Patent application number | Description | Published |
20090070413 | Displaying Content on a Mobile Device - A method for facilitating the rendering of a web page on a mobile device includes providing an enhanced DOM tree for the web page that includes web page components and their display coordinates. A rule set is applied to the DOM tree, thereby selecting components for display on the mobile device. A mobile-device-specific version of the source code is generated based on the selected components. | 03-12-2009 |
20100228625 | WIRELESS NETWORK USER TRACKING - Requests for WAP-enabled content from mobile subscribers may be assigned to a particular subscriber based on a degree of match between hashed request attribute groupings. Targeted contend and/or advertising may be directed at the subscribers based on identifying common requests assigned to the same subscriber. | 09-09-2010 |
20110295628 | AUDIENCE TARGETING BASED ON PERFORMANCE HISTORY OF INVITATIONAL CONTENT - Systems and methods are provided for audience targeting based on a performance history of invitational content from secondary content providers, such as advertisements. In operation, responsive to request from a user for content package, a queue of available invitational content is retrieved. Thereafter, based at least on a performance history of the available invitational content in the queue, a context of the primary content, and a performance history of invitational content previously presented to other users, the queue can be at least partially reordered to provide an adjusted queue. The invitational content for the content package can then be selected based on the adjusted queue. | 12-01-2011 |
20110295679 | PRESENTING CONTENT PACKAGES BASED ON AUDIENCE EXCLUSION - The present technology maintains a profile for each user known to a content delivery system and selectively excludes delivery of certain content to some users based on past performance. The user profile includes a listing of all completed conversion actions associated with the invitational content presented to the user. When presented with a request for invitational content, the system identifies the set of all possible invitational content for the given context. Based on the user profile, the system removes from the set all invitational content for which the user has completed the associated conversion action to create a user-specific set of invitational content. The system selects an invitational content from the user-specific set of invitational content to include in the content package presented to the user. | 12-01-2011 |
20110295723 | ADVERTISEMENT INVENTORY MANAGEMENT - Systems and methods are provided for automating booking and pricing of inventory atoms are provided, where each atom defines a granular traffic target in a k-dimensional booking space. In operation, a content delivery system receives a request for an inventory slot, consisting of at least some segment characteristics and a cost objective. In response to this request, the content delivery system retrieves availability for each atom in the target inventory slot from an inventory atom database. Additionally, a pricing for each atom in the request inventory slot is also obtained. Thereafter, the content delivery system will assemble a proposed inventory slot for the advertiser that includes the atoms that meet the advertiser's cost objective and the total cost for the proposed inventory slot. If accepted, the atom inventory database can be updated to reflect the new unavailability of the atoms in the proposed database. | 12-01-2011 |
20110295846 | PREDICTING CONTENT AND CONTEXT PERFORMANCE BASED ON PERFORMANCE HISTORY OF USERS - Systems and methods are provided for selecting contexts for new invitational content and invitational content for new contexts. In particular, a performance history of delivered invitational content in known contexts is combined with similarity measures for the delivered invitational content, with respect to a new invitational content, to generate a list of potential contexts for the new invitational content. Similarly, a performance history of in known contexts with delivered invitational content can combined with similarity measures for known contexts, with respect to a new context, to generate a list of potential content for the new context. Further, a combination of these methods can be used to pair new invitational content with new contexts. | 12-01-2011 |
20110295997 | PRESENTING CONTENT PACKAGES BASED ON AUDIENCE RETARGETING - A present technology intelligently retargets invitational content to a user by maintaining a user profile that includes data descriptive of the user's interaction with invitational content previously presented to the user and making decisions regarding retargeting based on an analysis of the user profile. The information in the user profile is not limited to whether or not the user completed a conversion action associated with invitational content presented. Rather, the profile is expanded to include such information as where on the conversion continuum the user abandoned the process and details of how the invitational content was presented to the user, e.g. colors used, situation, and message. When presented with a request for invitational content, the system uses the profile information to influence which content is selected and how it is presented to the user. This enables the system to re-present invitational content in a form and/or situation where the user is more likely to complete the conversion action. | 12-01-2011 |
20110307385 | CONTENT CONVERSION TRACKING - The present technology allows reliable and accurate tracking of conversions of invitational content by storing token identifying items of invitational content presented to the user within a cookie jar of a local occurrence of an online-store application. When a purchase or download is made from the online store, the cookies are sent to the online store, which can match the purchase or download with the tokens. Thus, conversions can be tracked as they are completed. | 12-15-2011 |
20140337716 | DISPLAYING CONTENT ON A MOBILE DEVICE - A method for facilitating the rendering of a web page on a mobile device includes providing an enhanced DOM tree for the web page that includes web page components and their display coordinates. A rule set is applied to the DOM tree, thereby selecting components for display on the mobile device. A mobile-device-specific version of the source code is generated based on the selected components. | 11-13-2014 |