| Patent application number | Description | Published |
|---|
| 20080215553 | Personalized Network Searching - Personalized network searching, in which a search query is received from a user, and a request is received to personalize a search result. Responsive to the search query and the request to personalize the search result, a personalized search result is generated by searching a personalized search object. Responsive to the search query, a general search result is generated by searching the general search object. The personalized search result and the general search result are provided to a client device, an advertisement is selected based at least in part upon the personalized search object, and the advertisement, the personalized search result, and the general search result are displayed. | 09-04-2008 |
| 20080276266 | CHARACTERIZING CONTENT FOR IDENTIFICATION OF ADVERTISING - Methods, systems, and apparatus, including computer program products, for characterizing content for content targeting. A first content item is received. One or more content boundaries are determined for the first content item. The content boundaries segment the first content item into a plurality of segments. One or more respective targeting criteria are determined for at least one segment. One or more second content items are identified for a respective content boundary based on the targeting criteria for one or more of the segments preceding or succeeding the respective content boundary. Access to the identified second content items is provided for presentation or storage on a device. | 11-06-2008 |
| 20080294524 | Site-Targeted Advertising - A method is provided. The method includes receiving at a central system advertisement identifiers associated with one or more advertisements, receiving one or more identifiers of web locations to be targeted by the advertisements, receiving one or more non-keyword bids for a display of each of the advertisements, and generating a score associated with each of the one or more advertisements using the non-keyword bid in an advertising auction. | 11-27-2008 |
| 20090043649 | Content Item Pricing - A threshold measure is determined for an advertisement based on one or more parameters associated with the advertisement. A determination is made as to whether the threshold measure exceeds a filter threshold. The advertisement is promoted if the threshold measure exceeds the filter threshold, and an actual cost-per-click for the advertisement based on the one or more parameters and the filter threshold if the advertisement is promoted. | 02-12-2009 |
| 20100094867 | TIME-MULTIPLEXING DOCUMENTS BASED ON PREFERENCES OR RELATEDNESS - A system and method for time-multiplexing the display of a plurality of electronic documents are provided. Time-multiplexing criteria for displaying a plurality of selected documents associated with a concept on a time-multiplexed basis is determined. The plurality of selected documents are caused to be displayed at an output device in a predetermined sequence according to the time-multiplexing criteria. The time-multiplexing criteria may be a variety of criteria related to the selected documents, the source of the selected documents, or other factors such as a relevance to a concept and one or more preferences associated with the selected documents. | 04-15-2010 |
| 20110258174 | PERSONALIZED NETWORK SEARCHING - Personalized network searching, in which a search query is received from a user, and a request is received to personalize a search result. Responsive to the search query and the request to personalize the search result, a personalized search result is generated by searching a personalized search object. Responsive to the search query, a general search result is generated by searching the general search object. The personalized search result and the general search result are provided to a client device, an advertisement is selected based at least in part upon the personalized search object, and the advertisement, the personalized search result, and the general search result are displayed. | 10-20-2011 |
| 20110314008 | PERSONALIZED NETWORK SEARCHING - Personalized network searching, in which a search query is received from a user, and a request is received to personalize a search result. Responsive to the search query and the request to personalize the search result, a personalized search result is generated by searching a personalized search object. Responsive to the search query, a general search result is generated by searching the general search object. The personalized search result and the general search result are provided to a client device, an advertisement is selected based at least in part upon the personalized search object, and the advertisement, the personalized search result, and the general search result are displayed. | 12-22-2011 |
| 20120084160 | Providing Social Endorsements with Online Advertising - Third-party publishers (such as websites) provide online advertisements combined with social endorsement information to users. A request for an advertisement is received from a viewing user via a third-party publisher system. A particular advertisement is selected in response to this request, and one or more advertisement tags associated with the advertisement are retrieved. The advertisement tags comprise information related to the advertisement. Social networking system data for users related to the viewing user is retrieved. Social endorsement information is obtained using the social networking system data and the advertisement tags associated with the advertisement. The social endorsement information and the advertisement are then combined and transmitted to the third-party publisher system, or are transmitted individually for combination by the third-party publisher system. | 04-05-2012 |
