Patent application number | Description | Published |
20090144797 | Method and Apparatus for Delivering SDV Programming With Multiple Advertisements - A set top terminal is provided that includes a receiver/tuner for receiving (i) switched digital video (SDV) programs over a broadband access network, at least one of the SDV programs including a primary advertisement and (ii) a plurality of alternative advertisements that are each substitutable for the primary advertisement. The set top terminal also includes a processor operationally associated with the receiver/tuner. The processor is configured to selectively cause a first of the alternative advertisements to be rendered instead of the primary advertisement when the first alternative advertisement better matches a prescribed condition than the primary advertisement. | 06-04-2009 |
20110078002 | ALTERNATIVE ADVERTISEMENT PLACEMENT IN RECORDED CONTENT STREAMS - A set top box includes a tuner for receiving a switched digital video (SDV) stream from an SDV source, in which the SDV stream contains content and a default advertisement. The set top box also includes a memory for storing the SDV stream and a controller for generating and outputting an ad catalog to at least one of an ad server and an SDV manager, in which the ad catalog contains information useable by the ad server in identifying one or more alternative advertisements to be played by the set top box during play of the SDV stream in place of the default advertisement, and in which the controller is configured to receive the one or more alternative advertisements and to replace the default advertisement in the SDV stream. | 03-31-2011 |
20120144420 | TARGETED ADVERTISEMENT DISTRIBUTION IN AN SDV ENVIRONMENT - A system and method for distributing targeted advertisements in a switched digital video system. The method monitors a content stream associated with a channel selected by a subscriber, where the content stream includes an advertisement segment having a start time and an end time, and an advertisement replacement opportunity inserted in the content stream. The method detects the advertisement replacement opportunity at a detection time that is prior to the start time of the advertisement segment, and sends a request to select an advertisement replacement for the advertisement segment, thereby broadcasting a service associated with the advertisement replacement prior to the start time for the advertisement segment. The method receives tune data to identify an advertisement replacement stream associated with the advertisement replacement, and tunes to the advertisement replacement at the start time for the advertisement segment. | 06-07-2012 |
20120151532 | SDV QUICK TUNE ALGORITHM - A switched digital video (SDV) system and method that provides a seamless transition when tuning a set-top box from a first SDV service to a second SDV service. The method detects a set up service trigger in a content stream before a tune request time to transition the content stream from the first SDV service to the second SDV service, and sends a request to set up the second SDV service at a time before the tune request time, where a time difference between the time and the tune request time is greater than a service set up time for the second SDV service. The method detects a tune request in the content stream for the second SDV service, sends a service select request to tune to the second SDV service, and receives the second SDV service at the tune request time. | 06-14-2012 |
20130016182 | COMMUNICATING AND PROCESSING 3D VIDEOAANM Booth; Robert C.AACI IvylandAAST PAAACO USAAGP Booth; Robert C. Ivyland PA USAANM Bhat; Dinkar N.AACI PrincetonAAST NJAACO USAAGP Bhat; Dinkar N. Princeton NJ USAANM Leary; Patrick J.AACI HorshamAAST PAAACO USAAGP Leary; Patrick J. Horsham PA US - There is a communicating of 3D video having associated metadata. The communicating may involve devices and includes receiving a first video bitstream with the 3D video encoded in a first format, receiving the associated metadata. The communicating also includes forming a protocol message, utilizing a processor, including the associated metadata. The communicating also includes transmitting a second video bitstream with the 3D video encoded in a second format and transmitting the protocol message separate from the second video bitstream. The protocol message includes data fields holding processing data, based on the associated metadata, describing the rendering of the 3D video. The processing data is operable to be read and utilized to direct a client device to process the 3D video extracted from a video bitstream and present the 3D video on a display. Also, there is a processing of the 3D video. The processing utilizes the protocol message. | 01-17-2013 |
20130174238 | MECHANISM TO DETERMINE SOURCE DEVICE SERVICE TIER BASED ON THE VERSION OF THE HDCP KEY - A source device and method for authenticating a sink device. The source device and method include detecting when the sink device connects to a communication interface and in response to detecting a connected sink device, activating a sink device authentication protocol which authenticates whether the connected sink device is an approved sink device for connecting via the communication interface. The source device determines a level of authentication of the connected sink device from among a first-level authentication and a second-level authentication based on first and second authentication components, respectively derived from different master keys, which affects the type of content provided to the sink device. Responsive to the level of authentication provided through the connected sink device, modifying the content transmitted to the connected sink device, and preventing transfer of any content from the source device to the sink device in response to the sink device not being authenticated. | 07-04-2013 |
20140279047 | ENHANCING TARGETED ADVERTISING IN A HOME NETWORK GATEWAY DEVICE - Advanced set top devices are beginning to merge with home network gateway devices and will soon become the major single entry point into the home. A growing trend and implementation of home gateways is to provide a centralized data entrance point to end user home. Behavioral information may be compiled from each individual device in the home network, and the home network gateway device determines advertisements to insert specifically to each device based on the entirety of the behavioral information compiled from within the home network. The advertisements provided to individual users within the home network may be determined by the home network gateway device, transparent to entities outside the home network. For example, a headend that delivers content to a home network may not know how many devices are connected to a home network gateway device, the type of devices connected, or which devices are receiving content. | 09-18-2014 |
20140282775 | SYSTEM AND METHOD FOR DELIVERING 3DTV CONTENT TO VARIETY OF RECEIVERS - An internet protocol multicast provider is disclosed, which includes a bootstrap code component, a transcoder generator component, a content module and a packetizing module. The bootstrap code component can generate a bootstrap code. The transcoder generator component can generate a transcoder module. The content module can generate content in a first format. The packetizing module can generate internet protocol multicast packets, based on the bootstrap code, the transcoder module and the content. The bootstrap code can determine a second format for which an internet protocol multicast receiver can decode and render the content. The transcoder module can instruct the internet protocol multicast receiver to play the content when the first format is the second format. The transcoder module can instruct the internet protocol multicast receiver to transcode the content from the first format to the second format when the first format is not the second format. | 09-18-2014 |