Patent application number | Description | Published |
20130297406 | MATCHING CRITERIA SELECTION TO SCALE ONLINE EXPERIMENTS - A system and method for scaling causal lift is disclosed. Randomized experimental study data and observational data related to an advertising campaign is obtained. Response lift data from the randomized experimental study data and response lift data from the observational data are determined using regression discontinuity analysis. A model which includes an estimated response rate that corresponds to the randomized experimental study is created from the observational data using regression discontinuity analysis. | 11-07-2013 |
20140006073 | FRAMEWORK FOR MARKETPLACE ANALYSIS | 01-02-2014 |
20140026066 | USER INTERACTION-BASED WEBSITE OPTIMIZATION - A system, such as a user interaction-based website optimization system, for effectively evaluating performance of a website and/or webpage with respect to a specific user, and then being operable to automatically generate or adjust the website and/or webpage based on past performance of the web site and/or webpage and expectations of the user. | 01-23-2014 |
20140040455 | METHODS AND SYSTEMS FOR DETERMINING THE EFFECT OF A HOST ON NETWORK LATENCY WHILE DELIVERING ONLINE ADS - Methods and systems for determining the effect of a host on network latency while delivering online ads are disclosed. Observational test data relating to one or more network latency tests conducted on a plurality of hosts may be obtained. A first group and a second group of hosts may be created, wherein the first group includes the host and the second group doesn't include the host. At least one predetermined metric for each of the first group and the second group is computed based on the test data. A ratio of the at least one predetermined metric for the first group to the at least one predetermined metric for the second group is computed. The host may then be ranked based at least in part on the ratio. | 02-06-2014 |
20140164094 | PRECISE TARGETED PROMOTIONAL OFFERS - Techniques for facilitating targeted discounts are described. A request to distribute a promotional offer is received from a merchant. The promotional offer may be at least partially preconfigured, is maintained at the deal service, and may indicate an item (e.g., a product and/or service) offered by the merchant. The promotional offer is distributed immediately after the request is received. The user set to receive the promotional offer is determined. The promotional offer is provided to at least one user in the user set. The promotional offer is confirmed with the users that accepted the promotional offer. | 06-12-2014 |
20140272849 | SYSTEM AND METHOD PROVIDING POSITIVE SOCIAL AND ECONOMIC MOTIVATORS FOR GOAL ACHIEVEMENT - Disclosed herein is system, method and architecture facilitating goal setting and achievement and providing positive social and economic motivators for goal achievement. Progress toward a goal is tracked and a determination may be made based the progress whether or not to initiate one or more actions to stimulate progress and/or increase the likelihood of success in achieving a goal and/or achieving a milestone in a path of progression toward the goal. | 09-18-2014 |
20140278929 | SYSTEM AND METHOD IDENTIFYING OPPORTUNITIES FOR ADVERTISING ENTITIES BASED ON USER GOAL ACHIEVEMENT - Disclosed herein is system, method and architecture facilitating goal setting and achievement and providing positive social and economic motivators for goal achievement. Progress toward a goal is tracked and a determination may be made based the progress whether or not to initiate one or more actions to stimulate progress and/or increase the likelihood of success in achieving a goal and/or achieving a milestone in a path of progression toward the goal. | 09-18-2014 |
20140279720 | SYSTEM AND METHOD OF EVENT PUBLICATION IN A GOAL ACHIEVEMENT PLATFORM - Disclosed herein is system, method and architecture facilitating goal setting and achievement and providing positive social and economic motivators for goal achievement. Progress toward a goal is tracked and a determination may be made based the progress whether or not to initiate one or more actions to stimulate progress and/or increase the likelihood of success in achieving a goal and/or achieving a milestone in a path of progression toward the goal. | 09-18-2014 |