Entries |
Document | Title | Date |
20090259550 | System and Method for Management of Advertisement Campaign - Disclosed herein are systems and methods for keeping records and managing allocation in advertising campaigns according to rational quantitative models. In one facet, various quantitative methods are presented to efficiently manage experimentation and reallocation of advertising resources among many opportunities, seeking the best available return on investment. In an additional facet, a number of automated tools are described that keep statistics and manipulate bids and active sets in large advertising campaigns. For instance, in one illustrative embodiment, a system is presented for calculating an estimate of the relationship between position and bid for ad sites on an ad service which defines position. In another exemplary embodiment, an ad-campaign management system is presented which includes a cost-side reporter, a revenue-side reporter, a Bayesian value generator, and a bid generator. | 10-15-2009 |
20090281893 | Method, Apparatus and Computer Program Product for Managing Advertising - A method, apparatus and computer program product are provided for managing advertising on a website or the like. In this regard, one or more advertisement items may be provided that may be used on a website. A selection from the one or more advertisement items may be made, indicating the intent to include advertising content associated with the selection on a website. In this regard, a link associated with the selected advertisement item may be provided for inclusion on the website. A request for the advertising content may also be received via the link when, for example, a user navigates to the website, and the advertising content associated with the selected advertisement item may be provided in response to the request. | 11-12-2009 |
20090299850 | COMPUTING SYSTEM AND COMPUTER-IMPLEMENTED METHOD OF PROVIDING TARGETED ADVERTISEMENT USING ACCOUNT SPACE - A computing system and computer-implemented method of providing a targeted advertisement using an ACCOUNT SPACE are provided. The computing system may include: a target setting unit to set a plurality of advertisement targets and combine some or all of the advertisement targets, an object setting unit to set an advertisement target object based on the combined advertisement targets; and a content connection unit to connect (correlate) an advertisement content to (with) the advertisement target object. | 12-03-2009 |
20090307081 | SYSTEMS AND METHODS FOR CUSTOMIZING AN ADVERTISEMENT - The disclosed technology provides systems, architectures, and methods for providing to a Web page electronic advertisements related to the content of the Web page. In one aspect, the disclosed technology manages and serves electronic advertisements for affiliated Web page publishers and advertisers. A computer-implemented method in accordance with the disclosed technology receives a request for an electronic advertisement for a Web page, wherein the Web page is associated with a Web page publisher, accesses one or more keywords appearing in the Web page, identifies one or more relevant electronic advertisements related to the keyword(s), wherein the relevant electronic advertisement(s) are associated with an advertiser affiliated with the Web page publisher, and communicates one or more the relevant electronic advertisements to the Web page for display. The disclosed technology also includes a computer executing software, wherein the executed software causes the computer to perform the steps above. | 12-10-2009 |
20090313113 | Business method and process for commercial establishments to advertise directly into proprietary closed circuit networks - The present business method transparently embeds advertisements into client browser displays at the edge of the Internet. A closed system of locally owned businesses makes up a network of publication points. The business method uses a simple single page “dashboard” interface to select and publish ad campaigns directly into one or more premises helping to qualify and quantify publication points and advertising subscription purchases. The dashboards display has controls to dynamically update campaign publications and display pricing results. In addition, the method builds and displays custom groups based on location, business types, and customer demographics. Thus, custom grouping options as selected by dashboard users. Subscription pricing is by ad size, type, location, subscription period and discount codes. The dashboard may include additional statistics such as subscription renewal dates and ad convergence information. Advertisers use this business method to target users directly in proximity to the point of sale. | 12-17-2009 |
20100023392 | Method of Delivery of Targeting, and Measuring Advertising Over Networks - Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks. | 01-28-2010 |
20100106594 | ADVERTISEMENT METHOD AND SYSTEM FOR DISPLAYING OPTIMUM TITLE AND DESCRIPTION BY ANALYZING CLICK STATISTICS - Provided is an advertising method and system for displaying optimal advertising content, the method including the steps of: maintaining an advertisement database that includes a plurality of advertising contents associated with a targeted site; randomly rolling and displaying the plurality of advertising contents associated with the targeted site by referring to the advertisement database, when displaying the targeted site as a search result; analyzing click statistics information associated with each of the randomly displayed advertising contents; and determining the optimal advertising content associated with the targeted site based on the analyzed click statistics information. | 04-29-2010 |
20100106595 | Formatting a User Network Site Based on User Preferences and Format Performance Data - A system and method for formatting an electronic document. Format preference information related to the format of a user network site associated with a user is received. Document format criteria based on the format preference information and format performance information is automatically determined. An electronic document associated with the user network site is output according to the document format criteria. | 04-29-2010 |
20100114689 | SYSTEM FOR DISPLAY ADVERTISING OPTIMIZATION USING CLICK OR CONVERSION PERFORMANCE - An advertisement impression distribution system includes a data processing system operable to generate an allocation plan for serving advertisement impressions. The allocation plan allocates a first portion of advertisement impressions to satisfy guaranteed demand and a second portion of advertisement impressions to satisfy non-guaranteed demand. The data processing system includes an optimizer, the optimizer to establish a relationship between the first portion of advertisement impressions and the second portion of advertisement impressions. The relationship defines a range of possible proportions of allocation of the first portion of advertisement impressions and the second portion of advertisement impressions. The optimizer generates a solution in accordance with maximizing guaranteed demand fairness, non-guaranteed demand revenue and click or conversion value, where the solution identifies a determined proportion of the first portion of advertisement impressions to serve and a determined proportion of the second portion of advertisement impressions to serve. The data processing system outputs the allocation plan including the solution to control serving of the advertisement impressions in the determined proportions. | 05-06-2010 |
20100131351 | Selecting Between Client-Side and Server-Side Market Detection - In accordance with one or more aspects of selecting between client-side and server-side market detection, a determination is made at a device as to which of a client-side detected market and a server-side detected market is to have priority for a service. An application of the device is configured in accordance with a client-side market configuration setting if the client-side detected market has priority, and is configured in accordance with a server-side market configuration setting if the server-side detected market has priority. | 05-27-2010 |
20100131352 | MOBILE AD OPTIMIZATION ARCHITECTURE - A method and system fulfills ad requests for delivery of ads to mobile clients in a mobile network. Ad data silos for ad requesters are maintained. The ad data silos are organized according to selected characteristics of the mobile clients of the ad requesters. In response to an incoming request for delivery of an ad, an attempt to fill the incoming request includes at least one of (1) retrieving an ad from a corresponding ad data silo to fulfill the incoming request, and (2) retrieving an ad according to a first priority policy from ad source among the plurality of ad sources to fulfill the incoming request. Also, in response to the incoming request, or other signals that may indicate current activity by the ad requester, an ad is retrieved according to a second priority policy for filling the corresponding ad data silo. | 05-27-2010 |
20100131353 | METHOD FOR PROCESSING INVALID CLICK AND SYSTEM FOR EXECUTING THE METHOD - A method and system of processing an invalid click is provided. The method includes the steps of: verifying an invalid click Internet Protocol (IP) address of a user terminal generating the invalid click with respect to an advertisement; associating the invalid click IP address with the advertisement, and registering and maintaining the invalid click IP address in an invalid click list when the invalid click IP address is verified; and providing the user terminal of the invalid click IP address with a result page other than the advertisement with respect to an advertisement exposure request using the invalid click IP address. When a number of clicks is greater than or equal to a predetermined number of clicks with respect to the same advertisement using the same IP address over a predetermined time, the step of verifying verifies the same IP address as the invalid click IP address. | 05-27-2010 |
20100131354 | METHOD OF EVALUATING ACCEPTABILITY OF DIRECT MAIL ITEMS - A method is provided herein for evaluating acceptability of direct mail items, the method including preparing an interactive display showing a plurality of mail items. The mail items include one or more direct mail items of interest, with the direct mail items of interest being displayed in similar manner to the other mail items with no additional import being placed on the direct mail items of interest. The method further includes inquiring a plurality of respondents of the interactive display one or more questions as to how the respondents would treat each of the mail items if the respondents had received such mail items in customary fashion. Response dated to the questions is collected to evaluate the acceptability of the direct mail items of interest. Advantageously, with the subject invention, “challenger” direct mailings may be evaluated in a quicker and more thorough fashion than in the prior art. | 05-27-2010 |
20100145792 | METHOD AND APPARATUS FOR PRESENTING CUSTOMER SPECIFIC VIDEO AND MARKETING MATERIALS - A computer-implemented method can automatically select a plurality of advertising and/or marketing materials associated with goods and/or services offered for sale via a networked communication system. A networked communication system can be adapted to receive and organize a variety of customer specific, business specific, and general demographic information and can provide a marketing score for each customer known to be present at a commercial establishment. The system can further be adapted to provide a comparison of marketing scores for a plurality of customers and create a video playlist for display in a customer waiting room. The system can include a selectable and adjustable set of marketing parameters that may be adjusted based on one or more relevant considerations. The system can be adapted to determine, based on the marketing scores, advertising and marketing content for display at a commercial establishment. | 06-10-2010 |
20100145793 | AUTOMATED SPECIFICATION, ESTIMATION, DISCOVERY OF CAUSAL DRIVERS AND MARKET RESPONSE ELASTICITIES OR LIFT FACTORS - In some embodiments, a software facility performs a method of automated specification of models, estimation of elasticities, and discovery of drivers using the framework(s) discussed elsewhere herein is provided. The facility first obtains the client, business, and/or brand goals in terms of profit optimization, volume or revenue goals, acquisition of new customers, retention of customers, share of wallet and upsell. In conjunction with these goals, the facility obtains cross-section meta-data related to the planning time horizon, markets, geographies, channels of trade and customer segments. In combination, the goals and meta-data define the structure of the data stack and the number of demand generation equations that are needed. | 06-10-2010 |
20100174603 | System and Method for Advertising Placement and/or Web Site Optimization - In general, in one aspect, a method for web site optimization includes publishing performance statistics of task performers, facilitating selection of task performers for participation in a competition based on the published performance statistics, facilitating optimization by each selected competitors, collecting response to the optimization of each selected competitor, updating the published performance statistics based on the response; and compensating the task performers based on the published performance statistics. In some embodiments, a prize is awarded to the task performer with the best performance. In some embodiments, a competition is conducted for the design of web site content to be optimized. | 07-08-2010 |
20100198679 | ONLINE SEARCH ADVERTISING AUCTION BID DETERMINATION TOOLS AND TECHNIQUES - A machine-controlled method can include estimating expected conversion rates for ads by applying an estimated conversion rate statistical model to each ad, estimating an expected AOV for each ad by applying an estimated AOV statistical model to each ad, applying an inference algorithm, and determining auction bids based on the estimated expected conversion rate and the estimated expected AOV for the ads. | 08-05-2010 |
20100211454 | METHOD FOR PROPOSING ADVERTISEMENT KEYWORD AND SYSTEM THEREOF - Disclosed are a method and system for proposing an advertisement keyword. The method includes receiving an input of a keyword associated with a new advertiser, extracting a representative keyword from among advertisement keywords of an existing advertiser having an outcome of a prescribed reference value or more, comparing a keyword inputted in association with the new advertiser and the representative keyword of the existing advertiser, determining whether the new advertiser has the same business category as that of the existing advertiser based on the compared result, designating a predetermined keyword-set as a business category keyword based on the determined result, and proposing the advertisement keyword to the new advertiser based on a result obtained by analyzing the business category keyword. | 08-19-2010 |
20100211455 | INTERNET MARKETING CHANNEL OPTIMIZATION - A system is configured to optimize an Internet marketing channel for a multichannel marketing campaign. The system includes an optimization model storage unit storing a plurality of optimization models for optimizing the Internet marketing channel. The system also includes a statement unit determining an estimated miniature profit and loss (P&L) for each item of the Internet marketing channel. The miniature P&L for each item links a potential investment in the item with estimated revenue and profit for the potential investment. A revenue response unit generates revenue response data for each item based on the miniature P&L for each item, and a profit response unit generates profit response data for each item based on the miniature P&L for each item. An efficiency frontier response unit generates efficiency frontier response data from the revenue response data and the profit response data, wherein the efficiency frontier response data identifies a point of diminishing returns for each item based on the investment amount in each item. | 08-19-2010 |
20100217662 | Presenting Sponsored Content on a Mobile Communication Facility - A computer-implemented method for positioning targeted sponsored content on a cellular phone includes the steps of (a) assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content to be presented to the cellular phone, wherein the assessment is based on a prior interaction by the user of the cellular phone with content related to the sponsored content and/or a plurality of user characteristics associated with the cellular phone; and (b) prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content. | 08-26-2010 |
20100217663 | Mobile Content Cross-Inventory Yield Optimization - A method for selecting among a plurality of advertising content from a first and second mobile content inventory for presentation of the advertising content on a mobile communication facility includes (a) receiving at a server a request for an advertisement associated with a user-action initiated at the mobile communication facility operated by a user; (b) searching the first and second mobile content inventory for a first and second advertisement, respectively, that corresponds to the request for an advertisement; (c) determining that the first advertisement is more relevant for presentation to the mobile communication facility than the second advertisement, wherein the determination is based at least on a respective yield optimization of the first and second advertisements; (d) determining that the yield associated with the first advertisement is greater than the yield associated with the second advertisement; (e) and transmitting the first advertisement instead of the second advertisement. | 08-26-2010 |
20100223123 | Systems and Methods for Sending Content to a Website on a Network of Websites - Provided are exemplary systems and methods for sending an electronic advertisement to a predetermined mobile website on a network of mobile websites. Exemplary methods include receiving an electronic advertisement for sending to a predetermined mobile website on a network of mobile websites, determining for the predetermined mobile website a first predetermined model that best fits a click-through rate for the predetermined mobile website, sending a first sampling of the electronic advertisement to the predetermined mobile website per the first predetermined model, sending a second sampling of the electronic advertisement to the predetermined mobile website per a second predetermined model, determining a click-through rate for each sampling of electronic advertisements sent to the predetermined mobile website for each of the respective predetermined models, calibrating each of the predetermined models based on its associated click-through rate, selecting the predetermined model with the highest associated click-through rate, and sending the electronic advertisement to the predetermined mobile website per the calibrated selected predetermined model. | 09-02-2010 |
20100223124 | SYSTEMS, METHODS AND APPARATUS FOR VALUATION AND TAILORING OF ADVERTISING - A system and method classifies advertising based on referencable attributes. An individual advertisement is classified by predefined referencable attributes. The advertisement and the predefined referencable attributes are linked using alphanumeric or digital codes. The advertisement and the linked codes are stored such that the advertisement and linked codes are accessible by a user. | 09-02-2010 |
20100223125 | MIXING ITEMS, SUCH AS AD TARGETING KEYWORD SUGGESTIONS, FROM HETEROGENEOUS SOURCES - The way in which targeting keywords are suggested to advertisers, particularly in instances where different suggestion tools or techniques provide a number of different sets of targeting keyword suggestions, may be improved by (a) accepting at least two heterogeneous sets of suggestions (where each of the sets of suggestions includes suggestions that are ranked and/or scored), (b) determining, for each of the sets of suggestions, a new score for each of the suggestions of the set, where the new score combines an cardinal aspect of the suggestion and an ordinal aspect of the suggestion, and (c) combining at least some of the suggestions from each of the sets using the new scores to generate a final set of ordered and/or scored suggestions. Each of the suggestions may include information for targeting the serving of an online advertisement. For example, each of the suggestions may include a keyword for targeting the serving of an online advertisement. Each of the suggestions may include a keyword type. | 09-02-2010 |
20100241507 | System and method for searching, advertising, producing and displaying geographic territory-specific content in inter-operable co-located user-interface components - A network-based, integrated advertising and data searching system, and method for implementing the system, the system enhances the advertising exposure probability of transaction-enabling, associative discernible content ‘ADC’ elements proximately arranged on a website by storing, accessing and displaying transaction-enabling ADC element-related files in accordance with search criteria which matches geographic-territory specific data-files and optionally matches, category or subject data-files. The ADC element-related files are configurable for display in one or more groupings or word-cloud like arrangements within a single user interface or webpage, and in one embodiment, display one or more transactionable offerings, for a product, service or activity associated with at least one advertiser/seller according to user-specified criteria, or in response to input made via a user input device in communication with browser-equipped apparatus. The ADC elements are co-locatable with inter-operable, and selectable co-locatable software application tools ‘CSATs’, and with selectable search user interface elements. | 09-23-2010 |
20100241508 | Delivery of Advertisements in Mobile Advertising System - Disclosed is a method and an advertising system for delivering advertisements in a mobile communication network. The method comprises detecting a need to deliver an advertisement, and arranging said delivery such that one or more indicators of advertisement behaviour specific to individual recipients of advertisements and/or to the overall system are taken into account, delivery of advertisements in mobile advertising system. | 09-23-2010 |
20100250361 | SYSTEM AND METHOD FOR PROVIDING ADVERTISING SERVER OPTIMIZATION FOR ONLINE COMPUTER USERS - A system and method for providing advertising server optimization for online computer users is disclosed. A particular embodiment includes obtaining an advertisement; defining a set of features of the advertisement; generating a predicted click through rate (CTR) corresponding to the advertisement based in part on the set of features; ranking the advertisement based on the generated click through rate; and serving the advertisement based on the ranking. | 09-30-2010 |
20100262485 | ADVERTISEMENT PROVIDING SYSTEM AND AN ADVERTISEMENT PROVIDING METHOD - The present invention relates to an advertisement information providing system and an advertisement information providing method. According to the present invention, when a data addresser transmits data to a data addressee through a data transmitting server of a network service medium or when the data addressee receives data from the data addresser through a data receiving server of the network service medium, an advertisement matched with the field of interests of which the data addresser and the data addressee are the most interested is generated in real-time and the generated advertisement is transmitted to the data addresser or the data addressee. | 10-14-2010 |
20100268594 | Multimedia Data Transmission and Feedback System for Integrating Performance Evaluations - A multimedia data transmission and feedback system for integrating performance evaluations includes a server provided for an advertising owner to browse the performance of each advertising site before the advertising takes place. After the advertising owner reviews the advertising information, the advertising site and advertising device are evaluated and selected by an analysis module and a fee calculation module, and the advertising content is stored in a database at the server. A middle server transmits the advertising playing time and the ID code of the advertising device to the advertising device by the URL. At the playing time, the advertising device is connected to the advertising content of the database for instant play on the advertising device, and works together with a view counter for counting and analyzing the data of browser, and transmits the performance analysis information of the advertising to the advertising owner. | 10-21-2010 |
