Entries |
Document | Title | Date |
20090254433 | METHOD AND SYSTEM FOR IMPROVING NETWORK INFORMATION RESOURCE DISTRIBUTION - The present invention discloses a method and a system for improving network information resource distribution, to solve the issue that the conventional information resource distribution has not fully utilized the network resources and thus rendered a lower distribution rate and utilization rate of information resources. The method includes: making a statistics on virtual sites distributing information resources, and calculating utilization rate of the information resources on each of the virtual sites; assigning a corresponding probability of obtaining a priority to each of the virtual sites according to the utilization rate; selecting randomly a virtual site by using the probability for obtaining a priority of each of the virtual sites; assigning a priority to the selected virtual site; distributing the information resources corresponding to the priority by virtual sites which have not distributed the information resources, according to the priority. The system includes a statistics sub-system and an assignment sub-system. | 10-08-2009 |
20090254434 | METHOD FOR DISABLING AND RE-ENABLING THIRD-PARTY ADS - A method for disabling and re-enabling third-party advertisements is disclosed. An Internet accessible “virtual world” or interactive on-line community can have its advertisements disabled by the entering and subsequent validation of a registration code that is associated with a toy into a website, once validated, displaying a virtual representation of the toy on the website, providing virtual world content so that the virtual representation of the toy is caused to interact with the virtual world content and the toy virtual representations of other users, displaying advertisement on the website in a first mode and allowing customization of the virtual world content including the disabling of advertisements in a second mode. In a similar manner the third party advertisements can be re-enabled. | 10-08-2009 |
20090254435 | METHOD FOR MEASURING ADVERTISEMENT EVENTS, ADVERTISEMENT INFORMATION SYSTEM, AND RELEVANT DEVICES - A method for measuring advertisement events, an advertisement information system, and relevant devices are disclosed. The method for measuring advertisement events includes: receiving an advertisement identifier, a user action policy and advertisement information delivered by an advertisement server; judging whether a user response action meets preset conditions according to the user action policy after a user responds to the advertisement information; and sending the user response action and the corresponding advertisement identifier to the advertisement server so that the advertisement server is instructed to charge according to the user response action and the corresponding advertisement identifier if the user response action meets the preset conditions. An advertisement information system, an advertisement server, an advertisement client and a terminal are also disclosed. | 10-08-2009 |
20090281897 | Capture and Storage of Broadcast Information for Enhanced Retrieval - A system and method is provided for enhancing retrieval of advertising content transmitted by radio and television broadcasters, includes a broadcast receiver to receive radio and television broadcasts from a plurality of distinct broadcasters, and to generate audio output corresponding thereto. A voice recognition module electronically captures and transcribes audio portions of the broadcasts, and a parsing module electronically parses the transcribed portions of the broadcasts to identify advertising content for various products and services embedded within the broadcasts, and to generate content descriptors. A content descriptor module captures the content descriptors generated by the parsing module and populates a database with the content descriptors. A website server hosts a website which enables a user to search the database by logging onto the site and inputting at least one of the content descriptors. A search response is generated which includes hyperlinks to URLs associated with the advertising content. | 11-12-2009 |
20090299851 | METHOD AND SYSTEM FOR THE MEASUREMENT OF THE IMPACT OF A BILLBOARD ADVERTISEMENT - The invention concerns a method for the measurement of the impact of an advertisement concerning a product or service, displayed on at least one advertising billboard ( | 12-03-2009 |
20090299852 | CONTENTS DISTRIBUTING SYSTEM, DEVICE FOR PROCESSING CHARGE FOR ADVERTISEMENT INFORMATION, CONTENTS DISTRIBUTING SERVER, THEIR PROGRAM, AND PROGRAM RECORDING MEDIUM - A content distributing system distributes advertisement information concurrent with distribution of content. A content distributing server, connected to a communication network, supplies content and advertisement information to a member device in response to a request, transmits introducing information to the member devices, receives information on whether a user has performed an action in response thereto, receives information provided by the user in accordance with the introducing information, records the received user action information and user-provided information, calculates an advertisement charge based on the recorded information, and outputs the calculated advertisement charge. | 12-03-2009 |
20090307084 | Measuring Exposure To Media Across Multiple Media Delivery Mechanisms - Exposure to media content across multiple media delivery mechanisms is measured, so as to generate reports of aggregate exposure over multiple delivery mechanisms. The delivery mechanisms can include, for example, television and radio, as well as Internet delivery of web pages or other content viewed on a computer, mobile device, or other electronic device using a browser or other application. Reference signatures are generated for media content items of interest. Monitoring devices and/or software monitor user exposure to media items across multiple delivery mechanisms. Intercepted signatures are generated for the monitored media items. Reports are generated based on comparison of the intercepted signatures with the reference signatures, including analysis of media exposure across multiple delivery mechanisms. | 12-10-2009 |
20090313114 | Method and System for Location Based Distribution of Content on the Internet - The invention allows web servers to take into account the geographic location of users at the time of their connection to the internet, and thus adapt and differentiate the content that is forwarded to the users based on this information. The invention permits this by enabling ISPs to identify the geographic location of their users at the time of their connection, and communicate this information to web servers in order for the web servers to provide geographically targeted content to the ISPs' users. Information on the geographic location of the users is inferred from telecommunication means that is used at the time that users connect to an internet service provider (ISP) or to an internet access network. | 12-17-2009 |
20090313115 | SPONSORED SEARCH DATA STRUCTURE - A system that facilitates selecting advertisements that match a search query is described herein. The system includes a search query receiver component that receives a search query including keywords. The system also includes a match component that uses an associative data structure to identify in the associative data structure one or more data nodes that are associated in the associative data structure with respective unique keys corresponding to respective one or more hashes of combinations of the keywords in the search query. For each identified data node, the match component selects advertisements associated with bid phrases stored in the identified data node that respectively only include keywords included in the search query. | 12-17-2009 |
20090319366 | SYSTEM AND METHOD FOR MANAGING SHARED/FORWARDED ADVERTISEMENT - The function of managing delivery information of ad sharing/forwarding in a server is implemented. For this, disclosed is a method of providing delivery information of an ad to a server when a user who has received the ad delivers the ad to another user. The method of providing delivery information differs when the user delivers the ad to another user through a server and when the user directly delivers the ad to another user without passing it through the server. According to the method, the server can easily track the situation of an ad delivery, and thus effectively confirms the changing particulars of an ad and performs billing appropriation and ad effect measurement. | 12-24-2009 |
20090319367 | METHODS AND SYSTEMS FOR NODE RANKING BASED ON DNS SESSION DATA - Systems and methods for ranking pages and/or hosts in a faster and more relevant manner are provided. Systems and methods for ranking pages and/or hosts based on session data and/or traffic data are also provided. According to the invention, session maps can be created using DNS and/or ISP data. Systems and methods for ranking pages and/or hosts for the purpose of doing business are also provided. | 12-24-2009 |
20090327070 | System and Method for Monitoring Efficacy of Online Advertising - Systems and methods are provided for determining the efficacy of online advertising campaigns. In one approach, the method involves, in response to a user of a network device accessing a web page on which an advertisement is displayed, caching an impression in a first database, and receiving device data regarding the network device. The device data may comprise a combination of user-configurable and non-user-configurable machine parameters. A unique device identifier for the network device may be generated based on the machine parameters. The generated device identifier may be utilized to gain insight into which online ads users look at and which products and/or services they tend to buy. | 12-31-2009 |
20100017288 | SYSTEMS AND METHODS FOR DESIGNING EXPERIMENTS - Methods and systems for designing an experiment using a computer to determine whether the experiment is a true experiment are described. These approaches allow a user who is unsophisticated in the complexities of true experimental design to design and deploy an experiment that produces substantially confound-free results and can be used to determine and quantify any causal relationship between independent and dependent variables. The computer may select one or more independent and/or dependent variables of the experiment or may assist the user in selection of independent and/or dependent variables. Formation of control and treatment groups, randomization and/or blocking to reduce the effects of confounding variables may be performed by the computer with or without input from the user. | 01-21-2010 |
20100023395 | SYSTEM AND METHOD FOR SHARING REVENUE BETWEEN A CONTENT PROVIDER AND COMMUNICATIONS SERVICE PROVIDER FOR THE CONTENT PROVIDER'S USE OF A CONTENT STOREFRONT PROVIDED BY THE COMMUNICATIONS SERVICE PROVIDER - A system and method for a communications service provider and content provider to share revenue may include providing, by the communications service provider, a network node configured to enable the content provider to post content to be available to subscribers of the communications service provider. The content provider may be enabled to set a price for a subscriber to download the content. If there is a cost for the subscribers to download the content, then a revenue share percentage may be established between the content provider and the communications service provider. Otherwise, the communications service provider may be enabled to display an advertisement to the subscribers and collect revenue from advertising. The revenue generated by the content being downloaded may be accounted for. The content provider may be provided with the accounting. | 01-28-2010 |
20100030640 | Establishing an Impression Area - Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game. Methods for redefining the impression area or for accounting for the existence of obstructions that distort the view of the advertisement are also provided | 02-04-2010 |
20100036727 | Method of Tracking the Impact of Paid Search on Offline Sales - A method whereby internet search keyword(s) can be associated with a purchase at an offline merchant. The process empowers the merchant to optimize bids to invest more money in keyword(s) with a stronger return on investment and less money in keyword(s) with a lower return on investment. | 02-11-2010 |
20100042493 | ADVERTISING DISTRIBUTION SYSTEM, ADVERTISING EFFECTIVENESS VALIDATION SERVER, ADVERTISING DISTRIBUTION METHOD, AND ADVERTISING EFFECTIVENESS VALIDATION PROGRAM - It is ensured that advertising information can be distributed and advertising effectiveness can be validated without increasing any burden on the store side. A distribution server | 02-18-2010 |
20100042494 | Systems and Methods for Visualization of Real-Time Advertisement Inventory - Systems and methods for visualization of real-time advertisement inventory are provided. An exemplary method for real-time display on a graphical user interface of advertisements delivered over a network is given. An identifier is displayed corresponding to a web site displaying an advertisement. Quantitative data is displayed with respect to the advertisement displayed on the web site. A type of content associated with the advertisement on the web side is displayed. A second web site for routing the advertisement is displayed. A frequency in which the advertisement is displayed on the web site is displayed. | 02-18-2010 |
20100049602 | Systems and Methods for Measuring the Effectiveness of Advertising - A system and computer based method are provided for measuring the effectiveness of advertisements. The systems may include a first networked server providing an ad associated with an advertiser at random times over a limited period of time, where the networked server logs in a database when the ad is served to an ad-viewer, a display connected to a client computer presenting the ad, a second networked server measuring the customer response after providing the ad and storing the customer response and a time of response in a second database, and a computer application program for performing cross-correlations across the first database and the second database to determine the correlation of consumer response to the ad. | 02-25-2010 |
20100049603 | LOCALLY DRIVEN ADVERTISING SYSTEM - A method for providing offline advertising on a user's personal computerized system that has a display unit and a primary storage unit. A campaign set is provided in the primary storage unit, wherein at least part is stored in the primary storage unit prior to its being received by the user, either as part of or by addition to the personal computerized system. The campaign set includes a plurality of ads each having respective deployment attributes. A viewable window is generated on the display unit, wherein this viewable window includes at least one position. An ad from the campaign set is retrieved based on its respective deployment attributes. And the ad is presented in said position, thereby permitting the user of the personal computerized system to view said ad. | 02-25-2010 |
20100057557 | METHOD OF MANAGING A SHOPPING MALL SITE - A method of managing a shopping mall site. A variety of products are on sale over a network at the shopping mall site. The method is able to induce a buyer to purchase the product using a user created content (UCC). The method includes receiving information about a requester to register the requester as a marketer, registering the user created content with a shopping mall managing system, storing information about the marketer, the UCC, and the product when a request for product purchase is transmitted to a buyer terminal, and distributing and paying a fee of a obtained profit to the marketer. | 03-04-2010 |
20100057558 | WEB ADVERTISING EFFECTIVENESS MEASURING APPARATUS, WEB ADVERTISING EFFECTIVENESS MEASURING METHOD, AND, COMPUTER PROGRAM PRODUCT FOR THE SAME - A web advertising effectiveness measuring apparatus measures a viewing time period of an advertisement on a web page displayed on a display device of a user terminal, the apparatus includes: a device for acquiring window information including a location and a size of a window in which the web page is displayed; an device for acquiring advertisement information including a location and a size of the advertisement; a device for acquiring a display area of the advertisement; a device for taking images of a user; an device for detecting an eye direction of the user based on the images; a device for making a determination whether the advertisement is on a visual line of the user; a device for measuring the viewing time period based on the determination; and a device for linking and storing the viewing time period and the advertisement information. | 03-04-2010 |
20100063877 | Management of Multiple Advertising Inventories Using a Monetization Platform - In embodiments of the present invention improved capabilities are described for delivery of a sponsored content to a mobile communication facility user. In embodiments, a request may be received for a sponsored content from a publisher, and one or more content inventories may be searched for a content that is relevant to the request. Content may be selected for delivery to the publisher from one or more content inventory. The content may be selected based at least in part on a relevance between the content and the request. The content, and the content inventory from which the relevant content is chosen, may be selected based at least in part on a statistical weight relating to the amount of revenue a wireless operator may realize upon presentation of the content to a mobile communication facility. | 03-11-2010 |
20100094703 | Method of Enabling a User to Interact with Content Received from a Remote Server - A user interacts with content received from a remote server; content (e.g. feeds from social networking sites, advertisements) is received over a wireless network at a mobile telephone, which then automatically displays a specific item of the content on the mobile telephone, without the user explicitly requesting the display of that specific item of content. In response to the user selecting or highlighting the displayed specific item of content, the mobile telephone lists multiple options that, if individually selected, each initiate an associated action that corresponds to a particular way of responding to or interacting with the specific item of content. | 04-15-2010 |
20100094704 | METHOD AND SYSTEM FOR DISPLAYING INTERNET AD MEDIA USING ETAGS - Presented are embodiments of a system and method that tracks user actions associated with a displayed advertisement, absent of cookie technology. The system may generate an ETag in response to a user action, such as an ad click, and transmit the ad media to the user. The system may then determine whether other actions performed by the user resulted from the advertisement. | 04-15-2010 |
20100100435 | Methods, Systems, and Products for Classifying Subscribers - Methods, systems, and products classify subscribers based on viewing habits. An event record is stored that associates a command entered by a subscriber to a time. The event record is merged with data describing media programming to form event timeline data describing the at least one command and the media programming selected by the subscriber over a period of time. Credit card purchasing data is retrieved that describes the subscriber's credit card purchases. The event timeline data is compared to the credit card purchasing data. The subscriber is classified in a category associated with a product or service when the event timeline data indicates that the subscriber viewed an advertisement and afterwards purchased the product or service. | 04-22-2010 |
20100114693 | System and method for developing software and web based applications - A widget composition engine is described. The engine includes a vault, which includes a plurality of media assets associated with different brand categories, a plurality of rule assets, associated with the vault and governing use of ones of the plurality of media assets and ones of the media assets returned responsive to searches in accordance with the different brand categories, and at least one widget template associated with the vault, where ones of the plurality of media assets are placed into the at least one widget template to form the widget, in accordance with the governance by ones of the plurality of rule assets. | 05-06-2010 |
20100121704 | Activating Content Distribution - A computer-implemented method for advertisement distribution includes receiving, in a computer system, an input from an advertiser that has previously registered an advertisement for on-demand activation. The input is generated based on the advertiser having an immediate availability and directs the computer system to initiate the on-demand activation substantially in real time with receiving the input. The method includes determining, using the computer system, a geographic location of the advertiser that corresponds to the immediate availability. The method includes defining, using the computer system, a target group to which the advertisement is to be presented, the target group identified based on at least the geographic location and the immediate availability. The method includes initiating the on-demand activation using the computer system, for receipt of the advertisement by at least part of the target group, the on-demand activation initiated substantially in real time with receiving the input. | 05-13-2010 |
20100125499 | MULTI-LAYER SHEET MATERIAL - A multi-layer sheet material imageable by both direct thermal printing devices and digital offset printing presses (e.g., Hewlett-Packard (HP) Indigo digital offset printing presses), is provided. In one contemplated embodiment, the inventive sheet material demonstrates good ink/media adhesion when imaged using HP Indigo presses, and is comparable or superior to standard direct thermal grades in terms of printability and durability. Where HP Indigo and direct thermal are on demand printing devices, the present invention makes it possible to have a production line where both are in operation at various process steps. | 05-20-2010 |
20100131357 | System and method for controlling user and content interactions - An asset management engine, system and method. The engine, system and method may include a vault including at least one asset, an administration display including a plurality of DLLs for controlling interrelations of the at least one asset to at least one field, and an asset classification module including at least one table, wherein the at least one table includes a plurality of simultaneously viewable ones of the at least one fields, wherein at least two of the fields include a unique category of ones of the at least one asset, and wherein ones of the unique category are accessible only to select users indicated via said administration display. A campaign delivery service that delivers campaigns created by ones of the select users and integrating ones of the at least one asset from ones of the category that are accessible to the creating ones of the select users may also be included. | 05-27-2010 |
20100131358 | INFORMATION MANAGEMENT METHOD, INFORMATION MANAGEMENT DEVICE, INFORMATION MANAGEMENT PROGRAM, AND CALL RECEIVING DEVICE - An information management method is for managing identification information that is explicitly or implicitly provided in a web page and that is for identifying a call receiver. The information management method includes changing the status of the identification information rendered available for a call connection to a first call receiver from being available for sending to the web server hosting the web page into being unavailable for sending. The status of the identification information rendered unavailable for the sending is changed into being available for a call connection to a second call receiver. The status of the identification information rendered available for a call connection to the second call receiver is changed into being available for sending to the web server or other web servers. | 05-27-2010 |
20100138291 | Adjusting Bids Based on Predicted Performance - A predicted performance metric of a candidate advertisement in an advertising slot can be received and compared to a baseline predicted performance metric for the candidate advertisement. A target bid associated with the candidate advertisement can be adjusted based upon the comparison, and the adjusted bid can be submitted to an auction for the advertising slot. | 06-03-2010 |
20100145794 | Media Processing Engine and Ad-Per-View - A scaleable server-based, on-demand media processing engine automates the production and delivery of media. A digital processing engine automatically transcodes a plurality of media files having different formats into a composite media file. | 06-10-2010 |
20100145795 | Directing internet shopping traffic and tracking revenues generated as a result thereof - A system having a client, a host server, a sponsor server, and a video server, which are all interconnected via the Internet and which operate seamlessly together in order to provide video content to an end user at the client and allow the end user at the client to purchase products and/or services from the sponsor that are featured in the video content provided by the video server. As the user views video content on his or her computer, images associated with segments of the content are periodically provided in conjunction with the video content. Each image contains an image map, which defines areas in the image. Each defined area is associated with a product which is displayed in that area of the image. Each defined area is also associated with an anchored hyperlink which links to web content from a sponsor server. The web content includes product information for that particular product featured in that area of the image. Accordingly, by selecting an item in the image, product information is retrieved from a sponsor server and provided to the user so he or she may purchase the product seen in the video content. | 06-10-2010 |
20100161410 | SMART POSTER - An NFC enabled telecommunications communication device is mounted behind the touch point of a smart poster. The content data downloadable from the smart poster is managed remotely, monitored and usage data of the smart poster analyzed at a server via the telecommunications device. | 06-24-2010 |
20100161411 | SYSTEM AND METHOD FOR GENERATING DISPLAY ADVERTISEMENTS FROM SEARCH BASED KEYWORD ADVERTISEMENTS - There is provided a system and method for generating display advertisements from search based keyword advertisements. The system includes a keyword generation unit for generating one or more advertising keywords from a received category profile defining a classification hierarchy, for use in selecting one or more candidate advertisement messages from a plurality of advertisement messages, an advertisement selection unit for receiving one or more candidate advertisement messages comprising a text message selected from the plurality of advertisement messages and selecting one advertisement message from the one or more received candidate advertisement messages based upon one or more characteristics associated with the received one or more candidate advertisement messages and a creative advertisement assembly unit for generating an advertisement image based on the text advertisement of the selected one advertisement message for display in network based content. | 06-24-2010 |
20100169174 | METHODS AND APPARATUS TO DETERMINE THE EFFECTS OF TRADE PROMOTIONS ON COMPETITIVE PRODUCTS - Example methods and apparatus to determine the effects of trade promotions on competitive products are disclosed. A disclosed example method includes identifying a plurality of competitive products and calculating a weighting similarity index for each one of the plurality of competitive products based on the target product. The example method also includes selecting a competitive product subset of the plurality of competitive products, each of the competitive products within the subset having a target similarity index, and retrieving point of sale (POS) data related to the target product and the competitive product subset. Further, the example method includes calculating a competitive trade index based on sales activity of the competitive product subset, the competitive trade index indicative of the target product sales effect, and generating a report including the competitive trade index. | 07-01-2010 |
20100169175 | Optimization of Targeted Advertisements Based on User Profile Information - A system and method to facilitate optimization of targeted advertisements based on user profile information are described. A set of event keywords associated with an event or action performed by the user or an agent of the user is identified in a data storage module. User profile information, if available, is further retrieved from the data storage module. A set of profile keywords is further identified from the retrieved user profile information and the set of profile keywords is compared to the set of event keywords based on predetermined business rules to determine a set of resulting keywords. Advertising information related to the set of resulting keywords is further retrieved from an advertising storage module. The retrieved advertisements are ranked based on one or more parameters within one or more keyword/advertisement matrices based on user, segment, or time parameters, and, finally, top ranked advertisements are transmitted to the user or the agent of the user for further display in connection with the requested content. | 07-01-2010 |
20100185508 | Last Call for a Real Estate Property, a Chattel or a Financial Instrument - A method of advertising, marketing, and auction sale of real estate properties, chattel properties and financial instruments and more particularly a method of handling last minute online bidding extensions are described. An Internet website has been designed for this purpose such that prospective customers or interested bidders may view property specific photographs and other details with respect to the property on property profile pages. In the electronic bidding format, as long as at least one bid is made within an established bid period before the deadline, the bidding can be extended for a pre-determined amount of time. | 07-22-2010 |
20100198680 | Conversion Crediting - Methods, systems, and apparatus, including computer program products, for processing events related to presented content. In one aspect, a method includes determining a time window count of a number of advertising events associated with an advertisement during at least one time window before a conversion event; and determining a credit that represents a strength of an association between the advertisement and the conversion event, wherein determining a credit includes selecting a weighting model for the at least one time window count. | 08-05-2010 |
20100198681 | Dynamic bidding and expected value - A system and computer-implemented method for positioning targeted sponsored content on a mobile communication facility includes the steps of: (a) receiving data corresponding to a transaction event having occurred via the interaction of a user with the mobile communication facility, wherein the transaction event includes transmission of data representative of a first product or a first service being purchased by the user; (b) selecting advertising content based at least upon a relevance between an advertisement for a second product or a second service and the purchased first product or first service in the transaction event, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and (c) presenting the selected advertising content on a display of the mobile communication facility. | 08-05-2010 |
20100211457 | METHOD AND APPARATUS FOR TRACKING INTERACTIVE EVENTS RELATED TO ADVERTISING - A method and apparatus for use in a network in a mobile environment provides tracking of interactive events related to electronic advertisements. An application running on the network provides a listing of interactive capabilities to a tracking application, also running on the network. The tracking application identifies interactive events of interest and assigns event codes to these events. During operation, the application reports these events to the tracking application. | 08-19-2010 |
20100211458 | Presentation of Sponsored Content Based on Mobile Transaction Event - A system and computer-implemented method for positioning targeted sponsored content on a mobile communication facility includes the steps of: (a) receiving data corresponding to transaction events having occurred via the interaction of a user with the mobile communication facility, wherein the transaction events include transmission of data representative of a first set of products or services having been purchased by the user; (b) selecting advertising content based at least upon a relevance between an advertisement for a second product or a second service and the purchased first set of products or services in the transaction events, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and (c) presenting the selected advertising content on a display of the mobile communication facility. | 08-19-2010 |
20100217665 | METHOD AND SYSTEM FOR LAUNCHING AN ADVERTISING CAMPAIGN - Systems and methods directed to online media advertising are provided. Through the use of the present invention, one may more effectively use competitive analysis, build a media plan, generate a creative piece from the scratch for an advertising campaign, purchase media across multiple publishers and track the campaign through a single web-based platform. The system being a computer system having a memory, a processor, input/output devices, a system bus operatively coupling the computer system components, a plan module adapted to receive one or more user-defined campaign criteria from a user and prepare a media plan satisfying the user-defined campaign criteria, and a purchase module adapted to receive one or more inputs from the user and automatically create one or more media booking orders based on the inputs. | 08-26-2010 |
20100217666 | METHOD AND SYSTEM OF DETECTION OF VIEWING OF OBJECTS INSERTED IN WEB PAGES - The invention relates to a method and system for detecting the display of objects inserted in web pages. The method comprises downloading ( | 08-26-2010 |
20100228623 | TRACKING AD UNIT PERFORMANCE - Methods and computer storage media for tracking and reporting ad unit performance are described. Tags are associated with ad units and may be manually associated and/or extracted from content items to be presented on a webpage associated with an ad unit. Upon receipt of a request for an advertisement to be presented in association with an ad unit, one or more associated tags are also received. Performance of the ad unit may be tracked utilizing the associated tags and one or more performance data elements, for instance, click-through-rate, income generated by the ad unit, visitor data, number of impressions, and expected cost per thousand impressions (eCPM). Reports on the tracked performance may be generated as desired. | 09-09-2010 |
20100235233 | NETWORK GAMING SYSTEM - The present invention is a method and apparatus for collecting information about network (internet) users for determining advertising to be presented to the users. In one embodiment, user profiles are determined, and advertising is selectively provided by comparing user personal information in such profiles with a desired demographic profile. User responses to advertising are used for evaluating advertising effectiveness. The invention is useful for test marketing of products, advertisements, and reduces advertising costs. | 09-16-2010 |
20100235234 | METHOD AND SYSTEM FOR TRANSACTING WITH NETWORK TRAFFIC - A system and method for using targeted network traffic as payment-in-kind in exchange for rights to anything that may be connected to a network, such as network-connected computer hardware and copyrighted software or content on such hardware, is disclosed. The method may be adapted for use with almost any product or service which may be tracked over a network. The system and method are for use with transactions between a user of a subject product or service and a provider of the subject product or service desiring to receive traffic to a target in exchange for it. | 09-16-2010 |
20100241510 | Method and Apparatus for Monitoring Effectiveness of Online Advertisement - A method and a system monitor the effectiveness of an online advertisement with improved accuracy. The method analyzes a request for visiting a target webpage, determines whether the request is from an advertisement website, and extracts from the request a monitored target identifier if the request is from an advertisement website. The method further obtains a user identifier according to the request, and records a tracking data containing the monitored target identifier and the user identifier. Upon occurrence of an advertisement effect monitoring event, the method finds a recorded tracking data containing the monitored target identifier and the user identifier associated with the event, and records an effective data of advertisement effect based on the tracking data and/or information of the advertisement effect monitoring event. | 09-23-2010 |
20100274664 | METHODS AND APPARATUS FOR TRANSMITTING MULTIMEDIA FILES IN A DATA NETWORK - In one implementation a method of transmitting a multimedia file over a data network is provided that involves receiving from a device in a data network a first message in a first protocol that request first data associated with the multimedia file, the first data being useable by the device to establish a streaming session that involves a transmission of the multimedia file. The first message includes identifying data of a referring site. The method also involves transmitting to the device the first data and optionally the identifying data of the referring site and then receiving from the device a second message in a second protocol for the purpose of creating a streaming session associated with the multimedia file. A streaming session is then created for transmitting the multimedia file to the device. In another implementation a method is provided that involves receiving in a computing device from a referring site an identifier of first data associated with a multimedia file and identifying data of the referring site, wherein the first data is useable for establishing a streaming session for downloading the multimedia file. The method further involves transmitting from the computing device a first message in a first protocol that requests the first data associated with the multimedia file and receiving in the computing device the first data. Upon receiving the first data the computing device transmits a second message in a second protocol for the purpose of creating the streaming session associated with the multimedia file, the second message including the first data and the identifying data of the referring site. The computing device then receives via the streaming session, all or a portion of the multimedia file. In some implementations, the first protocol and the second protocol are the same. | 10-28-2010 |
20100306045 | SYSTEM AND METHOD FOR KEYWORD DISCOVERY FROM PAID INCLUSION DATA FOR SEARCH ENGINE MARKETING - The invention provides a method of providing information over a network, including preparing a paid inclusion representation of a web page, transmitting the paid inclusion representation to a search engine, transmitting search engine marketing links to web pages to a search engine, wherein the web pages are stored at a plurality of web page locations, a search request transmitted from a client location connected over the network to the search engine, receiving a click data report from the search engine receiving the paid inclusion representation, utilizing the click data report to determine keywords, and transmitting the keywords to the search engine receiving the search engine marketing links. | 12-02-2010 |
20100306046 | FAST BUILDING AND MONITORING SYSTEM AND METHOD FOR SEARCH ENGINE MARKETING - The invention provides a method of providing information over a network, including creating combined information by combining information from a list of product web pages and links to the products with predetermined patterns for keywords, ad titles, and descriptions, and uploading the combined information to the search engine to create the campaign for the links, wherein the web pages are stored at a plurality of web page locations, a search request transmitted from a client location connected over the network to the search engine being utilized at the search engine to extract at least one of the links of the web pages from a search database connected to the search engine, and the search engine transmitting at least one search result link to the client location, the search result link being based on the search request and the search result link being utilized at the client location to transmit a request for the web page over the network such that the web page is transmitted from the web page location to the client location in response to the request from the client location for the web page. | 12-02-2010 |
20100306047 | SYNONYM BUILDING SYSTEM AND METHOD FOR SEARCH ENGINE MARKETING CAMPAIGN - The invention provides a method of providing information over a network, including extracting a synonym for each of a plurality of keywords, associating each synonym with a respective one of a set of links, and transmitting the synonyms to the search engine for association with the links as a search engine marketing campaign, wherein the links are to web pages that are stored at a plurality of web page locations, a search request transmitted from a client location connected over the network to the search engine being utilized at the search engine to extract at least one of the links of the web pages from a search database connected to the search engine, and the search engine transmitting at least one search result link to the client location, the search result link being based on the search request and the search result link being utilized at the client location to transmit a request for the web page over the network such that the web page is transmitted from the web page location to the client location in response to the request from the client location for the web page. | 12-02-2010 |
20100306048 | Matching Content Providers and Interested Content Users - Methods, systems, and apparatuses to match content providers and interested content users are described. Input indicating an accessing of a network location by a user is received along with the user's identifier. The identifier is obfuscated and transmitted to a content provider configured to provide content to the user at the network location. A re-direct identifier is transmitted to the user instructing the user to directly contact the content provider. When the user contacts the content provider, the user transmits a provider-specific identifier by which the content provider identifies the user and the obfuscated user identifier. The content provider updates a database of obfuscated user identifiers and provider-specific user identifiers based on the received identifiers. Thus, the content provider is enabled to identify interested users based on obfuscated and provider-specific user identifiers. | 12-02-2010 |
20100318418 | ADVERTISING INVENTORY PREDICTION FOR FREQUENCY-CAPPED LINES - Computer-readable media, computer systems, and computing devices for responding to advertising inventory queries that specify frequency caps limiting the number of impressions that are shown to a unique user. Impression logs are retrieved from logging servers and processed to generate a unique user distribution that provides information regarding the numbers of unique users that receive ad impressions at a specified location and during a specified time period. Estimates of frequency-capped capacity to fulfill a booking request and estimates of frequency-capped availability of inventory are computed using the unique user distribution. | 12-16-2010 |
20100318419 | PAY PER AUDIENCE FOR DIGITAL SIGNAGE ADVERTISING - A “pay-per-audience” system allows advertisers to pay for advertising based on a number and a specified target of hits deemed as reliable, the system being manageable remotely. | 12-16-2010 |
20100324989 | System and Method for Monitoring Efficacy of Online Advertising - A system for determining efficacy of online advertising includes a server connected to a computer network. The server is specially adapted to provide functions for communicating with a web resource that provides a web media that contains links or JavaScript calls for causing a client device to generate a device identifier in response to a user of the client device retrieving the web media, receiving the device identifier via a network, associating and caching any impressions, clicks or conversions by the user with the device identifier, calculating total cached impressions, total cached clicks and total cached conversions associated with each unique device identifier, and displaying, for each unique device identifier, at least one of the total cached impressions, the total cached clicks, and the total cached conversions. The device identifier may be derived from a combination of a user-configurable machine parameter and a non-user-configurable machine parameter. | 12-23-2010 |
20100332314 | SYSTEM AND METHOD FOR MEASURING USER INTEREST IN AN ADVERTISEMENT GENERATED AS PART OF A THUMBNAIL WALL - A system and method for measuring user interest in an advertisement generated as part of a thumbnail wall, comprising a computer configured to access electronic sources of information, a connection to a local network, and a connection to the Internet, in which the computer executes method for measuring user interest in an advertisement generated as part of a thumbnail wall, said method comprising a user opening a thumbnail wall which includes at least one advertisement in the form of a thumbnail, the user focusing on the advertisement, measuring the focus on the advertisement, the user selecting the advertisement, serving paired content associated with the advertisement, and measuring the user's level of interest in the paired content. | 12-30-2010 |
20110022459 | METHOD FOR TRACKING RESPONSES TO ADVERTISING CAMPAIGNS - A method for tracking responses to advertising campaigns is provided where a client places advertisements in a plurality of different outlet media channels for accessing target recipients of the campaign. The method acts to monitor location responses from recipients and attribute the responses to the different outlet media channels either by providing different response addresses for the different outlet media channels and routing the responses to or through the monitoring location or by evaluating those responses which are not attributed by a neural network to analyze response data and attribute each response to a specific media channel. The data is displayed in real time on a display screen for the client showing real time changes in data obtained from the analysis. | 01-27-2011 |
20110029377 | SYSTEM AND METHOD FOR FORECASTING AN INVENTORY OF ONLINE ADVERTISEMENT IMPRESSIONS BY SAMPLING IN A MAP-REDUCE FRAMEWORK - An improved system and method for forecasting an inventory of online advertisement impressions by sampling in a map-reduce framework is provided. In a map-reduce framework, samples of visitor profiles may be collected and matched to targeting profiles for displaying advertisements by distributed sample mappers. Sets of samples of visitor profiles matched to the targeting profiles may be mapped and distributed to reducer servers for integrating the samples collected by sample mappers into a reduction sample set for each targeting profile. Each reducer server may aggregate a count of samples of visitor profiles matched to a targeting profile, and the sets of samples of visitor profiles matched to a targeting profile may be integrated into a reduction sample set for each targeting profile. The sample reducers may forecast a targeting profile inventory for each targeting profile and output the targeting profile inventory with a reduction sample set of visitor profiles. | 02-03-2011 |
20110035274 | Determining Impressions for Mobile Devices - Methods, systems and apparatus for determining impressions of advertisements placed on rendered web pages displayed in a viewport of a mobile device. An impression is determined to have occurred if a display of an advertisement in the viewport exceeds certain display thresholds so that the advertisement is likely to be discernible to a user of the device. These display thresholds can include, for example, the percentage of the advertisement displayed in the viewport of the device and the zoom level of the viewport (or scale of the viewport). The display thresholds can also include the duration with which the advertisement is displayed in the viewport. | 02-10-2011 |
20110035275 | METHOD AND APPARATUS FOR EMBEDDED GRAPHICAL ADVERTISING - A method of electronic advertising includes determining a plurality of portions of an image that are to be designated as mouse-clickable portions. The mouse-clickable portions each correspond to a single item to be offered for sale. The method includes designating each of the plurality of portions as mouse-clickable portions and providing a hyper-link in conjunction with each of the mouse-clickable portions. When a given mouse-clickable portion is clicked on by a user, the hyper-link causes a web browser to display a site offering the item shown in the mouse-clickable portion for sale. | 02-10-2011 |
20110040616 | SPONSORED SEARCH BID ADJUSTMENT BASED ON PREDICTED CONVERSION RATES - Methods and systems are provided for adjusting an advertiser bid, in a sponsored search auction, in connection with one or more advertisements to be served in connection with keyword queries, the bid being associated with one or more keyword phrases. The bid is adjusted based on a predicted conversion rate associated with an advertisement served in connection with a match between a keyword query and the one or more keyword phrases. A bid may be decreased for a match with a lower predicted conversion rate than a comparison predicted conversion rate such as a normalized average predicted conversion rate. | 02-17-2011 |
20110055003 | BUDGET-INFLUENCED RANKING AND PRICING IN SPONSORED SEARCH - Methods and systems are provided for ranking of sponsored search advertisements, and for auction pricing, based on revenue factors in addition to bid amounts and click through rates including budgets associated with advertising accounts, campaigns and portions thereof. Methods are provided in which linear programming or other techniques are used to optimize the search engine revenue, and the optimized solutions are used in ranking sponsored search advertisements based on factors including an advertiser bid amount associated with the advertisement, a historical, estimated or predicted click through rate associated with the advertisement, and a budget over a period of time, such as a daily budget, the budget including spend associated with the advertisement. Instead of one fixed position, the new ranking is a service distribution on multiple positions. | 03-03-2011 |
20110055004 | METHOD AND SYSTEM FOR SELECTING AND OPTIMIZING BID RECOMMENDATION ALGORITHMS - A system and method are provided for evaluating the performance of at least one algorithm that generates bid recommendations for keyword advertising on search engines. According to one example, metric data associated with a plurality of internet advertisement objects is divided into a plurality of similar object groups. In one example, these object groups are provided to one or more client devices. In one example, the client devices generate bid recommendations according to at least one algorithm and place the bids with search engines. In still another example, the performance of the at least one bid recommendation algorithm is later measured or compared to the performance of another bid recommendation algorithm. | 03-03-2011 |
