Entries |
Document | Title | Date |
20090281894 | Method and Apparatus for Inferring Topics for Web Pages and Web Ads for Contextual Advertising - A method and apparatus are provided for inferring topics for web pages and web ads for contextual advertising. In one example, the method includes receiving clicked ads from an ads log database, extracting ad terms from the clicked ads, calculating hidden classes for the ad terms based on an analysis of the ad terms, calculating a probability of each clicked ad appearing in each of the hidden classes, and assigning a topic to each clicked ad based on the probability of each clicked ad appearing in each of the hidden classes. | 11-12-2009 |
20090281895 | System and process for improving recommendations for use in providing personalized advertisements to retail customers - A method of improving user set recommendations for product advertising including receiving a request for user set recommendations from any of a set of retailers where such request is related to one or more products, receiving from a plurality of user sets from one or more automated user recommendation systems, wherein the plurality of user sets are generated using different user models and using ensemble learning to select one or more most relevant user sets from the plurality of user sets. | 11-12-2009 |
20090287567 | Method and System for Selecting and Delivering Media Content via the Internet - A system and method for selecting portions of content, and media content sets to be delivered over a packet based network is provided. The selected portions of content (such as a web page) may be keywords such as a word or a group of words. The media content sets may include one or more of video content (that may include an audio portion), audio content, graphics, images, or other multimedia or single media content. The media content set may include advertising, informational, business, educational, governmental, institutional, customized (e.g., personalized) content and/or other content. According to an example embodiment, the present invention provides a heuristic model employing a piece-wise linear optimization function to select keywords and the media content sets for delivery by a media delivery provider. | 11-19-2009 |
20090327068 | NEURO-PHYSIOLOGY AND NEURO-BEHAVIORAL BASED STIMULUS TARGETING SYSTEM - A system performs stimulus targeting using neuro-physiological and neuro-behavioral data. Subjects are exposed to stimulus material such as marketing and entertainment materials and data is collected using mechanisms such as Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Neuro-physiological and neuro-behavioral data collected is analyzed to select targeted stimulus materials. The targeted stimulus materials are provided to particular subjects for a variety of purposes. | 12-31-2009 |
20090327069 | MULTIMEDIA MARKETING AND DISTRIBUTION SYSTEM - A central server having a computer readable storage media for storing multimedia material, such as motion pictures and television programming, in digital format is connected to a communications network such as the Internet. Exhibitors, such as theaters and television stations, can access the central server, preview available programming, verify the ownership of such material, review contract provisions for obtaining and paying for the desired programming, and download the programming along with marketing materials for the program or movie. The central server loads material onto the storage media as its received from producers and owners of such material. In addition, central server retains data retains data regarding requests for material, such as titles requested, who requested such, and where the requesters are located geographically. This information can be used to help producers market their material more economically. | 12-31-2009 |
20100017286 | Marketing Performance Model and Management Platform - A marketing analysis system analyzes individual and joint media effects of marketing in various media by combining multiple distinct streams of data, such as transaction, survey, and media exposure data. As a result of the analysis, the effects of various activities in various media outlet types are quantified with respect to its influence on a measure of marketing effectiveness, such as total sales for a brand, or various brand metrics such as brand awareness. Based on the quantified effects on the measure of marketing effectiveness, additional information, such as resource allocation across different media outlets, may further be determined. | 01-21-2010 |
20100017287 | Method and System for Dynamic Advertising - A system and methods for advertising to targeted candidates and optimizing the advertisements to improve candidate response. The method and system enable an entity to advertise a need of an entity to a targeted group of candidates. After information about the need is received and the candidate target group is identified, the information is converted into a plurality of advertisements and distributed to a plurality of publishers that are within the candidate target group. The advertisements are displayed to candidates when they access at least one of the plurality of publishers. The advertisements are optimized to improve the response of the candidate target group by adjusting at least one manual control on a computer-network interface. | 01-21-2010 |
20100023393 | ALGORITHMIC CREATION OF PERSONALIZED ADVERTISING - A method for automatically creating personalized ads to target a specific individual. The method includes first identifying a potential customer who may be interested in a particular product. An automated process then learns about and understands the customer based on his location and how that person interacts with the particular medium on which the ad is going to be presented. Once the information about the customer is developed, an advertisement is created that includes a collection of ad components that identify parts of the ad that may be of interest to the customer based on the learned information. The ad components are selected from a database of available components. The advertisement is then scheduled and placed in the medium and its measure of effectiveness is determined based on the customer's reaction thereto. These measures of effectiveness are used to further refine parameters in understanding the customer and designing the ad. | 01-28-2010 |
20100023394 | Method, System And Server For Delivering Advertisement Based on User Characteristic Information - Embodiments of the present invention provide a method, system and server for delivering an advertisement based on user characteristic information. The method includes performing, by a server, data mining on user raw data corresponding to a client to obtain user characteristic information, generating a characteristic label based on the user characteristic information; determining, by the server, a type of advertisement according to the characteristic label, and delivering an advertisement of the type to the client. In the embodiments of the present invention, a great amount of user raw data is collected and stored in a server, data mining is performed on the user raw data, a characteristic label is generated based on user characteristic information obtained, and a network advertisement is delivered according to the characteristic label. Therefore, the advertisement can be delivered to particular users and the click ratio of the advertisement is increased. | 01-28-2010 |
20100030638 | Trust Network Based Advertising System - The inventive system uses a trust network rating system to target advertisements thereby increasing the effectiveness as well as the palatability of the advertisement. A user of an online system sets up a trust network by indicating criteria whereby the user trusts other users. Ratings made by the other users of goods or services are evaluated according to the particular trust network the user has set up. The user receives advertisements only from those vendors who have met thresholds based on the evaluated ratings. This ensures that the user receives only pertinent and interesting advertisements so that the user is more likely to respond positively to the advertisements. | 02-04-2010 |
20100030639 | Method and Apparatus for Displaying a Plurality of Short Ads in a Single Ad Spot - Available advertisement spot duration is used to display a plurality of advertisements, and to obtain maximum impact while displaying a plurality of advertisements, within an advertisement spot, where the advertisements are each typically of a fixed duration, the sum of which is the total duration of the advertisement spot. Further optimization is accomplished by using advertisements of optimized duration, the advertisements having a cumulative duration of less than that of the advertisement spot, and by using a static advertisement and/or picture as a filler for the rest of the duration. Because static advertisements and/or pictures do not require a minimum duration for impact, they can be used to fill in the time left over from one or multiple advertisements within an advertisement spot. Embodiments of the invention find particular application for displaying advertisements on mobile handheld devices (MHDDs) to improve the impact of the advertisements. | 02-04-2010 |
20100036726 | METHOD OF REDUCING COST PER ACTION OF AN INTERNET ADVERTISEMENT CAMPAIGN, AND OPTIMIZING TO THE MAXIMUM THE NUMBER OF ACTIONS PERFORMED BY WEB SURFERS - The invention concerns a cost-reduction method per action performed during an online interactive advertising campaign. The method implements the following steps:
| 02-11-2010 |
20100042492 | METHODS AND APPARATUS FOR DETERMINING ADVERTISEMENT RELEVANCE - The present disclosure provides a system that filters out underperforming ads from a historical database of ads and leaves the most effective ads by applying three separate filters. The first filter removes ineffective ads based on coverage. Coverage is the percentage of the time that an ad appears for a given keyword. The second filter removes ads which appear below some threshold position (e.g., position five in Google), because many search engines reward ads with high clickthrough rates with a position bonus. The third filter removes ads which have not run some minimum threshold period of time (e.g., four weeks). Advertisers may then view the remaining ads (i.e., the effective ads) associated with keywords of interest and mine those ads for words to be used in their own ad copy. | 02-18-2010 |
20100063876 | ALGORITHMIC CREATION OF VISUAL IMAGES - A system and method for automatically creating an image. In one non-limiting embodiment, the image is created for an advertisement that may be targeted to an individual. The method includes identifying image input parameters that the image will be based on, such as a particular product to display, a specific viewer of the image, etc. The method selects image elements from a database of image elements, such as backgrounds, messages, animation, etc., based on the image parameters. The method then creates the image using the image elements where the design and creation of the image is subject to certain rules and constraints that must be followed, such as font size, color schemes, etc. | 03-11-2010 |
20100070364 | PipPops - Partners In Profit Point Of Purchase Savings System - An instant interactive dynamic software system comprised of a computer site and a mobile site serving as a central platform where businesses can upload full color advertisements with complete descriptions of any offers, click-to-call, web-links, and video ads, featuring bar coded e-coupons that consumers can access on their interne enabled mobile devices, redeem at the point of purchase at the businesses for instant savings and earn loyalty points for use. Advertisers see real-time results and can edit offers instantly. The system is designed for local market through complete global advertising campaigns. While other mobile advertising sites are available, none offer a complete system of third party instant posting of ads with the barcodes to one site, making real-time changes anytime, instantly, being able to be seen and redeemed by anyone with an internet enabled mobile device locally or globally, and having the analytics instantly available to the advertiser. | 03-18-2010 |
20100082423 | SYSTEM FOR OPTIMIZING AD PERFORMANCE AT CAMPAIGN RUNNING TIME - A system and method are disclosed for optimizing the performance of an advertisement. The advertisement may be targeted based on correlations between advertisements and/or users. The correlations may be used to improve the click-through rate of advertisements. As data is collected and feedback is received, the correlation between ads and users may be updated, so that an advertiser's campaign can optimize its targeting of users. | 04-01-2010 |
20100082424 | OFFLINE OPTIMIZATION OF ONLINE PROCESSES - Subject matter disclosed herein relates to a system for managing online resources, and in particular, to a system using an offline process to optimize the management of such online resources. | 04-01-2010 |
20100088177 | SEGMENT OPTIMIZATION FOR TARGETED ADVERTISING - A system for generating behavior segments and serving targeted ads. The system generates variables based on data from targeted users, incorporates recency, frequency, and velocity for the variables; optimizes the variables; converts the variables into behavior segments; and saves the behavior segments to a database. The system updates the behavior segments in real time. When a publisher requests an ad call, the system generates a score for advertisements based on the user profile, multiplies the score by the amount each advertiser is willing to pay for serving their ad, selects the highest value, and serves the ad. | 04-08-2010 |
20100094702 | METHOD FOR EVALUATING THE EFFECTIVENESS OF COMMERCIAL COMMUNICATION - A method of quantitatively assessing the effectiveness of an audiovisual, visual or audio advertisement including the steps of: presenting the advertisement to a plurality of subjects, the advertisement having a sequence of audiovisual, visual and/or audio features which occur as a function of time; obtaining, during presentation of the advertisement, EEG signals from the subjects from predetermined scalp sites thereof; calculating SSVEP amplitudes and/or phase differences from EEG signals obtained from the predetermined scalp sites in order to obtain output signals which represent predetermined psychological states of each subject to the features as a function of time; combining the output signals from the subjects to obtain pooled output signals; and displaying the pooled output signals to thereby enable quantitative assessment of the subjects' responses to the features of the advertisement in order to assess the effectiveness of the features of the advertisement. | 04-15-2010 |
20100114690 | System and method for metricizing assets in a brand affinity content distribution - An engine, system and method for a delivery tracking software engine for tracking metrics associated with delivery of at least one endorsed advertisement to at least one consumer over at least one computing network. The engine, system and method may include a plurality of inputs parallel to at least one output of the at least one endorsed advertisement, wherein the plurality of inputs receives at least a number of impressions and click throughs by ones of the consumer responsive to the at least one endorsed advertisement upon the delivery, and at least compliance rules for the delivery of the at least one endorsed advertisement, and at least one feedback loop that associates the plurality of inputs with at least one recommendation engine, wherein the recommendation engine recommends ones of the at least one endorsed advertisement for the delivery to the consumer, and wherein the recommendation by the recommendation engine is modified responsive to the plurality of inputs, and wherein said at least one feedback loop includes a monitor of compliance of the delivery with the compliance rules. | 05-06-2010 |
20100131355 | DYNAMIC REASSIGNMENT OF ADVERTISEMENT PLACEMENTS TO MAXIMIZE IMPRESSION COUNT - A method for dynamically reassigning in-game advertisements within a video game in order to maximize impression counts for the advertisements includes the steps of: determining when an advertisement at a first view location qualifies as on screen and incrementing an elapsed time for the advertisement while it qualifies as on screen. The method also includes the steps of calculating a current impression count for the advertisement and determining whether a maximum impression count for the advertisement has been reached or is within a prescribed value of being reached. If so, another advertisement is dynamically assigned to the first view location by removing the initial advertisement therefrom in order to maximize the cumulative impression counts for the advertisements. | 05-27-2010 |
20100161407 | Method and apparatus for presenting credit card offers - Method and apparatus for presenting credit card offers over the internet. The method includes assigning a weight to each of a plurality of categories of offer elements, each of the plurality of categories of offer elements including a plurality of offer elements, assigning a weight to each offer element in each of the plurality of categories of offer elements, providing a plurality of credit card offers, evaluating each of the plurality of credit card offers to determine whether the credit card offer has at least one offer element corresponding to at least one of the plurality of offer elements, determining an overall weight based on the weights assigned to the offer elements corresponding to the at least one of the plurality of offer elements and based on the overall weights of each of the credit card offers, determining where on a webpage to display each of the credit card offers. | 06-24-2010 |
20100161408 | COMPUTER BASED SYSTEMS AND METHODS FOR MANAGING ONLINE DISPLAY ADVERTISING INVENTORY - A system and method for determining total capacity, amount reserved or sold and remaining availability of ad impressions for an online advertising publishing system. Calculations may be based on multiple factors including for example 1) actuals of historical data of ad impression delivery, 2) various delivery parameters including ad targeting overlap with other ads, timing, priority and impression goals, and 3) a mathematical algorithm and calculations of the above incorporating adjustments due to seasonality and market factors. The resulting calculations are used to reserve, schedule and target advertisements to be delivered over a network to be viewed by consumers. | 06-24-2010 |
20100161409 | APPARATUS FOR PROVIDING CONTENT ACCORDING TO USER'S INTEREST IN CONTENT AND METHOD FOR PROVIDING CONTENT ACCORDING TO USER'S INTEREST IN CONTENT - An apparatus for providing content based on user's interest and a method for providing content based on user's interest are provided. The apparatus for providing content generates content differently according to the user's interest in content and outputs the generated content. Accordingly, more specialized content are provided to a user interested in the currently displayed content. | 06-24-2010 |
20100211456 | Adaptive Marketing Using Insight Driven Customer Interaction - A system and method for adaptive marketing using insight driven customer interaction. The invention uses a closed-loop process for developing insight that may be used to refine further customer interactions. Results of a first customer interaction such as a marketing campaign are stored in a database. The results may be used to retrain predictive models and gain new insights regarding how customers are responding to marketing campaigns. The insights may be used to refine the offers delivered to customers or to extend additional offers in an effort to increase the likelihood that customers will redeem the offers. After each marketing campaign, the results are stored in the database. New and/or modified offers are created based on insights provided by the results of past campaigns. This process may be repeated such that subsequent campaigns are based on insights generated by the predictive models. The insight enables businesses to better target customers with better offers. These offers can be delivered through ensuing marketing campaigns or, through any form of interaction that the business has with the targeted customers. | 08-19-2010 |
20100217664 | Engine, system and method for enhancing the value of advertisements - An apparatus, system and method for generating endorsed advertisements with editorial content is disclosed. The system may include an endorsements database including endorsements associated with endorsers; a news database including news stories associated with endorsers; a recommendation engine configured to match at least one endorsement from the endorsement database and at least one news story from the news database with at least one advertisement template, the matched news story and endorsement both pertaining to the same endorser; and an integration engine configured to integrate the matched endorsement, the news story, and the advertisement template to generate an advertisement, the generated advertisement including a first link associated with the content of the advertisement template that when selected redirects a web browser to a website of the advertiser and a second link associated with the news story that when selected redirects a web browser to a website presenting the news story. | 08-26-2010 |
20100228619 | NETWORK GAMING SYSTEM - The present invention is a method and apparatus for collecting information about network (internet) users for determining advertising to be presented to the users. In one embodiment, user profiles are determined, and advertising is selectively provided by comparing user personal information in such profiles with a desired demographic profile. User responses to advertising are used for evaluating advertising effectiveness. The invention is useful for test marketing of products, advertisements, and reduces advertising costs. | 09-09-2010 |
20100228620 | NETWORK ADVERTISING - The present invention is a method and apparatus for collecting information about network (internet) users for determining advertising to be presented to the users. In one embodiment, user profiles are determined, and advertising is selectively provided by comparing user personal information in such profiles with a desired demographic profile. User responses to advertising are used for evaluating advertising effectiveness. The invention is useful for test marketing of products, advertisements, and reduces advertising costs. | 09-09-2010 |
20100235232 | ADVERTISEMENT PROVIDING SYSTEM AND METHOD THEREOF - The present invention relates to an advertisement providing system and a method thereof. The advertisement providing system of the present invention receives first contents registration information and second contents registration information for providing an advertisement from an advertisement provider, stores the received information, the first contents registration information including basic advertisement contents and the second contents registration information including additional advertisement contents that corresponds to the basic advertisement contents, and provides a stored web page and the basic advertisement contents to a user terminal. When receiving a user action on the basic advertisement contents for activating the additional advertisement contents from the user terminal, the advertisement providing system provides the additional advertisement contents to the user terminal. According to the present invention, an advertisement is provided by re-selling existing advertisement contents instead of providing a location-based basic advertisement, thereby increasing advertising efficiency with minimum expenses. | 09-16-2010 |
20100241509 | ADVERTISEMENT INFORMATION DELIVERY / DISPLAY METHOD, ADVERTISEMENT INFORMATION DELIVERY / DISPLAY SYSTEM, AND COMPUTER PROGRAM - An advertisement information delivery/display method in an advertisement information delivery/display system which is included in a network and which comprises: a server system which can deliver advertisement information; and a terminal apparatus comprising a displaying device which can display the delivered advertisement information, said advertisement information delivery display method is provided with, in the server system, a first delivering process of delivering a plurality of advertisement information through the network to the terminal apparatus; a second delivering process of delivering a plurality of display schedules for defining display aspects of the plurality of advertisement information through the network to the terminal apparatus; in the terminal apparatus, a reproduction information obtaining process of obtaining reproduction information for specifying one display schedule to be selected of the delivered plurality of display schedules; a display schedule selecting process of selecting the one display schedule from the delivered plurality of display schedules on the basis of the obtained reproduction information; and a display controlling process of controlling the displaying device to display at least one portion of the delivered plurality of display schedules in accordance with the selected display schedule. | 09-23-2010 |
20100250362 | System and Method for an Online Advertising Exchange with Submarkets Formed by Portfolio Optimization - A system and method to distribute computation for an exchange in which advertisers buy online advertising space from publishers. The exchange maintains submarkets, each containing a subset of the ad calls supplied by publishers and a subset of the offers and budgets representing demand from advertisers. Portfolio optimization techniques allocate the supply of ad calls from publishers over the submarkets, with the goal of maximizing profits for publishers while limiting the volatility of those profits. Portfolio optimization techniques allocate the demand from advertisers over the submarkets, with the goal of maximizing return on investment for advertisers. The exchange re-allocates supply and demand over submarkets periodically. Also, periodically, the most effective submarkets are replicated and the least effective submarkets are eliminated. | 09-30-2010 |
20100250363 | EXCHANGE BASED ON TRADERS BUYING AND SELLING FICTITIOUS SHARES OF CONTENT TYPES BASED UPON ANTICIPATED RETURNS OF SUCH CONTENT - A method and system for generating data related to a plurality of content types across one or more category-types by facilitating the exchange of fictitious shares of the plurality of content types is provided and for encouraging users to join and actively participate in said exchange. | 09-30-2010 |
20100262486 | Network Advertisement Transmission Device and Method - A technique of integrating advertisements through broadcasting with that through a network out of advertisement media and particularly a technique of producing high advertisement effectiveness by automatically synchronizing advertisement timing and by optimizing a display mode thereof is provided. A network advertisement transmitting device | 10-14-2010 |
20100262487 | CONTEXTUAL TARGETING BASED UPON CUSTOMER OCCASIONS - Embodiments are directed towards enabling telecommunications networked services providers to maximize sales of products, services, content, and applications to their customers by detecting contextual occasions in which to present a customer an offering of a product, service, content, or application. The occasion may be defined for the customer within their cultural environment by ethnographic research and anthropological modeling. The occurrence of a contextual occasion may be realized for a customer, in part, based on predictive and behavioral analytics of demographic, behavioral, and/or psychographic customer attributes. The customer's activities, location, time, social network activity, and events occurring in the world are also monitored to identify or predict an occurrence of the targeted occasion in which to present a contextually relevant product, service, content, and/or application offering to the customer. | 10-14-2010 |
20100274663 | RESOURCE OPTIMIZATION - A network, method and program for allocating viewable screen area resources amongst a plurality of competing portions of content in a network comprising a plurality of end-user terminals and one or more servers operatively coupled to the end-user terminals over the network, each of those servers storing data representing one or more respective viewable screen areas and being arranged to make the viewable screen areas accessible to the end-user terminals over the network, there thus being finite viewable screen area resources accessible to the end-user terminals from those servers. The method involves performing a simulation of the network to generate proposals for changes to the resource allocation. The method may also involve forecasting effects of proposed changes. The simulation may be by means of multi-agent modeling. | 10-28-2010 |
20100293048 | METHOD AND SYSTEM FOR CONTENT COMPOSITION - Systems and methods for associating content. In one embodiment, one or more techniques are used in associating content. In one embodiment, a unified content stream is created which includes two or more content items (or parts thereof) which have been associated with one another, for example a non-advertisement content item such as a video and associated advertisement(s). | 11-18-2010 |
20100312638 | INTERNET-BASED ADVERTISEMENT MANAGEMENT - Techniques and systems are disclosed where a user utility for Internet-based advertising can be measured for a combination of a search-based website (SBS) and one or more content-based web-sites (CBSs). Determining user utility for web-based economics can comprise determining a user benefit metric for a combination of a SBS and one or more CBSs, where the user benefit metric may be a combination of a SBS user experience metric and a CBS user experience metric. A user cost metric can be determined by combining a SBS cost metric with a CBS cost metric. The user benefit metric can be combined with the user cost metric to determine the user utility for a combination of SBS and one or more CBSs. | 12-09-2010 |
20100332312 | System and method for analyzing endorsement networks - A system for analysis of endorsement networks, comprising a data collection server adapted for collecting event data over a data network from a plurality of components associated with an endorsement network, one or more database servers coupled to the data collection server and adapted to store event data pertaining to the endorsement network, and an analysis module coupled to at least one of the database servers, and wherein the analysis module retrieves data pertaining to the endorsement network from at least one of the databases and conducts analysis of said data sufficient at least to determine the graph structure of a significant portion of the endorsement network, is disclosed. | 12-30-2010 |
20110015989 | METHODS AND APPARATUS FOR CLASSIFYING AN AUDIENCE IN A CONTENT-BASED NETWORK - Methods and apparatus for identifying, distributing, and/or utilizing data regarding audience qualities within an advertisement management system. In one embodiment, the methods and apparatus of the present invention provide a technique for classifying data collected about an audience, and creating and grouping qualifiers to those classifications. Methods and apparatus for managing an advertising inventory via a management system, and using the aforementioned audience data, are also disclosed. The inventory is defined in one variant by predicted secondary content insertion opportunities and a particular audience of the primary content associated with the insertion opportunity. Subscriber privacy and anonymity is also optionally maintained via e.g., hashing or encrypting data relating to the CPE and/or subscriber, thus ensuring that audience data is not traceable to a specific user account. | 01-20-2011 |
