Class / Patent application number | Description | Number of patent applications / Date published |
705140480 | Based upon budget or funds | 71 |
20090254436 | METHOD AND SYSTEM FOR MANAGING DELIVERY OF LEADS TO A BUSINESS - A system and method that enables a business owner to receive leads such as phone calls or emails to their business at a prescribed cost-per-lead and a volume determined by the budget the owner is willing to allocate to the purchase. The method manages an internet based advertisement campaign, which includes performing the step of creating an internet based advertisement campaign that includes a budget parameter, a campaign duration parameter, advertisement content with a lead reference, and an ad listing with a URL that links to said advertisement content. The ad listing can be syndicated to a plurality of internet sites. The method can include the step of monitoring the leads received by the advertiser from each lead reference and decrementing the campaign budget for each click on the ad listing URL by the product of the cost-per-lead and the advertisement's conversion rate of clicks to leads. The method can further include the step of purchasing traffic from search engines to the advertisement to generate leads and spend any remaining budget. | 10-08-2009 |
20090271267 | MOBILE DEVICE MARKETING AND ADVERTISING PLATFORMS, METHODS, AND SYSTEMS - A mobile marketing campaign platform and method including: a planning module including: a definition module for setting budget and objectives; and a design module for designing the campaign utilizing a plurality of templates; an execution module including: design tools for designing an executable campaign from the campaign design made from the templates; and operating tools for causing the executable campaign to execute over multiple mobile services; and a reporting module including: tracking means for tracking at least one of a campaign activity, the campaign performance objectives; and the brand performance objectives. | 10-29-2009 |
20100023396 | NEW OPEN INSERTION ORDER SYSTEM TO INTERFACE WITH AN EXCHANGE FOR INTERNET AD MEDIA - An online exchange system and method supports open insertion order operations for online advertising markets displaying inefficiencies when delivering advertising media. Inefficiencies occur in an open ad exchange for online advertising when there is an under delivery of advertising content to identified target recipients. The online exchange system anticipates under deliveries and automatically fills instances of under delivery with impressions from the publisher inventory of the exchange according to fill requirements of the ad agency providing the advertising content (for example, budget limits and types of impressions to be used for filling the under delivery). The online exchange system also provides a mechanism for issuing a billing credit or discount to the agency if the bill for total impressions delivered according to the original campaign order and the automated under delivery fills exceeds a campaign budget. | 01-28-2010 |
20100023397 | Video Promotion In A Video Sharing Site - A promoter wishing to promote video content on a video hosting website selects the video and associates it with an advertising creative. The promoter selects associated keywords and indicates financial terms for the promotion, for example by agreeing to a cost-per-click or cost-per-impression payment arrangement with the video hosting site. When a user of the video hosting site performs a search on the keywords (or similar words) associated with the promoted video, the video hosting website includes the creative for the promoted video with the other search results returned. The user can then select to view any of the search results or the promoted video identified by the creative. When the user clicks on the indicia for the promoted video, the video hosting site serves to the user a watch page on which the user views the promoted video. The promoter is charged according to the payment mechanism selected. | 01-28-2010 |
20100036728 | Real time navigation and advertising platform for public transportation - Invention is provided for navigation and orientation for all types of passengers traveling in public transportation. Segmentation methods for digital advertising based on location and number of passengers. Method for delivering audio and visual advertisements in real time into public transportation vehicles. Method for delivering public transportation positioning information, including arrival times, remaining times, past and future stops, stop numbers, current position, street and neighborhood names, waypoints, connections with other public transportation means, and news headlines. Method for embedding advertisements in any form, including banners, skins, pop-ups, video, audio, text and animation, in information screens inside public transportation. | 02-11-2010 |
20100042495 | Method and System for Internet Advertising Administration Using a Unified User Interface - An internet advertising campaign is administered. Campaign configuration data is received. A selection of publishers to run the campaign is received. The campaign configuration data is adjusted according to abstraction rules to conform to campaign requirements for each of the publishers. | 02-18-2010 |
20100076840 | INCREASING A NUMBER OF RELEVANT ADVERTISEMENTS USING A RELAXED MATCH - The number of ads potentially relevant to search query information may be increased by relaxing the notion of search query keyword matching. This may be done, for example, by expanding a set of ad request keywords to include both query keywords (or derivatives of a root thereof) and related keywords. The related keywords may be words with a relatively high co-occurrence with a query keyword in a group of previous search queries (e.g., search queries in a session). The scores of ads with keyword targeting criteria that matched words related to words in a search query, but not the words from the search query, may be discounted. That is, the scores of ads served pursuant to a relaxed notion of matching may be discounted relative to the scores of ads served pursuant to a stricter notion of matching. This may be done by using a score modification parameter, such as an ad performance multiplier (for cases in which an ad score is a function of ad performance information). The score modification parameter may be updated to reflect observed performance data, such as performance data associated with {word-to-related word} mappings. | 03-25-2010 |
20100114695 | PRICING ACROSS KEYWORDS ASSOCIATED WITH ONE OR MORE ADVERTISEMENTS - Helping advertisers by simplifying the management of interactive advertising. Such simplification can by achieved by allowing an advertiser to specify a single bid for multiple keywords associated with an advertisement. When used in conjunction with a maximum cost bid, advertisers are not penalized with higher costs for such simplification. | 05-06-2010 |
