Entries |
Document | Title | Date |
20090276310 | Profit Opportunities Across Sponsored Keyword Auction Markets - Methods for gaining profit of a sponsored keyword auctioneer are described herein. The method begins with holding a local keyword auction, and receiving bids for it, wherein each bid is for the right to display one advertisement associated with the bid in response to the bid being allocated along with one keyword. Bid for the same keyword at other auctions are placed. Once the bidders of the local keyword auction to adjust bids, the bid at the external auction is changed by utilizing a forward looking Nash equilibrium response function. | 11-05-2009 |
20090299853 | METHOD AND SYSTEM OF IMPROVING SELECTION OF SEARCH RESULTS - A system and method utilizing human searchers and/or guides to select a search result(s) which may and/or may not be influenced by commercial or compensation information. A guide(s) may be selected and/or provided with information which may be influenced by compensation information associated with the guide(s) and/or other information. Human judgment may be used to select an organic search result(s) and/or a sponsored result. A person searching on behalf of another may make a decision regarding what will be provided to the other person based on varying degrees of commercial influence which may be explicitly and/or indirectly applied to a selection by a person. | 12-03-2009 |
20100010891 | METHODS FOR ADVERTISEMENT SLATE SELECTION - A computer implemented method is disclosed for controlling display of advertisements. The method includes selecting a policy that generates a slate of advertisements to be displayed when the policy is applied to a context. The method also includes applying the selected policy to the context to generate the slate of advertisements to be displayed, and displaying the slate of advertisements. The method further includes identifying a user-selected advertisement in the slate of advertisements, and calculating a cost of the user-selected advertisement to be charged to an owner of the advertisement. The cost is calculated based on the selected policy, the context, and the slate of advertisements. | 01-14-2010 |
20100076839 | INTERNET ADVERTISEMENT SYSTEM AND METHOD BASED ON PROVISION OF CONTENT - The present invention relates to a system and method based on provision of content. The system includes an operator server ( | 03-25-2010 |
20100082425 | SYSTEM FOR ALLOCATING ADVERTISING INVENTORY IN A UNIFIED MARKETPLACE - An advertisement impression distribution system includes a data processing system operable to generate an allocation plan for serving advertisement impressions. The allocation plan allocates a first portion of advertisement impressions to satisfy guaranteed demand and a second portion of advertisement impressions to satisfy non-guaranteed demand. The data processing system includes an optimizer, the optimizer to establish a relationship between the first portion of advertisement impressions and the second portion of advertisement impressions, the relationship defining a range of possible proportions of allocation of the first portion of advertisement impressions and the second portion of advertisement impressions. The optimizer generates an indicia in accordance with maximizing guaranteed demand fairness or representativeness, maximizing non-guaranteed revenue, and minimizing under-delivery penalties, where the indicia indentifies a determined proportion of the first portion of advertisement impressions to serve and a determined proportion of the second portion of advertisement impressions to serve. The data processing system outputs the allocation plan including the indicia to control serving of the advertisement impressions in the determined proportions. | 04-01-2010 |
20100114694 | SYSTEMS AND METHODS FOR ASSOCIATION-BASED ELECTRONIC MESSAGE COMMUNICATION - A system for association-based electronic message communication is provided. The system contemplates including advertisement databases having a plurality of advertising content representing at least one tier of advertising. The system may also include a computer system communicatively coupled to the advertisement databases and to an input mechanism. The computer system may be configured to receive information indicative of an electronic message, one or more intended recipients of the electronic message, and supplemental content. The supplemental content may be advertising content selected from the advertising content in the advertisement databases. The computer system may be also configured to format an electronic shell including the electronic message and the selected advertising content such that the electronic message is displayed with the selected advertising content. The computer system may be also configured to transmit the electronic shell to the one or more intended recipients. | 05-06-2010 |
20100121705 | Presentation of Sponsored Content Based on Device Characteristics - Targeted distribution of an advertisement of a first or second sponsor to a plurality of mobile communication facilities may be based on display capabilities thereof and other relevancy determinations. Priority to the delivery of the advertisement of one sponsor over the delivery of the advertisement of another sponsor may be based upon a determination that a yield derived from the financial consideration of the one sponsor is greater than that of the another sponsor. | 05-13-2010 |
20100138292 | METHOD FOR PROVIDING AND SEARCHING INFORMATION KEYWORD AND INFORMATION CONTENTS RELATED TO CONTENTS AND SYSTEM THEREOF - Provided is a method of providing and searching information keyword/information content related to content, and a system thereof. The present invention provides content to a user terminal accessing via a network and also provides an information keyword associated with the complete content or a portion of the content. Also, when the information keyword is selected, the present invention provides information content associated with the information keyword, and particularly, provides advertisement content among the information content. Through this, it is possible to further improve the information providing effect and the advertising effect. The information keyword and the information content may be directly set, added, corrected, and deleted by a plurality of users. It is also possible to enable a user to easily identify an information keyword and content by displaying a portion corresponding to the information keyword to be discerned from a portion that does not correspond to the information keyword in corresponding content. | 06-03-2010 |
20100138293 | User Characteristic Influenced Search Results - Improved mobile content presentation capabilities are disclosed for mobile communications facilities, such as cell phones. Information relating to the user characteristics associated with a mobile communication facility and other capabilities are employed to improve the presentation and relevance of mobile content to appropriate or desirable mobile communication facilities. | 06-03-2010 |
20100153208 | Managing Sponsored Content Based on Usage History - Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment. | 06-17-2010 |
20100211459 | Method of Automatically Controlling the Display of a Webpage on a Device - In this invention, if an end-user has not interacted with a displayed webpage (the “Original”) displayed on a device for more than a defined time (i.e. a period of inactivity, called the “Delay”), then the device browser is automatically forwarded or pointed to a replacement webpage (the “Destination”) designated by the user or a third party. Hence, the Original will no longer remain displayed, long after it has been read, but will dynamically forward to a new Destination. | 08-19-2010 |
20100211460 | MANAGING ON LINE ADVERTISING USING A METRIC LIMIT, SUCH AS A MINIMUM PROFIT - To help advertisers to manage their online advertising, some business metric, such as ROI, profit, gross profit, etc., may be estimated and/or tracked with respect to an ad campaign, or a portion of the ad campaign. An advertiser may provide a business metric target, such as a target ROI, a target gross profit, a target profit, etc. An ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the target. Similarly, an advertiser may provide a goal, such as maximizing or minimizing a business metric. The ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the goal. The targets or goals may be subject to one or more constraints. The advertiser may provide limits on values of one or more business metrics. The ad delivery system may then turn off, or govern, the delivery of ads if the limits are violated. | 08-19-2010 |
20100241511 | METHOD AND SYSTEM FOR ESTABLISHING A RESERVE PRICE FOR A PUBLISHER'S AD SPACE INVENTORY OFFERED VIA A REAL-TIME BIDDING MARKET - Methods and systems for establishing a reserve price for a publisher's ad space inventory offered via a real-time bidding market are disclosed. In some embodiments, a certain percentage of traffic (e.g., ad requests) received at an ad market server are redirected to one or more external networks, such as ad networks, for processing. The performance of the redirected ad requests is analyzed to determine an expected clearing price for the ad requests. The expected clearing price of a particular ad request corresponding to a particular ad space, if greater than a publisher-established reserve price, is used as a market reserve price when presenting the ad requests in a real-time bidding market. | 09-23-2010 |
20100262488 | POLICY-BASED MEDIA SYNDICATION AND MONETIZATION - Hosted content received from media hosts is used to generate a set of fingerprints representing the hosted content. The fingerprints representing the hosted content are compared to a set of fingerprints representing reference content submitted by content owners to generate one or more match metrics. Based on the match metrics, the media host may provide indication that they accept policy terms specified by the content owners, including revenue sharing terms. If the media host accepts the revenue sharing terms, the media host may provide advertising content to viewers in association with the hosted content matching the reference content. Funds received from providing advertising content are distributed to the media host and the content owner according to the revenue sharing terms. | 10-14-2010 |
20100274665 | MEDIA PROPERTIES SELECTION METHOD AND SYSTEM BASED ON EXPECTED PROFIT FROM PROFILE-BASED AD DELIVERY - An automatic system facilitates selection of media properties on which to display an advertisement, responsive to a profile collected on a first media property, where a behavioral-targeting company calculates expected profit for an ad correlated with the profile and arranges for the visitor to be tagged with a tag readable by the selected media property. The profit can be calculated by deducting, from the revenues that are expected to be generated from an ad delivered based on the collected profile, at least the price of ad space at a media property where the BT company might like to deliver ads to the profiled visitor. When the calculated profit is positive (i.e., not a loss), the BT company arranges for the visitor to be tagged with a tag readable by the selected media property through which the BT company expects to profit. | 10-28-2010 |
20100287048 | Embedding Sponsored Content In Mobile Applications - In embodiments, the present invention provides a method and system for distribution of advertising of sponsored content within an application of a mobile communication facility, wherein selection of the sponsored content is based at least on one or more predefined hardware or software characteristics of the mobile communication facility. | 11-11-2010 |
20100293049 | Content Delivery Systems and Methods - A method for distributing an electronic content item for consumption with advertisements is provided. In one embodiment, a content provider creates a license identifying one or more slots within an electronic content item at which advertisements are to be inserted. The license specifies one or more types of advertisements that are not permitted to be inserted into the slots, and also specifies criteria for dynamically selecting advertisements to insert into the one or more slots. The content provider securely associates the electronic license with the electronic content item and distributes the electronic content item and the electronic license to a third party for consumption or subsequent transfer to an end user. | 11-18-2010 |
20100293050 | Dynamic, Local Targeted Advertising Systems and Methods - Systems and methods are described for targeting advertisements to a user of an electronic device. In one embodiment, the user's device receives multiple advertisements and at least one content item. Using a control associated with the content item and controls associated with the advertisements, the user's system dynamically determines the optimum advertisements to render with the content item. Information about the advertisements that were selected can be sent to a remote party to facilitate payment by the provider of the advertisements to the provider of the content. | 11-18-2010 |
20100293051 | Mobile Advertisement Syndication - Improved mobile advertisement syndication capabilities are disclosed for mobile communications facilities, such as cell phones. These and other capabilities are employed to improve delivery of mobile advertisements and their syndication, such as associating advertising content with websites, to appropriate or desirable mobile communication facilities. | 11-18-2010 |
20100324990 | Targeting Advertisements in a Social Network - A social networking website logs information about actions taken by members of the website. For a particular member of the website, the website presents targeted ads based on actions by the member and one or more characteristics of the member. The social networking website maintains a profile associated with the member which describes characteristics of the member, such as age, geographic location, employment, educational history and interests. The social networking website compares the member profile to targeting criteria for a plurality of advertising requests and determines the advertising requests that match the member profile and generate the most revenue for the social networking website. When presenting a member with an ad, the website may optimize advertising revenue by selecting an ad from the received ads that will maximize the expected value of the ad. | 12-23-2010 |
20100332315 | GENERATION OF IMPRESSION PLANS FOR PRESENTING AND SEQUENCING ADVERTISEMENT AND SALES OPPORTUNITIES ALONG POTENTIAL ROUTES - A mobile device may present advertisements to users. However, advertisements may be ineffective or dangerous if presented when the attention of the user is unavailable (e.g., while operating a vehicle at a busy intersection.) It may also be desirable to select a sequence of advertisements that interrelate, or that relate the route of the user to an advertised product or service. Therefore, potential routes may be identified (e.g., based on user history or nearby locations of interest), and for potential routes, advertisement opportunities may be identified where the user may have an at least partial attention availability (e.g., traffic signals and fuel stops.) Advertisements may be selected for presentation at the advertisement opportunities of respective potential routes. Additionally, advertisement opportunities may be offered to advertisers in an auction model, and advertisers may specify conditions of advertisements (e.g., competitive placement exclusive of competitors' advertisements, or combinatorial placement of several advertisements.) | 12-30-2010 |
20100332316 | System and Method for Transacting with an Advertising Agency Participating on an Advertising Exchange - A method and system for transacting with an agency participating on an advertising exchange network for serving online advertisements. An advertising exchange agency may serve multiple roles in the advertising exchange network. The method includes storing a machine-readable representation of a plurality of network entities in a directed graph representation. Network configurations codified in directed graph representations include the identification of at least one agency that participates on the advertising exchange as well as identification of at least one network entity that does not participate on the advertising exchange, thus providing a buyer-seller online advertising marketplace. Servers are configured for transmitting an opportunity to serve an online advertisement to the advertising exchange network, and one or more network entities are configured to deliver the online advertisement. Financial transactions including revenue sharing payments to the agency are managed by traversing the network representation through one or more paths including the agency. | 12-30-2010 |