| 20120197837 | PERSONALIZED NETWORK SEARCHING - Personalized network searching, in which a search query is received from a user, and a request is received to personalize a search result. Responsive to the search query and the request to personalize the search result, a personalized search result is generated by searching a personalized search object. Responsive to the search query, a general search result is generated by searching the general search object. The personalized search result and the general search result are provided to a client device, an advertisement is selected based at least in part upon the personalized search object, and the advertisement, the personalized search result, and the general search result are displayed. | 08-02-2012 |
| 20130124447 | COGNITIVE RELEVANCE TARGETING IN A SOCIAL NETWORKING SYSTEM USING CONCEPTS INFERRED FROM EXPLICIT INFORMATION - A social networking system infers a user's present interests based on the user's recent actions and/or the recent actions of the user's connections in the social networking system. The social networking system also determines a set of concepts associated with each of a set of information items, such as advertisements. By matching the user's present interests with the concepts associated with the information items, the social networking system selects one or more of the information items that are likely to be of present interest to the user. At least one of the matched interests and concepts are not identical. The social networking system then presents the selected information items for display to the user, thereby providing information based on an inferred temporal relevance of that information to the user. | 05-16-2013 |
| 20130268973 | Sharing Television and Video Programming Through Social Networking - In particular embodiments a social networking system may receive from an external system outside the social-networking system, a request comprising a user identifier associated with a user of the social-networking system, query a social graph for stories generated by one or more connections of the user on the social-networking system, and transmit the stories to the external system. Similarly the social networking system may receive, from an external system outside of the social networking system, a request comprising a user identifier associated with a user of the social networking system, a content identifier, and a action performed by the user on the content identifier, generate a story for the received request, and publish the story to one or more connections of the user on the social networking system. | 10-10-2013 |
| 20140067754 | PERSONALIZED NETWORK SEARCHING - Personalized network searching, in which a search query is received from a user, and a request is received to personalize a search result. Responsive to the search query and the request to personalize the search result, a personalized search result is generated by searching a personalized search object. Responsive to the search query, a general search result is generated by searching the general search object. The personalized search result and the general search result are provided to a client device, an advertisement is selected based at least in part upon the personalized search object, and the advertisement, the personalized search result, and the general search result are displayed. | 03-06-2014 |
| 20140067828 | Sharing Television and Video Programming Through Social Networking - In particular embodiments, one or more computer systems of a social-networking system determine identities of one or more users in proximity to a display device and query a social graph of the social-networking system for social content associated with the determined identities. The social graph includes nodes and edges connecting the nodes. The nodes include user nodes that are each associated with a particular user of the social-networking system. The one or more computer systems of the social-networking system identify, using the social content, recommended media content for the one or more users in proximity to the display device and provide a playlist for display on the display device. The playlist includes the recommended media content for the one or more users in proximity to the display device. | 03-06-2014 |
| 20140067945 | Sharing Television and Video Programming Through Social Networking - In particular embodiments a social networking system captures data associated with video content provided to a first user of a social-networking system, identifies, using the captured data, the video content provided to the first user, and updates a graph of the social-networking system to associate the first user with the identified video content. The graph of the social-networking system has a plurality of nodes and edges connecting the nodes. The nodes of the graph include user nodes that are each associated with a particular user of the social-networking system. | 03-06-2014 |
| 20140067947 | Sharing Television and Video Programming Through Social Networking - In particular embodiments, one or more computer systems of a social-networking system identify a user viewing video content on a first display device, identify the video content being viewed on the first display device by the user, and determine a second display device associated with the identified user. The one or more computer systems of the social-networking system determine an action related to the video content being viewed by the user on the first display device and provide one or more instructions to the determined second display device to display a call-to-action associated with the determined action. | 03-06-2014 |
| 20140067969 | Sharing Television And Video Programming Through Social Networking - In particular embodiments, a social networking system identifies a user viewing video content on a first display device, identifies the video content being viewed on the first display device by the user, and determines a second display device associated with the identified user. The social networking system sends one or more instructions to the determined second display device to display one or more chat messages associated with the identified video content. | 03-06-2014 |
