Entries |
Document | Title | Date |
20090271266 | EMPLOYING CONSUMER INTELLIGENCE IN PROMOTIONS - Tools for improving interactions between promoters and consumers of products. These tools can enable promoters of products to employ more effective promotional programs, and consumers to receive promotional information about products of interest, while avoiding the excessive overload of information about promotions that are not of interest. Some such tools can enhance consumer satisfaction with—and, correspondingly, consumer participation in—promotional programs by allowing consumers to tailor the discount programs to their preferences, by analyzing consumer behavior and tailoring promotions accordingly, and/or by providing cross promotions of complementary products. Some of the tools can provide substantial savings, in both costs and natural resources, as well as provide a more satisfying experience for consumers, by substantially reducing, or even eliminating, excessive use of paper for promotional programs and transaction receipts. | 10-29-2009 |
20090281896 | EXPERT SYSTEM FOR DESIGNING EXPERIMENTS - Computer implemented methods and systems for designing a true experiment, and optionally conducting the experiment and analyzing the experimental data are described. Information required to design the true experiment is identified. Questions are presented to a user eliciting responses that provide the required information. The required information is extracted from responses received from the user. The true experiment is designed based on the required information. | 11-12-2009 |
20090292608 | Method and system for user interaction with advertisements sharing, rating of and interacting with online advertisements - A platform includes an overall system for user interaction, associated with a particular advertisement. The process enables users to interact with a widget directly associated with an advertisement and express themselves in regards to the advertisement. Advertisement displayed in the Internet or similar distributed computer network-based information distribution system. Such user interactions include engagement methods such as rating advertisements, sharing them with other users, commenting on them, and more. The platform can also include a host site, storing and processing data received by users. As well as means for targeting advertisements and serving them to users according to data collected through the platform directly inserted by the users or collected by the platform in regards to their interaction with the platform. | 11-26-2009 |
20090307082 | SYSTEM AND METHOD FOR WEB ADVERTISEMENT - A method and system for web advertisement are disclosed. According to one embodiment a computer-implemented method comprises receiving chat room information, wherein the chat room information describes a current state of a chat room. The chat room information is provided to an advertisement server, and the advertisement server selects an advertisement based upon the chat room information. The advertisement is received and provided to an advertisement module, and the advertisement module provides the advertisement to the chat room. | 12-10-2009 |
20090307083 | System And Method For Evaluating And/Or Monitoring Effectiveness Of On-Line Advertising - A system and a method for measuring and monitoring effectiveness of on-line advertising are provided. The system and method provide a code attached to, for example, an advertising banner of a company that may advertise goods and/or services of the company. The code provides a signal to a server when the banner is viewed on a computer of a user. Cookie data is transferred by the server to the computer of the user providing information related to viewing of the advertising banner. Surveys are further presented to users to obtain information related to the effectiveness of the advertising for both exposed users and control users. | 12-10-2009 |
20100057556 | Apparatuses, Methods And Systems To Identify, Generate, And Aggregate Qualified Sales and Marketing Leads For Distribution Via an Online Competitive Bidding System - The disclosure details the implementation of an apparatuses, methods, and systems to identify aggregate and generate bids for online sales leads. A lead facilitator may use an online lead bidding system to aggregate, and focus user leads and make them available to providers. The providers may make bids to acquire leads from users that are specific to the provider's goods and/or services. The winning bidders are then allowed to provide advertising, offers, and/or the like to the lead generators. Also, the winning bidders are provided with information submitted by the lead generators for follow-up contact, which may include: personal face-to-face meetings, telephone calls, emails, Web links (e.g., for purchasing an item), and/or the like. The lead bidding system also allows for the creation of numerous categories and campaigns, which are useful for market research as well as sales lead generation. As such, the lead bidding system efficiently facilitates commerce by providing qualified leads to providers of goods and services. | 03-04-2010 |
20100076838 | Apparatus, system and method for a brand affinity engine using positive and negative mentions and indexing - An apparatus, system and method of implementing a computerized brand affinity engine. The apparatus, system and method include at least a plurality of computerized access points having accessible thereto a plurality of sites mentioning at least one sponsor, a categorized, hierarchical database of keywords, wherein at least the keywords falling in at least one category of the hierarchy correspond to a sponsor category of the at least one sponsor, and a tracker, wherein the tracker tracks positive ones of the mentions of the at least one sponsor on ones of the plurality of sites and negative ones of the mentions of the at least one sponsor on ones of the plurality of sites, in accordance with positive and negative keywords of the categorized, hierarchical database in the sponsor category, and wherein the tracker issues an rating with regard to the at least one sponsor in accordance with the positive ones and the negative ones of the mentions. An assessment of optimal sponsors for particular markets and/or in particular geographies that additionally increases sponsorship opportunities in particular markets and/or in particular geographies is thereby provided. | 03-25-2010 |
20100114691 | MANAGING A MARKETING TEMPLATE USED IN AN E-MAIL MARKETING CAMPAIGN - Embodiments of systems, methods, and software applications, which are configured to manage marketing templates that are to be used in e-mail marketing campaigns, are described in the present disclosure. According to one embodiment, among many, a computer readable medium is configured to store instructions that are executable by a processing device. The computer readable medium includes logic adapted to enable a user to create a marketing template and logic adapted to enable the user to publish the marketing template on one or more social networks. The computer readable medium also includes logic adapted to enable the user to incorporate the marketing template into an e-mail marketing campaign. Furthermore, the computer readable medium comprises logic that is adapted to track statistics related to recipients' responses to the e-mail marketing campaign. | 05-06-2010 |
20100114692 | System and method for brand affinity content distribution and placement - An endorsed advertising engine, system and method, which includes at least one vault having media assets, a recommendation engine that matches the media assets from the vault with at least one available placement, and a delivery engine that integrates the available placement with the matched media assets from the vault. | 05-06-2010 |
20100131356 | Methods and Systems of Measuring the Effectiveness of Advertising Content and Producing Standardized Advertising Content Effectiveness Scores - Methods and systems for measuring effectiveness of advertisements. Consumers who opt-in may be presented with advertisements, and after viewing the advertisements, the participants may be asked to respond to the advertisement in a standardized survey environment. The participants may be asked to rate, on a scale of 0 to 100, each advertising piece in terms of various factors such as: desire rating, relevance, information, attention, innovation (or change), likeability, etc. These responses, combined with demographic information about the participants and meta data pertaining to advertising such as brand, product and the media that the advertising is designed for, may be used to measure the persuasive power of the advertising content, the likelihood of repeat viewing of the advertising, the likelihood of having word-of-mouth effect and the overall effectiveness of advertising content. Consumer reactions may be continuously collected, and advertising content effectiveness scores may be provided in a standardized, quantitative way. The results may also provide a cost per ad effectiveness, calculated based on the money spent on the advertisement, breadth of audience, and the advertising content effectiveness score. | 05-27-2010 |
20100174604 | Business method for promoting goods and services of providers - A business method for promoting goods and services of providers includes the steps of designating a group of targeted recipients, and storing demographics information of each recipient in an electronic database. A plurality of direct mail items including provider promotions is generated, and each marked with a machine-readable ID code unique to each of the recipients. The direct mail items are sorted by their respective ID codes into cooperative mail packages, each mail package containing multiple items with common ID codes. The mail packages are then forwarded to respective recipients. After redemption of a direct mail item by a recipient, the ID code is read and electronically linked with the recipient's demographics information contained in the electronic database. A report is generated based on the direct mail items redeemed. The report may include a geographic map which plots respective locations of recipients, and/or a listing of receipts grouped into a plurality of demographics segments. | 07-08-2010 |