20110055005 | System and Method of Delivering Ads - An ad delivery and payment system over a wide area network wherein a system server which transmits ads to end users via their mobile devices who then completes a sales transactions for a good or service at the advertiser's store. The system server then reviews the advertiser's sales transactions database for customers names that match the names of end users who received the ads. The system includes an end user database that contains a plurality of end users signed up for the service and an advertiser's database containing a plurality of advertisers signed up for the service. When an ad is delivered to an end user, the name of the end user the nature of the ad and the name of the end user is recorded in the advertiser's ad delivery folder. When a customer completes a sales transaction using his or her credit or debit card, the name of the customer and the purchased product(s) or service(s) are recorded in the advertiser's sales transaction folder. A name matching software program and a query software program are then used to filter and sort the names to find matching names. In necessary, the query software program may use different filtering factors to create more accurate matching results. A report is then generated showing the total number of end users who completed a transaction is prepared which is used to determine the total revenue generated and the return on investment for the advertising campaign. | 03-03-2011 |
20110078017 | SYSTEMS AND METHODS FOR RATING AN ORIGINATOR OF AN ONLINE PUBLICATION - Methods and systems to rate an originator of an online publication are provided. An example may include tracking user inputs associated with multiple online publications. Some examples may include using the tracked user inputs to calculate a publication rating for each of the online publications. In one example, the publication ratings may be used to calculate an originator rating, which may be provided for display and rates the originator. | 03-31-2011 |
20110082742 | METHODS AND APPARATUS FOR ESTIMATING ADVERTISEMENT IMPRESSIONS AND ADVERTISER SEARCH SHARE - The present disclosure provides methods and apparatus for estimating advertisement impressions and advertiser search share. These estimates are improved by eliminating duplicate traffic based on similar words having similar traffic estimates. In addition, coverage is estimated for a particular advertiser keywords using statistical sampling. This coverage estimate is then used as a weighing factor when estimating traffic for an entire business category (e.g., group of keywords) by squaring the individual traffic estimates, summing the squared estimates, and then taking the square root of that sum. | 04-07-2011 |
20110119126 | Online Monitoring Systems to Determine Offline Advertising Effectiveness - Methods, systems, and apparatuses for online monitoring systems to determine offline advertising effectiveness. Information related to an advertisement for a product is received. The advertisement is presented through offline media. The information includes an advertising schedule. Communications related to the product that are received from the consumers in the market at the time the advertisement is presented, are detected. Data responsive to the detected communications are collected; the data represent a number of consumers in the market. A statistical correlation between the collected data and the advertising schedule is determined and provided to the advertiser as a report of the effectiveness of the advertising. | 05-19-2011 |
20110145058 | METHOD AND A SYSTEM FOR KEYWORD VALUATION - A system for keyword valuation is described. An example system includes a communications module, a valuation model selector, and a keyword value calculator. The communications module may be configured to receive a request for a value of a keyword. The valuation model selector may be configured to select a valuation model to be applied for determining the value of the keyword, based on an observed number of clicks associated with the keyword. The keyword value calculator may be configured to calculate the value of the keyword by applying the selected valuation model. | 06-16-2011 |
20110161164 | Advertising Feedback in Messaging Systems - A method, system and graphical user interface for a chat system is disclosed. One aspect of certain embodiments includes identifying and sending advertisements to respective users based on the respective selection and filtering criteria selected by the respective users. | 06-30-2011 |
20110161165 | TARGETING MESSAGES - The invention generally relates to systems and methods for directing information to people and/or households likely to be receptive to the information. Systems and methods according to the invention can be used to target one or more marketing messages, such as various types of offers, to one or more consumers determined likely to be receptive to the message(s). | 06-30-2011 |
20110166926 | Evaluating Online Marketing Efficiency - A method and a system evaluate a company website's online marketing efficiency on various advertising websites by evaluating both access activities and business activities of users originating from the advertising websites. For each user visiting the company website, the method determines the originating website from which the user enters the company website, and obtains the access activities and the business activities of the user on the company website. The method quantifies the access activities and the business activities of the users who enter the present website from the same originating website to generate evaluation data corresponding to the originating website, and evaluates the company website's online marketing efficiency on the originating website based on the evaluation data of the originating website. Using the disclosed method and system, online marketing efficiency can be evaluated more comprehensively and accurately. | 07-07-2011 |
20110166927 | Dynamic Pricing Model For Online Advertising - The present invention provides methods and systems for use in association with an online advertising auction. Advertiser bid information may be obtained, including a maximum amount per impression and a target click through rate (“CTR”). Following serving, if a delivered CTR is equal to or greater than the target CTR, then pricing per impression is at the maximum amount. If, however, the delivered CTR is less than the target CTR, then pricing per impression is at an amount equal to the maximum amount per impression multiplied by the ratio of the delivered CTR to the target CTR. | 07-07-2011 |
20110173063 | ADVERTISER VALUE-BASED BID MANAGEMENT IN ONLINE ADVERTISING - The present invention provides methods and systems for use in online advertising campaign management, including bid management in an online advertising auction. Techniques are provided in which a benchmark set of previously served advertisements is identified, and associated performance information is obtained. During an online auction, when an advertisement impression opportunity becomes available, information obtained using a machine learning technique may be utilized in forecasting an advertiser value-based metric associated with the opportunity, using the benchmark set of advertisements and the associated performance. The forecasted advertiser value-based metric can be used in determining bidding and pricing associated with the opportunity. | 07-14-2011 |
20110173064 | PERFORMANCE MEASUREMENT SYSTEM FOR OUT OF HOME MEDIA - A system and method for the evaluation and measurement of the performance of out of home (OOH) media is disclosed. The disclosed system may provide a system for computer-based means consolidating in an easily accessed format, information that has relevance to the marketing process of a particular brand or product and the performance measurement of a users outdoor media campaign. | 07-14-2011 |
20110173065 | ENCODING AD AND/OR AD SERVING INFORMATION IN A CLICK URL - The tracking of ad selections (such as ad clicks for example), and/or rich levels of ad performance may be facilitated by encoding one or more ad properties in a click URL of the ad. An intermediate URL server may be used to decode such ad properties when the ad is selected. Ad properties may include one or more of an identity of the ad; an identity of the advertiser; a time the ad was served; a time the ad was rendered; a rendering attribute of the ad; a position of the ad within a Web page; a price that the advertiser will be charged for the impression; a price that the advertiser will be charged for a click; a price that the advertiser will be charged for a conversion; an identity of the server that chose the ad; search conditions that generated the page with which the ad was rendered; a next intermediate URL; a final destination URL; an identity of the ad creative, a topic of the content with which the ad was served; an identity of the content with which the ad was served; a geolocation to which the ad was served; and user profile information of the user to which the ad was served, various other ad serving parameters, etc. | 07-14-2011 |
20110178868 | ENHANCING SEARCH RESULT PAGES USING CONTENT LICENSED FROM CONTENT PROVIDERS - A search engine provider enters into an agreement with a content provider wherein the search engine provider agrees to provide compensation in exchange for the content provider giving content to the search engine provider. The content may comprise data that normally can't be accessed without a subscription, or any other content. The content may comprise information that indicates a structure of the content provider's web pages. The search engine may display normally inaccessible content with search results. The search engine may use structural information to classify and extract data items from web pages, and to highlight those data items in search results with labels that identify each such data item's class. A computing device determines the extent to which enhancement of the search results page using the content provider's content increased the revenue value of the page. The amount paid to the content provider may be based on this extent. | 07-21-2011 |
20110184802 | AUCTION FORMAT SELECTION USING HISTORICAL DATA - An auction format may be selected pursuant to analyzing and identifying certain statistical patterns in historical data. For example, the choice of auction format may be based on whether bids and quality exhibit correlation, which can be identified in the historical data. By identifying the statistical patterns in the data, one can choose an auction format that can achieve generation of higher revenue. Such techniques allow an auctioneer, such as a search engine, to generate higher revenue than using a fixed auction format. For example, in the context of sponsored search auction, if the value of a click and the probability of a click are positively correlated, the auctioneer generates higher revenue by ranking the advertisers by bids rather than by bids multiplied by quality. | 07-28-2011 |
20110191165 | Web-based system - Internet based provision of goods and services continues to proliferate as providers of goods and services realize that their customer base can be expanded from a local geographic catchment, to a national or even a world wide clientele. The present invention provides an integrated web-based system which includes the provision of web-based templates generated by said code in a first language, a first web-based module for customization of a web-based global master template into a website to suit a registered third party Vendor. The system further provides a second web-based module for translation of a selected website into at least a second language. Also provided is a tracking facility in which a registered third party Vendor receives statistical data of contact interaction with a website of a third party Vendor Partner. | 08-04-2011 |
20110191166 | Leveraging of Financial Transaction Data - Aspects of this disclosure relate to a system for providing feedback to an advertiser related to the effectiveness of advertising using the transaction data, including one or more organization databases, a transaction data analyzer that analyzes transaction data, an advertisement repository database, and a computer system configured to allow advertisements to be uploaded to the advertisement repository database, to allow the communication of feedback related to advertising effectiveness to the advertiser. Transaction data analyzer may search financial transaction data based on advertiser input, may determine characteristics of the searched financial transaction data, and determine results based on the determined characteristics. Further, the system may communicate the results to the advertiser. | 08-04-2011 |
20110191167 | SYSTEM AND METHOD FOR EXPLORING NEW SPONSORED SEARCH LISTINGS OF UNCERTAIN QUALITY - According to some example embodiments, a method includes calculating learning values associated with a plurality of listings, at least one of said learning values associated with one of said listings representing a value based, at least in part, on a probability distribution of selections of said listing. The method further includes applying said learning values to ranking scores associated with said listings to provide an updated ranking, and electronically auctioning advertising inventory to purchasers associated with said listings based, at least in part, on said updated ranking. | 08-04-2011 |
20110191168 | MULTIPLE CASCADING AUCTIONS IN SEARCH ADVERTISING - A method for executing multiple, cascading ad auctions, including receiving a request to deliver ads in response to a search query for display on a search results page having a plurality of ad sections; executing at least first and second sequential auctions for the plurality of ad sections by: ranking the ads in the first auction and identifying which of the ads placeable in the North section to deliver according to a first utility function that considers a relevance of the search results page with the ads placed; ranking a remainder of the ads not identified for delivery to the North section in the second auction and identifying which of the remainder of the ranked ads to deliver to a second section based on a second utility function; and delivering the ads identified by the first utility function for display in the North section and the ads identified by the second utility function for display in the second section. | 08-04-2011 |
20110208579 | SYSTEM FOR GENERATING ADVERTISEMENTS - A system for generating advertisements includes a communication interface to obtain a user entry for creating an advertisement. A data memory is coupled with the communication interface. The data memory stores the user entry. A processor is coupled with the data memory. In accordance with the user entry, the processor generates an advertisement, where the advertisement is made available for immediate display to a public. | 08-25-2011 |
20110218853 | SYSTEMS AND METHODS FOR ADVERTISING USING PAY-PER-CALL - Methods and systems are disclosed for providing online advertisements to consumers. A method disclosed herein allows a consumer to provide contact information to a business in response to a search request submitted to a search engine. Subsequently, the business may initiate a communication to the consumer at the contact information provided by the consumer. As a result, the business has better assurance that the advertisement fees provided to the search engine is in fact generating better consumer contacts for the business. In an embodiment of the system disclosed herein a telecommunications service provider may receive the contact information from the consumer and establish a line of communication between the consumer and the business. | 09-08-2011 |
20110231248 | IMPRESSION-TREND TECHNIQUES FOR PROVIDING A DISPLAY ADVERTISING SUPPLY FORECAST - Techniques are described herein for using an impression-trend technique to provide a display advertising supply forecast. A display advertising supply forecast is an estimate of a number of impressions, which are to occur in a future time period, that have specified attribute values. For example, the specified attribute values may be descriptive of impressions with respect to which an advertiser wishes to place ads. An impression-trend technique is a forecasting technique that uses trends regarding past impressions to forecast a number of future impressions that have specified attribute values. The past impressions include attribute values that are related to the specified attribute values. | 09-22-2011 |
20110246287 | SYSTEM AND METHOD FOR MANAGING A MARKETING CAMPAIGN - A method for implementing a campaign can include registering in a database each of a plurality of registered users to receive notifications sent on behalf of a business customer. A given campaign can be created for the business customer by storing campaign data that parameterizes at least timing and content for the given campaign. In response to determining to begin distribution of the campaign based on the campaign data, a unique campaign code associated with the given campaign can be sent to a point-of-sale (POS) system to enable tracking of transactional activity motivated by the campaign. At least one notification can also be sent to each of the plurality registered users about the campaign. The notification further can include an offer code that is based on at least a portion of the unique code associated with the given campaign. | 10-06-2011 |
20110246288 | METHOD AND SYSTEM FOR MANAGING QUALITY OF ADVERTISED WEBPAGE - Disclosed is a method and system for managing quality of an advertising document. The method of managing document quality may include verifying a number of actual clicks corresponding to a number of clicks that may occur during a predetermined period with respect to at least one document that may exist on the Web, verifying a number of expected clicks corresponding to a number of clicks that may be expected to occur during the predetermined period with respect to the at least one document, and determining a quality management index by which quality of the at least one document may be numerically expressed based on the number of the expected clicks and the number of the actual clicks. | 10-06-2011 |
20110258039 | EVALUATING PREFERENCES OF USERS ENGAGING WITH ADVERTISEMENTS - Embodiments of the present invention relate to systems, methods, and computer-storage media for providing a method of evaluating preferences of particular users with respect to engaging with advertisements. In one embodiment, advertisements are delivered to users based on user engagement with advertisements. In particular, a request is received from an advertiser to present an advertisement to a set of users meeting a threshold user engagement level. After evaluating user engagement levels of the set of users, a subset of the set of users meeting the threshold user engagement level is determined. The advertisement is then presented to the subset of users. | 10-20-2011 |
20110258040 | SYSTEM AND METHOD FOR PROVIDING FEEDBACK FOR TARGETED COMMUNICATIONS - A method of providing a targeted communication to a first device having data communication capabilities and for verifying usage of the targeted communication by a user, the method including: receiving and storing communication generation criteria from a first party; receiving target information from the first device, wherein the target information is associated with the user or the first device; comparing the target information with the communication generation criteria; generating the targeted communication based on results of the step of comparing; delivering the targeted communication to the first device, wherein the targeted communication comprises a verification action; determining if the verification action has been performed; and, storing the targeted communication on the first device or on a second device. | 10-20-2011 |
20110264513 | Finding Predictive Cross-Category Search Queries for Behavioral Targeting - A method and apparatus for finding predictive cross-category search queries for behavioral targeting in a networked online display advertising system. The methods include aggregating a training model dataset, the training model dataset comprising a history of clicks corresponding to historical advertisements. The training model dataset also contains plurality of targeting categories related to the history of clicks. Various techniques are disclosed for selecting a plurality of features from the training model dataset and calculating a click probability for a subject advertisement to be clicked by a user from a page, the calculating operations using features of the page that is to be presented to the user. Embodiments include mapping a particular query to one of the targeting categories and then presenting the subject advertisement selected on the basis of the value of the click probability. Normalization scales down the value of the click probabilities to filter out false positive categories. | 10-27-2011 |
20110264514 | BILLING METHOD AND SYSTEM THAT DETERMINES ADVERTISEMENT COSTS ACCORDING TO UNIT TIME - A charging method and system for determining an advertising cost according to a unit time are provided. The charging method includes checking a performance index numerically indicating performance of an advertisement; checking a priority index of a next-priority advertisement to the advertisement; and determining an actual charge per unit time of the advertisement based on the performance index, the priority index, and a predetermined weight. | 10-27-2011 |
20110264515 | COMMISSION-BASED AND ARBITRAGE-BASED TARGETING - A method for determining an ad to display in an ad unit is disclosed. A specification of a targeting vendor ad is received from a targeting vendor, wherein the specification includes a targeting vendor commission. A targeting vendor ad value is determined based at least in part on the targeting vendor commission. The ad to display in the ad unit is determined, based on a comparison of the targeting vendor ad with other ads, wherein the comparison depends at least in part on the targeting vendor ad value. | 10-27-2011 |
20110270673 | LOCATION-BASED ADVERTISEMENT CONVERSIONS - In general, this specification relates to content presentation. One aspect of the subject matter described in this specification can be embodied in methods that include the actions of presenting one or more content items to a user, each content item being associated with a conversion location; logging an identifier for each of the one or more content items presented to the user; receiving a location and user identifier from the user; using the user identifier to identify the one or more content items presented to the user and comparing, using one or more processors, the location to the conversion location of the one or more content items presented to the user; and logging a conversion for a particular presented content item having a conversion location matching the received location. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products. | 11-03-2011 |
20110270674 | NETWORK-BASED SYSTEMS AND METHODS FOR DEFINING AND MANAGING MULTI-DIMENSIONAL, ADVERTISING IMPRESSION INVENTORY - A method for representing and managing an inventory of overlapping multi-dimensional items such as advertising or ad impressions. The method uses an inventory management module to generate unique segment identifiers for sets of inventory items by processing descriptions of the sets of impressions including defining criteria. The method includes processing the unique segment identifiers to create a representation of the inventory as a plurality of inventory regions, which may include non-overlapping regions that correspond to inventory items in a single set of the inventory and also include overlapping regions that correspond to inventory items in two or more of the sets (e.g., items that match two or more sets of defining criteria or attributes). Availability and selection of inventory is determined using the information on inventory regions to control effects of cannibalization, such as by implementing logically necessary allocation to only cannibalize a region on a limited or forced basis. | 11-03-2011 |
20110288930 | SERVICE FOR ACCEPTING AND SELECTIVELY EXPOSING USER-GENERATED LISTS - An interactive system enables users to generate and submit lists of items (e.g., products) for viewing by other users. The user-generated lists are selectively suggested to users of the system based on their respective behaviors, such as their item viewing activities, searches, and/or item purchases. The system may monitor the behaviors of users who access particular user-generated lists, and based on the monitored behaviors, generate measures of the effectiveness of particular lists (e.g., effectiveness at driving item purchases). The measures of effectiveness may be considered in selecting particular lists to suggest. | 11-24-2011 |
20110302026 | SYSTEM AND METHOD FOR PROVIDING TARGETED ADVERTISING THROUGH TRAFFIC ANALYSIS IN A NETWORK ENVIRONMENT - An example method includes receiving packets associated with network traffic and identifying location information associated with an end user related to the network traffic. The method also includes extracting keywords from the network traffic, the keywords and the location information are used as a basis for rendering an advertisement on digital signage that is physically proximate to a current location of the end user. In other embodiments, the network traffic can be matched against access control lists, which are configured with Internet protocol (IP) addresses relating to search engines. Additionally, the network traffic can be classified based on fields in the packets, wherein the fields include a source Internet protocol (IP) address, a destination IP address, and a transmission control protocol (TCP) port. In more particular embodiments, the network traffic is hypertext transfer protocol (HTTP) requests originating from a handheld device operated by the end user. | 12-08-2011 |
20110307328 | Response Attribution Valuation - A computer-implemented method is described for determining a response attribution value that represents a credit assignment to a communication, for an associated response received from a recipient during a marketing campaign. | 12-15-2011 |
20110307329 | Internet-based system and method for distributing interstitial advertisements - A system and method for use by website operators and advertisers to place interstitial advertisements on websites. The system uses an Internet dispatcher server and a mass storage device containing one or more databases storing advertisement command files pertaining to placements of advertisements that are stored in an advertisement server. The method comprises the steps of selecting aid files stored in a computer ad server, designating the url for the ad file, the url for the website page where the ad will be displayed, the url for the websites to which a user will be directed depending on the user's reaction to the advertisement, storing in a dispatcher server database a data string representing the ad placement commands with a url representing a dispatcher server-based application to execute said ad placement commands, and including said data string on said website for launching said dispatcher server command file. | 12-15-2011 |
20110307330 | Conversion Path Performance Measures And Reports - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated. | 12-15-2011 |
20110307331 | MONITORING CLICKSTREAM BEHAVIOR OF VIEWERS OF ONLINE ADVERTISEMENTS AND SEARCH RESULTS - An aspect of the present invention relates to tracking and analyzing a computer user's behavior after viewing a particular search result or a particular advertisement to assess the impact of having viewed the search result or advertisement. | 12-15-2011 |
20110313849 | METHOD AND SYSTEM FOR EFFECTIVE MARKET RESEARCH - To assess the effectiveness of advertising campaigns and channels, a portable user appliance is provided to each of a plurality of panel members. Each device includes a scanning module for scanning and storing a UPC code for each product purchased by a corresponding panel member, a processor, a memory, a user-interface, and a communication interface operative to transfer information stored in memory to a central facility. Each device further includes a microphone and is operative to monitor an audio portion of at least one of a radio broadcast and a television broadcast. UPC codes and information corresponding to purchases made by each respective panel member are received from the portable user appliances, as are transmissions from which the identities of advertisements included in monitored audio portions can be determined. This information, along with information collected from the personal computers used by the panel members to view web pages and make online purchases, is associated with the demographic profile and/or identity of each corresponding panelist. | 12-22-2011 |
20110313850 | METHODS, SYSTEMS, AND MEDIA FOR REVIEWING CONTENT TRAFFIC - Methods, systems, and media for review content traffic are provided. In accordance with some embodiments of the present invention, a method, implemented on a processor, for reviewing advertisement placement on webpages is provided. The method can include: receiving a plurality of uniform resource locators (URLs) relating to the placement of a plurality of advertisements associated with an advertiser; obtaining, for the plurality of URLs, a plurality of images and a plurality of advertisement traffic and rating information relating to each of the plurality of URLs, wherein each of the plurality of images shows the placement of an advertisement on the page accessed by a URL; presenting a traffic display that includes the plurality of images for the plurality of pages, wherein the plurality of images are user selectable; and, in response to selecting one of the plurality of images, presenting the advertiser with the advertisement traffic and rating information for a URL corresponding to the selected image and providing the advertiser with an opportunity to provide feedback information for the rating information associated with the URL. | 12-22-2011 |
20110320263 | ADVERTISING EFFECTIVENESS MEASURING APPARATUS, ADVERTISING EFFECTIVENESS MEASURING METHOD, PROGRAM, AND ELECTRONIC ADVERTISING APPARATUS - Disclosed herein is an advertising effectiveness measuring apparatus, including: a display information acquisition portion configured to acquire display information representing whether or not an advertising content of a predetermined product was displayed in each of unit time slots; a purchaser information acquisition portion configured to acquire purchaser information representing the number of purchasers who bought the predetermined product in each of the unit time slots; and an indicator calculation portion configured to calculate an advertising effectiveness indicator representing the effectiveness of the advertising carried out by displaying the advertising content of the predetermined product, based on the display information acquired by the display information acquisition portion and on the purchaser information acquired by the purchaser information acquisition portion. | 12-29-2011 |
20120004983 | SYSTEMS AND METHODS FOR DETERMINING THE EFFICACY OF ADVERTISING - A computer-implemented method for determining effectiveness of content includes receiving, by a computing device, a plurality of attributes relating to rendered content, the plurality of attributes including at least one attribute that characterizes a consumer response to the rendered content and at least one attribute that characterizes a creative strength of the rendered content, generating, by a computing device, an index score indicative of an effectiveness of the content using a statistical analysis of the collected attributes, and storing the index score in memory. | 01-05-2012 |
20120010944 | SYSTEM AND METHOD FOR SOLICITING AND RECEIVING MERCHANDISE ORDERS - A rider signal is transmitted over programming signal. The rider signal is stored in a rider buffer and includes merchandise ordering data. When a user wishes to order the merchandise, the system establishes a channel of communication with an ordering center and places an order according to the data in the rider buffer. The system is particularly useful for implementation in car audio systems and personal computers. | 01-12-2012 |
20120047010 | TARGETED ADVERTISING FOR STREAMING MEDIA - A method for providing targeted advertising to a consumer, the method comprising the steps of: soliciting consumer preference information from a subscriber; acquiring authorization from the subscriber to collect information regarding the subscriber's consumer activity; creating a consumer preference database from the subscriber's consumer preference information; creating a consumer purchase database comprising the subscriber's consumer activity information; creating a consumer advertising profile for the subscriber based on the consumer preference and consumer purchase databases; accessing an advertising database and selecting at least one targeted advertisement based on the consumer advertising profile; detecting access by the subscriber to a streaming media environment; and delivering the targeted advertisement to the subscriber via the subscriber's streaming media environment. | 02-23-2012 |
20120047011 | Systems and Methods for Delivering Proximity-Based Marketing Content to Mobile Devices - Aspects of the present disclosure generally relate to systems and methods for delivering proximity-based marketing content to mobile devices. According to one embodiment, companies or marketers generate content (e.g., advertising content) to be distributed to mobile devices of consumers as those consumers become geographically proximate to physical locations associated with the companies or marketers. According to one embodiment, a central application server is used for purposes of generating and managing marketing content, and that content is transmitted to various client devices, routers, and/or servers (e.g., “plug” computers) for further distribution to mobile devices within a proximate range of the client devices. In one aspect, the client devices identify consumer mobile devices within a predetermined geographic area that is proximate to the client devices (e.g., based on a media access control (MAC) address associated with the mobile device), and push marketing content to those mobile devices for display to the consumers. | 02-23-2012 |
20120059709 | METHOD AND SYSTEM FOR TRACKING TELEPHONE CALLS - A system for tracking telephone calls made in response to advertising campaigns in electronic or other media is provided. The system permits an advertiser to associate specific and distinct telephone numbers with associated advertising campaigns. The system further modifies advertiser-provided information in response to the advertising campaign to which a potential customer responds, and includes the associated telephone number in the modified advertiser information. The system processes telephone calls made to the selected telephone numbers, and provides reports to advertisers of call data associated with the respective advertising campaigns. | 03-08-2012 |
20120072280 | Tracking Conversions - This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of presenting one or more ads to a user; receiving point of sale receipt information from the user, where the receipt image is associated with a redemption of a first ad of the one or more ads presented to the user, the redemption occurring at a physical retail location; processing the receipt information, using one or more processors, to extract text associated with the receipt information; determining that the extracted text associated with the receipt information is associated with the first ad presented to the user; and logging a conversion for the first ad. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products. | 03-22-2012 |
20120078711 | AUTOMATED LOCAL ADVERTISING INTERFACE - Systems, methods, and computer program products for automating local content are described. In some implementations, an ad manager and a business table can be provided by a backend system. The business table can store, for example, user information, user account information including billing information, campaign related information and advertisement data associated with one or more local business advertisers as well as geo-targeting information. Based on the information stored in the business table, the ad manager can tailor a specific online advertising campaign on behalf of a local business advertiser. Where new or updated information is found, the ad manager can initiate campaign management updates to one or more business ad listings associated with the local business advertiser. | 03-29-2012 |
20120089456 | SYSTEM FOR SEARCH BID TERM SELECTION - A system is disclosed for selecting bid terms for search advertising. A bid term selection tool includes a processor to execute an algorithm to provide suggested bid terms. The algorithm includes a cosine similarity function, a modified cosine similarity function, a penalty factor function, and an expected revenue function. The bid term selection tool aggregates the function of the algorithm for potential bid terms and compares the totals for the potential bid terms to select a relevant bid term. | 04-12-2012 |
20120095826 | Method for Directed Advertising and Information Distribution Using a Wireless Communications Network - A method of and system for directing individualized information to end users, using wireless or mobile media is disclosed. In one embodiment, the method and system interconnects (a) advertisers or sponsors, (b) wireless device users (“system users”), and (c) wireless telecommunications companies, via (d) an intermediary or “hub entity.” The hub entity maintains and controls computer operated software and data bases to direct specific advertising or information to targeted system users; collects subscription fees and distributes advertising fees; and determines the effectiveness of various advertising or information transmitted to specific system users. The method can further be customized for application as an information provider, alert notice or security warning system. In other embodiments the method and system may be applied to work with the membership of an organization, such as credit card companies' cardholders, an insurance companies' policy holders, employees, tenants, or other local, national, or world-wide groups or organizations. | 04-19-2012 |
20120109744 | TRACKING LOCATION-SPECIFIC AD PERFORMANCE - The usefulness, and consequently the performance, of advertisements are improved by allowing businesses to better target their ads to a responsive audience. Location information is determined (or simply accepted) and used. For example, location information may be used in a relevancy determination of an ad. As another example, location information may be used in an attribute (e.g., position) arbitration. Such location information may be associated with price information, such as a maximum price bid. Such location information may be associated with ad performance information. Ad performance information may be tracked on the basis of location information. The content of an ad creative, and/or of a landing page may be selected and/or modified using location information. Finally, tools, such as user interfaces, may be provided to allow a business to enter and/or modify location information, such as location information used for targeting and location-dependent price information. The location information used to target and/or score ads may be, include, or define an area. The area may be defined by at least one geographic reference point (e.g., defined by latitude and longitude coordinates) and perhaps additional information. Thus, the area may be a circle defined by a geographic reference point and a radius, an ellipse defined by two geographic reference points and a distance sum, or a polygon defined by three or more geographic reference points, for example. | 05-03-2012 |
20120130803 | Secure and Extensible Pay Per Action Online Advertising - Systems and methods are provided to allow advertisers to make ads available to publishers through an advertising system. The advertising system provides tamper proof tracking of conversion activity between publishers and advertisers. Further, advertisers can define plural different conversions to be associated with a single ad click through. | 05-24-2012 |
20120136715 | SYSTEM IDENTIFICATION ESTIMATION AND PREDICTION OF ADVERTISING-RELATED DATA - In accordance with the invention, a system, method, and apparatus for analyzing advertisement-related data are presented, which may include receiving data related to an aspect of an advertisement and modeling the aspect of the advertisement with a mathematical model. The mathematical model may include a control-signal-related component, a control-signal-independent component, and an error component. Each component may be updated based on at least one of a control signal, the received data, and a previous state of at least one of the components. An updated model may be created based on the updated components. The system, method, and apparatus may also include predicting the aspect of the advertisement using the updated model. Exemplary aspects of and data related to the advertisement may include one or more of the following: a number of impressions, “clicks,” or “conversions” and/or the impression-to-conversion, impression-to-click, or click-to-conversion ratios. | 05-31-2012 |
20120150628 | SYSTEM AND METHOD FOR THE PRESENTATION OF ADVERTISEMENTS - A system and method for the presentation of advertisements is present. According to one embodiment, a number of impressions of an advertisement message are presented over a computer network such as the Internet to a variety of viewer computers. Depending on the actions taken by the viewers (e.g., whether the Viewer selects the advertising message and accesses a web-link to the advertiser's web-site), bonus exposure (e.g., an additional number of impressions provided to the viewers) of the advertising message is given. | 06-14-2012 |
20120158489 | GENERATION OF ADVERTISING TARGETING INFORMATION BASED UPON AFFINITY INFORMATION OBTAINED FROM AN ONLINE SOCIAL NETWORK - Systems and methods for automatically generating targeting information for presentation of an offer via an online social network using affinity information collected concerning members of online social networks in accordance with embodiments of the invention are disclosed. One embodiment includes indexing member profiles within social networks for affinity to keywords using a targeting system that retrieves data concerning member profiles and activities from servers within an online social network, identifying member profiles that have affinity for at least one offer keyword using the targeting system and the index, identifying additional keywords for which the identified member profiles have affinity using the targeting system and the index, determining a set of keywords that target a desired audience based upon the identified additional keywords, and targeting presentation of advertisements for the specific offer to members of an online social network using the online social network and the targeting keywords. | 06-21-2012 |
20120166272 | METHOD AND SYSTEM FOR ANONYMOUS MEASUREMENT OF ONLINE ADVERTISEMENT USING OFFLINE SALES - Anonymous measurement of online advertising using offline sales is disclosed. The measurement uses anonymized online ad exposure data and anonymized offline sales, or conversion data, to measure effectiveness of online advertisement. The anonymized exposure and conversion data are matched using tokens from each data set; each token corresponds to a user and is generated from personally identifiable information of the user that is anonymized to preserve the user's privacy. The anonymized exposure and conversion data is aggregated using the tokens to map records in the data sets for a given user. Users' ad exposure and sales history is used, anonymously, to gauge ad effectiveness of a corresponding ad campaign. The effectiveness measure, or measures, can further be used to configure another ad campaign. | 06-28-2012 |
20120166273 | Method and system for tracking a cumulative number of identifiable visitors to different objects - A method for tracking a cumulative number of unique visitors to different to objects. The method includes maintaining a data structure that allows for a direct determination of the cumulative number of different visitors exposed to the different objects; establishing a connection with a visitor when the visitor requests to visit an object; examining a cookie stored in the visitor during the established connection to determine whether the visitor previously visited the currently requested object; and updating the data structure in the database and an overlap code contained in the cookie based on the examination results, wherein objects are different websites displaying a same set of advertisements of a same campaign. | 06-28-2012 |
20120179539 | PAY-PER-CLICK FRAUD PROTECTION - Embodiments of the invention provide a fraud prevention method for a pay-per-click data processing system. The method can include receiving a click through for a link in a host site which references a marketed site. The method also can include identifying a link address for the link in the click through. The method yet further can include comparing the identified link address to a modified link address recorded for an actual link address for the marketed site. Finally, the method can include quashing the click through if the identified link address is not the modified link address. Conversely, the method can include redirecting the click through to the marketed site if the identified link address is the modified link address. | 07-12-2012 |
20120191534 | LOYALTY ANALYTICS SYSTEMS AND METHODS - The invention provides the ability to evaluate transaction activity of customers following the redemption of a promotion, such as the redemption of a prepaid instrument, coupon, or the like. For example, the subsequent activity could be where customers shopped after redeeming a coupon. Examples of such reports that could be generated include the percentage of redeemers who returned to the same merchant or who went elsewhere. In some cases, customers could do both, or neither and the reports could indicate such activity. Further reports could show the amount spent for each return visit (both for those who return and go elsewhere), as well as the percentage who shop only with the merchant, and nowhere else. | 07-26-2012 |
20120191535 | SYSTEM AND METHOD FOR TRACKING COMMERCIAL ACTIVITY - A method tracking commercial activity including receiving a tangible insert from an advertising party bearing a unique code, storing recipient information including name and mailing address for a recipient in a computer memory, applying the mailing address for the recipient to a mailing host, determining and storing the unique code in association with at least some recipient information corresponding to the mailing address that was applied to the mailing host, physically inserting the insert with the unique code into the mailing host, delivering the mailing host for further delivery to the recipient, receiving insert use information generated by use of the insert subsequent to delivery to the recipient, storing a log file including the insert use information and the recipient information in the computer memory, and transmitting the log file to at least one third party, wherein the third party is separate from the advertising party providing the insert. | 07-26-2012 |
20120203626 | VIDEO ADVERTISEMENTS - Methods, and systems, including computer programs encoded on computer-readable storage mediums, including a method for displaying advertisements. The method includes providing query data specifying a search query including search terms; in response to providing the query: receiving a first advertisement associated with search terms and video element data comprising a video selection element for a video in response to a determination by the advertisement system that the video is eligible to be displayed with the first advertisement, the eligibility of the video to be displayed with the first advertisement being specified by an advertiser of the first advertisement; and receiving a second advertisement not including video element data in response to a determination that the second advertisement is not eligible to be displayed with a video; displaying the first advertisement and the video selection element proximate to the first advertisement, and displaying the second advertisement with the first advertisement. | 08-09-2012 |
20120209695 | METHOD FOR QUANTIZING THE EFFECTIVENESS OF AN ADVERTISING CAMPAIGN - A technique for determining the effectiveness of an offer includes analyzing views, clicks, acceptances and satisfactions of the offer. Transaction data is retrieved to determine whether criteria of the offer has been satisfied. As a result, a total cost per transaction may be determined for an advertisement campaign that incorporates the offer. Further, detailed queries may be issued to identify areas in which the offer needs improvement. | 08-16-2012 |
20120209696 | METHOD FOR QUANTIZING THE EFFECTIVENESS OF AN ADVERTISING CAMPAIGN - A technique for determining the effectiveness of an offer includes analyzing views, clicks, acceptances and satisfactions of the offer. Transaction data is retrieved to determine whether criteria of the offer has been satisfied. As a result, a total cost per transaction may be determined for an advertisement campaign that incorporates the offer. Further, detailed queries may be issued to identify areas in which the offer needs improvement. | 08-16-2012 |
20120209697 | Bias Reduction in Internet Measurement of Ad Noting and Recognition - A model-based method for reducing selection bias in Internet samples utilizes a series of sample weighting procedures that adjust the distribution of key drivers of ad noting and recognition in Internet samples to mirror the distribution of the drivers found in a full-probability sample. In the first phase of the method, a relatively large number of Starch studies are utilized to explore and understand key drivers of ad noting and recognition using multivariate regression analysis. The second phase compares the distribution of the key drivers found in Internet samples with the distribution of those drivers obtained in a full-probability sample to develop the weighting adjustment. In the third phase, the impact of the weighting adjustment is evaluated using a mean squared error model. | 08-16-2012 |
20120215627 | SYSTEM, METHOD AND COMPUTER READABLE RECORDING MEDIUM FOR CHARGING FOR ON-LINE ADVERTISEMENT - A computer-implemented charging control method includes determining an expected click count for an advertisement provided on a web page; obtaining a generated click count for the advertisement, using the computer, the generated click count including a number of clicks on the advertisement during a period of time; generating an invoice for the advertisement, based on the expected click count and the generated click count; and transmitting the invoice to an advertiser terminal. | 08-23-2012 |
20120226549 | ADVERTISING AND FULFILLMENT SYSTEM - A method is provided for a method of purchasing goods online, which allows end users to receive money in return for browsing the internet and making purchases. According to the features of the invention, the end user enters a profile into YOUniverse, which is uploaded to the database. The user then logs in to search for items and the advertisement search results are specific to the end user's profile. The user controls the amount of information in their profile; however, more information yields better advertisement results and more money. | 09-06-2012 |
20120239489 | METHOD AND SYSTEM FOR VIRAL PROMOTION OF ONLINE CONTENT - Methods and systems are provided for identifying online content that has a higher likelihood of being more effectively promoted (going viral). In one embodiment the invention includes monitoring traffic on an online network early in the life of a post (online publication of the content) to identify whether and/or which online content has a higher potential to be effectively promoted online. By checking the traffic characteristics against one or more thresholds at one or more time intervals early in the life of the post (e.g., within ten hours or less, or five hours or less), the online content with sufficient potential can be further promoted on various online outlets. For example, the promoting may include publishing a content online more frequently, publishing a content online more prominently, publishing a content on additional web pages, and/or modifying search engine results online to increase a ranking of the content. | 09-20-2012 |
20120239490 | SYSTEMS AND METHODS FOR ADAPTIVE SCHEDULING OF REFERENCES TO DOCUMENTS - The order and type of display of documents may be updated or adaptively scheduled. The documents may include advertisements and articles that are displayed together. A popularity or selection weight of the documents may be monitored and used to determine when and where to display the documents. | 09-20-2012 |
