Carlson Marketing Worldwide, Inc. Patent applications |
Patent application number | Title | Published |
20130317882 | AUTOMATED AUCTIONING OF EXCLUSIVE COMMUNICATION RIGHTS TO SUBSET POPULATIONS - In an example, a method includes defining a subset of one or more individuals records, wherein the individual records are stored in a population database; creating an auction record in an auction database for the subset, wherein the auction record stores data representing a period of time and a conversion metric for the one or more individuals in the period of time, and wherein the period of time is an exclusive period of time for communicating to the subset population; evaluating the conversion metric for the one or more individual records during the period of time, wherein the one or more individuals records are classified as converted or non-converted based on the evaluation; and based on the evaluation, extending the first period of time for a portion of the one or more individuals records that are classified as converted. | 11-28-2013 |
20110173061 | SYSTEM FOR MOBILE REWARDS - In an example embodiment, there is a system for mobile reward redemption. The system may receive a selection of a cash equivalent rewards on a mobile device. The system may further transmit a request message from the mobile device to a reward fulfillment server, wherein the request message comprises the selection of the cash equivalent reward. Additionally, the system may receive a message on the mobile device from the reward fulfillment server comprising a link to a barcode image. The barcode image may represent the cash equivalent reward. The barcode image may be retrieved and the barcode image may be presented to a merchant scanning system to redeem the cash equivalent reward. | 07-14-2011 |