20140012661 | SYSTEM AND METHOD FOR INITIATING A TEXT MESSAGE COMMUNICATION SESSION BETWEEN A MERCHANT AND A CONSUMER - A system and method are provided for initiating a text message communication session between a merchant and a consumer. An advertisement may be transmitted to a mobile device associated with the consumer, a signal may be received from the mobile device indicating that the consumer has activated a link associated with the advertisement, and the signal may also include contextual information associated with the consumer's use of the mobile device. A text message communication session may be initiated between the mobile device and a merchant representative; whereby a text message alert may be provided to the merchant representative, comprising the contextual information associated with the consumer. | 01-09-2014 |