Entries |
Document | Title | Date |
20090259552 | SYSTEM AND METHOD FOR PROVIDING ADVERTISEMENTS FROM MULTIPLE AD SERVERS USING A FAILOVER MECHANISM - A system and method for providing ad content may include a processor configured to, for rendering ad content during a rendering of a user-requested content: receive from a first provider a first link to a second provider; access the second provider via the first link; in response, obtain a program component from the second provider, the program component, when loaded, configured to access the second provider to obtain a portion of the ad content; and subsequently receive a second link from the first provider, and/or use a second link provided by the first provided, for obtaining additional ad content. The processor may receive a failover link together with the first link for use in case of a failure which may occur during an attempt to obtain ad content from the second provider. The failover link may link back to the first provider. | 10-15-2009 |
20090292614 | REAR PROJECTED EXPRESSIVE HEAD - The subject matter disclosed herein relates to systems and methods for providing image projection and entertainment. | 11-26-2009 |
20090313127 | SYSTEM AND METHOD FOR USING CONTEXTUAL SECTIONS OF WEB PAGE CONTENT FOR SERVING ADVERTISEMENTS IN ONLINE ADVERTISING - An improved system and method for using contextual sections of web page content for serving advertisements in online advertising is provided. A publisher may use a tool to identify sections of a web page that represent content to be used in contextual advertising. When rendered by a web browser, content from marked sections may be extracted from the web page and sent to an advertisement server for selectively matching advertisements for display to a user. Features may be identified from the content sections and used to select advertisements matching the extracted content of the web page. In particular, the features identified from the content sections may be matched with features designated by advertisers for advertisements. Web page placements may be allocated for advertisements matching the extracted content, and the advertisements may be served for display with the web page. | 12-17-2009 |
20100023409 | METHODS AND SYSTEMS FOR ENHANCED ADVERTISING DISPLAY AND CONSUMER PURCHASE REQUESTS IN AN INTERACTIVE ENVIRONMENT - Methods and systems for enhanced advertising display and consumer purchase requests in an interactive environment are disclosed. According to one embodiment, a computer-implemented method, comprises providing wrap code to a first entity connected to an electronic commerce network. A gadget is provided to the first entity. A request for content from a second entity connected to the electronic commerce network is received when the second entity activates the gadget. The content is transmitted to the second entity. | 01-28-2010 |
20100042503 | WEB-BASED MARKETING MANAGEMENT SYSTEM - A server runs a software program controlling a system and is connected to the Internet to communicate with one or more advertising agencies. A client of the agencies has a home location with a server connected to the Internet for communication with the server and the agencies. The client can have branches that are connected to the Internet for communication with the server and the Client Home and, in some circumstances, with the agencies. Also connected to the Internet are Media parties representing any and all types of advertising display parties such as radio, television, print, billboard, etc. The media parties also could be brokers that place the advertising with various media outlets. | 02-18-2010 |
20100076852 | System and Method for Accelerating the Sale and Increasing the Value of a Property - A method for accelerating the sale of a property includes providing a seller with a warranty on some or all of the seller's foreclosed and bank owned properties. The method then bills the seller for the warranty when the property is sold. | 03-25-2010 |
20100082440 | ADAPTIVE RUN-TIME ADVERTISEMENTS - Systems, computer-implemented methods and computer-storage media are provided for presenting customizable advertisements to a user. Advertising is customized through the use of user-specific or user-relevant data. Items such as keywords, profile data, and application data are received and are then used to retrieve customizations. These customizations are stored by a server or group of servers that the vendor makes available to the advertising provider. Items that could further identify adaptations desirable for advertising, such as a user profile, may be sent to the vendor's server as well. The adaptations take forms that include pictures, text, graphics, links, audio, and video files. Systems that comprise an advertising server, a vendor server, and a client application used for completing the above method, as well as computer-readable media necessary at each device to accomplish the customizations, are also described. | 04-01-2010 |
20100082441 | DECOMPILATION USED TO GENERATE DYNAMIC DATA DRIVEN ADVERTISEMENTS - A dynamic advertisement creative is generated from a static advertisement creative. An advertisement creative is received. The advertisement creative is decompiled into a plurality of static elements. A user is enabled to select a static element of the plurality of static elements to be converted into a dynamic element. A dynamic version of the received advertisement creative is generated that includes a placeholder corresponding to the selected static element. The placeholder is configured to be dynamically populated with data. The data populating the placeholder may be dynamically selected each time the dynamic advertisement creative is displayed. | 04-01-2010 |
20100088185 | UTILIZING EXTRA TEXT MESSAGE SPACE - Described is a technology that uses the unused (free) space (that is not occupied by text of a text message) to encode metadata into the text message. The metadata may correspond to an advertisement, a sender's mood, a sender's location, and the like. The inclusion of an advertisement can help reduce the user's cost, while the inclusion of other types of data can reduce the number of messages that need to be sent, without requiring typing in the information. The receiving device processes the metadata to determine an action to take, such as to display an advertisement identified in the metadata, along with the text. The advertisement content may have been previously downloaded in anticipation of its later display. | 04-08-2010 |
20100094714 | Method of Facilitating a Sale of a Product and/or a Service - The method enables a user to see how a selected product or how a plurality of selected products look in an immersive three-dimensional scene that resembles an actual or real property to be constructed or updated, or the relevant portions thereof. Since the images of the scene are displayed immersively, the user can view the scene from any vantage point and at any angle just as if the user were walking around the actual property. The user can thus obtain a realistic impression of how the new or changed property will look and the approximate cost of the improvement without first constructing a new structure or implementing changes to an existing structure. This enables the user to view many different possible options in order to decide which option is most desired. The user can feel confident that corresponding changes made to the real property be pleasing to the user. | 04-15-2010 |
20100114717 | SECONDARY CONTENT DELIVERY SYSTEM - Systems and methods for content (e.g., advertisements) delivery. An initial advertisement received by a user can include instructions for requesting a secondary advertisement. A user can follow the instructions to respond to the initial advertisement. A response to the initial advertisement can include a device identification. A secondary advertisement addressed to the device identification can be provided responsive to receiving a response from the user to the initial advertisement. | 05-06-2010 |
20100114718 | Function-Based Embedded Advertising in Software - A computer-implemented method executes a function of a software application that includes a plurality of functions. Respective functions of the plurality of functions correspond to respective commands of a plurality of commands associated with the software application. In the method, a respective command of the plurality of commands is received. In response to the received respective command, an advertisement is displayed and the respective function corresponding to the received respective command is performed | 05-06-2010 |
20100114719 | Engine, system and method for generation of advertisements with endorsements and associated editorial content - An apparatus, system and method for generating endorsed advertisements with editorial content is disclosed. The system may include an endorsements database including endorsements associated with endorsers; a news database including news stories associated with endorsers; a recommendation engine configured to match at least one endorsement from the endorsement database and at least one news story from the news database with at least one advertisement template, the matched news story and endorsement both pertaining to the same endorser; and an integration engine configured to integrate the matched endorsement, the news story, and the advertisement template to generate an advertisement, the generated advertisement including a first link associated with the content of the advertisement template that when selected redirects a web browser to a website of the advertiser and a second link associated with the news story that when selected redirects a web browser to a website presenting the news story. | 05-06-2010 |
20100131372 | DATA PROCESSING DEVICE, COMPUTER PROGRAM, AND DATA STORAGE MEDIUM - A layout of unit images UP output for display may be modified by a layout operation through an input device | 05-27-2010 |
20100153218 | System and method for scheduling and distributing advertising content to a network of digital displays - A method and system for scheduling and distributing advertisements and other content to a network of out-of-home digital displays via a network is disclosed. The system includes a server for partitioning inventory, creating bookings, assigning content, and generating scheduling data for the display of content on a network of displays. The server may include a review and modification module that permits users to review and change the scheduling data so that inventory is used to its maximum commercial advantage. The server may send content and scheduling data to the various displays in the network. The displays may display the content according to the rules or criteria set forth in the scheduling data. | 06-17-2010 |
20100198696 | Methods and Systems for Creating Interactive Advertisements - Methods and systems for creating an interactive advertisement in a web browser environment are disclosed. The method includes the following: choosing a template for the advertisement from a set of standard templates; uploading an image or video file in one of several formats or customizing text content of the advertisement; customizing information collection panes in the advertisement; customizing a thank you message; and specifying an action that the advertisement should take upon completion. The system includes the following modules: a template module including standard templates based on industry-standard ad sizes; an upload module for uploading an image or video file in one of several formats; a text module for customizing text content of the advertisement; a layout module for customizing information collection panes; a thank you module for customizing a thank you message; and an action module for specifying an action that the advertisement should take upon completion. | 08-05-2010 |
20100211467 | COMPUTERIZED METHOD AND SYSTEM FOR EFFECTIVELY UTILIZING EMPTY-SPACES ON WEBSITES - A method and system are provided for effectively utilizing the empty-spaces that form on web-pages. The empty space on a web-page is measured and the space is filled with either new content or new advertisements. New content is either inserted or hidden content is made visible to reduce empty space. Empty space is also reduced by hiding items in columns other than where the empty space has formed. Reducing empty space by showing more advertisements helps web-portals and online publishers generate more revenue from their traffic. In addition, reducing empty space improves the aesthetic presentation of a web-page. | 08-19-2010 |
20100228636 | RISK PREMIUMS FOR CONVERSION-BASED ONLINE ADVERTISEMENT BIDDING - An advertiser specifies a conversion-based bid for a conversion event associated with an ad. If a conversion event occurs for the ad, an effective conversion-based bid can be adjusted by a risk premium associated with the ad. An account associated with the advertiser can be debited based upon the adjusted effective conversion-based bid. | 09-09-2010 |
20100241515 | System and Method for Attention-Grabbing Display Results for Sponsored Online Advertising Campaigns - A method for creating a stylized online advertisement for sponsored search web pages using a stylized catch phrase. An advertiser is presented an interface for composing the advertisement wherein the interface for composing includes capturing the text of a catch phrase together with a description of a style or styles to be applied to the catch phrase. Applying the styles results in creating a stylized catch phrase which is then subjected to tests and/or editorial reviews, resulting in approving the stylized catch phrase for use in the context of the online advertisement. The stylized advertisement is composited together with search results, and the composite is then transmitted, thus delivering the stylized online advertisement impression. The tests and editorial reviews include tests and previews for managing how the stylized advertisement will look when rendered on different screens (e.g. a large computer monitor, a small monitor a smart phone or other device). | 09-23-2010 |
20100262499 | Systems and methods for controlling initialization of advertising campaigns - A system is provided for controlling initialization of an online advertising campaign. The system includes a sensor configured to determine current performance of the online advertising campaign and a memory for storing performance information obtained by the sensor, a set of campaign initialization controller instructions, a campaign volume model, and a network average time-of-day pattern. The system also includes an estimator configured to predict future campaign performance based on the performance information obtained by the sensor, the campaign volume model, and the network average time-of-day pattern. The system also includes an initialization controller configured to generate a bid allocation control signal and generate a bid price control signal based on the future campaign performance predicted by the estimator, according to the instructions stored in the memory. A method for controlling initialization of an online advertising campaign is also provided. | 10-14-2010 |
20100287054 | System And Method For Integrating An Ad Banner With A Calling Application - A method, a system and a module method of creating enhanced banners, each comprising content and functionality of an original ad banner (e.g. rich media file) and a calling application enabling users to initiate a call with an advertiser, associated with the original and enhanced banners. The system, module and method may enable integrating the original code and content of said original banner with the calling application; and creating a new enhanced banner, which is a new RMF enabling the combined operative functioning and content of the calling application and the banner, where the new created enhanced banner enables a user to initiate a call between the advertiser and the user by operating the calling application in the enhanced banner. | 11-11-2010 |
20100293061 | COMPUTER DEVICE, METHOD, AND GRAPHICAL USER INTERFACE FOR AUTOMATING THE DIGITAL TRANSFORMATION, ENHANCEMENT, AND DATABASE CATALOGING OF PRESENTATION VIDEOS - A computer-implemented method is described for receiving at a computer identification of a product or service that is to be the subject of a video presentation, generating at the computer step-by-step guidance to a user specific to the subject of the video presentation on what to say in the video presentation, when to say it and how to record the subject of the video presentation, providing the step-by-step guidance from the computer to the user, receiving the video presentation at the computer and editing the video presentation at the computer. In some embodiments, the presentation is automatically processed to enhance it by combining it with additional audiovisual material, to compress it, to format it for Internet or broadcast delivery, and/or to route it for Internet or broadcast delivery. Computer apparatus for performing these steps is also described. | 11-18-2010 |
20100299215 | ADVERTISEMENT ALLOCATION - Systems and methods for allocating and providing advertisements in response to impression events (e.g., a request for a placement of an advertisement) corresponding to forecasted impressions (e.g., a forecast of a request for a placement of an advertisement). The advertisements are allocated according to solution data that includes two disjoint solution sets, with each solution set identifying an advertisement that can be allocated to a forecasted impression. | 11-25-2010 |
20100332332 | METHOD AND APPARATUS FOR FREELY DISTRIBUTING DIGITAL CONTENT WITH ADVERTISEMENT - An approach is provided for freely distributing digital content with advertisement. A digital content and advertising platform receives digital content and determines whether to permit free distribution of the digital content. The digital content and advertising platform then generates a digital medium to include the digital content, an advertisement, and a separation criterion for separating the advertisement from the digital content. | 12-30-2010 |
20110016004 | INTERACTIVE CHARACTER SYSTEM - A system and method for controlling a synthetic character using a control system displays the character engaged in an activity, receiving a first input from a user, determines whether the input is relevant to the activity, if the input is relevant to the activity, and shows the character react to the input, the character being highly expressive and highly reactive. A system and method for displaying a synthetic character provides speech data, creates modified speech data by modifying at least one of the pitch or duration of at least a portion of the speech data and generates modified speech sounds associated with the character using the modified speech data. | 01-20-2011 |
20110022478 | Advertising Request and Rules-Based Content Provision Engine, System and Method - A clearinghouse apparatus, system and method for content, including an ad generator, an ad generator interface by which a user can interact with the ad generator, wherein, in an interaction with the ad generator using the ad generator interface, at least one content item other than content owned by the user is requested for inclusion in a creative, a content provision rules engine having a plurality of rules asserted by the owner of the content to govern the inclusion of the content in the creative, including at least one upsell rule, and a content provision interface by which the owner of the content can interact with the content rules engine to assert the plurality of rules. The invention may additionally include an approval engine, wherein ones of the plurality of rules necessitate that the creative be reviewed and approved by the owner prior to the inclusion of the content, and an approval engine interface by which the owner can interact with the approval engine. | 01-27-2011 |
20110029391 | System And Method For Metricizing Assets In A Brand Affinity Content Distribution - An engine, system and method for a delivery tracking software engine for tracking metrics associated with delivery of at least one endorsed advertisement to at least one consumer over at least one computing network. The engine, system and method may include a plurality of inputs parallel to at least one output of the at least one endorsed advertisement, wherein the plurality of inputs receives at least a number of impressions and click throughs by ones of the consumer responsive to the at least one endorsed advertisement upon the delivery, and at least compliance rules for the delivery of the at least one endorsed advertisement, and at least one feedback loop that associates the plurality of inputs with at least one recommendation engine, wherein the recommendation engine recommends ones of the at least one endorsed advertisement for the delivery to the consumer, and wherein the recommendation by the recommendation engine is modified responsive to the plurality of inputs, and wherein said at least one feedback loop includes a monitor of compliance of the delivery with the compliance rules. | 02-03-2011 |
20110055023 | ABOVE THE FOLD - A computer-implementable method for determining an advertisement position is provided. The method includes receiving, at a server, a user request, via a computer client, for displaying a webpage in a window of a browser of the client computer, where the webpage includes at least one ad. Further, the method includes receiving viewport information from the browser. Based on the viewport information, viewable canvas information is calculated. The viewable canvas information is related to a displayable portion of the webpage. The method further includes generating ad position information based on the viewable canvas information. In embodiments, the ad position information is for determining fees related to advertising on the webpage. | 03-03-2011 |
20110055024 | METHOD FOR LOADING ADVERTISEMENT IN ELECTRONIC MAP - The present invention relates to a method for loading advertisement in electronic map, which comprises the following steps: opening the electronic map in the Geographic Information System (GIS); identifying a plurality of advertising areas on different display scales; numbering each identified advertising area; recording the attributes of each advertising area, such as the current scale, coordinates, size and shape; designing at least one 2D advertising graph according to the attributes of each identified advertising area, to which the shape of the graph adapts; and placing the designed advertising graph into the corresponding advertising area and then distributing through the GIS. The advertisements appear to be embedded in the electronic map when displayed, thus do not affect the display effect of the electronic map, besides, they further enrich the content and reasonably expand function of the electronic map. Accordingly, great social benefits are brought about by the electronic map that possesses greater value of market and utilization. | 03-03-2011 |