20100131360 | RATE CARD YIELD MANAGEMENT - A system and method are disclosed for allowing networks and publishers to manage the rates of their inventory to optimize their yield. The yield is determined based on a set of rates which may be stored in a rate card. The rates may be established based on targeting attributes. A publisher may adjust its rates on the rate card by selecting a particular attribute and/or rate and modifying the rate by an amount or percentage. The publisher may download its rate card and then upload a modified rate card that includes the adjusted rates. | 05-27-2010 |
20100274666 | SYSTEM AND METHOD FOR SELECTING A MESSAGE TO PLAY FROM A PLAYLIST - A method for selecting at least one message from a playlist including a plurality of messages to be played by a message playing device to an exposed audience, each message directed to a target audience. The method comprises choosing a utility function, depending on one or more audience parameters, for each of the messages, periodically measuring the audience parameters pertaining to the exposed audience, calculating utility for each of the messages using the utility function, based on the audience parameters as periodically measured, and selecting a message to play from the playlist based on a cumulative gain attributed to each message from the playlist that has played, wherein the gain is updated with respect to the calculated utility for that message. Other methods and systems are also disclosed and claimed. | 10-28-2010 |
20100312639 | SYSTEM AND METHOD FOR PRESENTING DIGITAL MEDIA TO AN END-USER | 12-09-2010 |
20110010240 | GOVERNING THE SERVING OF ADVERTISEMENTS BASED ON A COST TARGET - Helping advertisers to control marketing expenditures by governing the delivery of an advertisement over a time period. Such governing may be accomplished by (a) determining an expected cost associated with delivering the advertisement, ungoverned, over the time period; and (b) governing the delivery of the advertisement based on the expected cost and a target cost. The delivery of the advertisement may be also governed based on time remaining in the time period, budget deficits from past periods, budget surpluses from past periods, a start date and an end date associated with the advertisement, time since a start date associated with the advertisement, and/or time until an end date associated with the advertisement. The target cost may be based on a predefined budget. | 01-13-2011 |
20110040620 | System and method for preparing data used to determine advertisements displayed to communications node visitors - A method for transacting an advertisement transfer is disclosed which facilitates expressing the rate structure for the individual advertisement as a function of a profile of the individual potential customer; and which is directed to the creation of a mechanism from the vantage of an Internet site that is being visited. It should be appreciated that this must include the participation of other entities in the Internet (such as distributors, clients, intermediary agencies, etc.). The method is for transacting an advertisement transfer, from an advertisement distributor to a visitor, the method including, upon the occurrence of a visitor visitation at a communications node, the communication node performing the steps of: constructing a visitor profile; broadcasting the profile to at least one distributor; collecting responses from the at least one distributor; selecting a response from the at least one responding distributor; contracting, between the node and the at least one distributor of the selected response, a transference of an advertisement from the distributor to the visitor; and effecting a transfer of the advertisement to the visitor. | 02-17-2011 |
20110055006 | Advertising Distribution System - The invention is a software system capable of managing advertisement campaigns across remote digital signage advertising participating locations. The system provides interfaces for advertisers, locations, system administrators and consumers. Central to the system is an algorithm that ensures advertising budgets are dispersed across a specified timeframe. This algorithm adapts to changes in campaign timeframes, price per advertisement impression, number of active locations, average display frequency per location and addition, revision or removal of advertisements. | 03-03-2011 |
20110066490 | SYSTEM AND METHOD FOR RESOURCE MODELING AND SIMULATION IN TEST PLANNING - A method includes generating a test model based on at least one of test group dependencies and test group constraints and generating a resource base. The method includes generating a cost model and generating a resource allocation plan based on the test model, the resource base, and the cost model. | 03-17-2011 |
20110071901 | Online Advertising Methods and Systems and Revenue Sharing Methods and Systems Related to Same - The present teachings provide methods for a user (e.g., content contributor) of an online digital content platform to earn revenue on a per click-and-view business model by embedding their online digital content into an advertisement frame. In various embodiments, the user of the online digital content platform will choose an advertisement frame from a given category prior to distributing her online digital content. The selected advertisement frame can be shown during the entire viewing of the online digital content by a third party viewer. For each click-and-view by a third party viewer, the user will receive compensation from the advertiser. The payment system for the revenue sharing scheme can be provided by the online digital content platform. | 03-24-2011 |
20110078018 | SYSTEM AND METHOD OF TARGETING ADVERTISEMENTS AND PROVIDING ADVERTISEMENTS MANAGEMENT - A system for transmission, reception and accumulation of the knowledge packets to plurality of channel nodes in the network operating distributedly in a peer to peer environment via installable one or more role active Human Operating System (HOS) applications in a digital devise of each of channel node, a network controller registering and providing desired HOS applications and multiple developers developing advance communication and knowledge management applications and each of subscribers exploiting the said network resources by leveraging and augmenting taxonomically and ontologically classified knowledge classes expressed via plurality search macros and UKID structures facilitating said expert human agents for knowledge invocation and support services and service providers providing information services in the preidentified taxonomical classes, wherein each of channel nodes communicating with the unknown via domain specific supernodes each facilitating social networking and relationships development leading to human grid which is searchable via Universal Desktop Search by black box search module. | 03-31-2011 |