20110015990 | Advertising Based on a Dynamic Ad Taxonomy - A method and a system are provided for advertising based on a dynamic ad taxonomy. In one example, the system receives a static ad taxonomy at a server. The static ad taxonomy is a static ad hierarchy for categorizing products and/or services. The system receives at the server dynamic consumer behavior data from one or more consumer devices. The dynamic consumer behavior data includes dynamic navigation data and dynamic search data. The system calculates one or more dynamic categories. The dynamic categories are based on occurrences of data in the dynamic navigation data and in the dynamic search data. The system generates a dynamic ad taxonomy by editing the static ad taxonomy according to the one or more dynamic categories. The system then delivers one or more ads to a consumer device based on the dynamic ad taxonomy. | 01-20-2011 |
20110015991 | KEYWORD SET AND TARGET AUDIENCE PROFILE GENERALIZATION TECHNIQUES - A variety of techniques are described by which keyword sets and target audience profiles may be generalized in a systematic and effective way with reference to relationships between keywords, profiles, and the data of an underlying user population. | 01-20-2011 |
20110029376 | IMPRESSION FORECASTING AND RESERVATION ANALYSIS - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting forecasted impressions randomly with respect to their impression times. For each randomly selected forecasted impression, a set of matching reservations are determined. The impression is assigned to one of the reservations based on satisfaction values associated with the reservations. | 02-03-2011 |
20110047025 | IMMEDIACY TARGETING IN ONLINE ADVERTISING - Methods and systems are provided for advertising based at least in part on a temporal response profile associated with a user keyword query. Methods are provided in which the temporal response profile provides an indication of at least one time frame during which serving of advertisements, or certain advertisements, associated with the keyword query to the user is predicted to be more likely to be effective relative to times outside of the at least one time frame. | 02-24-2011 |
20110054999 | SYSTEM AND METHOD FOR PREDICTING USER NAVIGATION WITHIN SPONSORED SEARCH ADVERTISEMENTS - An improved system and method for predicting user navigation within sponsored search advertisements is provided. A list of sponsored advertisements for display on a web page of search results may be received. A click prediction classifier may be applied to predict a click probability of each sponsored advertisement and a dwell time prediction classifier may be applied to predict a dwell time probability on web pages of a website of each sponsored advertisement. A probability of user navigation may be predicted for each sponsored advertisement using a probability of a click on each sponsored advertisement and a probability of a dwell time on web pages of a website of each sponsored advertisement. The list of the sponsored advertisements may be ranked in part by the probability of user navigation and served to a web browser executing on a client device for display on a web page of search results. | 03-03-2011 |
20110055000 | PREDICTING EMAIL RESPONSES - One embodiment is a method that predicts a probability of users responding to a second email campaign based on data gathered from a first email campaign. Data from the first email campaign is applied to different models to identify attributes that are predictive of users who responded to the first email campaign. These attributes are used to predict a probability of users responding to the second email campaign. | 03-03-2011 |
20110055001 | AD NETWORK OPTIMIZATION SYSTEM AND METHOD THEREOF - A system and method for optimizing advertisements. To maximize revenue, a plurality of ad networks are tiered based on their pricing data, and more preferably, their cost per thousand impressions (CPM). Each tier includes a pricing data range. Periodically, the system increases and decreasing frequency caps for the plurality of ad networks to raise the plurality of ad networks to a higher tier. Frequency caps are increased for an ad network when the CPM for the ad network is above the CPM range for the ad network's tier. The frequency caps are decreased for the ad network when the CPM for the ad network is below the CPM range for the ad network's tier. For each ad network request received, the system traverses through the tiers of the plurality of ad networks for an ad network that is capable of serving an ad based on the ad network's frequency cap. | 03-03-2011 |
20110055002 | FUNDING INFORMATION DELIVERY USING ADVERTISING REVENUE - Embodiments are provided to deliver information to a user such that data information delivery costs are less than an amount of generated advertising revenue. In an embodiment, a system can be configured to deliver information, including content and advertisements, to a user which operates to remove the burden of payment for the information delivery by the user. In one embodiment, bandwidth, compression, minimization, protocols, timing, and other optimization parameters can be used to minimize the cost to communicate information, including content and advertisements, to a user. Embodiments can be configured to optimally package advertisements and content, such that advertising revenue can be used to compensate for or override costs associated with the transmission of the content and advertisements. Other embodiments and functionality are available. | 03-03-2011 |
20110060645 | SYNTHESIZING MESSAGING USING CONTEXT PROVIDED BY CONSUMERS - The present invention provides a computer network implementable integration of promoted content with non-promoted content before a consumer interaction with the network, such that when the consumer interacts with the network, a consumer generated context interacts with this integrated content to deliver a message to the consumer such that the consumer visualizes this message as part of consumer experience without distracting from the network interaction task at hand. The integration is facilitated by semantic analysis and synthesis to naturally position the promoted content as close to the consumer interaction tasks as possible at that instant. This approach displaces the current practice of matching message to media placement while further enabling a promoter to evaluate and respond to feedback data depicting the efficacy of the sponsor message. The network in question is any computer network such as the Internet or intranet. | 03-10-2011 |
20110066486 | SYSTEM AND METHOD FOR EFFICIENT CREATION AND RECONCILIATION OF MACRO AND MICRO LEVEL TEST PLANS - A method includes creating a macro plan for a test project, creating a micro plan for the test project, wherein the micro plan and the macro plan are based on at least one common parameter, and reconciling the macro plan and the micro plan by identifying deviations between the macro plan and the micro plan based on the at least one common parameter. | 03-17-2011 |
20110066487 | ADVERTISEMENT REVENUE MANAGEMENT - Maximizing revenue for sales of advertisement slots between a content provider and an advertiser includes identifying a plurality of advertiser segments and identifying a plurality of advertisement slots, estimating a utility value for each identified advertisement slot, and determining an estimated optimal grouping of advertisement slots based on the estimated utility values. | 03-17-2011 |
20110066488 | MOBILE AD ROUTING - In various embodiments, a method is described that includes receiving, at one or more computer systems, one or more ad network optimization factors corresponding to a plurality of ad networks registered with the one or more computer systems; analyzing, by the one or more computer systems, logged performance data corresponding to one or more previous ad requests routed to the plurality of ad networks over a predefined period of time; and generating, by the one or more computer systems, an optimal ad network distribution for future ad requests to be routed to the plurality of ad networks based on the analyzed logged performance data and the one or more ad network optimization factors. | 03-17-2011 |
20110066489 | Multifunction Multimedia Device - A method for interpreting messages, user-defined alert conditions, voice commands and performing an action in response is described. A method for annotating media content is described. A method for presenting additional content associated with media content identified based on a fingerprint is described. A method for identifying that an advertisement portion of media content is being played based on a fingerprint derived from the media content is described. A method of one media device recording particular media content automatically in response to another media device recording the particular media content is described. A method of concurrently playing media content on multiple devices is described. A method of publishing information associated with recording of media content is described. A method of deriving fingerprints by media devices that meet an idleness criteria is described. A method of loading, modifying, and displaying a high definition frame from a frame buffer is described. A method of recording or playing media content identified based on fingerprints is described. | 03-17-2011 |
20110071898 | SYSTEM AND METHOD FOR UPDATING SEARCH ADVERTISEMENTS DURING SEARCH RESULTS NAVIGATION - An improved system and method for updating search advertisements during search results navigation is provided. A search server may return search results from a search query with executable instructions that monitor events selecting a web page in the search results. When a web page may be selected in the search results on the client, a request that includes an address of a web page selected from the search results may be sent from the client to an advertiser server to update sponsored advertisements displayed in a sponsored advertisement area of the search results web page. The advertisement server may select an update of sponsored advertisements using query features, user features and web page features of the web page selected from the search results web page. The update may be sent to the client for display in the sponsored advertisement area of the search results web page. | 03-24-2011 |
20110071899 | Creating, Managing and Optimizing Online Advertising - Systems and methods for creating, managing and optimizing online advertising campaigns include groups of independent human resources working through a marketplace to suggest and optimize appropriate choices for how, where and how much to pay for online advertising. Optimization is achieved through the use of market-based incentives that pay participants based on the quality, quantity and efficiency of the results of their suggestions. The systems and methods enable a marketplace that leverages the inherent knowledge of a large group of people to come up with all search terms, placements, targeting and advertisements that might be relevant to a product, and determine the optimal auction prices for these search terms, placements, targeting and ads on the search engine systems. | 03-24-2011 |
20110078016 | MARKETING CALENDAR EVENT ORGANIZATION - A processor may read structure information from a database stored on a computer-readable storage medium. The structure information may be associated with a marketing calendar application and the structure information may represent one or more clusters and ordering information for the one or more clusters. The processor may read cluster information for the one or more clusters from the database. The cluster information may represent one or more related marketing activities, viewing information and grouping information. The processor may present the one or more clusters on a display device based upon the ordering information for the one or more clusters. The processor may present on the display device the one or more related marketing activities based upon the viewing information and the grouping information. | 03-31-2011 |
20110087540 | Web Pages and Methods for Displaying Targeted On-Line Advertisements in a Social Networking Media Space - An internet web page and methods for displaying one or more views in a social networking environment is provided. The web page is a graphical user interface that facilitates communication in the social networking environment. The internet web page includes a first region that provides selections for showing a list of friends for a first user. The list of friends is approved by the first user. A second region defines a community media space that including tools for allowing entry of text, images, or videos. A third region presents online advertising targeted based on knowledge about the friends of the first user, who are identified in the list of friends. The online advertising further is identifiable as liked by the first user when displayed in the third region. Further included is a fourth region for displaying an image selected by the first user to represent the first user and a fifth region providing an interface for communication via a chat session. The chat session is a text exchange between the first user and a second user selected from the list of friends. | 04-14-2011 |
20110087541 | Web Pages and Methods for Providing Rewards for Liking Particular On-Line Advertisements in a Social Networking Media Space - A method is provided for operating an internet web site for facilitating social networking. The method includes an operation that provides a plurality of on-line advertisements in a first viewable location. Each on-line advertisement is represented by an icon having a link to additional detail regarding the on-line advertisement. The method also includes an operation that receives a selection of at least one of the plurality of on-line advertisements. The selection indicates a liking of the on-line advertisement by a first user. In response to receiving the selection, the method moves the icon of the selected on-line advertisement to a second viewable location. The method also include an operation that detects selection of the on-line advertisement by a second user when the icon is at the second viewable location and an operation that provides a reward in response to the detected selection associated with the icon. | 04-14-2011 |
20110087542 | METHOD AND APPARATUS FOR ADVERTISING BIDDING - Methods, articles, and systems for determining a bidding strategy for on-line query answer set or contextual advertisement positions for marketing options is described herein. | 04-14-2011 |
20110099059 | INDEX-BASED TECHNIQUE FRIENDLY CTR PREDICTION AND ADVERTISEMENT SELECTION - Methods and systems are provided for click through rate prediction and advertisement selection in online advertising. Methods are provided in which output information from a feature-based machine learning model is utilized. The output information includes predicted click through rate information. The output information is used to form a matrix. The matrix is modeled using a latent variable model. Machine learning techniques can be used in determining values for unfilled cells of one or more model matrices. The latent variable model can be used in determining predicted click through rate information, and in advertisement selection in connection with serving opportunities. | 04-28-2011 |
20110106612 | APPARATUS AND METHOD FOR PRODUCT MARKETING - A system that incorporates teachings of the present disclosure may include, for example, a media processor having a controller to present media content provided by a media content source operating in an interactive television (iTV) network, access a client program which presents an overlay that superimposes onto the media content, wherein the client program enables the media processor to associate at least a portion of the media content with a user-generated comment, receive the user-generated comment, wherein the user-generated comment provides commentary on the portion of the media content, associate the user-generated comment with the portion of the media content, and transmit the user-generated comment to a third party for determination of marketing parameters of the portion of the media content. Other embodiments are disclosed. | 05-05-2011 |
20110112900 | MIDFLIGHT ONLINE ADVERTISEMENT CAMPAIGN OPTIMIZER - Methods and systems are provided for optimization of online advertising campaigns. Methods and systems are provided in which, in manner that may be partially or fully automated, during a period of advertisement serving in fulfillment of an agreement with an advertiser, allocated anticipated impressions are shifted from one portion of a topic-related taxonomy to another, such as from an overperforming node in the taxonomy to an underperforming node. Such shifting may be done using real-time or frequent advertisement performance monitoring and forecasting, but may be bounded or guided by a set of rules that the advertiser may provide. | 05-12-2011 |
20110119125 | METHOD AND SYSTEM FOR ONE TAG TRAFFICKING IN DISPLAY ADVERTISING TO ACHIEVE PERSONALIZED AD EXPERIENCES AT SCALE - A method and system for trafficking one-to-one display ad campaigns centers around a Dynamic Ad Server that generates an advertising creative experience dynamically by assembling different ad subcomponents on the fly, selecting subcomponents based on publisher, user or media parameters submitted to the Ad Server at the time an ad impression is to be served. A business rules engine allows a marketer to author natural-language business rules. Using such system, campaigns can be designed and implemented wherein association of placements to creative tags is only per-size per-campaign, necessitating set-up of only one placement per distinct site in a media plan. By accommodating the rules via dynamic ad placement, a marketer's intent may be fully satisfied. Time required for set-up and launch is dramatically reduced and maintenance and optimization is infinitely scalable. | 05-19-2011 |
20110125571 | METHOD AND SYSTEM FOR SPEED EFFICIENT AND RELEVANCY EFFICIENT ADVERTISING THROUGH A WEB ENABLED ELEMENT - An example of a method comprises receiving a search query initiated by the user and transmitted from the user terminal to the server and identifying, by using server software that communicates with the user terminal, an area of interest in the interface. The method also comprises identifying a context based on at least one of the area of interest and the search query. The method further comprises obtaining, by using server software that communicates with the user terminal. Furthermore, the method comprises extracting, based on the one or more browser parameters and a plurality of predetermined preferences and also extracting advertisements from the database based on the set of rules and the context. The method comprises communicating the advertisements to the user terminal and rendering the advertisements on a display based on the context, the one or more browser parameters and the set of rules. Other embodiments disclose a system. | 05-26-2011 |
20110125572 | OPTIMIZATION OF SPONSORED SEARCH SYSTEMS WITH REAL-TIME USER FEEDBACK - Search and advertising systems may be optimized through the use of user feedback. Selected parameters such as ranking, filtering, placement, and pricing may be optimized to achieve certain objectives. The optimization may include real-time user monitoring of multiple configurations with various parameters. In one embodiment, a subset of user queries may be assigned to a particular configuration for monitoring and measuring the real-time performance of that configuration. The performance for multiple configurations may be used to identify optimal settings. | 05-26-2011 |
20110153414 | METHOD AND SYSTEM FOR DYNAMIC ADVERTISING BASED ON USER ACTIONS - A method and system for dynamically responding to advertisement reactions of a user in social network that includes serving an initial advertisement to a user of a social network; gathering a response action of the user associated with the initial advertisement; categorizing a quality of the response action of the user; creating an advertiser response based on the quality of the response action; and sending the response to the user. | 06-23-2011 |
20110161162 | Achieving Advertising Campaign Goals - Various aspects can be implemented for achieving advertising campaign goals. One aspect can be a method that includes receiving an advertising goal for a broadcast advertising campaign, translating the advertising goal into one or more rules, and automatically calculating campaign settings based on the one or more rules. Other implementations of this aspect include corresponding systems, apparatus, and computer program products. | 06-30-2011 |
20110166925 | METHOD AND SYSTEM FOR CONTENT SCHEDULING ON DISPLAY MEDIA - Methods and systems of selection of content based on demographics and/or psychographics of a group from a remote central location through local commands on an input device from content that is sourced from the internet and/or a central database are provided. The system comprises Internet ( | 07-07-2011 |
20110178866 | TWO-WAY MARKETING PERSONALIZED DESKTOP APPLICATION - A method and system receives a first data feed from at least one third-party computerized device by way of a computerized network connected to the customer computerized device. This first data feed is displayed through the display item. The graphic user interface receives customer interaction information when the customer interacts with the display item. The method transmits such customer interaction information to the third-party computerized device by way of the customer computerized network. The customer computerized device then receives a second data feed from the third-party computerized device by way of the computerized network. The second data feed is different than the first data feed and the second data feed is based on the customer interaction information and/or the group usage statistics. | 07-21-2011 |
20110191164 | PROCESSING OF COMMERCE-BASED ACTIVITIES - Disclosed are systems, methods and devices, including a method that includes receiving information about one or more transactions, each transaction including a respective sale of at least one first item selected by a customer and an offer of cross-sale of at least one second item offered to the customer, the information about each of the transactions including information about an outcome of the respective offer of cross-sales. The method further includes determining effectiveness measures based on the received information, with each of the effectiveness measures being associated with at least one of a plurality of combinations of at least one purchasable item and a corresponding offer of cross-sale of at least another purchasable item. The effectiveness measures are representative of a likelihood of the corresponding offer of the cross-sale being accepted when offered in combination with the respective at least one purchasable item. | 08-04-2011 |
20110196735 | SYSTEM AND METHOD FOR MEASURING EFFECTIVENESS OF ELECTRONICALLY PRESENTED ADVERTIZING - Disclosed in one general aspect is a method of evaluating the presentation of advertising content on end-user computer displays that includes sending an integrated advertisement program that includes advertising content through a computer network to end-user computers in response to requests from browsers running on the end-user computers. The integrated advertisement program is accessed on each of the end-user computers after it is received from a server on that computer. The integrated advertisement program determines a display attribute of the advertising content in the integrated advertisement program on each of the end-user computers, and reports the detected display attribute from each of the end-user computers through the computer network to a monitoring application. | 08-11-2011 |
20110196736 | KEYWORD BID OPTIMIZATION UNDER COST PER CLICK CONSTRAINTS - The present invention provides methods and systems for determining optimized bidding on keywords in a sponsored search advertising keyword auction. Methods and systems are provided in which information is obtained including forecasting information and cost per click constraint information. The forecasting information includes forecasted cost versus clicks information and forecasted cost-per-click versus clicks information. Based at least in part on the forecasting information, an optimized set of keyword bids is determined, consistent with the one or more cost-per-click constraints, including iteratively determining an optimized keyword bid with a highest forecasted ratio of clicks to cost. | 08-11-2011 |
20110213654 | OPTIMIZING PLACEMENT OF ADVERTISEMENTS ACROSS MULTIPLE PLATFORMS - A computer implemented method, system, and/or computer program product manage advertisement placement across disparate advertisement media platforms. The disparate advertisement media platforms are each coupled to a respective monitoring application. The monitoring applications monitor activities occurring within their respective advertisement media. Data describing the monitored activities is input to a business intelligence core. In response to one or more of the monitoring applications detecting a real-time event related to a specific subject, the business intelligence core adjusts an amount of electronic advertisement in one or more of the disparate advertising media. | 09-01-2011 |
20110218851 | SEARCH ENGINE OPTIMIZATION PURCHASING ECONOMIC METHOD - A computer workflow environment includes alternate pages within a search engine, with advertising query results based upon advertiser-selected geographic limitation of predetermined geographic size. The advertiser's cost is proportional to the number of advertiser-selected geographic limitations available to a user making search query of a class correlated with the advertiser participating in at least one of the alternate pages of the search engine. The search engine contains various levels of search engine pages having mixed or fixed maxima, minima, and between results pages. Various page IP Address Binaries contain geographical location and market audience sizes, and econometric pricing across various levels search engine page states and national pages, wherein the price of advertising depends upon limitations or addition to variables, to optimize profit by allowing computer users access to affordable choices of selected advertiser, based upon sale performance. | 09-08-2011 |
20110218852 | Matching of advertising sources and keyword sets in online commerce platforms - Providing online advertisements includes selecting, among a plurality of advertising sources provided by a seller, a selected plurality of advertising sources that meet a predefined condition; generating a plurality of keyword sets that correspond to the selected plurality of advertising sources; establishing a programming model according to a set of predefined constraints, wherein the programming model represents match of the selected plurality of advertising sources and the plurality of keyword sets; and determining a substantially optimal match between at least some of the plurality of advertising sources and the plurality of keyword sets by solving the programming model. | 09-08-2011 |
20110231243 | CUSTOMER STATE-BASED TARGETING - Techniques are provided for targeting of online advertisements. Methods are provided which include classifying an individual into a state, of a set of possible states, relative to relationship with regard to an offering or brand. The classification may be based on offline and online information. The states may relate to a degree of favorability with which the individual is disposed with regard to the offering or brand. The individual is targeted with an online advertisement based at least in part on the state into which the individual is classified. | 09-22-2011 |
20110231244 | TOP CUSTOMER TARGETING - Techniques are provided for targeting of online advertisements. Methods are provided in which information including a top set of customers of an advertiser is obtained. Information is obtained relating to online and offline behavior of the top customers in association with one or more brands of the advertiser. For a particular top customer, based at least in part on behavior information relating to the particular top customer in association with the one or more brands, the particular top customer is targeted with an online advertisement. | 09-22-2011 |
20110231245 | OFFLINE METRICS IN ADVERTISEMENT CAMPAIGN TUNING - Techniques are provided relating to optimization of an online advertising campaign. Information is obtained relating to online advertising, associated with a brand associated with an online advertising campaign, directed to each of a set of individuals. Information is also obtained relating to offline behavior of the individuals in association with the brand. One or more metrics are determined that are associated with a relationship between the online advertising and the offline behavior. Optimization of at least one parameter of the online advertising campaign is performed based at least in part on at least one of the one or more metrics. | 09-22-2011 |
20110231246 | ONLINE AND OFFLINE ADVERTISING CAMPAIGN OPTIMIZATION - Techniques are provided relating to advertising campaign optimization. Information is obtained relating to online and offline behavior of a set of individuals in association with a brand associated an advertising campaign. Based at least in part on the information, one or more metrics are determined reflecting an association between online advertising and offline behavior relating to the brand, or vice versa. Optimization is performed for at least one parameter of an online advertising campaign or an offline advertising campaign based at least in part on at least one of the one or more metrics. The campaign could also be a combined offline/online campaign. | 09-22-2011 |
20110231247 | Pay-Per-Call ad system - A method and system are provided for connecting consumer searches and phone calls. In accordance with one or more embodiments, the method includes the steps of (a) receiving from a search system and storing the search results relating to an online or mobile search performed by a consumer, the search results identifying one or more telephone numbers of merchants that signed up with the search system as Advertisers, and the search association identifiers such as IP Address, Cookie, and/or Carrier User ID associated with the consumer; (b) associating the Automatic Number Identification (ANI) to the online or mobile search by matching the search association identifiers based on two phone calls originated from the same ANI within a predetermined period of time of the one or more searches; (c) charging the selected Advertiser a fee for connecting the consumer to the selected Advertiser; and (d) providing detailed Return-On-Investment reports. | 09-22-2011 |
20110238489 | METHOD AND SYSTEM FOR POINT-OF-PURCHASE PROMOTIONAL MATERIAL PLACEMENT - A system and method of determining point-of-purchase placement locations for printed promotional materials on a retail structure includes loading, by a processing device from a database, data representative of a retail structure; determining a plurality of advertisement placement locations on the retail structure; determining a point-of-placement priority value for each of the plurality of advertisement placement locations; receiving an advertising campaign comprising data representing a plurality of advertising campaign items, each item including an associated item priority value; determining a location on the retail structure for each of the advertising campaign items based upon the item priority values and the point-of-placement priority values; and providing a report to an operator of the retail structure indicating where each of the advertising campaign items is to be displayed on the retail structure. | 09-29-2011 |
20110238490 | AUCTION FLIGHTING - Various embodiments provide techniques for auction flighting. In one or more embodiments, a control group and a test group are designated for participants who compete one to another in online auctions. An inclusive model may then be employed for testing of new conditions for auctions using the groups. In particular, multiple auctions can be conducted and/or simulated, such that control conditions are applied in auctions that do not include at least one member of the test group, and test conditions are applied in auctions having members from both the test group and the control group. A response to the test conditions can then be measured by analyzing behaviors of the participants in the auctions conducted with the control conditions in comparison to behaviors of participants in the auctions conducted with the test conditions. | 09-29-2011 |
