Patent application number | Description | Published |
20080249832 | ESTIMATING EXPECTED PERFORMANCE OF ADVERTISEMENTS - Systems, methods, and computer-readable media for estimating expected advertisement performance of advertisements are provided. An advertisement performance prediction model is developed using features extracted from a sample set. Once developed, advertisements that are not a part of the sample set are identified and features are extracted there from. The features are then input into the advertisement performance prediction model and expected performance of the corresponding advertisement is estimated. In embodiments, the estimated expected advertisement performance may be used to appropriately rank the advertisement relative to a plurality of other advertisements such that the advertisement will be displayed according to the advertisement ranking. | 10-09-2008 |
20080275863 | SELECTING ADVERTISEMENTS BASED UPON SEARCH RESULTS - Computerized methods and systems for selecting advertisements for presentation based, at least in part, upon search-result items are provided. Upon receiving a search query, search-result items (e.g., uniform resource locators (URLs)) satisfying the search query are determined. The determined search-result items are then compared with search-result criteria associated with advertisements to determine if the search-result criteria are satisfied. The determination whether or not the search-result criteria associated with an advertisement is satisfied is then utilized to determine whether the advertisement is selected for presentation in association with the search-result items. Advertisements selected for presentation may be ranked relative to one another based upon a bid amount associated therewith, with only a pre-determined number of advertisements ultimately being displayed in association with the search-result items. | 11-06-2008 |
20090123090 | Matching Advertisements to Visual Media Objects - Systems, methods, and computer-readable media for matching a visual media object to an advertisement are provided. Embodiments of the present invention include receiving un-categorized visual media objects, automatically categorizing received visual media objects into subject-matter categories using image recognition technology, and retrieving advertisements assigned to the same subject-matter category for presentation in association therewith. | 05-14-2009 |
20090144141 | FEATURE-VALUE ATTACHMENT, RERANKING AND FILTERING FOR ADVERTISEMENTS - An approach is provided for associating structured information as feature-value pairs with advertisements at an advertisement system that provides advertisements for presentation with primary content. Feature-value pairs corresponding with advertisements describe features of the products or services associated with the advertisements. The feature-value pairs may be used by the advertisement system in a number of different manners, including, among other things: using the feature-value pairs during selection of advertisements for presentation with primary content: allowing users to sort and/or filter advertisements during presentation with primary content based on the associated feature-value pairs; exposing additional information with the advertisements; facilitating fraud detection for the advertisement system; and enabling a hybrid pricing model. | 06-04-2009 |
20090144207 | PROGRESSIVE PRICING SCHEMES FOR ADVERTISEMENTS - Systems, methods, and computer-readable media for calculating charges for advertisements are provided. The historical performance (such as CTR) of an online advertisement is utilized to calculate accurate performance prediction, in turn used to calculate the current cost per selection (click-through) of the advertisement. The current cost per selection may be multiplied by the total number of times the advertisement has been presented to user(s) to determine the adjusted revenue total for the advertisement. In embodiments, the charge due for the advertisement is the adjusted revenue total for the advertisement less the amount of revenue previously received for the advertisement. | 06-04-2009 |
20090248484 | AUTOMATIC CUSTOMIZATION AND RENDERING OF ADS BASED ON DETECTED FEATURES IN A WEB PAGE - Media and system are provided for customizing ads for delivery based on features in a web page. Text in a web page is evaluated to determine the sentiment of the web page. The sentiment can be based on the overall web page or on individual blocks of text within the web page. Based on the sentiment, an ad is created from the text in the web page. The resulting ad is rendered in the web page and shown to a user. | 10-01-2009 |
20090271228 | CONSTRUCTION OF PREDICTIVE USER PROFILES FOR ADVERTISING - A system that facilitates targeted advertising is described in detail herein. The system includes a receiver component that receives user data that includes historical searching and browsing activity of a user. A profile generator component generates a user profile based at least in part upon a subset of the user data, wherein the user profile includes a plurality of keywords, wherein at least one keyword in the plurality of keywords is assigned a score that is indicative of a probability that an advertisement corresponding to the keyword will be monetized. | 10-29-2009 |
20090282035 | KEYWORD EXPRESSION LANGUAGE FOR ONLINE SEARCH AND ADVERTISING - Media and methods are provided for creating and operating a keyword expression language. Syntax is generated as an abbreviation to represent a list of keywords. The syntax is executed as part of the keyword expression language to provide keywords. The syntax includes tokens that substitute for groups of information. Advertisers generate syntax which is subsequently used by a third-party to match to search queries and ads. The third-party may also generate keywords to match to the search queries and ads. The keywords are used to trigger advertising over the Internet. | 11-12-2009 |
20100017292 | NEED-DRIVEN ADVERTISING - An advertising system is provided that interacts with end-users and advertisers to facilitate the generation and delivery of advertisements that are specifically targeted to end-users' product interests and needs. An end-user interacts with the advertising system to provide a product request representing the end-user's interest in receiving advertisements from advertisers. The product request includes a specific product or product category with which the end-user is interested, as well as product attributes further defining the end-user's interests for the specific product or product category. Advertisements are generated and provided to the end-user based on the product request. | 01-21-2010 |
20110161308 | EVALUATING PREFERENCES OF CONTENT ON A WEBPAGE - Systems, methods, and computer storage media having computer-executable instructions embodied thereon that facilitate evaluation of digital content preferences are provided. A user is presented with items of digital content and permitted to manipulate the arrangement of the digital content items in the context of a layout area. Based on the user's manipulation of the digital content items, a user preference regarding an arrangement of digital content, such as a location preference, a position preference, and/or a usage preference, is identified. In embodiments, such a user preference can be utilized to later display digital content to a user in accordance therewith. | 06-30-2011 |
20110313845 | Learning Display Parameters to Maximize Advertising Revenue - In one embodiment, an evolving advertising system automatically optimizes internet advertising. A data storage unit | 12-22-2011 |
20120209701 | KEYWORD EXPRESSION LANGUAGE FOR ONLINE SEARCH AND ADVERTISING - Media and methods are provided for creating and operating a keyword expression language. Syntax is generated as an abbreviation to represent a list of keywords. The syntax is executed as part of the keyword expression language to provide keywords. The syntax includes tokens that substitute for groups of information. Advertisers generate syntax which is subsequently used by a third-party to match to search queries and ads. The third-party may also generate keywords to match to the search queries and ads. The keywords are used to trigger advertising over the Internet. | 08-16-2012 |