20100228621 | Method of Using a Flat Panel Television to Deliver Digital Content to a Targeted Demographic - A method of using a digital content display frame around a flat panel television that allows advertisers to use the attention-capturing power of television to reach a targeted demographic with content rich, high definition media in any location where a flat panel television is, or could be, located. Dynamic digital content is displayed on the centrally-located flat panel television, including plasma and LCD televisions, and/or on any combination of the display panels in the frame around it, which preferably comprises four panels in a rectangular configuration, but is not limited thereto. Digital content on any of the display panels can be independent or unified with any other panel, and/or the television. Content management of the displayed digital content can be remotely accomplished via one or more web interfaces, as well as locally via on-board USB, Cat5 wiring, firewire-type technology, and/or other means allowing quick upload of local content. | 09-09-2010 |
20100228622 | Messaging Interface for Advertisement Submission - Methods, systems, and apparatus, including computer program products, in which submission of targeted advertisements can be facilitated using text messaging. Text message received from advertisers can include advertisement information and target audience information. Such information can be used to generate an advertisement for the advertiser. The generated advertisement can be provided for targeted distribution to users. | 09-09-2010 |
20100332313 | USER SELECTABLE ADVERTISING NETWORKS - The claimed subject matter provides a system and/or a method that facilitates user selectable advertising networks. Advertising content can be formed into cohesive subsets of advertising. These subsets can be related to criteria to facilitate selection between available subsets of advertising content. A selection component can facilitate selection of the available subsets of advertising content based on these criteria. The criteria can be related to user preferences. Further the criteria can relate to explicit user preferences such as opt-in or opt-out indicia. The user can be presented with more relevant advertising content where user selection of advertising networks occurs. | 12-30-2010 |
20110099060 | SYSTEM AND METHOD FOR DYNAMIC PRICE SETTING AND FACILITATION OF COMMERCIAL TRANSACTIONS - The present invention provides methods and systems for defining commercial transaction components; defining rules for mapping customer transactions into individual components; market segmentation in light of these individual definitions and bundling individual components of an offer into optimized packages for presentation and sale. A data processing system in accordance with one embodiment of the present invention, examines the commercial behavior of enrolled customers, breaks each of the constituent transactions into purchases of atom-level components; catalogues those components; extracts demographic information from said transactions and other sources; facilitates demographic studies of groups of such customers; | 04-28-2011 |
20110161163 | WEARABLE ADVERTISING RATINGS METHODS AND SYSTEMS - A wearable advertising ratings method and system is disclosed. The location of a advertising media can be identified and a human eye can be located and tracked when the user of the ratings system, such as a pedestrian, is wearing eye polarity-sensing earphones. The earphones collect data when a user views media, as well as process and transmit such data through the user's communications device. Changes in the eye's polarity, perception, and reaction to viewing media are correlated to human brain reactions to acquire ratings for viewed media. The system allows for an advertiser to acquire and evaluate audience feedback and ratings related to presentation and content displayed on media (e.g., billboards, digital signage, window displays, etc.), as well as provide incentives for rating such media through use of an applications store. | 06-30-2011 |
20110178867 | METHOD AND SYSTEM FOR FACILITATING ACCESS TO A PROMOTIONAL OFFER - A method of facilitating access to a promotional offer, the method comprising: receiving at a server system a page request from a client device; and sending program code executable in a browser application to the client device in response to the page request, the program code being executable to display at least one promotional offer and a promotional code, to provide a flash object at a display position of the promotional code and, in response to selection of the flash object, to cause the promotional code to be copied to a user-accessible memory of the client device and to open a new browser display of the browser application. | 07-21-2011 |
20110251890 | SYSTEM FOR COMMERCIAL INFORMATION TRANSMISSION AND ITS APPLIED METHOD THEREIN - A system for electronic commercial information transmission, and the method for electronic information transmission applied therein. The system comprises a server and at least one portable work station that can communicate with the server on which a combination of free multi-media information are stored. The multi-media information is played free of charge with non-limited times. The music group and commercial goods will gradually become famous. The actions for watching the commercial information will enlarge the market for multi-media information download and the commodities business. This system will enclose the combination of the said multi-media information and commercial information in the greeting card and send the same to whose lover and families to offer the festival wishes, and this card, further to the multi-media information and commercial information will easily become the gossip topic of the public. | 10-13-2011 |
20110282732 | UNDERSTANDING AUDIENCE INTERESTS - The present invention provides techniques for use in providing advertisers and other entities with information relating to target audiences. Techniques are provided in which, in reply to an advertiser query, the advertiser is provided with, in connection with a specified target audience, topics of interest, levels of interest per topic, and a level or levels of engagement with the advertiser. Other information may also be provided, including topic of interest trending information, as well as topics of interest that best differentiate between the target audience and a specified comparison audience. | 11-17-2011 |
20110282733 | SYSTEM AND METHOD TO CONTROL ON-DEMAND MARKETING CAMPAIGNS AND PERSONALIZED TRAJECTORIES IN HYPER-LOCAL DOMAINS - A method of providing targeted communications within a hyper-local domain from a first user to a second user, the method including receiving a communication from a first device, the first communication related to the hyper-local domain, receiving an input from a second device, comparing the input to the communication, and transmitting the communication to the second device, a third device, or combinations thereof, based on the comparing of the input to the communication. | 11-17-2011 |
20110295680 | Single Conversion Advertisements - This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving ad information from a seller; generating, using one or more processors, a single conversion ad using the received ad information, where the single conversion ad has an available inventory of one such that only a single conversion of the ad can be performed; transmitting the single conversion ad to one or more potential buyers; receive an input from one of the one or more potential buyers; and notifying the seller of the user input. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products. | 12-01-2011 |
20120089455 | SYSTEM AND METHOD FOR REAL-TIME ADVERTISING CAMPAIGN ADAPTATION - A technique for adapting an advertising campaign based on real-time campaign metrics, such as a composition of the target audience among advertising recipients or an impact on brand metrics. As the advertising campaign runs, parameters of the campaign are updated to boost performance of a portion of the advertising campaign determined to be particularly effective by the campaign metrics. The campaign metrics utilize real-time, single-question surveys across segmented portions of the target audience, and then adapt the advertising campaign to target a particular segment based on desired brand and audience metrics. | 04-12-2012 |
20120109743 | METHOD AND SYSTEM FOR SCHEDULING AN ADVERTISEMENT - A method and system for broadcasting multimedia data is disclosed. In an embodiment, a method for broadcasting multimedia data is disclosed. The method comprising generating one or more multimedia data streams using the multimedia data, scheduling the one or more multimedia data streams at one or more timing slots of one or more advertisement, and processing the one or more multimedia data streams with a first data stream at the one or more timing slots. The method further comprises inserting multimedia data streams within the first data stream in accordance with a geographic location. | 05-03-2012 |
20120116869 | COORDINATING ADVERTISING AMONG USER DEVICES - Disclosed are methods for coordinating advertising among at least two devices currently being used by the same user. A server receives information about what advertising is sent to a first user device. Based on that information, the server creates a “context directive” that specifies how to appropriately direct advertising to a second user device. The context directive is sent to a device that manages an advertising campaign for the second device. The context directive can be based on advertising policy rules set by campaign managers for the first and second user devices. The policy rules may be based on demographic information associated with the user of the second device. In some embodiments, a server collects information on advertisements sent to the various user devices, correlates that information, and produces a report. Advertising managers use this report to gauge the effectiveness of their campaigns across devices. | 05-10-2012 |
20120130802 | SYSTEMS, METHODS AND APPARATUS TO DESIGN AN ADVERTISING CAMPAIGN - Methods and apparatus are disclosed to tailor an advertising campaign. A disclosed example method involves receiving, by a processor, an indication of user exposure to a first advertisement, selecting, by the processor, a survey prompt based on the indication of user exposure to the advertisement, and sending the survey prompt for presentation in a web-based challenge prompt. | 05-24-2012 |
