COMSCORE, INC. Patent applications |
Patent application number | Title | Published |
20160027039 | DETERMINING EFFECTIVENESS OF ADVERTISING CAMPAIGNS - An identifier associated with a client machine is accessed, and parameters that define a control group of client machines for a particular advertising campaign are accessed. The advertising campaign is associated with one or more standard advertisements. Whether the client machine is a member of the control group based on the identifier associated with the client machine and the parameters that define the control group is determined. If the determination of whether the client machine is a member of the control group indicates that the client machine is a member of the control group, a control advertisement is caused to be presented on the client machine. The control advertisement is an advertisement not associated with the advertising campaign. | 01-28-2016 |
20140317275 | CONTENT DISPLAY MONITOR - The invention can enable monitoring of the display of content by a computer system. Moreover, the invention can enable monitoring of the displayed content to produce monitoring information from which conclusions may be deduced regarding the observation of the displayed content by an observer. The invention can also enable monitoring of the display at a content display site of content that is provided by a content provider site over a network to the content display site. Additionally, the invention can enable the expeditious provision of updated and/or tailored content over a network from a content provider site to a content display site so that the content provider's current and appropriately tailored content is always displayed at the content display site. Aspects of the invention related to transfer of content over a network are generally applicable to any type of network. However, it is contemplated that the invention can be particularly useful with a computer network, including private computer networks (e.g., America Onlineā¢) and public computer networks (e.g., the Internet). In particular, the invention can be advantageously used with computer networks or portions of computer networks over which video and/or audio content are transferred from one network site to another network site for observation, such as the World Wide Web portion of the Internet. | 10-23-2014 |
20140280923 | SYSTEMS FOR AND METHODS OF USER DEMOGRAPHIC REPORTING USABLE FOR IDENTIFYING USERS AND COLLECTING USAGE DATA - Several ways of identifying users and collecting demographic information and market information are disclosed, including branding a browser with a unique identification in each user request, identifying a user by his key strokes or mouse clicks, gathering demographic information using multiple data sets and by monitoring network traffic. Additionally, user requested content is distinguished from other, non-user content, and the performance of a server can be monitor and analyzed from a client a client perspective. Further, an Internet user's Internet data is routed to a known domain on the Internet, from which it is routed on to the intended recipient. The domain includes proxy servers which proxy the user's data requests to the domain, and database servers, which filter and build a database of the user's Internet usage. Particular data concerning certain behaviors of interest, such as purchasing data, is filtered into the database, and can form the basis for numerous market measures. | 09-18-2014 |
20140195674 | MEASUREMENTS BASED ON PANEL AND CENSUS DATA - A first set of usage data for a first set of resources on a network and a second set of usage data for a second set of resources on a network are accessed. The first set of resources were accessed by a first group of client systems and the first set of usage data is determined based on information received from the first group of client systems sent as a result of beacon instructions included with the first set of resources. The second set of usage data is determined based on information received from monitoring applications installed on a second group of client systems that accessed the second set of resources. Users of the second group of client systems are a sample of a larger group of users that use resources on the network. Initial usage measurement data for a third set of resources on the network is determined based on the first set of usage data. | 07-10-2014 |
20140122703 | COMBINING MEASUREMENTS BASED ON BEACON DATA - Usage data representing resource accesses on a network by client devices in a plurality of households is accessed. Based on the accessed usage data, a set of the households that the usage data indicates are associated with a specified number and type of client devices is determined. A subset of the usage data is extracted, where the subset corresponds to resource accesses by client devices associated with the subset of households. Usage information is determined for the specified number and type of client devices based on the extracted subset of the usage data. | 05-01-2014 |
20130268351 | VERIFIED ONLINE IMPRESSIONS - The present disclosure addresses improvements to online advertising, including improvements that verify, validate, or otherwise confirm that online ad impressions and/or online ad views and the like meet the needs of advertisers. In various embodiments, the data describing online ad impressions and/or online ad views is tested to validate or verify that the data satisfies various criteria defined by or for advertisers, such as demographic, brand safety, visibility, geographic or anti-fraud requirements. The present disclosure also describes improvements in measurements and metrics that describe advertising audiences and effectiveness based on the data describing validated online ad impressions. | 10-10-2013 |
