20140096155 | APPARATUS AND METHOD FOR CONTROLLING ADVERTISEMENT - An apparatus for controlling display of an advertisement includes a receiving terminal receiving a signal according to an operation of a remote controller, a transmitting terminal transmitting the display control signal received through the receiving terminal to a set-top box, a data transceiving terminal receiving advertisement data and advertisement information registered in the advertisement server, a data inputting terminal receiving the broadcasting data or the advertisement data, a data outputting terminal outputting the broadcasting data or the advertisement data input to the data inputting terminal to the display, and a control unit blocking the output of the broadcasting data to the display and controlling the output of the advertisement data when a broadcasting channel change signal is input through the receiving terminal during a period in which the broadcasting data are output through the display. | 04-03-2014 |