Patent application number | Description | Published |
20120203831 | Sponsored Stories Unit Creation from Organic Activity Stream - Methods, apparatuses and systems directed to sponsored story generation from an organic activity stream in a social networking site. A user wishing to promote an entry from an organic activity stream may, using a sponsor user interface, specify the types of stories to promote to a portion of the home page displayed to a member of a social network. | 08-09-2012 |
20120233009 | Endorsement Subscriptions for Sponsored Stories - Methods, apparatuses and systems directed to subscribing to a service for generating and delivering sponsored stories from an organic activity stream in a social networking site. A proxy bidder may aggressively proxy bid for the delivery of the sponsored stories based on a pacing algorithm and feedback loop monitoring the delivery level of sponsored stories. | 09-13-2012 |
20120239750 | Sponsored-Stories-Unit Creation from Organic Activity Stream - In one embodiment, a method includes receiving sponsor specifications designating story characteristics; monitoring an organic activity stream for entries matching the story characteristics; and, in response to identifying an entry as matching the story characteristics, providing for display the entry in a predetermined area of a web page. | 09-20-2012 |
20120246232 | Sponsored-Stories-Unit Creation from Organic Activity Stream - In one embodiment, a method includes receiving a bid to display in a predetermined area of a web page an organic-activity-stream entry matching particular story characteristics. The bid includes a bid amount and one or more targeting criteria. The method includes, n response to identifying an organic-activity-stream entry as matching the story characteristics, providing for display the organic-activity-stream entry in a predetermined area of a web page based at least in part on the bid amount and targeting criteria. | 09-27-2012 |
20130014030 | Sponsored-Stories-Unit Creation from Organic Activity Stream - In one embodiment, a method includes receiving a first selection of an entity associated with a user of a social-networking system; receiving a second selection of a type of user interaction with the entity; and providing the first and second selections for use in a sponsored-story specification. The use of the first and second selections in the sponsored-story specification facilitate entries in an organic activity stream of the social-networking system that match the sponsored-story specification being provided for display in pre-determined areas of web pages. | 01-10-2013 |
20130085858 | TARGETING ADVERTISEMENTS BASED ON USER INTERACTIONS - In a social networking system, users may perform different types of actions with respect to objects (e.g., for a song, a user can buy, listen to, recommend, or like the song). Objects on the social networking system may include object properties (e.g., for a song, an artist, genre, and album are the song's object properties). Each type of action performed on a type of object may be aggregated in a different way. Actions may be performed on objects by users through the social networking system, a third-party application installed on the social networking system, and systems external to the social networking system. An advertiser may specify targeting criteria based on multiple different action types and aggregations of an action with respect to a particular object. Users may be categorized based on their interactions with objects having a common element. Ads may then be targeted to the categorized users. | 04-04-2013 |
20130085859 | Targeting Advertisements Based on User Interactions - In a social networking system, users may perform different types of actions with respect to objects (e.g., for a song, a user can buy, listen to, recommend, or like the song). Objects on the social networking system may include object properties (e.g., for a song, an artist, genre, and album are the song's object properties). Each type of action performed on a type of object may be aggregated in a different way. Actions may be performed on objects by users through the social networking system, a third-party application installed on the social networking system, and systems external to the social networking system. An advertiser may specify targeting criteria based on multiple different action types and aggregations of an action with respect to a particular object. Users may be categorized based on their interactions with objects having a common element. Ads may then be targeted to the categorized users. | 04-04-2013 |
20130159403 | Sponsored Stories Unit Creation from Organic Activity Stream - Methods, apparatuses and systems directed to sponsored story generation from an organic activity stream in a social networking site. A user wishing to promote an entry from an organic activity stream may, using a sponsor user interface, specify the types of stories to promote to a portion of the home page displayed to a member of a social network. | 06-20-2013 |
20130218962 | SPONSORED-STORIES-UNIT CREATION FROM ORGANIC ACTIVITY STREAM - In one embodiment, a method includes receiving sponsor specifications designating story characteristics; monitoring an organic activity stream for entries matching the story characteristics; and, in response to identifying an entry as matching the story characteristics, providing for display the entry in a predetermined area of a web page. | 08-22-2013 |
20130246940 | Sponsored-Stories-Unit Creation from Organic Activity Stream - In one embodiment, a method includes receiving a first selection of an entity associated with a user of a social-networking system; receiving a second selection of a type of user interaction with the entity; and providing the first and second selections for use in a sponsored-story specification. The use of the first and second selections in the sponsored-story specification facilitate entries in an organic activity stream of the social-networking system that match the sponsored-story specification being provided for display in pre-determined areas of web pages. | 09-19-2013 |
20130297702 | SPONSORED-STORIES-UNIT CREATION FROM ORGANIC ACTIVITY STREAM - A method includes receiving sponsor specifications designating story characteristics, monitoring an organic activity stream for entries matching the story characteristics, and, in response to identifying an entry as matching the story characteristics, providing for display the entry in a predetermined area of a web page. | 11-07-2013 |