20100274661 | OPTIMIZATION OF ADVERTISING CAMPAIGNS ON MOBILE NETWORKS - The present invention provides a method and system for optimizing advertising campaigns on mobile networks using feedback from the advertisement audience community. | 10-28-2010 |
20100274662 | SYSTEMS AND METHODS FOR GENERATING ADVERTISER RECOMMENDATIONS FROM USERS OF WORKFLOW SOFTWARE - A method for using a workflow server to provide targeted advertisements recommended by users of workflow software includes: receiving, at a server from a user completing a workflow, information corresponding to a step in the workflow and an advertiser, the advertiser recommended by the user in connection with the step in the workflow; identifying, by the server, an advertisement corresponding to the recommended advertiser; and transmitting, from the server to a second client, a markup language page corresponding to the step in the workflow, the markup language page including the identified advertisement. Corresponding systems are also described. | 10-28-2010 |
20100293046 | SYSTEM AND METHOD FOR OPTIMIZING DELIVERY OF INVENTORY FOR ONLINE DISPLAY ADVERTISING - An ad network system for optimizing the delivery of online display advertisement inventory is disclosed. The ad network system includes an advertiser management system to manage and acquire data for a set of advertising campaigns for a set of advertisers and a publisher management system to manage and acquire data for inventory at publishers' sites and applications. A delivery management system manages representations of the set of advertising campaigns in a third-party, external ad server in order to meet a set of guarantees for the set of advertising campaigns. | 11-18-2010 |
20100293047 | SYSTEM AND METHOD FOR OPTIMIZING PURCHASE OF INVENTORY FOR ONLINE DISPLAY ADVERTISING - An ad network system for optimizing the purchase of online display advertisement inventory is disclosed. The ad network system includes an advertiser management system to manage and acquire data for a set of advertising campaigns for a set of advertisers and a publisher management system to manage and acquire data for inventory at publishers' sites and applications. A media buying system runs a two-part optimization to determine an allocation of available inventory and an inventory purchase plan based on the data acquired by the advertiser management system and the publisher management system. | 11-18-2010 |
20100324988 | SYSTEMS AND METHODS FOR AGGREGATING AND REPORTING MULTI-PLATFORM ADVERTISING PERFORMANCE DATA - In an exemplary method, a computing system acquires advertising performance data from a plurality of independent advertising platform subsystems, aggregates the advertising performance data based on linking data to form a grouping of related advertising performance data, and transmits data representative of the grouping of related advertising performance data to an access device for presentation in a single graphical user interface view. In certain embodiments, the grouping of related advertising performance data comprises a subset of the advertising performance data aggregated across the plurality of independent advertising platform subsystems. In certain embodiments, the independent advertising platform subsystems are heterogeneous. In certain embodiments, the independent advertising platform subsystems distribute advertisement assets via a media outlet such as a subscriber television media outlet. | 12-23-2010 |
20100332311 | SYSTEM AND METHOD FOR APPORTIONING MARKETING RESOURCES - Provided in some embodiments is a method of apportioning marketing resources. The method in some embodiments includes storing a marketing objective for a marketing metric, storing a plurality of marketing allocation options, storing one or more piecewise linear response functions of the marketing metric versus one or more of the plurality of marketing allocation options, providing to a computer system a linear problem incorporating one or more special ordered sets and based at least in part on the marketing objective, one or more of the plurality of marketing allocation options, and one or more of the piecewise linear response functions, and solving the linear problem to generate a solution indicative of an apportionment of marketing resources among marketing allocation options that satisfies the marketing objective. In some embodiments, marketing resources can be allocated based on the solution. | 12-30-2010 |
20110010239 | MODEL-BASED ADVERTISEMENT OPTIMIZATION - Methods and systems are provided for constructing and using an advertisement performance model to predict performances of variations of an advertisement, and to recommend a variation with a better predicted performance than other variations. The advertisement model is constructed utilizing historical advertisement performance information, and is based at least in part on specified model parameters and advertisement parameters. Each variation of the advertisement includes a unique set of advertisement parameter values. | 01-13-2011 |
20110015988 | USING ESTIMATED AD QUALITIES FOR AD FILTERING, RANKING AND PROMOTION - A system obtains a first parameter (QP | 01-20-2011 |
20110029374 | DYNAMIC AD SCHEDULING METHOD FOR IMPROVING UTILITY IN INTERACTIVE TV ENVIRONMENT - Example embodiments provide scheduling a plurality of ads to be shown to a plurality of viewers of a multimedia network. One example embodiment includes determining target view rates for each of the plurality of ads based on expected revenue associated with each of the plurality of ads, determining, for each of the plurality of ads, a queue value based on a target view rate and an actual view rate associated with the ad, the actual view rate being a number of views of the ad in a previous time slot, and selectively showing ads, from among the plurality of ads, to the plurality of viewers based on the queue values. | 02-03-2011 |
20110029375 | ADVERTISEMENT GENERATION AND OPTIMIZATION - Methods, apparatuses, and articles of manufacture for generating advertisements using an algorithmic system, such as a combinatoric system, and determining effectiveness metrics or predictions for the advertisements are described herein. | 02-03-2011 |
20110035272 | FEATURE-VALUE RECOMMENDATIONS FOR ADVERTISEMENT CAMPAIGN PERFORMANCE IMPROVEMENT - A method for making recommendations to improve advertisement campaign performance includes receiving a seed campaign insertion order (IO) having one or more campaign IO lines; computing a plurality of neighbor ad campaigns based on a comparison of the seed campaign IO with a dataset of advertiser ad campaign IO lines; generating campaign IO recommendations by executing an algorithm to recommend a campaign feature and value (FV) as a change to a line of the seed campaign IO based on success of such use by the neighbor ad campaigns; ranking the FV recommendations based on at least one performance metric; filtering the FV recommendations based on a plurality of performance-enhancing criteria of the seed campaign IO and the neighbor ad campaigns with respect to individual FV recommendations; and displaying the ranked FV recommendations to the advertiser for selection. | 02-10-2011 |
20110035273 | PROFILE RECOMMENDATIONS FOR ADVERTISEMENT CAMPAIGN PERFORMANCE IMPROVEMENT - A method for recommending improvements to advertisement campaign performance includes receiving a seed campaign insertion order (IO) having one or more campaign IO lines; computing a plurality of neighbor ad campaigns based on comparison of the seed campaign IO with a dataset of advertiser ad campaign IO lines; generating campaign IO recommendations by executing an algorithm to recommend profiles to add to the seed campaign IO from booking lines corresponding to the profiles based on performance of such use by the neighbor ad campaigns being generally above average when compared with campaigns that did not use the recommended profiles; filtering the profile recommendations based on a plurality of performance-enhancing criteria of the seed campaign IO and the neighbor ad campaigns with respect to each potential profile recommendation; ranking the profile recommendations based on at least one performance metric; and displaying the ranked profile recommendations to the advertiser for selection. | 02-10-2011 |
20110040612 | MACHINE LEARNING FOR COMPUTING AND TARGETING BIDS FOR THE PLACEMENT OF ADVERTISEMENTS - In embodiments of the present invention, improved capabilities are described for refining an economic valuation model, through machine learning, to evaluate information relating to a plurality of available placements, and predicting an economic valuation for each of the plurality of placements in response to receiving a request to place an advertisement for a publisher. In embodiments, the refinement through machine learning may include comparing economic valuation models by retrospectively comparing the extent to which the models reflect actual economic performance of advertisements. In embodiments, the economic valuation model may be used to select at least one of the plurality of available placements and present it to the publisher seeking to place an advertisement. In an alternate embodiment of the present invention, improved capabilities are described for deploying an economic valuation model that is refined through machine learning to evaluate information relating to a plurality of advertisements to predict an economic valuation for each of the plurality of advertisements, and selecting and presenting to a publisher at least one of the plurality of available advertisements based on the economic valuation of its placement within the available advertising placement. | 02-17-2011 |
20110040613 | LEARNING SYSTEM FOR ADVERTISING BIDDING AND VALUATION OF THIRD PARTY DATA - In embodiments of the present invention, improved capabilities are described for computing a valuation of a third party dataset based at least in part on a comparison of advertising impression data relating to ad content placed from first and second advertising campaign datasets. The placement of the ad content from the first advertising campaign dataset may be based at least in part on a machine learning algorithm employing the third party dataset to select optimum ad placements. In embodiments, the computation of the valuation and the billing of the advertiser may be automatically performed upon receipt of a request to place content from the advertiser. Further, the computation of the valuation may be the result of comparing the performance of multiple competing valuation algorithms. Moreover, the comparison of the performance of multiple competing valuation algorithms may include the use of valuation algorithms based at least in part on historical data. Furthermore, the computer program product may bill an advertiser a portion of the third-part data valuation to place ad content. | 02-17-2011 |
20110040614 | AUTOMATED PRICE MAINTENANCE FOR USE WITH A SYSTEM IN WHICH ADVERTISEMENTS ARE RENDERED WITH RELATIVE PREFERENCE BASED ON PERFORMANCE INFORMATION AND PRICE INFORMATION - A cost maintenance scheme useful with an advertising system which orders ads in a manner that maximizes both their relevance and their economic value, and which provides a fair bidding process in which a winning bidder is assured of not having paid too much. Ordering may be done based on accepted maximum ad bid information and/or ad performance information. For example, this information may be used to determine a position value. Cost may be determined based on accepted maximum ad bid information and/or performance information. Billing the determined cost may be subject to a condition precedent. | 02-17-2011 |
20110040615 | METHOD AND APPARATUS FOR ENTERTAINMENT AND INFORMATION SERVICES DELIVERED VIA MOBILE TELECOMMUNICATION DEVICES - A method and system for entertainment and information services delivered via mobile telecommunication devices include a communication network, and a station communicatively linked to the communication network. The station includes an output and an interface. Also included is a head-end having at least one database configured to store programs including an audio content. The head-end receives a request from the station for a desired one of the programs, verifies the request, transmits a first portion of the desired program to the station, and records an association between the identification and the desired program. The head-end further suspends transmission of a second portion of the program based upon detection of an indication to suspend transmission. The head-end further transmits the second portion of the program based upon detection of an indication to resume transmission and stored bookmark data indicating the starting location in the program of the second portion. | 02-17-2011 |
20110054997 | METHOD AND SYSTEM FOR ELECTRONIC ADVERTISING - A method of delivering advertising in an online environment includes determining an intent of a user interacting with an e-commerce website, and determining a hurdle rate that is based at least on the user intent and which identifies a threshold amount to be bid by an advertiser in order to display an advertisement to the user. The method further includes selecting, from a plurality of advertisements, an optimal advertisement having an advertiser bid that exceeds the hurdle rate, and displaying the optimal advertisement to the user in an interface of a client computer system. | 03-03-2011 |
20110054998 | METHOD AND SYSTEM FOR ELECTRONIC ADVERTISING - A method of delivering advertising in an online environment includes determining an intent of a user interacting with an e-commerce website and determining a hurdle rate, based at least on the intent of the user, that identifies a threshold amount to be bid by an advertiser in order to display an advertisement to the user interacting with the e-commerce website. The method may further include selecting, from a plurality of advertisements, one or more optimal advertisements having a combined advertiser bid that exceeds the determined hurdle rate. The method may further include providing one or more controls in a user interface of a client computer system, each of the controls being associated with a respective advertisement of the one or more optimal advertisements and adapted to enable the user to select one or more of the controls, and providing an element, responsive to an input of the user, that is adapted to display, to the user, the respective advertisements selected by the user. | 03-03-2011 |
20110060644 | SYNTHESIZING MESSAGING USING CONTEXT PROVIDED BY CONSUMERS - The present invention provides a computer network implementable integration of promoted information with non-promoted content before a consumer interaction with the network, such that when the consumer interacts with the network, a consumer information interacts with this integrated content and delivers a message to the consumer such that the consumer visualizes this message as part of consumer experience without distracting from the network interaction task at hand. The integration is facilitated by semantic analysis and synthesis to naturally position the promoted content as close to the consumer interaction tasks as possible at that instant. This approach displaces the current practise of matching message to media placement while further enabling a promoter to evaluate and respond to feedback data depicting the efficacy of the sponsor message. The network in question is any computer network such as the Internet or intranet. | 03-10-2011 |
20110071897 | DETERMINING COMPLEMENTARY PRODUCT CONTENT FROM PRIMARY PRODUCT DOCUMENT INFORMATION AND PROVIDING SUCH COMPLEMENTARY PRODUCT CONTENT IN ASSOCIATION WITH THE PRIMARY PRODUCT DOCUMENT, IN AN ONLINE ENVIRONMENT - When purchasing a product or service from an online merchant (“first merchant”), e-commerce consumers might want to purchase a complementary product and/or service not offered by the first merchant. Such consumers are provided with an opportunity to purchase or otherwise learn about such complementary products and/or services, and secondary merchants are provided with the opportunity to sell or market such complimentary products and/or services in a way that would not jeopardize the first merchant's sale, and indeed, in a way that might provide a benefit to the first merchant. | 03-24-2011 |
20110078013 | RATE-BASED AUCTION-FORMAT ONLINE ADVERTISEMENT MANAGEMENT - Methods and systems are provided for use in connection with an online advertising exchange. Methods are provided in which an auction format is utilized. However, generally, selection and pricing is rate-based and based on near-term forecasting. As such, the selection and pricing does not match specific, immediately available serving opportunities and advertisement inventory. Methods are provided which are in some ways analogous to providing futures—like mini-contracts on an advertising exchange, in which selection and pricing are decoupled from fulfillment of the mini-contracts in the form of serving of advertisements. This can allow auction format advantages while yet allowing forecasting, offline processing and relatively inexpensive operation costs. | 03-31-2011 |
20110078014 | ONLINE RESOURCE ASSIGNMENT - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for allocating resources. In one aspect, a method includes receiving an advertisement request and identifying eligible advertisements that are eligible to be provided in response to the advertisement request. For each of the eligible advertisements an impression score corresponding to the advertisement request is received and a discount factor for each eligible advertisement is computed. The discount factor can be computed based on a function of previous impression scores for previous advertisement requests for which the eligible advertisement was provided. Using the impression scores and the discount factors for the eligible advertisements an allocation score is computed for each eligible advertisement. Using the allocation scores, an eligible advertisement is selected and provided in response to the request. | 03-31-2011 |
20110078015 | DYNAMIC MAPPER - A web crawler for downloading and analyzing the contents of a merchant's website. The web crawler may analyze the products advertised and determine whether a service plans is properly associated. The crawler may also analyze the placement of the service plan on the website, and store the information in a database. A dynamic mapper is also provided which can determine what service plan should be associated with a particular product. The dynamic mapper may also suggest what type of control to use for a particular customer. A webserver containing software for updating a webpage is also disclosed. A process for updating a webpage is also disclosed. | 03-31-2011 |
20110093329 | MEDIA PREFERENCE CONSOLIDATION AND RECONCILIATION - Media preference ratings are consolidated by receiving one or more first media item ratings for a user using a first rating system, and receiving one or more second media item ratings for the user from a third party using a second rating system. The one or more second media item ratings from the second rating system are translated into media item ratings in the first rating system, and the one or more media item ratings from the third party translated in the first rating system are combined with the one or more first media item ratings to form a composite media item rating set. | 04-21-2011 |
20110106611 | COMPLEMENTARY USER SEGMENT ANALYSIS AND RECOMMENDATION IN ONLINE ADVERTISING - The present invention provides techniques for determining user segments to increase the reach of targeted advertisements. The user segments may be determined based on factors including an advertisement category, user interest categories, and historical advertisement performance metrics associated with performance of advertisements of a relevant category in connection with various user segments. User segments may be identified that substantially increase reach while yet being anticipated to preserve, or sufficiently preserve, advertisement performance as compared with performance associated with an initially targeted user segment. Recommendations may be provided accordingly to advertisers, or automatically provided, as well as implemented, or automatically implemented. | 05-05-2011 |
20110119124 | MULTIMEDIA ADVERTISEMENT EXCHANGE - An advertisement exchange obtains characteristics associated with multimedia advertisements such as commercial slots in a commercial pod, banners in a video, announcements in an audio program, etc. Characteristics may include demographic information, advertisement type, survey information, etc. Advertisement slots are offered with information on advertisement slot characteristics and may be selected, purchased, exchanged, and analyzed by advertisers, individuals, corporations, and firms. Advertisement slot characteristics may be changed in real-time as placement of advertisements in surrounding slots changes the characteristics of a particular slot. Advertisements may be automatically matched with advertisement slots based on advertisement slot characteristics and advertisement characteristics. | 05-19-2011 |
20110125570 | METHOD AND APPARATUS FOR SELECTING CONTENT - Presently disclosed is a method and apparatus for selecting advertisement slot labels at a recommendation engine. Market research data is compared with multimedia content metadata. Advertisement slot labels are selected for advertisement slots of the multimedia content based on the comparison of the market research data and the multimedia content metadata. | 05-26-2011 |
20110145057 | METHOD AND SYSTEM OF PROVIDING OFFERS BY MESSAGING SERVICES - A system and method for providing coupon targeting delivers a message responsive to a user request and for compensating workers performing diverse tasks assigns point values to various tasks. The response message, which may be an SMS or IM message, includes a list of offers in an order based on a ranking of the offers. A user may select a listed offer and receive information detailing the offer and redemption information. Redemption may be tracked using electronic monitoring. Compensation associated with results from the tasks performed is determined and aggregated over a time interval. | 06-16-2011 |
20110153412 | Selection and Presentation of Related Social Networking System Content and Advertisements - A social networking system uses information that it obtains from and about its users to select social networking content and advertising for presentation to users in a way that optimizes for one or more optimization goals. Example optimization goals include monetization, user sharing, user engagement, system growth, and user communication. The social networking system may select social networking content and advertising based on their relevance to a particular user. The selected social networking content and advertising may be related to each other to provide a more interesting display to the user. The selected social networking content and advertising may be presented in a supplemental portion of a display, and be selected based on their relatedness to content in the main portion of the display. | 06-23-2011 |
20110153413 | Method and System for Intelligent Targeting of Advertisements - A system for transmission, reception and accumulation of the knowledge packets to plurality of channel nodes in the network operating distributedly in a peer to peer environment via installable one or more role active Human Operating System (HOS) applications in a digital devise of each of channel node, a network controller registering and providing desired HOS applications and multiple developers developing advance communication and knowledge management applications and each of subscribers exploiting the said network resources by leveraging and augmenting taxonomically and ontologically classified knowledge classes expressed via plurality search macros and UKID structures facilitating said expert human agents for knowledge invocation and support services and service providers providing information services in the preidentified taxonomical classes, wherein each of channel nodes communicating with the unknown via domain specific supernodes each facilitating social networking and relationships development leading to human grid which is searchable via Universal Desktop Search by black box search module. | 06-23-2011 |
