at least one fresh product listing advertisement is tagged with an annotation indicating that the advertisement is a fresh product listing advertisement. | 05-21-2015 |
20150142567 | METHOD AND APPARATUS FOR IDENTIFYING ELEMENTS OF A WEBPAGE - A method for identifying elements of a webpage is provided. The method includes accessing, by an electronic device, a document object model (DOM) of the webpage. Changes applied to properties of a plurality of elements of the webpage across different media queries for different viewports are then analyzed using the DOM. The different viewports are of different sizes. Based on analyzing, ranking score is determined for each element. Elements having ranking score greater than a predefined threshold are identified as representative elements of the webpage. | 05-21-2015 |
20150149281 | APPARATUS AND METHOD FOR SYNCHRONIZING ADVERTISEMENTS - An apparatus and method for synchronising advertisements published on a group communications network with advertisements in a broadcast, the apparatus comprising: a receiver for receiving broadcast data; a communications interface in communication with a group communications network; a broadcast data content extractor adapted to derive search terms and advert data from the received broadcast data, the advert data relating to an advert received in the broadcast data, wherein on receipt of a query by a user of the group communications network, the query comprising one or more of the search terms, the communications interface publishes a group communication comprising at least a portion of the advert data on the group communications network. | 05-28-2015 |
20150293977 | INTERACTIVE SEARCH RESULTS - Based on a user's search query, a search result (such as a sponsored search result) can appear within a graphical user interface (GUI) of a client-side application, and the client-side application can provide a mechanism for user interaction with the search result. The GUI of the client-side application can be a page view of a web browser. The mechanism of the client-side application can occur within the same page view as the search result. For example, the mechanism can include a sub-GUI that extends out from the search result on the same page view as the search result. Also, the search result and/or the sub-GUI can be monetized. | 10-15-2015 |
20150294357 | PREFERENTIAL PLACEMENT OF PAID LISTINGS IN SEARCH ENGINE RESULTS - Embodiments of the claimed subject matter provide a method and system for preferential placement of paid listings in search engine results by sorting the results based on predominant criteria, an equivalence range for the predominant criteria, and subordinate criteria. | 10-15-2015 |
20150294360 | Clustering of Ads with Organic Map Content - A system and method for facilitating clustering of ads and map content, the method including receiving a request associated with a target region on a map from a user device, identifying an ad for display to a user based at least in part on the received search request, determining a location associated with an ad of the one or more ads, determining a region criteria based on the location of the ad, retrieving, one or more map content items having a location meeting the determined region criteria, comparing the ad and the retrieved one or more map content items to identify a map content item associated with the same entity as the ad and providing the ad and the identified map content item to the user at the user device, wherein the map content item is displayed as a single entity with an identifier of the map content item. | 10-15-2015 |
20150302475 | MANAGING, PUBLISHING AND TRACKING CONTENT FOR VIRTUAL STORE DISPLAY WINDOWS - In one aspect, method includes the step of receiving a request from a third-party website for information about a brand promoter. Another step includes receiving a context-based promotion from the brand promoter. Another step includes matching the context-based promotion with the context teen based on a similarity of the context term with the context-based promotion. Another step includes obtaining the context-based promotion from a context-based promotion database. Another step includes formatting the context-based promotion for display with a search result page of the third-party website, wherein the search result page comprises one or more listings of entities associated with the search key term. Another step includes instructing the third-party website to integrate the context-based promotion into a listing of a brand entity associated with the brand promoter on the search result page of the third-party website. | 10-22-2015 |
20150302476 | METHOD AND APPARATUS FOR SCREENING PROMOTION KEYWORDS - Candidate promotion keywords are selected. Features of the candidate promotion keywords are extracted. The features include at least one of a search engine feature, an effect feature of non-directed traffic, and a text feature. The features of the candidate promotion keywords are used as input data of a pre-established keyword screening model, and superior promotion keywords are obtained according to a prediction result of the keyword screening model. | 10-22-2015 |
20150304819 | Systems and methods to determine the name of a physical location visited by a user of a wireless device using Bluetooth transmitters configured to transmit identification numbers - In general, the invention relates to methods and systems that record the location of a user and determine the corresponding physical named location (e.g. business location) visited by the user. A network includes a server programmed with a database of location information, a database of user information, payment account information, and a wireless communication system capable of communicating with the user's mobile device. The location of the mobile device is ascertained and recorded. The system determines the physical named location (e.g. business location) visited by the user. Bluetooth, wireless transceivers are placed throughout the business location. The mobile device connects to the wireless transceivers with the best signal (e.g., the closest one), or is scanned by a wireless scanner, and the user's location in the store is determined. Targeted content based upon the location of the user in the store is sent to the user. | 10-22-2015 |
20150317678 | SYSTEMS AND METHODS FOR SELECTING AND DISPLAYING ADVERTISEMENTS IN ASSOCIATION WTIH IMAGE BASED SEARCH RESULTS - A computer-implemented method that includes submitting, to a content server, a request for page content, receiving, from the content server, the page content, displaying, via a graphical user interface, the page content, determining whether a user has viewed the page content for at least a threshold period of time, sending to an advertisement server, in response to at least determining that the user has viewed the page content for at least the threshold period of time, an ad-request for an advertisement to be displayed in association with the page content, the ad request specifying keywords associated with the page content displayed, receiving, from the advertisement server, an advertisement based on the keywords, and displaying the advertisement via the graphical user interface. | 11-05-2015 |
20150317685 | VIRTUAL BILLBOARD DISPLAY ON A MOBILE DEVICE - A method, system, and apparatus are directed to providing advertising information to a mobile device over a network. A request is received from the mobile device. The request may comprise a query, geo-location information, and/or a user preference. If the request comprises the query, a search result is generated based on a search for the received query and/or the received geo-location information. At least one virtual billboard is determined, wherein the at least one virtual billboard is in proximity with a first geo-location identified by the received geo-location information and/or a second geo-location associated with the search result. The virtual billboard may also be based on a type of the virtual billboard, a time, a user preference (criterion), and/or a keyword included in the query. The virtual billboard is provided to the mobile device. An advertising usage is recorded for the provided virtual billboard. | 11-05-2015 |