20110238491 | SUGGESTING KEYWORD EXPANSIONS FOR ADVERTISEMENT SELECTION - Methods and computer-readable media are provided for receiving keyword expansions from expansion providers and selecting a set of keyword expansions that are used for advertisement selection. Keyword expansions that correspond to a particular search query or text from a browsed web page are received from an expansion provider. Feature data is extracted from each keyword expansion, and may include properties of the keyword expansion or the expansion provider. A score is assigned to each keyword expansion, and based on the score, a set of keyword expansions is selected from the keyword expansions received from the expansion provider. The set of keyword expansions is used to select relevant advertisements for presentation to the user. | 09-29-2011 |
20110238492 | MAXIMIZING THE RETURN ON INVESTMENT OF LOCAL BUSINESS AD SPEND ON SEARCH ENGINE ADVERTISING USING MULTIVARIATE ANALYSIS - Local businesses using on line search advertising to attract customers have a difficult time determining the effectiveness of various search terms or how much to bid for each term or search phrase. Local businesses typically fall into a national category. This national category has words and terms related to it which consumers and businesses use to search for providers and information within the category. Multivariate analysis can be used across target words and terms, negative words and terms, product profit margin, product sales volume, customer value, and click thru success to determine an index value for each search term. This analysis can be used to determine the best potential ad budget for a paid search campaign and the best phrases to deploy and optimal bid rates. | 09-29-2011 |
20110251888 | System and Method for Managing Tailored Marketing to Users of Wireless Devices - A system for managing tailored marketing to users of wireless devices adapted to wirelessly access a computer network. The system includes a user database storing a plurality of user data, each user data including a user identifier and a device identifier that identifies a wireless device of a user. A management module transmits marketing information to a selected wireless device, and receives an identifier of a financial account that was used to perform a financial transaction in response to the marketing information transmitted to the selected wireless device. The module stores this identifier in the user database so as to associate the selected wireless device to the received financial account identifier. The financial account identifier can now be used to obtain personal information about the user such as the user's purchase history to generate tailored marketing information to the selected wireless device. | 10-13-2011 |
20110251889 | INVENTORY CLUSTERING - Various embodiments provide techniques for inventory clustering. In one or more embodiments, a set of inventory to be processed is placed into an initial cluster. The inventory can be related to impressions for advertising that are defined by values for a set of attributes. Recursive division of the initial cluster is performed by selecting an attribute and deriving child clusters that are constrained by one or more values of the attributes in accordance with one or more clustering algorithms. The clustering algorithms are configured to derive an optimum number of clusters by repetitively generating smaller child clusters and measuring a cost associated with adding additional clusters. Additional child clusters can be formed in this manner until the measured cost to add more clusters outweighs a benefit of adding more clusters. | 10-13-2011 |
20110258035 | CONSIDERING USER-RELEVANT CRITERIA WHEN SERVING ADVERTISEMENTS - The present invention is directed to selecting an advertisement to be presented in an ad space of a webpage. A criterion (e.g., keyword, image, audio element, etc.) is selected to evoke the advertisement. In an embodiment, the criterion is selected based on a relevance of the criteria to a user, and not necessarily based solely on a relevance to the webpage. Whether a criterion should be used to evoke the advertisement might be based on various factors, such as the likelihood that the user will select a criterion-evoked advertisement, regardless of whether the criterion appears in among content of the webpage, and an expected gain of presenting the criterion-evoked advertisement. | 10-20-2011 |
20110258036 | Method and Apparatus for Creative Optimization - A method and apparatus for creative optimization have been disclosed. In one version optimization occurs at each level of user interaction. | 10-20-2011 |
20110258037 | Method and Apparatus for Campaign and Inventory Optimization - A method and apparatus for campaign and inventory optimization have been disclosed. In one version inventory optimization occurs by determining which products to show when. | 10-20-2011 |
20110258038 | Method and Apparatus for Product and Post Conversion Optimization - A method and apparatus for product and post conversion optimization have been disclosed. In one version product optimization occurs by correlating post conversion events based on an identification established at conversion. | 10-20-2011 |
20110264511 | ONLINE SERVING THRESHOLD AND DELIVERY POLICY ADJUSTMENT - The present invention provides techniques for use in association with online advertising, relating to use of serving thresholds, associated with predicted click through rates, and delivery policies, associated with advertising inventory serving and distribution. An offline-trained machine learning-based model may be utilized in advertising serving decision-making in connection with serving opportunities. However, serving thresholds and delivery policies, for use in association with the model in serving decision-making, may be adjusted online, such as in real-time or near real-time, based on information obtained online affecting factors such as predicted click through rates and advertising inventory distribution. | 10-27-2011 |
20110264512 | USING STRUCTURED OFFER DATA TO CREATE KEYWORD BASED ADVERTISEMENTS - As a result of the system, effective advertisements may be created using only the structured data from the seller. The difficulty of determining keywords to bid on is eliminated as the system determines the keywords from the structured data. In addition, the structure data is used to create the text and images for an advertisement. The seller supplies the sales data and the system creates advertisement based on the sales data. In addition, the system may be able to create and adjust bids on keywords to better optimize sales. | 10-27-2011 |
20110276391 | EXPANSION OF TERM SETS FOR USE IN ADVERTISEMENT SELECTION - Techniques are provided for use in online advertisement selection in response to a search query. Techniques are provided in which historical online advertising information is obtained. Segmentation is performed of advertisements and queries and used in generating segment pairs, and an associated advertisement performance is determined for each pair. Segmentation is also performed of a particular query and a candidate advertisement for selection to be served in response, and using the resulting segments, pairs are identified and used in adding to a term set associated with the candidate advertisement, which term set is used in assessing the advertisement for selection. | 11-10-2011 |
20110276392 | Performing Geography-Based Advertising Experiments - Methods, systems, and apparatus, including computer programs encoded on computer storage media, for performing geography-based advertising experiments. One method includes receiving pre-spend data for geographic regions, identifying the geographic regions as control or treatment regions, obtaining change in ad spend data for each region, estimating a variance in a return on ad spend according to the pre-spend and the change in ad spend data. The method further includes determining whether the variance satisfies an acceptance criterion, and either allocating the change in ad spend data for use in an advertising experiment or selecting different change in ad spend data. Another method includes receiving pre-spend data for geographic regions, determining a change in ad spend for each geographic region, fitting a model to the pre-spend data, the change in ad spend, and test data, and determining a return on ad spend from the fitted model. | 11-10-2011 |
20110282731 | Systems and Methods for Optimizing Marketing Investments - Systems and methods for optimizing marketing investments are provided. The system includes a computer system in electronic communication with a business over a first communications link, means for electronically receiving marketing expenditure information from the business using the first communications link. The system executes an optimization algorithm which processes the marketing expenditure information and estimates at least one optimized future marketing expenditure for the business based upon the marketing expenditure information. the system electronically transmits the at least one optimized future marketing expenditure to a user using a second communications link, for subsequent display of the at least one optimized future marketing expenditure to the user. | 11-17-2011 |
20110295679 | PRESENTING CONTENT PACKAGES BASED ON AUDIENCE EXCLUSION - The present technology maintains a profile for each user known to a content delivery system and selectively excludes delivery of certain content to some users based on past performance. The user profile includes a listing of all completed conversion actions associated with the invitational content presented to the user. When presented with a request for invitational content, the system identifies the set of all possible invitational content for the given context. Based on the user profile, the system removes from the set all invitational content for which the user has completed the associated conversion action to create a user-specific set of invitational content. The system selects an invitational content from the user-specific set of invitational content to include in the content package presented to the user. | 12-01-2011 |
20110307327 | OPTIMIZATION OF CONSUMER OFFERINGS USING PREDICTIVE ANALYTICS - Data characterizing a population of consumers that is derived from history-based predictive analytics that describe expected outcomes for each of a plurality of offerings is used by a solver to solve an optimization problem. The solver identifies a subset of the population and assigns one or more of the plurality of offerings to be presented to consumers within the subset of the population while taking into account at least one constraint. Actions to be taken with the identified subset of the population in connection with the assigned one or more offering are then assigned so that at least a portion of the assigned actions can be initiated. Related apparatus, systems, techniques and articles are also described. | 12-15-2011 |
20110313846 | INCLUDING PERSONALIZED CONTENT IN AN ADVERTISEMENT | 12-22-2011 |
20110313847 | MAPPING IDENTIFIERS - Systems and methods for mapping identifiers are provided. Activity logs illustrate activities and/or events associated with a plurality of identifiers. The identifiers may be registered identifiers, unregistered identifiers, or a combination thereof. When at least two identifiers share a linking attribute, the at least two identifiers may be mapped to one another, along with information associated therewith (if any) such as a user profile. Each subsequent line of an activity line may also be mapped to the identifiers of the initial single line when a linking attribute or an overlapping identifier is present. A number of identifiers associated with each other may be increased by mapping identifiers and, thus, a targeted audience for a customized advertisement may, in turn, be increased. | 12-22-2011 |
20110313848 | METADATA-ENABLED DYNAMIC UPDATES OF ONLINE ADVERTISEMENTS - Systems, methods, and computer media for dynamically updating online advertisements and providing updated online advertisements are provided. An object-oriented online advertisement is provided that has properties inherited from an advertisement class. The inherited properties include metadata fields and corresponding metadata values. The metadata fields and values determine the content, appearance, behavior, and other characteristics of the online advertisement when it is published on a web page. Changes to or addition or deletion of metadata fields and values in an advertisement class or subclass are communicated to the online advertisements, and the metadata of the advertisements are updated to reflect the changes. | 12-22-2011 |
20120016736 | DYNAMIC CREATIVE CREATION AND DELIVERY - A method and system for generating a creative script is disclosed. Plug-ins into a third party ad creation tool interact through application program interface (API) to allow insertion of dynamic aspects into the creative script. Alternative content is defined for each dynamic aspect inserted into the creative. One or more content groups are defined that select a number of dynamic aspects and their corresponding alternative content. The different combinations of alternative content are culled to define each content group. Target attributes are selected into a target group. The creative script is served according to the combinations of alternative content. Those combinations that are deemed more acceptable are favored over time to increase efficacy of the creative script. | 01-19-2012 |
20120016737 | INTEGRATED ADVERTISING MANAGEMENT METHOD AND SYSTEM WITH RESPECT TO PLURALITY OF ADVERTISING DOMAINS - An integrated advertising management method and system with respect to an advertising campaign including a plurality of advertising domains is provided. The integrated advertising management method includes the steps of: generating an advertiser identification associated with an advertiser; in response to a request from the advertiser, setting up an advertisement management component associated with the advertiser identification; and allowing the advertiser to manage the plurality of advertisements included in the advertising campaign by using the advertisement management component such that the advertiser can set up and update at least one of a plurality of conditions for the plurality of advertisements included in the advertising campaign. | 01-19-2012 |
20120022939 | Assessing a Response Model Using Performance Metrics - A computer system determines a response model for a solicited offering based on selected variables that characterize a target population. The response model may be used to identify recipients in the target population to increase the expected probability of the recipients responding. The response model may be formed through an iterative process and is initially formed using a subset of variables from characteristics of the target population. A performance process is then performed to assess the initial response model by rendering, a pool of information for analysis. Based on the results of the analysis, the response model may be modified so that the performance results can be enhanced and updated performance metrics can be further analyzed. When desired results are obtained, the response model is finalized and final performance results are rendered. The response model may then be applied to the target population to identify recipients for the solicited offering. | 01-26-2012 |
20120030010 | SOCIAL IMPACT ON ADVERTISING - Techniques are provided that relate to social and communications impact relating to advertising. Techniques are provided that include tracking information relating to an online advertisement served to a user, communications between the ser and one or more other users in the user's social network relating to the advertisement or a subject of the advertisement, and online or offline behavior of the other users in connection with one or more objectives of the online advertisement. The tracked information is used in assessing the impact of the advertising on the other users, which assessment can be used in advertisement campaign optimization. | 02-02-2012 |
20120030011 | Systems and Methods for Estimating a Conversion Rate for a Digital Advertisement Based on Dwell Times Associated with the Digital Advertisement - The present disclosure is directed to systems and methods for estimating a conversion rate associated with a digital ad. Generally, an ad provider and/or an ad campaign management system detects an action of a user associated with a digital ad. The ad provider and/or ad campaign management system detects a subsequent action of the user after detecting the action of the user associated with the digital ad and determines an amount of time between the action of the user associated with the digital ad and the subsequent action of the user. The ad provider and/or ad campaign management system then estimates a conversion rate associated with the digital ad based on the determined amount of time. In some implementations, a model is utilized to estimate a conversion rate associated with a digital ad based on dwell times even when the ad provider and/or ad campaign management system has little or no conversion data associated with the digital ad. | 02-02-2012 |
20120036007 | Creating, Managing and Optimizing Online Advertising - Systems and methods for creating, managing and optimizing online advertising campaigns include groups of independent human resources working through a marketplace to suggest and optimize appropriate choices for how, where and how much to pay for online advertising. Optimization is achieved through the use of market-based incentives that pay participants based on the quality, quantity and efficiency of the results of their suggestions. The systems and methods enable a marketplace that leverages the inherent knowledge of a large group of people to come up with all search terms, placements, targeting and advertisements that might be relevant to a product, and determine the optimal auction prices for these search terms, placements, targeting and ads on the search engine systems. | 02-09-2012 |
20120036008 | Creating, Managing and Optimizing Online Advertising - Systems and methods for creating, managing and optimizing online advertising campaigns include groups of independent human resources working through a marketplace to suggest and optimize appropriate choices for how, where and how much to pay for online advertising. Optimization is achieved through the use of market-based incentives that pay participants based on the quality, quantity and efficiency of the results of their suggestions. The systems and methods enable a marketplace that leverages the inherent knowledge of a large group of people to come up with all search terms, placements, targeting and advertisements that might be relevant to a product, and determine the optimal auction prices for these search terms, placements, targeting and ads on the search engine systems. | 02-09-2012 |
20120036009 | METHOD FOR EFFICIENTLY ALLOCATING AN ADVERTISING BUDGET BETWEEN WEB ADVERTISING ENTITIES - A method for allocation of an advertisement budget of an advertisement campaign between a plurality of advertisement entities. The method comprises receiving for each of the plurality of advertisement entities a corresponding optimal value of its target frontier function respective of an advertising cost; receiving at least a budget constraint for the advertisement budget; creating a global target frontier function that is a sum of each of the target frontier functions of each of the plurality of advertisement entities, each of the target frontier function is multiplied by a binary inclusion variable; and optimizing the global target frontier function to determine a marginal equilibrium to determine at least the advertising cost value for each of the advertisement entities, the sum of the advertising cost values determined for each of the plurality of advertisement entities meets the budget constraint. | 02-09-2012 |
20120041817 | PRIORITIZING POPULATION SEGMENT ASSIGNMENTS TO OPTIMIZE CAMPAIGN GOALS - The present technology prioritizes or ranks segments based on the content provider's or content delivery system's goals or priorities. The content delivery system can monitor its performance in meeting any known goals, and should the content delivery system recognize that its progress towards meeting a goal is not satisfactory, the content delivery system can prioritize some segments over others to meet one or more goals. Since prioritizing a selection of segments can impact other system and content provider goals, the system can also be provided with a performance predictor that can run a series of prediction models to predict the optimum prioritization of segments to result in the best performance of the system. | 02-16-2012 |
20120059708 | Mapping Advertiser Intents to Keywords - In one embodiment, a method includes constructing an intent map for a plurality of products, the intent map comprising intent topics and each intent topic comprising intents, and then deriving a plurality of keywords from the intent map based on keyword templates. | 03-08-2012 |
20120072279 | Overlapping Experiments - User queries are received, with each query requesting a service from a server. Overlapping experiments are performed on at least a portion of the queries, with each experiment modifying one or more parameters associated with the queries or parameters associated with processing of the queries, and with the experiments organized into layers. Two or more experiments in different layers are allowed to be performed on the same query, and for any given layer, at most one experiment is allowed to be performed on the same query. | 03-22-2012 |
20120078710 | DYNAMIC SEARCH ENGINE RESULTS EMPLOYING USER BEHAVIOR - A method and apparatus for dynamically modifying search results “on the fly” based on the behavior of the user currently conducting a search. In one embodiment, data regarding user behavior is gathered from virtually any activity, including clicks on links, dwell times, downloads, transactions and cursor movements. Subordinate keywords are generated to reflect the intent of the user as inferred from the user's behavior. Subordinate keywords, as opposed to traditional primary keywords, are keywords that are identified as important to the search, but are not necessarily essential for a matched document. They are automatically generated by the system from a variety of places, such as documents clicked on by the user as well as documents that are skipped. The system uses the subordinate keywords to dynamically re-rank matched documents and advertisements to best reflect the inferred intent of the user in order to continuously provide the most relevant results. | 03-29-2012 |
20120084141 | System and Method to Predict the Performance of Keywords for Advertising Campaigns Managed on the Internet - Historical data from keywords in a pay-per-click internet advertising campaign are used to predict performance of other keywords with the goal of optimizing a keyword portfolio to maximize returns from the advertising campaign. A computing system receives the keyword portfolio for the advertising campaign, and classifies the keywords based on whether or not sufficient historical data exist to generate acceptable predictions about the performance of the keywords in the advertising campaign. Historical data are then used to make performance predictions for keywords having sufficient data. For keywords without sufficient historical data, generic prediction functions are created based on a generic change rate obtained from keywords with sufficient historical data. These generic prediction functions are then used to predict keyword performance in the advertising campaign. Predictions for keywords with and without sufficient historical data are then used to optimize the advertising campaign. | 04-05-2012 |
20120095825 | Incentive Selection of Region-of-Interest and Advertisements for Image Advertising - Techniques for image selection and region of interest analysis are described herein. A pair of two or more users is configured, and an image is displayed to the pair. The image can be a still image (i.e., a picture) or a moving image (i.e., video). In some instances, a plurality of advertisements is suggested for possible association with the image. Input is received from both users in the pair, indicating a positive or a negative association between each advertisement and the image. When the pair positively rates an advertisement, the advertisement is associated with the image. A plurality of regions of interest within the image may be suggested. In response, positive or negative input is received from the pair indicating whether each of the plurality of regions of interest is appropriately suggested for placement of an advertisement. | 04-19-2012 |
20120109740 | Integrating Simulation And Forecasting Modes In Business Intelligence Analyses - An optimization object may include fields storing parameters used by the intelligence system during business intelligence data analysis. One of these fields may include a mode type field to selectively switch between a forecasting mode to extrapolate a value from the data and a simulation mode including an optimization module to calculate a value from the data expected to maximize a particular objective. The stored parameters may include common parameters used in both modes and unique parameters to one of the two modes. The optimization object may also include fields specifying details and other data associated with a trade promotion. The analysis mode selected in the type field made be executed on data relating to the promotion details fields of the object subject to the parameters in the corresponding parameter fields. | 05-03-2012 |
20120109741 | METHODS AND APPARATUS FOR DYNAMIC CONTENT - Methods and apparatus for dynamic content according to various aspects of the present invention may be implemented in conjunction with a method for displaying an overlay object fixed in position and anchored to at least one side of a content area, sending a request for content to a server, receiving a response from the server, and displaying content in the overlay object according to the response. In one embodiment, the response may be determined according to an optimization algorithm. | 05-03-2012 |
20120109742 | USING LOCATION INFORMATION FROM A REQUEST TO CONTROL AD SERVING - The usefulness, and consequently the performance, of advertisements are improved by allowing businesses to better target their ads to a responsive audience. Location information is determined (or simply accepted) and used. For example, location information may be used in a relevancy determination of an ad. As another example, location information may be used in an attribute (e.g., position) arbitration. Such location information may be associated with price information, such as a maximum price bid. Such location information may be associated with ad performance information. Ad performance information may be tracked on the basis of location information. The content of an ad creative, and/or of a landing page may be selected and/or modified using location information. Finally, tools, such as user interfaces, may be provided to allow a business to enter and/or modify location information, such as location information used for targeting and location-dependent price information. The location information used to target and/or score ads may be, include, or define an area. The area may be defined by at least one geographic reference point (e.g., defined by latitude and longitude coordinates) and perhaps additional information. Thus, the area may be a circle defined by a geographic reference point and a radius, an ellipse defined by two geographic reference points and a distance sum, or a polygon defined by three or more geographic reference points, for example. | 05-03-2012 |
20120116868 | SYSTEM AND METHOD FOR OPTIMIZING MARKETING EFFECTIVENESS - The claimed invention relates to a system and computer implemented method for quantitatively measuring effectiveness of a marketing campaign or marketing strategy execution. The client device accesses the server over a communications network to define targeted customer segments based on the marketing campaign or a specific set of marketing objectives and to define a quantifiable outcome or payoff for each targeted customer segment of the client, thereby linking the performance of client's marketing campaign or objectives to the quantifiable outcome for each targeted customer segment. The server generates behavior paths for each targeted customer segment on a client website for effective measurement of adherence of a website visitor/customer to the behavior paths leading to the quantifiable outcome. The rules engine calculates a path score to determine whether the customer adheres to or diverges from a preferred behavior path established for the customer's targeted customer segment. | 05-10-2012 |
20120123854 | DATA MINING TO DETERMINE ONLINE USER RESPONSES TO BROADCAST MESSAGES - In a networked system, a method and apparatus for measuring advertising effectiveness involves broadcasting an advertisement at a broadcast time, monitoring at least one social network or other online forum following the broadcast time, filtering social network traffic to identify messages, search engine queries to identify queries, or other traffic entries, that appear to be responsive to the broadcast advertisement, determining a time of initiation for at least a plurality of entries that appear to be responsive to the broadcast advertisement, and determining at least one demographic for at least the plurality of the entries that appear to be responsive to the broadcast advertisement. | 05-17-2012 |
20120130801 | SYSTEM AND METHOD FOR MOBILE ADVERTISING - System and method for advertising on mobile devices, wherein an application installed on the device is linked with a device side component capable of requesting an advertisement, displaying the advertisement, and reporting the user reaction to the advertisement, assisted by an advertising server, such that the effort to implement advertisement support on the part of the application developer may be reduced (e.g., minimized) compared to other typical advertising systems and methods. | 05-24-2012 |
20120136714 | USER INTENT ANALYSIS ENGINE - Techniques are provided by which brand awareness metrics are defined and computed. Such brand awareness metrics may include: Awareness, Consideration, Engagement, and Purchase Intent. Such metrics may correspond to stages of a consumer's online buying behavior and may be computed based, in part, on recordings of interactions the consumer has had with an online advertisement. | 05-31-2012 |
20120143674 | PERFORMANCE-BASED ADVERTISING PLATFORM THAT TRANSFORMS ADVERTISER SELF-INTEREST INTO A SOCIAL BENEFIT - Embodiments of the system as described herein provide advertisers the ability to participate in charitable giving/cause marketing campaigns while tying costs to measurable performance. Embodiments of the system are configured to match advertisers with Influencers and causes based upon the evaluation of multilateral campaign criteria, providing the ability for advertisers to link their goods and services to one or more Influencers and/or charitable causes. | 06-07-2012 |
20120173326 | Keyword bid management in an online advertising system - In a technique for managing keyword bid amounts in an online advertising system (OAS), a closed-loop feedback technique that integrates data integration, keyword management, bid management, product-search results and user activities is used to optimize revenue generation from online advertisements for websites, such as e-commerce websites. In particular, bids on a group of keywords associated with products are based on an estimated profitability of the group of keywords. Then, the resulting traffic to an associated e-commerce website is monitored by determining a financial performance metric of the e-commerce website, which facilitates subsequent feed-back adaptation. For example, a layout of the e-commerce website (such as product information, which is associated with the products, and/or relative positions of the displayed product information on the e-commerce website) is adjusted based on the determined financial performance metric. Moreover, the bid amounts for the group of keywords are modified based on the determined financial performance metric. | 07-05-2012 |
