20120322472 | MULTIMEDIA MESSAGE DELIVERY PLATFORM - A multimedia message delivery platform provides multimedia content to one or more users coupled in communication with the platform. The platform receives and stores the multimedia content, and communicates the multimedia content to the users. The users include wireless communication devices. The platform sends one or more notification messages to the users indicating availability of the multimedia content, and receives one or more response messages to the notifications messages from the users, and selectively directs the response messages to initiate supply of the multimedia content to the users, wherein the multimedia content is selected based upon information included in the notification messages. A parameter-limited regime, for example a time-limited regime, can be applied for receiving the response messages to the notification messages. Alternative multimedia content can be provided if the response messages are received outside the parameter-limited regime. | 12-20-2012 |