Patent application number | Description | Published |
20110054997 | METHOD AND SYSTEM FOR ELECTRONIC ADVERTISING - A method of delivering advertising in an online environment includes determining an intent of a user interacting with an e-commerce website, and determining a hurdle rate that is based at least on the user intent and which identifies a threshold amount to be bid by an advertiser in order to display an advertisement to the user. The method further includes selecting, from a plurality of advertisements, an optimal advertisement having an advertiser bid that exceeds the hurdle rate, and displaying the optimal advertisement to the user in an interface of a client computer system. | 03-03-2011 |
20110054998 | METHOD AND SYSTEM FOR ELECTRONIC ADVERTISING - A method of delivering advertising in an online environment includes determining an intent of a user interacting with an e-commerce website and determining a hurdle rate, based at least on the intent of the user, that identifies a threshold amount to be bid by an advertiser in order to display an advertisement to the user interacting with the e-commerce website. The method may further include selecting, from a plurality of advertisements, one or more optimal advertisements having a combined advertiser bid that exceeds the determined hurdle rate. The method may further include providing one or more controls in a user interface of a client computer system, each of the controls being associated with a respective advertisement of the one or more optimal advertisements and adapted to enable the user to select one or more of the controls, and providing an element, responsive to an input of the user, that is adapted to display, to the user, the respective advertisements selected by the user. | 03-03-2011 |
20110055008 | METHOD AND SYSTEM FOR ELECTRONIC ADVERTISING - A method of delivering advertising in an online environment includes determining a context of a user operating a client computer to interact with an e-commerce website, where the determined context representing an intent of the user to locate a product for purchase, defining a relation between one or more of a plurality of advertisements and the product based on at least one of a plurality of relevance types, and displaying, to the user, at least one of the advertisements having the relation to the product. | 03-03-2011 |
Patent application number | Description | Published |
20130154800 | Developing and Executing Workflow Processes Associated with Data-Encoded Tags - Methods and apparatuses, including computer program products, are described for developing workflow processes associated with data-encoded tags. A server receives tag data associated with each of a plurality of data-encoded tags from one or more mobile devices capable of reading data-encoded tags. The server generates a collection of tags to include each of the plurality of data-encoded tags. The server develops a workflow process associated with the collection of tags using the received tag data, and stores the workflow process in a data storage module. | 06-20-2013 |
20130155107 | Systems and Methods for Providing an Augmented Reality Experience - Methods and systems, including computer program products, are described for providing an augmented reality experience. A Near Field Communication (NFC) enabled mobile device reads data from a data-encoded tag associated with a physical object. The mobile device captures an image. The mobile device transmits the read data to a server computing device. The mobile device retrieves, from the server computing device, data elements associated with the physical object. The mobile device generates an augmented image based on the capture image and the data elements associated with the physical object. | 06-20-2013 |
20130171967 | Providing Secure Execution of Mobile Device Workflows - Methods and apparatuses, including computer program products, are described for providing secure execution of mobile device workflows. A mobile device receives a request to launch a function on the mobile device. The mobile device displays a keypad associated with the launched function, the keypad having randomly-arranged alphanumeric characters. The mobile device receives entry of a passcode via the keypad and activates a short-range frequency interface on the mobile device upon validation of the entered passcode. The mobile device establishes a communication link with a second device using the short-range frequency interface, and executes a workflow based on data transmitted between the mobile device and the second device via the communication link. | 07-04-2013 |
20130201004 | Proximity Devices and Systems that Support Multiple Formats - Described herein is a radio-frequency identification (RFID) credential configured to provide a plurality of message formats. The RFID credential includes a low-frequency proximity chip. The proximity chip includes a controller having a protocol sequencing module, an analog front end, a modes register, and a modulator. The protocol sequencing module is programmed to deliver messages associated with the plurality of message formats to the analog front end using the modes register and the modulator, the delivery of the messages occurring in a sequential manner based on the message format of the message. The modes register is configured to store a plurality of message formats, and one or more bits in each message format identify the message format type. | 08-08-2013 |
20130221094 | Method and System for Providing Identity, Authentication, and Access Services - Described herein are methods and systems for providing identity, authentication, and access control services in a mobile environment utilizing data encoded tags. A server computing device receives tag data and user data from a mobile device, the tag data read from a data-encoded tag in proximity to the mobile device using a short-range communication protocol, and the user data stored on the mobile device. The server computing device authenticates a user of the mobile device based on the user data, determines whether the user is authorized to access an access point associated with the data-encoded tag, transmits a message to the access point that instructs the access point to grant user access if the user is authorized, receives a response from the access point indicating that user access is granted and transmits a message to the mobile device indicating to the user that access is granted to the access point. | 08-29-2013 |
20130225079 | Providing Continued Operation of NFC Mobile Devices and Tags - Methods and apparatuses are described herein for providing continued operation of NFC-enabled mobile devices and NFC-enabled tags. The techniques described herein relate to methods and systems using a short-range frequency-enabled tag that can be applied to a short-range frequency-enabled mobile device, resulting in the reduction of interference between the internal short-range frequency circuitry of the mobile device and the short-range frequency receiver and transmitter circuitry of the tag—particularly when communicating with other short-range frequency devices. The techniques provide the advantage of enabling use of both the internal short-range frequency capabilities of the mobile device and the short-range frequency capabilities of the tag, leading to flexible and dynamic applications that leverage both sets of features, as well as access to a wider variety of current and future applications. | 08-29-2013 |
20150302325 | Developing and Executing Workflow Processes Associated with Data-Encoded Tags - Methods and apparatuses, including computer program products, are described for developing workflow processes associated with data-encoded tags. A server receives tag data associated with each of a plurality of data-encoded tags from one or more mobile devices capable of reading data-encoded tags. The server generates a collection of tags to include each of the plurality of data-encoded tags. The server develops a workflow process associated with the collection of tags using the received tag data, and stores the workflow process in a data storage module. | 10-22-2015 |