Patent application number | Description | Published |
20090248627 | SYSTEM AND METHOD FOR QUERY SUBSTITUTION FOR SPONSORED SEARCH - A system and method are disclosed for rewriting queries. The queries may be rewritten into a bid phrase for identifying search results and/or advertisements. The bid phrase may be a keyword that is purchased for sponsored searching. A mapping between potential queries and bid phrases may be generated. The mapping may be referenced upon receiving a search query for identifying a query rewrite with a bid phrase for that search query. The mapping may be generated in preprocessing. | 10-01-2009 |
20100030647 | ADVERTISEMENT SELECTION FOR INTERNET SEARCH AND CONTENT PAGES - Advertisements are selected for display on search results pages or web pages displaying requested content. A request associated with a user is received for an advertisement, such as for display on a search results page or a content-displaying web page. Profile information associated with the user is identified. An inverted index is queried based on the identified profile information. The inverted index includes a list of user attributes and a list of at least one advertisement and corresponding weight factor that correspond to each listed user attribute. A plurality of advertisements is determined in the inverted index based on the query. The determined advertisements are filtered to generate an advertisement presentation configuration that includes at least one of the identified advertisements. | 02-04-2010 |
20100049586 | METHOD FOR DETERMINING AN ADVERTISING SLATE BASED ON AN EXPECTED UTILITY - A method of determining which of a plurality of ad slates to present on a web page uses an expected utility function, wherein the expected utility function takes into account known and unknown variables and utility functions associated with each combination of unknown variables, to calculate an expected utility for each slate, and presents the slate with the highest expected utility. | 02-25-2010 |
20100121712 | DIVERSITY OF ADS DISPLAYED ON A PUBLISHER PAGE - A system for selecting advertisements for a web page. An advertisement request is received and the web page content is evaluated to identify a first advertisement query based on the content of the web page and a second advertisement query based on the content of the web page or a behavioral feature. A first set of advertisements is retrieved based on the first advertisement query and a second set of advertisements is retrieved based on the second advertisement query. The first set of advertisements is blended with the second set of advertisements to form a blended advertisement set. The blended advertisement set is provided for display with the web page. | 05-13-2010 |
20130095856 | METHOD, DEVICE, AND SERVER FOR TRANSMITTING AND RESPONDING TO A LOCATION DECLARATION - Subject matter described pertains to methods, devices, and servers for transmitting and responding to a location declaration. | 04-18-2013 |
20130246452 | PERSONALIZATION OF NEWS ARTICLES BASED ON NEWS SOURCES - News search and browse experience is personalized based on user preferences. User attributes like a geographic location are obtained and news sources preferred by other users with attributes similar to those of a requesting user are identified. News sources that are popular across different user groups are eliminated and relevant news items from the remaining news sources are retrieved and presented to the requesting user. | 09-19-2013 |
20130325779 | RELATIVE EXPERTISE SCORES AND RECOMMENDATIONS - Content recommendations customized to a user's knowledge are provided. The user's knowledge is assessed from the user's activity history and the expertise of the user regarding each of the various topics relative to a cohort group is determined. Based on the user's score, the user can be classified into various competency levels ranging from a novice to an expert in each topic. Content items for improving the user's scores in the various topics can be forwarded based on the user's classification and activity history. If the user is recognized as an expert in a particular topic, questions from other users regarding the particular topic can be directed to the user for the responses. | 12-05-2013 |
20140222800 | PERSONALIZATION OF NEWS ARTICLES BASED ON NEWS SOURCES - News search and browse experience is personalized based on user preferences. User attributes like a geographic location are obtained and news sources preferred by other users with attributes similar to those of a requesting user are identified. News sources that are popular across different user groups are eliminated and relevant news items from the remaining news sources are retrieved and presented to the requesting user. | 08-07-2014 |