20150317717 | COMPUTER AIDED SHOPPING WITH REVIEWS SYSTEM - The claimed system and method allows a user to set up a variety of preferences to receive information about products and services. In a store, a customer may select a product and the system may use those preferences to serve data that has been determined to be relevant to the users. The user may select a broadcast list to receive the request and the system may rank and sort the responses based on relevance to the specific user. | 11-05-2015 |
20150324846 | USING CARD-LINKED OFFER DATA TO DETECT USER INTERESTS - Aspects of the present invention utilize card-linked offer data to determine a user's interests. In one aspect, the card-linked offer data is analyzed by a card-linked offer system to determine user interests. The user interests are then transferred to other applications, such as a search engine or advertising system, that use the interest information to select relevant content. In another aspect, the card-linked offer data is transferred to other applications that use the data to determine user interests. The card-linked offer data may be combined with other information, such as a user's browsing history, search history, social network posts, and such, to determine a user's interest. | 11-12-2015 |
20150324847 | ATTRIBUTION OF RESPONSES TO ADVERTISING - A facility for analyzing electronic advertising is described. The facility determines that a particular client device has been used to activate a first advertising message for a particular cause. In response, the facility identifies a second advertising message for that cause that was presented on the same client device at a time before the first advertising message was activated. In response, the facility determines that the activation of the first advertising message is at least partly attributable to the presentation of the second advertising message. | 11-12-2015 |
20150324848 | Dynamic Presentation of Targeted Information in a Mixed Media Reality Recognition System - A context-aware targeted information delivery system comprises a mobile device, an MMR matching unit, a plurality of databases for user profiles, user context and advertising information, a plurality of comparison engines and a plurality of weight adjusters. The mobile device is coupled to deliver an image patch to the MMR matching unit which in turn performs recognition to produce recognize text. The recognized text is provided to a first and second comparison engines to produce relevant topics and relevant ads. The relevant topics and relevant ads are adjusted with information from a user context database including information such as location, date, time, and other information from a user profile. The third comparison engine compares the relevant topics and relevant ads to produce a set of final ads that are most related to the topics of interest for the user and delivered for display on to the mobile device. | 11-12-2015 |
20150332322 | ENTITY SPONSORSHIP WITHIN A MODULAR SEARCH OBJECT FRAMEWORK - A modular search object framework can provide modular search results including sponsored entity search results. The framework includes circuitry that outputs an interactive entity section based on an online search. The interactive section or at least parts of the section may be sponsored by one or more entities. The interactive section includes a plurality of moveable visual objects, such as cards that can be shuffled, flipped, or swiped around. The visual objects and features associated with the objects may be monetized. | 11-19-2015 |
20150332323 | SERVER AND PROGRAM - A server includes merchandise extraction means for extracting specific merchandise regarding which information is provided to a customer from a plurality of merchandise items on the basis of customer information which is registered in relation to the customer, first delivery means for delivering first content for the specific merchandise to a first electronic apparatus used by the customer, and second delivery means for delivering second content for the specific merchandise to a second electronic apparatus used by a store staff member. The first delivery means delivers the first content corresponding to the changed second content to the first electronic apparatus in response to a request for changing the second content from the second electronic apparatus. The second delivery means delivers the second content corresponding to the changed first content to the first electronic apparatus in response to a request for changing the first content from the first electronic apparatus. | 11-19-2015 |
20150332622 | Automatic Theme and Color Matching of Images on an Ambient Screen to the Surrounding Environment - Systems, methods, and computer readable storage mediums are provided for automatically matching the theme of an image on an ambient screen to its surroundings. In some implementations, one or more real time environmental conditions of a room in which a primary display screen is located are evaluated. The primary display screen is controllable by computer system via a network or a client device coupled to it. The environmental conditions include the current time, the current date, the current season, the geographic location, the ambient light level and color temperature, and/or the ambient sound level. A design style associated with the room is identified. Then a media content item having visual characteristics based on the design style and the environmental conditions is sent to the primary display screen for display. | 11-19-2015 |
20150348106 | DYNAMIC CONTENT ITEM CREATION - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing a customized content item. A method includes: receiving a content request; identifying one or more user device attributes and/or a context of the request; identifying a content item having distribution parameters matching the context and/or user device attributes and including one or more variables that are resolved based on the context or the one or more user device attributes; selecting, as modifying data, a subset of feed data to which the one or more variables for the content item will be resolved, including: identifying the feed data, evaluating the feed data to locate the subset; and selecting the modifying data; and modifying the content item, at least in part, by including, in place of the one or more variables, the selected modifying data; and providing the modified content item in response to the request. | 12-03-2015 |
20150348107 | SYSTEMS AND METHODS FOR ADVERTISING USING SPONSORED VERBS AND CONTEXTS - A system stored in a non-transitory medium executable by processor circuitry is provided for generating sponsored verbs and contexts. The system includes interface circuitry for receiving a search query from a user device and query processing circuitry for identifying search results comprising entity search result objects and non-entity search result objects related to the search query. Targeting circuitry determines a set of verb keywords associated with the search result objects and analytics circuitry selects one or more sponsored verbs for at least one entity or non-entity search result. Display logic circuitry is communicatively coupled to the interface circuitry and dynamically generates interface elements for each of the one or more sponsored verbs, and displays, in response to the search query, the interface elements as a sub-component of the at least one entity or non-entity search result. | 12-03-2015 |
20150348108 | SYSTEM AND METHOD OF ELECTRONIC SEARCHING AND ADVERTISING - A system of electronic searching and advertising includes a computer processor, a network interface configured to connect the processor to a search box of a network application, an input device configured to receive search string input from a user, a display device configured to display search string preview results of the network application to the user as the user enters the search string input in the input device, and a non-transitory physical medium. The medium has instructions stored thereon that, when executed by the processor, causes the processor to receive from the input device a partial search string entered by the user, display on the display device relevant search string preview results from the network application based on the partial search string, and display on the display device an advertisement as an extension of the search box concurrently with the displayed search string preview results. | 12-03-2015 |