20110087552 | METHOD AND APPARATUS FOR MODIFYING AUDIO OR VIDEO FILES - Methods and apparatus for alerting a user to an opportunity are provided. The method includes delivering an audio signal to an audio output device, modifying at least a portion of the audio signal, outputting the modified audio signal, and displaying an opportunity on the display screen at substantially the same time that the modified portion of the audio signal is output. | 04-14-2011 |
20110093347 | TECHNIQUES FOR INTEGRATING EXTERNAL CONTENT FROM ADVERTISING SERVICES INTO CLIENT APPLICATIONS - Techniques for integrating advertising content into client applications are presented. Events occurring within client applications are monitored and when a predefined event is encountered and external advertising service is consulted for acquiring external content. The external content is then integrated into one or more portions of presentations associated with the client applications. | 04-21-2011 |
20110099077 | SYSTEM AND METHOD FOR PROVIDING STORAGE, RETREIVAL, CUSTOMIZATION, ADAPTION, DISTRIBUTION AND MANAGEMENT OF ELECTRONIC ADVERTISEMENTS - Method for providing an electronic advertisement to a client system via a server system, the server system coupled with an electronic advertisement database for storing a plurality of electronic advertisement data structures that each defines a respective electronic advertisement, each electronic advertisement data structure attributes at least one advertising field designation to each respective electronic advertisement, the client system hosting a client website employing a characteristic design scheme, the method comprising the procedures of establishing communications between the server system and the client system, registering the client system the server system, providing a retrieval and adaptation object from the server system to the client system, integrating the retrieval and adaptation object into the client website, retrieving by the retrieval and adaptation object the electronic advertisement data pertaining to the respective electronic advertisement from the electronic advertisement database according to at least one advertising field designation, and incorporating the electronic advertisement into the client webpage by substantially adapting the retrieved electronic advertising data of the respective the electronic advertisement, to substantially correspond with the characteristic design scheme. | 04-28-2011 |
20110106631 | System and Method for Generating and Managing Interactive Advertisements - Embodiments of the present invention relate to a system and method for creating an interactive advertisement. The interactive advertisement is configured to convey a brand message to a user while at the same time provide website security by reducing unauthorized website access by Interenet bots. According to certain embodiments of the present invention, users are required to adequately respond to the interactive advertisement in order to access certain website content. The user responses to the interactive advertisements are collected and utilized to generate marketing reports which illustrate the effectiveness of an interactive advertisement in conveying an advertiser's message. | 05-05-2011 |
20110119138 | Service to Push Author-Spoken Audio Content with Targeted Audio Advertising to Users - A particular method includes receiving, via an interactive voice response (IVR) unit, an audio content item during a first call. An indication of an insertion point at which to insert audio advertising in the audio content item is also received during the first call. The method further includes receiving via the IVR unit an audio advertisement during a second call. The audio advertisement is automatically inserted into the audio content item at the insertion point to create a package. | 05-19-2011 |
20110125591 | SYSTEM AND METHOD FOR DYNAMIC LAYOUT INTELLIGENCE - Methods, systems, and computer readable media for of automatically rendering an advertisement element on an advertisement are disclosed. The method includes the steps of obtaining an advertisement element to be rendered on the advertisement, comparing the advertisement element to a set of stored markup records, determining which stored markup record is closest in at least one attribute to the advertisement element, rendering the advertisement element in accordance with the closest markup record, and displaying the rendered advertisement element on the advertisement. | 05-26-2011 |
20110125592 | DAS PREDICTIVE MODELING AND REPORTING FUNCTION - A system and method facilitating the management of current and prospective customers and customer information is provided. The invention includes an aggregation system adapted to provide management and generation of current and prospective customers. The invention further provides management of current and prospective customer information. Additionally, the aggregation system provides for generating advertisements based at least in part upon market information. Finally, the present invention also includes a printstream aggregation method facilitating the printing of print orders. | 05-26-2011 |
20110137734 | Methods of Branding Through Educational Media and Related Computer & Software Platforms - Disclosed is a new method and related applications for the national, and global branding of multi-dimensional business models through the process and use of productions of educationally based media programs where there is not a clear “call to action” or advertisement. The educational media programs employed are those featuring topics of interest to adult audiences, and branding is solidified as a result of goodwill and developing trust with the public. Subsequent to a goodwill building stage, commercial exploitation of said brand commences by a variety of methods including through the use of software and computing means. | 06-09-2011 |
20110145076 | Mobile Campaign Creation - In embodiments of the present invention improved capabilities are described for analyzing a mobile content website, generating keywords that represent relevant terms used on the content website, and presenting a marketing program associated with the keywords to a mobile content sponsor. | 06-16-2011 |
20110153434 | SYSTEM AND METHOD FOR MERCHANDISING INTELLECTUAL PROPERTY ASSETS - A comprehensive platform for merchandising intellectual property (IP) and conducting IP transactions is disclosed. A standardized data collection method enables IP assets to be characterized, rated and valuated in a consistent manner. Project management, workflow and data security functionality enable consistent, efficient and secure interactions between the IP Marketplace participants throughout the IP transaction process. Business rules, workflows, valuation models and rating methods may be user defined or based upon marketplace, industry or technology standards. | 06-23-2011 |
20110196748 | Generating Advertising Account Entries Using Variables - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for an advertising account management interface are disclosed. The interface allows a user to define a number of variables and to specify multiple values for each of the variables. The interface also allows the user to create one or more advertising account entry templates (e.g., campaign template, ad group template, advertisement template, and keyword template) by specifying invariable advertising parameters for some input fields of the templates and variable advertising parameters for other input fields of the templates. When the user elects to generate the account entries based on an account entry template, the template is processed to generate multiple unique value combinations defined by the variables used in the template. Each of the unique value combinations corresponds to an account entry generated based on the template the variable values in the unique value combination. | 08-11-2011 |
20110196749 | METHOD FOR DYNAMIC BANNER COMPOSITION - A display banner containing current and dynamically varying information is realized by a method for generating a display of a banner image, wherein the banner image occupies at least a portion of the video display. A file including certain instructions is used to define static and dynamic elements of the banner image. As the instructions from the file are executed to begin composing the banner image for display, a current content for each dynamic element is determined and the related dynamic element is updated accordingly. The static elements and the updated dynamic elements are then assembled into the current banner image for display. In this way, embodiments of the present invention are able to dynamically create banner images with current information just in time for their display. | 08-11-2011 |
20110208597 | NETWORKED BASED MODULARIZED ADVERTISEMENTS - A system for serving localized advertisements generates browser code operable by a browser to cause the browser to display a web page of information that includes an advertisement. The displayed advertisement includes a graphical indicator that indicates that the advertisement is associated with an interface for conveying additional information associated with the advertisement. The advertisement and the additional information are submitted during an advertisement submission time. The browser code is also operable by the browser to cause the browser to detect a selection of the graphical indicator and display the interface along with the information displayed on the web page in response to the selection of the graphical indicator. | 08-25-2011 |
20110246311 | Advertisement System and Advertisement Broadcasting Method - An advertisement system for broadcasting an advertisement includes a data generating device for generating the advertisement, a display device coupled to the data generating device for outputting the advertisement, an infrared detector for detecting variations of infrared signals within a specific range from the display device, to generate a detection result, and a control unit for control the data generating device according to the detection result. | 10-06-2011 |
20110258054 | Automatic Generation of Bid Phrases for Online Advertising - Automatic generation of bid phrases for online advertising comprising storing a computer code representation of a landing page for use with a language model and a translation model (with a parallel corpus) to produce a set of candidate bid phrases that probabilistically correspond to the landing page, and/or to web search phrases. Operations include extracting a set of raw candidate bid phrases from a landing page, generating a set of translated candidate bid phrases using a parallel corpus in conjunction with the raw candidate bid phrases. In order to score and/or reduce the number of candidate bid phrases, a translation table is used to capture the probability that a bid phrase from the raw bid phrases is generated from a bid phrase from the set of translated candidate bid phrases. Scoring and ranking operations reduce the translated candidate bid phrases to just those most relevant to the landing page inputs. | 10-20-2011 |
20110295701 | WEB-BASED SYSTEM AND METHOD TO IMPLEMENT DIGITAL OUT-OF-HOME ADVERTISEMENTS - A method and apparatus are disclosed to implement digital out-of-home advertisements. The method includes logging in an advertisement system. The method also includes starting an advertisement campaign. In addition, the method includes searching for locations where advertisements can be shown. The method further includes selecting and purchasing advertisement space. Furthermore, the method includes creating an advertisement from ad templates, and uploading and submitting the advertisement to an appropriate advertising network for display. In addition, the method includes managing information related to the advertisement campaign, and proof of play. | 12-01-2011 |
20110320286 | System And Method For Integrating An Ad Banner With A Calling Application - A method, a system and a module method of creating enhanced banners, each comprising content and functionality of an original ad banner (e.g. rich media file) and a calling application enabling users to initiate a call with an advertiser, associated with the original and enhanced banners. The system, module and method may enable integrating the original code and content of said original banner with the calling application; and creating a new enhanced banner, which is a new RMF enabling the combined operative functioning and content of the calling application and the banner, where the new created enhanced banner enables a user to initiate a call between the advertiser and the user by operating the calling application in the enhanced banner. | 12-29-2011 |
20120011003 | Review of Advertisements - Among other things, techniques and systems are disclosed for reviewing ad campaigns prior to presentation by a publisher. Specifically, the techniques and systems enable a publisher to decline advertisement creatives (or individual ads) that the publisher finds objectionable or otherwise does not want to publish. A disclosed method includes receiving, from an advertiser, a plurality of ad campaigns each including a set of creatives and a schedule. The method further includes reviewing an ad campaign from the plurality of ad campaigns to identify an objectionable creative. Furthermore, the method includes identifying one or more instances of the objectionable creative in other ad campaigns from the plurality of ad campaigns based on the review of the ad campaign and before review the other ad campaigns. For each of the other ad campaigns having at least an instance from among the identified one or more instances of the objectionable creative, the method also includes automatically generating a modified schedule and a modified set of creatives including the set of creatives minus the objectionable creative. | 01-12-2012 |
20120036025 | SYSTEM AND METHOD FOR GENERATING AN ALTERNATIVE PRODUCT RECOMMENDATION - A method and system for automatically generating a self-updating naturally-reading narrative product summary including assertions about a selected product. In one embodiment, the system and method includes evaluating an existing narrative product summary, comparing an existing attribute name, attribute value, attribute unit, and assertion model, respectively, to a current attribute name, attribute value, attribute unit, and assertion model to determine if one of the comparisons shows a change. The system and method further determines a new attribute associated with the selected product, selects an alternative product, retrieves a new assertion model with assertions that describe the selected product and identify an alternative product in a natural manner. The system and method then generates a naturally-reading narrative product summary by combining the new attribute with the new retrieved assertion model, and by combining the selected alternative product with another retrieved assertion model to recommend the selected alternative product in the narrative. | 02-09-2012 |
20120047026 | System and Method for Recruiting, Analyzing and Promoting Creative Submission - A cross-service development and distribution system for presenting a creative brief to a user comprises at least one instance of a server based fan machine, the fan machine comprising a database structure and an interface between the database structure and a social network platform, at least one instance of a server based agency machine, the agency machine comprising a database structure and an interface between the agency machine database structure and the fan machine database structure, and a partner dashboard, the partner dashboard comprising a database structure and an interface between the partner dashboard database structure and the fan machine database structure and an interface between the partner dashboard database structure and the agency machine database structure. Accordance with some aspects the interface between the partner dashboard database structure and the fan machine database structure is initiated through the fan machine by an authorization command from the agency machine. | 02-23-2012 |
20120059727 | SYSTEM FOR CREATING DIGITAL MEDIA IN SOCIAL VENUES AND METHODS THEREOF - Embodiments of the present invention are generally related to a system for creating digital media in social venues and methods thereof. More specifically, embodiments of the present invention relate to a system for allowing patrons of a social venue to create collectible digital media, accessible to the patrons through a global computer network, and enable an administrator thereof to derive revenue streams therefrom. In one embodiment of the present invention, a method of for creating digital media in social venues comprises providing a digital media creation device for creating digital media, the digital media creation device having a base, a camera and an interactive screen; allowing a user to engage the digital media creation device to create the digital media, the digital media comprising multimedia content acquired from the camera and at least one advertisement; and enabling the user to retrieve a copy of the digital media. | 03-08-2012 |
20120101904 | CUSTOMIZED BILLBOARD WEBSITE ADVERTISEMENTS - A method, apparatus, system, and computer program product provide the ability to deliver an advertisement. Customization attributes for displaying billboard advertisements are defined. Each billboard advertisement comprises an advertisement for media content. A user requests access to a website and the server computer transmits the website that includes or provides access to the advertisements. Based on the customization attributes, a first billboard advertisement is primarily displayed without occlusion and remaining billboard advertisements are displayed partially occluded by the first billboard advertisement. | 04-26-2012 |
20120101905 | Method and Apparatus for Generating a Multimedia Advertisement - A method and system for generating multimedia advertisement is disclosed. In an embodiment, a method for generating multimedia advertisement is disclosed. The method comprising accessing user selected files, accessing an information file, processing user selected image files or video files using the information file, processing user selected audio files using the information file, and generating a multimedia advertisement file. | 04-26-2012 |
20120101906 | METHOD AND SYSTEM FOR PRINTING INFORMATION RELATED TO INTERNET ADVERTISEMENTS - A method and system for placing an excitable icon in or next to a screen Internet advertisement offering users the ability to print information related to the advertised product or service, which could consist of, but is not limited to, a marketing brochure or coupon. The method and system performs these tasks without noticeably altering the appearance of the web page on which the screen Internet advertisement and button are placed, opening a new browser window for the information to be displayed or redirecting the browser to the advertiser's web page. | 04-26-2012 |
20120109758 | Method For Matching Electronic Advertisements To Surrounding Context Based On Their Advertisement Content - A system for selecting electronic advertisements from an advertisement pool to match the surrounding content is disclosed. To select advertisements, the system takes an approach to content match that focuses on capturing subtler linguistic associations between the surrounding content and the content of the advertisement. The system of the present invention implements this goal by means of simple and efficient semantic association measures dealing with lexical collocations such as conventional multi-word expressions like “big brother” or “strong tea”. The semantic association measures are used as features for training a machine learning model. In one embodiment, a ranking SVM (Support Vector Machines) trained to identify advertisements relevant to a particular context. The trained machine learning model can then be used to rank advertisements for a particular context by supplying the machine learning model with the semantic association measures for the advertisements and the surrounding context. | 05-03-2012 |
20120109759 | SPEECH RECOGNITION SYSTEM PLATFORM - A device including a processor and a memory, the processor operating software performing a method of providing content to a device, the method including the steps of receiving an input from a sending device, gathering information pertaining to the sending device or a receiving device, searching a storage unit for content related to the information and the input, generating a message based on the content returned from the storage unit, incorporating the message into the input, transmitting the input including the message to the receiving device. | 05-03-2012 |
20120116895 | Customizable Marketing Campaign Framework - A system and method of creating and generating marketing campaigns is provided. The system and method may include generating a plurality of customizable marketing campaign components. One or more marketing campaign components may be selected, such as by a user, for insertion into the marketing campaign and, in some examples, the marketing campaign components may be predefined or preconfigured and/or may be customizable by a user. Upon selection of the desired marketing campaign component(s), the marketing campaign system may generate the marketing campaign based on the selected components for use, for instance, as a web-based advertisement or marketing promotion. | 05-10-2012 |
20120123875 | USER GENERATED ADS BASED ON CHECK-INS - Systems and methods are disclosed for generating and utilizing photo advertisements (“ads”). In one embodiment, a photo check-in process is performed for a user located within a geographic check-in zone which results in a photo advertisement that is utilized as a photo check-in for the user. In another embodiment, a photo advertisement is posted as a status update for a user via a social networking service. In another embodiment, photo advertisements are created by users and stored for subsequent use in serving ad requests. | 05-17-2012 |
20120130830 | Method, an apparatus and a computer program - A method comprising: storing raw data relating to a carbon footprint of a media format; receiving a media plan for planning a media campaign, the media plan specifying the media format together with additional information relating to the media format; performing a calculation associated with the media format, the calculation using the additional information and the raw data related to the media format, the calculation generating a carbon index which indicates the carbon footprint associated with implementing the media format in the media plan. The present invention also relates to a corresponding apparatus and computer program. | 05-24-2012 |
