Patent application number | Description | Published |
20130124298 | GENERATING CLUSTERS OF SIMILAR USERS FOR ADVERTISEMENT TARGETING - A social networking system may identify a first set of users as part of a training cluster and identify a second set of users that is similar to the first set of users for purposes of targeting advertisements related to the advertiser. Using past engagement history (e.g., click-through rates), demographic information, and keywords associated with the training cluster of users, a social networking system may generate a training model specific to the training cluster. Confidence scores may be used to identify similar users across the total population of users of the social networking system for creating a targeting cluster of users for the advertisement. A revenue sharing scheme may be used induce page administrators to increase their fan base by enabling advertisers to target advertisements to users that have expressed interest in pages associated with the page administrators. | 05-16-2013 |
20130132993 | TRACKING LOCAL TELEPHONE NUMBERS - The present disclosure includes a system and method for tracking local telephone numbers. In some implementations, a method of tracking local TV ads includes receiving tracking information for a TV advertisement from a plurality of geographic regions. The TV advertisement are presented in each geographic region with a local telephone number. Metrics associated with the TV advertisement are determined for each geographic region using the tracking information. One or more Web pages are populated with at least one or more metrics for presenting to an advertiser. | 05-23-2013 |
20130139048 | Social Context for a Page Containing Content from a Global Community - Posts are ranked for display on a page in a social network environment based on interaction and user score signals associated with the post and a viewing user. The signals for each of the posts are scored, and a ranking score for each post is determined. The posts are ranked in an order for display based on the ranking score and displayed for the viewing user on the page. Posts submitted by other users who have established connections with the viewing user are also filtered for display in a social box on the page. | 05-30-2013 |
20130151613 | Providing Recommendations on a Social Networking System Page - A social networking system provides tips to users about non-user entities within the social networking system. Tips include short questions, comments, reviews and non-user entities include businesses, products, bands, songs etc. Tips are provided by users of the social networking system, wherein the tips are displayed to other users of if the other users meet privacy criteria associated with the tips. Additionally, tips are ranked based on the likelihood that a user will view or read the tip. Tips with the greatest likelihood are ranked higher than those with a lower likelihood. Selected tips with a high likelihood to be viewed are displayed to a viewing user on the topic page or within the user's news feed story. | 06-13-2013 |
20130159089 | DISTRIBUTING COUPONS TO USERS OF A SOCIAL NETWORKING SYSTEM USING A NEWSFEED - A social networking system distributes offers to its users using the social networking users' news feed or another communication channel in the social networking system. To distribute offers, the social networking system receives a post from an advertising user, which includes a coupon or other offer that can be redeemed at a merchant establishment. The post generates an offer story that includes the post with the offer, and an option for claiming the offer. The social networking system sends the offer story to a viewing user of the social networking system, and receives from the viewing user a selection of the option for claiming the offer. To further distribute the offer, the social networking system sends a news story about the viewing user claiming the offer in a feed of news stories to one or more other users of the social networking system who are connected to the viewing user. | 06-20-2013 |
20130173633 | Social Discovery and Ranking of Pages - In one embodiment, a social-networking system accesses a social graph with a plurality of user nodes and a plurality of location nodes, receives a search query with location parameters, identifies a set of location nodes based on the search query, and determines a value for each location nodes in the set based on the edges connected to the location nodes in the social graph. | 07-04-2013 |
20140040030 | MOBILE PAGE MANAGEMENT FOR MERCHANTS LEVERAGING A SOCIAL NETWORKING SYSTEM - A mobile application enables an administrator of a page in a social networking system to manage the page from a mobile device, separate from a mobile application used to consume content on the social networking system. The administrator application may be used to post content on the page, add fans to the page, delete content posted by fans of the page, generate deals, manage advertising campaigns, and access real-time metrics and insights for the page. The administrator application may also enable a user to manage multiple pages that the user has been designated as an administrator. Loyalty programs may also be designed and implemented in real-time using the administrator application, enabling business owners to customize rewards for users generating check-in events at the place of business. | 02-06-2014 |
20150095324 | Social Discovery and Ranking of Pages - In one embodiment, a social-networking system accesses a social graph with a plurality of user nodes and a plurality of location nodes, receives a search query with location parameters, identifies a set of location nodes based on the search query, and determines a value for each location nodes in the set based on the edges connected to the location nodes in the social graph. | 04-02-2015 |