Audience Partners LLC Patent applications |
Patent application number | Title | Published |
20160098748 | Targeting Online Ads Based on Political Demographics - Systems and methods for facilitating and targeting of online ads to voters within a selected political demographic are presented. Audience targeting may be accomplished in several ways including: geo-targeting; contextual targeting; behavioral targeting; site placement; and targeted household television ads. This segment or neighborhood level targeting allows more granularity based upon, for example, hot topics and people interested in those topics based upon where populations of people live (i.e., the location of the household) and voter registration. In this manner, a candidate may delivery an ad in order to influence a select group of people in a particular location. In some embodiments, the ad is delivered by dropping and later reading a tracking cookie that associates the voter's browser with political demographic information. | 04-07-2016 |
20150235273 | SYSTEM AND METHOD FOR DETECTING, MANAGING, AND PREVENTING LOCATION INFERENCE IN ADVERTISING OVER A COMMUNICATIONS NETWORK - A method and apparatus for preventing inference of at least one unique identifier associated with a subscriber in an advertising communication network. The method comprises providing targeting criteria from an advertising server to a matching database; providing the at least one unique identifier from a subscriber database to the match database; identifying a subscriber intersection at the match database, the subscriber intersection related to the at least one unique identifier and the targeting criteria; and selectively removing the at least one unique identifier associated with the subscriber intersection from the match database, such that the at least one unique identifier is no longer accessible by the advertising server from the match database. | 08-20-2015 |
20140324447 | TARGETING ONLINE ADS BASED ON HEALTHCARE DEMOGRAPHICS - Systems and methods allow targeting messages to consumers using a plurality of records for a group of consumers, each record comprising healthcare demographic information (HDI) associated with individual consumers. HDI can include insured status information identifying whether a consumer likely has health insurance, which is received from at least one health services provider. A cookie can correlates a consumer's browser to healthcare demographic information. The cookie allows subsequent association of HDI with the browser, without exposing personally identifiable information of the first consumer to advertisers. Systems and methods can also associate an ID of a consumer's electronic device with the HDI, allowing mobile device and set top boxes to serve relate ads to the consumer. Consumers can be targeted based on selected HDI criteria. | 10-30-2014 |
20140278980 | TARGETING ONLINE ADS BASED ON POLITICAL DEMOGRAPHICS - Systems and methods for facilitating and targeting of online ads to voters within a selected political demographic are presented. Audience targeting may be accomplished in several ways including: geo-targeting; contextual targeting; behavioral targeting; site placement; and targeted household television ads. This segment or neighborhood level targeting allows more granularity based upon, for example, hot topics and people interested in those topics based upon where populations of people live (i.e., the location of the household) and voter registration. In this manner, a candidate may delivery an ad in order to influence a select group of people in a particular location. In some embodiments, the ad is delivered by dropping and later reading a tracking cookie that associates the voter's browser with political demographic information. | 09-18-2014 |
20130055309 | TARGETING ONLINE ADS BASED ON POLITICAL DEMOGRAPHICS - Systems and methods for facilitating and targeting of online ads to voters within a selected political demographic are presented. Audience targeting may be accomplished in several ways including: geo-targeting; contextual targeting; behavioral targeting; site placement; and targeted household television ads. This segment or neighborhood level targeting allows more granularity based upon, for example, hot topics and people interested in those topics based upon where populations of people live (i.e., the location of the household) and voter registration. In this manner, a candidate may delivery an ad in order to influence a select group of people in a particular location. In some embodiments, the ad is delivered by dropping and later reading a tracking cookie that associates the voter's browser with political demographic information. | 02-28-2013 |