20120136729 | METHOD AND SYSTEM FOR SNIPPET-MODIFIED TELEVISION ADVERTISING - A method and system for modifying original television ads to generate snippet-modified ads utilizes a snippet ad engine to automatically incorporate the snippet ad. A snippet ad may include content from the television program being interrupted by the original ad. The snippet ad engine may receive descriptor files for the original ad and the snippet ad, including parameters describing when and how the snippet ad is to be incorporated. The snippet ad engine may use digital video editing techniques to generate the snippet-modified ad, which may be output to an ad inserter/splicer for insertion into a digital television data stream. | 05-31-2012 |
20120136730 | SYSTEM AND METHOD FOR BROKERING THE SALE OF INTERNET ADVERTISEMENT INVENTORY AS DISCRETE TRAFFIC BLOCKS OF SEGMENTED INTERNET TRAFFIC - An auction management system brokers, between a seller and a buyer, a discrete traffic block of an ad placement, and may comprise a traffic block definition tool providing workflows for obtaining traffic block parameters defining the discrete traffic block. The traffic block parameters may comprise: i) an identification of the ad placement; ii) a volume parameter defining the volume of traffic included in the discrete traffic block; iii) at least one duration parameter defining an active time period during which the volume of traffic included in the discrete traffic block is provided; and iv) an auction parameter defining an expiration time before which buyers submit offers to purchase the discrete traffic block. A listing search tool provides web pages displaying a listing of a plurality of listed discrete traffic blocks. Each listed discrete traffic block comprises a discrete traffic block with an expiration time that has not passed. | 05-31-2012 |
20120143700 | METHOD AND SYSTEM FOR DESIGNING SOCIAL MEDIA CAMPAIGN - In one embodiment, a method of designing a social media campaign is provided. The method comprises steps of sourcing data from one of multiple social media channels and at least one database, performing social media indexing and benchmarking on sourced data to determine a social media index and performing campaign analytics on the social media index for designing the social media campaign. | 06-07-2012 |
20120150660 | Apparatus, System and Method for a Vibrant Flash Widget - The present invention is and includes a device, system and method for providing an image enhancement widget for serving ads and endorsements to certain media content. The device, system and method include a javascript component that, upon execution, obtains at least one subject of primary content on a networked page, and at least one permission for enhancement of the primary content, ones of a plurality of content produced remotely from the javascript component and according to the javascript component, and an enhancement widget. The enhancement widget may be a flash widget. | 06-14-2012 |
20120150661 | System and Method to Enable any Internet-Compatible Advertisement to be Fully Shareable to a Wide Variety of Social Media Networks and Platforms - A system and method for creating shareable Internet-based advertisements includes an administration console receiving data related to an Internet-based advertisement, and configuring an overlay to provide on top of the Internet-based advertisement. A database operatively connected to the administration console stores data and code related to the overlay and the Internet-based advertisement. A share tag is applied to the Internet-based advertisement. Upon activation of the share tag, a share tag server retrieves the stored data and code and displays the overlay on the Internet-based advertisement as an expanded share tag. Upon activation of a share feature on the expanded share tag, the share tag server provides, to a desired social media network server, the stored data needed to display the Internet-based advertisement on the user's social media network page. The Internet-based advertisement is displayed on the user's social media network page, and may be further shared by others. | 06-14-2012 |
20120166294 | SYSTEM AND METHOD FOR SKIPPABLE PRE-ROLL VIDEO ADVERTISING - A system and method for presenting a skippable pre-roll interactive advertisement (e.g., a pre-roll video). The interactive advertisement is configured to be presented in advance of content requested by a user and convey a brand message to a user while at the same time providing the user with an associated type-in challenge (i.e., a challenge or question relating to the pre-roll advertisement) which, if answered appropriately, allows the user to skip or bypass the pre-roll advertisement and advance to the desired content. The user response to the interactive advertisement may be collected and utilized to generate marketing reports which illustrate the effectiveness of an interactive advertisement in conveying an advertiser's message. | 06-28-2012 |
20120185341 | METHOD FOR THE CREATION, THE SELECTION AND THE DISTRIBUTION OF DATA PACKAGES FOR REMOTE INTERACTIVE TERMINALS - A method for creation, selection, distribution and selective publication of data on remote terminals includes cyclic and asynchronous execution of sequences of different operational steps including a local loop for creation of packages of exclusive contents for each remote terminal, making subsets of a database, and storing the packages in dedicated areas of a temporary memory. A local loop periodically updates the content packages, recognizing older items with respect to corresponding elements residing in the database. Each remote terminal has a remote loop for periodical updating of an image of the exclusive package resident on the local server, with access to the dedicated area of the temporary memory resident on the local server, and retrieval of the package content elements updated by the local updating loop. Each remote terminal has a continuous operating loop, adapted to make the contents available to multiple users, according to modes defined by user commands. | 07-19-2012 |
20120191550 | Computer Readable Medium, File Server, and Method for Providing Outcome-Based Mapping - A computer readable medium, a file server, and a method for outcome-based. mapping provide a marketing blueprint for aligning marketing activities to quantifiable business outcomes. In one form, the computer readable medium includes instructions that, when executed by a processor, cause the processor to generate a graphical user interface including text, a plurality of user-selectable options, and text input fields. The graphical user interface prompts a user through a process of defining a business outcome-based marketing program. The instructions, when executed, also cause the processor to receive user input corresponding to the graphical user interface defining quantifiable business outcomes and associated marketing tasks, and to map the associated marketing tasks to the quantifiable business outcomes to produce a marketing blueprint. | 07-26-2012 |
20120209723 | PITCH DEVELOPMENT METHOD - An apparatus, system, and method of developing a pitch through procurement of textual entries from a user through a series of questions and then compiling these textual entries in a specified manner to create a pitch. The pitch may be edited and revised by the user to create final form. The pitch may be revised, modified, or commented on by a second user. The pitch may then become part of a user profile on a computer network of users, some of whom may have also developed pitches. | 08-16-2012 |
20120209724 | System of incentive-based digital content and information sharing platform through mobile technology - A system of incentive-based digital content and information sharing platform through social media includes a software platform which contains an application that is downloadable to an electronic device of a user, allowing users to receive digital content from a central backend system that is built as a SaaS platform, namely the Promotions Management Panel. The Promotions Management Panel is arranged for pushing a digital content to different users and inducing the user to share the digital content through the user's social network by providing an incentive to reward the user, which includes a promotions tab serving as the home-screen; a statistics tab showing the users who have downloaded the promotional software; a reports tab serving as a dashboard for providing and displaying statistical information of a particular piece of digital content; and a rewards tab for creating a reward. | 08-16-2012 |
20120239510 | INTEGRATION OF AN ADVERTISING UNIT CONTAINING INTERACTIVE RESIDUAL AREAS AND DIGITAL MEDIA CONTENT - Described are systems and methods for dynamic integration and presentation of advertising content and media content. The method includes receiving a request for media content from a remote computing device. The method also includes providing an interactive advertising unit, which comprises a first content layer including the requested media content and a media player, a second content layer including the advertising content, wherein the advertising content comprises video content and website content, and an integration module configured to display the video content to match the boundaries of the media player, extend the display area of the video content, reduce the display area of the video content after a period of time, display the website content in an area outside of the boundaries of the media player, and display the requested media content in the media player. The method also includes transmitting the interactive advertising unit for presentation on the remote computing device. | 09-20-2012 |
20120239511 | Automated Graphical Advertisement Size Compatibility and Link Insertion - A system for and method of forming graphical advertisements is presented. The disclosed techniques ensure that the graphical advertisements are compatible with available space and industry-standard sizing. The techniques further allow for insertion of a link into the graphical advertisement, where the link is configured such that an activating user will not receive unwanted material. | 09-20-2012 |
20120246014 | METHOD AND SYSTEM FOR PROMOTING USER GENERATION OF CONTENT - Systems and methods for promoting user generation of content are disclosed. More particularly, embodiments of systems and methods to facilitate the generation of content by users are disclosed. Specifically, in one embodiment, in order to drive generation of desired content, the generation of content by a user may be linked to an opportunity to generate additional content (where the two types of content may be the same or different). In particular, in certain embodiments when a user has generated a first type of content the opportunity to generate a second type of content may be presented to that user | 09-27-2012 |
20120253949 | Creative Single-Layer Advertising Method - An advertising method that increases the effectiveness of a Single Display Layer promotion, and strengthens its impact on recipients, by combing the contents of the business promotion with entertainment & useful information. This combination is printed, painted or digitally placed on a ONE SINGLE DISPLAY LAYER (paper, carton, card, board, screen, spotlight etc.). | 10-04-2012 |
20120259710 | DESIGN PROCESS OF ADVERTISEMENTS - An advertisement is dynamically generated using e.g. one or more computing devices. The generation of the advertisement includes generating a box configured to store information about a product to be included in the advertisement. The product is associated with a product identifier. A global unique identifier for the box is generated. A combination of the global unique identifier of the box with the product identifier of the product about which the box is configured to store information is stored as integration data. An ad elements data store is queried to retrieve a set of elements for the product. Each element in the set of elements was previously included in one or more different advertisements. The box is populated with an element of the set of elements for the product about which the box is configured to store information. The advertisement including the box is automatically generated. | 10-11-2012 |
20120259711 | METHODS AND SYSTEMS FOR MERCHANT-CENTRIC PROMOTION GENERATION AND TARGETED PUBLISHING - A platform and methodology facilitates the design, execution and tracking of Internet-based retail promotions by the merchant offering the promotion. An integrated set of promotion tools (collectively, a platform) are provided to merchants that allow the merchant to create virtually any type of promotion, with any restrictions, limitations and level of discount as determined by the merchant. The promotion is distributed using any specified distribution channel or channels to any desired segment of consumers. The consumers may then “purchase” the promotion or otherwise interact with the merchant either on line or in-store. | 10-11-2012 |
20120271722 | Top Friend Prediction for Users in a Social Networking System - A social networking system predicts a user's top friends among the user's connections in a social networking system. A top friend prediction model receives static data and statistics related to the historical interactions of the connection and the user as input singles. The model may be trained using a training set of data associated with the connections of users, where users have explicitly indicated that other users are or are not their top (or “best” or “closest”) friends. The trained model outputs a score for each of a particular user's connections, and the score is used to predict whether the connection is a top friend of that user. Whether a user's connection is one of that user's top friends thus indicates a closeness of that relationship in the real world, which may differ from how likely the users are to interact with each other within the social networking system. | 10-25-2012 |
20120278182 | GENERATING AN ADVERTISEMENT MESSAGE - Implementations disclosed herein relate to generating an advertisement message. In one embodiment, a processor generates an advertisement message that includes an offer and a method for accepting the offer. An acceptance to the offer in the generated advertisement message may be tracked to identify the potential customer accepting the offer. | 11-01-2012 |
20120278183 | SCRIPTING LANGUAGE, METHOD AND SYSTEM FOR DELIVERING PLATFORM-INDEPENDENT DYNAMICALLY INTERPRETED AND RENDERED INTERACTIVE CONTENT, AND FOR MEASURING THE DEGREE AND NATURE OF USER INTERACTION THEREWITH - Exemplary embodiments provide a scripting language, method and system for delivering platform-independent dynamically interpreted and rendered interactive content, and for measuring the degree and nature of user interaction therewith. | 11-01-2012 |
20120290407 | SELECTION OF KEYWORD PHRASES FOR PROVIDING CONTEXTUALLY RELEVANT CONTENT TO USERS - A process is described for assessing the suitability of particular keyword phrases for use in serving contextually relevant content for display on pages of network-accessible sites. In one embodiment, the process involves scoring the key phrases based in part on collected user behavioral data, such as view counts of associated social media content items. A process is also disclosed in which selected keyword phrases on a page are transformed into links that can be selected by a user to view bundled content that is related to such keyword phrases. | 11-15-2012 |
20120290408 | AFFINITY GROUP - A method of creating an affinity group image for application to an affinity group transaction means, the method comprising: displaying at least one image for application to a transaction means associated with the affinity group; receiving instructions to manipulate an image selected from the at least one image; processing the selected image by applying the received manipulation instructions to the selected image to produces a personalized image; and saving the personalized image for selection by a member of the affinity group. | 11-15-2012 |
20120303466 | Shape-Based Advertising for Electronic Visual Media - Shape-based advertising techniques and systems are presented. A piece of visual media may be used to present advertising to the viewer of the media. Shapes within the visual media may be targeted, highlighted or otherwise identified for any type of advertising association, and then such advertising can be presented to the viewer of the media while viewing the media. | 11-29-2012 |
20120303467 | WEB-BASED MARKETING MANAGEMENT SYSTEM - A server runs a software program controlling a system and is connected to the Internet to communicate with one or more advertising agencies. A client of the agencies has a home location with a server connected to the Internet for communication with the server and the agencies. The client can have branches that are connected to the Internet for communication with the server and the Client Home and, in some circumstances, with the agencies. Also connected to the Internet are Media parties representing any and all types of advertising display parties such as radio, television, print, billboard, etc. The media parties also could be brokers that place the advertising with various media outlets. | 11-29-2012 |
20120310749 | AD CREATIVE SELECTION BASED ON IMAGE CONTEXT - Disclosed herein are systems and method for providing contextually relevant advertisements, and/or facilitating digital media advertising campaigns. For example, in one embodiment, there is provided a method of providing a contextually relevant advertisement, based on a digitally published image, the method comprising: (a) receiving the image from a publisher; (b) analyzing the image to obtain the context of the image; (c) matching an advertisement campaign to the image, based on the context of the image; and (d) providing the publisher with an ad creative that is mutually relevant to the context of the image and the advertisement campaign. In one embodiment, the systems and methods described are used in digital media and computer-implemented advertising. Various other alternative aspects and embodiments are further described herein. | 12-06-2012 |
20120310750 | INTERFACE AND MODULE FOR REAL-TIME ADVERTISING PRESENTATION - An expanded function set for advertising campaigns and social network driven sales environments, unified across presenting sites and maintained at the presenting site. A banner ad can include a live streaming product presentation, such as an infomercial where users can expand the presentation, purchase the product, and share with networked friends. Video on demand and pay per view/download content can be provided via the integrated system and user experience. | 12-06-2012 |
20120310751 | METHOD AND APPARATUS FOR PROVIDING ONLINE ADVERTISEMENT - The present invention relates to a method and an apparatus for providing online advertisements, in which a fade-in type advertisement window that becomes gradually clear over a preset time is provided to a specific region of the content area of the web page. The apparatus for providing the online advertisement according to the present invention includes a web page control module ( | 12-06-2012 |
20120316972 | INTELLIGENT FEATURE EXPANSION OF ONLINE TEXT ADS - Embodiments employ knowledge from network searches to enrich features useable to describe an advertisement. Advertisement content may be segmented to generate key phrases that are rank ordered based on a phrase's pointwise mutual information value with Ad keywords and term frequency-inverse document frequency (TF-IDF) scores. These key phrases are employed to generate a plurality of query searches that are performed to generate a plurality of search result snippets. The snippets are then analyzed and ranked to identify query expansion features having a TF-IDF value over a given threshold. A subset of these ranked phrases are combined with the Ad keywords to be used to rebuild an Ad index for the given advertisement. When content is to be delivered to a client device, content keywords are compared to the Ad index to select an advertisement to be provided with the content to the client device. | 12-13-2012 |
20120330757 | DIGITAL ADVERTISING TRADE AMPLIFIER - In accordance with one example embodiment of a Digital Advertising Trade Amplifier system, the system comprises a processing engine and content server for dynamically generating digital ad content relating to trade events or trade promotions from ad copy and images for a product and/or a service sold through a retail business, a database for storing the ad copy, the images, and the trade event digital ad content, and an administrative tool for inputting the ad copy and images into the database and configuring programs and for facilitating functionality between the database and the processing engine and content server in order to create, modify, and disseminate the trade event digital ad content. The trade event digital ad content is used to create a trade-specific digital ad based on at least one of an event location, an event date, and contextual placement of the trade event digital ad content. | 12-27-2012 |
20130013425 | METHOD AND SYSTEM FOR AUTOMATICALLY GENERATING ADVERTISING CREATIVES - A system and method to automatically generate display text for advertisements. The generated creatives may be distributed in text, banner, email, or other advertising formats through online advertising distribution networks. To generate creatives, the system utilizes a record of the grammatical structure (or “grammar”) of creatives and combinations of two or more words (“N-grams”) to populate each grammar. To generate grammars of creatives, the system analyzes a large set of creatives that have previously been used in advertisements to populate grammar and N-gram datasets. Once the grammar and N-gram datasets are populated with a sufficient number of grammars and N-grams, the system is able to generate new creatives for advertisements. The system populates the selected grammars using N-grams that are obtained from the N-gram dataset in order to form new creatives. | 01-10-2013 |
20130013426 | Timeshare Availability Broadcast System and Method - A computer-based method and system for managing the placement of ads about timeshare properties in worldwide publications, including the ability to post suitable property information as well as the automatic or semi-automatic ranking of preferred rental locations based on the owners and renters information and other related intrinsic information, as well as the provisioning of ancillary services based on this information. | 01-10-2013 |