20120143675 | Method And System For On-Line Survey Recruitment Ensuring Availability Of Control Group Participants - A system and method are described for presenting on-line survey invitations to users over a network. The system enables selectively presenting survey invitations to users in accordance with a survey recruitment definition associated with a tag embedded within an on-line advertisement downloaded and executed on a user computer. If a determination is made by a survey recruitment server that a requestor is to be a potential control (unexposed) survey participant, then instructions are issued to the requesting user computer to obstruct presentation of the on-line advertisement which caused the issuance of the request for a survey invitation from the user computer. | 06-07-2012 |
20120143676 | Systems, Methods and Apparatus for Valuation and Tailoring of Advertising - A system and method classifies advertising based on referenceable attributes. An individual advertisement is classified by predefined referenceable attributes. The advertisement and the predefined referenceable attributes are linked using alphanumeric or digital codes. The advertisement and the linked codes are stored such that the advertisement and linked codes are accessible by a user. | 06-07-2012 |
20120166271 | ARRANGEMENTS FOR FACILITATING e-COMMERCE VIA A TEXT BASED NETWORK - Configurations for electronic commerce are disclosed. In some embodiments, data related to the distribution of advertising content to consumers via at least one media outlet can be acquired and stored. The content can include a message response facilitator useable by a text based message system (TBMS) to provide a selectable link to facilitate a reply path. The selectable link allows a consumer ad-hoc access to a transaction account when the consumer responds to an impression created by the advertising content. The link, when activated, can place the CID in communication with a payment gateway where the communication can include a request for information related to the transaction account, a reply to the request, and a status message from a transaction account authorization entity. | 06-28-2012 |
20120197712 | METHOD AND SYSTEM FOR DETERMINING EFFECTIVENESS OF MARKETING - A computer based system ( | 08-02-2012 |
20120203625 | ADVERTISING FUTURES MARKETPLACE METHODS AND SYSTEMS - Methods and systems provide information products relating to past, present and future advertising transactions (i.e., contracts to place advertisements in various media) to enable a marketplace in advertising products. Information regarding a plurality of advertising transactions are gathered. Data is analyzed to determine its attributes. Some attribute values are transformed and the attribute values are stored in a database. Attributes are organized or indexed according to a taxonomy of attributes to provide indexes to advertising transaction records. Indexes and benchmarks for various selected types of advertising transactions can be generated by selecting certain records from the database and aggregating the data or otherwise synthesizing information products, such as benchmarks and market entities for the selected types of advertising transactions. Information products may be published and syndicated as market indexes and benchmarks. | 08-09-2012 |
20120215622 | System for Targeting Advertising to Mobile Communication Facilities Using Third Party Data - A system for targeting advertising content includes the steps of: (a) receiving first and second requests for advertising associated with first and second users, wherein the users are identified; (b) retrieving data pertaining to the users from a data provider; (c) selecting respective advertising content from the first and second sponsors based at least on a determination of relevancy of each advertising content to the data provider's data, wherein the relevancy determination generates respective relevancy scores; (d) determining the advertising content of the first sponsor is more relevant to the first user and the advertising content of the second sponsor is more relevant to the second user based on the respective relevancy scores; and (e) transmitting the advertising content of the first sponsor to the first mobile communication facility for display and transmitting the advertising content of the second sponsor to the second mobile communication facility for display. | 08-23-2012 |
20120215623 | System for Targeting Advertising to Mobile Communication Facilities Using Third Party Data - A system for targeting advertising content includes the steps of: (a) receiving first and second requests for advertising associated with first and second users, wherein the users are identified; (b) retrieving data pertaining to the users from a data provider; (c) selecting respective advertising content from the first and second sponsors based at least on a determination of relevancy of each advertising content to the data provider's data, wherein the relevancy determination generates respective relevancy scores; (d) determining the advertising content of the first sponsor is more relevant to the first user and the advertising content of the second sponsor is more relevant to the second user based on the respective relevancy scores; and (e) transmitting the advertising content of the first sponsor to the first mobile communication facility for display and transmitting the advertising content of the second sponsor to the second mobile communication facility for display. | 08-23-2012 |
20120215624 | System for Targeting Advertising to Mobile Communication Facilities Using Third Party Data - A system for targeting advertising content includes the steps of: (a) receiving first and second requests for advertising associated with first and second users, wherein the users are identified; (b) retrieving data pertaining to the users from a data provider; (c) selecting respective advertising content from the first and second sponsors based at least on a determination of relevancy of each advertising content to the data provider's data, wherein the relevancy determination generates respective relevancy scores; (d) determining the advertising content of the first sponsor is more relevant to the first user and the advertising content of the second sponsor is more relevant to the second user based on the respective relevancy scores; and (e) transmitting the advertising content of the first sponsor to the first mobile communication facility for display and transmitting the advertising content of the second sponsor to the second mobile communication facility for display. | 08-23-2012 |
20120215625 | System for Targeting Advertising to Mobile Communication Facilities Using Third Party Data - A system for targeting advertising content includes the steps of: (a) receiving first and second requests for advertising associated with first and second users, wherein the users are identified; (b) retrieving data pertaining to the users from a data provider; (c) selecting respective advertising content from the first and second sponsors based at least on a determination of relevancy of each advertising content to the data provider's data, wherein the relevancy determination generates respective relevancy scores; (d) determining the advertising content of the first sponsor is more relevant to the first user and the advertising content of the second sponsor is more relevant to the second user based on the respective relevancy scores; and (e) transmitting the advertising content of the first sponsor to the first mobile communication facility for display and transmitting the advertising content of the second sponsor to the second mobile communication facility for display. | 08-23-2012 |
20120215626 | System for Targeting Advertising to Mobile Communication Facilities Using Third Party Data - A system for targeting advertising content includes the steps of: (a) receiving first and second requests for advertising associated with first and second users, wherein the users are identified; (b) retrieving data pertaining to the users from a data provider; (c) selecting respective advertising content from the first and second sponsors based at least on a determination of relevancy of each advertising content to the data provider's data, wherein the relevancy determination generates respective relevancy scores; (d) determining the advertising content of the first sponsor is more relevant to the first user and the advertising content of the second sponsor is more relevant to the second user based on the respective relevancy scores; and (e) transmitting the advertising content of the first sponsor to the first mobile communication facility for display and transmitting the advertising content of the second sponsor to the second mobile communication facility for display. | 08-23-2012 |
20120232986 | System and Method of Guaranteed Cognitive Awareness - Exemplary embodiments of the invention provide systems and methods for verifying a consumer's cognitive awareness of an advertisement. Aspects of the invention provide a method of receiving a request for services from a consumer, presenting at least one advertisement to the consumer, presenting at least one verification question to the consumer, receiving at least one verification response from the consumer, and determining whether the at least one verification response matches at least one correct response. If the at least one verification response matches the correct response, then access to the service is granted. If the at least one verification response does not match the correct response, then access to the service is not granted. In some embodiments of the invention, the consumer is allowed to repeat the verification process if the verification response does not match the correct response. | 09-13-2012 |
20120330746 | ANALYTICS SYSTEM AND METHOD FOR MONITORING CONSUMER INTERACTION WITH MERCHANT PROMOTIONAL ACTIVITIES - An analytics system for monitoring consumer interactions with promotional activities provides rapid feedback to merchants engaging in promotional activity to increase consumer traffic, purchases, and knowledge with regard to the merchants' businesses. The analytics system may distribute one or more promotions to consumers electronically. An activity monitor of the analytics system may monitor and collect information regarding consumer interactions or activities surrounding the promotions. For example, the viewing, sharing, or redemption of particular promotions on a consumer's mobile or other device may be collected. This information may then be used to provide feedback to merchants regarding the results, success, or lack thereof of one or more of their promotions. | 12-27-2012 |
