Patent application number | Description | Published |
20090012847 | SYSTEM AND METHOD FOR ASSESSING EFFECTIVENESS OF COMMUNICATION CONTENT - Systems and computer-implemented methods provide for assessing effectiveness of communication content. Methods involve receiving a playlist and schedule implemented to eliminate at least some confounds from experimental data, distributing communication content, displaying the communication content according to the playlist and schedule, and collecting data relating to effectiveness of the communication content. Methods also involve providing rules for displaying the communication content implemented to eliminate at least some carryover effects, displaying the communication content according to the rules, and collecting data relating to effectiveness of the communication content. | 01-08-2009 |
20090012848 | SYSTEM AND METHOD FOR GENERATING TIME-SLOT SAMPLES TO WHICH CONTENT MAY BE ASSIGNED FOR MEASURING EFFECTS OF THE ASSIGNED CONTENT - Systems and methods provide for generating time-slot samples to which content may be assigned for measuring effects of the assigned content. Systems and methods provide for receiving viewer visit duration (VVD) that target viewers spend at a location where content is to be presented and receiving time intervals (TI) for data collection for data streams of interest that target viewers can affect during their visit to the location. A time-slot sample duration (TSSD) is determined using VVD and TI. Time-slot samples are generated that have a duration defined by the TSSD and a data collection period defined for at least a portion of the TSSD. | 01-08-2009 |
20090012927 | SYSTEM AND METHOD FOR ASSIGNING PIECES OF CONTENT TO TIME-SLOTS SAMPLES FOR MEASURING EFFECTS OF THE ASSIGNED CONTENT - Systems and methods provide for assigning pieces of content to time-slots samples for measuring effects of the assigned content. Systems and methods provide for receiving pair-wise content relatedness data that identifies each piece of content as experimental content or control content relative to other pieces of content, and algorithmically assigning experimental or control content pieces to time-slot samples using the content relatedness data, wherein additional content pieces assigned to a particular time-slot sample exclude non-identical related experimental content pieces defined relative to an experimental content piece previously assigned to the particular time-slot sample. | 01-08-2009 |
20090158179 | CONTENT DEVELOPMENT AND DISTRIBUTION USING COGNITIVE SCIENCES DATABASE - Computer implemented methods and systems facilitate development and distribution of content for presentation on a display or a multiplicity of networked displays, the content including content elements. The content elements may include graphics, text, video clips, still images, audio clips or web pages. The development of the content is facilitated using a database comprising design rules based on principles of cognitive and vision sciences. The database may include design rules based on visual attention, memory, and/or text recognition, for example. | 06-18-2009 |
20090167639 | METHODS OF REDUCING PERCEIVED IMAGE CROSSTALK IN A MULTIVIEW DISPLAY - Methods of reducing perceived image crosstalk in a multiview display. One method includes providing an image stream to a display having a horizontal dimension that extends from a first side of the display to an opposing second side of the display. The image stream includes a temporal sequence of images where at least a first image view and then a second image view are displayed on the display in a time sequential manner. The temporal sequence of images are conditioned before being displayed in order to reduce perceived displayed image crosstalk between the first and second image views. The conditioning includes modifying a color intensity of at least selected pixels along the horizontal dimension based on a non-constant crosstalk correction function for the horizontal dimension. | 07-02-2009 |
20100017288 | SYSTEMS AND METHODS FOR DESIGNING EXPERIMENTS - Methods and systems for designing an experiment using a computer to determine whether the experiment is a true experiment are described. These approaches allow a user who is unsophisticated in the complexities of true experimental design to design and deploy an experiment that produces substantially confound-free results and can be used to determine and quantify any causal relationship between independent and dependent variables. The computer may select one or more independent and/or dependent variables of the experiment or may assist the user in selection of independent and/or dependent variables. Formation of control and treatment groups, randomization and/or blocking to reduce the effects of confounding variables may be performed by the computer with or without input from the user. | 01-21-2010 |
20100174671 | SYSTEM AND METHOD FOR CONCURRENTLY CONDUCTING CAUSE-AND-EFFECT EXPERIMENTS ON CONTENT EFFECTIVENESS AND ADJUSTING CONTENT DISTRIBUTION TO OPTIMIZE BUSINESS OBJECTIVES - The present invention is directed to systems, articles, and computer-implemented methods for assessing effectiveness of communication content and optimizing content distribution to enhance business objectives. Embodiments of the present invention are directed to computer-implemented methods for a computer-implemented method, comprising conducting an experiment using experimental content to determine effectiveness of communication content and executing, while conducting the experiment, a machine learning routine (MLR) using MLR content to enhance an effectiveness metric. | 07-08-2010 |
20130024270 | SYSTEMS AND METHODS FOR TRANSACTIONS-BASED CONTENT MANAGEMENT ON A DIGITAL SIGNAGE NETWORK - A transaction-based content management system for a digital signage network displays a piece of content until a predetermined level of transactions occurs. | 01-24-2013 |