20130018732 | SYSTEMS AND METHODS FOR COMPUTER-CREATED ADVERTISEMENTS - The invention relates to a computerized method for a user to create an advertisement by displaying a plurality of advertising formats for selection by a user; displaying a template corresponding to a selected advertising format; displaying a plurality of product references for selection by the user; displaying on the template a selected product reference to create a proposed advertisement; and creating a preview of the proposed advertisement, all of which may be implemented using the Internet. The invention further relates to a computerized system for creating an advertisement that comprises a template database for storing advertising formats; a product database for storing product references; and a computer to access the databases. Preferably, the user has a network interface such as Internet access that permits access via a remote location, software to permit a user to specify specifications such as quantity, printing information, ship date, paper type, pricing information, and payment information, and may be configured to receive images and text for new products. | 01-17-2013 |
20130018733 | SYSTEM AND METHOD FOR COMPUTER-CREATED ADVERTISEMENTS - Methods, systems, and computer readable media for of automatically rendering an advertisement element on an advertisement are disclosed. The method includes the steps of obtaining an advertisement element to be rendered on the advertisement, comparing the advertisement element to a set of stored markup records, determining which stored markup record is closest in at least one attribute to the advertisement element, rendering the advertisement element in accordance with the closest markup record, and displaying the rendered advertisement element on the advertisement. | 01-17-2013 |
20130073398 | Self Service Platform for Building Engagement Advertisements - The system and method for building an engagement advertisement disclosed herein includes enabling an advertiser to choose from multiple design templates and specify phases to create a rich, interactive advertisement. The engagement advertisement can be deployed onto the Internet, where a viewer can take part in an advertising experience based on the engagement advertisement. The advertising experience includes phases, and the viewer may be required to perform at least one action in a phase in order to advance to another phase. A completion to the advertising experience may be signified to the viewer, and in response to the completion to the advertising experience, the viewer may optionally be provided with a remuneration. The engagement advertisement may be used either as a stand-alone engagement advertisement or as part of a campaign, which includes targeting data, start/end dates, and a budget. | 03-21-2013 |
20130080266 | SYSTEM AND METHOD FOR ESTABLISHING A DYNAMIC META-KNOWLEDGE NETWORK - The present disclosure relates to a system and method for establishing a dynamic meta-knowledge network. More particularly, it relates to a computer implemented system and method for charting, mapping, linking, annotating, evaluating, following, broadcasting and publishing scientific, technical, medical and scholarly information, both current and historical. In an embodiment, the present system and method may be embodied in an internet application composed of a database containing scientific publication records, scientific meta-knowledge data, and user profiles. Scientific meta-knowledge stored in the database includes knowledge contexts as well as descriptive and quantitative annotations. Author names and entities within each knowledge context category and annotation category are linked to the appropriate publications. A publication webpage is generated for each publication record, and this is configured to aggregate and present stored data and links that are relevant (and specific) to each publication. | 03-28-2013 |
20130085869 | Systems and Methods to Provide a User Interface to Control an Offer Campaign - In one aspect, a computer implemented method is provided for the provision, on a computing apparatus, of a user interface configured via a portal to permit a merchant to define an offer campaign. The offer has a plurality of milestones required to be met in order to provide a benefit to a user. The computing apparatus may be further configured to associate the offer with a user, detect the progress of the user toward the milestone, and transmit a message to the user regarding the user's progress toward the milestone. | 04-04-2013 |
20130085870 | METHODS AND APPARATUS FOR SECURE AND ENHANCED CLASSIFIED LISTING SERVICES AND TRANSACTIONS - An enhanced classified listing service is provided to allow connections and transactions in classified listing services to occur in a more secure, informed, and codified manner. Online classified listings can be created, managed, and converted into customizable physical or electronic business cards with links, reputation data, contact information, and/or profile information, etc. Credible reputations can be built through recommendations, testimonials, and feedback from separate sources and information about reputations can be included on these physical or electronic business cards. A variety of enhancements improve classified listing services for parties involved in classified listing transactions. | 04-04-2013 |
20130091023 | METHOD FOR AUTOMATICALLY VISUALIZING AND DESCRIBING THE LOGIC OF A VARIABLE-DATA CAMPAIGN - As set forth herein, computer-implemented methods and systems facilitate providing an approach for using defined patterns of variable-data campaigns to enable a marketing service provider to express a non-expert user's desired campaign intent, using natural language and campaign intent terms, as well as to accurately capture the non-expert user's intent by communicating using non-technical campaign terminology. Communication of semantically robust campaign intent to variable-data campaign graphic designers and developers is facilitated by the described systems and methods, as is automated creation of a variable-data logic (plan) file based on semantic campaign intent. The described systems and methods facilitate the creation of variable data publishing (VDP) marketing campaigns by the non-expert, including verification and validation of the variable-data logic. | 04-11-2013 |
20130091024 | DIGITAL BILLBOARD ADVERTISING SYSTEM AND METHOD - A system and method allows consumers to post media on a digital billboard. The present invention allows consumers to visit a website, choose an available date and time, purchase a span of time (typically from 15 seconds to 1 minute), and upload media to be displayed on the digital billboard. The present invention reserves and schedules space and guarantees that the media will be displayed at the selected time. The present invention may be designed for individuals and, during the purchased span of time, the consumer's media will dominate the screen entirely and not compete with a sponsor brand. The present invention may stream a live feed of the digital billboard on the internet for the consumer (or others) to view. The present invention may also allow people to select various web platforms (such as Facebook, Twitter and the like) on which their experience is shared. | 04-11-2013 |
20130097029 | SYSTEMS AND METHODS FOR DISPLAYING ADVERTISEMENTS IN AN ADVERTISEMENT UNIT - A method for supporting multiple advertisement sizes in a single advertisement unit includes receiving a format preference for an advertisement unit and a selected advertisement and size for the selected advertisement. The method further includes applying editing properties to determine additional visual content for the selected advertisement. The additional visual content is determined based on the format preference of the advertisement unit and the size of the selected advertisement. The method further includes rendering the selected advertisement and the additional visual content in the advertisement unit based on the editing properties. | 04-18-2013 |
20130117131 | METHOD OF AND SYSTEM FOR INSERTING/OVERLAYING MARKERS, DATA PACKETS AND OBJECTS RELATIVE TO VIEWABLE CONTENT AND ENABLING LIVE SOCIAL NETWORKING, N-DIMENSIONAL VIRTUAL ENVIRONMENTS AND/OR OTHER VALUE DERIVABLE FROM THE CONTENT - A method by which a User can associate selectable Markers, Data Packets and/or Objects with Content. The Content may generally be distributed electronically, and the Markers allow for insertion and/or overlay of Objects when the Content is selected for viewing by a Viewer. Objects and Data Packets are generally provided by a User, Promoter, Host, Service, or other entity to convey information to a Viewer. A Service provides tools and capabilities to both the User and the Promoter to facilitate their respective actions according to embodiments of the invention, including enabling the creation of live social networks (such as those linked to a specific Service provider, a specific User group, activities by a specific Promoter, and/or to specific Data Packets) and the creation of n-dimensional Virtual Environments. | 05-09-2013 |
20130117132 | SYSTEM FOR INSERTING SERVICES IN A SOFTWARE APPLICATION - A system for inserting one or more services within a software application is provided. The system comprises memory circuitry configured to receive and store a software application and a service module. The software application is defined by a first set of instructions and the service module defined by a second set of instructions. The system further comprises processing circuitry configured to execute the service module with the software application to generate a service integrated software application. The service module is configured to enable one or more online services on the software application by inserting a third set of instructions at pre-defined locations within the first set of instructions of the software application. | 05-09-2013 |
20130117133 | SYSTEMS AND METHODS FOR RAPID AD CREATION, INCLUDING BATCH-ADS, USING A COMPATIBLE MOBILE DEVICE, FOR AN ONLINE MARKETPLACE - This invention details systems and methods for users in an online marketplace to easily enter one or more items using a smartphone or other compatible mobile device, then uploading the newly entered item(s) in a batch upload process directly onto the online marketplace. One aspect of the invention describes the process of using a mobile device to photograph or add images and easily capture the primary information needed for an ad listing. The process of capturing the detailed information utilizes a mobile device's voice recognition technology as an alternative to the device's keypad to streamline the data entry process. A second aspect of the invention details the system's process of batch uploading the final items directly into the online marketplace. The final aspect of the invention describes the process whereby a user may later login to the web-based system to edit or add optional details to the ad listing if desired. | 05-09-2013 |
20130132209 | GENERATING AN ADVERTISING CAMPAIGN - A system and method for automatically generating an online advertising campaign is disclosed. A campaign building engine receives an advertiser's landing page and determines a set of key terms. From the key terms, the campaign building engine determines classifications for potential advertising structures. The campaign building engine then generates proposed advertising structures by assigning each key word to one of the classifications. The proposed advertisings structures can then be presented to a user for selection of advertising structures of the advertising campaign. | 05-23-2013 |
20130132210 | DEVICE, METHOD, AND MEDIUM FOR GENERATING AUDIO FINGERPRINT AND RETRIEVING AUDIO DATA - Provided are device, method, and medium for generating an audio fingerprint and retrieving audio data. The device for generating an audio fingerprint includes: a coefficient extracting section partially decoding audio data in a compression area and extracting MDCT (Modified Discrete Cosine Transform) coefficients; a coefficient selecting section selecting an MDCT coefficient robust to noises from the extracted MDCT coefficients; a modulation spectrum generating section transforming the selected MDCT coefficient by the use of a Fourier transform method and generating a modulation spectrum; and a bit conversion section quantizing the generated modulation spectrum and generating an audio fingerprint. As a result, it is possible to accurately and rapidly retrieve the audio data recorded in a variety of environments. Since elements based on MP3 are used, it is possible to apply to MP3 applications in various manners. In addition, it is possible to apply to classification of audio data such as classification of music moods and classification of music genres and various other fields such as extraction of a specific event from moving images of sports. | 05-23-2013 |
20130144727 | COMPREHENSIVE METHOD AND APPARATUS TO ENABLE VIEWERS TO IMMEDIATELY PURCHASE OR RESERVE FOR FUTURE PURCHASE GOODS AND SERVICES WHICH APPEAR ON A PUBLIC BROADCAST - A comprehensive organization entertainment and purchasing operating system through a computer network. A Front End allows users viewing, purchasing, social networking and the like. A back end of the system, includes maintaining relationships with content providers who produce and cause to be broadcast a media source of in a public venue such as television, movies, streaming videos, and video games etc. and further highlighted and display products and services in numerous scenes. Information on content partners including contact information of key decision makers at major studios, mini-majors and independent film makers which is entered into the system's computer database. The system will also include granting access to key content partners so that interactions with content partners can include uploading content to encoding, providing digital distribution contracts with the system's corporate legal department, uploading information to the corporate heads of the system, and maintaining a multilayered content management system. | 06-06-2013 |
20130166394 | SALIENCY-BASED EVALUATION OF WEBPAGE DESIGNS AND LAYOUTS - Evaluating a web design includes: receiving input that includes page elements; deriving a plurality of key page elements from the input; running a saliency model on the input to derive hot spots representing those items that are most likely to initially grab (or obtain) a viewer's attention; comparing positions of the hot spots to placement of the plurality of the key page elements to determine effectiveness of the placement of the key page elements; and presenting a saliency map depicting the hot spots in the page elements. | 06-27-2013 |
20130179274 | MAP-BASED SOCIAL AND ADVERTISING NETWORK - A network that can be organized around a mapping function and that can be used for social, business, or other information is disclosed. This network can allow users and businesses to post advertisements for items and services for sale as well as items and services that are sought. It can also allow users to post reviews, both of businesses themselves as well as individual items in the businesses' inventories or on the businesses' menus. The network can allow businesses to post and manage coupons and promotions, and allow customers to follow particular businesses or even specific menu/inventory items so that they are notified of any related promotions. | 07-11-2013 |
20130198012 | Process for creating, for use over the Internet or other public communications network, an electronic sales advertisement with a voiceover incorporating a choice of various styles and languages - This invention is a process for creating, online, a narrated motion advertisement in different styles and languages, for viewing on the Internet or other public communications networks. It describes the front-end web server, middle tier server, and back-end SQL and file server processes for collecting, storing, and uploading media and other information necessary to create a narrated motion advertisement. Advertisements can be created from various media types, in any major language, and can include various vocal qualities, such as radio-quality voice and singing voice. After completion, the process remains open to further iterations, in order to facilitate advertisement editing and modification. This enables voiceover artists and scriptwriters to gain access, over the Internet, to an unfinished advertisement and create the script and narration for it according to the gender, language, style, and other qualities chosen by that advertisement's owner. | 08-01-2013 |
20130204713 | Cyber classified free standing insert system and method - A cyber classified free standing insert system and method enables one or more advertisers to buy and schedule advertisement ads. The advertising ads have cyber content accessible by a user/consumer using an electronic device. The system comprises a printed page advertising medium. At least one specialized main body heading related to a specific category, or non-specific category of goods or services is located on the printed page. At least two non-competing advertisement blocks are located on the printed page directly next to one another and the cyber content. The non-competing advertisements fall within the type of category of goods or services indicated in the main body heading. The cyber content section contains the cyber content on the printed page directly next to the advertisements. The cyber content section includes a unique website link associated with each of the non-competing advertisements and other links, i.e. advertiser's website. | 08-08-2013 |
20130204714 | SYSTEMS AND METHODS FOR CREATING AND MANAGING MARKETING APPLICATIONS, EVENTS, PROMOTIONS, AND PUBLICATIONS - Certain embodiments provide systems and methods for creation and management of marketing applications, events, promotions and publications. The system includes a user input device configured to provide a user input for one or more applications. The system includes a display configured to display information from the one or more applications. The system includes a processing unit communicatively coupled to the user input device and the display. The processing unit is configured to execute one or more application to create the promotional activity, configure the promotional activity, and associate an offer with the configured promotional activity. | 08-08-2013 |
20130211923 | SENSOR-BASED INTERACTIVE ADVERTISEMENT - A computing device is configured to render an advertisement content in connection with a primary content. In connection with the rendering of the advertisement content on the computing device, a user is enabled to select a portion of the advertisement content. The portion of the advertisement content can be manipulated in response to input provided from the user operating the computing device. | 08-15-2013 |
20130211924 | SYSTEM AND METHOD FOR GENERATING SENSOR-BASED ADVERTISEMENTS - A computing device is configured to render an advertisement content in connection with a primary content. In connection with the rendering of the advertisement content on the computing device, a user is enabled to select a portion of the advertisement content. The portion of the advertisement content can be manipulated in response to input provided from the user operating the computing device. | 08-15-2013 |
20130211925 | USER-SELECTED ADVERTISEMENT LAYOUT - An entertainment content consumer selects the manner in which advertisements are presented at a client by selecting one of plural available advertisement content layouts. Entertainment content is served to the entertainment content consumer's client with advertisement content by using the advertisement content layout selected by the consumer. For example, a consumer selects whether to have advertisements served within a social media news feed or to have advertisements served by a video shown over the social media news feed according to a predetermined metric, such as an advertisement at regular time intervals or predetermined download metrics. Empowering the consumer to control how advertisements are served improves the consumer's experience by providing fewer higher quality advertisements to the consumer for a given allocation of entertainment content viewing. | 08-15-2013 |
20130238449 | Polymorphic Advertisements - Various embodiments pertain to techniques for generating advertisement templates for use in various technological environments. In various embodiments, an advertiser can select one or more advertisement templates and provide the specified components to an advertisement service. The advertisement service can bind the components into a selected template for presentation to a user, depending on a number of factors. For example, in some embodiments, the device capabilities can determine the template that is used, while in other embodiments, information regarding a user's previous interaction with the content can be used to determine the template that is used. For example, a user that is seeing an advertisement for a particular product for the first time may be presented one version of the advertisement, while a user that is already a consumer of the product or has already viewed an initial advertisement may be presented with a different version of the advertisement. | 09-12-2013 |
20130238450 | SYSTEM AND METHOD FOR FACILITATING ECONOMIC INVESTMENTS THROUGH SOCIAL INTERACTIONS - The present invention provides a computer-implemented system for generating product endorsements, comprising a graphical user interface capable of querying at least one endorsement requester for the product information comprising at least product use information, target demographics information, and product origin information; a remote query engine capable of querying third party advisors on a network for product-related information related to a product indicated by the product information; at least one network port capable of remotely receiving via the network the product information from said graphical user interface, and the product-related information related to the product from the third-party advisors; at least one rules engine communicatively connected to said at least one network port, and comprising a plurality of rules to generate at least a tiered one of the product endorsements of a product responsively to the product information and the third party advisors information. | 09-12-2013 |
20130246192 | SYSTEM FOR ENABLING AND INCENTIVIZING ADVERTISEMENTS IN CROWDSOURCED VIDEO SERVICES - An apparatus comprising at least one processor and at least one memory including computer program code, the at least one memory, computer program code, and processor configured to cause the apparatus to receive a first media content that is being captured by the apparatus. The apparatus may be configured to receive an insertion indication from the user of a portion of the first media content at which a second media content is to be inserted to enable a combination of the second media content with the first media content. The apparatus may be configured to cause the first media content and at least one of the insertion indication or a composite media content comprising the first media and second media content to be transmitted. Corresponding methods and computer program products are also provided. | 09-19-2013 |