20110161161 | MULTI-CAMPAIGN CONTENT ALLOCATION - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating experiment content distribution campaigns (“experiment campaign”) and allocating content in accordance with the experiment campaign. In one aspect, a control campaign or an experiment campaign are selected as an available campaign for providing content in response to receiving a content request. The selection can be a probability constrained selection where the probability with which the experiment campaign is selected is specified as a portion of a total number of requests received during an experiment period for which the experiment campaign is available to provide content. Content is provided in response to the request, where the provided content being content corresponding to the selected campaign. | 06-30-2011 |
20110166924 | Advertising During a Transaction - Aspects of this disclosure relate to an advertising optimization computer which may include a processor and memory storing computer executable instructions that, when executed, cause the advertising optimization computer to perform a method for selecting an advertisement to be presented to a customer during a financial transaction by electronically receiving data relating to the identity of the customer conducting the financial transaction, electronically receiving data relating to one or more advertisements and determining the particular advertisement to present to the customer during the financial transaction based on the data by comparing the data relating to the identity of the customer conducting the financial transaction with the data relating to one or more advertisements and selecting an advertisement to be presented during the financial transaction based on the comparison. The data relating to one or more advertisements may include one or more characteristics of an intended audience to which the respective advertisements should be presented. | 07-07-2011 |
20110178865 | UNAFFILIATED WEB DOMAIN HOSTING SERVICE PURCHASE PREDICTION - Based on usage patterns of a multiplicity of clients who have purchased web domain offerings, providing a grid representing each item purchased and not purchased by each client, using predictive analytics to determine the probability that each client will purchase each offering, and identifying a subset of offerings that represent favorable probabilities of purchase for a given client. | 07-21-2011 |
20110184801 | Systems and Methods For Optimizing Marketing Decisions Based On Visitor Profitability - Marketing is facilitated based on a profitability prediction. A merchant optimizes offers to a website visitor based on predicted profit for potentially offered items. The profitability predication can be deployed to determine incentives to marketing affiliates, and to determine bids for search terms when the merchant uses a paid search bid manager. Information specific to a site visitor is used to predict a profitability metric for specific items that can be offered to that visitor. | 07-28-2011 |
20110196733 | Optimizing Advertisement Selection in Contextual Advertising Systems - A contextual advertising system optimizes computer selection of low performance ranked messages and high performance ranked messages for display on a network location. The system divides a ranked group of online messages into a first list, a second list, and a promotion set. Each message in the first list has a performance score that is greater than each performance score of messages in the second list and the promotion set. The system moves a message within the promotion set to a third list as a function of a confidence value and moves a message from one of the third list and the second list to the first list based on an experiment event outcome. The system transmits top messages in the first list over a network for display at a recipient computer. | 08-11-2011 |
20110196734 | TECHNIQUE FOR RECOMMENDING ADVERTISING MESSAGES - A technique for identifying a recommended type of advertising message is described. In this technique, information about advertising messages directed from businesses to consumers and associated acceptance rates of the advertising messages by the consumers is received or accessed. Note that the advertising messages include different types of advertising messages for different types of businesses. Then, the recommended type of advertising message for a given business is identified based on an associated type of business and the received information. By leveraging the results obtained by other similar businesses, this technique may allow the given business to improve the effectiveness of a subsequent advertising campaign. | 08-11-2011 |
20110225036 | SYSTEM AND METHOD FOR DETERMING EARNINGS PER-CLICK FOR ADS PUBLISHED WITHIN A SOCIAL ADVERTISING PLATFORM - One embodiment of the present invention sets forth a technique for determining an earnings per-click for a social publisher who, along with other types of digital content, publishes advertisements within a digital content distribution channel. The earnings per-click for a social publisher is determined based on an engagement score of the publisher that indicates the effectiveness of the publisher in terms of generating successful advertising outcomes. The engagement score is computed based on the performance of the advertisements published by the social publisher as well as different metrics associated with the social publisher that are collected from the advertising platform. | 09-15-2011 |
20110231241 | REAL-TIME PERSONALIZATION OF SPONSORED SEARCH BASED ON PREDICTED CLICK PROPENSITY - Embodiments are directed towards employing long and short term historical user click propensity behaviors to adapt or filter a number of advertisements displayed and their location on a search results' page. A network device tracks a user's short and long term historical click behaviors. For a given search query for the user, a variety of candidate advertisements are selected. A normalized click-through rate (COEC) is estimated for each advertisement. The COEC and the user's short and long term click behavior, represented by User Click Propensity (UCP), is used to generate a User effective Cost Per Thousand (UeCPM) value. Candidate advertisements are filtered based on a minimum threshold value for UeCPMs. Page placement for the remaining advertisements is determined based on a user expected revenue for an advertisement determined from the UCP. Advertisements having a user expected revenue above another threshold are placed in a north page location. | 09-22-2011 |
20110231242 | ADVERTISING VENUES AND OPTIMIZATION - A system for providing an online advertising platform includes a first non-transitory machine-readable medium storing instructions executable by one or more data processors to group impression inventory units based at least in part on performance characteristics of the impression inventory units. | 09-22-2011 |
20110238486 | Optimizing Sponsored Search Ad Placement for Online Advertising - A method and a system are provided for optimizing sponsored search ad placement for online advertising. In one example, the system obtains advertiser bid amount information. The system obtains advertiser bid amount information. The bid amount information allows determination of amounts that advertisers will pay per user click on ads served in association with advertiser bids. The advertiser bid amounts are associated with advertising campaigns. The system obtains click-through-rate information associated with at least some of the ads. The system obtains budget information associated with the advertising campaign. The budget information specifies a maximum advertiser spending over a period of time in association with at least a portion of the advertising campaign. The system ranks a set of ads to be served based on the bid amount information, the click-through-rate information, and/or the budget information. The system optimizes ad placement of the set of ads by eliminating one or more keywords. The system then facilitates serving of the set of ads in accordance with at least one of the ranking of the set of ads and the optimizing of the ad placement. | 09-29-2011 |
20110238487 | System and Method for Improving the Performance of Electronic Media Advertising Campaigns Through Multi-Attribute Analysis and Optimization - Automated system, methods, algorithms, procedures, and computer software programs and computer program products for improving and optimizing the performance of messaging campaigns, particularly for marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. Analysis and Optimization method and procedure, an automated system, and system and method that exploit the underlying multi-attribute structure, as well as other features and advantages. Optimization procedures allocate the ad alternatives or other message to the customer population to optimize business objectives such as maximizing the number of positive responses received. Procedure for generating message allocations that improve and attempt to optimize the campaign performance. Methods ensure that campaign constraints are not violated. Methods can be implemented on a computer that is programmed to retrieve message performance information and to generate recommended message allocations for each stage in a multi-stage messaging campaign to achieve messaging goals. | 09-29-2011 |
20110238488 | HEALTHCARE MARKETING DATA OPTIMIZATION SYSTEM AND METHOD - Healthcare marketing data may be cleaned and normalized according to data validity and/or data canonicity rules prior to being merged into a healthcare marketing database. The merging process may include a fuzzy de-duplication operation utilizing a configurable field scoring table for automatically identifying matching and non-matching records. Potential duplicates that cannot be automatically resolved may be provided to an operator to provide merge or no-merge instructions. | 09-29-2011 |
20110246285 | Clickable Terms for Contextual Advertising - An online advertising selects online advertisements for display on a network location taking into account a probability that a candidate online advertisement will receive a click on a particular website. The system may determine a network location identity of the network location and transform a set of advertisements into a set of ranked advertisements. The system may determine an advertisement rank of a first advertisement among the set of ranked advertisements. The system then may generate a click probability value. The click probability value may reflect a click probability of the first advertisement by dividing an exponent of a weighted sum of the network location identity and the advertisement rank by one plus the exponent of the weighted sum of the network location identity and the advertisement rank. | 10-06-2011 |
20110246286 | CLICK PROBABILITY WITH MISSING FEATURES IN SPONSORED SEARCH - Sponsored search advertising utilizes a click probability as one factor in selecting and ranking advertisements that are displayed with search results. The probability of click may also be referred to as a predicted click-through rate (“CTR”) that may be multiplied by an advertiser's bid for a particular advertisement to rank the display of advertisements. An accurate prediction of the click probability improves the potential revenue that is generated by advertisements in a pay per click system. Other advertising systems may benefit from an accurate and reliable estimate for an advertisement's probability of click in different environments and scenarios. | 10-06-2011 |
20110251886 | PROMOTIONAL PLACEMENT OF APPLICATIONS IN A MARKETPLACE - Assigning a mobile application to a promotional slot in a mobile application marketplace managed by an operator. One or more bids for the promotional slot in the mobile application marketplace are received. Each of the received bids is associated with one of a plurality of applications and includes a value representing a proposed revenue share with the operator. Revenue potential information corresponding to the applications associated with the bids is accessed. Expected revenue for the operator for the applications associated with the bids is calculated based on the received bids and the accessed revenue potential information. The calculated expected revenue differentiates the mobile applications. One of the applications is selected to be assigned to the promotional slot based at least on the calculated expected revenue for the operator. | 10-13-2011 |
20110251887 | METHODS AND APPARATUS FOR IMPROVING CLICK-THROUGH-RATE OF ADVERTISEMENTS LEVERAGING EFFICIENT TARGETING TECHNIQUES - A method for optimized selection and rendering of advertisements on various device types of a user is provided. The method enables receiving inferred data related to the user. The inferred data includes static context inferred from user profile information. The user profile information includes static details pertaining to the user. The inferred data further includes dynamic context. The dynamic context is inferred from the user's behavior across multiple communication channels using the various device types of the user. The method further enables short listing advertisements based on the inferred data and applying predetermined rules on the short listed advertisements to select a final advertisement. Finally, the method enables rendering the final advertisement on at least one of the various devices types of the user. | 10-13-2011 |
20110258032 | SEARCH ADVERTISEMENT SELECTION BASED ON USER ACTIONS - Advertisements are selected for presentation on a search results page based on the presence or absence of user activity within the search results page. When a search results page is provided to an end user, the search results page is tracked for user activity. If user activity is detected, a user context is identified and new advertisements are selected for presentation on the search results page based on the user context. In some embodiments, the search results page provides search results in clusters, and the user context corresponds with a search result cluster selected by an end user. In some embodiments, dominant concepts in the user context are identified and used to select advertisements. Alternatively, if user activity is not detected within a predetermined period of time, new advertisements are selected based on the absence of user activity within the search results page. | 10-20-2011 |
20110258033 | EFFECTIVE AD PLACEMENT - Search results and ads that satisfy a query may be formatted into a search results page where an initial placement of ads may result in an estimated click through rate for the presented ads. An adjustment factor may be determined based on parameters associated with the search results, such as the clicks on the search results themselves. The adjustment factor may be applied to a particular ad to determine if an estimated click through rate of the particular ad will change with respect to a position when there are a first number of mainline ads and a second number of side bar ads. Mainline exclusivity may be appropriate for an ad to increase the click through rate of the ad. The increase may be determined in accordance with the adjustment factor to decide whether to present the ad with mainline exclusivity. | 10-20-2011 |
20110258034 | HIERARCHICALLY-STRUCTURED INDEXING AND RETRIEVAL - Novel and efficient methods are described for indexing advertisements (“ads”) and other resources that are defined and organized in accordance with a hierarchical schema. In accordance with at least one embodiment, an ad corpus is transformed into a collection of hierarchically structured textual documents. An indexing technique that exploits the hierarchical structure is then applied to construct a compact yet effective ad index that can be used for performing advanced match or other ad retrieval functions. Various retrieval methods are also described herein that are capable of exploiting the hierarchical structure of the ad corpus to retrieve more relevant ads than those yielded by conventional methods. | 10-20-2011 |
20110264507 | FACILITATING KEYWORD EXTRACTION FOR ADVERTISEMENT SELECTION - Systems, methods, and computer storage media having computer-executable instructions embodied thereon that facilitating keyword extraction for advertisement selection. A set of performance indicators that indicate performance of a keyword in association with one or more advertisements is referenced. A determination is made as to whether the keyword is a noise keyword that is relevant to web content and results in a low click rate or a low impression cost. The set of performance indicators and the determination of whether the keyword is a noise keyword are utilized to identify a keyword type of the keyword, wherein a keyword type can be a positive keyword or a negative keyword. | 10-27-2011 |
20110264508 | SCORING, MODIFYING SCORES OF, AND/OR FILTERING ADVERTISEMENTS USING ADVERTISER INFORMATION - An ordering of advertisements requested by an ad consumer is based on scores generated for the ads. In each case, a score may be a function of at least one performance parameter associated with the ad and/or a price parameter associated with the ad. The score may also be a function of advertiser information. Alternatively, the score may be modified based on advertiser information. Ads may be filtered based on advertiser information. | 10-27-2011 |
20110264509 | METHOD FOR OPTIMUM PLACEMENT OF ADVERTISEMENTS ON A WEBPAGE - A method and system for placement of graphical objects on a page to optimize the occurrence of an event associated with such objects. The graphical objects might include, for instance, advertisements on a webpage, and the event would include a user clicking on that ad. The page includes positions for receipt of the object material. Data regarding the past performance of the objects is stored and updated as new data is received. A user requests a page from a server associated with system. The server uses the performance data to derive a prioritized arrangement of the objects on the page. The server performs a calculation regarding the likelihood that an event will occur for a given object, as displayed to a particular user. The objects are arranged according to this calculation and returned to the user on the requested page. The likelihood can also be multiplied by a weighting factor and the objects arranged according to this product. | 10-27-2011 |
20110264510 | METHOD FOR OPTIMUM PLACEMENT OF ADVERTISEMENTS ON A WEBPAGE - A method and system for placement of graphical objects on a page to optimize the occurrence of an event associated with such objects. The graphical objects might include, for instance, advertisements on a webpage, and the event would include a user clicking on that ad. The page includes positions for receipt of the object material. Data regarding the past performance of the objects is stored and updated as new data is received. A user requests a page from a server associated with system. The server uses the performance data to derive a prioritized arrangement of the objects on the page. The server performs a calculation regarding the likelihood that an event will occur for a given object, as displayed to a particular user. The objects are arranged according to this calculation and returned to the user on the requested page. The likelihood can also be multiplied by a weighting factor and the objects arranged according to this product. | 10-27-2011 |
20110270672 | Ad Relevance In Sponsored Search - Techniques for improving advertisement relevance for sponsored search advertising. The method includes steps for processing a click history data structure containing at least a plurality of query-advertisement pairs, populating a first translation table containing a co-occurrence count field, populating a second translation table containing an expected clicks field, and calculating a click propensity score for an advertisement using the click history data structure, the first translation table (for determining overall click likelihood across all historical traffic), and using the second translation table (for removing biases present in the first translation table). Other method steps calculate a second click propensity score for a second advertisement, then ranking the first advertisement relative to the second advertisement for comparing a click propensity score to a threshold for filtering low quality ad candidates from a plurality of ad candidates, and then ranking advertisements for optimizing placement of ads on a sponsored search display page. | 11-03-2011 |
20110276389 | BID LANDSCAPE TOOL - Techniques are provided that can be used in advertising campaign management in connection with auction-based online advertising. A tool is provided, for use by advertisers or advertising campaign managers, for being provided with, in connection with specified parameters, an indication of a competitive bid and a non-competitive bid. The tool may also provide an actual, estimated, or projected bid, which may be associated with an advertising campaign or a portion thereof, for comparison with the competitive bid and the non-competitive bid. The tool may allow assessment of a competitive bid landscape and help allow determination of an optimal bid. | 11-10-2011 |
20110276390 | SELECTING ADVERTISEMENTS FOR PRESENTATION WITH SEARCH RESULTS - This patent application pertains to selecting advertisements for presentation with search results. One example includes receiving a user's search query. This example also includes selecting an advertisement that is relevant for presentation to the user with search results for the search query. The advertisement is selected from a set of advertisements by comparing a semantic context of individual advertisements to a semantic context of the user's search query. | 11-10-2011 |
20110282730 | SYSTEM AND METHOD FOR SELECTING AND IMPLEMENTING AN INTERNET ADVERTISING CAMPAIGN - A system, method and a computer program product for identifying and implementing an optimized Internet advertising campaign provides for selecting a representative sample of Internet-based advertisers in a targeted business category, instrumenting websites of the representative sample of Internet-based advertisers to collect data from desired customer actions generated by a selection of advertising options in the targeted business category, building a database including campaign performance data and a targeting library, analyzing the data to determine relative cost and efficiency of each of the plurality of advertising options in the targeted business category, generating and displaying a selection matrix comparing the relative cost and efficiency of each of the selected advertising options in the targeted business category, and uploading an ad campaign to a selected advertising network. | 11-17-2011 |
20110288927 | ESTIMATING A DISCOUNTED CUMULATIVE GAIN - Systems, methods, and computer storage media having computer-executable instructions embodied thereon that utilize relevance judgments to estimate a discounted cumulative gain. In embodiments, a query:ad pair including a search query and at least one advertisement is identified. The at least one advertisement is identified as having not been previously associated with the search query and not as not having associated therewith a relevance judgment. An estimated relevance judgment is calculated and utilized to calculate an estimated discounted cumulative gain for the search query. | 11-24-2011 |
20110288928 | ONLINE PLATFORM FOR WEB ADVERTISEMENT COMPETITION - Embodiments discussed herein relate to creating and managing competitive campaigns for advertisement spaces on a web page. Competitive campaigns may take several forms, including boosting bids for advertisements to try an match the competitor's advertisement bids in an online auction, dynamically replacing the entity's advertisement being shown, or out-and-out refusing to show an advertisement whenever the competitor's advertisement is also shown. | 11-24-2011 |
20110288929 | Enhancing Photo Browsing through Music and Advertising - Techniques for recommending music and advertising to enhance a user's experience while photo browsing are described. In some instances, songs and ads are ranked for relevance to at least one photo from a photo album. The songs, ads and photo(s) from the photo album are then mapped to a style and mood ontology to obtain vector-based representations. The vector-based representations can include real valued terms, each term associated with a human condition defined by the ontology. A re-ranking process generates a relevancy term for each song and each ad indicating relevancy to the photo album. The relevancy terms can be calculated by summing weighted terms from the ranking and the mapping. Recommended music and ads may then be provided to a user, as the user browses a series of photos obtained from the photo album. The ads may be seamlessly embedded into the music in a nonintrusive manner. | 11-24-2011 |