20100332317 | METHOD AND SYSTEM FOR CREATING A MULTI-LEVEL NETWORK - A method and system for recruiting support, the method including connecting a processor of an organization seeking supporters to a processor of a central organizing body (COBP), providing a software application for connecting a device, including a processor, of at least one supporter of the organization to the COBP; coupling a processor of at least one source of advertising content to the COBP; transferring the advertising content by the COBP to at least one of the supporters; recruiting by the supporter at least one hierarchical child supporter to create a multi-level network of supporters; calculating advertising revenue associated with each said supporter based on pre-selected criteria; and calculating recognition for each supporter based on the calculated advertising revenue for that supporter and for the multi-level network of supporters created by that supporter. | 12-30-2010 |
20110015992 | ESTIMATING STATISTICS FOR ONLINE ADVERTISING CAMPAIGNS - Methods and systems associated with online advertising campaigns are described. For example, systems and methods are described, which provide estimated advertising campaign statistics (e.g., in real-time) based on hypothetical online advertising campaign parameters entered by users. In certain implementations, the described systems combine pre-processed log data with real-time algorithms to estimate statistics for online advertising campaigns, which target a particular set of digital documents that display advertisements. | 01-20-2011 |
20110015993 | Managing Sponsored Content Based on Usage History - Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment. | 01-20-2011 |
20110015994 | Managing Sponsored Content Based on Usage History - Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment. | 01-20-2011 |
20110022460 | EXPLICIT ONLINE ADVERTISING EXPOSURE TERMS - Methods and systems are provided for managing online advertising. Advertisers can specify requirements or preferences relating to advertisement exposures. The requirements or preferences can include, during a period of time, a minimum number of users exposed to an advertisement or group of advertisements, a range of exposures per exposed user, an average number of exposures per exposed users and an allowed variation about the average. Advertisement serving planning and advertisement serving are facilitated based in part on the specified requirements or preferences. | 01-27-2011 |
20110029378 | User Profile-Based Presentation of Sponsored Mobile Content - A computer-implemented method for positioning targeted sponsored content on a cellular phone includes the steps of (a) assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content, wherein the assessment is based on a plurality of user characteristics associated with the cellular phone, such as a user profile and a predefined hardware/software characteristic; (b) prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content; and (c) presenting the sponsored content within the one of a plurality of predefined areas of the graphical user interface of the cellular phone. | 02-03-2011 |
20110035276 | Automatic Campaign Optimization for Online Advertising Using Return on Investment Metrics - A method for optimizing quantitative return-on-investment performance in an online advertising campaign. The advertising campaign has a finite campaign period and a finite spending budget within a system that includes a bidding facility for bidding on a plurality of advertising slots. The method seeks to optimize performance of the campaign according to an objective function that includes a marginal return on investment variable, which variable is maintained throughout a series of iterations. Techniques are disclosed for capturing campaign parameters and constraints from advertisers, and mathematical techniques are used in determining a selected advertising slot upon which to bid at each iteration. A tracking system provides a history of winning bids and forecast of inventory. After bidding, the value of the marginal return on investment variable is changed based on the results of the bidding. The next bidding operations are based on the value of the marginal return on investment variable. | 02-10-2011 |
20110035277 | SYSTEM FOR SCHEDULING ADVERTISEMENTS AND METHOD THEREOF - The system for scheduling advertisements includes at least one ad bidder and an ad scheduler. The ad bidder is configured to receive bidding information for a plurality of ads from one or more advertisers. The bidding information for each ad includes at least one target profile information and a bid associated with the target profile information. The bid indicates expected revenue for showing the ad to a viewer having actual profile information corresponding to the target profile information associated with the bid. The ad scheduler is configured to schedule which of the plurality of ads is received by which of a plurality of viewers based on the actual profile information of the plurality of viewers and the bidding information such that an ad scheduled for one of the plurality of viewers is influenced by a correspondence of the scheduled ad to others of the plurality of viewers. | 02-10-2011 |
20110040617 | MANAGEMENT OF PUBLISHER YIELD - Publisher yield can be managed by establishing a revenue model that represents a relationship between ad revenue for a publisher of a web site and a plurality of parameters. The parameters can include, e.g., a minimum price for an advertiser to place an ad on a web page of the web site through an ad network, a number of advertiser ads presented on the web page, and a number of house ads presented on the web page. Values of the parameters are adjusted based on the revenue model to increase the ad revenue to the publisher. This may include adjusting the minimum price for an advertiser to place an ad on the web page through the ad network, the number of advertiser ads presented on the web page, and/or the number of house ads presented on the web page. | 02-17-2011 |
20110040618 | STATIC AND DYNAMIC WORKING CONTEXT WITHIN CRM SYSTEM - A system and method for managing sales using an automated process. The system and method may utilize machine-readable media including program code stored therein executable by one or more processors to perform the automated process. The automated process including providing a working context related to a dynamic characteristic and providing data assigned to the dynamic characteristic. | 02-17-2011 |
20110040619 | BELIEF PROPAGATION FOR GENERALIZED MATCHING - Entities may be matched to enhance the efficiency of various commercial activities using various system and method embodiments of the disclosed subject matter. Belief propagation on a graph data structure defining a bipartite or unipartite matching opportunity is used to calculate a best matching. In embodiments, functions are implemented based upon the match, such as executing sales between matched buyers and sellers in an online auction system. In embodiments, messages with scalar values carry information about the relative value of possible matchings, initially provided as weights or values for the possible matchings. Weights may depend on, for example, bids or costs. Messages may be passed, for example over a network between processors respective to the nodes. Belief values reflecting a best matching can be continuously updated for each node responsively to the value information and received messages to rank the matches respective to each node, which progressively improve. This allows short or complete terminations conditions to determine the goodness of the matching. Differing numbers of matches respective to each member of the disjoint sets and distributions of the desirability of different numbers of matches can be integrated in the matchings in respective embodiments. | 02-17-2011 |
20110047026 | USING AUCTION TO VARY ADVERTISEMENT LAYOUT - A layout in which advertisements are displayed may be determined by auction. Several layouts may be defined, each having one or more slots of different relative values. Bids are received from advertisers, and an auction may be held to determine in which slots the different advertisers are placed, and which layout is to be used. The expected revenue from each layout may be calculated, and the layout may be chosen that maximizes the revenue that is expected to result from showing a particular layout to a user. In one example, there are layouts that offer exclusive and non-exclusive mainlines. Mainline exclusivity may be offered to an advertiser that has bid a sufficiently high amount per click that awarding the mainline exclusively to the advertiser can offset the loss of revenue expected from moving other advertisers off the mainline. | 02-24-2011 |
20110060646 | AUCTION SYSTEM FOR USE OF ADVERTISING AREAS ON INTERNET AND METHOD OF OPERATING THE AUCTION SYSTEM - Disclosed herein is an auction system for the use of an advertising area on the Internet. The auction system includes an auction server and a plurality of advertiser clients. The auction server is installed on the Internet, provides a plurality of advertising areas to each member who has subscribed to post an advertisement, and selects one member who will post an advertisement from among members who participate in an auction in order to use each of the plurality of advertising areas and post an advertisement therein. The advertiser clients connect with the auction server, subscribe as members for the posting of advertisements, search the plurality of advertising areas, select one from among the plurality of advertising areas, and enter bidding prices for the selected advertising area. | 03-10-2011 |
20110071900 | ADVERTISEE-HISTORY-BASED BID GENERATION SYSTEM AND METHOD FOR MULTI-CHANNEL ADVERTISING - Disclosed are methods, apparatus, systems, and non-transitory, tangible computer-readable media associated with generating bids for multi-channel advertising environments, including in embodiments, generating a multi-channel advertising model. A multi-channel advertising model may be generated and used to estimate the effect of various advertisements and/or events that occur to an individual advertisee across various modeled advertising channels. An advertisee may be tracked across multiple channels, such as, for example, by using one or more cookies as the advertisee visits various web sites. Embodiments may calculate marginal contributions to a conversion event by various advertising events that have occurred along the sales funnel. Various revenue attributions may be generated as a function of a marginal contribution that an event had on the final conversion. Embodiments may provide an advertiser with estimates of the advertisee's value through time as well as how the advertisee's value evolves based on events taken by the advertisee and/or by changing exposure levels across multiple channels. From these estimates, a bidding strategy directing bids for advertising events may be generated for use by an advertiser. | 03-24-2011 |
20110093330 | PEER VEHICLE ADAPTIVE DESTINATION-BASED MOBILE ADVERTISING - A destination of a vehicle proximate to an advertising vehicle is determined via an advertising controller associated with the advertising vehicle. An advertisement related to the destination of the proximate vehicle is selected. The selected advertisement is displayed on an external advertising display associated with the advertising vehicle. | 04-21-2011 |
20110106613 | ELECTRONIC COUPON DISTRIBUTION, COLLECTION, AND UTILIZATION SYSTEMS AND METHODS - Exemplary electronic coupon distribution, collection, and utilization systems and methods are disclosed. An exemplary method includes maintaining coupon data representative of at least one electronic coupon collected by a consumer, the coupon data accessible by a mobile computing device associated with the consumer, detecting an occurrence of a predetermined trigger event related to the at least one electronic coupon, and providing, in response to the predetermined trigger event, a message for presentation to the consumer via the mobile computing device associated with the consumer, the message configured to direct the consumer to a physical location of a product associated with the at least one electronic coupon. Corresponding systems and methods are also disclosed. | 05-05-2011 |
20110106614 | Mobile User Characteristics Influenced Search Results - Improved mobile content presentation capabilities are disclosed for mobile communications facilities, such as cell phones. Information relating to the user characteristics associated with a mobile communication facility and other capabilities are employed to improve the presentation and relevance of mobile content to appropriate or desirable mobile communication facilities. | 05-05-2011 |
20110119127 | SYSTEMS AND METHODS FOR PROMOTIONAL MEDIA ITEM SELECTION AND PROMOTIONAL PROGRAM UNIT GENERATION - A computer implemented process for generating customized, user-specific programming for delivery over a network, each programming unit comprising one or more media items, such as song tracks, and at least one promotional media item, such as a commercial advertisement. The media items are selected in response to implicit user taste data, and promotional media items or ads are selected where a media item associated with the promotional media item matches at least one media data item identified as responsive to the user taste data. The media items and the promotional media items are selected so as to constrain the promotional program unit to incur a net cost of no more that a selected maximum cost, wherein the net cost is determined as a sum of the licensing costs of the selected media items, reduced by a sum of the expected revenues generated by the selected promotional media items. | 05-19-2011 |
20110191169 | KALMAN FILTER MODELING IN ONLINE ADVERTISING BID OPTIMIZATION - The present invention provides methods and systems for use in bid optimization in connection with advertisement serving impression opportunities available in an auction-based online advertising exchange. Methods are presented in which, based in part on historical advertisement performance information, a Kalman filter-based model is used in forecasting performance of a set of possible advertisement impressions served over a future period of time. Forecasted performance information is used in determining an optimized bid in connection with an available opportunity. | 08-04-2011 |
20110191170 | SIMILARITY FUNCTION IN ONLINE ADVERTISING BID OPTIMIZATION - The present invention provides methods and systems for use in bid optimization in connection with advertisement serving impression opportunities available in an auction-based online advertising exchange. Methods are presented in which, based in part on historical advertisement performance information, a Kalman filter-based model is used in forecasting performance of a set of possible advertisement impressions served over a future period of time. Forecasted performance information is used in determining an optimized bid in connection with an available opportunity. A similarity function, including non-linearly determined feature weighting, can be used in determining most similar forecasted impressions to the available opportunity. | 08-04-2011 |
20110225037 | Advertising Exchange System Valuation of Information Services - Disclosed is a system to price usage of a user-action Probability estimation system provided by an advertising exchange system. A bid from each bidder in an auction for an advertising opportunity is presented in a computer. The bidders comprise a first group of bidders that utilize the Probability estimation system and a second group of bidders that do not utilize the Probability estimation system. The bids are processed by determining a first equilibrium bid for a first bidder as a member of the first group. The bids are further processed by determining a second equilibrium bid for the first bidder as a member of the second group. The system then utilizes the first equilibrium bid and the second equilibrium bid to determine a value of utilizing the Probability estimation system. | 09-15-2011 |
20110238493 | EFFICIENT AD SELECTION IN AD EXCHANGE WITH INTERMEDIARIES - A method is disclosed for optimizing ad selection in an exchange having intermediate ad-networks including: constructing an exchange graph having nodes representing publishers, advertisers, and intermediate ad-network entities, and including directed edges that represent bilateral business agreements connecting the nodes; receiving an opportunity for displaying an ad to a user that is associated with a publisher node and includes properties that are targetable by supply predicates, wherein a supply predicate is a function whose inputs include properties of the user; receiving ads that are available for display to the user associated with respective advertiser nodes and that include properties that are targetable by demand predicates, wherein a demand predicate is a function whose inputs include properties of one or more of the plurality of ads; computing a thinned graph by enforcing the supply predicates in the nodes and edges of the graph; and producing a list of ads and corresponding paths that exist through the thinned graph to the opportunity that satisfy the plurality of demand predicates. | 09-29-2011 |