20130046614 | System And Method For Evaluating And/Or Monitoring Effectiveness Of On-Line Advertising - A system and a method for measuring and monitoring effectiveness of on-line advertising are provided. The system and method provide a code attached to, for example, an advertising banner of a company that may advertise goods and/or services of the company. The code provides a signal to a server when the banner is viewed on a computer of a user. Cookie data is transferred by the server to the computer of the user providing information related to viewing of the advertising banner. Surveys are further presented to users to obtain information related to the effectiveness of the advertising for both exposed users and control users. | 02-21-2013 |
20130054350 | System and Methods for Measuring Exposure to Media - A method for measuring the reach of media content distributed within time slots of a radio or television broadcast or other media outlet. Statistics representative of audience exposure to such media content are derived from recollections gathered from a first quantity of respondents who, collectively, constitute a representative sample across all socio-demographic segments of a relevant population. From these recollections, which identify media content to which respondents were exposed during recollection intervals, first audience statistics are derived for respective time intervals of interest. Second audience statistics, representative of audience exposure to media content during time slots falling within the time intervals of interest, is derived from a plurality of audiometric measurements collected from a second quantity of representative respondents substantially smaller than the first. The sets of audience statistics are combined to yield an enhanced “hybrid” assessment of reach, market share, and gross rating points for any media content distribution event(s) and any selected socio-demographic groups. | 02-28-2013 |
20130054351 | USER-CURATED BUSINESS RECOMMENDATIONS - Methods and systems for providing promotional information include collecting information at a server regarding promotions, including promotion location, supplied by a plurality of individual users. A request is received at the server from a requesting user that includes a user location. The server searches the promotional information to generate a list of promotions within a radius of the user location. The server then transmits the list of promotions to the requesting user. | 02-28-2013 |
20130117103 | UNIVERSAL CONTROL - Techniques are provided for establishing a control group from members a given population by identifying, for each member of the test group, an “unexposed twin”. In general, the unexposed twin of a test group member is the person that is most similar to the test group member, from among the members of the population that have not been exposed to the relevant marketing efforts. Preferably, the twins of each member of the population are pre-computed by mapping relevant attributes of the member to N-dimensional space. The “twin mapping” thus produced is then used to identify a control group candidate when a member of the population becomes exposed to marketing efforts for which testing is being performed. | 05-09-2013 |
20130124300 | User-controlled file interaction - User-controlled file interaction is described, including detecting an interaction with a file presented on a client, the interaction indicating a preference associated with the file, selecting other files for presentation based on the preference, the other files being similar to the element, and presenting the other files on the client. | 05-16-2013 |
20130124301 | SYSTEM AND METHOD FOR DYNAMIC USER FEEDBACK FOR DISPLAY AND CONTEXT ADVERTISEMENTS - Methods, systems, and computer programs encoded on a computer storage medium include for an ad to be displayed on a web page, providing a first user input field that is selectable by a user viewing the ad. Upon detection of actuation of the user input field for the ad, providing display data representing a second user input field by which a user can enter feedback information regarding the ad is provided, the second user input field comprising a portion configured to receive input from the user regarding a specific portion of the ad. There is received feedback information regarding the ad that has been entered using the second user input field. The feedback information is stored in association with the ad. | 05-16-2013 |
20130124302 | INDIVIDUAL-LEVEL MODELING - A method includes collecting individual-level data (for example, survey data) corresponding to each of one or more individuals who has been exposed to advertising for a product or service. A representative sample may be created from the individual-level data. A model may be created based on factors relating to acquisition of the product or service. A response to the advertisements is assessed based on the model. In some embodiments, intermediate measures to sales are included in the model. In some embodiments, the individual-level model is integrated with a historical model. | 05-16-2013 |
20130138501 | SYSTEM AND METHOD FOR DYNAMIC PRICE SETTING AND FACILITATION OF COMMERCIAL TRANSACTIONS - The present invention provides methods and systems for defining commercial transaction components; defining rules for mapping customer transactions into individual components; market segmentation in light of these individual definitions and bundling individual components of an offer into optimized packages for presentation and sale. A data processing system in accordance with one embodiment of the present invention, examines the commercial behavior of enrolled customers, breaks each of the constituent transactions into purchases of atom-level components; catalogues those components; extracts demographic information from said transactions and other sources; facilitates demographic studies of groups of such customers; optimizes offerings to such groups; and facilitates the consummation of those offers of sale. The processing system may also facilitate customers fiscal management through the communication of data necessary to practice the instant invention. | 05-30-2013 |
20130144710 | CONSUMER DRIVEN ADVERTISING SYSTEM - A system and method for directing self-targeted advertising to users who are interested in receiving it. A user creates or adopts one or more personas that define a number of characteristics that the user has or wants to be associated with. The characteristics of the personas can be used by advertisers to define members of a target audience. Each persona included in a target audience has an address or identifier to which ads are sent. In one embodiment, users are shown a user interface screen with icons representing a number of brands. The user provides input that indicates whether they have different opinions of the brands. Based on the input received, an estimate is made of the likelihood that the user has a number of characteristics. The user can arrange the icons representing the brands on the user interface screen to indicate if the user likes or dislikes the brand. | 06-06-2013 |
20130144711 | SYSTEM AND METHOD FOR DELIVERING ADS TO PERSONAS BASED ON DETERMINED USER CHARACTERISTICS - A system and method for directing self-targeted advertising to users who are interested in receiving it. A user creates or adopts one or more personas that define a number of characteristics that the user has or wants to be associated with. The characteristics of the personas can be used by advertisers to define members of a target audience. Each persona included in a target audience has an address or identifier to which ads are sent. In one embodiment, users are shown a user interface screen with icons representing a number of brands. The user provides input that indicates whether they have different opinions of the brands. Based on the input received, an estimate is made of the likelihood that the user has a number of characteristics. The user can arrange the icons representing the brands on the user interface screen to indicate if the user likes or dislikes the brand. | 06-06-2013 |
20130185146 | METHOD AND SERVER OF PROVIDING ADVERTISEMENT - The present invention relates to a method and server for providing advertisements that employ a contest arrangement between a multiple number of advertising items extracted in association with a particular text or image, to draw the interest of the advertisement users and maximize the advertising effect by supplying certain benefits according to the contest rankings. | 07-18-2013 |
20130211907 | CLASSIFIED ADVERTISING IN A SOCIAL NETWORKING SYSTEM - Exemplary systems and methods are provided for advertising on an authenticated web-based social network. Such methods include providing a screen for creation of a classified advertisement, receiving the classified advertisement from an advertising member, and displaying the classified advertisement on a user network in the authenticated web-based social network with information about a relationship between the advertising member and a member of the authenticated web-based social network viewing the classified advertisement. Exemplary systems include an advertising engine configured to generate a screen for creation of a classified advertisement, a communications module configured to receive the classified advertisement from, an advertising member, a distributed database configured with a user network and relationship information, and a display module configured to display the classified advertisement on the user network with the relationship information. | 08-15-2013 |
20130238421 | Combination of Social Networking Data with Other Data Sets for Estimation of Viewership Statistics - Embodiments of the invention combine information from different data sets, such as social networks, advertising networks, and/or panels, each data set comprising statistics about past viewership of content (e.g., advertisements). The result of the combination is a model that, when applied to statistics about viewing of particular content, produces viewing statistics about the particular content that are more accurate than the data of any given one of the different data sets when taken in isolation. | 09-12-2013 |
20130246163 | ONLINE ADVERTISING METHOD USING A FREE ADVERTISING WEBSITE - Provided is a method of online advertising using a free advertising website, including: a first step of enabling the free advertising website to join as a member using a user terminal; a second step of accessing the free advertising website, checking the advertisement posted on the first page of the website, and executing either an advertisement posting category or an advertisement search category using the user terminal; a third step of, if the advertisement posting category is selected, being activated as an advertisement provider, posting an advertisement, and paying points for the posted advertisement and questionnaire on the advertisement; and a fourth step of, if the advertisement search category is selected, being activated as an advertisement viewer, searching advertisements, executing and viewing the found advertisement, answering the questionnaire on the advertisement, and getting points for viewing the advertisement and answering the questionnaire. | 09-19-2013 |
