Patent application number | Description | Published |
20090012853 | INFERRING LEGITIMACY OF ADVERTISEMENT CALLS - There are methods and apparatus, including computer program products, for receiving advertisement calls at a first computing system from a second computing system, the first computing system and a second computing system being in electronic communication through a network, each advertisement call being defined by one or more variable-value pairs; extracting data from the advertisement calls, the extracted data including at least two sets of variable/value pairs, the first set of variable/value pairs including variable/value pairs of a first variable type, and the second set of variable/value pairs including variable/value pairs of a second variable type; and performing one or more tests on the extracted data to infer a legitimacy of at least a first subset of the advertisement calls. | 01-08-2009 |
20090013031 | INFERRING LEGITIMACY OF WEB-BASED RESOURCE REQUESTS - There are methods and apparatus, including computer program products, for receiving web-based resource requests at a first computing system from a second computing system, the first computing system and a second computing system being in electronic communication through a network, each web-based resource request being defined by one or more variable-value pairs; extracting data from the web-based resource requests, the extracted data including a set of variable/value pairs that is associated with a first subset of the web-based resource requests, the set of variable/value pairs including values that have been assigned to a uniform resource locator (URL) variable; and examining the extracted data to infer a web user agent type that is a source of the first subset of the web-based resource requests | 01-08-2009 |
20100262498 | Advertising Platform Transaction Management - A computer-implemented method includes generating, using a transaction management computing subsystem of an advertising platform, a set of primary bid requests responsive to receipt of an advertising call. Each primary bid request includes information sufficient to characterize an impression consumer and information sufficient to characterize each of one or more impressions identified in the advertising call. The method also includes sending the set of primary bid requests from the transaction management computing subsystem to a first set of decisioning computing subsystems of the advertising platform. Each decisioning computing subsystem of the first set being operable to generate a bid response based on the information included in a primary bid request. The method further includes selecting, using the transaction management computing subsystem, a first bid response from among the bid responses generated by the first set of decisioning computing subsystems; and taking, by the transaction management computing subsystem, an action on the first bid response. | 10-14-2010 |
20100268603 | ADVERTISING PLATFORM USER DATA STORE MANAGEMENT - A computer-implemented method includes receiving, at a transaction management computing subsystem of an advertising platform, a call for an advertisement creative to be served to an impression consumer; generating, using the transaction management computing subsystem, a set of bid requests, at least two bid requests of the set including respective subsets of user data store information associated with the impression consumer; and sending, by the transaction management computing subsystem, the set of bid requests to a set of bidding computing subsystems, each bidding computing subsystems being operable to generate a bid response based on the information included in its bid request. | 10-21-2010 |
20100268609 | Advertising Platform Creative Approval - A system that provides an advertising platform includes a creative auditing computing subsystem including a processor that is coupled to computer readable media having computer readable instructions recorded thereon, wherein the processor is operable to execute the computer readable instructions to enable impression seller members to review and approve creatives to be served on impression inventory associated with respective impression seller members. | 10-21-2010 |
20120310729 | TARGETED LEARNING IN ONLINE ADVERTISING AUCTION EXCHANGES - A method of placing a bid in an auction for digital advertisement space in an online advertising platform includes determining whether a threshold for optimized bidding has been met, and, upon determining that the threshold has been met, formulating, based at least in part on actual success event data, an optimized value as the bid. If the threshold has not been met, a learn value is formulated as the bid. Formulating the learn value includes receiving a desired payment value for obtaining a success event, calculating a ratio of actual and projected success events to actual and projected impressions to obtain a conversion rate, and applying the conversion rate to the desired payment value to determine the bid value. The bid is then submitted to the digital advertisement space auction. | 12-06-2012 |
Patent application number | Description | Published |
20100101676 | Composite Tubing - The present disclosure is directed to embodiments of composite tubing having properties tailored to meet a wide variety of environmental and working conditions. Composite tubes disclosed herein may include one or more of the following layers: a internal liner, a composite layer, a thermal insulation layer, a crush resistant layer, a permeation barrier, buoyancy control layer, a pressure barrier layer, and a wear resistant layer. Grooves may be provided in one or more layers of the composite tube to provide increased axial permeability to the composite tube. A venting system, including vent paths, may be provided in the composite tube to vent fluid that may become trapped within the wall of the composite tube. | 04-29-2010 |
20100212769 | COMPOSITE SPOOLABLE TUBE - A spoolable composite tube capable of being spooled onto a reel for storage and for use in oil field applications. The spoolable tube exhibits unique anistropic characteristics that provide improved burst and collapse pressures, increased tensile strength, compression strength, and load carrying capacity, while still remaining sufficiently bendable to be spooled onto a reel in an open bore configuration. The spoolable composite tube can include an inner liner, an interface layer, fiber composite layers, a pressure barrier layer, and an outer protective layer. The fiber composite layers can have a unique triaxial braid structure. | 08-26-2010 |
20120155813 | Composite Spoolable Tube - A spoolable composite tube capable of being spooled onto a reel for storage and for use in oil field applications. The spoolable tube exhibits unique anistropic characteristics that provide improved burst and collapse pressures, increased tensile strength, compression strength, and load carrying capacity, while still remaining sufficiently bendable to be spooled onto a reel in an open bore configuration. The spoolable composite tube can include an inner liner, an interface layer, fiber composite layers, a pressure barrier layer, and an outer protective layer. The fiber composite layers can have a unique triaxial braid structure. | 06-21-2012 |