20130246193 | METHODS FOR PROMOTING AUTO RACING WITH A PROFESSIONAL SPORTS LEAGUE - A method for promoting an auto racing event and a professional sports league includes affiliating a racing association with a professional sports league. The professional sports league may comprise any type of sport, but not auto racing. A pool of automobiles is assembled for an auto-racing event sponsored by the racing association. Each automobile in the pool of automobiles is assigned to a club of the professional sports league so as to create a one-to-one association between automobiles in the automobile pool and the clubs of the professional sports league. Each automobile in the pool of automobiles is branded to represent the club associated with the automobile. Techniques are disclosed to promote both the professional sports league and the auto-racing event. The auto-racing event is conducted with the pool of automobiles so as to create a competition among the clubs of the professional sports teams with an auto-racing event. | 09-19-2013 |
20130246194 | METHOD OF REUSING ADVERTISING MATERIAL - The present disclosure describes a method of reusing advertising material that includes selecting a reused advertising material that was once displayed on a billboard and selecting product that includes the reused the advertising material. The reused advertising material has attributes that include a defined subject matter, the location where the advertising material was displayed and the date of display of the advertising material. The product includes a certification of the attributes identified for the advertising material included in the product. | 09-19-2013 |
20130246195 | SYSTEMS AND METHODS FOR IMAGE ENGAGEMENT ANALYSIS - According to various aspects, systems and methods of providing advertising using a computer system are disclosed. In one example, the method comprises receiving, by the computer system, a request for advertising content, the request including information descriptive of a context for the adverting content, selecting at least one image from a plurality of images to include in the advertising content based on the context, altering the at least one image according to the context to generate at least one altered image, and transmitting the at least one altered image to a requestor of the advertising content. | 09-19-2013 |
20130254043 | CONTROLLING AND USING VIRTUAL UNIVERSE WISH LISTS - Described herein are examples of a virtual universe wish list as well as its control and use. Some embodiments are directed to determining a selection of an object in a virtual universe that is a desired by a user, which user is represented by a first avatar. Some embodiments are further directed to designating the object as a desired item in a wish list for the first avatar. The wish list may be stored in the avatar's virtual universe inventory. Some embodiments are further directed to determining a second avatar in the virtual universe that possesses an instance of the virtual object. Some embodiments are further directed to generating an advertisement to obtain the instance of the virtual object from the second avatar on behalf of the first avatar. | 09-26-2013 |
20130262241 | SYSTEM AND METHOD FOR AUTOMATIC TEMPLATE FULFILLMENTS AND EDITING FOR VARIABLE DATA - A system and method for advertising or marketing is provided that received vehicle inventory information from a car dealer and allows the dealer to create individualized signage for desired cars. The marketing system allows the dealer to select a sign size and sign template that includes a plurality of fields, some fillable based on the inventory information, some fields fillable by automatically generating data, and some fields that are presented as blank to the dealer for the dealer to edit. A completed listing including the fields designated by the template is used to generate a set of individualized advertising signs that include a QR code. Customer interactions with the QR code are tracked and provided to the dealer's customer relationship management system. | 10-03-2013 |
20130262242 | Method and Apparatus for the Handling and Aggregation of Multimedia Contents, for the Creation and Distribution of Multimedia Aggregates and the Distribution of the Associated Advertising Revenue - An apparatus for the handling, creation and distribution of multimedia aggregates, includes: modules to store and organize data and user profiles for registered users, to store multimedia content and content profiles in a content database, interfaces for: use of multimedia contents, and for performing searches on the content database, to generate dynamic custom pages and/or static custom pages including the multimedia content, and advertising contents, allowing the publication or display of the dynamic custom pages or static custom pages created; and for content creation, and to let the multimedia content to be inserted in the content database; and for advertising entry and purchasing, and for entering the advertising content in the content database and insert advertising content in the dynamic custom pages and/or static custom pages on the basis of the result of an auction mechanism. | 10-03-2013 |
20130268376 | SERVICE-BASED DEMONSTRATION EXPERIENCE CONFIGURATION - A demonstration service receives content from various content providers, and maintains the received content. The content can be provided to the demonstration service at various times, and changed as desired by the content providers. A retailer can access the demonstration service and select various content to include in demonstration experiences for various groups of demonstration devices in a retailer environment. The demonstration experiences can be changed at various times as desired by the retailer. Demonstration experience descriptions and/or changes to demonstration experience descriptions are provided to the demonstration devices, allowing each demonstration device to present a demonstration experience as defined by the retailer. | 10-10-2013 |
20130275233 | SUGGESTING TARGETING INFORMATION FOR ADS, SUCH AS WEBSITES AND/OR CATEGORIES OF WEBSITES FOR EXAMPLE - One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion. | 10-17-2013 |
20130282496 | METHODS AND SYSTEMS FOR MONETIZING EDITORIAL USER-GENERATED CONTENT VIA CONVERSION INTO AFFILIATE MARKETING LINKS - Methods and systems for monetizing editorial and user-generated content via conversion into affiliate marketing links. Aspects of the disclosure, for example, are directed to methods and systems configured to enable rewriting of URLs based on a synchronized database of merchants collected from a breadth of affiliate networks. In several embodiments, for example, upon posting of a URL to a user-generated website or on clicking of a URL on such a site by a user, the server system compares the domain name of the URL against a database of merchants synchronized across multiple affiliate networks. When a merchant's domain name is found, the server system may convert the URL using a deep linking syntax outlined in the merchant database so that the URL becomes an affiliate link that leads to the original URL via the corresponding affiliate network. User clicks on this converted URL may generate affiliate commissions. | 10-24-2013 |
20130290114 | METHODS AND SYSTEMS FOR GENERATING A BRAND USING CONTEXTUAL INFORMATION - Methods and systems of generating a brand via a computer interface are disclosed. A first plurality of inputs are received from a user in response to a first plurality of prompts. The inputs are analyzed and a brand uber-archetype is selected. A second plurality of prompts is provided and corresponding inputs are received and analyzed. A brand sub-archetype is then selected and branded content is produced in accordance with the selected sub-archetype. The user may then refine the selection if desired. | 10-31-2013 |
20130311305 | UPDATING OLD MEDIA WITH CONFIGURABLE ENTITIES - The claimed subject matter relates to an architecture that can provide configurable entities in connection with electronic archival of print-based media. In accordance therewith, print-based media can be archived electronically (e.g., by imaging or scanning the print-based media) in a remastered form that provides for displaying the original work with readily modifiable entities, such as advertisements. Media or entities can be selected based upon the original advertiser, the original product, or another element or feature of the print-based media, and can also be selected based upon a profile associated with the media consumer. | 11-21-2013 |
20130325637 | SYSTEM AND METHOD FOR CONDUCTING MARKETING AND COMMERCE - A method for conducting chain reaction marketing and commerce. The method includes the steps of registering content and a product, conducting chain reaction marketing and conducting online commerce, the step of conducting online commerce including obtaining a source of content, the content containing registered product objects and a chain hanger, specifying a product object from the content that contains the product that a user wants to purchase, processing information about the user, the content, and the product object, retrieving product purchasing information; and completing a purchase transaction. | 12-05-2013 |
20130325638 | METHOD, SYSTEM AND COMPUTER PROGRAM FOR ASSIGNING AN ASSORTMENT OF PRODUCTS TO AN EXISTING PLANOGRAM - Method for assigning an assortment of products to an existing planogram includes: providing an existing planogram which includes an existing assortment of products in association with a geometrical placement layout of these products on shelves and storing the existing planogram in memory; providing a user-defined new assortment of products and storing the new assortment in memory; furnishing, by a processor having read/write access to the memory, an output planogram by removing, from the output planogram, products in the existing assortment but not in the new assortment and adding, to the output planogram, products in the new assortment but not in the existing assortment; storing the output planogram in memory. The method further includes: generating a set of at least one segmentation tree which describes the relative geometrical placement of products in the existing planogram according to several ordered category types, each type corresponding to a level of the segmentation tree. | 12-05-2013 |
20130346220 | User Generated Photo Ads Used As Status Updates - Systems and methods are disclosed for generating and utilizing photo advertisements (“ads”). In one embodiment, a photo advertisement is posted as a status update for a user via a social networking service. A plurality of filler images representing one or more participants is associated with a photo ad template having one or more photo wells. A photo advertisement based on the photo ad template is generated by an electronic device such that the associated plurality of filler images are inserted into the one or more photo wells in the photo ad template. A status update that includes the photo advertisement for presentation with the status update is initiated responsive to generating the photo advertisement. | 12-26-2013 |
20140019264 | FRAMEWORK FOR PRODUCT PROMOTION AND ADVERTISING USING SOCIAL NETWORKING SERVICES - A method includes acquiring an image from a user; analyzing the image to determine whether it includes information associated with a brand reference; producing an augmented image based on the image; and posting the augmented image to a social networking service (SNS) associated with the user. The augmented image may include a graphical overlay, a frame, a comment, and a hyperlinked textual comment, cropping of the image, blurring a portion of the image, applying a spotlighting effect to a portion of the image. The method may determine a measure of influence of a user on a brand based on a number of interactions by other users with the augmented image; and a number of images posted by the user that are associated with the brand. | 01-16-2014 |
20140025510 | INVENTORY VIDEO PRODUCTION - A computer implemented method of generating video promotional material and annotating the video promotional material with information about the product being promoted in the video promotional material, determining where the information about the product is stored, associating the information with the video and adding the information to the video promotional material in the form of video effects. | 01-23-2014 |
20140025511 | SkratchAds - Disclosed is a method for creating an interactive banner (virtual “scratch” ad) for a touch screen that suggests a redemption value may be obtained, displaying an interactive banner that suggests a redemption value may be obtained, processing touches on a screen displaying the interactive banner, converting the pixels below the touches to transparent to mimic “scratch offs”, displaying a message of winning a redemption value or of not winning a redemption value, providing advertising, and redirecting a user to a source of the redemption value. The method for creating an interactive banner that suggests a redemption value may be obtained receives a plurality of inputs pertaining to an interactive banner, messages of congratulation or condolence, and advertisements. | 01-23-2014 |
20140040047 | METHOD OF DISSEMINATING ADVERTISEMENTS USING AN EMBEDDED MEDIA PLAYER PAGE - A method of disseminating advertisements includes the step of transmitting to a media device ( | 02-06-2014 |
20140046779 | SYSTEM AND METHOD FOR CREATING AND MARKETING AUTHENTIC VIRTUAL MEMORABILIA - An advertising engine, system and method of using is described. The engine includes at least one vault including a plurality of media assets, a recommendation engine that matches at least one media asset from the vault with at least one requested creative, a delivery engine that integrates the requested creative with the matched media assets from the vault, and a management engine that regulates and/or tracks ones of the at least one media asset. | 02-13-2014 |
20140052546 | MULTISCREEN ADAPTIVE RICH MEDIA ADVERTISEMENTS - A package of an advertisement's visual elements along with logic for rendering these elements may be provided to a client as part of a single advertisement package. This single package solution may include multiple rendering capabilities depending on the device or the advertisement container. The server side functionality distributes the single advertisement package and the functionality for identifying, selecting, arranging, and displaying the visual elements of the advertisement may be controlled by the logic provided to the client. The advertisement may be dynamically rendered on the client side (e.g. by the web browser) based on the logic that is part of the single advertisement package. | 02-20-2014 |
20140052547 | GENERATING PRODUCT PURCHASE PAGES FOR CONTAINERS OF ITEMS - Methods and systems to build containers of uncategorized items are described. In some example embodiments, the methods and systems generate a title for a container of uncategorized items available for purchase within a network-based publication system, associate two or more uncategorized items available for purchase within the network-based publication system to the container based on a comparison of titles of the two or more uncategorized items and the generated title for the container of uncategorized items, and cause a display of a container-based product purchase page within the network-based publication system that presents product description information for at least one of the associated two or more uncategorized items available for purchase within the network-based publication system. | 02-20-2014 |
20140067553 | SYSTEM AND METHOD FOR PROVIDING OFFER ENGINEERING - The present invention generally relates to system and methods for providing improved marketing. Specifically, this invention relates to a system and method for evaluating and/or constructing and/or improving promotional offers for businesses of all sizes based on one or more criteria provided by the system, the user or any combination thereof. | 03-06-2014 |
20140067554 | PERSONALIZED INCENTIVE PROMOTIONAL PRODUCT SYSTEM - Systems and methods for creating recipient-customizable promotional products are disclosed. One method includes receiving design details from a customer associated with layout of one or more graphical elements on a promotional product, and building a design of a customized promotional product using the design details. The method further includes generating a personalization symbol to be applied to each promotional product, the personalization symbol linked in a database to an offer, and making a plurality of the customized promotional products, each of the customized promotional products created according to the design details and including a personalization symbol, thereby creating personalized customized promotional products. The method also includes distributing the personalized customized promotional products to the customer. | 03-06-2014 |
20140074627 | TECHNIQUES TO CREATE AN ADVERTISING CAMPAIGN - Techniques to provide a web-based system for local online advertising are described. A processor component executing on a web server and controlling a website may manage a website management component that may manage sessions associated with an account of a user while interacting with the website. An ad campaign profile engine including a campaign profile wizard may guide and assist the user in automatically creating multiple advertising campaigns. The campaign profile wizard may further accept a selection of one of the multiple advertising campaigns. An ad builder engine including an ad creation wizard may guide and assist the user in creating online and offline content for the selected advertising campaign. Other embodiments are described and claimed. | 03-13-2014 |
20140081773 | SELLER CONFIGURABLE MERCHANDISING IN AN ELECTRONIC MARKETPLACE - A method and a system for merchandising in a network-based marketplace. Sellers enter item information that identities items to be transacted in a network-based marketplace. Sellers also identify referring items and promoted items and generate associations between them. In response to a buyer's request for the item information on a referring item, the network-based marketplace presents the item information for promoted items in addition to the item information for the referring item. | 03-20-2014 |
20140108162 | PREDICTING PERFORMANCE OF AN ONLINE ADVERTISING CAMPAIGN - Predicting a performance level of an online advertisement campaign, which is based on an advertising keyword, includes various method, systems, and other components. For example, the advertising keyword may be selected during a process in which the advertising campaign is being created. In response, predicted performance levels are provided that quantify how well the advertisement campaign may perform if certain advertisement audiences are targeted. | 04-17-2014 |
20140108163 | System and Method for Print-on-Demand Communications Campaigns for Motivation Programs - An on-line motivation website implements a motivation program to motivate a participant by selecting and providing an award and a communications campaign element. A fulfillment program provides the selected award. A program creates a printed version of the selected communications campaign element for off-line presentation. | 04-17-2014 |
20140122255 | STORY-BASED, MULTI-SCREEN ADVERTISING FRAMEWORK - A responsive advertising system is described herein that provides an advertising solution for responsive, multi-screen website design. The system allows an advertisement to change based on events, actions of the user, or other criteria that the advertiser specifies, such that the actual content of the advertisement evolves in a kind of story line. If a user first accesses a website with an embedded advertisement on the user's desktop computer, the user may see a first version of the advertisement. If the user accesses the site again from the user's smartphone or other mobile device, then the system can serve a different version of the advertisement. Thus, the system provides an advertisement authoring and serving platform that allows for the creation of a new type of highly responsive advertisement that changes over time and across devices to tell a cohesive story and does so in a unified advertising unit format. | 05-01-2014 |
20140136346 | SYSTEM AND METHODS FOR PROCESSING IN-STREAM TRANSACTIONS ON MICRO-BLOGS AND OTHER SOCIAL NETWORKS - System and methods for processing in-stream transactions on micro-blogs and other social networks (“in-stream transaction processing system”) facilitates transactions via comments, posts or messages on social networks. The in-stream transaction processing system converts social channels used for conversation into channels through which users can engage in commerce, fundraising or other non-financial activities. In an embodiment, the in-stream transaction processing system monitors user messages on a social network to determine whether a user message includes an action command and a campaign identifier. The in-stream transaction processing system identifies the user message having the action command and the campaign identifier as a request to process a transaction and processes the transaction accordingly. Since the users do not have to use shopping carts and checkouts, the in-stream transaction processing system provides a simple and frictionless method of conducting online transactions. | 05-15-2014 |
20140143068 | MEDIA CONTENT CREATION AND PROCESS WORKFLOW - A method, system, apparatus, and computer-program product provide the ability to create a promo. Media items to be used in a promo are obtained. A low-res proxy version of the media items is created and provided, across a network, to an editing application. A promo is edited based on the proxy version and is represented by an EDL. The EDL is transmitted to an approving user. The EDL is then used to dynamically provide the promo to the user using the low-res proxy version of the media items. Input regarding the promo is received from the approving user. Once approved, the EDL is provided to a non-linear high-fidelity editing bay to create a hi-res version of the promo based on the EDL. | 05-22-2014 |
20140164146 | IMAGE QUALITY ASSESSMENT TO MERCHANDISE AN ITEM - Image-based features may be significantly correlated with click-through rates of images that depict a product, which may provide a more formal basis for the informal notion that good quality images will result in better click-through rates, as compared to poor quality images. Accordingly, an image assessment machine is configured to analyze image-based features to improve click-through rates for shopping search applications (e.g., a product search engine). Moreover, the image assessment machine may rank search results based on image quality factors and may notify sellers about low quality images. This may have the effect of improving the brand value for an online shopping website and accordingly have a positive long-term impact on the online shopping website. | 06-12-2014 |