20130254017 | SYSTEM FOR INFLUENCING THE BUYING PREFERENCES OF USERS - Disclosed is a system for enabling first users to influence the preferences of second users in the favor thereof. Each first user represents a part or the entirety of a business entity and each second user representing an individual or an organization. The system comprises a plurality of preference polls accessible by a second user wherein, each preference poll requires a second user to select a poll entry out of at least two poll entries listed therein; each poll entry managed by a first user. The system further comprises a communication module for enabling the first users to persuade those second users, who have not selected the poll entries thereof, to reselect the poll entries thereof as preferred poll entries. | 09-26-2013 |
20130290093 | SYSTEM AND METHOD FOR ESTIMATING THE VALUE OF DISPLAY ADVERTISING - A system and method which allow estimation of the value of display advertising are disclosed. Access is provided to a simulated web browsing experience to a plurality of users on a browser on the users' computers. The users have agreed to act as test subjects in exchange for financial compensation. At least one web page comprising a randomly selected article and at least one advertisement is presented to the users. After a predetermined duration, a questionnaire including questions relating to the at least one advertisement is presented to the users. The users are provided with financial compensation for answering the questions. | 10-31-2013 |
20130290094 | METHODS AND SYSTEMS TO EXPLICITLY AND IMPLICITLY MEASURE MEDIA IMPACT - Example methods, apparatus, systems, and articles of manufacture to explicitly and implicitly measure media impact are disclosed. An example method includes analyzing first survey response data obtained from a control group panelist responding to a first survey instrument after exposure to first media. An example first survey instrument includes an implicit measure. The example first survey response data includes first implicit response data. The example method further includes analyzing second survey response data obtained from a test group panelist responding to the first survey instrument after exposure to second media. The example second survey response data includes second implicit response data. The example second media includes elements of the first media and target advertising or entertainment material not included in the first media. The example method also includes assessing an effectiveness of the target advertising or entertainment material based on the first and second implicit response data. | 10-31-2013 |
20130304568 | METHOD AND SYSTEM FOR CONNECTING USERS TO SOCIAL MEDIA THROUGH RICH MEDIA INTERACTIONS - A method and system for online advertisements that encourages users to express purchase preference or brand interest on their social media networks through rich media interactions. The system includes a processor, a network interface configured to connect to a network and a machine readable storage medium configured to store program instructions which, when executed, cause the processor to perform a method for encouraging users to express purchase preference or brand interest on their social media networks through rich media interactions. An interactive display is arranged on a screen comprising a prompt and a plurality of selectable multimedia elements. A user responds to the prompt by designating a multimedia to enable transmission of preference data responsive to the prompt. The preference data associated with the designated multimedia element to a server connected to the network. | 11-14-2013 |
20130304569 | Rebroadcasting of Advertisements in a Social Network - The subject matter of this specification can be embodied in, among other things, a method that receives at a server a first request to rebroadcast a first sponsored content item that was displayed on the social network to the first user to a second user. A second request to display at least one sponsored content item to the second user when the second user accesses an electronic document associated with the social network is received at the server. The first sponsored content item is retrieved for rebroadcast from one or more sponsored content items indicated for rebroadcast to the second user. The first sponsored content item is output to the second user of the social network in response to the second request to display and without requiring the second user to select the first sponsored content item for display. | 11-14-2013 |
20130332263 | COMPUTER IMPLEMENTED METHODS AND APPARATUS FOR PUBLISHING A MARKETING CAMPAIGN USING AN ONLINE SOCIAL NETWORK - Disclosed are methods, apparatus, systems, and computer readable storage media for publishing a marketing campaign on an online social network. A CRM server accesses a marketing campaign record in a database and transmits marketing campaign data to be published on an online social network. The CRM server also receives data related to users interacting with the published marketing campaign. The CRM server can store the user-related data. In some implementations, the user-related data can also be analyzed. | 12-12-2013 |
20140025482 | System and Method for Optimizing Media Play Transactions - A database interface for developing at least one media play is disclosed. The database interface for developing at least one media play includes a plurality of templates, generated in accordance with feedback prior ones of the at least one media plays, at least two desired criteria limiting circumstances for play of the media play received at one of said templates, and an accessor that accesses media play inventory and preempts certain of the media play inventory with an insertion of the media play according to said at least two desired criteria. | 01-23-2014 |
20140052527 | REVERSE BRAND SORTING TOOLS FOR INTEREST-GRAPH DRIVEN PERSONALIZATION - An input and processing system allows user input information such as user affinity to efficiently block content and request content as well as novel input of commands such as copy/paste on a small mobile device screen among other computing devices. A client/server is also made more efficient due to the enhanced gathering of information such as content feedback from users. | 02-20-2014 |
20140114745 | Determining Advertising Effectiveness Based on Observed Actions in a Social Networking System - Actions and/or behaviors of social networking system users are observed and used for measuring advertising effectiveness. More specifically, advertisements from an advertising campaign are selectively targeted and presented to specific subsets of social network users and withheld from other subsets of social network users. After the advertisements are presented, actions performed by users in the different subsets are be identified and analyzed to determine metrics describing the effectiveness of the particular advertising campaign. | 04-24-2014 |
20140122222 | CUSTOMIZING ONLINE CONTENT FOR A USER - A first content includes a set of first components. A first feedback mechanism is associated with at least one first component. A second feedback mechanism is associated with the first content. A user response to the first and second feedback mechanisms is received. A second component is provided based on the user response for use in displaying at a user interface in place of at least one of the first components. | 05-01-2014 |
20140129321 | Combination of Social Networking Data with Other Data Sets for Estimation of Viewership Statistics - Embodiments of the invention combine information from different data sets, such as social networks, advertising networks, and/or panels, each data set comprising statistics about past viewership of content (e.g., advertisements). The result of the combination is a model that, when applied to statistics about viewing of particular content, produces viewing statistics about the particular content that are more accurate than the data of any given one of the different data sets when taken in isolation. | 05-08-2014 |
20140156385 | MEASURING RECOLLECTION OF AN ADVERTISEMENT BY GROUPS OF USERS - An ad publishing system measures the effectiveness of an advertisement by determining whether recipients of the advertisement recall receiving it. This measurement is accomplished by polling a subset of the recipients of the advertisement as to whether they recall receiving, viewing, or otherwise being exposed to the advertisement. The market segment characteristics of the recipients and the subset of recipients are accounted for to improve the relevance of the polling responses. Market segment characteristics are determined using information describing recipients such as demographic information, psychographic information, or other information identifying likes, dislikes, interests, consuming habits, personal connections, group affiliations, internet browsing history, and other similar information. The responses to the recall poll can be used to calculate an effectiveness score of the advertisement as a function of market segment, advertisement publisher platform, or other variables. | 06-05-2014 |
20140156386 | SYSTEM AND METHOD FOR RECRUITING MOBILE APP USERS TO PARTICIPATE IN SURVEYS - A method for recruiting a mobile app user to participate in a survey includes the steps of receiving a user id from the mobile device app, transmitting notification information to the mobile device, wherein the notification information is displayable by the mobile device to present an option of participating or declining participation in the survey, receiving participation information that reflects a participation state of the survey, and updating a non-recruitment period persistently stored in association with the user id in accordance with a rules database depending on the participation information. | 06-05-2014 |
20140172544 | USING NEGATIVE FEEDBACK ABOUT ADVERTISEMENTS TO SERVE ADVERTISEMENTS - A social networking system stores a plurality of objects and displays advertisements related to the objects to users of the system. If a user dislikes an advertisement, the user may provide explicit negative feedback for the advertisement. When the social networking system receives the negative feedback, a list of reasons for the user's dislike is presented to the user, who may select one or more of the reasons. If the user selects a user-specific reason, the object represented by the advertisement is added to a negative interests list for the user. If the user selects an advertisement-specific reason, the negative feedback is used to determine a quality score for the advertisement. | 06-19-2014 |
