Patent application number | Description | Published |
20100090403 | PRESS-YOUR-LUCK CHALLENGE - A method of hosting a press-your-luck challenge includes receiving a stake from a player and iteratively beginning phases of the press-your-luck challenge. Each phase of the press-your-luck challenge comprises dealing an active subset of game items from a set of game items. If the active subset of game items is defeated by an immediately previous subset of game items, the press-your-luck challenge is ended. If the active subset of game items is not defeated by an immediately previous subset of game items, the player is offered a return equal to a total value of the active subset of game items. If the player accepts the return, the player is awarded the return and the press-your-luck challenge ends. If the player declines the return, a subsequent phase of the press-your-luck challenge is begun. | 04-15-2010 |
20100120513 | GAME OF CHANCE - A game of chance includes receiving a stake corresponding to a target game-item from a player. In each phase of the game, a random integer is selected and a game-item corresponding to that integer is removed from play. If the target game-item is removed from play, the player is awarded a return and the game of chance ends. If specific game-items or combinations of game items are removed from play, the player is defeated, and the game of chance ends. A subsequent phase of the game of chance begins if the player is not defeated or awarded a return. | 05-13-2010 |
20100130277 | GAME OF CHANCE - A game of chance includes receiving a stake from a player. Each phase of the game of chance comprises assigning randomly selected elements to a number of game stops in the form of a pyramidal matrix. Random selection of an element for each game stop is performed independently of random selection for all other game stops. The player is awarded a return based on a composition of elements assigned to the plurality of game stops. | 05-27-2010 |
20100210364 | MANAGEMENT OF GAMING DATA - Systems and methods for managing gaming data are provided. The system may include at least one computing device coupled to a gaming service. The computing device may be configured to execute a gaming engine configured to generate a first character profile based on a user's interaction within a gaming environment included in a first gaming application. Additionally, the computing device may be configured to execute an update module configured to merge the first character profile with a second character profile generated via a second gaming application based on a user's interaction within a second gaming environment and generate a merged character profile, the merged character profile including content from the first and second character profiles, wherein the content include statistical data, character trait data, and/or item data from the first and second character profiles. | 08-19-2010 |
Patent application number | Description | Published |
20080306804 | SYSTEMS FOR SCHEDULING MARKETING CAMPAIGNS IN PUBLIC PLACES IN ORDER TO ENABLE MEASUREMENT AND OPTIMIZATION OF AUDIENCE RESPONSE - A system is described for determining how to execute a media campaign (e.g., an advertising campaign) in out-of-home environments (e.g., retail stores or other public places), in such a manner as to enable analysis of the impact of the campaign upon audience behavior, and some of the aspects of audience behavior (recollection of recent exposure, impact of repeat exposures over time) that can be incorporated into subsequent analysis; this can then extend into alterations to the campaign scheduling to optimize business metrics and/or to gain additional, richer information about audience behavior. Media content can be rendered on one or more devices, such as monitors, point of sale systems, and so forth. The media content can include advertisements, such as advertisements having images, video, audio, and multimedia content. Various business constraints and statistical experimental constraints can be satisfied when generating a schedule. | 12-11-2008 |
20090030780 | MEASURING EFFECTIVENESS OF MARKETING CAMPAIGNS PRESENTED ON MEDIA DEVICES IN PUBLIC PLACES USING AUDIENCE EXPOSURE DATA - Computational and computer-implemented methodological techniques are described for analyzing and presenting data on the audience response to audio and/or visual media advertising campaigns in public places. In various embodiments, these techniques employ a mechanism that assesses audience behavior to produce audience behavior data and audience exposure to produce audience exposure data, a network of display devices that records media events as media event data in a playlog, and a component that assembles the audience behavior data, audience exposure data, and media event data to produce data identifying media events that could have impacted audience behavior and data assessing campaign effectiveness as a measure of audience exposure. | 01-29-2009 |
20090076890 | SYSTEM AND METHOD FOR VALUING MEDIA INVENTORY FOR THE DISPLAY OF MARKETING CAMPAIGNS ON A PLURALITY OF MEDIA DEVICES AT PUBLIC LOCATIONS - A system and method to value media inventory for the display of marketing campaigns on a network of media devices. The system measures past marketing campaign performance and efficiency and assigns a campaign impact value to the advertising opportunity achieved by the execution of past campaigns. Summaries of the campaign impact of past campaigns are stored in a benchmarking archive. The system uses the data contained in the benchmarking archive in order to calculate the value of the network's media inventory, namely the capacity or availability of the network of media devices to play or display future campaigns. The value of the media inventory is used to appropriately assign media inventory to new campaigns that are to be shown on the network of media devices. | 03-19-2009 |
20090276317 | DYNAMIC INVENTORY MANAGEMENT FOR SYSTEMS PRESENTING MARKETING CAMPAIGNS VIA MEDIA DEVICES IN PUBLIC PLACES - A dynamic inventory management system and method for the identification of available inventory on a network of media devices and the optimal scheduling of campaigns, treatments, and content items on the available inventory. To optimize performance of the system, the dynamic inventory management system receives input data from a variety of sources. For example, the dynamic inventory management system receives audience metrics and campaign performance data from analytics systems, event and trigger data from event and trigger systems, and network, content, and campaign metadata from network management systems. The data received from these sources, when used in conjunction with additional rules and parameters that are received from system users, allows the dynamic inventory management system to allocate marketing campaigns, treatments, and content items to available inventory in a manner that is advantageous to both advertisers and to the network operator. | 11-05-2009 |
Patent application number | Description | Published |
20110288930 | SERVICE FOR ACCEPTING AND SELECTIVELY EXPOSING USER-GENERATED LISTS - An interactive system enables users to generate and submit lists of items (e.g., products) for viewing by other users. The user-generated lists are selectively suggested to users of the system based on their respective behaviors, such as their item viewing activities, searches, and/or item purchases. The system may monitor the behaviors of users who access particular user-generated lists, and based on the monitored behaviors, generate measures of the effectiveness of particular lists (e.g., effectiveness at driving item purchases). The measures of effectiveness may be considered in selecting particular lists to suggest. | 11-24-2011 |
20130151370 | SERVICE FOR ACCEPTING AND SELECTIVELY EXPOSING USER-GENERATED LISTS - An interactive system enables users to generate and submit lists of items (e.g., products selected from an electronic catalog) for viewing by other users. The user-generated lists are selectively suggested to users of the system based (or based in part) on ratings of the user-generated lists. These ratings may, for example, be based on explicit ratings of the lists by users, and/or measures of how effective the respective lists are at driving purchases of items. In some contexts, the system may select one or more user-generated lists to present to a user based on a set of items purchased, viewed, or otherwise selected by the user, or based on the results of a search query submitted by the user. | 06-13-2013 |