20110295677 | EVENT-BASED AD TARGETING - Embodiments of the present invention enable an advertiser to target ads to users based on occurrences of events that may influence the purchasing behavior of the users. The advertiser may specify an event to be used in targeting an ad. The event's region of influence is determined, and ads are targeted to users that are located within the region of influence. | 12-01-2011 |
20110295678 | Expanding Ad Group Themes Using Aggregated Sequential Search Queries - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating ad groups based on sequential search queries are disclosed. A seed ad group theme can be selected. Aggregated sequential search queries can be obtained from a seed search query having identical terms as the seed ad group theme. The aggregated sequential search queries can be used as additional ad group themes for generating new ad groups. Keywords can be selected for each new ad groups based on one or more performance criteria. Performance of ad groups and keywords and changes in aggregated sequential search queries can be monitored for subsequent ad group creation, removal, and dynamic tuning. | 12-01-2011 |
20110302025 | Conversion Path Performance Measures And Reports - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated. | 12-08-2011 |
20110307323 | CONTENT ITEMS FOR MOBILE APPLICATIONS - This specification relates to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include actions of receiving a request to serve a content item to an application on a mobile device, the application being associated with one or more categories; for each of a plurality of content items in a collection of content items, identifying a performance signal for the content item, the performance signal representing the performance of the content item when served to one or more other mobile devices running the application and one or more other applications associated with one of the one or more categories; selecting, using one or more processors, a first content item from the plurality of content items based on the performance signals of the plurality of content items; and providing the first content item to the application on the mobile device. | 12-15-2011 |
20110307324 | Conversion Path Performance Measures And Reports - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated. | 12-15-2011 |
20110307325 | Conversion Path Performance Measures And Reports - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated. | 12-15-2011 |
20110307326 | Conversion Path Performance Measures And Reports - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated. | 12-15-2011 |
20110313843 | SEARCH ADVERTISEMENT TARGETING - Described is processing the search results obtained from a search engine to determine advertisements that match properties of those search results. For example, the URL-related information or domain-related information in the search results may be used to select an advertisement. Also described are various conditions that may need to be met before an advertisement is selected. Further, an advertisement may be modified to include information in the search results, such as to insert a competing company's name that appears in a search result into the advertisement. Also described is a system for returning keywords in response to a URL/domain. | 12-22-2011 |
20110313844 | REAL-TIME-READY BEHAVIORAL TARGETING IN A LARGE-SCALE ADVERTISEMENT SYSTEM - A “Real-Time-Ready Analyzer” combines a data stream management system (DSMS) with a map-reduce (M-R) framework to construct a streaming map-reduce framework that is suitable for real-time Behavioral Targeting (BT) (or other temporal queries). The Real-Time-Ready Analyzer allows users to write “dual-intent” temporal analysis queries for BT. These queries are succinct and easy to express, scale well on large-scale offline data, and can also work over real-time data. Further, the Real-Time-Ready Analyzer uses the aforementioned streaming map-reduce framework to provide dual-intent algorithms for end-to-end BT phases. Experiments using real data from an advertisement system show that the Real-Time-Ready Analyzer is very efficient and incurs orders-of-magnitude lower development effort than conventional systems. | 12-22-2011 |
20110313845 | Learning Display Parameters to Maximize Advertising Revenue - In one embodiment, an evolving advertising system automatically optimizes internet advertising. A data storage unit | 12-22-2011 |
20110320260 | CROSS-MEDIA CAMPAIGNS WITH BIAS ADJUSTMENT AND ATTRIBUTION MODELING - A method for determining advertising effectiveness of cross-media campaigns provided. The effectiveness of the combined campaign is plotted, and the effects of different media are isolated. Examining complementary effects and synergies are examined, and a dollar-for-dollar comparison for each of the media is performed. This dollar-for-dollar comparison may include a return on marketing objective calculation. If applicable, budget re-allocations are recommended. Optionally, post effectiveness, efficiency, and allocation analysis are performed. Such analysis may include providing descriptive advertising and media suggestions on each media independently. | 12-29-2011 |
20110320261 | Quality Scoring System for Internet Advertising Loci - An Internet advertising locus scoring system including a locus metrics database, a locus parameters database, a scoring engine and a system controller coupled to the locus metrics database, the locus parameters database and the scoring engine. The locus metrics database and the locus parameters database may be at least partially linked and may be at least partially distributed. In an embodiment, the scoring engine may include a weight function operating on at least some of the locus metrics. | 12-29-2011 |
20110320262 | MULTICHANNEL DIGITAL MARKETING PLATFORM - A method and system optimizes investments for each marketing channel of a multichannel marketing campaign. Past optimal investments are compared to current sales or profits for each marketing channel, and a new optimal investment is estimated for each marketing channel, which may be used as a marketing budget. A marketing dashboard is used to determine the new optimal investments for the marketing channels, and the new optimal investments are stored in a marketing database. | 12-29-2011 |
20120004978 | Call Tracking For Online Content Items - This specification relates to tracking phone calls related to online content items. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of determining a probability that a call to a phone number resulted from a first interaction of a set of interactions. In general, another aspect of the subject matter described in this specification can be embodied in methods that include the actions of determining a rank score for an online content item, including for each call of a plurality of phone calls to the phone number, attributing the call to an online content interaction of a set of online content interactions; determining, using the rank score, whether to provide the online content item to a client device; and providing the online content item to the client device upon determining to do so using the rank score. | 01-05-2012 |
20120004979 | INTRASTRUCTURE FOR BUCKET TESTING IN GUARANTEED DELIVERY OF ONLINE ADVERTISING - Techniques are provided relating to conducting bucket testing in connection with guaranteed delivery online advertising associated with an online advertising marketplace. Techniques are provided in which advertising supply, demand, or both are partitioned into buckets. Operating policies are established for each of the buckets, in which the operating policies for each of the buckets differ. Following serving of advertisements in accordance with the operating policies, difference is measured in at least one outcome, between buckets. | 01-05-2012 |
20120004980 | INVENTORY MANAGEMENT AND SERVING WITH BUCKET TESTING IN GUARANTEED DELIVERY OF ONLINE ADVERTISING - Techniques are provided to facilitate bucket testing in connection with guaranteed delivery online advertising associated with an online advertising marketplace. Operating policies are established for each of the buckets, in which the operating policies for each of the buckets differ. Bucket controller programming logic is used in implementation of the operating policies. Allocation and serving of advertisements is facilitated in accordance with the operating policies. | 01-05-2012 |
20120004981 | ADVERTISEMENT AND CAMPAIGN EVALUATION WITH BUCKET TESTING IN GUARANTEED DELIVERY OF ONLINE ADVERTISING - Techniques are provided relating to conducting bucket testing, relating to advertisement performance or advertisement campaign performance, in connection with guaranteed delivery online advertising associated with an online advertising marketplace. Techniques are provided in which advertising supply, demand, or both are partitioned into buckets. Differing allocation policies are established for each of the buckets. Following serving of advertisements in accordance with the operating policies, difference is measured, between the buckets, and the difference is used to evaluate differing advertisement performance or differing advertisement campaign performance between the buckets. | 01-05-2012 |
20120004982 | Method And System For Automated Selection And Generation Of Video Advertisements - A method for publishing video ads inside Web pages, including enabling a publisher using a publisher computer to specify a first video ad, and instructions for generating a second video ad from the first video ad, generating a playlist for the first video ad, uploading the playlist to a video ad server along with the instructions for generating a second video ad, in response to a request to play the first video ad from a smart media player that executes in a viewer computer, processing the instructions to generate a second video ad thereby generating by the video ad server a playlist that corresponds to the second video ad, and providing the playlist corresponding to the second video ad to the smart media player. | 01-05-2012 |
20120016735 | System and Method for Providing Personalized Advertisement Service - A system and method for providing a personalized advertisement service are disclosed. In one embodiment, the advertisement providing system includes a contents server for storing a plurality of contents to provide contents in response to a user's request, generating a request of an advertisement transmission to the user and information about the requested contents, when a contents request made by the user is received, and transmitting the contents to the user when the advertisement transmission to the user is completed and an advertisement server for storing a plurality of advertisement files, constructing a first advertisement menu comprising a list of advertisements corresponding to the contents information in response to an advertisement transmission request by the contents server, providing a first advertisement file selected by the user via the first advertisement menu to the user, constructing a second advertisement menu including a list of advertisements corresponding to the first advertisement file selected via the first advertisement menu when the contents transmission to the user by the contents server is completed and providing a second advertisement file selected by the user via the second advertisement menu to the user. | 01-19-2012 |
20120022938 | Automated Multivariate Testing Technique for Optimized Customer Outcome - Novel tools and techniques to optimize, from a merchant's perspective, the outcomes of interactions between the merchant and its customers (whether existing, new, or potential customers). In an aspect, certain embodiments allow for multiple variations of options (multivariate or A/B testing) and outcomes which can be statistically applied and then measured and analyzed for best economic impact or preferred outcome. | 01-26-2012 |
20120030007 | ONLINE ADVERTISEMENT PROFILES - Techniques are provided in which information is obtained regarding a set of one or more online advertisements. Information is also obtained relating to performance of advertisements of the set, including information regarding locations of user recipients of the advertisements and information regarding times of serving or receipt of the advertisements. Using the obtained information, an advertisement profile is built, relating to the set of advertisements, providing an indication of varying advertisement performance in connection with differing times of serving or receipt, and differing locations of user recipients. The advertisement profile may be used in selection or ranking of advertisements. | 02-02-2012 |
20120030008 | FORECASTING AND BOOKING OF INVENTORY ATOMS IN CONTENT DELIVERY SYSTEMS - Systems and methods for planning and booking advertising campaigns are provided. In operation, a booking engine generates a collection of proposed campaigns in response to a campaign request, where the each of the proposed campaigns corresponds to a scenario of atom availability. Such scenarios can account for possible or anticipated changes in the number and cost of atoms or any other changes of interest to the advertiser. The availability for the atoms in the campaign request can be projected using the past history and the known future unavailability of the atoms and is further modified to account for the variation in atom availability associated with each scenario. Thereafter, the booking engine can present the results for each scenario to the advertiser and allow him to select a campaign. | 02-02-2012 |
20120030009 | DIGITAL CREATIVE INTERACTION SYSTEM - A digital creative interaction system receives a request for creative briefs for the target consumer group from a client and determines parameters of the request for creative briefs. The digital creative interaction system issues the request for creative briefs to a plurality of sources. The digital creative interaction system, in response to issuing a request for creative briefs, receives creative briefs and corresponding bids. The digital creative interaction system deploys each of the creative briefs to the target consumer group and captures user behavior data responsive to the deployed creative briefs. | 02-02-2012 |
20120036006 | ADVERTISING MEDIA TRACKING - A system tracks the effectiveness of advertising across both on-line and off-line media. Users define advertisements that are part of an advertising campaign and include in the definition tracking identifiers such as telephone numbers and URL's. The system tracks inputs that are subsequently received in response to and generated by the various advertisements. The inputs contain tracking identifier information. The system correlates the tracking identifier information from the received user inputs with tracking identifier information entered upon definition of advertisements in the system. Thereafter, the system generates reports that illustrate the relative effectiveness of the advertisements in driving inputs. | 02-09-2012 |
20120078709 | METHOD AND SYSTEM FOR MANAGING ONLINE ADVERTISING OBJECTS USING TEXTUAL METADATA TAGS - A method for managing online advertising placements includes associating a plurality of textual metadata tags with at least one advertising placement, and generating a bid recommendation for the at least one advertising placement associated with the plurality of textual metadata tags. | 03-29-2012 |
20120084140 | SYSTEM AND METHOD FOR ADJUSTING NUMBER OF ADVERTISEMENT INVENTORIES - Provided is a system and method for adjusting a number of advertisement inventories based on a competition factor. An advertisement inventory adjusting system includes a competition determining unit to determine a competition factor for a keyword, an advertisement inventory adjusting unit to dynamically adjust the number of advertisement inventories based on the determined competition factor, and a data storage medium to store advertisement inventories. A method that uses a processor to adjust a number of advertisement inventories includes determining a competition factor for a keyword advertisement with respect to a keyword, and dynamically adjusting, using the processor, the number of advertisement inventories based on the determined competition factor, in which the advertisement inventories refer to available areas to display the keyword advertisement. | 04-05-2012 |
20120089454 | NETWORK BASED SYSTEM AND METHOD FOR MANAGING AND IMPLEMENTING ONLINE COMMERCE - The disclosed computer system provides a selectively programmed Web architecture that implements a procedure and method for selectively serving to a Web page one or more electronic ads wherein the selection process is governed in part by application of a statistical algorithm. In a preferred embodiment of the inventive technology, the system manages and serves electronic ads for affiliated Web page publishers and advertisers. A computer-implemented method in accordance with the disclosed technology receives a request for an electronic advertisement for a Web page, wherein the Web page is associated with a Web page publisher, one or more electronic ads are selected using a statistics based approach, and the one or more electronic ads are communicated to the Web page for display. | 04-12-2012 |
20120143672 | Systems and Methods for List Ranking and Ads Placement Using Interaction Freatures - Systems and methods for placing ads in a block on a webpage are disclosed. Generally, two ranking models are trained using a first and second ads data set. The first model predicts a first click probability for each ad in the first ads data and rank the ads based on the eCPM. The second model is trained using the second ads data set comprising a subset of the first ads data set and interaction features related to ad position in the block. The second model predicts a second click probability for each ad in the second ads data set. An overall expected revenue for each arrangement of ads in the second ads data set is then calculated. The computer system selects the arrangement with maximum computed overall expected revenue and places the ads in the block on the webpage according to the selected arrangement. | 06-07-2012 |
20120143673 | GENERATING KEYBOARD-BASED REQUESTS FOR CONTENT - Systems and methods are provided for dynamically ordering advertisements received from at least one advertisement supplier. In one embodiment, a method includes sending a request to at least a first advertisement supplier; receiving one or more advertisements from the at least first advertisement supplier; identifying a prioritizing parameter associated with each of the one or more advertisements; and dynamically ordering the one or more advertisements from the at least first advertisement supplier into two or more positions of a response based on the prioritizing parameter. | 06-07-2012 |
20120150626 | System and Method for Automated Recommendation of Advertisement Targeting Attributes - A system and method for recommending targeting attributes for advertising campaigns are provided. The system and method comprise receiving at least one advertizing campaign, receiving historical targeting data and historical click-through data, selecting a machine learning model, and determining recommended targeting attributes for the advertising campaign using the machine learning model and the received data. The machine learning model may be a collaborative filtering model or a performance oriented model. The collaborative filtering model may rely on matrix factorization or Boltzmann Machines. The performance-oriented model may rely on a local regression. | 06-14-2012 |
20120150627 | RANKING ADVERTISEMENTS SELECTED FROM ONE OR MORE DATABASES BY GEORELEVANCE - A search request is received from a user and the user's context is determined. A publisher is determined for the search request. Candidate advertisements are retrieved from at least one advertisement database to create an advertisement candidate pool, the retrieving based on the user context and the search request. A set of advertisements are selected from the advertisement candidate pool. A georelevance is determined for each of the set of advertisements. The set of advertisements is sorted, wherein the advertisements are sorted based on, at least in part, the georelevance of each of the set of advertisements. The sorted set of advertisements is then transmitted to the user. | 06-14-2012 |
20120158484 | System for use in optimizing advertising delivery for inbound call campaigns - A software-implemented method for delivering advertising presentations in a wide area network (WAN) based on Voice Recognition analysis is described. Data captured through Voice Recognition and other analysis is used to determine which calls contain “success events.” These “success events” are typically sales or other forms of revenue-generating end-user actions. Calls which include “success events,” are grouped into a database, and data in that database is used to determine optimal placement of forthcoming advertising presentations, to maximize the yield of “success events” per every 1,000 advertising presentations shown to end-users. The result is a continuously optimizing method for advertising display across a portfolio of available advertising choices, tied to “success events” identified in the calls themselves. | 06-21-2012 |
20120158485 | INTEGRATED AND COMPREHENSIVE ADVERTISING CAMPAIGN MANAGEMENT AND OPTIMIZATION - Techniques are provided for integrated and comprehensive advertising campaign management and optimization. Techniques are provided in which advertisers, including large-budget advertisers such as Chief Marketing Officers, can easily, efficiently and optimally define, manage and implement advertising budgets and campaigns, from high to granular levels, across a variety of online and offline channels. Such channels can include Web, mobile, social networking, etc., as well as traditional advertising channels such as TV, radio, etc. Techniques are provided, for example, in which advertisers, with a single click or selection, can cause implementation of a customized, optimized and comprehensive online and offline advertising campaign. | 06-21-2012 |
20120158486 | PROFILES, TEMPLATES AND MATCHING IN INTEGRATED AND COMPREHENSIVE ADVERTISING CAMPAIGN MANAGEMENT AND OPTIMIZATION - Techniques are provided for integrated and comprehensive advertising campaign management and optimization. Techniques are provided in which advertisers, including large-budget advertisers such as Chief Marketing Officers, can easily, efficiently and optimally define, manage and implement advertising budgets and campaigns, from high to granular levels, across a variety of online and offline channels. Techniques are provided in which advertiser target customer profile templates, publisher audience segment templates, and matching templates are generated, modified, stored, selected and utilized to efficiently optimize advertising campaigns, including inventory matching, leading to increasing campaign effectiveness, reduced and more effectively spent campaign management time, and increased ROI. | 06-21-2012 |
20120158487 | SIMULATIONS IN INTEGRATED AND COMPREHENSIVE ADVERTISING CAMPAIGN MANAGEMENT AND OPTIMIZATION - Techniques are provided for integrated and comprehensive advertising campaign management and optimization. Techniques are provided in which advertisers, including large-budget advertisers such as Chief Marketing Officers, can easily, efficiently and optimally define, manage and implement advertising budgets and campaigns, from high to granular levels, across a variety of online and offline channels. Techniques are provided that include allowing advertisers or publishers to simulate implementation of an advertising campaign, which can include selecting and utilizing target customer, audience segment, and matching profiles. Tools are provided for viewing outcomes and results, which can aid and inform advertising campaign planning and purchasing. | 06-21-2012 |
20120158488 | OFFLINE COUNTERFACTUAL ANALYSIS - Counterfactual analysis can be performed “offline”, or “after the fact”, based on data collected during a trial in which random variations are applied to the output of the system whose parameters are to be the subject of the counterfactual analysis. A weighting factor can be derived and applied to data collected during the trial to emphasize that data obtained when the random variations most closely resembled the output that would be expected if counterfactual parameters were utilized to generate the output. If the counterfactual parameters being considered differ too much from the parameters under which the trial was conducted, the offline counterfactual analysis can estimate a direction and magnitude of the change of the system performance, as opposed to deriving a specific expected system performance value. In economic transactions, the random variations can be considered variations in the price paid by another party, thereby enabling derivation of their marginal cost. | 06-21-2012 |
