20120031545 | Customizable Financial Transaction Instrument - Disclosed is a system for customizing a gift card. The system includes a indicia carrier having a machine readable medium for an encoded account number supported on one side of the indicia carrier and being devoid of embossed account indicia on an opposite side. The system also includes a self-adhesive label adapted for application onto at least part of a surface of the indicia carrier. The system further includes means for customizing the label with a customized display. The system also includes a printer to print the customized display on the label. Additionally, the system includes a label applicator that facilitates alignment of the label with the indicia carrier for joining the label and the indicia carrier. | 02-09-2012 |