20110238494 | AUCTION SYSTEM FOR MAXIMIZING ADVERTISING EFFICIENCY BY EXPOSING ADVERTISEMENTS THROUGH INTERNET MEDIA AND METHOD OF OPERATING THE SAME - An auction system for maximizing advertising efficiency by exposing an advertisement through Internet media, and a method of operating the auction system are provided. The auction system includes Internet media for providing information to an unspecified number of Internet users over the Internet, and having advertising areas. An auction server provides information about Internet media groups, in which some or all of the Internet media are grouped, to subscribing members, and selects one or more members from among members participating in an auction to post advertisements on any one of the Internet media groups. At least one advertiser client accesses the auction server, subscribes to the auction server as a member, inquires about the provided Internet media groups information, selects any one from among the Internet media groups, and enters a bidding price for the selected Internet media group. | 09-29-2011 |
20110258041 | Method and Apparatus for Landing Page Optimization - A method and apparatus for landing page optimization have been disclosed. In one version offer or landing page optimization occurs by correlating post conversion events based on an identification established at conversion. | 10-20-2011 |
20110264516 | LIMITING LATENCY DUE TO EXCESSIVE DEMAND IN AD EXCHANGE - A method is disclosed for limiting latency in filling a display opportunity in an ad exchange including: constructing an exchange graph comprising nodes representing a plurality of publishers and advertisers, the exchange graph also including a plurality of directed edges that represent bilateral business agreements connecting the nodes; receiving an opportunity for displaying an ad to a user, wherein the opportunity is associated with a publisher node; receiving ads from the advertisers from which to choose to fill the opportunity; determining whether a threshold total number of ads (T) is surpassed by the received ads; and randomly downsampling the number of ads from each of at least some of the advertisers when the threshold total number of ads (T) is surpassed by the received ads to reduce the total number of ads to a target number of ads (S) that reduces overall latency in determining which of sampled ads will fill the opportunity. | 10-27-2011 |
20110264517 | Methods and Apparatuses for Sorting Lists for Presentation - Methods and apparatuses for sorting seller listings or advertisements of a seller network. In one embodiment, a method includes: determining an indicator of potential revenue for a first party from price information of a list of entities, wherein revenue generated according to the price information of at least some of the list of entities is to be split among a plurality of parties; and, sorting the list of entities into a first list based at least partially on the indicator of potential revenue. | 10-27-2011 |
20110276393 | Pay-Per-Sale ad system - A method and system are provided for connecting consumer searches and in-store transactions using credit cards, debit cards, and gift cards. In accordance with one or more embodiments, the method includes the steps of (a) receiving from a search system and storing the search results relating to an online or mobile search performed by a consumer, the search results identifying one or more telephone numbers of merchants that signed up with the search system as Advertisers, and the search association identifiers such as IP Address, Cookie, and/or Carrier User ID associated with the consumer; (b) associating the card to the online or mobile search by matching the search association identifiers based on two purchase transactions originated from the same card number within a predetermined period of time of the one or more searches; (c) charging the selected Advertiser a fee for successful correlation of the consumer's transaction to the search association identifiers; and (d) providing detailed Return-On-Investment reports. | 11-10-2011 |
20110313851 | TOOL FOR ANALYSIS OF ADVERTISING AUCTIONS - A tool for off-line experimentation with auction parameters for auctions for an ad space. The tool computes, using historical bid information, values per click to advertisers competing for the ad space. The tool applies a homotopy algorithm, using these values, to predict equilibrium bids based on the values to the advertisers. In computing the equilibrium bids, the bid of each advertiser is assumed to stay fixed over multiple auction cycles, but each advertiser is assumed to face uncertainty about quality scores used by the advertising platform in selecting bids and the rank of their bid with respect to others. The quality scores also are assumed to vary between auctions. | 12-22-2011 |
20110313852 | ORTHOGONAL CORPUS INDEX FOR AD BUYING AND SEARCH ENGINE OPTIMIZATION - Systems and methods for applications of orthogonal corpus indexing (OCI), such as selecting ad words for purchase and improving visibility of web pages in search engines, are described. In one aspect, the systems and methods described herein employ OCI to recommend to an advertiser ad words for purchase. Advertisers pay search engines for placement of their advertising along side results in the search results page, when a given word or phrase appears in a user's search query. The described systems and methods enable automated selection of related and discriminating terms, identifying keywords that increase the ratio of ads clicked-through to money spent on keyword buying. In another aspect, the systems and methods described herein employ OCI to generate content for web pages. OCI may be used to determine content that when added to a web page improves the rank of that page in a search engine. | 12-22-2011 |
20110313853 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 12-22-2011 |
20110320264 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 12-29-2011 |
20110320265 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 12-29-2011 |
20110320266 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 12-29-2011 |
20110320267 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 12-29-2011 |
20110320268 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 12-29-2011 |
20110320269 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 12-29-2011 |
20110320270 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 12-29-2011 |
20110320271 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 12-29-2011 |
20120004984 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120004985 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120004986 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120004987 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120004988 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120004989 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120004990 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120004991 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120004992 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120004993 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120004994 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120004995 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120004996 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120004997 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120004998 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120004999 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120005000 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120005001 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120005002 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120005003 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120005004 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120005005 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120005006 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120005007 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120005008 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120005009 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120005010 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120005011 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120005012 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120005013 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120005014 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-05-2012 |
20120005015 | METHOD AND APPARATUS FOR MANAGING CONTENT OBTAINED BY COMBINING WORKS AND ADVERTISEMENTS WITH PUBLIC LICENSE - Provided is a method and apparatus for managing content obtained by combining works and advertisements using a public license. A server computer performs the registration of copyright holder computers and advertiser computers which are connected thereto, the registration of copyright holders and advertisers, and public license agreement, registers the works and advertisement data of the copyright holders and the advertisers in a database, and registers content, which is a combination of the registered work and advertisement, in the database. Then, the server computer performs public license agreement and the copy and distribution of the content, which is the combination of the work and the advertisement registered in the database, classifies information of the exposure or click of the advertisements when the general users access the distributor computer or the server computer storing the content, which is the combination of the work and the advertisement, and use the content, according to an exposure site, each work, and each advertisement, and stores the classified information in the database. The server computer receives advertising costs from each advertiser on the basis of the count information, gives advertising revenue to each copyright holder and each distributor on the basis of the degree of contribution of the copyright holder and the distributor, generates exposure information and calculation information of the works and the advertisements for each of the copyright holder, the advertiser, and the distributor, and provides the generated information. Therefore, the invention performs copyright protection according to public license agreement and monitoring for the use of works, actively opens copyright to reconstruct Web information and improve quality, and provides a new advertisement tool at a low cost and with high efficiency using content, which is a combination of works and advertisements distributed through the entire Web without any restriction. | 01-05-2012 |
20120010945 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010946 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010947 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010948 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010949 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010950 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010951 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010952 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010953 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010954 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010955 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010956 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010957 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010958 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010959 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010960 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010961 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010962 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010963 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010964 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010965 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010966 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010967 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010968 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010969 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010970 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010971 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010972 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010973 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010974 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010975 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010976 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010977 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010978 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010979 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010980 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010981 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010982 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010983 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010984 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010985 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010986 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010987 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010988 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010989 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010990 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120010991 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-12-2012 |
20120016738 | Performance based pricing, promotion, and personalized offer management - Techniques for conducting a promotion of a product or service, managing various promotion activities, and rewarding promotion partners are disclosed. An incremental sales (e.g., incremental sales volume, revenue, and profit) analysis due to a promotion is performed and a fee is assessed based on a result of the incremental sales analysis. In some embodiments, performing the incremental analysis includes assigning to a control group a first subset of a plurality of target customers associated with the promotion, assigning to an offer group at least a second non-overlapping subset of the plurality of target customers, providing to at least the offer group but not to the control group an offer associated with the promotion, and determining an incremental change in sales of the product contributed by the customers in the offer group—as compared to sales contributed by the customers in the control group. In some embodiments, performing the incremental sales due to the promotion is determined based on a difference between a maximum allowable discount and an actual discount for individual customers. | 01-19-2012 |
20120016739 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-19-2012 |
20120016740 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-19-2012 |
20120030012 | YIELD OPTIMIZATION FOR ADVERTISEMENTS - A system provides clients, such as Internet advertising networks, with the ability to select different yield optimization engines to optimize various parts of their network. The system allows clients to run simulations, using real advertising data, on various implemented engines to determine which one is the best to use. Because each ad network is different in terms of the types of ads, number of new ads entering the network, etc., the yield optimization engine producing the “best” results is unknown without trial and error. The system can combine different pricing models, including cost-per-mille (CPM), cost-per-click (CPC), and cost per action (CPA), and normalize advertisements to allow an equal comparison. | 02-02-2012 |
20120036010 | MOBILE ADVERTISEMENT SYNDICATION - Improved mobile advertisement syndication capabilities are disclosed for mobile communications facilities, such as cell phones. These and other capabilities are employed to improve delivery of mobile advertisements and their syndication, such as associating advertising content with websites or applications, to appropriate or desirable mobile communication facilities. | 02-09-2012 |
20120041818 | AD YIELD ARBITRATION ENGINE FOR ONLINE RETAILERS - A system for determining whether to present an online bid content from a prequalified value chain entity at a virtual point-of-decision on a web site includes an online customer database storing online customer data, a product manufacturer database storing prequalified value chain entity profiles and a dynamic arbitration engine. The dynamic arbitration engine determines whether a customer is at the virtual point-of-decision on the web site, a customer segment of the customer based on the online customer data, a next most profitable action based on the customer segment of the customer, prequalified value chain entities based on product manufactured and the bid content that may be presented to the customer at the virtual point-of-decision based on the customer segment of the customer and a product type. The dynamic arbitration engine also inserts the bid content at the virtual point-of-decision. | 02-16-2012 |
