20100250354 | SYSTEMS, DEVICES AND METHODS FOR INCENTIVE-BASED TRANSACTIONS - Disclosed are systems, methods and devices, including a method that includes processing a card configured to maintain data identifying one or more of a user and at least one organization, the card also configured to enable access to a plurality of accounts of stored values, each account associated with retailers at which the user may apply the value of the corresponding account to make purchases at the respective one or more associated retailers. The method also includes, in response to making a purchase at a first retailer, determining a cash-back amount based on, for example, the identity of the user and the at least one organization, and adding the determined cash-back amount to an account from the plurality of accounts determined to be associated with the first retailer, the total in the account being available to pay for subsequent purchases at retailers associated with the account. | 09-30-2010 |