20110125573 | METHODS AND APPARATUS FOR OPTIMIZING ADVERTISEMENT ALLOCATION - In some embodiments, an apparatus includes a weight module, a performance module and an allocator module. The weight module calculates a weight for each segment from a set of segments of potential advertisement placements matching a criterion. The weight for a segment is based at least partially on (1) a budget score for an advertisement campaign and (2) a number of potential placements for the segment. The performance module calculates a performance score for the advertisement campaign at each segment from the set of segments. The performance score of the segment is based on a success metric for an advertisement at the segment and a number of impressions for the segment. The allocator module presents the advertisement at a placement associated with the segment if the weight for the segment is greater than a first threshold and the performance score for the segment is greater than a second threshold. | 05-26-2011 |
20110145059 | Allocating Advertising Space in a Network of Displays - Systems and methods for allocating space for advertisements in a network of electronic display devices are provided. Attribute information indicating retailer and categories of products available for purchase in the vicinity of a display device is maintained for each device in a database. Advertisers may upload advertisement messages to a server specifying information such as budget, price per impression, preferred billboards and/or other constraints. One or more keywords or other descriptors are specified for each advertisement message. The system then generates an advertising campaign specifying where the advertisement message is to be output and send the messages to the specified displays. The output may consist of various forms including video, audio, printed incentive, interactive data transfers and/or combinations of these. | 06-16-2011 |
20110145060 | BROADCASTING METHOD OF ADVERTISEMENT - There is provided a method of broadcasting advertisements comprising calculating online scheduling values in proportion to preferences of users in each area of advertisement display devices for advertisement items; calculating a standard deviation between the online scheduling values of the advertisement display devices; selecting an advertisement item having a maximum standard deviation; selecting an advertisement display device having a maximum online scheduling value; transmitting the selected advertisement item to the selected advertisement display device; and excluding advertisement display devices for the selected advertisement item and advertisement items for the selected advertisement display device. | 06-16-2011 |
20110184803 | Increasing Advertiser Utility in Broad Match Auctions - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for increasing advertiser utility in broad match auctions. In one aspect, a method includes receiving, from an advertiser, a set of keywords; accessing a linear program for a keyword language auction; determining a solution to the linear program; determining, based on the solution to the linear program, a proper subset of the keywords that increases the advertiser's utility relative to the advertiser's utility for the set of keywords; and generating utility bids for each of the keywords in the subset, each utility bid corresponding to one of the keywords in the subset and being a bid price for the keywords. | 07-28-2011 |
20110208580 | SYSTEM AND METHOD FOR PLANNING MULTIPLE ADVERTISING WHEEL DIFFERENTIALS TO MAXIMIZE REVENUE ACROSS DISPARATE RETAIL ENVIRONMENTS - A system and method for managing avails on advertisement wheels in different retail chains may include establishing a first and second number of avails on first and second display networks in first and second retail chains. The first number of avails may be less than the second number of avails. Total audience delivery of the first and second display networks may be determined. In response to an avail being booked, avail count of at least a portion of the first and second number of avails may be reduced. A determination that the avail count of the at least a portion of the first number of avails (e.g., national avails) on the first display network has reached zero may be made. The total audience delivery may be reduced by the audience delivery available to the first display network, and displayed to a next advertiser seeking to book an avail on the first and second display networks. | 08-25-2011 |
20110231250 | System and Method for Displaying Advertisements on a User Device Based on User Preferences While Operative by the User - A method for displaying advertisements on a user device. The method includes generating at least one window frame on the user device by an agent, wherein the at least one window frame is configurable by a user of the user device; periodically communicating with an advertisement management server (AMS) requesting to provide at least one advertisement and its associated metadata; displaying, upon determination that a user is interacting with the user device, the at least one advertisement on the at least one window frame based in part on the metadata; and generating a message of consumption for debiting an advertisement campaign account of the at least one advertisement for the viewing of the at least one advertisement and for crediting a user account of the user for the viewing of the at least one advertisement; and sending the message of consumption to the AMS. | 09-22-2011 |
20110246289 | CLICK MARKETPLACE SYSTEM AND METHOD WITH ENHANCED CLICK TRAFFIC AUCTIONS - A system for storing and redirecting an Internet user with an enhanced click traffic (ECT) unit between websites of interested parties which employs a distributed network of Click Generators to enhance click traffic and an intermediary website for registering interested partners and conducting an auction of the ECT, having the result of redirecting the Internet user to the most relevant online destination. | 10-06-2011 |
20110270675 | GOVERNING THE SERVING OF ADVERTISEMENTS BASED ON A COST TARGET - Helping advertisers to control marketing expenditures by governing the delivery of an advertisement over a time period. Such governing may be accomplished by (a) determining an expected cost associated with delivering the advertisement, ungoverned, over the time period; and (b) governing the delivery of the advertisement based on the expected cost and a target cost. The delivery of the advertisement may be also governed based on time remaining in the time period, budget deficits from past periods, budget surpluses from past periods, a start date and an end date associated with the advertisement, time since a start date associated with the advertisement, and/or time until an end date associated with the advertisement. The target cost may be based on a predefined budget. | 11-03-2011 |
20110295681 | METHOD AND SYSTEM FOR CONTENT AND APPLICATION SERVING MECHANISM - A method and system for content and application serving mechanism is disclosed. According to one embodiment, a tiered campaign is created that contains a plurality of advertisements. The plurality of advertisements is served in one or more sections of a web browser. Each of the assignments is assigned with a priority and preferences and served to the web browser based on the assigned preferences and priorities. | 12-01-2011 |