20120191530 | INTEGRATION OF MULTIPLE CONSUMER COMMUNICATIONS - A system, computer program product and method described herein may be used to determine an effective medium by which to deliver promotions. For example, the method may include delivering a promotion to a customer, and determining a status of the delivered promotion. The promotion may be delivered through an electronic or hard delivery medium, and the status of the delivered promotion may be determined based on electronic feedback from the customer or based on predetermined status criteria assigned to the promotion. An effective medium by which to deliver subsequent promotions may be determined based on the status of the delivered promotion. Subsequent promotions may be delivered using the determined effective delivery medium. | 07-26-2012 |
20120191531 | SELECTING ADVERTISEMENTS FOR PLACEMENT ON RELATED WEB PAGES - Systems and methods are described that select advertisements for placement on a series of consecutively-accessed web pages, such as consecutively-accessed web search results pages generated in response to a particular search. The systems and methods perform a separate advertisement ranking process to select advertisements for placement on each web page in the series of consecutively-accessed web pages at the time the web page is accessed. For web pages that follow the first web page in the series, the systems and methods utilize an advertisement ranking technique that calculates a probability that a user will select an advertisement based on certain user selection feedback features. The user selection feedback features for an advertisement are determined by comparing attributes of the advertisement to attributes of user-selectable items that were presented on one or more of the previously-accessed web pages in the series that are known to have been selected or not selected by the user. | 07-26-2012 |
20120226547 | SYSTEMS AND METHODS TO PROVIDE COMMUNICATION CONNECTIONS VIA PARTNERS - Methods and apparatuses to provide user interfaces dynamically customized according to partners through which the user interfaces are accessed in a customer acquisition process. One embodiment includes providing to a plurality of entities a platform, configured to assign references for embedding in listings for presentation and configured to connect people for real time communications according to the references embedded in the listings, the references to be used to request the platform to provide the connections; responsive to a request received via a first entity of the plurality of entities, presenting a user interface of the platform in a first format to identify the first entity; and responsive to a request received via a second entity of the plurality of entities, presenting the user interface of the platform in a second format to identify the second entity. | 09-06-2012 |
20120253921 | INTRACLUSTER CONTENT MANAGEMENT USING NEURO-RESPONSE PRIMING DATA - A system uses neuro-response information to evaluate content within a cluster, such as commercials in a pod, advertisements in a frame, or products on a shelf, to determine priming characteristics associated with each pieces of content within the cluster. The priming characteristics and other data are combined to obtain blended attributes. The blended attributes are correlated with each piece of intracluster content to allow intelligent management including selection, arrangement, ordering, presentation, and/or scheduling of intracluster content. Intracluster content may also use priming characteristics associated with extracluster content to further improve management. | 10-04-2012 |
20120253922 | OPTIMIZING PLACEMENT AND DELIVERY OF ADVERTISEMENTS - The efficient allocation of advertisements, also known as creatives, on one or more web sites is provided for while ensuring that guarantees to advertisers are honored. In one embodiment, a linear program solver allocates creatives to advertising slots according to an optimizing function designed to maximize revenue for the site. The linear program solver takes as input a set of creatives, creative performance data, constraints, and slot identifiers. The output of the linear program solver is an optimized schedule not violative of any of the input constraints. | 10-04-2012 |
20120271708 | INTEGRATED AND COMPREHENSIVE ADVERTISING CAMPAIGN SELECTION AND IMPLEMENTATION - Techniques are provided for integrated and comprehensive advertising campaign management and optimization. Techniques are provided in which advertisers, including large-budget advertisers such as Chief Marketing Officers, can easily, efficiently and optimally define, manage and implement advertising budgets and campaigns, from high to granular levels, across a variety of online and offline channels. Techniques are provided, for example, in which advertisers, with a single selection, can select, for implementation, all of or a portion of an advertising campaign. | 10-25-2012 |
20120271709 | INTEGRATED AND COMPREHENSIVE ADVERTISING CAMPAIGN VISUALIZATION - Techniques are provided for integrated and comprehensive advertising campaign management and optimization. Techniques are provided in which advertisers, including large-budget advertisers such as Chief Marketing Officers, can easily, efficiently and optimally define, manage and implement advertising budgets and campaigns, from high to granular levels, across a variety of online and offline channels. Techniques are provided, for example, in which a visualization tool is provided to advertisers, through which visualization displays can be caused to be generated, which displays provide visual analytics that can be used in assessing aspects of performance of an advertising campaign. | 10-25-2012 |
20120278159 | METHOD AND APPARATUS FOR ENHANCING CUSTOMER SERVICE EXPERIENCE - A technique is taught that improves how an organization engages with customers. In an embodiment, keywords are discovered to optimize for, and to integrate with, advertising systems to advertise a company website. A set of advertisements is created that improve the click-through rate from users. A optimized landing page experience is created to provide a best user experience to drive issue resolution and sales. | 11-01-2012 |
20120296735 | UNIFIED METRIC IN ADVERTISING CAMPAIGN PERFORMANCE EVALUATION - The present invention provides techniques that include providing a unified metric for use in advertising campaign performance measurement and evaluation. An advertising campaign may include many aspects, such as portions associated with particular channels and service-providers. Different metrics may be used in measuring performance for particular channels, such as impressions, conversions, etc. Techniques are provided that translate performance of an overall campaign, as well as performance of particular aspects, into terms using a single unified metric measure. Unified metric measures can be used to easily compare campaigns and channels, whether of the same advertiser or against competitors campaigns. | 11-22-2012 |
20120303444 | SEMANTIC ADVERTISING SELECTION FROM LATERAL CONCEPTS AND TOPICS - Advertisements are selected for presentation on search result pages and web pages based on phrases generated from lateral concepts and topics identified for the search result pages and web pages. A search query or an indication of a web page is received for which advertisements are to be provided. Lateral concepts and topics are identified based on the search query or content of the web page. The lateral concepts and topics are used as phrases for selecting advertisements from an advertisement inventory. Selected advertisements are provided for presentation on a search results page in response to a search query or on a web page initially identified. | 11-29-2012 |
20120303445 | FACILITATING PRESENTATION OF ADS RELATING TO WORDS OF A MESSAGE - Targeted delivery of contextually relevant ad impressions to a mobile device is provided. The ad impressions are delivered within text messages and/or instant message chat threads. Monetizing of text messaging and instant messaging by providers of such services is achieved, while providing unobtrusive and contextually relevant information to users of such services. | 11-29-2012 |
20120323675 | METHODS AND APPARATUS TO MEASURE COMPARATIVE PERFORMANCE OF INTERNET AND TELEVISION AD CAMPAIGNS - Example methods and apparatus to determine comparative performance of advertisements delivered through Internet and television media delivery are disclosed. A disclosed example method involves determining a first effectiveness measure associated with online media delivery of an advertisement, and a second effectiveness measure associated with television media delivery of the advertisement. The disclosed example generates an Internet-to-television lift measure based on the first and second effectiveness measures. The Internet-to-television lift quantifies a comparative performance of the advertisement via the online media delivery relative to the advertisement via the television media delivery. | 12-20-2012 |
20120323676 | System And Method For Targeted Advertising And Promotions Using Tabletop Display Devices - In one embodiment, a system includes a plurality of table-top display devices for displaying advertising content associated with advertiser to patrons of a business establishment. Each of the plurality of table-top display devices includes a display screen configured to display the advertising content, a data storage configured to store content data that defines the advertising or promotional content, and a control unit configured to access the content data in the data storage and control the display of the advertising content on the display screen. The display screen is a touchscreen display. The system also includes a server subsystem configured to allow user selection of the content data and to facilitate distribution of the content data to the plurality of table-top display devices. Distribution of the advertising content to the plurality of table-top display devices is at least partially managed by the advertiser. | 12-20-2012 |
20130013392 | HIGH PERFORMANCE PERSONALIZED ADVERTISEMENT SERVING BY EXPLOITING THREAD ASSIGNMENTS IN A MULTIPLE CORE COMPUTING ENVIRONMENT - A method, apparatus and computer program product for high performance advertisement serving by exploiting processor thread assignments in a processor having multiple threads. The method commences by receiving digital advertisements, an instance of the digital advertisement being associated with a plurality of decision trees (to relate a user to an advertisement), where the evaluation of a decision tree results in a tree score. After determining a number of cores within the processor, the decisions trees are assigned to processor cores or processor threads by iteratively assigning to a next one of the number of cores, a next decision tree, and iteratively accumulating a plurality of the tree scores to form a tree score subtotal. The tree score subtotals can be compared quantitatively to rank a first digital advertisement against a second digital advertisement, and a ranked advertisement displayed to a user. Some decision trees comprise demographic, behavioral and context quantifiers. | 01-10-2013 |
20130013393 | SYSTEMS AND METHOD FOR IDENTIFYING OFFERED INCENTIVES THAT WILL ACHIEVE AN OBJECTIVE - A computer implemented method of improving the performance of a viral marketing program comprises exposing, via a computer network, a first offered incentive to a first plurality of users. A first consumer viral marketing action is to be completed to receive the first incentive. First data indicative of the first plurality of users' progress toward achieving the first action is collected thereby providing a likelihood of the first incentive obtaining an objective. A second incentive is exposed to a second plurality of users. A second consumer viral marketing action is to be completed to receive the second incentive. Second data indicative of the second plurality of users' progress toward achieving the second marketing action is collected thereby providing a likelihood of the second incentive obtaining the objective. The first and second data is compared using a metric to identify which incentive is more likely to obtain the objective. | 01-10-2013 |
20130024272 | EFFECTIVE VIRTUAL REALITY ENVIRONMENTS FOR PRESENTATION OF MARKETING MATERIALS - Effective virtual reality environments including in-store virtual reality environments such as supermarket aisles, store shelves, cooler displays, etc. are generated using frameworks and customer layout information. Marketing materials are integrated with the virtual reality environment while introducing imperfections and/or other cues of realism to create a virtual reality environment representation. Imperfections may include misaligned marketing materials, product label blemishes, packages placed slightly askew, etc. Sensory experiences output to the user via the virtual reality environment representation elicit interactivity with a user and user movements, motions, and responses are used to evaluate the effectiveness of the marketing materials and/or the virtual reality environment representations. | 01-24-2013 |
20130030907 | CLUSTERING OFFERS FOR CLICK-RATE OPTIMIZATION - A computerized method is provided for receiving data for a plurality of offers, wherein the data includes a number of impressions and a number of clicks associated with each offer in the plurality of offers. The method comprises determining a click-through rate for each offer in the plurality of offers using the received data for the plurality of offers and partitioning offers into a first offer group and a second offer group based on a value of performance data associated with each offer. A predetermined number of offers with highest values are assigned to the first offer group, and the rest of the offers are assigned to the second offer group. The method comprises serving offers from both groups, calculating a response rate and confidence level for the first group, calculating a response rate and confidence level for the second group and determining that the performance data of the first and second groups has diverged by a predetermined threshold. The method further comprises serving the offers based at least in part on the determining. | 01-31-2013 |
20130041749 | System and Method for Developing Sales Content - A system and method of developing sales information for use in a buyer-seller environment is directed to providing one or more qualifiers which relate to a sales offering; determining value criteria, for each qualifier, to identify potential value of the sales offering; determining ideal buying criteria based on a competitive analysis; and developing the sales information from the value and buying criteria. The sales information, which can be a letter of understanding (LOU) or a buyer needs assessment, can be stored on a server and updated and accessed by one or more sellers. The updating can be an iterative process that is responsive to feedback about the sales information. | 02-14-2013 |
20130054347 | AD PLACEMENT - This invention concerns optimal ad selection for Web pages by selecting and updating an attribute set, obtaining and updating an ad-attribute profile, and optimally choosing the next ad. The present invention associates a set of attributes with each customer. The attributes reflect the customers' interests and they incorporate the characteristics that impact ad selection. Similarly, the present invention associates with each ad an ad-attribute profile in order to calculate a customer's estimated ad selection probability and measure the uncertainty in that estimate. An ad selection algorithm optimally selects which ad to show based on the click probability estimates and the uncertainties regarding these estimates. | 02-28-2013 |
20130060629 | Optimization of Content Placement - Systems and methods for optimizing the placement of online advertisements based on information describing user interactions with previous advertisement. The information include primary activity data describing user responses that directly caused the previous advertisements to pay and secondary activity data describing user responses to the previous advertisements that did not directly cause the previous advertisements to pay. A performance ratings of candidate advertisements are determined based upon the primary activity data and secondary activity data. An advertisement from the candidate advertisements for the placement opportunity is selected based on their performance ratings | 03-07-2013 |
20130066706 | Tracking Effects of an Ad Impression on Other Activity in a Social Networking System - Effects of content communications propagated to users of a social networking system may be tracked and measured by the social networking system. Identifiers of content presented to a user within a time period prior to an action performed by the user are recorded in a first label object associated with the action. The action performed by the user generates new content to be presented to other users. The identifiers of the new content and the first label object are recorded in new label objects associated with actions performed by the other users subsequent to viewing the new content. Various metrics may be determined by analyzing the label objects associated with actions performed by users of the social networking system, including virality, reach, and identifying users that share a particular content item. | 03-14-2013 |
20130066707 | METHODS AND SYSTEMS FOR TRACKING AD RELEVANCY USING USER INTERACTION - A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user; decreasing loss or waste in advertisement space and opportunity for the publisher; and displaying advertisements only for an appropriate duration and being charged according to actual duration for the advertiser. In embodiments, the cost for a certain branding effect can be measured and used with higher accuracy. In embodiments where multiple advertisements are shown simultaneously or at various timings, the technology introduced here provides unique bidding models to allow an advertiser to bid for advertising space, of an advertisement display. The bidding models incorporate bidding based on CPS, a function of CPS and cost-per-click, effective CPS, etc. Conversion models for comparing advertising schema using traditional and newly introduced models are also disclosed. | 03-14-2013 |
20130066708 | ONLINE ADVERTISING SYSTEM AND A METHOD OF OPERATING THE SAME - The invention relates to an online advertising system comprising an activity determining module configured to determine, via a channel setup module, browsing activity on a web page comprising the channel setup module; a content database storing content associated with a plurality of web pages comprising channel setup modules; and an advertising server configured, at each determination of browsing activity on the web page, to determine whether recent content from the web page is substantially stored in the content database, wherein if the recent content from the web page is substantially stored in the content database, the advertising server is configured to serve an advertisement to the web page. The advertisement served advantageously selected after operation of a forward matching module and a reverse matching module to that the advertisement served is contextually relevant to the web page. The invention also relates to a method of operating the online advertising system. | 03-14-2013 |
20130066709 | METHOD OF AND SYSTEM FOR DETERMINING CONTEXTUALLY RELEVANT ADVERTISEMENTS TO BE PROVIDED TO A WEB PAGE - The invention relates to a method, and associated system, of determining contextually relevant advertisements to serve to a web page, the method comprising steps of providing a content database of content associated with web pages; storing keywords having bids associated therewith, the keywords being associated with advertisements; storing a plurality of advertisements associated with different keywords and/or advertisement-keyword combinations; analysing a web page and extracting prominent terms therefrom; comparing each extracted prominent term with keywords stored in the keyword database and/or advertisement-keyword combinations to determine and store a relevance score for each identified keyword; searching all content stored in the content database for each identified keyword having active bids, assigning and storing further relevance scores to identified keyword respectively in terms of a relevance to the content stored in the content database; and using the stored relevance scores for the identified keywords to select advertisements to serve the web page. | 03-14-2013 |
20130117101 | ENTERPRISE DATA MATCHING - A system and method for managing media advertising enterprise data including a process for learning enterprise data matching. An EDM (Enterprise Data Management) application module can be configured to include a set of rules at an enterprise level to manage disparate and disconnected records associated with an entity. A number of unmatched and enterprise entities that matches with respect to an active entity can be returned based on a fuzzy logic associated with various matching options stored in an EDM database. A matching process can then be performed to accurately match similar records regardless of manual input, location, and format of the records in a distributed system. Each unmatched record can then be assigned with a parent enterprise entity. Such an optimization mechanism can interactively manage and report records at the enterprise level in a simple and efficient manner. | 05-09-2013 |
20130124297 | MULTI-DIMENSIONAL ADVERTISEMENT BIDDING - An online advertising system receives ads from advertisers, which may also provide associated budgets, time period constraints, impressions goals, and performance weightings for the ads. When an ad is requesting from the advertising system from a client, a bid may be determined for each ad based on the budget associated the ad and/or the impressions goal associated with the ad. Ad performance associated with the ad request may be predicted, and a bid may be determined for each ad based on the performance weightings and the predicted performance associated with the ad request. The bid for an ad may be weighted by the pace of budget consumption by the ad, or by the pace of the ad progressing towards the ad's impression goal. An ad is selected for display to the client from among the one or more ads based on the determined bids for the ads. | 05-16-2013 |
20130124298 | GENERATING CLUSTERS OF SIMILAR USERS FOR ADVERTISEMENT TARGETING - A social networking system may identify a first set of users as part of a training cluster and identify a second set of users that is similar to the first set of users for purposes of targeting advertisements related to the advertiser. Using past engagement history (e.g., click-through rates), demographic information, and keywords associated with the training cluster of users, a social networking system may generate a training model specific to the training cluster. Confidence scores may be used to identify similar users across the total population of users of the social networking system for creating a targeting cluster of users for the advertisement. A revenue sharing scheme may be used induce page administrators to increase their fan base by enabling advertisers to target advertisements to users that have expressed interest in pages associated with the page administrators. | 05-16-2013 |
20130151332 | ASSISTED ADJUSTMENT OF AN ADVERTISING CAMPAIGN - An ad publishing system provides ads of an advertiser's advertising campaign to a target group specified by initial targeting criteria. The publishing system evaluates results of advertising metrics for various segments of the target group based on user reactions to the initial presentation of the ads. Based on the advertising metric results for the various segments, the publishing system suggests to the advertiser a modification of the advertising campaign. Possible modifications to the advertising campaign include narrowing the initial targeting criteria to specify at least one of the segments as the target group, specifying a different ad for a low-performing segment, and adjusting the value of a bid for display of the ads in the campaign. | 06-13-2013 |
20130166372 | UTILIZING REAL-TIME METRICS TO NORMALIZE AN ADVERTISEMENT BASED ON CONSUMER REACTION - One or more consumers proximate to a kiosk can be detected. The kiosk can present a product advertisement associated with a product. The product can be a good or a service. Metrics associated with the consumers can be collected responsive to interacting with the product advertisement. The interaction can be a visual and aural interaction. The metrics can be analyzed to determine an impression associated with the consumers interacting with the product advertisement. The impression can be a rational descriptor and/or an emotional descriptor. The rational descriptor and/or emotional descriptor can be a computer readable value associated with a behavioral change of the consumers responsive to the interacting. A normalized content can be generated based on the impression associated with the consumer. The normalized content can adjust the product advertisement to improve the impression. | 06-27-2013 |