20120179536 | SYSTEM AND METHOD FOR MANAGEMENT AND OPTIMIZATION OF OFF-LINE ADVERTISING CAMPAIGNS WITH A CONSUMER CALL TO ACTION - An improved method for managing advertising campaigns is provided. The method includes defining an advertising campaign, uploading a multi-media file of each member of the campaign; linking each of the multi-media files of the advertisements and associating the media files with a data capture template based on the media type; configuring the scheduling and promotion details for display of the media ad; associating survey questions with respondent incentives; calculating the present cost of the campaign; capturing consumer responses to individual members of the campaign; aggregating and analyzing the cumulative responses; making program adjustments to the type, location, and schedule for the campaign members based on these real-time results; and transmitting the revised campaign management instructions and adjusted media files to remote systems at the media channels thereby optimizing in real-time the overall ad campaign. | 07-12-2012 |
20120179537 | SYSTEM AND METHOD FOR RESERVING CUSTOMER LEADS WITHIN A CAMPAIGN MANAGEMENT SYSTEM - A system and method for improving lead selection and optimizing the distribution of campaign messaging by a customer relationship management system. The system and method identifies and reserves customer leads for use with a high value campaign which is not scheduled for execution until some future date and time. The reserved leads are made unavailable for use with lower level campaigns scheduled for execution prior to the execution of the high level campaign. | 07-12-2012 |
20120179538 | System and Method for Creating and Managing Campaigns of Electronic Promotional Content, Including Networked Distribution and Redemption of Such Content - A system and method for creation and management of Promotional Campaigns which specify items of EPC that are distributed to Mobile Users. The systems and methods involving networked distribution and redemption of such content. | 07-12-2012 |
20120185325 | Method and system for distributed marketing displays on municipal parking meters - Marketing communications are delivered by advertising displays affixed to or surrounding vehicular parking meters. Lease arrangements are determined by a machine-based method providing equitable revenue sharing to municipality or other entity owning the parking meter spaces and the marketing communication entity while providing rapid, reliable deployment to advertisers via a machine-based method of RFID tracking and deployment. | 07-19-2012 |
20120185326 | CONTACT STREAM OPTIMIZATION USING FEC AND CC CONSTRAINTS - Methods, systems, and software for conducting a marketing campaign are described. One or more scores associated with sending offers to proposed contacts are received; and an overall campaign score corresponding to a sum of the scores is optimized to generate optimal assignments of offers to customers. The optimal assignments are included in the marketing campaign. | 07-19-2012 |
20120191532 | METHOD AND APPARATUS FOR PROVIDING ADVERTISEMENT SERVICE - A method and apparatus for providing an advertisement service are provided. The method includes receiving advertisement content; detecting use of the received advertisement content; recording information containing an advertisement content use history when detecting the use of the advertisement content; and transmitting the information containing the advertisement content use history to an advertisement service server. | 07-26-2012 |
20120191533 | SALES CHANNEL MANAGEMENT INFRASTRUCTURE - A sales system supports sales between a plurality of buyers and a plurality of sellers in a communication network. A sales server has a seller interface used by both a first seller and a second seller respectively via a first seller's computer and a second seller's computer to register availability for sale of a first product and a second product. The sales server, based upon received buyer input from an identified buyer via a buyer computer that includes buyer orders for the first product and the second product dispenses a first sales order to the first seller's computer for the first product and a second sales order to the second seller's computer for the second product. The sales server provides instructions to the first seller's computer for fulfillment of the first sales order and to the second sales computer for the fulfillment of the second sales order. | 07-26-2012 |
20120203623 | SYSTEM AND METHOD FOR ONLINE ADVERTISEMENT OPTIMIZATION - A computer system and computer-implemented method for placing an advertisement on one or more social networks wherein advertisements are generated and deployed on one or more social network advertising platforms and based on performance data, adapting the parameters of the advertisement or placement of the advertisement until the performance criteria of the advertiser are met. | 08-09-2012 |
20120203624 | Systems and Methods for Placing Advertisements - Systems and methods provide techniques for associating advertisements with relevant content on a user interface. A method for placing advertisements on a user interface includes providing a user interface having a plurality of user interface screens, at least some of the plurality of user interface screens containing user-selectable control objects, and determining which of a plurality of advertisements to display on a user interface screen based on at least one of the following criteria: topical relevance, contextual relevance, path relevance and cognitive prominence | 08-09-2012 |
20120221407 | Systems, Methods, and Media for Executing and Optimizing Online Marketing Initiatives - Systems, methods, and media for executing and optimizing the performance of online marketing initiatives are provided herein. Methods may include the steps of receiving input corresponding to one or more marketing initiatives, each of the one or more online marketing initiatives including at least one entry asset, generating one or more online marketing initiatives from the received input, providing the one or more online marketing initiatives to one or more presentation servers for publishing the one or more marketing initiative to one or more platforms, receiving tracking data for at least one of the one or more marketing initiatives, comparing the tracking data to one or more performance metrics to determine the performance of the at least one marketing initiative, and storing at least one of the tracking data and the performance metric in a database coupled to at least one of the web server and the one or more presentation servers. | 08-30-2012 |
20120221408 | METHOD AND SYSTEM FOR INFORMED MEDIA PLANNING - A method and system for storing ad campaign information and allowing ad buyers and ad sellers access to that information the method performed in a computer system having one or more processors executing a unique set of instructions stored in system memory, the method including providing an ad buyer interface to allow an ad buyer to enter ad campaign information and providing an ad seller interface to allow an ad seller to view ad campaign information and to submit a proposal to participate in an ad campaign. | 08-30-2012 |
20120226548 | METHOD FOR REQUESTING, DISPLAYING, AND FACILITATING PLACEMENT OF AN ADVERTISEMENT IN A COMPUTER NETWORK - A method and computer-readable storage medium for submitting a request to display an advertisement in a network, facilitating display of an advertisement in a network, and receiving a request to display an advertisement in a network. A request to display an advertisement specifies at least one desired condition for display of an advertisement. The request is reviewed and if the at least one condition is accepted, the advertisement is displayed. Data relating to advertising is also collected and analyzed. | 09-06-2012 |
20120253923 | SYSTEMS AND METHODS FOR PROVIDING TARGETED MARKETING CAMPAIGN TO MERCHANT - Methods, systems and computer readable medium are provided for providing targeted marketing services. Historical transaction data is analyzed by a computer based system to provide an aggregate data profile of transaction account holders which participated in transactions with a first entity. A targeted marketing campaign is selected by the computer based system from a selection of available targeted marketing campaigns to propose to the first entity based on the aggregate data profile of transaction account holders. The selected targeted marketing campaign is then proposed by the computer based system to the first entity. | 10-04-2012 |
20120271710 | System and Method for Researching Virtual Markets and Optimizing Product Placements and Displays - A system and method for researching virtual markets and using the research to optimize product placements and displays. The system includes a monitoring engine configured to monitor information about user reactions and/or at least one product. The system also includes a recommendation engine configured to recommend a location within a virtual universe to display the at least one product based on the information monitored by the monitoring engine and a display engine configured to display the at least one product at a recommended location. | 10-25-2012 |
20120278160 | REAL-TIME ADAPTIVE PROBABILISTIC SELECTION OF MESSAGES - A facility selects a unit of content to include in an instance of a content container. For each of a plurality of units of content, across a plurality of other instances of the content container distributed during a foregoing period of time that included the unit of content, the facility determines both an average level of success achieved by including the unit of content, and a measure of the level of variability of the level of success achieved by including the unit of content. The facility scores each unit of content by selecting a value from a probability distribution that is based on the determined average level of success and measure of the level of variability of the level of success. The facility selects one of the units of content to include in the instance of the content container based on the determined scores. | 11-01-2012 |
20120284113 | System and Method for Providing Competitive Pricing for Automobiles - The invention provides information to the potential customer about the vehicle for sale, including information relating to other similar vehicles for sale in a particular geographical area that can be accessed at the point of sale, or by the customer at a later time and place. The party offering the product for sale is informed each time the customer accesses the information, thereby indicating the level of interest by the customer. | 11-08-2012 |
20120310728 | BUY-SIDE ADVERTISING FACTORS OPTIMIZATION - A computer-implemented system, method, and computer program are disclosed for optimizing buy-side advertising factors for an internet-based first advertising campaign, thereby improving the performance of the first advertising campaign. The optimization involves classifying and identifying stored advertisement campaigns that share similar data, such as subject matter, advertising parameters, and result parameters, to a first advertising campaign that is to be optimized. Advertising factors, including pricing options and pricing values, are then computed by performing multivariate analysis on advertising parameters and result parameters corresponding to the stored advertising campaigns that perform optimally compared to the first advertising campaign to be optimized. The multivariate analysis identifies pricing options, like creative, targeting, and bid cost-per-click (CPC), and related pricing values, where pricing values for each pricing option indicates how an advertiser may spend an existing advertising budget to optimize the first advertising campaign to match the stored and optimally performing advertising campaign. | 12-06-2012 |
20120310729 | TARGETED LEARNING IN ONLINE ADVERTISING AUCTION EXCHANGES - A method of placing a bid in an auction for digital advertisement space in an online advertising platform includes determining whether a threshold for optimized bidding has been met, and, upon determining that the threshold has been met, formulating, based at least in part on actual success event data, an optimized value as the bid. If the threshold has not been met, a learn value is formulated as the bid. Formulating the learn value includes receiving a desired payment value for obtaining a success event, calculating a ratio of actual and projected success events to actual and projected impressions to obtain a conversion rate, and applying the conversion rate to the desired payment value to determine the bid value. The bid is then submitted to the digital advertisement space auction. | 12-06-2012 |
20130006754 | MULTI-STEP IMPRESSION CAMPAIGNS - Various embodiments are described for computerized advertising systems and methods. The system may include an ad server that includes an impression campaign engine configured to associate a target user profile with a plurality of computing devices. The ad server is also configured to receive a multi-step impression plan including a plurality of triggers from an advertiser. Each trigger is associated with a different advertisement to be served to at least one of the plurality of devices. The system also includes an ad serving engine configured to serve a first advertisement to a first device in response to making an inference from sensors or detecting a first trigger, and a second advertisement to a second device in response to a second inference or detecting a second trigger, according to the impression plan. A predictive model developed from machine learning may be used to develop a learning-based multi-step impression plan. | 01-03-2013 |
20130006755 | Methods, Systems and Computer Program Products for Tailoring Advertisements to a User Based on Actions Taken Using a Portable Electronic Device - A method of advertising tailored based on usage patterns of a portable electronic device includes determining if a portable electronic device has entered an area associated with a local area network (LAN). A link is established between the portable electronic device and the LAN if it is determined that the portable electronic device has entered the area associated with the LAN. User services are established between the portable electronic device and a remote server using the established link based on a user profile associated with the portable electronic device. Devices associated with the remote server communicatively coupled to the LAN are controlled using the portable electronic device. Actions and/or behaviors of a user are tracked based on use of the portable electronic device. Advertisements are displayed and/or played on at least one of the controlled devices based on the tracked user actions and/or behaviors. | 01-03-2013 |
20130013394 | COMBINING SEGMENTS OF USERS INTO VERTICALLY INDEXED SUPER-SEGMENTS - Techniques are described herein for combining segments of users into super-segments. The interests of the segments in online ad campaigns in which they participate are compared to determine subsets of the segments whose interests are correlated to an extent that exceeds a designated threshold. The segments in each subset are combined to provide a respective super-segment. Each online ad campaign corresponds to a specified category, such as telecommunications, auto, finance, retail, entertainment, travel, etc. For each super-segment, the cumulative interest of the segments therein for each category are determined The cumulative interests for each super-segment are used to determine which super-segment(s) are to be targeted for receiving a specified online advertisement. For instance, the cumulative interests of the respective super-segments in the category most closely related to a subject matter with which the specified online advertisement is associated may be compared to determine which super-segment(s) are to be targeted. | 01-10-2013 |
20130013395 | METHOD AND APPARATUS FOR ADVERTISING BIDDING - Methods, articles, and systems for determining a bidding strategy for on-line query answer set or contextual advertisement positions for marketing options is described herein. | 01-10-2013 |
20130024273 | Sales & marketing recommendation system - A Sales and Marketing Recommendation System comprises one or more software packages designed to run on various hardware platforms (Windows PC, Apple, iPad, Android, BlackBerry, iPhone) and access a secure website, where a corporation's users may configure, initiate, and track marketing and sales activities. Behind the website is a database to track activity occurring within the system, as well as data on activity and customers received from other integrated systems. Additionally, a recommendation engine analyzes the data to constantly provide updated suggestions to the users regarding which customers to target and what messages to use. | 01-24-2013 |
20130046613 | OPTIMIZING TARGETING EFFECTIVENESS BASED ON SURVEY RESPONSES - An optimized targeting system can properly identify and determine information about an audience as part of the targeting process. Surveys may be used in place of advertisements on a page for receiving specific information about an audience that can be combined with known targeting data to generate an optimization model that better targets the audience. The model may be used for selecting targeted advertisements based on information about the audience. Interactions with the targeted advertisements and additional survey responses may be used to further refine the model. The model may consider and account for selection bias in the survey responses. | 02-21-2013 |
20130054348 | Systems and Methods for Web Page Optimization - Systems and methods are provided for web page optimization. In accordance with one implementation, a system for web page optimization is provided, wherein the system comprises a computing device configured to provide at least one of user data, content categories, and page performance metrics, and receive, from the module server, a bid to include at least one proposed module on a page, the bid including an impact score of the at least one proposed module based on the page performance metrics. The system also includes a feedback component configured to provide performance feedback indicative of how the page performed based in part on the page performance metrics, and a page assembler coupled configured to select for display on the page a module combination comprising the at least one proposed module, wherein the module combination is selected based in part on the impact score and the performance feedback. | 02-28-2013 |
20130054349 | INTEGRATED AND COMPREHENSIVE ADVERTISING CAMPAIGN REMAP - Techniques are provided for integrated and comprehensive advertising campaign management and optimization. Techniques are provided in which advertisers, including large-budget advertisers such as Chief Marketing Officers, can easily, efficiently and optimally define, manage and implement advertising budgets and campaigns, from high to granular levels, across a variety of online and offline channels. Techniques are provided in which, during implementation of a campaign, a set of recommended campaign resource allocation modifications are determined and provided and in which the advertiser can choose to implement some or all of the set of modifications, or modifications may be automatically implemented. | 02-28-2013 |
20130066710 | INCLUDING CONTENT ITEMS IN ADVERTISEMENTS - Generating an advertisement unit is disclosed. A selection of one or more content items is received. Each of the content items has an associated quality score. A representation of at least one of the content items is included in a generated advertisement. The advertisement also includes, for each included content item, an associated link configured to, when activated by a viewer of the advertisement, direct the viewer to an instance of the respective included content item. | 03-14-2013 |
20130066711 | Understanding Effects of a Communication Propagated Through a Social Networking System - Effects of content communications propagated to users of a social networking system may be tracked and measured by the social networking system. Identifiers of content presented to a user within a time period prior to an action performed by the user are recorded in a first label object associated with the action. The action performed by the user generates new content to be presented to other users. The identifiers of the new content and the first label object are recorded in new label objects associated with actions performed by the other users subsequent to viewing the new content. Various metrics may be determined by analyzing the label objects associated with actions performed by users of the social networking system, including virality, reach, and identifying users that share a particular content item. | 03-14-2013 |
20130073379 | METHOD AND APPARATUS FOR INTERNET CUSTOMER RETENTION - A method of dynamically optimizing customer retention for a web marketing site is provided. That method includes specifying a permissible defunct threshold, specifying a range of offers to be included in a set of promotions, determining a probability that a customer will become defunct in a predetermined period of time since the last interaction of that customer with the web site, and providing a promotion to a customer if the probability that the customer will become defunct in the predetermined period of time since the last interaction of that customer with the web site is greater than a predetermined threshold. | 03-21-2013 |
20130080243 | PAY PER INSERT SYSTEM - Method of searching and inserting sales campaigns records into a consumer diary associated with a consumer. The steps include a computer searching a repository for active sales campaign records satisfying search criteria received from a consumer through a browser executing on a device; the computer displaying a list of sales campaign records which satisfies the search criteria; the computer receiving a click indication from the consumer using the browser executing on the device, selecting a sales campaign record from the list; the computer inserting the sales campaign record into the consumer diary; and the computer recording an identification of the consumer from which the click indication originated, a time, and the sales campaign record selected. If the sales campaign record inserted into the consumer diary is not eligible for free inserts into the consumer diary, the computer deducting an amount from a merchant budget coupled to the sales campaign record. | 03-28-2013 |
20130080244 | METHOD AND A SYSTEM FOR MANAGING ADVERTISING CAMPAIGNS - In a method and a system for managing advertising campaigns, a plurality of advertising campaigns is launched, and a plurality of visitors is allowed to visit a website. The behavior of the visitors is monitored, a value point score is obtained for each visit, and each visit is designated to an advertising campaign. For each advertising campaign an accumulated value point score and the number of visits designated to the advertising campaign are calculated. The advertising campaigns are compared, including comparing the accumulated value point scores and the number of visits. The comparison may include comparing attributes, elements or themes of the advertising campaigns. Based on the comparison a new advertising campaign is planned. Since the new advertising campaign is designed with consideration to the actual impact of previous advertising campaigns on the generated value, the new advertising campaign is very likely to fulfill specific marketing goals or strategies. | 03-28-2013 |
20130085839 | Mutually Advertising System, Advertisement Distribution Planning Apparatus and Method, and Computer Program - A mutually advertising system includes an ad distribution planning apparatus and ad indication systems possessed by respective business enterprises. Each of the ad indication systems plays back an ad distributed from the ad distribution planning apparatus. With respect to each of the business enterprises, an ad viewing amount is calculated from the number of viewers about the related ad indication system and a time range during which an ad is played back by the related ad indication system. The calculated ad viewing amount is converted into a conversion-result ad charge according to a prescribed rule. A combined ad charge is calculated from the conversion-result ad charge and a paid ad charge. The ad distribution planning apparatus sets distribution of an ad of each of the business enterprises to the ad indication systems on the basis of the calculated combined ad charge. | 04-04-2013 |
20130091009 | IDENTIFYING USERS LIKELY TO PERFORM FOR A SPECIFIC ADVERTISER'S CAMPAIGN GOALS - Refining a target audience for an advertising campaign, includes: obtaining a seed list of customers; defining the target audience as the customers from the seed list who share key characteristics of a desired customer; formulating an audience model; using the audience model, generating a client-specific segment of the defined target audience for targeting; and optimizing the client-specific segment using conversion data. | 04-11-2013 |
20130091010 | Audience and Performance Guarantees using a Statistical Model for Risk Assessment - A risk management system enables users to assess various probabilities of achieving certain audience and advertising delivery guarantees by computing levels of risk associated with various levels of audience guarantees. Statistical theory is applied to actual currency level audience estimation systems to support an application that implements a guarantee tool so that users may examine the specific risk levels for specific advertising schedules. In one illustrative example, both sellers and buyers of magazine advertising may utilize the risk management system to negotiate guarantees at specific ad-audience levels. | 04-11-2013 |
20130097010 | AD PLACEMENT - This invention concerns optimal ad selection for Web pages by selecting and updating an attribute set, obtaining and updating an ad-attribute profile, and optimally choosing the next ad. The present invention associates a set of attributes with each customer. The attributes reflect the customers' interests and they incorporate the characteristics that impact ad selection. Similarly, the present invention associates with each ad an ad-attribute profile in order to calculate a customer's estimated ad selection probability and measure the uncertainty in that estimate. An ad selection algorithm optimally selects which ad to show based on the click probability estimates and the uncertainties regarding these estimates. | 04-18-2013 |
20130103490 | SYSTEM AND METHOD FOR MARKETING MIX OPTIMIZATION FOR BRAND EQUITY MANAGEMENT - A method of marketing optimization with respect to brand lifetime management formulates a problem of brand equity maximization utilizing Markov Decision Process (MDP) thereby casting brand equity management as a long term regard optimization problem in MDP, The marketing mix is optimized by formulating the mix as actions in MDP and, utilizing historical marketing and transaction data, aspects of the MDP are estimated. | 04-25-2013 |
20130110617 | SYSTEM AND METHOD TO RECORD, INTERPRET, AND COLLECT MOBILE ADVERTISING FEEDBACK THROUGH MOBILE HANDSET SENSORY INPUT | 05-02-2013 |
20130117102 | METHOD AND APPARATUS FOR REPLACING AN ADVERTISEMENT - A method and apparatus ( | 05-09-2013 |
20130124299 | Optimizing Communication of Content Through Networked Media - Methods and systems for identifying content to customers are disclosed. One embodiment provides a method for identifying at least one piece of content to communicate to a consumer comprising receiving impression request data associated with consumers accessing a networked medium in a computing environment, employing a parse request module to evaluate campaign constraints to generate candidate plans, wherein each of the candidate plans includes variable having an associated weight and campaign constraint, employing an optimization engine to determine a first score for each of the candidate plans using a model, wherein the model utilizes precomputed data and the impression request data, and for applying real-time yield management algorithm to evaluate the variable and the campaign constraint to develop a second score for each of the candidate plans, and identifying an optimum plan based on the first score and the second score. | 05-16-2013 |
20130138500 | TARGETING BASED ON INTENT OR PRESENCE - Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for campaign management. A method includes: presenting a user interface to a sponsor for customizing targeting information for a campaign including a control for specifying targeting criteria, where at least one targeting criterion includes a presence of a user in a prescribed geographic location or an indication of an interest by a user in the location; receiving a selection from the sponsor of targeting criteria to be associated with the campaign including a selection of one or both of user presence and interest; evaluating content delivery options for presenting content associated with the campaign including determining for a given content request whether a user is present or merely interested in a geographic location; and serving content from the campaign when a content item request satisfies the targeting criteria for the campaign. | 05-30-2013 |
20130166373 | APPARATUS AND METHODS FOR PRESENTATION OF STIMULUS MATERIAL - Example methods, apparatus, systems and machine readable instructions are disclosed for presenting stimulus material. An example method includes selecting first media to present to a user based on a current location of the user. The example method also includes monitoring neuro-response data gathered from the user exposed to the first media, the neuro-response data gathered from a mobile device used by the user. In addition, the example method includes determining an effectiveness of the first media based on the neuro-response data and selecting second media to present to the user based on the effectiveness of the first media. | 06-27-2013 |
20130166374 | MANAGING REPUTATIONS - In general, a method includes enabling a user to specify a rule that causes a message to be formed, the rule being based on a reputation of a product and the reputation being based on information, from an online source, that is indicative of the reputation of the product. | 06-27-2013 |
20130173380 | System and Method for Mobile Advertising Configuration - A system and method for mobile advertising configuration. A mobile advertising platform provides a service to advertisers in generating and managing an advertising campaign. The mobile advertising platform receives an advertiser's input regarding the duration, geographies, targeted demographics, expected performance such as number of impressions, and pricing requirements of an advertising campaign. The mobile advertising platform selects mobile advertisement carriers controlled by one or more fleet operators for inclusion in said advertising campaign based on profiles for the mobile advertisement carriers. The mobile advertising platform provides proof-of-performance metrics and operational metrics to the advertisers to enable management and optimization of the advertising campaign in real-time. The mobile advertising platform provides dynamic pricing to the advertisers for their advertising campaign in real-time. | 07-04-2013 |
20130173381 | CLOUD-RENDERED HIGH-QUALITY ADVERTISEMENT FRAME - A network-based system of providing an advertisement stream to at least one user, the system including a computing cloud configured to receive different media data from a plurality of advertisement data sources and generate from said media data at least one advertisement data stream to be provided to at least one remote user; a network entity configured to transmit said at least one advertisement data stream to a user device of the at least one user; the user device configured to display the content of the at least one advertisement data stream within a network-based online presentation. | 07-04-2013 |
