20140195321 | METHOD AND APPARATUS FOR THE ANONYMOUS TARGETED DELIVERY, APPLICATION AND MANAGEMENT OF ELECTRONIC COUPONS AND PROMOTIONS - A sponsor-agnostic and scalable platform is disclosed that enables websites and point-of-sale terminals to apply targeted offers to anonymous consumers' purchases. Reimbursements to retailers for sponsors' offers are expedited by installing an API (Application Program Interface) at points-of-sale in the retailer's offer network. The API transmits reports and sales data to the platform for respective offer protocols submitted to the platform. The API also sends anonymous registration authentication data entered by a consumer at the point-of-sale to the platform and sends registered consumers' anonymous personae to the retailer's offer network which then supplies eligible offers to the point-of-sale. Alternatively, when sponsors' offer protocols specify which anonymous personae are eligible, the platform may send offers for which a persona of the registered consumer is eligible to the point-of-sale. The fully-implemented platform provides integrity alerts, sales demographics and consumer registration. | 07-10-2014 |