Patent application number | Description | Published |
20080215418 | MODIFICATION OF ADVERTISEMENT CAMPAIGN ELEMENTS BASED ON HEURISTICS AND REAL TIME FEEDBACK - Enabling the selection, modification, and subsequent generation of online advertisements for either a one time use or as part of an advertising campaign. The performance of an advertisement is iteratively reviewed based on heuristics, statistics, metrics, real-time feedback, and the like, either singly or in some combination. Iterative monitoring of performance information for related, but different, online advertisements is analyzed and employed to recommend and/or automatically generate changes to an online advertisement, or advertising campaign. An editing facility is also provided to enable a user to modify a plurality of elements in an online advertisement, and at least some of these editable/modifiable elements are monitored for performance information. The editing facility can enable editing of different file formats for online advertisements, including, Flash, SVG, and Gnash. | 09-04-2008 |
20090119179 | MODIFICATION OF ADVERTISEMENT CAMPAIGN ELEMENTS BASED ON HEURISTICS AND REAL TIME FEEDBACK - Enabling the selection, modification, and subsequent generation of online advertisements for either a one time use or as part of an advertising campaign. The performance of an advertisement is iteratively reviewed based on heuristics, statistics, metrics, real-time feedback, and the like, either singly or in some combination. Iterative monitoring of performance information for related, but different, online advertisements is analyzed and employed to recommend and/or automatically generate changes to an online advertisement, or advertising campaign. An editing facility is also provided to enable a user to modify a plurality of elements in an online advertisement, and at least some of these editable/modifiable elements are monitored for performance information. The editing facility can enable editing of different file formats for online advertisements, including, Flash, SVG, and Gnash. | 05-07-2009 |
20130080184 | MANAGING HEALTHCARE INFORMATION FOR MEMBERS OF A SOCIAL NETWORK - Embodiments are directed to a healthcare information system (HIS) for supplying patients, caregivers, and their families with the tools and data-driven intelligence needed to achieve greater visibility, management, and control over their loved ones' care. The HIS may enable members to exchange requests for healthcare information between other members. A requesting member may generate a request and forward to other members that may be in a social network. Members that receive the request may subsequently forward the request to still other members. Forwarding requests may improve the chance of finding resolutions. The HIS may track which members received the request and what actions they took. This tracked information is used to generate reports for visualizing how a request flowed through the member community. The tracked information may be analyzed to determine interactions between members and/or social networks. | 03-28-2013 |