20120323634 | APPARATUSES, METHODS AND SYSTEMS FOR A MEDIA MARKETING PLANNING AND OPTIMIZATION TOOL - This disclosure details the implementation of apparatuses, methods, and systems for a media marketing planning and optimization tool (hereinafter, “MMPO TOOL”). MMPO TOOLs implement a live application whereby users may obtain sales forecast data and media planning information by submitting client specific data, such as historic sales data, media spend data, incentive/promotion data, and/or the like, to the MMPO TOOL. | 12-20-2012 |