20130179251 | METHOD OF PROVIDING ERROR-SPECIFIC ADVERTISEMENT DISPLAY - Methods for providing an error-specific advertisement at a client computer are implemented in a computer system, and include providing an error-specific advertisement at a client computer. The methods also include determining that an error has occurred, identifying an advertisement for a product or a service relating to resolution of the error and/or generating an error message. The error message may include the advertisement and information regarding the error. | 07-11-2013 |
20130226691 | MULTI-CHANNEL CAMPAIGN PLANNING - A computer system for multi-channel campaign planning includes a digital processor, and computer readable instructions to plan and manage a multi-channel campaign. The instructions are embedded on a non-transitory, tangible memory device and executable by the processor. The instructions include a scenario outcome predicting module to predict an outcome for a scenario having a set of parameters defined for each channel of a phase of a plurality of iterative phases of the multi-channel campaign. The instructions include an adaptive learning module to generate an optimized learning component of the multi-channel campaign. The instructions include a decision optimization module to optimize the multi-channel campaign over the plurality of iterative phases. The instructions include a campaign execution module to execute the multi-channel campaign and collect outcome data. An initial phase of the plurality of phases is executed without prior outcome data for the scenario of the initial phase. | 08-29-2013 |
20130238420 | Systems and Methods to Facilitate Keyword Portfolio Management - According to some embodiments, advertising response information is collected for a search keyword, the advertising response information being associated with a plurality of users and a plurality of ranked positions in a list of advertisements presented to users. A non-linear function may then be performed on the advertising response information to predict advertising response information for at least one rank position. | 09-12-2013 |
20130254014 | Automatic Information Placement - The present disclosure introduces a method and an apparatus of automatic information placement. A server receives display location publishing information and determines a value index of a corresponding display location according to the received display location publishing information. When the server receives an information placement request, the server determines an investment index of corresponding placement information according to the received information placement request. The server compares one or more value indexes of display locations with one or more investment indexes of one or more placement information, and places respective placement information at a corresponding display location according to a comparison result. The present techniques improve the efficiency of placing information and optimizing resource deployment. | 09-26-2013 |
20130254015 | MULTI-CAMPAIGN CONTENT ALLOCATION - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating experiment content distribution campaigns (“experiment campaign”) and allocating content in accordance with the experiment campaign. In one aspect, a control campaign or an experiment campaign are selected as an available campaign for providing content in response to receiving a content request. The selection can be a probability constrained selection where the probability with which the experiment campaign is selected is specified as a portion of a total number of requests received during an experiment period for which the experiment campaign is available to provide content. Content is provided in response to the request, where the provided content being content corresponding to the selected campaign. | 09-26-2013 |
20130262217 | CONTROLLING SIMULTANEOUS EXECUTION OF MULTIPLE TELECOM CAMPAIGNS - Methods and arrangements for managing execution of multiple campaigns. At least two campaigns are directed to a target. A monitor is associated with the target, and the at least two campaigns are delivered to the monitor, wherein at least one campaign is in a run mode and at least one campaign is in a wait mode. | 10-03-2013 |
20130275205 | SYSTEM AND METHOD FOR ANALYZING THE EFFECTIVENESS OF CONTENT ADVERTISEMENTS - A system and method to analyze the effectiveness of advertisements of presented content. The advertisements include advertisements for which the behavior desired by the advertiser is to drive a viewer to perform a certain action, such as to watch particular television program content. The system determines if an advertisement is effective by correlating exposure to presented advertisements with the subsequent presentation of content that was promoted in the advertisements. To perform the analysis, the system collects tune data from set top boxes, digital video recorders (DVRs), or other component capable of storing tune data related to the content presented on an associated display component. | 10-17-2013 |
20130282477 | EMAIL INBOX MEASUREMENT SYSTEM AND METHOD - A system and method for evaluating the effectiveness of an email campaign is described. The system and method may include the receipt of campaign data, the combination of the campaign data, and the determination of a campaign score and ranking based on the combined data. The determination of the campaign score and ranking may incorporate the use of a statistical model for testing similarity. The system and method may provide an indication of email message recipients' level of engagement with a particular campaign, as well as an indication of the effectiveness of a particular campaign as compared to that of other campaigns. | 10-24-2013 |
20130282478 | AD NETWORK OPTIMIZATION SYSTEM AND METHOD THEREOF - A system and method for optimizing advertisements. To maximize revenue, a plurality of ad networks are tiered based on their pricing data, and in one embodiment, their cost per thousand impressions (CPM). Each tier includes a pricing data range. Periodically, the system may increase and decrease frequency caps for the ad networks to adjust the ad networks in the tiers. Frequency caps may be increased for an ad network when the CPM for the ad network is above the CPM range for the ad network's tier. The frequency caps may be decreased for the ad network when the CPM for the ad network is below the CPM range for the ad network's tier. For each ad network request received, the system traverses through the tiers of the plurality of ad networks for an ad network that is capable of serving an ad based on the ad network's frequency cap. | 10-24-2013 |
20130290092 | PROCESSES TO LEARN ENTERPRISE DATA MATCHING - A system and method for managing media advertising enterprise data including a process for learning enterprise data matching. An EDM (Enterprise Data Management) application module can be configured to include a set of rules at an enterprise level to manage disparate and disconnected records associated with an entity. A number of unmatched and enterprise entities that matches with respect to an active entity can be returned based on a fuzzy logic associated with various matching options stored in an EDM database. A matching process can then be performed to accurately match similar records regardless of manual input, location, and format of the records in a distributed system. Each unmatched record can then be assigned with a parent enterprise entity. Such an optimization mechanism can interactively manage and report records at the enterprise level in a simple and efficient manner. | 10-31-2013 |
20130297404 | System for Targeting Advertising Content to a Plurality of Mobile Communication Facilities - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 11-07-2013 |
20130304567 | METHODS AND APPARTUS TO ASSESS MARKETING CONCEPTS PRIOR TO MARKET PARTICIPATION - Methods and apparatus are disclosed to assess marketing concepts prior to market participation. An example method includes determining a value for an explanatory variable (EV) associated with a new commercial offering, identifying a plurality of existing commercial offerings based on a similarity metric associated with the new commercial offering, identifying a rank of the new commercial offering based on a comparison between the EV value associated with the new commercial offering and EV values associated with the plurality of existing commercial offerings, and generating the probability of success for the new commercial offering based on the rank of the new commercial offering and in-market performance metrics associated with the plurality of existing commercial offerings. | 11-14-2013 |
20130325587 | SYSTEM AND METHOD FOR MANAGING CAMPAIGN EFFECTIVENESS BY A MERCHANT - Disclosed herein is a method is provided for managing campaign effectiveness by a merchant. The method comprising: initiating a campaign by one or more merchants, accessing transaction data from one or more financial institutions, extracting metadata associated with the transaction data in accordance with at least one rule, analyzing the metadata to identify transaction data associated with the campaign and the one or more merchants, analyzing the transaction data associated with the campaign and the one or more merchants and providing information associated with the campaign to the merchant. | 12-05-2013 |
20130325588 | Method and System for Measuring the Effectiveness of Search Advertising - Embodiment of the present invention relate to algorithms for computing the causal effect of position in search engine advertising listings on outcomes such as click-through rates and sales orders. | 12-05-2013 |
20130332260 | OPTIMAL SUPPLEMENTARY AWARD ALLOCATION - A method of allocating a current incentive to a portion of a population includes identifying a plurality of group features of the population based on retention data, clustering members of the population into a plurality of groups having similar risk profiles based on the plurality of group features and a plurality of categorical factors, dividing each of the plurality of groups into an experimental group and a control group respectively corresponding to members of the population that have received a previous incentive and that have not received the previous incentive, computing an effectiveness score of the previous incentive for each group based on a comparison of the corresponding experimental group and the corresponding control group, and generating a set of potential target groups for the new incentive based on the effectiveness scores. | 12-12-2013 |
20130332261 | Call Tracking for Online Content Items - This specification relates to tracking phone calls related to online content items. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of determining a probability that a call to a phone number resulted from a first interaction of a set of interactions. In general, another aspect of the subject matter described in this specification can be embodied in methods that include the actions of determining a rank score for an online content item, including for each call of a plurality of phone calls to the phone number, attributing the call to an online content interaction of a set of online content interactions; determining, using the rank score, whether to provide the online content item to a client device; and providing the online content item to the client device upon determining to do so using the rank score. | 12-12-2013 |
20130339127 | INTERPERSONAL TIMING IN AD RANKING - An interpersonal electronic advertising system is described. The system is configured to enable an ad suggester to create and send an interpersonal ad for a product or service to an ad recipient. The interpersonal ad can lead to a purchase of the product or the service by the ad recipient and in response the system can compensate the ad suggester. In particular embodiments, the system can be configured to output one or more interpersonal ads to an ad recipient at any one time. The amount of ads that can be output at a time can be limited to a particular number where a number of available interpersonal ads is greater than the particular number. The system can be configured to rank the available interpersonal ads and output the better ranking interpersonal ads first. | 12-19-2013 |
20140012658 | ADVERTISEMENT TESTING APPARATUS AND METHOD - A method is disclosed for testing the effectiveness of one or more advertisements. The method may include conducting a plurality of point-of-sale transactions. In conjunction with these transactions, an advertisement may be presented a first number of times. Each time the advertisement is presented, it may contain a machine-readable code encoded with an identification unique to the advertisement. A computer system may receive first data identifying the number of times the advertisement is presented. The computer system may further receive second data identifying the number of times a machine-readable code encoded with the identification is scanned by a customer. Accordingly, the computer system may calculate and display a success rate for the advertisement. | 01-09-2014 |
20140012659 | MODIFYING TARGETING CRITERIA FOR AN ADVERTISING CAMPAIGN BASED ON ADVERTISING CAMPAIGN BUDGET - A social networking system modifies targeting criteria for an advertising campaign received form an advertiser using performance of completed advertising campaigns with similar characteristics. Completed advertising campaigns having similar targeting criteria to a received advertising campaign are identified. For example, completed advertising campaigns with targeting criteria matching, or associated with, targeting criteria from the received advertising campaign are identified. The social networking system determines an estimated amount to spend on the received advertising campaign based on the amount spent for the completed advertising campaigns, the social networking system. A received budget for the received advertising campaign is compared to the estimated amount to spend, and the social networking system may suggest modifications to the targeting criteria to optimize use of the budget based on performance of the completed advertising campaigns. The suggestion may be sent to an electronic device associated with the advertiser. | 01-09-2014 |
20140012660 | METHOD AND SYSTEM FOR COMPARING ONLINE ADVERTISING PRODUCTS - A method in a networked system for comparing advertising products includes a processor configured to sampling an impression inventory database to produce a first set of impression samples represented by a first product, and a second set of impression samples represented by a second product. The processor is also configured to determine the percentage of the first set of impression samples that are represented by a second product and also the percentage of the second set of impression samples that are represented by the first product. The processor selects the minimum percentage of the two percentages, where the minimum percentage defines the similarity between the first product and the second product. | 01-09-2014 |
20140040009 | PROVIDING AND FILTERING KEYWORD STACKS - Computer-readable media, computer systems, and computing devices for providing and filtering keyword stacks are provided. In embodiments, the method includes receiving an indication to display a set of keyword stacks. Each of the keyword stacks is associated with a different internet advertising metric. Keyword data associated with each of the internet advertising metrics is referenced. Thereafter, the keyword data associated with each of the internet advertising metrics is utilized to generate each of the keyword stacks. In some cases, each of the keyword stacks includes a set of horizontal bars vertically stacked with each horizontal bar representing a number of keywords falling within a particular metric measurement, or range thereof, corresponding with a vertical axis. | 02-06-2014 |
20140058824 | SYSTEM AND METHOD OF MATRIX BASED ORGANIZATION OF COMMODITY OFFERS - Provided in various aspects, are systems and methods for organizing and delivering commodity information to a consumer in an easily understood user interface. In some embodiments, the user interface is specially configured to present a matrix of information to the consumer, blending “branded” and non-branded opportunities. Branded opportunities can be configured to present commodity information in association with a specific provider or the provider's brand. Combining branded opportunities with unbranded opportunities enables commodity providers to target brand loyal customers while at the same time providing discounted opportunities without diluting brand associations. The matrix based organization can be implemented in conjunction with commodity data feed providers, including for example, rental car information suppliers to deliver commodity information in an easily understood user interface. Matrix displays can organize branded and non-branded offers while at the same time minimizing the data over-load such a volume of offers conventionally presents. | 02-27-2014 |
20140058825 | AUGMENTED-REALITY-BASED OFFER MANAGEMENT SYSTEM - A network device receives location information from a user device and identifies, from an index of offers, a set of offers applicable in proximity to the location. Each offer in the set of offers includes location data to associate the offer with a particular geographic location. The network device sends, to the user device, at least a portion of set of offers as a default offer set. The user device store user preferences for advertising categories and presents, to a user, a reality image from the location of the user device. The user device selects—based on the user preferences, the reality image, and the location data—offers in the default offer set that are applicable to a user of the user device. The user device displays indications of the applicable offers overlaid on a portion of the reality image and makes the indications available for selection by the user. | 02-27-2014 |
20140067520 | Methods, Systems and Apparatuses for Analyzing and Comparing Performance of Marketing Channels in Integrated Marketing Campaigns - Methods, systems and apparatuses are disclosed for collecting, over a time period in near real time, non-broadcast marketing performance data regarding marketing communications of an offering through two or more providers over the time period on a per provider basis. The non-broadcast marketing performance data for each provider is stored in a separate staging database in provider-specific formats. The non-broadcast marketing performance data is converted from the provider-specific formats to specialized format and stored in a dimensional database. Web site usage data, including at least one web usage metric, about the impact of the advertising on a web site relating to the offering is collected over the time period in near real time. The near real time non-broadcast marketing performance data is correlated with the near real time web site usage data. The correlation includes a graphical comparison of the impacts of the marketing communications in a web usage metric. | 03-06-2014 |
20140067521 | MARKETING CAMPAIGN MANAGEMENT SYSTEM - A campaign management system may include a data collection subsystem to collect and store data from different sources that may be related to different marketing channels. The system may also include a map generation subsystem to generate a marketing campaign map that includes a visual representation of performance of the marketing channels. A performance metric adjustment factor may be determined for one or more performance metrics to determine an actual value performance metric for each metric. The actual value performance metrics may be aggregated and compared to benchmarks to generate a visual representation of the entire campaign performance across the marketing channels. | 03-06-2014 |
20140074588 | DETERMINING CONTENT ITEM ENGAGEMENT - Methods, and systems, including computer programs encoded on computer-readable storage mediums, including a method for determining an aggregated user exposure level to a content item. The method includes receiving, by a user device, a content item; accessing, by the user device, measurement instructions including instructions to measure user exposure levels to the content item during various display states, and upon execution of the measurement instructions by the user device: detecting, by the user device, at least two display states; for each of the display states, determining, by the user device, a user exposure level of the content item in the viewport for the display state, the user exposure level being a measurement of (i) an area of the particular portion of the viewport occupied by the content item and (ii) a duration of the display state; and determining, by the user device, an aggregation of the user exposure levels. | 03-13-2014 |
20140081740 | METADATA-BASED CROSS-CHANNEL MARKETING ANALYTICS - A marketing management system interfaces with a sales platform, company servers, and various other sources of data to obtain information about leads, programs in various channels, interactions, and opportunities. The system provides a user interface that enables users to define metadata tags for marketing programs to indicate various common aspects of the programs, such as program success criteria, parent program, acquisition program for a lead, and the like. This metadata-based tag system allows for comparison of marketing programs in different channels, facilitating cross-channel analytics otherwise unavailable to users of the marketing management system. One type of cross-channel analytics includes the accurate attribution of marketing contributions to revenue generation and lead acquisition. | 03-20-2014 |
20140100945 | TRACKING AND MANAGING ADVERTISING CAMPAIGNS USING MIRRORED EXPERIMENTAL DESIGNS - A processing device selects a local sub-population that matches a national population based on a fitness function. During a national advertisement campaign, the processing device introduces a local advertisement campaign to a treatment group comprising the local sub-population, wherein the local advertisement campaign mirrors the national advertisement campaign. The processing device measures sales of a product or service in a control group and in the treatment group, and calculates a difference in sales metrics between the treatment group and the control group. The difference is used to estimate an effect on national sales metrics due to the national campaign. | 04-10-2014 |
20140100946 | METHOD OF TESTING ONLINE RECOMMENDER SYSTEM - A recommender system can be analyzed to determine various performance characteristics of an online content service provider. The recommender system is analyzed using a predetermined policy, to determine if it satisfies such policy, and/or has other measurable intended and/or unintended biases. The policy can include such parameters as whether a particular profile is presented with certain particular types of items by the recommender system. The reliability of search engines can also be tested using a similar approach. | 04-10-2014 |
20140108127 | Method and System for Processing Published Content on the Internet - The Disclosed is a method for processing content published on-line so as to identify each item in a unique manner. In some implementations, an RSS feed is received from a publisher and a unique identifier is identified for each item in the feed. Each item then has third party content or advertisements associated with the item based on the unique identifier. The feed is then stored and, when appropriate, updated. The augmented feed, which contains the third party content and the items in the feed, is provided to user devices. | 04-17-2014 |
20140122220 | APPARATUSES, METHODS AND SYSTEMS FOR MEASURING, AND FOLLOWING UP ON USER PREFERENCES AMONG OFFER TYPES AND RESPONSE OPTIONS IN A MARKETING CAMPAIGN - Apparatuses, methods and systems for sharing content among users of an information acquisition system. A processor operating on a server accumulates interest activity information and user situational information provided by a mobile device. The interest activity information comprises user identifying information. A dynamic portion of a user profile associated with the user identifying information is updated with the accumulated user activity information and the accumulated user situational information. A first rule is applied to the user profile to select information from an information database. The user profile comprises a quasi-static portion and the updated dynamic portion. A second rule is applied to the selected content to identify the selected information as shared content or as private content in the user profile. A reply message is generated using the selected information and sent to the mobile device. | 05-01-2014 |