20130179252 | METHOD OR SYSTEM FOR CONTENT RECOMMENDATIONS - Methods and systems are provided that may be utilized to recommend content to a user. | 07-11-2013 |
20130179253 | Method, algorithm, and computer program for targeting messages including advertisements in an interactive measurable medium - Techniques for improving and optimizing or attempting to optimize performance of messaging campaigns, particularly to marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium. When message is an advertisement, campaign involves a list of ad alternatives and a target customer population. Goal of message manager or marketing manager is to allocate ad alternatives to customer population to optimize business objectives such as maximizing the number of positive responses received. This is achieved by segmenting customer population into segments and then finding best allocation of ad alternatives for each segment. The number of segments and grouping of a customer population changes at different stages of the campaign. When the message is other than an advertisement, goal is to allocate messages to optimize analogous business or campaign objectives, typically measured by the number of successes or successful responses. | 07-11-2013 |
20130185144 | SYSTEMS AND METHODS FOR ANALYZING NEURO-REPONSE DATA AND VIRTUAL REALITY ENVIRONMENTS - Example methods, systems and machine readable instructions are disclosed for analyzing neuro-response data and virtual reality environments. An example method includes analyzing neuro-response data gathered from an individual exposed to a virtual reality comprising a virtual reality setting and a marketing material. The example method also includes determining an effectiveness of one or more of the virtual reality setting or the marketing material based on the neuro-response data. In addition, the example method includes modifying one or more of the virtual reality setting or the marketing material based on the effectiveness. | 07-18-2013 |
20130185145 | NEURO-PHYSIOLOGY AND NEURO-BEHAVIORAL BASED STIMULUS TARGETING SYSTEM - Example methods, apparatus, systems and machine readable media are disclosed herein for analyzing response data from subjects exposed to media. An example method includes obtaining first neuro-response data from a first frequency band and second neuro-response data from a second frequency band of brain activity of a subject exposed to one or more of an advertisement or entertainment, the first frequency band and the second frequency band being different. The example method also includes combining the first and second neuro-response data and data representative of a first attribute of the first advertisement or entertainment to generate selection information. In addition, the example method includes selecting a second advertisement or entertainment for presentation to the subject based on the selection information and data representative of a second attribute of the second advertisement or entertainment. | 07-18-2013 |
20130197992 | Method and System/Program for Managing and Generating Real-Time Rewards, Loyalty Points, and Advertising - The present invention is a method and system for generating real-time rewards, loyalty points, and advertising using a mobile application and quick response codes. The mobile application consists of a quick response code reader (QR Reader) which has the following components: a geo location capability; and three user options/functions directly on the QR reader. The three user options/functions are: (1) My Profile, which allows users to update their profile and store their member numbers; (2) Points, which allows users to view the points accumulated from visits to stores and frequency of visits to stores in real-time; and (3) Share, which allows users to share a QR Code with other users and vendors. | 08-01-2013 |
20130218664 | SYSTEMS AND METHODS TO PROVIDE AND ADJUST OFFERS - In one aspect, a computing apparatus is configured to allow merchants to initiate offers in an offer campaign based on a spending pattern specified by the merchant, such as the lack of transactions in a predetermined period of time of the day, in a recent time period, and/or in a particular merchant category. The offer campaign can be adjusted between offer delivery/announcement and fulfillment for a limited time period. The benefit of a further purchase may be announced via a message scheduled to be transmitted in response to an event identifying the arrival of a particular time instance, in response to a qualification notification of a transaction satisfying the requirements of a purchase event required in the offer campaign, or in response to the detection of a required spending pattern. | 08-22-2013 |
20130218665 | SYSTEMS AND METHODS FOR SELECTING ADVERTISEMENTS FOR DISPLAY OVER A COMMUNICATIONS NETWORK - Systems and methods are provided for selecting advertisements for display over a communications network and, more particularly, to systems and methods for selecting video advertisements for display within internet web pages based on relevance, bid price, past performance, or a combination thereof. | 08-22-2013 |
20130231999 | METHOD AND APPARATUS FOR PERSONALIZED MARKETING - The system provides personalized marketing combined with the satisfaction of gamified applications and playing games, which provides a unique offer presentation entertainment solution with the computer implemented capacity to personalize offers. The system includes a learning module that collects data and behavioral information from each user and customizes advertising, offers, and even application utility/play for the user. Over time, the system provides interaction with the user that provides consumer opportunities that are more likely to be accepted by the user. | 09-05-2013 |
20130246160 | SYSTEM AND METHOD FOR CONDUCTING RANDOMIZED TRAILS ON AD EXCHANGES - A system and method for conducting randomized trials on ad exchanges are disclosed. A list of all cookies on an advertising exchange may be compiled, and a random sample of cookies may be drawn from the list of cookies for each of one or more test groups and a control group. One or more users from each of the one or more test groups may be targeted if each of the one or more users satisfy predetermined targeting criteria of an advertising campaign and if each of the one or more users satisfy one or more predetermined test criteria. One or more users from the control group may be targeted if each of the one or more users satisfy the predetermined targeting criteria. Audience reactions from each of the test groups and the control may be compared. | 09-19-2013 |
20130246161 | SYSTEMS AND METHODS FOR OPTIMIZATION-AWARE DELIVERY PACING ADJUSTMENT IN ADVERTISEMENT SERVING - Systems and methods for adjusting online ads delivery pace derive, in a computer system, a current impression delivery for an ads display contract. A plurality of estimation bands are delivered corresponding to over delivery and under delivery for the ads display contract. A relative distance is determined between the current impression delivery and the plurality of estimation bands. An adjustment factor is selected according to the relative distance. The adjustment factor is sent to a database. | 09-19-2013 |
20130246162 | SYSTEM AND METHOD FOR CONCURRENTLY CONDUCTING CAUSE-AND-EFFECT EXPERIMENTS ON CONTENT EFFECTIVENESS AND ADJUSTING CONTENT DISTRIBUTION TO OPTIMIZE BUSINESS OBJECTIVES - The present invention is directed to systems, articles, and computer-implemented methods for assessing effectiveness of communication content and optimizing content distribution to enhance business objectives. Embodiments of the present invention are directed to computer-implemented methods for a computer-implemented method, comprising conducting an experiment using experimental content to determine effectiveness of communication content and executing, while conducting the experiment, a machine learning routine (MLR) using MLR content to enhance an effectiveness metric. | 09-19-2013 |
20130254016 | DATA PROCESSING SYSTEM, SERVER, AND COMPUTER-READABLE RECORDING MEDIUM RECORDING PROGRAM FOR DATA PROCESSING SYSTEM - Disclosed is a data processing system including a plurality of terminals and a server connected to the terminals via a communication network. Each of the terminals includes a display unit, a layout modifier which modifies the layout data of the POP advertisement in response to a user operation, and an improvement-report-data transmitter which transmits the improvement report data to the server. The server includes an improvement analyzer which stores the linked analytical result and the improvement report data in a storage unit, and an analysis transmitter which transmits at least the POP advertisement of before and after the modification and the analytical result of the modification among the improvement report data stored in the storage unit in response to a request from any one of the terminals. | 09-26-2013 |
20130262218 | Incorporating Delayed Feedback In Performance-Based Content Distribution - Systems, methods, and computer-readable medium allow incorporation of delayed feedback in performance-based content delivery. A computer-implemented method includes receiving historical data indicative of performance of at least one first content item, determining a statistical distribution of the performance over time, applying the statistical distribution to a second content item to obtain an estimated performance of a second content item over time, and determining a pricing value of the second content item based on the estimated performance. | 10-03-2013 |
20130262219 | Method and Apparatus for Advertising Bidding - Methods, articles, and systems for determining a bidding strategy for on-line query answer set or contextual advertisement positions for marketing options is described herein. | 10-03-2013 |
20130268349 | METHOD AND SYSTEM OF OPTIMIZING A MARKETING CAMPAIGN OF A SALABLE COMMODITY - Embodiments of the present invention may allow selling agents to create a marketing campaign analysis, and associated marketing campaign recommendations, for a prospective seller of a saleable in an interactive fashion with the prospective seller. Embodiments of the present invention may utilize historical marketing and/or sales data for comparable properties (that have either been sold or for which sale has, or is currently, being attempted) in order to identify successful advertising campaigns. The relative ‘success’ of an advertising campaign can be determined by reference to certain predefined performance metrics. Based upon the results of these performance metrics (which can be customized to meet a seller's desired selling strategy), embodiments of the present invention may allow a selling agent to present the seller with one or more optimized marketing campaigns, from which a final marketing campaign can be selected for the listing of the subject property. | 10-10-2013 |
20130268350 | System and Method for Optimization of Viral Marketing Efforts - Systems and methods for optimizing viral marketing efforts are disclosed in which a trial a viral marketing trial program is presented to a user. The viral marketing trial program includes a user incentive as well as a plurality of user tasks that needs to be completed to receive the user incentive. One or more user reactions to the plurality of user tasks are monitored; user feedback in accordance with the one or more user reactions is collected, the user feedback is analyzed using one or more metrics and the viral marketing trial program is adjusted in accordance with the analyzed user feedback. | 10-10-2013 |
20130275206 | PER COLO DISTRIBUTION IN ONLINE ADVERTISING - Techniques are provided that utilize online advertising traffic patterns at multiple geographically distributed data centers to make predictions about future traffic at the data centers, and use the predicted patterns in optimizing proportioning or allocation of an advertising budget between each of the data centers. For each of multiple geographically distributed data centers, a set of traffic data may be obtained, relating to past online advertising traffic at the data center. For each of the data centers, the set of traffic data is used in determining a prediction of online advertising traffic at the data center of a future period of time, which may include determining and utilizing a traffic pattern function for the data center. Using the prediction for each of the data centers, an optimized allocation is performed of an advertiser's online advertising budget over a future period of time between each of the data centers. | 10-17-2013 |
20130275207 | METHOD AND APPARATUS OF PROVIDING PICTURE RELATED INFORMATION - The present disclosure provides a method and an apparatus of providing picture related information in order to address the problem of wasting storage resources of a server under existing technologies. The server establishes a correspondence relationship between information published by a first user and a picture that is referenced when publishing the information, and upon detecting that a second user performs a specified operation on the information, the server finds the picture that has the correspondence relationship with the information, records operation information of the operation action performed by the second user and stores the recorded operation information as related information of the found picture to be provided to the first user. Through the foregoing method, the first user can select a picture to be deleted according to related information of respective pictures and delete the selected picture from a storage space provided by the server. As such, the storage space will not be greatly occupied, thus saving storage resources of the server. | 10-17-2013 |
20130297405 | TIME SLICING IN ONLINE ADVERTISING EXPERIMENTATION - Techniques are provided that can be used in experimentation in online advertising. In an experiment, a short, recurring time interval during a period may be divided into a set of segments. Serving opportunities to users occurring during each of the segments may be associated with a particular specified experimental treatment. The short duration of the interval and segments may aid in reducing experimental bias by reducing variation in non-experimental variables between different treatment groups. User behavior following experimental treatment may be tracked and utilized in measurement of user response associated with the treatment. Results of the experiment may be utilized in optimizing aspects of an online advertising campaign. | 11-07-2013 |
20130297406 | MATCHING CRITERIA SELECTION TO SCALE ONLINE EXPERIMENTS - A system and method for scaling causal lift is disclosed. Randomized experimental study data and observational data related to an advertising campaign is obtained. Response lift data from the randomized experimental study data and response lift data from the observational data are determined using regression discontinuity analysis. A model which includes an estimated response rate that corresponds to the randomized experimental study is created from the observational data using regression discontinuity analysis. | 11-07-2013 |
20130297407 | INTERACTIVE ADVERTISING ON A MOBILE DEVICE - A method and apparatus for delivering advertising via a mobile device are disclosed. Receivable codes are captured by the mobile device, for example by a camera. The codes may be QR codes, codes with fiduciary markers, or the like. Plural interactive value offers are generated, each directed toward a product or service associated with at least one code. The interactive value offers are adjusted in response to each other, and presented via a user interface. Other features include: providing navigation directions from a current location to a location where a value offer can be fulfilled, processing location information to gauge an effect of the interactive value offer on the user and adjusting the offer based on said effect, adjusting the offer based on a current interest in the offer, and providing social networking opportunities in conjunction with the offer. | 11-07-2013 |
20130297408 | DETERMINING ADVERTISEMENT PREFERENCES - Selecting an advertisement is disclosed. A preference event associated with a first advertisement is received from a first user. A quality score for the first advertisement is determined based at least in part on the received preference event. An advertisement fulfillment request is received. The request is responded to by selecting an advertisement based at least in part on the quality score of the first advertisement. | 11-07-2013 |
20130311269 | SYSTEM AND METHOD FOR RECOMMENDING A GRAMMAR FOR A MESSAGE CAMPAIGN USED BY A MESSAGE OPTIMIZATION SYSTEM - A system and method is provided for recommending a grammar for a message campaign used by a message optimization system. A user specifies parameters for a new campaign, from which a set of statistical design budgets is calculated. The user selects a grammar structure, recommended based on the statistical design budgets, for the campaign. The n-most relevant past campaigns are identified. Semantic tags, associated with each previously used value from the n-most relevant past campaigns and each of a plurality of untested values, are identified and ranked based on past performance. The previously used values are ordered by ranked tag group and then within each tag group, while the untested values are ordered by ranked tag group and then randomly within the tag group. Recommended values are selected from the ranked list of previously used values and untested values depending on the degree of exploration/conservatism indicated by the user. | 11-21-2013 |
20130311270 | MOOD-BASED SEARCHING AND/OR ADVERTISING SYSTEMS, APPARATUS AND METHODS - Apparatus, methods, etc. for mood-based searching and/or advertising. Some methods comprise receiving a mood-based search request including the requestor's mood. The requestor mood is limited to a predetermined mood set. A database is searched for activities subjectively suitable for the requestor mood. Such methods also comprise outputting the suitable activities. Some methods comprise receiving feedback regarding the activity ambience. If desired, some methods comprise adjusting an initial activity ambience responsive thereto. Moreover, some methods comprise adjusting variables used to derive the initial ambience markings. Furthermore methods comprise targeting advertising based on a path associated with the activities. Furthermore, some methods comprise limiting the targeted advertising to activities suitable for the requestor mood (which can comprise multiple moods and/or a mood recipe). The activities can be initially marked with moods determined from web-scraped content and semantically analyzing the same. | 11-21-2013 |
20130325589 | USING ADVERTISING CAMPAIGN ALLOCATION OPTIMIZATION RESULTS TO CALCULATE BIDS - A method, system, and computer program product for using advertising campaign allocation optimization results to calculate bids. The method commences by receiving a candidate impression opportunity corresponding to an advertising campaign that has both branding objectives and performance-based objectives. Contracts that can be satisfied by serving the candidate impression opportunity use advertising campaign allocation optimization results to determine a set of matching contracts. Given the matching contracts, the method continues to calculate bids for those matching contracts, then selects a target contract from among the matching contracts. The method then bids on the candidate impression opportunity using the calculated bid of the selected target contract. The method optimizes for overall campaign performance even when the campaign includes both branding campaign objectives and performance-based campaign objectives. The method tallies fulfillment when the calculated bid is the winning bid, and the campaign allocation optimization results are re-calculated in readiness for another placement. | 12-05-2013 |
20130325590 | CENTRALIZED AND AGGREGATED TRACKING IN ONLINE ADVERTISING PERFORMANCE PREDICTION - The present invention provided techniques that may be used, for example, in online advertising. Techniques are provided that include centralized and aggregated advertisement performance data tracking, which can be used in advertisement selection. Advertisement performance data may be obtained by a central server, such as from many advertisement servers. The central server may aggregate the performance data, and may generate a performance snapshot spanning many advertisements. The snapshot may be used in generating a performance prediction model, which may in turn be used in advertisement selection, or monitoring or tracking associated with advertising. Elements or actions, such as obtaining of performance data, aggregation, generation of the snapshot, and generation of the model, may include frequent or real time updating of such elements or actions. | 12-05-2013 |
20130332262 | Internet marketing-advertising reporting (iMar) system - A contextual advertising system depends on embedded decision-influence algorithms to parse the keywords in web-user searches to identify the public search-engine networks best able to respond with the most relevant advertisement results. Marketing managers control which kind of advertisements get automatically selected by planting product/service, price, place and promotion (4P) keywords which correlate to each of the four traditional Marketing Mix categories. Language-independent, proximity pattern matching algorithms are used to increase matching accuracy and customer click-through-rates (CTR) and their ultimate purchase decisions. Each 4P Marketing Mix contextual smart-advertisement can be independently displayed in full, or linked to an existing online advertisement to enhance match accuracy and the CTR. | 12-12-2013 |
20130339128 | PROMOTION SYSTEM, COMPUTER PROGRAM PRODUCT, AND RELATED METHOD - Promotion systems and related methods are disclosed. In one embodiment, a system includes: at least one computing device configured to manage a promotion for an organization by performing actions including: providing the promotion to a user, the promotion including: an enticement to purchase a product or a service at a local location of the organization; and a unique identifier for the user and the promotion; tracking whether the user utilizes the promotion to purchase the product or the service at the local location; and providing data about the purchase of the product or the service to the organization in response to the user executing the purchase, the data about the purchase of the product including data about the promotion, data about the user, and data about the local location. | 12-19-2013 |
20130339129 | COMBINING SEGMENTS OF USERS INTO VERTICALLY INDEXED SUPER-SEGMENTS - Techniques are described herein for combining segments of users into super-segments. The interests of the segments in online ad campaigns in which they participate are compared to determine subsets of the segments whose interests are correlated to an extent that exceeds a designated threshold. The segments in each subset are combined to provide a respective super-segment. Each online ad campaign corresponds to a specified category, such as telecommunications, auto, finance, retail, entertainment, travel, etc. For each super-segment, the cumulative interest of the segments therein for each category are determined The cumulative interests for each super-segment are used to determine which super-segment(s) are to be targeted for receiving a specified online advertisement. For instance, the cumulative interests of the respective super-segments in the category most closely related to a subject matter with which the specified online advertisement is associated may be compared to determine which super-segment(s) are to be targeted. | 12-19-2013 |
20130346186 | METHOD AND SYSTEM FOR ALLOCATING DISPLAY SPACE - Display space on web page may be allocated by bids. In one embodiment, the display space system receives bids indicating a bid amount and an advertisement. When providing a web page with the display space, the display space system selects a bid. The display space system adds the advertisement of the selected bid to the web page. The bid may specify web pages on which the advertisement may be placed, the users to whom the advertisement may be presented, and time when the advertisement may be placed. The bid amount may be in an established currency or in advertising points. Activities for which advertising points may be awarded may include listing an auction, auction bidding, or purchasing of an item. When a user advertisement is placed, the display space system reduces user advertising points. The display space system may also place bids for display space on behalf of the user. | 12-26-2013 |
20130346187 | CONTENT SELECTION BASED ON CONSUMER INTERATIONS - In some embodiments, there is provided a technique for detecting a consumer's skipping habits at a given time and determining the consumer's current preferences based at least in part on those skipping habits. Skipping habits are determined by detecting which content is skipped (or not skipped) during presentation of content. Skipping habits, indicating trends in the consumer's consuming or skipping of content, that are detected during presentation of content may be used to determine a consumer's current preferences. Selection of content for presentation may be based on current preferences of the consumer. In this way, a consumer's interactions with the content, including the consumer's skipping habits, can be used to alter a selection of content to be presented to the consumer. | 12-26-2013 |
20130346188 | Estimating Costs of behavioral Targeting | 12-26-2013 |
20140012661 | SYSTEM AND METHOD FOR INITIATING A TEXT MESSAGE COMMUNICATION SESSION BETWEEN A MERCHANT AND A CONSUMER - A system and method are provided for initiating a text message communication session between a merchant and a consumer. An advertisement may be transmitted to a mobile device associated with the consumer, a signal may be received from the mobile device indicating that the consumer has activated a link associated with the advertisement, and the signal may also include contextual information associated with the consumer's use of the mobile device. A text message communication session may be initiated between the mobile device and a merchant representative; whereby a text message alert may be provided to the merchant representative, comprising the contextual information associated with the consumer. | 01-09-2014 |
20140019227 | DETERMINING THE EFFECTIVENESS OF ADVERTISING - A user carries a wireless telecommunications terminal, such as a cell phone, smart phone, tablet, and the like. The wireless telecommunications terminal—alone or in conjunction with the wireless telecommunications infrastructure—records the movement of the user. In other words, the wireless terminal records when and where the user has been. This information is uploaded to a database in well-known fashion. The database contains similar information for many other users. In some embodiments, of the present invention, the wireless terminal is assigned an anonymous user ID that can be reconciled with a specific user if that user then calls in using the wireless terminal. | 01-16-2014 |
20140019228 | System and Method for Performing Application-Level Analytics and Testing to Tailor Actions and Communications to a User's Experience - A system and method for performing application-level analytics and testing to tailor actions and communications to a user's experience is disclosed. The system includes a mobile device running an application, a rules engine integrated into the application, an analytics database, a rules engine, a campaign optimization module, and a test module. The rules engine monitors a user's interaction with the application, performs specified client actions when necessary, records data on the user's interaction, and sends that data to the analytics database. Both the rules engine and the campaign optimization module then utilize the data in the analytics database to improve the performance of client actions and campaigns. Test module gives a client the ability to test a new or modified campaign within an existing version of an application on a select group of devices. | 01-16-2014 |
20140019229 | DISPLAY OF USER SELECTED ADVERTISING CONTENT IN A DIGITAL ENVIRONMENT - A system and method for placing an advertisement in a digital environment based upon a user's choice, subject to certain predetermined parameters, is disclosed. Through the method, a user is assigned a rating based upon, for example, his performance in a game. A list of advertisements which correspond to that rating is displayed to the user, who may then select a desired advertisement from the list. The selected advertisement is then displayed in the digital environment. Reports may be generated based upon the advertisements selected and the number of selections and/or impressions (e.g., uses or viewings) by the user, which may be sent to advertisers. | 01-16-2014 |
20140025479 | Systems And Methods For Keyword-Ad Pairing - Various embodiments of methods and systems for keyword-based traffic refinement are disclosed. For a keyword used in a keyword-based search engine marketing campaign implemented at one or more search engines, a plurality of queries entered at one or more search engines is received. Analytics data is received for the one or more advertisements associated with the keyword. The analytics data includes analytics data for a network site linked to the one or more advertisements pertaining to network traffic received at the network site as a result of the one or more advertisements being activated. The analytics data is segmented by advertisement for each of the plurality of advertisements. The analytics data is analyzed per keyword to determine advertisements that are candidates for new advertisement groups in the keyword-based search engine marketing campaign. | 01-23-2014 |
20140025480 | Systems And Methods For Keyword-Based Traffic Refinement - Methods and systems for keyword-based traffic refinement are disclosed. In one embodiment a plurality of queries entered at one or more search engines is received. In some embodiments, the plurality of queries are each a different query that was entered at the one or more search engines and resulted in one or more advertisements associated with the keyword being displayed in search results for the query. The analytics data comprises analytics data for a network site linked to the one or more advertisements, and pertains to network traffic received at the network site as a result of the one or more advertisements being activated. The analytics data is segmented by query for each of the plurality of queries and analyzed per query to determine one or more of the queries to use as an exact match keyword to modify the keyword-based search engine marketing campaign. | 01-23-2014 |
20140025481 | BENEFIT PROMOTION ADVERTISING IN AN AUGMENTED REALITY ENVIRONMENT - Embodiments described herein provide approaches for benefit promotion advertising in an augmented reality (AR) environment. Specifically, users are presented with an advertisement overlay generated for a video sequence from a mobile device. The advertisement overlay comprises a set of AR objects, and an incentive to the user to interact with the AR objects of the advertisement overlay. Responses from the user are recognized, and a benefit is provided to the user based on the response to the incentive. As such, advertisement campaigns in the AR environment are made more appealing to the user and, consequently, more effective for the advertiser. | 01-23-2014 |
20140032304 | DETERMINING A CORRELATION BETWEEN PRESENTATION OF A CONTENT ITEM AND A TRANSACTION BY A USER AT A POINT OF SALE TERMINAL - Methods and systems for determining a correlation between an online campaign and offline activity may include generating a content item and content identifier data identifying the content item, transmitting the content item and content identifier data over a network to a client computer, wherein the content item or content identifier data is configured to cause the client computer to display the content item on a resource and to emit a first signal based on the content identifier data, receiving an indication that the content identifier data was received at the time of a transaction by a user at a point of sale terminal, and determining a correlation between presentation of the content item and the transaction based on the generated content identifier data and the received content identifier data. | 01-30-2014 |