20120239491 | ASSOCIATING AD RESULTS WITH PURCHASES MADE VIA MOBILE DEVICES - Implementations and techniques for associating ad results with purchases made via mobile devices are generally disclosed. | 09-20-2012 |
20120239492 | CONTENT PERFORMANCE ESTIMATION - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, are provided for computing performance estimates. Performance estimates are provided for resources based on candidate targeting criteria included in requests for the performance estimates. The performance estimates are computed based on previously received resource requests that are included in a relevant request group. The relevant request group is defined to include resource requests that include request criteria that match reference targeting criteria. The request criteria can include data characterizing a user for which the resource is being selected. In some implementations, request groups can be defined by analyzing previously-received resource requests and including the resource requests in request groups having reference targeting criteria that are matched by the request criteria. | 09-20-2012 |
20120245995 | METHOD AND SYSTEM FOR ENABLING LOCATION BASED ADVERTISEMENTS WITH PAY FOR PERFORMANCE - A system for offering mobile location based advertisements based on a pay for performance method is presented. The system serves and tracks advertisements and business locations searched and viewed by a user, and can determine if the user visited the business location and performed a transaction at the location in a specified timeframe of the advertisement. The advertising costs are determined based on cost per action models such as a cost per visit (CPV) or a cost per transaction (CPT). Additionally, a system to verify user visits, advertisement codes and transactions in a local business environment is presented, which can also be used for sending an electronic receipt of the transaction to the user's mobile device. | 09-27-2012 |
20120265608 | AD BASKET - The present invention provides techniques in which an advertisement basket application is provided to a user. Through the application, the user can store advertisements, including promotions or coupons, as the user enters or encounters them online, as well as tag data about stored advertisements. The user can later search for and retrieve a stored advertisement for use at an appropriate time. Stored advertisements may include advertisements that are or are incorporated into applications with which the user may interact over time. User interactions with stored advertisements can be used in measuring advertisement and campaign performance, which may include brand engagement value. | 10-18-2012 |
20120278161 | Co-Mingling System for Delivery of Advertising and Corresponding Methods | 11-01-2012 |
20120284114 | OPTIMIZED DISPLAY OF AD LANDING PAGE - Methods, systems, and apparatus, including a computer program product for optimizing the display of landing pages in restrictive display environments are provided. A determined area or region of the landing page is identified. Upon receiving a request for content items to be presented on a device, a plurality of content items are identified for presentation on the device, each of the content items having an associated landing page destination address. If the requesting device is a restricted display device, a hash tag is appended to each of the associated destination addresses, each hash tag corresponding to a predefined section of an associated landing page. The plurality of identified content items are transmitted to the requesting device for presentation. | 11-08-2012 |
20120290385 | RESPONSE ATTRIBUTION VALUATION - A computer-implemented method is described for determining a response attribution value that represents a credit assignment to a communication, for an associated response received from a recipient during a marketing campaign. | 11-15-2012 |
20120296736 | Method and Apparatus for Transaction Tracking Over A Computer Network - An apparatus and a method for tracking transactions over a computer network is provided. An advertisement is provided to a user using a web client, such as a web browser, at a user node. The user selects the advertisement, e.g., by clicking on the advertisement, to request to an ad server for redirection to a transaction node associated with the advertisement. The ad server formats a cookie and provides to the user node. When the user requests a transaction after the redirection, the transaction node sends a transaction confirmation after performing the transaction. The transaction confirmation includes a command to record the transaction. In response to the command, the user node provides a query string and the cookie to the ad server for the transaction to be recorded. | 11-22-2012 |
20120303446 | Methods to Determine the Effectiveness of a Physical Advertisement Relating to a Physical Business Location - In general, the invention relates to methods that record the location of a user based upon their current and past location information. A network is configured to include a server programmed with database of location information, a database of user information, a database relating to physical advertisement locations, and a wireless communication system capable of communicating with the user's mobile device. The location of the mobile device is ascertained and recorded. The location information is analyzed to determine if the user was in proximity to a physical advertisement, and the businesses visited by the user. The location information is analyzed to determine the effectiveness of physical advertisements, such as print and billboard advertisements, by determining whether a user viewed a physical advertisement and subsequently visited a business locations associated with that physical advertisement. | 11-29-2012 |
20120310730 | MEDIA CAMPAIGN RESPONSE METERING SYSTEM - A system comprising the metering of the effectiveness of media campaigns, the system comprising a network and a system backend communicable with said network, the system backend having a processor configured to track at least one media campaign, wherein the at least one media campaign is further associated with at least one manifest indicia embodying a media campaign point of contact and the system backend further configured to communicate via said network with at least one campaign management client managing the at least one media campaign, and define an interface for the at least one campaign management client to associate at least one media affiliate client to the at least one media campaign. | 12-06-2012 |
20120310731 | METHOD AND SYSTEM FOR DISPLAYING RELATED PRODUCT INFORMATION - Displaying related product information includes receiving a request to display main product information of a requested main product, retrieving related product information for a plurality of related products of the requested main product from a product relationship center, selecting a predetermined number of related products based at least in part on association strengths between the requested main product and a plurality of related products of the requested main product, and displaying product information of the selected related products. | 12-06-2012 |
20120310732 | METHOD AND SYSTEM FOR TARGETED CONTENT PLACEMENT - A system for delivering targeted content to a device includes a database and a processor. The database stores anonymous identifications for a plurality of customers of a financial institution. Each anonymous identification is associated with financial information for a respective customer of the financial institution. The processor includes software that is configured to classify consumers, create a targeted list of content viewers, and deliver a targeted advertisement over a network to a device used by a content viewer on the targeted list. The classifications can be based on the financial information associated with each anonymous identification. The target list of content viewers can be based on at least one selected classification. The advertisement can be delivered to a device used by a content viewer on the targeted list after the device has been used to log onto an application offered by the at least one financial institution. | 12-06-2012 |
20120323677 | CLICK PREDICTION USING BIN COUNTING - Methods, systems, and computer-storage media having computer-usable instructions embodied thereon for calculating event probabilities are provided. The event may be a click probability. Event probabilities are calculated using a system optimized for runtime model accuracy with an operable learning algorithm. Bin counting techniques are used to calculate event probabilities based on a count of event occurrences and non-event occurrences. Linear parameters, such and counts of clicks and non-clicks, may also be used in the system to allow for runtime adjustments. | 12-20-2012 |
20130006756 | SYSTEM AND METHOD FOR PROVIDING ADVERTISEMENTS BASED ON USER'S INTENTION TO PURCHASE - Provided is a system and method for providing advertisements. The system may include a user identification unit to identify a user with an intention to make a purchase, a bidding unit to receive a bid for a right to offer an advertisement of an advertiser for a product or service to the user, a storage device to contain an advertisement database to store an identification (ID) of the advertisement, and an advertisement provision unit to provide the user with the advertisement of the advertiser. | 01-03-2013 |
20130006757 | METHOD, MEDIUM, AND SYSTEM FOR KEYWORD BIDDING IN A MARKET COOPERATIVE - A computer-implemented method and system for keyword bidding in a market cooperative are disclosed. A particular embodiment includes receiving a keyword bid from a first party; determining a value to a host associated with the keyword bid; augmenting the keyword bid by an amount corresponding to the value to the host; and sending the augmented keyword bid to a second party. | 01-03-2013 |
20130013396 | SYSTEM AND METHOD TO PERFORM EXPOSURE AND CONVERSION ANALYSIS - A system and method to measure the effectiveness of advertisements. The effectiveness of a particular target portion of an advertising campaign (e.g., related to an advertisement or advertisements appearing on a specific network, time of the day, program, etc.) is determined relative to exposures to other portions of the advertising campaign. To facilitate the measurement, the system constructs an exposure interaction matrix, which allows isolation of the effectiveness of one group of advertisement exposures while controlling for exposures across other groups. For each cell of the matrix, the system computes an index. The index indicates how much the target advertisements influenced the conversion decision, relative to the entire campaign. A plurality of exposure interaction matrices may be determined for a plurality of target portions and compared to one another in order to determine a desired advertising schedule. | 01-10-2013 |
20130018720 | METHODS AND SYSTEMS FOR PROCESSING ADVERTISEMENT INTERACTIONS FOR INTERNET ADVERTISING - Computer systems and methods for processing advertisement interactions are provided. In some embodiments, the computer systems and methods may comprise serving an advertisement to an Internet-connectable device in response to an advertisement request; receiving advertisement interaction data resulting from a user interaction with the advertisement; determining an application to execute on the Internet-connectable device based on the advertisement interaction data; and causing the Internet-connectable device to execute the application. | 01-17-2013 |
20130018721 | METHODS AND SYSTEMS FOR TRACKING ELECTRONIC COMMERCE TRANSACTIONS - Systems and methods are disclosed for tracking user access to an advertisement and user transactions with an electronic commerce computer associated with the advertisement. In accordance with one aspect of the disclosed technology, a transaction tracking computer associates an identifier with each access (e.g., click) of an advertisement. Transactions that occur at the electronic commerce computer that are related to the advertisement will be reported to the transaction tracking server together with the identifier. In one embodiment, if the reported transaction is a duplicate of a previously reported transaction, then the reported transaction is determined to be invalid. In one embodiment, if the reported transaction occurs more than a predetermined amount of time after the time the identifier was initially generated, then the reported transaction will also be determined to be invalid. | 01-17-2013 |
20130024274 | METHOD AND SYSTEM FOR MEASURING ADVERTISING EFFECTIVENESS USING MICROSEGMENTS - A method for analyzing advertising effectiveness includes storing entity information including activity and characteristic information associated with a plurality of entities; generating a plurality of microsegments, each microsegment including a subset of the plurality of entities based on the associated characteristic information; generating a test audience including a plurality of first microsegments including entities exposed to an advertisement for a period of time and a control audience including a plurality of second microsegments including entities not deliberately exposed to the advertisement; analyzing the activity information for the test audience and the control audience to determine spending behaviors for the associated entities during the period of time; comparing the spending behaviors determined for the test and control audiences to determine the effectiveness of the advertisement; and reporting the effectiveness of the advertisement. | 01-24-2013 |
20130024275 | METHODS AND APPARATUS TO MONITOR ADVERTISEMENT EXPOSURE - Methods and apparatus to monitor advertisement exposure are disclosed. An example method includes determining via a meter that a media content segment was presented at a media content presentation device and determining via an activity monitor different than the meter that a computing resource related to the media content segment was accessed by outputting an indication of an association between the computing resource access and the media content presentation after the presentation of the media content segment. | 01-24-2013 |
20130030908 | Conversion Path Comparison Reporting - Methods, systems, and apparatuses, including computer programs encoded on computer-readable media, for obtaining information regarding a plurality of conversion paths that each end with a conversion interaction, wherein each conversion path includes one or more user interactions that include a plurality of dimensional data related to the user interaction. For each conversion path, it is determined if the conversion path includes a particular user interaction, a first position of the particular user interaction, and the number of user interactions of the conversion path. The conversion paths are grouped based upon if the conversion path includes the particular user interaction. For each conversion path group, an average position of the particular user interaction and an average path length based upon the path length of the conversion paths is computed. Data regarding the average position of the particular user interaction and the average path length is provided. | 01-31-2013 |
20130036004 | SYSTEMS AND METHODS FOR DETERMINING AD IMPRESSION UTILITY - Various systems and methods for measuring ad impression effectiveness are provided. A method is provided comprising selecting, by an ad impression processor, a target consumer for an ad impression, delivering the ad impression to the target consumer, determining, by the processor, a behavior of the target consumer after a time period elapses, wherein the determining comprises analyzing internal data relating to the target consumer. | 02-07-2013 |
20130046615 | APPROXIMATING UNIQUE ADVERTISEMENT IMPRESSIONS ON A SOCIAL NETWORKING SYSTEM - Unique user impressions of advertisements on a social networking system may be tracked and approximated by the social networking system. After an advertisement is delivered to a user, identifying information about the advertisement is associated with the user if the advertisement was not previously presented to the user. An impression count records the number of unique impressions of the advertisement by users of the social networking system up to a predetermined threshold. After the predetermined threshold is reached, the social networking system records a sampling of the unique impressions. Upon request for the number of unique impressions for an advertisement, the social networking system may extrapolate the recorded unique impressions based on the predetermined threshold. In one embodiment, a time degradation factor may be applied to the sampling rate so that recent impressions are sampled more than older impressions. | 02-21-2013 |
20130046616 | SYSTEMS, METHODS, AND COMPUTER-READABLE MEDIA FOR THE TRIGGERING OF LOCATION-AWARE CONTENT VIA PRINT-BASED INPUT CONTROLS - Methods, systems, apparatuses, and computer-readable media are provided for high-volume production of personalized print pages to be included with fixed print content associated with a print publication. The personalized print page content is personalized for a specific reader, and includes a reader-specific visual element, such as a machine-readable code, that allows the reader to access electronic content pertaining to the personalized print content. The electronic content presented may include content that is personalized or customized for the reader such as content based upon the location of a computing device employed to access the content. Information associated with the readers' access of the electronic content may be tracked to allow further customization or personalization of print and/or electronic content for the reader. | 02-21-2013 |
20130046617 | AD PLACEMENT - This invention concerns optimal ad selection for Web pages by selecting and updating an attribute set, obtaining and updating an ad-attribute profile, and optimally choosing the next ad. The present invention associates a set of attributes with each customer. The attributes reflect the customers' interests and they incorporate the characteristics that impact ad selection. Similarly, the present invention associates with each ad an ad-attribute profile in order to calculate a customer's estimated ad selection probability and measure the uncertainty in that estimate. An ad selection algorithm optimally selects which ad to show based on the click probability estimates and the uncertainties regarding these estimates. | 02-21-2013 |
20130046618 | AD PLACEMENT - This invention concerns optimal ad selection for Web pages by selecting and updating an attribute set, obtaining and updating an ad-attribute profile, and optimally choosing the next ad. The present invention associates a set of attributes with each customer. The attributes reflect the customers' interests and they incorporate the characteristics that impact ad selection. Similarly, the present invention associates with each ad an ad-attribute profile in order to calculate a customer's estimated ad selection probability and measure the uncertainty in that estimate. An ad selection algorithm optimally selects which ad to show based on the click probability estimates and the uncertainties regarding these estimates. | 02-21-2013 |
20130054352 | AD PLACEMENT - This invention concerns optimal ad selection for Web pages by selecting and updating an attribute set, obtaining and updating an ad-attribute profile, and optimally choosing the next ad. The present invention associates a set of attributes with each customer. The attributes reflect the customers' interests and they incorporate the characteristics that impact ad selection. Similarly, the present invention associates with each ad an ad-attribute profile in order to calculate a customer's estimated ad selection probability and measure the uncertainty in that estimate. An ad selection algorithm optimally selects which ad to show based on the click probability estimates and the uncertainties regarding these estimates. | 02-28-2013 |
20130060630 | Advertisement Distribution System, Device and Method, and Advertisement Distribution Program - An advertisement transmitted from an advertisement distributor terminal and advertisement distribution request information are mutually associated and stored in an advertisement distribution management device. Further, user information transmitted from the user terminal is added with identification information, and stored in the advertisement distribution management device. Thereafter, the advertisement distribution management device acquires user identification information in response to a Web site reading requirement transmitted from the user terminal, and extracts all category information belonged to by advertisements the distribution of which are approved by the user with reference to a user information is determined out of the category information. Furthermore, one advertisement is determined out of the advertisements that belong to the category information, and the advertisement is transmitted to the user terminal. | 03-07-2013 |
20130066712 | METHOD AND SYSTEM FOR SERVING ADVERTISEMENTS BASED ON VISIBILITY OF AD-FRAMES - Introduced is a method for presenting online advertisements based on a visibility of an advertisement (ad) spot in online content. The method includes determining ad spots that are visible or at least a substantial portion of the ad spots that are visible for a pre-defined duration, and serving advertisements in those ad spots. The method includes auctioning only the selected ad spots to the advertisers. Another method for measuring effectiveness of an ad creative is disclosed. The effectiveness of an ad creative is measured using a metric, such as an engagement rate of the ad creative. The engagement rate is determined as a ratio of a number of users that responded to the ad creative to a total number of users to whom the ad creative was served, wherein number of users who responded to the ad creative is a function of response score of the ad creative. | 03-14-2013 |
20130080245 | ADVERTISING MANAGEMENT SYSTEM - An advertising management system ( | 03-28-2013 |
20130080246 | E-COMMERCE MARKETPLACE OPTIMIZATION SYSTEMS AND METHODS - Systems, methods, and computer program products for: facilitating a business-to-business (“B2B”) consumer acquisition marketplace among several online and offline advertisers to acquire customers in either a spot or futures market in any addressable media; optimizing use of real-time bidding to retain and acquire opportunities to access customers via any addressable media; optimizing the attribution of credit and payment to advertisers (or their service providers on their behalf) serving advertisements in any addressable media; and facilitating a business-to-consumer (“B2C”) marketplace that leverages consumer valuations to enable to enable consumers to optimize buying decisions as they engage with advertisers in the B2C marketplace are disclosed. In an aspect, such consumer acquisition marketplace analyzes consumer behavior data and advertiser data in order to generate a valuation score indicative of the value of a consumer to one of a plurality of advertisers. | 03-28-2013 |
20130085840 | Methods and Systems for Real-Time Audience Tracking - At least one embodiment of this invention pertains to a method for tracking activities related to a tracking object such as an advertisement section in real time. The method includes maintaining a real-time communication channel with a user device, wherein the user device renders an application or a web page including a tracking object. Messages for events that a user of the user device is paying attention to or no longer paying attention to the tracking object are received from the user device through the real-time communication channel. The events are recorded to a database. A report for the tracking object is generated, wherein the report contains a number of users who have paid attention to the tracking object and the duration of time that each of the users has been paying attention to the tracking object. | 04-04-2013 |
20130085841 | DETERMINING CONVERSION RATES FOR ON-LINE PURCHASES - Identifying on-line advertising conversions includes identifying, at a computer server system, a plurality of reports from one or more computing devices, wherein each of the reports indicates a clock skew between one of the computing devices and a clock server system; using the clock skews to determine that two or more of the reports are likely from a common computing device; determining that the two or more of the reports are common, in that they correspond to display of an advertisement on the common computing device and to purchase of on-line content with the common computing device; and indicating that a purchase conversion occurred based on determining that the two or more of the reports are common. | 04-04-2013 |
20130091011 | CATEGORY RECOMMENDATION METHODS AND SYSTEMS - Methods and systems provide suggestions for additional categories (and also keywords, phrases, etc.), for advertisers and information providers, and publishers, to bid on, based on conditional probabilities. The conditional probabilities are based on consumer conversions at target web sites of advertisers and information providers, associated with a category, keyword, phrase etc. The category suggestions are subject to a further trimming process, before being recommended to the advertisers and information providers, and publishers. | 04-11-2013 |
20130097011 | Online Advertisement Perception Prediction - An advertisement perception predictor may forecast the effectiveness of an online advertisement in a web page by predicting whether the online advertisement may be perceived by a consumer. The advertisement perception predictor may use a perception model that is trained for determining perception probability values of online advertisements. The perception model may be applied to an online advertisement to determine a perception probability value for the online advertisement. The perception probability value may indicate the likelihood that a consumer is likely to view the online advertisement. | 04-18-2013 |
20130097012 | AD PLACEMENT - This invention concerns optimal ad selection for Web pages by selecting and updating an attribute set, obtaining and updating an ad-attribute profile, and optimally choosing the next ad. The present invention associates a set of attributes with each customer. The attributes reflect the customers' interests and they incorporate the characteristics that impact ad selection. Similarly, the present invention associates with each ad an ad-attribute profile in order to calculate a customer's estimated ad selection probability and measure the uncertainty in that estimate. An ad selection algorithm optimally selects which ad to show based on the click probability estimates and the uncertainties regarding these estimates. | 04-18-2013 |
20130097013 | METHOD AND SYSTEM FOR MANAGING DELIVERY OF LEADS AND BIDDING - A system and method that enables a business owner to receive leads such as phone calls or emails to their business at a prescribed cost-per-lead and a volume determined by the budget the owner is willing to allocate to the purchase. The method manages an internet based advertisement campaign, which includes performing the step of creating an internet based advertisement campaign that includes a budget parameter, a campaign duration parameter, advertisement content with a lead reference, and an ad listing with a URL that links to said advertisement content. Another embodiment of the method can include managing the bidding process for a multi-item keyword auction. | 04-18-2013 |
20130103491 | Computer-Implemented Systems and Methods for Facilitating the Distribution of Advertisements - Systems and methods for publishers to barter advertisement space inventory and advertisements with other publishers by transmitting an advertisement from a first publisher for display on available advertisement space inventory of a second publisher, where the advertisement is transmitted to the second publisher in exchange for credits of the first publisher previously earned for displaying other advertisements for other publishers. An advertisement and a bid amount are received from a first publisher, and an identification of an available advertisement space inventory is received from a second publisher. The advertisement is matched with the available inventory. A credit amount for the first publisher is deducted based on monitored performance of the advertisement displayed by the second publisher, and a credit amount for the second publisher is added based on the monitored performance of the advertisement displayed by the second publisher. | 04-25-2013 |
20130103492 | Method of Using a Subdomain Portion of a Domain Name to Pass a Unique Tracking Code - A method of verifying the identity of an affiliate enrolled in an affiliate program of a merchant and then transmitting information between the affiliate and the merchant is provided. The method relies on embedding a unique identification code in a sub-domain portion of a domain name. Once an identification process has been completed, a server-to-server exchange of information is able to freely continue throughout a shopping session and even beyond checkout to easily handle post transaction changes, returns, cancellations, modifications, shipment notifications, status notifications, and the like. | 04-25-2013 |
20130124303 | Advertising Keyword Generation Using an Image Search - Methods, systems, and apparatuses, including computer programs encoded on computer-readable media, for receiving an image of a product. Searching web content using a search query based on the image of the product. Receiving search results including a plurality of uniform resource locators (URL) based on the web content search using the image of the product. Identifying one or more advertising campaigns comprise at least one advertisement that includes a URL in the plurality of URLs. Obtaining one or more keywords associated with the one or more advertising campaigns. Determining a list of suggested keywords for the product based on the obtained one or more keywords. Providing the list of suggested keywords. | 05-16-2013 |
20130124304 | DOCUMENT SCORING BASED ON TRAFFIC ASSOCIATED WITH A DOCUMENT - A system determines an extent to which advertisements are presented or updated within a document, a quality of an advertiser associated with an advertisement provided within the document, whether an advertisement in the document relates to an advertising document that has more than a threshold amount of traffic, and/or an extent to which an advertisement provided within the document generates user traffic to an advertising document related to the advertisement. The system generates a score for the document based, at least in part, on the extent to which advertisements are presented or updated, the quality of the advertiser associated with the advertisement, whether the advertisement relates to an advertising document that has more than the threshold amount of traffic, and/or the extent to which the advertisement generates user traffic to the advertising document. The system ranks the document with regard to at least one other document based on the score. | 05-16-2013 |
20130124305 | CONTENT CONVERSION TRACKING - The present technology allows reliable and accurate tracking of conversions of invitational content by storing token identifying items of invitational content presented to the user within a cookie jar of a local occurrence of an online-store application. When a purchase or download is made from the online store, the cookies are sent to the online store, which can match the purchase or download with the tokens. Thus, conversions can be tracked as they are completed. | 05-16-2013 |
20130132189 | CONTENT CONVERSION TRACKING - The present technology allows reliable and accurate tracking of conversions of invitational content by storing token identifying items of invitational content presented to the user within a cookie jar of a local occurrence of an online-store application. When a purchase or download is made from the online store, the cookies are sent to the online store, which can match the purchase or download with the tokens. Thus, conversions can be tracked as they are completed. | 05-23-2013 |
20130138502 | Method for Determining Marketing Communications Sales Attribution and a System Therefor - For each visit to a business web site, an identity of a visitor and an identity of a corresponding marketing vehicle are received. A respective portion of sales revenue is attributed to each marketing vehicle based on an individual probability that a first visit by a visitor is associated with a first marketing vehicle, and a joint probability that a second visit by the visitor is associated with a second marketing vehicle. | 05-30-2013 |
20130138503 | Internet Marketing Analytics System - An internet marketing analytics system to quantify visitor website activity, the system including a database having a plurality of parameters having any portion of the following; site visits, total revenue, bounce rate, conversion rate, orders, average order value, value per visit, pages per visit, new visits, units, cart additions, cart removals, internal search, click through rate, revenue per visit, open rate, email list, impressions, visit duration, percent new visitors, percent return visitors, post volume, net promoter score, social referring traffic, total cost, search term, exit rate, page views, and product type, plus non website related visitor internet activity. The system producing a multi-variate visual spatial display of the database including at least three parameters being simultaneously displayed and modifying the display to selectively emphasize a parameter to be displayed as an X, Y, or Z axis for clarity, for modifying a component of the database to optimize website efficiency. | 05-30-2013 |
20130144712 | SYSTEMS AND METHODS FOR GROUP DELIVERY, GROUP COUNTING AND GROUP PACING OF AD DELIVERY ON THE WORLD WIDE WEB - Through the utilization of group delivery, group counting and group pacing, an ad serving platform treats a grouping of ads as a standard unit despite the multiple ad unit components. The ad server platform paces and manages the flight of that grouped set of ads as a single entity. The ad server platform guarantees quality of delivery by only counting a qualified impression event when the group delivery has been successful, thereby opening this type of highly impactful advertising experience up to non-standard inventory sources, rather than relying on highly controlled content environments. | 06-06-2013 |
20130144713 | METHODS AND APPARATUS TO DETERMINE THE EFFECTS OF TRADE PROMOTIONS ON SUBSEQUENT SALES - Example methods and apparatus to determine the effects of trade promotions on subsequent sales are disclosed. A disclosed example method includes determining a plurality of decremental effect factors, each corresponding to a respective one of a plurality of weeks, wherein at least some of the decremental effect factors are indicative of a downward trend in sales of a product that was under a promotion condition during a first one of the plurality of weeks. The example method also includes determining a plurality of decremental effect terms, each decremental effect term equal to the product of a corresponding coefficient multiplied by a corresponding one of the decremental effect factors, and determining a pantry loading effect term based on the plurality of decremental effect terms. Further, the example method includes determining a pantry loading incremental sub-volume based on the pantry loading effect term, and generating a report including the pantry loading incremental sub-volume. | 06-06-2013 |
20130151333 | AFFECT BASED EVALUATION OF ADVERTISEMENT EFFECTIVENESS - Analysis of mental states is provided in order to enable data analysis pertaining to affect-based evaluation of advertisement effectiveness. Advertisements can have various objectives, including entertainment, education, awareness, persuasion, startling, or a drive to action. Data, including facial information, is captured for an individual viewer or group of viewers. Physiological information may also be gathered for the viewer or group of viewers. In some embodiments, demographics information is collected and used as a criterion for rendering the mental states of the viewers in a graphical format. In some embodiments data captured from an individual viewer or group of viewers is used to optimize an advertisement. | 06-13-2013 |
20130159092 | SYSTEM AND METHOD FOR EFFICIENT RANKING IN ONLINE ADVERTISING BY SHAPING RELEVANCE SCORES - The present invention is directed towards a method and system for ranking advertisements in an auction-based advertising system. The method of the present system comprises receiving one or more search queries and selecting one or more keywords from the one or more search queries. One or more bids associated with a given keyword selected from the one or more search queries are retrieved and a priority score for one or more advertisements is determined, wherein each of the one or more advertisements is associated with a given bid. The priority score is determined by taking the product of a position normalized click through rate associated with a given advertisement adjusted by an exponential value and the given bid. The one or more advertisements are then ranked according to the priority score. | 06-20-2013 |
20130159093 | SYSTEMS AND METHODS FOR GENERATING REVENUE BASED ON CUSTOM CLICK TO CALL ADVERTISEMENTS - A system and method for generating revenue based on a custom click to advertisement over IMAP are disclosed. The system and method may receive an email from a first user and store the email from the first user on a server. In some embodiments, a custom click to call advertisement may be created for the stored email. The custom click to call advertisement may be inserted into the email. In some embodiments, the server may transmit the stored email with the inserted custom click to call advertisement to a second user. The custom click to call advertisement may be inserted as dynamic HTML tags within an email protocol. In some embodiments, a use of the custom click to call advertisement transmitted with the email to the second user may be detected. | 06-20-2013 |
20130166375 | Advertising and Web Site Feedback Systems and Methods - This disclosure relates to systems for aggregating and communicating media data, which may include advertising-related data and web site data. In various embodiments, the system includes a display showing the respective bounce rates associated with web site traffic received from multiple different traffic sources. The system may also indicate how many users (for example, from one or more particular traffic sources) execute one or more desired actions during their visit to the web site. This may allow an advertiser to quickly assess the performance of each component of an advertising campaign, and to modify the campaign to increase its effectiveness and to reduce the overall cost of the advertising campaign by discontinuing or modifying ineffective components of the campaign. | 06-27-2013 |
20130166376 | TRACKING CONVERSIONS OF APPLICATION SOFTWARE ADVERTISEMENTS - Tracking a conversion of a computer-based advertisement by receiving from a first software application running on a computing device a notification that a user interaction event has occurred in association with an advertisement, associating an identifier with the user responsive to receiving the notification, providing the identifier to the first software application, receiving the identifier from the first software application, and recording a conversion event in association with the advertisement responsive to receiving the identifier from the first software application. | 06-27-2013 |
20130166377 | ONLINE AD DETECTION AND AD CAMPAIGN ANALYSIS - Metrics for online ads are captured by parsing web pages to identify ad beacons containing information identifying whether the online ads are for a particular client. These metrics are used to determine key performance indicators for auditing and competitor analysis for an online ad campaign. | 06-27-2013 |
20130173382 | CONVERSION ATTRIBUTION FOR EARNED MEDIA - Tracking a path to conversion by receiving, in relation to an engagement of a first computer user with a first computer-hosted media object, an identifier associated with the first computer user and an identifier associated with the first computer-hosted media object, receiving, in relation to an engagement of a second computer user to a second computer-hosted media object, the identifier associated with the first computer user, an identifier associated with the second computer user, and the identifier associated with the first computer-hosted media object, and associating with the engagement of the first computer user to the first computer-hosted media object, a conversion event associated with the second computer user. | 07-04-2013 |
20130191208 | ANALYTICAL QUANTIFICATION OF WEB-SITE COMMUNICATIONS ATTRIBUTED TO WEB MARKETING CAMPAIGNS OR PROGRAMS - A method and system for analyzing marketing campaigns for increasing visitors' interactions with a webpage is disclosed. A plurality of landing pages are created, each being associated with a different marketing campaign. Visitors that access the web site are assigned to a progression level (e.g., “Anonymous”; “Converted”; “Qualified”) based on their interactions with the web site. Specific marketing campaigns are credited with progression-level increases, based on which landing page a visitor accessed prior to a progression-level increase. Values of statistics are generated for multiple marketing campaigns based on the credits. The values of the statistics can be simultaneously presented to a user, such that the user may compare the efficacy of multiple campaigns. | 07-25-2013 |
20130197993 | Advertiser Modeling - In a system that supports paid advertisements, as advertisements are awarded ad spots based on contextual relevance to search queries, periodic performance indicators are recorded. The periodic performance indicators represent ad performance during a specific time period. Over time, the periodic performance indicators are aggregated to form historical behavior indicators. A graphical model of advertiser behavior is formulated based on the periodic performance indicators and the historical behavior indicators. The graphical model may then be used to forecast future bid values based on previous advertiser behavior. | 08-01-2013 |
20130197994 | SYSTEMS AND METHODS FOR DISPLAYING DIGITAL CONTENT AND ADVERTISEMENTS OVER ELECTRONIC NETWORKS - System and methods are provided for analyzing and displaying digital content and advertisements over electronic networks. In accordance with one implementation, a method is provided that calculates, using at least one processor, an engagement metric (including, for example, click probability) for a specific combination of time, promotion slot, and user segment, for an individual promotion of a set of promotions, and calculates a value of a landing page associated with the promotion. The method then can multiply the engagement metric and the value to determine the valuation of the promotion. The method can operate recursively by using previous calculations in later runs of the same method. | 08-01-2013 |
20130197995 | CALL TRACKING SYSTEM AND A METHOD PERFORMED BY A CALL TRACKING SYSTEM - A call-tracking system and a method performed by a call-tracking system is provided where information contained in a trackable message received from a service provider and associated with a first telephone number of a first user equipment addressed to a second user equipment associated with a second telephone number is stored in a database. The message is also forwarded to the second user equipment, and if a trigger message comprising the second telephone number and the first telephone number is received by the call-tracking system, it is determined whether the two telephone numbers of the trigger message correspond to the previously stored telephone numbers stored associated with each other in the database and, whether the call has been made within a predetermined time interval. If the two mentioned conditions are fulfilled, the call is considered to be associated with the advertisement provided to the second user equipment in the message. | 08-01-2013 |
20130204695 | METHOD AND MOBILE TERMINAL FOR MANAGING ADVERTISEMENT - The present invention relates to a method for managing advertisements and a mobile communication terminal for the same, which uses the position information of the mobile communication to provide a searcher with a contest arrangement among multiple advertising items related to the searcher's current position, so as to arouse the searcher's interest, apply benefits to the searcher and the advertiser according to the contest ranking, and induce the searcher to make return visits and the advertiser to participate in bids. A method for managing advertisements according to an embodiment of the present invention can include: receiving position information, by a position information module of a mobile communication terminal; receiving a particular search keyword as input from a searcher, by a receiving unit of the mobile communication terminal; providing the searcher with a contest space based on the position information so as to implement a contest among a plurality of advertising items related to the particular search keyword, by a contest space provider unit of the mobile communication terminal; determining contest rankings for the plurality of advertising items in consideration of a number of clicks, by a contest ranking determiner unit of the mobile communication terminal; providing a benefit in correspondence to the determined contest rankings, by a benefit provider unit of the mobile communication terminal; and providing the searcher with an advertisement of an advertiser sponsoring provision of the benefit, by an advertisement provider unit of the mobile communication terminal. | 08-08-2013 |
20130204696 | Internet-Based System and Method for Distributing Interstitial Advertisements - A system and method for use by website operators and advertisers to place interstitial advertisements on websites. The system uses an Internet dispatcher server and a mass storage device containing one or more databases storing advertisement command files pertaining to placements of advertisements that are stored in an advertisement server. The method comprises the steps of selecting aid files stored in a computer ad server, designating the url for the ad file, the url for the website page where the ad will be displayed, the url for the websites to which a user will be directed depending on the user's reaction to the advertisement, storing in a dispatcher server database a data string representing the ad placement commands with a url representing a dispatcher server-based application to execute said ad placement commands, and including said data string on said website for launching said dispatcher server command file. | 08-08-2013 |
20130211908 | SYSTEM AND METHOD FOR TRACKING INTERACTIVE EVENTS ASSOCIATED WITH DISTRIBUTION OF SENSOR-BASED ADVERTISEMENTS - A computing device is configured to render an advertisement content in connection with a primary content. In connection with the rendering of the advertisement content on the computing device, a user is enabled to select a portion of the advertisement content. The portion of the advertisement content can be manipulated in response to input provided from the user operating the computing device. | 08-15-2013 |
20130211909 | SERVER DEVICE AND ADVERTISMENT IMAGE DISTRIBUTION AND PROGRAM - To provide a technique for maintaining high efficiency of advertisement images. In response to a request for a banner advertisement data set from a terminal device, a second banner distribution server device selects a banner advertisement data set at distribution frequencies that are determined in advance, and distributes the selected banner advertisement data set to the terminal device. For the first distribution term, the second banner distribution server device determines distribution frequencies so that each attribute of each component comprising a banner advertisement image is contained in distributed banner advertisement images at an equal rate. In the second and later distribution terms, banner advertisement data sets that had CTRs equal to or greater than a baseline-CTR in the previous distribution term are continuously distributed. | 08-15-2013 |
20130218666 | SELECTING WHISPER CODES TO PRESENT WITH OFFERS - A social networking system captures performance metrics of an offer by selecting a whisper code to include in an offer when presenting the offer to users of the social networking system. The social networking system receives information for providing its users with an offer for redemption at a merchant establishment. The social networking system also receives a set of rules for selecting a whisper code to go with the offer. The rules may be based on any context for which the advertiser or merchant may want to track performance of the offer. When presenting the offer, the social networking system selects a whisper code using those rules. This tracking using different whisper codes enables the merchant to understand the performance of the offer campaign based on the context in which the social networking system presents the offers to its users. | 08-22-2013 |
20130218667 | Systems and Methods for Intelligent Interest Data Gathering from Mobile-Web Based Applications - Aspects of the present invention pertains to a system and method for targeted intelligent data gathering from web based applications through the use of mobile computing means devices. Such data is used to compile an interest profile for each mobile user, and further build an interest graph of a community of mobile users. The interest graph can further be used, but not limited to, personalization, curated experiences, as well as targeting of advertisements and commercial offers. | 08-22-2013 |
20130218668 | DYNAMIC SELECTION OF ADVERTISING CONTENT IN A SOCIAL BROADCAST ENVIRONMENT - A method of determining advertising content to be included in a broadcast is disclosed. An inclusion criterion is received for each of a plurality of items of advertising content to be used to determine one or both of whether and how that item of advertising content is to be included in a broadcast. Stored user profile data associated with a plurality of users who provided within an observation period an indication that the user was consuming the broadcast is processed, and the respective inclusion criteria of the items of advertising content, to select and integrate into the broadcast selected ones of the items of advertising content. | 08-22-2013 |
20130218669 | METHOD AND SYSTEM FOR QUANTIFYING INTERACTIONS WITH DIGITAL CONTENT - A computerized system and method for displaying content to a plurality of users via a communications network, and for quantifying interactions between the users and the digital content utilizes a first computer program stored in a memory of a computer accessible to a user. A program module in the computer program causes the computer to confirm access of the digital content by the user, and to quantify a plurality of interactions between the user and the digital content. Data representative of the interactions are stored and/or uploaded via the communications network to a database. A second computer program is stored in the memory of a computer accessible to an entity authorized to access the data in the database. The second computer program may include an accounting module for creating an account record which reflects a charge to the accessing entity which varies based on the data in the database. | 08-22-2013 |
20130226692 | CLICK FRAUD MONITORING BASED ON ADVERTISING TRAFFIC - Various techniques of monitoring for click fraud in an online advertising system are disclosed herein. In one embodiment, a web server includes a traffic module configured to detect a request from a client device, an analysis module configured to perform a determination if the detected request includes a client ID. The web server also includes a calculation module configured to determine a count of requests with client ID and a count of requests without client ID based on the determination by the analysis module. The web server further includes a fraud module configured to monitor for click fraud based at least in part on the determined count of requests with client ID and/or count of requests without client ID from the calculation module and the determination by the analysis module. | 08-29-2013 |
