Hanssens
Dominique Hanssens, Santa Monica, CA US
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20130035975 | CROSS-MEDIA ATTRIBUTION MODEL FOR ALLOCATION OF MARKETING RESOURCES - A software facility that analyzes consumer interactions with one or more marketing campaigns and the results of those interactions to generate a cross-media or cross-channel attribution model representing the true impact of marketing resource allocation decisions is provided. The facility collects, from a plurality of sources, information representing consumer interactions with marketing campaigns and any results of those interactions. The facility aggregates the information to assess or determine the behavior of consumers with respect to different marketing campaigns and marketing channels. The facility analyzes the information according to varying depths or levels of channel granularity to generate models representative of the true impact of resources allocated to each channel or sub-channel on the performance or effectiveness of the marketing campaign. The facility or other processes may use the generated models to inform future marketing resource allocation decisions. | 02-07-2013 |
20130332223 | AUTOMATED SPECIFICATION, ESTIMATION, DISCOVERY OF CAUSAL DRIVERS AND MARKET RESPONSE ELASTICITIES OR LIFT FACTORS - In some embodiments, a software facility performs a method of automated specification of models, estimation of elasticities, and discovery of drivers using the framework(s) discussed elsewhere herein is provided. The facility first obtains the client, business, and/or brand goals in terms of profit optimization, volume or revenue goals, acquisition of new customers, retention of customers, share of wallet and upsell. In conjunction with these goals, the facility obtains cross-section meta-data related to the planning time horizon, markets, geographies, channels of trade and customer segments. In combination, the goals and meta-data define the structure of the data stack and the number of demand generation equations that are needed. | 12-12-2013 |
Dominique Hanssens US
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20150356572 | AUTOMATICALLY PRESCRIBING TOTAL BUDGET FOR MARKETING AND SALES RESOURCES AND ALLOCATION ACROSS SPENDING CATEGORIES - A facility for automatically prescribing, for a distinguished offering, an allocation of resources to a total marketing budget and/or individual marketing activities is described. | 12-10-2015 |
Patrick Hanssens, Gavere BE
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20110308677 | Vehicle Tyre - An elastic vehicle tire with a cavity ( | 12-22-2011 |
Sophie Hanssens, Chastre BE
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20110300085 | Home And Personal Care Compositions - The present invention relates to home and personal care compositions comprising a silicone oil-in-water emulsion stabilized by a protein or peptide and at least one home and/or personal care ingredient. Such compositions tend to provide desirable characteristics for the care and conditioning of hair, skin and fabric. | 12-08-2011 |
20120107256 | Personal Care Emulsions Comprising Waxy Materials And Organopolysiloxanes - The invention provides an aqueous emulsion for use in a personal care, health care or household care composition. This emulsion comprises at least 1% by weight of a waxy material having a melting point of at least 10.5° C. and at least 1% by weight of an organopolysiloxane which is not miscible with the waxy material. The emulsion also contains an oil having a melting point below 10° C., the oil being miscible with the waxy material when melted and being present in a weight ratio of oil to waxy material in the range 5:95 to 95:5. This permits to obtain stable emulsion at low temperature. | 05-03-2012 |
20140093547 | Emulsion Polymerisation Method - The invention relates to a method for the production of silicone in water emulsions by emulsion polymerisation. The emulsion contains particles of an organopolysiloxane polymer having an average particle diameter of less than 1 μm. The method comprises: —combining a silanol end-blocked organosiloxane starting polymer, water, and a surfactant; said starting polymer having a viscosity of at least 2 Pa·s preferably at least 2.5 Pa·s preferably at least 3.5 Pa·s preferably at least 4 Pa·s and up to 150 Pa·s; —emulsifying the starting polymer by agitating or shearing the ingredients; —polymerizing the starting polymer to form a longer chain silanol end-blocked organopolysiloxane polymer; wherein at least a portion of said polymerising step is performed at a temperature of less than or equal to 16° C. preferably less than or equal to 15° C. | 04-03-2014 |
20140234247 | Aminofunctional Organosiloxanes - Aminofunctional silicone compositions are disclosed comprising: an organopolysiloxane having an average formula of (CH | 08-21-2014 |
20140294746 | Aminofunctional Silicone Emulsions - Aqueous silicone emulsions are disclosed comprising: A) an aminofunctional organopolysiloxane, B) a quaternary ammonium surfactant having a formula R | 10-02-2014 |
20140308229 | Aminofunctional Silicone Emulsions For Fiber Treatments - Methods for treating fibers are disclosed with aqueous silicone emulsions comprising: A) an aminofunctional organopolysiloxane, B) a quaternary ammonium surfactant having a formula R | 10-16-2014 |