Patent application number | Description | Published |
20100138370 | METHOD AND APPARATUS FOR MACHINE-LEARNING BASED PROFILING - A method and system for profiling a user based upon a user's previous on-line actions is provided. The profile provides a characterization of the user's preferences based upon a received user event. The user event identifying event identification information and a user identifier. A look-up in a cached web map is performed to retrieve classification information associated with the event identification information. A user profile is retrieved or created for the user identifier. Profile update information is generated based upon the retrieved classification information for the user event, to identify how the user is to be updated based upon the retrieved classification information and defined profiling rules. The user profile is updated and stored for access by an external advertising server. The classification information provides a text-score record comprising a text string and a score defined in relation to a lexical ontology comprising a hierarchy of categories. | 06-03-2010 |
20100161411 | SYSTEM AND METHOD FOR GENERATING DISPLAY ADVERTISEMENTS FROM SEARCH BASED KEYWORD ADVERTISEMENTS - There is provided a system and method for generating display advertisements from search based keyword advertisements. The system includes a keyword generation unit for generating one or more advertising keywords from a received category profile defining a classification hierarchy, for use in selecting one or more candidate advertisement messages from a plurality of advertisement messages, an advertisement selection unit for receiving one or more candidate advertisement messages comprising a text message selected from the plurality of advertisement messages and selecting one advertisement message from the one or more received candidate advertisement messages based upon one or more characteristics associated with the received one or more candidate advertisement messages and a creative advertisement assembly unit for generating an advertisement image based on the text advertisement of the selected one advertisement message for display in network based content. | 06-24-2010 |
20100191692 | TARGETED CONTENT DELIVERY MECHANISM BASED ON NETWORK APPLICATION DATA - A system and method are provided for delivering targeted content to a subscriber coupled to a service provider network. Network application data generated by the subscriber is received and processed by a network application element deployed in the service provider network associated with a network identifier of the subscriber's computing device. The network application data is generated from user interaction with a server coupled to the service provider network or through a public communication network. The network application data is converted to web events associated with the network identifier. The web events are filtered to remove irrelevant data from received web events. A subscriber profile can then be generated base upon the filtered web events associated with the subscriber. Targeted content can then be delivered to the subscriber based upon the subscriber's profile. | 07-29-2010 |
20100223105 | METHOD AND APPARATUS FOR CONTENT TARGETING ONE USER GROUP BASED ON BEHAVIORAL PROFILING OF ANOTHER USER GROUP - A system and method for selecting an accompanying content, such as an advertisement, for presentation with a main content, such as a web page is described. The system and method provide a profile of the main content that is used when selecting the accompanying content. The main content profile may be used to select the accompanying content when the main content is requested by a user for which little or no profile information is available. The main content profile is based on the content consumption history of a group of users for which profile information is available. | 09-02-2010 |
20110010563 | METHOD AND APPARATUS FOR ANONYMOUS DATA PROCESSING - A system, a method and a computer readable medium for anonymizing collected data associated with one or more data owners is provided. An identifier is received and a hash process is performed using the identifier and a cryptographic salt to produce a hash output. The hash output is associated with an anonymous identifier. The anonymous identifier is then associated with the data. The anonymized data may then be provided to one or more third party processors for processing an analysis. | 01-13-2011 |
Patent application number | Description | Published |
20090190473 | Method and apparatus for targeted content delivery based on internet video traffic analysis - A system and related method for targeted content delivery based on Internet video traffic analysis, including one or more of the following: a packet-based communication network in communication with a terminal device, the packet-based communication network 1) collecting and comparing traffic flows between the terminal device and one or more video content sources to known protocol signatures, 2) identifying match(es), 3) identifying, monitoring and analyzing a flow sequence of video content information for the match(es), 4) identifying and extracting associated metadata, and 5) harmonizing the metadata; a behavior analyzer that formulates a behavioral profile of a user of the terminal device who requests and receives the video content information; and a targeted content delivery infrastructure that establishes behavioral profile data regarding the user and delivers targeted content to the user. | 07-30-2009 |
20090190505 | Method and apparatus for targeted content delivery based on real-time communication session analysis - A system and related method for targeted content delivery based on real time communication session analysis, including one or more of the following: a behavior analyzer that formulates a behavioral profile of a user of a terminal device that requests and receives a real time communication; a targeted content delivery infrastructure that establishes behavioral profile data regarding the user and delivers targeted content to the user; and a packet-based communication network in communication with the terminal device, the communication network comparing collected traffic flows to known real time communication protocols, identifying one or more matches between the collected traffic flows and the known real time communication protocols, resulting in one or more identified real time communication sessions, identifying signaling information flow and optionally a bearer channel of the one or more identified real time communication sessions, and extracting key information from the identified signaling information flow and optional bearer channel. | 07-30-2009 |
20090193097 | Method and apparatus for targeted content delivery based on RSS feed analysis - A system and related method for targeted content delivery based on RSS feed analysis, including one or more of the following: a behavior analyzer that formulates a behavioral profile of a user of a terminal device who requests an RSS feed and receives same through the terminal device; an infrastructure that establishes behavioral profile data regarding the user and delivers targeted content to the user; and a network in communication with the terminal device, the network matching one or more flows of the RSS feed to known protocol signatures, collecting summary descriptive information embedded in the one or more flows of the RSS feed, and correlating the collected information with a subsequent content request. | 07-30-2009 |