Patent application number | Description | Published |
20130209066 | SOCIAL NETWORK-DRIVEN MEDIA PLAYER SYSTEM AND METHOD - A media player enables users to playback content, including movies, television programs, and the like. The media player includes the ability to vary playback so as to insert, delete, reorder, or otherwise modify the presentation of the content. Such variation is defined by a playback control record. A social network-driven media system enables users to browse, search, and retrieve playback control records. | 08-15-2013 |
20130209067 | MEDIA PLAYER WITH NETWORKED PLAYBACK CONTROL AND ADVERTISEMENT INSERTION - A media player enables insertion of advertising content during playback of received content. This facilitates targeted product placement, advertisements, and the like. The media player identifies an advertising insertion event, which may be based on a viewer profile. Upon identification of an advertising insertion event, the media player varies playback of the received content to add advertising information. | 08-15-2013 |
20140040944 | DYNAMIC INSERTION OF CINEMATIC STAGE PROPS IN PROGRAM CONTENT - Dynamically replaceable assets are inserted in program content and may be used for the insertion of cinematic stage props therein. Such assets can be used for advertising purposes in that images of different products and services can be inserted therein and are changeable via a network. Such assets may be created by identifying locations in the content where the assets can be inserted, establishing the assets in the identified locations, and determining location and visual effects information for each asset. Replacement images, such as images of products, may be obtained via a network. The visual appearance of each replacement image may be modified using visual effects information so the inserted objects appear natural as if they were part of the original scene. | 02-06-2014 |
20140043364 | DYNAMIC REPLACEMENT OF CINEMATIC STAGE PROPS IN PROGRAM CONTENT - Stage props, such as consumer products, in legacy program content are replaced with dynamically replaceable assets. Such assets can be used for advertising purposes in that images of different products and services can be inserted therein and are changeable via a network. Such assets may be created by identifying props in the content for replacement, and determining location and visual effects information for each identified prop. The content may be played back by broadcasting the content and reference information designating parameters for inserting the assets into the content. Replacement images, such as images of products, may be obtained via a network. The visual appearance of each replacement image may be modified using visual effects information so the inserted objects appear natural as if they were part of the original scene. | 02-13-2014 |
Patent application number | Description | Published |
20130242195 | SCHEME FOR DETERMINING THE LOCATIONS AND TIMING OF ADVERTISEMENTS AND OTHER INSERTIONS IN MEDIA - A method for use with content includes analyzing a sequence of frames of the content, determining whether an area exists in a scene depicted by the sequence of frames where additional content such as advertising can be inserted without obstructing activity in the scene, for any such area, determining an amount of time that the area is available when the sequence of frames is being played, and for any such area, determining a size of the area. A storage medium storing a computer program for causing a processor based system to execute these steps and an apparatus for use with content are also disclosed. | 09-19-2013 |
20140078312 | METHOD AND APPARATUS FOR TRACKING THREE-DIMENSIONAL MOVEMENTS OF AN OBJECT USING A DEPTH SENSING CAMERA - A controller ( | 03-20-2014 |
20140130084 | SCHEME FOR DETERMINING THE LOCATIONS AND TIMING OF ADVERTISEMENTS AND OTHER INSERTIONS IN MEDIA - A method for use with content includes analyzing a sequence of frames of the content, determining whether an area exists in a scene depicted by the sequence of frames where additional content such as advertising can be inserted without obstructing activity in the scene, for any such area, determining an amount of time that the area is available when the sequence of frames is being played, and for any such area, determining a size of the area. A storage medium storing a computer program for causing a processor based system to execute these steps and an apparatus for use with content are also disclosed. | 05-08-2014 |
20140156364 | SCHEME FOR DETERMINING THE LOCATIONS AND TIMING OF ADVERTISEMENTS AND OTHER INSERTIONS IN MEDIA - A non-transitory computer readable storage medium stores one or more computer programs adapted to cause a processor based system to execute steps that include analyzing an image, identifying one or more faces in the image using a face recognition technique, designating at least one of the identified faces collectively as a first area of interest, and determining whether an insertion area exists in the image where additional content can be inserted without obstructing the first area of interest. Another computer program is adapted to cause a processor based system to execute steps that include determining whether the insertion area can be divided into two or more regions based on color. Methods and processor based apparatuses that perform one or more of these steps are also disclosed. | 06-05-2014 |
20150025949 | SCHEME FOR DETERMINING THE LOCATIONS AND TIMING OF ADVERTISEMENTS AND OTHER INSERTIONS IN MEDIA - A non-transitory computer readable storage medium stores one or more computer programs adapted to cause a processor based system to execute steps that include analyzing an image, identifying one or more faces in the image using a face recognition technique, designating at least one of the identified faces collectively as a first area of interest, and determining whether an insertion area exists in the image where additional content can be inserted without obstructing the first area of interest. Another computer program is adapted to cause a processor based system to execute steps that include determining whether the insertion area can be divided into two or more regions based on color. Methods and processor based apparatuses that perform one or more of these steps are also disclosed. | 01-22-2015 |
20150051989 | ADVERTISEMENT SCHEME FOR USE WITH INTERACTIVE CONTENT - A method for use in advertising includes initiating playing of interactive content, suspending playing of the interactive content, displaying an advertisement, and resuming playing of the interactive content. A computer program product includes a medium embodying a computer program for causing a computer to perform these operations, and a system for use in advertising includes a display and a processing system configured to perform these operations. | 02-19-2015 |
Patent application number | Description | Published |