20150348109 | INTENT-DRIVEN TARGETING IN SOCIAL NETWORK ADVERTISING - A method for user targeting in a social advertising platform, the method comprising using at least one hardware processor for: linking between interaction of users with search engine advertisements and profiles of the users in a social network; and targeting the users, within a social advertising platform associated with the social network, based on (a) the interaction of the users with the search engine advertisements, and (b) social targeting criteria associated with the users. | 12-03-2015 |
20150365305 | DOMAIN NAME SYSTEM TRAFFIC ANALYSIS - Systems, apparatus, and methods for selecting a domain name from a plurality of domain names. A set of network traffic data for a plurality of domain names is accessed. A change in network traffic is determined based on the set of network traffic data. The change in network traffic of each of the plurality of domain names is compared with each other. At least one domain name of the plurality of domain names is selected based on the comparing of the change in network traffic of each of the plurality of domain names with each other. An action relating to the domain name of the plurality of domain names that was selected is performed. | 12-17-2015 |
20150371262 | Internet Search Engine Advertisement Optimization - The present invention enhances the internet search experience for buyers researching their next vehicle purchase using an internet search engine. Specifically, some embodiments allow for the optimization of online ad campaigns so that internet search results yield sponsored advertisements in particular relevance to search inquiries. In some cases, an ad campaign has one or more ad groups, each ad group associated with positive keywords and negative keywords, ad creative, and a dynamic landing page. The hierarchical structure of the ad campaigns allows the advertiser to funnel searches to the most relevant advertisements. | 12-24-2015 |
20150371263 | Generating Advertisements For Search Results That Reference Software Applications - Techniques include receiving a search query from a user device and performing a search of a data store using the query. The data store includes function records that each include an application access mechanism (AAM) that specifies a native application and indicates one or more operations for the application to perform, and application state information (ASI) that describes a state of the application after it has performed the operations. The techniques further include identifying a function record during the search based on matches between terms of the query and terms of the ASI of the function record. The techniques include selecting the AAM of the identified function record, and determining that the native application specified by the AAM is unavailable on the user device. The techniques also include generating an advertisement for the unavailable application and transmitting the AAM and the advertisement to the user device. | 12-24-2015 |
20150371264 | Providing Advertisements from Related Search Queries - Methods, systems and apparatus for identifying advertisements previously presented when processing related search queries related to a submitted search query, and providing the advertisements identified from the related search queries for presentation on a search results page for the submitted search query. | 12-24-2015 |
20150379570 | Presenting Advertisement Content During Searches Of Digital Receipts - The present invention extends to methods, systems, and computer program products for presenting advertising content during searches of digital receipts. Advertising content can be presented at a user interface used to search digital receipts. During character by character input of a search term, input characters are detected as entered. Prior to completely entering the search term, detected characters can be transmitted from a customer device to an advertising system. The advertising system can match the characters to one or more advertisements. The advertising system can return the one or more advertisements back to the customer device. The customer device can present the one or more advertisements at the user interface. | 12-31-2015 |
20150379571 | SYSTEMS AND METHODS FOR SEARCH RETARGETING USING DIRECTED DISTRIBUTED QUERY WORD REPRESENTATIONS - A system stored in a non-transitory medium executable by processor circuitry is provided for generating retargeting keywords based on distributed query word representations. The system includes one or more system databases storing historical web search data. Search retargeting circuitry receives requests to generate sets of retargeting keywords related to one or more categories of an advertisement campaign and pre-processing circuitry retrieves a set of historical web search data related to the one or more categories of the advertisement campaign. Modeling circuitry further applies one or more computational linguistic models to the retrieved set of historical web search data and generates distributed query word representations from the retrieved set of historical web search data. Keyword generator circuitry generates a list of retargeting keywords related to the one or more categories of the advertisement campaign using the generated distributed query word representations. | 12-31-2015 |
20150379572 | METHOD FOR IDENTIFYING BUNDLED SOFTWARE AND APPARATUS THEREFOR - A method for identifying bundled software and an apparatus therefor. The method comprises: detecting a user interface for software installation; acquiring text information on the user interface; determining whether bundled software exists; and, based upon the determination, extracting the name and amount of bundled software from the text information and prompting the name and the amount of the bundled software. The embodiments may identify bundled software before installing software and avoid starting the bundled software process, having the effect of anti-bundling on the bundled software in advance. By extracting the name of the bundled software, acquiring the amount of bundled software, and prompting the name and amount of the bundled software, a user is able to determine whether to install the bundled software according to his or her requirements, thereby improving the autonomous right of selection of the user in the process of installing software. | 12-31-2015 |
20160005084 | SYSTEMS, METHODS, AND COMPUTER PROGRAM PRODUCTS FOR USER-SPECIFIC PRODUCT RELATED ACTIVITY - A system, method, and computer program product for aggregating product related activity from across a plurality of e-commerce entities is provided. The method comprises receiving, at a product aggregation service provider, data identifying a product at an e-commerce entity connected with activity by a user; associating the product with at least one user profile maintained by the product aggregation service provider; determining the geo-location of a user device being within the vicinity of a physical store location associated with the e-commerce entity; and transmitting, to a user device of the store, at least a portion of the user profile of the user for display to a staff member of the store. | 01-07-2016 |
20160012482 | Cross-Vertical Distribution of Sponsored Content | 01-14-2016 |
20160019588 | System and Method for Displaying Search Results - A computer implemented method of presenting search results, the method comprising the steps of receiving a search query from a client; using the search query, searching a first database of pay-per-click display items to generate a set of pay-per-click search results that match the search query; using the search query, searching a second database of cost-per-impression display items to generate a set of cost-per-impression search results that match the search query; sending returned pay-per-click search results, comprising at least a subset of the set of pay-per-click search results, if any, and returned cost-per-impression search results, comprising at least a subset of the set of cost-per-impression search results, if any, to the client. | 01-21-2016 |