20130232000 | MONITORING ADVERTISEMENT IMPRESSIONS - A targeted in-game advertising system is provided where advertising content may be delivered to a video game network environment. Advertisements may be delivered through the tagging of advertising assets in the video game environment according to one or more characteristics including user geographical location, personal preferences, a personal profile, video game preferences or video game genre. Methodologies for tracking advertising impressions are also provided based on monitoring the video game environment to determine the quality of impression to which the user is exposed in the video game environment. | 09-05-2013 |
20130232001 | MONITORING ADVERTISEMENT IMPRESSIONS - A targeted in-game advertising system is provided where advertising content may be delivered to a video game network environment. Advertisements may be delivered through the tagging of advertising assets in the video game environment according to one or more characteristics including user geographical location, personal preferences, a personal profile, video game preferences or video game genre. Methodologies for tracking advertising impressions are also provided based on monitoring the video game environment to determine the quality of impression to which the user is exposed in the video game environment. | 09-05-2013 |
20130238422 | Automated Multivariate Behavioral Prediction - An advertising system identifies behaviors from user activity and associates the behaviors with a user profile. Advertisers provide the advertising system with information on conversion rates of users associated with user profiles. A behavioral model of user responses is built to identify the relative frequency of behaviors for increasing the response rate of ads. Incoming advertising requests are matched to modeled behaviors to determine an advertiser's interest in bidding on the ad placement. | 09-12-2013 |
20130238423 | CLIENT-SIDE EVENT MONITORING - Techniques for client-side event monitoring are presented. The techniques store accumulated visibility and interaction information about online content in local memory on a client device, such as, for example, within a web cookie. The client device then transmits the stored information to a remote server. The techniques do not require that a client device modify a browser by, e.g., installing a plug-in. | 09-12-2013 |
20130246164 | SYSTEM AND METHOD FOR PREDICTING SPECIFIC MOBILE USER/SPECIFIC SET OF LOCALITIES FOR TARGETING ADVERTISEMENTS. - A method for predicting specific mobile users for targeting advertisements, the said method comprising: selecting at least one subset of mobile users subscribing to number of mobile services; creating and initializing subscribers attribute list and subscriber prediction table, based on their demographic details; monitoring the response & behavioral pattern of the mobile users of the subset based on the advertisements sent randomly throughout the day; populating the attribute list and prediction table based on the response information received from the mobile users; formulating a prediction-delivery matrix to identify the preferences of the mobile users for serving advertisements based on the populated attribute list & prediction table; generating a preference information of the mobile users of the subset based on the formulated matrix; extrapolating the generated preference information to the rest of the mobile user subscribers; and mining the mobile users data based on the extrapolated preference information for identifying specific user group for transmitting an advertisement. | 09-19-2013 |
20130246165 | PRESS RELEASE DISTRIBUTION SYSTEM - A press release distribution system provides press release and other news to forum sites as posts. The forum software that runs at forum sites includes press release interface software or is adapted to receive press release interface plug-in modules for interfacing with the press release distribution system. The press release interface software or plug-in module may also monitor and/or analyze user data of forum members and/or forum activities of the users. The monitored user data and forum activities may be provided to the press release distribution system for analysis and generation of user profiles. Using the result of the analysis (e.g., user profiles), the press release distribution system can target particular users or forums to direct the press releases, news, or advertisements for most effective advertising campaign. | 09-19-2013 |
20130246166 | METHOD FOR DETERMINING AN AREA WITHIN A MULTIMEDIA CONTENT ELEMENT OVER WHICH AN ADVERTISEMENT CAN BE DISPLAYED - A method and system for detecting at least an advertising attractive area within a multimedia content element over which an advertisement item can be displayed. The method comprises extracting the multimedia content element from a web-page; partitioning the multimedia content element into a predefined number of portions; generating at least one signature for each portion of the multimedia content element; analyzing the at least one signature generated for each portion of the multimedia content elements; and identifying at least one attractive advertising area within the multimedia content element based on the signature analysis. | 09-19-2013 |
20130254018 | CLIENT AND SYSTEM FOR INSERTING ADVERTISEMENTS INTO INTERACTIVE CONTENT PROVIDED TO MOBILE DEVICES - A system for mobile devices that facilitates the creation and dissemination of interactive media to a plurality of mobile devices and PCs/laptops that comprise a client component. The interactive media may comprise of a list of products and services that are for sale and the user can select one or more for purchase. It may also comprise a list of real estate entries with associated user interest solicitation and the user can indicate his interest in one or more of the entries. The server can help the user make an appointment to view the corresponding real estate properties. | 09-26-2013 |
20130262220 | CUSTOMIZABLE COMPUTER-ENABLED SYSTEM FOR IMPROVEMENT OF CONVERSION RATIOS IN CLIENT LEADS, CALL BROADCASTS, AD EFFICIENCY DETERMINATION, AND METHOD OF USE THEREOF - The present invention relates to a customizable computer-enabled system, software for the improvement of contact to sales conversion ratios of leads from incoming contacts in response to public advertisement, and methods of use therefor, and more specifically to a fully integrated customizable platform with an automated lead follow-up module, a module for the customization of lead cards and other service cards, a call broadcast interface, a customized evaluation system associated with the information processed by the other modules, and display dashboards for easy display to an administrator of return on investment data. The invention also relates to using back-end databases to improve the usefulness of lead cards generated by the customizable computer enabled system, the use of scrubbing modules to remove unwanted customer information from a back-end database or lead cards, an improved call broadcasting method, an improved lead card evaluation method, alert mechanisms to prevent stale card generation and management, and improved modules for performing a competitor watch. | 10-03-2013 |
20130268351 | VERIFIED ONLINE IMPRESSIONS - The present disclosure addresses improvements to online advertising, including improvements that verify, validate, or otherwise confirm that online ad impressions and/or online ad views and the like meet the needs of advertisers. In various embodiments, the data describing online ad impressions and/or online ad views is tested to validate or verify that the data satisfies various criteria defined by or for advertisers, such as demographic, brand safety, visibility, geographic or anti-fraud requirements. The present disclosure also describes improvements in measurements and metrics that describe advertising audiences and effectiveness based on the data describing validated online ad impressions. | 10-10-2013 |
20130268352 | OPTIMIZING PLACEMENT AND DELIVERY OF ADVERTISEMENTS - The efficient allocation of advertisements, also known as creatives, on one or more web sites is provided for while ensuring that guarantees to advertisers are honored. In one embodiment, a linear program solver allocates creatives to advertising slots according to an optimizing function designed to maximize revenue for the site. The linear program solver takes as input a set of creatives, creative performance data, constraints, and slot identifiers. The output of the linear program solver is an optimized schedule not violative of any of the input constraints. | 10-10-2013 |
20130268353 | SYSTEM AND METHODS FOR DELIVERING TARGETED MARKETING CONTENT TO MOBILE DEVICE USERS BASED ON GEOLOCATION - The present disclosure relates generally to proximity-based advertising and marketing systems, and more particularly to methods and systems for the creation, syndication, and distribution of advertising and marketing content to consumer mobile devices based at least in part on a physical, geo-location or proximity of the mobile devices. In particular, the present disclosure relates to systems and methods for distributing mobile content items to mobile devices of system subscribers, such mobile content items generally being targeted to a particular subscriber based on the subscriber's profile information. | 10-10-2013 |
20130275208 | COMPENSATION DETERMINATION IN DATA BROKERING ARRANGEMENTS - Systems and methods for data brokering, and more specifically, data brokering regarding a data provider's search-related activities, are described. In at least some implementations, a method in accordance with the present disclosure includes facilitating an arrangement between a data provider and a data consumer regarding one or more data-provider-related search activities, providing a data product to the data consumer in accordance with the arrangement, the data product including information regarding the one or more data-provider-related search activities, providing a consideration to the data provider in accordance with the arrangement, and receiving a second consideration from the data consumer in accordance with the arrangement. | 10-17-2013 |
20130290095 | USE OF LOCALIZED BROADCAST SIGNALS TO MODIFY MOBILE APPLICATION BEHAVIOR - A method is disclosed for tracking advertisement effectiveness. First information associated with desired advertising information is broadcast from at least one of a plurality of fixed information nodes. A mobile unit receives the broadcast information and outputs the desired advertising information. An advertisement counter is started at the time of receipt of the broadcast information and presence information is broadcast from at least one of a plurality of fixed monitoring nodes over a restricted broadcast range, which at least one fixed monitoring node is disposed in a predetermined fixed physical proximity with a vendor location. The broadcast presence information is received at the mobile unit and a presence counter is started in response to receipt of the presence information. At the mobile unit loss of receipt of the broadcast presence information, the presence counter is stopped. | 10-31-2013 |
20130290096 | SYSTEM AND METHOD OF MEASURING LIFT IN A MARKETING PROGRAM - This disclosure concerns methods of measuring lift in a marketing program that resides on a shopping device. The method includes identifying a test group as those shoppers who received a coupon for a unit on a shopping device based on at least one of a historical trait or a real time trait and identifying a control group as shoppers not using the shopping device that would have gotten the coupon for the unit based on at least one of a historical trait or a real time trait had they used the shopping device, wherein the control group and the test group shopped in the same timeframe in the same location of the same store and share the at least one historical trait or real time trait. The net incremental sales of units between the test and control groups is calculated. | 10-31-2013 |
20130297409 | Systems, Methods, and Computer Programs for Providing Advertisements in a Conference User Interface - Various embodiments of methods, systems, and computer programs are disclosed for providing advertisements in a conference user interface. One embodiment is a method comprising: a conferencing system establishing a conference between a plurality of participants via a corresponding computing device connected to the conferencing system via a communication network; presenting a conference user interface to the computing devices, the conference user interface displaying each of the participants as a unique participant object in a virtual location; an online advertising platform selecting advertisement data from one or more advertisers; providing the selected advertisement data to the conferencing system; and displaying the advertisement data with an associated advertisement object in the virtual location during the conference. | 11-07-2013 |
20130297410 | SYSTEM AND METHOD FOR AUTIONING ADVERTISEMENT USING DIGITAL CONTENTS RANKING AND METHOD THEREFOR - The present invention relates to an auction for an advertisement that can be used for streaming of digital contents, and more specifically, to an auction for an advertisement that can be used for streaming of digital contents that can maximize the economic profit of a contents provider by maximizing the use of an advertisement. In particular, the present invention relates to a system and a method for conducting an advertisement auction considering popularity ranking of contents, specific contents, profile of users. The present invention enables a contents provider to use the characteristics of on-line contents to conduct the advertisement auction, thereby maximizing the economic profits, and building a foundation for maintaining a business that provides contents for free or at cost. | 11-07-2013 |
20130297411 | ADVERTISING IMPRESSION DETERMINATION - Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game. Methods for redefining the impression area or for accounting for the existence of obstructions that distort the view of the advertisement are also provided. | 11-07-2013 |
20130304570 | METHODS AND SYSTEMS FOR ONLINE PROMOTION ENGAGEMENT NETWORK - Methods and systems for an online promotion driven engagement network are disclosed. In one aspect, information that is received from entrants and consumers upon entry in a promotion is stored in a database. The entrants and consumers are provided access information for generating a profile that includes the stored information. Based on the stored information and additional information provided by the entrants and consumers, online relationship recommendations are generated and communicated to the entrants and consumers. The relationship recommendations can include relationships with other entrants and consumers and/or with advertisers, sponsors, or online communities. | 11-14-2013 |
20130311271 | STRUCTURED RELEVANT KEYWORD AND INTENT SUGGESTION WITH BID AND OTHER AUCTION PARAMETERS BASED ON ADVERTISER SPECIFIC CONTEXT - Systems, computer-readable media, and methods for suggesting intents and bids for the suggested intents to a user are provided. The user may have an advertising campaign that includes one or more words. An advertisement system is configured to suggest intents and bids for intents. The intents are represented by a bundle of keywords. The advertisement system suggests bundles having similar intents to the one or more words associated with the user. A graphical user interface displays the bundles and allows the user to modify the keywords and bids. The graphical user interface is also updated with statistics associated with the bundles or keywords in the bundle. | 11-21-2013 |
20130317902 | SYSTEM AND METHOD FOR ADVERTISING REAL ESTATE - A system for advertising real estate includes providing a signboard located at a property that includes a property identification code; mobile device application software provided on a mobile device including a user interface facilitating registration and optionally other application software configuration options, the mobile device application software and user interface including provisions for entry of the property identification code; and a database hosted on a remote server(s) associated with the mobile device application software including real estate information on the property corresponding to the property identification code. Entry of the property identification code into the mobile device application software provided on the mobile device results in the transfer of the real estate information corresponding to the property identification code to the mobile device. | 11-28-2013 |
20130317903 | INTEGRATED SYSTEM FOR DISPLAYING ITEMS AND FOR MEASURABLE PROMOTIONAL COMMUNICATION - An integrated system for displaying items and for promotional communication is described comprising at least one stand module ( | 11-28-2013 |
20130325591 | METHODS AND SYSTEMS FOR CLICK-FRAUD DETECTION IN ONLINE ADVERTISING - An ad network includes a fraud detection service to detect click-frauds. The ad network utilizes an ad campaign to primarily detect click-frauds. Using the fraud detection service, the ad network tracks a user's click independent of the click tracking performed by the ad network's API. In one embodiment, the ad network causes a click by a user on the advertisement to cause a landing page to be generated. This landing page is operated by the ad network and allows the ad network to register logistics related to the landing that results from the user's click. This information related to the landing cannot be altered by the publisher. By utilizing various statistical analyses of the two user counts of each publisher with that of the other publishers that are also monitored using the fraud detection service, the fraudulent publishers can be identified. | 12-05-2013 |
20130325592 | METHOD, SYSTEM AND COMPONENTS FOR OBTAINING, EVALUATING AND/OR UTILIZING SELLER, BUYER AND TRANSACTION DATA - Methodologies, systems, components and software are provided that perform web analytics to measure visitor to consumer conversion continuously throughout surfing, through conversion and past completion of a purchase on-line. In accordance with at least one embodiment, such methodologies, systems, components and software may be utilized to determine efficacy of a plurality of parameters relating to one or more Transaction Related Offerings (TROs). In accordance with at least one embodiment of the invention, such methodologies, systems, components and software may be utilized to configure one or more Consumer Behavior Decision Models (CBDMs) and/or generate consumer behavior data. | 12-05-2013 |
20130325593 | Conversion Crediting - Methods, systems, and apparatus, including computer program products, for processing events related to presented content. In one aspect, a method includes determining a time window count of a number of advertising events associated with an advertisement during at least one time window before a conversion event; and determining a credit that represents a strength of an association between the advertisement and the conversion event, wherein determining a credit includes selecting a weighting model for the at least one time window count. | 12-05-2013 |
20130332264 | METHOD AND SYSTEM FOR DETERMINING TOUCHPOINT ATTRIBUTION - A system and method for allocating credit for an advertising conversion among various advertising touchpoints encounter by the consumer is provided. The system and method comprise receiving data pertaining to touchpoints and conversions of an advertising campaign across multiple channels. Users are correlated across the channels and the various conversions, touchpoints, and touchpoint attributes are identified. Each touchpoint attribute and touchpoint attribute value is assigned a weight. An attribution algorithm is selected, and coefficients are calculated using the assigned weights. The algorithm is executed and true scores corresponding to the touchpoints encountered by each converting user are computed. | 12-12-2013 |
20130332265 | TRANSACTION INCENTIVE AND COMMISSION DISTRIBUTION SYSTEM - An electronic transaction incentive and commission distribution system, and the method based on the system, for receiving point-of-sale transaction data used in managing purchase transaction data and the electronic distribution of purchase commissions from a supplier to a marketing firm for the sale of the supplier's products to a recipient. The system also includes donors providing donations for the purchase of the supplier's products by the recipient. | 12-12-2013 |
20130332266 | MOBILE MONETIZATION - A device, system, and method are directed towards facilitating monetization of mobile devices. A click action server determines click actions that are to be sent to a client device based on one or more factors. The click actions are sent to the client device as links. An action handler receives requests indicating a selected action, and facilitates the performance of the action. | 12-12-2013 |
20130339130 | INTERPERSONAL AD RANKING - An interpersonal electronic advertising system is described. The system is configured to enable an ad suggester to create and send an interpersonal ad for a product or service to an ad recipient. The interpersonal ad can lead to a purchase of the product or the service by the ad recipient and in response the system can compensate the ad suggester. In particular embodiments, the system can be configured to output one or more interpersonal ads to an ad recipient at any one time. The amount of ads that can be output at a time can be limited to a particular number where a number of available interpersonal ads is greater than the particular number. The system can be configured to rank the available interpersonal ads and output the better ranking interpersonal ads first. | 12-19-2013 |
20130339131 | SYSTEM FOR SELECTIVELY COMMUNICATING PROMOTIONAL INFORMATION TO A PERSON - A system for selectively communicating promotional information to a person, includes a sensing system, a storage device, a controller, and a projection device. The sensing system measures a detectable feature associated with the person sensed by the sensing system and the storage device stores a plurality of promotional segments. The controller uses the measured detectable feature associated with the person for selecting one of the stored promotional segments and causing the projection device to project to the person at the predetermined location the selected promotional segment. | 12-19-2013 |
20130339132 | Single-Source Data Analysis of Advertising and Promotion Effects - A system constructed using one or more of the techniques described includes a collective set of data structures, information tools, and computational and machine methods useful to store, append, interact with, retrieve, process, and present data and information in a fashion that enables associations to be made between the entities and longitudinal purchase data to ascertain the effectiveness of advertising, promotions, or both. | 12-19-2013 |
20130339133 | INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, INFORMATION COMMUNICATION SYSTEM, AND COMPUTER PROGRAM - An information processing apparatus includes a customer guiding information management unit configured to obtain a content ID used to identify an application introduction source site and an individual identification ID used to identify a user terminal which has accessed the introduction source site and manage the content ID and the individual identification ID as customer guiding information, and a result measurement unit configured to obtain information including an individual identification ID of a user terminal which has downloaded an application, compare the information with the customer guiding information managed by the customer guiding information management unit, and measure a result of the introduction source site identified by the content ID included in the customer guiding information. | 12-19-2013 |
20130339134 | Method and System for Auditing Advertising Agency Performance - Computerized techniques are disclosed for automatically converting buy data from advertising agencies into a common format for storage in a database. The commonly formatted buy data can be automatically analyzed to assess advertising agency performance in executing advertising plans on behalf of their client companies. The buy data can be representative of original buys, final buys, and/or actual buys. | 12-19-2013 |
20130339135 | CAMPAIGN REWARD SYSTEM WITH CAMPAIGN MODIFICATION - A campaign offer system provides an offer with the use of a mobile device. A service provider includes one or more servers with engines and attached storage. The service provider is configured to be in communication with a mobile application running on a user mobile device of a user. The service provider is in communication with an advertiser and a retailer. A retailer gateway communicates with a retailer checkout system via existing retailer checkout system peripheral device communication protocols without a need to modify the communications protocols or modify a retailer checkout system software code. An advertiser creates an offer campaign with details of the offer campaign stored in the database. The details include at least one of, offer distribution rules and offer redemption rules. | 12-19-2013 |
20130346189 | GEOGRAPHICALLY-ORIENTED PROFILE-BASED OBJECT ASSISTANCE - The technology disclosed relates to connecting a user's location via a location mediation server with indications of interest in products and product groups and in real time. An application executing on a user's mobile computing device supplies a location. The location mediation server works with the application, using various allocations of effort, to match current locations to sales environments that set the product(s) of interest and, in some implementations, to product exemplars outside sales environments. | 12-26-2013 |
20130346190 | SYSTEM AND METHOD FOR INFLUENCING A POSITION ON A SEARCH RESULT LIST GENERATED BY A COMPUTER NETWORK SEARCH ENGINE - The present application is related to systems and methods for enabling information providers to influence a position for a search listing within a search result list generated by an Internet search engine. The systems and methods may provide accounts for the network information providers. Each account may contain a search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing to influence the position for a search listing within a corresponding search result list. The systems and methods may send a notification to an external destination upon occurrence of a predetermined event, such as the change of position in the search listing. | 12-26-2013 |
20140006141 | METHODS INCORPORATING PACING CONSTRIANTS FOR BIDDING ONLINE ADVERTISEMENT DISPLAY AND APPARATUS CONDUCTING THE SAME | 01-02-2014 |
20140006142 | Distribution of Digital Content Via Community Networking Systems | 01-02-2014 |
20140006143 | SYSTEM IDENTIFICATION, ESTIMATION, AND PREDICTION OF ADVERTISING-RELATED DATA | 01-02-2014 |
20140012662 | Method and system for tracking a cumulative number of identifiable visitors to different objects - A method for uniquely identifying an initial exposure of a visitor to an advertisement campaign is provided. The method includes causing a web browser to call an overlap server upon serving of an advertisement of the advertisement campaign; storing, by the overlap server, an overlap data structure in any one of the web browser and a web server, wherein the overlap data structure is coded to identify the advertisement campaign, a host website through which the visitor is exposed to the advertisement campaign, and an indication as to whether the advertisement campaign was previously visited by the visitor of the web browser; and processing, by the overlap server, the overlap data structure to determine the initial exposure of the visitor to the advertisement of the advertisement campaign and the host website through which the visitor was exposed to the advertisement campaign. | 01-09-2014 |
20140012663 | METHOD AND SYSTEM FOR PROVIDING ONLINE PROMOTIONS THROUGH A SOCIAL NETWORK-BASED PLATFORM - Systems and methods for providing online promotions integrated with social network-based platforms are disclosed. Promotion details such as rules, offered prizes, incentives and descriptions, survey questions, display banners, terms and conditions, privacy policy, and social networks to integrate the promotion with, are provided by the sponsoring organization to a server. The server generates a custom promotion application and/or widget for integrating with the organization's social network webpage and/or webpages external to social networks. A participant enters the promotion through these webpages or other links and lists friends in the social network to receive an invitation to enter the promotion. Viral features are used to deliver messages to members of the one or more social network-based platforms so as to further spread the word about the organization's promotion. | 01-09-2014 |
20140019230 | INFORMATION PROCESSING SYSTEM AND METHOD FOR TRACKING GEOGRAPHICALLY TARGETED ADVERTISEMENTS - A computer-implemented method comprising receiving a first current location associated with a user device, causing to be presented at the user device a first content item associated with a destination location that is different from the first current location, recording the fact that the first content item was presented at the user device, receiving a second current location associated with the user device, determining whether the second current location corresponds to the destination location, responding to a determination that the second current location corresponds to the destination location by causing to be presented at the user device a second content item associated with the destination location, and recording the fact that the second content item was presented at the user device. | 01-16-2014 |
20140019231 | CONSUMER INTERFACE DEVICE SYSTEM AND METHOD FOR IN-STORE SALES TRACKING - A consumer interface device (“CID”) implemented in a retail store provides an interactive in-store shopping experience. In particular, the CID may be used to track in-store sales. The CID may be mounted on a shelf in a retail store and may include a microprocessor, a touchscreen, a digital storage medium, and a networking device. The CID may track the success of particular in-store advertisements or product content with regard to particular consumers or types of consumers; provide in-store navigation to products; enable purchases via a network; and target an individual consumer or group of consumers with product content specifically directed to the respective consumers or groups of consumers. | 01-16-2014 |
20140019232 | IMPRESSION-TREND TECHNIQUES FOR PROVIDING A DISPLAY ADVERTISING SUPPLY FORECAST - Techniques are described herein for using an impression-trend technique to provide a display advertising supply forecast. A display advertising supply forecast is an estimate of a number of impressions, which are to occur in a future time period, that have specified attribute values. For example, the specified attribute values may be descriptive of impressions with respect to which an advertiser wishes to place ads. An impression-trend technique is a forecasting technique that uses trends regarding past impressions to forecast a number of future impressions that have specified attribute values. The past impressions include attribute values that are related to the specified attribute values. | 01-16-2014 |
20140025483 | SYSTEM AND METHOD FOR PROTECTING CONSUMER PRIVACY IN THE MEASURING OF THE EFFECTIVENESS OF ADVERTISEMENTS - A method for measuring the effectiveness of an advertisement includes: storing, in a database, a plurality of consumer data entries, each being associated with a consumer and wherein each includes at least a plurality of characteristics and activity data; identifying a subset of the plurality of characteristics; encrypting, by a processor the subset of characteristics for each consumer data entry using a one-way encryption; transmitting, by a transmitter, the one-way encryption; receiving, by a receiver, advertising data entries, each being associated with a consumer and wherein each includes at least the encrypted subset of characteristics and a segment indicator; identifying a subset of consumer data entries that correspond to the advertising data entries based on the encrypted subset of characteristics; and analyzing the activity data for each consumer data entry in the subset to measure the effectiveness of an advertisement based on the corresponding segment indicators. | 01-23-2014 |
20140025484 | SYSTEMS AND METHODS TO CONNECT PEOPLE FOR REAL TIME COMMUNICATIONS - Methods and apparatuses to present information to sellers/advertisers/advisors for connections to customers for real time communications. One embodiment includes: responsive to a request from a customer, determining a telephonic reference of the customer; presenting to at least one entity an option to be connected to the customer; responsive to a first entity selecting the option, initiating a telephonic connection to the customer using the determined telephonic reference of the customer to provide a telephonic connection between the customer and the first entity; and charging the first entity a fee for a lead to the customer in response to establishing the telephonic connection between the customer and the first entity. | 01-23-2014 |
20140025485 | SYSTEMS, METHODS AND COMPUTER-READABLE MEDIA FOR DETERMINING OUTCOMES FOR PROGRAM PROMOTIONS - Systems, methods and computer-readable storage media for determining an outcome of a content promotional message are described. For example, a media network may be configured to transmit content to a plurality of content playback devices, such as a television or a computing device. The content may include a content promotion message configured to promote content, such as a television program or a website, available through the media network. The content promotion message and the content may be associated with network identifiers generated by the media network for tracked content. When the content is played by the content playback device, a device identifier may be generated for the content. The device identifiers may be compared with the network identifiers to determine which, if any, content tracked by the media network has been played by the plurality of content playback devices. | 01-23-2014 |
20140025486 | METHOD AND SYSTEM FOR SCHEDULING ELECTRONIC ADVERTISING - A method for scheduling advertising comprises the steps of: estimating a respective fraction of delivered advertisement impressions that result in a response from a user for each of a plurality of advertising contracts, estimating a value per impression for each of the advertising contracts, and scheduling an advertising line under the contract having the highest value per impression at a next available advertising window. | 01-23-2014 |
20140032307 | MARKETING PROCESS - Embodiments of the present disclosure may include a computer-implemented method that may include generating a user account associated with a particular user and assigning an engagement value to the user account based upon, at least in part, the user's actions with one or more merchants. The method may further include identifying at least one trackable purchase event and an advertising campaign parameter and analyzing the engagement value of the user account, the at least one trackable purchase event, and the advertising campaign parameter to determine a cost per action associated with the purchase event. | 01-30-2014 |
20140032308 | ADVERTISING DRIVEN BENEFICIARY PROCESS - Embodiments herein may include a computer-implemented method that may include generating, using one or more computing devices, a plurality of user accounts, each associated with a particular user and assigning an initial engagement value to each user account based upon, at least in part, each user's actions with one or more merchants. The method may further include identifying at least one trackable purchase event associated with each user account and adjusting the initial engagement value based upon an advertising parameter set by an advertiser. The method may also include allowing each of the plurality of user accounts to direct at least one portion of the revenue generated from the at least one trackable purchase event to at least one beneficiary of the user account, wherein the at least one beneficiary includes one or more entities selected by the particular user associated with each of the plurality of user accounts. | 01-30-2014 |
20140032309 | MARKETING PRODUCTIVITY METRIC GENERATION PROCESS - Embodiments of the present disclosure may include a computer-implemented method that may include generating, using one or more computing devices, a user account associated with a particular user and assigning an initial engagement value to the user account based upon, at least in part, the user's actions with one or more merchants. The method may also include identifying at least one trackable purchase event and an advertising campaign parameter and adjusting the engagement value of the user account, based upon, at least in part, the at least one trackable purchase event. The method may further include receiving an offer from an advertiser based upon, at least in part, the adjusted engagement value. | 01-30-2014 |
20140032310 | MULTI-STAGE CROWD FUNDING PROCESS - Embodiments herein may include a computer-implemented method that may include generating, using one or more computing devices, a plurality of user accounts, each associated with a particular user, the plurality of user accounts associated with a crowd-funding website. The method may further include allowing, via a graphical user interface associated with at least one of the plurality of user accounts, the particular user to determine what personal information to disclose to one or more merchants. The method may also include assigning an initial engagement value to each user account based upon, at least in part, each user's actions with one or more merchants and identifying at least one trackable purchase event associated with each user account. The method may also include adjusting the initial engagement value based upon a level of personal information disclosed to the one or more merchants and the at least one trackable purchase event. | 01-30-2014 |
20140032311 | ADAPTIVE USER INTERFACE FOR REAL-TIME SEARCH RELEVANCE FEEDBACK - A method and apparatus for dynamically adjusting the user interface of a search engine in order to effectively communicate the improved relevancy achieved through real-time implicit re-ranking of search results is described. Real-time implicit re-ranking occurs without delay after every user action as the search is being conducted, so finding methods of immediately altering the search page without disrupting the user experience is important. Graphical icons next to search results are employed to enable generating and removing re-ranked results, referred to as “recommended” search results. Clusters based on the real-time user model are also displayed to facilitate query reformulations. Sponsored links are selected using the real-time user model along with a combination of RPC and CTR information and are displayed in a manner similar to the organic results, or used to replace the initial sponsored links altogether. | 01-30-2014 |
20140040013 | System and Method for Tracking Influence of Online Advertisement on In-Store Purchases - A method including the steps of generating, using one or more processors, a first statistical model fitted to first data related to in-store purchases resulting from economic browses made by known visitors to an online website, generating, using one or more processors, a bias correction to the first statistical model based on comparison between observed behavior of all unknown visitors to the online website and observed behavior of all known visitors to the online website, applying, using one or more processors, the generated bias correction to the first statistical model so as to obtain a second statistical model fitted to second data related to in-store purchases resulting from economic browses made by unknown visitors to the online website, and calculating, using one or more processors, a total monetary amount resulting from the in-store purchases made by the known and unknown visitors based on the first and second data. | 02-06-2014 |
20140040014 | TRANSACTION DATA CAPTURE SYSTEM FOR A POINT OF SALE SYSTEM - A method of operation of a transaction collection system includes: initializing a sniff daemon on the POS terminal; determining a sales transaction on the POS terminal; recording a transaction document of the sales transaction on a memory of the POS terminal; collecting the transaction document from the memory with the sniff daemon; and providing the transaction document for interpretation on an external system. | 02-06-2014 |
20140040015 | SYSTEM AND METHOD FOR CONTROLLING REAL-TIME BIDDING FOR ONLINE ADVERTISEMENTS - A method and system for controlling real-time bidding for online advertisements is disclosed. According to one embodiment, a computer-implemented method comprises receiving a real-time bidding (RTB) request from a bidder. The RTB request contains a campaign target. An online advertisement campaign corresponding to the RTB request is placed. Campaign performance data is received from an impression server and/or an event server. The campaign performance data is compared to the campaign target. Based on the result of comparison, it is determined whether to enable or disable the online advertisement campaign. | 02-06-2014 |
20140040016 | REAL-TIME TARGETED DYNAMIC ADVERTISING IN MOVING VEHICLES - Dynamically changing targeted advertising content is dispatched wirelessly in real time via a cellular network from a remote web portal to a plurality of vehicles, and ads are displayed on a digital display mounted in a rear window of the vehicles. Vehicles communicate wirelessly to the web portal their geographic location, and cameras are used to record the effect of the ads on viewers in following vehicles. Ads are changed based upon criteria established by advertisers, changing vehicle geographic locations, and changing conditions such as areas, times of day, traffic on roads, and profiles of viewers. | 02-06-2014 |
20140040017 | MOBILE APPLICATION USAGE-BASED REVENUE TARGETING SYSTEMS AND METHODS - Disclosed is a method that includes: profiling a set of mobile applications according to revenue-related parameters; tracking a user's interaction with a mobile application; scoring the user's interaction levels, and based on the score, grouping users into mobile analytics groups associated with the targeting profiles; facilitating the transmission of user information, user interaction data, and specific mobile analytics groups to advertising campaigns. The method may be executed on a digital device. A related system is disclosed. | 02-06-2014 |
20140040018 | Systems, Methods, and Apparatuses for Advertising Generation, Selection and Distribution System Registration - The present invention discloses apparatuses, systems and methods for providing the generation, serving and distribution of advertisements. Specifically, the disclosed system is particularly suited tor the efficient generation and distribution of ads representing narrow offers that are typically advertised using classified ads. The invention allows classified ad to be turned into web advertisements. In addition, affiliated content web sites gather and record information about the visitors to their sites. This information is used to display relevant ads to the web site visitors. | 02-06-2014 |
20140040019 | PREDICTIVE VIDEO ADVERTISING EFFECTIVENESS ANALYSIS - Effectiveness of video content is predicted using an automated or semi-automated analysis process operating on a computer. Video content is analyzed using image and audio data processing to assign a collection of attributes to a video ad. The collection of attributes is correlated to a historical effectiveness (e.g., click-thru rate) of past video ads in the same or similar attribute space to obtain predicted ad effectiveness. Differences between the collection of attributes and historical attribute spaces of greater effectiveness may also be determined and reported in the form of suggestions for improving the effectiveness of the ad. | 02-06-2014 |
20140040020 | MEASURING EFFECT OF IMPRESSIONS ON SOCIAL MEDIA NETWORKS - The present invention generally relates to a marketing strategy to measure the impact of internet advertisements on users who utilize social media networks. The social media networks choose to release only a certain amount of data such as the number of visits to a particular webpage within the social media network, the number of users who like the particular webpage, etc. With an advertisement, it is hoped that the number of users who visit or like the particular webpage will increase. The effectiveness of the advertisement is measured based upon the actual increase in the number of users who visit or like the webpage compared to the expected increase in the number of users in absence of the advertisement. The expected increase in the number of users is calculated based upon historical trends for the webpage in question. | 02-06-2014 |
20140046756 | GENERATIVE MODEL FOR RELATED SEARCHES AND ADVERTISING KEYWORDS - Methods, systems, and apparatuses, including computer programs encoded on computer-readable media, for extracting n-grams from a plurality of offers. Each offer includes a title and price. The n-grams are filtered by bid data and phrase. For each of the remaining n-gram, the plurality of offers are searched to provide offer search results. The n-grams are filtered by offers based upon the offer search results, and the filtered n-grams are provided. The filtered n-grams can be used as search hints, related searches, or advertising keywords. | 02-13-2014 |
20140052528 | MONITORING CAMPAIGN REFERRAL SOURCES - A method and system for tracking telephone calls made in response to advertising campaigns in electronic or other media. An advertiser is permitted to associate a specific and distinct telephone number with an associated advertising campaign. Telephone calls made to the selected telephone numbers are correlated to the referring campaign and reports are providers to advertisers of call data associated with the respective advertising campaign. | 02-20-2014 |
20140052529 | METHOD AND SYSTEM FOR TRACKING TELEPHONE CALLS - A system for tracking telephone calls made in response to advertising campaigns in electronic or other media is provided. The system permits an advertiser to associate specific and distinct telephone numbers with associated advertising campaigns. The system further modifies advertiser-provided information in response to the advertising campaign to which a potential customer responds, and includes the associated telephone number in the modified advertiser information. The system processes telephone calls made to the selected telephone numbers, and provides reports to advertisers of call data associated with the respective advertising campaigns. | 02-20-2014 |
20140058830 | SELL THROUGH RATE EVALUATION FRAMEWORK FOR PRICING INVENTORY PROFILES IN ADVERTISING SYSTEMS - A method for evaluating sell through rate in on-line guaranteed display advertising systems includes steps or acts of: receiving a set of eligible advertisement samples for a selected profile for a contract at different time durations; receiving an allocation plan representative of an allocation of future impressions of currently booked contracts; receiving eligible and available impressions for the selected profile at the specific time duration, using the set of eligible samples and the allocation plan; computing a historical sell through rate of the selected profile for the specific time duration as one minus a quotient of available impressions divided by eligible impressions; and computing a target sell through rate for a future time duration by applying the historical sell through rate to the future time duration. | 02-27-2014 |
20140058831 | METHODS AND SYSTEMS FOR PROCESSING AND MANAGING TELEPHONIC COMMUNICATIONS - An online and offline communication processing and tracking using data processing and data/voice networks is described. A phone address from a phone address number pool is automatically assigned to a first entity. A call quality rating is determined and recorded. A call from a caller directed to the phone address is received at a call bridging system coupled to at least one network, wherein the call is associated with call signaling information. Based at least in part on the call quality associated with the caller call, the caller call is assigned to a first location in a call queue. An outbound call is generated from the call bridging system and the inbound and the outbound calls are bridged. One or more parameters of the bridged call are compared to the call quality rating. An indication is recorded regarding the successful bridging of the calls in association with an entity identifier. | 02-27-2014 |
20140067523 | SYSTEM AND METHOD FOR ONLINE SUBMISSION, COLLECTION, AND DISTRIBUTION OF PRODUCT AND SHOPPING RELATED INFORMATION - A method includes receiving and storing, at a server, a project listing associated with a project that includes at least one shopping-related activity and providing access to the project listing to users. The method also includes receiving, at the server, a request for participation in the project from a user and receiving, at the server, approval for an approved user to participate in the project, based on the request. The method also includes receiving, at the server, a link to content generated by the approved user, the content being associated with the approved user's performance of the at least one shopping-related activity and the content including at least one of text content, image content, and video content. The method also includes providing, at the server, access to the link to the users. | 03-06-2014 |
20140067524 | OFFER REDIRECTION BASED ON PRIOR ACTIVITY - There is disclosed a method for redirection based upon a prior offer, the method including accessing a user identification system to uniquely identify a user browsing a website. The method then includes making an offer to the user and determining that the user did not accept the offer. Upon the user's return to a web address associated with the offer, the method redirects the user to the previously presented offer. | 03-06-2014 |
20140067525 | METHODS, APPARATUSES AND SYSTEMS FOR CALCULATING AN AMOUNT TO BE BILLED IN RESPECT OF RUNNING AN OUT-OF-HOME ADVERTISEMENT DURING A PERIOD OF TIME - Methods, apparatuses and systems for calculating an amount to be billed in respect of running an out-of-home advertisement during a period of time | 03-06-2014 |
20140074592 | APPLICATION INSTALL CONVERSION TRACKING SYSTEM - A method of tracking application installations based on an advertisement campaign is disclosed. One embodiment of the method includes: registering a custom URL scheme associated with an advertisement object for a target application, where the custom URL scheme uniquely identifies an installation of the target application; detecting the installation of the target application based on an execution of the custom URL scheme; accessing an interaction record of a user interaction with the advertisement object from an electronic device, the user interaction for downloading the target application; determining a conversion confirmation based upon the interaction record and the detected installation; and reporting the conversion confirmation of the installation associated the user interaction. | 03-13-2014 |
20140074593 | MARKETING CAMPAIGN APPLICATION FOR MULTIPLE ELECTRONIC DISTRIBUTION CHANNELS - A system is disclosed for allowing a merchant to create offers for distribution via multiple distribution channels. The distribution channels may include social media networks and location based services. The method may include receiving offer parameters for generating the offer, generating offer data based on the offer parameters and merchant transaction data, and determining data subsets of the offer data for distribution through multiple electronic distribution channels. The systems and methods may include associating a transaction account of the account holder with the offer, monitoring a transaction of the transaction account, comparing with a criterion governing the offer, and generating a report for the merchant. The report may include various metrics of the offer, such as return on investment, tracking information on the number of repeat customers and new customers during an offer period, and may occur approximately real-time with the transaction. | 03-13-2014 |