20130138595 | SYSTEM AND METHOD FOR ASSIGNING PIECES OF CONTENT TO TIME-SLOTS SAMPLES FOR MEASURING EFFECTS OF THE ASSIGNED CONTENT - Systems and methods provide for assigning pieces of content to time-slots samples for measuring effects of the assigned content. Systems and methods provide for receiving pair-wise content relatedness data that identifies each piece of content as experimental content or control content relative to other pieces of content, and algorithmically assigning experimental or control content pieces to time-slot samples using the content relatedness data, wherein additional content pieces assigned to a particular time-slot sample exclude non-identical related experimental content pieces defined relative to an experimental content piece previously assigned to the particular time-slot sample. | 05-30-2013 |
20130158963 | SYSTEMS AND METHODS FOR IMPROVING VISUAL ATTENTION MODELS - Systems and methods for improving visual attention models use effectiveness assessment from an environment as feedback to improve visual attention models. The effectiveness assessment uses data indicative of a particular behavior, which is related to visual attention allocation, received from the environment to assess relative effectiveness of the environment on influencing the particular behavior. | 06-20-2013 |
20130230253 | SYSTEMS AND METHODS FOR EVALUATING ROBUSTNESS OF SALIENCY PREDICTIONS OF REGIONS IN A SCENE - Systems and methods for evaluating the robustness of objects within a scene or a scene itself. | 09-05-2013 |
20130246162 | SYSTEM AND METHOD FOR CONCURRENTLY CONDUCTING CAUSE-AND-EFFECT EXPERIMENTS ON CONTENT EFFECTIVENESS AND ADJUSTING CONTENT DISTRIBUTION TO OPTIMIZE BUSINESS OBJECTIVES - The present invention is directed to systems, articles, and computer-implemented methods for assessing effectiveness of communication content and optimizing content distribution to enhance business objectives. Embodiments of the present invention are directed to computer-implemented methods for a computer-implemented method, comprising conducting an experiment using experimental content to determine effectiveness of communication content and executing, while conducting the experiment, a machine learning routine (MLR) using MLR content to enhance an effectiveness metric. | 09-19-2013 |
20130259448 | SYSTEMS AND METHODS FOR OPTIMIZING A SCENE - Systems and methods for optimizing properties of objects within a scene or achieve a visual goal. | 10-03-2013 |
20140040012 | SYSTEM AND METHOD FOR ASSIGNING PIECES OF CONTENT TO TIME-SLOTS SAMPLES FOR MEASURING EFFECTS OF THE ASSIGNED CONTENT - Systems and methods provide for assigning pieces of content to time-slots samples for measuring effects of the assigned content. Systems and methods provide for receiving pair-wise content relatedness data that identifies each piece of content as experimental content or control content relative to other pieces of content, and algorithmically assigning experimental or control content pieces to time-slot samples using the content relatedness data, wherein additional content pieces assigned to a particular time-slot sample exclude non-identical related experimental content pieces defined relative to an experimental content piece previously assigned to the particular time-slot sample. | 02-06-2014 |
20140236707 | SYSTEM AND METHOD FOR ASSESSING EFFECTIVENESS OF COMMUNICATION CONTENT - Systems and computer-implemented methods provide for assessing effectiveness of communication content. Methods involve receiving a playlist and schedule implemented to eliminate at least some confounds from experimental data, distributing communication content, displaying the communication content according to the playlist and schedule, and collecting data relating to effectiveness of the communication content. Methods also involve providing rules for displaying the communication content implemented to eliminate at least some carryover effects, displaying the communication content according to the rules, and collecting data relating to effectiveness of the communication content. | 08-21-2014 |
20140237331 | CONTENT DEVELOPMENT AND DISTRIBUTION USING COGNITIVE SCIENCES DATABASE - Computer implemented methods and systems facilitate development and distribution of content for presentation on a display or a multiplicity of networked displays, the content including content elements. The content elements may include graphics, text, video clips, still images, audio clips or web pages. The development of the content is facilitated using a database comprising design rules based on principles of cognitive and vision sciences. The database may include design rules based on visual attention, memory, and/or text recognition, for example. | 08-21-2014 |
20140365876 | SYSTEMS AND METHODS FOR RULE-BASED CONTENT GENERATION - At least one aspect of the present disclosure directs to a content generation system including a content generation module and a rule management module. The rule management module is adapted to receive a plurality of rules on content generation. The content generation module is adapted to generate a content configuration, wherein the content configuration comprises a plurality of content elements and one or more relationships among the plurality of content elements, wherein the one or more relationships are in accordance with the plurality of rules on content generation. | 12-11-2014 |
20140379622 | SYSTEMS AND METHODS FOR RULE-BASED CONTENT OPTIMIZATION - A content optimization system includes a content generation module, a content evaluation module, and a rule management module. The content generation module is adapted to generate a content configuration, wherein the content configuration comprises a plurality of content elements and one or more relationships among the plurality of content elements, wherein the one or more relationships are in accordance with a set of rules on content generation. The content evaluation module is adapted to evaluate content performance of a piece of content assembled from the content configuration. The rule management module is adapted to amend the set of rules based on the evaluated content performance. | 12-25-2014 |