20160019589 | RETARGETING IN A SEARCH ENVIRONMENT - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. A method can include receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each retargeted content item is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided. | 01-21-2016 |
20160027051 | Clustered Property Marketing Tool & Method - A home improvement services targeting system includes logic configured to identify and create clusters of candidate properties having similar service needs. Candidate properties are determined using a variety of rating data secured from different sources to maximize uptake of hyper-local, hyper-targeted goods and services. | 01-28-2016 |
20160027062 | METHOD OF AND SYSTEM FOR PROVIDING A CLIENT DEVICE WITH PARTICULARIZED INFORMATION WITHOUT EMPLOYING UNIQUE IDENTIFIERS - Method of providing a client device with particularized information in respect of a group of persons to which a user of the client device belongs, without employing a unique identifier with respect to the user or the client device, comprising: receiving by at least one server from the client device a request for first information from at least one network resource; receiving by the at least one server from the client device a user profile in respect of the user of the client device, the user profile including no unique identifier with respect to the user or the client device; and sending by the at least one server to the client device second information particularized in respect of the group of persons to which the user of the client device belongs, the second information being based at least in part on the user profile. | 01-28-2016 |
20160034956 | PRESENTING TARGETING CRITERIA OPTIONS FOR INCLUSION IN TARGETING CRITERIA ASSOCIATED WITH CONTENT ITEMS - An online system allows content items to be targeted based on interests associated with users. When the online system receives a request to specify targeting criteria associated with a content item, the online system provides an interface to specify targeting criteria. As the online system receives input specifying an interest for inclusion in targeting criteria, the online system retrieves stored interests associated with online system users. Each interest stored by the online system is associated with a type. For example, a type associated with a stored interest indicates whether the interest is from a set of user-generated keywords, from a set of semantic topics mapped from the keywords, or from a set of manually curated broad categories. To avoid confusion from overlap in the types of interests, the online system applies rules to stored interests matching at least a portion of the input to select a set of interests. | 02-04-2016 |
20160034957 | Generating Advertisements for Search Results Associated With Entities Based on Aggregated Entity Bids - Techniques include receiving a search query, identifying access mechanisms (AMs) specifying states of software applications based on the query, selecting first and second subsets of the AMs, generating search results based on the first subset, and determining whether an AM included in the second subset is associated with a highest total advertisement (ad) bid price and/or number among AMs of the second subset. An AM may be associated with one or more ad bid prices and/or numbers via one or more advertisers each associating the AM with an ad bid price when the AM references an entity specified by the advertisers. The techniques include, in the event an AM of the second subset is associated with the highest total ad bid price and/or number, generating an advertised search result based on the AM and transmitting the search results and the advertised search result, and otherwise, transmitting only the search results. | 02-04-2016 |
20160034958 | Generating Advertisements For Search Results That Are Associated With Entities - Techniques include receiving a search query from a user device, identifying access mechanisms based on the search query, each access mechanism specifying a state of an application, and selecting first and second subsets of the access mechanisms. The techniques include generating search results based on the first subset. The techniques also include determining whether an access mechanism included in the second subset is associated with an advertisement bid price. In some examples, an advertiser may associate an access mechanism with an advertisement bid price if the access mechanism references an entity specified by the advertiser. The techniques include, in the event an access mechanism included in the second subset is associated with an advertisement bid price, generating an advertised search result based on the access mechanism, and transmitting the search results and the advertised search result to the user device, and otherwise, transmitting the search results to the user device. | 02-04-2016 |
20160042393 | FACILITATING CLIENT-SIDE MANAGEMENT OF ONLINE ADVERTISING INFORMATION, SUCH AS ADVERTISING ACCOUNT INFORMATION - A client-side editing application allows advertisers and/or customer service representatives to easily and efficiently view, navigate, and edit ad accounts, even those with large numbers of campaigns, ad_groups, keywords and ad creatives. Information viewable in a user interface screen may be limited in scope by a node selection of a hierarchical tree representation of ad account information and limited in type by a tab selection. Ad information, represented in table rows, may be cut, copied and/or moved among different ad groups and ad campaigns. | 02-11-2016 |
20160048873 | OBTAINING AN AD RELATED TO A SEARCH QUERY - Systems, methods, and machine-readable media for obtaining a content item from a content server. The system may be configured to transmit, to a content server, a request for a content item, the request comprising search terms, determine a first query characteristic based on the search terms, and transmit, to the content server subsequent to the transmitting of the request, the first query characteristic. The system may further be configured to receive the content item from the content server, wherein the content item was selected by the content server from a plurality of content items based on at least one of the search terms or the first query characteristic. | 02-18-2016 |
20160048874 | A REAL ESTATE PROPERTY CONTENT SYSTEM, METHOD AND COMPUTER READABLE MEDIUM - Systems, methods and computer readable media are for use with databases and selected real estate advertisements presented by search engines in response to input from users. They enable receipt of real estate pass-through data, and automatic determination of: predefined information corresponding with the real estate advertisements; and real estate hotlist queries based thereon and on the real estate pass-through data. They enable sending the real estate hotlist queries to the databases and, in response, determination and receipt of real estate property listing data and market information for presentation to the users. The real estate property listing data and market information are automatically processed to determine a real estate hotlist output for presentation to the users. Thus, the real estate advertisements and the input are used to automatically determine the real estate property listing data and market information for presentation to the users. | 02-18-2016 |
20160048875 | ENTITY BASED SEARCH ADVERTISING WITHIN A MODULAR SEARCH OBJECT FRAMEWORK - A modular search object framework can provide monetization of entity based content. Such a framework can include circuitry configured to manually or automatically link monetized search terms with entities, so that the entities can be monetized without additional bids on the entities. Once the framework generates such links, advertisers may continue to bid on search terms, and create new links or change initial links. Also, through the framework advertisers may bid on an entity that can encompass a set of associated search terms. For example, instead of bidding on a great number of search terms, an advertiser can bid on a few entities that include at least a majority of the associated search terms. With such functionality, the workload of the advertiser can be greatly reduced. | 02-18-2016 |