20120041819 | MOBILE CONTENT CROSS-INVENTORY YIELD OPTIMIZATION - A system for selecting among a plurality of advertising content from a first and second mobile content inventory for presentation of the advertising content on a mobile communication facility includes (a) receiving at a server a request for an advertisement associated with a user-action initiated at the mobile communication facility operated by a user; (b) searching the first and second mobile content inventory for a first and second advertisement, respectively, that corresponds to the request for an advertisement; (c) determining that the first advertisement is more relevant for presentation to the mobile communication facility than the second advertisement, wherein the determination is based at least on a respective yield optimization of the first and second advertisements; (d) determining that the yield associated with the first advertisement is greater than the yield associated with the second advertisement; (e) and transmitting the first advertisement instead of the second advertisement. | 02-16-2012 |
20120059710 | Scoring Users of Network Based Users - Methods, systems and computer program products for evaluating a score for a particular user of network-based services. In one method, advertisements are provides on webpage(s) of the user. The webpage(s) may include content generated by the user. Advertising revenue generated by the webpage(s) is calculated and a score is assigned to the user based on the calculated advertising revenue. | 03-08-2012 |
20120059711 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 03-08-2012 |
20120066055 | GENERATING A USER INTERFACE BASED ON PREDICTED REVENUE YIELD - A method and a system to place secondary content in predetermined slots in a graphical user interface based on a predicted revenue yield is provided. In example embodiments, in response to a request for primary content, a plurality of pieces of secondary content are identified. A graphical user interface (GUI) is identified that has at least one available slot to be populated with secondary content. For each respective piece of secondary content, a revenue yield is calculated based on a position of slots in the GUI. The revenue yields are analyzed according to a combinatorial optimization algorithm. Finally, instructions to place the plurality of the secondary content in the slots are generated. | 03-15-2012 |
20120066056 | Advertising Revenue Sharing System and Method - A revenue sharing system includes a destination website in communication with an analytics module. The system also includes a payment calculation module, capable of communication with the analytics module. One or more referring websites direct a visitor to the destination website in response to the selection of a link. The analytics module tracks visitor activity and relates the activity to a referrer account, based on the link. The payment calculation module calculates a payment based at least in part on visitor activity. The destination website transmits the calculated payment to a payment account associated with the referrer account. | 03-15-2012 |
20120066057 | SYSTEM FOR TARGETING ADVERTISING CONTENT TO A PLURALITY OF MOBILE COMMUNICATION FACILITIES - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 03-15-2012 |
20120084142 | BID LANDSCAPE FORECASTING IN ONLINE ADVERTISING - Techniques are provided for advertiser bid forecasting in online advertising, including display advertising. Methods are provided in which key targeting-related user segments are determined from bidding statistics. A feature set is extracted from an impression opportunity, based at least in part on the bidding statistics. A gradient boosting descent tree technique is utilized in determining an initial bid forecasting result. A linear regression-based model is used in post-tuning to arrive at a post-tuned result. For short-term forecasting, this may be the final result. For long-term forecasting, a hybrid approach may be utilized with further processing including utilization of a publisher-specific model. | 04-05-2012 |
20120084143 | OPTIMAL LIST-PRICE MECHANISM DESIGN FOR MULTI-LEVEL DEVICE CLICK-THROUGH IN TARGETED PRINT OR ELECTRONIC COMMUNICATION - A method for optimizing a price for delivering at least one communication from an advertiser to a consumer, the method including (a) defining an advertisement product with at least one parameter, (b) obtaining a demand curve for the advertisement product, (c) calculating a first profit function as a function of the demand curve, (d) determining a first price at a maximum of the first profit function, (e) determining a second price at a point on the first demand curve corresponding to a capacity of communications that can be delivered to the consumer, and (f) determining a greater of the first and second prices as an optimal price. | 04-05-2012 |
20120084144 | ADVERTISEMENT SERVICE SYSTEM AND METHOD THEREOF - An advertisement service system includes an advertisement application service providing module to provide an advertisement application service to a publisher, in which the advertisement application service provides the publisher online access to manage operation of an advertisement resource belonging to the publisher; an opened transaction service providing module to provide an opened transaction service that enables advertisement resource of the publisher to be transacted between the publisher and an advertiser or an advertisement agency; and an advertisement reporting module to provide a report about the advertisement resource executed by the advertisement application service providing module. | 04-05-2012 |
20120084145 | METHOD, SYSTEM AND COMPUTER-READABLE STORAGE MEDIUM FOR DYNAMICALLY SELECTING AND PROVIDING ADVERTISEMENTS BASED ON ACCESS CHANNELS OF CONTENT - Disclosed herein are a method, a system, and a computer-readable storage medium for dynamically selecting and providing advertisements based on access channels of content. The method for dynamically providing advertisements using a computer, the method includes receiving a request for access to content of a content owner; determining an access channel for accessing the content, based on the request, using the computer; selecting an advertisement based on the access channel; and providing a content integration screen including the advertisement and the requested content. | 04-05-2012 |
20120116870 | SYSTEMS AND METHODS FOR OPTIMIZING MARKETING DECISIONS BASED ON VISITOR PROFITABILITY - Marketing is facilitated based on a profitability prediction. A merchant optimizes offers to a website visitor based on predicted profit for potentially offered items. The profitability predication can be deployed to determine incentives to marketing affiliates, and to determine bids for search terms when the merchant uses a paid search bid manager. Information specific to a site visitor is used to predict a profitability metric for specific items that can be offered to that visitor. | 05-10-2012 |
20120123855 | SYSTEM AND METHOD FOR SUGGESTING RECOMMENDED KEYWORD - Provided are a system and method of suggesting at least one recommended keyword. The recommended keyword suggestion system may include a database storage device, the system including a keyword extracting unit to extract at least one keyword associated with a certain keyword from a related search word database stored in the database storage device, a display score providing unit to provide at least one display score for the at least one extracted keyword, each of the at least one display score being associated with an expected revenue from advertisement of each of the at least one extracted keyword, and a recommended keyword determining unit to determine at least one recommended keyword to be displayed for the certain keyword among the at least one extracted keyword, based on the provided at least one display score. | 05-17-2012 |
20120130804 | PREDICTION OF COST AND INCOME ESTIMATES ASSOCIATED WITH A BID RANKING MODEL - Prediction of cost and income estimates associated with a bid ranking model is disclosed, including: receiving a search keyword estimate prediction request, wherein the request comprises a search keyword, a bid price associated with the search keyword, and a prediction period; determining an average click through rate associated with the search keyword associated with the prediction period for a ranking position; determining a traffic value associated with the search keyword associated with the prediction period; determining an average cost per click associated with the search keyword associated with the prediction period for the ranking position; determining a number of impressions associated with the search keyword for the ranking position; and determining a cost estimate and an income estimate associated with the search keyword associated with the prediction period. | 05-24-2012 |
20120136716 | BROWSING AND QUALITY OF SERVICE FEATURES - Embodiments are configured to provide browsing and other functionality that can be used to provide viewable data based in part on a current viewable space of a browser interface, but the embodiments are not so limited. In an embodiment, components of a system can operate to communicate viewable data to a browser engine based in part on a configuration of the browser engine and/or a display architecture. In one embodiment, a computing device includes a browser application that can be used to provide data associated with viewable portions of a browser display, wherein the provided data can be used to monetize advertising revenue according to monetization and/or advertising requirements. | 05-31-2012 |
20120143677 | Discoverability Using Behavioral Data - The present disclosure describes a system and method of increasing discoverability of software applications in a marketplace catalog via behavioral data. Specifically, a client monitors behavioral usage of applications with a local usage tracking framework, optionally utilizing a data template. The data is aggregated either on the client or on a server or both, and synchronized with a server storage to be made available via application behavioral services. The client may also host an advertising placement framework to place selected advertising in the view of the client's user. Application behavioral services may apply one or more behavioral algorithms to the aggregated behavioral usage, to generate recommendations to maximize marketplace catalog ranking, visibility and projected revenue. | 06-07-2012 |
20120143678 | COLLABORATION RECOMMENDATION AND EMBEDDED TRIGGER SELECTION IN DISTRIBUTED HETEROGENEOUS MEDIUMS - A method of determining relevance values for triggers, in order to select relevant embedded triggers to be displayed with ads and/or content shown on billboards of various media types. The method includes determining a potential relevance of preselected ads and/or content that may provide a threshold relevance value for all triggers that are to be displayed with the preselected ad and/or content. Relevance values and potential relevance are determined by summing entity values. Entity values are determined by multiplying entity weights by a summation of keyword weights. Entity weights and keyword weights may be assigned based on industry experience or based on the ability of displayed entities and/or displayed keywords to generate revenue. | 06-07-2012 |
20120143679 | ASSOCIATING INFORMATION WITH A PORTION OF MEDIA CONTENT - A media fingerprint is derived from a portion of media content. Information is associated with the media content portion based on the derived media fingerprint. Upon linking to the associated information, the associated content is presented with the media content portion. The media fingerprint includes a unique representation of the media content portion that is derived from a characteristic component of the media content portion. The media content may comprise an original instance of content or a derivative instance of the original content. | 06-07-2012 |
20120150629 | MANAGING PAYMENT FOR SPONSORED CONTENT PRESENTED TO MOBILE COMMUNICATION FACILITIES - A system and method for targeted delivery of advertising of a first or second sponsor to a plurality of cellular phones of a first or second type by way of a competitive bid auction process includes (a) receiving a credit card datum from a credit card provider; (b) presenting to the first and second sponsor data corresponding to (1) the credit card datum and (2) the first type and the second type of cellular phone; (c) receiving from each sponsor advertising associated with credit card characteristic relating to the credit card datum, wherein each advertising has a different rendering capability associated therewith; (d) attributing a priority to the delivery of the advertising based upon a resultant yield determination; and (e) transmitting the appropriate advertising to the types of cellular phones having the corresponding rendering capabilities of the advertising. | 06-14-2012 |
20120158490 | SPONSORED SEARCH AUCTION MECHANISM FOR RICH MEDIA ADVERTISING - A system for selecting a rich advertisement for display to a user is provided. The system may include an advertisement engine with a first selection module configured to select a list of text advertisements for a text slate based on a query entered by the user and determine a first expected revenue of the text slate according to a first auction of text advertisements. The advertisement engine may also include a second selection module configured to select a rich advertisement for a mixed slate based on the query entered by the user and determine a second expected revenue of the mixed slate. Further, the advertisement engine may determine whether to display the text slate or the mixed slate based on the first expected revenue and the second expected revenue. | 06-21-2012 |
20120158491 | TECHNIQUES FOR DISPLAYING IMPRESSIONS IN DOCUMENTS DELIVERED OVER A COMPUTER NETWORK - In one embodiment, an impression to be displayed in a placement of a web page is selected from candidate impressions that may be displayed in the placement. The candidate impression may be chosen based on behavioral data and a placement identifier particularly identifying the placement. The behavioral data may include categories of websites visited by an end-user on the client computer. The candidate impressions may be in learning modes, and the impression displayed in the placement may be selected based on its learning mode and revenue generation capability. | 06-21-2012 |
20120173327 | PROMOTING, DELIVERING AND SELLING INFORMATION TO INTRANET USERS - A method and system for managing targeted placement of content on an intranet. An ad server within the intranet collects statistics summarizing anonymized intranet user attributes and securely provides the statistics to a marketplace computer outside the intranet. The marketplace computer receives an ad, parameter values, and a bid from a publisher outside the intranet. The bid is based on the statistics. The ad server receives the ad, parameter values and bid and determines the ad is acceptable for placement on an intranet page. The ad server identifies intranet users to view the ad by matching the parameter values to user attributes retrieved from intranet data repositories that are not accessible to the publisher. The ad is placed on the intranet page displayed to the identified users. Clicks and/or impressions data associated with the ad are recorded and presented to the publisher. | 07-05-2012 |
20120185327 | METHOD AND SYSTEM FOR DETERMINING OVERALL CONTENT VALUES FOR CONTENT ELEMENTS IN A WEB NETWORK AND FOR OPTIMIZING INTERNET TRAFFIC FLOW THROUGH THE WEB NETWORK - A method for optimizing traffic flow through a web network including collecting data corresponding to the content elements, determining a revenue value for each content element, calculating an overall content value for each content element based on the corresponding revenue value and revenue generated from subsequent flow of a user during a visit to the network, and modifying the network based on the overall content value and the content data, so as to maximize the value of the network. Also disclosed is a system for determining overall content values for a plurality of content elements including an analytic server for receiving content data corresponding to the content elements, and a processor determining a revenue value for each element and calculating an overall content value for each content element based on the corresponding revenue value and revenue generated from subsequent traffic flow of a user during a visit to the network. | 07-19-2012 |
20120185328 | Method and System for Determining Overall Content Values for Content Elements in a Web Network and for Optimizing Internet Traffic Flow Through the Web Network - A method for optimizing traffic flow through a web network including collecting data corresponding to the content elements, determining a revenue value for each content element, calculating an overall content value for each content element based on the corresponding revenue value and revenue generated from subsequent flow of a user during a visit to the network, and modifying the network based on the overall content value and the content data, so as to maximize the value of the network. Also disclosed is a system for determining overall content values for a plurality of content elements including an analytic server for receiving content data corresponding to the content elements, and a processor determining a revenue value for each element and calculating an overall content value for each content element based on the corresponding revenue value and revenue generated from subsequent traffic flow of a user during a visit to the network. | 07-19-2012 |