20140074594 | MARKETING CAMPAIGN APPLICATION FOR MULTIPLE ELECTRONIC DISTRIBUTION CHANNELS - A system is disclosed for allowing a merchant to create offers for distribution via multiple distribution channels. The distribution channels may include social media networks and location based services. The method may include receiving offer parameters for generating the offer, generating offer data based on the offer parameters and merchant transaction data, and determining data subsets of the offer data for distribution through multiple electronic distribution channels. The systems and methods may include associating a transaction account of the account holder with the offer, monitoring a transaction of the transaction account, comparing with a criterion governing the offer, and generating a report for the merchant. The report may include various metrics of the offer, such as return on investment, tracking information on the number of repeat customers and new customers during an offer period, and may occur approximately real-time with the transaction. | 03-13-2014 |
20140074595 | MARKETING CAMPAIGN APPLICATION FOR MULTIPLE ELECTRONIC DISTRIBUTION CHANNELS - A system is disclosed for allowing a merchant to create offers for distribution via multiple distribution channels. The distribution channels may include social media networks and location based services. The method may include receiving offer parameters for generating the offer, generating offer data based on the offer parameters and merchant transaction data, and determining data subsets of the offer data for distribution through multiple electronic distribution channels. The systems and methods may include associating a transaction account of the account holder with the offer, monitoring a transaction of the transaction account, comparing with a criterion governing the offer, and generating a report for the merchant. The report may include various metrics of the offer, such as return on investment, tracking information on the number of repeat customers and new customers during an offer period, and may occur approximately real-time with the transaction. | 03-13-2014 |
20140074596 | SYSTEM AND METHOD FOR ASSIGNING AND TRACKING TEMPORARY PHONE NUMBERS FOR ADVERTISEMENT SERVING - A system enables tracking of specific ad impressions that are responsible for eliciting specific telephone responses to online ads. Each time the system receives a request from a user to present an advertiser's telephone number in an impression of an ad, the system generates a temporary telephone number for the advertiser. The temporary telephone number lasts for a limited lifetime, during which any incoming telephone call is automatically routed to a POC designated by the advertiser. Whenever a temporary telephone number is generated for an advertiser, the system associates the temporary telephone number with the ad impression in which the temporary telephone number is displayed. Preferably, each temporary telephone number is only presented once during its lifetime, such that each temporary telephone number is only associated with a single ad impression. Thus, any call to a temporary telephone number can only have been elicited by a single ad impression. | 03-13-2014 |
20140089082 | METHOD AND SYSTEM FOR ONLINE ADVERTISING - A computer implementable online advertising method is provided. A basic price for publishing an advertisement for a pre-specified duration is determined. A score indicative of the performance of the advertisement during the pre-specified duration is determined. Whether the score satisfies a pre-determined criterion is determined. An incentive associated with publishing the advertisement is provided to an advertiser associated with the advertisement based on the pre-determined criterion being satisfied. | 03-27-2014 |
20140089083 | METHOD AND APPARATUS FOR AN AUTOMATED MARKETING CAMPAIGN COACH - A method, non-transitory computer readable medium, and apparatus for recommending one or more cross-media marketing campaign strategies are disclosed. For example, the method collects information about a business, applies a weighting table to the information about the business, wherein the weighting table comprises a pre-defined value for each one of a plurality of cross-media marketing campaign strategies based upon a plurality of different industries and a plurality of different business operations, calculates, via a processor, a total score for each one of the plurality of cross-media marketing campaign strategies for an industry and a business operation determined based upon the information about the business that is collected and recommends one or more cross-media marketing campaign strategies based upon the total score of each one of the plurality of cross-media marketing campaign strategies. | 03-27-2014 |
20140089084 | GENERATION OF ADVERTISING TARGETING INFORMATION BASED UPON AFFINITY INFORMATION OBTAINED FROM AN ONLINE SOCIAL NETWORK - Systems and methods for automatically generating targeting information for presentation of an offer in accordance with embodiments of the invention are disclosed. One embodiment includes indexing member profiles within one or more social networks for affinity to keywords using a targeting system that retrieves data concerning member profiles and activities from servers within an online social network, identifying member profiles that have affinity for at least one offer keyword using the targeting system and the index, identifying additional keywords for which the identified member profiles have affinity using the targeting system and the index, determining a set of keywords that target a desired audience based upon the identified additional keywords using the targeting server, and targeting presentation of advertisements for the specific offer to members of an online social network using the online social network and the targeting keywords determined by the targeting server. | 03-27-2014 |
20140095296 | SYSTEMS AND METHODS FOR ANALYZING AND REPORTING GEOFENCE PERFORMANCE METRICS - A method of tracking an advertising campaign is provided. Information about clicks made on advertisements distributed to mobile devices in the advertising campaign as well as information about numbers of impressions made on mobile devices in the advertising campaign is retrieved. Click-through-rates of impressions within a defined geofence are calculated and broken down into click-through-rates in each of a plurality of different sub-areas within the defined geofence based on physical locations identified in metadata of the information about clicks. A report may then be generated for the defined geofence identifying the click-through-rates for the different sub-areas within the defined geofence. | 04-03-2014 |
20140095297 | SYSTEMS, METHODS, AND MEDIA FOR MOBILE ADVERTISING CONVERSATION ATTRIBUTION - A method for mobile advertising conversion attribution can include receiving, for example, at a conversion tracking server, a signal from a user device indicating that a conversion tag has been received. The signal can include a segment identifier, and a user agent (UA) and/or an internet protocol (IP) address of the user device. A conversion identifier can be defined that is associated with the segment identifier, the UA, and/or the IP address. The conversion identifier can be stored in a first database along with an indication of when the conversion identifier was received. A second database can be searched for an advertisement identifier that matches the conversion identifier and was received within a predetermined period of time before the conversion identifier. If a match between the conversion identifier and an advertisement identifier is located, a signal indicating that an advertisement was converted can be sent to an advertiser. | 04-03-2014 |
20140095298 | SYSTEM AND METHOD FOR GENERATING EFFECTIVE OFFERS TO REPLACE MOBILE DEVICES - A mobile communications device needs to be replaced. An evaluation is made as to which offers were effective in replacing devices of the same type as the mobile communications device. Based on the evaluation, an offer is generated to replace the mobile communications device with a replacement mobile communications device. | 04-03-2014 |
20140095299 | SYSTEM AND METHOD FOR THE PRESENTATION OF ADVERTISEMENTS - A system and method for the presentation of advertisements is present. According to one embodiment, a number of impressions of an advertisement message are presented over a computer network such as the Internet to a variety of viewer computers. Depending on the actions taken by the viewers (e.g., whether the Viewer selects the advertising message and accesses a web-link to the advertiser's web-site), bonus exposure (e.g., an additional number of impressions provided to the viewers) of the advertising message is given. | 04-03-2014 |
20140095300 | Advertising System - An advertising system including one or more advertisements, at least one identification means and a consumer portal, said consumer portal linked to at least one database wherein the database includes data relating to the one or more advertisements and records further data relating to the input of the identification means into the consumer portal such that cost per lead or cost per acquisition advertising models can be applied to printed advertising campaigns. | 04-03-2014 |
20140100947 | TARGET-WEIGHT LANDSCAPE CREATION FOR REAL TIME TRACKING OF ADVERTISEMENT CAMPAIGNS - A processing device selects a population of persons and measures sales metrics from the population over a time period and measures an advertising weight over the time period. The processing device determines an effect that the advertising weight has on the sales metrics and additionally calculates values for a degree of targetedness for the advertisement to the population of persons. The processing device determines an effect that the degree of targetedness has on the sales metrics and generates a multi-dimensional model that measures the combined effects of the advertising weight and the degree of targetedness on the sales metrics. | 04-10-2014 |
20140100948 | Automated Monitoring and Verification of Internet Based Advertising - Method for automatically monitoring and verifying advertising content during a campaign, delivered over a data network. Accordingly, advertisers submit a list of sites, on which the advertising content should be placed according to desired insertion order. Mapping crawlers visit these sites and locate pages with advertisements that belong to required sections, pages that do not belong to the required sections or pages with high probability for incidents. A list of pages to visit per every site is generated and autonomous or plug-in visual crawlers are allowed to visit the list of pages, according to predetermined site visiting plan. A crawlers' manager allocates the pages between visual crawlers, for obtaining adequate incident coverage and load on the visual crawlers. An incident identifier compares the insertion orders with the delivery data and whenever an insertion order and its corresponding delivery data do not match, an incident report is generated. | 04-10-2014 |
20140100949 | METHOD OF TESTING INVENTORY AT ONLINE PROVIDERS - A recommender system can be analyzed to determine various performance characteristics of an online content service provider. The recommender system is analyzed using a predetermined policy, to determine if it satisfies such policy, and/or has other measurable intended and/or unintended biases. The policy can include such parameters as whether a particular profile is presented with certain particular types of items by the recommender system. The reliability of search engines can also be tested using a similar approach. | 04-10-2014 |
20140100950 | METHOD OF TESTING ONLINE RECOMMENDER SYSTEM - A recommender system can be analyzed to determine various performance characteristics of an online content service provider. The recommender system is analyzed using a predetermined policy, to determine if it satisfies such policy, and/or has other measurable intended and/or unintended biases. The policy can include such parameters as whether a particular profile is presented with certain particular types of items by the recommender system. The reliability of search engines can also be tested using a similar approach. | 04-10-2014 |
20140108129 | DETERMINING THE EFFECTIVENESS OF AN ADVERTISEMENT ON A WEBSITE OR MOBILE DEVICE - A system and method for determining the effectiveness of an advertisement on a website or a mobile device is provided. The advertisement is provided for presentation on the website or the mobile device, and a presentation time is identified at which the advertisement was presented. The presentation of the advertisement is associated with a user profile. At least one of a location associated with the advertisement or a product associated with the advertisement is identified, and an acknowledgment of the advertisement associated with the user profile is identified based on the identified presentation time and the identified at least one of the location or the product, after the advertisement is first presented. An effectiveness of the advertisement based on the identified acknowledgment of the advertisement is determined. | 04-17-2014 |
20140108130 | CALCULATING AUDIENCE METRICS FOR ONLINE CAMPAIGNS - Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for determining performance for a campaign. A method includes: identifying a campaign associated with the delivery of an electronic media item; identifying identifiers of devices that were served impressions of the electronic media item; determining a number of unique identifiers that received impressions and a number of views of the electronic media item per identifier; identifying a plurality of demographic categories; identifying labeled identifiers; determining a number of identifiers and views per demographic category for the campaign; accumulating un-labeled identifiers to produce a count of un-labeled identifiers and views; determining, for the labeled identifiers, a distribution across the plurality of demographic categories; adjusting for errors in the determined distribution; determining an overall distribution among the demographic categories for impressions; and applying the overall distribution to a total number of unique identifiers and views for the campaign. | 04-17-2014 |
20140108131 | ENHANCED ADSERVING METRIC DETERMINATION - A user can view creative from multiple locations (same laptop) and multiple devices (work computer, home computer, tablet, smartphone). The user can also adjust their privacy settings on their browser to accept or reject cookies and/or have anti-spam/spyware software that regularly deletes cookies. An enhanced counting method uses first-party cookie technology to track users across access channels and across privacy settings on their browser. The non-acceptance and deletion of cookies causes the accuracy of the traditional third-party cookie calculated reach and frequency calculations to vary widely. First-party cookies reduce this variability but are still subject to non-acceptance or deletion so additional actions need to be taken to provide the opportunity for accurate reports. Additional steps to increase the accuracy of reach and frequency reporting are provided. | 04-17-2014 |
20140108132 | PRESERVING ELECTRONIC ADVERTISEMENTS IDENTIFIED DURING A COMPUTING SESSION - Disclosed are implementations of systems, apparatus, methods and computer-readable storage media for preserving electronic advertisements identified during a computing session. In some implementations, user input data indicating a selection of an electronic advertisement is received. Ad impression data is stored that identifies: the selected electronic advertisement as a candidate for later access, and one or more context attributes providing contextual information identifying a user interface environment in which the electronic advertisement was selected. The ad impression data including the one or more context attributes can be provided to a display device. | 04-17-2014 |
20140114746 | Selection of Creatives Based on Performance Analysis and Predictive Modeling - Methods and systems for testing, comparing, and optimizing creatives with multiple factors in digital advertising is presented. Experiments are designed for testing a plurality of factors combined to form a creative. Ad campaigns are launched or continue according to the design and the creatives' campaign performance data is collected. Statistical modeling and hypothesis testing are used to predict the performance of the creatives based on the performance data. The creatives are compared based on the predictions and either activated or deactivated based upon their relationship to statistical confidence levels. All the stages are executed automatically and iteratively. | 04-24-2014 |
20140114747 | METHODS AND SYSTEMS FOR ANALYZING CHANGES IN AGGREGATE RATIO METRICS - Methods, systems, and apparatus for analyzing aggregate ratio metric changes are provided. The method includes storing a plurality of metrics in a memory device, identifying a first measurement of a ratio metric for a first time period and a second measurement of the ratio metric for a second time period from the plurality of metrics stored in the memory device, wherein a change has occurred in the ratio metric between the first time period and the second time period, identifying at least one component associated with the change, determining, using a computer device, at least one component vector corresponding to the at least one component, using the computer device to convert each of the at least one component vectors into a scalar, and identifying a percentage of change for each of the scalars. | 04-24-2014 |
20140114748 | Determining Advertising Effectiveness Bases on a Pseudo-Control Group - Actions and/or behaviors of social networking system users are observed and used for measuring advertising effectiveness. More specifically, advertisements from an advertising campaign are selectively targeted and presented to specific subsets of social network users and withheld from other subsets of social network users. After the advertisements are presented, actions performed by users in the different subsets are be identified and analyzed to determine metrics describing the effectiveness of the particular advertising campaign. In one aspect, the metrics are based on a pseudo-control group. | 04-24-2014 |
20140114749 | SYSTEM AND METHOD FOR TRACKING CONTENT THROUGH THE INTERNET - Server systems and methods to provide targeted advertising use tracking of digital content. The digital content may include real estate content. Responsive to digital content being presented on a client computing platform, information related to browsing activity on the client computing platform is gathered. Digital content (and/or attributes thereof) are associated with either individual ones of the (real estate) search servers through which the digital content is presented, or individual ones of the content providers of the pertinent digital content, or both. Content providers of digital content are compensated based on revenue that is generated through processing and/or analysis of the associations between users and the digital content that has been presented to them. | 04-24-2014 |
20140114750 | EFFECTIVE KEYWORD SELECTION SYSTEM USING KEYWORD ADVERTISEMENT FOR INTERNET SEARCH AND AN EFFECTIVE KEYWORD SELECTION METHOD THEREOF - The effective keyword selection system according to the present invention includes a visit/call matching part for generating a visit/call table by collecting a plurality of visit information of users visiting at a predetermined period of time before a first call time for each consultation call, an guide result of each consultation call and an keyword click information; a conversion score calculation part for obtaining reference time differences and check reference time differences of the visit/call table and calculating a conversion score by determining the advertisement keyword to be an important keyword satisfying the setting criteria of the advertiser as the check reference time difference is smaller; and an effective keyword selection part for selecting the effective keyword by sorting each item of the consultation result in the order of the conversion score. | 04-24-2014 |
20140114751 | METHODS AND APPARATUS TO MONITOR, VERIFY, AND RATE THE PERFORMANCE OF AIRINGS OF COMMERCIALS - Methods and apparatus to monitor, verify, and rate the performance of airings of commercials are disclosed. An example method includes analyzing received advertisement detection information associated with the advertisement, the advertisement detection information detected from a presentation of the advertisement; identifying a buy order corresponding to the presentation of the advertisement based on the advertisement detection information; determining a purchased ratings value from the buy order; comparing the purchased ratings value of the buy order to received ratings information corresponding to the presentation of the advertisement to determine whether the advertisement was presented as indicated in the buy order; and generating a performance monitoring report using the buy order and the advertisement detection information to indicate whether the ratings information is less than the purchased ratings value. | 04-24-2014 |
20140122223 | ENHANCED ADSERVING METRIC DETERMINATION - A user can view creative from multiple locations (same laptop) and multiple devices (work computer, home computer, tablet, smartphone). The user can also adjust their privacy settings on their browser to accept or reject cookies and/or have anti-spam/spyware software that regularly deletes cookies. An enhanced counting method uses first-party cookie technology to track users across access channels and across privacy settings on their browser. The non-acceptance and deletion of cookies causes the accuracy of the traditional third-party cookie calculated reach and frequency calculations to vary widely. First-party cookies reduce this variability but are still subject to non-acceptance or deletion so additional actions need to be taken to provide the opportunity for accurate reports. Additional steps to increase the accuracy of reach and frequency reporting are provided. | 05-01-2014 |
20140122224 | SYSTEM AND METHOD FOR ESTIMATING PREVALENCE OF DIGITAL CONTENT ON THE WORLD-WIDE-WEB - The present invention is a system, method and computer program product for tracking and measuring digital content that is distributed on a computer network such as the Internet. The system collects online advertisement data, analyzes the data, and uses the data to calculate measurements of the prevalence of those advertisements. The system processes raw traffic data by cleansing and summarizing the traffic data prior to storing the processed data in a database. An advertisement sampling system uses site selection and definition criteria and a probe map to retrieve Web pages from the Internet, extract advertisements from those Web pages, classify each advertisement, and store the data in a database. A statistical summarization system accesses the processed raw traffic data and the advertisement data in the database to calculate advertising prevalence statistics including the advertising frequency, impressions, and spending. | 05-01-2014 |
20140129322 | Method and Apparatus for Associating Device User Identifiers with Content Presentation and Related Events - Creating an association of a user identifier linked to a mobile device with the presentation of content. A computing device may create an association between the presentation of content on a presentation device and a user identifier linked to a mobile device in response to the presentation of content. The computing device may detect a presentation event which indicates a connection between a user identifier linked to the mobile device and the presentation of content. The computing device may then send a presentation event message to a network server. Subsequently, a predefined event may be detected via the mobile device, and in response, a predefined event message, including the user identifier linked to the mobile device and the predefined event, may be sent to the network server. | 05-08-2014 |
20140129323 | PREDICTIVE MODEL FOR ADJUSTING CLICK PRICING - Traffic quality on online properties may be assessed continually, and the traffic quality may be used to determine the price of a click-through for an ad placed on the web property. Advertisers bid on keywords, and the bids are used by an advertising engine to place ads on web pages and other online properties. A benchmark price may be set based on the bids. When a user clicks on (or otherwise activates) an ad, the advertiser pays an amount for the click that is based on the benchmark price and on the traffic quality of the property on which the ad had been placed. Machine learning may be used to create a model that predicts traffic quality based on observable feature of a property, thereby allowing the traffic quality of a property to be assessed in real time rather than historically. | 05-08-2014 |
20140129324 | SYSTEM AND METHOD FOR DYNAMICALLY PLACING AND SCHEDULING OF PROMOTIONAL ITEMS OR CONTENT BASED ON MOMENTUM OF ACTIVITIES OF A TARGETED AUDIENCE IN A NETWORK ENVIRONMENT - Techniques are disclosed for dynamically placing, scheduling, and adjusting promotional items based on momentum of activities of a targeted audience in a network. An example method comprises selecting a group of users from a user population in a network. The selection can be based on a degree of association between (i) multiple key words and (ii) profile data or past activities from the user population. The method further comprises monitoring activities performed in the network by the group of users. The method further comprises identifying a topic from the activities. The method further comprises determining momentum for the topic. The momentum can be proportional to (i) a number of how many users whose activities mention the topic and (ii) a frequency of how often the topic is mentioned. The method further comprises selectively delivering promotional content to the group of users based on the momentum for the identified topic. | 05-08-2014 |
20140136317 | ADVERTISEMENT INFORMATION PROVIDING DEVICE AND ADVERTISEMENT INFORMATION PROVIDING METHOD - An advertisement information providing device, includes: an advertisement content storing unit configured to store impression-guaranteed type advertisement content and pay-per-click type advertisement content; an advertisement content type determining unit configured to determine which type of advertisement content between the impression-guaranteed type advertisement content and the pay-per-click type advertisement content to deliver when a page browsing request is received from a terminal device of a user; and an advertisement content delivery unit configured to determine advertisement content of the type determined by the advertisement content type determining unit among advertisement content stored in the advertisement content storing unit and deliver the advertisement content determined to an advertisement space included in a page for which the page browsing request is received from the terminal device of the user. | 05-15-2014 |
20140143043 | MULTI-SCREEN ADVERTISEMENT CORRELATION BASED ON PURCHASES - An advertisement system includes an advertising manager that receives a content-event indicator, which indicates playback of an advertisement for viewing on a first display screen at a media-playback device or indicates playback of recorded content that includes advertisements. The advertising manager can determine an optimal time offset as a duration of time before or after playback of an advertisement to the start of an event that is associated with the advertisement for viewing on a second display screen at a mobile device. For recorded content, an optimization schedule is determined that replaces and time-shifts advertisements during playback of the recorded content. The advertising manager can also determine a fulfillment criterion for a product or service based on latency constraints to indicate a duration of time within which fulfillment of the product or service is expected when offered as a second advertisement corresponding to a first advertisement. | 05-22-2014 |
20140143044 | SYSTEM, METHOD AND PROGRAM PRODUCT FOR CONNECTING MERCHANTS WITH CUSTOMERS - A system, method and program product for connecting merchants with customers may include a software program. Merchants and customers may create accounts within the system. The customer may create a list of preferred merchants. The merchant, once on the preferred list of the customer, may send out offers to those customers that have the merchant listed on their preferred list. The offer may be delivered and the customer may have a specific amount of time to respond to the offer. The customer may respond to the offer, and if accepting the offer, may receive a unique redeemable code. The merchant may be notified of the total number of accepted offers. The customer may then redeem the code with the merchant. In certain embodiments, the system may allow for tracking of offers and responses for both the customer and the merchant accounts. | 05-22-2014 |
20140143045 | AUDIENCE SEGMENT ESTIMATION - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for estimating segments from key values for advertising impressions. | 05-22-2014 |
20140149206 | COMBINED SPONSORED AND UNSPONSORED CONTENT GROUP - A system may include a unified content platform configured to obtain an unsponsored content group from unsponsored content group sources, each unsponsored content group having at least one unsponsored content element, wherein the unsponsored content groups are obtained based on a relevance of at least some unsponsored content elements to a characteristic of a user. The system may further include a sponsored content platform configured to generate a master content group based on the unsponsored content groups and a sponsored content group, the sponsored content group having at least one sponsored content element and an associated bid, wherein the master content group is obtained based on the relevance of the at least some unsponsored content elements and a relevance of the sponsored content element to the characteristic of the user and the associated bid. | 05-29-2014 |
20140149207 | SYSTEM AND METHOD FOR IMPLEMENTING ADVERTISEMENT PUSH AND MARKETING - A system and method for implementing advertisement push and marketing are provided. Target location information and location information are provided by a client. A driving path is planned by a server according to the target location information and the location information, so that an advertisement corresponding to the location information is queried. The queried advertisement is fed back and provided for users to click. Therefore, the technical efficacy of implementing advertisement push and marketing is achieved. | 05-29-2014 |
20140149208 | CLICK FRAUD DETECTION - Systems and methods for detecting instances of click fraud are disclosed. Click fraud occurs when, for example, a user, malware, bot, or the like, clicks on a pay per click advertisement (e.g., hyperlink), a paid search listing, or the like without a good faith interest in the underlying subject of the hyperlink. Such fraudulent clicks can be expensive for an advertising sponsor. Statistical information, such as ratios of unpaid clicks to pay per clicks, are extracted from an event database. The statistical information of global data is used as a reference data set to compare to similar statistical information for a local data set under analysis. In one embodiment, when the statistical data sets match relatively well, no click fraud is determined to have occurred, and when the statistical data sets do not match relatively well, click fraud is determined to have occurred. | 05-29-2014 |
20140156387 | Generating Advertising Metrics Using Location Information - A social networking system generates advertising metrics based on location information. Advertisers provide the social networking system with location information identifying geographic locations of physical sites and/or offline advertisements. Location information received by the social networking system for its users is compared to the location information provided by the advertiser to identify users visiting a physical site or exposed to an offline advertisement. Hence, user visitations to physical sites may be identified and analyzed in order to generate conversion metrics. User exposures to offline advertisements may also be identified and analyzed in order to generate exposure metrics. | 06-05-2014 |
20140156388 | TRACKING DEAL PROVIDER PERFORMANCE - The examples described herein establish metrics for monitoring the performance of deal provider websites. In one example, an apparatus processes a first plurality of payment requests received from at least one of a plurality of deal providers and generates a first plurality of transaction data records storing the transaction data and payment numbers. The apparatus associates a merchant providing a particular one of the deals with each of the first plurality of transaction data records, and processes a second plurality of payment requests received from at least one of the merchants and including at least one of the payment numbers. The apparatus generates a second plurality of transaction data records storing transaction data from each of the second plurality of payment requests. The apparatus filters the second plurality of transaction data records based on a category filter and generates a deal provider metric. | 06-05-2014 |
20140164101 | SYSTEMS AND METHODS FOR PERSONALIZED OFFLINE MOBILE ADVERTISING - Systems and methods for serving offline ads in a mobile device are provided. The mobile device includes a processor configured to determine whether the mobile device is online or offline. The mobile device includes a screen configured to display an offline ad in an active mobile application when the mobile device is offline. The mobile device includes an impression database configured to store impression information with the displayed offline ad and a communication unit configured to synchronize information between the mobile device and an online ads server when the mobile device is online. The synchronized information includes at least one of the following: offline ads impression counts, offline personalization information, and ads related to the offline personalization information. | 06-12-2014 |
20140164102 | Digital Advertising System and Method - A computer implemented method for presenting advertising to a computer user interfacing with digital content via a presentation interface, can comprise determining one or more of: (a) context data that is representative of how the computer user is interfacing with the digital content; and (b) user attribute data that is representative of one or more attributes of the computer user. Then, one can select an engagement offer from a pool of different engagement offers based, at least in part, on the previously determined context data and/or user attribute data. Thereafter, the selected engagement offer can be presented to the computer user, and in response to the computer user accepting the engagement offer, then the computer user can be presented, for example by way of their display screen, with one or more digital advertisements. | 06-12-2014 |
20140164103 | SYSTEMS AND METHODS FOR MEASURING ADVERTISING VALUE - Systems and methods are provided for measuring advertising value based on consumer purchases. A financial service provider creates a baseline purchase rating for sales of a product based on consumer purchases over a first time period. The financial service provider receives advertisement information comprising a frequency of advertisements and a price of advertisements for the product over a second time period. The financial service provider additionally receives consumer purchase transaction information comprising a number of purchases for the product associated with the second time period. An advertisement purchase rating is determined based on the advertisement information and consumer purchase transaction information. The financial service provider may compare the advertisement purchase rating to the baseline purchase rating, and provide a report to participating merchants or to the marketplace at large examining the value of the advertisements based on the comparison. | 06-12-2014 |
20140172546 | DIGITAL PERSONALIZATION SCHEMA FOR OFFERS - An offer identifier is generated when an end user purchases an online offer via an application module on the end user's remote client device. An offer receipt comprising the offer identifier is communicated to the purchaser, and the offer identifier is stored on the purchaser's remote client device. The offer identifier is communicated to a merchant payment system when redeeming the offer offline at the merchant's store and then communicated to the offer redemption recording system. The offer redemption recording system lists the offer identifier received from the merchant payment system as redeemed. The offer redemption recording system uses the listed offer identifiers to identify previous purchasers of online offers by searching for the matching offer identifiers on the purchaser's remote client device when the purchaser uses the application module on the remote client device to access web sites associated with an ad server. | 06-19-2014 |
20140172547 | Scoring Online Data for Advertising Servers - Systems and methods for using online activity data in implementing a marketing strategy are provided. A system and method can include generating, on a computing device, variables using signature data that includes historic clickstream data and current clickstream data associated with an entity. A subset of the variables can be identified using a covariance matrix for the variables. Scores can be generated by applying the subset of the variables to models. Weighted scores can be generated by associating weights with the scores. The weighted scores can be used for selecting online advertisements. Target data can be received that includes online advertisement click data associated with the entity. New scores of the current data can be generated using the models. The weights associated with the new scores can be modified using the target data. | 06-19-2014 |
20140172548 | PROVIDING NOTIFICATIONS OF USER SELECTION OF ADVERTISEMENTS - The present invention is generally directed to providing notifications when a user selects an advertisement. The advertisements can be displayed in an interface such as a webpage that provides password management. The advertisements can be related to goods or services provided by an entity that sponsors the webpage. When the user selects an advertisement, one or more notifications can be generated and sent to the entity and/or the user. These notifications can be used to increase the likelihood that the user will purchase the goods or services advertised, as well as to evaluate the effectiveness of an advertisement. The present invention also extends to rotating the source of advertisements that are displayed in a webpage. The present invention further extends to verifying user credentials that are provided for logging in to a website, and automatically logging a user out of a website once the user credentials have been verified. | 06-19-2014 |
20140172549 | E-COMMERCE NETWORKING WITH DEPTH AND SECURITY FACTORS - An online interactive communication and chatting system and method for providing information to a web site having different levels of user interactions, with the provided information being available to or shareable with registered users of the system at specific levels thereof. The provided information is keyed to the different levels of user interaction, with different Key Phrases being respectively linked to the different levels. The correct entry of a Key Phrase provides access to a linked level with communication, chatting and information available therein to registered users correctly entering the Key Phrase. Incorrect entry of a Key Phrase provides access to incorrect information generated by the system. | 06-19-2014 |
20140172550 | ENGAGEMENT-BASED DYNAMIC PAYMENT AMOUNTS FOR PPC (PAY-PER-CLICK) ADVERTISEMENTS - A plurality of advertisements are associated with PPC (pay-per-click) payment amounts paid to third-party publishers for referrals. The PPC payment amount is based on a level of engagement for a particular user with a particular advertisement. As a result, each instance of an advertisement impression can lead to a varying PPC payment amount. The PPC payment amounts are accumulated by the publisher that successfully induces user interactions with the plurality of advertisements through a social media platform. | 06-19-2014 |
20140180796 | SELECTING AND SERVING CONTENT ITEMS OF DIFFERENT CONTENT ITEM TYPES FOR A CONTENT ITEM SLOT - In some instances, a resource may have display space, such as a content item slot, that is independent of the first-party content and that may be used for presenting third-party content items. Selection and serving of different types of content items may be used to maximize the space and/or to maximize user interaction with the content items. In one implementation, a dimensional height and width of a content item slot may be received. A spatial configuration for the content items slot may be determined. A minimum length for each content item type may be determined based on the size of the content item slot. A selection of content items of different types may be made based on the minimum lengths of each content item type and the size of the content item slot. Data to effect display of the selected content items may be output. | 06-26-2014 |
20140180797 | METHOD AND ARTICLE OF MANUFACTURE FOR DETECTING MESSAGE IMPRESSIONS ON A DOCUMENT - A method and article of manufacture are provided for detecting message impressions from a document. The document includes one or more data collection areas adapted to receive input, and one or more message areas. Each message area includes a message. Memory representations of messages are stored in a memory. The document is received at a document processing engine which is adapted to access the memory to obtain the representations of messages. Message impressions are detected from the document by analyzing the document in the document processing engine. Message impressions are detected if it is determined that there is relevant input in the one or more data collection areas, and the document includes a representation of one or more of the messages. | 06-26-2014 |
20140180798 | CONTEXTUAL SELECTION AND DISPLAY OF INFORMATION - Techniques are described related to automatically selecting and providing contextually appropriate information, such as in some situations by providing restricted commerce-related information and associated functionality to authorized users via corresponding Web pages of an online retailer or other online commerce site. The selecting and providing of contextually appropriate information is performed in at least some situations in an automated manner by a computer-implemented contextual information selection service of a first entity on behalf of one or more target online retailer sites or other target online commerce sites of one or more other second entities, with the selection service further determining particular promotional materials to display or otherwise present to particular customers of those target online commerce sites in at least some embodiments. The provided restricted access information and associated functionality may be of various types, including merchandising-related information, placement information and/or social information. | 06-26-2014 |
20140180799 | TECHNIQUES FOR OPTIMIZING THE IMPACT OF VIDEO CONTENT ON ELECTRONIC COMMERCE SALES - A technique for measuring a video profit for a product includes performing an A/B test for a product while monitoring for customer conversion. In this case, at least one of ‘A’ and ‘B’ correspond to video. A unique number of visitors to a product webpage that viewed a call-to-action for a video of the product is determined based on the test. A gain that accounts for customer bias is determined based on the test. A non-viewer conversion rate is determined based on the test. A video view rate is determined based on the test. A video conversion lift is determined based on the test. An abandonment factor is determined based on the test. Finally, an incremental video profit for the product is determined based on the unique number of visitors, the gain, the non-viewer conversion rate, the video view rate, the video conversion lift, and the abandonment factor. | 06-26-2014 |
20140188596 | STATISTICAL MARKETING ATTRIBUTION CORRELATION - Web marketing channel correlation information for multiple web access sessions is captured using a web sales-capable server. The web marketing channel correlation information includes, for each web access session, a session-originating web marketing channel identifier of a marketing channel that originated the web access session, and at least one cross-session correlation identifier usable to correlate sets of web access sessions and usable to correlate the sets of web access sessions with orders. In association with an order placed by a consumer using the web sales-capable server, an accumulated statistical sales contribution of each marketing channel that originated a correlated set of web access sessions that are correlated with the order is calculated based upon the captured marketing channel correlation information. The accumulated statistical sales contribution of each marketing channel is calculated using a statistically-accumulated marketing channel attribution metric associated with each correlated marketing channel. | 07-03-2014 |
20140188597 | STATISTICAL MARKETING ATTRIBUTION CORRELATION - Web marketing channel correlation information for multiple web access sessions is captured using a web sales-capable server. The web marketing channel correlation information includes, for each web access session, a session-originating web marketing channel identifier of a marketing channel that originated the web access session, and at least one cross-session correlation identifier usable to correlate sets of web access sessions and usable to correlate the sets of web access sessions with orders. In association with an order placed by a consumer using the web sales-capable server, an accumulated statistical sales contribution of each marketing channel that originated a correlated set of web access sessions that are correlated with the order is calculated based upon the captured marketing channel correlation information. The accumulated statistical sales contribution of each marketing channel is calculated using a statistically-accumulated marketing channel attribution metric associated with each correlated marketing channel. | 07-03-2014 |
20140188598 | Correlating Web Page Visits and Conversions with External References - Particular embodiments comprise a method for estimating the value of an organic marketing campaign. A computing device receives an identification of one or more entry pages associated with a website, as well as one or more keywords related to the entry pages. The computing device may determine conversion data, wherein the conversion data is based on traffic information identifying visits to at least one of the entry pages, and wherein the visits comprise organic referrals from a search engine. Using the keywords, the computing device may retrieve organic search results from the search engine, and then analyze the organic search results to determine rank positions of the entry pages. Finally, the computing device may identify a correlation between the rank positions of the entry pages, the conversion data, and the keywords. | 07-03-2014 |
20140195337 | BROWSER INTERFACE FOR ACCESSING SUPPLEMENTAL CONTENT ASSOCIATED WITH CONTENT PAGES - A user of a computing device may view a content page on a display of a computing device. One aspect of the disclosure is a browser user interface than enables the user to flip the content page (or portion thereof) over (e.g., via a touchscreen gesture) to view supplemental content, such as metadata, associated with the content page (or portion thereof). While viewing the metadata on the back side of the content page in some embodiments, the user can perform a second or reverse flip operation to return to the original page. The user may be presented with options to flip the page backward and forward multiple times to view multiple flipped pages presenting additional supplemental content. The supplemental content may include virtually any information in which the user may be interested and/or that is related or similar to the content page. | 07-10-2014 |
20140195338 | METHOD, SYSTEM AND COMPONENTS FOR OBTAINING, EVALUATING AND/OR UTILIZING SELLER, BUYER AND TRANSACTION DATA - Methodologies, systems, components and software are provided that perform web analytics to measure visitor to consumer conversion continuously throughout surfing, through conversion and past completion of a purchase on-line. In accordance with at least one embodiment, such methodologies, systems, components and software may be utilized to determine efficacy of a plurality of parameters relating to one or more Transaction Related Offerings (TROs). In accordance with at least one embodiment of the invention, such methodologies, systems, components and software may be utilized to configure one or more Consumer Behavior Decision Models (CBDMs) and/or generate consumer behavior data. | 07-10-2014 |
20140200991 | REPORTING MOBILE APPLICATION ACTIONS - Methods and systems for reporting mobile application conversions are provided. The methods and systems described herein enable a producer of a mobile app to facilitate the transmission of action notifications to a plurality of mobile advertising networks through the transmission of a single action notification to an action reporting system. The action reporting system, in turn, translates the action notification, into one or more distinct action notifications recognizable and executable by one or more respective advertising networks which an app producer has previously identified as recipients of action notifications. | 07-17-2014 |
20140200992 | RETAIL PRODUCT LAGGED PROMOTIONAL EFFECT PREDICTION SYSTEM - A system for predicting a lagged promotional effect in response to a promotion of a product in a store receives historical sales data for the product in the store and stores the historical sales data in a panel data format. The stored sales data is aggregated to the store, product and a time period. The system then trains, validates and tests one or more candidate regression models using the historical sales data, and selects one of the one or more candidate regression models based on the validating and testing. The system then scores the selected regression model to determine a sales volume change for the product after the promotion. | 07-17-2014 |
20140200993 | CUSTOMIZABLE COMPUTER-ENABLED SYSTEM FOR IMPROVEMENT OF CONVERSION RATIOS IN CLIENT LEADS, CALL BROADCASTS, AD EFFICIENCY DETERMINATION, ADN METHOD OF USE THEREOF - The present invention relates to a customizable computer-enabled system, software for the improvement of contact to sales conversion ratios of leads from incoming contacts in response to public advertisement, and methods of use therefor, and more specifically to a fully integrated customizable platform with an automated lead follow-up module, a module for the customization of lead cards and other service cards, a call broadcast interface, a customized evaluation system associated with the information processed by the other modules, and display dashboards for easy display to an administrator of return on investment data. The invention also relates to using back-end databases to improve the usefulness of lead cards generated by the customizable computer enabled system, the use of scrubbing modules to remove unwanted customer information from a back-end database or lead cards, an improved call broadcasting method, an improved lead card evaluation method, alert mechanisms to prevent stale card generation and management, and improved modules for performing a competitor watch. | 07-17-2014 |
20140200994 | ELECTRONIC PLATFORM BASED ON COMPUTER NETWORK - This invention relates to a computer network system, as well as to the instruments and apparatuses allowing the execution of the related methods of operation, comprising a main server computer ( | 07-17-2014 |