20140032305 | INVENTORY CONTRIBUTION RULES FOR INVENTORY MANAGEMENT - Systems and methods for managing inventory in an online advertising system are described herein. The inventory may comprise advertisement (“ad”) impressions. In accordance with certain implementations, the systems and methods enable advertisers to target groups of inventory (e.g., “run of” inventory groups) made available by publishers and sold at a non-premium rate, while also enabling the publishers to selectively designate certain inventory within a given inventory group as premium. Inventory so designated is automatically excluded from an inventory group to which it would normally belong both during a booking process as well as during an ad serving process. | 01-30-2014 |
20140032306 | SYSTEM AND METHOD FOR REAL-TIME SEARCH RE-TARGETING - A computer network implemented system and method for managing an Internet advertising campaign is provided. The method includes the steps of identifying, generating, or obtaining attributes of an ad campaign including keywords and optionally including consumer attributes (“ad campaign data”); establishing a consumer profile for each of a pool of consumers, the consumer profile including recent search history obtained on an anonymous basis; comparing the ad campaign data to the consumer profiles so as to identify a consumer audience segment; and bidding real-time for access to display advertising impressions associated with the consumer audience segment so as to enable re-targeting of the consumer audience segment based on the ad campaign data using display advertising. The system includes a data logging utility, a re-targeting utility and a real time bidding infrastructure. A novel real time bidding method is also provided. | 01-30-2014 |
20140040010 | NEGATIVE SIGNALS FOR ADVERTISEMENT TARGETING - Users of a social networking system perform actions on various objects maintained by the social networking system. Some of these actions may indicate that the user has a negative sentiment for an object. To make use of this negative sentiment when providing content to the user, when the social networking system determines a user performs an action on an object, the social networking system identifies topics associated with the object and associates the negative sentiment with one or more of the topics. This association between one or more topics and negative sentiment may be used to decrease the likelihood that the social networking system presents content associated with a topic that is associated with a negative sentiment of the user. | 02-06-2014 |
20140040011 | WEB BASED PAY PER CLICK PERFORMANCE GRADER - A performance grader tool for performing evaluation of an advertising campaign is provided that includes a reporting module that receives campaign data associated with the advertising campaign and performs one or more selective metric-base analysis on the campaign data and produces metric-based data used in evaluating the advertising campaign. The reporting module selectively displays the metric-based data in a plurality of reporting formats to the user. | 02-06-2014 |
20140040012 | SYSTEM AND METHOD FOR ASSIGNING PIECES OF CONTENT TO TIME-SLOTS SAMPLES FOR MEASURING EFFECTS OF THE ASSIGNED CONTENT - Systems and methods provide for assigning pieces of content to time-slots samples for measuring effects of the assigned content. Systems and methods provide for receiving pair-wise content relatedness data that identifies each piece of content as experimental content or control content relative to other pieces of content, and algorithmically assigning experimental or control content pieces to time-slot samples using the content relatedness data, wherein additional content pieces assigned to a particular time-slot sample exclude non-identical related experimental content pieces defined relative to an experimental content piece previously assigned to the particular time-slot sample. | 02-06-2014 |
20140046755 | METHOD AND SYSTEM FOR COLLECTING DATA FROM ADVERTISING CAMPAIGNS INCLUDING PHONE NUMBER PLACEMENT TECHNIQUES - A system for tracking telephone calls made in response to advertising campaigns in electronic or other media is provided. The system permits an advertiser to associate specific and distinct telephone numbers with associated advertising campaigns. The system further modifies advertiser-provided information in response to the advertising campaign to which a potential customer responds, and includes the associated telephone number in the modified advertiser information. The system processes telephone calls made to the selected telephone numbers, and provides reports to advertisers of call data associated with the respective advertising campaigns. | 02-13-2014 |
20140058826 | COMPOSITE PUBLISHER AUDIENCE PROFILES IN COMPREHENSIVE ADVERTISING CAMPAIGN MANAGEMENT AND OPTIMIZATION - Techniques are provided for integrated and comprehensive advertising campaign management and optimization. Techniques are provided in which advertisers, including large-budget advertisers such as Chief Marketing Officers, can easily, efficiently and optimally define, manage and implement advertising budgets and campaigns, from high to granular levels, across a variety of online and offline channels. Techniques are provided in which advertiser target customer profile templates, publisher audience segment profile templates, and matching templates are generated, modified, stored, selected and utilized to efficiently optimize advertising campaigns. Techniques are provided in which elements of multiple publisher audience segment profile templates are combined to form a composite audience segment profile template which may be matched with an advertiser target customer profile template. | 02-27-2014 |
20140058827 | METHOD AND APPARATUS FOR OPTIMIZING THE DELIVERY OF DISPLAY ADVERTISING IMPRESSIONS - In a display advertising environment, within the constraint of a fixed advertising budget, and fixed or variable price per impression, delivery of the above mentioned budget is maintained as a priority by application of a pacing filter, while the click rate per impression (CTR), or action rate per impression (AR), is maximized by application of a CTR/AR filter. | 02-27-2014 |
20140058828 | OPTIMIZING MEDIA BASED ON MENTAL STATE ANALYSIS - Mental state data is collected from a group of people as they view a media presentation, such as an advertisement, a television show, or a movie. The mental state data is analyzed to produce mental state information, such as inferred mental states, facial expressions, or valence. The mental state information is used to automatically optimize the previously viewed media presentation. The optimization may change various aspects of the media presentation including the length of different portions of the media presentation, the overall length of the media presentation, character selection, music selection, advertisement placement, and brand reveal time. | 02-27-2014 |
20140058829 | USING ENHANCED AD FEATURES TO INCREASE COMPETITION IN ONLINE ADVERTISING - In an online advertising system, advertisers compete with each other for advertising space. There may be multiple advertising positions available, where the placement of advertisements is determined by an auction. To encourage competition, some advertisements may be presented with enhanced features. These enhanced features create an incentive for which advertisers can compete, thereby increasing the effectiveness, usefulness and/or profitability of the advertising system. The application of enhanced features may be determined using at least one or more of pricing information, performance information and advertising information. | 02-27-2014 |
20140067522 | METHOD AND SYSTEM FOR MANAGING ONLINE PAID ADVERTISEMENTS - The various embodiments of the present disclosure provide a method and system for managing a plurality of advertisements. The method comprises registering a plurality of users for an advertisement management application, retrieving information on one or more advertisements from the user, downloading an application tool from an application server; installing the application tool on a user device, accessing one or more advertisement accounts of at least one user, displaying a plurality of details of the one or more advertisements, providing a plurality of suggestions for the one or more advertisements and performing one or more actions on the advertisements from the plurality of suggestions based on a user requirement. The one or more actions herein includes creating new advertisements, modifying display characteristics of the existing advertisements, reviewing performance details of the advertisement, modifying the advertisement content and modifying the advertisement characteristics according to the suggestions. | 03-06-2014 |
20140074589 | SYSTEM AND METHOD FOR THE SELECTION AND DELIVERY OF A CUSTOMIZED CONSUMER OFFER OR ENGAGEMENT DIALOG BY A LIVE CUSTOMER SERVICE REPRESENTATIVE IN COMMUNICATION WITH A CONSUMER - A computer-implementable method for selection and delivery of a customized consumer offer or engagement dialog by a live customer service representative (CSR) in communication with said consumer comprises upon a first communication from the consumer to the CSR, enabling the CSR to acquire from a first computer system at least one identifying feature of said consumer; using the at least one identifying feature to generate automatically, without CSR involvement, a search of the internet, via a second computer system, to acquire at least one current, real time internet content cue relating to said consumer, said real time internet content cue being collected while the CSR maintains engagement with the consumer; processing, via the second computer system, the at least one identifying feature and the at least one current, real time internet content cue to generate a consumer profile for said consumer; analyzing the consumer profile to create customized consumer offer or engagement dialog; and prompting the CSR to provide the customized offer or engagement dialog to the consumer. | 03-13-2014 |
20140074590 | Systems and Methods for Immersive Advertising - The invention is directed to systems and Methods for immersive advertising on a wide area network, such as the Internet or World Wide Web. Immersive advertisements are customized presentations developed and imbedded within the body of web content. They can take the form of non-static images imbedded within a configurable primary image model or they can be a non-configurable, highly stylized, and animated component imbedded within the content of a web page. | 03-13-2014 |
20140074591 | Automated Advertisement System - An end-to-end automated management system facilitates generation of advertisement proposals, and purchase orders, over one or many media outlets and stations. Once an advertisement proposal is purchased and inserted into a traffic management and billing system, near-real-time performance feedback about the advertisements can be obtained from media consumers through a media presentation application presenting the advertisement, via a social media service, or the like. The consumer feedback and other performance factors, which can be received concurrently with airing of an advertisement, can be considered in determining whether a particular advertisement or an advertising proposal as a whole, is effective in meeting purchaser requirements. Advertisement copy can be changed according to the proposal parameters, without purchaser intervention, to provide near-real-time responsiveness to consumer feedback. | 03-13-2014 |
20140081741 | SYSTEMS AND METHODS FOR OPTIMIZING RETURNS ON AD INVENTORY OF A PUBLISHER - The present disclosure is directed to methods and systems for optimizing economic yield from a publisher's impression inventory. An advertising router may receive economic data from a plurality of placement channels used to place a publisher's impression inventory. The advertising router may be intermediary between the publisher's advertising server and the plurality of placement channels. The advertising router may receive impression inventory data from the publisher's advertising server. The advertising router may generate, based on the impression inventory data, a forecast of economic yield of the publisher's impression inventory. The advertising router may determine, based on the forecast, at least one recommendation to improve the economic yield. The advertising router may apply the at least one recommendation to place an impression of the impression inventory through the plurality of placement channels. | 03-20-2014 |
20140095294 | MECHANISM FOR FACILITATING CONTEXT-AWARE BROADCAST AND VIRTUAL VISUALIZATION OF ADVERTISEMENTS - A mechanism is described for facilitating context-aware broadcast and virtual visualization of advertisements according to one embodiment. A method of embodiments, as described herein, includes evaluating, via data management logic, context-aware data, and recommending, via advertisement recommendation logic, a context-aware advertisement based the evaluation of the context-aware data, and wherein the recommended context-aware advertisement is placed via at least one of a radio of a vehicle or a computing device within a proximity of the vehicle, wherein the computing device includes a mobile computing device. Other embodiments are described and claimed. | 04-03-2014 |
20140095295 | METHOD AND SYSTEM FOR IMPLEMENTING CALENDAR OPTIMIZATION - Disclosed is an improved approach to implement and handle promotion optimization by an enterprise software application. Promotion optimization functionality is provided to permit customer controlled rules to be processed for the promotions. The promotion optimization functionality in some embodiments include adding exclusions sets, improving the buy-down calculation, increased flexibility when entering event costs, better support for different causal types, and/or new parameters that provide greater flexibility. | 04-03-2014 |
20140108128 | DYNAMIC CONTENT ITEM CREATION - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating advertisements are disclosed. In one aspect, a method includes receiving an advertisement request that includes user context data. An advertisement having distribution parameters matching the user context data is identified. The identified advertisement can include one or more variables that are resolved based on the user context data. A proper subset of feed data to which the one or more variables for the advertisement will be resolved can be selected based on the user context data and performance measures for portions of the feed data that have been previously used to resolve the one or more variables. The advertisement is modified, at least in part, by including, in place of the one or more variables, the selected modifying data. The modified advertisement is provided in response to the advertisement request. | 04-17-2014 |
20140114744 | SUGGESTING AND/OR PROVIDING TARGETING INFORMATION FOR ADVERTISEMENTS - The relevancy of ads may be increased, and opportunities to serve an ad that might otherwise be missed may be exploited by (i) accepting broad targeting information, to be used for serving an ad, from an advertiser, (ii) serving the ad using the broad targeting information, (iii) logging search query terms (or some other information, such as concepts, concept keywords, etc.) associated with the serving of the ad, and (iv) generating one or more candidate targeting keywords or phrases for the ad using the logged search query terms. At least one of the candidate targeting keywords or phrases may be provided as targeting information for the ad. Alternatively, at least one of the candidate targeting keywords or phrases may be presented to the advertiser. Advertiser input with respect to the candidate targeting keyword(s) or phrase(s) presented may then be accepted. Zero or more of the candidate targeting keyword(s) or phrase(s) may be provided as targeting information for the ad, in accordance with the accepted advertiser input. Cost information (e.g., average cost per selection, average cost per conversion, total costs, etc.) may be presented in association with the candidate targeting information. | 04-24-2014 |
20140122221 | OPTIMIZING BIDDING WITH MULTIPLE CAMPAIGN TYPES - A method, system, and computer program product for optimizing bidding over multiple advertising campaigns having a least two campaign types. The optimization is subjected to at least one constraint quantifying a multiple campaign spending limit amount. The method commences by identifying a collection of the multiple advertising campaigns, then evaluating each of the constituent member advertising campaigns to determine its respective optimized spending amount. Then the method calculates (e.g., sums) an aggregate spending amount by aggregating the individual campaign spending amounts. When the aggregate spending amount is greater than the multiple campaign constraint, then the method apportions the multiple campaign spending limit amount to the constituent member advertising campaigns which is in turn used to determine a reduced spending limit. The time period under which the spending is optimized can be any time period suited for forming bids to bid on inventory of impressions into which advertisements can be placed. | 05-01-2014 |
20140136316 | INDIVIDUALIZED MARKETING TO IMPROVE CAPACITY UTILIZATION - Suppliers of goods and/or services subject to shifts in capacity utilization design and implement marketing campaigns around utilization forecasts, targeting marketing expenditures on periods of excess capacity rather than periods without excess capacity, and in some embodiments also to alter variables such as pricing, consumer targeting, or even the intensity of the campaign itself on a dynamic basis in response to changing market conditions. | 05-15-2014 |
20140149205 | Method and Apparatus for an Online Advertising Predictive Model with Censored Data - A censored observation for an online advertising campaign may be received for a first given time period. It may be determined that an amount spent on the online advertising campaign met a budget constraint such that the online advertising campaign was interrupted during the first given time period. Based on the received censored observation and one or more campaign parameters for the first given time period, a predictive model for predicting the result of a new online advertising campaign may be generated. | 05-29-2014 |
20140156381 | METHODS AND SYSTEMS FOR CREATING AND MANAGING USER INTEREST LISTS FOR PROVIDING ONLINE CONTENT - Methods, systems, and apparatus for creating and managing user device interest lists for online content are provided. The method is implemented by a processor executing the instructions. The method includes providing a dynamic advertisement including a plurality of elements for display on a user device wherein each element of the dynamic advertisement is configured to receive a device interaction from the user device, receiving data representative of a device interaction with at least one of the plurality of elements, identifying an item based on the data received, and determining a marketing response based on the identified item. | 06-05-2014 |
20140156382 | Systems and Methods for Optimizing Distribution of Advertisement Information - In accordance with the teachings described herein, systems and methods are provided for optimizing distribution of advertisement information. In one example, call tracking data may be generated from a plurality of telephone calls made to a business entity, where the call tracking data includes geographical information to identify locations from which the plurality of telephone calls originated. A call distribution may be determined from the call tracking data, where the call distribution groups the call tracking data based at least in part on distances between the business entity and the locations from which the plurality of telephone calls originated. A probability density function may be generated from the call distribution, where the probability density function is for determining a probability that a telephone call will be received by the business entity in response to advertisement information delivered to a call location, and wherein the probability density function expresses the probability as a function of distance between the call location and the business entity. The probability density function may then be used in the generation of the advertisement distribution plan. | 06-05-2014 |
20140156383 | AD-WORDS OPTIMIZATION BASED ON PERFORMANCE ACROSS MULTIPLE CHANNELS - In online advertising, ad delivery optimization is derived from ad-words searches. A user performs a keyword search for a product or service. User interactions across multiple channels, e.g. phone, text, email, and so on, and multiple browsers that are used while conducting a search are analyzed to predict user intent. Based on the intent prediction, advertisements that are determined to be the most relevant are displayed along with the search results. The user then clicks through the ads to the websites that are most relevant to his search, for example to make purchases of goods and services. | 06-05-2014 |
20140156384 | ELECTRONIC DEVICE AND DATA ANALYZING METHOD - In a method for analyzing play results of advertisements in client computers using a server, the method receives play results of played advertisements in the client devices, collects total play results of the played advertisements in the client devices after a preset interval, and determines whether an unqualified advertisement whose play results do not match preset requirements is found in the server. The method further determines an updated advertisement played in the client devices when the unqualified advertisement has been found, and sends the updated advertisement to each of the client devices. | 06-05-2014 |
20140164098 | METHOD AND SYSTEM FOR THE DISTRIBUTION, MAINTENANCE, MANAGEMENT, MERCHANDISING AND ANALYSIS OF DIGITAL BRAND ASSETS ON THE INTERNET - A digital brand asset system is provided enabling a brand owner to create, distribute, maintain, manage, merchandise and analyze smart brand assets. The system enables distribution and sharing of smart brand assets across the websites. The websites can host webpages containing codes representing the smart brand assets. When a user device retrieves a webpage from one of the websites and renders the webpage, it executes the codes and requests the content of the smart brand assets from a brand asset server. Through the brand asset server, a brand owner can control the content and the presentation of the smart brand asset hosted by the websites, based on various factors such as previous click through rates, aggregated shopper behaviors, geographical locations of the websites or website visitors, categorized types of websites, blacklist of websites. | 06-12-2014 |
20140164099 | DEVICE, SYSTEM, AND METHOD OF PROVIDING CUSTOMIZED CONTENT - A method and system for providing an advertisement customized to displayed content. The method comprises receiving a request to display at least one advertisement to be displayed along with a web object embedded in a webpage; searching a creative database for a data entry matching the web object designated in the request; selecting, using ad-selection rules, at least one advertisement associated with the matching web object, wherein each of the at least one selected advertisement satisfies at least one of the ad-selection rules; determining a timing, a location, an appearance animation associated with each of the at least one selected advertisement, the timing and the location respectively define when and where each of the at least one selected advertisement is displayed with respect to the web object; and generating a response encapsulating each of at least one selected advertisement and the respective timing, location, and the appearance animation associated therewith. | 06-12-2014 |
20140164100 | SYSTEM AND METHOD FOR PROVIDING RECOMMENDATIONS - A computerized recommender system and an associated computer-implemented method, which accumulate and analyze the information about various marketing actions for promoting brands as well as information about the subsequent brand performance within media channels. The channels include, but are not limited to web, blogs, social networks, search engines, contextual ad networks, email campaigns, and other promotional activities. Additional media channels can be added into the recommender system. The described recommender system enables the marketers to obtain custom advice for a given brand as to what should be the next most effective marketing actions to promote the brand. | 06-12-2014 |
20140172541 | Generating Metrics Based on Client Device Ownership - A social networking system generates metrics for one or more advertisements based on client device ownership. Social networking system users are identified as owners of client devices. For example, a social networking system user is identified as owning a client device if the user's user account was accessed using a native software application or a web browsing application associated with the client device. Exposures to one or more advertisements by the identified owners are determined and used to generate advertising metrics with respect to the client devices owned by the owners. The metrics may be segmented or organized based on various client device types. | 06-19-2014 |
20140172542 | EVENT BASED ADVERTISEMENT SELECTION - A method for selecting an advertisement (ad) to display in an ad spot, comprising: accessing a database documenting categories, each including at least one event item having geographical coordinates, an event occurrence time parameter and at least one descriptive parameter; receiving at least one theme definition selected for an advertising campaign; matching between the theme definition and at least one relevant category from the categories; assigning an ad from the advertising campaign to the relevant category according to the matching; receiving a message indicative of a location of a user at a specific time from a client terminal associated with the user; finding an event item corresponding to the location and time; selecting an ad from the relevant category which includes the corresponding event item; and sending the client terminal a response to the message, comprising instructions to present the ad on a display of the client terminal. | 06-19-2014 |
20140172543 | SYSTEMS AND METHODS FOR AUTOMATIC CONTROL OF MARKETING ACTIONS - A method for automatically performing marketing actions. The method includes receiving consumer input relating to a product and/or service (“Product/Service”) from a service information display, receiving contextual input associated with the consumer input, placing the received consumer and contextual input into one or more segmented data groups, wherein each segmented group includes consumers data and associated contextual data having similar characteristics, and wherein each segmented group has sufficient consumers data and associated contextual data to enable statistical analysis. The method further includes computing for the Product/Service a projected marketing effectiveness corresponding to a change to one or more marketing attributes of the Product/Service, where the change to one or more marketing attributes defines a marketing action specified in a rule associated with one of the one or more segmented groups, and applying the rule in response to the projected effectiveness being equal or exceeding a corresponding pre-defined value. | 06-19-2014 |
20140180791 | Method for Optimizing the Delivery of Marketing Offers - The present invention is directed to a method for optimizing the delivery of marketing offers. In an exemplary embodiment, an initial consumer offer is delivered to a consumer via an email service provider (ESP), that consumer's subsequent response to the initial offer, response information provided by the consumer, and response and tracking data are used to optimize and target additional offers to that same, and other, consumers. | 06-26-2014 |
20140180792 | MOBILE COMMERCE BUSINESS SYSTEM AND METHOD FOR SHARING MERCHANT CONTENT AND CREATING A CUSTOMER INDEX - The present application is directed to mobile commerce systems and methods for allowing users to interact with and share merchant content, such as coupons or advertisements, and for creating a customer index based on tracked consumer activity with the merchant content. In particular, the application is directed to allowing users to interact with and share merchant content through a mobile wallet or mobile application, and to creating a customer index that allows merchants to identify and access those customers that actively engage with merchant content and that can influence the sale of a merchant's products or services. | 06-26-2014 |
20140180793 | SYSTEMS AND METHODS FOR RECOMMENDATION OF ELECTRONIC OFFERS - A data processing system for managing electronic offers, the system comprising: a first logic module adapted to receive a set of recommendation reference data comprising a plurality of items, the plurality of items including at least one product or service, and at least one offer; a second logic module adapted to determine a set of association scores for the plurality of items based on the recommendation reference data; and a third logic module adapted to select a recommended offer based on at least one association score. In an embodiment, the recommended offer is distributed in response to a request for a receipt. In an embodiment, the recommended offer is included in a transaction receipt transmitted to a customer data processing system. In an embodiment, at least one weight is modified based on feedback from an offer redemption, an offer activation, or a purchase. | 06-26-2014 |
20140180794 | METHODS AND APPARATUS FOR GENERATING AN ONLINE MARKETING CAMPAIGN - Embodiments of the invention relate to generating an online marketing campaign that comprises a list of keywords to be purchased from a search engine. Keywords for a business' marketing campaign may be selected from a pre-defined template of keywords for the business service category into which the business falls. In addition, the business may add keywords not found in the template into its marketing campaign. The performance of the non-template keywords added by the business may be evaluated and, if they are determined to have been performed well, may be added into the template so that they may be used in the marketing campaigns of other businesses in the business service category. | 06-26-2014 |
20140180795 | MEDIATION ROUTER - Advertisement vendors can be dynamically selected in response to a request from a wireless communication device. A mediation router can receive an ad request from a portal interfaced with a wireless device. Specifically, the mediation router analyzes the request and dynamically selects an ad vendor to service the request, based in part on the analysis. The selected ad vendor supplies the ad and the mediation router ensures that the portal receives the ad. The mediation router selects an ad vendor in a variety of ways including, but not limited to, business decision rules or artificial intelligence and/or a combination thereof. The mediation router further employs customer profiles that help vendors target advertisements to specific consumers and wireless devices. | 06-26-2014 |
20140188594 | USER PHOTOGRAPH BASED ADVERTISEMENT IN A SOCIAL NETWORKING SITE - An apparatus for advertising includes a photograph identification module, a photograph analysis module, a correspondence module, and an advertisement module. The photograph identification module identifies one or more photographs corresponding to a user of a social networking website. The photographs are stored by the social networking website and may include photographs uploaded by the user, photographs depicting the user, and/or photographs in which the user has been tagged. The photograph analysis module electronically analyzes the photographs to determine at least one characteristic of a person, object, and/or location depicted in the photographs. The correspondence module identifies a product and/or service corresponding to the characteristic, and the advertisement module sends an advertisement for the product or service to the user. | 07-03-2014 |