20110295682 | OPTIMIZED SEARCH RESULT COLUMNS ON SEARCH RESULTS PAGES - Computer-implemented system and methods are disclosed for optimizing the relative positions of sponsored and organic search results on a search results page displayed to a user, including calculating, by a search engine, a degree of commerciality of a search query; receiving the search query from a user by the search engine; and delivering, by the search engine to a browser of a user, a plurality of sponsored search results in at least two columns and a plurality of organic search results in at least a third column of one or more search results pages, wherein a layout of the at least three columns depends on the degree of commerciality of the search query. | 12-01-2011 |
20120123856 | DYNAMIC PRICING FOR CONTENT PRESENTATIONS - A request for content is received. First content is selected for the request. The first content is selected from among multiple content items based on information in the request, a characteristic of how the first content is to be presented, and a stored pricing threshold value selected based on the characteristic. The characteristic of how the first content is to be presented includes an amount of available space that is occupied by the first content when the first content is presented. The selected first content is provided for presentation by a publisher that provides second content. | 05-17-2012 |
20120150630 | SELECTING AND RANKING ADVERTISEMENTS FROM ONE OR MORE DATABASES USING ADVERTISER BUDGET INFORMATION - An advertising system logs performance data regarding user interactions with advertisements from a plurality of advertisers. The advertising system uses the performance data to calculate various performance metrics, which are, in turn, used to determine budget weighting values for each of the plurality of advertisers. The advertising system retrieves candidate advertisements from one or more databases based on the user's context (e.g., a user search request). The advertising system selects particular advertisements and/or sorts the advertisements using the budget weighting values, and then sends them to the user (e.g., for display on the user's terminal or device). | 06-14-2012 |
20120173329 | MEDIA PROPERTIES SELECTION METHOD AND SYSTEM BASED ON EXPECTED PROFIT FROM PROFILE-BASED AD DELIVERY - An automatic system facilitates selection of media properties on which to display an advertisement, responsive to a profile collected on a first media property, where a behavioral-targeting company calculates expected profit for an ad correlated with the profile and arranges for the visitor to be tagged with a tag readable by the selected media property. The profit can be calculated by deducting, from the revenues that are expected to be generated from an ad delivered based on the collected profile, at least the price of ad space at a media property where the BT company might like to deliver ads to the profiled visitor. When the calculated profit is positive (i.e., not a loss), the BT company arranges for the visitor to be tagged with a tag readable by the selected media property through which the BT company expects to profit. | 07-05-2012 |
20120253924 | SYSTEM AND METHOD FOR GENERATING MARKETING QUALIFIED LEADS USING EMAIL - A system and method for generating marketing leads using email and only charging for the leads generating. The method includes generating a target audience from a database of potential customers and ranking the members of the target audience. The best members of the target audience are sent marketing emails. Based on the responses, additional members of the target audience are sent emails. The method further includes sending out emails until a specific number of the target audience responds thereby generating a marketing lead. The number of marketing leads is determined according to a budget set by a user. | 10-04-2012 |
20130013397 | SYSTEM AND METHOD FOR BID-SENSITIVE, ZONE-BASED, MOBILE ADVERTISING - A system comprising a first location within a bounding area, a second location within the bounding area, a first bid associated with the first location, and a second bid associated with the first location is disclosed. A method comprising receiving a first proximity ad zone associated with a first bid amount, receiving a second proximity ad zone associated with a second bid amount, intersecting the first proximity ad zone and the second proximity ad zone is also disclosed. Further, a method comprises assigning an accuracy assignment to a participant client device, assigning a first proximity ad zone around a first advertisement, associating a first bid amount with the first advertisement, assigning a second proximity ad zone around a second advertisement, associating a second bid amount with the second advertisement, and intersecting the first proximity ad zone with the second proximity ad zone. | 01-10-2013 |
20130030909 | CUSTOMIZABLE SOCIAL CAMPAIGNS - Managing social network-based marketing campaigns includes obtaining, using one or more computer processors, a social media network-based marketing campaign and configuration information associated with the social media network-based marketing campaign; and publishing the plurality of selected publishable elements on the social media platform, according to the configuration information. The social media network-based marketing campaign comprises a plurality of selected publishable elements that are selected from a collection of master publishable elements. The master publishable elements are publishable on a social media platform. The configuration information at least includes information on how the plurality of selected publishable elements are to be published on the social media platform. | 01-31-2013 |
20130036005 | SYSTEM AND METHOD FOR PROVIDING A WEB BROWSER HOMEPAGE AS A MEANS FOR INCREASING TARGET GROUP WEBSITE TRAFFIC AND GENERATING CONSUMER INCOME - A system and method of displaying a website as the homepage for a computer web browser. The method includes the steps of identifying the computer, selecting a web page to be displayed as the browser's homepage (“Selected Web Page”), displaying the Selected | 02-07-2013 |
20130073381 | MANAGED DISTRIBUTION OF BUSINESS PROMOTIONAL OFFERS TO CONSUMERS - A system for managed distribution of business promotional offers, including a business-side interface for enabling each of a plurality of businesses to submit one or more definitions of promotional offers, each definition comprising at least one distribution constraint, and one or more scheduling constraints, a consumer-side interface for enabling each of a plurality of consumers to submit preferences for receiving promotional offers, a scheduler for deriving a schedule for distributing specific promotional offers to specific consumers at specific dates and times, in accordance with the distribution constraints, the scheduling constraints and the consumer preferences, and an event handler for invoking the scheduler in response to submissions by business and by consumers processed respectively by the business-side interface and the consumer-side interface. A method is also described and claimed. | 03-21-2013 |