20140207566 | DEVICE SESSION IDENTIFICATION SYSTEM - Methods and systems for the identification of electronic devices between web browser and native application sessions is disclosed. The identification process can function even with interrupted Internet connectivity. A first web browser session establishes a web service connection between an electronic device and a web service system. The web service system delivers a unique token to store on the electronic device in the first web browser session. Subsequent web browser sessions with the web service system can renew storage caches of the unique token and/or make duplicates of information stored on the unique token. Then an upcoming application session can capture the same unique token from a second web browser session with a local web service. The unique token and related information is then submitted to the web service system. The web service server includes backend mechanisms to determine a connection between the first web browser session and the second web browser session. | 07-24-2014 |
20140207567 | Cross Channel Conversion Tracking System and Method - A cross channel conversion tracking system and method provides online marketers with information regarding which ads lead to conversion transactions, such as purchases. The system and method provides means to track purchases made when a particular user receives a marketing exposure on one device or channel but purchases on another device or channel. A cross channel conversion tracking system and method may be comprised of at least a data collection module, a data integration module, and a communications module with sub-modules as described. A data collection module may collect data on marketing exposures, post-purchase online interactions and device associations. A communications module may be used to retrieve data from local databases or third party systems when available, to allow for cross-device and cross-channel tracking. A data integration module may associate the various types of data to present a picture of marketing expenditure efficiency. | 07-24-2014 |
20140214529 | GOAL-BASED CREATION OF ADVERTISEMENTS FOR A SOCIAL NETWORKING SYSTEM - An advertisement interface receives an input identifying an object maintained by or otherwise accessible to a social networking system. A type associated with the object identified by the input is determined and one or more goals associated with the type are presented. Based on selection of a goal, one or more options are presented, where at least one of the presented options is associated with the selected goal. Hence, goals specific to a type of object may be presented and options specific to a selected goal are presented to increase advertisement effectiveness. Based on the selected options, an advertisement is created and displayed to other users of the social networking system. | 07-31-2014 |
20140214530 | METHODS AND SYSTEMS FOR PROCESSING AND MANAGING COMMUNICATIONS - An online and offline communication processing and tracking using data processing and data/voice networks is described. A phone address from a phone address number pool is automatically assigned to a first entity. A call quality rating is determined and recorded. A call from a caller directed to the phone address is received at a call bridging system coupled to at least one network, wherein the call is associated with call signaling information. Based at least in part on the call quality associated with the caller call, the caller call is assigned to a first location in a call queue. An outbound call is generated from the call bridging system and the inbound and the outbound calls are bridged. One or more parameters of the bridged call are compared to the call quality rating. An indication is recorded regarding the successful bridging of the calls in association with an entity identifier. | 07-31-2014 |
20140222552 | CREATION AND DISTRIBUTION OF REVEAL-BASED MODULAR ADVERTISING UNITS - Non-transitory computer-readable media, systems, apparatus, and computer-implemented methods are described herein for facilitation of generation and selective provision of a modular advertising unit over a plurality of communication channels to a plurality of end user computing devices. In various embodiments, the modular advertising unit comprising may include a first graphic configured to be operable by a user with an end user computing device to reveal, in place of at least a portion of the first graphic, a second graphic to the user. In various embodiments, the modular advertising unit may also include instructions configured to cause the end user computing device, in response to execution of the instructions by the end user computing device, to automatically provide a report, to the computing device or another computing device associated with an advertising entity, about operation of the first graphic. | 08-07-2014 |
20140222553 | Dynamic Website Campaign Builder for Merchandising - Dynamic website Campaign builder software for enabling merchandising via the Internet. The Campaign builder software has an application programming interface for display on programming computing devices with display screens to permit building a Campaign. Plural Campaign templates are retained in electronic memory, and an insertion mechanism, such as a Destination Script or an iFrame, permits insertion of assets into the Campaign template to create Campaigns. A saving mechanism permits selective saving of Campaigns, and a publishing mechanism permits selective publication of Campaigns, including with fixed width and responsive design templates. A recipient user interface is operative on recipient computing devices with display screens to permit viewing and usage of published Campaigns. Campaigns are saved to content delivery network (CDN) Media Cloud Server storage for rapid CDN publishing. A linking mechanism permits a linking of Campaigns to an Analytic program for harvesting and analysis of user interaction and Ecommerce data. | 08-07-2014 |
20140222554 | SYSTEMS AND METHODS FOR ADVERTISING ON CONTENT-SCREENED WEB PAGES - According to one aspect of the present disclosure, a method is provided for advertising on a content-screened web page. The method includes receiving an impression request for a URL for which an advertising impression is desired; screening HTML content of a web page identified by the URL; generating a rating for the URL based on the HTML content of the web page; assigning the rating to the impression request; and serving an advertising impression on the web page based on the rating. | 08-07-2014 |
20140236710 | ON-LINE ADVERTISING VALUATION - A method of valuing online advertising locations is disclosed. A clickable ad is served to, an online advertising location and a click total an impression total are obtained for a pre-determined time period. These are used to calculate the click-through-ration (CTR). Optionally, knowing the cost per click of the ad, an effective cost per thousand (eCPM) is also calculated. | 08-21-2014 |
20140244380 | Dynamically Allocating Marketing Results Among Categories - A computer-implemented system and method allow an analyst and/or automated system to dynamically adjust the allocation of marketing results among a plurality of categories of marketing items such as channels and/or campaigns. According to various embodiments, a continuous control element, such as a slider, is provided, allowing the analyst to specify an allocation at any point along a continuum. A displayed report is updated substantially instantaneously in response to the analyst's manipulation of the control element, so as to provide dynamic, real-time feedback. According to other embodiments, adjustments to allocations can be made automatically. The displayed report can indicate, for example, revenue, order allocation, average order value (AOV), profit, return on investment, or any other quantitative result(s), and can update these results substantially instantaneously in response to changes in allocations. Graphical and/or textual representations of the quantitative results can be presented and updated. | 08-28-2014 |
20140249913 | ADVERTISEMENT PRESENTATION SYSTEM, ADVERTISEMENT PRESENTATION DEVICE, AND ADVERTISEMENT PROVISION DEVICE - An information management center transmits advertisement information to a vehicle. The vehicle displays a predetermined advertisement on a body display part based on the transmitted advertisement information. After a predetermined time has passed since the display of the advertisement by the body display part ended, the information management center acquires the results information about change of the sales results of an advertised good which is an object of a predetermined advertisement from the store existing within a predetermined distance from a location of the body display part through a network. The information management center returns remuneration to a user of the vehicle which permitted use of the body display part, when a sales volume, for example, is increasing based on the acquired results information. | 09-04-2014 |
20140257972 | METHOD, COMPUTER READABLE MEDIUM AND SYSTEM FOR DETERMINING TRUE SCORES FOR A PLURALITY OF TOUCHPOINT ENCOUNTERS - A system and method for allocating credit for an advertising conversion among various advertising touchpoints encounter by the consumer is provided. The system and method comprise receiving data pertaining to touchpoints and conversions of an advertising campaign across multiple channels. Users are correlated across the channels and the various conversions, touchpoints, and touchpoint attributes are identified. Each touchpoint attribute and touchpoint attribute value is assigned a weight. An attribution algorithm is selected, and coefficients are calculated using the assigned weights. The algorithm is executed and true scores corresponding to the touchpoints encountered by each converting user are computed. | 09-11-2014 |
20140257973 | Systems and Methods for Scoring Keywords and Phrases used in Targeted Search Advertising Campaigns - Systems and methods for scoring phrases and keywords utilized in the generation of targeted search advertising campaigns in accordance with embodiments of the invention are disclosed. In one embodiment, a keyword and phrase scoring device includes a processor, a keyword and phrase scoring application, phrase key data, and language model performance data including category and attribute data with associated keywords and keyword performance data, wherein the keyword and phrase scoring application configures the processor to obtain a plurality of unscored keywords, identify keyword patterns in a portion of the plurality of unscored keywords, generate a keyword model based on a set of key columns, create a training language model incorporating phrase key data from the key columns using category and attribute data within the language model performance data, and score the plurality of unscored keywords based on the keyword model and the training language model. | 09-11-2014 |
20140257974 | CORRECTION DEVICE, CORRECTION METHOD, AND STORAGE MEDIUM - A correction device includes a first acquisition unit configured to acquire an arrangement position of advertisement information within a predetermined page layout when the advertisement information arranged in the predetermined page layout is displayed on a display screen of a terminal and a click rate at the arrangement position. The correction device includes a second acquisition unit configured to acquire a specific position in the predetermined page layout displayed on the display screen and an attention degree index indicating a degree of attention of the specific position as compared to another position. The correction device includes a correction unit configured to correct a click rate of the advertisement information based on the attention degree index of the specific position corresponding to the arrangement position of the advertisement information. | 09-11-2014 |
20140278924 | SELECTIVELY ALTERING REQUESTS BASED ON COMPARISON OF POTENTIAL VALUE OF REQUESTS - The present invention is generally directed to methods, systems, and computer program products for selectively altering the processing of a request based on a potential value of the request. When an undesirably high number of requests are being received by a server system, the server system can identify requests that have a potential value greater than a potential value of one or more other requests. The server system can then alter the processing of the requests having the lower potential value thereby ensuring that requests with higher potential value are processed adequately. | 09-18-2014 |
20140278925 | System for Managing and Communicating Item Information - A method of communicating information relating to product or service offerings between a server system and client devices is disclosed. The method comprises storing in a database at the server system a plurality of data objects, each data object comprising information relating to a product or service offering. The data objects are associated with corresponding data objects stored at client devices. Information specifying an action relating to a selected data object is received. Based on information in the database, one or more descendant data objects associated with the selected data object are identified, the descendant data object having been derived from the selected data object, and information specifying the action is transmitted to a client device associated with each identified descendant data object, to enable the action to be implemented at the client device. | 09-18-2014 |
20140278926 | SYSTEM AND METHOD FOR ATTRIBUTION OF MOBILE ADVERTISEMENTS RELATED TO MOBILE APPLICATIONS - In various embodiments, the present disclosure relates generally to a mobile advertising attribution system. The system enables the proper attribution of user interaction with mobile advertisement related to a mobile application after the user installs the mobile application. The system causes electronic devices to set cookies with advertisement campaign identifiers for advertisement campaigns including the mobile advertisements. When the mobile application is initially executed, the system receives the advertisement campaign identifiers, which enables advertising networks and the vendor of the mobile application to properly and accurately correlate which mobile advertisements are directly and indirectly responsible for the installation of the mobile application. | 09-18-2014 |
20140278927 | SYSTEM AND METHOD FOR ATTRIBUTION OF MOBILE ADVERTISEMENTS RELATED TO MOBILE APPLICATIONS - In various embodiments, the present disclosure relates generally to a mobile advertising attribution system. The system enables the proper attribution of user interaction with mobile advertisement related to a mobile application after the user installs the mobile application. The system causes electronic devices to set cookies with advertisement campaign identifiers for advertisement campaigns including the mobile advertisements. When the mobile application is initially executed, the system receives the advertisement campaign identifiers, which enables advertising networks and the vendor of the mobile application to properly and accurately correlate which mobile advertisements are directly and indirectly responsible for the installation of the mobile application. | 09-18-2014 |
20140278928 | PLATFORM AND METHOD TO CONNECT ADVERTISERS WITH COMMUNITY GROUPS - An intermediary platform and method for connecting community groups with sponsors. Club information and membership information is obtained for a club. That information is analyzed to identify demographic and geographic characteristics of the membership. Those characteristics are matched against a pool of sponsors to identify a subset of possible sponsors. A sponsor website is created that is unique to the particular club including paid advertising from advertisers from the subset that agree to advertise on the club's sponsor site. Revenue from the advertising is shared with the club. Other embodiments are also described and claimed. | 09-18-2014 |
20140278929 | SYSTEM AND METHOD IDENTIFYING OPPORTUNITIES FOR ADVERTISING ENTITIES BASED ON USER GOAL ACHIEVEMENT - Disclosed herein is system, method and architecture facilitating goal setting and achievement and providing positive social and economic motivators for goal achievement. Progress toward a goal is tracked and a determination may be made based the progress whether or not to initiate one or more actions to stimulate progress and/or increase the likelihood of success in achieving a goal and/or achieving a milestone in a path of progression toward the goal. | 09-18-2014 |
20140278930 | METHODS AND APPARATUS TO INCORPORATE SATURATION EFFECTS INTO MARKETING MIX MODELS - Methods and apparatus to incorporate saturation effects into marketing mix models are disclosed. A disclosed method includes calculating adstocked gross rating points associated with an advertising campaign during segments of a period of time. The adstocked gross rating points are based on raw gross rating points corresponding to the advertising campaign. The raw gross rating points are delivered during the segments of the period of time. The example method further includes calculating an effective reach realized during the segments of the period of time for the advertising campaign. The effective reach realized is based on the adstocked gross rating points. | 09-18-2014 |
20140278931 | TIME-VARYING MODELING FOR MARKETING DRIVERS - A marketing modeling system may include a modeling engine to determine a time-varying marketing driver model to estimate marketing driver contributions to sales for marketing drivers, and determine a time-varying parameter and multiply the time varying parameter by an independent time-varying variable in the time-varying marketing driver model. A driver contribution estimation module in the system may apply the time-varying marketing driver model to consecutive fine-grained time periods to determine estimated contributions to sales for each fine-grained time period and for each marketing driver. | 09-18-2014 |
20140278932 | METHODS AND SYSTEMS FOR DETERMINING RELEVANCE OF ADVERTISING CATEGORIES FOR DEVICES - Methods and systems are described for determining relevance for advertising categories for devices. In one embodiment, a system determines parameters for relevancy scores for advertising categories for a device. The system generates engagement factors for the advertising categories for the device. The system can generate the relevancy scores for the advertising categories for the device based on the parameters and the engagement factors. | 09-18-2014 |
20140278933 | METHODS AND APPARATUS TO MEASURE AUDIENCE ENGAGEMENT WITH MEDIA - Methods, apparatus, systems and articles of manufacture are disclosed to measure audience engagement with media. An example method for measuring audience engagement with media presented in an environment is disclosed herein. The method includes identifying the media presented by a presentation device in the environment, and obtaining a keyword list associated with the media. The method also includes analyzing audio data captured in the environment for an utterance corresponding to a keyword of the keyword list, and incrementing an engagement counter when the utterance is detected. | 09-18-2014 |
20140278934 | METHODS AND APPARATUS TO INTEGRATE TAGGED MEDIA IMPRESSIONS WITH PANELIST INFORMATION - Methods, apparatus, systems and articles of manufacture are disclosed to integrate tagged media impressions with panelist information. An example method includes receiving a communication including a user agent setting. The example method also includes parsing the user agent setting for a unique identifier, and in response to finding a unique identifier, extracting the unique identifier from the user agent setting. The example method also includes identifying a panelist based on the unique identifier. | 09-18-2014 |
20140278935 | SYSTEM AND METHOD OF PROVIDING ONLINE OFFERS THROUGH SOCIAL MEDIA PLATFORMS - Systems and methods for providing online offers integrated with social network-based platforms are disclosed. Offer details are provided to a server, and the server is configured to generate a customer offer application and/or widget which is integrated with the social networking page of the business creating the offer. Viral marketing features are provided which allow the online offer to reach wider audiences at a minimal cost to the business making the online offer. | 09-18-2014 |
20140278936 | APPLIANCE CONTROLLER APPLICATION - A system and method for preparing food products in a programmable appliance such as a microwave includes an appliance configured with a communication element for communicating with a device such as a smartphone, tablet, or computer. The device is configured to scan a product identifier such as a barcode and match the scanned identifier with a list of known identifiers stored in a database. The database associates each of the product identifiers with a product and instructions for cooking the product in the appliance. In another aspect of the invention, a remote server may be provided and configured to receive information from the device such as demographic information relating to the user of the system and the products used thereby. | 09-18-2014 |
20140278937 | Systems and Methods for Predicting and Pricing of Gross Rating Point Scores by Modeling Viewer Data - Systems and methods are disclosed for characterizing websites and viewers, for predicting GRPs (Gross Rating Points) for online advertising media campaigns, and for pricing media campaigns according to GRPs delivered as opposed to impressions delivered. To predict GRPs for a campaign, systems and methods are disclosed for first characterizing polarized websites and then characterizing polarized viewers. To accomplish this, a truth set of viewers with known characteristics is first established and then compared with historic and current media viewing activity to determine a degree of polarity for different Media Properties (MPs)—typically websites offering ads—with respect to gender and age bias. A broader base of polarized viewers is then characterized for age and gender bias, and their propensity to visit a polarized MP is rated. Based on observed and calculated parameters, a GRP total is then predicted and priced to a client/advertiser for an online ad campaign. | 09-18-2014 |
20140278938 | Systems and Methods for Predicting and Pricing of Gross Rating Point Scores by Modeling Viewer Data - Systems and methods are disclosed for characterizing websites and viewers, for predicting GRPs (Gross Rating Points) for online advertising media campaigns, and for pricing media campaigns according to GRPs delivered as opposed to impressions delivered. To predict GRPs for a campaign, systems and methods are disclosed for first characterizing polarized websites and then characterizing polarized viewers. To accomplish this, a truth set of viewers with known characteristics is first established and then compared with historic and current media viewing activity to determine a degree of polarity for different Media Properties (MPs)—typically websites offering ads—with respect to gender and age bias. A broader base of polarized viewers is then characterized for age and gender bias, and their propensity to visit a polarized MP is rated. Based on observed and calculated parameters, a GRP total is then predicted and priced to a client/advertiser for an online ad campaign. | 09-18-2014 |
20140278939 | ADVERTISEMENT EXTRACTION DEVICE AND ADVERTISEMENT EXTRACTION METHOD - An advertisement extraction device according to the present application has a calculating unit, a tallying unit, and an extracting unit. The calculating unit calculates a hypothetical advertisement effect for each user attribute of a user, based on a delivery history regarding advertisement content delivery to a terminal device used by the user. The tallying unit tallies up an advertisement effect for each piece of advertisement content in which a user attribute as a delivery object has been decided, through the use of the hypothetical advertisement effect corresponding to the user attribute as the delivery object in the advertisement content among the hypothetical advertisement effects for each of the user attributes calculated by the calculating unit. The extracting unit extracts the advertisement content as a delivery candidate, based on the advertisement effect tallied up by the tallying unit. | 09-18-2014 |
20140278940 | SYSTEM, METHOD, AND COMPUTER-READABLE PROGRAM FOR PROVIDING SCHEDULED AND RELEVANT ADVERTISEMENT CONTENT - A computerized method and system for providing scheduled and relevant advertisement content in electronic marketing communications is disclosed. The method includes receiving a plurality of advertisement content at a server, each advertisement content of the plurality of advertisement comprising a media content corresponding to a marketing advertisement and an expiration data corresponding to an expiration date for the marketing advertisement, associating each advertisement content of the plurality of advertisement content with a content type in a database, the content type identifying a geographic location that is relevant to each advertisement content, assigning a priority to each advertisement content of the plurality of advertisement content in the database, the priority based at least on part on the content type, creating an advertisement schedule for the plurality of advertisement content based at least in part on the priority, content type, and expiration data associated with each advertisement content of the plurality of advertisement content with the server, creating at least one electronic message for a recipient with the server, the at least one electronic message comprising at least one advertisement content selected from the plurality of advertisement content based on the advertisement schedule and at least one demographic attribute of the recipient. | 09-18-2014 |
20140278941 | CONSUMER CONTROLLED TRACKING OF AD INTERACTIONS LEADING TO PURCHASES - A system is disclosed that records a user's interactions with online ads, and that detects associations between these interactions and subsequent purchases (such as in-store purchases). The system may include a mobile application that tracks the ad interactions and purchase events. Users control whether the associations between the purchases and ad interactions are divulged to an ad serving entity or any other entity. In return for divulging the associations, the user may be offered compensation. The system enables the ad serving entity to bill the advertiser on a pay-per-purchase basis, and enables advertisers to obtain clear and specific performance indicators for their ads. | 09-18-2014 |
20140278942 | SOCIAL NETWORK BASED MONETIZED CONTENT SYSTEM - An online social network or webpage that allows users to create accounts with a corresponding user page and compensates the users based upon traffic that views the posted content or referrals from the user page. The amount of compensation a user account receives is displayed on the user page, encouraging other users to maintain their own user pages, constantly strive to discover interesting content, and strive for large number of followers in order to similarly obtain compensation. A trust rating is generated and displayed on each user page to reduce fraudulent links and users with spam or negative intent. A user can upgrade to a premium account, allowing advertisers to bid for advertising space upon their user page. Statistical data is generated for each user page and is available to advertisers for aiding in the selection of user pages of most interest to those advertisers for bidding on advertising space. | 09-18-2014 |
20140278943 | INTERACTIVE DIGITAL ADVERTISING SYSTEM AND METHOD - An interactive digital advertising system and method may include an advertising component for generating qualified leads in response to a lead request. The advertising component may be configured to receive the lead request including user-selected pre-screening inquiries and generate an interactive advertising unit for engaging responders to an advertising message. The advertising unit may interact with responders based at least in part on the selected pre-screening inquiries to collect responder information. The advertising component may use responder information to evaluate and validate the responders based on criteria defined by a lead requestor. The advertising component may identify potential matches with lead requestor offers or services in real-time. The qualified leads generated by the advertising component may then be offered to the lead requestor. | 09-18-2014 |
20140289037 | Local Advertising Responses - A computer-implemented method managing telephonic connections is disclosed. The method includes transmitting from a computer server system, for display on an electronic communication device, an advertisement from an advertiser; receiving from the electronic communication device a request to be connected telephonically with the advertiser; automatically playing a predetermined audio message after connecting telephonically with the advertiser; and connecting the electronic communication device telephonically with the advertiser after playing the predetermined audio message. | 09-25-2014 |
20140289038 | CONVERSION ATTRIBUTION FOR EARNED MEDIA - Tracking a path to conversion by receiving, in relation to an engagement of a first computer user with a first computer-hosted media object, an identifier associated with the first computer user and an identifier associated with the first computer-hosted media object, receiving, in relation to an engagement of a second computer user to a second computer-hosted media object, the identifier associated with the first computer user, an identifier associated with the second computer user, and the identifier associated with the first computer-hosted media object, and associating with the engagement of the first computer user to the first computer-hosted media object, a conversion event associated with the second computer user. | 09-25-2014 |
20140297401 | SHAPING ALLOCATIONS IN SEARCH ADVERTISING AUCTIONS - Methods and systems are provided that include bidding techniques for use with online advertising auctions. Methods and systems are provided relating to bidding for display of an advertisement, where the allocation of serving opportunities for advertisement slots takes into account competing bids associated with advertisers. A highest bid associated with an advertiser is allocated all the serving opportunities of one of the advertisement slots. The remaining bids associated with advertisers are allocated serving opportunities between the remaining slots based on various factors, such as historical online advertising bidding and delivery information and performance metric information. | 10-02-2014 |
20140297402 | Methods and Systems for Promoting and Tracking Digital Offers across Multiple Devices - The present invention provides a method for promoting and tracking digital offers, initiated and displayed on one device, intended for use on another device. The method comprises the steps of: promoting plurality of digital offers through data communication network, providing a user with an interface for browsing data communication network while using a first device to select one digital offer and initiate transmission of an offer message including a hyperlink to the digital offer by providing unique communication identifier, associating between the selected digital offer and the transmitted message, transmitting the offer message with hyperlink of the digital offer to the second device, using the user provided unique communication identifier and receiving feedback message of the user activation or usage of the digital offer at a second device from an application program of the second device with the association to the selected digital offer. | 10-02-2014 |
20140304066 | SYSTEM AND METHOD FOR BEHAVIORAL SEGMENT OPTIMIZATION BASED ON DATA EXCHANGE - System and method for automatic definition and tuning of user segment combinations used for targeted advertisement and marketing. Automated analysis and feedback modules may provide, ad hoc, optimized market segments definitions that maximize the conversion ratio for advertisements. The system and method may optimize of segment data based on a learning-running process built around a data exchange within a real-time bidding (RTB) media exchange system. In identifying qualified combinations for segments on-going loops or iterations may analyze the correlation between the performance of an advertisement or “creative” and user data, based on a set of parameters. As a part of data segmentation, embodiments of the present invention find combinations of parameters that may predict lift. Segment combinations are optimized by, for example combining a segment combination with one or more other segment combinations and/or dividing a segment combination into two or more different combinations. | 10-09-2014 |
20140310093 | DYNAMIC REALLOCATION OF CONTENT ITEM BLOCKS - Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. The method includes receiving a request for content for a block and determining a variable number of content items to be responsive to the request, including determining an efficiency for each of a number of permutations of allocations of eligible content items. The efficiency is a summation of individual values associated with content sponsors proposed to be included in the block for a given permutation. A price is established to be charged to each content sponsor associated with a permutation having a highest efficiency. The establishing includes, for each position in a determined highest efficiency permutation: determining a total increase of efficiency associated with all other content sponsors when removing a content sponsor associated with a given position. The eligible content items associated with the determined permutation are provided. | 10-16-2014 |
20140310094 | ADVERTISING OPTIMIZATION FOR MOBILE TELEPHONY - A bidding system on a network between suppliers of advertising space in web content for mobile telephones on the one hand, and advertisers on the other hand, to supply advertising space with advertisements included therein to mobile phone users at content download time, bidding being carried out per content page per user download. The bidding system operates by determining real time sales related to a given advertisement campaign; determining a proportion of those real time sales to be applied to the advertising space currently being downloaded; presenting the proportions as bids; selecting a best bid; and allowing the advertisement campaign corresponding to the selected bid to use the advertising space currently being downloaded. The publisher who is providing the advertising slot may continue to be paid on a per click basis. | 10-16-2014 |
20140316883 | SYSTEM AND METHOD FOR ATTRIBUTING MULTI-CHANNEL CONVERSION EVENTS AND SUBSEQUENT ACTIVITY TO MULTI-CHANNEL MEDIA SOURCES - This paper presents a practical method for measuring the impact of multiple marketing events on sales, including marketing events that are not traditionally trackable. The technique infers which of several competing media events are likely to have caused a given conversion. The method is tested using hold-out sets, and also a live media experiment for determining whether the method can accurately predict television-generated web conversions. | 10-23-2014 |
20140324571 | System and method for selecting and rendering content - System, methods, and computer-readable medium allow rendering content items based on social features. A computer-implemented method includes obtaining social features corresponding to a user identifier, wherein the social features are generated based on behavior data of other user identifiers associated with the user identifier; generating predicted click-through rates (pCTR) of the content items based on the social features; and obtaining content items based on the pCTR for rendering at a terminal. | 10-30-2014 |
20140330640 | CONVERSION TRACKING FOR INSTALLATION OF APPLICATIONS ON MOBILE DEVICES - An application executing on a mobile device, such as an application associated with a social networking system provides a link to install a third-party application. The link may be presented in an advertisement, and the link is used to retrieve data comprising a client application for execution by the mobile device. To track installations, the client application stores an indication that the client application was installed in a shared memory location on the mobile device, as native applications do not have access to cookies. A social networking application executing on the mobile device retrieves the indication the client application was installed from the shared memory location and communicates it to a social networking system for storing in a user profile. | 11-06-2014 |
20140337122 | GENERATING RETAIL PROMOTION BASELINES - A system for generating a retail promotion baseline receives sales data for a target product. The sales data reflects sales for the target product that occurred during a first time period and a second time period, the first time period occurring before the promotion, and the second time period occurring after the promotion. The system exponentially weights the sales data. The sales data reflect sales which occurred closer to the promotion is weighted more heavily than the sales data reflecting sales which occurred further from the promotion. The system calculates the retail promotion baseline based upon the exponentially weighted sales data. The retail promotion baseline corresponds to an amount of sales for the product absent the promotion for the product. | 11-13-2014 |
20140337123 | SYSTEM AND METHOD FOR ADAPTIVE USE OF GEOFENCE PARAMETERS - A method is provided for ascertaining the proximity of a mobile technology platform to a location. The method includes comparing the percent overlap of a first geofence associated with the mobile technology platform with a second geofence associated with the location; if the percent overlap is greater than a predetermined threshold value T | 11-13-2014 |
20140344049 | System and Methods for Using a Revenue Value Index to Score Impressions for Users for Advertisement Placement - A system and methods are disclosed for creating and using a revenue value index to score impressions and users for purposes of determining fair pricing for advertisement (“ad”) placement or to provide analytics and information to publishers for future use. The revenue value index may be configured to evaluate data obtained or acquired from first-party, publisher platforms and/or third-party platforms or other data sources for the purpose of valuing either ad impressions or the users engaging the websites on which ads are likely to be placed. The revenue value index may be utilized for either providing value information to entities (for example, publishers) or for measuring the value of ad impressions or users for use in determining fair pricing in real-time auctions conducted for ad placement. | 11-20-2014 |
20140344050 | HARNESSING LARGE DATA SOURCES TO DEFINE A MOBILE USER'S REAL-TIME CONTEXT THEN DETERMINING AND DELIVERING HIGHLY RELEVANT MOBILE MESSAGES BASED ON THAT CONTEXT - Embodiments described herein relate generally to receiving information from a mobile device and selecting content to be provided to that mobile device based on the received information. An audience may be identified that is to include the mobile device and/or a user thereof based on the information received from the mobile device. The identified audience may be associated with a campaign. Accordingly, content also associated with the campaign may be identified. This content may be sent to a mobile device associated with the user. A relevancy value may be calculated to indicate whether the content should be provided to the mobile device. If the relevancy value does not meet or exceed a predetermined threshold, then the content may not be provided to the mobile device. Other embodiments may be described and/or claimed. | 11-20-2014 |
20140351041 | METHODS OF TRACKING DOWNLOADS AND USAGE OF SOFTWARE APPLICATIONS - A method performed by at least one computing device that associates advertisement selections (e.g., clicks) with installations of software applications that are the subject matter of the advertisements. The method includes receiving and storing user click information indicating that a user has selected an advertisement associated with a software application. The user click information comprises first device information and identifies an advertisement provider. The method also includes receiving application installation information indicating that the user has installed the application. The application installation information comprises second device information. The application installation information is matched with the stored user click information based at least in part on the first and second device information. A credit for the installation is assigned to the advertisement provider. The method may also include receiving event information indicating an in-application event has occurred within the application, and assigning a credit for the event to the advertisement provider. | 11-27-2014 |
20140351042 | SYSTEMS AND METHODS FOR MANAGING AND TRACKING RECOMMENDATION/PURCHASE RELATIONSHIPS - A transaction tracing system that includes a seller, a buyer, and several recommenders using an internet enabled device that can track and store all data associated with the chain of recommendations that lead to a discrete transaction. The tracing system, through the internet enabled device of the buyer enables a full tracking of the recommending events leading to a fully consummated transaction. | 11-27-2014 |
20140358671 | SYSTEM AND METHOD FOR DETECTING FRAUDULENT ADVERTISEMENT ACTIVITY - A system and methods are provided for detecting fraudulent activity associated with advertisements, such as impression fraud (e.g., instigating excessive numbers of ad impressions), click fraud (e.g., clicking on or simulating clicking on excessive numbers of ad impressions), CTR fraud (e.g., higher than normal CTR and number of clicks) and conversion fraud (e.g., converting or simulating the conversions of excessive numbers of ad impressions). Converting an ad may entail completing a form, initiating a file download or taking other action after clicking on the ad. User activity that involves serving an ad or user interaction with an ad is monitored, and the rates of such activity are measured—such as rates at which ad requests are made, rates at which impressions are clicked on, and rates at which ads are converted. When a pattern of activity is deemed fraudulent, a fraud detection signal is issued. | 12-04-2014 |
20140358672 | MONITORING CONVERSIONS AND FEE DETERMINATION OF ONLINE ADVERTISEMENTS USING A SOCIAL NETWORKING SYSTEM - When the social networking system selects an advertisement for presentation to the user by a client device, a content identifier associated with the selected advertisement is stored in an advertisement history associated with the user. When the user performs a conversion event associated with the selected advertisement, the social networking system receives a content identifier and a user identifier from a client device used that performed the conversion event and retrieves the user's advertisement history. If the retrieved advertisement history includes a content identifier for the selected advertisement matching the content identifier received from the client device and a time between the conversion event and providing the selected advertisement to the client device is less than a threshold time period, a fee is determined for presentation of the selected advertisement. | 12-04-2014 |
20140358673 | MONITORING CONVERSIONS AND FEE DETERMINATION OF ONLINE ADVERTISEMENTS USING A SOCIAL NETWORKING SYSTEM - A group of social networking system users are associated with a holdout group for an advertisement. Users in the holdout group are not presented with the advertisement. When the advertisement is selected for presentation to a user, the social networking system presents the advertisement to the user if the user is not in the holdout group. However, if the user is in the holdout group, alternative content is presented to the user. If a user performs a conversion event associated with the advertisement via a client device, the social networking system determines a fee for an advertiser if the advertisement was presented to the user. The fee may be adjusted based on differences between conversion events by users in the holdout group for the advertisement and by users not in the holdout group. | 12-04-2014 |
20140358674 | SYSTEMS AND METHODS FOR TRACKING MOBILE ADVERTISING DISPLAYS - Methods for tracking a mobile advertising display configured to mount to a bicycle having one or more identifying indicia associated with the display are described. The methods include the steps of coupling a mounting mechanism and a display to the bicycle, operating the bicycle in a location where the display can be viewed by pedestrian, bicycle, and/or motorized traffic, and collecting indicia data from consumers. In some examples, the methods further include analyzing effectiveness of advertising parameters based on the indicia data collected from consumers and adjusting advertisement based on the analysis. In other examples, the methods include paying a cyclist based on the collected indicia data. | 12-04-2014 |
20140358675 | CLICK DETECTION METHOD, APPARATUS AND SYSTEM - A click detection method, apparatus and system is provided. An embodiment includes a method that receives a request from a client destined for a server and a unique identifier for the client. The method also includes generating a representation of the unique identifier, and forwarding the representation of the unique identifier and the request to the server. | 12-04-2014 |
20140358676 | METHODS AND APPARATUS TO DETERMINE AN ADJUSTMENT FACTOR FOR MEDIA IMPRESSIONS - Examples to determine media impressions are disclosed. An example method includes determining an exposure of first media, wherein the exposure occurs after a cookie identifier is received at a computing device, wherein the cookie identifier is received from a database proprietor, determining a first panelist identifier associated with the exposure based on the cookie identifier, determining a second panelist identifier associated with the exposure based on a determination of a user identity by a panelist meter associated with the computing device, determining an adjustment factor by comparing the first panelist identifier and the second panelist identifier, determining a number of impressions of second media from data logged by the database proprietor, the data logged in response to requests transmitted to the database proprietor in response to clients accessing the second media, and applying the adjustment factor to the number of impressions to determine an adjusted number of impressions. | 12-04-2014 |
20140358677 | SYSTEMS AND METHODS FOR TARGETING AD IMPRESSIONS - The present disclosure includes a system, method, and article of manufacture for targeting ad impressions. A list of customer records may be transmitted to a service provider system that identifies a matched customer and installs a cookie on a web client associated with the matched customer. The system may further receive a campaign request from a merchant and transmit the campaign request to the service provider system which may add a flag to the cookie based on the campaign request as well as instruct a media buyer system to bid on an ad impression for the matched customer based on the flag. The system may further receive an expenditure associated with the matched customer who received the ad impression and compare the expenditure to an expenditure associated with a customer who did not receive targeted ad impression but fits parameters associated with the campaign request. | 12-04-2014 |
20140365296 | CROSS-DEVICE CONVERSION ESTIMATES - Systems and methods for cross-device conversion estimates determine an observed number of cross-device conversions based on different sets of devices being logged into the same online accounts. The observed cross-device conversions are extrapolated out based on a percentage of one set of devices having logged into the same accounts as the second set of devices. | 12-11-2014 |
20140365297 | SYSTEMS AND METHODS FOR TARGETING AD IMPRESSIONS - The present disclosure includes a system, method, and article of manufacture for targeting ad impressions. A list of customer records may be transmitted to a service provider system that identifies a matched customer and installs a cookie on a web client associated with the matched customer. The system may further receive a campaign request from a merchant and transmit the campaign request to the service provider system which may add a flag to the cookie based on the campaign request as well as instruct a media buyer system to bid on an ad impression for the matched customer based on the flag. The system may further receive an expenditure associated with the matched customer who received the ad impression and compare the expenditure to an expenditure associated with a customer who did not receive targeted ad impression but fits parameters associated with the campaign request. | 12-11-2014 |
20140372204 | Automatically Applying Tracking Codes to Electronic Content Published Via a Social Media Service - Systems and methods for are provided for automatically applying a tracking code to content items accessible via a social media service. In one embodiment, a method is executed by a processor. The processor generates a tracking code identifying a marketing campaign. The processor publishes the content item via the social media service with a link to an electronic content source and the tracking code. The processor generates analytics based on the tracking code. The analytics track multiple interactions with the electronic content source originating from the link to the electronic content source included with the content item as published via the social media service. | 12-18-2014 |
20140372205 | SYSTEMS AND METHODS FOR SELECTING AND SERVING CONTENT ITEMS BASED ON VIEW PROBABILITY - A system may select and serve content items based on a view probability. The view probability may be determined using a view probability predictive model and one or more current viewability variables. Based on the determined view probability output by the view probability predictive model, a content item may be selected and served. A script may be included with or otherwise associated with the data output to effect presentation of the selected content item. The script outputs data indicative of whether the served content item is viewed on a display of a device. The script may output data indicating that the served content item is viewed when at least a predetermined percentage of the pixels of the served content item are within a viewable region for a period of time. A served content item may be determined to not have been viewed if a predetermined period of time elapses. | 12-18-2014 |
20140372206 | SYSTEMS, METHODS AND COMPUTER PROGRAM PRODUCTS FOR FACILITATING DISPLAY OF CONTENT WITHIN APPLICATION PROGRAMS EXECUTING ON ELECTRONIC DEVICES - An application program interface (API) is operably associated with application programs executing on an electronic device and enables the application programs to retrieve, store, and display content. The API enables application programs to communicate with other application programs and to send/retrieve content to/from other application programs. In addition, the API is configured to perform various event accounting functions. A gateway communicates with an electronic device application program via the API and is configured to retrieve content from a content server in response to receiving requests from the application programs. The gateway is configured to serve content retrieved from the content server to the electronic device, as well as to other servers and/or devices. Methods, apparatus, and computer program products are provided for dynamically selecting advertisements for use within user-requested content wherein the advertisements are stored locally within a user client device. | 12-18-2014 |
20150012352 | CREDITING IMPRESSIONS TO ADVERTISEMENTS IN SCROLLABLE ADVERTISEMENT UNITS - An online system presents a scrollable advertisement unit including multiple advertisements to a user. The scrollable advertisement unit presents one or more advertisements in a display area, and allows a user to navigate through the advertisements in the scrollable advertisement unit to display different advertisements in the display area. One or more rules for crediting an impression to an advertisement in the display area are applied, and a tracking mechanism associated with the advertisement in the display area is loaded if at least one rule is specified. Loading the tracking mechanism identifies an impression of its associated advertisement. | 01-08-2015 |
