EFFICIENT FRONTIER Patent applications |
Patent application number | Title | Published |
20110087544 | OPTIMIZATION OF AD SELECTION AND/OR PLACEMENT IN MEDIA OBJECTS - Methods, apparatuses, and articles of manufacture for determining optimal selection and/or placement of advertisements in various media objects, based on features of the advertisements and media objects, are described herein. | 04-14-2011 |
20110087542 | METHOD AND APPARATUS FOR ADVERTISING BIDDING - Methods, articles, and systems for determining a bidding strategy for on-line query answer set or contextual advertisement positions for marketing options is described herein. | 04-14-2011 |
20110071900 | ADVERTISEE-HISTORY-BASED BID GENERATION SYSTEM AND METHOD FOR MULTI-CHANNEL ADVERTISING - Disclosed are methods, apparatus, systems, and non-transitory, tangible computer-readable media associated with generating bids for multi-channel advertising environments, including in embodiments, generating a multi-channel advertising model. A multi-channel advertising model may be generated and used to estimate the effect of various advertisements and/or events that occur to an individual advertisee across various modeled advertising channels. An advertisee may be tracked across multiple channels, such as, for example, by using one or more cookies as the advertisee visits various web sites. Embodiments may calculate marginal contributions to a conversion event by various advertising events that have occurred along the sales funnel. Various revenue attributions may be generated as a function of a marginal contribution that an event had on the final conversion. Embodiments may provide an advertiser with estimates of the advertisee's value through time as well as how the advertisee's value evolves based on events taken by the advertisee and/or by changing exposure levels across multiple channels. From these estimates, a bidding strategy directing bids for advertising events may be generated for use by an advertiser. | 03-24-2011 |
20110029375 | ADVERTISEMENT GENERATION AND OPTIMIZATION - Methods, apparatuses, and articles of manufacture for generating advertisements using an algorithmic system, such as a combinatoric system, and determining effectiveness metrics or predictions for the advertisements are described herein. | 02-03-2011 |