20140188595 | EMAIL MARKETING SYSTEM AND METHOD - A system and method for providing rules-based or algorithm-based automated response optimization in the email-marketing environment is provided. The system and method increases email open, click through, and fulfillment rates for its newsletter advertisers, national retailers, manufacturers, non-profits and the like (“Customers”). Individuals who receive emails from any of the Customers will become a Member through a simple enrollment process. The system and method rewards Members for opening, clicking through and/or fulfilling emails with a proprietary currency and trading floor. The rewards may be exchanges on the trading floor for coupons, goods, services and actual cash. | 07-03-2014 |
20140195333 | Social Commerce Return on Investment - A system and method are disclosed for analyzing return on investment (ROI) for social commerce interactions. User data associated with a target group of social media users is collected and processed to generate a first set of social commerce metrics. The user data comprises a first set of social media interaction data corresponding to a first set of social commerce interactions with the target group of social media users. The user data is further processed to generate a second set of social commerce interactions, which are then performed. The performance of the second set of social commerce interactions generates a second set of social commerce interaction data, which in turn is processed to generate a second set of social commerce metrics. The first and second sets of social commerce metrics are then processed to generate social commerce ROI metrics. | 07-10-2014 |
20140195334 | SYSTEMS AND METHODS FOR OPTIMIZING DATA DRIVEN MEDIA PLACEMENT - System and methods are presented for selecting advertising slots in an advertising campaign with an audience management system. In some embodiments, a user selects a budget value, which is partitioned into a first and second partition value. The audience management module stores a plurality of data structures in a memory, and defines a plurality of groups such that each of the plurality of data structures is associated with one of the plurality of groups. A portion of the first partition value is allocated to each of the plurality of groups, and the audience management module flags, for each group, at least one data structure based on the portion of the first partition value allocated to the group. The audience management module identifies a subset of unflagged data structures, and flags at least one data structure based on the second partition value. | 07-10-2014 |
20140195335 | METHOD AND SYSTEM FOR DYNAMIC ADVERTISING BASED ON USER ACTIONS - A method and system for dynamically responding to advertisement reactions of a user in social network that includes serving an initial advertisement to a user of a social network; gathering a response action of the user associated with the initial advertisement; categorizing a quality of the response action of the user; creating an advertiser response based on the quality of the response action; and sending the response to the user. | 07-10-2014 |
20140207563 | Method and Apparatus for Advertisement Screening - A system includes a processor configured to initiate a new user-model for advertising evaluation based on a user request. The processor is also configured to add basic user demographic information to the model. The processor is further configured to update the model based on user responses to advertisements presented during a drive in which the model is in use and utilize the model to filter or select advertisements in drives having some correspondence to identifying traits associated with the model. | 07-24-2014 |
20140207564 | SYSTEM AND METHOD FOR SERVING ELECTRONIC CONTENT - A system and methods are provided for serving content in response to content queries or requests. When a request is received, for content to be presented to a specified user, candidate content items are identified, possibly based on matches between attributes of the user and attributes of the items' target audiences. For each item, a history indicating the frequency (e.g., total number) and/or recency with which impressions of the candidate item were previously presented to the user is retrieved and used to determine a modifier value, which is applied to a calculated or generated probable click-through-rate (pCTR) to produce a modified probability that the user would act on the item if it is served to him or her. Each item's estimated value is computed by multiplying a bid associated with the item and the modified probability; the results are ranked and the top-ranked item(s) are served. | 07-24-2014 |
20140207565 | INCENTIVIZED MARKETING SYSTEM AND METHOD - A system and method for rule-based or algorithm-based automated response optimization in a marketing environment is provided. The system and method increases email or website open, click through, and fulfillment rates for advertisers, including newsletter advertisers, national retailers, manufacturers, non-profits and the like (“Customers”). Individuals who receive emails from any of the Customers or access websites with Customer's advertisements will become a Member through a simple enrollment process. The system and method rewards Members for opening, clicking through and/or fulfilling advertisements disseminated through emails or websites with a proprietary currency and trading floor. The rewards may be exchanges on the trading floor for coupons, goods, services and actual cash. | 07-24-2014 |
20140214528 | PASSIVE IMPROVEMENT OF DATA QUALITY BASED ON USER PREFERENCE - Methods and systems for generating and applying quality ratings to data records, such as for use with mailing lists and similar applications, are provided. Information such as use information may be obtained for a plurality of data records, each of which is associated with a potential recipient of a mailpiece. A quality rating may be assigned to each data record, which indicates an assigned likelihood that a solicitation mailpiece is expected to receive a favorable response from the potential recipient. These quality ratings may be stored and an indication of the quality rating for each data record may be provided to a mailer. The quality ratings may be generated or updated based upon how the associated data records are used by the mailer and/or subsequent mailers. | 07-31-2014 |
20140257971 | CLOUD-BASED CAMPAIGN CONTROL SYSTEM AND METHOD - Disclosed are various embodiments of a system and a method for conducting cloud-based commerce. In accordance with one aspect of the approach, a method of cloud-based commerce, the method may include the steps of receiving a plurality of campaign instructions from a plurality of campaign controllers, configuring the campaign instructions and creating a unique brand identifier, campaign data, and a distribution trigger, the campaign data including a brand communication message and a redemption offer, distributing the campaign data to a plurality of mobile computer devices, causing the display of the brand communication message upon a first of the mobile computer devices, authorizing redistribution of the campaign data to a second of the mobile communication devices, acknowledging the acceptance of the redemption offer, creating analytics data based upon the campaign data, distribution data, and redemption data. | 09-11-2014 |
20140278917 | Systems and Methods for Creating Product Advertising Campaigns - Systems and methods for creating product advertising campaigns in accordance with embodiments of the invention are disclosed. In one embodiment, a product target generation server system includes a processor, product data including a plurality of attribute-value pairs describing a set of products, semantic models including data describing relationships between product targets, concepts described using categories and attribute-value pairs, and target grouping data constituting a set of groupings of product targets, global performance data including performance data, wherein the processor is configured to identify at least one category in a portion of the product data, determine a product advertising structure based on the product data and the identified at least one category, match a portion of the groupings of product data with the product targets within the global performance data, identify performance data, and generate at least one product target using the identified performance data and the product data. | 09-18-2014 |
20140278918 | ARCHITECTURE AND METHODS FOR PROMOTION OPTIMIZATION - Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables on purposefully segmented subpopulations. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion. The test promotions may be repeated continually and iteratively with different test promotions and/or different subpopulations to continue to uncover advantageous correlations between segmentation criteria, test promotion variables, and consumer response and/or to keep up with consumer changing taste. | 09-18-2014 |
20140278919 | DYNAMIC INTERACTIVE ADVERTISING SYSTEM AND METHOD - A dynamic, interactive digital advertising system and method may include an advertising component for generating qualified leads in response to a lead request using interactive advertising units for engaging with responders to an advertising message. The advertising system may provide “real-time” matching of leads, which may be validated based on a criteria defined by the lead requestor, to the services or products offered by the lead requestor. The advertising component may aggregate the feedback generated from multiple interactive advertising units, including feedback received from other advertising sources, and apply various learning algorithms to optimize current and future advertising units. The advertising units may be modified in real time based on the observed aggregated performance of other advertising units across multiple advertisers. | 09-18-2014 |
20140304064 | Smart Billing System - A method for optimizing ad-based conversions is provided. The method may comprise the steps of receiving user input from a user through one or more ad-based entry points, where each entry point providing one or more reference codes in response to the user input; initiating a subscription sequence based on the reference codes; randomizing a plurality of concurrently available advertising campaigns selected based on the reference codes; selecting at least one landing page from the randomized advertising campaigns to be presented to the user based on the reference codes; and determining a conversion rate based at least partially on one or more of the reference codes, the engaged entry point, the selected advertising campaign and landing page. | 10-09-2014 |
20140316882 | Methods, Systems, and Products for Managing Advertisements - Methods, systems, and products manage advertisements. An advertiser submits multiple advertisements for an advertisement slot in media programming. As viewership and/or demographics change, different ones of the advertisements may be selected for delivery to customer devices. | 10-23-2014 |
20140324569 | METHOD AND SYSTEM TO MEDIATE SELECTION OF CHOICE PRESENTATION MODELS - A method and system to mediate selection of choice presentation models are described. A models mediator, implemented using software, hardware or both, may be configured to exercise different choice presentation models, collect and analyze information with respect to how well each model performed in succeeding to convince a respective user to purchase one of the presented subscription plans, and determine how frequently each model should be used to generate a presentation of subscription choices. | 10-30-2014 |
20140330633 | ADAPTIVE EXPERIMENTATION AND OPTIMIZATION IN AUTOMATED PROMOTIONAL TESTING - Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions automatically formulated using highly granular test variables on subpopulations. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion. | 11-06-2014 |
20140330634 | AUTOMATED AND OPTIMAL PROMOTIONAL EXPERIMENTAL TEST DESIGNS INCORPORATING CONSTRAINTS - Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables and automatically incorporating constraints on segmented subpopulations. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion. | 11-06-2014 |
20140330635 | AUTOMATED EVENT CORRELATION TO IMPROVE PROMOTIONAL TESTING - Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables on purposefully segmented subpopulations. The plurality of test promotions automatically account for covariates. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate general public promotion. | 11-06-2014 |
20140330636 | AUTOMATED PROMOTION FORECASTING AND METHODS THEREFOR - Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables on purposefully segmented subpopulations. The plurality of test promotions are automatically proposed. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion. | 11-06-2014 |
20140330637 | AUTOMATED BEHAVIORAL ECONOMICS PATTERNS IN PROMOTION TESTING AND METHODS THEREFOR - Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables on purposefully segmented subpopulations. The plurality of test promotions are associated with at least one behavioral economics principles. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion. | 11-06-2014 |
20140330638 | SYSTEM AND METHOD FOR MANAGEMENT OF MARKETING ALLOCATIONS USING A RETURN ON INVESTMENT METRIC - A system and method for automatically assigning marketing allocations, including advertisements and coupons, for a business to marketing channels. An investment engine and recommendation engine uses input data to assign marketing allocations to marketing channels. Consumer activity is generated that produces corresponding output data. The investment engine calculates a return-on-investment (ROI) metric, and the recommendation engine generates a report related to the input and output data. The input data, marketing allocations or channels are adjusted to optimize the ROI metric and recommend marketing campaign strategies. The system also automatically determines which keywords the business should assign their marketing allocations to when a consumer utilizes similar keywords on a search engine. Targeted keywords are determined by applying budget weights to keywords related to the business and monitoring output data, such as a click through rate of the marketing allocations. Keywords with higher click through rates receive higher budget weights. | 11-06-2014 |
20140337119 | AUTOMATIC OFFER GENERATION USING CONCEPT GENERATOR APPARATUS AND METHODS THEREFOR - Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables on segmented subpopulations, whereby the test promotions are automatically generated. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion. | 11-13-2014 |
20140337120 | INTEGRATING MEDIA ANALYTICS TO CONFIGURE AN ADVERTISING ENGINE - An apparatus, system, and method are disclosed for integrating media analytics to configure an advertising engine. In one embodiment, a method includes advertising based on an advertising campaign, the advertising campaign comprising a plurality of advertising entities, the advertising campaign based on a set of configuration parameters, monitoring results of one or more of the advertising entities, and modifying one or more of the configuration parameters based on the results. | 11-13-2014 |
20140358668 | SYSTEM AND METHOD FOR INTEGRATING SUPPLEMENTAL CONTENT WITHIN A WEBPAGE - This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of deploying a first arrangement of supplemental content items across one or more ad slots of a webpage, determining one or more interactions in relation to the webpage, processing, with a processor executing code, the one or more interactions to identify a collective distribution of attention across the webpage, generating, based on the collective distribution, one or more additional arrangements of supplemental content items, and deploying at least one of the one or more additional arrangements across the one or more ad slots of the webpage. Other embodiments of the various aspects include corresponding systems, apparatus, and computer program products. | 12-04-2014 |
20140379460 | REAL-TIME UPDATES TO DIGITAL MARKETING FORECAST MODELS - Techniques are disclosed for automatically creating or updating predictive models, including digital marketing forecast models. A predictive model is updated in real-time or near real-time using a stochastic gradient descent optimization method based on one or more predictive values associated with an advertising impression that is won in an online advertising auction. Each predictive value, which is obtained from the predictive model, is encoded as an argument in a uniform resource locator (URL) corresponding to the ad impression being auctioned. If and when the ad impression is won, the predictive value(s) and other information can be tracked and immediately available for updating the model using information encoded in the URL. | 12-25-2014 |
20140379461 | INFORMATION PROCESSING DEVICE, COMMUNICATION SYSTEM, AND INFORMATION PROCESSING METHOD - There is provided an information processing apparatus including a circuitry configured to initiate an outputting of advertisement information through a display device associated with a person, initiate a generation of an effect measurement information based on at least one of a reach metric and an effectiveness of the outputted advertisement information, and initiate an adjustment of the advertisement information based on the effect measurement information. | 12-25-2014 |
20150012351 | EMAIL MARKETING CAMPAIGN AUDITOR SYSTEMS - The present invention relates to a method and system that audits email marketing campaigns. The system may include an audit SMTP server and an audit processor. The audit SMTP server may be configured to receive and store email messages transmitted over a public network and addressed to a designated email inbox at the audit SMTP server established for performing quality diagnostics. The received email messages were generated at a source email SMTP server and include a plurality of parts. The audit processor may be configured to parse the individual received email messages into parts and apply a group of different performance processes to the different parts. The audit processor may be further configured to produce and store output data generated from the performance processes that identifies quality characteristics in the different parts that represent faults that will occur from the use of the template in an email marketing campaign. | 01-08-2015 |
20150025958 | COLLABORATION MONITOR FOR CROSS-MEDIA MARKETING CAMPAIGN DESIGN - The present invention generally relates to systems and methods for assessing a multi-media marketing campaign under development. The techniques presented assess, for example, whether pairs of touchpoints of the campaign are compatible in terms of best practices related to content and style and whether contributors to the touchpoints are effectively collaborating. | 01-22-2015 |
20150039416 | SYSTEMS AND METHODS OF OPTIMIZING A CONTENT CAMPAIGN - Systems and methods of the present disclosure relate to optimizing a content campaign of a computer network. A data processing system (“system”) can receive and parse a first content item of the content campaign from a content provider via a computer network to identify a logical element, which can include at least one of a verb, noun and temporal language. The system can identify a variant of the logical element to generate a second content item that includes the variant and maintains the syntactic integrity of the first content item. The system can provide at least one of the first content item and the second item for display on at least one web page responsive to receiving one or more requests for content. The system can analyze a performance metric for each of the first content item and the second content item to determine an optimum performing content item. | 02-05-2015 |
20150058115 | Advertising Provision System, Advertising Control Device, and Advertising Control Program - A system providing effective adjustment of an advertising volume is disclosed. Upon receiving use information indicating that advertising information has been used in a terminal device from the terminal device, a variable parameter corresponding to an electronic commodity with which the advertising information is associated on the terminal device and/or a variable parameter corresponding to an electronic commodity as information included in the advertising information is updated and then the advertising information associated with the electronic commodity to be transmitted is controlled on the basis of the variable parameters after the updating. | 02-26-2015 |
20150066628 | CREATING AND EVALUATING CHANGES TO ADVERTISING CAMPAIGNS OF AN ADVERTISER - Methods, systems, and non-transitory computer-readable media for evaluating changes to one or more advertising campaigns of an advertiser. In one aspect, advertising campaign modification data, specifying advertising campaign changes, is received from a campaign modification data source. A queue of changes based on the advertising campaign modification data is generated, and the changes from the queue are evaluated. It is determined whether to apply the changes to the advertising campaign based on results of the evaluating step and rule data specifying advertising campaign performance metrics and predefined performance metric values. | 03-05-2015 |
20150066629 | SYSTEMS, METHODS, AND MEDIA FOR ENHANCING FORM SIGNUP YIELDS ON WEBSITES - Systems, methods, and media for enhancing form signup yields on websites are provided herein. Methods may include generating a floating callout tab at a location on a webpage, generating a message frame proximate the floating callout tab in response to selection of the callout tab, the message frame comprising a message configured to entice selection of the message frame or callout tab by an end user of the webpage, generating a modal window in response to selection of the message frame or callout tab, the modal window configured to allow the end user to input information into the form provided. The methods also include tracking these steps, analyzing the information generated from the events and optimizing future events. | 03-05-2015 |
20150066630 | CONTENT SELECTION WITH PRECISION CONTROLS - Systems and methods for content selection with precision controls include receiving a content selection parameter value and a degree of precision specified by a content provider. A content selection parameter value for a device identifier may be predicted using a predictive model. A precision factor may be associated with the predicted content selection parameter value. Content from the provider may be selected based on a comparison between the predicted selection parameter value and precision factor for the device identifier and the selection parameter value and degree of precision specified by the content provider. | 03-05-2015 |
20150081420 | METHODS AND SYSTEMS FOR IDENTIFYING RELATIONSHIPS BETWEEN ONLINE CONTENT ITEMS - A computer-implemented method for identifying relationships between online content items uses a computing device including a processor and a memory. The method includes identifying a first content item and identifying a plurality of occurrence results for the first content item. Each occurrence result of the plurality of occurrence results includes an indicator that the first content item was retrieved along with a list of other content items based on an online activity of at least one user device. The method also includes computing a number of co-occurrence events involving the first content item and a second content item from the plurality of occurrence results. Each co-occurrence event includes an indicator that both first content item and second content item were retrieved together in an occurrence result. The method further includes computing a relationship value between first content item and second content item using at least the number of co-occurrence events. | 03-19-2015 |
20150088634 | ACTIVE TIME SPENT OPTIMIZATION AND REPORTING - Systems, methods, and computer-readable storage media for optimizing and reporting time spent by a user engaged in a session. The system first obtains data associated with a presentation of an item of content at a mobile device, the presentation being divided into multiple partitions. Based on the data, the system adjusts at least one respective length of time associated with the multiple partitions to yield at least one adjusted length of time, the at least one adjusted length of time reflecting estimated time of user engagement with content associated with at least one of the multiple partitions. The system then determines an amount of time spent by a user at the mobile device engaging in the presentation based on the at least one adjusted length of time and the multiple partitions. | 03-26-2015 |
20150088635 | SYSTEMS AND METHODS OF MEASUREMENT AND MODIFICATION OF ADVERTISEMENTS AND CONTENT - Systems and methods of measurement and modification of advertisements and content are described. In one example, advertisements/content items (or web servers or applications that present the advertisements/content items) send signals to a measurement server in response to certain events or actions. The signals identify the advertisement/content item and the user that caused the event or performed the action. The measurement server aggregates received signals from different advertisements/content items to determine metrics such as digital brand lift (e.g., a change in brand awareness due to an advertisement/advertising campaign). The measurement server can send computed information back to an advertisement/content item, so that the advertisement/content item (or web server/application) can self-modify and/or deploy additional advertisements/content items. | 03-26-2015 |
20150088636 | CLASSIFICATION OF GEOGRAPHIC PERFORMANCE DATA - A system for classification, including: (a) at least one storage apparatus configured to store information pertaining to a set of ad entity performance data associated with different geographic locations; and (b) at least one processor configured to: define a classification scheme for classification of the performance data into classes based on at least the geographic location identifier in a defining process which includes assigning a score to the geographic location identifier, based on a plurality of quantities of successful occurrences of performance data, each of the quantities is a quantity of successful occurrences having a corresponding geographic location identifier; obtain a respective subset of the performance data; determine, with respect to each class of the plurality of classes, an outcome estimation; compute, for an analyzed performance data, a performance assessment. | 03-26-2015 |
20150095140 | OPTIMIZATION OF PROMOTIONAL CONTENT CAMPAIGNS - Disclosed herein are systems, methods, and non-transitory computer-readable storage media for increasing the performance of an advertisement network by monitoring requests for advertisements from applications, detecting patterns, and developing and implementing remedial actions to increase system performance. | 04-02-2015 |
20150106190 | ONLINE CAMPAIGN MANAGEMENT - Disclosed herein are techniques for identifying customers and their purchasing segments in advance so that advertising impressions can be correlated to the consumers that are being reached by an advertising campaign. A predetermined consumer panel may be characterized by purchasing segment and any other suitable demographics, and tracking techniques such as cookies tied to specific web properties may be used to track online activity by members of the consumer panel. In this manner, each advertising impression for one of the panel members from one of the web properties can be related to a particular purchasing segment, and effectiveness of the campaign can be evaluated based on the types of consumers that are being reached with certain advertisements. | 04-16-2015 |
20150120435 | METHOD AND SYSTEM OF CONTROL OF FLOW OF CUSTOMERS AND TECHNICAL RESOURCES - Method of processing information for generating a promotional means ( | 04-30-2015 |
20150142555 | METHOD AND SYSTEM FOR ONLINE ADVERTISING - Method, system, and programs for online advertising are disclosed. One or more targets associated with an entity are identified based on a first piece of information related to each target and a second piece of information related to the entity. The one or more targets are considered as likely being interested in content that can be made available by the entity. A connection is established between the entity and each identified target through a bi-directional communication channel. Activities between the entity and each target through the bi-directional communication channel are monitored. The entity delivers the content to an identified target through the bi-directional communication channel established between the entity and the identified target. In response to the delivered content, the identified target is able to provide a feedback to the entity through the bi-directional communication channel. | 05-21-2015 |
20150142556 | DISTRIBUTION SERVICE SYSTEM - The present invention relates to a method, an intermediate service providing entity and a computer program for managing a distribution list of designated customers. The distribution list includes at least one designated customer, designated by a supplier of products and/or services. The method is realized by an intermediate service providing entity situated in a network. The intermediate service providing entity is in communication with the supplier and the designated customers. The method comprises the steps of: Receiving a re-distributable offer from the supplier. Distributing the re-distributable offer to the at least one designated customer of the distribution list, wherein the designated customer, on its own motion, instructs the intermediate service providing entity to distribute the offer to the at least one pending customer. Monitoring distribution of the offer from each designated customer to pending customers. Monitoring utilization of the offer among designated customers and pending customers. Optimizing the distribution list of designated customers on basis of distribution and utilization of the offer. | 05-21-2015 |
20150149273 | METHOD, SERVER AND COMPUTER PROGRAM TO OPTIMIZE ONLINE ADVERTISING - A method, a server, and a computer program for optimizing online advertisement that is booked via a communication network in a system for realtime booking of online advertisement in the communication network on a particular network page, at a particular time, in association with a particular search term, and/or as a particular type of online advertisement. In order to increase the relevance of the online advertisement to a user of a client of the communication network, a server that is connected to the communication network automatically scans a broadcast radio program running on at least one station, the server automatically evaluates the broadcast radio program for the purpose of recognizing the content, and the server optimizes the online advertisement according to a particular algorithm on the basis of the result of the evaluation of the broadcast radio program. | 05-28-2015 |
20150294349 | BEHAVIORAL TRACKING SYSTEM AND METHOD IN SUPPORT OF HIGH-ENGAGEMENT COMMUNICATIONS - Systems and methods provide targeted communications for each of a plurality of respective recipients. A database includes user information, customer information, template information, content feed information and advertising information. A template instruction is processed to select a template for generating the targeted communication, which is customized with at least some of the content feed. The targeted communication is scheduled for delivery, and at least some advertising information is selected to be included, as a function of geo-location information associated with at least one of the plurality of recipients. At least some advertising information is processed to format the advertising information with the targeted communication based at least on at least one instruction received from the registered user. The targeted communication is generated and transmitted to each of the plurality of recipients. | 10-15-2015 |