20150019326 | SYSTEMS AND METHODS FOR A MERCHANT PAYMENT CARD MARKETING LABORATORY - In one embodiment, a system is configured to receive a market analysis request regarding customers having a partnership card account associated with a financial service provider and a merchant. The system may determine one or more online behavior characteristics of the customers and access data associated with financial transactions of the customers from the financial service provider. The system may further determine analysis results responsive to the received market analysis request based on at least the determined one or more online behavior characteristics and the accessed financial transactions of the customers. The system may further generate a report indicating at least the determined analysis results. | 01-15-2015 |
20150019327 | METHODS AND APPARATUS TO DETERMINE IMPRESSIONS USING DISTRIBUTED DEMOGRAPHIC INFORMATION - An example method involves receiving, at a first internet domain, a first request from a client device, the first request indicative of access to media at the client. The first request includes identifying information identifying the media. A substitute value is generated at the first internet domain, the substitute value corresponding to the identifying information and obfuscating an identity of the media. If the client is not known, a response including the substitute value in place of the identifying information is sent from the first internet domain to the client. The response instructs the client to send a second request to a second internet domain, the second request includes the substitute value to hide the identity of the media within the second internet domain. If the client is known, an impression of the media is logged without sending the second request to the second internet domain. | 01-15-2015 |
20150019328 | ADVERTISING IN A NEXT-DOOR NEIGHBORHOOD SOCIAL NETWORK METHOD, APPARATUS, AND SYSTEM - Disclosed are a method and a system of advertising in a next-door neighborhood social network. The method verifies that a user lives at a location that is associated with a current address where the user is living. A social network page of the user is created once verified in an online neighborhood social network. A message is distributed in a specified range of a distance away from the user to a geographic vicinity around the user originating the message. Permission of access in the neighborhood of the online neighborhood social network associated with the user is automatically determined. The user is permitted to submit a delisting request associated with a profile data. An access is segregated such that only a verified individual is able to view information. Neighbors in the neighborhood are notified regarding an event, an advertisement, and a promotion in their area based on radius for notification. | 01-15-2015 |
20150025961 | METHOD AND SYSTEM FOR ONLINE MARKETING MEASUREMENTS - Method and system for online marketing measurements relating to a web shop website and associated advertising websites. Item data related to items for sale from the web shop website is received, the item data is tagged and the tagged item data is disseminated to the associated advertising websites. Furthermore, sales data associated with an actual sale of an item is received from the web shop website, and view data including the tagged item data associated with a view on the associated advertising websites is received from the associated advertising websites. From the received sales data and view data a route is determined of consecutive touch-points on the associated advertising websites and web shop website resulting in the actual sale, and the contribution of each touch-point to the actual sale is calculated. | 01-22-2015 |
20150039417 | METHOD, COMPUTER SYSTEM AND DEVICE FOR DETERMINING EFFECTIVENESS OF AN ONLINE ADVERTISEMENT - A method is disclosed for determining effectiveness of an online advertisement displayed on a first network page. The advertisement refers to at least one of an online shop, a product and a service offered by an online shop. The method include the steps of selecting a group of network users and presenting the online advertisement to a first number of users of the group of network users requesting the first network page, not presenting the online advertisement to a second number of users of the group of users requesting the first network page, assessing each user of the first number of users and of the second number of users with respect to at least one criteria and based on results of the assessment of the users, determining the effectiveness of the online advertisement on the first network page by comparing the user assessment results for the first number of users with the user assessment results for the second number of users. | 02-05-2015 |
20150039418 | CONTENT ITEM DISTRIBUTION BASED ON USER INTERACTIONS - Methods, systems, and apparatus for content item distribution based on user interactions. In one aspect, a method includes identifying a set of conversion events associated with a content item provider, each conversion event having a corresponding device identifier; identifying, for each conversion event, a number of pre-conversion interactions that i) occurred prior to the conversion event, and ii) are associated with a device identifier that corresponds to the conversion event; generating, for the content item provider, a conversion profile specifying a portion of the conversion events that are associated with different pre-conversion interaction values; and generating, based on the conversion profile, a bid profile specifying different bid values for different pre-conversion interaction values, a difference between the different bid values being based on a difference between the portion of the conversion events that are associated with the different pre-conversion interaction values corresponding to the different bid values. | 02-05-2015 |
20150051967 | MEDIA USAGE MONITORING AND MEASURMENT SYSTEM AND METHOD - Media monitoring and measurement systems and methods are disclosed. Some embodiments of the present invention provide a media measurement system and method that utilizes audience data to enhance content identifications. Some embodiments analyze media player log data to enhance content identification. Other embodiments of the present invention analyze sample sequence data to enhance content identifications. Other embodiments analyze sequence data to enhance content identification and/or to establish channel identification. Yet other embodiments provide a system and method in which sample construction and selection parameters are adjusted based upon identification results. Yet other embodiments provide a method in which play-altering activity of an audience member is deduced from content offset values of identifications corresponding to captured samples. Yet other embodiments provide a monitoring and measurement system in which a media monitoring device is adapted to receive a wireless or non-wireless audio signal from a media player, the audio signal also being received wirelessly by headphones of a user of the monitoring device. | 02-19-2015 |
20150051968 | Integrated Architecture for Performing Online Advertising Allocations - An improved architecture including system and methods for online advertising placement that provide possibly defaulting advertisement tags the opportunity to serve an advertisement ahead of a lower value tag that is guaranteed to fill, resulting in higher CPMs (i.e., Cost Per Mille) for web publishers. The system and methods are configured to deterministically render an advertisement impression from a list of possibly defaulting advertisements in a JavaScript-enabled web browser. The knowledge of the complete outcome of such an “ad chain” at render-time significantly reduces complexity and latency in the supporting ad server. The system and method centers around a novel JavaScript approach to detect when an advertisement has been loaded but not defaulted. Additionally, the system and methods integrate the network and RTB demand channels by looking at all demand sources simultaneously and selecting the buyer from within the user's browser, and address predictive pricing to further enhance the online advertising placement process. | 02-19-2015 |
20150051969 | ADVERTISEMENTS IN VIEW - A technique is provided to determine whether a region within a web page is viewable to a user through a browser window. Often, browsers will only show part of a web page at given time, creating a difficulty in establishing whether a region of the web page, which may be an advertisement for example, is in view. This is addressed by providing one or more test features within the region, rendering the web page, monitoring a behavioural characteristic of the test features and determining whether the region is in view based on the monitored behavioural characteristic, wherein the behavioural characteristic varies according to whether the test feature is currently being displayed. One example of a behavioural characteristic is a frame progression rate. Browsers will typically redraw elements of a web page at a higher rate if they are currently in view through the browser window, and this characteristic can therefore be used to determine whether the test feature, and thus the region, is in view. The present invention finds particular utility where the region contains an advertisement, as it allows an advertiser to discover whether the advertisement has been seen by users. | 02-19-2015 |
20150058116 | IN-MARKET CLASSIFICATION FOR ONLINE CONTENT ITEM PLACEMENT CAMPAIGNS - At least one aspect is directed to identifying in-market activity for content placement as part of an online content item placement campaign. A data processing system can determine renderings of online documents by an end user computing device within a time period, and can classify the online documents into a top level subject matter category. At least one of a plurality of sub-categories of the top level subject matter category can be identified as an in-market category that includes some of the online documents. A number of renderings of the plurality of online documents during the time period, and a number of conversions associated with the renderings can be determined A score can be assigned to the end user computing device based on the number of renderings and the number of conversions. Based on the score, the end user computing device can be classified as in-market or out of market. | 02-26-2015 |
20150066631 | SCALABLY CALCULATING STATISTICS ASSOCIATED WITH ACTION PERFORMANCES - A method for scalably calculating statistics associated with action performances includes obtaining action performance data for one or more entities, where the action performance data comprises at least a number of times each of the one or more entities performed an action during one or more time segments, wherein the action satisfies a user specified criteria. The method also includes generating, based on the obtained action performance data, a data structure including one or more values that are organized according to a number of time segments that have elapsed between an action performance and a most recent previous action performance. Systems and machine-readable media are also provided. | 03-05-2015 |
20150066632 | SYSTEMS, METHODS, AND MEDIA FOR IMPROVING TARGETED ADVERTISING - Described are computer-based systems, computer-implemented methods, and non-transitory computer-readable media for improving the targeting of advertising in a publishing platform by utilizing payment card transaction data in concert with publisher data. | 03-05-2015 |
20150066633 | DYNAMIC TELEPHONE NUMBER ASSIGNMENT - Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for dynamic telephone number assignment. A method includes: providing a content item to a user device, the content item including a control for initiating a call to a content sponsor associated with the content item; assigning a telephone number from a pool to the content item; receiving a control interaction indication; facilitating a connection between the user and the content sponsor based on the interaction; storing an association between a user identifier, the telephone number, and a content sponsor identifier such that future calls from the user to the telephone number can be routed to the content sponsor, even after the telephone number has been returned to the pool; and linking a content item impression with the connection such that a report can be generated that shows an effectiveness of the content item impression. | 03-05-2015 |
20150066634 | SYSTEM, A METHOD AND A COMPUTER PROGRAM PRODUCT FOR OPTIMALLY COMMUNICATING BASED ON USER'S HISTORICAL INTERACTIONS AND PERFORMANCE DATA - Provided is a system for communication, including: a non-transitory processor configured to: (a) determine a group of messages including a plurality of optional messages for a user in response to obtaining of user identification information identifying the user; (b) obtain performance information for each one of plurality of optional messages; (c) obtain historical interactions data pertaining to interactions which are included in a series of user interactions, where at least one of the interactions of the series includes communication of digital media over a network connection to the user; and (d) select an elect message out of the plurality of optional messages based on the historical interactions data and on the performance information; and a communication interface operable and configured to transmit information of the elect message over a communication channel. | 03-05-2015 |
20150066635 | Method and process for registration, creation and management of campaigns and advertisements in a network system - The presented invention is a method for an advertising sponsor user, using a client computer, or mobile device to be able to register, login and create zip code related local sponsor advertisements, with small advertisements for creating interest in the offers, that link to bigger advertisements with an embedded shopping cart. When a user creates the advertisements, they can upload their images, and create their type for the offers in the same interface form and the advertisements are instantly created and able to be published immediately throughout a network. Utilizing zip codes allows the system to use an intelligent smart decision engine, to make decisions of where advertisements and campaigns should be displayed as related to registered users locations. Also past performance and past advertisement information is utilized by the present invention to make appraisal value judgments as to the value of advertisements for sale, and campaign values for sale. | 03-05-2015 |
20150066636 | SYSTEMS AND METHODS OF ATTRIBUTING AND COMPENSATING ACQUISITION OF INFLUENTIAL USERS IN A SOFTWARE APPLICATION - Systems and methods are provided for determining which users of an application are particularly influential, and for compensating acquisition of the influential users accordingly. User influence is determined by tracking user interactions, and by determining a number of unique interactions and duplicate interactions to generate a social influence score for the users. Credit is provided to one or more parties attributed with acquiring the user, and the amount of credit is based on the social influence score for the user. | 03-05-2015 |
20150066637 | Real-Time Mobile Multi-Media Content Management System For Marketing, Communication and Engagement - A real-time mobile multi-media content management and communications system for marketing and engagement. The system comprises a processor, a storage and instructions for a multi-media user interface module, a multi-media content collection module, and a multi-media templating module, a communications module, where the modules provide a user with real-time multi-media content management to market and engage third parties. | 03-05-2015 |
20150073892 | SYSTEMS AND METHODS FOR OPENING AN APPLICATION ASSOCIATED WITH AN ADVERTISEMENT - Systems and methods for launching an advertised application to perform an intent are provided. An advertisement for an application is created, and an intent (such as playing indicated media) is associated with the advertisement. Upon interacting with the advertisement on an end user computing device, the application is launched and passed the intent for processing, if the application is installed on the end user computing device. If the application is not installed on the end user computing device, the application is downloaded and installed on the end user computing device, and the intent is provided to the application upon the first execution of the application for processing. | 03-12-2015 |
20150073893 | SYSTEMS AND METHODS OF TRACKING CONVERSIONS BY LOCATION - Systems and methods for generating advertising conversions based on a physical location of an end user computing device are provided. An advertisement is presented using an end user computing device, and an ad impression record is generated. The location of the end user computing device is then monitored and compared to a geofence associated with the advertisement. The location may be monitored by the end user computing device itself or by a tracking system. Once the geofence area is entered and any other conditions associated with the geofence are satisfied, an ad conversion record is generated. | 03-12-2015 |
20150081421 | ADVERTISING UNIT VIEW AREA - A system may generate a view area based on a field of view of an advertising unit, a sight distance from the advertising unit and a view direction associated with the advertising unit; identify a set of road segments that fall within the view area of the advertising unit; and associate the advertising unit as being viewable to mobile subscribers of a network service provider traversing the identified set of road segments. The system may further receive a request for a report including information regarding an audience available to the advertising unit over a period of time; query a data warehouse for aggregate subscriber data associated with locations of the set of road segments over the period of time; and generate the report regarding the audience for the ad unit over the period of time based on the retrieved aggregate subscriber data. | 03-19-2015 |
20150081422 | SERVICE PROVIDING APPARATUS AND SERVICE PROVIDING METHOD - A service providing apparatus includes a plan receiving unit, a calculating unit, and a service providing unit. The plan receiving unit receives plan information indicating a plan of content planned by a content creator. The calculating unit calculates the number of predicted views that is a predicted value of the number of times at which the content is viewed by a user. The service providing unit presents the number of predicted views calculated by the calculating unit and the plan information received by the plan receiving unit, and provides an auction service in which a bid target is a right to display an advertisement on the content. | 03-19-2015 |
20150081423 | Method and System for Tracking User Engagement on Multiple Third-Party Sites - A system for multichannel marketing includes a redirect link that takes the place of an ordinary link to a landing page in an advertisement or interest page. A consumer activating the link is redirected momentarily to a server maintained by a marketing services provider. A cookie on the consumer's device is used to link data about this consumer to other data about the consumer that is maintained by the marketing services provider. The consumer data is held in an area where no personally identifiable information (PII) is maintained. The system allows a marketer to better track multichannel marketing efforts and to analyze the results of multichannel marketing without comprising the privacy of consumers. | 03-19-2015 |
20150088637 | INFORMATION PROCESSING SYSTEM, INFORMATION PROCESSING METHOD, AND NON-TRANSITORY COMPUTER READABLE STORAGE MEDIUM - An information processing system includes an image acquisition unit that acquires a captured image corresponding to a field of view of a user. The information processing system includes an advertisement detection unit that detects an advertisement viewed by the user from the captured image. The information processing system includes a storage unit that stores therein information of the detected advertisement in association with the user. | 03-26-2015 |
20150088638 | SYSTEMS AND METHODS FOR DETERMINING QUALITY OF IDENTIFIERS FOR ATTRIBUTION - Activity on computing devices may be tracked based on identifiers such as IP addresses. However, tracking systems may not be informed of which IP addresses uniquely identify end user computing devices, and which IP addresses are instead shared by multiple end user computing devices. Embodiments of the present disclosure provide systems, methods, and/or computer-readable media that store instructions for assigning quality scores to tracked identifiers, which may then be used to determine which identifiers are useful for tracking purposes and which are not. | 03-26-2015 |
20150095141 | METHOD, APPARATUS, AND COMPUTER PROGRAM PRODUCT FOR FACILITATING MARKETING BETWEEN BUSINESSES - A method, apparatus and computer program product are provided for facilitating a marketing interlock between businesses. Two or more businesses may enter into a co-marketing campaign in which a sponsoring entity funds an advertisement of a sponsored entity on a third party advertising system, such as a search engine. Marketing content of the sponsoring entity is inserted on the website of the sponsored entity. Traffic originating on the third party advertising system may therefore first be driven to the sponsored entity's website, and subsequently to the sponsoring entity's website, thereby achieving a mutually beneficial co-marketing relationship. Marketing relationships among complimentary businesses based on provided service and location may also be facilitated according to the methods provided. | 04-02-2015 |
20150095142 | ENGAGEMENT MODE MARKETPLACE WITH ADJUSTED PRICING BASED ON ENGAGEMENT PERFORMANCE - A system and method for creating a marketplace on a computing system that allows advertisers to bid for different modes of engagement with consumers that show an interest in the goods or services offered by the advertisers. If the consumer engages with the advertiser via one of the engagement modes, the advertiser is charged the bid amount pertaining to that mode subject to certain modifications of the bid amount. One of the modifications to the bid amount is based on a performance index that is calculated by the system. The performance index attempts to estimate the present value of engagement opportunities provided to the advertiser based on historical conversion information associated with prior engagement opportunities that were provided by a publisher. Once calculated, the performance index is used to adjust the bid amount to arrive at the actual price to be paid by the advertiser for the corresponding engagement. | 04-02-2015 |
20150106191 | Adjusting Reserve Prices For Advertisements Presented To Social Networking System Users - A social networking system dynamically adjusts a number of advertisements presented to a user along with organic content items by modifying a minimum bid amount associated with advertisements eligible for presentation to the user. Increasing the minimum bid amount decreases the number of advertisements presented to the user while decreasing the minimum bid amount increases the number of advertisements presented to the user. An engagement score measuring the user's estimated interaction with a content feed including organic content items without advertisements and an engagement score measuring the user's estimated interaction with a content feed including organic content items and advertisements are determined. A target score is determined based on the engagement scores, and a difference between the target score and a threshold value is used to modify a minimum price of advertisements eligible for presentation to the user. | 04-16-2015 |
20150106192 | IDENTIFYING POSTS IN A SOCIAL NETWORKING SYSTEM FOR PRESENTATION TO ONE OR MORE USER DEMOGRAPHIC GROUPS - To promote an object maintained by a social networking system, an advertiser identifies the object to the social networking system. Based on the user interaction with one or more posts associated with the object, the social networking system selects one or more candidate posts from the one or more posts. Promotion efficacies of each candidate post for a group of users having one or more common demographic characteristics are determined and a candidate post is selected based at least in part on the promotion efficacies. The selected candidate post may be identified to the advertiser or presented to additional users having the common demographic characteristic by the social networking system. | 04-16-2015 |
20150106193 | METHOD AND SYSTEM FOR AUTOMATICALLY GENERATING AND TRANSMITTING COMMUNICATIONS ACROSS MULTIPLE SOCIAL MEDIA PLATFORMS - Methods and systems are disclosed regarding an enterprise management platform that may manage a business' daily activities. The platform may generate a communication based on a first set of preferences of an administrative user and an advertisement based on a second set of preferences of administrative user. The platform may transmit the advertisement based on the second set and the communication based on the first set via one or more social media platforms. Further, the platform may receive an indication that a customer user has visited the web page and has activated a remarketing code. The platform may also determine the occurrence of an event selected by an administrative user to trigger a communications process. The platform may then generate a communication based on the determination and preferences of an administrative user. Further, the platform may transmit the communication via direct messaging of one or more social media platforms. | 04-16-2015 |
20150112794 | System And Process For Cloud Based Conversion Tracking - A system and process are provided for a cloud based conversion tracking due to multimedia content files, including advertisements, where the multimedia content provider is not required to modify the provider's website to achieve the conversion tracking, which occurred by the user at client side clicking on a multimedia content file and causing an action considered as a conversion by the provider of the multimedia content. | 04-23-2015 |
20150120436 | SYSTEMS, METHODS, AND COMPUTER-READABLE-MEDIA FOR DETERMINING A MULTILOCATION PREDICTED CLICK-THROUGH RATE FOR ADVERTISEMENTS - Provided are systems and methods for determining a multilocation predicted click-through rate (pCTR) for advertisements. The multilocation pCTR may be used to select and rank advertisements for advertisement auctions presented to potential advertisers. The multilocation pCTR may be based on a set of locations and probabilities for an estimation of a user's location, such by internet protocol (IP) address geolocation. The multilocation pCTR for an advertisement and a location set may then be determined from the single location pCTR for each location of the location set and the probability associated with each location. | 04-30-2015 |
20150120437 | SYSTEMS AND METHODS OF RANKING A PLURALITY OF CREDIT CARD OFFERS - Prescreened credit card offers, such as offers for credit cards that a particular potential borrower is likely to be granted upon completion of a full application, are ranked based on expected values of respective prescreened offers. The expected value of a prescreened credit card offer may represent an expected monetary value to one or more referrers involved in providing the prescreened offer to the borrower. Thus, the referrer may present a highest ranked credit card offer to a potential borrower first in order to increase the likelihood that borrower applies for the credit card offer with the highest expected value to the referrer. Depending on the embodiment, the expected value of a credit card offer may be based on a combination of a bounty associated with the offer, a click-through-rate for the offer, and/or a conversion rate for the offer, for example. | 04-30-2015 |
20150120438 | SYSTEMS AND METHODS FOR AN INTEGRATED AND FRICTIONLESS CALL TRACKING SERVICE - The field of the invention relates to systems and methods for operation of a call tracking service, and more particularly to systems and methods that provide a call tracking service that does not require landing pages operated by the advertisers and still provide granular visibility into the actual ad impressions. In a preferred embodiment, the system includes a call tracking server system, a webserver, an advertiser system coupled to a public network and accessible to one or more users. The call tracking server system includes a database that stores user profile data associated with the one or more users. The system is configured to provide one or more URLs that replace one or more URLs supported by the advertiser system, create a user profile storing data received from and related to the user and the device operated by the user, provide a tracking number, acting as an identifier, for display at a device operated by a user, forward call from the user to the advertiser system, and update the user profile with information relating to the call. | 04-30-2015 |
20150127449 | SYSTEMS AND METHODS FOR OPTIMIZING MARKETING DECISIONS BASED ON VISITOR PROFITABILITY - Marketing is facilitated based on a profitability prediction. A merchant optimizes offers to a website visitor based on predicted profit for potentially offered items. The profitability predication can be deployed to determine incentives to marketing affiliates, and to determine bids for search terms when the merchant uses a paid search bid manager. Information specific to a site visitor is used to predict a profitability metric for specific items that can be offered to that visitor. | 05-07-2015 |
20150134445 | INTELLIGENT MATCHING OF ADVERTISEMENT TO CONTENT - A system and method for presenting advertising is implemented by an advertisement server having a database of products organized in a hierarchy of themes, an interface module web server configured to analyze content of a web page to identify one or more themes of the web page, and a user terminal configured to access the web page and configured for presenting advertisements from the database that have themes matching the web page themes. | 05-14-2015 |
20150142557 | User Engagement-Based Contextually-Dependent Automated Pricing for Non-Guaranteed Delivery - A method for adjusting pricing for advertisements of non-guaranteed delivery (“NDG”) advertising auctions includes retrieving dwell time information for users that engage advertisements streamed to the users in a display content stream. The method aggregates the advertisements into different groups according to display context (such as advertisement category, viewing device, product in which the advertisement is streamed, etc.) and computes short-click ratios of advertisements in each group based on a short-click threshold assigned to the group and the user dwell time information for the group. The method further determines average dwell time by users on advertisements in respective groups. The method adjusts pricing of the advertisements of a group for NGD bidding based on the short-click ratio and average dwell time of the group, to favor groups having higher dwell times and lower short-click ratios. Prices may be dynamically adjusted across different contexts based on user engagement information. | 05-21-2015 |
20150142558 | CONTENT DISTRIBUTION SYSTEM - A content distribution system includes a content storage part that stores at least information, which corresponds to a subarea inside a specific area as content, a sales volume information-acquiring part that acquire sales volume information, a sales volume information storage part that stores the sales volume information, a distribution request-receiving part that receives a distribution request for a content, a distribution permission-determining part that determines whether a distribution of a content is permitted, a content-selecting part that selects the content to be distributed to the mobile electronic device, a content-distributing part that distributes the selected content, a distribution performance storage part, and a contribution point-calculating part that calculates a contribution point of the content distribution service. | 05-21-2015 |
20150149275 | QUASI-PROPORTIONAL ALLOCATION OF COMBINATION ITEMS FOR SERVING IN AN ONLINE AUCTION-BASED MARKETPLACE - Methods and systems are provided that can include value-based quasi-proportional allocation of combinations of online content items, such as online advertisements, for potential serving on Web pages. Combinations may be assembled and valued. A highest valued or otherwise qualified subset of combinations may be identified for serving. Combinations of the highest valued subset may be allocated for serving, and served, in accordance with a value-based quasi-proportional allocation scheme. | 05-28-2015 |
20150149276 | DYNAMIC MACHINE-READABLE CODES - A method for determining a condition under which a sign has been viewed includes receiving a uniform resource locator from a user endpoint device, where the uniform resource locator is embedded in a machine-readable code displayed on the sign, and extracting information from the uniform resource locator, where the information describes the condition under which the sign was viewed by a user of the user endpoint device. A method for transmitting information describing a condition under which a sign is currently viewable includes generating the information describing the condition under which the sign is currently viewable and inserting the information in a uniform resource locator, where the uniform resource locator is embedded in a machine-readable code displayed on the sign. | 05-28-2015 |
20150149277 | Systems and Methods for Tracking Advertisement Efficacy Under Consumer Transactions - A technique for tracking advertisement efficacy using consumer transactions is disclosed. An information tracking agent maintains and stores information related to users identified by a unique identifier. A user is presented with an online/offline advertisement. An information tracking agent records and stores the advertisement transaction. When a user performs a transaction for purchase of goods or service that are the subject of the advertisement, the information tracking agent identifies the user with the unique identifier and the matching agent matches the user transaction with the displayed advertisement. The system automatically tracks the effectiveness of the advertisements displayed to users without requiring consumer action, beyond the purchase/transaction, in response to the displayed advertisement. In another embodiment, the system automatically tracks user location with a GPS and dynamically displays advertisements on billboards connected to the information tracking agent. | 05-28-2015 |
20150302466 | DATA DETERMINATION METHOD AND DEVICE FOR A THERMODYNAMIC CHART - The present disclosure discloses a method and a device for determining data in a thermodynamic chart. The method for determining data in a thermodynamic chart comprises: acquiring the thermodynamic chart of a webpage; acquiring a coordinate clicked by a user on the webpage and the data of an event, wherein the event is triggered by the click, and the data of the event is data corresponding to the event; and determining the data of the event corresponding to the coordinate in the thermodynamic chart. In the present disclosure, the data of an event corresponding to a point on the thermodynamic chart can be determined as each coordinate clicked by a user and the data of an event trigged by the click are acquired after the thermodynamic chart of a webpage is acquired, thus, the accuracy of a webpage data analysis is improved. | 10-22-2015 |
20150310483 | DETERMINING APPLICATION CONVERSIONS - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for content presentation. In one aspect, a method includes receiving a request for sponsored content; determining a sponsored content item to provide in response to the request, the sponsored content item being associated with a particular application; providing the sponsored content item for display on a user device; receiving data indicating that the sponsored content item has been selected on the user device; generating and returning a cookie to the user device, the cookie including a cookie identifier associated with the sponsored content item; receiving the cookie identifier in response to a user launch of the application; and logging a conversion event for the sponsored content item using the cookie identifier. | 10-29-2015 |
20150310484 | System and Method for Tracking User Engagement with Online Advertisements - Methods and systems for tracking a user's engagement with an object on an electronic page, such as an ad, are provided. An electronic page have an associated ad is loaded in an application, such as a browser or another native application, on a user computing device. The user computing device determines whether the user is actively engaged with the electronic page while the ad is in view on the display of the user computing device. When a reporting condition is met, the user computing device transmits data representing the result of the determinations obtained over a reporting period to an external computing device. The functionalities for tracking the user's active engagement with the ad can be provided by an ad-tracking code embedded in a webpage retrieved from a publisher's website, or by a component or module of a native application installed on the user computing device. | 10-29-2015 |
20150310485 | SYSTEMS AND METHODS FOR ATTRIBUTION OF ACTIONS WITHOUT UTILIZING PERSISTENT CLIENT-SIDE STORAGE OR CROSS-PROCESS COMMUNICATION - Systems and methods for attributing actions on an end user computing device to an advertising publisher without using persistent storage or cross-process communication on the end user computing device are provided. In some embodiments, multiple types of credit for a single application installation may be provided to multiple advertising providers. Credit for attributed installs, install assists, and non-windowed install contributions may be provided. In some embodiments, credit may be adjusted after an initial processing of a conversion based on information received after the initial processing of the conversion, while still maintaining consistency in summary reports. | 10-29-2015 |
20150310657 | DISPLAY DEVICE VIEWER GAZE ATTRACTION - Examples relating to attracting the gaze of a viewer of a display are disclosed. One example method comprises controlling the display to display a target object and using gaze tracking data to monitor a viewer gaze location. A guide element is displayed moving along a computed dynamic path that traverses adjacent to a viewer gaze location and leads to the target object. If the viewer's gaze location is within a predetermined divergence threshold of the guide element, then the display continues displaying the guide element moving along the computed dynamic guide path to the target object. If the viewer's gaze location diverts from the guide element by at least the predetermined divergence threshold, then the display discontinues displaying the guide element moving along the computed dynamic guide path to the target object. | 10-29-2015 |
20150317695 | SYSTEM AND METHOD FOR THE PRESENTATION OF ADVERTISEMENTS - A system and method for the presentation of advertisements is present. According to one embodiment, a number of impressions of an advertisement message are presented over a computer network such as the Internet to a variety of viewer computers. Depending on the actions taken by the viewers (e.g., whether the Viewer selects the advertising message and accesses a web-link to the advertiser's web-site), bonus exposure (e.g., an additional number of impressions provided to the viewers) of the advertising message is given. | 11-05-2015 |
20150317696 | SYSTEM AND METHOD FOR THE PRESENTATION OF ADVERTISEMENTS - A system and method for the presentation of advertisements is present. According to one embodiment, a number of impressions of an advertisement message are presented over a computer network such as the Internet to a variety of viewer computers. Depending on the actions taken by the viewers (e.g., whether the Viewer selects the advertising message and accesses a web-link to the advertiser's web-site), bonus exposure (e.g., an additional number of impressions provided to the viewers) of the advertising message is given. | 11-05-2015 |
20150324838 | Systems and Methods for Evaluating Effectiveness of Campaigns Through Use of Transaction Amount Markers - Systems and methods for evaluating effectiveness of campaigns are disclosed. One exemplary method includes identifying a promotional campaign offered by a merchant during an offer period including an offer of a commodity at a predetermined price, and compiling a first set of payment accounts based on each payment account including a transaction to the merchant at the predetermined price within the offer period. The method also includes correlating the first set of payment accounts to a second set of payment accounts based on at least one identifying criteria associated with transactions to the payment accounts during a correlation period, which is different than the offer period. The method further includes generating and storing a comparison between the first set of payment accounts and the second set of payment accounts for transaction data during the offer period, to thereby indicate an effectiveness of the campaign. | 11-12-2015 |
20150332310 | PREDICTION OF ADVERTISEMENT REACH BASED ON ADVERTISER SPECIFIED BID AND/OR BUDGET AMOUNTS - An advertising system predicts advertisement reach for a received advertisement request based on an advertiser-specified bid amount and a specification of a target audience. The system samples the target audience, and for each sampled user of the target audience, accesses a recent impression history to obtain costs or bids associated with recent advertisement impressions. The system compares the advertiser-specified bid amount in the received advertisement request to costs or bid values associated with successful advertisement impressions, for each sampled user, in order to determine whether the received advertisement request would have won a bid auction for each given sampled user to successfully reach each given sampled user. An estimated aggregate reach for the sampled users is computed and extrapolated to the targeted user population to estimate a total reach of the advertisement content for the target audience. | 11-19-2015 |
20150332314 | SELECTING ORGANIC CONTENT AND ADVERTISEMENTS FOR PRESENTATION TO SOCIAL NETWORKING SYSTEM USERS BASED ON USER ENGAGEMENT - A social networking system dynamically adjusts a number of advertisements presented to a user along with organic content items by modifying a ranking including organic content items and advertisements. Partial engagement scores are generated for organic content items based on an expected amount of user interaction with each organic content item, and scores are generated for advertisements based on expected user interaction and bid amounts associated with each organic content item. An engagement score measuring the user's estimated interaction with a content feed including organic content items without advertisements and an additional engagement score measuring the user's estimated interaction with a content feed including organic content items and advertisements are determined from the partial engagement scores and the scores. A difference between the additional engagement score and the engagement score modifies a conversion factor used to combine expected user interaction and bid amounts to generate advertisement scores. | 11-19-2015 |
20150332315 | Click Through Ratio Estimation Model - Methods and systems for establishing a click-through rate estimation model. A computing device may extract basic characteristics corresponding to a current language channel associated with a server provider. The computing device may combine the basic characteristics to obtain a combination characteristic. The computing device may further obtain an effective high-order characteristic based on the basic characteristics and the combination characteristic and calculate a weight of the effective high-order characteristic. The computing device may generate the CTR estimation model by applying a CTR equation to the weight corresponding to effective high-order characteristic. The implementations may not be limited by human factors, therefore achieving high efficiency in establishing CTR estimation models and high accuracy of the CTR estimation model. | 11-19-2015 |
20150332316 | SYSTEM AND METHOD FOR UNIFYING USER-LEVEL DATA ACROSS DIFFERENT MEDIA PLATFORMS - A system and method for unifying user-level data across a plurality of media platforms are provided. The method includes receiving user-level data events from the plurality of media platforms, wherein each event relates to at least one online advertisement viewed by a plurality of users; processing the received user-level data events to detect a group of user-level data events related to the same user of the plurality of users; combining user-level data from each group of user-level data events related to the same user; assigning a unique user identifier to the combined user-level data to result in a unified user-level data related to a particular user; and storing the unified user-level data in a database, thereby providing consistent user-level data across the plurality of media platforms. | 11-19-2015 |
20150339702 | INTEGRATED MEDIA PLANNING AND BUYING - Integrated media planning and buying systems and methods are provided. Integrated media planning and buying systems and methods can include integrated media planning and buying. The integrated media planning and buying systems and methods can facilitate creation and management of an advertising campaign, including locating placements which match an advertising campaigns goals, facilitating the purchase of placements, and providing the media plan to an advertising server to serve advertisements associated with the advertising campaign. | 11-26-2015 |
20150339703 | CONTINGENT FEE ADVERTISEMENT PUBLISHING SERVICE PROVIDER FOR INTERACTIVE TV MEDIA SYSTEM AND METHOD - A purchase-transaction-settled online consumer referral and reward system and method using real-time specific merchant sales information is provided for the advertising publishing industry. The system provides a pay per transaction platform that allows advertising publishers to monetize interactive and/or broadcast media advertising by tracking and linking ad acceptance events to consummated consumer purchases. | 11-26-2015 |
20150339716 | ONLINE CLASSIFIED WEBSITE FOR SPECIFIC GEOGRAPHIC REGIONS AND METHOD FOR MARKETING THE SAME - A computer implemented method for operating an online classified advertisement which includes creating a plurality of online classified websites, each website corresponding to a specific geographic location and having a corresponding administrator, embedding each online classified website with a code including identification information corresponding to the administrator and a targeted advertising program, selling advertising rights of each website to a website manager, the website manager selling advertising space on each purchased website to a business merchant located in the specific geographic location, measuring online web traffic for each website, calculating first profits generated based on the embedded code and the measured online web traffic for each website, transmitting the first profits to the administrator identified in the identification information, calculating second profits generated based on the measured online web traffic and the sold advertising space for each website, and transmitting the second profits generated to the website manager. | 11-26-2015 |
20150339727 | PROMOTION CONTENT DELIVERY WITH MEDIA CONTENT - The present application discloses a method for providing promotion content. A server provides to a client device media content and a sequence of closed caption (CC) messages that are synchronized with the media content. Two consecutive CC messages are separated by a blank duration that is marked by a blank mark and lasts for a predetermined length of time. The client device is configured to detect the blank mark and generate a request for promotion content that includes at least a user identification for identifying a user of the client device. Upon receiving the promotion content request, the server determines user preferences associated with the user identification, and further identifies a promotion content item according to the user preferences. The promotion content item is provided to the client device for concurrent display with the media content during the blank duration between the corresponding two consecutive CC messages. | 11-26-2015 |
20150348093 | ADVERTISEMENT IMPRESSION INVENTORY MANAGER - A social networking system determines a predicted supply of ad impressions over a future period of time for social networking system users based on past viewing information of advertisements presented to the users during a prior time period. Based on the predicted supply of ad impressions, the social networking system manages advertisement campaigns including ad requests received from advertisers. The social networking system determines whether the predicted supply of ad impressions is sufficient to satisfy criteria associated with an advertising campaign and provides feedback to an advertiser associated with the advertising campaign indicating whether the predicted supply of ad impressions contains sufficient unallocated expected ad impression opportunities to satisfy criteria associated with the advertising campaign. | 12-03-2015 |
20150348094 | METHOD AND SYSTEM FOR ADVERTISEMENT CONVERSION MEASUREMENT BASED ON ASSOCIATED DISCRETE USER ACTIVITIES - Methods, systems, and programming for advertisement conversion measurement. In one example, a request of serving an advertisement is received. The advertisement is provided to a user on a mobile device. A first identifier is generated based, at least in part, on an attribute related to the mobile device. Information related to a plurality of online activities that are associated with the advertisement is received. Each of the plurality of online activities is performed on a mobile device. A second identifier for each of the plurality of online activities is generated based, at least in part, on the attribute related to the corresponding mobile device. At least one online activity from the plurality of online activities is identified by matching the corresponding second identifier with the first identifier. A measure of serving the advertisement is determined based on the identified at least one online activity. | 12-03-2015 |
20150348095 | MEASURING ADVERTISING EFFECTIVENESS - Measuring advertising effectiveness is disclosed. Attribute data included in a first user profile may be used to select a second user profile that is substantially similar to the first user profile. First behavior information may be determined based at least in part on an association between the first user profile and a location associated with an advertising content data. The first user profile may include an indication of exposure to the advertising content data and the second user profile does not. Second behavior information may be determined based at least in part on an association between the second user profile and the location. An advertising effectiveness value may be generated based at least in part on the first behavior information and the second behavior information. | 12-03-2015 |
20150348119 | METHOD AND SYSTEM FOR TARGETED ADVERTISING BASED ON ASSOCIATED ONLINE AND OFFLINE USER BEHAVIORS - Methods, systems, and programming for targeted advertising and conversion measurement. In one example, first information related to an online activity of a user is received. The online activity is associated with a first attribute to be used to identify the user. Second information related to an offline activity of the user is received. The offline activity is associated with a second attribute to be used to identify the user. A connection between the online activity and the offline activity of the user is then identified by matching the first attribute with the second attribute. A profile of the user is obtained based, at least in part, on the identified connection. A request of serving an advertisement is received. The user is selected from a plurality of users based on the profile of the user and information related to the request. The advertisement is provided to the user. | 12-03-2015 |
