Vanderhook, CA
Christopher Vanderhook, Placentia, CA US
Patent application number | Description | Published |
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20090070443 | SYSTEM AND METHOD OF DETERMINING USER DEMOGRAPHIC PROFILES OF ANONYMOUS USERS - A method determines a user demographic profile of an anonymous user that visits one or more websites of a predetermined group of websites. The method includes determining whether an anonymous user's computer has user identification data installed thereon. Determining whether the user identification data is installed is performed upon the anonymous user visiting a website of the predetermined group of websites. The user identification data is unique to the anonymous user. The method further includes installing the user identification data on the anonymous user's computer if the anonymous user's computer does not have the user identification data installed thereon. The method further includes generating a first record of visits by the anonymous user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the anonymous user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the anonymous user by using the first record of visits by the anonymous user and the one or more website profiles. | 03-12-2009 |
20100299431 | SYSTEM AND METHOD OF DETERMINING USER PROFILES - A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles. | 11-25-2010 |
20130173345 | SYSTEM AND METHOD OF DETERMINING USER DEMOGRAPHIC PROFILES - A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles. | 07-04-2013 |
Christopher J. Vanderhook, Yorba Linda, CA US
Patent application number | Description | Published |
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20130311649 | INTERNET CONNECTED HOUSEHOLD IDENTIFICATION FOR ONLINE MEASUREMENT & DYNAMIC CONTENT DELIVERY - A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether the IP address belongs to an Internet Service Provider (ISP) that provides residential internet service, whether device activity from the IP address does not exceed a defined activity threshold, and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not. | 11-21-2013 |
20140289018 | SYSTEM AND METHOD OF DETERMINING USER DEMOGRAPHIC PROFILES - A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles. | 09-25-2014 |
20140304397 | INTERNET CONNECTED HOUSEHOLD IDENTIFICATION FOR ONLINE MEASUREMENT & DYNAMIC CONTENT DELIVERY - A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not. | 10-09-2014 |
Christopher John Vanderhook, Placentia, CA US
Patent application number | Description | Published |
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20130185165 | MEDIA EXCHANGE PLATFORM - A method, apparatus, and computer-readable medium provide the ability to exchange media content. A media content request is received at a website from a user. In response to the media content request, the website requests the media content in the media content request from a decisioning engine. In reply, the website receives a media asset or an identifier for the media asset. The media asset or the media asset identifier is then delivered to the user for consumption. | 07-18-2013 |
Christopher John Vanderhook, Yorba Linda, CA US
Patent application number | Description | Published |
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20130191276 | MEDIA CONTENT SELECTION SYSTEM AND METHODOLOGY - A method, system, and computer program product provide a methodology for selecting media content. Pick percentages for how often each of two or more selection methodologies are used to select the media content are established. A request for media content is received. Based on the pick percentages, one of the two or more selection methodologies is selected to select media content. The selected media content is then played. | 07-25-2013 |
Timothy Vanderhook, Irvine, CA US
Patent application number | Description | Published |
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20090070443 | SYSTEM AND METHOD OF DETERMINING USER DEMOGRAPHIC PROFILES OF ANONYMOUS USERS - A method determines a user demographic profile of an anonymous user that visits one or more websites of a predetermined group of websites. The method includes determining whether an anonymous user's computer has user identification data installed thereon. Determining whether the user identification data is installed is performed upon the anonymous user visiting a website of the predetermined group of websites. The user identification data is unique to the anonymous user. The method further includes installing the user identification data on the anonymous user's computer if the anonymous user's computer does not have the user identification data installed thereon. The method further includes generating a first record of visits by the anonymous user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the anonymous user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the anonymous user by using the first record of visits by the anonymous user and the one or more website profiles. | 03-12-2009 |
20100299431 | SYSTEM AND METHOD OF DETERMINING USER PROFILES - A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles. | 11-25-2010 |
Timothy C. Vanderhook, Newport Beach, CA US
Patent application number | Description | Published |
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20130311649 | INTERNET CONNECTED HOUSEHOLD IDENTIFICATION FOR ONLINE MEASUREMENT & DYNAMIC CONTENT DELIVERY - A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether the IP address belongs to an Internet Service Provider (ISP) that provides residential internet service, whether device activity from the IP address does not exceed a defined activity threshold, and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not. | 11-21-2013 |
20140289018 | SYSTEM AND METHOD OF DETERMINING USER DEMOGRAPHIC PROFILES - A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles. | 09-25-2014 |
20140304397 | INTERNET CONNECTED HOUSEHOLD IDENTIFICATION FOR ONLINE MEASUREMENT & DYNAMIC CONTENT DELIVERY - A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not. | 10-09-2014 |
Timothy Charles Vanderhook, Newport Beachh, CA US
Patent application number | Description | Published |
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20140025688 | DETERMINING, DISTINGUISHING AND VISUALIZING USERS' ENGAGEMENT WITH RESOURCES ON A SOCIAL NETWORK - A method, apparatus, system, and computer program product for displaying top fan status information relating to selected content in a social network. An item of content is selected in a social network application. An engagement score is determined for each of one or more first users. Each engagement score is based on interactions of each of the one or more first users with the selected item of content. A subset of the one or more first users that has interacted with the item of social content the most is identified and displayed. | 01-23-2014 |
Timothy Charles Vanderhook, Newport Beach, CA US
Patent application number | Description | Published |
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20130173345 | SYSTEM AND METHOD OF DETERMINING USER DEMOGRAPHIC PROFILES - A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles. | 07-04-2013 |
20130185165 | MEDIA EXCHANGE PLATFORM - A method, apparatus, and computer-readable medium provide the ability to exchange media content. A media content request is received at a website from a user. In response to the media content request, the website requests the media content in the media content request from a decisioning engine. In reply, the website receives a media asset or an identifier for the media asset. The media asset or the media asset identifier is then delivered to the user for consumption. | 07-18-2013 |
20130191276 | MEDIA CONTENT SELECTION SYSTEM AND METHODOLOGY - A method, system, and computer program product provide a methodology for selecting media content. Pick percentages for how often each of two or more selection methodologies are used to select the media content are established. A request for media content is received. Based on the pick percentages, one of the two or more selection methodologies is selected to select media content. The selected media content is then played. | 07-25-2013 |
20150066662 | UPFRONT ADVERTISEMENT PURCHASING EXCHANGE - A method, apparatus, system, and computer program product provide the ability to bid for an advertising impression. Via input from an advertising purchaser, a publisher specification is defined. The publisher specification provides impression information regarding impressions desired by the advertising purchaser. An auction is conducted by receiving one or more bids (that comply with the specification) from one or more publishers. A determination is made regarding which of the one or more publishers has provided a successful bid. The advertising purchaser is enabled to provide one or more advertisements to the one or more successful bidding publishers. | 03-05-2015 |