20130080249 | Pay Per Insert System - Method of searching and inserting sales campaigns records into a consumer diary associated with a consumer. The steps include a computer searching a repository for active sales campaign records satisfying search criteria received from a consumer through a browser executing on a device; the computer displaying a list of sales campaign records which satisfies the search criteria; the computer receiving a click indication from the consumer using the browser executing on the device, selecting a sales campaign record from the list; the computer inserting the sales campaign record into the consumer diary; and the computer recording an identification of the consumer from which the click indication originated, a time, and the sales campaign record selected. If the sales campaign record inserted into the consumer diary is not eligible for free inserts into the consumer diary, the computer deducting an amount from a merchant budget coupled to the sales campaign record. | 03-28-2013 |
20130124308 | BUDGET-BASED ADVERTISMENT BIDDING - An online advertising system receives ads from advertisers, which may also provide associated budgets, time period constraints, impressions goals, and performance weightings for the ads. When an ad is requesting from the advertising system from a client, a bid may be determined for each ad based on the budget associated the ad and/or the impressions goal associated with the ad. Ad performance associated with the ad request may be predicted, and a bid may be determined for each ad based on the performance weightings and the predicted performance associated with the ad request. The bid for an ad may be weighted by the pace of budget consumption by the ad, or by the pace of the ad progressing towards the ad's impression goal. An ad is selected for display to the client from among the one or more ads based on the determined bids for the ads. | 05-16-2013 |
20130191209 | REDUCING INVITATIONAL CONTENT SERVING EXPOSURE TO CAP LIMITED CAMPAIGNS - A content delivery system is provided managing a campaign using a content bundle identifying content blocks and rules for assembling the content blocks into items of invitational content. Based on the response of users to the invitational content, the invitational content to vary and evolve over time by modifying of the content bundle according to the user responses. An analysis of the responses can be performed to determine how the content bundle should be modified for users, user terminals, and other conditions. The content bundle can also specify a set of modification rules that can be used to automatically select how to modify the content bundle based on the user responses. In some cases, a content bundle can be associated with each unit of the content delivery system or each portal serviced by the content delivery system and managed separately. | 07-25-2013 |
20130191210 | GUIDE BASED CONTENT SERVICES - Systems are described for a guide of audio, video, multimedia transmission, receiving and playback with advertising and bi-directional fulfillment of goods and services over the Internet. A method of streaming content distribution includes creating data on streaming content; creating data on network locations of streaming content; creating data on access characteristics; locating a source of streaming content with a with a streaming content guide; and starting playback of streaming content from the source of streaming content. A streaming content distribution system includes a streaming content guide through which a user locates a source of streaming content and starts playback of streaming content; data on streaming content; data on network locations of streaming content; and data on access characteristics. | 07-25-2013 |
20130197996 | SYSTEM AND METHOD FOR ALLOCATING UNSPENT ADVERTISING BUDGET AND GENERATING KEYWORD BIDS - A method for generating bids for a group of keywords includes accessing, over a computer network, budget data and historical spend data for at least two groups of keywords. The method also includes determining a baseline portion of a budget to be allocated to a first group of keywords. The method also includes predicting, with reference to the historical spend data and the historical budget allocation data, an unspent amount. The method also includes calculating, based upon at least one adjustable allocation parameter, a first portion of the unspent amount to be allocated. The method also includes allocating the baseline portion and the first portion of the unspent amount to the first group of keywords. The method also includes allocating a second portion of the unspent amount to the second group of keywords. The method also includes generating bids for the first group of keywords. | 08-01-2013 |
20130238425 | Advertisement Selection Using Multivariate Behavioral Model - An advertising system identifies behaviors from user activity and associates the behaviors with a user profile. Advertisers provide the advertising system with information on conversion rates of users associated with user profiles. A behavioral model of user responses is built to identify the relative frequency of behaviors for increasing the response rate of ads. Incoming advertising requests are matched to modeled behaviors to determine an advertiser's interest in bidding on the ad placement. | 09-12-2013 |
20130254022 | Method and System for Multimedia Content Stream and Social Network for Locations - A system and method for preparing an advertising campaign, the campaign prepared on a first mobile device and directed to a demographic group within a location. The campaign is then received by a second mobile device associated with the demographic group when the second mobile device is located within the location. The system can be accessed through a website or through mobile platform applications. Certain content can only be added through a mobile device in which GPS data and photo time stamping will be accessed. Real-time content will be viewable by users in the form of a two-directional stream of photos with related comments in which this content is prioritized by time and algorithmic methods. Users will have the ability to communicate with other users through the system while advertising can be set up in the mobile application with payment occurring through an in-app purchasing mechanism. | 09-26-2013 |
20130275210 | APPARATUS AND METHOD FOR ON-LINE ADVERTISEMENT AND A CENTRAL SUBSCRIPTION MANAGEMENT SERVICE - The disclosure relates generally to systems and methods optimize the creation and effectiveness of web-based advertisements. In particular a processing system provides a platform for the on line creation of advertisements and delivery platform that enables businesses, web content publishers, and consumers to view targeted advertisements. The consumers may in turn earn coupons or other rewards for interacting with the advertisements. | 10-17-2013 |
