Patent application number | Description | Published |
20110197220 | CUSTOMIZED TELEVISION ADVERTISING - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing customized television advertisements. In one aspect, television advertising templates are used for generating customized television advertisements. The television advertisement templates include targeting criteria specifying targeting conditions for the television advertising template, which are conditions for selecting the television advertisement template for an advertisement availability, and content selection criteria specifying availability content associated with an advertisement availability for use in selecting variable advertisement content elements for inclusion in a customized television advertisement generated from the television advertising template. The variable advertisement content elements can include video elements, audio elements, and text elements. | 08-11-2011 |
20120249568 | DISTRIBUTED VISUALIZATION PROCESSING AND ANALYTICS - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for analyzing data. In one aspect, a mixer server receives a request for a visualization of television reporting data, translates the request for the visualization of the television reporting data into sharded requests, and provides each sharded request to a respective shard server. Each shard server processes a respective proper subset of the television reporting data to generate data representing the visualization, and provides the data representing the visualization to the mixer server. The mixer server aggregates the data representing the visualizations received from each of the shard servers, and provides the aggregated data representing the visualization as a response to the request for the visualization of the television reporting data. | 10-04-2012 |
20120254929 | Content Extraction for Television Display - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for a display device that, in response to receiving a network address from a personal computing device, retrieves and presents network based electronic media. In one aspect, a method includes receiving at a user device a first resource referenced by a first resource address, and the first resource includes a second resource address referencing a second resource that is content that is displayed in a content display environment in the first resource page. In response to a selection of the display of the content in the content display environment, the method provide the second resource address to the television device in response to determining that a television device in data communication with the user device has a processing capability to retrieve the content from the second resource address and display the content. | 10-04-2012 |
20120254931 | Content Extraction for Television Display - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for a display device that, in response to receiving a network address from a personal computing device, retrieves and presents network based electronic media. In one aspect, a method includes receiving at a user device a first resource referenced by a first resource address, and the first resource includes a second resource address referencing a second resource that is content that is displayed in a content display environment in the first resource page. In response to a selection of the display of the content in the content display environment, the method provide the second resource address to the television device in response to determining that a television device in data communication with the user device has a processing capability to retrieve the content from the second resource address and display the content. | 10-04-2012 |
20130268364 | Method and System for Facilitating a Transaction Between an Individual and a Small Advertiser Through a Target-Oriented Marketing Campaign - A method of facilitating a transaction between an individual and a small advertiser through a target-oriented marketing campaign comprises: causing a display of a target-oriented marketing message on a client device to a viewer at the client device, the message including one or more keywords characterizing a product or service offered by a small advertiser located within a predefined distance from the client device; receiving a response from the viewer to purchase the product or service, wherein the response is generated in response to the viewer's selection of a unique campaign attribute in the target-oriented marketing message; and in response to the viewer's response: generating a unique transaction identifier in accordance with a predefined protocol specified by the small advertiser; providing the unique transaction identifier to the viewer; and applying a predefined service charge to an account associated with the small advertiser. | 10-10-2013 |
20130268365 | Method and System for Launching a Generic Marketing Campaign by Pooling Small Advertisers - A method of launching a generic, brand-neutral marketing campaign for a plurality of small advertisers comprises: causing a display of a brand-neutral marketing message on a plurality of client devices to respective viewers at the client devices, the brand-neutral marketing message including one or more generic terms characterizing products or services and a unique campaign attribute associated with the marketing campaign; receiving a response from at least one viewer that has watched the brand-neutral marketing message, the response including the unique campaign attribute and location information of a client device associated with the viewer; preparing a target-oriented marketing message based on the unique campaign attribute and the location information of the client device, the target-oriented marketing message including information about at least one small advertiser that participates in the marketing campaign; and causing a display of the target-oriented marketing message on the client device associated with the viewer. | 10-10-2013 |
20140089815 | Sharing Content-Synchronized Ratings - Systems, methods and devices described herein enable sharing content-synchronized ratings, related to media content playing on a first device, using one or more second devices. For example, while a television program is playing on a television, a tablet computer acquires and sends content information derived from the video stream to a server. The server identifies the television program by matching the content information to a fingerprint. Then the server system generates a set of instructions, a time-marker, and one or more content-synchronized ratings collected from other user devices. The set of instructions includes instructions for synchronizing to the time-marker, enabling sharing of one or more content-synchronized ratings, and displaying content-synchronized ratings from other users. The set of instructions and content are sent to the tablet computer for execution and display. | 03-27-2014 |
20140245337 | Proxy Analytics - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for analyzing behavioral data. In one aspect, a method includes receiving a request for television reporting sample data from a client device. The request includes filtering criteria. The television reporting data comprises channel tune event data and viewership data. In response to receiving the request, processing the television reporting data to identify filtered data from the television reporting data satisfying the filtering criteria; processing the filtered data to generate filtered sample data; and associating the filtered sample data with channel tune event data and viewership data to generate the television reporting sample data. The method also includes providing the television reporting sample data to the client device and receiving processing parameters from the client device, and, in response to receiving the processing parameters, processing the filtered data based on the processing parameters to generate reporting data metric results. | 08-28-2014 |