20130238423 | CLIENT-SIDE EVENT MONITORING - Techniques for client-side event monitoring are presented. The techniques store accumulated visibility and interaction information about online content in local memory on a client device, such as, for example, within a web cookie. The client device then transmits the stored information to a remote server. The techniques do not require that a client device modify a browser by, e.g., installing a plug-in. | 09-12-2013 |
20130185164 | UNIFIED CONTENT VISIBILITY - Methods, systems, and computer-readable media for determining the visibility of downloaded objects, such as electronic advertisements, on a client device screen comprise consulting one or more draw-count properties associated with the advertisement, such as screen-draw-count, window-draw-count, or document-draw-count properties; and determining whether the advertisement was likely visible based on the one or more draw-count properties. A plurality of objects, such as transparent pixel images may also be placed on or around the advertisement and their draw-counts compared. If only some of the transparent pixel images have non-zero draw-counts, then it may be inferred that only a portion of the advertisement was visible on the client device screen. | 07-18-2013 |
20130145263 | CONTENT DISPLAY MONITOR - The invention can enable monitoring of the display of content by a computer system. Moreover, the invention can enable monitoring of the displayed content to produce monitoring, information from which conclusions may be deduced regarding the observation of the displayed content by an observer. The invention can also enable monitoring of the display at a content display site of content that is provided by a content provider site over a network to the content display site. It is contemplated that the invention can be particularly useful with a computer network, including private computer networks and public computer networks. In particular, the invention can be advantageously used with computer networks or portions of computer networks over which video and/or audio content are transferred from one network site to another network site for observation, such as the World Wide Web portion of the Internet. | 06-06-2013 |
20130054628 | Data Fusion Using Behavioral Factors - A first data set associated with a first group of users is accessed. The first data set includes demographic data, online behavior data, and additional user data associated with the users in the first group. A second data set associated with a second group of users is accessed. The second data set includes demographic data and online behavior data but not additional user data associated with the users in the second group. One or more sets of matched users are determined based on the demographic data and online behavior data included in the first data set and the demographic data and online behavior data included in the second data set. Each set includes a user from the first group matched with a user from the second group. Based on the one or more sets of matched users, an augmented second data set that includes additional user data associated with the users in the second group is generated. One or more reports are generated based on the augmented second data set. | 02-28-2013 |
20130018719 | ANALYZING EFFECTS OF ADVERTISING - One or more systems, processes, and models are provided to determine the effectiveness of different elements of an advertising campaign. Using the one or more systems, processes, and models, advertising effectiveness metrics are determined that indicate the relative effectiveness of the different elements of the campaign. A model may be generated by the system using information about the manner in which consumers are exposed to advertisements. The information, for example, can include a history of exposures to advertisements in the campaign that occur before a user submits input, such as a survey response. In addition, the information also can include a history of exposures to advertisements in the campaign that occur after the user submits input, such as a survey response. As a result, the effectiveness can be distributed across multiple exposures experienced by consumers rather than a single exposure. | 01-17-2013 |
20120324101 | COMBINING MEASUREMENTS BASED ON BEACON DATA - Usage data representing the access of a set of resources on a network is accessed. The usage data is based at least in part on information received from client systems sent as a result of beacon instructions included with the set of resources. First and second sets of usage data representing access by client systems classified as a first type and a second type, respectively, are determined based on the accessed usage data. Counts of unique visitors accessing the network resources from each of the first and second types of client systems, based on the first and sets of usage data, respectively, are each determined. A total count of unique visitors accessing the network resources from the first and second types of client systems is determined based on data representing the usage overlap of devices of the first type with devices of the second type. | 12-20-2012 |
20120047203 | DETECTING VISIBLE DISPLAY OF CONTENT - A displayable object is accessed and one or more portions of the accessed displayable object are selected. A screenshot of a client system display is accessed and a determination is made that the accessed screenshot includes the one or more selected portions of the displayable object. In response to determining that the accessed screenshot includes the one or more selected portions, display information about the displayable object is determined. The determined display information is sent to a server system | 02-23-2012 |