20160055530 | Methods and Apparatus For Serving Relevant Advertisements - The relevance of advertisements to a user's interests is improved. In one implementation, the content of a web page is analyzed to determine a list of one or more topics associated with that web page. An advertisement is considered to be relevant to that web page if it is associated with keywords belonging to the list of one or more topics. One or more of these relevant advertisements may be provided for rendering in conjunction with the web page or related web pages. | 02-25-2016 |
20160055543 | METHOD AND SYSTEM FOR SOCIAL MEDIA SALES - A system and method to match product supply with demand by identifying potential customers on social media. The system comprising a database, a social search module, a lead analysis module, a customer engagement module, a transaction module, a blog integration module and an inventory classification module, where the database and the modules are all communicatively coupled to each other. | 02-25-2016 |
20160063551 | THREE DIMENSIONAL PROXIMITY RECOMMENDATION SYSTEM - In various example embodiments, systems and methods to provide proximity recommendations are provided. In example embodiments, data representing prioritized recommendations for a user is received. The data representing the prioritized recommendations is used to generated a composite visual representation by embedding select prioritized recommendations into a visual representation. The composite visual representation presents a higher prioritized recommendation in a more spatially prominent manner than a lower prioritized recommendation. The composite visual representation is then presented to the user. | 03-03-2016 |
20160063552 | PROVIDING A MODIFIED CONTENT ITEM TO A USER - Methods and systems for generating a content item associated with search results and, based on a subsequent return to the search results, providing the content item in a modified manner. | 03-03-2016 |
20160063558 | SHORT DISTANCE USER RECOGNITION SYSTEM, AND METHOD FOR PROVIDING INFORMATION USING SAME - Disclosed are a system for identifying a user at a close range and an information providing system and method using the same, and more particularly to a close-range user identification system and an information providing system and method using the same, in which at least one user located at a close range visible to a client's naked eyes is searched and identified through a network or close-range communication directing, and opened information of the at least one identified user or a location-based advertisement is given to the at least one searched user. | 03-03-2016 |
20160071154 | THREE-DIMENSIONAL TAXONOMY SERVER FOR IDENTIFYING A LOCATION BASED ON A THREE-DIMENSIONAL POSITION OF A CLIENT DEVICE - A three-dimensional taxonomy server is operative to identify the location of a client device based on three-dimensional positional information received from the client device. The three-dimensional positional information may include global positioning system coordinates, an Internet Protocol address, cellular network information, or any other type of three-dimensional positional information. The three-dimensional taxonomy server may operate in conjunction with another server, such as an advertising server or business search server, to deliver contextual content based on the location of the client device. The contextual content may include a targeted advertisement, a targeted search result, or other type of contextual content. | 03-10-2016 |
20160078479 | Generating an Advertisement Associated with a Multi-Party Communication Session and a Named Topic - A system and method for generating an advertisement are disclosed. In one embodiment, the system includes a display document request receiver module, an ad selection module, a topic determination module and an ad display module. The display document request receiver module receives a request for a display document associated with a keyword signal. The ad selection module selects, based at least in part on the keyword signal, an advertisement that is associated with a multi-party communication session and at least one named topic. The topic determination module selects a named topic based at least in part on a topic specifying input. The ad display module provides the selected advertisement including the selected topic and a selection element for selecting the communication session associated with the advertisement for display. Multiple topics may be associated with one communication session and therefore one of those topics may be displayed based on an input. | 03-17-2016 |
20160078480 | System & Method of Delivering Content Based Advertising - A system and method are disclosed for presenting relevant advertising to user search queries. The ads can be selected by reference to an underlying content presented in organic search results. The ads can be combined and supplemented with conventional keyword/pay for placement type services to improve ad performance. The system can also be used for testing content related ads in advance of their presentation to potential third party partners in an advertising campaign. | 03-17-2016 |
20160078500 | HEALING-ADVERTISEMENT SYSTEM BASED ON NETWORK - Provided is a healing advertisement system based on a network, in which an advertising expense provided by an advertiser is donated, a consumer, who consumes time while viewing an advertisement, actively donates, and a non-profit or done organization easily registers a donation program. The healing advertisement system allows consumers to proactively select the donation program and proceed with the donation and to access the donee. The satisfaction of the donation is increased since the donation is proactively performed. According to the healing advertisement system, a donee group easily implements a donation program by easily making the donation program in public. | 03-17-2016 |
20160086224 | SYSTEM FOR CONTEXTUALIZING MAP SELECTIONS - A system for contextualizing map selections may include one or more processors and a memory. The one or more processors may provide for display a map comprising a plurality of objects related to a query associated with a user. The one or more processors may receive a selection of one of the plurality of objects of the map. The one or more processors may retrieve an advertising content item based at least in part on the received selection of the one of the plurality of objects and the query. | 03-24-2016 |
20160086225 | DEEP APPLICATION CRAWLING - The deep application crawling technique described herein crawls one or more applications, commonly referred to as “apps”, in order to extract information inside of them. This can involve crawling and extracting static data that are embedded within apps or resource files that are associated with the apps. The technique can also crawl and extract dynamic data that apps download from the Internet or display to the user on demand, in order to extract data. This extracted static and/or data can then be used by another application or an engine to perform various functions. For example, the technique can use the extracted data to provide search results in response to a user query entered into a search engine. Alternately, the extracted static and/or dynamic data can be used by an advertisement engine to select application-specific advertisements. Or the data can be used by a recommendation engine to make recommendations for goods/services. | 03-24-2016 |
20160092921 | TARGETED ADVERTISEMENTS FROM INTENDED RECIPIENT PREDICTIONS DERIVED FROM USER INFORMATION - A method of generating a targeted advertisement by identifying a target criteria from an entry of a search history associated with a user, identifying an intended recipient based on social information associated with the user and the target criteria, and associating at least one item with the intended recipient by analyzing the social information and the target criteria. Further, the method includes outputting as advertisement information the at least one item and at least one of a plurality of advertisement recipients. The advertisement information enables the generation of the targeted advertisement and the at least one item is utilized in the targeted advertisement. | 03-31-2016 |