20140006173 | INTERFACE FOR SPONSORING STORIES WITHIN A SOCIAL NETWORKING SYSTEM | 01-02-2014 |
20140006501 | SPONSORED STORIES APPLICATION PROGRAMMING INTERFACE (API) | 01-02-2014 |
20140040042 | MONITORING ACTIVITY STREAM FOR SPONSORED STORY CREATION - A method includes monitoring an activity stream to identify actions that match stored sponsored story specifications, for providing one or more sponsored stories to a viewing user. The sponsored story specifications include a visual specification for the sponsored story, and matched sponsored stories are ranked for a viewing user. Users can set privacy preferences related to sponsored stories. The ranking and privacy settings contribute to which sponsored stories are provided for display to the viewing user. | 02-06-2014 |
20140052780 | Sponsored Stories Unit Creation from Organic Activity Stream - Methods, apparatuses and systems directed to sponsored story generation from an organic activity stream in a social networking site. A user wishing to promote an entry from an organic activity stream may, using a sponsor user interface, specify the types of stories to promote to a portion of the home page displayed to a member of a social network. | 02-20-2014 |
20140089400 | INFERRING TARGET CLUSTERS BASED ON SOCIAL CONNECTIONS - A seed cluster comprising a group of users who share a particular attribute and/or affiliation is determined by a social networking system. For each user of the seed cluster, other users and/or entities connected to the user in the social networking system are retrieved. For each retrieved other user or entity, the social networking system may determine whether the other user or entity exhibits the attribute or affiliation based on a random walk algorithm. A resulting targeting cluster of users and/or entities may be used for targeting advertisements targeting to members. A social networking system may also infer an affiliation for a user based on the user's interaction with a page, application, or entity where other users who interacted with the same page, application, or entity have the same affiliation. | 03-27-2014 |
20140108965 | SPONSORED STORY SHARING USER INTERFACE - A method includes monitoring an activity stream to identify actions that match stored sponsored story specifications, for providing one or more sponsored stories to a viewing user. The sponsored story specifications include a visual specification for the sponsored story, and matched sponsored stories are ranked for a viewing user. Users can set privacy preferences related to sponsored stories. The ranking and privacy settings contribute to which sponsored stories are provided for display to the viewing user. | 04-17-2014 |
20140115500 | SPONSORED STORY USER INTERFACE - A method includes monitoring an activity stream to identify actions that match stored sponsored story specifications, for providing one or more sponsored stories to a viewing user. The sponsored story specifications include a visual specification for the sponsored story, and matched sponsored stories are ranked for a viewing user. Users can set privacy preferences related to sponsored stories. The ranking and privacy settings contribute to which sponsored stories are provided for display to the viewing user. | 04-24-2014 |
20140122249 | SPONSORED STORY CREATION USING INFERENTIAL TARGETING - A method includes monitoring an activity stream to identify actions that match stored sponsored story specifications, for providing one or more sponsored stories to a viewing user. The sponsored story specifications include a visual specification for the sponsored story, and matched sponsored stories are ranked for a viewing user. Users can set privacy preferences related to sponsored stories. The ranking and privacy settings contribute to which sponsored stories are provided for display to the viewing user. | 05-01-2014 |
20140123034 | SPONSORED STORY CREATION USER INTERFACE - A method includes monitoring an activity stream to identify actions that match stored sponsored story specifications, for providing one or more sponsored stories to a viewing user. The sponsored story specifications include a visual specification for the sponsored story, and matched sponsored stories are ranked for a viewing user. Users can set privacy preferences related to sponsored stories. The ranking and privacy settings contribute to which sponsored stories are provided for display to the viewing user. | 05-01-2014 |
20140337142 | Sponsored Stories Application Programming Interface (API) - To provide a sponsored story unit, the social networking system receives a story request from an advertiser. The story request specifies properties of content used to generate the sponsored story. When the social networking system stores an object or an action performed on an object, properties associated with, and describing, the object or the action are also stored. For example, properties of an object include an object type, an object identifier, metadata describing the object or other suitable information. The social networking system identifies actions or objects associated with users connected to a viewing user having one or more properties included in a story request. A sponsored story is generated from the identified actions or objects and presented to a viewing user. | 11-13-2014 |
20140365565 | SPONSORED STORIES APPLICATION PROGRAMMING INTERFACE (API) - To provide a sponsored story unit, the social networking system receives a story request from an advertiser. The story request specifies properties of content used to generate the sponsored story. When the social networking system stores an object or an action performed on an object, properties associated with, and describing, the object or the action are also stored. For example, properties of an object include an object type, an object identifier, metadata describing the object or other suitable information. The social networking system identifies actions or objects associated with users connected to a viewing user having one or more properties included in a story request. A sponsored story is generated from the identified actions or objects and presented to a viewing user. | 12-11-2014 |