20120185329 | Method and System for Determining Overall Content Values for Content Elements in a Web Network and for Optimizing Internet Traffic Flow Through the Web Network - A method for optimizing traffic flow through a web network including collecting data corresponding to the content elements, determining a revenue value for each content element, calculating an overall content value for each content element based on the corresponding revenue value and revenue generated from subsequent flow of a user during a visit to the network, and modifying the network based on the overall content value and the content data, so as to maximize the value of the network. Also disclosed is a system for determining overall content values for a plurality of content elements including an analytic server for receiving content data corresponding to the content elements, and a processor determining a revenue value for each element and calculating an overall content value for each content element based on the corresponding revenue value and revenue generated from subsequent traffic flow of a user during a visit to the network. | 07-19-2012 |
20120203627 | CONTENT ITEM ALLOCATION - Methods, systems, and apparatus for content distribution. In one aspect, a method includes obtaining reservation data for a resource, the reservation data specifying a reservation period and a number of impression reservations for the reservation period; receiving, during the reservation period, content item request data specifying that the resource was requested; identifying candidate content item providers; determining an expected revenue that will be obtained by selecting one of the candidate content item providers to provide a content item providing, to a content item exchange, auction data including a reserve price; receiving positive response data specifying that the content item exchange will provide an exchange content item for a price that meets the reserve price; and in response to receiving the positive response data, selecting the exchange content item as the content item to be provided in response to receiving the content item request data. | 08-09-2012 |
20120221409 | Systems And Methods For Determining Bids For Placing Advertisements - Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement. | 08-30-2012 |
20120290386 | COMPUTER-IMPLEMENTED METHOD AND SYSTEM FOR MANAGING KEYWORD BIDDING PRICES - A computer-implemented method and system for managing keyword bidding prices are disclosed. An example system embodiment includes an automatic keyword bidding module, operably coupled with a processor and a memory, operable to determine a revenue per click value associated with a keyword, obtain bidding information associated with the keyword, obtain automatic bid controls associated with the keyword, and automatically generate a bid value for the keyword based on the revenue per click value, the bidding information, and the automatic bid controls. | 11-15-2012 |
20120303447 | MULTIPLE ATTRIBUTION MODELS WITH RETURN ON AD SPEND - A computer system for providing attribution based on advertisement conversion data comprising a processing circuit configured to receive user interaction data, to determine that a conversion event has occurred based on the user interaction data and conversion criteria, to store conversion path data based on the user interaction data, wherein the conversion path data comprises user interaction data prior to and including the conversion event. The system attributes the conversion event to a channel in a conversion path using a plurality of different attribution models. At least one of the attribution models is a model other than a model based solely on a last click in the conversion path. The system receives cost data representing a relative or actual cost of a plurality of channels in the conversion path and generates report data comprising the first attribution data, the second attribution data and the cost data. | 11-29-2012 |
20120310733 | Method and System for Generating and Distributing Electronic Communications for Maximum Revenue - Systems and methods are disclosed for providing content in accordance with informational campaigns or advertisements administered by one or more distribution partners. the distribution partners typically revenue share with the system administrator (system owner), who coordinates the informational campaigns and sends electronic mails (e-mails) associated therewith. By applying a distribution optimization formula to various informational or advertising campaigns of the distribution partners, e-mails with links to these distribution partners will be sent to users, and each user who opens the e-mail and clicks on a portion of the e-mail over an underlying link, will be directed to the requisite distribution partner, typically the server associated therewith. | 12-06-2012 |
20120316956 | Client-Server Joint Personalization for Private Mobile Advertising - The subject disclosure is directed towards personalizing content (e.g., advertisement) delivery to a mobile device such as a smartphone, without violating user privacy. A user decides how much context information (from the device's sensor readings and/or other data) to share with an advertisement server. Based on this limited, partial context information, the server selects a subset of advertisements from those available and sends them to the client. The client then picks the most relevant one based on richer, more granular context data, e.g., more (or even all) of the device's sensor readings and possibly other non-revealed information such as user preference data. The optimization of selecting the most relevant advertisement to display is done jointly by the user and the server, with the server selecting a subset of advertisements based upon partial context, and the client selecting from the subset based upon full context. | 12-13-2012 |
20120316957 | SIMULATING AN ADVERTISING AUCTION - Methods, systems, and computer-readable media for simulating advertising auction results for a listing using auction data from auctions in which the listing previously participated. The simulation allows an advertiser to determine a bid price that would have resulted in a particular outcome. The simulation may be performed by rerunning auctions in which the listing participated by maintaining the characteristics of all other bids that actually participated in the auction while changing the bid price for the listing being simulated. The simulation may be repeated multiple times with different bid prices to create a distribution of auction results that correspond to various bid prices. | 12-13-2012 |
20130006758 | USER FEEDBACK-BASED SELECTION OF ONLINE ADVERTISEMENTS USING NORMALIZED COST MODIFIERS - Advertisements to be presented to a user are selected based on feedback responses received from other users where the feedback responses represent the level of interest to the advertisements expressed by the other users. In selecting which advertisements to be presented to a user, the online service takes into account feedback responses previously collected from a group of users and revenue expected for presenting certain advertisements to the user. An online service computing device computes a total value of an advertisement based on an estimated revenue value for presenting an advertisement and a modifier representing the user's estimated interest in the advertisements. The modifier is normalized based on a market value of the corresponding advertisement or a user. The online service then selects or prioritizes the advertisements based on the total values. | 01-03-2013 |
20130018722 | SYSTEM AND METHOD FOR GENERATING A KEYWORD BIDAANM Libby; Bradd EldenAACI SarpsborgAACO NOAAGP Libby; Bradd Elden Sarpsborg NO - A method for generating at least one keyword bid is provided. The method comprises accessing, over a computer network, marketing keyword data including bid data, advertising spend data, and revenue data, estimating a first relationship between the revenue data and the bid data, estimating a second relationship between the advertising spend data and the bid data, and generating at least one keyword bid based at least in part on the first relationship and the second relationship. | 01-17-2013 |
20130024276 | METHOD AND SYSTEM FOR SELECTING WEB ADVERTISEMENTS TO OPTIMIZE REVENUE - A method and system for selecting web advertisements to optimize revenue. The method includes signing a plurality of deals with one or more advertisers. An index of a plurality of web advertisements for the plurality of deals is created based on a plurality of parameters. A group of web advertisements is selected from the index for a group of deals based on corresponding index values. The group of web advertisements is displayed for the group of deals. A predetermined number of user sign-ups are obtained within a predefined time period from one or more users for each deal of the group of deals. Payment is received upon activation of each deal. The system includes one or more electronic devices, a communication interface, a memory that stores instructions, and a processor that is responsive to the instructions. | 01-24-2013 |
20130046619 | SYSTEM AND METHOD FOR TARGETED ADVERTISING - The invention improves the targeting accuracy and hence efficiency of retail advertising, by use of interactive, behavioral, and contextual advertising). Improvement in the relevance of an ad to the recipient thereof is central to the system, where relevance here is taken to involve many factors including relevance of item to customer, relevance of customer to advertiser, timing of advert, context of advert, context of customer, advertising return on investment (ROI), and advertisement usefulness to customer. | 02-21-2013 |
20130060631 | AD CACHE MAINTENANCE METHODS AND APPARATUS - Methods and apparatus relating to ad cache maintenance, e.g., determining when ad cache replenishment should occur, replenishing ad cache content and/or updating the content of an ad cache, on a device which supports the presentation of advertisements (ads) are described. Signals are received by a first device including an ad cache. The signals are received from other devices, e.g., devices in the direct wireless communications range of the first device. Received signals are processed and provide context information, e.g., information about the surrounding, services available, stores in the region, etc., in which the first device receiving the signals is at a given point in time. Context information is stored. As new context information is generated from received signals the newly generated set of context information is compared to a previously generated set of context information. Changes in context information are detected and used in performing ad cache maintenance operations. | 03-07-2013 |
20130066713 | METHODS AND SYSTEMS FOR PROCESSING AND DISPLAYING ADVERTISEMENTS OF VARIABLE LENGTHS - A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user; decreasing loss or waste in advertisement space and opportunity for the publisher; and displaying advertisements only for an appropriate duration and being charged according to actual duration for the advertiser. In embodiments, the cost for a certain branding effect can be measured and used with higher accuracy. In embodiments where multiple advertisements are shown simultaneously or at various timings, the technology introduced here provides unique bidding models to allow an advertiser to bid for advertising space, of an advertisement display. The bidding models incorporate bidding based on CPS, a function of CPS and cost-plus-click, effective CPS, etc. Conversion models for comparing advertising schema using traditional and newly introduced models are also disclosed. | 03-14-2013 |
20130066714 | METHODS AND SYSTEMS FOR AN INTEGRATED AD CAMPAIGN IN SOCIAL MEDIA - A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user; decreasing loss or waste in advertisement space and opportunity for the publisher; and displaying advertisements only for an appropriate duration and being charged according to actual duration for the advertiser. In embodiments, the cost for a certain branding effect can be measured and used with higher accuracy. In embodiments where multiple advertisements are shown simultaneously or at various timings, the technology introduced here provides unique bidding models to allow an advertiser to bid for advertising space, of an advertisement display. The bidding models incorporate bidding based on CPS, a function of CPS and cost-per-click, effective CPS, etc. Conversion models for comparing advertising schema using traditional and newly introduced models are also disclosed. | 03-14-2013 |
20130066715 | METHODS AND SYSTEMS FOR TIME-VARIABLE CPS BASED ON USER INTERACTION WITH ADVERTISEMENT - A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user; decreasing loss or waste in advertisement space and opportunity for the publisher; and displaying advertisements only for an appropriate duration and being charged according to actual duration for the advertiser. In embodiments, the cost for a certain branding effect can be measured and used with higher accuracy. In embodiments where multiple advertisements are shown simultaneously or at various timings, the technology introduced here provides unique bidding models to allow an advertiser to bid for advertising space, of an advertisement display. The bidding models incorporate bidding based on CPS, a function of CPS and cost-per-click, effective CPS, etc. Conversion models for comparing advertising schema using traditional and newly introduced models are also disclosed. | 03-14-2013 |
20130073380 | METHOD AND SYSTEM FOR MEDIA INITIALIZATION VIA DATA SHARING - A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell. | 03-21-2013 |
20130080247 | Ad Placement - Various embodiments pertain to efficiently balancing user experience with advertiser budget and potential publisher revenue in view of considerations that include a number of sponsored or paid results displayed above non-paid search results, a number of sponsored results displayed to the side of non-paid search results, and a defined micromarket for one or more search keywords. In at least some embodiments, a return on investment in the micromarket is also considered. In some embodiments, an explore/exploit technique is utilized to control impact while investigating potential additional micromarkets for an advertiser. | 03-28-2013 |
20130097014 | SYSTEM AND METHOD FOR AUTOMATICALLY COMBINING DIGITAL MEDIA INCLUDING ADVERTISING AND MUSIC CONTENT - Two digital files are combined through an automatic process to create a third digital combination file. A media file is uploaded to a media file database and an advertising file is uploaded to an advertising database. A first advertising file is selected to be combined with a second media file using smart logic and analysis. The selected first advertising file and second media file are automatically combined to create a third, new, unitary combination file. The third new combination file is then made available to consumers/end users through download or streaming without charge. The artists who provide the media files may be compensated according to the number of times each of their songs/media are downloaded or streamed by a consumer/end user. | 04-18-2013 |
20130097015 | System for Targeting Advertising Content to a Plurality of Mobile Communication Facilities - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 04-18-2013 |
20130103493 | Search Query and Document-Related Data Translation - The subject disclosure is directed towards developing a translation model for mapping search query terms to document-related data. By processing user logs comprising search histories into word-aligned query-document pairs, the translation model may be trained using data, such as probabilities, corresponding to the word-aligned query-document pairs. After incorporating the translation model into model data for a search engine, the translation model is used may used as features for producing relevance scores for current search queries and ranking documents/advertisements according to relevance. | 04-25-2013 |
20130226693 | Allocating Deals to Visitors in a Group-Buying Service - Functionality is described herein for allocating group-buying deals in a group-buying service. In certain implementations, the functionality operates by receiving deal information from deal-providing entities (such as merchants). The deal information describes plural deals. The functionality then assigns a number of impressions to each deal so as to maximize revenue provided to an entity which administers the group-buying service. This yields allocation information. The functionality then presents deals to users in accordance with the allocation information. For example, if the allocated number of impressions for a certain deal is x, then the functionality will provide x opportunities for users to select this deal. | 08-29-2013 |
20130238424 | System for Targeting Advertising Content to a Plurality of Mobile Communication Facilities - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 09-12-2013 |
