Kitts
Brendan Kitts, Seattle, WA US
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20120042338 | METHOD AND SYSTEM FOR AUTOMATICALLY TARGETING ADS TO TELEVISION MEDIA USING DEMOGRAPHIC SIMILARITY - Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising. | 02-16-2012 |
20120042339 | METHOD AND SYSTEM FOR AUTOMATICALLY DETERMINING DEMOGRAPHICS OF MEDIA ASSETS FOR TARGETING ADVERTISEMENTS - Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising. | 02-16-2012 |
20140100945 | TRACKING AND MANAGING ADVERTISING CAMPAIGNS USING MIRRORED EXPERIMENTAL DESIGNS - A processing device selects a local sub-population that matches a national population based on a fitness function. During a national advertisement campaign, the processing device introduces a local advertisement campaign to a treatment group comprising the local sub-population, wherein the local advertisement campaign mirrors the national advertisement campaign. The processing device measures sales of a product or service in a control group and in the treatment group, and calculates a difference in sales metrics between the treatment group and the control group. The difference is used to estimate an effect on national sales metrics due to the national campaign. | 04-10-2014 |
20140100947 | TARGET-WEIGHT LANDSCAPE CREATION FOR REAL TIME TRACKING OF ADVERTISEMENT CAMPAIGNS - A processing device selects a population of persons and measures sales metrics from the population over a time period and measures an advertising weight over the time period. The processing device determines an effect that the advertising weight has on the sales metrics and additionally calculates values for a degree of targetedness for the advertisement to the population of persons. The processing device determines an effect that the degree of targetedness has on the sales metrics and generates a multi-dimensional model that measures the combined effects of the advertising weight and the degree of targetedness on the sales metrics. | 04-10-2014 |
20140101685 | CONTINUOUS OPTIMIZATION OF ADVERTISING CAMPAIGNS BASED ON REAL TIME TRACKING - A processing device tracks sales metrics during an advertisement campaign for a product or service and compares the sales metrics to sales goals. In response to determining that the one or more sales metrics fall short of the one or more sales goals by at least a threshold amount, the processing device increases a degree of targetedness for the advertisement campaign. In response to determining that the one or more sales metrics surpass the one or more sales goals by at least the threshold amount, the processing device decreases the degree of targetedness for the advertisement campaign. | 04-10-2014 |
20140101686 | SYSTEM AND METHOD FOR TRACKING ADVERTISER RETURN ON INVESTMENT USING SET TOP BOX DATA - A processing device receives set-top box data, sales data, and advertising data. The processing device associates set-top boxes from the set-top box data with viewers and calculates advertising exposure events for advertisements. The processing device further calculates, for each viewer, an advertising weight as a function of number of exposures of the advertisement as applied to the viewer based on the advertising exposure events. The processing device further calculates, for each viewer, a score representing a degree-of-targetedness between an advertisement campaign and the viewer. The processing device manages the advertisement campaign based on the advertising weight and the degree-of-targetedness. | 04-10-2014 |
20140289765 | METHOD AND SYSTEM FOR AUTOMATICALLY TARGETING ADS TO TELEVISION MEDIA USING DEMOGRAPHIC SIMILARITY - Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising. | 09-25-2014 |
20140316883 | SYSTEM AND METHOD FOR ATTRIBUTING MULTI-CHANNEL CONVERSION EVENTS AND SUBSEQUENT ACTIVITY TO MULTI-CHANNEL MEDIA SOURCES - This paper presents a practical method for measuring the impact of multiple marketing events on sales, including marketing events that are not traditionally trackable. The technique infers which of several competing media events are likely to have caused a given conversion. The method is tested using hold-out sets, and also a live media experiment for determining whether the method can accurately predict television-generated web conversions. | 10-23-2014 |
20150089540 | TARGETING TELEVISION ADS USING KEYWORDS - Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising. | 03-26-2015 |
Brendan J. Kitts, Cambridge, MA US
Patent application number | Description | Published |
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20100153518 | NETWORK REAL ESTATE ANALYSIS - A method can be used to analyze the “real-estate” performance of content items within a network site. The method can comprise determining the click distance to reach each content item and determining the performance of each content item. The method can also comprise calculating a predicted value for performance based on statistical relationship between location and performance observed in a population of content items. The method can comprise comparing the predicted and actual performance. If a content item has an actual performance greater than its predicted performance, then it may be promoted to a better location in the site and the converse for poorer performing content. Such an analysis may be performed using a graph or tabular data. | 06-17-2010 |
20110282991 | NETWORK REAL ESTATE ANALYSIS - A method can be used to analyze the “real-estate” performance of content items within a network site. The method can comprise determining the click distance to reach each content item and determining the performance of each content item. The method can also comprise calculating a predicted value for performance based on statistical relationship between location and performance observed in a population of content items. The method can comprise comparing the predicted and actual performance. If a content item has an actual performance greater than its predicted performance, then it may be promoted to a better location in the site and the converse for poorer performing content. | 11-17-2011 |
