Patent application number | Description | Published |
20080242272 | SYSTEM AND METHOD FOR SEARCH ENGINE MARKETERS TO IMPLEMENT BEHAVIORAL TARGETING - A system for providing profile information of a user to at least one subscriber includes a processor and a memory unit having a set of processor executable instructions. The processor executable instructions configuring the processor to: collect profile information from the user, the profile information being generated as the user interacts with a host web portal, assign an anonymous user identification to the profile information collected from the user and publish the profile information having the anonymous user identification to the at least one subscriber. The processor executable instructions can also configure the processor to receive at least one bid from the at least one subscriber to present a targeted advertisement to the user, determine the most desirable bid from the at least one subscriber and present the targeted advertisement to the user from the at least one subscriber having the most desirable bid. | 10-02-2008 |
20080243821 | System for providing geographically relevant content to a search query with local intent - A system and method are disclosed for utilizing local intent to provide geographically relevant information in response to a search query. The search query results and advertisements may be chosen based at least in part on the local intent and geographic range of the search query. The search query may be assigned a location identifier based on the local intent that is used to expand the geographic range for ranking and selecting relevant content and advertisements. | 10-02-2008 |
20080243822 | System and method for associating a geographic location with an Internet protocol address - Systems and methods for associating a geographic location with an IP address are disclosed. Generally, an IP address associated with each of a plurality of browser cookies is determined, where each of the plurality of browser cookies indicate a geographic location such as a home address or business address of a user. A geo tag is associated with each of the plurality of browser cookies and a subset of the plurality of browser cookies including browser cookies associated with a first IP address is identified. The subset of the plurality of browser cookies is clustered into a spatial cluster including browser cookies associated with geo tags located within a defined distance of a geo tag of at least one other browser cookie of the cluster. A geographic location associated with a geographic center of the cluster is then associated with the first IP address. | 10-02-2008 |
20080243824 | System and method for associating a geographic location with an internet protocol address - Systems and methods for associating a geographic location with an IP address are disclosed. Generally, a plurality of localized search queries of search queries received at an Internet search engine are determined, where each of the plurality of localized search queries is associated with a location. A geo tag is associated with each of the plurality of localized search queries and a subset of the plurality of localized search queries that are associated with a first IP address is identified. The subset of the plurality of localized search queries is clustered into a spatial cluster including localized search queries associated with geo tags located within a defined distance of a geo tag associated with at least one other localized search query of the cluster. A geographic location associated with a geographic center of the cluster is then associated with the first IP address. | 10-02-2008 |
20080244046 | System and method for associating a geographic location with an Internet protocol address - Systems and methods for associating a geographic location with an IP address are disclosed. Generally, an IP address from which each of a plurality of users accesses a network is recorded. A geo tag is associated with each of the plurality of users and a subset of the plurality of users is identified, the subset including users associated with a first IP address. The subset of the plurality of users is clustered into a spatial cluster including users associated with geo tags located with a defined distance of a geo tag of at least one other user of the cluster. A geographic location associated with a geographic center of the cluster is then associated with the first IP address. | 10-02-2008 |
20080256057 | Optimizing a query using fuzzy matching - A system is disclosed for optimizing a user query. User queries often include issue terms, such as misspelled or mistyped terms. The disclosed system employs a fuzzy network to match an issue term with a valid term. The system optimizes the user query with the valid term. Thereafter, query results based on the optimized user query may be provided to the user. | 10-16-2008 |
20100299200 | SYSTEM FOR IDENTIFYING GEOGRAPHICALLY RELEVANT ADVERTISEMENTS FROM A SEARCH QUERY - A system and method are disclosed for identifying relevant content/advertisements to be displayed in response to receiving a search query. The relevant advertisements may be identified based on the contextual relevance compared with the root term of the search query and based on the geographic relevance as compared with a location term of the search query and/or a localness associated with the root term. The search query may be assigned a location identifier based on the location term or based on the localness, which may be used to expand the geographic range for ranking and selecting relevant content/advertisements. | 11-25-2010 |
20110302034 | System and Method for Associating a Geographical Location with an Internet Protocol Addresss - The present application is directed to systems and methods for associating a geographic location with an IP address. Generally, an IP address associated with each of a plurality of browser cookies is determined, where each of the plurality of browser cookies indicate a geographic location such as a home address or business address of a user. A geo tag is associated with each of the plurality of browser cookies and a subset of the plurality of browser cookies including browser cookies associated with a first IP address is identified. The subset of the plurality of browser cookies is clustered into a spatial cluster including browser cookies associated with geo tags located within a defined distance of a geo tag of at least one other browser cookie of the cluster. A geographic location associated with a geographic center of the cluster is then associated with the first IP address. | 12-08-2011 |
20140156622 | System and method for associating a geographic location with an Internet protocol address - The present application is directed to systems and methods for associating a geographic location with an IP address. Generally, an IP address from which each of a plurality of users accesses a network is recorded. A geo tag is associated with each of the plurality of users and a subset of the plurality of users is identified, the subset including users associated with a first IP address. The subset of the plurality of users is clustered into a spatial cluster including users associated with geo tags located with a defined distance of a geo tag of at least one other user of the cluster. A geographic location associated with a geographic center of the cluster is then associated with the first IP address. | 06-05-2014 |