20080220867 | METHODS AND SYSTEMS FOR APPLYING GEARING EFFECTS TO ACTIONS BASED ON INPUT DATA - Methods and systems for interactive interfacing with a computer gaming system are provided. The method includes providing a controller, where the controller is configured to convey input data that is to be interpreted by the computer gaming system. The method includes identifying an action to be performed by the computer gaming system, and the action is mapped to the input data provided by the controller. Then, a gearing is applied between the action to be performed by the computer gaming system and the input data received from the controller. The gearing scales an adjustment to impact the action to be performed by the computer gaming system. The gearing can be set dynamically by the game, by the user, or can be preset or set by software, user configured, or in accordance with a gearing algorithm. | 09-11-2008 |
20080261693 | DETERMINATION OF CONTROLLER THREE-DIMENSIONAL LOCATION USING IMAGE ANALYSIS AND ULTRASONIC COMMUNICATION - Game interface tracks the position of one or more game controllers in 3-dimensional space using hybrid video capture and ultrasonic tracking system. The captured video information is used to identify a horizontal and vertical position for each controller within a capture area. The ultrasonic tracking system analyzes sound communications to determine the distances between the game system and each controller and to determine the distances among the controllers. The distances are then analyzed by the game interface to calculate the depths within the capture area for each controller. | 10-23-2008 |
20100033427 | Computer Image and Audio Processing of Intensity and Input Devices for Interfacing with a Computer Program - A method and system for determining an intensity value of an interaction with a computer program is described. The method and device includes capturing an image of a capture zone, identifying an input object in the image, identifying an initial value of a parameter of the input object, capturing a second image of the capture zone, and identifying a second value of the parameter of the input object. The parameter identifies one or more of a shape, color, or brightness of the input object and is affected by human manipulation of the input object. The extent of change in the parameter is calculated, which is the difference between the second value and the first value. An activity input is provided to the computer program, the activity input including an intensity value representing the extent of change of the parameter. A method for detecting an intensity value from sound generating input objects, and a computer video game are also described. | 02-11-2010 |
20110074669 | Illuminating Controller having an Inertial Sensor for Communicating with a Gaming System - A controller for use in interfacing with a computer game. The controller includes a handle having at least one button, and a spherically shaped object connected to only one end of the handle. The spherically shaped object is defined from a translucent plastic material. Further included as part of the controller is an inertial sensor or accelerometer. The accelerometer may, as defined herein, be part of an inertial sensor. The controller also has an illuminating means defined within the spherically shaped object. A circuit is provided for interpreting input data from the at least one button and the inertial sensor, and is configured for communicating data wirelessly. The circuit is further configured to interface with the illuminating means to trigger illumination of the spherically shaped object to switch from an un-illuminated color to an illuminated color. | 03-31-2011 |
20110077082 | Illuminating Controller for Interfacing with a Gaming System - A controller for use in interfacing with a computer game. The controller includes a handle having at least one button, and a spherically shaped object connected to only one end of the handle. The spherically shaped object is defined from a translucent plastic material. Further included as part of the controller is an illuminating means defined within the spherically shaped object. A circuit is also provided for interpreting input data from the at least one button and communicating data wirelessly. The circuit is further configured to interface with the illuminating means to trigger illumination of the spherically shaped object to switch from an un-illuminated color to an illuminated color. | 03-31-2011 |
20110294579 | Peripheral Device Having Light Emitting Objects for Interfacing With a Computer Gaming System Claim of Priority - A peripheral device for communicating with a computer gaming system having an image capture device associated therewith is provided. The image capture device is configured to capture image data of the peripheral device and the computer system is configured to exchange wireless communication data with the peripheral device. The peripheral device includes a body having a first location and a second location, where the first location is defined for a first light emitting object and the second location is defined for a second light emitting object. The first and second illuminating objects having a size that is identifiable in captured image data. The first location on the body is at a fixed predetermined distance from the second location. The peripheral device includes one or more buttons, and circuitry interfaced with the first and second light emitting objects. Also included is circuitry interfaced with a motion sensing device, and circuitry for the exchange of wireless communication data between the peripheral device and the computer gaming system. The wireless communication data includes data associated with the light emitting objects, the one or more buttons, and the motion sensing device. | 12-01-2011 |
20130002550 | DETERMINATION OF CONTROLLER THREE-DIMENSIONAL LOCATION USING IMAGE ANALYSIS AND ULTRASONIC COMMUNICATION - Methods, systems, and computer programs are presented for determining the location of a controller. One method includes an operation for capturing image data of a capture area in front of a display. Additionally, the method includes another operation for capturing sound data emitted by the controller in the capture area in front of the display. The two-dimensional location of the controller is calculated based on the captured image data, and the third dimensional location of the controller is calculated based on the captured sound data. | 01-03-2013 |
20130084981 | CONTROLLER FOR PROVIDING INPUTS TO CONTROL EXECUTION OF A PROGRAM WHEN INPUTS ARE COMBINED - A controller provides inputs to control execution of a program by combining controller input information and supplementary information utilizing a value of a first one of the controller input information or the supplementary input information as a modifying input to the game program for modifying a mapping or gearing of an input controlling a still active function activated in accordance with at least one of a second one of the controller input information or the supplementary input information or vice versa. It is emphasized that this abstract is provided to comply with the rules requiring an abstract that will allow a searcher or other reader to quickly ascertain the subject matter of the technical disclosure. It is submitted with the understanding that it will not be used to interpret or limit the scope or meaning of the claims. | 04-04-2013 |