20140129320 | B-MATCHING USING SUFFICIENT SELECTION BELIEF PROPAGATION - A method, system, computer program product and computer readable media for b-matching using sufficient selection belief propagation is disclosed. The belief propagation method, is adapted to use a simplified compressed message update rule and is suitable for use with distributed processing systems. Embodiments for online advertisement/search term matching, product recommendation, dating service and social network matching, auction buyer/seller matching and resource allocation, among others, are disclosed. | 05-08-2014 |
20140164096 | SYSTEM AND METHOD FOR SYNDICATION NETWORK FOR CUSTOMER ACQUISITION AND MANAGEMENT OF SHARED OFFERS - The system provides a method and apparatus for a syndication network of publishers to share advertising and customer acquisition strategies. In one embodiment, the system allows the sharing of promotions, such as a daily deal, among publishers, with the ability to accurately track the allocation of compensation related to the daily deal using the system. In addition, the system allows for the acquisition of customers in the syndication network. A dashboard provides the ability to automate decision making, deal acquisition and deployment, accounting, and the definition of filters to maximize customer acquisition. | 06-12-2014 |
20140164097 | METHOD AND SYSTEM FOR FACILITATING THE CREATION OF A PRODUCT DATA SET FOR A PRODUCT ON A WEBSITE - A method and apparatus are disclosed, the method for facilitating the creation of a product data set for a product on a website, the method comprising use of a microprocessor for providing an indication of the product; locating a plurality of listings offering at least one of the product and a similar product; locating a plurality of user reviews concerning at least one of the product and a similar product; determining at least one popular listing amongst the plurality of listings located; generating metadata using the determined at least one popular listings and the plurality of user reviews to thereby facilitate the creation of a product data set for the product. | 06-12-2014 |
20140180790 | RECOMMENDATION OF ELECTRONIC OFFERS BASED ON UNIVERSAL SCORING FUNCTIONS - According to an embodiment, a data processing system for managing electronic offers comprises: a first logic module adapted to receive a set of recommendation reference data comprising a plurality of items, the plurality of items including at least one product or service, and a plurality of offers; a second logic module adapted to determine a set of association scores for the plurality of items based on the recommendation reference data; a third logic module adapted to determine a universal score for each offer; and a fourth logic module adapted to rank the offers in a recommendation order based on the set of association scores and on the universal scores. In an embodiment, each universal score is based at least in part on a measure of revenue associated with one or more of: activation, recommendation, or redemption of the offer. | 06-26-2014 |
20140195332 | ADVERTISING CAMPAIGN PLANNER FOR OPTIMUM LEAD DELIVERY AND QUALITY TO ADVERTISERS WITH PARETO-OPTIMAL PRICING BETWEEN ADVERTISERS AND PUBLISHERS - Systems and methods are disclosed for planning an advertisement campaign. In one implementation, a processing device provides one or more advertisements associated with a first advertising campaign within one or more advertising placements, each of the one or more advertisements being configured to receive sign-up information from one or more users, the one or more advertising placements corresponding to one or more related advertising impressions. Sign-up information is received from one or more users via the one or more advertisements. One or more messages are sent, based on the sign-up information, to each of the one or more users. One or more responses to the one or more messages are received. Based on the one or more responses, a user engagement level of the first advertising campaign is determined. Based on the user engagement level of the first advertising campaign, a user engagement level of a second advertising campaign is forecasted. | 07-10-2014 |
20140200989 | SYSTEM AND METHOD FOR PERFORMING CROSS-PLATFORM BIG DATA ANALYTICS - A system and method for performing cross-platform data analytics of advertising campaign information. The system comprises a data sanitizing module for receiving information related to at least one campaign from a plurality of advertising platforms and to produce a normalized dataset having data values that comply with a unified format; a storage and transformation (TS) engine for transforming data values in the normalized dataset into a format defined in a relaxed data schema, thereby resulting with a relaxed dataset, the TS engine is further configured to analyze the relaxed dataset to compute a plurality of campaign measurements of measurable data values included in the relaxed dataset; a data-mart module for storing the relaxed dataset together with the computed campaign measurements; and a management user interface (UI) module for allowing allow client devices access to data stored in the data-mart module, wherein the data-mart module is optimized for providing an accelerated data for data stored therein. | 07-17-2014 |
20140200990 | SCORING AND RANKING ADVERTISEMENT CONTENT CREATORS - Methods for scoring and ranking advertisement content creators. | 07-17-2014 |
20140214526 | System for Targeting Advertising Content To A Plurality of Mobile Communication Facilities - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 07-31-2014 |
20140214527 | System for Targeting Advertising Content to a Plurality of Mobile Communication Facilities - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 07-31-2014 |
20140222551 | ADVERTISING TRACKING AND ALERT SYSTEMS - Systems and methods for tracking advertising information and alerting advertisers are disclosed. Consumer activity responsive to first published content relating to an identified advertiser may be monitored. Based on the monitoring, advertisement events corresponding to instances of consumer activity may be identified. Sets of advertising information for the identified advertiser may be processed, the advertising information including information about the advertisement events. The sets of advertising information may be consolidated to form a composite set of advertising information for the identified advertiser. The composite set may be stored in a repository. Advertisement metrics of the composite set may be determined. Authenticated access may be enabled, to the identified advertiser via a network, to the composite set for the identified advertiser. The composite set may be presented via a dashboard view. Indication of the advertisement metrics may be caused, and the advertisement metrics may be presented in the dashboard view. | 08-07-2014 |
20140257969 | METHODS AND APPARATUS TO MEASURE EXPOSURE TO MOBILE ADVERTISEMENTS - Methods and apparatus to measure exposure to mobile advertisements are disclosed. An example apparatus includes a panelist database containing first time-location data identifying a first set of physical locations of a first vehicle at corresponding points in time; an advertising vehicle database containing second time-location data identifying a second set of physical locations of a second vehicle at corresponding points in time, the second vehicle to display a first advertisement; and credit logic to determine whether to credit the first vehicle with an exposure to the first advertisement based on the first time-location data and the second time-location data. | 09-11-2014 |
20140257970 | INFORMATION DISTRIBUTION APPARATUS, INFORMATION DISTRIBUTION METHOD, AND STORAGE MEDIUM - An advertisement distribution device includes: an arrangement position acquisition unit configured to acquire an arrangement position on a display screen of a terminal to display advertisement information; an attention degree index extracting unit configured to extract an attention degree index of the arrangement position based on acquisition of a specific position on the display screen and an attention degree index of the specific position; an arrangement position ranking unit configured to rank a plurality of arrangement positions based on a plurality of attention degree indices extracted by the attention degree index extracting unit; a distribution information ranking unit configured to rank a plurality of pieces of advertisement information based on a predetermined ranking process; and a distribution unit configured to distribute the plurality of pieces of advertisement information based on the ranks of the plurality of pieces of advertisement information and the ranks of the plurality of arrangement positions. | 09-11-2014 |
20140278914 | METHODS AND APPARATUS TO DETERMINE EFFICIENCIES OF MEDIA DELIVERY ACROSS PLATFORMS - Methods and apparatus to determine efficiencies of media delivery across platforms are disclosed. An example method includes obtaining a first effectiveness metric for a first platform, obtaining a first reach of the first platform with respect for a target group of audience members, and calculating a first performance metric based on the first effectiveness metric and the first reach. | 09-18-2014 |
20140278915 | PROVIDING PROMOTIONAL CONTENT - Systems and methods for providing promotional content are provided. Criteria defining a plurality of different activity-related modes for a user of a mobile station are stored. A message from the mobile station containing that contains information about an activity engaged in by the user is received through a mobile communication network. One of the activity-related modes for a user of a mobile station is selected upon determining that the information about the activity satisfies at least one criterion corresponding to the selected activity-related mode. Promotional content associated with the selected activity-related mode is obtained. The obtained promotional content is transmitted through the mobile communication network to the mobile station for presentation to the user. | 09-18-2014 |
20140278916 | Building Product-Based Advertising Campaigns - In one embodiment, a method includes receiving, from an advertiser, an identification of one or more products in a catalog of the advertiser. The method may further include accessing an information graph that contains nodes and edges connecting the nodes. The nodes in the graph represent concepts related to at least one vertical. The method further includes associating a first node in the graph with a second node in the graph based on a relationship between the meaning of the concept represented by the first node and the meaning of the concept represented by the second node. A portion of the graph corresponds to an advertiser's product catalog. The method may further include identifying, based on the portion of the graph corresponding to the products identified by the advertiser, one or more products or product types related to the products identified by the advertiser. The method may further include incorporating into an advertising campaign for the products identified by the advertiser, the products or product types identified from the portion of the graph corresponding to the portion of the products identified by the advertiser. | 09-18-2014 |
20140289036 | Marketing Prediction, Analysis, and Optimization - For a plurality of subscribers of network content, a first value per subscriber of may be determined. The determination may be based on conversion data associated with a first advertisement. The first value per subscriber may be compared with a value associated with a second advertisement. The effectiveness of the second advertisement may be evaluated based on the comparison. | 09-25-2014 |
20140297398 | Measuring Search Lift Resulted by Online Advertisement - Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for measuring lift. A method includes: receiving requests for content for which a first content item is an eligible content item; delivering the first content item along with a first pixel that identifies the delivery of the first content item to a first portion of the received requests; delivering a second, different content item along with a second pixel that identifies the non-delivery of the first content item to a second portion of the received plurality of requests rather than the first content item; evaluating searches performed by users that received the first content item as compared to users that received the second content item including using the first pixel and second pixel in evaluating search logs associated with search requests performed by users; and presenting lift data to a sponsor associated with the first content item. | 10-02-2014 |
20140297399 | SYSTEM AND METHOD FOR PROVIDING SOCIAL MEDIA MARKETING PERFORMANCE AND FEEDBACK - Provided are a system and a method that compares a client's brand to competitors' brands using normalized reference benchmarks. The normalized reference benchmarks are produced utilizing social media metrics. The system and method also provide constructive feedback on how the client can obtain a higher normalized reference benchmark. Also provided is a computer program code that implements the method steps. | 10-02-2014 |
20140297400 | METHOD AND SYSTEM FOR MEDIA ADVERTISING CAMPAIGN SALES AND ALLOCATION - A method and system for managing media advertising campaigns accesses a set of programming data that contains various attributes of media assets that a media service provider will present to consumers. A media advertising campaign manager receives various buyer criteria for the inclusion of advertisements in a buyer's advertising campaign. The system uses the attributes in the data set to develop an advertising campaign that satisfies the buyer's criteria. In various embodiments, the method system may consider buyer preferences, seller criteria, and campaign requests for other buyer's so that the advertising campaign is developed in a manner that maximizes a revenue opportunity for the media service provider. | 10-02-2014 |
20140304063 | DETERMINING RESOURCE ALLOCATION FOR CONTENT DISTRUBUTION - An example system includes: identifying campaigns for content distribution for which conversion information has been collected over time and stored in a database in computer storage, where the identified campaigns have at least one subject in common; for each of at least some of the campaigns, performing operations that include: identifying distribution clusters associated with the campaign, and determining relative conversion rates for the distribution clusters; and using relative conversion rates for distribution clusters, which have one or more features in common and are in different campaigns, in determining how to allocate resources for the content distribution. | 10-09-2014 |
20140316881 | ESTIMATION OF AFFECTIVE VALENCE AND AROUSAL WITH AUTOMATIC FACIAL EXPRESSION MEASUREMENT - Apparatus, methods, and articles of manufacture facilitate analysis of a person's affective valence and arousal. A machine learning classifier is trained using training data created by (1) exposing individuals to eliciting stimuli, (2) recording extended facial expression appearances of the individuals when the individuals are exposed to the eliciting stimuli, and (3) obtaining ground truth of valence and arousal evoked from the individuals by the eliciting stimuli. The classifier is thus trained to analyze images with extended facial expressions (such as facial expressions, head poses, and/or gestures) evoked by various stimuli or spontaneously obtained, to estimate the valence and arousal of the persons in the images. The classifier may be deployed in sales kiosks, online trough mobile and other devices, and in other settings. | 10-23-2014 |
20140358667 | METHODS AND APPARATUS TO EVALUATE ADVERTISING CAMPAIGNS - Methods, apparatus, systems and articles of manufacture are disclosed to evaluate advertising campaigns. An example method disclosed herein includes calculating a first coordinate value based on a first effectiveness value and a first audience qualification score associated with a first advertising campaign, calculating a second coordinate value based on a second effectiveness value and a second audience qualification score associated with a second advertising campaign, identifying an apex score indicative of a maximum potential effectiveness value and a maximum potential audience qualification score, calculating a first improvement value based on a distance between the first coordinate value and the apex score, and calculating a second improvement value based on a distance between the second coordinate value and the apex score, and determining whether to adjust the first advertising campaign or the second advertising campaign based on a comparison between the first improvement value and the second improvement value. | 12-04-2014 |
20140372203 | QUALITY-WEIGHTED SECOND-PRICE AUCTIONS FOR ADVERTISEMENTS - Methods, computer systems, and computer-storage media are provided for utilizing a quality-weighted generalized second-price auction to rank, price, and allocate advertisements for presentation on a results page. Advertisements responsive to a search query are identified, and a rank score is determined for each of the advertisements. The rank score is determined based on a quality score associated with each of the advertisements as well as a bid price for each of the advertisements. The satisfied click-through-rate for an advertisement is used as a proxy metric for the quality score. The quality score is further used to determine the cost-per-click of the advertisement. Certain quality metrics may also be utilized to determine the number of advertisements that should be presented on the results page in order to maximize publisher revenue and minimize user cost. | 12-18-2014 |
20140379459 | SOFTWARE SYSTEM WHICH PRESENTS DATA ABOUT THE USED AND THE AVAILABLE HOSTING RESOURCES OF A COMPUTING DEVICE AS WELL AS THE PRICING OF HOSTING RESOURCES THAT NEED TO BE PURCHASED FOR ENSURING THE PROPER OPERATION OF SOFTWARE APPLICATIONS INSTALLED ON A COMPUTING DEVICE - A software system which visually presents data about the used and available hosting resources of the computing device or devices specified by the user of invention via an user application as well as data about the pricing of the hosting resources that need to be purchased for ensuring the proper operation of software applications installed on the computer device or devices specified by the user of invention via an user application. | 12-25-2014 |
20150012350 | MEASURING THE VALUE OF MARKETING CONTRIBUTIONS TO DEALS - Techniques for measuring the value of marketing contributions to deals are discussed. An account interest score of an account for a product or service is generated at a time of sale of the product or service to the account. The generating may be based on the individual interest scores of the members of the account for the product or service. The individual interest scores may be calculated based on marketing output that pertains to the product or service and is received by the members of the account before the sale. A determination is made that the account interest score exceeds a marketing contribution threshold value. Based on the determination that the account interest score exceeds the marketing contribution threshold value, a credit for the sale is assigned to a marketing organization that created the marketing output received by the members of the account before the sale. | 01-08-2015 |
20150019325 | ADVERTISEMENT DELIVERY METHOD, APPARATUS, AND SYSTEM - Embodiments of the present invention provide an advertisement delivery method, apparatus, and system, which can implement personalized advertising network allocation, so that a selected advertising network meets a preference of a user in real time. The method includes: sending a first message including user information to an advertising platform; receiving a second message sent by the advertising platform, where the second message includes delivery information that is determined by the advertising platform according to the user information; and performing advertisement delivery according to the delivery information. According to the advertisement delivery method, apparatus, and system in the embodiments of the present invention, an advertising network is selected with reference to user information, so that the selected advertising network can meet a preference of a user, thereby implementing personalized advertising network allocation. | 01-15-2015 |
20150046253 | Methods Circuits Apparatuses Systems and Associated Computer Executable Code For Providing Dynamic Customer Engagement - Disclosed are methods, circuits, apparatuses, systems and associated computer executable code for providing dynamic customer engagement. According to some embodiments, an engagement code generator translates one or more engagement rules, including targeting conditions and corresponding triggered actions, into dynamic engagement code, which may be self-executing and may be locally cached, including a rule engine corresponding to the translated one or more engagement rules. Once instanced or running on a customer browser, the code and rule engine provide for dynamic customer interaction. | 02-12-2015 |
20150100413 | GENERATING AND USING ENTITY SELECTION CRITERIA - Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for generating selection criteria. Data indicative of a landing page and data indicative of one or more types of business are received. One or more collections in a plurality of collections are identified, the identified collections being based at least in part on the types of business and including one or more entities. A first group of one or more entities is selected from the one or more identified collections. A second group of one or more entities is identified from the landing page. The first group of entities is compared with the second group of entities. Based on the comparing, selection criteria is generated for one or more content items, wherein the selection criteria is used to identify one or more particular content items in response to receiving a request for information. | 04-09-2015 |
20150120434 | Flexible Experiment Framework for Hierarchical Data - Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for conducting an experiment for a campaign. A method includes: identifying a campaign including one or more content items and current selection criteria; receiving an indication of a proposed modification to be made to the campaign; storing the proposed modification as a draft campaign including the proposed modification in a first structure that includes the differences that are proposed to the campaign and a second structure that represents the campaign with the proposed modifications applied; determining a split to be applied as between using current campaign parameters or current selection criteria for a first portion of received traffic and using the proposed modification in the draft campaign for a second portion of the received traffic; and conducting an experiment based on using received traffic and in accordance with the split. | 04-30-2015 |
20150127448 | MULTI-DIMENSIONAL REAL-TIME BIDDING - A method of selecting an advertisement (ad) network for providing promotional content to be presented in an ad spot, comprising: monitoring the performance of response to ad requests for embedding ads in ad spots for each ad networks; assigning a performance score to each ad networks based on the monitoring; constructing a ranked set of data values of the ad networks for a bidding process according to the performance score of each ad network and bid responses received by each ad network; and selecting an ad network according to the ranked set of data values. | 05-07-2015 |
20150142554 | SYSTEM IDENTIFICATION, ESTIMATION, AND PREDICTION OF ADVERTISING-RELATED DATA - In accordance with the invention, a system, method, and apparatus for analyzing advertisement-related data are presented, which may include receiving data related to an aspect of an advertisement and modeling the aspect of the advertisement with a mathematical model. The mathematical model may include a control-signal-related component, a control-signal-independent component, and an error component. Each component may be updated based on at least one of a control signal, the received data, and a previous state of at least one of the components. An updated model may be created base on the updated components. The system, method, and apparatus may also include predicting the aspect of the advertisement using the updated model. Exemplary aspects of and data related to the advertisement may include one or more of the following: a number of impressions, “clicks,” or “conversions” and /or the impression-to-conversion, impression-to-click, or click-to-conversion ratios. | 05-21-2015 |