20130311273 | ADVERTISEMENT SYSTEM WITH ADVERTISEMENT SELECTION RULES ENGINE - Embodiments of the invention may include receiving characteristics associated with an execution session of a software application, wherein the execution session of the software application includes generating a plurality of video frames by a graphics processing system. In addition, an advertisement may be determined based on the characteristics. Further, advertisement data corresponding to the advertisement may be provided to the graphics processing system, wherein the graphics processing system is operable to include the advertisement data in the plurality of video frames for display. | 11-21-2013 |
20130325596 | Commerce System and Method of Price Optimization using Cross Channel Marketing in Hierarchical Modeling Levels - A commerce system has retailers offering products for sale to consumers. A product is evaluated for marketing through a first marketing channel at a first modeling level. The product is evaluated for marketing through a second marketing channel at the first modeling level. A cross channel performance of the marketing of the product through the first marketing channel and second marketing channel is optimized at a second modeling level higher than the first modeling level. The commerce system is controlled by allocating resources to the first marketing channel and second marketing channel based on the cross channel performance of the first marketing channel and second marketing channel. A plurality of attributes of the product can be evaluated at a plurality of hierarchical modeling levels. The evaluations of the product from the hierarchical modeling levels are combined to optimize commercialization of the product for a member of the commerce system. | 12-05-2013 |
20130325597 | Systems and Methods for Delivering Tailored Content Based Upon a Consumer Profile - The present disclosure includes a system, method, and article of manufacture for aggregating a consumer profile, identifying tailored content (e.g., in response to a trigger event and/or based upon a consumer profile), and/or tailoring a digital destination. For example, the systems may receive direct data indicating an interest in receiving specific content, aggregate that data into a consumer profile, compare the consumer profile to content, and/or identify tailored content based upon the comparison. Further, the systems may communicate the tailored content to a web client associated with a consumer, receive a transaction request from a web client, and/or receive bids associated with tailored content. In addition, these systems may prioritize tailored content comprising a plurality of tailored offers and/or forecast a budget for an upcoming experience. | 12-05-2013 |
20140129326 | METHOD AND APPARATUS FOR ADVERTISING USING SOCIAL MEDIA - A method and apparatus for advertising over a computer network using social media. The method comprising the steps of: presenting a campaign interface to a campaign entity for initiating a campaign; receiving media data indicative of one or more selected social media avenues associated with the campaign; receiving message data indicative of one or more messages to be associated with each of the selected social media avenues; receiving, for each selected social media avenue, targeting data indicative of a respective campaign budget and campaign parameters; initiating the campaign; receiving payment from the campaign entity; presenting a socialite interface to a first socialite entity for enabling selection from available campaigns; receiving campaign selection data indicative of at least a first campaign selected; presenting available media avenues associated with the first campaign selected; receiving media selection data indicative of a first media avenue selected from the one or more social media avenues associated with the first campaign selected; presenting the one or more messages associated with the first media avenue selected; receiving message selection data indicative of a first message selected from the one or more messages associated with the first media avenue selected; and posting the first message selected, as a campaign posting on behalf of the first socialite entity, to the first social media avenue selected. | 05-08-2014 |
20140143046 | ADVERTISEMENT PACKAGER - A method, apparatus, system, and computer program product provide the ability to select and display advertisements. A request for advertisements is issued to an advertisement server. An advertisement package comprised of a set of advertisements is received from the advertisement server. The set of advertisements from the advertisement package are loaded. Advertisements in the set of advertisements are delivered for display by display devices. The advertisements that are displayed are tracked in a log that is uploaded to the advertisement server. | 05-22-2014 |
20140188600 | Media properties selection method and system based on expected profit from profile-based ad delivery - An automatic system facilitates selection of media properties on which to display an advertisement, responsive to a profile collected on a first media property, where a behavioral-targeting company calculates expected profit for an ad correlated with the profile and arranges for the visitor to be tagged with a tag readable by the selected media property. The profit can be calculated by deducting, from the revenues that are expected to be generated from an ad delivered based on the collected profile, at least the price of ad space at a media property where the BT company might like to deliver ads to the profiled visitor. When the calculated profit is positive (i.e., not a loss), the BT company arranges for the visitor to be tagged with a tag readable by the selected media property through which the BT company expects to profit. | 07-03-2014 |
20140249914 | BID OPTIMIZATION IN SEARCH ENGINE MARKETING - Methods and apparatus are described for optimally allocating an online advertising budget for a search engine marketing (SEM) campaign among a fixed set of keywords. | 09-04-2014 |
20140257975 | SYSTEM AND METHOD FOR MARKETING AND SELLING A REAL ESTATE PROPERTY - A method and a system for marketing and selling a one or more real estate property to a buyer, is provided. The method and the system for selling and marketing the one real estate property is based upon a network in between the owner, broker, media company and the buyer. The broker checks the real estate property on multiple listing services and creates a budget for the marketing of that property. The broker then enters into an agreement with the media company i.e. the media company to be paid a percentage of the selling price of the property. | 09-11-2014 |