20140172588 | Method and Apparatus for Embedded Graphical Advertising - A system includes a processor configured to receive input of a photograph to which an advertisement will be applied and receive selection of an item within the photograph. The processor is further configured to present a plurality of input fields relating to characteristics of the item and receive input in one or more of the fields. Also, the processor is configured to receive at least one database record corresponding to received input. The processor is additionally configured to present the at least one database record to a content creator for selection. The processor is also configured to receive selection of at least one database record and store the selected at least one database record with respect to the photograph, including at least identification of a content provider where the photograph will be displayed. | 06-19-2014 |
20140172589 | Deal Package Management Systems And Methods Of Use - A deal creation system and method are disclosed. In one embodiment, the deal creation system can provide deal and package configuration, management, and promotion features such that deal creators and package creators can configure a deal package containing multiple deals from different vendors. In some embodiments, the deal creation system allows a deal creator to designate a deal as a standalone deal to be presented to consumers individually with the retail value and discount amount visible to the consumer or as a deal that can be included in a deal package when presented to consumers. In some applications, the deal promotion system can maintain the remaining deal count for a given deal across multiple deal packages provided by the same or different entities. Some instances of the deal promotion system can manage conflicting blackout dates and deal restrictions for different deals from different vendors packaged in a single deal package. | 06-19-2014 |
20140180834 | DYNAMIC ADVERTISEMENT SYSTEM - Embodiments of the invention relate to generating interactive advertising web pages. A method includes entering information for advertising multiple products or services. Advertisement characteristics are selected. One or more of the advertisement characteristics are manipulated using a user interface. The advertisement information and characteristics are transmitted. One or more interactive advertisement web pages are generated based on the received advertisement information and characteristics. | 06-26-2014 |
20140201010 | METHOD AND SYSTEM FOR DYNAMIC ONLINE DIGITAL BRAND ASSETS - A digital brand asset system is provided enabling a brand owner to create, distribute, maintain, manage, merchandise and analyze smart brand assets. The system enables distribution and sharing of smart brand assets across the websites. The websites can host webpages containing codes representing the smart brand assets. The brand owners specify brand guidelines that determine how the smart brand assets are presented based on the environment in which the smart brand assets are placed. Smart brand assets contain unique identifications so that a search engine crawler can index the web pages containing the content of the smart brand assets. By monitoring the website servers and visitors interacting with the smart brand assets, a report can be generated for the brand owners to determine the effectiveness of the smart brand assets hosted on the website servers. | 07-17-2014 |
20140207584 | METHOD, APPARATUS, AND COMPUTER READABLE MEDIUM FOR PROVIDING A SELF-SERVICE INTERFACE - Provided herein are systems, methods and computer readable media for programmatically generating and/or revising deal offers for a merchant based on one or more merchant self-service indicators. In providing such functionality, the system can be configured to, for example, facilitate registration and verification of merchant identities, monitor and analyze various deal offers for merchants with similar merchant self-service indicators, that enable the system to determine the relative successfulness of a deal offer for a merchant and/or category of merchant. In some embodiments, the system may be further configured to revise the deal offer programmatically and/or upon receiving the merchant's approval of the programmatically generated proposed edits to the deal offer. | 07-24-2014 |
20140222591 | Systems and Methods for Post-Payment Gift Cards - According to one aspect, a post-payment gift card system in which the benefactor pays the value of the gift card at the time that the recipient redeems the gift card with the merchant. In some cases, the benefactor may create a gift card campaign using a gift card system. In some cases, the gift card system may include a user account. The user account may include attributes such as user identification information, user contact information, one or more user payment methods, payment method information, a user account good status indicator, and a user account trust indicator. | 08-07-2014 |
20140244404 | AUTOMATED NEGOTIATION SYSTEM AND METHOD - A method of automated negotiation is provided. The method is implemented using at least one computer, and includes receiving, from a seller, an ask price for an item and a accept price for the item. The method also includes storing the ask price for the item and the accept price for the item in a memory element provided by the at least one computer. The method also includes providing the ask price for the item to a buyer and receiving, from the buyer, an offer price and a max price. The method also includes storing the offer price for the item and the max price for the item in the memory element. The method also includes calculating a final transaction price using the at least one computer and assessing a penalty to the buyer based at least on the offer price. | 08-28-2014 |
20140244405 | Automatic Generation of Digital Advertisements - In the disclosed embodiments, a method for automatically generating a digital advertisement includes receiving a source uniform resource locator (URL) and retrieving a document associated with the source URL. The method also includes processing the document associated with the source URL to derive at least a length of text associated with the document. The method also includes automatically generating a digital advertisement from at least the length of text. | 08-28-2014 |
20140249934 | COMMON POINT OF PURCHASE (CPP) DETECTION - Transaction data is processed by first determining transactions in a database that are associated with a respective event that indicates a classification of interest and that share at least one common point of purchase (CPP) identifier across two or more of the determined transactions associated with the classification of interest. A set of the transactions in the database are determined, based on the CPP identifiers for transactions from as time period prior to a start time of the event and accounts associated with the event. Times of occurrence for the transactions in the set are determined, based on the CPP, and a score is generated for the received transaction for any transactions associated with at least one of the respective events and sharing at least one common CPP. | 09-04-2014 |
20140258001 | Systems and Methods for Determining Net-New Keywords in Expanding Live Advertising Campaigns in Targeted Advertising Systems - Systems and methods for creating expanded targeted search advertising campaigns in accordance with embodiments of the invention are disclosed. In one embodiment, a campaign expansion device includes a processor and a campaign expansion application, wherein the campaign expansion application configures the processor to obtain a live advertising campaign, where the live advertising campaign includes a plurality of keywords and match types associated with the keywords, determine at least one centroid cluster including a portion of the plurality of keywords, identify at least one target centroid cluster in the at least one centroid cluster, modify at least one match type associated with at least keyword, and generate an expanded advertising campaign, where the extended advertising campaign includes the unmodified portion of the plurality of keywords and match types associated with the keywords from the live advertising campaign and the modified keywords and associated match types. | 09-11-2014 |
20140258002 | SEMANTIC MODEL BASED TARGETED SEARCH ADVERTISING - Campaign creation systems and methods for building semantic model based targeted search advertising campaigns in accordance with embodiments of the invention are disclosed. In one embodiment of the invention, a method of automatically generating adgroups includes obtaining source data describing a plurality of landing pages, obtaining a list of initial keywords, building a semantic model based on the source data and the initial list of keywords, mapping keywords to relevant offers based on the semantic model, automatically generating one or more anticipated creatives, automatically generating at least one anticipated creative based upon the attributes of at least one relevant offer, automatically generating adgroups using at least one of the one or more anticipated creatives, including at least one anticipated creative based upon the attributes of at least one relevant offer in the adgroup associated with the relevant offer, and deploying the adgroups to a search engine provider. | 09-11-2014 |
20140279057 | METHOD OF AUTOMATICALLY VISUALIZING CONTENT AND MESSAGING OF DOCUMENTS IN A MARKETING CAMPAIGN DESIGN ENVIRONMENT - A method of automatically visualizing the content and messaging of documents in a marketing campaign design environment are provided. The exemplary method includes receiving an identification of a specified Touchpoint of the plurality of Touchpoints in a campaign; instantiating the specified Touchpoint and its elements into a knowledge model; executing semantic inferencing engine to determine inferences based on the plurality of Touchpoints instantiated into the knowledge model; transforming inferences into implicit requirements about the contents for each of the Touchpoints; displaying a representation of the specified Touchpoint; and including within the representation of the specified Touchpoint the Touchpoint contents as described by the explicit and implicit requirements. | 09-18-2014 |
20140279058 | CAPACITY CALCULATOR - Embodiments of the present invention provide systems, methods and computer readable media for calculating the capacity of a provider by calculating, using biographical data representing the provider, a first total units of service that are available to be offered to consumers during a first time period; calculating a second total units of service potentially available from the provider for a proposed second time period using a projection based in part on a model of consumer demand for the units of service; determining a third total units of service that are unavailable during the second time period based on at least one known or projected unavailability; and calculating a capacity based on the third total units of service and the second total units of service, the capacity being a capacity for a proposed promotion representing a maximum total of instruments to be offered in the proposed promotion by the provider. | 09-18-2014 |
20140279059 | APPARATUS AND METHOD FOR ENHANCED CLIENT COMMUNICATION - The most preferred embodiments of the present invention comprise a system and a method for managing and implementing customer/client retention-related communication activities with a high degree of flexibility and customization, making the present invention particularly well-suited for use in disparate business environments, as well as government and non-profit environments. Deployed over the Internet, the present invention provides a mechanism for multi-tiered organizations to control and manage the types of communications used by company personnel for customer contact, including marketing and similar campaigns for cross-selling, as well as customer loyalty and retention purposes. The most preferred embodiments of the present invention are designed to automate communications and interactions between various industry organizations/sales agents and their customers and/or prospects, including in-process contacts with customers and partners, while also offering data analytics, flexible reporting, custom marketing campaigns/activities, relationship building tools, communication effectiveness reporting and enhanced levels of management control and oversight. | 09-18-2014 |
20140279060 | SYSTEMS AND METHODS FOR A MULTI-CHANNEL, MULTI-TOUCH MARKETING SERVICE - The field of the invention relates to systems and methods for operation of an electronic marketing program service, and more particularly to systems and methods that provide an online user interface, a marketing language, and a marketing engine for multi-channel, multi-touch marketing campaigns. In an embodiment, the system includes an electronic marketing server system coupled to a public network and accessible to one or more users. The marketing server system includes a database that stores contact data associated with a plurality of marketing contacts, and marketing campaign data. The system is configured to provide a common user interface for designing and creating a multi-channel, multi-touch marketing campaign, and providing a Marketing Application Markup Language to a marketing engine for execution. | 09-18-2014 |
20140279061 | Social Media Branding - Methods, systems and computer-readable storage mediums encoded with computer programs executed by one or more processors for providing social media branding are disclosed. A brand strategy construct including a markup tag, a destination platform, a media-type, and a media filter associated with the media-type is received. Posts to a social media platform (SMP) are monitored for media of the media-type associated with the markup tag. Media is extracted from the SMP upon a detection of media of the media-type associated with the markup tag in a post to the SMP. The media filter is applied to the extracted media to generate branded media. The branded media is provided to the destination platform. | 09-18-2014 |
20140279062 | CONSULTANT TOOL FOR DIRECT SELLING - A software application running on a mobile electronic computing device includes receiving and storing contact information for a plurality of business contacts. Editable call scripts and editable email templates are displayed. One or more edited or new call scripts or one or more edited or new email templates are sent to a third party. Communications are initiated to one or more of the business contacts using one or more editable, edited or new call scripts or one or more editable, edited or new email templates. A record of the communications is sent to a server computer. | 09-18-2014 |
20140279063 | METHOD & APPARATUS HAVING VIRTUAL ENVIRONMENT FOR DISPLAY & SELECTION OF MARKETING MATERIALS TO CREATE CUSTOMIZED MARKETING KIT & ASSIST PLACEMENT OF MARKETING MATERIALS - A consumer experience modeling system and method includes input of an analysis of a consumer experience into a brand analysis. Consumer analysis includes data from one or more consumer experiences with a consumer environment. Brand analysis includes the input of data from the consumer analysis, and a system and method of modeling the consumer environment. The consumer experience modeling system and method allows an operator to interact with a virtual consumer environment, the key zones of the environment, and the markers therein. The operator can modify the existing markers in the virtual consumer environment, and can create and place new markers therein. The markers can be selected, edited, manufactured, and distributed to an operator's retail consumer environment. Upon receipt of the markers, an operator can access the system to properly implement the markers in the consumer environment. The system interfaces with complimentary marker ordering, printing, and product development software. | 09-18-2014 |
20140279064 | PROGRAMMING AN ADVERTISING ENGINE - An apparatus, system, and method are disclosed for programming an advertising configuration engine. In one embodiment, a method includes creating an advertising campaign for a client, the campaign advertising with one or more media services, the campaign based on a set of configuration parameters received from the client, updating client metadata with one or more social networks, and one or more directories, and promoting the client by allocating media resources to one or more of the media services. | 09-18-2014 |
20140279065 | Generating Ad Copy - In one embodiment, a method includes accessing an information graph that contains nodes and edges connecting the nodes. The nodes in the graph represent concepts related to at least one vertical. The method further includes associating a first node in the graph with a second node in the graph based on a relationship between the meaning of the concept represented by the first node and the meaning of the concept represented by the second node. A portion of the graph corresponds to an advertiser's product catalog. The method may further include accessing an ad library that contains elements for an advertisement. The method may further include selecting at least one of the elements based on the portion of the graph corresponding to the portion of the product catalog of the advertiser. The method may further include generating an advertisement for display based on the selected elements. | 09-18-2014 |
20140289056 | CONSUMER-DRIVEN SOCIAL SHOPPING - Systems and methods to facilitate discounted volume purchasing of a product. A server system searches the internet to discover product information about a product. The server system generates a pack listing of product type, purchase quantity, and price per unit product based on the discovered product information, and posts the pack listing on a web site of the server system. The server system further facilitates the activation of the pack listing by a user of the web site to generate a non-public pack. The server system also facilitates the commitment of a supplier to the non-public pack and the transformation of the non-public pack to a public pack. The server system further facilitates the filling of the public pack via the web site and various aspects of purchasing via the pack once the pack is filled by the requisite committed purchase quantity. | 09-25-2014 |
20140297428 | METHOD AND SYSTEM FOR SHARING BRAND INFORMATION - An interactive, computer network based system presents consumers with multimedia brand information via a browser-based interface called the GraffitiWall™. Consumers can use the GraffitiWall™ to modify and display a sponsor's brand information in any way desired. Consumer modifications are immediately communicated to the other member consumers and the advertiser/sponsor. Consumers can rate the GraffitiWall™, or portions thereof, and email the GraffitiWall™. An archive of GraffitiWalls™ is maintained by the system. Consumers participate in online focus groups, one-to-one interviews and discussions, as well as games and promotions pertaining to the brand. Interaction with consumers through focus groups, one-to-one interviews, discussions, games and promotions allows the hosting company to reinforce brand equities; speak directly to their target audience; test new and updated products and services; and encourage participation to a brand via purchases and signups by rewarding the participant with coupons, samples, gift certificates, and the like. An ongoing dialogue between business and consumer, as well as consumer-to-consumer, nurtures customer participation, loyalty and satisfaction, and builds a community housed within the company's brand. | 10-02-2014 |
20140297429 | DISPLAY SYSTEM, DISPLAY APPARATUS, AND COMPUTER-READABLE STORAGE MEDIUM - A display system, a display apparatus, computer-readable storage medium are described. According to one implementation, a display system includes display apparatuses placed at a plurality of designated sites and a management server. Each of the display apparatuses include a communication unit which acquires user information from a terminal apparatus and transmits the user information to the management server. The management server includes a server receiving unit which receives the user information, a user registering unit which registers the user information on the terminal apparatus, a sheet creating unit which creates a stamp rally sheet including at least one of the plurality of designated sites for the user information, and a server transmitting unit which transmits the created stamp rally sheet to the display apparatus. | 10-02-2014 |
20140297430 | SYSTEM AND METHOD FOR FACILITATING THE DISTRIBUTION OF ELECTRONICALLY PUBLISHED PROMOTIONS IN A LINKED AND EMBEDDED DATABASE - A system and method are provided for facilitating large-scale distribution of electronically published promotions. Users are registered in connection with a social media account and input data regarding their preferred content categorical affinities describing the topics of their published content. Registered users may upload identification data to a server, authorize an administrator element to access the identification data, view or select multiple marketing campaigns to participate in and upload a photo and caption as a submission. A calculation is performed to determine the user's offer price for a campaign and a rank valuing their ability to reach a particular target audience. The administrator element may approve, deny or request edits made to the user's submission. Once approved, a user may electronically publish the submission on a social media network. The server confirms the publication and measures its performance by tracking the engagement data of the particular content item. | 10-02-2014 |
20140304090 | APPARATUS AND METHOD FOR PROVIDING ELECTRONIC BOOK SERVICE IN ELECTRONIC BOOK SYSTEM - A method for providing a multiplay electronic book content of a client in an electronic book system is provided. The method includes receiving, from an electronic book content server, a multiplay profile and a multiplayable electronic book content which is an electronic book content including multiplay characteristic information, and editing the multiplayable electronic book content so that the content corresponds to a user profile so as to generate a multiplay electronic book content. The multiplay profile includes at least one multiplay parameter which is information regarding the characteristics of relevant electronic book content. The multiplay characteristic information indicates information for tagging which sub-content included in the multiplayable electronic book content corresponds to which multiplay parameter from among said at least one multiplay parameter. The user profile includes at least one user parameter which is information regarding the characteristics of electronic book content with which the client intends to be provided. | 10-09-2014 |