20160092922 | TARGETED ADVERTISEMENTS FROM INTENDED RECIPIENT PREDICTIONS DERIVED FROM USER INFORMATION - A method of generating a targeted advertisement by identifying a target criteria from an entry of a search history associated with a user, identifying an intended recipient based on social information associated with the user and the target criteria, and associating at least one item with the intended recipient by analyzing the social information and the target criteria. Further, the method includes outputting as advertisement information the at least one item and at least one of a plurality of advertisement recipients. The advertisement information enables the generation of the targeted advertisement and the at least one item is utilized in the targeted advertisement. | 03-31-2016 |
20160098751 | Systems and Methods for Dominant Attribute Analysis - Systems and methods for generating and enhancing advertising campaigns and web content using dominant attribute analysis in accordance with embodiments of the invention are disclosed. In one embodiments, a product advertising server system includes a processor and a memory connected to the processor and storing a product advertisement generation application, wherein the product enhancement generation application directs the processor to obtain product feed data, determine category data based on the obtained product feed data, identify dominant attribute data based on the category data, generate a set of product title data based on the dominate attribute data and the product feed data, and store the generated product title data using the memory. | 04-07-2016 |
20160098752 | Sponsored Search Queries on Online Social Networks - In one embodiment, a method includes receiving, from a client system of a first user, a text query inputted by the first user, generating a plurality of structured queries based on the text query, each structured query comprising references to one or more objects associated with the online social network, wherein at least one of the structured queries is a sponsored query comprising a reference to an object associated with an advertiser, and sending, to the client system responsive to receiving the text query, one or more suggested structured queries for display to the first user, wherein at least one of the sent structured queries is a sponsored query. | 04-07-2016 |
20160104195 | SYSTEM AND METHOD OF PROVIDING INFORMATION BASED ON STREET ADDRESS - A system and method is provided that infers a user's intent when the user searches for a particular address or other geographic location. In that regard, the system and method may select advertisements in response to a user searching for street addresses. The advertisements may be selected by searching for advertisements that match search terms associated with the street address. If no search terms are associated with the street address, the system and method may determine whether the street address is associated with a point of interest. If the address is associated with a point of interest, the name of the point of interest may be utilized as the search term. | 04-14-2016 |
20160104196 | APPARATUS, SYSTEM AND METHOD FOR A BRAND AFFINITY ENGINE USING POSITIVE AND NEGATIVE MENTIONS AND INDEXING - A computer-based search engine for performing a search for a keyword, comprising a result responsive to a search, a database comprising a plurality of terms organized by categories wherein at least one of the categories includes the keyword, and relational ones of the plurality of terms to the keyword; a heuristic engine comprising a plurality of rules which, when executed by a processor, applies the rules in accordance with the relational ones of the plurality of terms to a networked site to assess the keyword as a primary subject of the networked site. | 04-14-2016 |
20160104212 | COMPUTER IMPLEMENTED SYSTEM FOR MANAGING ADVERTISEMENTS AND A METHOD THEREOF - A computer implemented system and method for management of advertisements is disclosed. The system provides effective and efficient management of advertisements. The system provides for effective collaboration of online advertisements and offline advertisements. The system collects advertisements from online resources as well as offline resources, and subsequently converts offline advertisements into online advertisements based on image processing techniques. Further, the system generates advertisements which encompass an optimum fit into the target website, subsequent to analyzing the layout of the target website to identify the advertisements that best suit the target website. | 04-14-2016 |
20160110766 | SYSTEM AND METHOD OF DISPLAYING SOCIAL ADS ALONG WITH ORGANIC OR PAID SEARCH RESULTS - Automated processes gather information about a user from social media sources and store this information in association with the user's identity within a repository. A search engine receiving search query terms from a user can retrieve this information from the repository and can query an advertisement database using keywords derived from the information in order to obtain “social advertisements.” The search engine can generate a search results web page in which the social advertisements are distinguished from other types of advertisements that might also be included in the page. The search engine can send the web page to the user's device in response to a user's original search query. The user's experience is enhanced by the presentation of the social advertisements, which, because they can be based on information that the user himself has posted on-line, can be more likely to interest the user than other kinds of advertisements are. | 04-21-2016 |
20160110767 | COUPON PROVIDER - One or more methods and/or techniques for coupon providing is provided herein. A user, of a client device, may search for an entity (e.g., a consumer product and/or service). The entity may be associated with a domain (e.g., a business that offers the entity for purchase). An advertisement associated with the entity and/or the domain may be identified. A coupon associated with the advertisement for the domain may be identified. The coupon may be applicable to the entity. The advertisement and the coupon may be provided on a webpage. | 04-21-2016 |
20160110779 | METHOD, SYSTEM AND RECORDING MEDIUM FOR PROVIDING SEARCH FUNCTION AND SEARCH RESULT ON MOBILE MESSENGER - A search result providing method includes providing a search function on a messenger and information associated with stores as a search result, analyzing a quality factor indicating a store quality associated with the messenger with respect to each store, and sorting the search result by determining a ranking of a store based on the quality factor. | 04-21-2016 |
20160117727 | ADAPTIVE RETARGETING - Described herein are solutions for improving ad retargeting. For example, described herein are solutions for improving ad retargeting amongst various online marketing channels, such as search engine and native advertising marketing channels. The solutions can include adaptive ad retargeting. Adaptive ad retargeting can be beneficial in that it can solve the problem of ineffectively predicting which search terms to associate with advertising, such as in a more conventional process of selecting search terms in a search engine marketing campaign. Instead, for example, these technologies can identify behavior of individuals who have already interacted with certain advertising online, so that when similar behavior occurs by those individuals or other users, ads can be retargeted to such users effectively according to the similar behavior. | 04-28-2016 |
20160117728 | APPARATUS AND METHOD FOR PROVIDING SEARCH SERVICE AND COMPUTER PROGRAM THEREFOR - A search service providing apparatus including a memory configured to store computer-readable instructions, and one or more processors configured to execute the instructions to receive a search request including input data from a user terminal, the input data including a keyword, generate a search result in response to the input data, the search result including a keyword-related advertisement and a route code corresponding to the keyword-related advertisement, transmit the search result to the user terminal, monitor a user event with regard to the route code, and determine fees to be charged on the keyword-related advertisement, based on the user event may be provided. | 04-28-2016 |