20110270971 | SYSTEMS FOR AND METHODS OF USER DEMOGRAPHIC REPORTING USABLE FOR IDENTIFYING USERS AND COLLECTING USAGE DATA - Several ways of identifying users and collecting demographic information and market information are disclosed, including branding a browser with a unique identification in each user request, identifying a user by his key strokes or mouse clicks, gathering demographic information using multiple data sets and by monitoring network traffic. Additionally, user requested content is distinguished from other, non-user content, and the performance of a server can be monitor and analyzed from a client a client perspective. Further, an Internet user's Internet data is routed to a known domain on the Internet, from which it is routed on to the intended recipient. The domain includes proxy servers which proxy the user's data requests to the domain, and database servers, which filter and build a database of the user's Internet usage. Particular data concerning certain behaviors of interest, such as purchasing data, is filtered into the database, and can form the basis for numerous market measures. | 11-03-2011 |
20110246641 | MEASUREMENTS BASED ON PANEL AND CENSUS DATA - A first set of usage data for a first set of resources on a network and a second set of usage data for a second set of resources on a network are accessed. The first set of resources were accessed by a first group of client systems and the first set of usage data is determined based on information received from the first group of client systems sent as a result of beacon instructions included with the first set of resources. The second set of usage data is determined based on information received from monitoring applications installed on a second group of client systems that accessed the second set of resources. Users of the second group of client systems are a sample of a larger group of users that use resources on the network. Initial usage measurement data for a third set of resources on the network is determined based on the first set of usage data. The third set includes one or more common resources that are included in the first set of resources and the second set of resources. One or more adjustment factors are determined based on the second set of usage data and applied to the initial usage measurement data to generate adjusted usage measurement data. One or more reports are generated based on the adjusted usage measurement data. | 10-06-2011 |
20110137721 | MEASURING ADVERTISING EFFECTIVENESS WITHOUT CONTROL GROUP - Measurement data is accessed. The measurement data is associated with a group of users that have been exposed to at least one advertising creative that is part of an advertising campaign. The measurement data reflects one or more consumer responses and one or more non-zero exposure levels. The non-zero exposure levels correspond to non-zero amounts of exposures to at least one advertising creative that is part of the advertising campaign. A model that relates consumer response measures to one or more exposure levels is generated based on the accessed measurement data. Based on the generated model, a consumer response measure for a zero exposure level is determined. The zero exposure level corresponds to a zero amount of exposures to at least one advertising creative that is part of the advertising campaign. An advertising effectiveness metric is determined based on the consumer response measure for the zero exposure level and the accessed measurement data. | 06-09-2011 |
20110093589 | DETERMINING USAGE OF COMPUTING DEVICES THAT STORE STATE INFORMATION ON HOST COMPUTER SYSTEMS - A state storage application can be configured to retrieve, from a computing device coupled to a host computing system, state information for the computing device, with the state information reflecting a current or past state of the computing device. The state storage application can be further configured to store the retrieved state information in a storage medium. A monitoring application can be configured to access the stored state information, and send at least a portion of the accessed state information to one or more servers. | 04-21-2011 |
20110087780 | DETERMINING CLIENT SYSTEM ATTRIBUTES - In general, webpage or other resource accesses by client systems may be recorded, and those accesses may be analyzed to develop audience measurement reports. At times, it may be desirable to segment those reports according to classes of client systems (e.g., work vs. home client systems). A given client system can be classed into one of the reporting classes based on one or more classes of network service providers that provide the client with access to a network. The recorded resource accesses and classes of the client systems can then be used to generate audience measurement reports that are segmented according to one or more of the client system classes. | 04-14-2011 |
20110004682 | DETERMINING PROJECTION WEIGHTS BASED ON A CENSUS DATA - Projection weights may be configured to project usage of a first set of resources by users of a first group of clients systems to usage of the first set of resources by users in a larger group of users. Users of the first group of client systems may be a sample of a larger group of users that access resources on the network using client systems. The projection weights may be determined based on a first set of usage data and a second set of usage data. The first set of usage data may be determined based on information received from monitoring applications installed on a first group of client systems. The second set of usage data may be determined based on information received from a second group of client systems sent as a result of beacon instructions included with a second set of resources accessed by the second group of client systems. | 01-06-2011 |
20100251270 | Selective Mobile Metering - A first list includes a first set of destination names. The first set of destination names including destination names involved in network communications engaged in by a device. A monitoring application is configured to access a second list that includes a second set of destination names, use the first list and the second list to access network communications, engaged in by the device, that involve the first set of destination names and the second set of destination names, collect information regarding the accessed network communications, and send the collected information to a server | 09-30-2010 |