20140172545 | LEARNED NEGATIVE TARGETING FEATURES FOR ADS BASED ON NEGATIVE FEEDBACK FROM USERS - An online system stores profiles describing characteristics of a plurality of users. An advertisement is presented to a first group of users. A subset of the first group, comprising a second group of users, provides explicit negative feedback for the advertisement. The negative feedback indicates the users' lack of interest in the advertisement. The online system identifies characteristics of the second group of users and determines a cluster of users other than the users in the first group. For each user in the cluster, the online system determines whether to provide the advertisement to the user based at least in part on the user's inclusion in the cluster. | 06-19-2014 |
20140195336 | System and method for targeted advertising and promotions using tabletop display devices - In one embodiment, a system includes a plurality of table-top display devices for displaying advertising content associated with advertiser to patrons of a business establishment. Each of the plurality of table-top display devices includes a display screen configured to display the advertising content, a data storage configured to store content data that defines the advertising or promotional content, and a control unit configured to access the content data in the data storage and control the display of the advertising content on the display screen. The display screen is a touchscreen display. The system also includes a server subsystem configured to allow user selection of the content data and to facilitate distribution of the content data to the plurality of table-top display devices. Distribution of the advertising content to the plurality of table-top display devices is at least partially managed by the advertiser. | 07-10-2014 |
20140236709 | TECHNIQUES FOR ADVERTISING - Techniques for advertising are provided. A mobile device is synchronized with a media feed playing on a separate device and metadata for products and services related to the media feed are presented on the mobile device. A user makes comments on selective products and services and actions are performed on the mobile device to assist the user in one or more of: acquiring additional information for the selected products and services, scheduling a time to try out the selected products and services, and purchasing and/or picking up the selected products and services. | 08-21-2014 |
20140278920 | ADVERTISEMENT FEEDBACK AND CUSTOMIZATION - Advertisement user feedback data may be collected and provided to an advertisement decision engine. Advertisements may be presented to users via various electronic media such as digital television, Internet, software, etc., and advertisement feedback user interfaces may be provided to users in connection with such advertisements. An advertisement feedback user interface may be provided via the same electronic medium and device as the corresponding advertisements, or via a different electronic medium and/or device. User feedback data regarding electronic advertisements, as well as additional related data, may be received and provided to one or more advertisement decision engines. An advertisement decision engine may use the advertisement user feedback data to determine a future advertisement to be presented to one or more users at an advertisement insertion opportunity identified in one or more various electronic media. | 09-18-2014 |
20140278921 | Method and System for Determining Changes in Brand Awareness after Exposure to On-line Advertisements - A method for determining changes in brand awareness after exposures to on-line advertisements includes: first selecting and monitoring a test group including a first plurality of members and a control group including a second plurality of members from a pool of users, whereby the first plurality of members and the second plurality of members do not overlap; second exposing the test group, but not the control group, to an advertisement associated with a brand; third conducting surveys of the first plurality of members and the second plurality of members with respect to the brand; and fourth analyzing the monitoring of the test group and the control group to determine a brand lift index with respect to the advertisement. | 09-18-2014 |
20140278922 | Consistent Interface for Campaign Business Object - A business object model, which reflects data that is used during a given business transaction, is utilized to generate interfaces. This business object model facilitates commercial transactions by providing consistent interfaces that are suitable for use across industries, across businesses, and across different departments within a business during a business transaction. In some operations, software creates, updates, or otherwise processes information related to a campaign business object. | 09-18-2014 |
20140278923 | CONSUMER CONTROLLED TRACKING OF AD INTERACTIONS LEADING TO PURCHASES - A system is disclosed that records a user's interactions with online ads, and that detects associations between these interactions and subsequent purchases (such as in-store purchases). The system may include a mobile application that tracks the ad interactions and purchase events. Users control whether the associations between the purchases and ad interactions are divulged to an ad serving entity or any other entity. In return for divulging the associations, the user may be offered compensation. The system enables the ad serving entity to bill the advertiser on a pay-per-purchase basis, and enables advertisers to obtain clear performance indicators for their ads. | 09-18-2014 |
20140304065 | Tracking On-Line Advertisement Exposure Via Mobile Wireless Device Browsers - A system and method are described for tracking on-line advertisement exposure information for particular user devices. Alternative approaches are proposed as alternatives to using cookies on user devices to maintain a summary of previous on-line advertisement exposure. A survey participant server maintains a database including elements containing the summary of previous on-line advertisement exposure, each element being associated with a unique identifier value assigned to a particular user device. Such information is subsequently used to administer on-line surveys presented to users via the user devices. | 10-09-2014 |
20140324570 | Network Communication Filtering, Data Collection and Marketing Platform - A computer implemented method for providing social media data to brands comprising pairing a user with a brand in response to the user requesting a connection with the brand. A privacy agreement is made between the user and the brand to facilitate receiving social media data related to the user. A user data package is created that includes at least a portion of the social media data and the user data package includes data based on instructions from the brand. Data is removed from the user data package that is excluded by the privacy agreement to create a filtered data package. The filtered data package is then sent to the brand. Remote social media data is received from a remote social media network in response to the user selecting a link with the remote social media network and the remote social media data is added to the social media data. | 10-30-2014 |
20140330639 | Method and System for Evaluating, Reporting, and Improving On-Line Promotion Effectiveness - A system and method for populating and analyzing a member consumer profile database for implementing an incentive driven targeted product marketing program is disclosed. To implement the targeted product marketing program, personal profile information is collected from several member consumers and stored in a profile database. A group of the member consumers are identified and selected, and the promotion operator provides a promotion to this group on behalf of a sponsor. During and/or after the promotion, information is solicited from the member consumer about the promotion in exchange for rewards. In addition, interactive behavior information of the member consumer is tracked. The solicited information and the interactive behavior information can then be used to enrich the profile database for future promotions. | 11-06-2014 |
20140337121 | METHOD FOR MEASURING THE IMPACT OF ADVERTISING ON BRAND PERCEPTION - A method for measuring the impact of advertising on brand perception is provided. The method utilizes a computing device to compare the perception of a brand from respondents who have been exposed to an advertising campaign with a second group of respondents who have not been exposed to the advertising campaign and calculating the percentage of change in the perception of the brand, across all respondents as a result of exposure to the advertising campaign. | 11-13-2014 |
20140358669 | METHOD FOR SELECTING AND RECEIVING PRIMARY AND SUPPLEMENTAL ADVERTISER INFORMATION USING A WEARABLE-COMPUTING DEVICE - A method for detecting an advertisement includes sensing a first information associated with the advertisement by a first wearable-computing device, and identifying the advertisement from one of a multitude of stored advertisements. The method further includes requesting, in response to a user input, a second information associated with the identified advertisement. | 12-04-2014 |
20140358670 | TARGETED ADVERTISING - A method and apparatus are described including receiving content provided by a content provider, rendering the provided content, viewing a commercial, wherein the commercial was spliced into the content based on a default commercial selection algorithm at a commercial break, determining if the user wants to rate the commercial, accepting the users rating of the commercial if the user wants to rate the commercial, and communicating the commercial and the users rating of the commercial to one or more social networking sites. | 12-04-2014 |
20150025959 | MAIL FEEDBACK TO THE ADVERTISERS - Enabling advertisers to evaluate performance of an email advertisement campaign is disclosed. An advertisement is circulated via email among the users of an email system and feedback associated with one or more of user actions or automated actions by the email system with respect to the circulated advertisement are detected. The feedback is analyzed to determine the performance of the email advertisement campaign across various user segments. Informative reports regarding the feedback are generated and provided to the advertiser for a charge by the email system provider. | 01-22-2015 |