20160117729 | METHOD AND APPARATUS FOR PROVIDING SEARCH CAPABILITY AND TARGETED ADVERTISING FOR AUDIO, IMAGE, AND VIDEO CONTENT OVER THE INTERNET - The present invention provides an apparatus and method for extracting the content of a video, image, and/or audio file or podcast, analyzing the content, and then providing a targeted advertisement, search capability and/or other functionality based on the content of the file or podcast. | 04-28-2016 |
20160117732 | User Need Estimation On Mobile Device And Its Applications - Methods, program products and systems of user need estimation on mobile device and its applications are disclosed. For example, a method includes: collecting a plurality of information items on a mobile device at or around a given time; determining, using the collected information items, a likely mode of the activities of a person who at said given time is in close physical proximity to the device, the likely mode being one or more modes among three or more predetermined possible modes; and performing, in response to the likely mode or intermediate results of the determination, a predetermined task. | 04-28-2016 |
20160117738 | DISTRIBUTING MOBILE ADVERTISEMENTS - A method of generating relevant promotional materials for transmission to a mobile device includes receiving a query from the mobile device, identifying a plurality of advertisements associated with an advertiser-directed delivery parameter that match parameters for the mobile device, and generating a response to the query comprising search results and the plurality of advertisements. | 04-28-2016 |
20160125087 | SYSTEMS AND METHODS FOR SEMANTIC KEYWORD ANALYSIS - In various embodiments, a method for generating from one or more keywords a list of related topics for organic search includes receiving, by a topic tool, an input of one or more keywords for which to generate a list of related topics. The method may further include acquiring, by a crawler, content from a plurality of different web content sources via one or more networks. The method may also include applying, by the topic tool, to the acquired content an ensemble of one or more key phrase extraction algorithms, one or more graph analyses algorithms and one or more natural language processing algorithms to identify a set of semantically relevant topics scored by relevance. The method may also include generating, by the topic tool, from the set of semantically relevant topics, a knowledge graph of related topics for the input of the one or more keywords. The method may further include outputting, by the topic tool based at least partially on the knowledge graph, an enumerated list of topics ranked by at least a relevance score. | 05-05-2016 |
20160125462 | SYSTEMS AND METHODS FOR SEMANTIC KEYWORD ANALYSIS FOR PAID SEARCH - According to various embodiments, a method for generating from one or more keywords a list of recommended keywords for using in paid search advertising includes identifying, via a tool, one or more keywords to be used in a paid search advertising campaign at an identified website. The method may further include acquiring, by a crawler, content from a plurality of different web content sources via one or more networks. The method may also include applying, by the tool, to the acquired content an ensemble of one or more key phrase extraction algorithms, one or more graph analyses algorithms and one or more natural language processing algorithms to identify a set of semantically relevant keywords ranked by a relevance score. The method may further include generating, by the tool from the set of semantically relevant keywords, a knowledge graph of recommended keywords to replace or supplement the one of more keywords. The method may further include outputting, by the tool based at least partially on the knowledge graph, an enumerated list of recommended keywords to one of replace or supplement the one or more keywords to be used for the paid search advertising campaign at the identified website. | 05-05-2016 |
20160140637 | Providing For-Pay Content Via A Web-Based Searching System - A websearch system for providing content to users may include a content provider, a user account interface, and a web-based search engine module. The content provider interface may facilitate interactions with content providers for preparing for-pay content for availability via web-based searching. The user account interface may facilitate the registration of end users for receiving for-pay content via web-based searching. The web-based search engine module may receive search parameters from a user; rank respective for-pay content items based on price, user feedback regarding the for-pay content and/or the relevant content provider, and/or information related to content-related disputes; identify search results that include for-pay content items; display particular search results including at least one of the for-pay content items; and provide the user access to the particular for-pay content item; wherein the user is charged a specified price for access to the selected for-pay content item. | 05-19-2016 |
20160148261 | SYSTEM FOR CONTEXTUALIZING GEOCODABLE QUERIES - A system for contextualizing geocodable queries may include one or more processors and a memory. The one or more processors may receive a search term associated with a user. The one or more processors may determine whether the search term is geocodable. If the search term is geocodable, the one or more processors may determine a previous query associated with the user, and retrieve an advertisement based at least in part on the search term and the previous query. If the search term is not geocodable, the one or more processors may retrieve an advertisement based at least in part on the search term and exclusive of the previous query. In one or more implementations, at least partially contemporaneous to retrieving the advertisement, the one or more processors may retrieve a search result. | 05-26-2016 |
20160148262 | Providing Additional Functionality as Advertisements with Search Results - A method includes receiving advertisement data from a plurality of advertiser devices and generating advertisement records in a data store based on the advertisement data. Each of the advertisement records includes an entity name associated with an advertisement, an action associated with the advertisement, and a bid price. The method further includes receiving an advertisement request from a search system, the advertisement request including an entity name and an action associated with an application state included in a set of search results generated by the search system. Additionally, the method includes selecting an advertisement record having the entity name indicated in the advertisement request and having a different action than the action indicated in the advertisement request, generating an advertisement result based on the selected advertisement record, and transmitting the advertisement result to the search system. The advertisement result is configured to be included in a search result. | 05-26-2016 |
20160148263 | INFORMATION PROVISION SYSTEM, SPECIFIC-INFORMATION GENERATION DEVICE, AND SPECIFIC-INFORMATION GENERATION METHOD - An information provision system includes a first history collection device, a second history collection device, and a specific-information generation device. The specific-information generation device includes a history collector that acquires first history information and second history information, and a specific-information generator that generates specific information regarding an attribute and a preference of a user, based on the first history information and the second history information. The specific-information generator disposes, on a map of a thesaurus prepared in advance, a first keyword obtained from an access history of a Web terminal, and a second keyword obtained from a manipulation history of a household electric appliance terminal, and generates first specific information, based on the second keyword having a distance smaller than a predetermined distance from a disposed position of the first keyword disposed on the map. | 05-26-2016 |
20160155147 | SYSTEM AND METHOD FOR GENERATING BIDS FOR KEYWORDS | 06-02-2016 |
