Patent application number | Description | Published |
20090150215 | System and method for real-time management and optimization of off-line advertising campaigns - An improved method for managing advertising campaigns is provided. The method includes defining an advertising campaign, uploading a multi-media file of each member of the campaign; linking each of the multi-media files of the advertisements and associating the media files with a data capture template based on the media type; configuring the scheduling and promotion details for display of the media ad; associating survey questions with respondent incentives; calculating the present cost of the campaign; capturing consumer responses to individual members of the campaign; aggregating and analyzing the cumulative responses; making program adjustments to the type, location, and schedule for the campaign members based on these real-time results; and transmitting the revised campaign management instructions and adjusted media files to remote systems at the media channels thereby optimizing in real-time the overall ad campaign. A computer program product which incorporates this method increases effectiveness of managing advertising campaigns through all off-line media channels beyond conventional means. | 06-11-2009 |
20120179536 | SYSTEM AND METHOD FOR MANAGEMENT AND OPTIMIZATION OF OFF-LINE ADVERTISING CAMPAIGNS WITH A CONSUMER CALL TO ACTION - An improved method for managing advertising campaigns is provided. The method includes defining an advertising campaign, uploading a multi-media file of each member of the campaign; linking each of the multi-media files of the advertisements and associating the media files with a data capture template based on the media type; configuring the scheduling and promotion details for display of the media ad; associating survey questions with respondent incentives; calculating the present cost of the campaign; capturing consumer responses to individual members of the campaign; aggregating and analyzing the cumulative responses; making program adjustments to the type, location, and schedule for the campaign members based on these real-time results; and transmitting the revised campaign management instructions and adjusted media files to remote systems at the media channels thereby optimizing in real-time the overall ad campaign. | 07-12-2012 |
20140032275 | SYSTEM AND METHOD FOR IMPROVED APP DISTRIBUTION - The system provides a method and apparatus for improving the adoption of apps. The system provides a method of allowing a downloadable App to be associated with a distributed offer such as a daily deal The offer is distributed to a plurality of publishers but each publisher includes the App download capability with the offer so that any consumer who purchases the offer must download the App as part of the transaction. The system provides metadata and tags for each publisher and publishing platform so allocation of compensation can be accurately made based on from which platform the App was downloaded. The system increases the exposure of the App to a greater number of customers than would otherwise be possible. | 01-30-2014 |
20140081739 | SYSTEM AND METHOD FOR ADVERTISING ANALYTICS - The system provides a method and apparatus for providing analytics to determine accountability of offers and ads. The system provides real time analysis of advertising effectiveness and permits modification of ad campaigns during the life of the campaign. The system also determines success and performance of an ad campaign on a per platform basis. The system includes an analystics engine that receives response data to an offer, along with metadata and metrics associated with the offer. The analytics engine utilizes historical data associated with a specific product, category of product, geographical area, temporal data, demographic data, platform of publishing, platform of response, and the like, along with response data from consumers during a campaign to determine the effectiveness of both online and offline advertising. The system allows the pricing of ads to be determined and to determine the value on a response platform basis. | 03-20-2014 |
20140164096 | SYSTEM AND METHOD FOR SYNDICATION NETWORK FOR CUSTOMER ACQUISITION AND MANAGEMENT OF SHARED OFFERS - The system provides a method and apparatus for a syndication network of publishers to share advertising and customer acquisition strategies. In one embodiment, the system allows the sharing of promotions, such as a daily deal, among publishers, with the ability to accurately track the allocation of compensation related to the daily deal using the system. In addition, the system allows for the acquisition of customers in the syndication network. A dashboard provides the ability to automate decision making, deal acquisition and deployment, accounting, and the definition of filters to maximize customer acquisition. | 06-12-2014 |
20140164110 | SYSTEM AND METHOD FOR MEDIA SPEND ATTACHED TO NETWORK OFFERS - The system provides a method and apparatus for attaching media spend to an offer to be published by one or more publishers. In one embodiment the system allows an offering publisher to attach media spend to an offer that is available to one or more receiving publishers, such as through a syndicate network. The attached media spend may include an agreement to buy advertising space on the publishing platform of a receiving publisher. In one embodiment, the attached media spend may allow a receiving publisher to have the right to advertising space on the publishing platform of the offering publisher. In one embodiment, the attached media spend is a combination of an offer to buy space of a receiving publisher and to provide space to the receiving publisher on the publishing platform of the offering publisher. | 06-12-2014 |
20160070926 | METHOD AND APPARATUS FOR VARIABLE AND FEE BASED CONTENT RIGHTS AND PERMISSIONS - The system provides a method and apparatus for defining rights and permissions for content that allows for subsequent modification of creator owned content, but restricted to permissions and changes associated with the content. The permissions may be one or more from a plurality of possible modifications, time periods, distribution rights, and the like, and include a fee associated with the right to modify. In one embodiment content is accessed via a dynamic link, and the dynamic link includes rules, controls, and restrictions that limit the ability to modify the content to an agreed upon number and type of changes. | 03-10-2016 |
20160080390 | METHOD AND APPARATUS FOR NETWORK CONTROLLED TICKET ACCESS - The system provides a method and apparatus for providing controlled access to events, premises, transportation, and the like. In one embodiment, the system provides a ticket that is tied to a user and/or a device. The ticket in one embodiment comprises a dynamic link whose privileges and permissions can be controlled by a system controller so that use, re-use, and re-sale of the ticket can be controlled by the issuer and not by a purchaser or user. The system in one embodiment uses a reader/scanner associated with a controlled entrance that can receive tickets via scanning or some other form of electronic communication. In one embodiment, the system uses radio signals, such as Wi-Fi, Bluetooth, NFC (Near Field Communication) from a mobile device to determine if access should be granted. | 03-17-2016 |