20150356597 | Correlating Online Content Distribution to Offline Activity - Example processes may include identifying online activity associated with content from a content provider; determining a first set of identification information, where the first set of identification information identifies users corresponding to the identified online activity associated with the content from the content provider; transmitting the first set of identification information to a first service and receiving, in return, a second set of different identification information; transmitting items of the second set of different identification information to a second different service and receiving, in return, aggregated offline transaction information corresponding to a set of transactions for users that are included in the second set of different identification information; attributing transactions indicated by the aggregated offline transaction information; and providing a report to the content provider that is based on the aggregated offline transaction information. | 12-10-2015 |
20150356633 | ADJUSTING QOS LEVELS FOR ADVERTISEMENTS BASED ON USER ANALYTICS - A device may be configured to store advertisement control information for an advertisement. The advertisement control information may indicate a target demographic for the advertisement. The device may receive the advertisement to be provided to a user device via an operator network. The device may receive user information that indicates a demographic of a user of the user device. The device may determine a quality of service level with which to provide the advertisement to the user device. The quality of service level may be determined based on the target demographic and the demographic of the user. The device may provide the advertisement to the user device, via the operator network, at the determined quality of service level. | 12-10-2015 |
20150363822 | SPLITTING A PURCHASE PANEL INTO SUB-GROUPS - A method for acquiring and processing product purchase data for purchase of a product includes defining a product class encompassing the product; designating sub-groups of a panel including an exposed sub-group and a control sub-group and a time period of a product purchase study, the exposed sub-group comprising panelists provided with first advertisements related to the product, the control sub-group provided with second advertisements not including the first advertisements; receiving, by the processor, first product purchase data for the product and first advertisements watched data from panelists of the exposed sub-group for items of the product class; performing, by the processor, a first correlation the first product purchase data and the first advertisements watched data to determine an existence of a connection between watching the first advertisements and purchasing the product; receiving, by the processor, second product purchase data for the product from the control-subgroup; and performing, by the processor, a second correlation of the second product purchase data and the first correlation results. | 12-17-2015 |
20150363823 | SYSTEM AND METHOD FOR DETERMINING ASSOCIATIONS BETWEEN USERS AND MULTIPLE COMMUNICATION DEVICES - In accordance with a method for determining a likelihood that two or more communication devices are associated with a common user, clickstream data from a plurality of clickstream events is received from each of a plurality of communication devices in response to a web page being loaded by each of the communication devices. The clickstream events received over a period of time are arranged into a datastream such that each of the datastreams contains clickstream events from only a single communication device. Based on the clickstream data in the clickstream events, potentially matching pairs of datastreams are identified that contain clickstream events from a common user using different communication devices. A statistical analysis is performed on the potentially matching pairs of datastreams in accordance with a statistical model in order to determine a likelihood that each of the potentially matching pairs of datastreams contain clickstream events from a common user. | 12-17-2015 |
20150363824 | Method and System for Tracking Advertisement Effectiveness - A method and system for tracking advertisement effectiveness is provided as a means to increase the efficiency of advertising campaigns. The method and system accomplishes this by combining consumer demographic and purchasing data signals with advertisement exposure data signals to control the allocation of advertising campaign resources. | 12-17-2015 |
20150371258 | METHODS, PRODUCTS AND SYSTEMS FOR MANAGING INFORMATION - Methods, products and systems for managing information comprise a computer-based information warehouse comprising information files provided to a user on-demand. Each information file is assigned a unique identification (ID) code. Entry of ID code into code input device results in automatic execution of corresponding information file from the information warehouse to a computer in communication with both input device and information warehouse. A function menu enables user-selection of one or more options relating to said information file. Methods, media and systems for monitoring activity relating to each file of the information warehouse. | 12-24-2015 |
20150379558 | DETECTING UNINTENTIONAL USER INPUT TO MOBILE ADVERTISEMENTS - Some embodiments of the invention provide techniques for identifying unintentional input to a mobile advertisement. Unintentional user input may be identified by determining a time interval between events (e.g., two events) relating to the user's interaction with the mobile advertisement, and comparing the time interval to a threshold time interval (e.g., a predetermined, static threshold time interval). If the time interval is shorter than the threshold time interval, then the user's input is determined to be unintentional. If the user's input is determined to be unintentional, then statistics relating to serving of the ad may be adjusted accordingly, so that the unintentional input does not skew ad performance metrics, and does not cause the advertiser to bear unnecessary costs. | 12-31-2015 |
20150379559 | APPLICATION INSTALLATION CONVERSION AND IDENTIFICATION - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for detecting and utilizing conversion data are disclosed. In one aspect, a method includes receiving an indication of a user interaction with an advertisement presented at a user device; receiving a user identifier corresponding to the user device; determining that the first application was installed on the user device, based at least in part on a device identifier of the user device being received with installation data corresponding to the installation; receiving, from a second application installed on the user device, (1) the user identifier and (2) the device identifier of the user device; determining, based on receipt of the user identifier and device identifier from the second application that the installation of the first application is attributable to the user interaction. | 12-31-2015 |
20150379560 | METHODS AND APPARATUSES TO SELECT COMMUNICATION TRACKING MECHANISMS - Methods sad apparatuses to select tracking mechanisms for the performance determination of advertisements. One embodiment includes: selecting one reference type from a plurality of reference types; and determining a reference of the selected type, the reference to be embedded in m advertisement, to count communication leads generated from the advertisement. In one embodiment, the advertisement is to be charged according to a performance measure based on communication leads generated from the advertisement. For example, a price for the advertisement cart be specified by a party for which the advertisement is to be presented. For example, the advertisement can be charged in response to a voice communication responding to the advertisement. In one embodiment, the plurality of reference types correspond to different mechanisms to track communication leads generated from the advertisement. | 12-31-2015 |
20150379561 | ADVERTISEMENT CONTENT PROVIDING APPARATUS AND ADVERTISEMENT CONTENT PROVIDING METHOD - An advertisement content providing apparatus receives moving body information for specifying a moving body and route information for specifying a route, from a business operator of moving body and selects at least one of advertisement contents to be provided, from at least two or more advertisement contents based on a profit efficiency determined by multiplying a click rate for the moving body, a click rate for the route and a bid price of an advertiser. According to this configuration, by using past achievements and distributing only advertisement suitable to a destination of the moving body and display unit of advertisement contents, it is possible to reduce distribution costs of the moving body which is difficult to have constant access, and increase a click rate of the advertisement. | 12-31-2015 |
20160012474 | METHOD AND SYSTEM FOR IDENTIFYING INFLUENCERS FROM TRANSACTION DATA | 01-14-2016 |
20160012551 | Apparatus and Application Server for Providing a Service to a User | 01-14-2016 |
20160027040 | DETERMINING CONTRIBUTIONS OF VARIOUS USER INTERACTIONS TO A CONVERSION - An online system maintains information describing user interactions with advertisements and other content. Additionally, the online system maintains various types of information identifying users and confidence values associated with each type of information identifying users that provide a measure of the likelihood of a type of information identifying a specific user. Example types of information identifying a user include an online system identifier, a client device identifier, and an application identifier. When the online system receives information indicating a user has performed a conversion, the online system retrieves interactions associated with at least one type of information identifying the user. An attribution model is applied to the retrieved interactions to determine contributions of various interactions to the conversion, accounting for the confidence values associated with types of information identifying the user associated with various interactions. | 01-28-2016 |
20160027041 | SYSTEM, METHOD AND COMPUTER PROGRAM PRODUCT FOR FRACTIONAL ATTRIBUTION USING ONLINE ADVERTISING INFORMATION - Embodiments disclosed provide technical details on fractional attribution using online advertising information. More specifically, embodiments disclosed herein use historical data to determine one or more conditional probabilities and assign credit weights to given events. In this way, fairer and more accurate attribution of conversions to particular events may be assigned. | 01-28-2016 |
20160027056 | Online To Offline Commerce Merchant Advertising - A system for merchant advertising can be utilized to enable merchants to dynamically advertise products and services to consumers based on the consumers' location, time, and/or intent and through the consumer's mobile or non-mobile computing device. Consumers can submit queries for products, services, and/or merchants via various search engine(s), search engine application(s), and/or merchant portal application(s) to indicate intent. An offer module can determine if a consumer's location is within a predetermined offer radius for merchant offers and if so, display the relevant merchants and merchant offers to the consumer. The offer module may display merchant offers that are currently active. Consumers wishing to redeem an offer may approach the merchant to complete the transaction. An analytics engine can track consumers' views, transactions, and other activity with respect to the merchants and offers. | 01-28-2016 |
20160034947 | ASSESSING THE IMPACT OF SEARCH RESULTS AND ONLINE ADVERTISEMENTS - An aspect of the present invention relates to tracking and analyzing a computer user's behavior after viewing a particular search result or a particular advertisement to assess the impact of having viewed the search result or advertisement. | 02-04-2016 |
20160034948 | SYSTEM AND METHOD FOR FRACTIONAL ATTRIBUTION UTILIZING USER-LEVEL DATA AND AGGREGATE LEVEL DATA - Embodiments provide fractional attribution using aggregate-level information as well as user-level data. For example, aggregate data may be used to determine marginal conversion probabilities for individual attributes within each channel. For channels that have user-level data, the marginal conversion probabilities may be determined using user-level data associated with converted users and aggregate-level data associated with non-converting users. Different channels may have different attributes and the channels may be weighted, in one embodiment, via a causal analysis using instrumental variables. Each conversion path may be characterized by a set of attributes. Additionally, each conversion path may have touch points. The marginal conversion probabilities for the attributes may be combined to produce an importance weight for each touch point on a converting path. These importance weights can be normalized across the touch points on the converting path to obtain attribution results. | 02-04-2016 |
20160035014 | DATABASE DRIVEN COMPUTER SYSTEMS PROVIDING REAL-TIME UPDATABLE GRAPHICAL USER INTERFACES TO TRACK REAL-TIME VALUE OF MEDIA AIRINGS - In some embodiments, the present invention is directed to database driven computer systems providing real-time updatable graphical user interfaces to track real-time value of media airings, including: a specifically programmed server; a database accessible by the server, where the server includes a plurality of modules configured to perform: electronically and periodically obtaining media data, web tracking transaction data, call center transaction data, and fulfillment transaction data; associating, in real time, media data records of airings of creatives to fulfillment transaction records by matching records among database tables having media data, web tracking transaction data, call center transaction data, and fulfillment transaction data; continuously calculating, in real-time, a current value of a particular airing of a particular creative; and displaying a graphical user interface, including real-time updated look-up items, outputting one or more real-time report based at least on the continuously calculating the current value of the particular airing. | 02-04-2016 |
20160042387 | ADVERTISEMENT IMPRESSIONS AND CUSTOMER TRANSACTION CORRELATION FOR ADVERTISEMENT VALIDATION - Embodiments of the invention are directed to a system, method, or computer program product for providing feedback and validation of advertising and marketing campaigns. The invention receives advertisement impressions by customers, thus detecting advertisements that the customer has viewed. Furthermore, the invention retrieves transactional data associated with transactions made by the customer. The invention then correlates or matches the advertisement impressions and transactional data to determine products, services, or merchant transactions that were associated with advertisements viewed by the customer. The invention identifies a time frame between the advertisement impression and the transaction and generates data associated with the successfulness of advertising and marketing campaigns. | 02-11-2016 |
20160042388 | TRACKING AND ANALYZING MOBILE DEVICE ACTIVITY RELATED TO MOBILE DISPLAY CAMPAIGNS - When an in-app event, which may be any activity that occurs within a mobile application, is performed, a server may receive in-app data including a device identifier associated with a device from which the in-app event originated. The server may generate all permutations of the received device identifier, including all hashed versions of the device identifier, and store all device identifiers associated with the device in a data record. Any other click events with click data including a device identifier that matches any of the device identifiers in the data record can be recognized as originating from the same device. Hence, mobile activity may be tracked to the actual device at which the activity occurred, despite existing device identifier fragmentation. This can enable more effective analysis, such as click fraud analysis and click path analysis, of click traffic for display campaigns. | 02-11-2016 |
20160042406 | METHODS AND APPARATUSES FOR PAY FOR DEAL ADVERTISEMENTS - Methods and apparatuses for advertising where the advertisement performance is determined via tracking the deals made as a result of communication leads generated from the advertisements. One embodiment includes: providing an advertisement containing a communication reference to a customer on behalf of a party; providing a connection via the reference for real time communications between the customer and the party; and charging an advertisement fee in response to an action of a predetermined type being performed by the customer (or an agreement between the customer and the party being reached) as a result of the real time communications. | 02-11-2016 |
20160044093 | ELECTRONIC SYSTEM WITH CUSTOM NOTIFICATION MECHANISM AND METHOD OF OPERATION THEREOF - An electronic system includes: a control unit configured to: generate a media content for presenting on a device including a subcontent based on a content template, which includes a configurable element, determine a user information for identifying the device within a context, and update the subcontent with the configurable element, which is adjusted based on the media content and the context, and a communication interface, coupled to the control unit, configured to communicate the subcontent for presenting on the device. | 02-11-2016 |
20160048869 | ATTRIBUTING IN-STORE VISITS TO MEDIA CONSUMPTION BASED ON DATA COLLECTED FROM USER DEVICES - A system and method for attributing in-store visits to exposure to advertisement (“ad”) impressions associated with an ad campaign are disclosed. The system gathers impression data and uses that data to identify users who were exposed to the ad impressions. The system then uses location data, activity information and in some instances beacon data points reported by mobile devices of the impression users to determine if the impression users visited a target place during a conversion window. Based on the impression users who were exposed to the ad impressions, the system establishes a control group of users who were not exposed to the ad impressions to perform quasi-experimental analyses to assess whether the ad impressions had any impact on changing the impression users' physical in-store visitation behavior. | 02-18-2016 |
20160055521 | METHODS, SYSTEMS, AND MEDIA FOR REVIEWING CONTENT TRAFFIC - Methods, systems, and media for review content traffic are provided. In accordance with some embodiments of the present invention, a method, implemented on a processor, for reviewing advertisement placement on webpages is provided. The method can include: receiving a plurality of uniform resource locators (URLs) relating to the placement of a plurality of advertisements associated with an advertiser; obtaining, for the plurality of URLs, a plurality of images and a plurality of advertisement traffic and rating information relating to each of the plurality of URLs, wherein each of the plurality of images shows the placement of an advertisement on the page accessed by a URL; presenting a traffic display that includes the plurality of images for the plurality of pages, wherein the plurality of images are user selectable; and, in response to selecting one of the plurality of images, presenting the advertiser with the advertisement traffic and rating information for a URL corresponding to the selected image and providing the advertiser with an opportunity to provide feedback information for the rating information associated with the URL. | 02-25-2016 |
20160055533 | RESPONSE GENERATION DEVICE, RESPONSE GENERATION METHOD, AND NON-TRANSITORY COMPUTER READABLE STORAGE MEDIUM - A response generation device according to the present invention includes a determination unit and an output control unit. The determination unit determines the trend in progress of user interaction between an interactive agent system and the user. The interactive agent system outputs a response message to an input message. The output control unit controls the output so as to output a response message in accordance with the trend in progress of the user interaction determined by the determination unit. Thus, the response generation device can output a message appropriate for the user. | 02-25-2016 |
20160063539 | METHODS AND APPARATUS TO ASSOCIATE TRANSACTIONS WITH MEDIA IMPRESSIONS - Methods and apparatus to associate transactions with media impressions are disclosed. An example method includes transmitting a request for commercial transaction information to a database proprietor, the request including an identifier corresponding to a media impression associated with media presented via a computing device; receiving the commercial transaction information in response to the request, the commercial transaction information comprising data associated with a commercial transaction conducted using an account accessed by the computing device; and associating the media impression with the commercial transaction. | 03-03-2016 |
20160063566 | AUTOMATED LISTS - Categories of items are dynamically generated by analyzing purchasing habits across multiple customers. Product categories showing affinity one with another are grouped together and offered to customers as a bundle. Particular items within bundled categories are selected by analyzing purchasing habits with respect to various customer demographic profile habits. | 03-03-2016 |
20160071144 | USER ACTIVITY ATTRIBUTION - Embodiments are disclosed for attributing user actions to an appropriate referrer. An example system may attribute behavior of a user in an advertiser application of the advertiser to the user's selection of a promotion link presented within a user experience provided by a publisher on a client device. The example system includes a logic machine, a storage machine, and instructions stored within the storage machine executable to receive user click traffic in response to the user selecting the promotion link. The instructions are further executable to generate a token including information relating to the user click traffic, cause the advertiser application to be opened in response to the user click traffic via one or more of an instruction or application identifier that includes the token, and selectively attribute one or more user actions to the user's selection of the promotion link. | 03-10-2016 |
20160071145 | SYSTEM AND METHOD FOR INTEGRAL ASSESSMENT OF THE EFFECTIVENESS OF PROMOTIONAL COMMUNICATIONS - A system for a precise and complete assessment of the effectiveness of promotional communications, integrating, in a single platform, the measurement of the multiple ways a consumer can engage to an ad published in an offline medium. The system includes and integrates one or more entities A of advertisers ( | 03-10-2016 |
20160078474 | APPARATUS AND METHODS FOR MEASUREMENT OF CAMPAIGN EFFECTIVENESS - In some embodiments, a method defines a control group of consumers from a population of consumers that meet a first criterion associated with a promoted entity. The method further includes calculating an aggregate first per-consumer-purchase amount for the promoted entity based on one or more consumer characteristics of the control group. The method further includes defining a test group of consumers from a population of consumers that meet a second criterion associated with the promoted entity, and calculating an aggregate second per-consumer-purchase amount for the promoted entity based on the one or more consumer characteristics of the test group. The method further includes sending a signal indicative of a net purchase value based on a difference between the aggregate first per-consumer purchase amount and the aggregate second per-consumer-purchase amount. | 03-17-2016 |
20160078475 | SYSTEM FOR SELECTIVELY COMMUNICATING PROMOTIONAL INFORMATION TO A PERSON - A system for selectively communicating promotional information to a person, includes a sensing system, a storage device, a controller, and a projection device. The sensing system measures a detectable feature associated with the person sensed by the sensing system and the storage device stores a plurality of promotional segments. The controller uses the measured detectable feature associated with the person for selecting one of the stored promotional segments and causing the projection device to project to the person at the predetermined location the selected promotional segment. | 03-17-2016 |
20160078476 | INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND RECORDING MEDIUM - According to one embodiment, an information processing apparatus includes a data collector which collects a plurality of pieces of data. The information processing apparatus includes a discontinuation determiner which compares, for each data or the whole processing of collecting the plurality of pieces of data, an invested cost that is already invested for data collection and an allowable investment cost that is an upper limit of a cost allowed to be invested for the data collection and, according to a comparison result, determines to discontinue the data collection. The information processing apparatus also includes a content determiner which, when the discontinuation determiner determines to discontinue the data collection, uses the data collected by the data collector up to a point when the discontinuation is determined and determines information relevant to a content to be distributed. | 03-17-2016 |
20160086214 | Method And System For Cloud Funding Using A Web Based Social Network - A social media website which allocates points to participants for a variety of activities by either the participant or by others, who may be other participants. Allocation of points results in rankings of participants, wherein higher ranked participants are allocated more opportunities for accumulating advertising revenue. Ads placed throughout the system's various pages may have their potential conversion value ascribed to designated groups or persons, as the ranked participant desires. Retained revenues may be used by a participant to purchase goods from participating vendors. | 03-24-2016 |
20160086215 | Providing Data and Analysis for Advertising on Networked Devices - Methods, systems, and apparatus, including computer programs encoded on computer storage media, for providing data and analysis for advertising on networked devices. One of the methods includes creating a vector of identifiers representing an ad opportunity. The method includes linking data attributes that describe the ad opportunity to the identifiers. The method includes expressing the data attributes following predefined scheme of hierarchy. The method includes linking a taxonomy describing data attributes. The method includes obtaining outcome measurements of ad events associated with the ad opportunity. The method also includes associating user interaction events with the ad with at least one of the identifiers or data attributes associated with the identifier. | 03-24-2016 |
20160092913 | TIME INTERVAL-BASED STATISTICALLY-INFERRED RESPONSE ATTRIBUTIONS - A time interval-based stimulus is created based upon a statistically-inferred time interval-based response rate. The time interval-based stimulus accounts over time for a proportion of responses that occur without being attributable to other stimuli. A response is retrieved. A time-interval response attribution value is calculated using the time interval-based stimulus and the response by applying a combination of a first response rate model and a second time delay model that weights output of the first response rate model based upon a continuous range of time delays between a minimum and maximum difference in time that separate the time interval-based stimulus and the response. | 03-31-2016 |
20160092914 | EVALUATING PAGE CONTENT TO DETERMINE USER INTEREST - The disclosure is directed to approaches for combining server-side decisions based on user attributes and/or demographics with client-side decisions based on expressed or implied user interests determined based on the contents of a web page being visited by the user. A server is responsive to an occurrence of an operation of a client device at the web page. Processing steps determine particular executable web page content to send to the client device (e.g., where the particular executable web page content is determined in response to a particular client-side operation). The web page is rendered with the aforementioned executable web page content. Server-side processing receives messages that are emitted conditionally, based on the occurrence of a user event. An event log message comprises a portion of the web page, such as a string, indicating or implying user interest. A targeted advertisement is presented to the user based on the user interest. | 03-31-2016 |
20160092915 | METHOD AND SYSTEM OF ENHANCING ONLINE CONTENTS VALUE - A method and a system for enhancing online contents value using optimization of a search engine are disclosed. The present invention indexes contents, generates indexing data, extracts main keywords from the indexing data, summarizes phrases, generates a sitemap containing the indexing data and the keywords and provides the sitemap to search engines such that the present invention has an effect of being capable of more efficiently exposing a user's content through search engines to the public. In addition, the present invention provides a content sitemap to a search engine, performs periodic searching via the corresponding search engine using the keywords extracted from the contents to check a search ranking, and analyzes the search ranking and a connection log of a website generating the corresponding content, to thereby be capable of analyzing an amount of traffic caused per content generator and advertisement effects and profitability per content generator, as well as analyzing an amount of traffic caused per content and advertisement effects and profitability per content. | 03-31-2016 |
20160098745 | METHOD AND SYSTEM FOR MONITORING DELIVERABILITY AND ENGAGEMENT METRICS OF ELECTRONIC MAIL - A system and associated methods allows for better monitoring of email delivery operations through the collection of different types of raw email data. Different data sources may be used, such as virtual personas, seed-based accounts and real subscriber data from ISPs. This raw data is transformed into a common data format. | 04-07-2016 |
20160104191 | PAY AS YOU GO MARKETING CAMPAIGN - A computer-implemented method for managing a campaign within a distributed computer network comprises acts of defining, in a memory of the distributed computer network, a personalized URL (pURL) associated with at least one user-specific advertisement; receiving trigger instructions that identify one or more conditions under which at least one second user-specific advertisement should be sent, wherein the second advertisement is associated with the pURL; sending the pURL associated with the at least one user-specific advertisement; tracking the pURL associated with the at least one user-specific advertisement for at least one trigger defined by the trigger instructions; receiving the trigger; and updating a campaign workflow responsive to the received trigger. | 04-14-2016 |
20160110757 | SYSTEM AND METHOD FOR DETECTING AND CORRELATING INDIVIDUAL ACTION INFORMATION TO MEDIA CONTENT DISTRIBUTION - Provided is a method for correlating individual action information with media content distribution, the method including obtaining data related to a presence of an external terminal relative to an output device providing media content, obtaining identifying information of a user associated with the detected external terminal, and storing, in a memory, data received from another party which indicates an action of the user at a virtual or physical location associated with a product or service presented in the provided media content. | 04-21-2016 |
20160110758 | METHOD AND MOBILE TERMINAL FOR MANAGING ADVERTISEMENT - The present invention relates to a method for displaying contest items within a contest space on a communication terminal. The method comprises storing a plurality of advertising items in a database and determining contest items among the stored advertising items when a search keyword is input from a searcher based on position information of the communication terminal. The method further comprises displaying the contest items for a contest within the contest space on the communication terminal and displaying current contest ranks of the contest items within the contest space during the contest. The contest items are simultaneously displayed within the contest space and each display position of content items within the contest space is randomly changed during the contest for a fair contest. | 04-21-2016 |
20160125453 | ADVERTISEMENT VIEWABILITY DETERMINATION - One or more systems and/or techniques for determining advertisement viewability are described herein. In an example where a webpage comprises a managed container within which an advertisement is populated, view percentage functionality associated with the managed container may be invoked to obtain a stream of viewable percentages of the managed container to determine a viewable percentage of the advertisement. In an example where the webpage comprises an unmanaged container in which the advertisement is populated, a grid may be generated and evaluated to determine a viewable percentage of the advertisement. When the viewable percentage of the advertisement is above a percentage threshold for a duration threshold a viewable impression beacon is generated for the managed container based upon the viewable percentage. The viewable impression beacon may be indicative of viewability of the advertisement (e.g., an amount of the advertisement that may be visible to a user). | 05-05-2016 |
20160132931 | METHOD OF ASSOCIATING ADVERTISEMENTS TO IMAGES - The subject matter describes a computer-implemented method for selecting and displaying advertisements on a webpage, generating, via the server, one or more image tags associated with the image, wherein the one or more image tags are generated according to the analysis performed, providing, via the server, an advertiser user interface associated with an advertiser device for obtaining an advertisement, and at least one associated advertisement tag, and tag bid associated with the advertisement tag, generating, via the server, an advertisement tag score for the at least one advertisement tag, selecting, via the server, an advertisement for display based on the advertisement tag score and, embedding, via the server, the selected advertisement in an advertisement spot of the website and generate a revenue-per-click value to provide payment value when the advertisement is clicked upon by a viewer of the website. | 05-12-2016 |
20160140604 | CUSTOMER TRANSACTION PROMPTING ADVERTISEMENT PRESENTMENT AND IMPRESSIONS - Embodiments of the invention are directed to a system, method, or computer program product for advertisement presentment based on customer transactions at a brick and mortar merchant location. The invention compiles transaction data across a financial institution for transactions with a merchant. The system generalizes the transaction data across the financial institution based on category of product or merchant associated with the transaction. Subsequently, the generalized data may be presented to an advertiser for correlating recent brick and mortar purchases of a customer to advertisements to present to a customer online or offline in the future. Furthermore, the transaction data may include data identifying the specific products purchased by the customer. In this way, the specific product data may match to advertisements previously viewed or presented to a customer. | 05-19-2016 |
20160140605 | Generating Audience Metrics Including Affinity Scores Relative to An Audience - A social networking system receives a selection of user characteristics defining a benchmark audience and a target audience, and generates audience metrics that compare the audiences across a set of user characteristics. These user characteristics include demographics, interests, purchasing activity, and actions on the social networking system. The audience metrics are provided to an advertiser who may select additional user characteristics to refine the benchmark or target audiences. The audience metrics may include an affinity score that compares the audience metrics for a particular type of interaction, and may normalize the frequency of interactions relative to interactions of the audience as a whole. Advertisers may use the defined audiences to establish targeting criteria for an advertisement, and may use existing targeting criteria to seed the selection of an audience. | 05-19-2016 |
20160140606 | METHOD AND SYSTEM FOR IDENTIFYING MOBILE DEVICE ACCORDING TO INFORMATION FEATURE OF APPLICATIONS OF MOBILE DEVICE - The present disclosure provides a method and a system for identifying mobile device according to information feature of applications of the mobile device. In an analysis device, obtaining a first information feature related to a first application and a second information feature related to a second application, wherein the first information feature is corresponding to one of the mobile devices, the second information feature is corresponding to one of the mobile devices. The analysis device compares the degree of similarity between the first information feature and the second information feature, and a comparison result determines whether the corresponding mobile device with the first information feature and the corresponding mobile device with the second information feature are the same mobile device. Thus, the method and the system can identify whether or not certain applications are already installed to the same mobile device. | 05-19-2016 |
20160140607 | DETECTION OF EXIT BEHAVIOR OF AN INTERNET USER - User action in the form of movement of a tracking device on a webpage, represented by cursor gestures on the webpage, is used to detect if a user intends to leave the webpage. Upon detection of an intent to leave the webpage, an advertisement may be displayed to a user. The advertisement may be targeted to the user and/or based on the content the user was viewing on the webpage. | 05-19-2016 |
20160140608 | Distribution of Digital Content Via Community Networking Systems - Described herein are systems, services, and methods for identifying a message for sharing with a number of members of an organization, distributing, to each member of the number of members, an offer to share the message, receiving, responsive to the offer to share, from at least a portion of the number of members, a respective authorization to share the message via a networking community, and causing issuance of the message via the networking community on behalf of each member of the portion of the number of members. After causing issuance of the message, an indication of one or more engagements with the message may be received, and collected information regarding the one or more engagements may be stored. The collected information may be used in preparing a report including the collected information regarding the one or more engagements, and providing the report for review by the organization. | 05-19-2016 |
20160148252 | SYSTEMS AND METHODS FOR ATTRIBUTING PURCHASE EVENTS TO PREVIOUS ONLINE ACTIVITY - Technologies for attributing payment vehicle purchase events to online activity include a profiler computing system for receiving purchase information associated with a purchase event by a purchaser. The profiler computing system compares the received purchase information to a profile data store to identify a purchaser profile associated with the purchaser. Payment vehicle data and a tracking element are associated with the identified purchaser profile. The purchaser profile can be generated based on purchase information associated with an initial purchase event by the purchaser. The profiler computing system determines whether to attribute the purchase event to online activity of the purchaser based on previous online exposure data associated with the tracking element. Other embodiments are described and claimed. | 05-26-2016 |
20160155143 | CONVERSION PATH PERFORMANCE MEASURES AND REPORTS | 06-02-2016 |
20160155144 | METHOD, APPARATUS, AND COMPUTER PROGRAM PRODUCT FOR PERFORMING A RULES-BASED DETERMINATION ON THE SUPPRESSION OF AN ELECTRONIC PRESENTATION OF AN ITEM | 06-02-2016 |
20160162931 | METHODS AND APPARATUS FOR ORDERING ADVERTISEMENTS BASED ON PERFORMANCE INFORMATION - An ordering of advertisements requested by an ad consumer is based on scores generated for the ads. In each case, a score may be a function of at least one performance parameter associated with the ad. The ad consumer may generate presentation information (e.g., a Web page) including advertisements and non-advertisement content (e.g., search results) by (i) accepting the non-advertisement content and advertisements, each of the advertisements including a score, and (ii) combining the non-advertisement content and the advertisements such that relative placements of the advertisements are based on their associated scores. | 06-09-2016 |
20160162932 | ESTIMATING THE REACH PERFORMANCE OF AN ADVERTISING CAMPAIGN - A social networking system receives information describing locations associated with a plurality of its users. Based on information identifying each user and a location associated with each user, the social networking system generates and stores hash values. For example, the social networking system maintains various geo-tiles that each identify geographic areas and generates a hash value based on a user identifier and an identifier of a geo-tile including the location associated with the user. Based on the hash values and locations associated with one or more users, the online system determines a number of unique users associated with locations included in a geographic region. When determining the number of unique users, the online system accounts for a rate at which the online system updates location information associated with various users. | 06-09-2016 |
20160162933 | DISMISS AND FOLLOW UP ADVERTISING - Techniques to allow advertising or other secondary content to be dismissed for later follow up are disclosed. In various embodiments, a user input associated with dismissing a displayed content for later follow up is received. Display of the content item discontinued and a follow up record is stored based at least in part on the indication. The follow up record is used to provide to a user with which the user input is associated a follow up content associated with the dismissed content. | 06-09-2016 |
20160171527 | HANDLING SEARCH QUERIES | 06-16-2016 |
20160189205 | VALIDATION OF BOTTOM-UP ATTRIBUTIONS TO CHANNELS IN AN ADVERTISING CAMPAIGN - A method, system, and computer program product for forming and validating a predictive model. The predictive model is based on empirically-determined data taken from one or more user encounters. A first portion of a set of user data corresponds to a first set of respective users that have performed at least some first conversion activity after experiencing a touchpoint encounter. A second set of user data corresponds to second respective users that have experienced at least one of the touchpoint encounters. The user data from the first portion are parsed to identify characteristics that are used for calculating propensity to convert scores. The cookies and scores are used to generate a predictive model that forms a prediction for a given user to convert. The predictive model is validated by comparing the predictions to empirically-determined conversion data (e.g., taken from the second set of user data). | 06-30-2016 |
20160189206 | MONITORING METHOD AND DEVICE FOR DISPLAY NUMBER OF PICTURES - The disclosure discloses a method and device for monitoring the number of displays of a picture. The method includes: acquiring a target picture; adding a parameter representative of display information of target picture; and monitoring the number of times calling the parameter to obtain the number of displays of the target picture in a webpage. By the disclosure, the problem of incapability of monitoring an advertisement in a picture form in an existing technology is solved, and the effect of making a statistic on the number of displays of an advertisement picture is further achieved. | 06-30-2016 |
20160191699 | Dynamic Telephone Number Assignment - Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for dynamic telephone number assignment. A method includes: providing a content item to a user device, the content item including a control for initiating a call to a content sponsor associated with the content item; assigning a telephone number from a pool to the content item; receiving a control interaction indication; facilitating a connection between the user and the content sponsor based on the interaction; storing an association between a user identifier, the telephone number, and a content sponsor identifier such that future calls from the user to the telephone number can be routed to the content sponsor, even after the telephone number has been returned to the pool; and linking a content item impression with the connection such that a report can be generated that shows an effectiveness of the content item impression. | 06-30-2016 |
20160196574 | Discovery and Mobile device Characteristics based Advertising and Billing Framework | 07-07-2016 |
20160196575 | SALES PROMOTION SYSTEM, SALES PROMOTION METHOD, NON-TRANSITORY COMPUTER READABLE MEDIUM, AND SHELF SYSTEM | 07-07-2016 |
20160196576 | SYSTEMS, DEVICES, AND METHODS OF MEASURING AN ADVERTISING CAMPAIGN | 07-07-2016 |
20160203510 | ACTIVITY AND CONTENT DISCOVERY FOR PERSONALIZED CAMPAIGNS IN AN ENTERPRISE SOCIAL CONTEXT | 07-14-2016 |
20160253700 | SYSTEM AND METHOD FOR AUTOMATED ADVOCATE MARKETING WITH DIGITAL RIGHTS REGISTRATION | 09-01-2016 |
20160379245 | CROSS-DEVICE AND CROSS-CHANNEL ADVERTISING AND REMARKETING - An embodiment of the invention identifies a positive reaction to an advertisement and sends the advertisement to a mobile and/or wearable electronic device of a user. The advertisement can be sent to the mobile and/or wearable electronic device of the user only when the user is within a first threshold distance to a store of the advertiser, the user is within a second threshold distance to a store that is within a third threshold degree of similarity to the advertisement, the user is within the second threshold distance to a store that is within the third threshold degree of similarity to the advertiser, the user is browsing a website of the advertiser, the user is browsing a website that is within a fourth threshold degree of similarity to the advertisement, and/or the user is browsing a website that is within the fourth threshold degree of similarity to the advertiser. | 12-29-2016 |
20160379246 | METHODS AND APPARATUS TO ESTIMATE AN UNKNOWN AUDIENCE SIZE FROM RECORDED DEMOGRAPHIC IMPRESSIONS - Methods, apparatus, systems and articles of manufacture are disclosed to estimate an unknown audience size from recorded impressions for an online media. The estimate of the unknown audience size for the online media is based on a total number of initial impressions and a frequency distribution of recorded demographic impressions across a partial audience size for the online media. The estimate of the unknown audience size is determined by modeling the probability of obtaining the frequency distribution of the recorded demographic impressions across the partial audience for different possible unknown audience sizes in a range of unknown audience sizes and determining an estimate for the unknown audience size by evaluating the models for the different possible unknown audience sizes. | 12-29-2016 |
20160379254 | METHOD AND SYSTEM FOR ENABLING REAL TIME LOCATION BASED PERSONALIZED OFFER MANAGEMENT - The present disclosure relates to a method and a system for enabling real time location based personalized offer management to a customer. In one embodiment, the method identifies a plurality of customers likely visiting the store, and determines a plurality of relevant personalized bars that can be provided to the identified customers. Th.e method further receives real time information about the presence of customers within the store and provides the in-store customers with one or more real time recommendations of offers on products based on the usage of the relevant personalized offers. Thus, the method and system provides personalized promotional offer based on convenience of individual customers, customers interest on different products on real-time within the establishment. Further, the method and system also provides alternate offers to customers present within store and assess the promotional effectiveness of the campaign on a real-time basis. | 12-29-2016 |
20160379269 | MOBILE CHAT APPLICATION INTEGRATION WITH PROMOTIONAL SYSTEMS - Techniques for programmatically interfacing with mobile chat sessions are discussed herein. Some embodiments may include one or more servers configured to: access the mobile chat session hosted by the mobile chat server; receive input chat data from the mobile chat server; determine promotions scores of candidate promotions based at least in part on the input chat data; and provide the output chat data to the mobile chat server including an electronic marketing communication of one or more promotions selected based on the promotion scores. The one or more servers may be further configured to programmatically interact with chat accounts within the mobile chat session, such as to request additional search terms for improved promotion relevance targeting, among other things. | 12-29-2016 |
20160379277 | SYSTEMS AND METHODS FOR CONTROLLING ONLINE ADVERTISING CAMPAIGNS - Embodiments of the present invention provide systems, methods, and computer storage media directed at controlling an advertising campaign. In embodiments, a method includes receiving a desired cost indicator. The desired cost indicator can indicate an average cost per unit a user would like to stay below for a current portion of an advertising campaign. The method can further include monitoring bid transactions of an advertising market associated with the advertising campaign to determine an observed cost measurement from the bid transactions. Based, at least in part, on the desired cost indicator and the observed cost measurement, a price control may be determined that can be utilized to adjust a bid price for the advertising campaign. Other embodiments may be described and/or claimed herein. | 12-29-2016 |
20160379280 | TRACKING MOBILE APP INSTALLATIONS - In an embodiment, a data processing method comprises receiving, at a mobile computing device, a request comprising a protocol identifier, a label value, and a data value, wherein the protocol identifier is associated with a protocol implemented in a first mobile app; using a protocol handler in the mobile computing device associated with the protocol, initiating processing of the request; using a native code element in the mobile computing device: intercepting the request when the label value matches a particular expression, and in response to the intercepting, providing the data value to other than the first mobile app, the protocol handler or the native code element; wherein the method is performed by one or more computing devices. | 12-29-2016 |
20170236148 | Efficient Content Distribution | 08-17-2017 |
20180025381 | GRAPH-BASED COMPRESSION OF DATA RECORDS | 01-25-2018 |
20190147489 | METHOD FOR PROVIDING ADVERTISEMENT REPORTING SERVICE AND APPARATUS FOR PROVIDING ADVERTISEMENT REPORTING SERVICE | 05-16-2019 |
20190147497 | VIRAL MARKETING SERVICE PROVIDING SYSTEM FOR DISTRIBUTING ADVERTISEMENT COSTS FOR EACH MARKETER BY ANALYZING BEHAVIOR OF CONTENT RECEIVER, AND METHOD THEREFOR | 05-16-2019 |
20220138795 | Machine-Learning System for Clickstream-Based Content Interest Prediction - A method includes receiving client data of a client that includes at least one of clickstream data and analytic data of the client. For each of a number of trained machine learning (ML) models corresponding, respectively, to a number of campaigns, campaign-specific features are extracted from the client data, and a campaign interest prediction score is generated by inputting the campaign-specific features extracted for the ML model into the ML model. At least one campaign, from among the plurality of campaigns, is assigned to the client based on the generated campaign interest prediction scores. The clickstream data includes a plurality of pages visited by the client, and the analytic data of the client includes at least one of phone call data, chat message data, email data, or survey data of the client. | 05-05-2022 |