20140289039 | ADVERTISEMENT DISTRIBUTION DEVICE AND ADVERTISEMENT DISTRIBUTION METHOD - An advertisement distribution device according to the present application includes a distribution unit. The distribution unit distributes advertising content while switching an advertisement distribution process in accordance with a predetermined target figure within the range an advertisement listing fee paid to a provider of a Web page on which the advertising content is placed reaches the predetermined target figure. | 09-25-2014 |
20140304069 | BUDGET ALLOCATION FOR CONTENT DISTRIBUTION - An example budget allocation process may include: determining how to allocate a budget among different content distribution mechanisms, and generating a graphical user interface showing allocations of the budget among the different content distribution mechanisms, where the graphical user interface includes elements to vary the allocations, and where the elements are movable to trigger variations in the allocations. The example process may also include: receiving an input from the graphical user interface; determining a reallocation of the budget among the different content distribution mechanisms based on the input; and updating the graphical user interface using the reallocation of the budget among the different content distribution mechanisms. The graphical user interface may be updated so that at least some of the elements and information relating to the content distribution mechanisms reflect the reallocation of the budget. | 10-09-2014 |
20140337125 | LEARN BUDGETING IN ONLINE ADVERTISING AUCTION EXCHANGES - Method and system for optimizing impression bids for a real-time bidding advertising campaign. A set of nodes eligible to serve impressions for the advertising campaign is determined, and real-time bidding auctions are held for advertisements to be served on the set of eligible nodes. The auctions result in a desired number of success events being obtained without exceeding an budget. To determine the set of eligible nodes, a target set of nodes meeting targeting criteria for the advertising campaign is determined, delivery is forecasted for each target node, and the target nodes are ranked and filtered based at least in part on the forecasted deliveries. | 11-13-2014 |
20140365298 | SMART BUDGET RECOMMENDATION FOR A LOCAL BUSINESS ADVERTISER - Spending data for local advertising campaigns for advertisements directed for a specific business location is analyzed in order to classify the campaigns by geographic location and type of each business. The server then determines the average and range of spending for a plurality of geographic and type classifications. This spending and classification data is stored by a server in order to identify reasonable and competitive budgets for other advertising campaigns. When an advertiser is interested in establishing a new campaign for a local business, the server may determine the classification for the business based on the location and type of the business. The server then retrieves the stored data in order to recommend one or more reasonable budgets for the advertiser. | 12-11-2014 |
20140379464 | BUDGET DISTRIBUTION IN ONLINE ADVERTISING - A method for budget distribution in online advertising, the method comprising using at least one hardware processor for: receiving a definition of a single advertiser budget to be spent on advertising multiple ad entities in an online advertising platform; receiving historical performance data associated with the multiple ad entities, wherein the historical performance data comprises multiple proportional performance metrics for each of the multiple ad entities; computing a health index for each of the multiple ad entities, the health index being a weighted average of multiple components comprising the multiple proportional performance metrics, wherein the multiple components are each monotonic with respect to spend; and proportionally distributing the single advertiser budget between the multiple ad entities, based on the health indices of the multiple ad entities. | 12-25-2014 |
20150025962 | SYSTEM, METHOD, AND COMPUTER PROGRAM FOR PRICING AND ALLOCATING ADVERTISING INVENTORY ON DIGITAL AND WEB PUBLISHER PROPERTIES - An apparatus and method that pulls campaign criteria from a plurality of servers, including a publisher's ad server, and processes user-input campaign criteria to generate a media plan wherein delivery goals and rates for each ad placement, and flight dates for fixed ad placements are determined by the system. While the delivery goals and the rates for each ad placement and the date for fixed ad placements are automated, there is a graphical user interface wherein a user can edit these values to meet the advertiser's specific needs. This media plan can then be sent to the advertiser via the system and pushed to the publisher's ad server as an order capable of receiving creative assets for ad trafficking. | 01-22-2015 |
20150066639 | BIDDING FOR ADVERTISING IMPRESSION IN AN ONLINE EXCHANGE USING ONE OR MORE MULTIPLE QUALITY MEASUREMENTS - A method, apparatus, system, and computer program product provide the ability to bid for an advertising impression. Within an advertising exchange, an advertising bidding impression campaign to bid for the advertising impression is initialized. A desired impression quality rank is selected and a bid against the desired rank is accepted. An actual impression quality rank for an actual advertising impression in an advertising impression inventory is determined. Based on the bid and the actual impression quality rank, the actual advertising impression is awarded to the bidder. | 03-05-2015 |
20150081426 | DETERMINING AND COMMUNICATING EXCESS ADVERTISER DEMAND INFORMATION TO USERS, SUCH AS PUBLISHERS PARTICIPATING IN, OR EXPECTED TO PARTICIPATE IN, AN ADVERTISING NETWORK - Excess advertiser demand may be determined and information regarding the determined excess advertiser demand may be communicated to a user, such as a publisher. The advertising network might be an online advertising network that serves ads relevant to content. Excess advertiser demand in an advertising network might be determined by (a) estimating or determining unspent advertiser budgets, (b) aggregating the unspent advertiser budgets, and (c) determining advertiser desired concept opportunities using the aggregated unspent advertiser budget. Information regarding the determined excess advertiser demand might be communicated toward a client device for presentation to a user by forwarding the determined advertiser desired concept opportunities to the client device for presentation. | 03-19-2015 |