20130246167 | Cost-Per-Action Model Based on Advertiser-Reported Actions - According to a cost-per-action advertising model, advertisers submit ads with cost-per-action bids. Ad auctions are conducted and winning ads are returned with contextually relevant search results. Each time a winning ad is selected by a user, resulting in the user being redirected to a website associated with the advertiser, a selected impression and a price is recorded for the winning ad. Periodically, an advertiser submits a report indicating a number of actions attributed to the ads that have occurred through the advertiser website. The advertiser is then charged a fee for each reported action based on the recorded prices for the winning ads and based on the number of selected impressions recorded for the winning ads. | 09-19-2013 |
20130254019 | USER LEVEL INCREMENTAL REVENUE AND CONVERSION PREDICTION FOR INTERNET MARKETING DISPLAY ADVERTISING - User level incremental revenue and conversion prediction for internet marketing display advertising are described. The method of an example embodiment includes: identifying a plurality of items of secondary content for display to a particular user on an e-commerce site; calculating a predicted incremental revenue value based in part on a likelihood that the particular user will convert if the particular user is not shown secondary content, a likelihood that the particular user will convert if the particular user is shown secondary content, and how much the particular user is likely to buy on the e-commerce site if the particular user is not shown secondary content, and how much the particular user is likely to buy on the e-commerce site if the particular user is shown secondary content; and using the predicted incremental revenue value for a particular user to rank a conversion probability for the particular user. | 09-26-2013 |
20130254020 | Systems and Methods for Push Based Advertisement Insertion - The present disclosure includes a system and method for push based advertisement insertion. In an example of push based advertisement insertion according to the present disclosure, content ( | 09-26-2013 |
20130254021 | Systems and Methods for Pull Based Advertisement Insertion - The present disclosure includes a system and method for pull based advertisement insertion. In an example of pull based advertisement insertion according to the present disclosure, content ( | 09-26-2013 |
20130275209 | System for Targeting Advertising Content to a Plurality of Mobile Communication Facilities - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 10-17-2013 |
20130282479 | SYSTEM FOR GENERATING SCORES RELATED TO INTERACTIONS WITH A REVENUE GENERATOR - A system is disclosed for generating scores related to interactions with a revenue generator. A historical dataset corresponding to a historical behavior of a set of revenue generators may be identified. The historical dataset may be processed to identify a feature vector. A classifier model may be generated from the historical dataset and the feature vector. Current revenue generator data representing a current revenue generator may be collected. The current revenue generator data may be processed to generate a current revenue generator feature vector. A score may be generated by applying the classifier model to the current revenue generator data feature vector. | 10-24-2013 |
20130282480 | SYSTEM AND METHOD FOR COLLABORATIVE AFFINITY MARKETING - In one embodiment, the present invention is a method and system for collaborative affinity marketing including a processor, an aggregator, a participant, and a merchant. The method and system include enrolling with the collaborative affinity marketing by the aggregator, participant, and merchant; assigning a participant identification code to the participant; storing enrollment information of the aggregator, participant, and merchant; providing the participant identification code to the merchant, when the participant initiates a purchase transaction with the merchant; storing the participant identification code and amount of purchase transaction by the merchant; sending the stored participant identification code, the amount of purchase transaction, and funds corresponding to a portion of the amount of purchase transaction to the processor; and sending a portion of the funds received by the processor from the merchant to the aggregator. | 10-24-2013 |
20130304571 | SYSTEM, METHOD AND COMPUTER PROGRAM FOR VARYING AFFILIATE POSITION DISPLAYED BY INTERMEDIARY - Endogenous and exogenous variables associated with an item for sale by an affiliate may be displayed to a user of an affiliate decision-making tool. In response to the user selecting one of the endogenous variables, the affiliate decision-making tool may compute a number of introductions, a number of leads, and a number of sales for each of a plurality of possible values of the endogenous variable. The computation may be done utilizing a display position algorithm. A visualization of effects of setting the endogenous variable at different levels may be presented. The user may interact with the display position algorithm to vary one or more of the plurality of possible values of the endogenous variable such that the affiliate is eligible or disqualified to be displayed by an intermediary in response to a search for the item by a visitor of a network site owned and operated by the intermediary. | 11-14-2013 |
20130311272 | METHOD AND SYSTEM FOR DYNAMICALLY OPTIMIZING PROFIT FOR GUARANTEED DEAL BIDDING - A computer-implemented method of optimizing real time profit for guaranteed deal bidding includes receiving a plurality of inputs for a guaranteed deal. The computer-implemented method also includes formulating an expected profit for the guaranteed deal based on the plurality of inputs. Further, the computer-implemented method includes optimizing the expected profit dynamically by varying a bid amount. Furthermore, the computer-implemented method includes rendering an advertisement corresponding to a bidder to attain a maximum profit. | 11-21-2013 |
20130325594 | SPONSORED APPLICATIONS - A computer-implemented method for sponsored applications includes: loading a smart tag with metadata about an application to be downloaded on a user device, said metadata including information about the application that assists an ad server in selecting a targeted advertisement relevant to said application; programming the smart tag to communicate with the ad server requesting service of relevant, targeted ads to the user device based on the metadata once the application is transmitted to the user device and upon each invocation of the application thereafter; and placing the smart tag on the application to be made available for download. | 12-05-2013 |
20130325595 | SOCIAL MEDIA MARKETING AND PROCEED DISTRIBUTION METHOD AND SYSTEM THEREOF - A method comprising registering a first user based on a request to join a host company network, determining a level of the first user within a structure of the host company network, registering a second user with the host company network, based on an invitation from the first user to join the host company network, wherein a level of the second user in the structure is different than the level of the first user, tracking a gross amount of proceeds generated by a sale of a product advertised on a social media platform of the first user and a social media platform of the second user; and distributing a remaining amount of proceeds to the first user and the second user in accordance with the level of the first user and the level of the second user within the structure is provided. Furthermore, an associated system is also provided. | 12-05-2013 |
20130332267 | SELECTING CONTENT BASED ON DATA ANALYSIS - Apparatus and method for selecting at least one content item based on data analysis. In accordance with some embodiments, a plurality of linked web pages of a website are defined by a publisher. Each web page has a respective layout which includes associated content and at least one slot adapted to receive a content item. A total number of web pages visited by each device of the website during an associated device session in which the device requests display of one or more of the web pages on a network accessible device is accumulated. At least one content item is transferred for display on the device during each said device session. A revenue amount is identified to the publisher from said displayed content items for each different total number of web pages visited during said device sessions. | 12-12-2013 |
20140006144 | METHOD OF CALCULATING A RESERVE PRICE FOR AN AUCTION AND APPARATUS CONDUCTING THE SAME | 01-02-2014 |
20140012664 | System for Targeting Advertising Content to a Plurality of Mobile Communication Facilities - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-09-2014 |
20140012665 | System for Targeting Advertising Content to a Plurality of Mobile Communication Facilities - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 01-09-2014 |
20140019233 | UNIFIED AUCTION MODEL FOR SUGGESTING RECOMMENDATION UNITS AND AD UNITS - A social networking system presents advertisements and recommendation units to its users. The recommendation units suggest actions for the users to increase their engagement with the social networking system or otherwise interact with other users, while the social networking system receives revenue from advertisers for displaying advertisements based on bid values associated with the advertisements. The social networking system determines values for the advertisements and for the recommendation units, where the values are measured in a comparable fashion. This allows the system to rank and select the advertisements and recommendation units together in a unified auction model. For example, the social networking system uses a pacing value to determine values of recommendation units having a common unit of measurement with expected values of advertisements to the social networking system. | 01-16-2014 |
20140046757 | UNIFIED PAYMENT AND RETURN ON INVESTMENT SYSTEM - The unified payment system, product and method provide an effective and efficient way to better communicate to a merchant the value of running a promotion and determine a deal structure that works for the merchant, the customer, the promotion system, or any combination thereof. The unified payment system, product and method provide real-time ROI calculations that a merchant and sales representative can collaboratively simultaneously work on to identify a deal structure for the merchant to select. In this way, the merchant and sales representative may arrive at a mutually acceptable payment plan. | 02-13-2014 |
20140046758 | SYSTEMS AND METHODS FOR DETERMINING BIDS FOR PLACING ADVERTISEMENTS - Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement. | 02-13-2014 |
20140052530 | SOCIAL NETWORK SYSTEM AND METHOD - A social network system includes one or more participant terminals operable to act as a client on a social network and a computer operable to act as a server on the social network and to communicate with each of the participant terminals over the social network. The computer includes: a memory configured to store a set of instructions; and a processor configured to execute the set of instructions. The set of instructions cause the processor to: provide one or more advertisements to a user; receive one or more user selected advertisements for display on a user's profile; display the one or more selected advertisements on the user's profile; and calculate user revenue based on the advertisements displayed on the user's profile. | 02-20-2014 |
20140058832 | AD PARTNER REVENUE SHARE AND FINANCIAL TERMS LIBRARY - Systems and methods for creating and managing financial term objects are disclosed herein for generating, based on a publisher's input, a plurality financial term objects. A financial term object includes a set of rules that govern how revenue is divided between a partner and a publisher when a supplemental content object is displayed to a user in response to the user accessing an online property of the partner. After generating the financial term object, the publisher may use the system to system store the financial term object in a database. After storing the financial term object, the system allows the publisher to associate the plurality of financial term objects with a plurality of partners. After associating the financial term objects, the system may then calculate at least one revenue share owed to the partner based on a financial term object. | 02-27-2014 |
20140067526 | Methods, Systems and Apparatuses for Analyzing and Comparing Return on Investment Performance of Marketing Channels in Integrated Marketing Campaigns - Methods, systems and apparatuses are disclosed for collecting cost data regarding advertisements of an offering through two or more marketing channels over a time period and, in near real time, revenue data generated by the marketing campaign. The cost data and the revenue data are grouped into a desired level of granularity. The returns on investment for the desired level of granularity are calculated and displayed. Other embodiments are also disclosed and claimed. | 03-06-2014 |
20140074597 | METHOD AND SYSTEM FOR MEDIA INITIALIZATION VIA DATA SHARING - A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell. | 03-13-2014 |
20140081742 | SYSTEMS AND METHODS FOR OPTIMIZING RETURNS ON AD INVENTORY OF A PUBLISHER - The present disclosure is directed to methods and systems for optimizing economic yield from a publisher's impression inventory. An advertising router may receive economic data from a plurality of placement channels used to place a publisher's impression inventory. The advertising router may be intermediary between the publisher's advertising server and the plurality of placement channels. The advertising router may receive impression inventory data from the publisher's advertising server. The advertising router may generate, based on the impression inventory data, a forecast of economic yield of the publisher's impression inventory. The advertising router may determine, based on the forecast, at least one recommendation to improve the economic yield. The advertising router may apply the at least one recommendation to place an impression of the impression inventory through the plurality of placement channels. | 03-20-2014 |
20140081743 | PRICING ENGINE REVENUE EVALUATION - A simulation framework for evaluating revenue that may use a pricing engine that runs at least one pricing algorithm with particular configurations and under particular model market conditions to provide revenue projections. | 03-20-2014 |
20140081744 | SYSTEMS AND METHODS FOR LIST RANKING AND ADS PLACEMENT USING INTERACTION FEATURES - Systems and methods for placing ads in a block on a webpage are disclosed. Generally, two ranking models are trained using a first and second ads data set. The first model predicts a first click probability for each ad in the first ads data and rank the ads based on the eCPM. The second model is trained using the second ads data set comprising a subset of the first ads data set and interaction features related to ad position in the block. The second model predicts a second click probability for each ad in the second ads data set. An overall expected revenue for each arrangement of ads in the second ads data set is then calculated. The computer system selects the arrangement with maximum computed overall expected revenue and places the ads in the block on the webpage according to the selected arrangement. | 03-20-2014 |
20140095301 | REVENUE ADJUSTMENT PROCESSES - In a system that provides an open exchange environment to connect business entities through a network, methods, systems, and apparatus, including computer program products, for performing a revenue adjustment process to distribute one of a revenue surplus or a revenue deficit amongst business entities involved in one or more transactions from which the one of the revenue surplus or the revenue deficit originates over a predefined time interval, the performing including identifying a set of business entities involved in the one or more transactions to which the one of the revenue surplus or the revenue deficit is to be distributed; and determining a proportion of the one of the revenue surplus or the revenue deficit to which each business entity of the set is distributed. | 04-03-2014 |
20140108133 | SWAPPING MAGAZINE SELF MAILER ARRANGED BY THIRD PARTY IRS COMPLIANT - A system and method for swapping self-mailer inserts and reporting an income with respect to the self-mailer inserts to an IRS (internal revenue service). A self-mailer insert having a return address addressed to a third party can be attached with a magazine. A swapping insert placement order for swapping the self-mailer insert between two or more magazines can be processed by the third party and recorded to a database. A returned insert along with a cash payment from a new subscriber for a new magazine can be received by the third party for processing and data collection and recorded to a database. A report statement including the cash payment enclosed with the returned insert can be reported back to the magazine company by querying the database. The cash payment received from the returned insert for each magazine can also be reported as a reportable income to the IRS. | 04-17-2014 |
