20150032550 | METHOD AND APPARATUS FOR TAGGING NETWORK TRAFFIC USING EXTENSIBLE FIELDS IN MESSAGE HEADERS - Embodiments within describe a system and method of tagging network traffic with relevant user information for facilitating the delivery of directed media. In an embodiment, a user identifier is generated from user information. Network traffic from the user and bound for a destination site is tagged within a network routing device. The tagged traffic is tagged with a request identifier that has the user identifier encrypted in an alphanumeric string. The tagged network traffic is transmitted to the destination site. A request is received from the destination site to decode the tagged network traffic, retrieve stored user information, and transmit the stored user information to the destination site. | 01-29-2015 |