Patent application number | Description | Published |
20080275757 | Metric Conversion for Online Advertising - Methods, systems and computer program products for estimating a CPC bid (eCPC) as a function of a target CPA bid based on predictive data (e.g., predicted conversion rate) have been described. The eCPC parameter can be used to develop a model that could be used to charge advertisers on a CPA basis while crediting publishers on a CPC basis. | 11-06-2008 |
20090112685 | USER GENERATED ADVERTISING - Methods, systems, and apparatus, including computer program products, in which an selections can be received, the selections including a content item (or items) and a creative item (or items) from a user. The advertisement creation engine can use the content item(s) and the creative item(s) to generate an advertisement. The advertisement can be distributed to a community (e.g., other users). | 04-30-2009 |
20120130803 | Secure and Extensible Pay Per Action Online Advertising - Systems and methods are provided to allow advertisers to make ads available to publishers through an advertising system. The advertising system provides tamper proof tracking of conversion activity between publishers and advertisers. Further, advertisers can define plural different conversions to be associated with a single ad click through. | 05-24-2012 |
20120310735 | CONTENT REQUESTS FOR AN ENVIRONMENT - Advertisements are selected from a plurality of advertisements and associated with an advertisement environment in a document. Document advertisement request code that is configured to issue an advertisement request for one of the selected advertisements for presentation in the advertisement environment is stored in the document. | 12-06-2012 |
20140258005 | PUBLISHER PREFERENCE SYSTEM FOR CONTENT SELECTION - Advertisements are selected from a plurality of advertisements and associated with an advertisement environment in a document. Document advertisement request code that is configured to issue an advertisement request for one of the selected advertisements for presentation in the advertisement environment is stored in the document. | 09-11-2014 |
Patent application number | Description | Published |
20090292605 | DETERMINING COMPLEMENTARY PRODUCT CONTENT FROM PRIMARY PRODUCT DOCUMENT INFORMATION AND PROVIDING SUCH COMPLEMENTARY PRODUCT CONTENT IN ASSOCIATION WITH THE PRIMARY PRODUCT DOCUMENT, IN AN ONLINE ENVIRONMENT - When purchasing a product or service from an online merchant (“first merchant”), e-commerce consumers might want to purchase a complementary product and/or service not offered by the first merchant. Such consumers are provided with an opportunity to purchase or otherwise learn about such complementary products and/or services, and secondary merchants are provided with the opportunity to sell or market such complimentary products and/or services in a way that would not jeopardize the first merchant's sale, and indeed, in a way that might provide a benefit to the first merchant. | 11-26-2009 |
20110071897 | DETERMINING COMPLEMENTARY PRODUCT CONTENT FROM PRIMARY PRODUCT DOCUMENT INFORMATION AND PROVIDING SUCH COMPLEMENTARY PRODUCT CONTENT IN ASSOCIATION WITH THE PRIMARY PRODUCT DOCUMENT, IN AN ONLINE ENVIRONMENT - When purchasing a product or service from an online merchant (“first merchant”), e-commerce consumers might want to purchase a complementary product and/or service not offered by the first merchant. Such consumers are provided with an opportunity to purchase or otherwise learn about such complementary products and/or services, and secondary merchants are provided with the opportunity to sell or market such complimentary products and/or services in a way that would not jeopardize the first merchant's sale, and indeed, in a way that might provide a benefit to the first merchant. | 03-24-2011 |
20120239534 | DETERMINING COMPLEMENTARY PRODUCT CONTENT FROM PRIMARY PRODUCT DOCUMENT INFORMATION AND PROVIDING SUCH COMPLEMENTARY PRODUCT CONTENT IN ASSOCIATION WITH THE PRIMARY PRODUCT DOCUMENT, IN AN ONLINE ENVIRONMENT - When purchasing a product or service from an online merchant (“first merchant”), e-commerce consumers might want to purchase a complementary product and/or service not offered by the first merchant. Such consumers are provided with an opportunity to purchase or otherwise learn about such complementary products and/or services, and secondary merchants are provided with the opportunity to sell or market such complimentary products and/or services in a way that would not jeopardize the first merchant's sale, and indeed, in a way that might provide a benefit to the first merchant. | 09-20-2012 |