20140129325 | Method and System for Advertisement Replacement - A method, system and product useful for online advertisement. The method comprising: displaying a first advertisement in a web page, wherein the first advertisement is associated with a compensation model that is contingent on a user action by a user with the first advertisement; and replacing the first advertisement by a second advertisement that is associated with a serving-based compensation model. In some embodiments, the first advertisement is replaced in response to a determination that a probability that the user action will be performed by the user is below a predetermined threshold. In some embodiments, the first advertisement is replaced in response to a determination that a predetermined threshold time has elapsed after said displaying the first advertisement. In some embodiments, the predetermined threshold time is computed for an ad impression relating to the first advertisement, to the user and to the web page. | 05-08-2014 |
20140156389 | INTERACTIVE CONSUMER LEVEL SERVICING PORTAL WITH PER-USE USER PAYMENT - One embodiment of the present invention provides a system for helping a consumer to solve a problem associated with a product. During operation, the system receives, via a web portal, a description of the problem from the consumer; generates a list of experts based on the description of the problem; receives a selection of an expert based on the list from the consumer; and establishes a online session between the consumer and the selected expert, thereby facilitating the expert in helping the consumer to solve the problem. | 06-05-2014 |
20140180800 | CONTENT ITEM ALLOCATION - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for content distribution. In one aspect, a method includes obtaining reservation data specifying a reservation period and a number of impression reservations for the reservation period; receiving, during the reservation period, content item request data specifying that a resource was requested; identifying candidate content item providers; determining an expected revenue that will be obtained by selecting one of the candidate content item providers to provide a content item; providing, to a content item exchange, auction data including a reserve price; receiving positive response data specifying that the content item exchange will provide an exchange content item for a price that meets the reserve price; and in response to receiving the positive response data, selecting the exchange content item as the content item to be provided in response to receiving the content item request data. | 06-26-2014 |
20140195339 | Media Mix Modeling Tool - A media mix modeling tool is configured to enable a marketing budget to be analyzed for purposes of allocation across different marketing channels and campaigns. The media mix modeling tool utilizes and builds upon web analytics data. For example, for particular channels that are to be the subject of a marketing investment, web analytics data is gathered for each channel. A statistical attribution method is then utilized to analyze the web analytics data to determine how much revenue should be attributed to each channel based on various touch points for each campaign. Cost data is then utilized to create a plot of campaigns within a particular channel. From this plot, a model is fitted that describes the performance of the particular channel. Once a model has been fit to each individual channel, a solver is applied to find a desirable or optimal way to distribute the marketing budget. | 07-10-2014 |
20140195340 | ADVERTISEMENT INFORMATION PROVIDING DEVICE AND ADVERTISEMENT INFORMATION PROVIDING METHOD - An advertisement information providing device includes an advertisement content storage unit that stores advertisement content of a plurality of types. The advertisement information providing device includes an expected earning calculation unit that calculates expected earnings per unit impression number for each type of the advertisement content or for a combination of a plurality of types of the advertisement content. The advertisement information providing device includes an advertisement content type determination unit that determines which type of the advertisement content or combination of types of the advertisement content is to be delivered based on the expected earnings. The advertisement information providing device includes an advertisement content delivery unit that acquires the type of the advertisement content or combination of types of the advertisement content and delivers the advertisement content to an advertisement space. | 07-10-2014 |
20140200995 | TEMPORAL BUDGET OPTIMIZATION IN ONLINE ADVERTISING - A method for temporal budget optimization in online advertising, the method comprising using at least one hardware processor for: receiving a user selection of a time period in the future; forecasting, based on historical data associated with an online ad entity, a future return on investment (ROI) function of the online ad entity; receiving a user selection of a point on the ROI function, thereby setting a budget for the time period; and during the time period: (a) tracking a spending of the budget, to determine a remaining budget, (b) periodically updating the future ROI function based on newly-accumulated historical data associated with the online ad entity, and (c) periodically adjusting, in an online advertising platform, a spending pace of the remaining budget, wherein the adjusting is based on the updated future ROI function. | 07-17-2014 |
20140222555 | Social Revenue Management Method - A system and method of social revenue management is disclosed. A member of an online social network reveals a commercial offer from a third party to their social network. The offer is customized and endorsed by the first user and typically includes details such as the price. A customization app obtained from a party outside the social network is used to create the offer. | 08-07-2014 |
20140222556 | SCORING USERS OF NETWORK BASED SERVICES - Methods, systems and computer program products for evaluating a score for a particular user of network-based services. In one method, advertisements are provides on webpage(s) of the user. The webpage(s) may include content generated by the user. Advertising revenue generated by the webpage(s) is calculated and a score is assigned to the user based on the calculated advertising revenue. | 08-07-2014 |
20140244381 | HIGH CHURN BUSINESS RING - An online system for managing multiple types of online sites for a company is disclosed. Such an online system is designed to retain user interest in the company. | 08-28-2014 |
20140278944 | UTILIZING A RESERVE PRICE FOR RANKING - Methods, computer systems, and computer-storage media are provided for ranking ads. A reserve price is included in a calculation of a score to rank one or more advertisements for display. The calculation may further rely on a bid submitted by an advertiser for an advertisement, a click probability associated with the advertisement, a relevance of the advertisement to a search query and/or user, and the like. Once the reserve price is used to establish a score for one or more advertisements, a price is calculated for each of the one or more advertisements. The one or more advertisements may be displayed in an order indicated by the scores of each of the advertisements. | 09-18-2014 |
20140278945 | ONLINE ALLOCATION WITH MINIMUM TARGETS - Various technologies described herein pertain to allocating requests based on revenue targets of providers for an online service. Information that indicates revenue budgets of providers for the online service and revenue targets of the providers for the online service can be received. The revenue budgets set maximums for total revenues from the providers and the revenue targets set minimums for the total revenues from the providers. Moreover, a request allocable to one of the providers having a total revenue generated thereby constrained by a corresponding revenue budget can be received. Further, bid values of the providers corresponding to the request can be received. An output of an algorithm can be computed based at least in part upon the bid values of the providers and the revenue targets of the providers. The request can be allocated to a selected provider from the providers based upon the output of the algorithm. | 09-18-2014 |
20140324572 | System For Targeting Advertising Content To A Plurality Of Mobile Communication Facilities - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 10-30-2014 |
20140337124 | AUTOMATED OPTIMIZATION OF AN ADVERTISEMENT PLACEMENT ENGINE - A system and method for predicting a performance of a target advertisement placement via a simulation for optimum tuning is disclosed. A simulator receives a set of queries from a production engine, selects a subset of simulation queries from the queries by filtering, modifies query parameters as needed, transmits the simulation queries to the target engine for simulation, collects search results from the target engine, and computes a summary metric, which includes data fields retrieved from the search results and quantities calculated by using a prediction model derived from a production data warehouse. The simulator may further produce a simulation report, an indicator of performance prediction for the target engine, which comprises multiple metrics for the target engine, calculated with varying engine parameters. | 11-13-2014 |
20140344051 | Commerce System and Method of Controlling the Commerce System Using One-to-One Offers and Profit Sharing - A commerce system has retailers offering products for sale to consumers. A consideration set including a plurality of products is provided. An interface is provided to submit a profit share corresponding to each of the products. The products are evaluated to determine a discount for each of the products. A first product is selected from the products including a largest profit share. The commerce system is controlled by distributing the largest profit share, an incremental profit corresponding to the first product, and a shopping list including the first product. A value of each of the products is determined to identify a maximum value. The discount is determined for each of the products to increase the value of each of the products to the maximum value. The set of products is accessed to provide a price per use for each of the products. | 11-20-2014 |
20140372207 | PROFIT INDEX VALUE GENERATION SYSTEM AND PROFIT INDEX VALUE GENERATION METHOD - A profit index value generation system includes a profit index value calculating unit. The profit index value calculating unit calculates a profit index value related to a link destination web page in accordance with (i) a selection probability value that indicates a probability of selection of link information, the link information being posted on a link source web page displayed on a display screen of a terminal and being linked to the link destination web page on which advertisement information is posted, and (ii) an expected profit value that indicates an amount of profit which is expected to be generated as a result of the advertisement information being displayed on the display screen together with the link destination web page. | 12-18-2014 |
20140379462 | REAL-TIME PREDICTION MARKET - A real-time prediction market is described. A plurality of predictor agents set forth respective predictions as to a likelihood that an advertisement will be selected when displayed together with certain publisher content. The advertisement is selected from amongst a plurality of advertisements based upon the plurality of predictions set forth by the plurality of predictor agents. Third parties corresponding to the predictor agents are compensated or penalized as a function of predictive accuracy of the predictor agents. | 12-25-2014 |
20140379463 | ADVERTISEMENT DISTRIBUTION MANAGEMENT APPARATUS, ADVERTISEMENT DISTRIBUTION SYSTEM, AND ADVERTISEMENT DISTRIBUTION MANAGEMENT METHOD - An advertisement distribution management apparatus according to an embodiment includes an estimation unit, an assignment unit, an inquiry unit, and a selection unit. The estimation unit estimates an expected profit value in a case in which advertising content is distributed by a first advertisement distribution apparatus in response to an advertisement request. The assignment unit assigns a price rank to the advertisement request on the basis of the expected profit value. The inquiry unit inquires of one or more second advertisement distribution apparatuses whether to distribute the advertising content at the price rank in response to the advertisement request. The selection unit selects the first advertisement distribution apparatus as a distribution source of the advertising content corresponding to the advertisement request when there is no second advertisement distribution apparatus, in response to the inquiry, which distributes the advertising content at the price rank in response to the advertisement request. | 12-25-2014 |
20150019329 | Dynamic Bidding and Expected Value - A system for receiving data associated with a mobile content is configured to calculate an expected value of the mobile content based at least in part on the data received, and determine a bid amount for a sponsorship of the mobile content based at least in part on the expected value. | 01-15-2015 |
20150039419 | KEYWORD PRICE RECOMMENDATION - An system can include a server that includes or is associated with a keyword price recommendation module. The module can be configured to recommend an optimal price for a keyword, per referral event, in a search engine marketing campaign. For making such a recommendation, the module can be configured to determine revenue generated per referral event for the keyword according to a number of referral events for the keyword for a plurality of users and revenue generated for the keyword by the plurality of users. It can also be configured to select a return on investment percentage for the keyword, and determine the optimal price for the keyword according to the revenue generated per referral event and the return on investment percentage. Additionally or alternatively, the keyword price recommendation module can be configured to calculate the return on investment percentage for the keyword according to at least one market condition. | 02-05-2015 |
20150039420 | AUDIENCE CENTRIC PRICING - A system can include a server that includes or is associated with a revenue analysis module. The module can be configured to receive user web browsing session data from a data source. The session data may include page view data, page interaction data, and page referral data. The module may also be configured to determine page referral events, revenue generating events, and relationships between the page referral events and the revenue generating events, according to at least part of the session data. The revenue generating events may include events in which a user interaction with the webpage generates revenue. The module may also be configured to determine revenue generated by the revenue generating events per page referral event of the page referral events, according to the relationships between the page referral events and the revenue generating events. | 02-05-2015 |
20150058117 | SYSTEM AND METHOD FOR EVALUATING SEARCH QUERIES TO IDENTIFY TITLES FOR CONTENT PRODUCTION - Systems and methods are provided to select potential titles for online content using search query logs from web search service providers. A plurality of search queries are collected from one or more web search service providers. A lifetime value is determined for each of the search queries. Potential titles are then selected from the plurality of search queries using selection criteria including the lifetime value of the search queries. The potential titles can then be provided to content developers who develop online content based on the potential titles. | 02-26-2015 |
20150081424 | ITEM BUNDLE DETERMINATION USING TRANSACTION DATA - A method includes obtaining transaction data for two or more items, determining valuations for the two or more items, grouping the two or more items into one or more bundles, wherein each bundle comprises a different combination of the two or more items, estimating a joint distribution of valuations for the two or more items in each of the one or more bundles based on the transaction data for the two or more items, and estimating expected profits for each of the one or more bundles over a range of bundle prices from the joint distribution. | 03-19-2015 |