20120221691 | Network Real Estate Analysis - A method can be used to analyze the “real-estate” performance of content items within a network site. The method can comprise determining the click distance to reach each content item and determining the performance of each content item. The method can also comprise calculating a predicted value for performance based on statistical relationship between location and performance observed in a population of content items. The method can comprise comparing the predicted and actual performance. If a content item has an actual performance greater than its predicted performance, then it may be promoted to a better location in the site and the converse for poorer performing content. | 08-30-2012 |
Brendan J. Kitts, Seattle, WA US
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20080281606 | IDENTIFYING AUTOMATED CLICK FRAUD PROGRAMS - Methods and systems for identifying automated click fraud programs are provided. Upon receiving a request for presentation of a web page, the probability that the user is robotic is determined. The determined probability, along with historic behavior, if available, related to the requesting user, is used to determine a score that may be utilized to select advertisements for presentation to the user. If the score indicates a high likelihood that the user is robotic, an advertisement designed to solicit user behavior known to be associated with robots may be selected to confirm the suspicion. Alternatively, if the likelihood that the user is robotic is high enough, advertisement presentation may be largely suppressed. If, on the other hand, the score indicates a high likelihood that the user is human, a standard advertisement and/or an advertisement designed to solicit user feedback related to advertisements and/or publishers may be selected. | 11-13-2008 |
Brendan James Kitts, Seattle, WA US
Patent application number | Description | Published |
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20080275770 | Publisher advertisement return on investment optimization - An advertising network can provide mechanisms to publishers with which the publishers can influence the relevance of the advertisements provided by the advertising network for display with the publisher's web sites. Such mechanisms include bid boosts, discounts and rank boosts, each of which, either directly or indirectly, can increase or decrease the likelihood that an advertising network will provide a advertisement, targeted by these mechanisms, to the publisher's web pages. Each of these mechanisms also enable the publisher to sacrifice ad-generated revenue for the sake of more relevant advertisements. The advertising network can also provide an interface through which a publisher can access these mechanisms. Such an interface can comprise a predictive analysis based on information gathered from the publisher's web sites, that can enable the publisher to visualize the effect of these mechanisms on factors such as ad-generated revenue and visitor return rates. | 11-06-2008 |
Christopher Kitts, Los Osos, CA US
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20110300545 | Primers for the rapid and specific detection of propane-oxidizing and butane-oxidizing microorganisms and methods of using same - Nucleic acid sequences are provided which in an embodiment provide a primer pair. The primers are capable of amplifying a nucleic acid molecule that indicates the presence of a propane-oxidizing and/or butane-oxidizing microorganism. A method is provided which employs such primers in a process that indicates the presence of such organisms. The method is useful in detecting the presence of petroleum-like products. | 12-08-2011 |
Daniel Kitts, Socorro, NM US
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20100294023 | Propellant Ignition Testing Apparatus Having a Compressively Sealable Chamber - A propellant ignition testing apparatus having a compressively sealable chamber. A fixed end plate assembly is fixedly mounted on a support structure. A test chamber assembly having a combustion chamber for accommodating propellant is provided, and an initiator ignites propellant accommodated in the combustion chamber. A moveable end plate is disposed adjacent to the test chamber assembly on a side thereof remote from the fixed end plate assembly. A device is mounted on the support structure for generating a compressive force, with the moveable end plate being operatively connected to a moveable component of the device for moving the moveable end plate toward the test chamber assembly for sandwiching the combustion chamber of the test chamber assembly in a compressively sealed manner between the fixed end plate assembly and the moveable end plate. | 11-25-2010 |
Greg D. Kitts, Lake Orion, MI US
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20120242066 | KNEE AIRBAG MODULE - A knee airbag module for restraining an occupant seated in the interior compartment of a vehicle. The module includes an inflatable airbag cushion configured to deploy to a location forward of the legs of the seated occupant, and an inflator to supply inflation gas for inflating the cushion. The module further includes a housing configured to couple to the vehicle and a cover connected to the housing. The housing includes a base, a forward side wall and a rearward side wall, which together with the cover form a compartment for housing the airbag cushion prior to deployment, as well as the inflator. A portion of the rearward side wall is inclined to guide the deploying airbag cushion in an oblique direction when breaching the housing. | 09-27-2012 |
Karl L. Kitts, Fairview, NC US
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20090167471 | MAGNETICALLY LATCHED MINIATURE SWITCH - A magnetic latch for switches is provided. | 07-02-2009 |