Patent application number | Description | Published |
20100076954 | Representative Document Selection for Sets of Duplicate Dcouments in a Web Crawler System - Duplicate documents are detected in a web crawler system. Upon receiving a newly crawled document, a set of documents, if any, sharing the same content as the newly crawled document is identified. Information identifying the newly crawled document and the selected set of documents is merged into information identifying a new set of documents. Duplicate documents are included and excluded from the new set of documents based on a query independent metric for each such document. A single representative document for the new set of documents is identified in accordance with a set of predefined conditions. | 03-25-2010 |
20100100437 | Suggesting and/or providing ad serving constraint information - Targeting information (also referred to as ad “serving constraints”) or candidate targeting information for an advertisement is identified. Targeting information may be identified by extracting topics or concepts from, and/or generating topics or concepts based on, ad information, such as information from a Web page to which an ad is linked (or some other Web page of interest to the ad or advertiser). The topics or concepts may be relevant queries associated with the Web page of interest, clusters, etc. | 04-22-2010 |
20100174605 | METHODS AND APPARATUS FOR SERVING RELEVANT ADVERTISEMENTS - The relevance of advertisements to a user's interests is improved. In one implementation, the content of a web page is analyzed to determine a list of one or more topics associated with that web page. An advertisement is considered to be relevant to that web page if it is associated with keywords belonging to the list of one or more topics. One or more of these relevant advertisements may be provided for rendering in conjunction with the web page or related web pages. | 07-08-2010 |
20100185513 | SERVING ADVERTISEMENTS BASED ON CONTENT - Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content. | 07-22-2010 |
20110145731 | SERVING CONTENT-RELEVANT ADVERTISEMENTS WITH CLIENT-SIDE DEVICE SUPPORT - A client-side application (such as a browser, a browser plug-in, a browser toolbar plug-in, etc. on an end user's computer) is used to support the serving of content-relevant ads to the client device. The client-side application may provide such support by sending document information (such as a document identifier, document content, content relevance information, etc.) to a content ad server. The client-side application may also be used to combine content of the document and the content-relevant ads. For example, the client-side application may combine content of the document and the ads in a window (e.g., in a browser window), may provide the ads in a window above, below, adjacent to a document window, may provide the ads in “chrome” of the browser, etc. | 06-16-2011 |
20110191309 | SERVING ADVERTISEMENTS BASED ON CONTENT - Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content. | 08-04-2011 |
20110276561 | Representative Document Selection for Sets of Duplicate Documents in a Web Crawler System - Duplicate documents are detected in a web crawler system. Upon receiving a newly crawled document, a set of documents, if any, sharing the same content as the newly crawled document is identified. Information identifying the newly crawled document and the selected set of documents is merged into information identifying a new set of documents. Duplicate documents are included and excluded from the new set of documents based on a query independent metric for each such document. A single representative document for the new set of documents is identified in accordance with a set of predefined conditions. | 11-10-2011 |
20120173334 | METHODS AND APPARATUS FOR SERVING RELEVANT ADVERTISEMENTS - The relevance of advertisements to a user's interests is improved. In one implementation, the content of a web page is analyzed to determine a list of one or more topics associated with that web page. An advertisement is considered to be relevant to that web page if it is associated with keywords belonging to the list of one or more topics. One or more of these relevant advertisements may be provided for rendering in conjunction with the web page or related web pages. | 07-05-2012 |
20120323896 | REPRESENTATIVE DOCUMENT SELECTION FOR A SET OF DUPLICATE DOCUMENTS - Systems and methods for indexing a representative document from a set of duplicate documents are disclosed. Disclosed systems and methods comprise selecting a first document in a plurality of documents on the basis that the first document is associated with a query independent score. Each respective document in the plurality of documents has a fingerprint that indicates that the respective document has substantially identical content to every other document in the plurality of documents. Disclosed systems and methods further comprise indexing, in accordance with the query independent score, the first document thereby producing an indexed first document. With respect to the plurality of documents, only the indexed first document is included in a document index. | 12-20-2012 |
20140040027 | SERVING ADVERTISEMENTS BASED ON CONTENT - Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content. | 02-06-2014 |