20140310107 | SYSTEM AND METHOD FOR ADVERTISEMENT OF REAL ESTATE - A system is described for recording and editing real estate advertisements through a hand-held computing device, posting the commercial for public access via the internet and for retrieval and playing back of the advertisements through similar devices. | 10-16-2014 |
20140310108 | Method for Providing Advertisement Posting Service To Display Advertisement on User-Set Advertisement Display Area - In a user terminal, an app having a function for assigning a pre-determined area on the screen of the user terminal as an advertisement posting area, and a function for receiving said set-up instruction in order to designate said advertisement posting area, is installed. When an advertisement agent server receives a set-up instruction from a user terminal, the advertisement server sends the advertisement to the user terminal, thus the advertisement is displayed on the advertisement posting area which is set up in accordance with the set-up instruction by the app. User inconveniences are minimized by posting advertisement on a user designated area. | 10-16-2014 |
20140316905 | SYSTEM AND METHOD FOR THREE-DIMENSIONAL ADVERTISING - The present invention relates to a system and method for three-dimensional advertising. The system and method of the present invention store advertisement data capable of being rendered as a three-dimensional object, the real position of which is designated. When a mobile communication terminal including a GPS receiver measures its own position, and transmits the position information of the mobile communication terminal to an advertisement server, an advertisement server transmits advertisement data set around the position information of the mobile communication terminal to the mobile communication terminal. The mobile communication terminal renders the advertisement data into a three-dimensional object, and displays the rendered advertisement data by overlapping same with a real image, which is displayed through a camera built in the mobile communication terminal. Therefore, the present invention can effectively expose advertisement information to a user by arousing the user's curiosity by making the advertisement object appear to exist in real space. | 10-23-2014 |
20140324604 | SYSTEM AND METHOD FOR PRODUCING PROPOSED ONLINE ADVERTISEMENTS FROM PRE-EXISTING ADVERTISING CREATIVES - A system and method automatically transforms preexisting advertising creatives adapted for a first content service environment into advertising creatives for a second content service environment. The transformed advertising creative are then suitable for initiating a new advertising campaign. In one example, the system transforms advertising creatives from search advertisements and display advertisements into creatives for a stream advertising campaign. Stream advertisements may then be placed into a stream of content displayed on a user device. The transformed advertising creatives may be included in a proposal to a prospective advertiser. The advertiser then can choose to accept the proposal. The process of creating new advertising creatives for the proposal to the advertiser is simplified, automated and made more efficient. | 10-30-2014 |
20140337144 | System And Method For Facilitation Of The Marketing And Sale of High Value Items Over A Network - The present invention provides a method and system to facilitate the marketing and sales processes of customer's high value items over a network using machine automation and without the need for a human broker. | 11-13-2014 |
20140344075 | System and method for mall marketing - A mall marketing and advertising system and method overcomes the drawback of the state of the art sales promotion and advertising methods by providing a provision of selecting and wearing apparels from different store of a mall. The mall models are one of the good standing members of the local community. The image is captured and displayed on website, mall screen and landing page of the local website with mall banner across the image. | 11-20-2014 |
20140344076 | Managing interactive communications campaigns - A campaign strategy manager (CSM) component for a hosted communications campaign system allows users to define more granular and specific campaign strategies, including pass escalation for alternative channels (e.g., text and email) and/or based upon attempt results, contact attributes and response group data. The campaign strategy manager allows users to define pass strategies statically and dynamically, to manage lists across multiple campaigns, and to view results in real-time. A defined strategy is a static strategy created by a user for a particular campaign that, once created, typically is not modified. A dynamic strategy is one where, during the course of a day (e.g., as a sub-campaign is running), a user may alter the defined strategy, preferably just for that day (or portion thereof). In particular, the campaign strategy manager enables the user to make changes to the current strategy as a sub-campaign is running through a particular list. | 11-20-2014 |
20140351063 | MARKETING CAMPAIGN DEVELOPMENT AND MANAGEMENT - Apparatuses, systems and methods are provided for assisting a user to manage, and create materials for, a marketing campaign or event. A graphical user interface (GUI) is provided for the user to create a new campaign or event as well as to manage existing campaigns or events. | 11-27-2014 |
20140351064 | Directional Filmstrip Display in Street View - An approach is provided in which an image generation system retrieves a set of street view images that were each taken concurrently from a different direction angle at a single geographical location. The image generation system identifies one or more of the street view images depicting points of interest corresponding point of interest preferences. In turn, the image generation system generates a set of thumbnail images corresponding to the set of street view images and point of interest indicators that indicate which of the set of thumbnail images correspond to the street view images depicting the points of interest. | 11-27-2014 |
20140351065 | ENCODED GENRE IDENTIFYING DEVICE AND SYSTEM FOR PROMOTING OR SUPPORTING AN ENTITY IN THE GENRE - An encoded genre device and system having a substrate with indicia for identifying a particular genre entity, such as a sports team, band or charitable cause, and a machine readable or scannable code for providing access to a host website offering a plurality of badges/passes for various genre entities and, or access to the genre entity's website, a host website accessible through a computer network, a set of processor readable code for operating, managing and processing data related to genre entities, a set of processor readable code for data related to fans/customers and a set of processor readable code operating, managing and processing data related to the host website. The genre promotion device and system creates and manages memberships for fans registered with a genre or genre entity and provides discounts to fans that support a particular genre of genre entity. | 11-27-2014 |
20140351066 | Campaign Specification System and Method - The invention is directed to a method and system for automatic management of targeted marketing campaigns. The system may include user interface presentation components for allowing selection of marketing matrix data defining a target population and selection of suppressions for limiting the target population. The system may further include integration components implemented by a processor for integrating the marketing matrix with the suppressions and automatically generating record selection components for automatically selecting records from a database based on the marketing matrix data and suppressions and creating a selection table including the selected records. Additionally, the system may include a list generation engine for generating a campaign list based on the created selection table and transmission components for transmitting the generated campaign list to at least one list recipient. | 11-27-2014 |
20140372231 | ONLINE SELLING MECHANISM CREATION - Online selling mechanism creation is described, for example, whereby a retailer with business goals and constraints benefits from automatic generation and execution of software which controls generation of online offers so as to meet the business goals within the constraints. For example, as business goals and constraints change over time, bespoke selling mechanisms may be automatically updated. In various examples business goals are used to select selling mechanisms from a plurality of available online selling mechanisms; properties of the selling mechanisms may be taken into account. In examples, generic software implementing the selling mechanisms is used to instantiate a bespoke selling mechanism according to particular business goals and constraints. For example, a bespoke selling mechanism may be executed at a commerce server so as to control dynamic generation of offers. | 12-18-2014 |
20150012368 | METHOD AND SYSTEM FOR ADVERTISING REAL ESTATE OVER THE INTERNET - An Internet-based method and system permits users to list their real estate properties on respective web site pages, edit their pages, and create new pages for additional listings. A feature of the invention provides for opening a domain name file for each new page and for E-mailing a request to register the new domain names. Such web site creation and editing may be made whenever the user wishes by simply accessing a home page, entering a corresponding service function such as editing an existing page or creating a new page. The user can then carry out the selected function from a personal computer over the Internet. The domain name may correspond to a parameter of the property such as its street address. | 01-08-2015 |
20150039449 | INDICATING UNAVAILABILITY OF AN UPLOADED VIDEO FILE THAT IS BEING BITRATE ENCODED - A system for indicating the unavailability of an already uploaded video file is provided. The system includes an advertiser system providing a graphical user interface for uploading a video file to a database and an ad serving system communicatively coupled to the database that receives the uploaded video file. A creative asset processing system is communicatively coupled to the ad serving system and advertiser system and receives the uploaded video file to process the uploaded video file by performing bit rate encoding on the uploaded video file. The bit rate encoding generates a plurality of encoded video files of the uploaded video file having respective bitrates. The advertiser system displays a set of menu options on the graphical user interface for each of the encoded video files. | 02-05-2015 |
20150051987 | ADVERTISEMENT SELECTION AND PRICING BASED ON ADVERTISEMENT TYPE AND PLACEMENT - An online system selects advertisements for presentation in various advertisement slots to maximize the total value to the online system for advertisement presentation. Candidate advertisements for presentation to a user are identified and types of advertisements are associated with various advertisement slots. For example, types of advertisements are associated with advertisement slots based on values for presenting various types of advertisements in different advertisement slots and one or more ad placement rules. Candidate advertisements having an advertisement type associated with each advertisement slot are identified, and an expected value of various placements of the candidate advertisements having a type corresponding to advertisement slots is determined. Based on the expected values, a placement of candidate advertisements in advertisement slots is selected and presented to a user. | 02-19-2015 |
20150066664 | SELECTION OF KEYWORD PHRASES FOR PROVIDING CONTEXTUALLY RELEVANT CONTENT TO USERS - A process is described for assessing the suitability of particular keyword phrases for use in serving contextually relevant content for display on pages of network-accessible sites. In one embodiment, the process involves scoring the key phrases based in part on collected user behavioral data, such as view counts of associated social media content items. A process is also disclosed in which selected keyword phrases on a page are transformed into links that can be selected by a user to view bundled content that is related to such keyword phrases. | 03-05-2015 |
20150073921 | CREATING DERIVATIVE ADVERTISEMENTS - A method for creating derivative advertisements is provided. The method includes identifying a visual element based on an analysis of a primary advertisement asset such that the visual element is representative of a branding message provided within the primary advertisement. The method also includes identifying a call-to-action (CTA) data element based on the analysis and creating a derivative advertisement asset having the visual element and CTA data element. A system and a non-transitory computer-readable storage medium containing software for executing the method are also provided. | 03-12-2015 |
20150088666 | SYSTEMS AND METHODS FOR AGGREGATING AND RANKING DATA FROM A PLURALITY OF SOURCES - A system may aggregate inventory data from a plurality of databases and determine costs associated with the inventory data. For example, the system may receive product data from a plurality of sources. The product data may be for a same product contained in multiple databases. The system may determine whether the received product data corresponds to products in other inventories. A unique identifier may be assigned to each distinct product. For products available from multiple sources, the system may determine which source allows a largest margin to be captured. The determination may be performed in real time in response to a user query and/or may be saved. Based on the margin that can be captured, the system may determine an offer price for each product. The offer price may be presented to consumer users through user interfaces. Orders received from consumer users may be filled by the system. | 03-26-2015 |
20150106211 | GRAPHICAL USER INTERFACE FOR ADVERTISING SYSTEM AND METHOD RELATING THERETO - The present disclosure provides a computer-implemented graphical user interface for use in an advertising system. The computer-implemented graphical user interface for use in an advertising system comprises a template having a plurality of fields for receiving content relating to an advertisement, each field being prepopulated with a corresponding default value; wherein a first set of said fields is presented substantially in accordance with a layout of the advertisement. In one implementation, each of said default values is displayed in a default style and received values are displayed in a received style, said received style being different from said default style. | 04-16-2015 |
20150120469 | ELECTRONIC DEVICE AND METHOD OF PROVIDING ADVERTISEMENT DATA BY ELECTRONIC DEVICE - An electronic device is provided. The electronic device includes a display unit that displays an advertisement data list including one or more pieces of advertisement data in a preview mode, and a controller that detects one or more pieces of advertisement data according to a type of an object recognized in an image received in the preview mode among a plurality of pieces of advertisement data received from an advertisement server in the preview mode and displaying the advertisement data list including the detected one or more pieces of advertisement data. | 04-30-2015 |
20150149302 | METHOD AND SYSTEM FOR UNIFYING WORKFLOW PROCESSES FOR PRODUCING ADVERTISEMENT CONTENT - Methods and systems for generating device-optimized content from source data. The method and system include computing hardware which is operable to execute one or more software products for providing a graphical user interface for enabling user-manipulation of the source data to generate intermediate content. In addition, the method and system include a translation arrangement for translating the intermediate content to the device-optimized content. The translation arrangement takes into account rendering characteristics of one or more wireless-enabled portable rendering devices on which the device-optimized content is to be rendered. | 05-28-2015 |
20150149303 | PHOTOGRAPHIC STAGE - A photographic stage is provided that includes at least one camera, a scanner, and a computer configured to capture a plurality of images from the at least one camera. The computer is also configured to detect a tagged item based on data from the scanner and to identify the tagged item in at least one of the images. A method of using the photographic stage and an apparatus is also provided. | 05-28-2015 |
20150304250 | ONLINE SHOPPING IN EMAIL MESSAGES - A method includes receiving, at an email service implemented by one or more server computers, an email message addressed to a user from a seller; and outputting, for display at a client computing device associated with the user, an email interface screen having a user operable interface element for ordering goods or services that are described in the email message. The method also includes receiving, at the email service, information indicating operation of the user operable interface element; and in response to receiving the information indicating operation of the user operable interface transmitting a purchase request relating to the goods or services. | 10-22-2015 |
20150324865 | ADVERTISING CAMPAIGN MANAGEMENT - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for development and management of campaigns based on advertising campaign goals. | 11-12-2015 |
20150332350 | SYSTEM AND METHOD FOR MANAGING A PROMOTIONAL EVENT ON SOCIAL PLATFORMS - A method and system of creating social media promotional content. The method and system includes receiving, by at least one computing device, a promotional event involving a third party, generating, by the at least one computing device, a consent request to obtain consent from the third party to publish the promotional event, generating, by the at least one computing device, a first social media post based on the promotional event to publish at a first social media website; and generating, by the at least one computing device, a second social media post based on the promotional event to publish at a second social media website. The first media post and the second media post each contains a unique identifier. | 11-19-2015 |
20150339731 | SYSTEMS AND METHODS FOR PRODUCING CUSTOM DESIGNS USING VECTOR-BASED IMAGES - A custom design system is provided that allows real-time design of products by a user and improves the design experience for designing custom products. In one implementation, a system is provided that is capable of scaling vector-based images for various outputs (e.g., printing, display, etc.) without human intervention and without appreciable image degradation. In another implementation, it would be beneficial to allow real-time editing of design data in relation to custom product creation within a client's web browser application. It is appreciated that if a custom product may be designed within a web browser experience, a more seamless design experience may be created for the user. In particular, if design processing were offloaded to the client (e.g., within the web browser), delays in performing certain operations such as saves and updates would be reduced. To this end, a system that provides such capability using vector-based design image formats may be used. | 11-26-2015 |
20150339733 | DYNAMIC PROMOTIONAL LAYOUT MANAGEMENT AND DISTRIBUTION RULES - Systems, methods and computer readable products are provided for enabling dynamic loading of one or more digital image branding functions associated with one or more distribution rules. A distribution rule is used to target a group of end users that are selected from a dataset mapping a plurality of end-users according to one or more distribution rules. Instructions are forwarded to present an indication the digital image branding function to each member of the end users group. | 11-26-2015 |
20150348140 | CARD-LINKED OFFER BASED ON DEAL CONSTRUCT - A system and machine-implemented method for determining and recommending a deal construct specifying a card-linked offer to cardholders is provided. A deal construct for a card-linked offer deal may be determined based on historical data from previously executed card-linked offer deals and selected deal construct parameters. A predictive model based on performance of card-linked offer deals for similar businesses may be used to determine an optimal range of deal constructs to be offered to an advertiser. | 12-03-2015 |
20150348175 | HIERARCHICAL RESALE SYSTEM FOR TELECOMMUNICATION PRODUCTS - Systems and methods for a hierarchical resale system for telecommunications services are described. In an embodiment, a computerized method for implementing a hierarchical resale model for telecommunication products may include generating an electronic interface for sale of a telecommunication product in a hierarchical resale system, and generating a resale electronic interface for resale of the telecommunication product in a hierarchical resale system. | 12-03-2015 |
20150363836 | HIERARCHICAL RESALE SYSTEM FOR TELECOMMUNICATION PRODUCTS - Systems and methods for a hierarchical resale system for telecommunications services are described. In an embodiment, a computerized method for managing events in a hierarchical resale model for telecommunication products may include receiving, via an electronic interface, access information for accessing an event response system of a down-level provider; identifying, using a data processing device, an event requiring a response from the down-level provider; accessing, using a network interface, the event response system of the down-level provider; and generating, using the data processor, an event response for transmission by the event response system of the down-level provider. | 12-17-2015 |
20150371286 | SYSTEM AND METHOD FOR MANAGING MULTIMEDIA SALES PROMOTIONS - A system for managing multimedia sales promotions includes an inventory database containing photos and videos of items in a sales inventory. A distribution server that distributes the photos and videos. The system further includes a computer having an input device that receives input from a user. The computer further includes an item selector that selects an item in the inventory based on a user input. The computer further includes a photo editor that edits photos based on a user input. The computer further includes a video editor that adds a soundtrack to the videos based on a user input. The computer further includes a display that displays the photos and videos and interfaces for the photo editor and video editor to the user. | 12-24-2015 |
