20100235874 | METHOD AND SYSTEM FOR IMPROVED INTERACTIVE TELEVISION PROCESSING - A method and system for providing a transactional environment including a server and one or more set-top boxes in communication with the server. The server stores product information data, which is updated in the server as soon as the product information data changes. The set-top boxes receive the product information data as well as navigable displays in a single transmission, which guide a user through a product ordering process on his or her television. The user may navigate and complete the ordering process in a real-time basis using a television remote control. The product information, e.g., available inventory, is updated as soon as the product information changes, and the set-top boxes replaces outdated navigable page data on a real-time basis. | 09-16-2010 |
20100145820 | METHOD AND SYSTEM FOR IMPROVED E-COMMERCE SHOPPING - An e-commerce system and method combining different product presentation formats, where each format has a video presentation component. One such format is the presentation of a live, pre-existing “shop at home” video production feed, consisting of continuously scheduled segments, each segment presenting a product or set of products. A Video on Demand (VOD) format, where users may request different video streams. The VOD streams being similar to the live feed, but stored on a server and organized in one or more different segment orders, as compared to the original order of the live feed. Third, a traditional e-commerce product catalog may be provided. However, as an enhancement, the product catalog may be connected to the VOD server, and stream the presentation segment associated with each product, when a user is viewing the product detail page for that product. | 06-10-2010 |