20150025960 | ENHANCED FEATURES FOR AN ENTERPRISE LEVEL BUSINESS INFORMATION NETWORKING ENVIRONMENT - Systems, apparatus, and methods for implementing enterprise level social and business information networking are provided. Users can receive relevant information about a database system and its users at an appropriate time. Users can then use this relevant information to reduce errors and limit redundant efforts. For example, an update of a record in the database can be identified, and a story created automatically about the update and sent to the users that are following the record. Other events besides updating of records can also be tracked. A variety of enhanced features and functions are also presented in the context of an enterprise level social and business information networking environment. | 01-22-2015 |
20150073891 | Method and System For Determining User Advertising Ratings - A method for determining a user advertising rating can include sending set of one or more of the advertiser's advertisements to the user's wireless communication device; i) obtaining location information indicating the geographic area in which the user's wireless communication device was located, or was assumed to be located, at the time the user's wireless communication device received the advertisement and ii) associating the obtained location information with the advertisement; receiving an indication that the user responded to at least one of the one or more advertisements; and associating at least a first of the one or more advertisements with information indicating that the user responded to the advertisement and determining, using a computer processor, the user advertising rating associated with the user and the geographic area. | 03-12-2015 |
20150100414 | METHOD AND APPARATUS FOR DETERMINING BRAND AWARENESS BEFORE DISMISSING A VIDEO ADVERTISEMENT - A computer implemented method and apparatus for determining brand awareness before dismissing a video advertisement. The method comprises receiving video content, advertising content, and a test question, wherein the test question tests brand awareness of a viewer of the advertising content; playing the advertising content; presenting the test question; stopping the advertising content when an input is received that correctly answers the test question; and playing the video content. | 04-09-2015 |
20150134444 | USER-FRIENDLY ADS IN SEARCH RESULT PAGE - This invention includes a method for displaying ads in a search result page comprising displaying one or more pages with only search results without ads; and displaying one or more first tabs or links in the search results page, at one or more of the four sides of the page, whereas when a user clicks or taps on a first tab or link, ads from one or more advertisers are shown, either on one or more separate pages containing only these ads or on the same page with the search results. | 05-14-2015 |
20150149274 | INTERNET MARKETING-ADVERTISING SYSTEM - This present patent builds on 61/494,133 by providing specifics on the advertiser/marketer interface, advertisement feedback and reports on the advertising campaign effectiveness. The marketer interface allows the advertiser/marketer to set up an advertising campaign, link data to their 4P key words/phrases and generate reports to show the effectiveness of their advertising efforts. This interface includes a new account setup page, a new advertisement setup page, a product/service entry page, a price entry page, rules generation page, a place entry page, a promotion entry page, an advertisement preview page, 4P contextual setup page, external 4P contextual setup page, 4P banner (display) setup page, regular banner (display) setup page, 4P mobile contextual setup page, 4P Mobile banner (display) setup page, 4P game contextual setup page, game banner (display) setup page, 4P game banner (display) setup page, 4P application contextual setup page, application banner (display) setup page, 4P application banner (display), 4P media player contextual setup page, media player banner (display) setup page or 4P media player banner (display) setup page, a marketer alert setup page and a campaign management center. Also included is an advertisement feedback system where an internet web user may leave feedback on the effectiveness of an advertisement they are viewing. Also included is a set of reports that are broken down by Account Performance, Campaign Performance, Advertisement Group Performance, Individual Advertisement Performance, Keyword Performance, Game Performance, Application Performance, URL Performance, Demographic Performance, Geographic Performance, Search Query Performance, Placement Performance, Reach and Frequency Performance, Click Fraud, Direct Feedback Analysis and a complete set of reports. Together, these reports give the advertiser/marketer a complete picture of their advertising campaign and help the marketer optimize their marketing performance. | 05-28-2015 |
20150302434 | System and method to measure brand favorability - A system and method to measure brand favorability is described. Brand advertising effectiveness has been traditionally measured using surveys, a technique that has well known limitations. This invention proposes a method called Ad Acknowledgment to gather user feedback, and AdAcknowledgment Rate as a direct measure of brand favorability. Acknowledgment requires no additional effort or attention from users, and enables census style brand favorability measurement that can scale to very large number of people. | 10-22-2015 |
20150310482 | METHOD AND SURVEY SERVER FOR GENERATING METRICS INDICATIVE OF WEBSITE VISIT ORIGINATING CHANNEL EFFECTIVENEESS - Method and survey server for correlating originating channels of a website visit with corresponding survey participation data. The server collects website visit data from a plurality of user devices. The website visit data comprise for each user device an originating channel that led to a visit of the website by a user of the user device. The server collects survey participation data from some of the user devices. The survey participation data correspond to survey information received from the users of the user devices in relation to the visit of the website. The server analyzes the website visit data and the survey participation data, to generate metrics correlating the originating channels of the website visit data with the survey participation data. The originating channels may comprise a direct access to the visited website, a referrer hyperlink to the visited website, and a search result leading to the visited website. | 10-29-2015 |
20150332313 | Objective Prediction of an Ad Creative Based on Feature Scores - An online system or third party system allows advertisers to evaluate and test ad creatives before the ad creatives are presented to users in an ad campaign. Based on a set of test ad creatives for which feature scores and objective scores are determined by content evaluators (e.g., users, content processing algorithms), a model is trained to determine objective scores for an ad creative based on feature scores of the ad creative. The trained model is applied to a target ad creative, which has yet to be or has been presented to users, to determine one or more objective scores for the target ad creative based on feature scores of the target ad creative. Feedback is presented to an advertiser associated with the target ad creative based on the objective scores determined for the target ad creative. | 11-19-2015 |
20150332335 | INTERACTIVE ADVERTISEMENTS - An advertisement comprising a plurality of video portions in a single video stream can be presented to a user. While the advertisement is being presented in the single video stream, a user feedback indicating at least one of the plurality of video portions that is of interest to the user can be received from the user. The at least one of the plurality of video portions is less than a total of the plurality of video portions of the advertisement. Responsive to receiving the user feedback, an association between the user and the user feedback indicating the at least one of the plurality of video portions of the advertisement that is of interest to the user can be automatically created using a processor. The association between the user and the user feedback can be automatically stored. | 11-19-2015 |
20150348092 | Game and Competition Based Method of Advertising - A method for online advertisement which utilizes an interactive game as incentive to view advertisements. The method includes providing a user with a plurality of advertisements, each including specific graphic content. The use may pick and view any of the advertisements through a grid of selectable icons, wherein each icon is associated with a specific advertisement. The goal of the game is the identification of a set of correct advertisements that are included within the plurality of advertisements. The method enables the user to do so through an identifier and a hint. An identifier is included in the graphic content for each of the correct advertisements. The hint provides the user with information relating to the identifier and is displayed to the user with a series of checkboxes. The user is then prompted to enter a guess entry for each checkbox in order to guess the set of correct advertisements. | 12-03-2015 |
20150348117 | Systems and methods to determine the name of a location visited by a user of a wireless device - Methods and systems that record the location of a user and transmit targeted content to a user based upon their current and past location information. A network is configured to include a server programmed with a database of targeted content, a database of location information, a database of user information, a database searching algorithm, and a wireless communication system capable of communicating with the user's mobile device. The location of the mobile device is ascertained and recorded. The location information is analyzed to determine the routes taken by the user, businesses visited by the user, and other behaviors of the user. Targeted content is sent to the mobile device of the user and whether the user visits the physical locations associated with the targeted content is monitored. Payment systems, phone exchange systems, and other features may also be integrated to provide detailed conversion tracking to producers of targeted content and business owners. | 12-03-2015 |