| 20140068645 | Sharing Television And Video Programming Through Social Networking - In particular embodiments, one or more computer systems of a social-networking system receive information associated with one or more users in proximity to a display device and access user data of the social-networking system. The one or more computer systems of the social-networking system determine, by comparing the user data with the received information associated with the one or more users, an identity of at least one of the users in proximity to the display device. The one or more computer systems of the social-networking system send one or more instructions based on the determined identities. | 03-06-2014 |
| 20140068649 | Sharing Television and Video Programming Through Social Networking - In particular embodiments, one or more computer systems of a social-networking system determine information associated with a product displayed on a display device and access a database of known products. The one or more computer systems of the social-networking system determine, by comparing the database of known products with the determined information associated with the product, an identity of the product displayed on the display device. The one or more computer systems of the social-networking system provide one or more instructions to display media content related to the identified product. | 03-06-2014 |
| 20140136332 | PROVIDING SOCIAL CONTEXT FOR PRODUCTS IN ADVERTISEMENTS - A social networking system provides a social plug-in that enables advertisers to utilize relevant social context information available for advertising purposes. An advertiser adds the social plug-in next to an ad, where the plug-in is provided with a list of items that are relevant to the ad. The social plug-in communicates with the social networking system to retrieve social context information to provide to a particular viewing user based on the list of items relevant to the ad. The social plug-in also communicates with the social networking system to determine placement of an overlay of the social context information over the ad. A social plug-in may also enable web publishers to allow the social plug-in to serve advertisements alongside other social networking system features, such as recommendations, comments and content sharing. | 05-15-2014 |
| 20140172563 | Targeting Objects to Users Based on Search Results in an Online System - Advertisements in a social networking system may be targeted to searching users in relation with a real-time search engine operated by a social networking system. Ads are targeted to users based in part on social information included in a structured search query and/or search results on a page. In a typeahead search, a user of the social networking system may receive prefix search results of objects in the search box. The prefix search results are ranked by relevance to the user, and advertisers may bid for particular objects to increase their ranking in the results list. An option may be provided to a viewer of search query results to buy an ad that would be seen by other users who performed the same search query, received a targeted search result, or based on targeting criteria as determined by the viewer bidding on the ad. | 06-19-2014 |
| 20140172564 | TARGETING OBJECTS TO USERS BASED ON QUERIES IN AN ONLINE SYSTEM - Advertisements in a social networking system may be targeted to searching users in relation with a real-time search engine operated by a social networking system. Ads are targeted to users based in part on social information included in a structured search query and/or search results on a page. In a typeahead search, a user of the social networking system may receive prefix search results of objects in the search box. The prefix search results are ranked by relevance to the user, and advertisers may bid for particular objects to increase their ranking in the results list. An option may be provided to a viewer of search query results to buy an ad that would be seen by other users who performed the same search query, received a targeted search result, or based on targeting criteria as determined by the viewer bidding on the ad. | 06-19-2014 |
| 20140172565 | BIDDING ON SEARCH RESULTS FOR TARGETING USERS IN AN ONLINE SYSTEM - Advertisements in a social networking system may be targeted to searching users in relation with a real-time search engine operated by a social networking system. Ads are targeted to users based in part on social information included in a structured search query and/or search results on a page. In a typeahead search, a user of the social networking system may receive prefix search results of objects in the search box. The prefix search results are ranked by relevance to the user, and advertisers may bid for particular objects to increase their ranking in the results list. An option may be provided to a viewer of search query results to buy an ad that would be seen by other users who performed the same search query, received a targeted search result, or based on targeting criteria as determined by the viewer bidding on the ad. | 06-19-2014 |
| 20140208234 | SPONSORED INTERFACES IN A SOCIAL NETWORKING SYSTEM - A sponsored interface of a social networking system includes links to different items accessible in the system, arranged by category. Each of the items is associated with a category from a plurality of categories. The social networking system may enable advertisers to boost the ranking of an item in the interface per user, such as a bookmark in a menu of bookmarks, a notification in a menu of notifications, and/or a message in a menu of messages, based on a fee arrangement. The items in the interface are then ranked based on expected fee maximization, taking into account an expected click-through rate. | 07-24-2014 |