20150112795 | EFFICIENT BUDGET PACING - Techniques and mechanisms described herein facilitate efficient budget pacing. According to various embodiments, a plurality of advertising request opportunities may be received at a communications interface during a time interval divided into a plurality of time periods. The time periods may include a designated time period, and a pacing rate for the designated time period may be determined. Each of the advertising request opportunities may be capable of being purchased to present a respective online advertisement. The pacing rate may designate a portion of the advertising request opportunities received during the designated time period on which to bid. One or more instructions may be transmitted to place a plurality of bids on selected ones of the advertising request opportunities received during the designated time period in accordance with the pacing rate. | 04-23-2015 |
20150294351 | AUTOMATICALLY PRESCRIBING TOTAL BUDGET FOR MARKETING AND SALES RESOURCES AND ALLOCATION ACROSS SPENDING CATEGORIES - In one embodiment a software facility that uses a qualitative description of a subject offering to automatically prescribe both (1) a total budget for marketing and sales resources for a subject offering and (2) an allocation of that total budget over multiple spending categories—also referred to as “activities”—in a manner intended to optimize a business outcome such as profit for the subject offering based on experimentally-obtained econometric data (“the facility”) is provided. | 10-15-2015 |
20150356598 | AUTOMATICALLY PRESCRIBING TOTAL BUDGET FOR MARKETING AND SALES RESOURCES AND ALLOCATION ACROSS SPENDING CATEGORIES - A facility for automatically prescribing, for a distinguished offering, an allocation of resources to a total marketing budget and/or individual marketing activities is described. | 12-10-2015 |
20150379564 | REDUCING OVER-DELIVERY OF SPONSORED CONTENT - A system, apparatus, and method are provided for reducing, stemming, or eliminating over-delivery of sponsored content, such as advertisements. Upon receipt at a tracking server of a notification of an event related to serving or presentation of a content item, or user interaction with an item, it is quickly determined whether the event is of a particular type (e.g., a revenue event). If so, it is quickly forwarded to a different server or processing module for rapid processing in order to determine whether any budget associated with a sponsored content item corresponding to the event has been depleted. All revenue events may be prioritized equally, or some revenue events may be prioritized over others. | 12-31-2015 |
20160019583 | SYSTEMS AND METHODS FOR SMOOTH AND EFFECTIVE BUDGET DELIVERY IN ONLINE ADVERTISING - Systems and methods are provided for smooth and effective budget delivery in online advertising. The system includes a storage including a plurality of user groups, where each user group corresponds to a layer comprising a layer-specific parameter. The system further includes a pacing control server in communication with the storage. The pacing control server is programmed to dynamically update the layer-specific parameter for each layer. The system also includes an ad server in communication with the pacing control server. The ad server is programmed to receive an ad call, assign a layer to the ad call, and get a pacing parameter corresponding to the assigned layer from the pacing control server. | 01-21-2016 |
20160125454 | SYSTEMS AND METHODS FOR MANAGING ADVERTISING CAMPAIGNS - Systems and methods for managing advertisement campaign are provided. The system includes one or more devices having a processor and a non-transitory storage medium accessible to the hardware processor. The system includes a memory storing a database including campaign data. The system also includes a server computer in communication with the database. The server computer is programmed to receive a budget to be spent on a plurality of websites. The server computer is programmed to estimate a parameter for a non-linear model based on the campaign data. The server computer is programmed to estimate an expected number of conversions for each of the plurality of websites using the non-linear model with the estimated parameter. The server computer is programmed to determine an allocation of impressions for the plurality of websites that maximizes an estimated total number of conversions. | 05-05-2016 |
20160132940 | MEDIA PLANNING SYSTEM - A media planning system is provided to generate a media plan. The system can employ a combination of a pre-optimization algorithm and an optimization algorithm to optimize a media plan with recommended placement block. The optimized media plan is generated based upon a fitness value using various media data and plan parameters. | 05-12-2016 |
20160189207 | ENHANCED ONLINE CONTENT DELIVERY SYSTEM USING ACTION RATE LIFT - Described herein are example systems and operations for enhancing targeted delivery of online content using action rate lift and/or A/B testing. These examples provide solutions to problems in targeted delivery of online content, such as the problem of not being able to identify audience and/or situational targets mostly or only influenced by the content item or campaign of concern. For example, described herein are solutions that can estimate AR lift associated with a content item, and then distribute the content item or similar content items accordingly. An AR lift model can be used and such a model can use machine learning, A/B testing, and/or statistical analysis. | 06-30-2016 |
20160189208 | PRODUCT-BASED ADVERTISING - A method and a system that identify seller ads to potential buyers within a network-based commerce system are provided. The method and system may operate to receive a request including a product identification and financial metrics from a seller, and assign to the seller, based on a distance function and the product identification, a matching identification entry included in a set of identification entries. The method and system may further include operations to identify one or more seller ads associated with the matching identification entry, as determined by a relevance function based on the financial metrics and a distance measured between the matching identification entry and at least one extracted identification entry extracted from a selected content page and included in the set of identification entries. | 06-30-2016 |
20160189212 | METHOD AND SYSTEM FOR RECOMMENDING ONE OR MORE ITEMS FOR SKIPPING ADVERTISEMENTS - The present disclosure provides a method and system for recommending one or more items to a user for skipping one or more advertisements at a corresponding one or more advertisement slots in a content. The method includes fetching a first pre-determined set of attributes and recommending the one or more items to the user for skipping the one or more advertisements at the corresponding one or more advertisement slots in the content. The one or more items includes one or more probabilistic amount for skipping one or more percentage of advertisements in the corresponding one or more advertisement slots, one or more time for viewing the content, one or more channels for viewing the content and one or more type of devices for viewing the content. | 06-30-2016 |
20160253702 | Location-Based Budget Alerts | 09-01-2016 |
20190147500 | Media Planning System | 05-16-2019 |