Patent application number | Description | Published |
20100082432 | SYSTEMS AND METHODS FOR PROVIDING CONSTRAINT-BASED ADVERTISING - The present invention is directed towards systems and methods for providing up-to-date constraint based advertising content. The method according to one embodiment of the present invention comprises receiving a request for advertisement content and selecting a first plurality of advertisements meeting the user profile data. The method then filters the first plurality of advertisements based on advertiser and publisher constraints and selecting a second plurality of advertisements and provides the second plurality of advertisements to a user. | 04-01-2010 |
20100082542 | COMPARISON OF ONLINE ADVERTISING DATA CONSISTENCY - The subject matter disclosed herein relates to initiating a comparison of a source snapshot including current source advertising data with a destination snapshot including current destination advertising data taken at the same logical time as such a source snapshot. | 04-01-2010 |
20100121721 | PREMIUM BIDDING OF ONLINE ADVERTISEMENTS - The subject matter disclosed herein relates to utilizing one or more premium rules to associate a premium markup to a base bid for online advertising. | 05-13-2010 |
20110209007 | COMPOSITION MODEL FOR CLOUD-HOSTED SERVING APPLICATIONS - Methods and apparatus for executing an application are disclosed. In accordance with one embodiment, a request is received. One or more of a plurality of module types are instantiated such that a plurality of module objects are generated. A query plan linking the plurality of module objects is executed such that a response to the request is generated. The response is then returned. | 08-25-2011 |
20130246560 | PUBLISH-SUBSCRIBE PLATFORM FOR CLOUD FILE DISTRIBUTION - Methods and apparatus for managing file distribution between publishing and subscribing devices are provided. At a transporter system, a publish request for publishing a version of the dataset is received from a publisher device, wherein the publish request has a predefined format that includes an identity of the dataset, an identity of the version of the dataset, and an identity of a location for the version of the dataset. The transporter system updates a registry to associate the dataset with the identity of the dataset, version, and location, and the transporter system automatically publishes the dataset to any subscribers devices that have previously sent subscribe requests for such dataset to the transporter system. | 09-19-2013 |
20140006073 | FRAMEWORK FOR MARKETPLACE ANALYSIS | 01-02-2014 |
20140324604 | SYSTEM AND METHOD FOR PRODUCING PROPOSED ONLINE ADVERTISEMENTS FROM PRE-EXISTING ADVERTISING CREATIVES - A system and method automatically transforms preexisting advertising creatives adapted for a first content service environment into advertising creatives for a second content service environment. The transformed advertising creative are then suitable for initiating a new advertising campaign. In one example, the system transforms advertising creatives from search advertisements and display advertisements into creatives for a stream advertising campaign. Stream advertisements may then be placed into a stream of content displayed on a user device. The transformed advertising creatives may be included in a proposal to a prospective advertiser. The advertiser then can choose to accept the proposal. The process of creating new advertising creatives for the proposal to the advertiser is simplified, automated and made more efficient. | 10-30-2014 |
20150149275 | QUASI-PROPORTIONAL ALLOCATION OF COMBINATION ITEMS FOR SERVING IN AN ONLINE AUCTION-BASED MARKETPLACE - Methods and systems are provided that can include value-based quasi-proportional allocation of combinations of online content items, such as online advertisements, for potential serving on Web pages. Combinations may be assembled and valued. A highest valued or otherwise qualified subset of combinations may be identified for serving. Combinations of the highest valued subset may be allocated for serving, and served, in accordance with a value-based quasi-proportional allocation scheme. | 05-28-2015 |