20150081425 | MULTIPLE-ENTITY TEMPORAL BUDGET OPTIMIZATION IN ONLINE ADVERTISING - Temporal budget optimization in online advertising, comprising: receiving a user selection of a time period in the future and of a joint budget for M online ad entities, wherein M≧2; forecasting, based on historical data associated with the M online ad entities, a future ROI function of each of the M online ad entities, wherein the future ROI function provides revenue as a function of cost; computing individual budgets for the M online ad entities by finding M points to serve as the individual budgets, each of the M points being a certain cost in the future ROI function of a different one of the M online ad entities, such that: the M points have approximately equal derivatives, and a sum of the costs at the M points is approximately equal to the joint budget; and during the time period: tracking a spending of the individual budgets, to determine remaining individual budgets, periodically updating the future ROI functions based on newly-accumulated historical data associated with the M online ad entities, and periodically adjusting, in an online advertising platform, a spending pace of the remaining individual budgets, wherein the adjusting is based on the updated future ROI functions. | 03-19-2015 |
20150088639 | Predicting User Interactions With Objects Associated With Advertisements On An Online System - Based on prior interactions associated with a user, an online system predicts an amount of interaction by the user with an object associated with an advertisement. Using the predicted amount of user interaction, the online system determines an expected value of presenting the advertisement to the user. The advertisement is ranked among other advertisements based on the expected values associated with the advertisements, and one or more advertisements are selected for presentation to the user based on the ranking. An advertisement may also specify a threshold amount of interaction with an associated object as targeting criteria, so the predicted amount of interaction with the object associated with the advertisement may determine if a user is eligible to be presented with the advertisement. | 03-26-2015 |
20150106194 | METHODS, SYSTEMS, AND DEVICES FOR HANDLING INSERTED DATA INTO CAPTURED IMAGES - Computationally implemented methods and systems include acquiring a captured image, wherein the captured image depicts at least one entity, performing a comparison between an estimated potential revenue generated from a distribution of the captured image and an estimated potential liability incurred for the distribution of the captured image, and modifying the captured image by placing at least one advertisement image at a particular location of the captured image. In addition to the foregoing, other aspects are described in the claims, drawings, and text. | 04-16-2015 |
20150106195 | METHODS, SYSTEMS, AND DEVICES FOR HANDLING INSERTED DATA INTO CAPTURED IMAGES - Computationally implemented methods and systems include acquiring a captured image, wherein the captured image depicts at least one entity, performing a comparison between an estimated potential revenue generated from a distribution of the captured image and an estimated potential liability incurred for the distribution of the captured image, and modifying the captured image by placing at least one advertisement image at a particular location of the captured image. In addition to the foregoing, other aspects are described in the claims, drawings, and text. | 04-16-2015 |
20150149278 | METHOD AND APPARATUS FOR DETERMINING CONTENT RECOMMENDATION TIME USING CONTEXT AWARENESS - Disclosed is an apparatus for recommending content using user context awareness. A content recommendation method performed by the content recommendation apparatus includes monitoring content use information of a user, calculating a profit of the user for content recommendation and an annoyance of the user with the content recommendation based on a result of the monitoring, and comparing the calculated profit and annoyance to determine a time to recommend content to the user. Accordingly, the content recommendation can be provided without interfering with use of content by the user by recommending content using awareness of the user's context. | 05-28-2015 |
20150302467 | SYSTEM AND METHOD FOR REAL TIME SELECTION OF AN OPTIMAL OFFER OUT OF SEVERAL COMPETITIVE OFFERS BASED ON CONTEXT - A real-time selection system and method for selecting an optimal offer out of at least two competitive offers, set towards at least one incoming request. The system includes a processor and a database. The database may be one or more of an offers database, an impressions database, a clicks database, a click through database, a conversions database, a requests database, a users database, a biddings database, and hash table features. | 10-22-2015 |
20150310487 | SYSTEMS AND METHODS FOR COMMERCIAL QUERY SUGGESTION - Systems and methods for commercial query suggestion are disclosed. The system includes a database including search logs. The system includes a set of initial suggestion phrases extracted from the database. The system includes a search engine that generates a query search result based on a query and generates a suggestion search result based on each suggestion phrase in the set of initial suggestion phrases. The system includes a feature generation device that generates a query vector and a suggestion vector based on the query search result and the suggestion search result. The system obtains a relevance score for each suggestion phrases based on a relevance model. The system includes a subset of the initial suggestion phrases based on the relevance scores. The system obtains a click probability score for each suggestion phrases in the subset of initial suggestion phrases based on a click model. | 10-29-2015 |
20150324839 | Method And Apparatus For Payment, Return On Investment, And Impact Reporting - The unified payment system, product and method provide an effective and efficient way to better communicate to a merchant the value of running a promotion and determine a deal structure that works for the merchant, the customer, the promotion system, or any combination thereof. The unified payment system, product and method provide real-time ROI calculations that a merchant and sales representative can collaboratively simultaneously work on to identify a deal structure for the merchant to select. In this way, the merchant and sales representative may arrive at a mutually acceptable payment plan. | 11-12-2015 |
20150332317 | GENERATION OF AN ADVERTISEMENT BID-REACH LANDSCAPE - An advertising system receives from an advertiser at a social networking system an advertisement request, the advertisement request comprising advertisement content and a specification of a target audience for the advertisement content. The advertising system defines a plurality of bid values for the advertisement request. For each of the plurality of bid values, the advertisement system estimates a corresponding value of advertisement reach for the target audience, for example, by estimating a number of users of the target audience for each of whom the given bid value is expected to have resulted in at least one successful impression. The advertiser is provided a visual representation of a bid-reach landscape representing the estimated plurality of advertisement reach values as a function of the plurality of bid values. The advertising system provides, to the advertiser, one or more recommendations for bid values for which corresponding return-on-investment metrics exceed a specified threshold. | 11-19-2015 |
20150339704 | VALUING ONLINE CONTENT SERVED TO AN ONLINE PUBLISHER - Methods and systems for valuing an item of online content served to an online publisher, such as an advertisement, are provided. The methods and systems described herein enable an advertiser to determine the relative value of an advertisement presented to one consumer as compared to the value of the same advertisement presented to another consumer. The expected total lifetime revenue generated as a result of presentation of a specific advertisement to a specific consumer is determined, to enable an advertiser to determine how aggressively to bid for placement of the advertisement with a publisher. | 11-26-2015 |
20150379563 | Determining Bidding Strategies - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for determining bidding strategies. A method includes: identifying a campaign including one or more selection criteria and associated bids; determining a value associated with a user event associated with presentation of a campaign content item; determining one or more predicted future events based on the selection criteria and historical data; determining aggregate values based on the determined predicted future events, using the value and hypothetical bid changes; determining an interaction rate associated with the content item and a cost per event; determining a plurality of bidding strategies for the campaign, each reflecting a change in a bid associated with one or more selection criteria that optimizes the content sponsor's value; and presenting the plurality of bidding strategies to the content sponsor. | 12-31-2015 |
20160048882 | Determining Whether to Maintain Information Describing a Group of Online System Users Specified by a Third-Party System Based On Revenue from Content Selection Based On the Group - An online system receives information describing a target group of online system users from a third party system and stores the information describing the target group. The online system subsequently uses the target group to select content for presentation to one or more users. For example, users included in the target group are identified as eligible to be presented with content items. Based on revenue obtained by the online system from presenting content based on the target group, the online system determines a monetization value for the target group. The online system determines whether to continue storing the information describing the target group based on the monetization value. | 02-18-2016 |
20160063540 | METHOD FOR REVENUE GENERATION AND REVENUE SHARING FROM A MOBILE APPLICATION - A method to share revenue from advertisements in a mobile application comprises receiving a first indication wirelessly over the Internet from the mobile application of a user denoting a viewing of an advertisement, attributing the viewing to the user of the mobile application, tracking a first revenue generated based on the viewing of the advertisement, identifying an advertiser whose advertisement has been viewed by the user, associating a payment obligation to the advertiser with the first revenue, and determining the first revenue to be shared with the user at a first predetermined rate. | 03-03-2016 |
20160098760 | Usability Of Supplemental Application Functions Through Dynamic Modification Of User-Presented Options - A function intelligence engine receives input regarding application program content, including functions or capabilities of the application program that can be separately purchasable, and can further receive information regarding advertisements that can be displayed to users within the context of the application program. User-specific information is also received, including a user's current status and context within the application program, as well as a user's history, both within the application program, as well as in other application programs. Based on such information, the function intelligence engine determines and compares the probability of a user purchasing, versus the probability of the user consuming advertising, to acquire the separately purchasable function. The function intelligence engine then generates, and presents to the user, options that increase the chances of the user obtaining the separately purchasable function and maximize the benefit received by an application program author for providing the separately purchasable function. | 04-07-2016 |
20160110829 | SYSTEM AND METHOD OF CREATING AND MANAGING ENTITY-SPECIFIC APPLICATIONS IN AN INTEGRATED PLATFORM - The disclosure relates to systems and methods of creating and managing artist specific applications in an integrated platform to provide artist content such as music and other content to users through the artist specific applications. The system may facilitate monetization of artist content provided through an artist specific application that is created and branded specifically for the artist. The system may monitor user activity related to the artist specific application and determine a revenue amount to be provided to the artist based on the user activity. In this manner, artists may benefit from creation of an artist specific application by monetizing artist content provided through the artist specific application. Furthermore, the system may change the music or other content provided through the artist specific application in response to artist input, allowing the artist to control what their fans listen to or view through the artist specific application. | 04-21-2016 |
20160132922 | SYSTEM AND METHOD FOR DISPLAYING COLUMNS OF SEARCH RESULTS - A method for generating search results based on a search term and displaying the search results in one or more groupings. The method includes receiving a search term entered by a user, selecting one or more search result groupings based on the search term entered by the user and at least in part on a bid amount associated with the search term, providing search results based on the search term entered by the user for each search result grouping, and displaying the search groupings to the user. | 05-12-2016 |
20160140614 | SYSTEM AND METHOD FOR OBTAINING REVENUE THROUGH THE DISPLAY OF HYPER-RELEVANT ADVERTISING ON MOVING OBJECTS - A system for obtaining revenue through the display of advertising on fixed or moving objects id disclosed. Such objects receive, store, poll and extract data to present content based on the time of day, locations, and relative movements in a specific environment, where data and information stored in moving or mobile objects within that environment can be transmitted between those objects or to stationary objects, where it is then used to enable and control such displays for which the owners of those objects are then compensated. The system enables the display of hyper-relevant ad content with synchronized remote audio, personal messaging and public service alerts on surrounding objects and provides for the real-time logging and later downloading of data to confirm communications and content deliveries between objects, track and measure consumer engagement, verify consumer's direct responses to ad viewings with accountability systems. | 05-19-2016 |
20160148253 | Temporal Dynamics in Display Advertising Prediction - A temporal prediction model is described that is usable to predict user purchase behavior for an online advertising instance. The temporal prediction model may be formed by processing time windows for click data, conversion data, and side information. In one or more implementations, temporal dynamics are applied to the click data, the conversion data, and/or the side information via the processed time windows. Various processing techniques of the temporal prediction model may utilize the applied temporal dynamics to predict user purchase behavior and/or effectiveness of an online advertising instance. | 05-26-2016 |
20160162934 | ADVERTISEMENT DISTRIBUTION MANAGEMENT DEVICE, ADVERTISEMENT DISTRIBUTION MANAGEMENT METHOD, AND NON-TRANSITORY COMPUTER READABLE STORAGE MEDIUM - An advertisement distribution management device according to the present resent invention includes an acquiring unit, a determination unit, and a sending unit. The acquiring unit acquires, for each number of advertisement requests sent to an advertisement distribution device per unit time, a profit expected value of advertising content that is distributed by the advertisement distribution device in accordance with the advertisement requests. The determination unit determines, on the basis of the profit expected value acquired by the acquiring unit, the number of allocations of the advertisement requests to be allocated to the advertisement distribution device. The sending unit sends, on the basis of the number of allocations determined by the determination unit, a new advertisement request to the advertisement distribution device. Consequently, the advertisement distribution management device can improve the profit obtained from the distribution of the advertising content. | 06-09-2016 |
20160171528 | METHOD AND APPARATUS FOR OPTIMIZING THE DELIVERY OF DISPLAY ADVERTISING IMPRESSIONS | 06-16-2016 |
20160188741 | WEB CONTENT PUBLISHING ACQUISTION - Briefly, embodiments disclosed herein relate to acquisition of web content publishing. | 06-30-2016 |
20160253701 | METHODS AND SYSTEMS FOR MONETIZING EDITORIAL USER-GENERATED CONTENT VIA CONVERSION INTO AFFILIATE MARKETING LINKS | 09-01-2016 |
20160379247 | FOCUSED ADVERTISING ACROSS MULTIPLE COMMUNICATION CHANNELS - This document describes, among other things, systems and methods for generating advertising campaigns or listings utilizing catalog information. A method comprises receiving, by an online publication system, a product catalog; accessing, by the online publication system, a merchant profile; and using the product catalog and the merchant profile to develop advertising data, wherein the advertising data includes at least one of an advertising campaign, a marketplace listing, or a store listing. | 12-29-2016 |