20150294350 | AUTOMATED OPTIMIZATION OF A MASS POLICY COLLECTIVELY PERFORMED FOR OBJECTS IN TWO OR MORE STATES AND A DIRECT POLICY PERFORMED IN EACH STATE - An information processing apparatus that optimizes a policy in a transition model in which the number of targeted objects in each state transits according to the policy includes a cost constraint acquisition unit configured to acquire a cost constraint that constrains a total cost of the policy; a mass policy setting unit configured to set the number of objects targeted by a mass policy in each state, based on the predefined number of objects to belong to each state and a reach rate at which the mass policy reaches to an object, with respect to the mass policy collectively executed for the object in two or more states; and a processing unit configured to assume the reach rate of the mass policy as a variable of an optimization and maximize an objective function based on a total reward in a whole period while satisfying the cost constraint. | 10-15-2015 |
20150302465 | TRACKING USER ACTIVITIES UTILIZING HTTP REFERRERS - A system comprising a server including a memory device having executable instructions stored therein and a processing device, in response to the executable instructions, configured to receive a content request from a destination webpage server, the content request including a Hypertext Transport Protocol (HTTP) header, identify a referrer from a referrer field of the HTTP header, the referrer indicating an originating webpage, determine a frequency the referrer has been identified from prior page requests in a given time period, compare the frequency with a configuration value indicating a max frequency for presentation of one or more content to content requests associated with the referrer, select content to be delivered to the destination webpage server based on the comparison, and modify the content to be delivered based at least on exhausting the max frequency for presentation of one or more content to content requests associated with the referrer. | 10-22-2015 |
20150310495 | TECHNOLOGY AND PROCESS FOR DIGITAL, MOBILE ADVERTISING AT SCALE - The system delivers a single unit that includes the software that makes up an ad unit as well as a container for that ad unit that protects it from the harsh environments of ad network SDKs. The system allows for a container of other software to be tested in these various environments instead of sending the Ad Tag directly into the SDK. This allows Ad Tag units to display reliably within a container that is certified once instead of needing to certify each occurrence of the ad unit. | 10-29-2015 |
20150317671 | CLICKSTREAM ANALYSIS METHODS AND SYSTEMS RELATED TO MODIFYING AN OFFLINE PROMOTION FOR A CONSUMER GOOD - Methods and systems are provided herein for the analysis of clickstream data of online users. The analysis methods and systems allow for the creation of new offline business methods based on online consumer behavior. | 11-05-2015 |
20150317697 | AUTOMATIC BID GENERATION - Example techniques may include: receiving information from a content provider; generating a bidding strategy based on the information, where the bidding strategy indicates a percentage of first content to be presented at a specified location on a computing device display; generating an initial bid for the one or more criteria associated with the first content in a content auction based on performance of second content that has one or more attributes in common with the first content, where the initial bid includes a monetary amount to pay in the content auction for an action relating to the first content; determining performance metrics for the one or more criteria and the initial bid based on results of the content auction; and automatically determining a revised bid for the one or more criteria based on the performance metrics and the bidding strategy. | 11-05-2015 |
20150324837 | TECHNIQUES FOR CO-USAGE ADJUSTMENT OF AUDIENCE VERIFICATION - Techniques are provided for generating adjustment factors, on a per-demographic-group basis, to compensate for errors in audience verification statistics caused by co-usage of devices. The adjustment factors are based on a comparison of (a) per-group counts produced by applying one audience verification approach to a set of exposures, to (b) per-group counts produced by applying another audience verification approach to the same set of exposures. For example, the first per-group counts may be produced under the assumption that the user to whom content is exposed is the owner of the device, and the second per-group counts may be produced by obtaining demographic information directly or indirectly from a user at the time the user is exposed to the content. | 11-12-2015 |
20150325068 | METHODS AND SYSTEMS FOR EFFICIENT SECURITY SCREENING - The present invention relates to systems and methods relating to security checkpoints. In some embodiments the present invention includes a security checkpoint system that is optimized in one or more of design and decor, audio characteristics, and efficiency in passing customers through the security checkpoint and generating revenue with adverting and sponsorships. | 11-12-2015 |
20150332311 | OPTIMIZED PLACEMENT OF DIGITAL OFFERS - Various embodiments describe systems and methods for optimizing the placement of digital offers on a digital medium. | 11-19-2015 |
20150332312 | NETWORK-BASED SYSTEMS AND METHODS FOR DEFINING AND MANAGING MULTI-DIMENSIONAL, ADVERTISING IMPRESSION INVENTORY - A method for representing and managing an inventory of overlapping multi-dimensional items such as advertising or ad impressions. The method uses an inventory management module to generate unique segment identifiers for sets of inventory items by processing descriptions of the sets of impressions including defining criteria. The method includes processing the unique segment identifiers to create a representation of the inventory as a plurality of inventory regions, which may include non-overlapping regions that correspond to inventory items in a single set of the inventory and also include overlapping regions that correspond to inventory items in two or more of the sets (e.g., items that match two or more sets of defining criteria or attributes). Availability and selection of inventory is determined using the information on inventory regions to control effects of cannibalization, such as by implementing logically necessary allocation to only cannibalize a region on a limited or forced basis. | 11-19-2015 |
20150339701 | ONLINE ADVERTISING CAMPAIGN CONTROLLER TO ORCHESTRATE ALLOCATION OF ADS - Ad segments on a Web page are filled with ads that are served by a service provider operating between a user computer and publisher on one end and multiple ad serving entities on the other. The ads include those served by publisher ad server and also real time bidding. An offline campaign controller orchestrates the allocation of guaranteed and real time bidding by monitoring performance of the direct sold campaigns and generating updates to targeting parameters of UOE ad campaign and rules for an edge server. When a direct sold campaign is on track, the updates on UOE campaign permits an ad segment to be considered for real time bidding. | 11-26-2015 |
20150348090 | ENGAGEMENT WITH DEVICE AND AD SERVING - Disclosed herein are systems, methods, and non-transitory computer-readable storage media for determining user engagement with a client device and selecting from stored content items to present based on the user engagement. The user engagement is based on the operation and configuration of the device. Invitational content items are evaluated and presented according to the user engagement with the client device. | 12-03-2015 |
20150348091 | Methods, Systems, and Computer-Readable Media for Dynamic Content Allocation - Systems and methods for the optimized allocation of content on a content distribution system according to a content distribution plan are described. In some embodiments, a management system may be configured to generate an optimized schedule for content distribution, such as an advertising campaign. For a television distribution schedule, an impressions forecast may be generated based on the available inventory and historical audience measurement information, such as television ratings for a television advertising campaign. An optimized schedule may be generated based on the impressions forecast and content may be distributed according to the optimized schedule. Measurement information relating to the distribution according to the optimized schedule may be analyzed and used to generate a re-optimized schedule, for example, that may be used to schedule the advertising campaign on a subsequent day. | 12-03-2015 |
20150371257 | SYSTEMS AND METHODS FOR PREDICTING RESULTS BASED ON MARKETING DATA - Systems and methods for generating an optimized marketing strategy are provided. A user can request analysis of marketing data. The marketing data can be collected from various sources. The collected data can be consolidated and analyzed by an analysis module. An optimal strategy for distribution of future marketing materials can be generated. The strategy can be automatically executed by the system. | 12-24-2015 |
20150379557 | AUTOMATED CREATIVE EXTENSION SELECTION FOR CONTENT PERFORMANCE OPTIMIZATION - Systems and methods for optimizing content performance using creative extensions are provided. A content generation system receives request for a content item for presentation on a client device. The request includes an indication of a serving context for the content item. The content generation system uses a creative extension performance model and the serving context for the content item to calculate a predicted performance metric for the content item for multiple different potential creative extensions. Each of the potential creative extensions defines a different action that occurs in response to a user interaction with the content item. The content generation system selects one of the potential creative extensions based on the predicted performance metrics and generates a content item having the selected creative extension using data assets extracted from various data sources. The creative extension performance model is updated using event data from the client device. | 12-31-2015 |
20160019581 | EXPANSION OF TARGETING CRITERIA BASED ON ADVERTISEMENT PERFORMANCE - An online system selects advertisements for presentation a user based on characteristics of the user. The online system monitors performance of advertisements based on a goal for the advertisement and a time interval for achieving the goal. During a time period within the time interval, the online system determines an actual performance of the advertisement and compares the actual performance to a portion of the goal associated with the time period. If the actual performance does not satisfy the portion of the goal associated with the time period, the online system expands targeting criteria of the advertisement to increase a number of users eligible to be presented with the advertisement. | 01-21-2016 |
20160019582 | PREDICTIVE MODELING OF ATTRIBUTION - Systems and methods for predictive modeling of attribution are described. Systems and methods may include receiving one or more inputs; processing the one or more inputs using a general linear model; and providing predicted online and offline campaign impact. | 01-21-2016 |
20160027038 | AUDIENCE SERVER - Delivery of content such as advertisements to audience members. Profile data is collected regarding audience members to whom advertisements may be delivered, such that a given audience member has an established profile data. Upon receiving a request to serve an advertisement to an audience member, a recognition that the target of the request is the given audience member is made. Then it is determined that a particular advertisement should be served to the given audience member. The determination includes recognition of the given audience member and corresponding selection advertisements optimized for the recognized audience member. A configurable delivery decision making mode allows pre-optimized as well as delivery time factoring for determining advertisements. Performance criteria and revenue allocation based upon data provider participation are also provided. | 01-28-2016 |
20160034946 | SYSTEM AND METHOD FOR PROVIDING AND MANAGING THIRD PARTY CONTENT WITH CALL FUNCTIONALITY - Systems and methods for implementing an online content item campaign with selective call functionality can include a processor determining a rendering frequency of instances of a third-party content item for rendering with a call icon, based on a resource of the third-party content provider. The processor can provide a first instance of the content item for rendering with the call icon in accordance with the rendering frequency of instances. A call bridge device can receive a call from the client computing device upon actuation of the call icon, direct the call to a phone number of the third-party content provider, and determine a parameter of the call. The processor can adjust the rendering frequency of instances based on the parameter of the call and provide instances of the content item for display by client computing devices with the call icon in accordance with the adjusted rendering frequency of instances. | 02-04-2016 |
20160042401 | SYSTEMS AND METHODS FOR PROVIDING TARGETED ADVERTISEMENTS TO A CHARGING STATION FOR ELECTRIC VEHICLES - Systems and methods are described which provide targeted advertisements to a charging station for electric vehicles. A data collector records data associated with individuals near a charging station. A meter determines whether the charging station is being used to charge an electric vehicle. When the charging station is being used, a display displays advertisements targeted to the individuals. The targeted advertisements are selected from a database according to the data recorded by the data collector, and the database stores advertising content with discrete advertising segments that are electronically accessible. A processor is coupled to the data collector, the meter, and the display. The processor transmits the data recorded by the data collector, and receives the targeted advertisements. | 02-11-2016 |
20160055519 | APPORTIONING A MEDIA CAMPAIGN CONTRIBUTION TO A MEDIA CHANNEL IN THE PRESENCE OF AUDIENCE SATURATION - A method, system, and computer program product for managing Internet advertising campaigns. Embodiments commence upon receiving (e.g., over a network) advertisement touchpoint data pertaining to a plurality of touchpoints. The advertisement touchpoint data comprises measured stimulation data (e.g., impressions) and measured response data (e.g., conversions). The stimulation data and response data is formatted into an initial succession of candidate touchpoint contribution values where each of the individual touchpoints contributes its respective portion of the total contribution from the total set of measured responses. A non-linear model is applied over the succession of candidate touchpoint contribution values to form a non-linear succession of candidate touchpoint contributions. Individual touchpoints receive an apportionment based on the non-linear succession of candidate touchpoint contributions. Non-linear successions of candidate touchpoint contributions can follow a non-linear diminishing returns curve such that later contributions by touchpoints are not over weighted. Compensation is calculated based on the fair apportionments. | 02-25-2016 |
20160055520 | METHOD AND A SYSTEM FOR ANALYSING TRAFFIC ON A WEBSITE BY MEANS OF PATH ANALYSIS - A method and a system for analysing traffic on a website are disclosed, the website being arranged on a server. The method comprises the steps of allowing a plurality of visitors to visit the website; for each visit, registering a sequence of pages viewed by the visitor and/or actions performed by the visitor during the visit; for each visit, monitoring navigations and/or actions performed by the visitor during the visit while accumulating value points in accordance with content viewed by the visitor and actions performed by the visitor, and in accordance with predefined value point settings associated with content of the website, thereby obtaining an accumulated value point score for the visit; and defining a set of visits from the plurality of visits. Path patterns are built based on the visits of the set of visits, where the registered sequences form the path patterns, the path patterns including one or more full path patterns, each full path pattern corresponding to a complete registered sequence of at least one visit, and for each full path pattern, a total path value is calculated being the sum of accumulated value point scores for all visits with registered sequences forming said full path pattern. Correlated information regarding the paths followed by the visitors and the value generated by the visitors during their visits is thereby obtained. This can be used for investigating which paths generate value for the website owner, and which do not. The website may then be adjusted to encourage value generating behaviour. | 02-25-2016 |
20160063537 | UPDATING PROMOTIONS PROVIDED TO SOCIAL MEDIA GROUPS - A device is configured to select a social media group to target with a promotion for an item. The device may generate the promotion. The promotion may indicate an offer for the item and indicate that the offer will change after a particular period of time. The device may provide the promotion to the social media group via a social media website. The device may determine an updated offer for the promotion based on at least one of a quantity of items sold during the particular period of time or a review of the item posted on the social media website by a member of the social media group. The device may update the promotion provided to the social media group, via the social media website, to indicate the updated offer after the particular period of time expires. | 03-03-2016 |
20160063538 | MARKETING PLATFORM THAT DETERMINES ADVERTISEMENTS AND MARKETING CHANNELS FOR THE ADVERTISEMENTS - A device receives user information associated with users of user devices, and receives marketing information associated with products and services. The marketing information includes information associated with advertisements for the products and the services. The device generates user profiles, associated with the users, based on the user information and the marketing information, and groups the user profiles based on the user information to create user segments. The device generates scores for the advertisements based on the marketing information, and correlates the advertisements with users of the user segments based on the scores for the advertisements. The device determines marketing channels for the advertisements based on the marketing information and the correlated user segments, and causes the advertisements to be provided to user devices associated with the users of the correlated user segments, via the determined marketing channels. | 03-03-2016 |
20160071143 | USE OF BEHAVIORAL PORTRAITS IN THE CONDUCT OF E-COMMERCE - A method is provided for determining a website user behavioral portrait based on navigation on the website and dynamically reconfiguring web pages based on those portraits. In accordance with the method, data relating to the progress of a user through a website is recorded, and an ongoing behavioral portrait of the user is built based on the data. The portrait is then used to dynamically reconfigure web content. | 03-10-2016 |
20160092912 | AUTOMATED OPTIMIZATION OF AN ADVERTISEMENT PLACEMENT ENGINE - A system and method for predicting a performance of a target advertisement placement via a simulation for optimum tuning is disclosed. A simulator receives a set of queries from a production engine, selects a subset of simulation queries from the queries by filtering, modifies query parameters as needed, transmits the simulation queries to the target engine for simulation, collects search results from the target engine, and computes a summary metric, which includes data fields retrieved from the search results and quantities calculated by using a prediction model derived from a production data warehouse. The simulator may further produce a simulation report, an indicator of performance prediction for the target engine, which comprises multiple metrics for the target engine, calculated with varying engine parameters. | 03-31-2016 |
20160092937 | Selectable Text Messaging Styles for Brand Owners - A system includes a computing device that includes a memory configured to store instructions. The system also includes a processor to execute the instructions to perform operations that include sending information to a publisher that represents one or more immutable stylistic features for enhancing text messages. Operations also include sending information to the publisher that represents one or more conditions regarding the use of the one or more immutable stylistic features in text messages that include mutable content. Operations also include receiving feedback information in response to the stylistic features being used in one or more text messages that include mutable content. | 03-31-2016 |
20160110755 | ONLINE AD CAMPAIGN TUNING WITH PID CONTROLLERS - Described herein are techniques and systems for online ad campaign tuning using proportional-integral-derivative (PID) controllers, such as proportional (P) controllers and proportional-integral (PI) controllers. Also, described herein are techniques and systems for shortening a learning/tuning phase of a PID controller used for optimizing an online ad campaign. | 04-21-2016 |
20160117720 | Systems and Methods for Planning and Executing an Advertising Campaign Targeting TV Viewers and Digital Media Viewers Across Formats and Screen Types - Systems and methods are disclosed for analyzing a fused sample of viewership data to determine a behavior profile of online viewers who watched and/or didn't watch certain TV advertisements, where the TV advertisements are aligned with campaign targeting characteristics desired by an advertiser/client working with a demand side platform. Then, a campaign targeting plan is developed for dividing an advertising budget between digital media and TV impressions. The digital media portion of the campaign profiles Media Properties (MPs) contained in a historical database from past digital advertising campaigns across multiple digital formats and screens, and aligns digital ad placement with MPs having desired targeting characteristics. An optimized apportionment is automatically produced between TV and digital media spending based on an advertiser/client's goals of duplicating or not duplicating viewership of an advertisement between TV and digital media, or alternately based on cost alone. Alternately, the apportionment can be guided interactively. | 04-28-2016 |
20160117721 | Network-aware Product Rollout in Online Social Networks - In one embodiment, a method includes accessing a social graph comprising a plurality of nodes and a plurality of edges connecting the nodes, each node corresponding to a user of an online social network, identifying a plurality of clusters in the social graph using graph clustering, providing a treatment to a first set of users based on the clusters, and determining a treatment effect treatment for the users in the first set based on a network exposure to the treatment for each user. | 04-28-2016 |
20160140601 | ADVERTISEMENT IMPRESSIONS OF RECOMMENDER FOR NETWORK DIFFUSION - Embodiments of the invention are directed to a system, method, or computer program product for providing advertisements to recommenders for network diffusion to a cluster or group of individuals associated with the recommender. In this way, advertisement effectiveness may be identified by presented to a single customer or recommender, and that recommender diffusion the advertisement data across his/her cluster of friends. In this way, the invention provides a means of delivering advertisements to appropriate recommenders for diffusion throughout a group of individuals. A network and recommender may be identified based on diffusion using transaction history, coincident mapping, and/or social network information. In this way, it is appreciated that there may be a greater advertisement value to present the advertisement to the recommender then allowing the advertisement to diffuse through the cluster. | 05-19-2016 |
20160140602 | METHODS, SYSTEMS AND APPARATUS TO CALCULATE LONG-TERM EFFECTS OF MARKETING CAMPAIGNS - Methods, apparatus, systems and articles of manufacture are disclosed to calculate long-term effects of marketing campaigns. An example method includes for respective participants, identifying, with a processor, a trial purchase of a first product associated with a brand of interest following a marketing stimulus for the brand of interest, for the respective participants, incrementing, with the processor, a brand purchase count of purchase occasions when a subsequent product associated with the brand of interest is purchased during an exposure period of the marketing stimulus, for the respective participants, resetting, with the processor, the brand purchase count to zero when a subsequent product unassociated with the brand of interest is purchased during the exposure period of the marketing stimulus, generating, with the processor, purchase groups indicative of consecutive purchase occasion values of the respective participants based on respective highest values of the brand purchase count, and calculating, with the processor, the sales effect for the respective purchase groups based on the respective values of the brand purchase count. | 05-19-2016 |
20160148250 | Searching for Safe Policies to Deploy - Risk quantification, policy search, and automated safe policy deployment techniques are described. In one or more implementations, techniques are utilized to determine safety of a policy, such as to express a level of confidence that a new policy will exhibit an increased measure of performance (e.g., interactions or conversions) over a currently deployed policy. In order to make this determination, reinforcement learning and concentration inequalities are utilized, which generate and bound confidence values regarding the measurement of performance of the policy and thus provide a statistical guarantee of this performance. These techniques are usable to quantify risk in deployment of a policy, select a policy for deployment based on estimated performance and a confidence level in this estimate (e.g., which may include use of a policy space to reduce an amount of data processed), used to create a new policy through iteration in which parameters of a policy are iteratively adjusted and an effect of those adjustments are evaluated, and so forth. | 05-26-2016 |
20160148251 | Risk Quantification for Policy Deployment - Risk quantification, policy search, and automated safe policy deployment techniques are described. In one or more implementations, techniques are utilized to determine safety of a policy, such as to express a level of confidence that a new policy will exhibit an increased measure of performance (e.g., interactions or conversions) over a currently deployed policy. In order to make this determination, reinforcement learning and concentration inequalities are utilized, which generate and bound confidence values regarding the measurement of performance of the policy and thus provide a statistical guarantee of this performance. These techniques are usable to quantify risk in deployment of a policy, select a policy for deployment based on estimated performance and a confidence level in this estimate (e.g., which may include use of a policy space to reduce an amount of data processed), used to create a new policy through iteration in which parameters of a policy are iteratively adjusted and an effect of those adjustments are evaluated, and so forth. | 05-26-2016 |
20160162929 | SYSTEMS AND METHODS FOR INFLUENCING MARKETING CAMPAIGNS - Systems and methods for influencing an Internet-based marketing campaign are provided. An introduction panel is sent to a plurality of N generation recipients. Each respective N generation recipient that uses the introduction panel to invite N+1 generation recipients is tracked. An invitation panel is sent to the N+1 generation recipients. Which respective N+1 generation recipients use the invitation panel to perform a defined campaign action is tracked. Each respective N generation recipient is credited with N+1 generation recipients that (i) were invited to the campaign by the N generation recipient and (ii) performs a campaign action. These steps are repeated for subsequent generations N. For each N generation recipient credited during these repeated steps, each ancestor recipient that invited (i) the respective N generation recipient or (ii) another ancestor of the respective N generation recipient to the campaign is also credited. | 06-09-2016 |
20160180373 | PACING CONTROL FOR ONLINE AD CAMPAIGNS | 06-23-2016 |
20160180374 | VIEWABLE IMPRESSIONS SYSTEM | 06-23-2016 |
20160180375 | System And Method To Estimate The Incrementality Delivered By Online Campaigns Based On Measuring Impression-Level Digital Display Ad Viewability | 06-23-2016 |
20160180376 | SYSTEMS AND METHODS FOR AD CAMPAIGN OPTIMIZATION | 06-23-2016 |
20160180377 | SYSTEMS AND METHODS FOR ADVANCED PROGRAMMATIC ADVERTISING TARGETING | 06-23-2016 |
20160189203 | AUTOMATIC AND DYNAMIC PREDICTIVE ANALYTICS - An initial communication is created and processed for a set period of time. At the conclusion, customer results associated with positive and negative responses to the communication are fed to an analytic engine to develop a training formula. When the communication is run, the training formula is processed to identify a universe of customers as a segment for use with the communication as scored leads. A campaign is associated with an option to select a most-up-to-date training formula to process to pull up-to-date leads for the campaign each time the campaign is run. | 06-30-2016 |
20160189204 | SYSTEMS AND METHODS FOR BUILDING KEYWORD SEARCHABLE AUDIENCE BASED ON PERFORMANCE RANKING - Systems and methods for building keyword searchable audience based on performance ranking are provided. The system includes a processor and a non-transitory storage medium accessible to the processor. The system includes a memory storing a database comprising segment data and campaign data. A computer server is in communication with the memory and the database, the computer server programmed to: obtain a performance-lift vector for an audience segment; obtain a campaign vector using meta-data from the campaign data; obtain a keyword vector for the audience segment using the performance-lift vector and the campaign vector; receive an input from a user interface accessible to an advertiser; and search the segment data at least partially based on the input and the keyword vector for segments in the segment data. | 06-30-2016 |
20160203509 | Churn Modeling Based On Subscriber Contextual And Behavioral Factors | 07-14-2016 |
20160253698 | SYSTEM AND METHOD OF PROVIDING A PARTICULAR NUMBER OF DISTRIBUTIONS OF MEDIA CONTENT THROUGH A PLURALITY OF DISTRIBUTION NODES | 09-01-2016 |
20160253699 | METHOD AND APPARATUS FOR ADVERTISEMENT SCREENING | 09-01-2016 |
20180025378 | Fatigue Control in Dissemination of Digital Marketing Content | 01-25-2018 |
20180025379 | PREDICTING PERFORMANCE OF CONTENT ITEMS PRESENTED TO USERS OF AN ONLINE SYSTEM BASED ON CONTEXTS IN WHICH THE CONTENT ITEMS ARE PRESENTED TO THE USERS | 01-25-2018 |
20180025389 | DETERMINING AN EFFICIENT BID AMOUNT FOR EACH IMPRESSION OPPORTUNITY FOR A CONTENT ITEM TO BE PRESENTED TO A VIEWING USER OF AN ONLINE SYSTEM | 01-25-2018 |
20190147488 | Many to One Marketing with Saturation Controls | 05-16-2019 |