20150371288 | VIDEO BROCHURE DEVICE AND SYSTEM ENABLED TO PRESENT AND DISPLAY CUSTOMIZABLE AND SHARABLE PRINTED, DIGITAL AND MULTI-MEDIA CONTENT - A system and method are implemented for providing a multi-purpose video brochure that aggregates and integrates technologies and marketing sales tools, in a single form factor, to allow a user to carry, deliver, present, and leave behind an affordable and customizable full-media sales presentation in a single stand-alone unit. A customizable enhanced Video Brochure solution is provided in a form of a cost-effective and quickly ordered and created product. A technology solution is provided that meaningfully diminishes a number and size of individual items required to make an effective presentation to varying sizes of target audiences. A presenter of a typical group presentation is less burdened with preparing for distribution individual sets of handouts or slide presentations, and/or preparing dedicated flash drives, for example, and ensuring that appropriate (compatible) computing and projecting equipment is available in the presentation venue. | 12-24-2015 |
20150379585 | Single Sheet Planning - A system, a method, a device, and a computer program product for single sheet planning of business objects are provided. A trade promotion data relating to at least one product is generated. Based on the generated trade promotion data, data stored in a database is queried. The data relates to at least one parameter associated with the generated trade promotion data. Based on the querying, a trade promotion planning data for the at least one product is generated | 12-31-2015 |
20160027067 | INTERACTIVE DIGITAL VIDEO PRODUCT PLACEMENT AND PURCHASING - A system and method for integrating product placement and on-line shopping into a digital video. The digital video is created with a plurality of placed products. When any frames of the digital video are displayed that include a placed product, a shopping indicator is shown on the display. The shopping indicator indicates that a placed product is available for purchase. When a viewer pauses the digital video, product markers are shown on the screen and aligned with the placed product. The product marker includes an electronic link to information about the placed product. A viewer can purchase the placed product directly within the digital video and can check out either during or after the video. Each link included in the product marker is directed to an on-line merchant that includes up-to-date, current purchasing information. | 01-28-2016 |
20160027068 | APPARATUS AND METHOD OF IDENTIFYING PRODUCTS AND CORRESPONDING PROJECTS FOR POTENTIAL MARKETING - Methods and apparatuses are provided to evaluate retail inventory comprising: searching product databases that identify hundreds of products; identifying candidate products having one or more criteria having predefined relationships with one or more criteria thresholds such that the candidate products are identified as priority products with which marketing efforts should be enhanced; for each of the candidate products, searching one or more project databases, wherein each of the one or more project databases identifies hundreds of projects capable of being performed by a customer and for which one or more of the hundreds of products specified in the one or more product databases are recommended to be used in performing the projects; identifying a plurality of promotional projects each corresponding to a set of at least two of the candidate products recommended to be utilized in performing the respective promotional project; and producing a marketing recommendation report. | 01-28-2016 |
20160034975 | REFERRING CONTENT USING A FOOD ITEM - A food item transforming system comprising a processor coupled to a memory is provided. The processor is configured to associate, in the memory, an identifier with a source of content pertaining to at least one of a drawing, a contest, a game, a coupon, and an advertisement. Additionally, the processor is configured to generate a computer-readable code that encodes at least the identifier, print the computer-readable code to a physical medium, and insert the physical medium into a food item, thereby transforming the food item into an information carrier. | 02-04-2016 |
20160042408 | USER CUSTOMIZABLE WEB ADVERTISEMENTS - A system and method of providing user customizable web advertisements are disclosed. In some embodiments, the system may include a non-transitory, computer-readable medium storing computer-executable instructions and one or more processors. When the one or more processors execute the computer-executable instructions, the processors may be configured to receive a customizable advertisement, the customizable advertisement having at least one customizable portion. When a customizable portion is selected, the one or more processors may display a plurality of customization options for the at least one customizable portion. The one or more processors may be further configured to receive a selection of a customization option from the plurality of customization options. The one or more processors may then apply the selected customization option to the customizable portion of the customizable advertisement. Afterwards, the one or more processors may then display the customizable advertisement with the selected customization option. | 02-11-2016 |
20160042409 | CONTENT CREATION AND MANAGEMENT FOR ELECTRONIC ADVERTISING DISPLAYS - Arrangements relate to the creation, management and/or publication of advertising content. One or more user inputs corresponding to information relating to an item can be received. One or more user inputs corresponding to image content relating to the item can be received. Advertising content can be created. The advertising content can include at least a portion of the image content relating to the item and at least a portion of the information relating to the item. In response to receiving a user input corresponding to one or more selected displays, the created advertising content can be published to the one or more selected displays for presentation. | 02-11-2016 |
20160042410 | SYSTEM AND METHOD FOR PROVIDING AUTOMATIC HIGH-VALUE LISTING FEEDS FOR ONLINE COMPUTER USERS - A system and method for providing automatic high-value listing feeds for online computer users is disclosed. A particular embodiment includes obtaining publisher information corresponding to a plurality of publisher content items from a plurality of publisher sites; obtaining merchant information including value information corresponding to the plurality of publisher content items; using a processor, the publisher information, and the merchant information to generate a set of high-value feeds for transfer to the plurality of publisher sites, the set of high-value feeds each being ranked corresponding to a quality score computed for each listing item of each high-value feed; and transferring the set of high-value feeds to corresponding publisher sites of the plurality of publisher sites. | 02-11-2016 |
20160055396 | PHOTOGRAPHIC STAGE - A photographic stage is provided that includes at least one camera, a scanner, and a computer configured to capture a plurality of images from the at least one camera. The computer is also configured to detect a tagged item based on data from the scanner and to identify the tagged item in at least one of the images. A method of using the photographic stage and an apparatus is also provided. | 02-25-2016 |
20160063576 | MEDIA GENERATION SYSTEM AND METHODS OF PERFORMING THE SAME RELATED APPLICATIONS - A media management system including a content analysis unit that analyzes the information on the media output to identify the data structure of the information and compares the information structure to known information structures, a template analysis unit that reformats the information to a similar file structure if the structure of the information is substantially similar to a known information structure, creates a new information structure based on the structure of the file information if the structure of the information is not substantially similar to a known information structure, and a media production unit that generates a media product based on the structured information. | 03-03-2016 |
20160092934 | METHOD AND SYSTE OF ADVERTISING ON TAKEOUT BOXES AND TO GO CONTAINERS - A method of advertising on takeout containers, or “adgoboxes,” is provided. The adgoboxes may be any known container for storing and transporting consumer goods, such as takeout food, wherein the container has an exterior surface on which at least one advertisement may be affixed. A user of the method may be an advertising organization, whereby the advertising organization may design and provide the adgoboxes at no cost to predetermined providers of said consumer goods. | 03-31-2016 |
20160092935 | ADVERTISEMENTS BLENDED WITH USER'S DIGITAL CONTENT - Disclosed are systems and methods for generating customized advertising content by combining one or more content items with advertising content. The content items may comprise various forms of media content, including, video, audio, etc. Users may utilize an interface to accesses advertising content and content items. In one embodiment, the user may utilize the interface to integrate one or more content items with advertising content to generate customized advertising content. The interface may be used to further modify the customized advertising content. A computing device may monitor on more user's consumption of customized advertising content for various purposes. | 03-31-2016 |
20160104210 | AUTHORING TOOL FOR THE AUTHORING OF WRAP PACKAGES OF CARDS - An authoring tool for authoring wrap packages of cards. The authoring tool includes a set of tools that enable an author to create a new card of a wrap selected from a variety of card templates. In various embodiments, the card templates include textual, video, image/photo, document, gallery, chat, location/GPS, transact, appointment, and end-of-wrap card templates. When a particular card template is selected, the template is then duplicated to create the new card. Thereafter, the author may author the card to include various components, content, attributes, layouts, styles triggers and/or behaviors. As the cards of the wrap are created, the authoring tool provides the author with the ability to order the sequence of the cards. The authoring tool thus enables authors to selectively create wrap packages that include media that conveys a narrative story and application functionality. | 04-14-2016 |
20160104211 | AUTHORING AND DELIVERING WRAP PACKAGES OF CARDS WITH CUSTOM CONTENT TO TARGET INDIVIDUALS - A method for using analytics to define and deliver wrap packages of cards with insight content. The method includes the steps of generating insight content by applying analytics to a set of data, inserting or associating the insight content into one or more content component container(s) included in a set of cards of a wrap package, and generating a wrap descriptor for the wrap package. | 04-14-2016 |
20160125476 | System, device, and method for selfie-enabled product promotion - A system for selfie-enabled product promotion includes a selfie promotion server, including a product storage, a selfie promotion storage, a social network manager, and a selfie promotion manager; and a selfie promotion device, including a promotion designer, a product selector, and a selfie capture component, such that the selfie promotion device allows a user to capture a selfie, and create a selfie promotion campaign, including the selfie associated with a product, such that the selfie promotion server posts the selfie promotion campaign on a social network. The selfie promotion device further includes a processor, a memory, and an input/output. Also disclosed is a method for selfie-enabled product promotion, including selecting a product, capturing a selfie, promoting the selfie, and selling the product. | 05-05-2016 |
20160125477 | AUTHORING TOOL FOR THE AUTHORING OF WRAP PACKAGES OF CARDS - An authoring tool for authoring wrap packages of cards. The authoring tool includes a set of tools that enable an author to create a new card of a wrap selected from a variety of card templates. In various embodiments, the card templates include textual, video, image/photo, document, gallery, chat, widgets, global components, location/GPS, transact, appointment, and end-of-wrap card templates. When a particular card template is selected, the template is then duplicated to create the new card. Thereafter, the author may author the card to include various components, content, attributes, layouts, styles triggers and/or behaviors. As the cards of the wrap are created, the authoring tool provides the author with the ability to order the sequence of the cards. The authoring tool thus enables authors to selectively create wrap packages that include media that conveys a narrative story and application functionality. | 05-05-2016 |
20160148158 | Content Creation, Deployment Collaboration, Activity Stream, and Task Management - Content creation and deployment collaboration techniques are described. In one or more implementations, metadata that describes the creation of the content may be associated with the content. The content may then be provided from a content creation service to a content deployment service for deployment as part of a marketing activity. Deployment data obtained from this tracking may be utilized to support a variety of functionality, such as by content creators to determine which of their content has been successfully employed as part of marketing activities, marketers may also use knowledge of the deployment of the content to choose content to be included in a marketing activity as well as select content creators that are best suited to provide this content, used to configure badges, by retailers and manufacturers, and so forth. | 05-26-2016 |
20160148277 | Content Creation, Deployment Collaboration, and Subsequent Marketing Activities - Content creation and deployment collaboration techniques are described. In one or more implementations, metadata that describes the creation of the content may be associated with the content. The content may then be provided from a content creation service to a content deployment service for deployment as part of a marketing activity. Deployment data obtained from this tracking may be utilized to support a variety of functionality, such as by content creators to determine which of their content has been successfully employed as part of marketing activities, marketers may also use knowledge of the deployment of the content to choose content to be included in a marketing activity as well as select content creators that are best suited to provide this content, used to configure badges, by retailers and manufacturers, and so forth. | 05-26-2016 |
20160148278 | Content Creation, Deployment Collaboration, and Subsequent Marketing Activities - Content creation and deployment collaboration techniques are described. In one or more implementations, metadata that describes the creation of the content may be associated with the content. The content may then be provided from a content creation service to a content deployment service for deployment as part of a marketing activity. Deployment data obtained from this tracking may be utilized to support a variety of functionality, such as by content creators to determine which of their content has been successfully employed as part of marketing activities, marketers may also use knowledge of the deployment of the content to choose content to be included in a marketing activity as well as select content creators that are best suited to provide this content, used to configure badges, by retailers and manufacturers, and so forth. | 05-26-2016 |
20160148279 | Content Creation, Deployment Collaboration, and Badges - Content creation and deployment collaboration techniques are described. In one or more implementations, metadata that describes the creation of the content may be associated with the content. The content may then be provided from a content creation service to a content deployment service for deployment as part of a marketing activity. Deployment data obtained from this tracking may be utilized to support a variety of functionality, such as by content creators to determine which of their content has been successfully employed as part of marketing activities, marketers may also use knowledge of the deployment of the content to choose content to be included in a marketing activity as well as select content creators that are best suited to provide this content, used to configure badges, by retailers and manufacturers, and so forth. | 05-26-2016 |
20160162956 | METHODS, SYSTEMS, AND APPARATUS TO DESIGN ONLINE ADVERTISING UNITS VIA A WEB-BASED APPLICATION - A system for creating a new advertisement unit is disclosed. The system can include a web browser, an ad server, and an advertisement creator server. The ad server is communicatively connected to the web browser, the ad server can be configured to store and deliver a plurality of advertisement units, and an advertisement creator server communicatively connected to the web browser and can be configured to host an ad creator engine, the ad creator engine can be configured to facilitate the creation of the new advertisement unit, wherein the web browser is configured to function as a graphical interface with the advertisement creator engine. | 06-09-2016 |
20160171562 | SYNTHESIZING MESSAGING USING CONTEXT PROVIDED BY CONSUMERS | 06-16-2016 |
20160180408 | SYSTEMS AND METHODS FOR A MULTI-CHANNEL, MULTI-TOUCH MARKETING SERVICE | 06-23-2016 |
20160189244 | CREATIVE AD GROUP MANAGEMENT SYSTEM - An online advertising system stores a plurality of creative groups. A creative group comprises one or more advertisement assets that are associated with an advertising concept. The online advertising system receives an advertisement asset associated with a particular advertising concept from an advertiser, and checks to see whether the advertisement asset complies with the formatting rules. The online advertising system formats the advertisement asset as needed to bring the advertisement asset into compliance. Alternatively, the online advertising system provides a notification user interface that indicates the advertisement asset is not in compliance with the formatting rules, and provides an option to format the advertisement asset such that it complies with the formatting rules. The online advertising system associates the formatted advertisement asset with an existing creative group associated with the advertising concept or creates a new creative group that is associated with the formatted advertisement asset and the advertising concept. | 06-30-2016 |
20160189245 | Method and Computer Software and System for Customizing and Delivering Marketing Platforms - system for marketing real estate and other projects. The invention comprises three main steps: 1) In the first step, the user selects the project to be promoted. If the project is not in the database, the user can create a new project by adding a new project name, then upload all of the information related to the project; 2) In the second step, the user selects an email or website marketing template, which is populated with existing or newly created information from the database/system, resulting in the automatic layout of the information in the selected template; and 3) In the third step, the user selects contacts, from a previously uploaded file or contact list, of intended recipients of the email or other web based delivery platform. | 06-30-2016 |
20160253715 | Hashtags and Content Presentation | 09-01-2016 |
20160379278 | MULTI-COMPONENT MARKETING PLATFORM FOR THE PRODUCTION OF COMBINATION VIDEO PACKAGES WITH BRANDED MARKET VIDEOS AND PROFESSIONALLY PRODUCED CONSUMER CONTENT - A new and useful multi-component marketing platform for the production of combination video packages with branded market videos and professionally produced consumer content that allows a user to create custom and personalized marketing videos as informed by a particular industry or profession. The advantages of this invention over the existing art include functionality to brand the video to the user with assets such as video pre-roll, post-roll, changeable color scheme, and personal information, such as head-shot, logos, and contact information, the ability for the user to share resultant video content on the user's detail, social media, or other websites, and a delivery method for branded video newsletters specific to the user for marketing purposes such as sharing content and driving traffic to agent affiliated websites. | 12-29-2016 |
20160379279 | SYSTEM AND METHOD FOR REAL-TIME AUTOMATED FORMATTING OF ADVERTISING CONTENT IN EMAIL PUBLICATIONS - Disclosed are systems and methods for providing customized advertisements in electronic publications distributed by email, which advertisements have a look and feel matching the look and feel of non-advertisement content of the email electronic publication. The invention addresses the way in which customized electronic advertisements appear in electronic publications, and more particularly computer-implemented methods by which custom-selected electronic advertising data is reformatted in real-time for integration with an email electronic publication and displayed with a look and feel that matches the look and feel of the non-advertising content of the email electronic publication. | 12-29-2016 |
20170236166 | ONLINE METHOD OF CREATING ADVERTISING PAGES ON A WEBSITE AND MANAGING THE CONTENT OF SAID PAGES | 08-17-2017 |
20190147499 | USER INTERFACE FOR AND PROCESSING OF ENTITY OF DIFFERENT ENTITY TYPES | 05-16-2019 |
20190147501 | LAYOUT DEVICE OF CALENDAR AND ADVERTISEMENT, PRINTED PUBLICATION AND WEB DISTRIBUTION SYSTEM | 05-16-2019 |
20220138805 | SYSTEMS, METHODS, COMPUTING PLATFORMS, AND STORAGE MEDIA FOR PROVIDING IMAGE RECOMMENDATIONS - Systems, methods, computing platforms, and storage media for providing image recommendations are disclosed. Exemplary implementations may: receive a set of images; access a context segment graph comprising one or more nodes; identify a subset of images related to a node in the context segment graph; receive one or more user responses for the subset of images; generate one or more models based on the user responses; receive one or more candidate images for a creative campaign; determine, using at least one model, a relatedness value and a responsiveness value for at least a portion of the one or more candidate images; and display a listing of the plurality of candidate images, wherein the listing includes, for each candidate image, a confidence score and one or more of the relatedness and responsiveness values in context to the node. | 05-05-2022 |