20160162943 | METHOD AND SYSTEM FOR ADVERTISING INFORMATION ITEMS - An invention is disclosed for an advertising system, method, or process that enables sellers to efficiently associate their advertisements with specific content, and presents these ads to consumers whose attention of interest corresponds to the content. Such a system, method, or process also provides a more reliable, accurate, or otherwise effective way of presenting relevant ads to consumers and affording sellers an effective advertising campaign. | 06-09-2016 |
20160171542 | Systems and Methods for Generating Keyword Targeting Data Using Information Aggregated from Multiple Information Sources | 06-16-2016 |
20160171552 | SYSTEMS AND METHODS FOR CONTEXTUALIZING SERVICES FOR INLINE MOBILE BANNER ADVERTISING | 06-16-2016 |
20160179879 | System and Method for In-Context Exploration of Search Results | 06-23-2016 |
20160180389 | PERSONALIZED LANDING PAGES | 06-23-2016 |
20160189218 | SYSTEMS AND METHODS FOR SPONSORED SEARCH AD MATCHING - Systems and methods for building a search index for query recommendation and ad matching are disclosed. The system accesses a query-URL graph and extracts a subgraph related to an ad campaign. The subgraph is annotated according to desired criteria. The sub graph is reversed and the reversed annotated subgraph is ranked to find nodes of importance. The nodes of importance are then used to build a preference vector which is used to find a stationary distribution of the sub graph. A plurality of random walks of the sub graph is performed to build a corpus of words. The corpus of words are input into a language model to learn associations, from which the top query terms associated with an ad campaign are found and indexed. The index is then inverted for recommending ads for received query terms. | 06-30-2016 |
20160189219 | SIMPLIFIED OVERLAY ADS - Example embodiments of the present disclosure include a system comprising a computer-readable storage medium storing at least one program and a computer-implemented method for providing simplified overlay advertisements. In example embodiments, a search string that is used to determine search results from a publication system is received. A matching process that compares each keyword in the search string to attributes of a plurality of advertisements is performed. An advertisement from the plurality of advertisements that has attributes matching the search string is determined. An image corresponding to the advertisement is presented as part a search result page, whereby the image is displayed in a same format as the search results determined from the publication system using the search string. | 06-30-2016 |
20160189220 | Context-Based Services Based on Keyword Monitoring - Provided are systems and methods for context-based services based on keyword monitoring. An example method includes monitoring an acoustic signal associated with a user. The acoustic signal is captured by audio devices associated with the user. The method can include detecting at least one keyword in the acoustic signal and determining, based at least partially on the acoustic signal, context data associated with the at least one keyword and the user. The keyword and the context data are analyzed to determine an indication of an intent, a need, or a wish of the user. The indication can be sent to a service provider. The service provider can provide information associated with context-based services to the user. The information may include a reminder, an advertisement, a coupon, a discount offer, a rebate, and a coupon. The information can be sent when the user is located at a specific location. | 06-30-2016 |
20160189221 | SELECTING CONTENT ASSOCIATED WITH A COLLECTION OF ENTITIES - Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. An indication is received from a content sponsor of a first collection of entities, sharing common characteristics, to be used for selection criteria for presenting a first content item. References to the first content item and selection criteria are stored. A query is received including terms or phrases associated with a first entity. It is determined that the first entity is included in the first collection of entities, wherein the terms or phrases do not include the first collection. Eligible content items are identified, each being associated with selection criteria including criteria specifying the first collection of entities. At least a portion of the first collection of entities is provided for presentation along with search results, including providing one or more of the eligible content items and the first content item. | 06-30-2016 |
20160203514 | SYSTEM FOR IMPROVING VISIBILITY OF WEBPAGES OF RETAIL STORES IN ONLINE SEARCHES | 07-14-2016 |
20160203515 | SYSTEM AND METHOD FOR PROVIDING PERSONALIZED SEARCH RESULTS | 07-14-2016 |
20160253703 | METHODS, SYSTEMS, APPARATUSES, AND/OR NON-TRANSITORY COMPUTER READABLE MEDIA FOR PROVIDING WEB CONTENT FOR WEB PAGES BASED ON PRIORITY OF THE WEB CONTENT | 09-01-2016 |
20160253704 | LANDING PAGE SELECTION FOR LINKED ADVERTISING | 09-01-2016 |
20160253705 | MARKETING SYSTEM USING MOBILE DEVICE AND METHOD THEREFOR | 09-01-2016 |
20160253707 | METHODS AND SYSTEMS FOR TRACKING USERS | 09-01-2016 |
20160379258 | Bid Based Search System - A method includes receiving a search query from a general purpose search system or a user device and assessing a search query value for the search query. Sending a request for search results to search engines and receiving candidate search results from at least some of the search engines. The request includes the search query and the search query value. Each candidate search result includes a user selectable link and a result bid, the user selectable link indicates an operation to access information. Selecting search results from the candidate search results based on the corresponding result bids and sending the search results to the general purpose search system or the user device. Receiving an indication of a selection of a user selectable link of one of the search results and modifying an account associated with the search engine corresponding to the selected search result. | 12-29-2016 |
20160379259 | METHOD AND SYSTEM TO UTILIZE SESSION QUERIES IN REAL TIME TO IMPROVE GEO PRECISION OF SPONSORED LISTINGS - Contextual or cumulative interpretation is applied to individual user queries to improve the accuracy of sponsored and/or non-sponsored search results. Queries are interpreted based on present features derived from a user query in the context of past features derived from qualified past queries such as those previously received during a user query session. Based on contextual interpretation, present features may be augmented using past features. A search is performed using augmented features instead of present features. Contextual interpretation of queries improves search system understanding of the context in which queries are submitted, which is particularly helpful when interpolating query intent to develop features not expressed in a query. Contextual interpretation permits queries to be interpreted and treated more uniformly and more intelligently. As a result, users and advertisers benefit from more precise sponsored and/or non-sponsored search results. As one example, contextual interpretation can improve the geo-precision of sponsored search results. | 12-29-2016 |
20160379260 | PRODUCT RECOMMENDATIONS BASED ON ANALYSIS OF SOCIAL EXPERIENCES - A method for recommending products. The method may include receiving an identification element associated with an image or a visual code captured by a user. The method may include identifying a first item associated with the identification element, whereby the first item is a product or a service. The method may include identifying at least one of a tag and a keyword associated with the first item. The method may include identifying social media interactions within a social media network that reference at least one of the first item, the tag, and the keyword, whereby the social media network is associated with the user. The method may further include identifying a second item referenced in the social media interactions, whereby the second item is a product or a service. The method may also include determining a score for the second item based on an algorithm. | 12-29-2016 |
20180025388 | COMPUTER IMPLEMENTED METHODS AND SYSTEM FOR DISTRIBUTION OF REVENUE GENERATED IN RESPONSE TO ACTIVITIES PERFORMED IN A SEARCH NETWORK | 01-25-2018 |
20190147490 | SYSTEMS FOR FACILITATING THIRD-PARTY ART SUBMISSIONS | 05-16-2019 |