Patent application number | Description | Published |
20130196689 | Location Analytics Systems and Methods - Provided is a method for assessing effectiveness of a geographic location of interest. The method includes receiving a geographic location of interest, receiving access information including a location corresponding to a geographic location of a visitor at or near a time of the visitor accessing content associated with the geographic location of interest, determining, by a computer, an effectiveness of the geographic location of interest based at least in part on the proximity of the geographic location of the visitor to the geographic location of interest, and storing the effectiveness determined. | 08-01-2013 |
20140012941 | Weather Analytics Systems and Methods - Provided is a method for providing content. The method includes receiving, from a client computer system, a request for content to be provided to a user, determining a geographic location of the user, obtaining weather information corresponding to the geographic location of the user, identifying content to be provide in response to the request based at least in part on the weather information corresponding to the geographic location of the user, and providing, to the client computer system, the identified content. | 01-09-2014 |
20140025479 | Systems And Methods For Keyword-Ad Pairing - Various embodiments of methods and systems for keyword-based traffic refinement are disclosed. For a keyword used in a keyword-based search engine marketing campaign implemented at one or more search engines, a plurality of queries entered at one or more search engines is received. Analytics data is received for the one or more advertisements associated with the keyword. The analytics data includes analytics data for a network site linked to the one or more advertisements pertaining to network traffic received at the network site as a result of the one or more advertisements being activated. The analytics data is segmented by advertisement for each of the plurality of advertisements. The analytics data is analyzed per keyword to determine advertisements that are candidates for new advertisement groups in the keyword-based search engine marketing campaign. | 01-23-2014 |
20140089824 | Systems And Methods For Dynamically Altering A User Interface Based On User Interface Actions - A plurality of user interface (UI) actions from a particular user is detected via a user interface of the application. The plurality of UI actions is analyzed to determine a usage pattern for the particular user. A modification to the user interface is determined based on the determined usage pattern. The determined modification in the user interface is implemented to customize the user interface of the application for the particular user. The determined modification may be stored in a user profile for subsequent use. | 03-27-2014 |
20140115506 | Systems And Methods For Measurement Of User Interface Actions - An application is implemented with user interface (UI) action capture code. The UI action capture code is configured to capture information identifying one or more user interface actions within the same view of the application interface. During execution of the application, information associated with one or more UI actions within the same view of the application interface is captured with the UI action capture code. In some embodiments, one or more records comprising said information identifying said one or more UI actions captured by the UI action capture code are stored or transmitted. In some embodiments, UI action records comprising information captured during use of respective instances of an application on a plurality of remote computing devices are received from the plurality of remote computing devices. The UI action information for the same view of the application is aggregated and analyzed. | 04-24-2014 |
20140122503 | Method and Apparatus Using Historical Influence for Success Attribution in Network Site Activity - User actions prior to, and associated with, an online success event may be considered participating actions that may have influenced the user toward the success event. A previously measured success influence metric for the participating actions may be used to determine a historical influence score for each participating action leading up to the success event. Each participating action may be assigned a current success influence score based on that event's historical influence score as a percentage of a combined historical influence score of all the participating actions for the success event. Additionally, the assigned current success influence scores may be combined with the previously measured success influence metric for use as historical influence scores for success attribution regarding further instances of the success event. | 05-01-2014 |
20140129322 | Method and Apparatus for Associating Device User Identifiers with Content Presentation and Related Events - Creating an association of a user identifier linked to a mobile device with the presentation of content. A computing device may create an association between the presentation of content on a presentation device and a user identifier linked to a mobile device in response to the presentation of content. The computing device may detect a presentation event which indicates a connection between a user identifier linked to the mobile device and the presentation of content. The computing device may then send a presentation event message to a network server. Subsequently, a predefined event may be detected via the mobile device, and in response, a predefined event message, including the user identifier linked to the mobile device and the predefined event, may be sent to the network server. | 05-08-2014 |
20140164398 | SOCIAL MEDIA CONTRIBUTOR WEIGHT - A system and method is disclosed for measuring contributor weight or influence in social media. Content posted by a user on one or more social media platforms is identified. The identifying the content posted by the user includes searching the one or more social media platforms for content posted by the user with identifying information. Downstream content associated with the content posted by the user is identified. Metrics measuring a contributor weight of the user based on the downstream content are calculated. | 06-12-2014 |
20140189716 | Systems And Methods For Measurement Of Unsupported User Interface Actions - An unsupported event module may install one or more event handlers in an application, wherein the one or more event handlers are configured to catch user interface events not otherwise handled by the application. During execution of the application, one or more unsupported event handlers may record user interface events not otherwise handled by the application. The method further includes storing or transmitting one or more records of the user interface events recorded by the one or more unsupported event handlers. Other embodiments may include receiving, from a plurality of remote computing devices, records of user interface events. The recorded user interface events from a plurality of computers implementing instances of an application may be aggregated to generate a report indicting the number of user interface events not otherwise handled for the application. | 07-03-2014 |
20140244566 | Accurately Estimating the Audience of Digital Content - A method, system, and computer-readable storage medium are disclosed for accurately estimating the audience of digital content. A plurality of user interactions occurring on a digital device are received, wherein digital content is displayed on the digital device. Based on the plurality of user interactions, a total number of unique viewers of the digital content on the digital device is estimated. | 08-28-2014 |
20140289389 | Systems And Methods For Analysis of Content Items - A content analyzer retrieves content items from one or more content sources. The content items have a corresponding date and time assigned representing when the content item was published. The content analyzer is further configured to determine a frequency count for each of a plurality of terms within the plurality of content items for a specified time period. In some embodiments, the content analyzer identifies a change in the frequency count for each of the plurality of terms relative to a respective baseline frequency count for the respective one of the plurality of terms. In some embodiments, a report representing the change in the frequency count for each of the plurality of terms is generated. | 09-25-2014 |
20140304391 | GEOGRAPHIC SEGMENTATION SYSTEMS AND METHODS - Methods and systems for segmenting traffic based on geography include assigning coordinate location data received with respect to members of a plurality of computing devices to analytics data associated with a plurality of requests for content received from respective ones of the plurality of computing devices. A geographical location of interest is defined. The defining the geographical location of interest includes designating a plurality of points defining boundaries of the geographical location of interest. Respective ones of a plurality of traffic segments are assigned to the plurality of requests for content based in part upon a comparison of the geographical location of interest to coordinate location data assigned to respective ones of the plurality of requests for content. Network traffic metrics are generated for ones of the plurality of traffic segments. The request traffic metrics describe request behavior associated with particular segments of the plurality of traffic segments. | 10-09-2014 |
20150040048 | Integrated Display of Data Metrics From Different Data Sources - Systems and methods for are disclosed for providing integrated display of data metrics from different data sources. In some embodiments, an icon representing a de-limited data file can be positioned on a graphical interface that displays first metrics data for a first time period. An integration module can respond to the positioning of the icon by determining that the de-limited data file includes second metrics data for a second time period at least partially overlapping with the first time period. The integration module can update the graphical interface to display at least some of the second metrics data from the delimited data file with the first metrics data. The first metrics data and the second metrics data can be displayed for at least an overlapping portion between the first and second time periods. | 02-05-2015 |