20150302462 | REPLACING ADS DYNAMICALLY TO INCREASE THEIR SUCCESS - In one embodiment, a computer-implemented method includes identifying a plurality of channels on a computing device, each channel being capable of displaying ads. It is determined that an ad has been queued for display with a set of initial ad properties, the initial ad properties referencing a source channel from among the channels. A success potential is determined for the ad if displayed on the source channel, and a success potential is determined for the ad if displayed on a second channel. A destination channel is selected, by a computer processor, from between the source channel and the second channel, based at least on comparing the success potentials. A set of modified ad properties is produced based on the initial ad properties, where the destination channel replaces the source channel in the modified ad properties. A replacement ad having the modified ad properties is then delivered to the destination channel. | 10-22-2015 |
20150302463 | INTELLIGENT TOOL TO SUPPORT MANUAL SCHEDULING OF ADS - A system and method for providing options for scheduling ads is provided. In example embodiments, a list of one or more ads is presented to an operator. A selection of an ad to be placed into a schedule is received. Placement analysis is performed, using a hardware processor, to identify a plurality of placement options based on placing the ad into the schedule. The placement analysis includes determining a net difference metric value for each placement option. The net difference metric value is determined based on displacement of at least one previously scheduled ad in each placement option. The plurality of placement options are sorted according to a score derived from at least one value metric to create a result. The result is presented to the operator, whereby the result includes the score derived from the at least one value metric for each placement option. | 10-22-2015 |
20150310481 | SYSTEM AND METHOD FOR MANAGEMENT OF MARKETING CAMPAIGNS - A system and method for automatically assigning marketing allocations, including advertisements and coupons, for a business to marketing channels. An investment engine and recommendation engine uses input data to assign marketing allocations to marketing channels. Consumer activity is generated that produces corresponding output data. The investment engine calculates a return-on-investment (ROI) metric, and the recommendation engine generates a report related to the input and output data. The input data, marketing allocations or channels are adjusted to optimize the ROI metric and recommend marketing campaign strategies. The system also automatically determines which keywords the business should assign their marketing allocations to when a consumer utilizes similar keywords on a search engine. Targeted keywords are determined by applying budget weights to keywords related to the business and monitoring output data, such as a click through rate of the marketing allocations. Keywords with higher click through rates receive higher budget weights. | 10-29-2015 |
20150324836 | METHOD AND SERVER FOR MANAGING ADVERTISEMENTS - A method and server for managing advertisements are provided. The method and server attract a searcher's attention by a contest among a plurality of items extracted in relation to a search word, give a predetermined benefit according to contest ranks, and provide an advertisement of an advertiser supporting the benefit to the searcher, thereby maximizing advertising effects. The method includes receiving, at a receiver of an advertisement managing server, a search word input by a searcher, providing, at a contest space provider of the advertisement managing server, a contest space to the searcher to hold a contest among a plurality of items related to the search word and including link information, determining, at a contest rank determiner of the advertisement managing server, contest ranks of the items in consideration of the number of links, providing, at a benefit provider of the advertisement managing server, a benefit corresponding to the determined contest ranks, and providing, at an advertisement provider of the advertisement managing server, an advertisement of an advertiser supporting provision of the benefit to the searcher. | 11-12-2015 |
20150348088 | Graphical System for Database Marketing - An example method involves a computing device displaying a first action-outcome node corresponding to a first marketing-campaign action, displaying a plurality of outcomes of the first marketing-campaign action, positioned around the first action-outcome node, wherein each outcome corresponds to a potential result of the first marketing-campaign action, displaying a second action-outcome node corresponding to a second marketing-campaign action, displaying a plurality of outcomes of the second marketing-campaign action, positioned around the second action-outcome node, wherein each outcome corresponds to a potential result of the second marketing-campaign action, and displaying a graphical link connecting an outcome of the first action-outcome node to the second action-outcome node. | 12-03-2015 |
20150348089 | SYSTEMS AND METHODS FOR EVALUATING ONLINE VIDEOS - Systems and methods for evaluating online videos. One method includes receiving a URL; determining a URL type; detecting whether the URL includes one or more videos; determining at least one of a size of the video, a position of the video on a web page of the web page URL, whether the video is set to autoplay, and whether the video is set to mute; computing a score based on one or more of the size of the video, the position of the video on the web page of the web page URL, whether the video is set to autoplay, and whether the video is set to mute; obtaining at least two frames of at least part of the video, wherein each frame is obtained at one or more predetermined intervals during playback of the video; and classifying each detected video based on the at least two frames. | 12-03-2015 |
20150348125 | CONTENT-DRIVEN ADVERTISING NETWORK PLATFORM - A method of automatically selecting a first advertisement for a product according to real time network actions is described. A first content thematically associated with a first advertisement is displayed to a visitor of a third party website. The first content may be free of any explicit reference to a brand or manufacturer of the product. A teaser for the product may be source indistinguishable to the user from other content teasers on the platform. Upon selection of a content teaser, the content is delivered together with the first advertisement. More than one content teaser may be provided for each piece of content and a set of pieces of content may be cycled for the first advertisement. The content teasers and the content pieces displayed may then be optimized based on click through rates. | 12-03-2015 |
20150356595 | ELASTICITY OF ENGAGEMENT TO AD QUALITY - Described herein are solutions for determining quality of online ads and matching the ads to content so that the content is not devalued by the ads. Such solutions may also identify relationships between ads and their influence on user engagement with host content. The solutions may also define and provide the relationships to advertisers, in forms of historical scores and projected scores. The historical scores may include historical elasticity scores and the projected scores may include projected elasticity scores. The scores may be determined per ad and content pair. The solutions can use the scores to influence ad pricing. | 12-10-2015 |
20150356596 | SYSTEM FOR TRACKING EFFECTIVENESS OF ELECTRONIC PROMOTIONS - A system is for tracking effectiveness of electronic promotions distributed to a plurality of mobile computing devices over a network. A system includes a promotion distribution unit and a central management server. The promotion distribution unit is configured to distribute content of the promotions to mobile computing devices of users, each of the promotions having a promotion ID and a product ID associated therewith. The central management server is configured to store in a first table, the promotion IDs and the products IDs in association with each other, to store in a second table, a promotion ID, a user ID, and a promotion viewing time in association with each other, upon receiving confirmation from a mobile computing device, and to store electronic receipt data. The central management server is further configured to compute an effectiveness value for each of the promotions. | 12-10-2015 |
20150363821 | KEYWORD RECOMMENDATIONS BASED ON ORGANIC KEYWORD ANALYSIS - Systems, methods, and computer-readable storage media that may be used to generate recommendations based on organic search term analysis are provided. One method includes determining conversion path data for a content provider. The method further includes determining a plurality of organic search keywords within the conversion path data. The method further includes analyzing the plurality of organic search keywords within the conversion path data to generate an analysis metric for each of the plurality of organic search keywords. The method further includes generating one or more recommendations for organic search keywords to add to the set of paid keywords based on the analysis metrics for the plurality of search keywords. | 12-17-2015 |
20150371285 | Choosing Allocations and Prices in Position Auctions - The subject matter of this specification can be embodied in, among other things, a method that includes receiving a request for content to fill a block, the request including information about a size of the block and criteria for identifying eligible content items for inclusion in the block, determining a number of content items to be included in the block, including determining amounts of dynamic resizing to apply to content items, determining an estimate of a difference in conversion rates conditional on receiving an interaction in the different configurations that perform differing amounts of dynamic resizing, and applying the estimate when determining an efficiency for a number of permutations of allocations of eligible content items, establishing a price to be charged to each content sponsor associated with a permutation that has a highest efficiency, and providing the eligible content items and charging the content sponsors based on the established prices. | 12-24-2015 |
20150379556 | System and Method for Online Advertising - A system, method and non-transitory media containing instructions for managing a next engagement in a system comprising a memory storing a database of collected users' paths to conversion, the system including a processor operatively coupled to the memory to obtain a pattern comprising one or more interactions, with respect to a user, map the obtained pattern to paths in the database and selecting the paths characterized by a likelihood value fitting a predefined condition, to yield matched paths, select a preferred path from among the matched paths using parameters, and determine an action for the next engagement using business-related criteria, thereby influencing said user to choose a next action corresponding to the selected preferred path. | 12-31-2015 |
20160027037 | EVENT GROUPING USING TIMEZONES - Systems, methods, and computer-readable storage media that may be used to attribute events such as clicks and conversions to impressions are provided. One method includes determining a local time and a timezone associated with each of a plurality of events of a content campaign. The method further includes generating a first event grouping including a first set of events having timezones matching at least one grouping timezones. The method further includes generating a second event grouping including a second set of the events based on both the local times and the timezones of the events. Generating the second event grouping includes selecting the second set of events based on the local times of the events in view of the timezones of the events. The method further includes, for each grouping, determining a number of events associated with frequency groups based on a number of impression events associated with the events. | 01-28-2016 |
20160042386 | METHOD AND SYSTEM FOR PROVIDING MARKETING MESSAGES - The method comprises: obtaining observation data from a first client, wherein the observation data is associated with a second client; obtaining a plurality of marketing messages; ranking the plurality of marketing messages based on the observation data associated with the second client; and sequentially providing, upon identification of the second client, the ranked marketing messages to the second client in rank order. The system has similar features. | 02-11-2016 |
20160048867 | System for Repository Database - Systems and methods for a transmitting data to and receiving data from a repository are provided. For instance, presenting a transmission to a customer during a transaction at a system which may include an optimization computer, a repository database which may store one or more transmissions and information regarding a particular audience to which the respective transmissions should be presented and a computer system configured to allow transmissions to be uploaded to the repository database are provided. The transmission may be presented at a point of transaction wherein the transaction is being conducted and the transaction data from the transaction being conducted at the point of transaction may be determined at the point of transaction and may be transmitted to the optimization computer. Further, the optimization computer may compare the transaction data with the information regarding a particular audience to which the respective transmissions should be presented and may select a transmission to be presented during the transaction based on the comparison of the transaction data with the information regarding a particular audience to which the respective transmissions should be presented. | 02-18-2016 |
20160088104 | System and Method for Generating Personalized Short Links and Monitoring Activity - A computerized method and system to generate individualized shortened URLs and track user activity is disclosed. A method includes generating an individualized shortened URLs for each of a plurality of recipients, sending communications to each of the plurality of recipients, wherein each of the communications includes the individualized shortened URL, receiving a request from at least one of the plurality of recipients for the individualized shortened URL, and referring the request to a destination URL. | 03-24-2016 |
20160117717 | Systems and Techniques for Intelligent A/B Testing of Marketing Campaigns - Systems and methods for testing two or more pieces of marketing communication content that intelligently selects test recipients sets to get effective results in a timely manner. One embodiment involves identifying a category of a marketing campaign and identifying potential test recipients who are interested in the category based on interactions by each respective potential test recipient with prior marketing communications associated with the category. The embodiment further involves selecting a first subset and a second subset of the potential test recipients and sending the first marketing communication content to the first subset and sending the second marketing communication content to the second subset. The embodiment further involves assessing responsiveness of recipients of the first subset and assessing responsiveness of recipients of the second subset. | 04-28-2016 |
20160117719 | Systems and Methods for Planning, Executing, and Reporting a Strategic Advertising Campaign for Television - Systems and methods are disclosed for planning, executing, reviewing, and reporting the results of an advertising campaign to be run on TV. A demand-side platform receives ad slot opportunities from TV programming sources, and analyzes the ad slots to produce a prioritized list of placement opportunities for the advertising campaign to be presented to advertiser/clients. Each ad slot is analyzed with respect to past viewership data and with respect to desired targeting characteristics that may include conventional age and gender targeting, or additionally strategic targeting characteristics. Scores are established for each ad slot with respect to numbers of projected on-target impressions and/or a cost for projected on-target impressions. The scores are sorted to produce the prioritized list. Projected results can be viewed with respect to any or all of network, day, and daypart. After a campaign has completed, viewership data representing actual results is acquired, processed, and reported. | 04-28-2016 |
20160125451 | ASSET SUGGESTIONS FOR ELECTRONIC POSTS - Techniques are disclosed for improving electronic communications or so-called posts prior to publication by automatically providing asset suggestions. The techniques generally leverage known historical performance data of rich media “assets” such as image content, graphics content, video content, and audio content. In operation, an asset repository is searched to identify a set of candidate assets that match keywords extracted from a proposed post. The identified candidate assets are ranked based on their performance in one or more target user segments associated with the target audience of post. The post can then be modified to include one or more of the ranked assets. In one example case, the ranked assets are provided to the user, so that the user can select one or more of the ranked assets for incorporation into the post. | 05-05-2016 |
20160148248 | Multi-Channel Marketing Campaigns - Techniques for multi-channel marketing campaigns are described herein. The techniques enable marketers to determine sequences of chronologically ordered communication channels by which to perform a multi-channel marketing campaign. In some cases, the techniques determine a sequence likely to have a positive result based on historic marketing sequence data and a desired category of the marketer's campaign. The techniques may also determine some number of trial sequences for a trial marketing campaign and then determine a best sequence for a full-scale marketing campaign based on the success of the trial sequences during the trial marketing campaign. | 05-26-2016 |
20160148249 | Content Creation, Deployment Collaboration, and Tracking Exposure - Content creation and deployment collaboration techniques are described. In one or more implementations, metadata that describes the creation of the content may be associated with the content. The content may then be provided from a content creation service to a content deployment service for deployment as part of a marketing activity. Deployment data obtained from this tracking may be utilized to support a variety of functionality, such as by content creators to determine which of their content has been successfully employed as part of marketing activities, marketers may also use knowledge of the deployment of the content to choose content to be included in a marketing activity as well as select content creators that are best suited to provide this content, used to configure badges, by retailers and manufacturers, and so forth. | 05-26-2016 |
20160148276 | Selecting Bids for Online Advertising Space Auction - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for identifying an auction element comprising one or more placement groups, ranking a plurality of advertising elements that each advertising element comprises an advertiser, one or more user target areas, one or more campaigns, and one or more creative elements, submitting top-ranked advertising elements for selection in auctions for the auction element, selecting, from the submitted top-ranked advertising elements, one or more advertising elements each having at least one success event for a specified number of impressions from the auctions for the auction element, and generating delivery allocation for the creative elements of the selected advertising elements. | 05-26-2016 |
20160148280 | Content Creation, Deployment Collaboration, and Channel Dependent Content Selection - Content creation and deployment collaboration techniques are described. In one or more implementations, metadata that describes the creation of the content may be associated with the content. The content may then be provided from a content creation service to a content deployment service for deployment as part of a marketing activity. Deployment data obtained from this tracking may be utilized to support a variety of functionality, such as by content creators to determine which of their content has been successfully employed as part of marketing activities, marketers may also use knowledge of the deployment of the content to choose content to be included in a marketing activity as well as select content creators that are best suited to provide this content, used to configure badges, by retailers and manufacturers, and so forth. | 05-26-2016 |
20160180401 | METHOD AND SYSTEM FOR CONTEXTUAL ADVERTISING | 06-23-2016 |
20160189201 | ENHANCED TARGETED ADVERTISING SYSTEM - Described herein are example systems and operations for enhancing targeted advertising using A/B testing. These examples provide solutions to problems in targeted advertising, such as the problem of not being able to identify audience and/or situational targets mostly or only influenced by the ad or ad campaign of concern. For example, described herein are solutions that can build a pair of differential behavioral data sets similar to an A/B clinical study. Then two or more models can be generated on each data set. In an example, these models can be based on machine learning and/or statistical analysis. The differential learning between the two or more models can then be used to enhance predictions of desired response probabilities mostly or only due to the influence of the ad or ad campaign being modeled. | 06-30-2016 |
20160189202 | SYSTEMS AND METHODS FOR MEASURING COMPLEX ONLINE STRATEGY EFFECTIVENESS - Systems and methods for are provided for measuring treatment effect of advertisement campaigns. The system includes a processor and a non-transitory storage medium accessible to the processor. The system includes a memory storing a database including historical advertisement data. A computer server is in communication with the memory and the database, the computer server programmed to obtain a tree-based model using the historical advertisement data, where the tree-based model include a plurality of leaf nodes. Within at least one leaf node of the tree-based model, the computer server obtains a number of subjects and estimates a treatment effect for a treatment. The computer server calculates a final treatment effect for the tree-based model using the number of subjects and the treatment effect. The computer server then determines a parameter for future advertising strategy using the final treatment effect. | 06-30-2016 |
20160189242 | FACILITATING ADVERTISER COMPETITION FOR PROVIDING COMPETING ADVERTISEMENTS - Users may receive content (e.g., an email, an app interface, a website, a social media post, etc.) comprising a first advertisement. The first advertisement may be evaluated to extract advertisement features (e.g., an item, an item price, a supplemental term of the first advertisement, etc.). An advertisement opportunity may be offered to a second advertiser through an advertiser exchange interface. The second advertiser may generate an advertisement bid to show a second advertisement for the item. Responsive to the advertisement bid being more favorable to the user than the first advertisement (e.g., a lower price, the item with enhanced features for a similar price, etc.), the first advertisement and the second advertisement may be presented with the content to the user. | 06-30-2016 |
20160253695 | SYSTEM AND METHOD FOR MEASURING THE EFFECTIVENESS OF AN ON-LINE ADVERTISEMENT CAMPAIGN | 09-01-2016 |
20160253696 | BIAS CORRECTION AND ESTIMATION IN NETWORK A/B TESTING | 09-01-2016 |
20160253697 | SITE-WIDE IMPACT | 09-01-2016 |
20180025369 | SYSTEM AND METHOD FOR PROVIDING SOCIAL MEDIA MARKETING PERFORMANCE AND FEEDBACK | 01-25-2018 |
20180025377 | SYSTEMS AND METHODS FOR EVALUATING EFFECTIVENESS OF OUTDOOR OR INDOOR ADVERTISEMENTS | 01-25-2018 |