20160005069 | Advertising Medium Determination Device and Method Therefor - It is also an object to provide objective advertisement plan(s). The target specifying information storage part | 01-07-2016 |
20160027039 | DETERMINING EFFECTIVENESS OF ADVERTISING CAMPAIGNS - An identifier associated with a client machine is accessed, and parameters that define a control group of client machines for a particular advertising campaign are accessed. The advertising campaign is associated with one or more standard advertisements. Whether the client machine is a member of the control group based on the identifier associated with the client machine and the parameters that define the control group is determined. If the determination of whether the client machine is a member of the control group indicates that the client machine is a member of the control group, a control advertisement is caused to be presented on the client machine. The control advertisement is an advertisement not associated with the advertising campaign. | 01-28-2016 |
20160048868 | SYSTEMS AND METHODS FOR OBFUSCATED AUDIENCE MEASUREMENT - A panel provider may transmit queries to an audience measurement server to retrieve measurement data for subsets of clients selected via one or more characteristics, such as characteristics of the client, characteristics of the client's device, characteristics of the received content, etc. To protect panel data, the panel provider need not identify these characteristics to the audience measurement server; rather, queries may be made via a plurality of filters that may be applied to client and/or content identifiers. Because the audience measurement server may apply the filters or data structures to select client data for retrieval without knowing what the filter represents, the panel provider's reason for any particular query may be hidden. For further obfuscation, the panel provider may provide a plurality of filters that individually may identify large numbers of clients, but when intersected or applied together, identify only the clients for whom measurement data is required. | 02-18-2016 |
20160078472 | CONTROVERSY DETECTOR - In the examples provided herein, a controversy detection system includes a classifier engine to classify each of a plurality of comments about a publication as controversial or non-controversial. The system also includes a controversy detector engine to determine, based on the classification of the plurality of comments, whether the publication is controversial or non-controversial. | 03-17-2016 |
20160078473 | METHODS AND SYSTEMS FOR MEASURING BRAND UPLIFT FOR SEARCH CAMPAIGNS - Systems and methods for measuring brand uplift in a computer networked environment is provided. A data processing system can assign a first set of device identifiers to an experimental arm and a second set of device identifiers to a control arm. Computing devices associated with the experimental arm receive third-party content items promoting a brand for which a brand uplift experiment is performed, while computing devices associated with the control arm do not receive third-party content items promoting the brand. At the end of the experiment, a brand uplift metric value is computed by analyzing search query logs of the computing devices. The brand uplift metric value is then provided to an advertiser for display. | 03-17-2016 |
20160086213 | SYSTEM AND METHOD FOR BRAND MONITORING AND TREND ANALYSIS BASED ON DEEP-CONTENT-CLASSIFICATION - A system and method for matching an advertisement item to a multimedia content element based on sentiments. The method comprises: extracting at least one multimedia content element from a web-page requested for display on a user node; generating a signature for each of the at least one multimedia content element, wherein each signature represents a concept, wherein each concept is an abstract description of one of the at least one multimedia content element; correlating the concepts of the generated signatures to determine a context of the at least one multimedia content element, wherein the context indicates at least a brand sentiment; searching for at least one advertisement item based on the signatures and the context; and causing a display of the at least one advertisement item within a display area of the web-page. | 03-24-2016 |
20160086230 | ADVERTISING WITHIN SOCIAL NETWORKS - An online social network is provided. A sentiment is determined for each of a plurality of users of an online social network (OSN) in relation to a first product. A category is determined for each of the plurality of users based, at least in part, on the sentiment of each of the plurality of users, respectively. A group including a first user and a second user of the plurality of users is generated based, at least in part, on the category of each of the first user and the second user and a relationship within the OSN between the first user and the second user. An advertisement is presented to the first user. An indication is presented to the first user that the advertisement is also presented to the second user. | 03-24-2016 |
20160110756 | MEDIA MANAGEMENT SYSTEM SUPPORTING A PLURALITY OF MOBILE DEVICES - An interactive media management server that facilitates management of interactive media and delivery of such interactive media. It comprises a first interface to an interactive media distribution server communicatively coupled to a plurality of mobile devices, and a second interface to a service provider system or a content provider system. It comprises a manager module for managing creation, distribution and tracking of a plurality of interactive media. The manager module, via the second interface, manages the delivery of the plurality of interactive media from the service provider system or the content provider system, and the communication of user responses to the plurality of interactive media to the corresponding service provider system or content provider system. | 04-21-2016 |
20160117737 | Preference Mapping for Automated Attribute-Selection in Campaign Design - Techniques for preference mapping for automated attribute selection in campaign design are described. In one or more implementations, consumer preference data associated with a plurality of products including a client product is analyzed by one or more computing devices to determine user sentiments associated with attributes that correspond to respective products. In addition, scores are assigned to the attributes based on the user sentiments associated with the attributes. Then, a preference mapping is performed using the assigned scores to generate a displayable representation of a comparison between at least two of the plurality of products based on the consumer preference data and a relative proximity of each attribute to corresponding products with respect to associated user sentiment. Subsequently, the displayable representation is communicated such that the displayable representation is identifiable regarding which attributes of the client product to highlight in a marketing campaign. | 04-28-2016 |
20160125452 | Measuring Offsite Advertising Effectiveness - A polling system polls users of mobile devices to measure the impact of advertisements provided by another system on user attitudes and provides a common comparison metric to advertisements being measured by the polling system. The polling system maintains user demographics information of users of the polling system and stores a device identifier for users logged in to the polling system or a related service. When a mobile device accesses an advertisement at a third party advertising provider, the polling system receives an advertisement identifier for the advertising impression and a device identifier for the device providing the impression. The polling system matches received device identifiers with device identifiers for logged-in users to identify when a user of the polling system receives advertisements by third party systems. The polling system provides advertisements to the users, polls the users relating to the advertiser, and calculates a lift metric measuring advertising effectiveness. | 05-05-2016 |
20160140603 | INFORMATION PROCESSING DEVICE, COMMUNICATION SYSTEM, AND INFORMATION PROCESSING METHOD - An information processing system that acquires feedback information from a first user having viewed an advertising activity of a second user, the advertising activity including displaying advertising information on an information processing apparatus possessed by the second user; and updates profile information for determining an effectiveness of the advertising activity based on the received feedback information. | 05-19-2016 |
20160162850 | SYSTEM AND METHOD FOR TRANSFERRING DIGITAL CURRENCY VIA PHYSICAL PRINT - A system and method for transferring digital currency via physical print is provided. The present invention includes a code generator. The code generator generates a computer readable code. The computer readable code includes information of an associated escrow account. The system of the present invention further includes a code reader and a display operatively connected with a computer. The code reader scans and reads the computer readable code. Once the code reader has scanned the computer readable code, a recipient account receives a monetary amount, i.e. a deposit, from the escrow account. | 06-09-2016 |
20160162930 | Associating Social Comments with Individual Assets Used in a Campaign - Associating social comments with individual assets used in a campaign is described. In one or more embodiments, a campaign that includes one or more assets (e.g., images or videos of products) is published to one or more social networks. Comments (e.g., user comments, user shares, or other textual feedback) to the campaign on the one or more social networks are collected and analyzed to attribute each comment to an individual asset of the campaign. Social metadata, such as a social mention count and a social sentiment score, is generated based on the comments to enhance metadata of the individual asset. | 06-09-2016 |
20160379224 | TARGETED E-COMMERCE BUSINESS STRATEGIES BASED ON AFFILIATION NETWORKS DERIVED FROM PREDICTIVE COGNITIVE TRAITS - Embodiments are directed to a computer implemented business campaign development system. The system includes an electronic tool configured to hold data of a user, and an analyzer circuit configured to derive a cognitive trait of the user based at least in part on the data of the user. The system further includes a targeted business strategy development system configured to derive a targeted business strategy based at least in part on the cognitive trait of the user. | 12-29-2016 |